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My business wouldn't be anywhere close to where it is today if it weren't for Facebook, and the ads campaign.</span><div>— Chris Meyer, President</div></blockquote><i class="flag_icon img sp_f57we1 sx_bd9ccd"></i><a class="case_page_link" href="https://web.archive.org/web/20120116204345/http://www.facebook.com/CMPhotographics">View CM Photographic Page</a></div><div class="clearfix"><p>People treat Facebook as an authentic part of their lives, so you can be sure you are connecting with real people with real interest in your products. Facebook Ads provided CM Photographic the ability to target their exact demographic — 24-30 year old women whose relationship status on Facebook indicated that they were engaged.</p><div class="original_ad_container"><img class="original_ad img" src="https://web.archive.org/web/20120116204345im_/http://static.ak.fbcdn.net/rsrc.php/v1/yZ/r/HJ3_RpUerzz.jpg" alt="" width="258" height="128"/>Original ad placed</div><p>Over 12 months, CM Photographics generated nearly $40,000 in revenue directly from a $600 advertising investment on Facebook. Of the Facebook users who were directed to CM Photographics' website from the ads, 60% became qualified leads and actively expressed interest in more information.</p></div></div><div class="ads_case hide_info" id="ads_case_traffic"><h3>Flexible pricing and real-time suggested bids provide guidance for cost-effective ad campaigns.</h3><div class="highlight_box"><h4>StorQuest's Total Rentals</h4><img class="case_graph img" src="https://web.archive.org/web/20120116204345im_/http://static.ak.fbcdn.net/rsrc.php/v1/ym/r/7SL8VJnX_Ub.jpg" alt="" width="217" height="149"/><blockquote><span>Facebook helped our client target a specific audience and offer a solution for their specific needs. Offering college students self storage right at the end of the semester with Facebook Ads helped StorQuest post record-breaking student occupancy rates.</span><div>— Dan Hobin, CEO, G5 Search Marketing</div></blockquote><i class="flag_icon img sp_f57we1 sx_bd9ccd"></i><a class="case_page_link" href="https://web.archive.org/web/20120116204345/http://www.facebook.com/pages/Santa-Monica-CA/StorQuest/52490448966">View StorQuest Page</a></div><div class="clearfix"><p>Facebook Ads makes it easy and cost-effective to quickly set up and manage your campaign. G5 found success setting up a series of Facebook Ad campaigns targeted to college students at 21 campuses prior to Summer break for StorQuest self service storage facilities. Real-time suggested bids for our auction-based system provided guidance that enabled G5 to hone ad effectiveness based on their various targeting filters (age, college level and location).</p><div class="original_ad_container"><img class="original_ad img" src="https://web.archive.org/web/20120116204345im_/http://static.ak.fbcdn.net/rsrc.php/v1/yD/r/_RZ2H3RwV3c.jpg" alt="" width="258" height="128"/>Original ad placed</div><p>The results from StorQuest's Facebook ad campaign were one of their highest performing online advertising efforts:<ul><li>Over 50% increase in total rentals versus prior year at the same store.</li><li>10% conversion rate from visits originating from Facebook Ads.</li><li>On par with Google AdWords on a cost-per-lead and cost-per-customer basis.</li><li>$1.25 CPC delivered $10.25 cost-per-lead.</li><li>$100 average rentals; $600 average life time value per customer.</li></ul></p></div></div><div class="ads_case hide_info" id="ads_case_pagesAds"><h3>Combining marketing solutions on Facebook for a positive ROI.</h3><div class="highlight_box"><h4>Click Through Rate</h4><img class="case_graph img" src="https://web.archive.org/web/20120116204345im_/http://static.ak.fbcdn.net/rsrc.php/v1/yL/r/sZIFae3nkXw.jpg" alt="" width="260" height="150"/><blockquote><span>To date, Facebook has been our best performing ad campaign online. It's hard to beat the low cost of participation and uniquely engaged audience.</span><div>— Damion R. Martin, PR & Marketing</div></blockquote><i class="flag_icon img sp_f57we1 sx_bd9ccd"></i><a class="case_page_link" href="https://web.archive.org/web/20120116204345/http://www.facebook.com/pages/All-Nippon-Airways/43613800535">View Nippon Airways Page</a></div><div class="clearfix"><p>When you have a broader presence on Facebook with Facebook Pages or Facebook Events plus ads for instance, you can turn your advertising message into a trusted referral by including content from a user's friends who are already affiliated with your products. ANA took this approach by creating a Facebook Page to acquire interested users for ongoing messaging opportunities and developing a compelling advertising campaign. ANA used a creative grouping of keywords to target advertising to users specifically interested in traveling and Japanese culture and developed ad creative that resonated with their audience.</p><div class="original_ad_container"><img class="original_ad img" src="https://web.archive.org/web/20120116204345im_/http://static.ak.fbcdn.net/rsrc.php/v1/yB/r/av_VUY_kBVU.jpg" alt="" width="258" height="128"/>Original ad placed</div><p>Average campaigns for ANA result in CTR of 8 - 12%. Facebook Ads resulted in a 25% CTR. Conversions resulted in positive ROI which is unique for ANA considering their product is not an impulse purchase for most people and Japan is not traditionally seen as a leisure destination.</p></div></div></div></div><div class="UITwoColumnLayout_NarrowContent" style="width:160px"><div class="UIFilterList" id="c4f148c016135a2344692487"><div class="UIFilterList_List"><div class="UIFilterList_Item selected " id="audience_item"><a class="UIFilterList_Title UIFilterList_TitleWithoutIcon UIFilterList_ItemLink" href="#" title="Reach Your Audience" onclick="">Reach Your Audience</a><span class="UIFilterList_LoadingIndicator"></span></div><div class="UIFilterList_Item " id="traffic_item"><a class="UIFilterList_Title UIFilterList_TitleWithoutIcon UIFilterList_ItemLink" href="#" title="Easy and Cost-Effective" onclick="">Easy and Cost-Effective</a><span class="UIFilterList_LoadingIndicator"></span></div><div class="UIFilterList_Item " id="pagesAds_item"><a class="UIFilterList_Title 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