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ActiveCampaign FAQs & Common Questions

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class="entry-content"> <div data-elementor-type="wp-page" data-elementor-id="1375" class="elementor elementor-1375" data-elementor-post-type="page"> <section class="elementor-section elementor-top-section elementor-element elementor-element-d330163 elementor-section-boxed elementor-section-height-default elementor-section-height-default" data-id="d330163" data-element_type="section"> <div class="elementor-container elementor-column-gap-default"> <div class="elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-4fddaf0" data-id="4fddaf0" data-element_type="column"> <div class="elementor-widget-wrap elementor-element-populated"> <div class="elementor-element elementor-element-347d3ea mt-80 lead-in elementor-widget elementor-widget-heading" data-id="347d3ea" data-element_type="widget" data-widget_type="heading.default"> <div class="elementor-widget-container"> <h1 class="elementor-heading-title elementor-size-default">ACTIVECAMPAIGN COMMON FAQS </h1> </div> </div> <div class="elementor-element elementor-element-208af14 mb-80 elementor-widget elementor-widget-heading" data-id="208af14" data-element_type="widget" data-widget_type="heading.default"> <div class="elementor-widget-container"> <p class="elementor-heading-title elementor-size-default">Frequently Asked Questions</p> </div> </div> <div class="elementor-element elementor-element-77453bd my-80 pt-40 elementor-widget elementor-widget-accordion" data-id="77453bd" data-element_type="widget" data-widget_type="accordion.default"> <div class="elementor-widget-container"> <section class="ac-accordion" aria-label="Accordion Section"> <details aria-expanded="true" open class="ac-accordion-item"> <summary aria-controls="content-344"><span>What is ActiveCampaign?<i class="fa fa-caret-down"></i></span></summary> <div id="content-344"> <p>ActiveCampaign is a category-defining Customer Experience Automation Platform that helps over 150,000 businesses in 170+ countries meaningfully connect and engage with their customers. It creates optimized customer experiences by automating many behind-the-scenes marketing, sales, and support processes. Businesses of all sizes have access to hundreds of pre-built automations that combine email marketing, marketing automation, CRM, and machine learning for powerful cross-channel orchestration, segmentation and personalization.</p><h6 style="margin-top: 16px">ActiveCampaign enables businesses to optimize their customers’ experiences by:</h6><ul><li>Finding the right blend of automation and human touch</li><li>Orchestrating the right actions (whether messaging or otherwise) at the right time</li><li>Blending customer intelligence with your business</li></ul> </div> </details> <details aria-expanded="false" class="ac-accordion-item"> <summary aria-controls="content-798"><span>How does ActiveCampaign work?<i class="fa fa-caret-down"></i></span></summary> <div id="content-798"> <p>ActiveCampaign works through various methods of site tracking, app integrations, and artificial intelligence. To get started with your account, follow the steps below:</p><ul><li><strong>Set up your account</strong> – Register for a 14-day free trial <a href="/free/" target="_blank" rel="noopener noreferrer">here</a>.</li><li><strong>Enable site tracking </strong>– Enroll in our free <a href="https://courses.activecampaign.com/courses/getting-started-with-activecampaign" target="_blank" rel="noopener noreferrer">Getting Started Course</a> for more details.</li><li><strong>Create your first list</strong> – Check out our <a href="/learn/guides/a-beginners-guide-to-lists/" target="_blank" rel="noopener noreferrer">Beginner’s Guide to Lists</a> for instructions.</li><li><strong>Import your contacts</strong> – Importing your contacts can be a quick and painless process. Visit our Help Center’s <a href="https://help.activecampaign.com/hc/en-us/articles/221112427-Importing-and-adding-your-contacts" target="_blank" rel="noopener noreferrer">guide to importing and adding your contacts</a> to learn more.</li><li><strong>Segment your contacts</strong> – Read our tutorial on using <a href="https://www.activecampaign.com/learn/guides/using-the-segment-builder-in-activecampaign/" target="_blank" rel="noopener noreferrer">ActiveCampaign’s segment builder</a>.</li><li><strong>Build an automation</strong> – Building your first automation is super easy! Check out our <a href="/learn/guides/3-steps-to-building-your-first-automation/" target="_blank" rel="noopener noreferrer">step-by-step tutorial </a>on how to create an automation.</li><li><strong>Create and manage your sales pipeline</strong> – ActiveCampaign is also a CRM and sales automation solution. Learn how to <a href="/learn/videos/how-to-manage-your-sales-pipeline-in-activecampaign/" target="_blank" rel="noopener noreferrer">set up your first pipeline</a> or follow our <a href="/learn/guides/lead-scoring-101/" target="_blank" rel="noopener noreferrer">Lead Scoring 101 Guide</a>.</li></ul> </div> </details> <details aria-expanded="false" class="ac-accordion-item"> <summary aria-controls="content-50"><span>Do I need a lot of technical experience to use ActiveCampaign?<i class="fa fa-caret-down"></i></span></summary> <div id="content-50"> <p>You don’t need to be a developer or a designer to use ActiveCampaign. Anyone can create email marketing campaigns and marketing automations on our platform. Our <a href="https://www.activecampaign.com/marketplace/" target="_blank" rel="noopener noreferrer">Automation Recipe Library</a> contains hundreds of pre-built automations — no coding skills are required. If you do find yourself needing some help, feel free to reach out to our support team through our <a href="/contact" target="_blank" rel="noopener noreferrer">Contact page</a>, or visit our <a href="https://www.activecampaign.com/community/support" target="_blank" rel="noopener noreferrer">Support Center</a>.</p> </div> </details> <details aria-expanded="false" class="ac-accordion-item"> <summary aria-controls="content-809"><span>How does the free trial work?<i class="fa fa-caret-down"></i></span></summary> <div id="content-809"> <p>Our 14-day free trial allows you to test the platform with up to 100 contacts and up to 100 emails sent. The features available within our trial match our <a href="https://www.activecampaign.com/pricing/compare#bundles">Professional tier</a> of features. If you are on a trial account, you won’t be charged unless you manually upgrade to a paid account — you can simply let your trial expire should you not want to continue. </p> </div> </details> <details aria-expanded="false" class="ac-accordion-item"> <summary aria-controls="content-719"><span>Can I extend my free trial?<i class="fa fa-caret-down"></i></span></summary> <div id="content-719"> Your trial will expire after 14 days. If you need more time, you can request a one-time extension by contacting your account executive or our support team. Please note that we may not be able to grant all trial extension requests. </div> </details> <details aria-expanded="false" class="ac-accordion-item"> <summary aria-controls="content-948"><span>How much does ActiveCampaign cost?<i class="fa fa-caret-down"></i></span></summary> <div id="content-948"> <p data-pm-slice="1 1 []">ActiveCampaign pricing starts at $29 for accounts with less than 1000 contacts. For more details on pricing, please visit our <a href="/pricing" target="_blank" rel="noopener noreferrer">pricing page</a>.</p><p>If you are a reseller, please visit our <a href="/partner/agency/" target="_blank" rel="noopener noreferrer">ActiveCampaign resellers</a> page and use the discount calculator to calculate discount size and savings.</p> </div> </details> <details aria-expanded="false" class="ac-accordion-item"> <summary aria-controls="content-533"><span>Does ActiveCampaign automatically increase my contact limit?<i class="fa fa-caret-down"></i></span></summary> <div id="content-533"> <p>We do not automatically increase your contact limit. You can manually increase your contact limit in your account’s "Billing &amp; Upgrade" settings. Your account will display an alert when you approach your limit.</p> </div> </details> <details aria-expanded="false" class="ac-accordion-item"> <summary aria-controls="content-372"><span>What payment methods do you accept?<i class="fa fa-caret-down"></i></span></summary> <div id="content-372"> <p>We accept all major credit and debit cards. For annual plans we also accept PayPal, checks, and wire transfers.</p> </div> </details> <details aria-expanded="false" class="ac-accordion-item"> <summary aria-controls="content-274"><span>I have more questions. How can I talk to someone?<i class="fa fa-caret-down"></i></span></summary> <div id="content-274"> You can reach our sales team by calling our toll free number at +1 (800) 357-0402 or by filling out <a href="https://help.activecampaign.com/hc/en-us/requests/new" target="_blank" rel="noopener noreferrer">this form</a>. </div> </details> <details aria-expanded="false" class="ac-accordion-item"> <summary aria-controls="content-716"><span>How do I request a demo?<i class="fa fa-caret-down"></i></span></summary> <div id="content-716"> <p>To schedule a demo with an ActiveCampaign expert, please visit our <a href="/enterprise/demo/" target="_blank" rel="noopener noreferrer">Demo Request page</a>.</p> </div> </details> <details aria-expanded="false" class="ac-accordion-item"> <summary aria-controls="content-477"><span>Can you help me migrate from another service?<i class="fa fa-caret-down"></i></span></summary> <div id="content-477"> <p>Yes, we offer migration services! Based on the plan you choose, we will: </p><ul><li>Import your lists, contacts, custom fields, and tags </li><li>Recreate opt-in forms </li><li>Recreate your automation workflows </li><li>Recreate email templates </li></ul><p>For additional information, please visit our <a href="/migrate/" target="_blank" rel="noopener noreferrer">Migration page</a>.</p> </div> </details> <details aria-expanded="false" class="ac-accordion-item"> <summary aria-controls="content-961"><span>Do you have a setup cost?<i class="fa fa-caret-down"></i></span></summary> <div id="content-961"> <p>Absolutely not. All plans include online training &amp; support.</p> </div> </details> <details aria-expanded="false" class="ac-accordion-item"> <summary aria-controls="content-810"><span>What’s the difference between annual and monthly pricing?<i class="fa fa-caret-down"></i></span></summary> <div id="content-810"> Annual plans are billed as a single yearly payment at a discounted rate. Monthly plans are billed every month on the date of your signup. </div> </details> <details aria-expanded="false" class="ac-accordion-item"> <summary aria-controls="content-480"><span>Can I change plans?<i class="fa fa-caret-down"></i></span></summary> <div id="content-480"> You can easily change plans at any time via your account dashboard by clicking your avatar and then “Billing &amp; Upgrade.” If you choose to upgrade your plan in the middle of your billing cycle, you’ll be charged a prorated fee to cover that upgrade. </div> </details> <details aria-expanded="false" class="ac-accordion-item"> <summary aria-controls="content-593"><span>Does ActiveCampaign provide landing pages?<i class="fa fa-caret-down"></i></span></summary> <div id="content-593"> <p>Yes. <a href="/omnichannel/landing-pages/" target="_blank" rel="noopener noreferrer">ActiveCampaign Pages</a> lets you spin up an unlimited number of on-brand, high-converting landing pages in minutes. </p><p>With Pages, you can automatically create and tag new contacts when they submit a form on your landing pages, trigger automations based on visits to a page, and use a buy-now button to drive check outs from a landing page.</p> </div> </details> <details aria-expanded="false" class="ac-accordion-item"> <summary aria-controls="content-607"><span>Is ActiveCampaign a CRM?<i class="fa fa-caret-down"></i></span></summary> <div id="content-607"> <p>ActiveCampaign is a marketing and sales automation platform, which includes a CRM built for small-medium-sized businesses. </p><p>To learn more about how to automate lead prioritization and contact management, visit our <a href="/sales-crm" target="_blank" rel="noopener noreferrer">Sales &amp; CRM page</a>. </p> </div> </details> <details aria-expanded="false" class="ac-accordion-item"> <summary aria-controls="content-38"><span>When was ActiveCampaign founded?<i class="fa fa-caret-down"></i></span></summary> <div id="content-38"> <p>ActiveCampaign was founded in 2003 by Jason VandeBoom. We started as on-premise software with multiple marketing solutions for businesses. With a growing customer base and the introduction of the cloud, we cut our product line from eight solutions to one–focused on marketing automation–and transitioned to the SaaS model we offer today.</p><p>And it’s paid off. We’ve experienced explosive growth:</p><ul><li>Growing from 30 to 1,000+ employees in just three years</li><li>Doubling Annual Recurring Revenue each year</li><li>Helping over 150,000 customers</li></ul> </div> </details> <details aria-expanded="false" class="ac-accordion-item"> <summary aria-controls="content-655"><span>Who owns ActiveCampaign?<i class="fa fa-caret-down"></i></span></summary> <div id="content-655"> ActiveCampaign is a privately-held email marketing, marketing automation, sales automation, and CRM software platform for small-mid-sized businesses founded by CEO Jason VandeBoom in 2003. </div> </details> <details aria-expanded="false" class="ac-accordion-item"> <summary aria-controls="content-285"><span>How do I install ActiveCampaign?<i class="fa fa-caret-down"></i></span></summary> <div id="content-285"> <p>We no longer offer a self-hosted, installable solution and are now a cloud-based platform. For help and assistance with your ActiveCampaign account, please visit our <a href="https://help.activecampaign.com/hc/en-us" target="_blank" rel="noopener noreferrer">Help Center</a>.</p> </div> </details> <details aria-expanded="false" class="ac-accordion-item"> <summary aria-controls="content-393"><span>How do I integrate ActiveCampaign with Shopify?<i class="fa fa-caret-down"></i></span></summary> <div id="content-393"> <p>The Shopify integration is available for our Plus, Professional, and Enterprise accounts. For more details on how to integrate with Shopify, please visit our <a href="https://help.activecampaign.com/hc/en-us/articles/115000202150-Shopify-Deep-Data-integration-overview" target="_blank" rel="noopener noreferrer">Shopify Integration Overview</a>. </p><p>ActiveCampaign also integrates with other leading Ecommerce platforms, including: </p><ul><li>WooCommerce</li><li>Square</li><li>BigCommerce</li><li>Stripe </li></ul><p>For more details on Ecommerce integrations, please visit our <a href="/apps/tag/Ecommerce" target="_blank" rel="noopener noreferrer">Ecommerce Apps &amp; Integrations</a> page.</p> </div> </details> <details aria-expanded="false" class="ac-accordion-item"> <summary aria-controls="content-343"><span>How can I make sure I’m GDPR compliant when using ActiveCampaign?<i class="fa fa-caret-down"></i></span></summary> <div id="content-343"> For more information on how to make sure you are GDPR compliant, please visit our <a href="https://help.activecampaign.com/hc/en-us/articles/360000872064-Site-tracking-and-the-GDPR" target="_blank" rel="noopener noreferrer">Support Center article</a>. </div> </details> <details aria-expanded="false" class="ac-accordion-item"> <summary aria-controls="content-31"><span>Can I use ActiveCampaign in a language other than English?<i class="fa fa-caret-down"></i></span></summary> <div id="content-31"> <p>Our platform provides full support for the following languages:</p><ul><li>Czech</li><li>Dutch</li><li>English</li><li>French</li><li>German</li><li>Hungarian</li><li>Indonesian</li><li>Italian</li><li>Polish</li><li>Portuguese</li><li>Brazilian Portuguese</li><li>Russian</li><li>Slovenian</li><li>Spanish</li></ul><p>Our platform also provides partial support for the following languages:</p><ul><li>Danish</li><li>Finnish</li><li>Simplified Chinese</li><li>Turkish</li><li>Vietnamese</li></ul> </div> </details> <details aria-expanded="false" class="ac-accordion-item"> <summary aria-controls="content-308"><span>Do you offer anything special for non-profits?<i class="fa fa-caret-down"></i></span></summary> <div id="content-308"> <p>Yes! We offer a 20% discount for non-profits. Simply contact us with proof of non-profit status. For new accounts, email our sales team at <a href="mailto:sales@activecampaign.com">sales@activecampaign.com</a>. If you already have an account and wish to apply the non-profit discount to future payments, email our support team at <a href="mailto:help@activecampaign.com">help@activecampaign.com</a>.</p> </div> </details> <details aria-expanded="false" class="ac-accordion-item"> <summary aria-controls="content-150"><span>What is the difference between automations, campaigns, &amp; one-to-one emails?<i class="fa fa-caret-down"></i></span></summary> <div id="content-150"> <p>Automations are useful for when you want a sequence of events to be followed. This could involve pre-sale nurturing of a contact, post-sale up-sell emails and touch points, etc.</p><p>Campaigns are one-time email messages sent to a list of opted-in contacts from the Campaigns Overview page. Common examples of campaigns are:</p><ul><li>Product updates</li><li>Newsletters</li><li>One-time promotions</li></ul><p>One-to-one emails are personal emails sent to a single contact. These emails can be sent from a Deal record, Contacts Overview page, or a Contact Profile page. Use this feature when you want to send a single, direct email to a contact without using an automation or campaign. This lets you create and store your communications with a contact in one place. Other common use cases include:</p><ul><li>Send a follow-up email to a lead on a Deal</li><li>Reach out directly to your most engaged contacts with coupon codes or other special offers</li></ul> </div> </details> <details aria-expanded="false" class="ac-accordion-item"> <summary aria-controls="content-538"><span>Can I use custom fonts in my campaigns?<i class="fa fa-caret-down"></i></span></summary> <div id="content-538"> <p>While it’s possible to use custom fonts in your outgoing communications, it is not recommended as a best practice. Our drag-and-drop email designer offers a variety of fonts that are accepted by most email service providers, which means most (if not all contacts) will see the correct font in your email.</p> </div> </details> <details aria-expanded="false" class="ac-accordion-item"> <summary aria-controls="content-743"><span>How does ActiveCampaign track opens?<i class="fa fa-caret-down"></i></span></summary> <div id="content-743"> <p>We track opens on all HTML-based campaigns (emails created with the drag-and-drop designer or your own custom code) by embedding an invisible, 1-pixel image in your campaign. When a contact opens your email and chooses to display the images in your email, that graphic is downloaded from our server and it's recorded as an open.</p><p>If a contact chooses not to display images, their open may still be tracked if they click on a link in your campaign or automation email. Note that link tracking will need to be enabled for this option.</p><p>Note: It is not possible to track opens for plain text emails.</p> </div> </details> <details aria-expanded="false" class="ac-accordion-item"> <summary aria-controls="content-445"><span>How do I delete my account or my data?<i class="fa fa-caret-down"></i></span></summary> <div id="content-445"> <p>Please view more details <a href="/legal/gdpr-updates/our-plan" target="_blank" rel="noopener noreferrer">here</a>.</p> </div> </details> </section> </div> </div> </div> </div> </div> </section> <section class="elementor-section elementor-top-section elementor-element elementor-element-9fe394 elementor-section-full_width elementor-section-height-default elementor-section-height-default" data-id="9fe394" data-element_type="section" data-settings="{&quot;background_background&quot;:&quot;classic&quot;}"> <div class="elementor-container elementor-column-gap-default"> <div class="elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-3ebb2f73 py-80" data-id="3ebb2f73" data-element_type="column" data-settings="{&quot;background_background&quot;:&quot;classic&quot;}"> <div class="elementor-widget-wrap elementor-element-populated"> <section class="elementor-section elementor-inner-section elementor-element elementor-element-5717e3ce elementor-section-boxed elementor-section-height-default elementor-section-height-default" data-id="5717e3ce" data-element_type="section"> <div class="elementor-container elementor-column-gap-default"> <div class="elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-30b51921" data-id="30b51921" data-element_type="column" data-settings="{&quot;background_background&quot;:&quot;classic&quot;}"> <div class="elementor-widget-wrap elementor-element-populated"> <div class="elementor-element elementor-element-509a5bea elementor-widget elementor-widget-heading" data-id="509a5bea" data-element_type="widget" data-widget_type="heading.default"> <div class="elementor-widget-container"> <h2 class="elementor-heading-title elementor-size-default">Grow your business today</h2> </div> </div> <div class="elementor-element elementor-element-318dfdfd elementor-widget elementor-widget-text-editor" data-id="318dfdfd" data-element_type="widget" data-widget_type="text-editor.default"> <div class="elementor-widget-container"> Try it free. No credit card required. Instant setup. </div> </div> </div> </div> <div class="elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-158d3627" data-id="158d3627" data-element_type="column" data-settings="{&quot;background_background&quot;:&quot;classic&quot;}"> <div class="elementor-widget-wrap elementor-element-populated"> <div class="elementor-element elementor-element-3fc1ce2 elementor-widget elementor-widget-act-free-trial-form-widget" data-id="3fc1ce2" data-element_type="widget" data-widget_type="act-free-trial-form-widget.default"> <div class="elementor-widget-container"> <form class="act-free-trial-signup ac-form " data-cta-form novalidate data-gtm-header> <input name="om_e" type="email" class="ac-input large" placeholder="Email Address" aria-label="" data-cta-form-input> <input name="salmon" type="hidden" value class="salmonform" data-cta-form-salmon> <input name="locale" type="hidden" value="en" data-cta-form-locale> <button type="submit" id="" class="act-button" data-cta-form-submit data-gtm-heade="trial-submit-btn"> Start your free trial </button> <p class="error-message" data-cta-form-error-message> <span><i class="fa fa-exclamation-circle" aria-hidden="true"></i></span> Please enter a valid email address to continue. </p> </form> </div> </div> </div> </div> </div> </section> </div> </div> </div> </section> </div> </div><!-- .entry-content --> </article><!-- #post-## --> </main><!-- #main --> <div class="craftFooter craft-api"></div> <!-- HFCM by 99 Robots - Snippet # 1: Tracking --> <!-- AC conversion reporting --> <script type="rocketlazyloadscript" data-rocket-type="text/javascript"> var trackac = document.createElement("script"); trackac.defer = true; trackac.type = "text/javascript"; trackac.src = "//www.activecampaign.com/_track.php?r="+encodeURIComponent(document.referrer)+"&u="+encodeURIComponent(window.location.href); var trackac_s = document.getElementsByTagName("script"); if (trackac_s.length) { trackac_s[0].parentNode.appendChild(trackac); } else { var trackac_h = document.getElementsByTagName("head"); trackac_h.length && trackac_h[0].appendChild(trackac); } </script> <script type="rocketlazyloadscript" data-rocket-type="text/javascript"> function setCookie(name, value, days) { var expires = ""; if (days) { var date = new Date(); date.setTime(date.getTime() + (days * 24 * 60 * 60 * 1000)); expires = "; expires=" + date.toUTCString(); } document.cookie = name + "=" + (value || "") + expires + "; path=/"; } var url = window.location.href; var arr = url.match(/(\?|&)_r=([^&]*)/); if (arr) { setCookie("acAffiliate", arr[2], 90); } </script> <script type="rocketlazyloadscript" src='https://js.sentry-cdn.com/b822c481a6c34679af9122e5576d7311.min.js' crossorigin="anonymous" defer></script> <script type="rocketlazyloadscript" data-rocket-type="text/javascript"> document.addEventListener('DOMContentLoaded', function() { Sentry.onLoad(function() { Sentry.init({ environment: "{{ if { env:APP_ENV } === 'dev' }}development{{ else }}{{ if { env:IS_STAGING } }}staging{{ else }}production{{ /if }}{{ /if }}", denyUrls: [ /* Facebook flakiness */ /graph\.facebook\.com/i, /* Facebook blocked */ /connect\.facebook\.net\/en_US\/all\.js/i, /* Woopra flakiness */ /eatdifferent\.com\.woopra-ns\.com/i, /static\.woopra\.com\/js\/woopra\.js/i, /* Chrome extensions */ /extensions\//i, /^chrome:\/\//i, /* Other plugins */ /127\.0\.0\.1:4001\/isrunning/i, /* Cacaoweb */ /webappstoolbarba\.texthelp\.com\//i, /metrics\.itunes\.apple\.com\.edgesuite\.net\//i, // Ignore Google flakiness /\/(gtm|ga|analytics)\.js/i ], ignoreErrors: [ /* Random plugins/extensions */ 'top.GLOBALS', /* See: http://blog.errorception.com/2012/03/tale-of-unfindable-js-error.html */ 'originalCreateNotification', 'canvas.contentDocument', 'MyApp_RemoveAllHighlights', 'http://tt.epicplay.com', 'https://distillery.wistia.com', 'Can\'t find variable: ZiteReader', 'jigsaw is not defined', 'ComboSearch is not defined', 'http://loading.retry.widdit.com/', 'atomicFindClose', /* Facebook borked */ 'fb_xd_fragment', /* ISP "optimizing" proxy - `Cache-Control: no-transform` seems to / reduce this. 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