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Attackers kept getting in. And not through the well-protected front doors; no, cybercriminals learned that they could gain access via things like undersecured email servers and spool printers. And once inside, they had access to the keys to the kingdom.\nCybersecurity expert and Illumio Chief Evangelist John Kindervag changed all of that by developing a philosophy he christened “Zero Trust.”\n“In firewall technology, there was a concept of a Trust model where the Internet was on the untrusted interface and the interface going to the internal network was trusted,” Kindervag explains. “And because of that trust relationship, you didn't need a policy statement to move traffic from the internal or trusted network into the external or untrusted network.”\nHe remembers thinking: “This is insane! People are going to exfiltrate data out of there. I said that all interfaces should have the same trust and it should be zero. And that's really where Zero Trust comes from.”\nFourteen years ago, Kindervag wrote “No More Chewy Centers”, which challenged the idea of network security with a hard exterior and a soft, trusted interior. This concept laid the foundation for Zero Trust, where every part of the network is equally protected.\n“Zero Trust inverts the traditional problems of cybersecurity,” he says. “Instead of focusing on what's attacking you, it focuses on what I call the Protect Surface. What do I need to protect? That's the first question of Zero Trust.”\n“And once I understand what I need to protect, it changes the game exponentially.”\nA Cybersecurity Paradigm Shift\nThis philosophy of Zero Trust has reached the highest levels of state and corporate governance, with the US President recently issuing an executive order mandating a Zero Trust cybersecurity strategy for all federal government agencies.\nSo how does it work?\nThere’s a five-step approach to creating a Zero Trust system. The first is defining that protect surface—what data you have that’s most vulnerable, be that credit card info or intellectual property. Step two involves mapping the transaction flows so you can see exactly how your users, applications, data, and infrastructure interact.\nOnce you have a clear sense of what needs protecting and how it operates internally, the third step is creating an architectural framework specific to those needs. Then step four is implementation on your network, with five being its continued maintenance over time.\nKindervag identified the problem and came up with a solution. Now at Illumio, he helps organizations of all sizes everywhere implement that solution in a manageable way. Problem solved, right? Unfortunately not.\nRansomware Is Everywhere\nWhile you might think that cybercriminals are only targeting large companies and those in the tech sphere, the opposite is actually true.\nIn August 2024, a dairy farmer in the Swiss Alps found the computer that ran his milking machines frozen by a ransomware attack. Even though he wasn’t prevented from milking his cows, because he was unable to view the telemetry data on their health, one of them died. Not exactly what comes to mind when one thinks of cybersecurity losses.\n“Ransomware is ubiquitous. It hits everybody. You're not safe, even if you're a single dairy farmer in the Alps in Switzerland,” warns Kindervag.\nSurprisingly, Kindervag finds that sophisticated organizations often have security setups just as inadequate as that of our unfortunate farmer.\n“I think even the big companies still feel like they need something bad to happen before they're going to pull the trigger,” Kindervag says. And increasingly, these neglected systems are at the very heart of organizations.\n“Computational systems drive everything that we do,” Kindervag says. “Quit thinking of them as a cost center and realize that they are structural to your business success as much as anything else that you do.”\nWhen you start thinking like that, you realize that the smartest thing you can do for your organization is to protect it from and plan for breaches before they happen, not deal with them after the fact.\n“All cybersecurity events of any significance could be mitigated for less than the cost of the legal fees involved after the fact,” says Kindervag.\n“The costs are orders of magnitude more than just doing the right thing upfront.”","isBasedOn":"","articleSection":"wired insider","author":[{"@type":"Person","name":"WIRED","sameAs":""}],"dateModified":"2024-11-07T11:49:46.586-05:00","datePublished":"2024-11-07T11:49:46.586-05:00","headline":"How the Creator of Zero Trust Developed Today’s Most 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src="https://media.wired.com/photos/672bc31662c380013856bb0d/master/w_2560%2Cc_limit/illumio-heroimage-1280x720.jpg"/></picture></div></div></span></div></figure></div></div></header></div><div data-attribute-verso-pattern="article-body" class="ArticlePageContentBackGround-cNiFNN jZDNzd article-body__content"><div class="ActionBarWrapperContent-lasBkU jrRtuw"><div class="ActionBarWrapperComponent-cjwxLS bEeSLb"><div data-attr-viewport-monitor="" class="ActionBarWrapper-dhxmQh ttAbm viewport-monitor-anchor"><button id="bookmark" aria-label="Save" class="ActionBarButton-dyFOZU jqKQwk bookmark large-screen"><span class="ActionBarSecondaryButtonPrimaryIcon-isbvyN cAwccV bookmark-button-icon"><svg class="icon icon-bookmark" width="24" height="24" viewBox="0 0 24 24" fill="none" xmlns="http://www.w3.org/2000/svg"><title>Save this story</title><path class="icon-bookmark-stroke" d="M11.7661 16.3228L4.5 20.1695V3.5H19.5V20.1695L12.2339 16.3228L12 16.199L11.7661 16.3228Z" stroke-linecap="square"/></svg></span><span class="BaseWrap-sc-gjQpdd BaseText-ewhhUZ ActionBarButtonText-bYXYuh iUEiRd cZgghu gkccfO">Save</span></button></div><div data-attr-viewport-monitor="" class="ActionBarWrapper-dhxmQh fHZWTF viewport-monitor-anchor"><button id="bookmark" aria-label="Save" class="ActionBarButton-dyFOZU jSNLic bookmark mobile"><span class="ActionBarSecondaryButtonPrimaryIcon-isbvyN cAwccV bookmark-button-icon"><svg class="icon icon-bookmark" width="24" height="24" viewBox="0 0 24 24" fill="none" xmlns="http://www.w3.org/2000/svg"><title>Save this story</title><path class="icon-bookmark-stroke" d="M11.7661 16.3228L4.5 20.1695V3.5H19.5V20.1695L12.2339 16.3228L12 16.199L11.7661 16.3228Z" stroke-linecap="square"/></svg></span><span class="BaseWrap-sc-gjQpdd BaseText-ewhhUZ ActionBarButtonText-bYXYuh iUEiRd cZgghu gkccfO">Save</span></button></div></div></div><div class="ArticlePageChunksContent-etcMtP bwyLBj"><div data-testid="ArticlePageChunks" class="ArticlePageChunks-fLyCVG eSsnKa"><div class="GridWrapper-cAzTTK jXvsWG grid grid-margins grid-items-0 ArticlePageChunksGrid-hfxaau hgViLH"><div class="GridItem-buujkM kHPPIF grid--item"><div class="BodyWrapper-kufPGa jVPeUt body body__container article__body" data-journey-hook="client-content" data-testid="BodyWrapper"><div class="body__inner-container"><p><span class="lead-in-text-callout">For years, the</span> strategy for preventing cyberattacks could be summed up in one word: prevention. Beef up security at the perimeter and keep attackers out. If you did that, you’d be all set.</p><p class="paywall">The problem? Attackers kept getting in. And not through the well-protected front doors; no, cybercriminals learned that they could gain access via things like undersecured email servers and spool printers. And once inside, they had access to the keys to the kingdom.</p><div></div><div></div><p class="paywall">Cybersecurity expert and Illumio Chief Evangelist John Kindervag changed all of that by developing a philosophy he christened “Zero Trust.”</p><p class="paywall">“In firewall technology, there was a concept of a Trust model where the Internet was on the untrusted interface and the interface going to the internal network was trusted,” Kindervag explains. “And because of that trust relationship, you didn't need a policy statement to move traffic from the internal or trusted network into the external or untrusted network.”</p><p class="paywall">He remembers thinking: “This is insane! People are going to exfiltrate data out of there. I said that all interfaces should have the same trust and it should be zero. And that's really where Zero Trust comes from.”</p><p class="paywall">Fourteen years ago, Kindervag wrote <a class="external-link" data-event-click="{"element":"ExternalLink","outgoingURL":"https://crystaltechnologies.com/wp-content/uploads/2017/12/forrester-zero-trust-model-information-security.pdf"}" href="https://crystaltechnologies.com/wp-content/uploads/2017/12/forrester-zero-trust-model-information-security.pdf" rel="sponsored nofollow noopener" target="_blank">“No More Chewy Centers”</a>, which challenged the idea of network security with a hard exterior and a soft, trusted interior. This concept laid the foundation for Zero Trust, where every part of the network is equally protected.</p><p class="paywall">“Zero Trust inverts the traditional problems of cybersecurity,” he says. “Instead of focusing on what's attacking you, it focuses on what I call the Protect Surface. What do I need to protect? That's the first question of Zero Trust.”</p><p class="paywall">“And once I understand what I need to protect, it changes the game exponentially.”</p><p class="paywall"><strong>A Cybersecurity Paradigm Shift</strong></p><p class="paywall">This philosophy of Zero Trust has reached the highest levels of state and corporate governance, with the US President recently <a class="external-link" data-event-click="{"element":"ExternalLink","outgoingURL":"https://www.cisa.gov/sites/default/files/publications/NSTAC%20Report%20to%20the%20President%20on%20Zero%20Trust%20and%20Trusted%20Identity%20Management.pdf"}" href="https://www.cisa.gov/sites/default/files/publications/NSTAC%20Report%20to%20the%20President%20on%20Zero%20Trust%20and%20Trusted%20Identity%20Management.pdf" rel="sponsored nofollow noopener" target="_blank">issuing an executive order</a> mandating a Zero Trust cybersecurity strategy for all federal government agencies.</p><p class="paywall">So how does it work?</p><p class="paywall">There’s a five-step approach to creating a Zero Trust system. The first is defining that protect surface—what data you have that’s most vulnerable, be that credit card info or intellectual property. Step two involves mapping the transaction flows so you can see exactly how your users, applications, data, and infrastructure interact.</p></div></div></div></div><div data-testid="RowWrapper" class="BaseWrap-sc-gjQpdd RowWrapper-UmqTg iUEiRd HEhan full-bleed-ad row-mid-content-ad"><div class="StickyMidContentAdWrapper-fSBzwl drzyIa ad-stickymidcontent"><div class="AdWrapper-dQtivb fZrssQ ad ad--mid-content should-hold-space"><div class="ad__slot ad__slot--mid-content" data-node-id="q8xpp"></div></div></div></div><div class="GridWrapper-cAzTTK jXvsWG grid grid-margins grid-items-0 ArticlePageChunksGrid-hfxaau hgViLH"><div class="GridItem-buujkM kHPPIF grid--item"><div class="BodyWrapper-kufPGa jVPeUt body body__container article__body" data-journey-hook="client-content" data-testid="BodyWrapper"><div class="body__inner-container"><p class="paywall">Once you have a clear sense of what needs protecting and how it operates internally, the third step is creating an architectural framework specific to those needs. Then step four is implementation on your network, with five being its continued maintenance over time.</p><p class="paywall">Kindervag identified the problem and came up with a solution. Now at <a class="external-link" data-event-click="{"element":"ExternalLink","outgoingURL":"https://www.illumio.com/why-illumio"}" href="https://www.illumio.com/why-illumio" rel="sponsored nofollow noopener" target="_blank">Illumio</a>, he helps organizations of all sizes everywhere implement that solution in a manageable way. Problem solved, right? Unfortunately not.</p><p class="paywall"><strong>Ransomware Is Everywhere</strong></p><p class="paywall">While you might think that cybercriminals are only targeting large companies and those in the tech sphere, the opposite is actually true.</p><p class="paywall">In August 2024, <a class="external-link" data-event-click="{"element":"ExternalLink","outgoingURL":"https://www.csoonline.com/article/3484349/ransomware-attack-paralyzes-milking-robots-cow-dead.html"}" href="https://www.csoonline.com/article/3484349/ransomware-attack-paralyzes-milking-robots-cow-dead.html" rel="sponsored nofollow noopener" target="_blank">a dairy farmer in the Swiss Alps</a> found the computer that ran his milking machines frozen by a ransomware attack. Even though he wasn’t prevented from milking his cows, because he was unable to view the telemetry data on their health, one of them died. Not exactly what comes to mind when one thinks of cybersecurity losses.</p><p class="paywall">“Ransomware is ubiquitous. It hits everybody. You're not safe, even if you're a single dairy farmer in the Alps in Switzerland,” warns Kindervag.</p><p class="paywall">Surprisingly, Kindervag finds that sophisticated organizations often have security setups just as inadequate as that of our unfortunate farmer.</p><p class="paywall">“I think even the big companies still feel like they need something bad to happen before they're going to pull the trigger,” Kindervag says. And increasingly, these neglected systems are at the very heart of organizations.</p><p class="paywall">“Computational systems drive everything that we do,” Kindervag says. “Quit thinking of them as a cost center and realize that they are structural to your business success as much as anything else that you do.”</p><p class="paywall">When you start thinking like that, you realize that the smartest thing you can do for your organization is to protect it from and plan for breaches before they happen, not deal with them after the fact.</p><p class="paywall">“All cybersecurity events of any significance could be mitigated for less than the cost of the legal fees involved after the fact,” says Kindervag.</p><p class="paywall">“The costs are orders of magnitude more than just doing the right thing upfront.”</p></div></div></div></div></div><div class="GridWrapper-cAzTTK jXvsWG grid grid-margins grid-items-0 PaywallInlineBarrierWithWrapperGrid-fyrGfS jyGBoi"><div class="GridItem-buujkM kHPPIF 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Here are the benefits certain wavelengths can bring your skin, and which LED face masks (and other LED devices) are worth buying.</div><div class="SummaryItemBylineWrapper-boCfbi hYsZi summary-item__byline-date-icon"><div class="SummaryItemBaseByline-fFbXkY gHgYpX summary-item__byline"><div class="summary-item__byline__content"><div data-testid="BylinesWrapper" class="BylinesWrapper-KIudk cdSbAY bylines"><span class="BylineWrapper-jWHrLH eedAre byline bylines__byline" data-testid="BylineWrapper" itemProp="author" itemType="http://schema.org/Person"><span itemProp="name" class="BylineNamesWrapper-jbHncj fuDQVo"><span data-testid="BylineName" class="BylineName-kwmrLn cYaBcc byline__name"> Nena Farrell </span></span></span></div></div></div></div></div></div><div class="SummaryItemWrapper-iwvBff rdDmT summary-item summary-item--ARTICLE summary-item--no-icon summary-item--text-align-left summary-item--layout-placement-text-below summary-item--layout-position-image-left 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data-recirc-pattern="summary-item" href="https://www.wired.com/story/cyber-monday-leftover-deals-2024/#intcid=_wired-nativearticle-bottom-recirc_dcf76d1d-fd4b-4b1c-a24e-b044e324f355_entity-topic-similarity-v2_fallback_popular4-1" target="_self"><div data-testid="ClampWrapper" class="ClampWrapper-kZxfkB hTTNGO clamp SummaryItemHedBase-hiFYpQ hoOgAQ summary-item__hed"><div class="ClampContent-hilPkr edMVKv"><div class="SummaryItemHedTag-TWblf gxaOcP" data-testid="SummaryItemHed">These 249+ Last-Chance Cyber Monday Deals Are Still Going Strong Right Now</div></div></div></a><div class="BaseWrap-sc-gjQpdd BaseText-ewhhUZ SummaryItemDek-CRfsi iUEiRd ecrdiQ gdwdpa summary-item__dek summary-item__dek--extra-spacing">Hundreds of WIRED-approved products are still on sale, but these deals won’t last much longer.</div><div class="SummaryItemBylineWrapper-boCfbi hYsZi summary-item__byline-date-icon"><div class="SummaryItemBaseByline-fFbXkY gHgYpX summary-item__byline"><div class="summary-item__byline__content"><div data-testid="BylinesWrapper" class="BylinesWrapper-KIudk cdSbAY bylines"><span class="BylineWrapper-jWHrLH eedAre byline bylines__byline" data-testid="BylineWrapper" itemProp="author" itemType="http://schema.org/Person"><span itemProp="name" class="BylineNamesWrapper-jbHncj fuDQVo"><span data-testid="BylineName" class="BylineName-kwmrLn cYaBcc byline__name">Boutayna Chokrane </span></span></span></div></div></div></div></div></div><div class="SummaryItemWrapper-iwvBff rdDmT summary-item summary-item--ARTICLE summary-item--no-icon summary-item--text-align-left summary-item--layout-placement-text-below summary-item--layout-position-image-left summary-item--layout-proportions-50-50 summary-item--side-by-side-align-center summary-item--side-by-side-image-right-mobile-false summary-item--standard SummaryCollectionGridSummaryItem-WColm fMpfiT" data-item="{"dangerousHed":"Jensen Huang Wants to Make AI the New World Infrastructure","index":2,"contentType":"venue","hotelLink":"https://www.wired.com/story/big-interview-nvidia-jensen-huang-2024/#intcid=_wired-nativearticle-bottom-recirc_dcf76d1d-fd4b-4b1c-a24e-b044e324f355_entity-topic-similarity-v2_fallback_popular4-1","layout":"GridFourColumns"}" role="button" tabindex="0"><div class="SummaryItemAssetContainer-gwhFFH ogpYq summary-item__asset-container"><a class="SummaryItemImageLink-dshqxb cPpCwE summary-item__image-link summary-item-tracking__image-link" href="https://www.wired.com/story/big-interview-nvidia-jensen-huang-2024/#intcid=_wired-nativearticle-bottom-recirc_dcf76d1d-fd4b-4b1c-a24e-b044e324f355_entity-topic-similarity-v2_fallback_popular4-1" aria-hidden="true" tabindex="-1" data-component-type="recirc-river" data-recirc-id="item-image-3" data-recirc-pattern="summary-item" target="_self"><span class="SpanWrapper-umhxW kGxnNB responsive-asset SummaryItemResponsiveAsset-hjGIGg gPGLdl summary-item__image"><div data-testid="aspect-ratio-container" class="AspectRatioContainer-bJHpJz gKnDpj"><div class="aspect-ratio--overlay-container"><picture class="ResponsiveImagePicture-cWuUZO dUOtEa SummaryItemResponsiveAsset-hjGIGg gPGLdl summary-item__image responsive-image"><noscript><source media="(max-width: 767px)" srcSet="https://media.wired.com/photos/674fa5602d843f51e38f53de/16:9/w_120,h_450,c_limit/undefined 120w, https://media.wired.com/photos/674fa5602d843f51e38f53de/16:9/w_240,h_450,c_limit/undefined 240w, https://media.wired.com/photos/674fa5602d843f51e38f53de/16:9/w_320,h_450,c_limit/undefined 320w, https://media.wired.com/photos/674fa5602d843f51e38f53de/16:9/w_640,h_450,c_limit/undefined 640w" sizes="100vw"/><source media="(min-width: 768px)" srcSet="https://media.wired.com/photos/674fa5602d843f51e38f53de/16:9/w_120,h_450,c_limit/undefined 120w, https://media.wired.com/photos/674fa5602d843f51e38f53de/16:9/w_240,h_450,c_limit/undefined 240w, https://media.wired.com/photos/674fa5602d843f51e38f53de/16:9/w_320,h_450,c_limit/undefined 320w, https://media.wired.com/photos/674fa5602d843f51e38f53de/16:9/w_640,h_450,c_limit/undefined 640w" sizes="100vw"/><img alt="Jensen Huang Wants to Make AI the New World Infrastructure" class="ResponsiveImageContainer-eybHBd fptoWY responsive-image__image" src="https://media.wired.com/photos/674fa5602d843f51e38f53de/16:9/w_800%2Ch_450%2Cc_limit/undefined"/></noscript></picture></div></div></span></a></div><div class="SummaryItemContent-eiDYMl ePPNpk summary-item__content summary-item__content--no-rubric"><a class="SummaryItemHedLink-civMjp ejgyuy summary-item-tracking__hed-link summary-item__hed-link bottom_recirc-3" data-component-type="recirc-river" data-recirc-id="item-hed-3" data-recirc-pattern="summary-item" href="https://www.wired.com/story/big-interview-nvidia-jensen-huang-2024/#intcid=_wired-nativearticle-bottom-recirc_dcf76d1d-fd4b-4b1c-a24e-b044e324f355_entity-topic-similarity-v2_fallback_popular4-1" target="_self"><div data-testid="ClampWrapper" class="ClampWrapper-kZxfkB hTTNGO clamp SummaryItemHedBase-hiFYpQ hoOgAQ summary-item__hed"><div class="ClampContent-hilPkr edMVKv"><div class="SummaryItemHedTag-TWblf gxaOcP" data-testid="SummaryItemHed">Jensen Huang Wants to Make AI the New World Infrastructure</div></div></div></a><div class="BaseWrap-sc-gjQpdd BaseText-ewhhUZ SummaryItemDek-CRfsi iUEiRd ecrdiQ gdwdpa summary-item__dek summary-item__dek--extra-spacing">Nvidia CEO Jensen Huang has a plan to bring AI infrastructure to countries around the world, and he’s pitching it in person.</div><div class="SummaryItemBylineWrapper-boCfbi hYsZi summary-item__byline-date-icon"><div class="SummaryItemBaseByline-fFbXkY gHgYpX summary-item__byline"><div class="summary-item__byline__content"><div data-testid="BylinesWrapper" class="BylinesWrapper-KIudk cdSbAY bylines"><span class="BylineWrapper-jWHrLH eedAre byline bylines__byline" data-testid="BylineWrapper" itemProp="author" itemType="http://schema.org/Person"><span itemProp="name" class="BylineNamesWrapper-jbHncj fuDQVo"><span data-testid="BylineName" class="BylineName-kwmrLn cYaBcc byline__name">Zeyi Yang</span></span></span></div></div></div></div></div></div><div class="AdWrapper-dQtivb fZrssQ SummaryCollectionGridSummaryItem-WColm fMpfiT ad ad--read-more"><div class="ad__slot ad__slot--read-more" data-node-id="3xsmsl"></div></div><div class="SummaryItemWrapper-iwvBff rdDmT summary-item summary-item--ARTICLE summary-item--no-icon summary-item--text-align-left summary-item--layout-placement-text-below summary-item--layout-position-image-left summary-item--layout-proportions-50-50 summary-item--side-by-side-align-center summary-item--side-by-side-image-right-mobile-false summary-item--standard SummaryCollectionGridSummaryItem-WColm fMpfiT" data-item="{"dangerousHed":"Relevant! Relevant! Relevant! At 50, Microsoft Is an AI Giant, Open-Source Lover, and as Bad as Ever","index":3,"contentType":"venue","hotelLink":"https://www.wired.com/story/at-age-50-microsoft-is-an-ai-giant-an-open-source-lover-and-bad-as-it-ever-was/#intcid=_wired-nativearticle-bottom-recirc_dcf76d1d-fd4b-4b1c-a24e-b044e324f355_entity-topic-similarity-v2_fallback_popular4-1","layout":"GridFourColumns"}" role="button" tabindex="0"><div class="SummaryItemAssetContainer-gwhFFH ogpYq summary-item__asset-container"><a class="SummaryItemImageLink-dshqxb cPpCwE summary-item__image-link summary-item-tracking__image-link" href="https://www.wired.com/story/at-age-50-microsoft-is-an-ai-giant-an-open-source-lover-and-bad-as-it-ever-was/#intcid=_wired-nativearticle-bottom-recirc_dcf76d1d-fd4b-4b1c-a24e-b044e324f355_entity-topic-similarity-v2_fallback_popular4-1" aria-hidden="true" tabindex="-1" data-component-type="recirc-river" data-recirc-id="item-image-4" data-recirc-pattern="summary-item" target="_self"><span class="SpanWrapper-umhxW kGxnNB responsive-asset SummaryItemResponsiveAsset-hjGIGg gPGLdl summary-item__image"><div data-testid="aspect-ratio-container" class="AspectRatioContainer-bJHpJz gKnDpj"><div class="aspect-ratio--overlay-container"><picture class="ResponsiveImagePicture-cWuUZO dUOtEa SummaryItemResponsiveAsset-hjGIGg gPGLdl summary-item__image responsive-image"><noscript><source media="(max-width: 767px)" srcSet="https://media.wired.com/photos/673be0a2441a2b443bf47801/16:9/w_120,h_450,c_limit/undefined 120w, https://media.wired.com/photos/673be0a2441a2b443bf47801/16:9/w_240,h_450,c_limit/undefined 240w, https://media.wired.com/photos/673be0a2441a2b443bf47801/16:9/w_320,h_450,c_limit/undefined 320w, https://media.wired.com/photos/673be0a2441a2b443bf47801/16:9/w_640,h_450,c_limit/undefined 640w" sizes="100vw"/><source media="(min-width: 768px)" srcSet="https://media.wired.com/photos/673be0a2441a2b443bf47801/16:9/w_120,h_450,c_limit/undefined 120w, https://media.wired.com/photos/673be0a2441a2b443bf47801/16:9/w_240,h_450,c_limit/undefined 240w, https://media.wired.com/photos/673be0a2441a2b443bf47801/16:9/w_320,h_450,c_limit/undefined 320w, https://media.wired.com/photos/673be0a2441a2b443bf47801/16:9/w_640,h_450,c_limit/undefined 640w" sizes="100vw"/><img alt="Relevant! Relevant! Relevant! At 50, Microsoft Is an AI Giant, Open-Source Lover, and as Bad as Ever" class="ResponsiveImageContainer-eybHBd fptoWY responsive-image__image" src="https://media.wired.com/photos/673be0a2441a2b443bf47801/16:9/w_800%2Ch_450%2Cc_limit/undefined"/></noscript></picture></div></div></span></a></div><div class="SummaryItemContent-eiDYMl ePPNpk summary-item__content summary-item__content--no-rubric"><a class="SummaryItemHedLink-civMjp ejgyuy summary-item-tracking__hed-link summary-item__hed-link bottom_recirc-4" data-component-type="recirc-river" data-recirc-id="item-hed-4" data-recirc-pattern="summary-item" href="https://www.wired.com/story/at-age-50-microsoft-is-an-ai-giant-an-open-source-lover-and-bad-as-it-ever-was/#intcid=_wired-nativearticle-bottom-recirc_dcf76d1d-fd4b-4b1c-a24e-b044e324f355_entity-topic-similarity-v2_fallback_popular4-1" target="_self"><div data-testid="ClampWrapper" class="ClampWrapper-kZxfkB hTTNGO clamp SummaryItemHedBase-hiFYpQ hoOgAQ summary-item__hed"><div class="ClampContent-hilPkr edMVKv"><div class="SummaryItemHedTag-TWblf gxaOcP" data-testid="SummaryItemHed">Relevant! Relevant! Relevant! At 50, Microsoft Is an AI Giant, Open-Source Lover, and as Bad as Ever</div></div></div></a><div class="BaseWrap-sc-gjQpdd BaseText-ewhhUZ SummaryItemDek-CRfsi iUEiRd ecrdiQ gdwdpa summary-item__dek summary-item__dek--extra-spacing">When Satya Nadella took over as CEO, the company was lumbering and uncool. He cleaned up a toxic culture, crafted the deal of the decade, and put Microsoft back on top.</div><div class="SummaryItemBylineWrapper-boCfbi hYsZi summary-item__byline-date-icon"><div class="SummaryItemBaseByline-fFbXkY gHgYpX summary-item__byline"><div class="summary-item__byline__content"><div data-testid="BylinesWrapper" class="BylinesWrapper-KIudk cdSbAY bylines"><span class="BylineWrapper-jWHrLH eedAre byline bylines__byline" data-testid="BylineWrapper" itemProp="author" itemType="http://schema.org/Person"><span itemProp="name" class="BylineNamesWrapper-jbHncj fuDQVo"><span data-testid="BylineName" class="BylineName-kwmrLn cYaBcc byline__name">Steven Levy</span></span></span></div></div></div></div></div></div><div class="SummaryItemWrapper-iwvBff rdDmT summary-item summary-item--ARTICLE summary-item--no-icon summary-item--text-align-left summary-item--layout-placement-text-below summary-item--layout-position-image-left summary-item--layout-proportions-50-50 summary-item--side-by-side-align-center summary-item--side-by-side-image-right-mobile-false summary-item--standard SummaryCollectionGridSummaryItem-WColm fMpfiT" data-item="{"dangerousHed":"Mark Cuban’s War on Drug Prices: ‘How Much Fucking Money Do I Need?’","index":4,"contentType":"venue","hotelLink":"https://www.wired.com/story/big-interview-mark-cuban-2024/#intcid=_wired-nativearticle-bottom-recirc_dcf76d1d-fd4b-4b1c-a24e-b044e324f355_entity-topic-similarity-v2_fallback_popular4-1","layout":"GridFourColumns"}" role="button" tabindex="0"><div class="SummaryItemAssetContainer-gwhFFH ogpYq summary-item__asset-container"><a class="SummaryItemImageLink-dshqxb cPpCwE summary-item__image-link summary-item-tracking__image-link" href="https://www.wired.com/story/big-interview-mark-cuban-2024/#intcid=_wired-nativearticle-bottom-recirc_dcf76d1d-fd4b-4b1c-a24e-b044e324f355_entity-topic-similarity-v2_fallback_popular4-1" aria-hidden="true" tabindex="-1" data-component-type="recirc-river" data-recirc-id="item-image-5" data-recirc-pattern="summary-item" target="_self"><span class="SpanWrapper-umhxW kGxnNB responsive-asset SummaryItemResponsiveAsset-hjGIGg gPGLdl summary-item__image"><div data-testid="aspect-ratio-container" class="AspectRatioContainer-bJHpJz gKnDpj"><div class="aspect-ratio--overlay-container"><picture class="ResponsiveImagePicture-cWuUZO dUOtEa SummaryItemResponsiveAsset-hjGIGg gPGLdl summary-item__image responsive-image"><noscript><source media="(max-width: 767px)" srcSet="https://media.wired.com/photos/674f8535ea6c0af41b136c36/16:9/w_120,h_450,c_limit/undefined 120w, https://media.wired.com/photos/674f8535ea6c0af41b136c36/16:9/w_240,h_450,c_limit/undefined 240w, https://media.wired.com/photos/674f8535ea6c0af41b136c36/16:9/w_320,h_450,c_limit/undefined 320w, https://media.wired.com/photos/674f8535ea6c0af41b136c36/16:9/w_640,h_450,c_limit/undefined 640w" sizes="100vw"/><source media="(min-width: 768px)" srcSet="https://media.wired.com/photos/674f8535ea6c0af41b136c36/16:9/w_120,h_450,c_limit/undefined 120w, https://media.wired.com/photos/674f8535ea6c0af41b136c36/16:9/w_240,h_450,c_limit/undefined 240w, https://media.wired.com/photos/674f8535ea6c0af41b136c36/16:9/w_320,h_450,c_limit/undefined 320w, https://media.wired.com/photos/674f8535ea6c0af41b136c36/16:9/w_640,h_450,c_limit/undefined 640w" sizes="100vw"/><img alt="Mark Cuban’s War on Drug Prices: ‘How Much Fucking Money Do I Need?’" class="ResponsiveImageContainer-eybHBd fptoWY responsive-image__image" src="https://media.wired.com/photos/674f8535ea6c0af41b136c36/16:9/w_800%2Ch_450%2Cc_limit/undefined"/></noscript></picture></div></div></span></a></div><div class="SummaryItemContent-eiDYMl ePPNpk summary-item__content summary-item__content--no-rubric"><a class="SummaryItemHedLink-civMjp ejgyuy summary-item-tracking__hed-link summary-item__hed-link bottom_recirc-5" data-component-type="recirc-river" data-recirc-id="item-hed-5" data-recirc-pattern="summary-item" href="https://www.wired.com/story/big-interview-mark-cuban-2024/#intcid=_wired-nativearticle-bottom-recirc_dcf76d1d-fd4b-4b1c-a24e-b044e324f355_entity-topic-similarity-v2_fallback_popular4-1" target="_self"><div data-testid="ClampWrapper" class="ClampWrapper-kZxfkB hTTNGO clamp SummaryItemHedBase-hiFYpQ hoOgAQ summary-item__hed"><div class="ClampContent-hilPkr edMVKv"><div class="SummaryItemHedTag-TWblf gxaOcP" data-testid="SummaryItemHed">Mark Cuban’s War on Drug Prices: ‘How Much Fucking Money Do I Need?’</div></div></div></a><div class="BaseWrap-sc-gjQpdd BaseText-ewhhUZ SummaryItemDek-CRfsi iUEiRd ecrdiQ gdwdpa summary-item__dek summary-item__dek--extra-spacing">“I’m not trying to land on Mars,” Cost Plus Drugs founder Mark Cuban joked at WIRED’s The Big Interview event.</div><div class="SummaryItemBylineWrapper-boCfbi hYsZi summary-item__byline-date-icon"><div class="SummaryItemBaseByline-fFbXkY gHgYpX summary-item__byline"><div class="summary-item__byline__content"><div data-testid="BylinesWrapper" class="BylinesWrapper-KIudk cdSbAY bylines"><span class="BylineWrapper-jWHrLH eedAre byline bylines__byline" data-testid="BylineWrapper" itemProp="author" itemType="http://schema.org/Person"><span itemProp="name" class="BylineNamesWrapper-jbHncj fuDQVo"><span data-testid="BylineName" class="BylineName-kwmrLn cYaBcc byline__name">Marah Eakin</span></span></span></div></div></div></div></div></div><div class="SummaryItemWrapper-iwvBff rdDmT summary-item summary-item--ARTICLE summary-item--no-icon summary-item--text-align-left summary-item--layout-placement-text-below summary-item--layout-position-image-left summary-item--layout-proportions-50-50 summary-item--side-by-side-align-center summary-item--side-by-side-image-right-mobile-false summary-item--standard SummaryCollectionGridSummaryItem-WColm fMpfiT" data-item="{"dangerousHed":"Save 15% Off With Our DoorDash Promo Codes November 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gKnDpj"><div class="aspect-ratio--overlay-container"><picture class="ResponsiveImagePicture-cWuUZO dUOtEa SummaryItemResponsiveAsset-hjGIGg gPGLdl summary-item__image responsive-image"><noscript><source media="(max-width: 767px)" srcSet="https://media.wired.com/photos/66ea0770c0b39dc87b71207a/16:9/w_120,h_450,c_limit/undefined 120w, https://media.wired.com/photos/66ea0770c0b39dc87b71207a/16:9/w_240,h_450,c_limit/undefined 240w, https://media.wired.com/photos/66ea0770c0b39dc87b71207a/16:9/w_320,h_450,c_limit/undefined 320w, https://media.wired.com/photos/66ea0770c0b39dc87b71207a/16:9/w_640,h_450,c_limit/undefined 640w" sizes="100vw"/><source media="(min-width: 768px)" srcSet="https://media.wired.com/photos/66ea0770c0b39dc87b71207a/16:9/w_120,h_450,c_limit/undefined 120w, https://media.wired.com/photos/66ea0770c0b39dc87b71207a/16:9/w_240,h_450,c_limit/undefined 240w, https://media.wired.com/photos/66ea0770c0b39dc87b71207a/16:9/w_320,h_450,c_limit/undefined 320w, 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SummaryItemHedBase-hiFYpQ hoOgAQ summary-item__hed"><div class="ClampContent-hilPkr edMVKv"><div class="SummaryItemHedTag-TWblf gxaOcP" data-testid="SummaryItemHed">Save 15% Off With Our DoorDash Promo Codes November 2024</div></div></div></a><div class="BaseWrap-sc-gjQpdd BaseText-ewhhUZ SummaryItemDek-CRfsi iUEiRd ecrdiQ gdwdpa summary-item__dek summary-item__dek--extra-spacing">Discover verified DoorDash coupons like 15% off $15+ orders, or get $0 delivery fees for your first order from trending and local restaurants and stores.</div><div class="SummaryItemBylineWrapper-boCfbi hYsZi summary-item__byline-date-icon"><div class="SummaryItemBaseByline-fFbXkY gHgYpX summary-item__byline"><div class="summary-item__byline__content"><div data-testid="BylinesWrapper" class="BylinesWrapper-KIudk cdSbAY bylines"><span class="BylineWrapper-jWHrLH eedAre byline bylines__byline" data-testid="BylineWrapper" itemProp="author" itemType="http://schema.org/Person"><span itemProp="name" class="BylineNamesWrapper-jbHncj fuDQVo"><span data-testid="BylineName" class="BylineName-kwmrLn cYaBcc byline__name">Molly Higgins</span></span></span></div></div></div></div></div></div><div class="SummaryItemWrapper-iwvBff rdDmT summary-item summary-item--ARTICLE summary-item--no-icon summary-item--text-align-left summary-item--layout-placement-text-below summary-item--layout-position-image-left summary-item--layout-proportions-50-50 summary-item--side-by-side-align-center summary-item--side-by-side-image-right-mobile-false summary-item--standard SummaryCollectionGridSummaryItem-WColm fMpfiT" data-item="{"dangerousHed":"The Future of TikTok Is Being Decided This Week","index":6,"contentType":"venue","hotelLink":"https://www.wired.com/story/future-of-tiktok-appeals-court/#intcid=_wired-nativearticle-bottom-recirc_dcf76d1d-fd4b-4b1c-a24e-b044e324f355_entity-topic-similarity-v2_fallback_popular4-1","layout":"GridFourColumns"}" role="button" tabindex="0"><div class="SummaryItemAssetContainer-gwhFFH ogpYq summary-item__asset-container"><a class="SummaryItemImageLink-dshqxb cPpCwE summary-item__image-link summary-item-tracking__image-link" href="https://www.wired.com/story/future-of-tiktok-appeals-court/#intcid=_wired-nativearticle-bottom-recirc_dcf76d1d-fd4b-4b1c-a24e-b044e324f355_entity-topic-similarity-v2_fallback_popular4-1" aria-hidden="true" tabindex="-1" data-component-type="recirc-river" data-recirc-id="item-image-7" data-recirc-pattern="summary-item" target="_self"><span class="SpanWrapper-umhxW kGxnNB responsive-asset SummaryItemResponsiveAsset-hjGIGg gPGLdl summary-item__image"><div data-testid="aspect-ratio-container" class="AspectRatioContainer-bJHpJz gKnDpj"><div class="aspect-ratio--overlay-container"><picture class="ResponsiveImagePicture-cWuUZO dUOtEa SummaryItemResponsiveAsset-hjGIGg gPGLdl summary-item__image responsive-image"><noscript><source media="(max-width: 767px)" srcSet="https://media.wired.com/photos/6750cd259bf4b480bc3e5e3b/16:9/w_120,h_450,c_limit/undefined 120w, https://media.wired.com/photos/6750cd259bf4b480bc3e5e3b/16:9/w_240,h_450,c_limit/undefined 240w, https://media.wired.com/photos/6750cd259bf4b480bc3e5e3b/16:9/w_320,h_450,c_limit/undefined 320w, https://media.wired.com/photos/6750cd259bf4b480bc3e5e3b/16:9/w_640,h_450,c_limit/undefined 640w" sizes="100vw"/><source media="(min-width: 768px)" srcSet="https://media.wired.com/photos/6750cd259bf4b480bc3e5e3b/16:9/w_120,h_450,c_limit/undefined 120w, https://media.wired.com/photos/6750cd259bf4b480bc3e5e3b/16:9/w_240,h_450,c_limit/undefined 240w, https://media.wired.com/photos/6750cd259bf4b480bc3e5e3b/16:9/w_320,h_450,c_limit/undefined 320w, https://media.wired.com/photos/6750cd259bf4b480bc3e5e3b/16:9/w_640,h_450,c_limit/undefined 640w" sizes="100vw"/><img alt="The Future of TikTok Is Being Decided This Week" class="ResponsiveImageContainer-eybHBd fptoWY responsive-image__image" src="https://media.wired.com/photos/6750cd259bf4b480bc3e5e3b/16:9/w_800%2Ch_450%2Cc_limit/undefined"/></noscript></picture></div></div></span></a></div><div class="SummaryItemContent-eiDYMl ePPNpk summary-item__content summary-item__content--no-rubric"><a class="SummaryItemHedLink-civMjp ejgyuy summary-item-tracking__hed-link summary-item__hed-link bottom_recirc-7" data-component-type="recirc-river" data-recirc-id="item-hed-7" data-recirc-pattern="summary-item" href="https://www.wired.com/story/future-of-tiktok-appeals-court/#intcid=_wired-nativearticle-bottom-recirc_dcf76d1d-fd4b-4b1c-a24e-b044e324f355_entity-topic-similarity-v2_fallback_popular4-1" target="_self"><div data-testid="ClampWrapper" class="ClampWrapper-kZxfkB hTTNGO clamp SummaryItemHedBase-hiFYpQ hoOgAQ summary-item__hed"><div class="ClampContent-hilPkr edMVKv"><div class="SummaryItemHedTag-TWblf gxaOcP" data-testid="SummaryItemHed">The Future of TikTok Is Being Decided This Week</div></div></div></a><div class="BaseWrap-sc-gjQpdd BaseText-ewhhUZ SummaryItemDek-CRfsi iUEiRd ecrdiQ gdwdpa summary-item__dek summary-item__dek--extra-spacing">Depending on what a federal appeals court decides, TikTok’s fate might be left in the hands of president-elect Donald Trump.</div><div class="SummaryItemBylineWrapper-boCfbi hYsZi summary-item__byline-date-icon"><div class="SummaryItemBaseByline-fFbXkY gHgYpX summary-item__byline"><div class="summary-item__byline__content"><div data-testid="BylinesWrapper" class="BylinesWrapper-KIudk cdSbAY bylines"><span class="BylineWrapper-jWHrLH eedAre byline bylines__byline" data-testid="BylineWrapper" itemProp="author" itemType="http://schema.org/Person"><span itemProp="name" class="BylineNamesWrapper-jbHncj fuDQVo"><span data-testid="BylineName" class="BylineName-kwmrLn cYaBcc byline__name">Makena Kelly</span></span></span></div></div></div></div></div></div><div class="SummaryItemWrapper-iwvBff rdDmT summary-item summary-item--ARTICLE summary-item--no-icon summary-item--text-align-left summary-item--layout-placement-text-below summary-item--layout-position-image-left summary-item--layout-proportions-50-50 summary-item--side-by-side-align-center summary-item--side-by-side-image-right-mobile-false summary-item--standard SummaryCollectionGridSummaryItem-WColm fMpfiT" data-item="{"dangerousHed":"The 44 Best Shows on Max (aka HBO Max) Right Now","index":7,"contentType":"venue","hotelLink":"https://www.wired.com/story/hbo-max-best-shows-to-stream-right-now/#intcid=_wired-nativearticle-bottom-recirc_dcf76d1d-fd4b-4b1c-a24e-b044e324f355_entity-topic-similarity-v2_fallback_popular4-1","layout":"GridFourColumns"}" role="button" tabindex="0"><div class="SummaryItemAssetContainer-gwhFFH ogpYq summary-item__asset-container"><a class="SummaryItemImageLink-dshqxb cPpCwE summary-item__image-link summary-item-tracking__image-link" href="https://www.wired.com/story/hbo-max-best-shows-to-stream-right-now/#intcid=_wired-nativearticle-bottom-recirc_dcf76d1d-fd4b-4b1c-a24e-b044e324f355_entity-topic-similarity-v2_fallback_popular4-1" aria-hidden="true" tabindex="-1" data-component-type="recirc-river" data-recirc-id="item-image-8" data-recirc-pattern="summary-item" target="_self"><span class="SpanWrapper-umhxW kGxnNB responsive-asset SummaryItemResponsiveAsset-hjGIGg gPGLdl summary-item__image"><div data-testid="aspect-ratio-container" class="AspectRatioContainer-bJHpJz gKnDpj"><div class="aspect-ratio--overlay-container"><picture class="ResponsiveImagePicture-cWuUZO dUOtEa SummaryItemResponsiveAsset-hjGIGg gPGLdl summary-item__image responsive-image"><noscript><source media="(max-width: 767px)" srcSet="https://media.wired.com/photos/6744bcd9fa0d8b744c831c18/16:9/w_120,h_450,c_limit/undefined 120w, https://media.wired.com/photos/6744bcd9fa0d8b744c831c18/16:9/w_240,h_450,c_limit/undefined 240w, https://media.wired.com/photos/6744bcd9fa0d8b744c831c18/16:9/w_320,h_450,c_limit/undefined 320w, https://media.wired.com/photos/6744bcd9fa0d8b744c831c18/16:9/w_640,h_450,c_limit/undefined 640w" sizes="100vw"/><source media="(min-width: 768px)" srcSet="https://media.wired.com/photos/6744bcd9fa0d8b744c831c18/16:9/w_120,h_450,c_limit/undefined 120w, https://media.wired.com/photos/6744bcd9fa0d8b744c831c18/16:9/w_240,h_450,c_limit/undefined 240w, https://media.wired.com/photos/6744bcd9fa0d8b744c831c18/16:9/w_320,h_450,c_limit/undefined 320w, https://media.wired.com/photos/6744bcd9fa0d8b744c831c18/16:9/w_640,h_450,c_limit/undefined 640w" sizes="100vw"/><img alt="The 44 Best Shows on Max (aka HBO Max) Right Now" class="ResponsiveImageContainer-eybHBd fptoWY responsive-image__image" src="https://media.wired.com/photos/6744bcd9fa0d8b744c831c18/16:9/w_800%2Ch_450%2Cc_limit/undefined"/></noscript></picture></div></div></span></a></div><div class="SummaryItemContent-eiDYMl ePPNpk summary-item__content summary-item__content--no-rubric"><a class="SummaryItemHedLink-civMjp ejgyuy summary-item-tracking__hed-link summary-item__hed-link bottom_recirc-8" data-component-type="recirc-river" data-recirc-id="item-hed-8" data-recirc-pattern="summary-item" href="https://www.wired.com/story/hbo-max-best-shows-to-stream-right-now/#intcid=_wired-nativearticle-bottom-recirc_dcf76d1d-fd4b-4b1c-a24e-b044e324f355_entity-topic-similarity-v2_fallback_popular4-1" target="_self"><div data-testid="ClampWrapper" class="ClampWrapper-kZxfkB hTTNGO clamp SummaryItemHedBase-hiFYpQ hoOgAQ summary-item__hed"><div class="ClampContent-hilPkr edMVKv"><div class="SummaryItemHedTag-TWblf gxaOcP" data-testid="SummaryItemHed">The 44 Best Shows on Max (aka HBO Max) Right Now</div></div></div></a><div class="BaseWrap-sc-gjQpdd BaseText-ewhhUZ SummaryItemDek-CRfsi iUEiRd ecrdiQ gdwdpa summary-item__dek summary-item__dek--extra-spacing"><em>Dune: Prophecy</em>, <em>Like Water for Chocolate</em>, and <em>The Sex Lives of College Girls</em> are just a few of the shows you need to be watching on Max this month.</div><div class="SummaryItemBylineWrapper-boCfbi hYsZi summary-item__byline-date-icon"><div class="SummaryItemBaseByline-fFbXkY gHgYpX summary-item__byline"><div class="summary-item__byline__content"><div data-testid="BylinesWrapper" class="BylinesWrapper-KIudk cdSbAY bylines"><span class="BylineWrapper-jWHrLH eedAre byline bylines__byline" data-testid="BylineWrapper" itemProp="author" itemType="http://schema.org/Person"><span itemProp="name" class="BylineNamesWrapper-jbHncj fuDQVo"><span data-testid="BylineName" class="BylineName-kwmrLn cYaBcc byline__name">Jennifer M. Wood</span></span></span></div></div></div></div></div></div><div class="SummaryItemWrapper-iwvBff rdDmT summary-item summary-item--ARTICLE summary-item--no-icon summary-item--text-align-left summary-item--layout-placement-text-below summary-item--layout-position-image-left summary-item--layout-proportions-50-50 summary-item--side-by-side-align-center summary-item--side-by-side-image-right-mobile-false summary-item--standard SummaryCollectionGridSummaryItem-WColm fMpfiT" data-item="{"dangerousHed":"He Got Banned From X. Now He Wants to Help You Escape, Too","index":8,"contentType":"venue","hotelLink":"https://www.wired.com/story/x-delete-posts-cyd-micah-lee/#intcid=_wired-nativearticle-bottom-recirc_dcf76d1d-fd4b-4b1c-a24e-b044e324f355_entity-topic-similarity-v2_fallback_popular4-1","layout":"GridFourColumns"}" role="button" tabindex="0"><div class="SummaryItemAssetContainer-gwhFFH ogpYq summary-item__asset-container"><a class="SummaryItemImageLink-dshqxb cPpCwE summary-item__image-link summary-item-tracking__image-link" href="https://www.wired.com/story/x-delete-posts-cyd-micah-lee/#intcid=_wired-nativearticle-bottom-recirc_dcf76d1d-fd4b-4b1c-a24e-b044e324f355_entity-topic-similarity-v2_fallback_popular4-1" aria-hidden="true" tabindex="-1" data-component-type="recirc-river" data-recirc-id="item-image-9" data-recirc-pattern="summary-item" target="_self"><span class="SpanWrapper-umhxW kGxnNB responsive-asset SummaryItemResponsiveAsset-hjGIGg gPGLdl summary-item__image"><div data-testid="aspect-ratio-container" class="AspectRatioContainer-bJHpJz gKnDpj"><div class="aspect-ratio--overlay-container"><picture class="ResponsiveImagePicture-cWuUZO dUOtEa SummaryItemResponsiveAsset-hjGIGg gPGLdl summary-item__image responsive-image"><noscript><source media="(max-width: 767px)" srcSet="https://media.wired.com/photos/673ba8a519cf16d1fbf5e122/16:9/w_120,h_450,c_limit/undefined 120w, https://media.wired.com/photos/673ba8a519cf16d1fbf5e122/16:9/w_240,h_450,c_limit/undefined 240w, https://media.wired.com/photos/673ba8a519cf16d1fbf5e122/16:9/w_320,h_450,c_limit/undefined 320w, https://media.wired.com/photos/673ba8a519cf16d1fbf5e122/16:9/w_640,h_450,c_limit/undefined 640w" sizes="100vw"/><source media="(min-width: 768px)" srcSet="https://media.wired.com/photos/673ba8a519cf16d1fbf5e122/16:9/w_120,h_450,c_limit/undefined 120w, https://media.wired.com/photos/673ba8a519cf16d1fbf5e122/16:9/w_240,h_450,c_limit/undefined 240w, https://media.wired.com/photos/673ba8a519cf16d1fbf5e122/16:9/w_320,h_450,c_limit/undefined 320w, https://media.wired.com/photos/673ba8a519cf16d1fbf5e122/16:9/w_640,h_450,c_limit/undefined 640w" sizes="100vw"/><img alt="He Got Banned From X. Now He Wants to Help You Escape, Too" class="ResponsiveImageContainer-eybHBd fptoWY responsive-image__image" src="https://media.wired.com/photos/673ba8a519cf16d1fbf5e122/16:9/w_800%2Ch_450%2Cc_limit/undefined"/></noscript></picture></div></div></span></a></div><div class="SummaryItemContent-eiDYMl ePPNpk summary-item__content summary-item__content--no-rubric"><a class="SummaryItemHedLink-civMjp ejgyuy summary-item-tracking__hed-link summary-item__hed-link bottom_recirc-9" data-component-type="recirc-river" data-recirc-id="item-hed-9" data-recirc-pattern="summary-item" href="https://www.wired.com/story/x-delete-posts-cyd-micah-lee/#intcid=_wired-nativearticle-bottom-recirc_dcf76d1d-fd4b-4b1c-a24e-b044e324f355_entity-topic-similarity-v2_fallback_popular4-1" target="_self"><div data-testid="ClampWrapper" class="ClampWrapper-kZxfkB hTTNGO clamp SummaryItemHedBase-hiFYpQ hoOgAQ summary-item__hed"><div class="ClampContent-hilPkr edMVKv"><div class="SummaryItemHedTag-TWblf gxaOcP" data-testid="SummaryItemHed">He Got Banned From X. Now He Wants to Help You Escape, Too</div></div></div></a><div class="BaseWrap-sc-gjQpdd BaseText-ewhhUZ SummaryItemDek-CRfsi iUEiRd ecrdiQ gdwdpa summary-item__dek summary-item__dek--extra-spacing">When programmer Micah Lee was kicked off X for a post that offended Elon Musk, he didn’t look back. His new tool for saving and deleting your X posts can give you that same sweet release.</div><div class="SummaryItemBylineWrapper-boCfbi hYsZi summary-item__byline-date-icon"><div class="SummaryItemBaseByline-fFbXkY gHgYpX summary-item__byline"><div class="summary-item__byline__content"><div data-testid="BylinesWrapper" class="BylinesWrapper-KIudk cdSbAY bylines"><span class="BylineWrapper-jWHrLH eedAre byline bylines__byline" data-testid="BylineWrapper" itemProp="author" itemType="http://schema.org/Person"><span itemProp="name" class="BylineNamesWrapper-jbHncj fuDQVo"><span data-testid="BylineName" class="BylineName-kwmrLn cYaBcc byline__name">Andy Greenberg</span></span></span></div></div></div></div></div></div><div class="SummaryItemWrapper-iwvBff rdDmT summary-item summary-item--ARTICLE summary-item--no-icon summary-item--text-align-left summary-item--layout-placement-text-below summary-item--layout-position-image-left summary-item--layout-proportions-50-50 summary-item--side-by-side-align-center summary-item--side-by-side-image-right-mobile-false summary-item--standard SummaryCollectionGridSummaryItem-WColm fMpfiT" data-item="{"dangerousHed":"Jaguar Finally Reveals Its All-Electric Type 00 After a Contentious Rebrand","index":9,"contentType":"venue","hotelLink":"https://www.wired.com/story/jaguar-finally-reveals-its-all-electric-type-00/#intcid=_wired-nativearticle-bottom-recirc_dcf76d1d-fd4b-4b1c-a24e-b044e324f355_entity-topic-similarity-v2_fallback_popular4-1","layout":"GridFourColumns"}" role="button" tabindex="0"><div class="SummaryItemAssetContainer-gwhFFH ogpYq summary-item__asset-container"><a class="SummaryItemImageLink-dshqxb cPpCwE summary-item__image-link summary-item-tracking__image-link" href="https://www.wired.com/story/jaguar-finally-reveals-its-all-electric-type-00/#intcid=_wired-nativearticle-bottom-recirc_dcf76d1d-fd4b-4b1c-a24e-b044e324f355_entity-topic-similarity-v2_fallback_popular4-1" aria-hidden="true" tabindex="-1" data-component-type="recirc-river" data-recirc-id="item-image-10" data-recirc-pattern="summary-item" target="_self"><span class="SpanWrapper-umhxW kGxnNB responsive-asset SummaryItemResponsiveAsset-hjGIGg gPGLdl summary-item__image"><div data-testid="aspect-ratio-container" class="AspectRatioContainer-bJHpJz gKnDpj"><div class="aspect-ratio--overlay-container"><picture class="ResponsiveImagePicture-cWuUZO dUOtEa SummaryItemResponsiveAsset-hjGIGg gPGLdl summary-item__image responsive-image"><noscript><source media="(max-width: 767px)" srcSet="https://media.wired.com/photos/6749cf7d9dc6dbde4bc758c0/16:9/w_120,h_450,c_limit/undefined 120w, https://media.wired.com/photos/6749cf7d9dc6dbde4bc758c0/16:9/w_240,h_450,c_limit/undefined 240w, https://media.wired.com/photos/6749cf7d9dc6dbde4bc758c0/16:9/w_320,h_450,c_limit/undefined 320w, https://media.wired.com/photos/6749cf7d9dc6dbde4bc758c0/16:9/w_640,h_450,c_limit/undefined 640w" sizes="100vw"/><source media="(min-width: 768px)" srcSet="https://media.wired.com/photos/6749cf7d9dc6dbde4bc758c0/16:9/w_120,h_450,c_limit/undefined 120w, https://media.wired.com/photos/6749cf7d9dc6dbde4bc758c0/16:9/w_240,h_450,c_limit/undefined 240w, https://media.wired.com/photos/6749cf7d9dc6dbde4bc758c0/16:9/w_320,h_450,c_limit/undefined 320w, https://media.wired.com/photos/6749cf7d9dc6dbde4bc758c0/16:9/w_640,h_450,c_limit/undefined 640w" sizes="100vw"/><img alt="Jaguar Finally Reveals Its All-Electric Type 00 After a Contentious Rebrand" class="ResponsiveImageContainer-eybHBd fptoWY responsive-image__image" src="https://media.wired.com/photos/6749cf7d9dc6dbde4bc758c0/16:9/w_800%2Ch_450%2Cc_limit/undefined"/></noscript></picture></div></div></span></a></div><div class="SummaryItemContent-eiDYMl ePPNpk summary-item__content summary-item__content--no-rubric"><a class="SummaryItemHedLink-civMjp ejgyuy summary-item-tracking__hed-link summary-item__hed-link bottom_recirc-10" data-component-type="recirc-river" data-recirc-id="item-hed-10" data-recirc-pattern="summary-item" href="https://www.wired.com/story/jaguar-finally-reveals-its-all-electric-type-00/#intcid=_wired-nativearticle-bottom-recirc_dcf76d1d-fd4b-4b1c-a24e-b044e324f355_entity-topic-similarity-v2_fallback_popular4-1" target="_self"><div data-testid="ClampWrapper" class="ClampWrapper-kZxfkB hTTNGO clamp SummaryItemHedBase-hiFYpQ hoOgAQ summary-item__hed"><div class="ClampContent-hilPkr edMVKv"><div class="SummaryItemHedTag-TWblf gxaOcP" data-testid="SummaryItemHed">Jaguar Finally Reveals Its All-Electric Type 00 After a Contentious Rebrand</div></div></div></a><div class="BaseWrap-sc-gjQpdd BaseText-ewhhUZ SummaryItemDek-CRfsi iUEiRd ecrdiQ gdwdpa summary-item__dek summary-item__dek--extra-spacing">Bypassing 90 years of heritage and unashamedly looking unlike anything else on the road, the brand’s radical relaunch EV could be as polarizing as the ad campaign that preceded it.</div><div class="SummaryItemBylineWrapper-boCfbi hYsZi summary-item__byline-date-icon"><div class="SummaryItemBaseByline-fFbXkY gHgYpX summary-item__byline"><div class="summary-item__byline__content"><div data-testid="BylinesWrapper" class="BylinesWrapper-KIudk cdSbAY bylines"><span class="BylineWrapper-jWHrLH eedAre byline bylines__byline" data-testid="BylineWrapper" itemProp="author" itemType="http://schema.org/Person"><span itemProp="name" class="BylineNamesWrapper-jbHncj fuDQVo"><span data-testid="BylineName" class="BylineName-kwmrLn cYaBcc byline__name">Ben Oliver</span></span></span></div></div></div></div></div></div><div class="SummaryItemWrapper-iwvBff rdDmT summary-item summary-item--ARTICLE summary-item--no-icon summary-item--text-align-left summary-item--layout-placement-text-below summary-item--layout-position-image-left summary-item--layout-proportions-50-50 summary-item--side-by-side-align-center summary-item--side-by-side-image-right-mobile-false summary-item--standard SummaryCollectionGridSummaryItem-WColm fMpfiT" data-item="{"dangerousHed":"The End Is Near for NASA’s Voyager Probes","index":10,"contentType":"venue","hotelLink":"https://www.wired.com/story/the-end-is-near-for-nasas-voyager-probes/#intcid=_wired-nativearticle-bottom-recirc_dcf76d1d-fd4b-4b1c-a24e-b044e324f355_entity-topic-similarity-v2_fallback_popular4-1","layout":"GridFourColumns"}" role="button" tabindex="0"><div class="SummaryItemAssetContainer-gwhFFH ogpYq summary-item__asset-container"><a class="SummaryItemImageLink-dshqxb cPpCwE summary-item__image-link summary-item-tracking__image-link" href="https://www.wired.com/story/the-end-is-near-for-nasas-voyager-probes/#intcid=_wired-nativearticle-bottom-recirc_dcf76d1d-fd4b-4b1c-a24e-b044e324f355_entity-topic-similarity-v2_fallback_popular4-1" aria-hidden="true" tabindex="-1" data-component-type="recirc-river" data-recirc-id="item-image-11" data-recirc-pattern="summary-item" target="_self"><span class="SpanWrapper-umhxW kGxnNB responsive-asset SummaryItemResponsiveAsset-hjGIGg gPGLdl summary-item__image"><div data-testid="aspect-ratio-container" class="AspectRatioContainer-bJHpJz gKnDpj"><div class="aspect-ratio--overlay-container"><picture class="ResponsiveImagePicture-cWuUZO dUOtEa SummaryItemResponsiveAsset-hjGIGg gPGLdl summary-item__image responsive-image"><noscript><source media="(max-width: 767px)" srcSet="https://media.wired.com/photos/674725ea17db6da2fddf0eac/16:9/w_120,h_450,c_limit/undefined 120w, https://media.wired.com/photos/674725ea17db6da2fddf0eac/16:9/w_240,h_450,c_limit/undefined 240w, https://media.wired.com/photos/674725ea17db6da2fddf0eac/16:9/w_320,h_450,c_limit/undefined 320w, https://media.wired.com/photos/674725ea17db6da2fddf0eac/16:9/w_640,h_450,c_limit/undefined 640w" sizes="100vw"/><source media="(min-width: 768px)" srcSet="https://media.wired.com/photos/674725ea17db6da2fddf0eac/16:9/w_120,h_450,c_limit/undefined 120w, https://media.wired.com/photos/674725ea17db6da2fddf0eac/16:9/w_240,h_450,c_limit/undefined 240w, https://media.wired.com/photos/674725ea17db6da2fddf0eac/16:9/w_320,h_450,c_limit/undefined 320w, https://media.wired.com/photos/674725ea17db6da2fddf0eac/16:9/w_640,h_450,c_limit/undefined 640w" sizes="100vw"/><img alt="The End Is Near for NASA’s Voyager Probes" class="ResponsiveImageContainer-eybHBd fptoWY responsive-image__image" src="https://media.wired.com/photos/674725ea17db6da2fddf0eac/16:9/w_800%2Ch_450%2Cc_limit/undefined"/></noscript></picture></div></div></span></a></div><div class="SummaryItemContent-eiDYMl ePPNpk summary-item__content summary-item__content--no-rubric"><a class="SummaryItemHedLink-civMjp ejgyuy summary-item-tracking__hed-link summary-item__hed-link bottom_recirc-11" data-component-type="recirc-river" data-recirc-id="item-hed-11" data-recirc-pattern="summary-item" href="https://www.wired.com/story/the-end-is-near-for-nasas-voyager-probes/#intcid=_wired-nativearticle-bottom-recirc_dcf76d1d-fd4b-4b1c-a24e-b044e324f355_entity-topic-similarity-v2_fallback_popular4-1" target="_self"><div data-testid="ClampWrapper" class="ClampWrapper-kZxfkB hTTNGO clamp SummaryItemHedBase-hiFYpQ hoOgAQ summary-item__hed"><div class="ClampContent-hilPkr edMVKv"><div class="SummaryItemHedTag-TWblf gxaOcP" data-testid="SummaryItemHed">The End Is Near for NASA’s Voyager Probes</div></div></div></a><div class="BaseWrap-sc-gjQpdd BaseText-ewhhUZ SummaryItemDek-CRfsi iUEiRd ecrdiQ gdwdpa summary-item__dek summary-item__dek--extra-spacing">The two probes have left the solar system and are still collecting data from the interstellar environment—but their atomic hearts are growing weaker and weaker.</div><div class="SummaryItemBylineWrapper-boCfbi hYsZi summary-item__byline-date-icon"><div class="SummaryItemBaseByline-fFbXkY gHgYpX summary-item__byline"><div class="summary-item__byline__content"><div data-testid="BylinesWrapper" class="BylinesWrapper-KIudk cdSbAY bylines"><span class="BylineWrapper-jWHrLH eedAre byline bylines__byline" data-testid="BylineWrapper" itemProp="author" itemType="http://schema.org/Person"><span itemProp="name" class="BylineNamesWrapper-jbHncj fuDQVo"><span data-testid="BylineName" class="BylineName-kwmrLn cYaBcc byline__name">Luca Nardi</span></span></span></div></div></div></div></div></div><div class="SummaryItemWrapper-iwvBff rdDmT summary-item summary-item--ARTICLE summary-item--no-icon summary-item--text-align-left summary-item--layout-placement-text-below summary-item--layout-position-image-left summary-item--layout-proportions-50-50 summary-item--side-by-side-align-center summary-item--side-by-side-image-right-mobile-false summary-item--standard SummaryCollectionGridSummaryItem-WColm fMpfiT" data-item="{"dangerousHed":"Spotify Wrapped Now Includes an AI-Generated Podcast Analyzing Your Listening Habits","index":11,"contentType":"venue","hotelLink":"https://www.wired.com/story/spotify-wrapped-ai-podcasts/#intcid=_wired-nativearticle-bottom-recirc_dcf76d1d-fd4b-4b1c-a24e-b044e324f355_entity-topic-similarity-v2_fallback_popular4-1","layout":"GridFourColumns"}" role="button" tabindex="0"><div class="SummaryItemAssetContainer-gwhFFH ogpYq summary-item__asset-container"><a class="SummaryItemImageLink-dshqxb cPpCwE summary-item__image-link summary-item-tracking__image-link" href="https://www.wired.com/story/spotify-wrapped-ai-podcasts/#intcid=_wired-nativearticle-bottom-recirc_dcf76d1d-fd4b-4b1c-a24e-b044e324f355_entity-topic-similarity-v2_fallback_popular4-1" aria-hidden="true" tabindex="-1" data-component-type="recirc-river" data-recirc-id="item-image-12" data-recirc-pattern="summary-item" target="_self"><span class="SpanWrapper-umhxW kGxnNB responsive-asset SummaryItemResponsiveAsset-hjGIGg gPGLdl summary-item__image"><div data-testid="aspect-ratio-container" class="AspectRatioContainer-bJHpJz gKnDpj"><div class="aspect-ratio--overlay-container"><picture class="ResponsiveImagePicture-cWuUZO dUOtEa SummaryItemResponsiveAsset-hjGIGg gPGLdl summary-item__image responsive-image"><noscript><source media="(max-width: 767px)" srcSet="https://media.wired.com/photos/674f674a3a3cc73d914cf872/16:9/w_120,h_450,c_limit/undefined 120w, https://media.wired.com/photos/674f674a3a3cc73d914cf872/16:9/w_240,h_450,c_limit/undefined 240w, https://media.wired.com/photos/674f674a3a3cc73d914cf872/16:9/w_320,h_450,c_limit/undefined 320w, https://media.wired.com/photos/674f674a3a3cc73d914cf872/16:9/w_640,h_450,c_limit/undefined 640w" sizes="100vw"/><source media="(min-width: 768px)" srcSet="https://media.wired.com/photos/674f674a3a3cc73d914cf872/16:9/w_120,h_450,c_limit/undefined 120w, https://media.wired.com/photos/674f674a3a3cc73d914cf872/16:9/w_240,h_450,c_limit/undefined 240w, https://media.wired.com/photos/674f674a3a3cc73d914cf872/16:9/w_320,h_450,c_limit/undefined 320w, https://media.wired.com/photos/674f674a3a3cc73d914cf872/16:9/w_640,h_450,c_limit/undefined 640w" sizes="100vw"/><img alt="Spotify Wrapped Now Includes an AI-Generated Podcast Analyzing Your Listening Habits" class="ResponsiveImageContainer-eybHBd fptoWY responsive-image__image" src="https://media.wired.com/photos/674f674a3a3cc73d914cf872/16:9/w_800%2Ch_450%2Cc_limit/undefined"/></noscript></picture></div></div></span></a></div><div class="SummaryItemContent-eiDYMl ePPNpk summary-item__content summary-item__content--no-rubric"><a class="SummaryItemHedLink-civMjp ejgyuy summary-item-tracking__hed-link summary-item__hed-link bottom_recirc-12" data-component-type="recirc-river" data-recirc-id="item-hed-12" data-recirc-pattern="summary-item" href="https://www.wired.com/story/spotify-wrapped-ai-podcasts/#intcid=_wired-nativearticle-bottom-recirc_dcf76d1d-fd4b-4b1c-a24e-b044e324f355_entity-topic-similarity-v2_fallback_popular4-1" target="_self"><div data-testid="ClampWrapper" class="ClampWrapper-kZxfkB hTTNGO clamp SummaryItemHedBase-hiFYpQ hoOgAQ summary-item__hed"><div class="ClampContent-hilPkr edMVKv"><div class="SummaryItemHedTag-TWblf gxaOcP" data-testid="SummaryItemHed">Spotify Wrapped Now Includes an AI-Generated Podcast Analyzing Your Listening Habits</div></div></div></a><div class="BaseWrap-sc-gjQpdd BaseText-ewhhUZ SummaryItemDek-CRfsi iUEiRd ecrdiQ gdwdpa summary-item__dek summary-item__dek--extra-spacing">Want to hear two robots chat about your music taste? This Wrapped season, Spotify and Google teamed up to make that dream (or nightmare) a reality.</div><div class="SummaryItemBylineWrapper-boCfbi hYsZi summary-item__byline-date-icon"><div class="SummaryItemBaseByline-fFbXkY gHgYpX summary-item__byline"><div class="summary-item__byline__content"><div data-testid="BylinesWrapper" class="BylinesWrapper-KIudk cdSbAY bylines"><span class="BylineWrapper-jWHrLH eedAre byline bylines__byline" data-testid="BylineWrapper" itemProp="author" itemType="http://schema.org/Person"><span itemProp="name" class="BylineNamesWrapper-jbHncj fuDQVo"><span data-testid="BylineName" class="BylineName-kwmrLn cYaBcc byline__name">Elana Klein</span></span></span></div></div></div></div></div></div></div><div class="SummaryCollectionGridToActionWrapper-gnReGN eGayfk"></div></div></div></div></div></div><div data-testid="RowWrapper" class="BaseWrap-sc-gjQpdd RowWrapper-UmqTg iUEiRd HEhan"><div class="AdWrapper-dQtivb fZrssQ ad ad--footer should-hold-space"><div class="ad__slot ad__slot--footer" data-node-id="ck66cu"></div></div></div></div></div></main><div class="BasePageMainFooterFiller-hTlZph jSriYf page__main-footer-filler"></div><div data-testid="RowWrapper" class="BaseWrap-sc-gjQpdd RowWrapper-UmqTg jfKMyp HEhan"><div class="ConsumerMarketingUnitThemedWrapper-iUTMTf jssHut consumer-marketing-unit consumer-marketing-unit--cm-footer" role="presentation" aria-hidden="true"><div class="consumer-marketing-unit__slot consumer-marketing-unit__slot--cm-footer"></div><div class="journey-unit"></div></div></div><div data-testid="RowWrapper" class="BaseWrap-sc-gjQpdd RowWrapper-UmqTg iUEiRd HEhan BasePageSiteFooterRow-kpEBGH jqlJed"><div class="GridWrapper-cAzTTK jXvsWG grid grid-margins grid-items-0 BasePageSiteFooterRowGrid-iBGjXL zQNeb"><div class="GridItem-buujkM kHPPIF grid--item"><footer class="SiteFooterWrapper-bXjkRY kRZClI site-footer--with-store" data-testid="site-footer-wrapper"><div class="SiteFooterGridNoMargins-jSrXSj cQgGDp" data-testid="SiteFooterGridNoMargins"><div class="SiteFooterBrandInfo-cdoqKy gbtTQg"><div class="SiteFooterLogo-eYlNHY eigdAF site-footer__logo"><a href="/"><span class="SpanWrapper-umhxW jvZaPI responsive-asset SiteFooterLogoResponsiveAsset-ckjzWk kubVDn site-footer__responsive-image"><picture class="ResponsiveImagePicture-cWuUZO dUOtEa SiteFooterLogoResponsiveAsset-ckjzWk kubVDn site-footer__responsive-image responsive-image"><img alt="WIRED" class="ResponsiveImageContainer-eybHBd fptoWY responsive-image__image" src="/verso/static/wired-us/assets/logo-reverse.svg" srcSet="" sizes="100vw"/></picture></span></a></div><div data-testid="SiteFooterAbout" class="SiteFooterAbout-lflfWa hmWCBj"><div class="SiteFooterAboutText-XXKBX blTbmF">WIRED is where tomorrow is realized. 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Reshaping Digital Defense","head.social.opinion":"false","head.jsonld":[{"@context":"http:\u002F\u002Fschema.org","@type":"AdvertiserContentArticle","articleBody":"The problem? Attackers kept getting in. And not through the well-protected front doors; no, cybercriminals learned that they could gain access via things like undersecured email servers and spool printers. And once inside, they had access to the keys to the kingdom.\nCybersecurity expert and Illumio Chief Evangelist John Kindervag changed all of that by developing a philosophy he christened “Zero Trust.”\n“In firewall technology, there was a concept of a Trust model where the Internet was on the untrusted interface and the interface going to the internal network was trusted,” Kindervag explains. “And because of that trust relationship, you didn't need a policy statement to move traffic from the internal or trusted network into the external or untrusted network.”\nHe remembers thinking: “This is insane! People are going to exfiltrate data out of there. I said that all interfaces should have the same trust and it should be zero. And that's really where Zero Trust comes from.”\nFourteen years ago, Kindervag wrote “No More Chewy Centers”, which challenged the idea of network security with a hard exterior and a soft, trusted interior. This concept laid the foundation for Zero Trust, where every part of the network is equally protected.\n“Zero Trust inverts the traditional problems of cybersecurity,” he says. “Instead of focusing on what's attacking you, it focuses on what I call the Protect Surface. What do I need to protect? That's the first question of Zero Trust.”\n“And once I understand what I need to protect, it changes the game exponentially.”\nA Cybersecurity Paradigm Shift\nThis philosophy of Zero Trust has reached the highest levels of state and corporate governance, with the US President recently issuing an executive order mandating a Zero Trust cybersecurity strategy for all federal government agencies.\nSo how does it work?\nThere’s a five-step approach to creating a Zero Trust system. The first is defining that protect surface—what data you have that’s most vulnerable, be that credit card info or intellectual property. Step two involves mapping the transaction flows so you can see exactly how your users, applications, data, and infrastructure interact.\nOnce you have a clear sense of what needs protecting and how it operates internally, the third step is creating an architectural framework specific to those needs. Then step four is implementation on your network, with five being its continued maintenance over time.\nKindervag identified the problem and came up with a solution. Now at Illumio, he helps organizations of all sizes everywhere implement that solution in a manageable way. Problem solved, right? Unfortunately not.\nRansomware Is Everywhere\nWhile you might think that cybercriminals are only targeting large companies and those in the tech sphere, the opposite is actually true.\nIn August 2024, a dairy farmer in the Swiss Alps found the computer that ran his milking machines frozen by a ransomware attack. Even though he wasn’t prevented from milking his cows, because he was unable to view the telemetry data on their health, one of them died. Not exactly what comes to mind when one thinks of cybersecurity losses.\n“Ransomware is ubiquitous. It hits everybody. You're not safe, even if you're a single dairy farmer in the Alps in Switzerland,” warns Kindervag.\nSurprisingly, Kindervag finds that sophisticated organizations often have security setups just as inadequate as that of our unfortunate farmer.\n“I think even the big companies still feel like they need something bad to happen before they're going to pull the trigger,” Kindervag says. And increasingly, these neglected systems are at the very heart of organizations.\n“Computational systems drive everything that we do,” Kindervag says. “Quit thinking of them as a cost center and realize that they are structural to your business success as much as anything else that you do.”\nWhen you start thinking like that, you realize that the smartest thing you can do for your organization is to protect it from and plan for breaches before they happen, not deal with them after the fact.\n“All cybersecurity events of any significance could be mitigated for less than the cost of the legal fees involved after the fact,” says Kindervag.\n“The costs are orders of magnitude more than just doing the right thing upfront.”","isBasedOn":"","articleSection":"wired insider","author":[{"@type":"Person","name":"WIRED","sameAs":""}],"dateModified":"2024-11-07T11:49:46.586-05:00","datePublished":"2024-11-07T11:49:46.586-05:00","headline":"How the Creator of Zero Trust Developed Today’s Most Robust Cybersecurity Strategy","image":["https:\u002F\u002Fmedia.wired.com\u002Fphotos\u002F672bc31f6237816f9799923c\u002F16:9\u002Fw_1280,h_720,c_limit\u002Fillumio-heroimage-1280x720.jpg","https:\u002F\u002Fmedia.wired.com\u002Fphotos\u002F672bc31f6237816f9799923c\u002F4:3\u002Fw_960,h_720,c_limit\u002Fillumio-heroimage-1280x720.jpg","https:\u002F\u002Fmedia.wired.com\u002Fphotos\u002F672bc31f6237816f9799923c\u002F1:1\u002Fw_720,h_720,c_limit\u002Fillumio-heroimage-1280x720.jpg"],"keywords":["wired insider","onecolumn","theme","inverted","textbelowcenterfullbleed","web"],"thumbnailUrl":"https:\u002F\u002Fmedia.wired.com\u002Fphotos\u002F672bc31f6237816f9799923c\u002F2:3\u002Fw_480,h_720,c_limit\u002Fillumio-heroimage-1280x720.jpg","url":"https:\u002F\u002Fwww.wired.com\u002Fsponsored\u002Fstory\u002Fhow-the-creator-of-zero-trust-developed-todays-most-robust-cybersecurity-strategy\u002F","isPartOf":{"@type":"CreativeWork","name":"WIRED"},"isAccessibleForFree":true,"alternativeHeadline":"The Game-Changing Approach That’s Reshaping Digital Defense","description":"The Game-Changing Approach That’s Reshaping Digital Defense","mainEntityOfPage":{"@type":"WebPage","@id":"https:\u002F\u002Fwww.wired.com\u002Fsponsored\u002Fstory\u002Fhow-the-creator-of-zero-trust-developed-todays-most-robust-cybersecurity-strategy\u002F","isAccessibleForFree":true},"publisher":{"@context":"https:\u002F\u002Fschema.org","@type":"Organization","name":"WIRED","logo":{"@type":"ImageObject","url":"https:\u002F\u002Fwww.wired.com\u002Fverso\u002Fstatic\u002Fwired-us\u002Fassets\u002Fnewsletter-signup-hub.jpg","width":"500px","height":"100px"},"url":"https:\u002F\u002Fwww.wired.com"},"funder":{"@context":"https:\u002F\u002Fschema.org","@type":"Organization","name":"Illumio"}}],"head.contentID":"672bc16807aefbed19d8f042","head.pageType":"nativearticle","head.photos":{"image-16-9":"https:\u002F\u002Fmedia.wired.com\u002Fphotos\u002F672bc31f6237816f9799923c\u002F16:9\u002Fw_1000,c_limit\u002Fillumio-heroimage-1280x720.jpg","image-1-1":"https:\u002F\u002Fmedia.wired.com\u002Fphotos\u002F672bc31f6237816f9799923c\u002F1:1\u002Fw_1000,c_limit\u002Fillumio-heroimage-1280x720.jpg"},"head.firstPublishDate":"2024-11-07T16:49:46.586Z","head.primaryTagsRoot":"tags","head.hasSponsoredContent":true,"head.modifiedDate":"2024-11-07T16:49:46.586Z","head.noIndex":false,"linkBannerData":{"bannerType":"marquee","dek":"","hed":"","image":{},"links":[],"tracking":{"trackingIdentifier":"","attributes":{}}},"linkBannerId":[],"navigation":{"aboutText":"WIRED is where tomorrow is realized. 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years, the"]," strategy for preventing cyberattacks could be summed up in one word: prevention. Beef up security at the perimeter and keep attackers out. If you did that, you’d be all set."],["p",{"class":"paywall"},"The problem? Attackers kept getting in. And not through the well-protected front doors; no, cybercriminals learned that they could gain access via things like undersecured email servers and spool printers. And once inside, they had access to the keys to the kingdom."],["inline-newsletter",{"newsletterType":"slim-newsletter","newsletters":[]}],["journey-inline-newsletter",{"newsletterType":"slim-newsletter","newsletters":[]}],["p",{"class":"paywall"},"Cybersecurity expert and Illumio Chief Evangelist John Kindervag changed all of that by developing a philosophy he christened “Zero Trust.”"],["p",{"class":"paywall"},"“In firewall technology, there was a concept of a Trust model where the Internet was on the untrusted interface and the interface going to the internal network was trusted,” Kindervag explains. “And because of that trust relationship, you didn't need a policy statement to move traffic from the internal or trusted network into the external or untrusted network.”"],["p",{"class":"paywall"},"He remembers thinking: “This is insane! People are going to exfiltrate data out of there. I said that all interfaces should have the same trust and it should be zero. And that's really where Zero Trust comes from.”"],["p",{"class":"paywall"},"Fourteen years ago, Kindervag wrote ",["a",{"href":"https:\u002F\u002Fcrystaltechnologies.com\u002Fwp-content\u002Fuploads\u002F2017\u002F12\u002Fforrester-zero-trust-model-information-security.pdf","isExternal":true,"additionalRelVals":["sponsored"]},"“No More Chewy Centers”"],", which challenged the idea of network security with a hard exterior and a soft, trusted interior. This concept laid the foundation for Zero Trust, where every part of the network is equally protected."],["p",{"class":"paywall"},"“Zero Trust inverts the traditional problems of cybersecurity,” he says. “Instead of focusing on what's attacking you, it focuses on what I call the Protect Surface. What do I need to protect? That's the first question of Zero Trust.”"],["p",{"class":"paywall"},"“And once I understand what I need to protect, it changes the game exponentially.”"],["p",{"class":"paywall"},["strong","A Cybersecurity Paradigm Shift"]],["p",{"class":"paywall"},"This philosophy of Zero Trust has reached the highest levels of state and corporate governance, with the US President recently ",["a",{"href":"https:\u002F\u002Fwww.cisa.gov\u002Fsites\u002Fdefault\u002Ffiles\u002Fpublications\u002FNSTAC%20Report%20to%20the%20President%20on%20Zero%20Trust%20and%20Trusted%20Identity%20Management.pdf","isExternal":true,"additionalRelVals":["sponsored"]},"issuing an executive order"]," mandating a Zero Trust cybersecurity strategy for all federal government agencies."],["p",{"class":"paywall"},"So how does it work?"],["p",{"class":"paywall"},"There’s a five-step approach to creating a Zero Trust system. The first is defining that protect surface—what data you have that’s most vulnerable, be that credit card info or intellectual property. Step two involves mapping the transaction flows so you can see exactly how your users, applications, data, and infrastructure interact."],["ad",{"position":"mid-content"}],["p",{"class":"paywall"},"Once you have a clear sense of what needs protecting and how it operates internally, the third step is creating an architectural framework specific to those needs. Then step four is implementation on your network, with five being its continued maintenance over time."],["p",{"class":"paywall"},"Kindervag identified the problem and came up with a solution. Now at ",["a",{"href":"https:\u002F\u002Fwww.illumio.com\u002Fwhy-illumio","isExternal":true,"additionalRelVals":["sponsored"]},"Illumio"],", he helps organizations of all sizes everywhere implement that solution in a manageable way. Problem solved, right? Unfortunately not."],["p",{"class":"paywall"},["strong","Ransomware Is Everywhere"]],["p",{"class":"paywall"},"While you might think that cybercriminals are only targeting large companies and those in the tech sphere, the opposite is actually true."],["p",{"class":"paywall"},"In August 2024, ",["a",{"href":"https:\u002F\u002Fwww.csoonline.com\u002Farticle\u002F3484349\u002Fransomware-attack-paralyzes-milking-robots-cow-dead.html","isExternal":true,"additionalRelVals":["sponsored"]},"a dairy farmer in the Swiss Alps"]," found the computer that ran his milking machines frozen by a ransomware attack. Even though he wasn’t prevented from milking his cows, because he was unable to view the telemetry data on their health, one of them died. Not exactly what comes to mind when one thinks of cybersecurity losses."],["p",{"class":"paywall"},"“Ransomware is ubiquitous. It hits everybody. You're not safe, even if you're a single dairy farmer in the Alps in Switzerland,” warns Kindervag."],["p",{"class":"paywall"},"Surprisingly, Kindervag finds that sophisticated organizations often have security setups just as inadequate as that of our unfortunate farmer."],["p",{"class":"paywall"},"“I think even the big companies still feel like they need something bad to happen before they're going to pull the trigger,” Kindervag says. And increasingly, these neglected systems are at the very heart of organizations."],["p",{"class":"paywall"},"“Computational systems drive everything that we do,” Kindervag says. “Quit thinking of them as a cost center and realize that they are structural to your business success as much as anything else that you do.”"],["p",{"class":"paywall"},"When you start thinking like that, you realize that the smartest thing you can do for your organization is to protect it from and plan for breaches before they happen, not deal with them after the fact."],["p",{"class":"paywall"},"“All cybersecurity events of any significance could be mitigated for less than the cost of the legal fees involved after the fact,” says Kindervag."],["p",{"class":"paywall"},"“The costs are orders of magnitude more than just doing the right thing 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