Social SEO 101: Exploring the Impact of Social Media on SEO

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href="https://promo.com/tools/youtube-money-calculator" class="header__link" data-wpel-link="internal">YouTube Money Calculator</a></li> <li><a href="https://promo.com/tools/ebook" class="header__link" data-wpel-link="internal">Promo Marketing Ebook</a></li> </ul> </div> </div> </div> </div> <div class="header__menu-top-item header__menu-top-item--has-children"><a class="header__link">Resources</a> <div class="header__submenu"> <div class="header__submenu-container"> <div class="header__submenu-category"> <div class="header__submenu-category-title">Learn</div> <ul> <li><a href="https://promo.com/blog" class="header__link" data-wpel-link="internal">Blog</a></li> <li><a href="https://promo.com/learn" class="header__link" data-wpel-link="internal">Promo Academy</a></li> <li><a href="https://support.promo.com/en" class="header__link" data-wpel-link="external" rel="external noopener noreferrer">Knowledge base</a></li> <li><a href="https://promo.com/faq" class="header__link" 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<div class="blog-cover__author"> <div class="blog-cover__author-image"> <picture> <source type="image/webp" srcset="https://promoalltest-blog.cdnpromo.com/wp-content/uploads/2021/10/dmytro-spilka1560211616-200x200-1.jpeg.webp"/> <img src="https://promoalltest-blog.cdnpromo.com/wp-content/uploads/2021/10/dmytro-spilka1560211616-200x200-1.jpeg" alt="Dymtro Spilka - Guest Writer"/> </picture> </div> <div class="blog-cover__author-content"> <div class="blog-cover__author-name">By Dymtro Spilka - Guest Writer</div> <div class="blog-cover__author-meta">October 17, 2021 · 9 min read</div> </div> </div> </div> </div> </section> <section class="blog-wysiwyg"> <div class="container"> <div class="blog-wysiwyg__inner"> <div class="blog-wysiwyg__socials socials-sticky"> <a href="#" data-share-title="Social SEO 101: Exploring the Impact of Social Media on SEO" data-share="facebook"><svg width="27" height="27" viewbox="0 0 27 27" fill="none" xmlns="http://www.w3.org/2000/svg"><path 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14.0772C15.8808 13.9001 15.9988 13.9296 16.161 13.9887ZM14.139 18.9728H14.1414C17.3857 18.9728 20.0263 16.3322 20.0276 13.0866C20.0282 11.5138 19.4165 10.0349 18.3052 8.92231C17.1939 7.80971 15.7159 7.19662 14.1437 7.19607C10.8969 7.19607 8.25638 9.83644 8.25508 13.0818C8.25464 14.1941 8.56583 15.2772 9.15505 16.2144L9.29498 16.4371L8.70036 18.6092L10.9282 18.0248L11.1431 18.1523C12.0469 18.6887 13.0828 18.9724 14.139 18.9728ZM14.1413 6.00001C16.0358 6.00075 17.8139 6.73827 19.151 8.07689C20.4881 9.41547 21.224 11.1948 21.2233 13.087C21.2217 16.9918 18.0445 20.1688 14.1414 20.1688H14.1414H14.1385C12.9532 20.1684 11.7886 19.871 10.7542 19.3068L7 20.2917L8.00469 16.6219C7.38494 15.5479 7.05885 14.3296 7.05936 13.0814C7.06092 9.17672 10.2379 6.00001 14.1413 6.00001Z" fill="var(--social-color)"/></svg></a> </div> <div class="blog-wysiwyg__content"> <ul class="blog-wysiwyg__breadcrumbs" itemscope="" itemtype="https://schema.org/BreadcrumbList"> <li itemprop="itemListElement" itemscope="" itemtype="http://schema.org/ListItem"> <a itemprop="item" href="https://promo.com/blog" data-wpel-link="internal"> <span itemprop="name">Blog</span> <meta itemprop="position" content="1"> </a> </li> <li itemprop="itemListElement" itemscope="" itemtype="http://schema.org/ListItem"> <a itemprop="item" href="https://promo.com/blog/social-media-platforms" data-wpel-link="internal"> <span itemprop="name">Social Media</span> <meta itemprop="position" content="2"> </a> </li> <li itemprop="itemListElement" itemscope="" itemtype="http://schema.org/ListItem"> <span itemprop="name">Social SEO 101: Exploring the Impact of Social Media on SEO</span> <meta itemprop="position" content="3"> </li> </ul> <div class="blog-wysiwyg__content-inner" id="contents"> <p><span style="font-weight: 400;">Social media SEO, or simply social SEO, is the practice of blending social media and SEO approaches in order to boost your search rankings. </span></p> <p><span style="font-weight: 400;">Social and SEO campaigns are often created and run by different areas of a business, which can often mean that the strategies can fail to combine in a meaningful way. However, neither single approach can carry the burden in its entirety when it comes to climbing Google’s Search Engine Results Pages (SERPs). </span></p> <p><span style="font-weight: 400;">By adopting an intelligent, data-driven and fully integrated digital marketing strategy that incorporates both social media and SEO, you can really create a significant boost to your ROI. </span></p> <h2><span style="font-weight: 400;">How Social Media & SEO Combine</span></h2> <p><span style="font-weight: 400;">Social media can impact your SEO efforts in many positive ways, and below is a list of the five most effective ways in which the two entities combine to boost the </span><a href="https://forgeandsmith.com/blog/social-media-seo-business/" data-wpel-link="external" rel="external noopener noreferrer"><span style="font-weight: 400;">exposure and interest</span></a><span style="font-weight: 400;"> that your business can enjoy: </span></p> <ul> <li style="font-weight: 400;" aria-level="1"><b>SERPS</b><span style="font-weight: 400;">: Social signals can influence the quality and engagement surrounding your website, directly impacting your search engine ranking positions. </span></li> <li style="font-weight: 400;" aria-level="1"><b>Amplifying Content</b><span style="font-weight: 400;">: By amplifying your content you can help your output – whether it’s text, video, audio or pictorial content – to find new and existing visitors that operate beyond your organic reach. </span></li> <li style="font-weight: 400;" aria-level="1"><b>Brand Awareness</b><span style="font-weight: 400;">: Building your presence online through social media can help to generate greater levels of trust and credibility in your brand. </span></li> <li style="font-weight: 400;" aria-level="1"><b>Link Building</b><span style="font-weight: 400;">: One of the key benefits of social SEO, link building helps you to generate inbound backlinks when your content is discovered and reused by other websites. </span></li> <li style="font-weight: 400;" aria-level="1"><b>Local SEO</b><span style="font-weight: 400;">: Geographically speaking, your social SEO efforts can also help to build social proof locally through business profile data and customer reviews. </span></li> </ul> <p><span style="font-weight: 400;">Each area has a powerful range of social signals that can play a significant role in influencing your website’s SERPs. It’s for this reason that social SEO is vital for businesses of all sizes and across virtually all industries. </span></p> <p><picture decoding="async" class="lazy lazy-hidden wp-image-19238 size-full aligncenter" data-lazy-type="image"> <source type="image/webp" data-srcset="https://promoalltest-blog.cdnpromo.com/wp-content/uploads/2021/10/unnamed.png.webp 550w, https://promoalltest-blog.cdnpromo.com/wp-content/uploads/2021/10/unnamed-300x300.png.webp 300w, https://promoalltest-blog.cdnpromo.com/wp-content/uploads/2021/10/unnamed-150x150.png.webp 150w" srcset="//promoalltest-blog.cdnpromo.com/wp-content/plugins/a3-lazy-load/assets/images/lazy_placeholder.gif" sizes="(max-width: 550px) 100vw, 550px"/> <img decoding="async" src="//promoalltest-blog.cdnpromo.com/wp-content/plugins/a3-lazy-load/assets/images/lazy_placeholder.gif" data-lazy-type="image" data-src="https://promoalltest-blog.cdnpromo.com/wp-content/uploads/2021/10/unnamed.png" alt="" width="550" height="551" srcset="" data-srcset="https://promoalltest-blog.cdnpromo.com/wp-content/uploads/2021/10/unnamed.png 550w, https://promoalltest-blog.cdnpromo.com/wp-content/uploads/2021/10/unnamed-300x300.png 300w, https://promoalltest-blog.cdnpromo.com/wp-content/uploads/2021/10/unnamed-150x150.png 150w" sizes="(max-width: 550px) 100vw, 550px"/> </picture> <noscript><picture decoding="async" class="wp-image-19238 size-full aligncenter"> <source type="image/webp" srcset="https://promoalltest-blog.cdnpromo.com/wp-content/uploads/2021/10/unnamed.png.webp 550w, https://promoalltest-blog.cdnpromo.com/wp-content/uploads/2021/10/unnamed-300x300.png.webp 300w, https://promoalltest-blog.cdnpromo.com/wp-content/uploads/2021/10/unnamed-150x150.png.webp 150w" sizes="(max-width: 550px) 100vw, 550px"/> <img decoding="async" src="https://promoalltest-blog.cdnpromo.com/wp-content/uploads/2021/10/unnamed.png" alt="" width="550" height="551" srcset="https://promoalltest-blog.cdnpromo.com/wp-content/uploads/2021/10/unnamed.png 550w, https://promoalltest-blog.cdnpromo.com/wp-content/uploads/2021/10/unnamed-300x300.png 300w, https://promoalltest-blog.cdnpromo.com/wp-content/uploads/2021/10/unnamed-150x150.png 150w" sizes="(max-width: 550px) 100vw, 550px"/> </picture> </noscript></p> <p style="text-align: center;"><i><span style="font-weight: 400;">Source: </span></i><a href="https://thefuturebuzz.com/2009/08/19/social-seo-strategy/" data-wpel-link="external" rel="external noopener noreferrer"><i><span style="font-weight: 400;">The Future Buzz</span></i></a></p> <p><span style="font-weight: 400;">As the diagram above shows, social SEO can be cyclical in terms of generating new customers and retaining them.</span></p> <p><span style="font-weight: 400;">Although Google rules the roost in terms of queries, it’s worth sparing a thought for YouTube, which is not only a social media platform but also the second biggest search engine online. This means that your business could be missing out in harnessing the </span><a href="https://promo.com/blog/how-to-combine-video-marketing-with-personalization?utm_content=blog_main_page" data-wpel-link="internal"><span style="font-weight: 400;">power of video content</span></a><span style="font-weight: 400;"> in winning new customers and driving them back to your pages. </span></p> <p><span style="font-weight: 400;">This serves to illustrate just how complex the world of social SEO can be, but it also offers an insight into how influential it can be for your ROI. With this in mind, let’s take a lesson in Social SEO 101, and the key considerations your business needs to make before optimizing your marketing strategies: </span></p> <h2><span style="font-weight: 400;">The Art of Link Building</span></h2> <p><span style="font-weight: 400;">Arguably the most valuable facet of social SEO is also one of the hardest to incorporate into your marketing strategy. Although it’s not actually hard to implement, it relies heavily on external parties to link to your content responsibly. </span><span style="font-weight: 400;">Link building is passive, and it depends on other websites or content creators to pick up your published text, video or images without you having to prompt them. </span></p> <p><span style="font-weight: 400;">In simple terms, the art of link building boils down to using social media to <a href="https://startup.unitelvoice.com/inbound-marketing-techniques" target="_blank" rel="noopener external noreferrer" class="broken_link" data-wpel-link="external">promote your content</a>. Site owners and creators can’t embed links to content they’re unaware of, and this process can take hours of effort with little success to show for it. </span></p> <p><span style="font-weight: 400;">Organic and paid promotional content across social media platforms aren’t the only ways to make your brand </span><a href="https://www.searchenginejournal.com/social-media-strategies-seo/277839/#close" data-wpel-link="external" rel="external noopener noreferrer"><span style="font-weight: 400;">more discoverable</span></a><span style="font-weight: 400;">, but they should be considered essential if you’re looking to boost your profile. </span></p> <p><span style="font-weight: 400;">If you create valuable content and utilize it in a social post, you’re essentially sharing your best work with the world – and it could be picked up and cited later on in external blog posts or columns, paving the way for excellent exposure. </span></p> <p><span style="font-weight: 400;">Of course, it’s likely that your best work will be showcased away from social networks, where you have the space to write at length about subjects that are relevant. However, by sharing your work on your profiles, or featuring easy-to-find snippets, you can help to place link-worthy content under the noses of the people who will link to it across the web. </span></p> <p><span style="font-weight: 400;">With this in mind, create a clear strategy for the social promotion of the content that you create, and include where you plan on sharing it – which could depend largely on the type of media you use. Set up a set of procedures to follow to give your work the best chance of being picked up and build a range of evergreen content that you can regularly reshare online so that your work can get maximum exposure over time. </span></p> <h2><span style="font-weight: 400;">Harness The Power of Video</span></h2> <p><span style="font-weight: 400;">Video marketing has become increasingly popular with businesses lately, especially as emerging technology, coupled with platforms like YouTube, has made it more simple than ever to create high quality, HD video content that can be professionally edited and shared with huge audiences. </span></p> <p><span style="font-weight: 400;">According to </span><a href="https://www.wordstream.com/blog/ws/2017/06/02/video-seo" data-wpel-link="external" rel="external noopener noreferrer"><span style="font-weight: 400;">Phil Nottingham</span></a><span style="font-weight: 400;">, a video SEO expert at Wistia, “all websites can rank in the video tab, but not all can rank in universal search with a video. It’s become a lot harder to get whitelisted than it was about 3 years ago, but easier to get your video indexed on the video tab”.</span></p> <p><picture decoding="async" class="lazy lazy-hidden alignnone wp-image-19240 size-large" data-lazy-type="image"> <source type="image/webp" data-srcset="https://promoalltest-blog.cdnpromo.com/wp-content/uploads/2021/10/unnamed-1-1024x667.png.webp 1024w, https://promoalltest-blog.cdnpromo.com/wp-content/uploads/2021/10/unnamed-1-300x195.png.webp 300w, https://promoalltest-blog.cdnpromo.com/wp-content/uploads/2021/10/unnamed-1-768x500.png.webp 768w, https://promoalltest-blog.cdnpromo.com/wp-content/uploads/2021/10/unnamed-1.png.webp 1415w" srcset="//promoalltest-blog.cdnpromo.com/wp-content/plugins/a3-lazy-load/assets/images/lazy_placeholder.gif" sizes="(max-width: 1024px) 100vw, 1024px"/> <img decoding="async" src="//promoalltest-blog.cdnpromo.com/wp-content/plugins/a3-lazy-load/assets/images/lazy_placeholder.gif" data-lazy-type="image" data-src="https://promoalltest-blog.cdnpromo.com/wp-content/uploads/2021/10/unnamed-1-1024x667.png" alt="" width="1024" height="667" srcset="" data-srcset="https://promoalltest-blog.cdnpromo.com/wp-content/uploads/2021/10/unnamed-1-1024x667.png 1024w, https://promoalltest-blog.cdnpromo.com/wp-content/uploads/2021/10/unnamed-1-300x195.png 300w, https://promoalltest-blog.cdnpromo.com/wp-content/uploads/2021/10/unnamed-1-768x500.png 768w, https://promoalltest-blog.cdnpromo.com/wp-content/uploads/2021/10/unnamed-1.png 1415w" sizes="(max-width: 1024px) 100vw, 1024px"/> </picture> <noscript><picture decoding="async" class="alignnone wp-image-19240 size-large"> <source type="image/webp" srcset="https://promoalltest-blog.cdnpromo.com/wp-content/uploads/2021/10/unnamed-1-1024x667.png.webp 1024w, https://promoalltest-blog.cdnpromo.com/wp-content/uploads/2021/10/unnamed-1-300x195.png.webp 300w, https://promoalltest-blog.cdnpromo.com/wp-content/uploads/2021/10/unnamed-1-768x500.png.webp 768w, https://promoalltest-blog.cdnpromo.com/wp-content/uploads/2021/10/unnamed-1.png.webp 1415w" sizes="(max-width: 1024px) 100vw, 1024px"/> <img decoding="async" src="https://promoalltest-blog.cdnpromo.com/wp-content/uploads/2021/10/unnamed-1-1024x667.png" alt="" width="1024" height="667" srcset="https://promoalltest-blog.cdnpromo.com/wp-content/uploads/2021/10/unnamed-1-1024x667.png 1024w, https://promoalltest-blog.cdnpromo.com/wp-content/uploads/2021/10/unnamed-1-300x195.png 300w, https://promoalltest-blog.cdnpromo.com/wp-content/uploads/2021/10/unnamed-1-768x500.png 768w, https://promoalltest-blog.cdnpromo.com/wp-content/uploads/2021/10/unnamed-1.png 1415w" sizes="(max-width: 1024px) 100vw, 1024px"/> </picture> </noscript></p> <p> </p> <p><span style="font-weight: 400;">As we can see in the image above, there is a clear search engine benefit to uploading video </span><a href="https://promo.com/blog/youtube-seo-the-definitive-guide-to-ranking-videos-on-youtube?utm_content=blog_main_page" data-wpel-link="internal"><span style="font-weight: 400;">content to YouTube</span></a><span style="font-weight: 400;">, too – with Google’s algorithm prominently positioning videos before any other results. </span></p> <p><picture loading="lazy" decoding="async" class="lazy lazy-hidden alignnone wp-image-19242 size-large" data-lazy-type="image"> <source type="image/webp" data-srcset="https://promoalltest-blog.cdnpromo.com/wp-content/uploads/2021/10/unnamed-2-1024x568.png.webp 1024w, https://promoalltest-blog.cdnpromo.com/wp-content/uploads/2021/10/unnamed-2-300x166.png.webp 300w, https://promoalltest-blog.cdnpromo.com/wp-content/uploads/2021/10/unnamed-2-768x426.png.webp 768w, https://promoalltest-blog.cdnpromo.com/wp-content/uploads/2021/10/unnamed-2.png.webp 1402w" srcset="//promoalltest-blog.cdnpromo.com/wp-content/plugins/a3-lazy-load/assets/images/lazy_placeholder.gif" sizes="(max-width: 1024px) 100vw, 1024px"/> <img loading="lazy" decoding="async" src="//promoalltest-blog.cdnpromo.com/wp-content/plugins/a3-lazy-load/assets/images/lazy_placeholder.gif" data-lazy-type="image" data-src="https://promoalltest-blog.cdnpromo.com/wp-content/uploads/2021/10/unnamed-2-1024x568.png" alt="" width="1024" height="568" srcset="" data-srcset="https://promoalltest-blog.cdnpromo.com/wp-content/uploads/2021/10/unnamed-2-1024x568.png 1024w, https://promoalltest-blog.cdnpromo.com/wp-content/uploads/2021/10/unnamed-2-300x166.png 300w, https://promoalltest-blog.cdnpromo.com/wp-content/uploads/2021/10/unnamed-2-768x426.png 768w, https://promoalltest-blog.cdnpromo.com/wp-content/uploads/2021/10/unnamed-2.png 1402w" sizes="(max-width: 1024px) 100vw, 1024px"/> </picture> <noscript><picture loading="lazy" decoding="async" class="alignnone wp-image-19242 size-large"> <source type="image/webp" srcset="https://promoalltest-blog.cdnpromo.com/wp-content/uploads/2021/10/unnamed-2-1024x568.png.webp 1024w, https://promoalltest-blog.cdnpromo.com/wp-content/uploads/2021/10/unnamed-2-300x166.png.webp 300w, https://promoalltest-blog.cdnpromo.com/wp-content/uploads/2021/10/unnamed-2-768x426.png.webp 768w, https://promoalltest-blog.cdnpromo.com/wp-content/uploads/2021/10/unnamed-2.png.webp 1402w" sizes="(max-width: 1024px) 100vw, 1024px"/> <img loading="lazy" decoding="async" src="https://promoalltest-blog.cdnpromo.com/wp-content/uploads/2021/10/unnamed-2-1024x568.png" alt="" width="1024" height="568" srcset="https://promoalltest-blog.cdnpromo.com/wp-content/uploads/2021/10/unnamed-2-1024x568.png 1024w, https://promoalltest-blog.cdnpromo.com/wp-content/uploads/2021/10/unnamed-2-300x166.png 300w, https://promoalltest-blog.cdnpromo.com/wp-content/uploads/2021/10/unnamed-2-768x426.png 768w, https://promoalltest-blog.cdnpromo.com/wp-content/uploads/2021/10/unnamed-2.png 1402w" sizes="(max-width: 1024px) 100vw, 1024px"/> </picture> </noscript></p> <p><span style="font-weight: 400;">Notably, a search to ‘learn to speak French’ returns 1.9 billion results among Google’s results. Running the same query in video search returns around 26.1 million results – a 98.6% drop in the number of ranking competitors to outmuscle. </span></p> <p><span style="font-weight: 400;">Social videos are shared 1,200% more frequently than both text and images combined. This shows that it’s high time for your business to embrace video content. The content you create will depend largely on your business model. By setting up tutorials, reviews, or product walkthroughs that can be easily shared across your social profiles and discoverable to audiences, you can essentially introduce customers to your expertise, products or services in a valuable way. </span></p> <h2><span style="font-weight: 400;">Build Sharable Content</span></h2> <p><span style="font-weight: 400;">Social media is designed to be a shared experience among users. For marketers, this can be interpreted as a great way to reach more consumers with their campaigns. In designing content that can easily be shared, you can reach more people and grow your brand awareness in a way that’s guaranteed to generate leads. </span></p> <p><span style="font-weight: 400;">The task of getting your message out in the open is tricky if it’s not easy for individuals to share. In the world of social SEO, it’s not enough to simply create a blog post or video to share online with a standard description attached. By incorporating the </span><a href="https://www.semrush.com/blog/social-media-seo/" data-wpel-link="external" rel="external noopener noreferrer"><span style="font-weight: 400;">right elements</span></a><span style="font-weight: 400;">, like social share buttons within your website and strong call-to-actions (CTAs), it’s much easier to see your content spread its wings online. </span></p> <p><span style="font-weight: 400;">By including these components as standard, you can encourage a far greater volume of social sharing, which will ultimately help boost your reach. Furthermore, when you post on social media sites, these CTAs can help your followers share your posts in greater numbers. </span></p> <p><picture loading="lazy" decoding="async" class="lazy lazy-hidden aligncenter wp-image-19243 size-full" data-lazy-type="image"> <source type="image/webp" data-srcset="https://promoalltest-blog.cdnpromo.com/wp-content/uploads/2021/10/unnamed-3.png.webp 426w, https://promoalltest-blog.cdnpromo.com/wp-content/uploads/2021/10/unnamed-3-250x300.png.webp 250w" srcset="//promoalltest-blog.cdnpromo.com/wp-content/plugins/a3-lazy-load/assets/images/lazy_placeholder.gif" sizes="(max-width: 426px) 100vw, 426px"/> <img loading="lazy" decoding="async" src="//promoalltest-blog.cdnpromo.com/wp-content/plugins/a3-lazy-load/assets/images/lazy_placeholder.gif" data-lazy-type="image" data-src="https://promoalltest-blog.cdnpromo.com/wp-content/uploads/2021/10/unnamed-3.png" alt="" width="426" height="512" srcset="" data-srcset="https://promoalltest-blog.cdnpromo.com/wp-content/uploads/2021/10/unnamed-3.png 426w, https://promoalltest-blog.cdnpromo.com/wp-content/uploads/2021/10/unnamed-3-250x300.png 250w" sizes="(max-width: 426px) 100vw, 426px"/> </picture> <noscript><picture loading="lazy" decoding="async" class="aligncenter wp-image-19243 size-full"> <source type="image/webp" srcset="https://promoalltest-blog.cdnpromo.com/wp-content/uploads/2021/10/unnamed-3.png.webp 426w, https://promoalltest-blog.cdnpromo.com/wp-content/uploads/2021/10/unnamed-3-250x300.png.webp 250w" sizes="(max-width: 426px) 100vw, 426px"/> <img loading="lazy" decoding="async" src="https://promoalltest-blog.cdnpromo.com/wp-content/uploads/2021/10/unnamed-3.png" alt="" width="426" height="512" srcset="https://promoalltest-blog.cdnpromo.com/wp-content/uploads/2021/10/unnamed-3.png 426w, https://promoalltest-blog.cdnpromo.com/wp-content/uploads/2021/10/unnamed-3-250x300.png 250w" sizes="(max-width: 426px) 100vw, 426px"/> </picture> </noscript></p> <p><span style="font-weight: 400;">Sharable content can also be interactive, and you can encourage customers to build their brand loyalty by not only sharing your social media content but by replying to it as well. </span></p> <p><span style="font-weight: 400;">In this example, Bariatric Foodie encourages its followers to share a selfie and communicate directly with the company. This helps to spread your content and also paves the way for users to generate their own content relevant to the brand – building a form of social proof in the process. </span><a href="https://www.freshessays.com/" target="_blank" rel="noopener external noreferrer" data-saferedirecturl="https://www.google.com/url?q=https://www.freshessays.com/&source=gmail&ust=1636912808185000&usg=AOvVaw2ej7N1b4WM8Uu0JxCtwgm_" data-wpel-link="external">FreshEssays</a> specialist claims that in designing content that can easily be shared, you can reach more people and grow your brand awareness in a way that’s guaranteed to generate leads and improve SEO.</p> <div></div> <h2><span style="font-weight: 400;">Traffic Insights Optimize Your Social SEO Strategy</span></h2> <p><span style="font-weight: 400;">With the help of analytics engines, it’s possible to identify and regard social traffic as its own entity – aiding your ability to closely monitor the success of your campaigns across various social networks. </span></p> <p><span style="font-weight: 400;">You’re able to learn about your social strategies, how </span><a href="https://sproutsocial.com/insights/seo-and-social-media/" data-wpel-link="external" rel="external noopener noreferrer"><span style="font-weight: 400;">audiences interact</span></a><span style="font-weight: 400;"> with your campaigns and whether your content is really being discovered through the insights provided by platforms like <a href="https://www.mageplaza.com/magento-2-google-analytics-pro/" data-wpel-link="external" rel="external noopener noreferrer">Google Analytics</a> and Finteza. These quality insights can include factors like: </span></p> <ul> <li style="font-weight: 400;" aria-level="1"><span style="font-weight: 400;">Whether your traffic from specific social platforms is engaging better or worse than traffic from other channels</span></li> <li style="font-weight: 400;" aria-level="1"><span style="font-weight: 400;">How your volume of social traffic is measuring up to organic, email and various other sources of traffic</span></li> <li style="font-weight: 400;" aria-level="1"><span style="font-weight: 400;">Which facets of your </span><span style="font-weight: 400;">social media content</span><span style="font-weight: 400;"> are driving the most traffic</span></li> </ul> <p> </p> <p><picture loading="lazy" decoding="async" class="lazy lazy-hidden alignnone wp-image-19249 size-large" data-lazy-type="image"> <source type="image/webp" data-srcset="https://promoalltest-blog.cdnpromo.com/wp-content/uploads/2021/10/unnamed-5-1024x394.png.webp 1024w, https://promoalltest-blog.cdnpromo.com/wp-content/uploads/2021/10/unnamed-5-300x116.png.webp 300w, https://promoalltest-blog.cdnpromo.com/wp-content/uploads/2021/10/unnamed-5-768x296.png.webp 768w, https://promoalltest-blog.cdnpromo.com/wp-content/uploads/2021/10/unnamed-5-1536x591.png.webp 1536w, https://promoalltest-blog.cdnpromo.com/wp-content/uploads/2021/10/unnamed-5.png.webp 1600w" srcset="//promoalltest-blog.cdnpromo.com/wp-content/plugins/a3-lazy-load/assets/images/lazy_placeholder.gif" sizes="(max-width: 1024px) 100vw, 1024px"/> <img loading="lazy" decoding="async" src="//promoalltest-blog.cdnpromo.com/wp-content/plugins/a3-lazy-load/assets/images/lazy_placeholder.gif" data-lazy-type="image" data-src="https://promoalltest-blog.cdnpromo.com/wp-content/uploads/2021/10/unnamed-5-1024x394.png" alt="" width="1024" height="394" srcset="" data-srcset="https://promoalltest-blog.cdnpromo.com/wp-content/uploads/2021/10/unnamed-5-1024x394.png 1024w, https://promoalltest-blog.cdnpromo.com/wp-content/uploads/2021/10/unnamed-5-300x116.png 300w, https://promoalltest-blog.cdnpromo.com/wp-content/uploads/2021/10/unnamed-5-768x296.png 768w, https://promoalltest-blog.cdnpromo.com/wp-content/uploads/2021/10/unnamed-5-1536x591.png 1536w, https://promoalltest-blog.cdnpromo.com/wp-content/uploads/2021/10/unnamed-5.png 1600w" sizes="(max-width: 1024px) 100vw, 1024px"/> </picture> <noscript><picture loading="lazy" decoding="async" class="alignnone wp-image-19249 size-large"> <source type="image/webp" srcset="https://promoalltest-blog.cdnpromo.com/wp-content/uploads/2021/10/unnamed-5-1024x394.png.webp 1024w, https://promoalltest-blog.cdnpromo.com/wp-content/uploads/2021/10/unnamed-5-300x116.png.webp 300w, https://promoalltest-blog.cdnpromo.com/wp-content/uploads/2021/10/unnamed-5-768x296.png.webp 768w, https://promoalltest-blog.cdnpromo.com/wp-content/uploads/2021/10/unnamed-5-1536x591.png.webp 1536w, https://promoalltest-blog.cdnpromo.com/wp-content/uploads/2021/10/unnamed-5.png.webp 1600w" sizes="(max-width: 1024px) 100vw, 1024px"/> <img loading="lazy" decoding="async" src="https://promoalltest-blog.cdnpromo.com/wp-content/uploads/2021/10/unnamed-5-1024x394.png" alt="" width="1024" height="394" srcset="https://promoalltest-blog.cdnpromo.com/wp-content/uploads/2021/10/unnamed-5-1024x394.png 1024w, https://promoalltest-blog.cdnpromo.com/wp-content/uploads/2021/10/unnamed-5-300x116.png 300w, https://promoalltest-blog.cdnpromo.com/wp-content/uploads/2021/10/unnamed-5-768x296.png 768w, https://promoalltest-blog.cdnpromo.com/wp-content/uploads/2021/10/unnamed-5-1536x591.png 1536w, https://promoalltest-blog.cdnpromo.com/wp-content/uploads/2021/10/unnamed-5.png 1600w" sizes="(max-width: 1024px) 100vw, 1024px"/> </picture> </noscript></p> <p><span style="font-weight: 400;">In the example from </span><a href="https://www.finteza.com/en/website-analytics/traffic-sources-utm" data-wpel-link="external" rel="external noopener noreferrer"><span style="font-weight: 400;">Finteza</span></a><span style="font-weight: 400;"> above, we can see that traffic sources are broken down by the social media referral links in which they come from – helping marketers to better understand who’s arriving from where, how they interact with their site, and how long their sessions typically last – helping to fine tune approaches and learn more about whether the right users are being targeted. </span></p> <h2><span style="font-weight: 400;">Discover Your Audience Wants and Needs</span></h2> <p><span style="font-weight: 400;">As you publish content on social media, it’s important to focus on your audience and monitor how they interact with your content. Are your videos, pictures and statuses leading to more engagement? Or is it being largely ignored? </span></p> <p><span style="font-weight: 400;">Social SEO is an excellent way to understand your audience and to learn about what they want from you. You could find that some content isn’t a hit with your audience but other content wins </span><a href="https://www.webfx.com/social-media/social-media-and-seo.html" data-wpel-link="external" rel="external noopener noreferrer"><span style="font-weight: 400;">plenty of engagement</span></a><span style="font-weight: 400;">. With this in mind, it’s vital to learn from what works and what doesn’t and adapt your campaigns accordingly. </span></p> <p><span style="font-weight: 400;">Learn what content drives engagement. Then you’ll be able to build more like-minded content. This content will be far better positioned to generate more leads and win more prospective customers. </span></p> <p><span style="font-weight: 400;">Trends change all the time. The result is much more of a trial and error element to social media SEO. With this in mind, it’s vital to continually look for ways to improve and appeal to as many people as you can. </span></p> <p><span style="font-weight: 400;">Social media is the place for the whole world to interact with one another, which means it should never be an afterthought for your business. In learning to create content that gets you noticed, the benefits are sure to be seen in your bottom line. </span></p> <div class="blog-wysiwyg__socials socials-tablet"> <a href="#" data-share-title="Social SEO 101: Exploring the Impact of Social Media on SEO" data-share="facebook"><svg width="27" height="27" viewbox="0 0 27 27" fill="none" xmlns="http://www.w3.org/2000/svg"><path fill-rule="evenodd" clip-rule="evenodd" d="M27 13.5825C27 6.08111 20.9558 0 13.5 0C6.04415 0 0 6.08111 0 13.5825C0 20.362 4.93675 25.9811 11.3906 27V17.5087H7.96289V13.5825H11.3906V10.5901C11.3906 7.18601 13.4061 5.30568 16.4898 5.30568C17.9668 5.30568 19.5117 5.57096 19.5117 5.57096V8.91354H17.8094C16.1324 8.91354 15.6094 9.96054 15.6094 11.0347V13.5825H19.3535L18.755 17.5087H15.6094V27C22.0632 25.9811 27 20.362 27 13.5825Z" fill="var(--social-color)"/></svg></a> <a href="#" data-share-title="Social SEO 101: Exploring the Impact of Social Media on SEO" data-share="twitter"><svg width="28" height="27" 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20.1684 11.7886 19.871 10.7542 19.3068L7 20.2917L8.00469 16.6219C7.38494 15.5479 7.05885 14.3296 7.05936 13.0814C7.06092 9.17672 10.2379 6.00001 14.1413 6.00001Z" fill="var(--social-color)"/></svg></a> </div> </div> <div class="blog-wysiwyg__author"> <h2 class="blog-wysiwyg__author-title">About the author</h2> <h3 class="blog-wysiwyg__author-name">Dymtro Spilka - Guest Writer</h3> <div class="blog-wysiwyg__author-text"> <p>Dmytro is a CEO at Solvid, a creative content creation agency based in London. Founder of Pridicto. His work has been published in Shopify, Zapier, Mention, WordStream, Entrepreneur, Scoop.it, BuzzSumo, and Campaign Monitor.</p> </div> </div> </div> </div> </div> </section> <section class="blog-popular"> <div class="container"> <div class="blog-popular__inner"> <h2 class="blog-popular__title">You may also enjoy</h2> <div class="blog-list"> <div class="blog-article" data-theme="dark"> <a href="https://promo.com/blog/social-media-video-sizes" class="blog-article__image" data-wpel-link="internal"> <img width="768" height="478" src="https://promoalltest-blog.cdnpromo.com/wp-content/uploads/2019/08/SocialMedia-Video-Sizes_OG-1413x880-1-768x478.jpg" class="blog-article__image-img wp-post-image" alt="" decoding="async" loading="lazy" srcset="https://promoalltest-blog.cdnpromo.com/wp-content/uploads/2019/08/SocialMedia-Video-Sizes_OG-1413x880-1-768x478.jpg 768w, https://promoalltest-blog.cdnpromo.com/wp-content/uploads/2019/08/SocialMedia-Video-Sizes_OG-1413x880-1-300x187.jpg 300w, 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