Sustainability

<!DOCTYPE html>     <html class="no-js " lang="en">  <head> <link rel="preconnect" href="//consent.cookiebot.com"> <link rel="preconnect" href="//www.googletagmanager.com"> <link rel="preconnect" href="//ssl.google-analytics.com"> <link rel="preconnect" href="//www.google-analytics.com"> <link rel="preconnect" href="//www.googleadservices.com"> <link rel="preconnect" href="//snap.licdn.com"> <link rel="preconnect" href="//static.hotjar.com"> <link rel="preconnect" href="//script.hotjar.com"> <link rel="preconnect" href="//googleads.g.doubleclick.net"> <link rel="preconnect" href="//pi.pardot.com"> <link rel="preconnect" href="//ocsp.digicert.com"> <link rel="preconnect" href="//www.google.com"> <link rel="preconnect" href="//px.ads.linkedin.com"> <link rel="preconnect" href="//stats.g.doubleclick.net"> <link rel="preconnect" href="//analytics.google.com"> <link rel="preconnect" href="//vars.hotjar.com"> <link href="/-/media/foundation/theming/kantargrid/kantargrid/styles/optimized-min.css?t=20241105T223028Z" rel="stylesheet"><link href="/-/media/themes/kantar/global/core-libraries/styles/optimized-min.css?t=20241108T113825Z" rel="stylesheet"><link href="/-/media/base-themes/main-theme/styles/optimized-min.css?t=20150515T071943:635672711833756301Z" rel="stylesheet"><link href="/-/media/themes/kantar/global/kantarmain/styles/optimized-min.css?t=20241108T113830Z" rel="stylesheet">  <script data-cookieconsent="ignore"> window.dataLayer = window.dataLayer || []; function gtag() { dataLayer.push(arguments); } gtag("consent", "default", { ad_storage: "denied", analytics_storage: "denied", functionality_storage: "denied", personalization_storage: "denied", security_storage: "granted", wait_for_update: 2000, }); gtag("set", "ads_data_redaction", true); gtag("set", "url_passthrough", false); </script>   <script data-cookieconsent="ignore">(function(w,d,s,l,i){w[l]=w[l]||[];w[l].push({'gtm.start': new Date().getTime(),event:'gtm.js'});var f=d.getElementsByTagName(s)[0], j=d.createElement(s),dl=l!='dataLayer'?'&l='+l:'';j.async=true;j.src= 'https://www.googletagmanager.com/gtm.js?id='+i+dl;f.parentNode.insertBefore(j,f); })(window,document,'script','dataLayer','GTM-PR5V98Q');</script>  <script id="Cookiebot" src="https://consent.cookiebot.com/uc.js" data-cbid="5e052ca0-c111-4ceb-86ce-5397a2b7f70d" data-blockingmode="auto" type="text/javascript" data-georegions="{'region':'US','cbid':'0c371769-97fe-4da9-8bfb-51d9017b16b9'}"></script> <script type="text/javascript" defer="defer" src=https://extend.vimeocdn.com/ga/168265051.js></script> <title>Sustainability</title>  <script> var iframes = document.querySelectorAll("iframe[data-cookieblock-src]"); for(var i=0; i<iframes.length; i++) { var parent = iframes[i].parentElement; var siblings = iframes[i].parentElement.children; var placeHolder = document.createElement("div"); placeHolder.className = "cookieconsent-optout-marketing"; placeHolder.innerHTML = `Please <a href="javascript:Cookiebot.renew()">accept cookies</a> to see this content.`; for(var j=0; j<siblings.length; j++) { if(!siblings[j].classList.contains("cookieconsent-optout-marketing")) { iframes[i].parentElement.insertBefore(placeHolder, iframes[i]); } } } </script> <style> .cookieconsent-optout-marketing { font-size: 14px; margin: 20px; } </style> <meta name="google-site-verification" content="clJYLy_nw4Rx4ts6zb1CnvVe8JKI6944nRL4xDQxzVg" /> <link href="/-/media/themes/kantar/global/kantarmain/images/favicon.png" rel="shortcut icon" /> <meta property="og:title" content="Sustainability"><meta property="og:url" content="https://www.kantar.com/solutions/sustainability"> <meta property="twitter:title" content="Sustainability"><meta property="twitter:card" content="summary_large_image"> <link rel="canonical" href=""> <meta name="viewport" content="width=device-width, initial-scale=1" /> <meta name="facebook-domain-verification" content="7vckv2bl7hnh9o3j28f18jazzczyzu"/> </head> <body class="t-solutions old browsers-device bodyclass">  <noscript><iframe src="https://www.googletagmanager.com/ns.html?id=GTM-PR5V98Q" height="0" width="0" style="display:none;visibility:hidden"></iframe></noscript>   <header id="header" class="c-navigation-global js-navigation-global"> <div class="component container"> <div class="component-content" > <div class="row component column-splitter"> <div class="col-2 col-md-4 col-lg-5 off-lg-1"> <a href="/"> <div class="site-logo js-header-logo"> <span class="icon icon-kantar-logo"> <span class="icon__wrapper"> <svg viewBox="0 0 256 256" role="img"> <use xlink:href="/-/media/Themes/Kantar/Global/KantarMain/images/sprite.svg#kantar-logo" /> </svg> </span> </span> </div> </a> </div> <div class="col-2 col-sm-6 col-md-8 col-lg-9"> <div class="c-navigation-global__menu"> <nav class="c-navigation-global__nav js-header-nav js-header-sticky"> <div class="col-4 off-sm-1 col-sm-6 off-md-0 col-md-12 col-lg-16"> <ul> <li class="c-navigation-global__item c-navigation-global__item--back back-home js-nav-lvl-1"> <a href="/" class="c-navigation-global__link back-home js-nav-back"> Home </a> </li> <li class="c-navigation-global__item js-nav-lvl-1"> <a class="c-navigation-global__link js-nav-item has-childrens active-page " href="/solutions"> Solutions </a> <div class="c-navigation-global__submenu js-first-submenu"> <div class="row"> <div class="col-4 off-lg-1"> <span class="h2 c-navigation-global__subhead"> Solutions </span> </div> </div> <div class="row"> <div class="col-4 col-sm-8 col-md-4 col-lg-4 off-lg-1 submenu__description"> <div class="c-navigation-global__subbox"> <p class="c-navigation-global__subdesc"> Explore the many areas where Kantar will help your organisation to succeed, through a deeper understanding of people. </p> <a href="/solutions" class="btn c-navigation-global__cta btn--primary "><span class="btn__inner">How we can help you</span></a> </div> </div> <div class="col-4 col-sm-8 col-md-4 col-lg-4 off-lg-1 submenu__links"> <ul> <li class="c-navigation-global__item js-nav-lvl-2"> <a class="c-navigation-global__link link" href="/solutions/brand-growth"> Brand Strategy and Guidance </a> </li> <li class="c-navigation-global__item js-nav-lvl-2"> <a class="c-navigation-global__link link" href="/solutions/consulting"> Consulting </a> </li> <li class="c-navigation-global__item js-nav-lvl-2"> <a class="c-navigation-global__link link" href="/solutions/consumer-and-shopper-behaviour"> Consumer and Shopper Behaviour </a> </li> <li class="c-navigation-global__item js-nav-lvl-2"> <a class="c-navigation-global__link link" href="/solutions/creative"> Creative Testing and Optimisation </a> </li> <li class="c-navigation-global__item js-nav-lvl-2"> <a class="c-navigation-global__link link" href="/solutions/customer-experience"> Customer Experience </a> </li> </ul> </div> <div class="col-4 col-sm-8 col-md-4 col-lg-4 off-lg-1 submenu__links"> <ul> <li class="c-navigation-global__item js-nav-lvl-2"> <a class="c-navigation-global__link link" href="/solutions/innovation"> Innovation and Product Development </a> </li> <li class="c-navigation-global__item js-nav-lvl-2"> <a class="c-navigation-global__link link" href="/solutions/kantar-brandz"> Kantar BrandZ </a> </li> <li class="c-navigation-global__item js-nav-lvl-2"> <a class="c-navigation-global__link link" href="/solutions/media"> Media Effectiveness </a> </li> <li class="c-navigation-global__item js-nav-lvl-2"> <a class="c-navigation-global__link link" href="/solutions/research-services"> Research Services </a> </li> <li class="c-navigation-global__item js-nav-lvl-2 link--last"> <a class="c-navigation-global__link link" href="/solutions/sustainability"> Sustainability </a> </li> </ul> </div> </div> </div> </li> <li class="c-navigation-global__item js-nav-lvl-1"> <a class="c-navigation-global__link js-nav-item has-childrens " href="/industries"> Industries </a> <div class="c-navigation-global__submenu js-first-submenu"> <div class="row"> <div class="col-4 off-lg-1"> <span class="h2 c-navigation-global__subhead"> Industries </span> </div> </div> <div class="row"> <div class="col-4 col-sm-8 col-md-4 col-lg-4 off-lg-1 submenu__description"> <div class="c-navigation-global__subbox"> <p class="c-navigation-global__subdesc"> Find growth, inspiration and a deeper understanding of people, within your industry or sector. </p> <a href="/industries" class="btn c-navigation-global__cta btn--primary "><span class="btn__inner">See what we can do</span></a> </div> </div> <div class="col-4 col-sm-8 col-md-4 col-lg-4 off-lg-1 submenu__links"> <ul> <li class="c-navigation-global__item js-nav-lvl-2"> <a class="c-navigation-global__link link" href="/industries/automotive-and-mobility"> Automotive & Mobility </a> </li> <li class="c-navigation-global__item js-nav-lvl-2"> <a class="c-navigation-global__link link" href="/industries/consumer-packaged-goods"> Consumer Packaged Goods </a> </li> <li class="c-navigation-global__item js-nav-lvl-2"> <a class="c-navigation-global__link link" href="/industries/energy"> Energy & Utilities </a> </li> <li class="c-navigation-global__item js-nav-lvl-2"> <a class="c-navigation-global__link link" href="/industries/fashion-and-beauty"> Fashion, Beauty & Luxury </a> </li> <li class="c-navigation-global__item js-nav-lvl-2"> <a class="c-navigation-global__link link" href="/industries/finance"> Finance </a> </li> <li class="c-navigation-global__item js-nav-lvl-2"> <a class="c-navigation-global__link link" href="/industries/health"> Health </a> </li> </ul> </div> <div class="col-4 col-sm-8 col-md-4 col-lg-4 off-lg-1 submenu__links"> <ul> <li class="c-navigation-global__item js-nav-lvl-2"> <a class="c-navigation-global__link link" href="/industries/hospitality"> Hospitality, Leisure & Travel </a> </li> <li class="c-navigation-global__item js-nav-lvl-2"> <a class="c-navigation-global__link link" href="/industries/media"> Media </a> </li> <li class="c-navigation-global__item js-nav-lvl-2"> <a class="c-navigation-global__link link" href="/industries/post-and-logistics"> Post and logistics </a> </li> <li class="c-navigation-global__item js-nav-lvl-2"> <a class="c-navigation-global__link link" href="/industries/retail"> Retail </a> </li> <li class="c-navigation-global__item js-nav-lvl-2"> <a class="c-navigation-global__link link" href="/industries/sport-and-leisure"> Sport & Leisure </a> </li> <li class="c-navigation-global__item js-nav-lvl-2 link--last"> <a class="c-navigation-global__link link" href="/industries/technology-and-telecoms"> Technology & Telecoms </a> </li> </ul> </div> </div> </div> </li> <li class="c-navigation-global__item js-nav-lvl-1"> <a class="c-navigation-global__link js-nav-item has-childrens " href="/inspiration"> Inspiration </a> <div class="c-navigation-global__submenu js-first-submenu"> <div class="row"> <div class="col-4 off-lg-1"> <span class="h2 c-navigation-global__subhead"> Inspiration </span> </div> </div> <div class="row"> <div class="col-4 col-sm-8 col-md-4 col-lg-4 off-lg-1 submenu__description"> <div class="c-navigation-global__subbox"> <p class="c-navigation-global__subdesc"> Read our latest articles and reports, with expert perspectives, proprietary data, and thought-provoking insights. </p> <a href="/inspiration" class="btn c-navigation-global__cta btn--primary "><span class="btn__inner">See more Inspiration</span></a> </div> </div> <div class="col-4 col-sm-8 col-md-4 col-lg-4 off-lg-1 submenu__links"> <span class="h3 c-navigation-global__label"> Featured stories </span> <ul> <li class="c-navigation-global__item js-nav-lvl-2"> <a class="c-navigation-global__link link" href="/inspiration/webinars"> View all Webinars & Events </a> </li> <li class="c-navigation-global__item js-nav-lvl-2"> <a class="c-navigation-global__link link" href="/inspiration/sustainability/the-electric-mobility-revolution"> The electric mobility revolution </a> </li> <li class="c-navigation-global__item js-nav-lvl-2"> <a class="c-navigation-global__link link" href="/inspiration/agile-market-research/technology-and-brand-tracking-the-perfect-marketing-match"> Technology and brand tracking: the perfect marketing match </a> </li> <li class="c-navigation-global__item js-nav-lvl-2 link--last"> <a class="c-navigation-global__link link" href="/inspiration/experience/rip-up-the-textbooks-a-fresh-look-at-cx"> Rip up the textbooks: A fresh look at CX </a> </li> </ul> </div> <div class="col-4 col-sm-8 col-md-3 col-lg-4 off-lg-1 submenu__article"> <span class="h3 c-navigation-global__label c-navigation-global__label--article"> Featured article </span> <div class="featured-article"> <div class="row"> <div class="col-4 col-sm-4 col-md-12 col-lg-12"> <div class="featured-article__image aspect-ratio-container"> <img src="/-/media/project/kantar/global/articles/kantar-brandz-most-valuable-global-brand-apple.jpg?h=280&iar=0&w=420&hash=DE0BCA8B17A4C4292E8D7998CC1AB3C9" alt="Kantar BrandZ most valuable brands Apple" width="420" height="280" /> </div> </div> <div class="col-4 col-sm-4 col-md-12 col-lg-16"> <span class="featured-article__title"> <a href="/inspiration/brands/revealed-the-worlds-most-valuable-brands-of-2024"> Revealed: the world’s most valuable brands of 2024 </a> </span> <p class="featured-article__desc"> Apple revealed as the world’s first trillion dollar brand </p> </div> </div> </div> </div> </div> </div> </li> <li class="c-navigation-global__item js-nav-lvl-1"> <a class="c-navigation-global__link js-nav-item tick" href="https://www.kantar.com/marketplace" target="_blank" title=""> Kantar Marketplace </a> </li> </ul> </div> </nav> <div class="c-navigation-global__buttons js-header-buttons"> <button class="site-search js-header-search"> <span class="icon icon-search"> <span class="icon__wrapper"> <svg viewBox="0 0 256 256" role="img" title="Search"> <use xlink:href="/-/media/Themes/Kantar/Global/KantarMain/images/sprite.svg#search"/> </svg> </span> </span> </button> <button class="hamburger js-header-hamburger"> <span class="hamburger__icon"></span> </button> </div> </div> <div class="c-navigation-global__topmenu"> <div class="row"> <div class="col-md-9 col-lg-12 off-md-3 pos-rel"> <div class="c-navigation-global__topmenu--wrapper"> <form autocomplete="off"> <span class="c-language-switcher"> <ul> <li class="c-navigation-global__item"> <a href="/about" class="c-navigation-global__link"> About </a> </li> <li class="c-navigation-global__item"> <a href="/careers" class="c-navigation-global__link"> Careers </a> </li> <li class="c-navigation-global__item"> <a href="/logins" class="c-navigation-global__link"> Logins </a> </li> <li class="c-navigation-global__item"> <a href="/locations" class="c-navigation-global__link"> Locations </a> </li> <li class="c-navigation-global__item"> <a href="/contact" class="c-navigation-global__link"> Contact </a> </li> </ul> </span> </form> </div> </div> </div> </div> </div> </div> </div> </div> <div class="component component c-search-component js-search-component search-box" data-properties='{"endpoint":"//api/search/result/","suggestionEndpoint":"//api/search/suggest/","suggestionsMode":"ShowPredictions","featuredFacet":"","resultPage":"/search","targetSignature":"","v":"","s":"{4258468E-FC7F-463C-87B2-3028030FC997}","p":10,"l":"en","languageSource":"CurrentLanguage","searchResultsSignature":"","itemid":"{61FED1FC-41BE-4C33-AB84-C7F97CD5A06E}","renderSuggestionsAsLinks":true,"hideSuggestedAndPrevious":false}'> <div class="c-search-head"> <div class="row"> <div class="col-4 col-sm-8 col-md-12 col-lg-14 off-lg-1"> <div class="c-search-head__wrapper"> <a href="/"> <div class="site-logo js-header-logo"> <span class="icon icon-kantar-logo"> <span class="icon__wrapper"> <svg viewBox="0 0 256 256" role="img"> <use xlink:href="/-/media/Themes/Kantar/Global/KantarMain/images/sprite.svg#kantar-logo" /> </svg> </span> </span> </div> </a> <div class="c-search-close"> <button class="c-search-close__icon js-search-close"></button> </div> </div> </div> </div> </div> <div class="c-search"> <div class="row"> <div class="col-4 col-sm-6 off-sm-1 off-md-0 col-md-12 off-lg-1 col-lg-14"> <div class="c-search__wrapper"> <div class="c-search__form"> <div class="row"> <div class="col-3 col-sm-7 col-md-11 col-lg-15"> <form action="."> <input type="text" name="search" placeholder="Search our site" class="js-search-input search-box-input" /> </form> </div> <div class="col-1 col-sm-1 col-md-1 col-lg-1"> <button class="c-search__submit js-search-submit clean"></button> </div> </div> </div> </div> </div> </div> </div> <div class="c-search-inner"> <div class="c-search-suggested js-search-suggested"> <div class="row"> <div class="col-4 col-sm-3 off-sm-1 off-md-0 col-md-4 off-lg-1 col-lg-3"> <div class="c-search-suggested__label"> Suggested searches </div> <ul class="c-search-suggested__list"> <li class="c-search-suggested__item"> <a href="#" class="c-search-suggested__link">BrandZ </a> </li> <li class="c-search-suggested__item"> <a href="#" class="c-search-suggested__link">Marketplace </a> </li> <li class="c-search-suggested__item"> <a href="#" class="c-search-suggested__link">Future Proof</a> </li> </ul> </div> </div> </div> <div class="c-search-results js-search-results-data" data-empty="Sorry, your search didn't return any results." data-link="#" data-btn="See all search results"> </div> </div> </div> </header> <div class="page" id="wrapper"> <main id="content"> <div class="component hero c-hero-media js-hero-media dark-variant"> <div class="row"> <div class="col-4 col-sm-7 col-md-10 off-lg-1 col-lg-12"> <div class="c-hero-switch js-hero-switch"> <h1 class="c-hero-switch__title toggle-header js-hero-switch-title"> Sustainability </h1> <div class="c-hero-switch__items toggle-content js-hero-switch-content"> <ul> <li class="c-hero-switch__item"> <a href="/solutions/brand-growth" class="c-hero-switch__link"> Brand Strategy and Guidance </a> </li> <li class="c-hero-switch__item"> <a href="/solutions/consulting" class="c-hero-switch__link"> Consulting </a> </li> <li class="c-hero-switch__item"> <a href="/solutions/consumer-and-shopper-behaviour" class="c-hero-switch__link"> Consumer and Shopper Behaviour </a> </li> <li class="c-hero-switch__item"> <a href="/solutions/creative" class="c-hero-switch__link"> Creative Testing and Optimisation </a> </li> <li class="c-hero-switch__item"> <a href="/solutions/customer-experience" class="c-hero-switch__link"> Customer Experience </a> </li> <li class="c-hero-switch__item"> <a href="/solutions/innovation" class="c-hero-switch__link"> Innovation and Product Development </a> </li> <li class="c-hero-switch__item"> <a href="/solutions/kantar-brandz" class="c-hero-switch__link"> Kantar BrandZ </a> </li> <li class="c-hero-switch__item"> <a href="/solutions/media" class="c-hero-switch__link"> Media Effectiveness </a> </li> <li class="c-hero-switch__item"> <a href="/solutions/research-services" class="c-hero-switch__link"> Research Services </a> </li> <li class="c-hero-switch__item"> <a href="/solutions/sustainability" class="c-hero-switch__link c-hero-switch__link--active"> Sustainability </a> </li> </ul> </div> </div> </div> <div class="col-4 col-sm-7 col-md-10 off-lg-1 col-lg-12 c-hero-media__animation js-hero-media-figure low-height-video"> <div class="c-hero-media__figure"> <div class="aspect-ratio-container"> <img src="/-/media/project/kantar/shared/inclusion-woman.jpg?h=600&iar=0&w=900&hash=06A4491EC833C880AF31C9FACB8B8FC6" alt="Inclusion woman" width="900" height="600" HeadingTag="h3" Item="Sitecore.Data.Items.Item" VariantFields="System.Collections.Generic.List`1[Sitecore.XA.Foundation.Variants.Abstractions.Fields.BaseVariantField]" ImageOnly="True" HeroNavigationRenderingId="{80967951-9B60-4D97-A817-CC0720EBD3BB}" PageItem="Sitecore.Data.Items.Item" Autoplay="False" IsControlEditable="False" ImageFieldId="{2ACFE144-5450-4848-A322-DDD3E6C9704A}" Attributes="System.Collections.Generic.Dictionary`2[System.String,System.Collections.Generic.IList`1[System.String]]" IsEdit="False" Rendering="Sitecore.XA.Foundation.Mvc.Wrappers.Rendering" Autoloop="False" IsLowHeightVideo="True" DataSourceItem="Sitecore.Data.Items.Item" /> </div> </div> </div> </div> </div> <div class="component container"> <div class="component-content" > <div class="component rich-text"> <div class="component-content"> <h3 style="text-align: center;">We provide sustainability consultancy services that help you identify 'where to play' by pinpointing your consumers' key values and sector-specific expectations about sustainability. Our expertise in sustainability consultancy enables you to understand what issues you should address and how that relates to your brand, business vision and stakeholder interests. </h3> </div> </div> <div class="component c-feature-row-big-number remove-vertical-padding"> <div class="flex-grid-replacer flex-grid-replacer--flex-items"> <div class="c-feature-row-big-number__group"> <div class="c-feature-row-big-number__number-content"> <span class="c-feature-row-big-number__number"> 86 </span> <span class="c-feature-row-big-number__nubmer-desc">% of consumers say we need urgent action to address climate change.</span> </div> <div class="c-feature-row-big-number__number-content"> <span class="c-feature-row-big-number__number"> 64 </span> <span class="c-feature-row-big-number__nubmer-desc">% of consumers say it’s business's responsibility to solve climate and environmental issues.</span> </div> </div> <div class="c-feature-row-big-number__group"> <div class="c-feature-row-big-number__number-content"> <span class="c-feature-row-big-number__number"> 90 </span> <span class="c-feature-row-big-number__nubmer-desc">% of marketers say sustainability agendas should be more ambitious.</span> </div> <div class="c-feature-row-big-number__number-content"> <span class="c-feature-row-big-number__number"> 94 </span> <span class="c-feature-row-big-number__nubmer-desc">% of marketers believe it's part of their job to push sustainability.</span> </div> </div> </div> </div> <div class="component rich-text remove-vertical-padding"> <div class="component-content"> <h2 style="text-align: center;">Our Solutions</h2> </div> </div> <div class="component row component c-extended-tab c-tabstrip js-tabstrip remove-vertical-padding"> <div class="col-4 col-sm-8 col-md-12 col-lg-16"> <div class="c-extended-tab-select-container c-tabstrip__select-container"> <select> <option value="#tabstrip-panel1"> <div class="component content"> <div class="component-content"> <div class="field-heading">Brand Inclusion Index</div> </div> </div> </option> <option value="#tabstrip-panel2"> <div class="component content"> <div class="component-content"> <div class="field-heading">Sustainability Sector Index</div> </div> </div> </option> <option value="#tabstrip-panel3"> <div class="component content"> <div class="component-content"> <div class="field-heading">Needscope for Purpose</div> </div> </div> </option> <option value="#tabstrip-panel4"> <div class="component content"> <div class="component-content"> <div class="field-heading">Sustainable Innovation</div> </div> </div> </option> <option value="#tabstrip-panel5"> <div class="component content"> <div class="component-content"> <div class="field-heading">DX Analytics for Sustainability</div> </div> </div> </option> <option value="#tabstrip-panel6"> <div class="component content"> <div class="component-content"> <div class="field-heading">Global DEI Monitor</div> </div> </div> </option> <option value="#tabstrip-panel7"> <div class="component content"> <div class="component-content"> <div class="field-heading">Brand Sustainability Deep Dive Module</div> </div> </div> </option> <option value="#tabstrip-panel8"> <div class="component content"> <div class="component-content"> <div class="field-heading">Sustainability Segmentation</div> </div> </div> </option> </select> <div class="c-tabstrip__icon-container"> <span class="icon"> <span class="icon__wrapper"> <svg viewBox="0 0 256 256" role="img"> <use xlink:href="/-/media/Themes/Kantar/Global/KantarMain/images/sprite.svg#pagination-next"></use> </svg> </span> </span> </div> </div> <div class="c-tabstrip__tablist-container horizontal-sweeper"> <div class="horizontal-sweeper-btn horizontal-sweeper-btn-prev"> <span class="icon icon-pagination-next"> <span class="icon__wrapper"> <svg viewBox="0 0 256 256" role="img"> <use xlink:href="/-/media/Themes/Kantar/Global/KantarMain/images/sprite.svg#pagination-next"></use> </svg> </span> </span> </div> <div class="horizontal-sweeper-btn horizontal-sweeper-btn-next"> <span class="icon icon-pagination-next"> <span class="icon__wrapper"> <svg viewBox="0 0 256 256" role="img"> <use xlink:href="/-/media/Themes/Kantar/Global/KantarMain/images/sprite.svg#pagination-next"></use> </svg> </span> </span> </div> <ul class="c-tabstrip__tablist swiper-wrapper" role="tablist"> <li class="c-extended-tab-tablist-item c-tabstrip__tablist-item swiper-slide"> <a class="c-extended-tab-tabs c-tabstrip__tab" id="tabstrip-tab1" href="#tabstrip-panel1"> <div class="component content"> <div class="component-content"> <div class="field-heading">Brand Inclusion Index</div> </div> </div> </a> </li> <li class="c-extended-tab-tablist-item c-tabstrip__tablist-item swiper-slide"> <a class="c-extended-tab-tabs c-tabstrip__tab" id="tabstrip-tab2" href="#tabstrip-panel2"> <div class="component content"> <div class="component-content"> <div class="field-heading">Sustainability Sector Index</div> </div> </div> </a> </li> <li class="c-extended-tab-tablist-item c-tabstrip__tablist-item swiper-slide"> <a class="c-extended-tab-tabs c-tabstrip__tab" id="tabstrip-tab3" href="#tabstrip-panel3"> <div class="component content"> <div class="component-content"> <div class="field-heading">Needscope for Purpose</div> </div> </div> </a> </li> <li class="c-extended-tab-tablist-item c-tabstrip__tablist-item swiper-slide"> <a class="c-extended-tab-tabs c-tabstrip__tab" id="tabstrip-tab4" href="#tabstrip-panel4"> <div class="component content"> <div class="component-content"> <div class="field-heading">Sustainable Innovation</div> </div> </div> </a> </li> <li class="c-extended-tab-tablist-item c-tabstrip__tablist-item swiper-slide"> <a class="c-extended-tab-tabs c-tabstrip__tab" id="tabstrip-tab5" href="#tabstrip-panel5"> <div class="component content"> <div class="component-content"> <div class="field-heading">DX Analytics for Sustainability</div> </div> </div> </a> </li> <li class="c-extended-tab-tablist-item c-tabstrip__tablist-item swiper-slide"> <a class="c-extended-tab-tabs c-tabstrip__tab" id="tabstrip-tab6" href="#tabstrip-panel6"> <div class="component content"> <div class="component-content"> <div class="field-heading">Global DEI Monitor</div> </div> </div> </a> </li> <li class="c-extended-tab-tablist-item c-tabstrip__tablist-item swiper-slide"> <a class="c-extended-tab-tabs c-tabstrip__tab" id="tabstrip-tab7" href="#tabstrip-panel7"> <div class="component content"> <div class="component-content"> <div class="field-heading">Brand Sustainability Deep Dive Module</div> </div> </div> </a> </li> <li class="c-extended-tab-tablist-item c-tabstrip__tablist-item swiper-slide"> <a class="c-extended-tab-tabs c-tabstrip__tab" id="tabstrip-tab8" href="#tabstrip-panel8"> <div class="component content"> <div class="component-content"> <div class="field-heading">Sustainability Segmentation</div> </div> </div> </a> </li> </ul> </div> <div class="c-extended-tab-container c-tabstrip__section-container"> <section class="c-tabstrip__panel rich-text" id="tabstrip-panel1"> <div class="extented-tab-title"> <div class="component content"> <div class="component-content"> <div class="field-content">Brand Inclusion Index focuses on people’s perception of a brand’s diversity, equity, and inclusion (DEI), giving a voice to people who tend to be excluded by brands. This solution also comprises a ranking of inclusive brands, as well as a diagnostic tool for category-level insights, crucial for inclusion marketing.  <h2>Key Features</h2> <h3>Learn from brands leading on inclusion</h3> Understanding expectations for diversity, equity, and inclusion is key to effective inclusive marketing. The Brand Inclusion Index helps brands assess their DEI perception, offering essential insights for brand inclusion strategies. <br /> <h3>Closing inclusion gaps </h3> The Index identifies populations your brand needs to focus on, highlighting areas for improvement and strengths to celebrate. This helps close inclusion gaps and enhances inclusive marketing efforts.  <br /> <h3>Insights for brand inclusion </h3> <div>Utilise insights from the Brand Inclusion Index to craft campaigns that resonate with diverse audiences, improving brand perception and fostering an inclusive environment. </div> <p> </p> <p><a class="btn btn--primary" href="https://www.kantar.com/contact/su-general-contact" target="_Blank"><span class="btn__inner">Get in touch</span> </a></p></div> </div> </div> </div> <div class="component-content row animate--slide animate--run"> <span class="three-columns"> </span> <div class="row component column-splitter"> <div class="col-4 col-sm-4 col-md-6 col-lg-8 c-extended-tab-two-columns"> <div class="component rich-text"> <div class="component-content"> <h2>Key Features</h2> <h3>Learn from brands leading on inclusion</h3> Understanding expectations for diversity, equity, and inclusion is key to effective inclusive marketing. The Brand Inclusion Index helps brands assess their DEI perception, offering essential insights for brand inclusion strategies. <br /> <h3><br />Closing inclusion gaps </h3> The Index identifies populations your brand needs to focus on, highlighting areas for improvement and strengths to celebrate. This helps close inclusion gaps and enhances inclusive marketing efforts.  <br /> <h3><br />Insights for brand inclusion </h3> <div>Utilise insights from the Brand Inclusion Index to craft campaigns that resonate with diverse audiences, improving brand perception and fostering an inclusive environment. </div> <p> </p> <p><a class="btn btn--primary" href="https://www.kantar.com/contact/su-general-contact" target="_Blank"><span class="btn__inner">Get in touch</span> </a></p> </div> </div> </div> <div class="col-4 col-sm-4 col-md-6 col-lg-8 c-extended-tab-two-columns"> <div class="component image file-type-icon-media-link"> <div class="component-content"> <img src="/-/media/project/kantar/global/articles/2023/brand-inclusion.jpg?h=1000&iar=0&w=1500&hash=F42E4AA069C3629073C7DDA513E0056D" alt="Making Sustainability Real 2024" width="1500" height="1000" data-variantitemid="{75BCD040-F9B8-48F8-BCAE-B09874975184}" data-variantfieldname="Image" /> </div> </div> </div> </div> <span class="three-columns"> </span> </div> </section> <section class="c-tabstrip__panel rich-text" id="tabstrip-panel2"> <div class="extented-tab-title"> <div class="component content"> <div class="component-content"> <div class="field-content">Kantar’s Sustainability Sector Index offers invaluable insights on sustainability, derived from 32,000 interviews across 42 sectors in 33 countries. This data helps you understand what sustainability means for your sector, how consumers perceive your brand, and how to build trust and leadership in this crucial area.   <h2><br />Key Features</h2> <h3>Develop a sustainability strategy </h3> Shape your marketing guiding principles around sustainability. The Sustainability Sector Index enables you to prioritise key topics, ensuring your brand focuses on what matters most to consumers and the planet. <br /> <h3><br />Become a sustainability leader </h3> Identify and leverage the factors that will have the most significant impact. By understanding consumer perceptions and expectations, your brand can position itself as a sustainability leader, driving meaningful change and building lasting trust. <br /> <br /> <h3>Sharpen your activations </h3> <div>Utilise detailed insights on sustainability issues to enhance your brand strategy. The Sustainability Sector Index provides a clear roadmap to sharpen your activations to maximise engagement in terms of messaging, tone and targeting. </div> <p> </p> <p><a class="btn btn--primary" href="https://www.kantar.com/contact/su-general-contact" target="_Blank"><span class="btn__inner">Get in touch</span> </a></p></div> </div> </div> </div> <div class="component-content row animate--slide animate--run"> <span class="three-columns"> </span> <div class="row component column-splitter"> <div class="col-4 col-sm-4 col-md-6 col-lg-8 c-extended-tab-two-columns"> <div class="component rich-text"> <div class="component-content"> <h2>Key Features</h2> <h3>Develop a sustainability strategy </h3> Shape your marketing guiding principles around sustainability. The Sustainability Sector Index enables you to prioritise key topics, ensuring your brand focuses on what matters most to consumers and the planet. <br /> <h3><br />Become a sustainability leader </h3> Identify and leverage the factors that will have the most significant impact. By understanding consumer perceptions and expectations, your brand can position itself as a sustainability leader, driving meaningful change and building lasting trust. <br /> <br /> <h3>Sharpen your activations </h3> <div>Utilise detailed insights on sustainability issues to enhance your brand strategy. The Sustainability Sector Index provides a clear roadmap to sharpen your activations to maximise engagement in terms of messaging, tone and targeting. </div> <p> </p> <p><a class="btn btn--primary" href="https://www.kantar.com/contact/su-general-contact" target="_Blank"><span class="btn__inner">Get in touch</span> </a></p> </div> </div> </div> <div class="col-4 col-sm-4 col-md-6 col-lg-8 c-extended-tab-two-columns"> <div class="component image file-type-icon-media-link"> <div class="component-content"> <img src="/-/media/project/kantar/global/campaigns/sustainability/sustainability-sector-index-2023-hero-image-website.png?h=1001&iar=0&w=1500&hash=FF25B00E1A1F6C89CDB9A91D3AC41C0F" alt="SSI 2023 HERO campaign page " width="1500" height="1001" data-variantitemid="{0233CFCD-9CFA-4C71-8A9B-18BB0DFCFF36}" data-variantfieldname="Image" /> </div> </div> </div> </div> <span class="three-columns"> </span> </div> </section> <section class="c-tabstrip__panel rich-text" id="tabstrip-panel3"> <div class="extented-tab-title"> <div class="component content"> <div class="component-content"> <div class="field-content">Powerful purpose aligns with emotion. With NeedScope we help you integrate purpose seamlessly into your brand in a relevant and irresistible way. Purpose isn’t an afterthought. It should align with your brand cohesively — from its functionality to its emotive core.   <h2><br />Key Features</h2> <h3>Identify purpose opportunities </h3> Identify the best purpose opportunities to build your brand’s positioning. NeedScope helps you pinpoint the most impactful areas to focus on, ensuring your brand purpose aligns with consumer expectations. <br /> <h3><br />Sharpen brand purpose activities</h3> Sharpen your brand’s purpose activities to be consistent with your brand positioning. Our insights ensure that your brand’s purpose activities are aligned and coherent, enhancing overall brand effectiveness. <br /> <br /> <h3>Execute differentiated brand purpose </h3> <div>Execute your brand purpose in a truly differentiated way. With NeedScope, optimise your brand positioning and ensure your brand stands out as a leader among brands with purpose. </div> <p> </p> <p><a class="btn btn--primary" href="https://www.kantar.com/contact/su-general-contact" target="_Blank"><span class="btn__inner">Get in touch</span> </a></p></div> </div> </div> </div> <div class="component-content row animate--slide animate--run"> <span class="three-columns"> </span> <div class="row component column-splitter"> <div class="col-4 col-sm-4 col-md-6 col-lg-8 c-extended-tab-two-columns"> <div class="component rich-text"> <div class="component-content"> <h2>Key Features</h2> <h3>Identify purpose opportunities </h3> Identify the best purpose opportunities to build your brand’s positioning. NeedScope helps you pinpoint the most impactful areas to focus on, ensuring your brand purpose aligns with consumer expectations. <br /> <h3><br />Sharpen brand purpose activities</h3> Sharpen your brand’s purpose activities to be consistent with your brand positioning. Our insights ensure that your brand’s purpose activities are aligned and coherent, enhancing overall brand effectiveness. <br /> <br /> <h3>Execute differentiated brand purpose </h3> <div>Execute your brand purpose in a truly differentiated way. With NeedScope, optimise your brand positioning and ensure your brand stands out as a leader among brands with purpose. </div> <p> </p> <p><a class="btn btn--primary" href="https://www.kantar.com/contact/su-general-contact" target="_Blank"><span class="btn__inner">Get in touch</span> </a></p> </div> </div> </div> <div class="col-4 col-sm-4 col-md-6 col-lg-8 c-extended-tab-two-columns"> <div class="component image file-type-icon-media-link"> <div class="component-content"> <img src="/-/media/project/kantar/global/articles/images/2020/needscope-for-purpose.jpg?h=1414&iar=0&w=2121&hash=09D89897B3CDA8915407A0797AC24680" alt="NeedScope for Purpose" width="2121" height="1414" data-variantitemid="{9C4E82E1-4496-45D6-A031-598CF55697A6}" data-variantfieldname="Image" /> </div> </div> </div> </div> <span class="three-columns"> </span> </div> </section> <section class="c-tabstrip__panel rich-text" id="tabstrip-panel4"> <div class="extented-tab-title"> <div class="component content"> <div class="component-content"> <div class="field-content">Think strategically to move swiftly in the right direction. Plan to spread your initiatives across various types of innovation to maximise impact. We help clients design and develop meaningful and distinct propositions, applying lean innovation principles to move quickly.   <h2><br />Key Features</h2> <h3>Focus on the Value-Action gap</h3> Overcome barriers to sustainable behaviour using our proprietary approaches for idea development and validation. Our methods ensure that your innovation for sustainability translates into real-world impact. <br /> <h3><br />Support through the entire process</h3> Our consulting toolkit offers holistic development and validation throughout the entire innovation process. We provide comprehensive support to ensure your sustainable innovations are successfully implemented. <br /> <br /> <h3>Commercial and conscious </h3> <div>Our innovation mindset delivers sustainable financial value while creating positive societal impacts. By balancing commercial goals with conscious practices, we help you achieve innovative solutions and establish your brand as a leader in sustainability. </div> <p> </p> <p><a class="btn btn--primary" href="https://www.kantar.com/contact/su-general-contact" target="_Blank"><span class="btn__inner">Get in touch</span> </a></p></div> </div> </div> </div> <div class="component-content row animate--slide animate--run"> <span class="three-columns"> </span> <div class="row component column-splitter"> <div class="col-4 col-sm-4 col-md-6 col-lg-8 c-extended-tab-two-columns"> <div class="component rich-text"> <div class="component-content"> <h2>Key Features</h2> <h3>Focus on the Value-Action gap</h3> Overcome barriers to sustainable behaviour using our proprietary approaches for idea development and validation. Our methods ensure that your innovation for sustainability translates into real-world impact. <br /> <h3><br />Support through the entire process</h3> Our consulting toolkit offers holistic development and validation throughout the entire innovation process. We provide comprehensive support to ensure your sustainable innovations are successfully implemented. <br /> <br /> <h3>Commercial and conscious </h3> <div>Our innovation mindset delivers sustainable financial value while creating positive societal impacts. By balancing commercial goals with conscious practices, we help you achieve innovative solutions and establish your brand as a leader in sustainability. </div> <p> </p> <p><a class="btn btn--primary" href="https://www.kantar.com/contact/su-general-contact" target="_Blank"><span class="btn__inner">Get in touch</span> </a></p> </div> </div> </div> <div class="col-4 col-sm-4 col-md-6 col-lg-8 c-extended-tab-two-columns"> <div class="component image file-type-icon-media-link"> <div class="component-content"> <img src="/-/media/project/kantar/global/articles/2023/sustainable-innovation.jpg?h=1000&iar=0&w=1500&hash=08E2A350638303E965BFD43EB554B21C" alt="Making Sustainability Real 2024" width="1500" height="1000" data-variantitemid="{EB8AEBD0-E2F2-4BED-AA89-5AFA470C6521}" data-variantfieldname="Image" /> </div> </div> </div> </div> <span class="three-columns"> </span> </div> </section> <section class="c-tabstrip__panel rich-text" id="tabstrip-panel5"> <div class="extented-tab-title"> <div class="component content"> <div class="component-content"> <div class="field-content">With Digital Analytics for Sustainability, we leverage the power of search data to uncover meaningful manifestations of sustainability topics and identify emerging trends. This enables you to champion these spaces repeatedly, staying ahead of local and cultural shifts. <br /> <br /> We reveal the benefits people seek, the behaviours and solutions they turn to, and expressions of sustainability territories. This helps make complex topics feel intuitive, culturally relevant, and digestible for your audience.   <h2><br />Key Features</h2> <h3>Sharpen your sustainability strategy</h3> Align with cultural context and find relevant local activations to make a greater impact. <br /> <h3>I<br />nspire innovation</h3> Understand where the momentum is and the solutions triggering attention to transform your innovation pipeline. <br /> <br /> <h3>Guide communication efforts </h3> <div>Clearly express your long-term sustainability commitments and short-term actions to build trust and engagement.</div> <p> </p> <p><a class="btn btn--primary" href="https://www.kantar.com/contact/su-general-contact" target="_Blank"><span class="btn__inner">Get in touch</span> </a></p></div> </div> </div> </div> <div class="component-content row animate--slide animate--run"> <span class="three-columns"> </span> <div class="row component column-splitter"> <div class="col-4 col-sm-4 col-md-6 col-lg-8 c-extended-tab-two-columns"> <div class="component rich-text"> <div class="component-content"> <h2>Key Features</h2> <h3>Sharpen your sustainability strategy</h3> Align with cultural context and find relevant local activations to make a greater impact. <br /> <h3><br />Inspire innovation</h3> Understand where the momentum is and the solutions triggering attention to transform your innovation pipeline. <br /> <br /> <h3>Guide communication efforts </h3> <div>Clearly express your long-term sustainability commitments and short-term actions to build trust and engagement.</div> <p> </p> <p><a class="btn btn--primary" href="https://www.kantar.com/contact/su-general-contact" target="_Blank"><span class="btn__inner">Get in touch</span> </a></p> </div> </div> </div> <div class="col-4 col-sm-4 col-md-6 col-lg-8 c-extended-tab-two-columns"> <div class="component image file-type-icon-media-link"> <div class="component-content"> <img src="/-/media/project/kantar/global/digital_1920x1080.jpg?h=1080&iar=0&w=1920&hash=495EBBCDB4390D427901CD92FAD40883" alt="Dx2" width="1920" height="1080" data-variantitemid="{7C5421CB-FEA4-4203-9CB0-8497868321B1}" data-variantfieldname="Image" /> </div> </div> </div> </div> <span class="three-columns"> </span> </div> </section> <section class="c-tabstrip__panel rich-text" id="tabstrip-panel6"> <div class="extented-tab-title"> <div class="component content"> <div class="component-content"> <div class="field-content">Global DEI monitor helps clients understand what is the state of diversity, equity, and inclusion in each market infusing insights to build relevant brand communications that deliver results. We offer global perspectives to adapt to specific culture and craft the right human story that will resonate and engage.   <h2><br />Key Features</h2> <h3>We constantly study diversity, equity and inclusion perspectives on 26 markets.  <br /> <br /> Metrics across eight dimensions of diversity, top discrimination concerns and experiences and local perceptions of the role of brands should play in DEI. </h3> <p> </p> <p><a class="btn btn--primary" href="https://www.kantar.com/contact/su-general-contact" target="_Blank"><span class="btn__inner">Get in touch</span> </a></p></div> </div> </div> </div> <div class="component-content row animate--slide animate--run"> <span class="three-columns"> </span> <div class="row component column-splitter"> <div class="col-4 col-sm-4 col-md-6 col-lg-8 c-extended-tab-two-columns"> <div class="component rich-text"> <div class="component-content"> <h2>Key Features</h2> <h3>We constantly study diversity, equity and inclusion perspectives on 26 markets.  <br /> <br /> Metrics across eight dimensions of diversity, top discrimination concerns and experiences and local perceptions of the role of brands should play in DEI. </h3> <p> </p> <p><a class="btn btn--primary" href="https://www.kantar.com/contact/su-general-contact" target="_Blank"><span class="btn__inner">Get in touch</span> </a></p> </div> </div> </div> <div class="col-4 col-sm-4 col-md-6 col-lg-8 c-extended-tab-two-columns"> <div class="component image file-type-icon-media-link"> <div class="component-content"> <img src="/-/media/project/kantar/shared/sample/people/21-i-and-d-inclusive-culture-report-1500-x-1000.png?h=1000&iar=0&w=1500&hash=2ECAC7019B5EADF54871AC995F36BEB6" alt="Black and White image, where only clothes and skin tone are in colour. A young woman in an orange top works at a laptop. " width="1500" height="1000" data-variantitemid="{AF57FDF5-4230-4008-88D9-00EBE728EF12}" data-variantfieldname="Image" /> </div> </div> </div> </div> <span class="three-columns"> </span> </div> </section> <section class="c-tabstrip__panel rich-text" id="tabstrip-panel7"> <div class="extented-tab-title"> <div class="component content"> <div class="component-content"> <div class="field-content">Use Kantar’s Brand Sustainability Deep Dive Module on top of brand guidance programmes to get a detailed read on your sustainability action, allowing us to assess your performance on key sustainability measures vs the competition. Identify areas of strength or weakness in your sustainability offering, allowing you to reinforce brand activities or course correct where required.   <h2><br />Key Features</h2> <h3>Comprehensive performance assessment </h3> Analyse your sustainability actions and benchmark against competitors to identify strengths and weaknesses, allowing you to reinforce or adjust brand activities as needed. <br /> <h3><br />Competitive reputation insights</h3> Assess and track your brand's reputation in sustainability compared to competitors, ensuring continuous improvement in positioning and reputation. <br /> <br /> <h3>Awareness and engagement measurement </h3> <div>Measure awareness and impact of your sustainability initiatives, gauging the effectiveness of your communication strategies and audience engagement. </div> <p> </p> <p><a class="btn btn--primary" href="https://www.kantar.com/contact/su-general-contact" target="_Blank"><span class="btn__inner">Get in touch</span> </a></p></div> </div> </div> </div> <div class="component-content row animate--slide animate--run"> <span class="three-columns"> </span> <div class="row component column-splitter"> <div class="col-4 col-sm-4 col-md-6 col-lg-8 c-extended-tab-two-columns"> <div class="component rich-text"> <div class="component-content"> <h2>Key Features</h2> <h3>Comprehensive performance assessment </h3> Analyse your sustainability actions and benchmark against competitors to identify strengths and weaknesses, allowing you to reinforce or adjust brand activities as needed. <br /> <h3><br />Competitive reputation insights</h3> Assess and track your brand's reputation in sustainability compared to competitors, ensuring continuous improvement in positioning and reputation. <br /> <br /> <h3>Awareness and engagement measurement </h3> <div>Measure awareness and impact of your sustainability initiatives, gauging the effectiveness of your communication strategies and audience engagement. </div> <p> </p> <p><a class="btn btn--primary" href="https://www.kantar.com/contact/su-general-contact" target="_Blank"><span class="btn__inner">Get in touch</span> </a></p> </div> </div> </div> <div class="col-4 col-sm-4 col-md-6 col-lg-8 c-extended-tab-two-columns"> <div class="component image file-type-icon-media-link"> <div class="component-content"> <img src="/-/media/project/kantar/global/campaigns/sustainability/are-brands-failing-to-customers-on-sustainability.png?h=1000&iar=0&w=1494&hash=6E21642595A5C0A77E23835FA1CE5B81" alt="Key actions for brands that want to scale sustainable engagement." width="1494" height="1000" data-variantitemid="{AFE75688-958B-40FE-9518-749B2E955C0A}" data-variantfieldname="Image" /> </div> </div> </div> </div> <span class="three-columns"> </span> </div> </section> <section class="c-tabstrip__panel rich-text" id="tabstrip-panel8"> <div class="extented-tab-title"> <div class="component content"> <div class="component-content"> <div class="field-content">Not all consumers are on the same journey toward sustainable living, for various reasons. Just tapping into the most active consumers is not sufficient to drive significant progress, impact and unlock commercial value. To win over people, brands should understand how to connect with the different sustainability audiences. Using Kantar’s validated sustainability segmentation, we group people according to their level of overall engagement and action toward sustainability.  <h2><br />Key Features</h2> <h3>Segment Sustainability Audiences </h3> Implement Kantar’s validated sustainability segmentation to understand different audience segments. Tailor messaging, products, and initiatives effectively. <br /> <h3><br />Analyse your target audiences </h3> Investigate target audience demographics and behaviors. Create targeted products and campaigns that address specific needs. <br /> <br /> <h3>Activate audiences </h3> <div>Develop strategies for audience activation to ensure your sustainability efforts reach the right people at the right time.</div> <p> </p> <p><a class="btn btn--primary" href="https://www.kantar.com/contact/su-general-contact" target="_Blank"><span class="btn__inner">Get in touch</span> </a></p></div> </div> </div> </div> <div class="component-content row animate--slide animate--run"> <span class="three-columns"> </span> <div class="row component column-splitter"> <div class="col-4 col-sm-4 col-md-6 col-lg-8 c-extended-tab-two-columns"> <div class="component rich-text"> <div class="component-content"> <h2>Key Features</h2> <h3>Segment Sustainability Audiences </h3> Implement Kantar’s validated sustainability segmentation to understand different audience segments. Tailor messaging, products, and initiatives effectively. <br /> <h3><br />Analyse your target audiences </h3> Investigate target audience demographics and behaviors. Create targeted products and campaigns that address specific needs. <br /> <br /> <h3>Activate audiences </h3> <div>Develop strategies for audience activation to ensure your sustainability efforts reach the right people at the right time.</div> <p> </p> <p><a class="btn btn--primary" href="https://www.kantar.com/contact/su-general-contact" target="_Blank"><span class="btn__inner">Get in touch</span> </a></p> </div> </div> </div> <div class="col-4 col-sm-4 col-md-6 col-lg-8 c-extended-tab-two-columns"> <div class="component image file-type-icon-media-link"> <div class="component-content"> <img src="/-/media/project/kantar/shared/sample/people/22-sustainability-research-ethics-promo-1500-x-1000.jpg?h=1000&iar=0&w=1500&hash=060B589259FE3B863636A7AC59097094" alt="A data centre" width="1500" height="1000" data-variantitemid="{C36994FC-1698-429B-883F-D15D71BC83F3}" data-variantfieldname="Image" /> </div> </div> </div> </div> <span class="three-columns"> </span> </div> </section> </div> </div> </div> <div class="component c-case-study-carousel remove-vertical-padding"> <div class="component-content"> <div class="row"> <h2 class="col-4 off-sm-1 col-sm-8 col-md-10 off-lg-2 col-lg-12 carousel__title override-typo"> Case studies </h2> </div> <div data-id="divCarousel_cf0e7ce7-4b9c-4773-a343-66956b6a00c7" class="carousel js-case-study-carousel"> <div class="carousel__wrapper"> <div class="carousel__slide"> <div class="carousel__image"> <div class="aspect-ratio-container"> <img src="/-/media/project/kantar/global/articles/images/2022/brewdog-sustainability-case-study-v2_1500x1000.jpg?h=453&iar=0&w=680&hash=D8E842870011B53B9F5CB033B10F6833" alt="brewdog" width="680" height="453" /> </div> </div> <div class="carousel__slide-content"> <div class="carousel__slide-logo-container"> </div> <p class="carousel__slide-block"> <a href="/industries/consumer-packaged-goods/helping-brewdog-convey-sustainability-credentials-via-packaging"> Helping BrewDog convey sustainability credentials via packaging  </a> </p> <a class="carousel__cta btn btn--secondary" href="/industries/consumer-packaged-goods/helping-brewdog-convey-sustainability-credentials-via-packaging"> <span class="btn__inner"> Learn more </span> </a> </div> </div> <div class="carousel__slide"> <div class="carousel__image"> <div class="aspect-ratio-container"> <img src="/-/media/project/kantar/global/case-studies/consumer-packaged-goods/fonterra-case-study.jpg?h=453&iar=0&w=680&hash=33CBB5D0A26E6B803CE812DEE57E24D7" alt="Fonterra sustainability" width="680" height="453" /> </div> </div> <div class="carousel__slide-content"> <div class="carousel__slide-logo-container"> </div> <p class="carousel__slide-block"> <a href="/industries/consumer-packaged-goods/developing-global-sustainability-storytelling-for-fonterra"> Developing global sustainability storytelling for Fonterra </a> </p> <a class="carousel__cta btn btn--secondary" href="/industries/consumer-packaged-goods/developing-global-sustainability-storytelling-for-fonterra"> <span class="btn__inner"> Learn more </span> </a> </div> </div> <div class="carousel__slide"> <div class="carousel__image"> <div class="aspect-ratio-container"> <img src="/-/media/project/kantar/global/case-studies/consumer-packaged-goods/sustainability-case-study.jpeg?h=501&iar=0&w=680&hash=FC006193F6C580D8273FAAB2EADF23A4" alt="sustainability case study" width="680" height="501" /> </div> </div> <div class="carousel__slide-content"> <div class="carousel__slide-logo-container"> </div> <p class="carousel__slide-block"> <a href="/industries/consumer-packaged-goods/the-sustainability-path-to-purchase-for-a-home-appliance-brand"> The sustainability path to purchase for a home appliance brand </a> </p> <a class="carousel__cta btn btn--secondary" href="/industries/consumer-packaged-goods/the-sustainability-path-to-purchase-for-a-home-appliance-brand"> <span class="btn__inner"> Learn more </span> </a> </div> </div> <div class="carousel__slide"> <div class="carousel__image"> <div class="aspect-ratio-container"> <img src="/-/media/project/kantar/global/investor-relations-page/esg-23/cs2.jpg?h=519&iar=0&w=680&hash=103E4DB90AF74651CBD1C3780C7C68C5" alt="esg" width="680" height="519" /> </div> </div> <div class="carousel__slide-content"> <div class="carousel__slide-logo-container"> </div> <p class="carousel__slide-block"> <a href="/industries/energy/establishing-sustainability-in-a-ten-year-brand-strategy"> Establishing sustainability in a ten-year brand strategy </a> </p> <a class="carousel__cta btn btn--secondary" href="/industries/energy/establishing-sustainability-in-a-ten-year-brand-strategy"> <span class="btn__inner"> Learn more </span> </a> </div> </div> </div> <div class="row carousel__pagination"></div> <div class="carousel__prev"> <span class="icon icon-pagination-next"> <span class="icon__wrapper"> <svg viewBox="0 0 256 256" role="img"> <use xlink:href="/-/media/Themes/Kantar/Global/KantarMain/images/sprite.svg#pagination-next"></use> </svg> </span> </span> </div> <div class="carousel__next"> <span class="icon icon-pagination-next"> <span class="icon__wrapper"> <svg viewBox="0 0 256 256" role="img"> <use xlink:href="/-/media/Themes/Kantar/Global/KantarMain/images/sprite.svg#pagination-next"></use> </svg> </span> </span> </div> </div> </div> </div> <div class="component row c-card-grid c-card-grid--default js-card-grid c-card-grid--two remove-vertical-padding"> <div class="row col-4 col-sm-8 off-md-0 col-md-12 off-lg-1 col-lg-14"> <div class="c-card-grid__title override-typo"> Inspiration </div> <div class="c-card-grid__stacked-cards-container"> <div class="flex-grid-replacer"> <div class="c-card-grid__item-container"> <div class="component row c-card js-card c-card--horizontal"> <div class="col-4 col-sm-3 col-f-md-3 col-f-lg-3 c-card__image-content"><div class="c-card__image-container"><div class="aspect-ratio-container field-image"><a title="Making inclusion count" href="/inspiration/sustainability/making-inclusion-count"><img src="/-/media/project/kantar/global/woman-2.jpg?h=480&iar=0&w=720&hash=9F09A879B12ABAF4E906F0B21321FAD9" alt="woman" width="720" height="480" data-variantitemid="{83B0B1F8-73A4-4F2C-992D-1749B42ACADB}" data-variantfieldname="Image" /></a></div></div></div><div class="col-4 col-sm-5 col-f-md-7 col-f-lg-9 c-card__content c-card__title field-title"><a title="Making inclusion count" href="/inspiration/sustainability/making-inclusion-count">Making inclusion count – for customers and the bottom line</a></div><div class="col-4 col-sm-5 col-f-md-7 col-f-lg-9 c-card__content c-card__info"><div class="c-card__summary field-summary">Not an inclusive brand? It’s not just your customers who are missing out.</div></div> </div> </div> <div class="c-card-grid__item-container"> <div class="component row c-card js-card c-card--horizontal"> <div class="col-4 col-sm-3 col-f-md-3 col-f-lg-3 c-card__image-content"><div class="c-card__image-container"><div class="aspect-ratio-container field-image"><a title="Making Sustainability Real in 2024" href="/inspiration/sustainability/making-sustainability-real-in-2024"><img src="/-/media/project/kantar/global/articles/2023/making-sustainability-real-in-2024.jpg?h=480&iar=0&w=720&hash=B871E7F84B2510BC3525BCA16ED2D412" alt="Making Sustainability Real in 2024" width="720" height="480" data-variantitemid="{1A35A6D0-16FF-41A2-96DD-61AC958F67C7}" data-variantfieldname="Image" /></a></div></div></div><div class="col-4 col-sm-5 col-f-md-7 col-f-lg-9 c-card__content c-card__title field-title"><a title="Making Sustainability Real in 2024" href="/inspiration/sustainability/making-sustainability-real-in-2024">Global conference: Making Sustainability Real in 2024</a></div><div class="col-4 col-sm-5 col-f-md-7 col-f-lg-9 c-card__content c-card__info"><div class="c-card__summary field-summary">Is marketing doing enough to future-proof brands and help people live sustainably? </div></div> </div> </div> </div> </div> </div> </div> <div class="component row component c-equal-columns"> <div class="equal-columns-layout"> <div class="c-equal-columns__title override-typo"> Our Experts </div> <div class="c-equal-columns__content"> <div class=""> <div class="component rich-text"> <div class="component-content"> <p><img alt="Jon" src="/-/media/project/kantar/global/sustainability-solutions-page/jonathan-hall.jpg?h=160&w=200&hash=00FC94087D1653B42C1BEB2C4C30EC8C" style="height: 160px; width: 200px;" /></p> <p>Jonathan Hall, Managing Partner Sustainable Transformation Practice </p> <p><img height="250" alt="valeria" width="200" src="/-/media/project/kantar/global/sustainability-solutions-page/valeria_profile-pic-2020jpeg.jfif?h=250&w=200&hash=93A9CA66C3ED08BC3238B59B5F6A5A79" /></p> <p>Valeria Piaggio, Global Head DEI <br /> <br /> </p> <p><img alt="Karine" src="/-/media/project/kantar/global/sustainability-solutions-page/karine-trinquentel.png?h=200&w=200&hash=95BCE24995CEAA1814BCE67B73941112" style="height: 200px; width: 200px;" /></p> <p>Karine Trinquetel, Global Head of Offer and Strategic framing Lead </p> <p><img height="200" alt="emily" width="200" src="/-/media/project/kantar/global/sustainability-solutions-page/emilysimons.jpg?h=200&w=200&hash=A5BD02283F2F962DA63F134BFFE16237" /></p> <p>Emily Simons, Associate Director and Innovation Lead </p> </div> </div> </div> <div class=""> <div class="component rich-text"> <div class="component-content"> <p><img alt="ozlem" src="/-/media/project/kantar/global/sustainability-solutions-page/ozlem-senturk.jfif?h=200&w=200&hash=90B6B843643F4827F2F9530C3AA9E4D3" style="height: 200px; width: 200px;" /></p> <p>Ozlem Senturk, Senior partner and Engaging activation lead </p> <p><img alt="mark" src="/-/media/project/kantar/global/sustainability-solutions-page/mark-fisher.jpg?h=200&w=200&hash=CF4154DF59D74D968056F41D07BC4201" style="height: 200px; width: 200px;" /></p> <p>Mark Fisher, Senior Partner and Measurement Lead </p><p><br /></p> <p><img alt="Jack" src="/-/media/project/kantar/global/sustainability-solutions-page/jack-young.jpg?h=200&w=200&hash=506DE64D55FC5D828F03C6964B6D0839" style="height: 200px; width: 200px;" /></p> <p>Jack Young, ESG Lead </p> </div> </div> </div> </div> </div> </div> <div class="component rich-text"> <div class="component-content"> <h1 style="text-align: center;">Our Partners</h1> <p style="text-align: center;"><img height="103" alt="partner" width="200" src="/-/media/project/kantar/global/sustainability-solutions-page/cgi-logo-.png?h=103&w=200&hash=EA26999C04D0047CA5FE3F9682E0CBD8" />    <img alt="partner" src="/-/media/project/kantar/global/sustainability-solutions-page/chapter-zero-logo-300x200-1.jpg?h=123&w=200&hash=AA6FEC6885270B05E78EB324CB0C19FE" style="height: 123px; width: 200px;" />   <img height="90" alt="partner" width="201" src="/-/media/project/kantar/global/sustainability-solutions-page/earthshot_prizesvg.png?h=90&w=201&hash=44CE8D1F19EBAC8230BBA22590172CC1" style="height: 90px; width: 201px;" />     <img height="100" alt="partner" width="71" src="/-/media/project/kantar/global/sustainability-solutions-page/ellen_macarthur_foundation_logosvg.png?h=100&w=71&hash=F1E59D1F401F76DE752E6E5DD9DAC4A2" />      <img height="56" alt="partner" width="198" src="/-/media/project/kantar/global/sustainability-solutions-page/worldfederationofadvertisers2017logo.png?h=56&w=198&hash=688FD68DF9CF73AE74673075C292967A" /></p> </div> </div> </div> </div> </main> <footer id="footer" class="c-navigation-footer js-navigation-footer"> <div class="component container footer-main-nav"> <div class="component-content" > <div class="row component column-splitter"> <div class="col-4 col-sm-6 col-md-3 col-lg-5 off-sm-1 off-md-0 off-lg-1"> <div class="component footer-office"> <div class="component-content"> <h2 class="footer-office__header"> Global Office </h2> <div itemscope itemtype="http://schema.org/Organization"> <h3 class="footer-office__name" itemprop="name"> </h3> <div class="footer-office__address" itemprop="address" itemscope itemtype="http://schema.org/PostalAddress"> <div itemprop="streetAddress"> Vivo Building, 30 Stamford St, London </div> <span itemprop="addressLocality">London</span> <span itemprop="postalCode">SE1 9LQ</span> </div> <div class="footer-office__contact"> <div> <span>T</span> <a class="footer-office__telfax" href="tel:++44 (0)207 076 9000" itemprop="telephone">+44 (0)207 076 9000</a> </div> </div> </div> </div> </div> <div class="component footer-social social-links col col-sm-8 col-md-12 col-lg-12"> <div class="component-content"> <div class="footer-social__header"> Follow Kantar </div> <div class="footer-social__wrapper"> <a class="footer-social__item" target="_blank" rel="noopener noreferrer" href="https://x.com/KantarGlobal"> <span class="icon icon-twitter"> <span class="icon__wrapper"> <svg viewBox="0 0 256 256" role="img"> <use xlink:href="/-/media/feature/kantar/navigation/icons.svg#twitter" /> </svg> </span> </span> </a><a class="footer-social__item" target="_blank" rel="noopener noreferrer" href="https://linkedin.com/company/kantar/"> <span class="icon icon-linkedin"> <span class="icon__wrapper"> <svg viewBox="0 0 256 256" role="img"> <use xlink:href="/-/media/feature/kantar/navigation/icons.svg#linkedin" /> </svg> </span> </span> </a><a class="footer-social__item" target="_blank" rel="noopener noreferrer" href="https://instagram.com/kantarofficial"> <span class="icon icon-instagram"> <span class="icon__wrapper"> <svg viewBox="0 0 256 256" role="img"> <use xlink:href="/-/media/feature/kantar/navigation/icons.svg#instagram" /> </svg> </span> </span> </a><a class="footer-social__item" target="_blank" rel="noopener noreferrer" href="https://facebook.com/Kantar"> <span class="icon icon-facebook"> <span class="icon__wrapper"> <svg viewBox="0 0 256 256" role="img"> <use xlink:href="/-/media/feature/kantar/navigation/icons.svg#facebook" /> </svg> </span> </span> </a><a class="footer-social__item" target="_blank" rel="noopener noreferrer" href="https://www.youtube.com/channel/UCHR_hOmWYnOpuXfu6FD-VgQ"> <span class="icon icon-youtube"> <span class="icon__wrapper"> <svg viewBox="0 0 256 256" role="img"> <use xlink:href="/-/media/feature/kantar/navigation/icons.svg#youtube" /> </svg> </span> </span> </a> </div> </div> </div> </div> <div class="col-4 col-sm-6 col-md-3 off-sm-1 off-md-0"> <div class="component footer-accordion"> <div class="component-content"> <div class="footer-accordion__header toggle-header">Solutions</div> <div class="footer-accordion__panel toggle-content"> <div class="accordion__inner"> <nav> <ul> <li class="footer-accordion__li"> <a class="footer-accordion__link" href="/solutions/brand-growth">Brand Strategy and Guidance</a> </li> <li class="footer-accordion__li"> <a class="footer-accordion__link" href="/solutions/consulting">Consulting</a> </li> <li class="footer-accordion__li"> <a class="footer-accordion__link" href="/solutions/consumer-and-shopper-behaviour">Consumer and Shopper Behaviour</a> </li> <li class="footer-accordion__li"> <a class="footer-accordion__link" href="/solutions/creative">Creative Testing and Optimisation</a> </li> <li class="footer-accordion__li"> <a class="footer-accordion__link" href="/solutions/customer-experience">Customer Experience</a> </li> <li class="footer-accordion__li"> <a class="footer-accordion__link" href="/solutions/innovation">Innovation and Product Development</a> </li> <li class="footer-accordion__li"> <a class="footer-accordion__link" href="/solutions/kantar-brandz">Kantar BrandZ</a> </li> <li class="footer-accordion__li"> <a class="footer-accordion__link" href="/solutions/media">Media Effectiveness</a> </li> <li class="footer-accordion__li"> <a class="footer-accordion__link" href="/solutions/research-services">Research Services</a> </li> <li class="footer-accordion__li"> <a class="footer-accordion__link" href="/solutions/sustainability">Sustainability</a> </li> </ul> </nav> </div> </div> </div> </div> </div> <div class="col-4 col-sm-6 col-md-3 off-sm-1 off-md-0"> <div class="component footer-accordion"> <div class="component-content"> <div class="footer-accordion__header toggle-header">Industries</div> <div class="footer-accordion__panel toggle-content"> <div class="accordion__inner"> <nav> <ul> <li class="footer-accordion__li"> <a class="footer-accordion__link" href="/industries/automotive-and-mobility">Automotive & Mobility</a> </li> <li class="footer-accordion__li"> <a class="footer-accordion__link" href="/industries/consumer-packaged-goods">Consumer Packaged Goods</a> </li> <li class="footer-accordion__li"> <a class="footer-accordion__link" href="/industries/energy">Energy & Utilities</a> </li> <li class="footer-accordion__li"> <a class="footer-accordion__link" href="/industries/fashion-and-beauty">Fashion, Beauty & Luxury</a> </li> <li class="footer-accordion__li"> <a class="footer-accordion__link" href="/industries/finance">Finance</a> </li> <li class="footer-accordion__li"> <a class="footer-accordion__link" href="/industries/health">Health</a> </li> <li class="footer-accordion__li"> <a class="footer-accordion__link" href="/industries/hospitality">Hospitality, Leisure & Travel</a> </li> <li class="footer-accordion__li"> <a class="footer-accordion__link" href="/industries/media">Media</a> </li> <li class="footer-accordion__li"> <a class="footer-accordion__link" href="/industries/post-and-logistics">Post and logistics</a> </li> <li class="footer-accordion__li"> <a class="footer-accordion__link" href="/industries/retail">Retail</a> </li> <li class="footer-accordion__li"> <a class="footer-accordion__link" href="/industries/sport-and-leisure">Sport & Leisure</a> </li> <li class="footer-accordion__li"> <a class="footer-accordion__link" href="/industries/technology-and-telecoms">Technology & Telecoms</a> </li> </ul> </nav> </div> </div> </div> </div> </div> <div class="col-4 col-sm-6 col-md-3 off-sm-1 off-md-0"> <div class="component footer-accordion"> <div class="component-content"> <div class="footer-accordion__header toggle-header"></div> <div class="footer-accordion__panel toggle-content"> <div class="accordion__inner"> <nav> <ul> <li class="footer-accordion__li"> <a class="footer-accordion__link" href="/logins">Logins</a> </li> <li class="footer-accordion__li"> <a class="footer-accordion__link" href="/avoiding-panel-fraud">Avoiding panel fraud</a> </li> </ul> </nav> </div> </div> </div> </div> <div class="component footer-accordion footer-accordion--margin"> <div class="component-content"> <div class="footer-accordion__header toggle-header">Company</div> <div class="footer-accordion__panel toggle-content"> <div class="accordion__inner"> <nav> <ul> <li class="footer-accordion__li"> <a class="footer-accordion__link" href="/about">About Kantar</a> </li> <li class="footer-accordion__li"> <a class="footer-accordion__link" href="/careers">Careers</a> </li> <li class="footer-accordion__li"> <a class="footer-accordion__link" href="/contact">Contact</a> </li> <li class="footer-accordion__li"> <a class="footer-accordion__link" href="/campaigns/investor-relations">Investor relations</a> </li> <li class="footer-accordion__li"> <a class="footer-accordion__link" href="/corporate-governance">Corporate Governance</a> </li> <li class="footer-accordion__li"> <a class="footer-accordion__link" href="/locations">Locations</a> </li> <li class="footer-accordion__li"> <a class="footer-accordion__link" href="/contact/hq-subscribe">Subscribe</a> </li> <li class="footer-accordion__li"> <a class="footer-accordion__link" href="/about/press-centre">Press Centre</a> </li> </ul> </nav> </div> </div> </div> </div> </div> </div> </div> </div> <nav class="footer-bottom-nav row"> <div class="col-4 col-sm-6 off-sm-1 col-md-3 off-md-0 col-lg-5 off-lg-1"> <span class="footer-bottom-nav__copyright"> © Kantar Group and Affiliates 2024 <span class="row"></span> </span> </div> <div class="col-4 col-sm-6 off-sm-1 col-md-3 off-md-0 col-lg-3"> <div class="footer-bottom-nav__item"> <a class="footer-bottom-nav__link" href="/terms-and-conditions">Terms and conditions</a> </div> </div> <div class="col-4 col-sm-6 off-sm-1 col-md-3 off-md-0 col-lg-3"> <div class="footer-bottom-nav__item"> <a class="footer-bottom-nav__link" href="/cookies-policies">Cookies and privacy policy</a> </div> </div> <div class="col-4 col-sm-6 off-sm-1 col-md-3 off-md-0 col-lg-3"> <div class="footer-bottom-nav__item"> <a class="footer-bottom-nav__link" href="/corporate-governance">Corporate Governance</a> </div> </div> </nav> </footer> </div>  <script src="/-/media/themes/kantar/global/core-libraries/scripts/optimized-min.js?t=20241108T113821Z"></script><script src="/-/media/base-themes/xa-api/scripts/optimized-min.js?t=20150515T071943:635672711833756301Z"></script><script src="/-/media/base-themes/main-theme/scripts/optimized-min.js?t=20150515T071943:635672711833756301Z"></script><script src="/-/media/themes/kantar/global/kantarmain/kantar-google-maps-connector/scripts/optimized-min.js?t=20241108T113843Z"></script><script src="/-/media/themes/kantar/global/kantarmain/kantar-maps/scripts/optimized-min.js?t=20241108T113858Z"></script><script src="/-/media/themes/kantar/global/kantarmain/kantar-search/scripts/optimized-min.js?t=20241108T113853Z"></script><script src="/-/media/themes/kantar/global/kantarmain/scripts/optimized-min.js?t=20241108T113916Z"></script>   </body> </html>

CINXE.COM

Sustainability