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target="_blank"> <i class="fa fa-vimeo"></i> <span>Behance</span> </a> <a href="https://www.youtube.com/user/WiderViewCollective" target="_blank"> <i class="fa fa-youtube"></i> <span>YouTube</span> </a> <a href="https://www.linkedin.com/company/widerview/" target="_blank"> <i class="fa fa-linkedin"></i> <span>Linkedin</span> </a></div><p>© 2024 Wider View - Tutti i diritti riservati.</p></section></nav><div id="content" class="site-content"><div id="primary" class="content-area"><main id="main" class="site-main"> <div class="hero__page" style="background: url('https://widerview.it/wp-content/uploads/2018/08/Wider-View-Portfolio-Linearredo-header-1.jpg') no-repeat center center;"></div> <section class="intro__section" style=" "><div class="grid-container"><div class="grid-x"><div class="large-9 medium-8 small-12 column"><div class="intro__section--item"><h1>Linearredo</h1><p><strong>Linearredo</strong>, a local business of Bracciano, is a retailer of <strong>high-end relaxation products</strong> (bed bases, pillows, mattresses, couches) and indoor/outdoor furniture. </br><br /> We conceived and developed the launch of the mattresses sector on web channels connected to the outlet. We focused our efforts on awareness, providing information on good-rest and healthy-sleep issues, choosing a language which was fresh and young. </br><br /> Our purpose was to <strong>change the perception of the Linearredo brand</strong> from a hardly-affordable retail store to a place <strong>offering quality products and staffed by extremely qualified people.</strong></p></div></div><div class="large-3 medium-4 small-12 column"><div class="intro__section--item"><h6>Cliente</h6> <span>Linearredo</span></div><div class="intro__section--item"><h6>Data</h6> <span>2017</span></div><div class="intro__section--item"><h6>Area</h6> <a href="https://widerview.it/en/category/social-campaign-en/" title="Social e Campaign">Social e Campaign</a> </div></div></div></div></section>   <section class="content__section" style=" "><div class="grid-container"> <img src="https://widerview.it/wp-content/uploads/2018/08/Wider-View-Portfolio-Linearredo-1-2.png" alt="Wider View Portfolio Linearredo 1"></div></section>  <section class="content__section content__section--text" style=" "><div class="grid-container"><div class="grid-x"><div class="large-12 medium-12 small-12 column"><p><strong>We implemented a social editorial plan on 3 platforms</strong>: Facebook, Instagram and YouTube. The planned re-directed social profiles to Linearredo webpages informing them on the universe of mattresses and rest. AdWords ads, started in December, also re-directed to the same page. </br><br /> However, some of the Facebook contents were designed to be enjoyed only on that platform and to keep up awareness / generate more interest in the brand.</p></div></div></div></div></section>  <section class="content__section" style=" "> <img src="https://widerview.it/wp-content/uploads/2018/08/Wider-View-Portfolio-Linearredo-2-1.jpg" alt="Wider View Portfolio Linearredo 2"></section>  <section class="content__section content__section--text-image" style=" background: url(https://widerview.it/wp-content/uploads/2018/08/Wider-View-Portfolio-Linearredo-texture-1.jpg) no-repeat center center; "><div class="grid-x has--margin"><div class="large-6 medium-6 small-12 column"><p>The campaign to promote the mattresses collection, was characterized by a series of open-day Sundays, with the enticement of several promotional offers. </br><br /> Contents were <strong>graphic</strong>, <strong>photographic</strong> but, mainly, <strong>video</strong> material. We tested different formats to understand, at the initial stage, which products would have engaged our target audience the most. </br><br /> <strong>Facebook/Instagram</strong> campaigns carried out for Linearredo can be split into 3 different types: <em>post interaction, video viewing and website traffic.</em></p></div><div class="large-6 medium-6 small-12 column"> <img src="https://widerview.it/wp-content/uploads/2018/08/Wider-View-Portfolio-Linearredo-3-1.png" alt="Wider View Portfolio Linearredo 3"></div></div></section>  <section class="content__section" style=" "> <img src="https://widerview.it/wp-content/uploads/2018/08/Wider-View-Portfolio-Linearredo-4-1.png" alt="Wider View Portfolio Linearredo 4"></section>  <section class="content__section content__section--text" style=" "><div class="grid-container"><div class="grid-x"><div class="large-12 medium-12 small-12 column"><p>We created and developed a series of posts telling the adventures of their <strong>mascot Mat, on the fantasy planet Mattress, </strong>where he lives a thousand adventures, each one in a different context. </br><br /> We shot each set live with Lego accessories on the surface of the mattresses collection on show in the store and, afterwards, in the post-production stage, added additional effects and themed backgrounds.</p></div></div></div></div></section>  <section class="content__section content__section--more-image" style=" "><div class="grid-x"><div class="large-4 medium-4 small-12 column"> <img src="https://widerview.it/wp-content/uploads/2018/08/Wider-View-Portfolio-Linearredo-Lego-natale-1.png" alt="Wider View Portfolio Linearredo Lego natale"></div><div class="large-4 medium-4 small-12 column"> <img src="https://widerview.it/wp-content/uploads/2018/08/Wider-View-Portfolio-Linearredo-Lego-subacquea-1.png" alt="Wider View Portfolio Linearredo Lego subacquea"></div><div class="large-4 medium-4 small-12 column"> <img src="https://widerview.it/wp-content/uploads/2018/08/Wider-View-Portfolio-Linearredo-Lego-tramonto-1.png" alt="Wider View Portfolio Linearredo Lego tramonto"></div><div class="large-4 medium-4 small-12 column"> <img src="https://widerview.it/wp-content/uploads/2018/08/Wider-View-Portfolio-Linearredo-Lego-spazio-1.png" alt="Wider View Portfolio Linearredo Lego spazio"></div><div class="large-4 medium-4 small-12 column"> <img src="https://widerview.it/wp-content/uploads/2018/08/Wider-View-Portfolio-Linearredo-Lego-sci-1.png" alt="Wider View Portfolio Linearredo Lego sci"></div><div class="large-4 medium-4 small-12 column"> <img src="https://widerview.it/wp-content/uploads/2018/08/Wider-View-Portfolio-Linearredo-Lego-capodanno-1.png" alt="Wider View Portfolio Linearredo Lego capodanno"></div></div></section>  <section class="content__section content__section--text" style=" "><div class="grid-container"><div class="grid-x"><div class="large-12 medium-12 small-12 column"><h2 style="color: ; text-align: left;">Digital Campaign</h2></div><div class="large-12 medium-12 small-12 column"><p>The AdWords campaign started in December confirmed the importance of this tool, especially with a view to conversion. For that purpose, we structured a landing page different from the one employed in December, moving from an information to a conversion angle. </br><br /> <strong>The average CTR on Search net was 4.21% with 9,828 ad views.</strong> </br><br /> A significant result we obtained is related to a detailed definition of the audience interested in servicing the brand proposes: on top of a precise demographic characterization (gender and age), we could build different Custom Audiences, on the basis of interactions with sponsored posts and of positioning and creativity. </br><br /> <strong>#SONNOBESTIALE</strong> [literally: beastly sleep – slang Italian for: amazing sleep] was the information format on sleep set in the animal kingdom. We developed little GIFs and pictures on a number of funny and interesting oddities on the most eccentric sleeping habits of animals.</p></div></div></div></div></section>  <section class="content__section content__section--more-image" style=" "><div class="grid-x"><div class="large-3 medium-3 small-12 column"> <img src="https://widerview.it/wp-content/uploads/2018/08/Wider-View-Portfolio-Linearredo-Gif-lontre-1.gif" alt="Wider View Portfolio Linearredo Gif lontre"></div><div class="large-3 medium-3 small-12 column"> <img src="https://widerview.it/wp-content/uploads/2018/08/Wider-View-Portfolio-Linearredo-Gif-anatre-1.gif" alt="Wider View Portfolio Linearredo Gif anatre"></div><div class="large-3 medium-3 small-12 column"> <img src="https://widerview.it/wp-content/uploads/2018/08/Wider-View-Portfolio-Linearredo-Gif-rana-1.gif" alt="Wider View Portfolio Linearredo Gif rana"></div><div class="large-3 medium-3 small-12 column"> <img src="https://widerview.it/wp-content/uploads/2018/08/Wider-View-Portfolio-Linearredo-Gif-tricheco-1.png" alt="Wider View Portfolio Linearredo Gif tricheco"></div></div></section>  <section class="content__section content__section--text" style=" "><div class="grid-container"><div class="grid-x"><div class="large-12 medium-12 small-12 column"><h2 style="color: ; text-align: left;">Le 10 e una Notte</h2></div><div class="large-12 medium-12 small-12 column"><p>This was the campaign designed to <strong>present the store’s mattress collection</strong>. </br><br /> Thanks to it, we informed users about the characteristics of each product on sale, allowing potential customers to get an idea about which mattress to prefer, based on their needs, before talking to an expert at the time of purchase.</p></div></div></div></div></section>  <section class="content__section" style=" "> <img src="https://widerview.it/wp-content/uploads/2018/08/Wider-View-Portfolio-Linearredo-5-1.png" alt="Wider View Portfolio Linearredo 5"></section>  <section class="content__section content__section--video responsive-embed widescreen" style=" "> <iframe class="vimeo_video _iub_cs_activate" width="100%" src="//cdn.iubenda.com/cookie_solution/empty.html" frameborder="0" allowfullscreen suppressedsrc="https://player.vimeo.com/video/259187413" data-iub-purposes="3"></iframe></section>  <section class="content__section content__section--text" style=" "><div class="grid-container"><div class="grid-x"><div class="large-12 medium-12 small-12 column"><h2 style="color: ; text-align: left;">The importance of a good rest</h2></div><div class="large-12 medium-12 small-12 column"><p>Informational campaign on the history of the mattress and on technologies relative to present-day ones. </br><br /> The aim is to make all people interested in purchasing a new mattress <strong>find out how to best choose it, according to personal needs.</strong></p></div></div></div></div></section>  <section class="content__section" style=" "> <img src="https://widerview.it/wp-content/uploads/2018/08/Wider-View-Portfolio-Linearredo-6-1.jpg" alt="Wider View Portfolio Linearredo 6"></section>  <section class="content__section content__section--video responsive-embed widescreen" style=" "> <iframe class="vimeo_video _iub_cs_activate" width="100%" src="//cdn.iubenda.com/cookie_solution/empty.html" frameborder="0" allowfullscreen suppressedsrc="https://player.vimeo.com/video/259179838" data-iub-purposes="3"></iframe></section>  <section class="content__section content__section--video responsive-embed widescreen" style=" "> <iframe class="vimeo_video _iub_cs_activate" width="100%" src="//cdn.iubenda.com/cookie_solution/empty.html" frameborder="0" allowfullscreen suppressedsrc="https://player.vimeo.com/video/259184701" data-iub-purposes="3"></iframe></section>  <section class="content__section content__section--text" style=" "><div class="grid-container"><div class="grid-x"><div class="large-12 medium-12 small-12 column"><h2 style="color: ; text-align: left;">Project Team</h2></div><div class="large-12 medium-12 small-12 column"><p><strong>Accounting</strong> Flavio Lenoci<br /> <strong>Project Management</strong> Federico Sunzini<br /> <strong>Social Media Strategy</strong> Federico Sunzini<br /> <strong>Art Direction</strong> Sabrina Mencarelli<br /> <strong>Graphic Design & Editing</strong> Veronica Arganese</p></div></div></div></div></section><section class="contact__section" style="background: url('/wp-content/uploads/2018/08/Wider-View-background-contattaci-1.jpg') no-repeat;"><div class="grid-x"><div class="large-6 large-offset-3 medium-10 medium-offset-1 small-12 column"><h2 class="title__section is--small">Let's have a chat</h2><p>For information, price quotation requests, collaboration or courses, do not hesitate to write!</p> <a href="/contacts/#contact--form" class="go__to--page">Contact us</a></div></div></section><div class="navigation__projects"><div 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