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class="font-medium mb-1">Dec 13, 2021</p><h1 class="text-[26px] sm:text-title_42 font-medium sm:font-bold mb-3 text-navy-500">The DMI Guide to B2B Marketing</h1><div class="sm:flex justify-between items-baseline mb-5 sm:mb-0"><div class="flex flex-wrap gap-x-3 mb-5 sm:mb-2 lg:mb-5"><a href="/resources/ebooks"><p class="lime_underline">eBooks</p></a><div><span class="text-gray-400 pr-3">•</span><a href="/resources/categories/digital-strategy"><span class="lime_underline capitalize">digital strategy</span></a></div><div><span class="text-gray-400 pr-3">•</span><a href="/resources/categories/digital-marketing"><span class="lime_underline capitalize">digital marketing</span></a></div></div></div><div class="text-gray-400"><div><div class="flex gap-4 items-center"><a href="https://digitalmarketinginstitute.com/blog/authors/julie-atherton"><div class="flex-none h-[60px]"><span class="dmi-gradient rounded-full w-[60px] h-[60px] inline-flex items-center justify-center hover:shadow-lg transition-all duration-300"><img src="https://mydmi.imgix.net/JulieImage.jpg?fit=crop&h=200&ixlib=php-4.1.0&w=200&s=415f07a07e558d218a08c704fb88e6ae" loading="lazy" width="58" height="58" class="w-15 border-[3px] border-white rounded-full m-0.5" alt="Julie Atherton photo"/></span></div></a><div><p>by<a href="https://digitalmarketinginstitute.com/blog/authors/julie-atherton" class="text-purple-600 ml-2 hover:text-purple-400 font-medium duration-300 transition-all">Julie Atherton</a></p><p>Posted on Dec 13, 2021</p></div></div></div></div></div><div class="min-h-[280px] lg:min-h-[400px] bg-cover bg-center" style="background-image:url(https://mydmi.imgix.net/The_DMI_GUIDE_TO_B2B_MARKETING_STRATEGY_Header.png?fm=jpg&ixlib=php-4.1.0&q=40&w=870&s=a7eeee6e5d53213d0ffad53453cd5ad7)"></div></div></div></div><div data-component="article_body" class="max-w-full py-5 sm:max-w-6xl mx-auto"><div class="w-full lg:max-w-6xl px-5 md:px-8 lg:px-4 xl:px-2 py-5"><div class="grid grid-cols-12"><div 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Having worked both agency and client-side, she has a wealth of knowledge on delivering marketing, brand and business strategy across almost every sector. In 2016, Julie set up <a href="http://www.small-wonder.co.uk/" target="_blank">Small Wonder</a>. Drawing on her past experience, she now supports a wide range of businesses, from global brands, to educational organisations and social enterprises.She is the author of the book, <a href="https://www.amazon.co.uk/Social-Media-Strategy-Practical-Engagement/dp/0749497076/ref=cm_cr_arp_d_product_top?ie=UTF8" target="_blank">Social Media Strategy</a> which was a top read chosen by <a href="https://www.thinkers360.com/50-books-from-thinkers360-thought-leaders-you-should-read-in-2021/" target="_blank">Thinkers360</a>. You can find her on <a href="https://twitter.com/JulieAthertonSW" target="_blank">Twitter</a> and <a href="https://www.linkedin.com/in/julieatherton/" target="_blank">LinkedIn</a>.</p></div></div></div><div class="pt-5 border-t border-gray-200 categories"><ul class="flex flex-wrap capitalize text-gray-500 gap-y-0 gap-x-2.5"><li class="text-navy font-semibold mr-2.5">Categories:</li><li class="lime_underline"><a href="/resources/ebooks">ebooks</a></li><li>•</li><li><a class="lime_underline" href="/resources/categories/digital-strategy">digital strategy</a><span class="pl-2.5 ">•</span></li><li><a class="lime_underline" href="/resources/categories/digital-marketing">digital marketing</a><span class="pl-2.5 hidden">•</span></li></ul></div></div></div></div></div><div data-component="article_recommended" class="bg-gray-100 py-10"><div class="max-w-full sm:max-w-6xl mx-auto py-2.5 px-5 md:px-8 lg:px-4 xl:px-2"><h3 class="text-2xl sm:text-3xl lg:text-4xl font-bold">Recomended For 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Guide to B2B Marketing","image":{"@type":"ImageObject","url":"https://mydmi.imgix.net/The_DMI_GUIDE_TO_B2B_MARKETING_STRATEGY_card.png?crop=edges&fit=crop&fm=auto&h=1260&ixlib=php-4.1.0&q=40&w=2400&s=9c4b410d63d1dbc77ec7e3c7057a8f19","width":800,"height":600},"author":{"@type":"Person","name":"Julie Atherton","image":"https://mydmi.imgix.net/JulieImage.jpg?fit=crop&h=200&ixlib=php-4.1.0&w=200&s=415f07a07e558d218a08c704fb88e6ae","url":"https://digitalmarketinginstitute.com/blog/authors/julie-atherton\"","@id":"https://digitalmarketinginstitute.com/blog/authors/julie-atherton#author","sameAs":["{author_links:url}"]},"datePublished":"2021-12-13T09:00:00.000-00:00","dateModified":"2022-07-11T13:27:54.000-00:00","publisher":{"@type":"Organization","name":"Digital Marketing Institute","logo":{"@type":"ImageObject","url":"https://digitalmarketinginstitute.com/assets-v3/images/design/logo.png","width":32,"height":32}},"description":"B2B marketing can seem daunting. When every lead has the potential to make a significant impact on your business’s profits, and competition is fierce, your B2B marketing strategy can make the difference between success and failure. This comprehensive e-book is designed to help you create, use, and continually improve a B2B marketing strategy for your organization. It breaks the process down into these 10 easy steps, for improved lead generation, customer experience, and sales...."}</script></div></main><div data-component="dmi_footer" class="w-full bg-white px-5"><nav class="flex flex-col items-center sm:flex-row max-w-full sm:max-w-6xl py-5 mx-auto border-t border-gray-200 gap-10"><a class="shrink-0" href="/resources"><img src="https://a.storyblok.com/f/55452/600x308/802321f89d/logo-footer.png" loading="lazy" width="120" height="62" alt="DMI logo"/></a><div class="text-sm text-navy w-full"><ul class="flex gap-1 list-none mb-1 justify-center sm:justify-normal items-center"><li class="font-bold rounded hover:bg-gray-100 transition-colors duration-300 text-dec inline"><a href="https://my.digitalmarketinginstitute.com/resources/courses" class="py-0.5 px-2.5 block"><p>Courses</p></a></li><li class="rounded hover:bg-gray-100 transition-colors duration-300 text-dec inline"><a class="py-0.5 px-2.5 block" href="/resources"><p class=" font-bold">Resources</p></a></li></ul><div class="lg:flex justify-between w-full"><ul class="flex flex-wrap list-none gap-1 justify-center sm:justify-normal"><li class="rounded hover:bg-gray-100 transition-colors duration-300 text-dec inline"><a href="https://digitalmarketinginstitute.com/blog" class="py-0.5 px-2.5 block"><p class=" ">Articles</p></a></li><li class="rounded hover:bg-gray-100 transition-colors duration-300 text-dec inline"><a href="https://digitalmarketinginstitute.com/blog-topics" class="py-0.5 px-2.5 block"><p class=" ">Blog Topics</p></a></li><li class="rounded hover:bg-gray-100 transition-colors duration-300 text-dec inline"><a class="py-0.5 px-2.5 block" href="/resources/lessons"><p class=" ">Lessons</p></a></li><li class="rounded hover:bg-gray-100 transition-colors duration-300 text-dec inline"><a class="py-0.5 px-2.5 block" href="/resources/toolkits"><p class=" ">Toolkits</p></a></li><li class="rounded hover:bg-gray-100 transition-colors duration-300 text-dec inline"><a class="py-0.5 px-2.5 block" href="/resources/presentations"><p class=" ">Presentations</p></a></li><li class="rounded hover:bg-gray-100 transition-colors duration-300 text-dec inline"><a class="py-0.5 px-2.5 block" href="/resources/videos"><p class=" ">Videos</p></a></li><li class="rounded hover:bg-gray-100 transition-colors duration-300 text-dec inline"><a class="py-0.5 px-2.5 block" href="/resources/webinars"><p class=" ">Webinars</p></a></li><li class="rounded hover:bg-gray-100 transition-colors duration-300 text-dec inline"><a class="py-0.5 px-2.5 block" href="/resources/ebooks"><p class=" ">eBooks</p></a></li><li class="rounded hover:bg-gray-100 transition-colors duration-300 text-dec inline"><a class="py-0.5 px-2.5 block" href="/resources/podcasts"><p class=" ">Podcasts</p></a></li><li class="rounded hover:bg-gray-100 transition-colors duration-300 text-dec inline"><a class="py-0.5 px-2.5 block" href="/resources/glossary"><p class=" ">Glossary</p></a></li></ul><ul class="flex list-none gap-1 justify-center sm:justify-normal"><li class="rounded hover:bg-gray-100 transition-colors duration-300 text-dec inline"><a href="https://digitalmarketinginstitute.com/terms" class="py-0.5 px-2.5 block"><p class=" ">Privacy</p></a></li><li class="rounded hover:bg-gray-100 transition-colors duration-300 text-dec inline"><a href="https://digitalmarketinginstitute.com/privacy" class="py-0.5 px-2.5 block"><p class=" ">Terms</p></a></li></ul></div></div></nav></div></div></div><div id="portal"></div><script id="__NEXT_DATA__" type="application/json" crossorigin="">{"props":{"pageProps":{"articleData":{"article":{"data":{"entry_id":784991,"title":"The DMI Guide to B2B Marketing","url_title":"the-dmi-guide-to-b2b-marketing","entry_date":1639386000,"edit_date":1657546074,"content_type":"ebooks","primary_topic":9,"categories":"digital-strategy,digital-marketing","premium_content":"y","card_type":"type-a","card_image":"https://mydmi.imgix.net/The_DMI_GUIDE_TO_B2B_MARKETING_STRATEGY_card.png?crop=edges\u0026fit=crop\u0026fm=auto\u0026h=1260\u0026ixlib=php-4.1.0\u0026q=40\u0026w=2400\u0026s=9c4b410d63d1dbc77ec7e3c7057a8f19","card_image_trending":"https://mydmi.imgix.net/The_DMI_GUIDE_TO_B2B_MARKETING_STRATEGY_card.png?crop=edges\u0026fit=crop\u0026fm=auto\u0026h=540\u0026ixlib=php-4.1.0\u0026q=60\u0026w=746\u0026s=34c0c4e725be9b34597f64e9d9890ceb","card_type_title":"","seo_title":"","seo_description":"","content_switch":"blocks","content_image":"","content_html":"","business_type":""},"author":{"author_id":118819,"author_name":"Julie Atherton","author_url":"julie-atherton","author_image":"https://mydmi.imgix.net/JulieImage.jpg?fit=crop\u0026h=200\u0026ixlib=php-4.1.0\u0026w=200\u0026s=415f07a07e558d218a08c704fb88e6ae","author_full_profile":"true","author_links":"","author_bio":"\u003cp\u003eJulie is an award-winning digital strategist, with over 30 years\u0026rsquo; experience.\u0026nbsp;Having worked both agency and client-side, she has a wealth of knowledge on delivering marketing, brand and business strategy across almost every sector. In 2016, Julie set up \u003ca href=\"http://www.small-wonder.co.uk/\" target=\"_blank\"\u003eSmall Wonder\u003c/a\u003e. Drawing on her past experience, she now supports a wide range of businesses, from global brands, to educational organisations and social enterprises.She is the author of the book, \u003ca href=\"https://www.amazon.co.uk/Social-Media-Strategy-Practical-Engagement/dp/0749497076/ref=cm_cr_arp_d_product_top?ie=UTF8\" target=\"_blank\"\u003eSocial Media Strategy\u003c/a\u003e\u0026nbsp;which was a top read chosen by \u003ca href=\"https://www.thinkers360.com/50-books-from-thinkers360-thought-leaders-you-should-read-in-2021/\" target=\"_blank\"\u003eThinkers360\u003c/a\u003e. You can find her on \u003ca href=\"https://twitter.com/JulieAthertonSW\" target=\"_blank\"\u003eTwitter\u003c/a\u003e and \u003ca href=\"https://www.linkedin.com/in/julieatherton/\" target=\"_blank\"\u003eLinkedIn\u003c/a\u003e.\u003c/p\u003e"}}},"articleJsonData":{"type":"blocks","61835_block_image_top":{"id":61835,"block_name":"block_image_top","image":"https://mydmi.imgix.net/The_DMI_GUIDE_TO_B2B_MARKETING_STRATEGY_Header.png?fm=jpg\u0026ixlib=php-4.1.0\u0026q=40\u0026w=870\u0026s=a7eeee6e5d53213d0ffad53453cd5ad7","image_width":"2340","image_height":"1170","alt_text":"The DMI Guide to B2B Marketing"},"61836_block_wrapper":{"id":61836,"content":{"61837_block_text":{"block_name":"block_text","id":61837,"parent":"bloq_wrapper","data":{"content":"[[p]]B2B marketing can seem daunting. When every lead has the potential to make a significant impact on your\u0026nbsp;business\u0026rsquo;s profits, and competition is fierce, your B2B marketing strategy\u0026nbsp;can make the difference between success and failure.[[/p]]\n\n[[p]]This comprehensive e-book is designed to help you create, use, and continually improve a\u0026nbsp;B2B marketing strategy for your organization.[[/p]]\n\n[[p]]It breaks the process down into these 10 easy steps, for improved lead generation,\u0026nbsp;customer experience, and sales.[[/p]]\n\n[[ol]]\n\t[[li]]Understand your B2B marketing context[[/li]]\n\t[[li]]Define your objectives[[/li]]\n\t[[li]]Take an integrated approach[[/li]]\n\t[[li]]Understand and target your audience[[/li]]\n\t[[li]]Build an online presence[[/li]]\n\t[[li]]Generate, nurture, and convert leads[[/li]]\n\t[[li]]Measure, test, and learn[[/li]]\n\t[[li]]Boost results with paid advertising[[/li]]\n\t[[li]]Drive efficiencies with automation[[/li]]\n\t[[li]]Where outsourcing could help[[/li]]\n[[/ol]]","large_text":"","transcript":""}},"61839_block_predefined":{"block_name":"block_predefined","id":61839,"parent":"bloq_showfor_public_showfor_free"},"61855_block_heading":{"block_name":"block_heading","id":61855,"parent":"bloq_wrapper","data":{"type":"h3","heading":"CPD Credits"}},"61856_block_text":{"block_name":"block_text","id":61856,"parent":"bloq_wrapper","data":{"content":"[[p]]CPD-registered members are entitled to claim 0.5 points for downloading and reading this eBook.\u0026nbsp;[[a href=\"https://my.digitalmarketinginstitute.com/support/knowledge-base/how-to-log-cpd?kbcat\" target=\"_blank\"]]Learn how to log your credits[[/a]].[[/p]]","large_text":"","transcript":""}},"block_related":{"block_name":"block_related","id":61841,"parent":"bloq_wrapper","data":[{"name":"DMI Glossary of Terms","link":"https://digitalmarketinginstitute.com/resources/glossary","new_window":"1"},{"name":"Podcast: Inside B2B Marketing","link":"https://digitalmarketinginstitute.com/resources/podcasts/podcast-31-inside-b2b-marketing-linda-mullen","new_window":"1"},{"name":"Webinar: Revolutionize your B2B Marketing Strategies","link":"https://digitalmarketinginstitute.com/resources/webinars/webinar-revolutionize-your-b2b-marketing-strategies","new_window":"1"},{"name":"Webinar: How to Create Marketing Impact with Business Influencers","link":"https://digitalmarketinginstitute.com/resources/webinars/webinar-how-to-create-marketing-impact-with-business-influencers-lee-odden","new_window":"1"},{"name":"6 of the Best Digital Marketing Strategies for B2B Business","link":"https://digitalmarketinginstitute.com/blog/6-of-the-best-digital-marketing-strategies-for-b2b-business-corporate","new_window":"1"}]},"end":"end"}},"end":"end"},"recommendedData":{"articles":{"premium":[{"entry_id":72110,"title":"One-Year Gantt Calendar Template 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