Uncovering Downtime’s $400B Impact

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And hidden costs like stock price drops and loss of innovation drive up the price tag further. Learn how your organization can minimize downtime’s financial impacts in Splunk’s new research report."/> <meta property="og:image" content="https://www.splunk.com/content/dam/splunk2/en_us/images/perspectives/articles/pre-uncovering-downtime.png"/> <meta property="og:site_name" content="Splunk"/> <meta property="og:locale" content="en_US"/>  <meta name="twitter:card" content="summary"/> <meta name="twitter:title" content="Uncovering Downtime’s $400B Impact"/> <meta name="twitter:description" content="Downtime costs Global 2000 companies $400M annually. And hidden costs like stock price drops and loss of innovation drive up the price tag further. 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var(--data--authored-marginbottom-desktop); margin-left: var(--data--authored-marginleft-desktop); margin-right: var(--data--authored-marginright-desktop); } @media (max-width: 767px) { # + .default { margin-top: var(--data--authored-margintop-mobile); margin-bottom: var(--data--authored-marginbottom-mobile); margin-left: var(--data--authored-marginleft-mobile); margin-right: var(--data--authored-marginright-mobile); } } </style> </div> </div> </div> </div> </div> </div> </div> </div> </li> <li class="dropdown focus-enabled nav-item" id="topnav-100011"> <a href="#" data-track-analytics="true" class="dropdown-toggle cm-link topnav addCarotIcon nav-link" role="button" aria-haspopup="true" aria-expanded="false" id="Top_Nav-Languages"> <span class="splunk-icon icon-expanded-languages-globe"> <span class="sr-only">Languages</span> </span> </a> <ul class="navbar-nav dropdown-menu cm-dropdown icon-flyout"> <li class="nav-item"> <a class="topnav nav-link" data-track-analytics="true" 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</div> </div> </div> </div>  <div class="bottomContainerSection"> <div class="bottomContainerSection-item"> <div class="bottomContainerSection-item-list"> <div class="splunk-button base-component parbase section">  <a class="splunk-btn multiline sp-btn-borderless sp-btn-darkGray none ga-cta custom-analytics-class customAnalytics- standalone style " href="/en_us/products.html" data-track-analytics="true" target="_self" data-target="#" data-is-back-button="false" data-modalcontent-bookmarkable="false" data-urlmobile-behavior="_self"> <span class="custom-analytics-class customAnalytics-">View All Products</span> </a> </div> </div> <div class="bottomContainerSection-item-list"> </div> <div class="bottomContainerSection-item-list"> </div> </div> </div> </div>  </div>  <div class="navSecondaryLevel navSecondaryLevel-1 sectionName-solutions">   <div class="featuredSection splunk-color splunk2-background-gray"> <div class="featuredSection-item"> <div class="featuredSection-list"> <div 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sp-btn-darkGray list-cta"> Community </div> </div> </a> </div> </div> <div class="list-element"> <div class="list-details"> <a href="/en_us/surge.html" target="_self" data-track-analytics="true" class="ga-cta list-detail-hotspot"> <div class="list-header splunk2-h5 sub_h5">  <div class="list-detail-hotspot-cta splunk-btn sp-btn-borderless sp-btn-darkGray list-cta"> SURGe </div> </div> </a> </div> </div> </div> </div> </div> </div> </div> </div> <div class="subNavSection-item-list"> <div><div class="list-item base-component parbase">  <div class="v2MobileVersion feature-listitem leftIconPosition eyebrowExists "> <div class="brow ">Expand & optimize</div> <div class="mobileChosen feature-content secondary-header "> </div> <div class="content-body headerTest "> <div class="list__items "> <div class="list-element"> <div class="list-details"> <a href="/en_us/customer-success/support-programs.html" target="_self" data-track-analytics="true" class="ga-cta list-detail-hotspot"> <div 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href="/en_us/customer-success.html" target="_self" data-track-analytics="true" class="ga-cta list-detail-hotspot"> <div class="list-header splunk2-h5 sub_h5">  <div class="list-detail-hotspot-cta splunk-btn sp-btn-borderless sp-btn-darkGray list-cta"> Splunk Services </div> </div> </a> </div> </div> </div> </div> </div> </div> </div> </div> </div>  </div>  </div>  <div class="navSecondaryLevel navSecondaryLevel-4 sectionName-company">   <div class="featuredSection splunk-color splunk2-background-gray"> <div class="featuredSection-item"> <div class="featuredSection-list"> <div class="featuredSection-listWrapper "><div class="list-item base-component parbase">  <div class="featureListV2Mobile feature-listitem primaryLayout iconAlignTop"> <div class="featureContentMobile feature-content" data-ctalink="/en_us/about-splunk.html" data-ctatarget="_self"> <div class="featureContentMobile-linkWrapper content-wrapper"> <a href="/en_us/about-splunk.html" class="featureContentMobile-link header ga-cta featured-content-hotspot" data-track-analytics="true"> <div class="featureContentMobile-linkHeader feature-content-hotspot-cta splunk-btn sp-btn-borderless sp-btn-darkGray">About Splunk </div> <div class="featureContentMobile-linkDescription list-description">Our purpose is to build a safer and more resilient digital world. Every day, we live this purpose by helping security, IT and DevOps teams keep their organizations securely up and running. </div> </a> </div> </div> </div> </div> </div> </div> </div>  </div>      <div class="subNavSection splunk-color splunk2-background-white"> <div class="subNavSection-item"> <div class="subNavSection-item-list"> <div><div class="list-item base-component parbase">  <div class="v2MobileVersion feature-listitem leftIconPosition eyebrowExists "> <div class="brow ">Overview </div> <div class="mobileChosen feature-content secondary-header "> </div> <div class="content-body headerTest "> <div class="list__items "> <div class="list-element"> <div class="list-details"> <a href="/en_us/about-splunk.html" target="_self" data-track-analytics="true" class="ga-cta list-detail-hotspot"> <div class="list-header splunk2-h5 sub_h5">  <div class="list-detail-hotspot-cta splunk-btn sp-btn-borderless sp-btn-darkGray list-cta"> About Splunk </div> </div> </a> </div> </div> <div class="list-element"> <div class="list-details"> <a href="https://conf.splunk.com/" target="_blank" data-track-analytics="true" class="ga-cta list-detail-hotspot" rel="noopener"> <div class="list-header splunk2-h5 sub_h5">  <div class="list-detail-hotspot-cta splunk-btn sp-btn-borderless sp-btn-darkGray list-cta"> .conf25 </div> </div> </a> </div> </div> <div class="list-element"> <div class="list-details"> <a href="/en_us/perspectives.html" target="_self" data-track-analytics="true" class="ga-cta list-detail-hotspot"> <div class="list-header splunk2-h5 sub_h5">  <div class="list-detail-hotspot-cta splunk-btn sp-btn-borderless sp-btn-darkGray list-cta"> Perspectives by Splunk </div> </div> </a> </div> </div> <div class="list-element"> <div class="list-details"> <a href="/en_us/about-splunk/contact-us.html" target="_self" data-track-analytics="true" class="ga-cta list-detail-hotspot"> <div class="list-header splunk2-h5 sub_h5">  <div class="list-detail-hotspot-cta splunk-btn sp-btn-borderless sp-btn-darkGray list-cta"> Contact us </div> </div> </a> </div> </div> </div> </div> </div> </div> </div> </div> <div class="subNavSection-item-list"> <div><div class="list-item base-component parbase">  <div class="v2MobileVersion feature-listitem leftIconPosition eyebrowExists "> <div class="brow ">Work With us </div> <div class="mobileChosen feature-content secondary-header "> </div> <div class="content-body headerTest "> <div class="list__items "> <div class="list-element"> <div class="list-details"> <a href="/en_us/careers.html" target="_self" data-track-analytics="true" class="ga-cta list-detail-hotspot"> <div class="list-header splunk2-h5 sub_h5">  <div class="list-detail-hotspot-cta splunk-btn sp-btn-borderless sp-btn-darkGray list-cta"> Careers </div> </div> </a> </div> </div> <div class="list-element"> <div class="list-details"> <a href="/en_us/partners.html" target="_self" data-track-analytics="true" class="ga-cta list-detail-hotspot"> <div class="list-header splunk2-h5 sub_h5">  <div class="list-detail-hotspot-cta splunk-btn sp-btn-borderless sp-btn-darkGray list-cta"> Become a Partner </div> </div> </a> </div> </div> </div> </div> </div> </div> </div> </div> <div class="subNavSection-item-list"> <div><div class="list-item base-component parbase">  <div class="v2MobileVersion feature-listitem leftIconPosition eyebrowExists "> <div class="brow ">Press</div> <div class="mobileChosen feature-content secondary-header "> </div> <div class="content-body headerTest "> <div class="list__items "> <div class="list-element"> <div class="list-details"> <a href="/en_us/newsroom.html" target="_self" data-track-analytics="true" class="ga-cta list-detail-hotspot"> <div class="list-header splunk2-h5 sub_h5">  <div class="list-detail-hotspot-cta splunk-btn sp-btn-borderless sp-btn-darkGray list-cta"> Newsroom </div> </div> </a> </div> </div> <div class="list-element"> <div class="list-details"> <a href="/en_us/about-splunk/awards.html" target="_self" data-track-analytics="true" class="ga-cta list-detail-hotspot"> <div class="list-header splunk2-h5 sub_h5">  <div class="list-detail-hotspot-cta splunk-btn sp-btn-borderless sp-btn-darkGray list-cta"> Awards & Recognition </div> </div> </a> </div> </div> </div> </div> </div> </div> </div> </div> </div>  </div>  </div>  <div class="navSecondaryLevel navSecondaryLevel-99 sectionName-support">     <div class="subnav__standalone splunk-color splunk2-background-white"> <div class="subnav__standalone-item"> <div class="subnav__standalone-item-list"> <div><div class="list-item base-component parbase">  <div class="desktop-spacer-top-margin-none desktop-spacer-bottom-margin-none mobile-spacer-top-margin-none mobile-spacer-bottom-margin-none default speakerDetail-spacer" style=" --data--authored-margintop-desktop: ; --data--authored-margintop-mobile: ; --data--authored-marginbottom-desktop: ; --data--authored-marginbottom-mobile: ; --data--authored-marginleft-desktop: ; --data--authored-marginleft-mobile: ; --data--authored-marginright-desktop: ; --data--authored-marginright-mobile: ; "> <div class="v2MobileVersion feature-listitem leftIconPosition "> <div class="mobileChosen feature-content secondary-header "> </div> <div class="content-body headerTest "> <div class="list__items "> <div class="list-element"> <div class="list-details"> <a href="https://splunk.my.site.com/customer/s" target="_self" data-track-analytics="true" class="ga-cta list-detail-hotspot" rel="noopener"> <div class="list-header splunk2-h5 sub_h5">  <div class="list-detail-hotspot-cta splunk-btn sp-btn-borderless sp-btn-darkGray list-cta"> Support Portal </div> </div> </a> </div> </div> <div class="list-element"> <div class="list-details"> <a href="https://community.splunk.com/t5/Splunk-Answers/ct-p/en-us-splunk-answers" target="_blank" data-track-analytics="true" class="ga-cta list-detail-hotspot" rel="noopener"> <div class="list-header splunk2-h5 sub_h5">  <div class="list-detail-hotspot-cta splunk-btn sp-btn-borderless sp-btn-darkGray list-cta"> Splunk Answers </div> </div> </a> </div> </div> <div class="list-element"> <div class="list-details"> <a href="/en_us/customer-success/support-programs.html" target="_self" data-track-analytics="true" class="ga-cta list-detail-hotspot"> <div class="list-header splunk2-h5 sub_h5">  <div class="list-detail-hotspot-cta splunk-btn sp-btn-borderless sp-btn-darkGray list-cta"> Support Programs </div> </div> </a> </div> </div> <div class="list-element"> <div class="list-details"> <a href="/en_us/products/system-status.html" target="_self" data-track-analytics="true" class="ga-cta list-detail-hotspot"> <div class="list-header splunk2-h5 sub_h5">  <div class="list-detail-hotspot-cta splunk-btn sp-btn-borderless sp-btn-darkGray list-cta"> System Status </div> </div> </a> </div> </div> <div class="list-element"> <div class="list-details"> <a href="/en_us/about-splunk/contact-us.html#customer-support" target="_self" data-track-analytics="true" class="ga-cta list-detail-hotspot"> <div class="list-header splunk2-h5 sub_h5">  <div class="list-detail-hotspot-cta splunk-btn sp-btn-borderless sp-btn-darkGray list-cta"> Contact Us </div> </div> </a> </div> </div> <div class="list-element"> <div class="list-details"> <a href="https://advisory.splunk.com/" target="_blank" data-track-analytics="true" class="ga-cta list-detail-hotspot" rel="noopener"> <div class="list-header splunk2-h5 sub_h5">  <div class="list-detail-hotspot-cta splunk-btn sp-btn-borderless sp-btn-darkGray list-cta"> Product Security Updates </div> </div> </a> </div> </div> <div class="list-element"> <div class="list-details"> <a href="https://www.cisco.com/c/en/us/support/index.html" target="_blank" data-track-analytics="true" class="ga-cta list-detail-hotspot" rel="noopener"> <div class="list-header splunk2-h5 sub_h5">  <div class="list-detail-hotspot-cta splunk-btn sp-btn-borderless sp-btn-darkGray list-cta"> Cisco Support </div> </div> </a> </div> </div> <div class="list-element"> <div class="list-details"> <a href="/en_us/customer-success/appdynamics-support.html" target="_self" data-track-analytics="true" class="ga-cta list-detail-hotspot"> <div class="list-header splunk2-h5 sub_h5">  <div class="list-detail-hotspot-cta splunk-btn sp-btn-borderless sp-btn-darkGray list-cta"> AppDynamics Support </div> </div> </a> </div> </div> </div> </div> </div> <style> # + .default { margin-top: var(--data--authored-margintop-desktop); margin-bottom: var(--data--authored-marginbottom-desktop); margin-left: var(--data--authored-marginleft-desktop); margin-right: var(--data--authored-marginright-desktop); } @media (max-width: 767px) { # + .default { margin-top: var(--data--authored-margintop-mobile); margin-bottom: var(--data--authored-marginbottom-mobile); margin-left: var(--data--authored-marginleft-mobile); margin-right: var(--data--authored-marginright-mobile); } } </style> </div> </div> </div> </div> </div> </div> </div> <div class="navSecondaryLevel navSecondaryLevel-100 sectionName-account"> <div class="loggedout-user-link"> <a rel="nofollow" id="loginId" data-track-analytics="true" href="https://www.splunk.com/saml/login?module=nav" target="_self" class="topnav">Log In</a> </div> <div class="loggedout-user-link"> <a id="signId" data-track-analytics="true" href="https://www.splunk.com/en_us/sign-up.html" target="_self" class="topnav">Sign Up</a> </div> <div class="loggedin-user-link hidden"> <a rel="nofollow" id="mydashboard" data-track-analytics="true" href="https://www.splunk.com/en_us/my-dashboard.html" target="_self" class="topnav">My Dashboard</a> </div> <div class="loggedin-user-link hidden"> <a id="authenticated" data-track-analytics="true" href="https://splunk.my.site.com/customer/s/list-views/cloud-stacks" target="_self" class="topnav" rel="noopener">Instances</a> </div> <div class="loggedin-user-link hidden"> <a id="authenticated" data-track-analytics="true" href="https://education.splunk.com/Saba/Web_spf/NA10P2PRD105/app/dashboard" target="_blank" class="topnav" rel="noopener">My Training </a> </div> <div class="loggedin-user-link hidden"> <a rel="noopener" id="logout" data-track-analytics="true" target="_self" href="javascript:clearSessionStorage();deleteCookies('https://www.splunk.com/api/bin/sso/logout?module=sso_logout');" class="topnav">Logout</a> </div> <div class="product-links-container loggedin-user-link hidden"> <div class="product-links-header">PRODUCT LOGINS</div> <ul id="products" class="product-links"> <li class="product-link"> <a data-track-analytics="true" href="https://login.signalfx.com/" target="_self" class="topnav" rel="noopener">Splunk Observability Cloud</a> </li> <li class="product-link"> <a data-track-analytics="true" href="https://auth.scs.splunk.com/?amp&_gl=1*k6olpv*_ga_5EPM2P39FV*MTY4NDg3MjYzMS4xNzIuMS4xNjg0ODc0OTUzLjYwLjAuMA.." target="_self" class="topnav" rel="noopener">Splunk Cloud Services</a> </li> <li class="product-link"> <a data-track-analytics="true" href="https://login.appdynamics.com/sso/authenticate/" target="_blank" class="topnav" rel="noopener">Splunk AppDynamics</a> </li> <li class="product-link"> <a data-track-analytics="true" href="https://portal.victorops.com/membership/#/" target="_blank" class="topnav" rel="noopener">Splunk On-Call</a> </li> <li class="product-link"> <a data-track-analytics="true" href="https://monitoring.rigor.com/" target="_blank" class="topnav" rel="noopener">Splunk Synthetic Monitoring</a> </li> <li class="product-link"> <a data-track-analytics="true" href="https://optimization.rigor.com/" target="_blank" class="topnav" rel="noopener">Splunk Web Optimization</a> </li> </ul> </div> </div> </div> </div> </div> </div> </nav> </div> <script type="text/javascript" src="/etc.clientlibs/splunk/core/components/content/global-nav/header/v2/header/clientlibs.2dfeabf262cb77c989b8c3573a4ad8c1.js"></script> </div> </div> <div class="plain-html base-component parbase aem-GridColumn aem-GridColumn--default--12">  <section class="rte-container" data-track-analytics="true"> </section> </div> <div class="plain-html base-component parbase aem-GridColumn aem-GridColumn--default--12">  <section class="rte-container" data-track-analytics="true">  <script> (function ($) { if($('.pushdown-banner').length>0){ console.debug('setting up the patch...'); // first we try to get the path url var setBannerBackgroundClickAnalytics = () => { console.debug('running patch...'); let homepageAnalitycsLocaleCode; if (window.location.pathname === "/" || window.location.pathname.includes('/en_us')) { homepageAnalitycsLocaleCode = 'en_us'; } else if (window.location.pathname.includes('/ja_jp')) { homepageAnalitycsLocaleCode = 'ja_jp'; } else if (window.location.pathname.includes('/de_de')) { homepageAnalitycsLocaleCode = 'de_de'; } else if (window.location.pathname.includes('/fr_fr')) { homepageAnalitycsLocaleCode = 'fr_fr'; } else if (window.location.pathname.includes('/ko_kr')) { homepageAnalitycsLocaleCode = 'ko_kr'; } else if (window.location.pathname.includes('/zh_cn')) { homepageAnalitycsLocaleCode = 'zh_cn'; } else if (window.location.pathname.includes('/zh_tw')) { homepageAnalitycsLocaleCode = 'zh_tw'; } const otherLocaleHomepage = (window.location.pathname === "/ja_jp" || window.location.pathname === "/de_de" || window.location.pathname === "/fr_fr" || window.location.pathname === "/ko_kr" || window.location.pathname === "/zh_cn" || window.location.pathname === "/zh_tw"); const isHomepage = (window.location.pathname === "/" || window.location.pathname.includes('homepage') || otherLocaleHomepage); var isPatched = false; const targetNode = document.querySelector("body"); const config = { attributes: false, childList: true, subtree: true }; const pushDownBannerMutationCallback = (mutationList, pushDownBannerObserver) => { for (const mutation of mutationList) { if (mutation.type === "childList") { console.debug('more mutations'); if (mutation.target.classList.contains('pushdown-banner') && !isPatched) { console.debug('found the pushdownBanner'); //do something here pushDownBannerObserver.disconnect(); isPatched = true; continueWithThePatching(); } } } }; const sanitizeAnalyticsHref = (ctaHref = '') => { // we need to check if this is an absolute or relative link var urlPattern = /^https?:\/\//i; let finalURL = null; if (urlPattern.test(ctaHref)) { finalURL = new URL(ctaHref); } else { finalURL = new URL(`https://${window.location.hostname}/${ctaHref}`); } let linkPathName = finalURL.pathname; if (linkPathName.includes('//')) { linkPathName = linkPathName.replace('//', '/'); } return `${finalURL.hostname}${linkPathName}`; }; const setAnalyticEvents = (elementContainer = '') => { if (elementContainer === null || elementContainer === '' || elementContainer.length === 0) return new Error(`The element passed to the analitycs processor is empty...`); const anchorList = elementContainer.querySelectorAll('a'); anchorList.forEach(anchor => { anchor.setAttribute('data-track-analytics', 'false'); anchor.classList.add('no-analytics'); //anchor.addEventListener('click', ctaAnalyticsProcess); }); }; var pushDownBannerObserver = new MutationObserver(pushDownBannerMutationCallback); pushDownBannerObserver.observe(targetNode, config); var continueWithThePatching = () => { let pushDownBannerElementHeight = 0; let headerElementHeight = 0; const pushDownBannerElement = document.querySelector('#pushdown-banner'); if (pushDownBannerElement !== null) { pushDownBannerElementHeight = pushDownBannerElement.getBoundingClientRect().height; setAnalyticEvents(pushDownBannerElement); } const headerElement = document.querySelector('.splunk-header-v2 nav.splunk-navbar'); if (headerElement !== null) { headerElementHeight = headerElement.getBoundingClientRect().height; } if (pushDownBannerElement !== null && headerElement !== null) { const totalHeight = pushDownBannerElementHeight + headerElementHeight; let bannerSpecialStyle; // Adding some pushdown banner height patch const specialCSS = ` @media (max-width: 767px) { html.hasBanner #splunk-main-content { animation-name: showBannerMobileConfClose !important; } html.hasBanner.showBanner #splunk-main-content { animation-name: showBannerMobileConf !important; } @keyframes showBannerMobileConf { 0% { margin-top: 0px; } 100% { margin-top: ${totalHeight}px; } } @keyframes showBannerMobileConfClose { 0% { margin-top: ${totalHeight}px; } 100% { margin-top: 0px; } } } `; if (bannerSpecialStyle === undefined){ let updatedCSSNode = document.createElement('style'); updatedCSSNode.setAttribute('id', "bannerSpecialStyles"); updatedCSSNode.textContent = specialCSS; document.head.appendChild(updatedCSSNode); bannerSpecialStyle = document.querySelector('#bannerSpecialStyles'); } else { bannerSpecialStyle.textContent = specialCSS; } } // Analytics patch const getTheBaseURLfromTheButton = (buttonElement = null) => { if (buttonElement === null) return new Error(`Push Down banner's button was not found...`); //first we get the href from the element const originalLink = buttonElement.getAttribute(`href`); //Now we assign it into the returning variable let processedURL = originalLink.trim(); //Now we proceed to remove the base of the url 'http://' or 'https://' processedURL = processedURL.replace('https://', ''); processedURL = processedURL.replace('http://', ''); // Now we proceed to check if the last character is a forward slash if (processedURL.endsWith('/')) { processedURL = processedURL.slice(0, -1); } return processedURL; }; const processAnalyticsComponentName = (ctaText = '') => { return ctaText.replaceAll(" ", "-").toLowerCase(); }; if (pushDownBannerElement !== null) { console.debug('push down banner found, patching click...'); // now we try to get the info from the button assigned const psbButtonElementSpan = pushDownBannerElement.querySelector(".pushDownBanner-ctaButton .splunk-btn span"); const psbButtonElementURL = pushDownBannerElement.querySelector(".pushDownBanner-ctaButton .splunk-btn").getAttribute('href'); const psbButtonElementText = pushDownBannerElement.querySelector(".pushDownBanner-ctaButton .splunk-btn").innerText; const analyticsComponentName = processAnalyticsComponentName(psbButtonElementText); console.log('isHomepage',isHomepage); if (isHomepage) { $('#pushdown-banner .pushDownBanner-backgroundImageSection').on('click', function () { console.debug('click homepage'); window.dataLayer.push({ event: "linkClick_hp", eventInfo: { category: "All clicks on CTA Button", eventLabel: `${psbButtonElementSpan.innerHTML}`, clickUrl: `${window.location.hostname}/${homepageAnalitycsLocaleCode}`, component: `pushDownBanner_${analyticsComponentName}_splunk-button`, componentName: "splunk-button", container: "PushDownBanner", destinationUrl: sanitizeAnalyticsHref(psbButtonElementURL), modernization: !0, }, }); //GA4 DataLayer Push window.dataLayer.push({ event: 'link_click_hp', link_text: `${psbButtonElementSpan.innerHTML}`, link_domain: `${window.location.hostname}`, link_url: sanitizeAnalyticsHref(psbButtonElementURL), link_position: 'PushDownBanner', }); }); $('#pushdown-banner .pushDownBanner-container').on('click', function (event) { console.debug('click homepage'); window.dataLayer.push({ event: "linkClick_hp", eventInfo: { category: "All clicks on CTA Button", eventLabel: `${psbButtonElementSpan.innerHTML}`, clickUrl: `${window.location.hostname}/${homepageAnalitycsLocaleCode}`, component: `pushDownBanner_${analyticsComponentName}_splunk-button`, componentName: "splunk-button", container: "PushDownBanner", destinationUrl: sanitizeAnalyticsHref(psbButtonElementURL), modernization: !0, }, }); //GA4 DataLayer Push window.dataLayer.push({ event: 'link_click_hp', link_text: `${psbButtonElementSpan.innerHTML}`, link_domain: `${window.location.hostname}`, link_url: sanitizeAnalyticsHref(psbButtonElementURL), link_position: 'PushDownBanner', }); }); } else { $('#pushdown-banner .pushDownBanner-backgroundImageSection').on('click', function () { console.debug('click non homepage'); window.dataLayer.push({ event: "linkClick", eventInfo: { category: "All clicks on CTA Button", eventLabel: `${psbButtonElementSpan.innerHTML}`, clickUrl: `${window.location.hostname}/${homepageAnalitycsLocaleCode}`, component: `pushDownBanner_${analyticsComponentName}_splunk-button`, componentName: "splunk-button", container: "PushDownBanner", destinationUrl: sanitizeAnalyticsHref(psbButtonElementURL), modernization: !0, }, }); //GA4 DataLayer Push window.dataLayer.push({ event: 'link_click', link_text: `${psbButtonElementSpan.innerHTML}`, link_domain: `${window.location.hostname}`, link_url: sanitizeAnalyticsHref(psbButtonElementURL), link_position: 'PushDownBanner', }); }); $('#pushdown-banner .pushDownBanner-container').on('click', function () { console.debug('click non homepage'); window.dataLayer.push({ event: "linkClick", eventInfo: { category: "All clicks on CTA Button", eventLabel: `${psbButtonElementSpan.innerHTML}`, clickUrl: `${window.location.hostname}/${homepageAnalitycsLocaleCode}`, component: `pushDownBanner_${analyticsComponentName}_splunk-button`, componentName: "splunk-button", container: "PushDownBanner", destinationUrl: sanitizeAnalyticsHref(psbButtonElementURL), modernization: !0, }, }); 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--data--authored-margintop-mobile: ; --data--authored-marginbottom-desktop: ; --data--authored-marginbottom-mobile: ; --data--authored-marginleft-desktop: ; --data--authored-marginleft-mobile: ; --data--authored-marginright-desktop: ; --data--authored-marginright-mobile: ; "> <div class="splunk-tni-wrapper"> <link rel="stylesheet" href="/etc.clientlibs/splunk/core/components/content/text-image/v1/text-image/clientlibs.ad74bf04bf19d9b07501d2913991d33c.css" type="text/css"> <div class="tni unwrap-text">  <div class="tni__desc rte-container ">  <span class=" tabContent"> <p><span class="splunk2-eyebrow"><a href="/en_us/perspectives.html" style="color: rgb(0,0,0);" target="_self">Perspectives Home</a> / EXECUTIVE STRATEGY</span></p> <h1><span class="splunk2-h2">Uncovering Downtime’s $400B Impact </span></h1> <p><span class="splunk-body">Nothing is certain in life except death, taxes, and downtime.</span></p> </span>  </div> </div> <script type="text/javascript" src="/etc.clientlibs/splunk/core/components/content/text-image/v1/text-image/clientlibs.5bbb49f8bfdac93640b1157a054b4de0.js"></script> </div> <style> # + .default { margin-top: var(--data--authored-margintop-desktop); 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margin-bottom: var(--data--authored-marginbottom-desktop); margin-left: var(--data--authored-marginleft-desktop); margin-right: var(--data--authored-marginright-desktop); } @media (max-width: 767px) { # + .default { margin-top: var(--data--authored-margintop-mobile); margin-bottom: var(--data--authored-marginbottom-mobile); margin-left: var(--data--authored-marginleft-mobile); margin-right: var(--data--authored-marginright-mobile); } } </style> </div> </div> <div class="flex-container base-component parbase aem-GridColumn aem-GridColumn--default--12">  <div class="desktop-spacer-top-margin-sm desktop-spacer-bottom-margin-none mobile-spacer-top-margin-sm mobile-spacer-bottom-margin-sm thick-border speakerDetail-spacer" style=" --data--authored-margintop-desktop: ; --data--authored-margintop-mobile: ; --data--authored-marginbottom-desktop: ; --data--authored-marginbottom-mobile: ; --data--authored-marginleft-desktop: ; --data--authored-marginleft-mobile: ; --data--authored-marginright-desktop: ; --data--authored-marginright-mobile: ; "> <div class="splunk-flex-container splunk2-background none border-color-splunk-gray-light thick-border " style=" --defaultAnimation:- s; --mobileanimation:- s; margin-top:px; margin-bottom:px;"> <div style="min-height: 0px" class="d-flex flex-wrap flex-row align-items-stretch align-content-stretch justify-content-start align-items-md-stretch align-content-md-stretch justify-content-md-center "> <div class="flex-item flex-fill w-100 order-1 col-md-4 order-md-1"> <div class="text-image base-component parbase">  <div class="splunk-tni-wrapper"> <div class="tni unwrap-text">  <div class="tni__desc rte-container ">  <span class=" tabContent"> <p><span class="body-small">by Ammar Maraqa, Chief Strategy Officer, Splunk<br> JUNE 12, 2024   •  3 minute read </span></p> </span>  </div> </div> </div> </div> </div> <div class="flex-item flex-fill order-2 order-md-2"> <div class="text-image base-component parbase">  <div class="splunk-tni-wrapper"> <div class="tni ">  </div> </div> </div> </div> <div class="flex-item flex-fill w-100 order-3 col-md-3 order-md-3"> <div class="socialband base-component parbase">  <div class="social-band-wrapper splunk2-background none ">  <div class="social-band horizantal align-left enable-social-share"> <ul class="social-band__icons "> <li class="icon"> <a data-track-analytics="true" href="/en_us/perspectives/uncovering-downtime.html" target="_blank" data-platform="twitter" title="Uncovering Downtime’s $400B Impact " class="twitter button-wrap"> <div class="lazyload social-icon splunk-gray-lightest social-icon-image" style="background-color: initial; color: splunk-gray-lightest;"></div> <span class="sr-only">Uncovering Downtime’s $400B Impact </span> </a> </li> <li class="icon"> <a data-track-analytics="true" href="/en_us/perspectives/uncovering-downtime.html" target="_blank" data-platform="facebook" title="Uncovering Downtime’s $400B Impact " class="facebook button-wrap"> <div class="lazyload social-icon splunk-gray-lightest social-icon-image" style="background-color: initial; color: splunk-gray-lightest;"></div> <span class="sr-only">Uncovering Downtime’s $400B Impact </span> </a> </li> <li class="icon"> <a data-track-analytics="true" href="/en_us/perspectives/uncovering-downtime.html" target="_blank" data-platform="linkedin" title="Uncovering Downtime’s $400B Impact " class="linkedin button-wrap"> <div class="lazyload social-icon splunk-gray-lightest social-icon-image" style="background-color: initial; color: splunk-gray-lightest;"></div> <span class="sr-only">Uncovering Downtime’s $400B Impact </span> </a> </li> <li class="icon"> <a data-track-analytics="true" href="https://www.splunk.com/en_us/perspectives/manufacturers-achieve-traceability.html" data-platform="email" title="Uncovering Downtime’s $400B Impact " data-title="Uncovering Downtime’s $400B Impact " data-url="https://www.splunk.com/en_us/perspectives/manufacturers-achieve-traceability.html" class="email button-wrap"> <div class="lazyload email social-icon social-icon-image splunk-gray-lightest" style="background-color: initial; color: splunk-gray-lightest;"></div> <span class="sr-only">Uncovering Downtime’s $400B Impact </span> </a> </li> </ul> </div> </div> <link rel="stylesheet" href="/etc.clientlibs/splunk/core/components/content/socialband/v1/socialband/clientlibs.16a508aef5b3c85e8531569300cab9ab.css" type="text/css"> <script type="text/javascript" src="/etc.clientlibs/splunk/core/components/content/socialband/v1/socialband/clientlibs.5648c3f45110de9ceaebbbd4192fb9b2.js"></script> </div> </div> </div> </div> <style> # + .default { margin-top: var(--data--authored-margintop-desktop); margin-bottom: var(--data--authored-marginbottom-desktop); margin-left: var(--data--authored-marginleft-desktop); margin-right: var(--data--authored-marginright-desktop); } @media (max-width: 767px) { # + .default { margin-top: var(--data--authored-margintop-mobile); margin-bottom: var(--data--authored-marginbottom-mobile); margin-left: var(--data--authored-marginleft-mobile); margin-right: var(--data--authored-marginright-mobile); } } </style> </div> </div> <div class="flex-container base-component parbase aem-GridColumn aem-GridColumn--default--12">  <a id="content section" class="page-anchor"></a> <div class="desktop-spacer-top-margin-none desktop-spacer-bottom-margin-md mobile-spacer-top-margin-none mobile-spacer-bottom-margin-none splunk-bottom-border splunk-gray-light default speakerDetail-spacer" style=" --data--authored-margintop-desktop: ; --data--authored-margintop-mobile: ; --data--authored-marginbottom-desktop: ; --data--authored-marginbottom-mobile: ; --data--authored-marginleft-desktop: ; --data--authored-marginleft-mobile: ; --data--authored-marginright-desktop: ; --data--authored-marginright-mobile: ; "> <div class="splunk-flex-container splunk2-background none border-color-splunk-gray-light splunk2-padding-btm-md " style=" --defaultAnimation:- s; --mobileanimation:- s; margin-top:px; margin-bottom:px;"> <div style="min-height: 0px" class="d-flex flex-wrap flex-row align-items-stretch align-content-stretch justify-content-start align-items-md-stretch align-content-md-stretch justify-content-md-start "> <div class="flex-item flex-fill px-mobile-0 px-desktop-0 w-100 order-1 col-md-8 order-md-1"> <div class="container responsivegrid">  <div id="container-5a6e05c4f1" style="min-height: 0px; 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--data--authored-marginright-mobile: ; "> <div class="splunk-tni-wrapper"> <div class="tni unwrap-text">  <div class="tni__desc rte-container ">  <span class=" tabContent"> <p>However, unlike death and taxes, companies can avoid the adverse effects of downtime. The key is to grow digital resilience to bounce back quickly or risk losing customers, paying hefty fines, and becoming headline news. All told, these consequences significantly impact the bottom line. But how much? </p><p><br _rte_temp_br="brEOB"></p><p><b>$400</b> <b>billion </b>annually across the Global 2000. That’s <b>$200M</b> per company, roughly <b>9%</b> of profits. Today, we present our findings in our new report, <a href="/en_us/campaigns/the-hidden-costs-of-downtime.html" _rte_href="/content/splunkcom/en_us/campaigns/the-hidden-costs-of-downtime.html">The Hidden Costs of Downtime</a>. In partnership with global research institute Oxford Economics, we surveyed 2,000 technology, finance, and marketing executives from 53 countries and 10 industries to quantify the costs of downtime (any service degradation or outage), pinpoint its most frequent culprits, and reveal how resilient organizations circumvent the costly collateral. </p><p><br _rte_temp_br="brEOB"></p><p>On average, companies lose $49M in revenue each year because of downtime, making it the highest direct cost organizations encounter. At $22M, regulatory fines are the second biggest financial blow. However, our research reveals that’s just the tip of the iceberg.</p><p><br _rte_temp_br="brEOB"></p><p>Beneath the surface, hidden costs like loss of innovation and reputation damage can dent even the most sizable company. Downtime causes a ripple effect throughout an organization. Seventy-four percent of security, IT, and engineering executives experience delayed time-to-market due to downtime, while CMOs report an average of 60 days for brand health to recover post-remediation. Critically, a company’s stock price drops 2.5% on average after a single downtime event — with a monthslong recovery period.</p> </span>  </div> </div> </div> <style> # + .default { margin-top: var(--data--authored-margintop-desktop); margin-bottom: var(--data--authored-marginbottom-desktop); margin-left: var(--data--authored-marginleft-desktop); margin-right: var(--data--authored-marginright-desktop); } @media (max-width: 767px) { # + .default { margin-top: var(--data--authored-margintop-mobile); margin-bottom: var(--data--authored-marginbottom-mobile); margin-left: var(--data--authored-marginleft-mobile); margin-right: var(--data--authored-marginright-mobile); } } </style> </div> </div> <div class="experience-fragment experiencefragment aem-GridColumn aem-GridColumn--default--12"> <div id="experience-fragment-6c7c9f438a" class="cmp-experiencefragment cmp-experiencefragment--promo-card"> <div class="xf-content-height"> <div class="aem-Grid aem-Grid--12 aem-Grid--default--12 "> <div class="responsivegrid aem-GridColumn aem-GridColumn--default--12"> <div class="aem-Grid aem-Grid--12 aem-Grid--default--12 "> <div class="container responsivegrid aem-GridColumn aem-GridColumn--default--12"> <div class="aem-Grid aem-Grid--12 aem-Grid--default--12 "> <div class="promocard base-component parbase aem-GridColumn aem-GridColumn--default--12">  <link rel="stylesheet" href="/etc.clientlibs/splunk/core/components/content/promocard/v1/promocard/clientlibs.d6cccea0f2685e3d75592b4351d0463a.css" type="text/css"> <link rel="stylesheet" href="/etc.clientlibs/splunk/core/clientlibs/clientlib-videoClientlib.7234e2d029fa45bec79b2e42965ad1eb.css" type="text/css"> <div class="card promo-card d-flex splunk2-background none boxShadow "> <div class="card-header card-header__left"> <img src="/content/dam/splunk2/en_us/images/perspectives/articles/per-newsletter-promo-v3-380x253.png" alt="per-newsletter-promo-v3-380x253" class=" eight-by-five center-center" loading="lazy"/> </div> <div class="card-block"> <h3 class="splunk2-h4">Leading the way to digital resilience</h3> <div class="card-text splunk-body">Discover how executives minimize downtime, drive system reliability, optimize operations, and enhance customer experiences.</div> <div class="splunk-button "> <a href="/en_us/form/perspectives-by-splunk-newsletter.html" class="splunk-btn sp-btn-pink sp-btn-borderless ga-cta " title="Subscribe for monthly insights" target="_self" data-track-analytics="true" data-optimized="true">Subscribe for monthly insights</a> </div> </div> </div> <div class="splunk-superModal vidyard-modal promo-card-html5Modal modal fade-scale in" tabindex="-1" role="dialog" id="html5-modal"> <div class="modal-dialog modal-fullscreen" role="document"> <div class="modal-content"> <div class="modal-header"> <button type="button" data-track-analytics="true" class="close" data-dismiss="modal" aria-label="Close"> <span aria-hidden="true" class="closeIcon modal-close">×</span> </button> </div> <div class="modal-body"> <video class="videoElement" src="" type="video/mp4" width="100%" height="100%" controls> </video> </div> </div> </div> </div> <div class="splunk-superModal vidyard-modal promo-card-html5Modal modal fade-scale in" tabindex="-1" role="dialog" id="siteUrl-modal"> <div class="modal-dialog modal-fullscreen" role="document"> <div class="modal-content"> <div class="modal-header"> <button type="button" data-track-analytics="true" class="close" data-dismiss="modal" aria-label="Close"> <span aria-hidden="true" data-track-analytics="true" class="closeIcon modal-close">×</span> </button> </div> <div class="modal-body"> <iframe allow="autoplay; fullscreen; picture-in-picture; camera; microphone; display-capture" allowfullscreen="" allowtransparency="true" referrerpolicy="no-referrer-when-downgrade" aria-label="Video" frameborder="0" height="100%" width="100%" scrolling="yes" class="videoElement" style="height: 100vh;" src=""> </iframe> </div> </div> </div> </div> <script type="text/javascript" src="/etc.clientlibs/splunk/core/components/content/promocard/v1/promocard/clientlibs.511e8bbf210157f716d9e8cdace86cd2.js"></script> <script type="text/javascript" src="/etc.clientlibs/splunk/core/clientlibs/clientlib-underscore.f1baf32b673e8e579ae2bcadfa1b7206.js"></script> <script type="text/javascript" src="/etc.clientlibs/splunk/core/clientlibs/clientlib-videoClientlib.d7e3e791f067d9b252714a9c4006397e.js"></script> </div> </div>             </div> </div> </div> </div> </div></div> </div> <div class="text-image base-component parbase aem-GridColumn aem-GridColumn--default--12">  <div class="desktop-spacer-top-margin-sm desktop-spacer-bottom-margin-md mobile-spacer-top-margin-md mobile-spacer-bottom-margin-sm default speakerDetail-spacer" style=" --data--authored-margintop-desktop: ; --data--authored-margintop-mobile: ; --data--authored-marginbottom-desktop: ; --data--authored-marginbottom-mobile: ; --data--authored-marginleft-desktop: ; --data--authored-marginleft-mobile: ; --data--authored-marginright-desktop: ; --data--authored-marginright-mobile: ; "> <div class="splunk-tni-wrapper"> <div class="tni unwrap-text">  <div class="tni__desc rte-container ">  <span class=" tabContent"> <p><br></p><h3>The dual origins of downtime</h3><p>Much of the conversation around downtime emphasizes ITOps or engineering causes. However, our data reveals that 56% of downtime stems from cybersecurity incidents, while 44% comes from application or infrastructure issues. Downtime can come from anywhere, exerting constant pressure on businesses.</p><p><br _rte_temp_br="brEOB"></p><p>Regardless of origin, human error — like misconfiguring software or infrastructure that leads to performance errors or security gaps — is the number one culprit of downtime. It’s also the toughest to find and fix, with an MTTR of 67-76 hours. That’s 2 to 3 days of sleepless nights and expensive war rooms.</p><p><br _rte_temp_br="brEOB"></p><p>But there is a silver lining: Most technology executives say their cybersecurity and observability tools are “helpful” or “extremely helpful” in addressing downtime. And their CFOs agree with this sentiment, claiming a solid ROI.</p><p><br _rte_temp_br="brEOB"></p><p>Other advantageous investments include generative AI. Over half of technology respondents already use generative AI features embedded into existing tools (such as domain-specific chat experiences) to address downtime, with 64% claiming substantial rewards. But its benefits aren’t just limited to downtime mitigation: These AI assistants can improve operational efficiency and help fill in employee skill gaps, strengthening organizations in the long run.</p><p><br _rte_temp_br="brEOB"></p><h3>Steering clear of downtime</h3><p><br _rte_temp_br="brEOB"></p><p>Our research reveals that the most digitally resilient organizations experience less downtime, fix problems faster, and incur less financial damage, saving on average $50M per year on the most significant direct costs. Meanwhile, faster recovery translates to less lost revenue and “bad press,” and fewer dissatisfied customers. Thankfully, any company can emulate this elite group by building robust and collaborative systems and processes that help mitigate downtime in the first place. A few tips for success:</p><p><br _rte_temp_br="brEOB"></p><ul><li><span class="splunk-list splunk-body splunk-list-pink-darker list-bullet">Adopt a zero-tolerance mindset toward downtime.</span></li><li><span class="splunk-list splunk-body splunk-list-pink-darker list-bullet">Find and fix root causes during postmortems to prevent repeat issues.</span></li><li><span class="splunk-list splunk-body splunk-list-pink-darker list-bullet">Invest in proactive approaches like AI and ML-driven solutions for pattern recognition.</span></li></ul><p>The majority of technology executives surveyed admit that the negative impacts they experience from downtime are unacceptable. With downtime’s financial consequences quantified, digital resilience is now table stakes for every organization, board, and technology leader to succeed in the long run.</p><p><br _rte_temp_br="brEOB"></p><p><br _rte_temp_br="brEOB"></p><p><br _rte_temp_br="brEOB"></p><p><b><i>Read <a href="/en_us/form/the-hidden-costs-of-downtime.html" _rte_href="/content/splunkcom/en_us/form/the-hidden-costs-of-downtime.html" target="_self">the full report</a> to learn more, including downtime’s unequal impact on industries and regions and Splunk experts' recommendations on championing a more resilient business.</i></b></p><p><br _rte_temp_br="brEOB"></p> </span>  </div> </div> </div> <style> # + .default { margin-top: var(--data--authored-margintop-desktop); margin-bottom: var(--data--authored-marginbottom-desktop); margin-left: var(--data--authored-marginleft-desktop); margin-right: var(--data--authored-marginright-desktop); } @media (max-width: 767px) { # + .default { margin-top: var(--data--authored-margintop-mobile); 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splunk-image-fullwidth " style="min-width: splunk-image-fullwidth;max-width: splunk-image-fullwidth;"> <a data-track-analytics="true" class="img-link ga-cta " href="/en_us/perspectives/mclaren-coo-podcast.html" target="_self"> <picture class="splunk-picture-wrapper eight-by-five center-center"> <source srcset="/content/dam/splunk2/en_us/images/perspectives/articles/per-mclaren-podcast.png" media="(max-width: 767px)"/> <img data-src="/content/dam/splunk2/en_us/images/perspectives/articles/per-mclaren-podcast.png" class=" lazyload splunk-image splunk-image-fullwidth " alt="mclaren racing car"/> <figcaption></figcaption> </picture> </a> </div>  <div class="tni__desc rte-container ">  <span class=" tabContent"> <p><span class="splunk2-eyebrow">February 29, 2024 • 30 minute watch</span><br> </p> <p><a href="/en_us/perspectives/mclaren-coo-podcast.html.html" style="color: rgb(0,0,0);"><b>Driving a Culture of Agility and Curiosity: Strategic Approaches From McLaren F1’s COO</b></a></p> <p>How 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