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How Leaders Can Support Neurodiverse Talent in The Workplace | Entrepreneur

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(min-width:1536px){.\32xl\:h-64{height:16rem}.\32xl\:w-64{width:16rem}}.\[\&\>a\]\:text-blue-700>a{--tw-text-opacity:1;color:rgb(29 78 216/var(--tw-text-opacity))}.\[\&\>a\]\:underline>a{text-decoration-line:underline} </style> </head> <body onload="incrementPageView()" class="flex flex-col bg-white w-full overflow-x-hidden" x-data="{ flyout: false }" @keydown.escape="flyout = false"> <noscript><iframe src="https://www.googletagmanager.com/ns.html?id=GTM-5SL2L86" height="0" width="0" style="display:none;visibility:hidden"></iframe></noscript> <header id="sitenav" x-data="{ showHeader: true }" x-init=" () => { var lastScrollTop = 0; window.addEventListener('scroll', function(){ var st = window.pageYOffset || document.documentElement.scrollTop; if (st > lastScrollTop) { showHeader = true; } else if (st < lastScrollTop) { showHeader = false; } lastScrollTop = st <= 0 ? 0 : st; }, false); } " class="bg-white drop-shadow z-50 w-full px-1 transition-all duration-100 ease-in relative" 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Include them in our DEI plans. </span> </h1> <div class="flex-none my-4" > <div class="flex items-center justify-between md:text-left"> <div class="flex items-center"> <p class="font-normal uppercase text-sm tracking-wider text-gray-800" > By <a href="/author/nika-white" class="hover:underline uppercase font-semibold tracking-wider text-blue-600" > Nika White </a> <span class="block sm:inline-block mt-1 sm:mt-0 sm:ml-2"> Edited by Maria Bailey </span> <time class="block lg:inline-block mt-1 lg:mt-0 lg:ml-2" datetime="2022-10-17 23:30:00" content="2022-10-17T23:30:00+00:00"> Oct 17, 2022 </time> </p> </div> <div id="nativeshare" class="items-center hidden sm:flex"> <p class="font-semibold text-gray-800"> Share </p> <button onclick='shareThis()' aria-label="copy" title="copy" target="_blank" rel="noopener" class="rounded-full inline-flex justify-center items-center hover:shadow-md text-gray-800 bg-gray-100 hover:bg-gray-500 hover:text-white ml-1 share-button cursor-pointer h-12 w-12 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Use code <span class="text-white font-bold underline">SAVE50</span> at checkout.<sup>*</sup></p> <span class=" w-auto " > <a href='https://info.entrepreneur.com/subscribe?utm_campaign=Cyber-Monday-Sale-2024&utm_source=Website&utm_medium=Article-Promo&utm_content=Widget' class="items-center border text-lg font-medium text-black bg-yellow-300 hover:bg-yellow-400 focus:outline-white focus:outline-offset-2 focus:outline-slate-900 active:bg-yellow-400 no-underline border-transparent shadow-md rounded w-auto small px-4 py-2 text-sm my-2 py-0 inline-flex" > <span class="" > Claim Offer </span> </a> </span> <p class="mx-auto my-0 text-xs text-center"><sup>*</sup>Offer only available to new subscribers</p> </div> </div> <p class="font-normal italic text-sm text-gray-600 mb-4"> Opinions expressed by Entrepreneur contributors are their own. </p> <div class="gate-check first-letter:float-left first-letter:text-8xl first-letter:pr-1 first-letter:-mt-1 first-letter:font-black first-letter:text-gray-500 prose prose-blue max-w-3xl text-lg leading-relaxed mb-12"> <p>When we think of <a href="https://www.entrepreneur.com/leadership/diversity-equity-and-inclusion-initiatives-are-incomplete/420110" rel="follow" target="_self">diversity, equity and inclusion (DEI)</a>, we often think of race, gender, sexual orientation and physical disability. But what about mental and cognitive diversity? These days, more and more people are coming out as neurodiverse. An estimated <a href="https://www.ncbi.nlm.nih.gov/pmc/articles/PMC7732033/" rel="nofollow noopener" target="_blank">15-20% of people</a> worldwide are neurodivergent and that could include folks in your workplace.</p><p>While <a href="https://www.entrepreneur.com/leadership/6-ways-to-lead-on-neurodiversity-in-the-workplace/427283" rel="follow" target="_self">neurodiversity</a> qualifies as part of the Americans with Disabilities Act Amendments Act (ADAAA), what a neurodivergent person may need in order to feel welcomed, safe and productive at work may differ from what's available. What can we do as entrepreneurs and business owners to <a href="https://www.entrepreneur.com/business-news/may-is-mental-health-awareness-month-how-you-can-be-an-ally/427844" rel="follow" target="_self">support</a> neurodiverse folks in the workplace and include them in our DEI plans? As a diversity and inclusion practitioner for more than 20 years, I'll share the answers to these questions — and more — in this article.</p><h2>What is neurodiversity?</h2><p>According to the <a href="https://my.clevelandclinic.org/health/symptoms/23154-neurodivergent" rel="nofollow noopener" target="_blank">Cleveland Clinic</a>, "the term 'neurodivergent' describes people whose brain differences affect how their brain works. That means they have different strengths and challenges from people whose brains don't have those differences. The possible differences include medical disorders, learning disabilities and other conditions."</p><style> .adbox div { display: flex; align-items: center; justify-content: center; } </style> <div class="adbox flex-none box-content text-center native min-h-[50px] sm:min-h-[90px]" id="IhhJcTuFvV54gyj" data-key="native" data-pos="ab-ntv-0" data-display="article" > <script> function loadAdId_IhhJcTuFvV54gyj() { googletag.cmd.push(() => { const adSlot = googletag .defineSlot(window.unitName, 'fluid', 'IhhJcTuFvV54gyj') .addService(googletag.pubads()) .setTargeting('display','article') .setTargeting('pos','ab-ntv-0'); googletag.pubads().enableSingleRequest(); googletag.enableServices(); googletag.display('IhhJcTuFvV54gyj'); }); } </script> </div> <p>In a nutshell, <a href="https://www.entrepreneur.com/leadership/5-steps-to-building-a-supportive-and-inclusive-workplace/394725" rel="follow" target="_self">neurodiversity</a> is a different functioning of the brain that can affect someone's social skills, ability to focus and a host of other issues. Folks who are neurodivergent may also have:</p><ul><li>ADHD</li><li>Learning disabilities</li><li>Autism</li><li>Tourette's syndrome</li><li><a href="https://www.medicalnewstoday.com/articles/what-does-neurotypical-mean#neurodivergent" rel="nofollow noopener" target="_blank">Other conditions</a></li></ul><p>We've all worked with folks with ADHD, autism and other conditions for a while now, but we may not have known how to create environments that allowed them to produce their best work or showcase their best selves. That's where including them in our DEI plans can be useful. But first, we should talk about how neurodiversity can show up in the workplace and ways we can create a more inclusive environment for neurodiverse individuals.</p><div class="adbox flex-none box-content text-center a2ad py-4 sm:py-6 min-h-[50px] sm:min-h-[90px]" id="xh4itxP7Lj5Msmw" data-key="a2ad" data-pos="ab-0" > <script> function loadAdId_xh4itxP7Lj5Msmw() { googletag.cmd.push(() => { const adSlot = googletag .defineSlot(window.unitName, [[300, 250], [728, 90]], 'xh4itxP7Lj5Msmw') .addService(googletag.pubads()) .setTargeting('pos','ab-0'); const sizeMap = googletag .sizeMapping() .addSize([1200, 300], [[728,90],[300,250],[2,1]]) .addSize([1024, 300], [[728,90],[300,250],[2,1]]) .addSize([768, 300], [[728,90],[300,600],[300,250],[2,1]]) .addSize([0, 300], [[300,50],[320,50],[300,100],[320,100],[320,250],[2,1],[1,2]]) .build(); adSlot.defineSizeMapping(sizeMap); googletag.display('xh4itxP7Lj5Msmw'); }); } </script> </div> <p><b>Related: </b><a href="https://www.entrepreneur.com/leadership/5-steps-to-building-a-supportive-and-inclusive-workplace/394725" rel="follow" target="_self"><b>5 Steps to Building a Supportive and Inclusive Workplace for Neurodiverse Employees</b></a></p><h2>How neurodiversity shows up in the workplace</h2><p>One reason neurodiversity may be overlooked in DEI is that people don't know what it <i>actually</i> looks like in real life. If we can't identify neurodiversity in the office, how can we expect to adapt our policies, practices and culture?</p><p>Here are three scenarios describing how neurodiversity may look in the workplace.</p><ul><li>Employee #1 may be mildly autistic but doesn't show typical symptoms at work. But at home, they may be antisocial which may impact their work relationships.</li><li>Employee #2 may be neurodivergent and struggle with job interviews. However, once on the job, their skillset shines and they perform outstanding work.</li><li>Employee #3 may struggle with focusing in noisy environments, but having quiet rooms to work in can support them in producing their best work.</li></ul><p>Each employee in these scenarios adapted differently to their environment and found their own way to thrive in the workplace. However, neurodivergent folks shouldn't have to do all of the work to adapt. Here are a few ways your organization can take the weight off of their shoulders and help them thrive in the workplace.</p><div class="adbox flex-none box-content text-center a2ad py-4 sm:py-6 min-h-[50px] sm:min-h-[90px]" id="jzOLzbjy4mcY1YL" data-key="a2ad" data-pos="ab-1" > <script> function loadAdId_jzOLzbjy4mcY1YL() { googletag.cmd.push(() => { const adSlot = googletag .defineSlot(window.unitName, [[300, 250], [728, 90]], 'jzOLzbjy4mcY1YL') .addService(googletag.pubads()) .setTargeting('pos','ab-1'); const sizeMap = googletag .sizeMapping() .addSize([1200, 300], [[728,90],[300,250],[2,1]]) .addSize([1024, 300], [[728,90],[300,250],[2,1]]) .addSize([768, 300], [[728,90],[300,600],[300,250],[2,1]]) .addSize([0, 300], [[300,50],[320,50],[300,100],[320,100],[320,250],[2,1],[1,2]]) .build(); adSlot.defineSizeMapping(sizeMap); googletag.display('jzOLzbjy4mcY1YL'); }); } </script> </div> <h2>4 ways to support neurodivergent individuals at work</h2><p>Keep in mind that each individual is different, as illustrated in the examples above. There's no one-size-fits-all when it comes to supporting employees, whether they're neurodivergent or not. However, there are a few ways you can keep a listening ear open and become more attentive to the needs of neurodivergent workers.</p><h2>1. Find a manager or employee to be their success partner and ally</h2><p>If there's a manager or someone who works side-by-side with a neurodivergent individual, make it a point to train that person on how to practice active listening and <a href="https://www.entrepreneur.com/living/why-microsoft-chase-and-others-are-hiring-more-people-with/302110" rel="follow" target="_self">compassionate communication</a>. I usually suggest hosting team talks for situations where listening and receiving feedback are helpful in solving inclusivity issues. However, for individuals, it can feel isolating and "outing" to have group conversations about inclusion and be the "only one" with a particular identity at the table.</p><p>For individuals, it's better to have one-on-one conversations with someone they trust who can offer a listening ear. A manager is an ideal candidate to be a <a href="https://www.entrepreneur.com/leadership/managing-a-black-woman-heres-how-to-become-her-success/398573" rel="follow" target="_self">successful partner or ally</a> because managers are charged with listening to their employees' needs and have the simultaneous authority to access leadership and request inclusive policy and practice changes. This is an example of when compassionate listening meets action.</p><p><b>Related: </b><a href="https://www.entrepreneur.com/leadership/heres-how-to-have-the-most-powerful-dei-conversations/404433" rel="follow" target="_self"><b>Here's How to Have the Most Powerful DEI Conversations</b></a></p><div class="adbox flex-none box-content text-center a2ad py-4 sm:py-6 min-h-[50px] sm:min-h-[90px]" id="Iwmiwg6ZhRbEqc2" data-key="a2ad" data-pos="ab-2" > <script> function loadAdId_Iwmiwg6ZhRbEqc2() { googletag.cmd.push(() => { const adSlot = googletag .defineSlot(window.unitName, [[300, 250], [728, 90]], 'Iwmiwg6ZhRbEqc2') .addService(googletag.pubads()) .setTargeting('pos','ab-2'); const sizeMap = googletag .sizeMapping() .addSize([1200, 300], [[728,90],[300,250],[2,1]]) .addSize([1024, 300], [[728,90],[300,250],[2,1]]) .addSize([768, 300], [[728,90],[300,600],[300,250],[2,1]]) .addSize([0, 300], [[300,50],[320,50],[300,100],[320,100],[320,250],[2,1],[1,2]]) .build(); adSlot.defineSizeMapping(sizeMap); googletag.display('Iwmiwg6ZhRbEqc2'); }); } </script> </div> <h2>2. Design different physical spaces that accommodate various employee preferences</h2><p>One way your business can be mindful of neurodiversity is to create dynamic spaces in the office that meet various work needs. Workspaces can be quite important to neurodivergent individuals. Some may prefer to be alone in a closed-door office while others may prefer a certain style of furniture, wall colors or a pleasant aroma.</p><p>Creating physical workspaces that meet the needs of group meetings, individual working and pleasant places to rest can stimulate and calm certain individuals in the workplace. The best part is, that having different spaces will help not only neurodivergent individuals but neurotypical employees, too. Building dynamic spaces can help all employees find their best working environment and feel comfortable completing their tasks.</p><p>The goal is to create spaces that support, not inhibit, workers with different working styles to do their best work. Creating dynamic physical spaces can be an investment in your employees' wellbeing as well as their inclusion and comfort.</p><h2>3. Avoid labeling neurodivergent people as "different" or othering them</h2><p>One mistake we make as employees and business owners is wanting to categorize individuals and put them into boxes. I shared earlier that neurodiversity can sometimes overlap with ADHD, autism and Tourette's syndrome. While that's true, it's important not to "out" or label neurodivergent people as different or as having "different needs."</p><div class="adbox flex-none box-content text-center a2ad py-4 sm:py-6 min-h-[50px] sm:min-h-[90px]" id="eng0y8cVGIPq9zw" data-key="a2ad" data-pos="ab-3" > <script> function loadAdId_eng0y8cVGIPq9zw() { googletag.cmd.push(() => { const adSlot = googletag .defineSlot(window.unitName, [[300, 250], [728, 90]], 'eng0y8cVGIPq9zw') .addService(googletag.pubads()) .setTargeting('pos','ab-3'); const sizeMap = googletag .sizeMapping() .addSize([1200, 300], [[728,90],[300,250],[2,1]]) .addSize([1024, 300], [[728,90],[300,250],[2,1]]) .addSize([768, 300], [[728,90],[300,600],[300,250],[2,1]]) .addSize([0, 300], [[300,50],[320,50],[300,100],[320,100],[320,250],[2,1],[1,2]]) .build(); adSlot.defineSizeMapping(sizeMap); googletag.display('eng0y8cVGIPq9zw'); }); } </script> </div> <p>As leaders, we have to walk a fine line between supplying workers with what they need to do their jobs while making sure they don't feel exposed or embarrassed by making personal requests for their work and wellbeing.</p><p>Be sure to train managers and fellow employees who work with neurodivergent people on how to be sensitive to their needs and embrace their requests without othering them. As mentioned earlier, while one change to the physical or cultural environment may benefit a particular neurodivergent person, it may also be appreciated by other employees.</p><p><b>Related: </b><a href="https://www.entrepreneur.com/growing-a-business/how-to-talk-about-disability-diversity-in-the-workplace/383409" rel="follow" target="_self"><b>How to Talk About Disability Diversity in the Workplace</b></a><b></b></p><h2>4. Encourage other employees to value the different working styles of others</h2><p>The challenges organizations face when adapting to neurodiversity in the workplace may actually begin with fellow employees. Not everyone may be as intentional as leadership when creating an <a href="https://www.entrepreneur.com/growing-a-business/how-to-create-a-more-inclusive-workplace/296635" rel="follow" target="_self">inclusive workplace</a>. Some employees may not understand why a certain individual chooses to be alone in their office while company functions are occurring or why an individual is so sensitive to the noise of the coffee maker in the background.</p><div class="adbox flex-none box-content text-center a2ad py-4 sm:py-6 min-h-[50px] sm:min-h-[90px]" id="5xJcdJRExsjFlOv" data-key="a2ad" data-pos="ab-4" > <script> function loadAdId_5xJcdJRExsjFlOv() { googletag.cmd.push(() => { const adSlot = googletag .defineSlot(window.unitName, [[300, 250], [728, 90]], '5xJcdJRExsjFlOv') .addService(googletag.pubads()) .setTargeting('pos','ab-4'); const sizeMap = googletag .sizeMapping() .addSize([1200, 300], [[728,90],[300,250],[2,1]]) .addSize([1024, 300], [[728,90],[300,250],[2,1]]) .addSize([768, 300], [[728,90],[300,600],[300,250],[2,1]]) .addSize([0, 300], [[300,50],[320,50],[300,100],[320,100],[320,250],[2,1],[1,2]]) .build(); adSlot.defineSizeMapping(sizeMap); googletag.display('5xJcdJRExsjFlOv'); }); } </script> </div> <p>Instead of leadership overlooking employees judging or looking down upon individuals who are neurodivergent, host a training or workshop that can help them spot the behaviors of neurodivergent individuals and find ways to be compassionate and respectful in those scenarios.</p><p>A warm, inclusive and compassionate work culture can make or break a neurodivergent individual's ability to work and thrive. Sometimes having allies and success partners amongst fellow employees can be an invaluable support system to a neurodivergent person — even when leadership hasn't quite caught on yet.</p><h2>Final thoughts</h2><p>As you think through your DEI plans and strategies, you may be thinking of how your organization can support racial, ethnic, gender and sexual orientation minorities. However, don't forget about those with mental and cognitive disabilities that may not be as apparent. These individuals are in need of the same respect and inclusion.</p><p>Create an <a href="https://www.entrepreneur.com/growing-a-business/5-ways-you-can-create-a-more-inclusive-workplace/299531" rel="follow" target="_self">environment</a> where employees and team members with physical and mental disabilities can feel supported. This can include physical spaces that smell, feel or sound a certain way. Or it can be training managers and employees on what allyship looks like for neurodivergent individuals. No matter how you do it, keep folks with mental disabilities in your DEI plans this year and beyond.</p> </div> </article> <div class="mx-auto mb-8"> <style> .adbox div { display: flex; align-items: center; justify-content: center; } </style> <div class="adbox flex-none box-content text-center py-4 sm:py-6 min-h-[50px] sm:min-h-[90px]" id="AP1iwLpN7Pxlaga" data-key="horizontal" data-pos="" > <script> function loadAdId_AP1iwLpN7Pxlaga() { googletag.cmd.push(() => { const adSlot = googletag .defineSlot(window.unitName, [[300, 250], [728, 90]], 'AP1iwLpN7Pxlaga') .addService(googletag.pubads()) .setTargeting('pos',''); const sizeMap = googletag .sizeMapping() .addSize([1200, 300], [[728,90],[970,90],[970,250]]) .addSize([1024, 300], [[728,90],[970,90],[970,250]]) .addSize([768, 300], [[728,90]]) .addSize([0, 300], [[300,50],[320,50]]) .build(); adSlot.defineSizeMapping(sizeMap); googletag.display('AP1iwLpN7Pxlaga'); }); } </script> </div> </div> <div class="max-w-3xl mx-auto mb-16"> <div 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src="data:image/gif;base64,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" data-src="https://assets.entrepreneur.com/content/1x1/300/1706833546-NikaHeadshot.jpg?format=pjeg&auto=webp&width=100&height=100&crop=1:1" class="z-0 w-full lazyload shadow rounded-full w-24 h-24 bg-white mt-1" width="100" height="100" alt="" alt="" /> </div> </a> <div> <a href="/author/nika-white" class="text-2xl font-bold hover:underline">Nika White</a> <p class="text-base uppercase text-gray-600 font-bold">Entrepreneur Leadership Network&reg; Contributor</p> <p class="text-base text-gray-600">President &amp; CEO</p> </div> </div> <div class="prose prose-blue text-lg mt-4"> Dr. Nika White is a national authority and fearless advocate for diversity, equity and inclusion. 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But don&#039;t worry — there&#039;s a better way. </p> </div> <div class="flex-none mt-4"> <div class="flex items-center md:text-left group"> <a href="/author/ben-angel" class="inline-flex h-10 w-10 items-center hover:underline" aria-label="learn more about Ben Angel" tracking-page="article-Basic-435661" tracking-section="popular" tracking-element="author" tracking-action="click" > <div class=" relative overflow-hidden flex-none"> <picture> <source data-srcset="https://assets.entrepreneur.com/content/1x1/300/1708472454-BenAngelHeadshot.jpg?format=pjeg&auto=webp&crop=1:1&width=48&height=48" media="(min-width: 100px)" /> <img src="data:image/gif;base64,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" data-src="https://assets.entrepreneur.com/content/1x1/300/1708472454-BenAngelHeadshot.jpg" class="z-0 w-full lazyload h-10 w-10 rounded-full shadow mr-3 flex-none hover:drop-shadow-md transition ease-in-out duration-150" width="100" height="100" alt="" alt="" /> </picture> </div> <div class="font-normal uppercase text-sm flex-none hover:underline text-gray-800" > By Ben Angel </div> </a> </div> </div> </div> </div> <div class="flex flex-row-reverse mb-12"> <div class="flex-none block ml-4"> <a href="/starting-a-business/need-a-business-idea-here-are-55/201588" aria-labelledby="most-popular1" tracking-page="article-Basic-435661" tracking-section="popular" tracking-element="image" tracking-action="click" class="relative block " > <div class=" relative mb-4 shadow rounded-lg overflow-hidden flex-none"> <picture> <source data-srcset="https://assets.entrepreneur.com/content/3x2/2000/1710510575-63-small-business-ideas-1168206677.jpg?format=pjeg&auto=webp&crop=1:1&width=125&height=125" media="(min-width: 768px)" /> <source data-srcset="https://assets.entrepreneur.com/content/3x2/2000/1710510575-63-small-business-ideas-1168206677.jpg?format=pjeg&auto=webp&crop=1:1&width=75&height=75" media="(min-width: 100px)" /> <img src="data:image/gif;base64,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" data-src="https://assets.entrepreneur.com/content/3x2/2000/1710510575-63-small-business-ideas-1168206677.jpg" class="z-0 w-full lazyload hover:drop-shadow-md transition ease-in-out duration-150" width="125" height="125" alt="" alt="" /> </picture> </div> </a> </div> <div class="flex flex-col flex-grow flex-1"> <div> <div class="flex items-center uppercase font-semibold tracking-widest leading-none text-xs lg:text-sm pb-2 text-gray-600"> Business Ideas </div> <h3 id="most-popular1" class="tracking-tight leading-6 font-semibold lg:leading-7 pb-2 text-gray-800 hover:underline text-lg lg:text-xl"> <a href="/starting-a-business/need-a-business-idea-here-are-55/201588" tracking-page="article-Basic-435661" tracking-section="popular" tracking-element="headline" tracking-action="click" class="block" > 63 Small Business Ideas to Start in 2024 </a> </h3> <p class="leading-6 tracking-[-0.0125em] block text-gray-600 text-base "> We put together a list of the best, most profitable small business ideas for entrepreneurs to pursue in 2024. </p> </div> <div class="flex-none mt-4"> <div class="flex items-center md:text-left group"> <a href="/author/eve-gumpel" class="inline-flex h-10 w-10 items-center hover:underline" aria-label="learn more about Eve Gumpel" tracking-page="article-Basic-435661" tracking-section="popular" tracking-element="author" tracking-action="click" > <div class=" relative overflow-hidden flex-none"> <picture> <source data-srcset="https://assets.entrepreneur.com/content/3x2/2000/20160408155709-default-hero-entrepreneur.png?format=pjeg&auto=webp&crop=1:1&width=48&height=48" media="(min-width: 100px)" /> <img src="data:image/gif;base64,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" data-src="https://assets.entrepreneur.com/content/3x2/2000/20160408155709-default-hero-entrepreneur.png" class="z-0 w-full lazyload h-10 w-10 rounded-full shadow mr-3 flex-none hover:drop-shadow-md transition ease-in-out duration-150" width="100" height="100" alt="" alt="" /> </picture> </div> <div class="font-normal uppercase text-sm flex-none hover:underline text-gray-800" > By Eve Gumpel </div> </a> </div> </div> </div> </div> <div class="flex flex-row-reverse mb-12"> <div class="flex-none block ml-4"> <a href="/business-news/billionaires-elon-musk-and-jeff-bezos-fighting-again-on-x/483370" aria-labelledby="most-popular2" tracking-page="article-Basic-435661" tracking-section="popular" tracking-element="image" tracking-action="click" class="relative block " > <div class=" relative mb-4 shadow rounded-lg overflow-hidden flex-none"> <picture> <source data-srcset="https://assets.entrepreneur.com/content/3x2/2000/1732299169-Bezos-Musk-GettyImages-17565289781.jpg?format=pjeg&auto=webp&crop=1:1&width=125&height=125" media="(min-width: 768px)" /> <source data-srcset="https://assets.entrepreneur.com/content/3x2/2000/1732299169-Bezos-Musk-GettyImages-17565289781.jpg?format=pjeg&auto=webp&crop=1:1&width=75&height=75" media="(min-width: 100px)" /> <img src="data:image/gif;base64,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" data-src="https://assets.entrepreneur.com/content/3x2/2000/1732299169-Bezos-Musk-GettyImages-17565289781.jpg" class="z-0 w-full lazyload hover:drop-shadow-md transition ease-in-out duration-150" width="125" height="125" alt="" alt="" /> </picture> </div> </a> </div> <div class="flex flex-col flex-grow flex-1"> <div> <div class="flex items-center uppercase font-semibold tracking-widest leading-none text-xs lg:text-sm pb-2 text-gray-600"> Business News </div> <h3 id="most-popular2" class="tracking-tight leading-6 font-semibold lg:leading-7 pb-2 text-gray-800 hover:underline text-lg lg:text-xl"> <a href="/business-news/billionaires-elon-musk-and-jeff-bezos-fighting-again-on-x/483370" tracking-page="article-Basic-435661" tracking-section="popular" tracking-element="headline" tracking-action="click" class="block" > The Two Richest People in the World Are Fighting on Social Media Again </a> </h3> <p class="leading-6 tracking-[-0.0125em] block text-gray-600 text-base "> Jeff Bezos and Elon Musk had a new, contentious exchange on X. </p> </div> <div class="flex-none mt-4"> <div class="flex items-center md:text-left group"> <a href="/author/sherin-shibu" class="inline-flex h-10 w-10 items-center hover:underline" aria-label="learn more about Sherin Shibu" tracking-page="article-Basic-435661" tracking-section="popular" tracking-element="author" tracking-action="click" > <div class=" relative overflow-hidden flex-none"> <picture> <source data-srcset="https://assets.entrepreneur.com/content/1x1/300/1711728330-SherinShibu.jpg?format=pjeg&auto=webp&crop=1:1&width=48&height=48" media="(min-width: 100px)" /> <img src="data:image/gif;base64,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" data-src="https://assets.entrepreneur.com/content/1x1/300/1711728330-SherinShibu.jpg" class="z-0 w-full lazyload h-10 w-10 rounded-full shadow mr-3 flex-none hover:drop-shadow-md transition ease-in-out duration-150" width="100" height="100" alt="" alt="" /> </picture> </div> <div class="font-normal uppercase text-sm flex-none hover:underline text-gray-800" > By Sherin Shibu </div> </a> </div> </div> </div> </div> <div class="flex flex-row-reverse mb-12"> <div class="flex-none block ml-4"> <a href="/starting-a-business/why-are-so-many-course-creators-struggling/481257" aria-labelledby="most-popular3" tracking-page="article-Basic-435661" tracking-section="popular" tracking-element="image" tracking-action="click" class="relative block " > <div class=" relative mb-4 shadow rounded-lg overflow-hidden flex-none"> <picture> <source data-srcset="https://assets.entrepreneur.com/content/3x2/2000/1732213487-course-creation-hardships-1124-g1345111935.jpg?format=pjeg&auto=webp&crop=1:1&width=125&height=125" media="(min-width: 768px)" /> <source data-srcset="https://assets.entrepreneur.com/content/3x2/2000/1732213487-course-creation-hardships-1124-g1345111935.jpg?format=pjeg&auto=webp&crop=1:1&width=75&height=75" media="(min-width: 100px)" /> <img src="data:image/gif;base64,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" data-src="https://assets.entrepreneur.com/content/3x2/2000/1732213487-course-creation-hardships-1124-g1345111935.jpg" class="z-0 w-full lazyload hover:drop-shadow-md transition ease-in-out duration-150" width="125" height="125" alt="" alt="" /> </picture> </div> </a> </div> <div class="flex flex-col flex-grow flex-1"> <div> <div class="flex items-center uppercase font-semibold tracking-widest leading-none text-xs lg:text-sm pb-2 text-gray-600"> Starting a Business </div> <h3 id="most-popular3" class="tracking-tight leading-6 font-semibold lg:leading-7 pb-2 text-gray-800 hover:underline text-lg lg:text-xl"> <a href="/starting-a-business/why-are-so-many-course-creators-struggling/481257" tracking-page="article-Basic-435661" tracking-section="popular" tracking-element="headline" tracking-action="click" class="block" > Why Are So Many Course Creators Struggling if It&#039;s &#039;Such an Easy Business&#039;? Here&#039;s the Truth Behind the $800 Billion Industry </a> </h3> <p class="leading-6 tracking-[-0.0125em] block text-gray-600 text-base "> Creating an online course is so easy — at least, that&#039;s what many &quot;gurus&quot; would like you to believe. There&#039;s a lot of potential in the $800 billion industry, but here&#039;s why so many course creators are struggling. </p> </div> <div class="flex-none mt-4"> <div class="flex items-center md:text-left group"> <a href="/author/nicki-krawczyk" class="inline-flex h-10 w-10 items-center hover:underline" aria-label="learn more about Nicki Krawczyk" tracking-page="article-Basic-435661" tracking-section="popular" tracking-element="author" tracking-action="click" > <div class=" relative overflow-hidden flex-none"> <picture> <source data-srcset="https://assets.entrepreneur.com/content/1x1/300/1666884653-NewHeadshot2copy.jpg?format=pjeg&auto=webp&crop=1:1&width=48&height=48" media="(min-width: 100px)" /> <img src="data:image/gif;base64,R0lGODlhAQABAIAAAJSjuAAAACH/C1hNUCBEYXRhWE1QPD94cGFja2V0IGJlZ2luPSLvu78iIGlkPSJXNU0wTXBDZWhpSHpyZVN6TlRjemtjOWQiPz4gPHg6eG1wbWV0YSB4bWxuczp4PSJhZG9iZTpuczptZXRhLyIgeDp4bXB0az0iQWRvYmUgWE1QIENvcmUgNi4wLWMwMDIgMTE2LjE2NDc2NiwgMjAyMS8wMi8xOS0yMzoxMDowNyAgICAgICAgIj4gPHJkZjpSREYgeG1sbnM6cmRmPSJodHRwOi8vd3d3LnczLm9yZy8xOTk5LzAyLzIyLXJkZi1zeW50YXgtbnMjIj4gPHJkZjpEZXNjcmlwdGlvbiByZGY6YWJvdXQ9IiIgeG1sbnM6eG1wPSJodHRwOi8vbnMuYWRvYmUuY29tL3hhcC8xLjAvIiB4bWxuczp4bXBNTT0iaHR0cDovL25zLmFkb2JlLmNvbS94YXAvMS4wL21tLyIgeG1sbnM6c3RSZWY9Imh0dHA6Ly9ucy5hZG9iZS5jb20veGFwLzEuMC9zVHlwZS9SZXNvdXJjZVJlZiMiIHhtcDpDcmVhdG9yVG9vbD0iQWRvYmUgUGhvdG9zaG9wIDIxLjIgKE1hY2ludG9zaCkiIHhtcE1NOkluc3RhbmNlSUQ9InhtcC5paWQ6QzI0Rjk3MjdEMzk1MTFFQjg1REFBNjk1MDNFMDY0MzEiIHhtcE1NOkRvY3VtZW50SUQ9InhtcC5kaWQ6QzI0Rjk3MjhEMzk1MTFFQjg1REFBNjk1MDNFMDY0MzEiPiA8eG1wTU06RGVyaXZlZEZyb20gc3RSZWY6aW5zdGFuY2VJRD0ieG1wLmlpZDpDMjRGOTcyNUQzOTUxMUVCODVEQUE2OTUwM0UwNjQzMSIgc3RSZWY6ZG9jdW1lbnRJRD0ieG1wLmRpZDpDMjRGOTcyNkQzOTUxMUVCODVEQUE2OTUwM0UwNjQzMSIvPiA8L3JkZjpEZXNjcmlwdGlvbj4gPC9yZGY6UkRGPiA8L3g6eG1wbWV0YT4gPD94cGFja2V0IGVuZD0iciI/PgH//v38+/r5+Pf29fTz8vHw7+7t7Ovq6ejn5uXk4+Lh4N/e3dzb2tnY19bV1NPS0dDPzs3My8rJyMfGxcTDwsHAv769vLu6ubi3trW0s7KxsK+urayrqqmop6alpKOioaCfnp2cm5qZmJeWlZSTkpGQj46NjIuKiYiHhoWEg4KBgH9+fXx7enl4d3Z1dHNycXBvbm1sa2ppaGdmZWRjYmFgX15dXFtaWVhXVlVUU1JRUE9OTUxLSklIR0ZFRENCQUA/Pj08Ozo5ODc2NTQzMjEwLy4tLCsqKSgnJiUkIyIhIB8eHRwbGhkYFxYVFBMSERAPDg0MCwoJCAcGBQQDAgEAACH5BAAAAAAALAAAAAABAAEAAAICRAEAOw==" data-src="https://assets.entrepreneur.com/content/1x1/300/1666884653-NewHeadshot2copy.jpg" class="z-0 w-full lazyload h-10 w-10 rounded-full shadow mr-3 flex-none hover:drop-shadow-md transition ease-in-out duration-150" width="100" height="100" alt="" alt="" /> </picture> </div> <div class="font-normal uppercase text-sm flex-none hover:underline text-gray-800" > By Nicki Krawczyk </div> </a> </div> </div> </div> </div> <div class="flex flex-row-reverse mb-12"> <div class="flex-none block ml-4"> <a href="/money-finance/why-donald-trumps-business-first-policies-trump-harris/483151" aria-labelledby="most-popular4" tracking-page="article-Basic-435661" tracking-section="popular" tracking-element="image" tracking-action="click" class="relative block " > <div class=" relative mb-4 shadow rounded-lg overflow-hidden flex-none"> <picture> <source data-srcset="https://assets.entrepreneur.com/content/3x2/2000/1732302019-trump-business-first-policies-1124-g2182950277.jpg?format=pjeg&auto=webp&crop=1:1&width=125&height=125" media="(min-width: 768px)" /> <source data-srcset="https://assets.entrepreneur.com/content/3x2/2000/1732302019-trump-business-first-policies-1124-g2182950277.jpg?format=pjeg&auto=webp&crop=1:1&width=75&height=75" media="(min-width: 100px)" /> <img src="data:image/gif;base64,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" data-src="https://assets.entrepreneur.com/content/3x2/2000/1732302019-trump-business-first-policies-1124-g2182950277.jpg" class="z-0 w-full lazyload hover:drop-shadow-md transition ease-in-out duration-150" width="125" height="125" alt="" alt="" /> </picture> </div> </a> </div> <div class="flex flex-col flex-grow flex-1"> <div> <div class="flex items-center uppercase font-semibold tracking-widest leading-none text-xs lg:text-sm pb-2 text-gray-600"> Money &amp; Finance </div> <h3 id="most-popular4" class="tracking-tight leading-6 font-semibold lg:leading-7 pb-2 text-gray-800 hover:underline text-lg lg:text-xl"> <a href="/money-finance/why-donald-trumps-business-first-policies-trump-harris/483151" tracking-page="article-Basic-435661" tracking-section="popular" tracking-element="headline" tracking-action="click" class="block" > Why Donald Trump&#039;s Business-First Policies Trump Harris&#039; Consumer-Centric Approach </a> </h3> <p class="leading-6 tracking-[-0.0125em] block text-gray-600 text-base "> President Donald Trump&#039;s pro-business agenda is packed with policy moves encouraging investment to drive economic growth. The next Congress has a unique opportunity to support entrepreneurship and innovation, improving U.S. competitiveness with the rest of the world. </p> </div> <div class="flex-none mt-4"> <div class="flex items-center md:text-left group"> <a href="/author/tom-wheelwright" class="inline-flex h-10 w-10 items-center hover:underline" aria-label="learn more about Tom Wheelwright" tracking-page="article-Basic-435661" tracking-section="popular" tracking-element="author" tracking-action="click" > <div class=" relative overflow-hidden flex-none"> <picture> <source data-srcset="https://assets.entrepreneur.com/content/1x1/300/20160812153248-TomWheelwright-ProVisionWealth-Headshot.jpeg?format=pjeg&auto=webp&crop=1:1&width=48&height=48" media="(min-width: 100px)" /> <img src="data:image/gif;base64,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" data-src="https://assets.entrepreneur.com/content/1x1/300/20160812153248-TomWheelwright-ProVisionWealth-Headshot.jpeg" class="z-0 w-full lazyload h-10 w-10 rounded-full shadow mr-3 flex-none hover:drop-shadow-md transition ease-in-out duration-150" width="100" height="100" alt="" alt="" /> </picture> </div> <div class="font-normal uppercase text-sm flex-none hover:underline text-gray-800" > By Tom Wheelwright </div> </a> </div> </div> </div> </div> <div class="flex flex-row-reverse mb-12"> <div class="flex-none block ml-4"> <a href="/business-news/barbara-corcoran-5-rate-would-make-the-market-go-ballistic/483372" aria-labelledby="most-popular5" tracking-page="article-Basic-435661" tracking-section="popular" tracking-element="image" tracking-action="click" class="relative block " > <div class=" relative mb-4 shadow rounded-lg overflow-hidden flex-none"> <picture> <source 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data-src="https://assets.entrepreneur.com/content/3x2/2000/1732306284-Barb-GettyImages-1235988717.jpg" class="z-0 w-full lazyload hover:drop-shadow-md transition ease-in-out duration-150" width="125" height="125" alt="" alt="" /> </picture> </div> </a> </div> <div class="flex flex-col flex-grow flex-1"> <div> <div class="flex items-center uppercase font-semibold tracking-widest leading-none text-xs lg:text-sm pb-2 text-gray-600"> Business News </div> <h3 id="most-popular5" class="tracking-tight leading-6 font-semibold lg:leading-7 pb-2 text-gray-800 hover:underline text-lg lg:text-xl"> <a href="/business-news/barbara-corcoran-5-rate-would-make-the-market-go-ballistic/483372" tracking-page="article-Basic-435661" tracking-section="popular" tracking-element="headline" tracking-action="click" class="block" > Barbara Corcoran Says This Is the Interest Rate Magic Number That Will Make the Market &#039;Go Ballistic&#039; </a> </h3> <p class="leading-6 tracking-[-0.0125em] block text-gray-600 text-base "> Corcoran said she praying for lower interest rates and people are &quot;tired of waiting.&quot; </p> </div> <div class="flex-none mt-4"> <div class="flex items-center md:text-left group"> <a href="/author/sherin-shibu" class="inline-flex h-10 w-10 items-center hover:underline" aria-label="learn more about Sherin Shibu" tracking-page="article-Basic-435661" tracking-section="popular" tracking-element="author" tracking-action="click" > <div class=" relative overflow-hidden flex-none"> <picture> <source data-srcset="https://assets.entrepreneur.com/content/1x1/300/1711728330-SherinShibu.jpg?format=pjeg&auto=webp&crop=1:1&width=48&height=48" media="(min-width: 100px)" /> <img 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