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src="data:image/gif;base64,R0lGODlhAQABAIAAAAAAAP///yH5BAEAAAAALAAAAAABAAEAAAIBRAA7" decoding="async" data-nimg="fill" style="position:absolute;top:0;left:0;bottom:0;right:0;box-sizing:border-box;padding:0;border:none;margin:auto;display:block;width:0;height:0;min-width:100%;max-width:100%;min-height:100%;max-height:100%;object-fit:cover"/><noscript><img alt="Photo of two members of Trustpilot's Compliance Team working" title="Trust - Combating fake reviews - Header image office" sys="[object Object]" sizes="100vw" srcSet="https://images.ctfassets.net/b7g9mrbfayuu/7IeylvXAoxndEE0kLSoGOz/82f0839283fdc5d49f0a09aade9b6e63/Combating-fake-reviews-header-image.png?q=80&w=640&fm=webp 640w, https://images.ctfassets.net/b7g9mrbfayuu/7IeylvXAoxndEE0kLSoGOz/82f0839283fdc5d49f0a09aade9b6e63/Combating-fake-reviews-header-image.png?q=80&w=750&fm=webp 750w, 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src="https://images.ctfassets.net/b7g9mrbfayuu/7IeylvXAoxndEE0kLSoGOz/82f0839283fdc5d49f0a09aade9b6e63/Combating-fake-reviews-header-image.png?q=80&w=3840&fm=webp" decoding="async" data-nimg="fill" style="position:absolute;top:0;left:0;bottom:0;right:0;box-sizing:border-box;padding:0;border:none;margin:auto;display:block;width:0;height:0;min-width:100%;max-width:100%;min-height:100%;max-height:100%;object-fit:cover" loading="lazy"/></noscript></span></div></div></div></div></div><div class="Background__StyledBackground-sc-budbx4-0 haxPll"><div class="Spacing-sc-nd6fy-0 cYrXlx"><div class="Statements__StatementsWrapper-sc-14mdogj-0 jSPxjs"><div class="Statements__StatementWrapper-sc-14mdogj-1 hysWgQ"><div><div class="Statements__Header-sc-14mdogj-2 JQptF">+88 </div><div class="Statements__SubHeader-sc-14mdogj-3 bLroWL">People safeguarding our platform</div><p class="Statements__Content-sc-14mdogj-4 kixQbk">Our Agents and legal experts help apply our guidelines fairly and equally, while our Tech Team develops and continuously improves the tools and algorithms we need to fight fraud.</p></div></div><div class="Statements__StatementWrapper-sc-14mdogj-1 hysWgQ"><div><div class="Statements__Header-sc-14mdogj-2 JQptF">+2.7 million</div><div class="Statements__SubHeader-sc-14mdogj-3 bLroWL">Fake reviews were removed from our platform in 2021</div><p class="Statements__Content-sc-14mdogj-4 kixQbk">Our automated systems analyze over 100,000 reviews every day on average.</p></div></div><div class="Statements__StatementWrapper-sc-14mdogj-1 hysWgQ"><div><div class="Statements__Header-sc-14mdogj-2 JQptF">+9,000</div><div class="Statements__SubHeader-sc-14mdogj-3 bLroWL">Suspicious reviews flagged by our community each month</div><p class="Statements__Content-sc-14mdogj-4 kixQbk">Consumers can flag reviews as fake, and we’ll investigate.</p></div></div></div></div></div><div class="Background__StyledBackground-sc-budbx4-0 dVIVHi"><div class="Spacing-sc-nd6fy-0 fEPpsR"><div class="Headline__ContentWrapper-sc-1it1fkp-0 bdEmwk"><div class="Headline__ContentHeader-sc-1it1fkp-1 jJatJu"><div class="HeaderSubheader__HeaderWrapper-sc-1g73br4-0 knIond"><h2 class="Headers__Heading-sc-1lr3p22-0 Headers__H2-sc-1lr3p22-3 HeaderSubheader__ContentBlockHeader-sc-1g73br4-2 hupsSt jxOyBi cdCPdb">Fighting fake reviews and misuse</h2></div></div><div class="from-markdown Headline__ContentText-sc-1it1fkp-3 jacsZj"><p class="Markdown__Paragraph-sc-wk78ky-0 jspqsu">We're using a strong combination of dedicated people and clever technology to protect our platform. Our <a href="https://support.trustpilot.com/hc/en-us/articles/115000711088-How-does-our-fraud-detection-software-work-" target="_blank" class="Links__StyledLink-sc-nzv42-0 kviPJC">customized fraud detection software</a> automatically detects suspicious reviews and removes fakes. We've spent years developing and fine-tuning the advanced algorithms and AI that form its foundation, and continue to invest heavily in this area. Our software is backed by <a href="https://support.trustpilot.com/hc/en-us/articles/205084368-Trustpilot-s-Content-Integrity-Team" target="_blank" class="Links__StyledLink-sc-nzv42-0 kviPJC">trained experts</a> to investigate reports of misuse.</p></div></div></div></div><div class="Background__StyledBackground-sc-budbx4-0 dVIVHi"><div class="Spacing-sc-nd6fy-0 fHhSDp"><div class="TwoColSquareContent__TwoColContentContainer-sc-1xeai0h-0 bkzqou"><div class="TwoColSquareContent__Container-sc-1xeai0h-1 kxOQNl"><img src="https://images.ctfassets.net/b7g9mrbfayuu/2dJOCzbQ1nOJWMLGz8E7JX/a7304dbe0cfebb3b3ac308751b7f9942/Compliance-team-picture.jpg" alt="Photo of two members of Trustpilot's Content Integrity working" loading="lazy" class="TwoColSquareContent__MainImage-sc-1xeai0h-3 hPmpoT"/><div class="TwoColSquareContent__Content-sc-1xeai0h-2 bHcbGI"><h2 class="Headers__Heading-sc-1lr3p22-0 Headers__H2-sc-1lr3p22-3 TwoColSquareContent__Header-sc-1xeai0h-5 hupsSt jxOyBi jggZTf">Content Integrity Team</h2><hr class="TwoColSquareContent__Splitter-sc-1xeai0h-6 bnStrP"/><div class="TwoColSquareContent__MainText-sc-1xeai0h-7 jDnVhl"><div class="from-markdown "><p class="TwoColSquareContent__StyledParagraph-sc-1xeai0h-9 fJzOVR">Our <a href="https://support.trustpilot.com/hc/en-us/articles/205084368-Trustpilot-s-Content-Integrity-Team" target="_blank" class="Links__StyledLink-sc-nzv42-0 kviPJC">Content Integrity Team</a> comes to work every day to help reviewers and businesses understand how best to use our platform.</p> <p class="TwoColSquareContent__StyledParagraph-sc-1xeai0h-9 fJzOVR">Together with our software, this impressive group of skilled multilinguals handles more than 200,000 requests, queries and reports every month, applying our guidelines fairly and equally and interacting with thousands of businesses and consumers across the globe.</p></div></div></div></div><div class="TwoColSquareContent__Container-sc-1xeai0h-1 kxOQNl"><img src="https://images.ctfassets.net/b7g9mrbfayuu/2EPc5q2fsy6xNb7elImZFQ/284862c1b657172e7e754c4e374466a3/Tech-team-picture.jpg" alt="Photo of a member of Trustpilot's Tech Team working" loading="lazy" class="TwoColSquareContent__MainImage-sc-1xeai0h-3 hPmpoT"/><div class="TwoColSquareContent__Content-sc-1xeai0h-2 bHcbGI"><h2 class="Headers__Heading-sc-1lr3p22-0 Headers__H2-sc-1lr3p22-3 TwoColSquareContent__Header-sc-1xeai0h-5 hupsSt jxOyBi jggZTf">Tech Team</h2><hr class="TwoColSquareContent__Splitter-sc-1xeai0h-6 bnStrP"/><div class="TwoColSquareContent__MainText-sc-1xeai0h-7 jDnVhl"><div class="from-markdown "><p class="TwoColSquareContent__StyledParagraph-sc-1xeai0h-9 fJzOVR">We also have a technology team, the TnT Squad, dedicated to developing and fine-tuning our fraud detection software and processes to find new and better ways of weeding out fake reviews and misuse.</p> <p class="TwoColSquareContent__StyledParagraph-sc-1xeai0h-9 fJzOVR">This brainy bunch from all over the world has diverse expertise including engineering and even a physicist who worked at CERN.</p></div></div></div></div><div class="TwoColSquareContent__Container-sc-1xeai0h-1 kxOQNl"><img src="https://images.ctfassets.net/b7g9mrbfayuu/1cB2iuYJF0r6jxgBPnojCD/ce8edfaee96d1837f0fdac84c4bf0c93/Enforcement-team-picture.jpg" alt="Photo of two members of Trustpilot's Enforcement Team working on a sofa" loading="lazy" class="TwoColSquareContent__MainImage-sc-1xeai0h-3 hPmpoT"/><div class="TwoColSquareContent__Content-sc-1xeai0h-2 bHcbGI"><h2 class="Headers__Heading-sc-1lr3p22-0 Headers__H2-sc-1lr3p22-3 TwoColSquareContent__Header-sc-1xeai0h-5 hupsSt jxOyBi jggZTf">Enforcement Team</h2><hr class="TwoColSquareContent__Splitter-sc-1xeai0h-6 bnStrP"/><div class="TwoColSquareContent__MainText-sc-1xeai0h-7 jDnVhl"><div class="from-markdown "><p class="TwoColSquareContent__StyledParagraph-sc-1xeai0h-9 fJzOVR">Supported by our legal experts, Trustpilot’s Enforcement Agents carefully investigate reports of misuse and stay ahead of any attempts to game the system.</p> <p class="TwoColSquareContent__StyledParagraph-sc-1xeai0h-9 fJzOVR">They also report and request removal of advertisements from businesses asking for fake reviews or individuals offering to write them.</p></div></div></div></div><div class="TwoColSquareContent__Container-sc-1xeai0h-1 kxOQNl"><img src="https://images.ctfassets.net/b7g9mrbfayuu/6pM7HoiteaVqEfB8fmFdLn/382edc4947acf87b4b2546811160da80/Help_from_our_community-min.png" alt="Photo of a busy shopping street in Copenhagen with many people walking" loading="lazy" class="TwoColSquareContent__MainImage-sc-1xeai0h-3 hPmpoT"/><div class="TwoColSquareContent__Content-sc-1xeai0h-2 bHcbGI"><h2 class="Headers__Heading-sc-1lr3p22-0 Headers__H2-sc-1lr3p22-3 TwoColSquareContent__Header-sc-1xeai0h-5 hupsSt jxOyBi jggZTf">Help from our community</h2><hr class="TwoColSquareContent__Splitter-sc-1xeai0h-6 bnStrP"/><div class="TwoColSquareContent__MainText-sc-1xeai0h-7 jDnVhl"><div class="from-markdown "><p class="TwoColSquareContent__StyledParagraph-sc-1xeai0h-9 fJzOVR">Detecting problems isn’t an exact science and even though we catch most of what’s out there, we always welcome help from anyone using Trustpilot.</p> <p class="TwoColSquareContent__StyledParagraph-sc-1xeai0h-9 fJzOVR">We have tools enabling consumers and businesses to flag reviews that violate our <a href="https://legal.trustpilot.com/for-reviewers/guidelines-for-reviewers" target="_blank" class="Links__StyledLink-sc-nzv42-0 kviPJC">guidelines</a>, and a whistleblower function that allows anyone who notices fraudulent behavior to <a href="https://support.trustpilot.com/hc/en-us/requests/new" target="_blank" class="Links__StyledLink-sc-nzv42-0 kviPJC">contact us</a>.</p></div></div></div></div></div></div></div><div class="Background__StyledBackground-sc-budbx4-0 haxPll"><div class="Spacing-sc-nd6fy-0 epxaYs"><div class="Headline__ContentWrapper-sc-1it1fkp-0 bdEmwk"><div class="Headline__ContentHeader-sc-1it1fkp-1 jJatJu"><div class="HeaderSubheader__HeaderWrapper-sc-1g73br4-0 knIond"><h2 class="Headers__Heading-sc-1lr3p22-0 Headers__H2-sc-1lr3p22-3 HeaderSubheader__ContentBlockHeader-sc-1g73br4-2 hupsSt jxOyBi cdCPdb">What do we do if we see continued misuse?</h2></div></div></div></div></div><div class="Background__StyledBackground-sc-budbx4-0 haxPll"><div class="Spacing-sc-nd6fy-0 WHKA-D"><div class="Summaries__SummariesWrapper-sc-1ozu8j3-0 kcJkzw"><div class="Summaries__SummaryWrapper-sc-1ozu8j3-1 eYbHWT"><div><img title="Automated warnings icon" src="//images.ctfassets.net/b7g9mrbfayuu/6xcbFaepfDn88SjwLeXo94/08bb398aa9ef2e8008a620a0ecfc30f8/Automated_warnings_icon.svg" class="Summaries__SummaryImage-sc-1ozu8j3-2 krvRtz"/><h3>Automated Warnings</h3><p class="Summaries__SummaryText-sc-1ozu8j3-3 bqEbOy">Our robots are constantly on the lookout for suspicious reviews and behavior, and automatically warn businesses if detected. For example, if we come across misuse of our flagging function, a series of automated warnings will be triggered reminding the business to play by the rules.</p></div></div><div class="Summaries__SummaryWrapper-sc-1ozu8j3-1 eYbHWT"><div><img title="Cease and desist icon" src="//images.ctfassets.net/b7g9mrbfayuu/2pNQJNpyfJQK8hbxdNRvez/3341f63230697315217d2e901e2d8533/Cease_and_desist_icon.svg" class="Summaries__SummaryImage-sc-1ozu8j3-2 krvRtz"/><h3>Cease and Desist</h3><p class="Summaries__SummaryText-sc-1ozu8j3-3 bqEbOy">If our warnings are ignored or we continue to see misuse, our Enforcement Agents will escalate the case and issue a cease and desist letter (C&D). The C&D orders the business to immediately stop the misuse, and warns that if they don't, we’ll take further action such as terminating any paid subscription, stopping their Trustpilot stars from appearing in search engine results, and placing a prominent Consumer Warning on their profile page.</p></div></div><div class="Summaries__SummaryWrapper-sc-1ozu8j3-1 eYbHWT"><div><img title="Consumer alers icon" src="//images.ctfassets.net/b7g9mrbfayuu/2Pujl4QR8NBQ294MQFXAfY/76c702ca293483dba8c0c392eaedc582/Consumer_alers_icon.svg" class="Summaries__SummaryImage-sc-1ozu8j3-2 krvRtz"/><h3>Consumer Warnings</h3><p class="Summaries__SummaryText-sc-1ozu8j3-3 bqEbOy">If a business doesn’t comply with our C&D or continuously breaches our guidelines, we’ll post a Consumer Warning on their Trustpilot profile. This lets all Trustpilot users know about the business's behaviour, and helps consumers make informed choices.</p></div></div></div></div></div><div class="Background__StyledBackground-sc-budbx4-0 dVIVHi"><div class="Spacing-sc-nd6fy-0 bdXzZq"><div class="Headline__ContentWrapper-sc-1it1fkp-0 bdEmwk"><div class="Headline__ContentHeader-sc-1it1fkp-1 jJatJu"><div class="HeaderSubheader__HeaderWrapper-sc-1g73br4-0 knIond"><h2 class="Headers__Heading-sc-1lr3p22-0 Headers__H2-sc-1lr3p22-3 HeaderSubheader__ContentBlockHeader-sc-1g73br4-2 hupsSt jxOyBi cdCPdb">Dedicated teams and sophisticated technology</h2></div></div><div class="from-markdown Headline__ContentText-sc-1it1fkp-3 jacsZj"><p class="Markdown__Paragraph-sc-wk78ky-0 jspqsu">... working together to make sure you’re reading reviews based on real experiences</p></div></div></div></div><div class="Background__StyledBackground-sc-budbx4-0 dVIVHi"><div class="Spacing-sc-nd6fy-0 fBLlqA"><div class="Quote__ContentWrapper-sc-1hathl4-0 jVrAzx"><div class="Quote__ContentText-sc-1hathl4-1 bFZCa-d"><div class="Quote__ContentLogo-sc-1hathl4-2 imZJOO"></div><div class="from-markdown Quote__ContentTextPrimary-sc-1hathl4-3 iiVaVO"><p class="Markdown__Paragraph-sc-wk78ky-0 jspqsu">“Together with fraud investigators, technical specialists and legal experts, our team of Enforcement Agents identify and stop misuse and fabricated reviews. 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