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id="wtwh-uni-gam-ott-variables">var OTTINFO = { "hasOTT":0, "name":"", "prestital_behavior":"", "jumbo_banner_behavior":"" };</script> <script id="wtwh-uni-gam-ad-units"> window.googletag = window.googletag || {cmd: []}; googletag.cmd.push(function() { googletag .defineSlot( '/5272491/foodnews_network/qsr_header', [[728, 90],[970, 250],[300, 250]], 'div-gpt-qsr_header' ) .defineSizeMapping( googletag .sizeMapping() .addSize([991, 0], [[728, 90],[970, 250]]) .addSize([768, 0], [[728, 90],[970, 250]]) .addSize([320, 0], [300, 250]) .addSize([0, 0], [300, 250]) .build() ) .setTargeting( 'articletitle', ['wetzel-s-pretzels-plans-east-coast-expansion'] ) .setTargeting( 'cat_target', ['07f301d603ba85fd240c90565064a968,breakfast,desserts,franchising,news,uncategorized,ros'] ) .setTargeting( 'contentHash', ['07f301d603ba85fd240c90565064a968'] ) .addService( googletag.pubads() ); googletag .defineSlot( '/5272491/foodnews_network/qsr_largeleader', [[970, 90],[970, 250]], 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.setTargeting( 'contentHash', ['07f301d603ba85fd240c90565064a968'] ) .addService( googletag.pubads() ); googletag .defineSlot( '/5272491/foodnews_network/qsr_topofpageribbon', [1000, 56], 'div-gpt-qsr_topofpageribbon' ) .defineSizeMapping( googletag .sizeMapping() .addSize([991, 0], [1000, 56]) .addSize([768, 0], [1000, 56]) .addSize([320, 0], [0, 0]) .addSize([0, 0], [0, 0]) .build() ) .setTargeting( 'articletitle', ['wetzel-s-pretzels-plans-east-coast-expansion'] ) .setTargeting( 'cat_target', ['07f301d603ba85fd240c90565064a968,breakfast,desserts,franchising,news,uncategorized,ros'] ) .setTargeting( 'contentHash', ['07f301d603ba85fd240c90565064a968'] ) .addService( googletag.pubads() ); googletag .defineSlot( '/5272491/foodnews_network/qsr_allstreamics', [1, 1], 'div-gpt-qsr_allstreamics' ) .defineSizeMapping( googletag .sizeMapping() .addSize([991, 0], [1, 1]) .addSize([768, 0], [1, 1]) .addSize([320, 0], [0, 0]) .addSize([0, 0], [0, 0]) .build() ) .setTargeting( 'articletitle', ['wetzel-s-pretzels-plans-east-coast-expansion'] ) .setTargeting( 'cat_target', ['07f301d603ba85fd240c90565064a968,breakfast,desserts,franchising,news,uncategorized,ros'] ) .setTargeting( 'contentHash', ['07f301d603ba85fd240c90565064a968'] ) .addService( googletag.pubads() ); googletag .defineSlot( '/5272491/foodnews_network/qsr_allstreamflex', [1, 1], 'div-gpt-qsr_allstreamflex' ) .defineSizeMapping( googletag .sizeMapping() .addSize([991, 0], [1, 1]) .addSize([768, 0], [1, 1]) .addSize([320, 0], [0, 0]) .addSize([0, 0], [0, 0]) .build() ) .setTargeting( 'articletitle', ['wetzel-s-pretzels-plans-east-coast-expansion'] ) .setTargeting( 'cat_target', ['07f301d603ba85fd240c90565064a968,breakfast,desserts,franchising,news,uncategorized,ros'] ) .setTargeting( 'contentHash', ['07f301d603ba85fd240c90565064a968'] ) .addService( googletag.pubads() ); googletag .defineSlot( '/5272491/foodnews_network/qsr_allstreamprelude', [1, 1], 'div-gpt-qsr_allstreamprelude' ) .defineSizeMapping( googletag .sizeMapping() .addSize([991, 0], [1, 1]) .addSize([768, 0], [1, 1]) .addSize([320, 0], [0, 0]) .addSize([0, 0], [0, 0]) .build() ) .setTargeting( 'articletitle', ['wetzel-s-pretzels-plans-east-coast-expansion'] ) .setTargeting( 'cat_target', ['07f301d603ba85fd240c90565064a968,breakfast,desserts,franchising,news,uncategorized,ros'] ) .setTargeting( 'contentHash', ['07f301d603ba85fd240c90565064a968'] ) .addService( googletag.pubads() ); googletag .defineSlot( '/5272491/foodnews_network/qsr_sidebar1', [[300, 250],[300, 600]], 'div-gpt-qsr_sidebar1' ) .defineSizeMapping( googletag .sizeMapping() .addSize([991, 0], [[300, 250],[300, 600]]) .addSize([768, 0], [[300, 250],[300, 600]]) .addSize([320, 0], [300, 250]) .addSize([0, 0], [300, 250]) .build() ) .setTargeting( 'articletitle', ['wetzel-s-pretzels-plans-east-coast-expansion'] ) .setTargeting( 'cat_target', ['07f301d603ba85fd240c90565064a968,breakfast,desserts,franchising,news,uncategorized,ros'] ) .setTargeting( 'contentHash', ['07f301d603ba85fd240c90565064a968'] ) .addService( googletag.pubads() ); googletag .defineSlot( '/5272491/foodnews_network/qsr_sidebar1', [300, 250], 'div-gpt-qsr_sidebarshort' ) .defineSizeMapping( googletag .sizeMapping() .addSize([991, 0], [300, 250]) .addSize([768, 0], [300, 250]) .addSize([320, 0], [300, 250]) .addSize([0, 0], [300, 250]) .build() ) .setTargeting( 'articletitle', ['wetzel-s-pretzels-plans-east-coast-expansion'] ) .setTargeting( 'cat_target', ['07f301d603ba85fd240c90565064a968,breakfast,desserts,franchising,news,uncategorized,ros'] ) .setTargeting( 'contentHash', ['07f301d603ba85fd240c90565064a968'] ) .addService( googletag.pubads() ); googletag .defineSlot( '/5272491/foodnews_network/qsr_sidebar1', [300, 250], 'div-gpt-qsr_sidebarshort2' ) .defineSizeMapping( googletag .sizeMapping() .addSize([991, 0], [300, 250]) .addSize([768, 0], [300, 250]) .addSize([320, 0], [300, 250]) .addSize([0, 0], [300, 250]) .build() ) .setTargeting( 'articletitle', ['wetzel-s-pretzels-plans-east-coast-expansion'] ) .setTargeting( 'cat_target', ['07f301d603ba85fd240c90565064a968,breakfast,desserts,franchising,news,uncategorized,ros'] ) .setTargeting( 'contentHash', ['07f301d603ba85fd240c90565064a968'] ) .addService( googletag.pubads() ); googletag .defineSlot( '/5272491/foodnews_network/qsr_sidebarbottom', [[300, 250],[300, 600]], 'div-gpt-qsr_sidebarbottom' ) .defineSizeMapping( googletag .sizeMapping() .addSize([991, 0], [[300, 250],[300, 600]]) .addSize([768, 0], [[300, 250],[300, 600]]) .addSize([320, 0], [300, 250]) .addSize([0, 0], [300, 250]) .build() ) .setTargeting( 'articletitle', ['wetzel-s-pretzels-plans-east-coast-expansion'] ) .setTargeting( 'cat_target', ['07f301d603ba85fd240c90565064a968,breakfast,desserts,franchising,news,uncategorized,ros'] ) .setTargeting( 'contentHash', ['07f301d603ba85fd240c90565064a968'] ) .addService( googletag.pubads() ); googletag .defineSlot( '/5272491/foodnews_network/qsr_spotiblepushdown', [1, 1], 'div-gpt-qsr_spotiblepushdown' ) .defineSizeMapping( googletag .sizeMapping() .addSize([991, 0], [1, 1]) .addSize([768, 0], [1, 1]) .addSize([320, 0], [0, 0]) .addSize([0, 0], [0, 0]) .build() ) .setTargeting( 'articletitle', ['wetzel-s-pretzels-plans-east-coast-expansion'] ) .setTargeting( 'cat_target', ['07f301d603ba85fd240c90565064a968,breakfast,desserts,franchising,news,uncategorized,ros'] ) .setTargeting( 'contentHash', ['07f301d603ba85fd240c90565064a968'] ) .addService( googletag.pubads() ); googletag .defineSlot( '/5272491/foodnews_network/qsr_prestitial', [[640, 480],[300, 225]], 'gam-holder-prestitial-banner' ) .defineSizeMapping( googletag .sizeMapping() .addSize([991, 0], [640, 480]) .addSize([768, 0], [640, 480]) .addSize([320, 0], [300, 225]) .addSize([0, 0], [300, 225]) .build() ) .setTargeting( 'articletitle', ['wetzel-s-pretzels-plans-east-coast-expansion'] ) .setTargeting( 'cat_target', ['07f301d603ba85fd240c90565064a968,breakfast,desserts,franchising,news,uncategorized,ros'] ) .setTargeting( 'contentHash', ['07f301d603ba85fd240c90565064a968'] ) .addService( googletag.pubads() ); googletag .defineSlot( '/5272491/foodnews_network/qsr_header', [[728, 90],[300, 250]], 'wtwh-inline-ad-container-0' ) .defineSizeMapping( googletag .sizeMapping() .addSize([991, 0], [728, 90]) .addSize([768, 0], [728, 90]) .addSize([320, 0], [300, 250]) .addSize([0, 0], [300, 250]) .build() ) .setTargeting( 'articletitle', ['wetzel-s-pretzels-plans-east-coast-expansion'] ) .setTargeting( 'cat_target', ['07f301d603ba85fd240c90565064a968,breakfast,desserts,franchising,news,uncategorized,ros'] ) .setTargeting( 'contentHash', ['07f301d603ba85fd240c90565064a968'] ) .addService( googletag.pubads() ); googletag .defineSlot( '/5272491/foodnews_network/qsr_header', [[728, 90],[300, 250]], 'wtwh-inline-ad-container-1' ) .defineSizeMapping( googletag .sizeMapping() .addSize([991, 0], [728, 90]) .addSize([768, 0], [728, 90]) .addSize([320, 0], [300, 250]) .addSize([0, 0], [300, 250]) .build() ) .setTargeting( 'articletitle', ['wetzel-s-pretzels-plans-east-coast-expansion'] ) .setTargeting( 'cat_target', ['07f301d603ba85fd240c90565064a968,breakfast,desserts,franchising,news,uncategorized,ros'] ) .setTargeting( 'contentHash', ['07f301d603ba85fd240c90565064a968'] ) .addService( googletag.pubads() ); googletag .defineSlot( '/5272491/foodnews_network/qsr_header', [[728, 90],[300, 250]], 'wtwh-inline-ad-container-2' ) .defineSizeMapping( googletag .sizeMapping() .addSize([991, 0], [728, 90]) .addSize([768, 0], [728, 90]) .addSize([320, 0], [300, 250]) .addSize([0, 0], [300, 250]) .build() ) .setTargeting( 'articletitle', ['wetzel-s-pretzels-plans-east-coast-expansion'] ) .setTargeting( 'cat_target', ['07f301d603ba85fd240c90565064a968,breakfast,desserts,franchising,news,uncategorized,ros'] ) .setTargeting( 'contentHash', ['07f301d603ba85fd240c90565064a968'] ) .addService( googletag.pubads() ); // googletag.pubads().enableSingleRequest(); googletag.pubads().collapseEmptyDivs(); googletag.enableServices(); }); </script> <script id="wtwh-uni-gam-content-hash-variables"> var contentHash = "07f301d603ba85fd240c90565064a968"; var cat_target = "07f301d603ba85fd240c90565064a968,breakfast,desserts,franchising,news,uncategorized,ros"; </script> </head> <body class="post-template-default single single-post postid-55484 single-format-standard wp-custom-logo wp-embed-responsive content-sidebar-layout" id="top">  <div id="prestitial" class="prestitial-no-show" style="opacity: 0;"> <div id="prestitial-overlay"></div> <div id="prestitial-grid"></div> </div> <div class="site-container"> <a class="skip-link screen-reader-text" href="#main-content">Skip to content</a> <header class="site-header" role="banner"> <div class="wrap"> <nav class="nav-primary nav-primary--left nav-primary--desktop" role="navigation"> <ul id="menu-main-menu" class="menu menu--primary-left"> <li 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0 107 0 160s43 96 96 96h73.4L84.7 171.3 73.4 160 96 137.4l11.3 11.3L208 249.4V112 96h32v16V256h52c-2.6-10.2-4-21-4-32c0-70.7 57.3-128 128-128zM144 433.5l-27.4-13C82.9 404.5 58 373.4 50.4 336H461.6c-7.6 37.4-32.5 68.5-66.2 84.5l-27.4 13v30.3 .2H144v-.2V433.5zM1.7 336C9.8 392.6 46.1 440.1 96 463.8v.2 48h48H368h48V464v-.2c49.9-23.7 86.2-71.2 94.3-127.8c1.1-7.8 1.7-15.9 1.7-24V288H464 48 0v24c0 8.1 .6 16.2 1.7 24zM464 224c0 12.3-4.6 23.5-12.2 32h54.8c3.5-10 5.5-20.8 5.5-32c0-53-43-96-96-96s-96 43-96 96c0 11.2 1.9 22 5.5 32h54.8c-7.6-8.5-12.2-19.7-12.2-32c0-26.5 21.5-48 48-48s48 21.5 48 48z"/></svg></a></li> <li id="menu-item-76889" class="mega-right-item mega-right-item-2 menu-item"><a class="has-icon" href="https://www.qsrmagazine.com/food/menu-innovations/"><span>Menu Innovations</span><svg height="24px" width="24px" xmlns="http://www.w3.org/2000/svg" viewBox="0 0 384 512"><path d="M297.2 248.9C311.6 228.3 320 203.2 320 176c0-70.7-57.3-128-128-128S64 105.3 64 176c0 27.2 8.4 52.3 22.8 72.9c3.7 5.3 8.1 11.3 12.8 17.7l0 0c12.9 17.7 28.3 38.9 39.8 59.8c10.4 19 15.7 38.8 18.3 57.5H109c-2.2-12-5.9-23.7-11.8-34.5c-9.9-18-22.2-34.9-34.5-51.8l0 0 0 0c-5.2-7.1-10.4-14.2-15.4-21.4C27.6 247.9 16 213.3 16 176C16 78.8 94.8 0 192 0s176 78.8 176 176c0 37.3-11.6 71.9-31.4 100.3c-5 7.2-10.2 14.3-15.4 21.4l0 0 0 0c-12.3 16.8-24.6 33.7-34.5 51.8c-5.9 10.8-9.6 22.5-11.8 34.5H226.4c2.6-18.7 7.9-38.6 18.3-57.5c11.5-20.9 26.9-42.1 39.8-59.8l0 0 0 0 0 0c4.7-6.4 9-12.4 12.7-17.7zM192 128c-26.5 0-48 21.5-48 48H112c0-44.2 35.8-80 80-80v32zM112 416H272v96H112V416z"/></svg></a></li> <li id="menu-item-76890" class="mega-right-item mega-right-item-3 menu-item"><a class="has-icon" href="https://www.qsrmagazine.com/food/pizza/"><span>Pizza</span><svg height="24px" width="24px" xmlns="http://www.w3.org/2000/svg" viewBox="0 0 512 512"><path d="M13.2 459.2L0 512l52.8-13.2L512 384C512 171.9 340.1 0 128 0L13.2 459.2zm407.9-102C402.2 219.1 292.9 109.8 154.8 90.9L165 50C321 67.1 444.9 191 462 347l-40.9 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class="mega-menu__right-item-leader is-style-highlight has-font-size-2-font-size"> <mark class="has-inline-color has-secondary-color"> The executive is working with a booming smoothie and juice sector. </mark> </p> <span class="mega-menu__right-item-header"> <a href="/story/6-questions-with-juice-it-up-ceo-susan-taylor/" target=""> 6 Questions with Juice It Up! 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class="site-main" role="main"> <article class="type-post"> <div class="entry-content is-layout-constrained"> <p>Wetzel’s Pretzels is a brand born from the Southern California lifestyle that has cultivated fans for more than 20 years thanks to its scratch-made pretzels, fresh lemonade, and craveable Cin-a-Bitz. Building on that fan passion and the brand’s ability to cultivate fanatics from coast to coast, Wetzel’s Pretzel’s vice president of franchise development, Doug Flaig, will be hosting exploratory meetings with qualified multi-unit operators in Tysons, Virginia, on October 23 and 24.</p> <p>Wetzel’s targeted growth plans for Virginia come on the heels of another banner year for the company, which included consistent, industry-leading sales growth as well being recognized as a growth concept by publications like Entrepreneur Magazine and Franchise Times.</p> <p>Beyond Wetzel’s Pretzels’ sales momentum, company leadership view Virginia as a fantastic growth opportunity thanks to the state’s strong GDP growth, strong government support for driving business growth and low sales and corporate income tax rates. Currently, the brand has the following real estate opportunities available:</p> <ul> <li>Tyson’s Corner</li> <li>Potomac Mills</li> <li>Chesterfield Town Center</li> <li>White Marsh Mall (Maryland)</li> </ul> <div id="wtwh-inline-ad-container-0" style="min-width:728px;min-height:90px;"><script>googletag.cmd.push(function() { googletag.display("wtwh-inline-ad-container-0"); });</script></div> <p>“Wetzel’s Pretzels’ menu items sit at a fantastic intersection of being quick, affordable snacks that are made from scratch with limited ingredients, exactly what today’s consumers are looking for,” says Jennifer Schuler, Wetzel’s Pretzel’s CEO. “This brand is positioned for immediate and long-term growth thanks to operational simplicity, unit size flexibility and the corporate team’s core focus on franchisee profitability. We believe there is a tremendous opportunity across Virginia and look forward to partnering with operators to bring this beloved West Coast brand to life throughout the area.”</p> <p>Beyond traditional mall buildouts, Wetzel’s Pretzels is able to capitalize on various nontraditional locations as the brand offers a variety of build-out options to accommodate most any space, including both baking and non-baking kiosks, as well as remote units that can supplement a traditional in-line location. It’s a concept that can truly fit anywhere there is appropriate space.</p> <div class="single-post-related-cat-chains"><a href="https://www.qsrmagazine.com/food/breakfast/" aria-label="View Breakfast Category Posts">Breakfast</a>, <a href="https://www.qsrmagazine.com/food/desserts/" aria-label="View Desserts Category Posts">Desserts</a>, <a href="https://www.qsrmagazine.com/growth/franchising/" aria-label="View Franchising Category Posts">Franchising</a>, <a href="https://www.qsrmagazine.com/news/" aria-label="View News Category Posts">News</a>, <a href="https://www.qsrmagazine.com/chains/wetzels-pretzels/" aria-label="View Wetzel's Pretzels Chain Posts"">Wetzel's Pretzels</a></div> </div> </article> </main> <aside class="sidebar sidebar--primary" role="complementary"> <div class="sidebar__sponsored-content"> <div class="sidebar__sponsored-content-item"> <div id='div-gpt-qsr_sidebarshort'> <script> googletag.cmd.push(function() { googletag.display('div-gpt-qsr_sidebarshort'); }); </script> </div> </div> <div class="sidebar__sponsored-content-item"> <div id='div-gpt-qsr_sidebarshort2'> <script> googletag.cmd.push(function() { googletag.display('div-gpt-qsr_sidebarshort2'); }); </script> </div> </div> <div class="sidebar__sponsored-content-item"> <div id='div-gpt-qsr_sidebar1'> <script> googletag.cmd.push(function() { googletag.display('div-gpt-qsr_sidebar1'); }); </script> </div> </div> </div> <div class="block-area block-area-sidebar"> <div id="recent-posts-block_eafca82b18de4b375af3f59d330d73d0" class="acf-block block-recent-posts podcast-layout-featured" style="margin-top:0;margin-bottom:0;"> <div class="block-recent-posts__top"> <h2 class="block-recent-posts__header is-style-icon-header has-font-size-6-font-size"> <span class="is-style-icon-header__inner"> <svg height="24px" width="24px" xmlns="http://www.w3.org/2000/svg" viewBox="0 0 448 512"><path d="M316 374.1c50.4-31 84-86.6 84-150.1c0-97.2-78.8-176-176-176S48 126.8 48 224c0 63.5 33.6 119.1 84 150l8.3 57.8C58 398.6 0 318.1 0 224C0 100.3 100.3 0 224 0S448 100.3 448 224c0 94.1-58 174.6-140.2 207.8l8.3-57.8zm3.3-42.1L313 324l-23.7-29.6C308.2 276.9 320 251.8 320 224c0-53-43-96-96-96s-96 43-96 96c0 27.8 11.8 52.9 30.7 70.4L135 324l-6.3 7.9C98.8 305.5 80 267 80 224c0-79.5 64.5-144 144-144s144 64.5 144 144c0 43-18.8 81.5-48.7 107.9zM224 240a16 16 0 1 0 0-32 16 16 0 1 0 0 32zm0-80a64 64 0 1 1 0 128 64 64 0 1 1 0-128zM160 344l32-40h64l32 40L264 512H184L160 344zm77.5 13.8l-4.6-5.8H215.1l-4.6 5.8L224 452.6l13.5-94.8z"/></svg> QSR Uncut </span> </h2> <div class="block-recent-posts__button block-recent-posts__button--top wp-block-buttons"> <div class="wp-block-button is-style-arrow-right"> <a class="wp-block-button__link wp-element-button" href="/podcast/"> Episodes </a> </div> </div> </div> <div class="loop-wrapper">  <article class="loop-item loop-item--podcast loop-item--icon-thumbnail"> <div class="loop-item__thumbnail"> <a href="https://www.qsrmagazine.com/podcast/are-mass-closures-coming-and-whats-ahead-for-restaurants-in-2025/" tabindex="-1"> <img loading="lazy" decoding="async" width="391" height="312" src="https://www.qsrmagazine.com/wp-content/uploads/2022/03/QSR-Uncut-logo-626x500-1.jpg" class="attachment-qsr-medium size-qsr-medium wp-post-image" alt="QSR Uncut Podcast" srcset="https://www.qsrmagazine.com/wp-content/uploads/2022/03/QSR-Uncut-logo-626x500-1.jpg 626w, https://www.qsrmagazine.com/wp-content/uploads/2022/03/QSR-Uncut-logo-626x500-1-300x240.jpg 300w" sizes="auto, (max-width: 391px) 100vw, 391px" /> <svg width="48" height="49" viewBox="0 0 48 49" fill="none" xmlns="http://www.w3.org/2000/svg"><g filter="url(#filter0_d_2256_11608)"><path d="M24 10.8752C15.875 10.8752 9.07812 16.8909 7.90625 24.6252H14V42.1252H4V34.6252V27.1252C4 16.1096 12.9062 7.12524 24 7.12524C35.0156 7.12524 44 16.1096 44 27.1252V34.6252V42.1252H34V24.6252H40.0156C38.8438 16.8909 32.125 10.8752 24 10.8752Z" fill="white"/></g><defs><filter id="filter0_d_2256_11608" x="0" y="0.625244" width="50" height="50" filterUnits="userSpaceOnUse" color-interpolation-filters="sRGB"><feFlood flood-opacity="0" result="BackgroundImageFix"/><feColorMatrix in="SourceAlpha" type="matrix" values="0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 127 0" result="hardAlpha"/><feOffset dx="2" dy="2"/><feColorMatrix type="matrix" values="0 0 0 0 0.9875 0 0 0 0 0.73149 0 0 0 0 0.234531 0 0 0 0.75 0"/><feBlend mode="normal" in2="BackgroundImageFix" result="effect1_dropShadow_2256_11608"/><feBlend mode="normal" in="SourceGraphic" in2="effect1_dropShadow_2256_11608" result="shape"/></filter></defs></svg> </a> </div> <div class="loop-item__content"> <h3 class="loop-item__title has-font-size-6-font-size"> <a href="https://www.qsrmagazine.com/podcast/are-mass-closures-coming-and-whats-ahead-for-restaurants-in-2025/" tabindex="-1"> Are Mass Closures Coming? 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