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s0.8,1.3,1,2.1c0.2,0.8,0.4,1.8,0.4,2.9c0,1-0.1,1.9-0.4,2.7s-0.6,1.6-1.1,2.2c-0.5,0.6-1.1,1.1-1.8,1.5c-0.7,0.4-1.5,0.5-2.4,0.5 c-0.9,0-1.6-0.2-2.2-0.5S2.7,28.6,2.2,28l-0.1,1.2c-0.1,0.3-0.3,0.5-0.6,0.5H0z M5.9,18.1c-0.8,0-1.4,0.2-2,0.5 c-0.6,0.3-1.1,0.8-1.6,1.5v6.4c0.4,0.6,0.9,1,1.4,1.2c0.5,0.2,1.1,0.4,1.7,0.4c1.2,0,2.2-0.4,2.9-1.3c0.7-0.9,1-2.1,1-3.8 c0-0.9-0.1-1.6-0.2-2.2c-0.2-0.6-0.4-1.1-0.7-1.5c-0.3-0.4-0.6-0.7-1.1-0.9S6.4,18.1,5.9,18.1z"></path> <path d="M18.1,33.6c-0.1,0.2-0.2,0.3-0.3,0.4c-0.1,0.1-0.3,0.2-0.5,0.2h-1.7l2.4-5.3l-5.5-12.5h2c0.2,0,0.4,0.1,0.5,0.2 c0.1,0.1,0.2,0.2,0.2,0.3l3.5,8.3c0.1,0.2,0.1,0.4,0.2,0.6c0.1,0.2,0.1,0.4,0.2,0.6c0.1-0.2,0.1-0.4,0.2-0.6 c0.1-0.2,0.1-0.4,0.2-0.6l3.4-8.3c0.1-0.1,0.1-0.3,0.3-0.3s0.3-0.1,0.4-0.1h1.9L18.1,33.6z"></path> </g> </svg></div></a></div></div><nav role="navigation" class="nav-menu-wrap w-nav-menu"><div id="navlinks" class="nav-menu-list"><div data-delay="0" data-hover="true" class="nav-menu-dropdown w-dropdown"><div 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84.5T720-560v280h80v80H160Zm320-300Zm0 420q-33 0-56.5-23.5T400-160h160q0 33-23.5 56.5T480-80ZM320-280h320v-280q0-66-47-113t-113-47q-66 0-113 47t-47 113v280Z"></path></svg></div></div><div class="dropdown-label-wrap"><h3 class="dropdown-label-title">Changelog.</h3><p>Announce your newest products, latest updates, bug fixes, and company news.</p></div></a><a data-w-id="75a11e70-8c47-d4ba-851c-5ed7f5888b1a" href="/nps" class="dropdown-tab-link w-inline-block"><div class="dropdown-link-icon-wrap"><div class="w-embed"><svg xmlns="http://www.w3.org/2000/svg" height="100%" viewBox="0 -960 960 960" width="100%"><path d="M580-120q-50 0-85-35t-35-85q0-50 35-85t85-35q50 0 85 35t35 85q0 50-35 85t-85 35Zm0-80q17 0 28.5-11.5T620-240q0-17-11.5-28.5T580-280q-17 0-28.5 11.5T540-240q0 17 11.5 28.5T580-200Zm80-200q-92 0-156-64t-64-156q0-92 64-156t156-64q92 0 156 64t64 156q0 92-64 156t-156 64Zm0-80q59 0 99.5-40.5T800-620q0-59-40.5-99.5T660-760q-59 0-99.5 40.5T520-620q0 59 40.5 99.5T660-480ZM280-240q-66 0-113-47t-47-113q0-66 47-113t113-47q66 0 113 47t47 113q0 66-47 113t-113 47Zm0-80q33 0 56.5-23.5T360-400q0-33-23.5-56.5T280-480q-33 0-56.5 23.5T200-400q0 33 23.5 56.5T280-320Zm300 80Zm80-380ZM280-400Z"></path></svg></div></div><div class="dropdown-label-wrap"><h3 class="dropdown-label-title">NPS.</h3><p>Measure, track, and improve customer happiness with NPS.</p></div></a><a data-w-id="75a11e70-8c47-d4ba-851c-5ed7f5888b22" href="/feedback" class="dropdown-tab-link w-inline-block"><div class="dropdown-link-icon-wrap"><div class="w-embed"><svg xmlns="http://www.w3.org/2000/svg" height="100%" viewBox="0 -960 960 960" width="100%"> <path d="M280-240q-17 0-28.5-11.5T240-280v-80h520v-360h80q17 0 28.5 11.5T880-680v600L720-240H280ZM80-280v-560q0-17 11.5-28.5T120-880h520q17 0 28.5 11.5T680-840v360q0 17-11.5 28.5T640-440H240L80-280Zm520-240v-280H160v280h440Zm-440 0v-280 280Z" /> </svg></div></div><div class="dropdown-label-wrap"><h3 class="dropdown-label-title">Feedback.</h3><p>Announce your newest products, latest updates, bug fixes, and company news.</p></div></a><a data-w-id="75a11e70-8c47-d4ba-851c-5ed7f5888b2a" href="https://userflow.com/user-onboarding?utm_source=getbeamer.com&utm_medium=referral&utm_content=nav-useronboarding" target="_blank" class="dropdown-tab-link w-inline-block"><div class="dropdown-link-icon-wrap"><div class="w-embed"><svg xmlns="http://www.w3.org/2000/svg" height="100%" viewBox="0 -960 960 960" width="100%"> <path d="M760-360q-51 0-85.5-34.5T640-480q0-51 34.5-85.5T760-600q51 0 85.5 34.5T880-480q0 51-34.5 85.5T760-360Zm-400 80-56-57 103-103H80v-80h327L304-624l56-56 200 200-200 200Z" /> </svg></div></div><div class="dropdown-label-wrap"><div class="product-label-title-wrap"><h3 class="dropdown-label-title">User Onboarding. </h3><div class="w-embed"><svg height="1.2rem" viewBox="0 -960 960 960" width="1.2rem" xmlns="http://www.w3.org/2000/svg"> <path d="m200-120q-33 0-56.5-23.5t-23.5-56.5v-560q0-33 23.5-56.5t56.5-23.5h280v80h-280v560h560v-280h80v280q0 33-23.5 56.5t-56.5 23.5zm188-212-56-56 372-372h-144v-80h280v280h-80v-144z" /> </svg></div></div><p>Easily build product tours, checklists, surveys, and more with Userflow’s no-code onboarding platform.</p></div></a></div><div class="dropdown-tab-content"><div class="dropdown-tab-pane pane-one"><div class="product-item-sub"><h2 class="dropdown-title">Beamer Changelog includes...</h2><div class="w-layout-grid dropdown-item-sub-wrap"><div id="w-node-_75a11e70-8c47-d4ba-851c-5ed7f5888b3a-fd6e2ade" class="dropdown-sub-item-wrap"><a id="w-node-_75a11e70-8c47-d4ba-851c-5ed7f5888b3b-fd6e2ade" href="/push-notifications" class="dropdown-sub-link sub-item w-inline-block"><div class="drodown-list-title-wrap"><div class="w-embed"><svg xmlns="http://www.w3.org/2000/svg" height="1.5rem" viewBox="0 -960 960 960" width="1.5rem"> <path d="M440-440h80v-200h-80v200Zm40 120q17 0 28.5-11.5T520-360q0-17-11.5-28.5T480-400q-17 0-28.5 11.5T440-360q0 17 11.5 28.5T480-320ZM160-200v-80h80v-280q0-83 50-147.5T420-792v-28q0-25 17.5-42.5T480-880q25 0 42.5 17.5T540-820v28q80 20 130 84.5T720-560v280h80v80H160Zm320-300Zm0 420q-33 0-56.5-23.5T400-160h160q0 33-23.5 56.5T480-80ZM320-280h320v-280q0-66-47-113t-113-47q-66 0-113 47t-47 113v280Z" /> </svg></div><h3 class="dropdown-list-title">Push notifications.</h3></div><p>Reach your users wherever they are. Send notifications to your users, even if they’re not online or logged in.</p><div class="drodown-learn-more-wrap">Learn more</div></a></div><div id="w-node-_75a11e70-8c47-d4ba-851c-5ed7f5888b44-fd6e2ade" class="dropdown-sub-item-wrap"><a id="w-node-_75a11e70-8c47-d4ba-851c-5ed7f5888b45-fd6e2ade" href="/in-app-notification-center" class="dropdown-sub-link sub-item w-inline-block"><div class="drodown-list-title-wrap"><div class="w-embed"><svg xmlns="http://www.w3.org/2000/svg" height="1.5rem" viewBox="0 -960 960 960" width="1.5rem"> <path d="M720-440v-80h160v80H720Zm48 280-128-96 48-64 128 96-48 64Zm-80-480-48-64 128-96 48 64-128 96ZM200-200v-160h-40q-33 0-56.5-23.5T80-440v-80q0-33 23.5-56.5T160-600h160l200-120v480L320-360h-40v160h-80Zm240-182v-196l-98 58H160v80h182l98 58Zm120 36v-268q27 24 43.5 58.5T620-480q0 41-16.5 75.5T560-346ZM300-480Z" /> </svg></div><h3 class="dropdown-list-title"> In-app notifications.</h3></div><p>Boost updates that matter with engaging in-app notifications like popups, top bars, snippets and more.</p><div class="drodown-learn-more-wrap">Learn more</div></a></div></div></div></div><div class="dropdown-tab-pane pane-two"><div class="product-item-sub"><h2 class="dropdown-title">Beamer NPS includes...</h2><div class="w-layout-grid dropdown-item-sub-wrap"><div id="w-node-_75a11e70-8c47-d4ba-851c-5ed7f5888b53-fd6e2ade" class="dropdown-sub-item-wrap"><a id="w-node-_75a11e70-8c47-d4ba-851c-5ed7f5888b54-fd6e2ade" href="/nps" class="dropdown-sub-link sub-item w-inline-block"><div class="drodown-list-title-wrap"><div class="w-embed"><svg xmlns="http://www.w3.org/2000/svg" height="1.5rem" viewBox="0 -960 960 960" width="1.5rem"> <path d="M480-560h200v-80H480v80Zm0 240h200v-80H480v80ZM360-520q33 0 56.5-23.5T440-600q0-33-23.5-56.5T360-680q-33 0-56.5 23.5T280-600q0 33 23.5 56.5T360-520Zm0 240q33 0 56.5-23.5T440-360q0-33-23.5-56.5T360-440q-33 0-56.5 23.5T280-360q0 33 23.5 56.5T360-280ZM200-120q-33 0-56.5-23.5T120-200v-560q0-33 23.5-56.5T200-840h560q33 0 56.5 23.5T840-760v560q0 33-23.5 56.5T760-120H200Zm0-80h560v-560H200v560Zm0-560v560-560Z" /> </svg></div><h3 class="dropdown-list-title">In-app surveys.</h3></div><p>Send surveys in-app while your users are in your app or on your website for higher response rates.</p><div class="drodown-learn-more-wrap">Learn more</div></a></div><div id="w-node-_75a11e70-8c47-d4ba-851c-5ed7f5888b5d-fd6e2ade" class="dropdown-sub-item-wrap"><a id="w-node-_75a11e70-8c47-d4ba-851c-5ed7f5888b5e-fd6e2ade" href="/nps" class="dropdown-sub-link sub-item w-inline-block"><div class="drodown-list-title-wrap"><div class="w-embed"><svg xmlns="http://www.w3.org/2000/svg" height="1.5rem" viewBox="0 -960 960 960" width="1.5rem"> <path d="M240-400v-160h-80v400h640v-400H400v-80h400q33 0 56.5 23.5T880-560v400q0 33-23.5 56.5T800-80H160q-33 0-56.5-23.5T80-160v-400q0-33 23.5-56.5T160-640h80v-240h320v160H320v320h-80Zm-80-160v160-160 400-400Z" /> </svg></div><h3 class="dropdown-list-title">Email & link surveys.</h3></div><p>Send our surveys to your users via email and link so they can answer when they’re ready.</p><div class="drodown-learn-more-wrap">Learn more</div></a></div></div></div></div><div class="dropdown-tab-pane pane-three"><div class="product-item-sub"><h2 class="dropdown-title">Beamer Feedback includes...</h2><div class="w-layout-grid dropdown-item-sub-wrap"><div id="w-node-_75a11e70-8c47-d4ba-851c-5ed7f5888b6c-fd6e2ade" class="dropdown-sub-item-wrap"><a id="w-node-_75a11e70-8c47-d4ba-851c-5ed7f5888b6d-fd6e2ade" href="/roadmap-and-feature-requests" class="dropdown-sub-link sub-item w-inline-block"><div class="drodown-list-title-wrap"><div class="w-embed"><svg xmlns="http://www.w3.org/2000/svg" height="1.5rem" viewBox="0 -960 960 960" width="1.5rem"> <path d="M440-440h80v-200h-80v200Zm40 120q17 0 28.5-11.5T520-360q0-17-11.5-28.5T480-400q-17 0-28.5 11.5T440-360q0 17 11.5 28.5T480-320ZM160-200v-80h80v-280q0-83 50-147.5T420-792v-28q0-25 17.5-42.5T480-880q25 0 42.5 17.5T540-820v28q80 20 130 84.5T720-560v280h80v80H160Zm320-300Zm0 420q-33 0-56.5-23.5T400-160h160q0 33-23.5 56.5T480-80ZM320-280h320v-280q0-66-47-113t-113-47q-66 0-113 47t-47 113v280Z" /> </svg></div><h3 class="dropdown-list-title">Roadmap.</h3></div><p>Build a public or private roadmap based on real user feedback to demonstrate product velocity.</p><div class="drodown-learn-more-wrap">Learn more</div></a></div><div id="w-node-_75a11e70-8c47-d4ba-851c-5ed7f5888b76-fd6e2ade" class="dropdown-sub-item-wrap"><a id="w-node-_75a11e70-8c47-d4ba-851c-5ed7f5888b77-fd6e2ade" href="/feedback" class="dropdown-sub-link sub-item w-inline-block"><div class="drodown-list-title-wrap"><div class="w-embed"><svg xmlns="http://www.w3.org/2000/svg" height="1.5rem" viewBox="0 -960 960 960" width="1.5rem"> <path d="M200-80q-33 0-56.5-23.5T120-160v-182l110-125 57 57-80 90h546l-78-88 57-57 108 123v182q0 33-23.5 56.5T760-80H200Zm0-80h560v-80H200v80Zm225-225L284-526q-23-23-22.5-56.5T285-639l196-196q23-23 57-24t57 22l141 141q23 23 24 56t-22 56L538-384q-23 23-56.5 22.5T425-385Zm255-254L539-780 341-582l141 141 198-198ZM200-160v-80 80Z" /> </svg></div><h3 class="dropdown-list-title">Ideas.</h3></div><p>Get feedback and feature requests from your users, allow them to vote on their favorites, and start building what users actually want.</p><div class="drodown-learn-more-wrap">Learn more</div></a></div></div></div></div><div class="dropdown-tab-pane pane-four"><div class="product-item-sub"><h2 class="dropdown-title">Beamer User Onboarding includes...</h2><div class="w-layout-grid dropdown-item-sub-wrap"><div id="w-node-_75a11e70-8c47-d4ba-851c-5ed7f5888b85-fd6e2ade" class="dropdown-sub-item-wrap"><a id="w-node-_75a11e70-8c47-d4ba-851c-5ed7f5888b86-fd6e2ade" href="https://www.userflow.com/user-onboarding-software?utm_source=getbeamer.com&utm_medium=referral&utm_content=nav-producttours" class="dropdown-sub-link sub-item w-inline-block"><div class="drodown-list-title-wrap"><div class="w-embed"><svg xmlns="http://www.w3.org/2000/svg" height="1.5rem" viewBox="0 -960 960 960" width="1.5rem"> <path d="M200-80v-800h80v80h560l-80 200 80 200H280v320h-80Zm80-640v240-240Zm220 200q33 0 56.5-23.5T580-600q0-33-23.5-56.5T500-680q-33 0-56.5 23.5T420-600q0 33 23.5 56.5T500-520Zm-220 40h442l-48-120 48-120H280v240Z" /> </svg></div><h3 class="dropdown-list-title">Product tours.</h3></div><p>Enable users to onboard themselves with customized in-app tours and checklists, all without code.</p><div class="drodown-learn-more-wrap">Learn more</div></a></div><div id="w-node-_75a11e70-8c47-d4ba-851c-5ed7f5888b8f-fd6e2ade" class="dropdown-sub-item-wrap"><a id="w-node-_75a11e70-8c47-d4ba-851c-5ed7f5888b90-fd6e2ade" href="https://www.userflow.com/user-onboarding?utm_source=getbeamer.com&utm_medium=referral&utm_content=nav-useronboarding" class="dropdown-sub-link sub-item w-inline-block"><div class="drodown-list-title-wrap"><div class="w-embed"><svg xmlns="http://www.w3.org/2000/svg" height="1.5rem" viewBox="0 -960 960 960" width="1.5rem"> <path d="M240-40q-50 0-85-35t-35-85q0-50 35-85t85-35q14 0 26 3t23 8l57-71q-28-31-39-70t-5-78l-81-27q-17 25-43 40t-58 15q-50 0-85-35T0-580q0-50 35-85t85-35q50 0 85 35t35 85v8l81 28q20-36 53.5-61t75.5-32v-87q-39-11-64.5-42.5T360-840q0-50 35-85t85-35q50 0 85 35t35 85q0 42-26 73.5T510-724v87q42 7 75.5 32t53.5 61l81-28v-8q0-50 35-85t85-35q50 0 85 35t35 85q0 50-35 85t-85 35q-32 0-58.5-15T739-515l-81 27q6 39-5 77.5T614-340l57 70q11-5 23-7.5t26-2.5q50 0 85 35t35 85q0 50-35 85t-85 35q-50 0-85-35t-35-85q0-20 6.5-38.5T624-232l-57-71q-41 23-87.5 23T392-303l-56 71q11 15 17.5 33.5T360-160q0 50-35 85t-85 35ZM120-540q17 0 28.5-11.5T160-580q0-17-11.5-28.5T120-620q-17 0-28.5 11.5T80-580q0 17 11.5 28.5T120-540Zm120 420q17 0 28.5-11.5T280-160q0-17-11.5-28.5T240-200q-17 0-28.5 11.5T200-160q0 17 11.5 28.5T240-120Zm240-680q17 0 28.5-11.5T520-840q0-17-11.5-28.5T480-880q-17 0-28.5 11.5T440-840q0 17 11.5 28.5T480-800Zm0 440q42 0 71-29t29-71q0-42-29-71t-71-29q-42 0-71 29t-29 71q0 42 29 71t71 29Zm240 240q17 0 28.5-11.5T760-160q0-17-11.5-28.5T720-200q-17 0-28.5 11.5T680-160q0 17 11.5 28.5T720-120Zm120-420q17 0 28.5-11.5T880-580q0-17-11.5-28.5T840-620q-17 0-28.5 11.5T800-580q0 17 11.5 28.5T840-540ZM480-840ZM120-580Zm360 120Zm360-120ZM240-160Zm480 0Z" /> </svg></div><h3 class="dropdown-list-title">Resource center.</h3></div><p>Help users save time and get better answers, with an in-app personalized resource center that integrates directly with your knowledge base.</p><div class="drodown-learn-more-wrap">Learn more</div></a></div></div></div></div></div></div></div></div><div class="dropdown-area responsive"></div><div class="dropdown-area"><h2 class="dropdown-title">And there's more...</h2><div class="w-layout-grid dropdown-list-grid"><a id="w-node-_75a11e70-8c47-d4ba-851c-5ed7f5888b9e-fd6e2ade" href="/segmentation" class="dropdown-list-link w-inline-block"><div class="drodown-list-title-wrap"><div class="w-embed"><svg xmlns="http://www.w3.org/2000/svg" height="1.5rem" viewBox="0 -960 960 960" width="1.5rem"><path d="M440-160v-304L240-664v104h-80v-240h240v80H296l224 224v336h-80Zm154-376-58-58 128-126H560v-80h240v240h-80v-104L594-536Z"></path></svg></div><h3 class="dropdown-list-title"> Segmentation.</h3></div><p>Send targeted messages to your users to increase engageme</p><div class="drodown-learn-more-wrap">Learn more</div></a><a id="w-node-_75a11e70-8c47-d4ba-851c-5ed7f5888ba7-fd6e2ade" href="/design-customization" class="dropdown-list-link w-inline-block"><div class="drodown-list-title-wrap"><div class="w-embed"><svg xmlns="http://www.w3.org/2000/svg" height="1.5rem" viewBox="0 -960 960 960" width="1.5rem"> <path d="M440-120v-240h80v80h320v80H520v80h-80Zm-320-80v-80h240v80H120Zm160-160v-80H120v-80h160v-80h80v240h-80Zm160-80v-80h400v80H440Zm160-160v-240h80v80h160v80H680v80h-80Zm-480-80v-80h400v80H120Z" /> </svg></div><h3 class="dropdown-list-title">Personalization.</h3></div><p>Customize the look and feel of Beamer to match your app and website.</p><div class="drodown-learn-more-wrap">Learn more</div></a><a id="w-node-_75a11e70-8c47-d4ba-851c-5ed7f5888bb0-fd6e2ade" href="/integrations" class="dropdown-list-link w-inline-block"><div class="drodown-list-title-wrap"><div class="w-embed"><svg xmlns="http://www.w3.org/2000/svg" height="1.5rem" viewBox="0 -960 960 960" width="1.5rem"> <path d="M352-120H200q-33 0-56.5-23.5T120-200v-152q48 0 84-30.5t36-77.5q0-47-36-77.5T120-568v-152q0-33 23.5-56.5T200-800h160q0-42 29-71t71-29q42 0 71 29t29 71h160q33 0 56.5 23.5T800-720v160q42 0 71 29t29 71q0 42-29 71t-71 29v160q0 33-23.5 56.5T720-120H568q0-50-31.5-85T460-240q-45 0-76.5 35T352-120Zm-152-80h85q24-66 77-93t98-27q45 0 98 27t77 93h85v-240h80q8 0 14-6t6-14q0-8-6-14t-14-6h-80v-240H480v-80q0-8-6-14t-14-6q-8 0-14 6t-6 14v80H200v88q54 20 87 67t33 105q0 57-33 104t-87 68v88Zm260-260Z" /> </svg></div><h3 class="dropdown-list-title">Integrations.</h3></div><p>Connect with 3000+ available apps, use the Beamer API, or use 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The solution? Crafting effective notifications. These little messages can be your secret weapon – a powerful tool in your marketing arsenal. But with two main options – push notifications and in-app notifications – deciding which one to use for maximum impact can be challenging. Not to worry! This article is here to demystify the world of push vs. in-app notifications. We'll delve into their strengths, weaknesses, and ideal use cases, equipping you with real-world examples and best practices for push notifications. By the end, you'll be a notification expert, crafting messages that resonate with your audience, boosting engagement, and driving real results for your app.[hub]</p><ol role="list"> <li><a href="#">When to Use Push Notifications?</a></li> <li><a href="#">Push Notifications Examples and Best Practices</a></li> <li><a href="#">When to Use In-App Notifications?</a></li> <li><a href="#">In-App Notifications Examples & Best Practices</a></li> <li><a href="#">Push Notifications vs In-App Notifications Comparison </a></li></ol><p>[/hub]</p><h2>[anchor id=when]<strong>When to Use Push Notifications?</strong></h2><p>Push notifications are those little alerts that pop up on your phone's lock screen or banner, even when the app itself isn't open. They're a great way to reach out to users who might be a little disengaged, reminding them of your app and enticing them to come back for more. Let's explore the ideal use cases for push notifications:</p><h3><strong>For <em>Quick Sales</em> or Discounts.</strong></h3><p>Everyone loves a good deal. Push notifications are perfect for sending out flash sales, limited-time offers, and exclusive discounts. Imagine a scenario where a user has a cart full of items but hasn't quite pulled the trigger yet. A well-timed push notification offering a 10% discount for the next hour could be just the nudge they need to complete their purchase.</p><h3><strong>For <em>Updates Tailored</em> to the Customer.</strong></h3><p>In today’s marketing world, personalization is key. Push notifications allow you to send updates and information that's relevant to individual users. For example, a travel app could send a push notification to a user who has an upcoming trip, reminding them of their flight details or suggesting relevant activities at their destination.</p><h3><strong>To <em>Remind the Customer</em> about Their Cart.</strong></h3><p>We've all been there – you add a bunch of amazing stuff to your online shopping cart, get distracted, and completely forget about it. Push notifications are the perfect solution for this. A gentle reminder about a forgotten cart, complete with a link to take them straight to checkout, can significantly boost your conversion rates.</p><h3><strong>For <em>Important News</em> Delivered Directly.</strong></h3><p>Need to get critical information out to your users quickly? Push notifications are your go-to channel. Whether it's an update about a service outage, a critical bug fix for your app, or an important announcement about your product, push notifications ensure your users are quickly informed and engaged.</p><h3><strong>For <em>Fun Quizzes</em> or <em>Games</em> to Engage the User.</strong></h3><p>Why not have a little fun? Push notifications can be used to send out interactive elements like quizzes, polls, or even simple games. Not only is this a great way to keep users engaged, but it can also provide valuable insights into their preferences and behavior.</p><figure class="w-richtext-align-center w-richtext-figure-type-image"><div><img src="https://cdn.prod.website-files.com/66bdbedd186d4f1e46bba6a9/66d04f41a36e57070774e964_14961_3.png" alt="When to Use Push Notifications?" loading="lazy"/></div></figure><h2>[anchor id=push]<strong>Push Notifications Examples & Best Practices.</strong></h2><p>Now that we've explored the ideal situations for push notifications, let's look at some real-world examples:</p><p>[important]<strong>Example 1:</strong> A clothing store sends a push notification with the subject line "Flash Sale: 50% off all jeans for the next 2 hours!" accompanied by an image of a trendy pair of jeans.[/important]</p><p>[important]<strong>Example 2:</strong> A food delivery app sends a push notification to a user who frequently orders sushi, reminding them of their favorite local sushi restaurant with a special offer.[/important]</p><p>Here are some best practices to keep in mind when using push notifications:</p><ul role="list"> <li>Keep it clear and concise: People are busy. Your push notification message should be short, sweet, and to the point.</li> <li>Personalize when possible: A little personalization goes a long way. Segment your audience and tailor your push notifications to their interests and preferences.</li> <li>Use visuals strategically: A compelling image or GIF can grab attention and increase click-through rates.</li> <li>Timing is everything: Don't bombard users with notifications. Experiment with different times of day and days of the week to find what works best for your audience.</li> <li>Less is more: Don't overuse push notifications. Aim for quality over quantity. Users who are constantly bombarded with irrelevant notifications are likely to opt-out entirely.</li></ul><p>[ad]</p><h2>[anchor id=when to use in]<strong>When to Use In-App Notifications?</strong></h2><p>In-app notifications, on the other hand, are messages that appear within the app itself, usually when a user is actively using it. These notifications are ideal for providing contextual information and guidance specific to the user's current activity within the app.</p><h3><strong>For <em>Real-Time Alerts</em> While Using the App.</strong></h3><p>Imagine you're using a ride-hailing app, and your driver is approaching your location. An in-app notification letting you know the driver's ETA and car details is a perfect example of how real-time alerts can enhance the user experience within the app.</p><h3><strong>For <em>Personalized Tips</em> or Guidance During App Navigation.</strong></h3><p>New users often need a helping hand to navigate the ins and outs of an app. In-app notifications can be used to provide personalized tips or tutorials based on the user's actions. This could be anything from highlighting a cool new feature they haven't discovered yet to offering step-by-step instructions on how to complete a specific task.</p><h3><strong>To <em>Inform Users About New Features</em> or Updates.</strong></h3><p>Have you just launched a new feature in your app? Don't leave your users in the dark. In-app notifications are a great way to showcase new features and updates, piquing user interest and encouraging them to explore the latest additions.</p><h3><strong>For <em>Immediate Feedback Requests</em> or Surveys.</strong></h3><p>In-app notifications are a great tool for gathering user feedback. Imagine a user has just completed a specific action within the app. An in-app notification could politely ask them to rate their experience or answer a quick survey question. This real-time feedback can be invaluable for improving your app and user experience.</p><h3><strong>To <em>Showcase Exclusive In-App Content</em> or Events.</strong></h3><p>In-app notifications can be used to create a sense of exclusivity and excitement. For example, a music streaming app hosting a live Q&A session with a popular artist. An in-app notification could alert users about this exclusive event, driving engagement and fostering a sense of community.</p><figure style="max-width:1200pxpx" class="w-richtext-align-fullwidth w-richtext-figure-type-image"><div><img src="https://cdn.prod.website-files.com/66bdbedd186d4f1e46bba6a9/66d04f41a36e57070774e959_14961_4.png" alt="When to Use In-App Notifications?" loading="lazy"/></div></figure><h2>[anchor id=in]<strong>In-App Notifications Examples & Best Practices.</strong></h2><p>Now that we've explored the what and why of in-app notifications, let's see them in action with some real-world examples.Example 1: A fitness app displays an in-app notification after a user completes a workout, congratulating them on their achievement and offering personalized suggestions for their next workout.Example 2: A social media app uses an in-app notification to inform a user that they've received a new message or friend request.Here are some best practices to keep in mind when using in-app notifications:</p><ul role="list"> <li>Timing is everything: Don't overwhelm users with in-app notifications while they're trying to complete a task. Align your notifications with natural pauses in the user journey.</li> <li>Keep it relevant: In-app notifications should be directly tied to the user's current activity within the app. Don't use them for generic marketing messages.</li> <li>Offer value: Every in-app notification should provide some kind of value to the user. This could be new information, helpful guidance, or exclusive content.</li> <li>Don't be disruptive: In-app notifications should be subtle and non-intrusive. A small pop-up message or banner usually works best.</li> <li>Provide an opt-out option: While in-app notifications can be valuable, give users the option to disable them if they find them distracting.</li></ul><figure style="max-width:1200pxpx" class="w-richtext-align-fullwidth w-richtext-figure-type-image"><div><img src="https://cdn.prod.website-files.com/66bdbedd186d4f1e46bba6a9/66d04f41a36e57070774e967_14961_2.png" alt="Generic banner" loading="lazy"/></div></figure><h2>[anchor id=Push Notifications]<strong>Push Notifications vs In-App Notifications Comparison.</strong></h2><p>Now comes the million-dollar question of what to choose: push vs. in-app notifications? While both push notifications and in-app notifications have their strengths, the ideal choice depends on your specific goals and the user's context. To help you visualize the key differences, we've created a handy infographic. FeaturePush NotificationsIn-App NotificationsDelivery Delivered to user's device even when the app is not openDisplayed within the app when the user is actively using itUser StateTargets potentially disengaged usersTargets actively engaged usersPurposeTo bring users back into the appTo guide users within the appTimingMore flexible timing, can be sent outside of app useAligned with user actions or context within the appExamplesFlash sales, news updates, abandoned cart remindersReal-time alerts, personalized tips, new feature showcasesBenefitsReconnect with users, drive re-engagement, promote special offersEnhance user experience, provide contextual guidance, boost in-app actions</p><figure style="max-width:1200pxpx" class="w-richtext-align-fullwidth w-richtext-figure-type-image"><div><img src="https://cdn.prod.website-files.com/66bdbedd186d4f1e46bba6a9/66d04f41a36e57070774e96c_14961_6.png" alt="wrapping up" loading="lazy"/></div></figure><h2><strong>Wrapping Up.</strong></h2><p>So, which notification reigns supreme: push vs. in-app notifications? The answer is... neither! They're both incredibly valuable tools, and the true winner is a well-orchestrated strategy that effectively combines <em>both</em>.Think of push notifications as a friendly reminder, gently nudging users back to your app. In-app notifications, on the other hand, are a guide, providing assistance and direction to users who are already actively engaged.By understanding the strengths and weaknesses of each notification type and by following the best practices for push and in-app notifications outlined above, you can create a dynamic notification duo that will skyrocket your user engagement. Here are some additional tips to consider for a truly winning notification strategy:</p><ul role="list"> <li>Measure and Analyze: Don't just send notifications and hope for the best. Track key metrics like click-through rates, conversion rates, and opt-out rates to see what's working and what's not. Use this data to refine your approach and continuously improve your notification strategy.</li> <li>Segmentation is Key: Not all users are created equal. Segment your audience based on demographics, interests, behavior, and app usage patterns. This allows you to send targeted notifications that are more relevant and engaging for each user group.</li> <li>A/B Testing is Your Friend: Don't be afraid to experiment. Try out different notification formats, messaging, and timing to see what resonates best with your audience. A/B testing allows you to compare the performance of different notification variations and identify the clear winner.</li> <li>Omnichannel Marketing: While notifications are a powerful tool, they shouldn't exist in a silo. Integrate your notification strategy with other marketing channels like email and SMS. This creates a cohesive user experience and reinforces your messaging across different platforms.</li></ul><p>By embracing the power of both and following the best practices for push and in-app notifications, you can transform your communication strategies from fleeting messages to powerful engagement tools. Remember, the goal is to create a win-win situation: provide users with valuable information and guidance, while simultaneously driving engagement and boosting conversions for your app. </p><figure style="max-width:1200pxpx" class="w-richtext-align-fullwidth w-richtext-figure-type-image"><div><img src="https://cdn.prod.website-files.com/66bdbedd186d4f1e46bba6a9/66d04f40a36e57070774e954_14961_5-1.jpeg" alt="Why not both types of notifications" loading="lazy"/></div></figure><p>Ready to leverage the power of notifications? <a href="https://www.getbeamer.com/">Beamer</a> is your one-stop shop for creating, personalizing, and scheduling both push and in-app notifications. Sign up for your <a href="https://app.getbeamer.com/signup?_gl=1*w2ldk9*_ga*MTEyMDAxNDIwMi4xNzA4MDczNzMx*_ga_W10MJ4KRHK*MTcxMDE1MzU1OS4xNS4xLjE3MTAxNTM1ODEuMC4wLjA.">free trial</a> today and discover how Beamer can help you boost your app’s success.In <a href="https://www.getbeamer.com/help/how-to-setup-and-use-push-notifications">this article</a> you can read about how to setup and use push notifications. Also check out our <a href="https://www.getbeamer.com/blog/the-ultimate-web-push-notifications-guide">"Ultimate Web Push Notifications Guide"</a></p></div></div></div><div class="blog-side"><div class="blog-author-area"><div class="blog-author-image-wrap banner-single"><img src="https://cdn.prod.website-files.com/66bdbedd186d4f1e46bba6a9/66d19c1790fb4843a88badb7_Natasha-Berman.webp" loading="lazy" alt="image" class="blog-author-image"/></div><p class="blog-author-name">Natasha Berman.</p><p class="blog-author-role">Head of Demand Generation</p><div class="blog-author-intro-wrap"><p class="blog-author-intro">Natasha Berman is a dedicated marketing leader, recognized for steering robust, collaborative, and data-driven marketing organizations to success. Her core belief is that PLG success is realized at the intersection of an exceptional product, a streamlined sales process, and a data-driven marketing strategy. 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iframe.id = "videoPlayer"; iframe.width = "100%"; iframe.height = "100%"; iframe.frameBorder = "0"; iframe.allow = "autoplay; fullscreen; picture-in-picture; encrypted-media"; iframe.src = "https://www.youtube.com/embed/hhJnR1Iu6y0?rel=0&autoplay=1&controls=0&showinfo=0&modestbranding=1"; // Append iframe to video popup videoPopup.appendChild(iframe); // Show the overlay with a fade-in effect videoOverlay.style.display = "block"; videoOverlay.style.opacity = "0"; setTimeout(() => { videoOverlay.style.opacity = "1"; videoOverlay.style.transition = "opacity 0.5s ease-in-out"; }, 10); // Add video-active class to hero-video and noscroll-video to body heroVideo.classList.add("video-active"); document.body.classList.add("noscroll-video"); } }); // Close video on overlay click videoOverlay.addEventListener("click", function () { // Fade out overlay videoOverlay.style.opacity = "0"; setTimeout(() => { videoOverlay.style.display = "none"; }, 500); // Match the fade-out duration // Remove video-active class and noscroll-video class heroVideo.classList.remove("video-active"); document.body.classList.remove("noscroll-video"); // Remove iframe to stop the video const videoPlayer = document.getElementById("videoPlayer"); if (videoPlayer) { videoPlayer.remove(); } }); } }); </script>  <script type="text/javascript" id="" charset="">var beamer_config = { product_id: "mZXqptmd65", selector: "#callBeamer", button: !1 };</script>  <script type="text/javascript"> document.addEventListener('DOMContentLoaded', function () { // Function to handle scroll-based behavior function handleScroll() { const firstBand = document.getElementById('first-band'); const footerCta = document.getElementById('footer-cta'); const footerCtaArea = document.querySelector('.footer-cta-area'); const footerCtaContent = document.querySelector('.footer-cta-content'); // Ensure the elements exist before accessing their properties if (firstBand && footerCta && footerCtaArea && footerCtaContent) { // Get positions of elements relative to the viewport const firstBandPosition = firstBand.getBoundingClientRect().top; const footerCtaPosition = footerCta.getBoundingClientRect().top; const windowHeight = window.innerHeight; // When the user scrolls to the first-band, add 'fixed' class and hide content if (firstBandPosition <= windowHeight && footerCtaPosition > windowHeight) { footerCtaArea.classList.add('fixed'); footerCtaContent.style.display = 'none'; } // When the user reaches the footer-cta, remove 'fixed' class and show content else if (footerCtaPosition <= windowHeight) { footerCtaArea.classList.remove('fixed'); footerCtaContent.style.display = 'block'; } } } // Listen to scroll events window.addEventListener('scroll', handleScroll); }); </script>   <script type="text/javascript" id="hs-script-loader" async defer src="//js.hs-scripts.com/20024688.js"></script>    <script async src="https://cdn.jsdelivr.net/npm/@finsweet/cookie-consent@1/fs-cc.js" fs-cc-mode="opt-in"></script></body></html>