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Toyna Chin | Head of Global Marketing - NOVOTECH | Forbes Communications Council
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h-12 px-4 py-3 sm:hidden">Do I Qualify?</a></header></div><div class="min-h-content"><main class="h-full w-full"><div class="h-[96px] w-full bg-theme-header-color"></div><div class="mb-9 px-4"><div class="mx-auto flex max-w-7xl flex-col gap-x-4 gap-y-6 lg:flex-row"><div class="mx-auto flex h-min min-h-[375px] w-full flex-col items-center bg-grey-light px-6 pb-6 text-center sm:w-10/12 md:w-8/12 lg:w-5/12"><div class="relative -mt-[85px] mb-4"><span class="relative flex shrink-0 overflow-hidden rounded-full" style="height:170px;width:170px;min-height:170px;min-width:170px"><img alt="Toyna Chin's avatar" loading="lazy" width="170" height="170" decoding="async" data-nimg="1" class="aspect-square h-full w-full object-cover object-center min-w-full" style="color:transparent" srcSet="/profile/_next/image?url=https%3A%2F%2Fs3.amazonaws.com%2Fcco-avatars%2Fe77ac4aa-01f3-42fa-8a57-69227a471897.png&w=256&q=75 1x, /profile/_next/image?url=https%3A%2F%2Fs3.amazonaws.com%2Fcco-avatars%2Fe77ac4aa-01f3-42fa-8a57-69227a471897.png&w=384&q=75 2x" src="/profile/_next/image?url=https%3A%2F%2Fs3.amazonaws.com%2Fcco-avatars%2Fe77ac4aa-01f3-42fa-8a57-69227a471897.png&w=384&q=75"/><span class="flex h-full w-full items-center justify-center overflow-hidden rounded-full bg-[#808080]"><svg height="75%" viewBox="0 0 24 24" width="75%" xmlns="http://www.w3.org/2000/svg" class="fill-grey-light"><title>Person</title><path d="M12 12c2.21 0 4-1.79 4-4s-1.79-4-4-4-4 1.79-4 4 1.79 4 4 4zm0 2c-2.67 0-8 1.34-8 4v2h16v-2c0-2.66-5.33-4-8-4z"></path></svg></span></span></div><h1 class="mb-2">Toyna Chin</h1><h2 class="typography-body-large-bold mb-1 flex flex-col">Head of Global Marketing<span class="typography-body-large">NOVOTECH</span></h2><div>Carlsbad, CA</div><div class="my-4 h-px w-[141px] bg-black-light"></div><div class="flex gap-1"><a href="https://www.linkedin.com/in/toynachin/" target="_blank" class="ring-offset-background focus-visible:ring-ring inline-flex items-center justify-center uppercase transition-colors focus-visible:outline-none focus-visible:ring-2 focus-visible:ring-offset-2 disabled:pointer-events-none disabled:opacity-50 typography-button hover:bg-[#0000000a] h-12 w-12 rounded-full"><svg height="24" width="24" xmlns="http://www.w3.org/2000/svg"><title>LinkedIn</title><path d="M5.364 23.96H.394v-16h4.97v16ZM2.885 5.77a2.885 2.885 0 1 1 0-5.77 2.885 2.885 0 0 1 0 5.77ZM24 23.96h-4.97v-7.776c0-1.863 0-4.25-2.623-4.25s-2.899 2.02-2.899 4.158v7.869H8.485v-16h4.774v2.177a5.246 5.246 0 0 1 4.708-2.623c5.102.04 6.033 3.33 6.033 7.672v8.774Z" fill-rule="nonzero"></path></svg></a><a href="https://www.innovistapartners.com/" target="_blank" class="ring-offset-background focus-visible:ring-ring inline-flex items-center justify-center uppercase transition-colors focus-visible:outline-none focus-visible:ring-2 focus-visible:ring-offset-2 disabled:pointer-events-none disabled:opacity-50 typography-button hover:bg-[#0000000a] h-12 w-12 rounded-full"><span class="material-symbols-outlined !text-black-light">language</span></a></div></div><div class="w-full text-center lg:w-7/12 lg:pt-6 lg:text-left"><h3 class="typography-badge mb-6">Member Since <!-- -->August 2024</h3><h3 class="typography-badge mb-2">Skills</h3><div class="mb-6 flex flex-wrap justify-center gap-2 lg:justify-start"><div class="typography-body-small-semibold-contrast focus:ring-ring inline-flex h-8 items-center rounded-full border px-4 transition-colors focus:outline-none focus:ring-2 focus:ring-offset-2 border-transparent bg-black-light">Marketing</div><div class="typography-body-small-semibold-contrast focus:ring-ring inline-flex h-8 items-center rounded-full border px-4 transition-colors focus:outline-none focus:ring-2 focus:ring-offset-2 border-transparent bg-black-light">Marketing Strategy</div><div class="typography-body-small-semibold-contrast focus:ring-ring inline-flex h-8 items-center rounded-full border px-4 transition-colors focus:outline-none focus:ring-2 focus:ring-offset-2 border-transparent bg-black-light">International Business</div></div><h3 class="typography-badge mb-2">About</h3><div><p class="line-clamp-6 typography-body-small whitespace-pre-wrap text-left">Visionary marketing leader with an entrepreneurial mindset, providing strategic direction and driving change management to achieve measurable results in the science sector, from startups to Fortune 100 companies. Expert in leveraging business capabilities to deliver exceptional customer experiences and mission-driven marketing programs. Regarded for building high-performing, lean teams and fostering cross-functional and geographic collaboration.</p></div></div></div></div><div class="sticky top-[236px] z-10 sm:top-[188px]"><div class="absolute h-[var(--sticky-bio-height)] min-h-[var(--sticky-bio-height)] w-screen -translate-y-full bg-white px-4 transition-all invisible opacity-0"><div class="mx-auto flex max-w-7xl gap-4 py-4"><span class="relative flex shrink-0 overflow-hidden rounded-full" style="height:60px;width:60px;min-height:60px;min-width:60px"><img alt="Toyna Chin's avatar" loading="lazy" width="60" height="60" decoding="async" data-nimg="1" class="aspect-square h-full w-full object-cover object-center min-w-full" style="color:transparent" srcSet="/profile/_next/image?url=https%3A%2F%2Fs3.amazonaws.com%2Fcco-avatars%2Fe77ac4aa-01f3-42fa-8a57-69227a471897.png&w=64&q=75 1x, /profile/_next/image?url=https%3A%2F%2Fs3.amazonaws.com%2Fcco-avatars%2Fe77ac4aa-01f3-42fa-8a57-69227a471897.png&w=128&q=75 2x" src="/profile/_next/image?url=https%3A%2F%2Fs3.amazonaws.com%2Fcco-avatars%2Fe77ac4aa-01f3-42fa-8a57-69227a471897.png&w=128&q=75"/><span class="flex h-full w-full items-center justify-center overflow-hidden rounded-full bg-[#808080]"><svg height="75%" viewBox="0 0 24 24" width="75%" xmlns="http://www.w3.org/2000/svg" class="fill-grey-light"><title>Person</title><path d="M12 12c2.21 0 4-1.79 4-4s-1.79-4-4-4-4 1.79-4 4 1.79 4 4 4zm0 2c-2.67 0-8 1.34-8 4v2h16v-2c0-2.66-5.33-4-8-4z"></path></svg></span></span><div><h4>Toyna Chin</h4><div class="typography-body-small line-clamp-1">Head of Global Marketing</div></div></div></div><div class="flex h-[var(--jump-links-height)] items-center justify-center bg-black-light text-white"><a class="flex h-full items-center px-[18px] font-bold text-white transition-all hover:bg-[#545454]" href="#published-content">Published content</a><a class="flex h-full items-center px-[18px] font-bold text-white transition-all hover:bg-[#545454]" href="#company-details">Company details</a></div></div><div class="bg-grey-light px-4 py-6"><div class="mx-auto max-w-7xl"><div class="ghost-jump-link" id="published-content"></div><h2 class="typography-h3 mb-6">Published content</h2><div class="grid gap-x-4 gap-y-6 md:grid-cols-2 md:px-0 lg:grid-cols-3"><div class="flex-col bg-white shadow-[0_2px_4px_0_rgba(0,0,0,0.5)] flex"><div class="relative h-[230px] w-full"><img alt="16 Skill-Building Courses And Resources For Marketing And Comms Pros" loading="lazy" decoding="async" data-nimg="fill" class="object-cover" style="position:absolute;height:100%;width:100%;left:0;top:0;right:0;bottom:0;color:transparent" sizes="100vw" srcSet="/profile/_next/image?url=https%3A%2F%2Fimageio.forbes.com%2Fspecials-images%2Fimageserve%2F665deda6e150eb4527a19913%2F0x0.jpg%3Fformat%3Djpg%26height%3D900%26width%3D1600%26fit%3Dbounds&w=640&q=75 640w, /profile/_next/image?url=https%3A%2F%2Fimageio.forbes.com%2Fspecials-images%2Fimageserve%2F665deda6e150eb4527a19913%2F0x0.jpg%3Fformat%3Djpg%26height%3D900%26width%3D1600%26fit%3Dbounds&w=750&q=75 750w, /profile/_next/image?url=https%3A%2F%2Fimageio.forbes.com%2Fspecials-images%2Fimageserve%2F665deda6e150eb4527a19913%2F0x0.jpg%3Fformat%3Djpg%26height%3D900%26width%3D1600%26fit%3Dbounds&w=828&q=75 828w, /profile/_next/image?url=https%3A%2F%2Fimageio.forbes.com%2Fspecials-images%2Fimageserve%2F665deda6e150eb4527a19913%2F0x0.jpg%3Fformat%3Djpg%26height%3D900%26width%3D1600%26fit%3Dbounds&w=1080&q=75 1080w, /profile/_next/image?url=https%3A%2F%2Fimageio.forbes.com%2Fspecials-images%2Fimageserve%2F665deda6e150eb4527a19913%2F0x0.jpg%3Fformat%3Djpg%26height%3D900%26width%3D1600%26fit%3Dbounds&w=1200&q=75 1200w, /profile/_next/image?url=https%3A%2F%2Fimageio.forbes.com%2Fspecials-images%2Fimageserve%2F665deda6e150eb4527a19913%2F0x0.jpg%3Fformat%3Djpg%26height%3D900%26width%3D1600%26fit%3Dbounds&w=1920&q=75 1920w, /profile/_next/image?url=https%3A%2F%2Fimageio.forbes.com%2Fspecials-images%2Fimageserve%2F665deda6e150eb4527a19913%2F0x0.jpg%3Fformat%3Djpg%26height%3D900%26width%3D1600%26fit%3Dbounds&w=2048&q=75 2048w, /profile/_next/image?url=https%3A%2F%2Fimageio.forbes.com%2Fspecials-images%2Fimageserve%2F665deda6e150eb4527a19913%2F0x0.jpg%3Fformat%3Djpg%26height%3D900%26width%3D1600%26fit%3Dbounds&w=3840&q=75 3840w" src="/profile/_next/image?url=https%3A%2F%2Fimageio.forbes.com%2Fspecials-images%2Fimageserve%2F665deda6e150eb4527a19913%2F0x0.jpg%3Fformat%3Djpg%26height%3D900%26width%3D1600%26fit%3Dbounds&w=3840&q=75"/></div><div class="flex flex-1 flex-col gap-4 px-4 pb-8 pt-2"><p class="typography-badge">expert panel</p><div><a class="typography-h3 text-black-light" href="https://www.forbes.com/councils/forbescommunicationscouncil/2024/11/22/16-skill-building-courses-and-resources-for-marketing-and-comms-pros/">16 Skill-Building Courses And Resources For Marketing And Comms Pros</a><p class="typography-datestamp">Nov 22, 2024</p></div><p class="line-clamp-3">The fields of marketing and communications are always evolving—especially in the era of AI, data and digital storytelling. This means professionals aiming to stay competitive should focus on professional development to advance their skills. In addition to gaining foundational and advanced industry knowledge, networking at these courses, industry webinars and conferences can offer valuable insights and connections. Below, Forbes Communications Council members share their recommended educational resources and topics to dive into in 2025.</p><div class="flex flex-1 items-end justify-end"><a href="https://www.forbes.com/councils/forbescommunicationscouncil/2024/11/22/16-skill-building-courses-and-resources-for-marketing-and-comms-pros/" target="_blank" class="ring-offset-background focus-visible:ring-ring inline-flex items-center justify-center rounded uppercase transition-colors focus-visible:outline-none focus-visible:ring-2 focus-visible:ring-offset-2 disabled:pointer-events-none disabled:opacity-50 typography-button bg-black-light text-white hover:bg-[#545454] h-12 px-4 py-3">Read Article</a></div></div></div><div class="flex-col bg-white shadow-[0_2px_4px_0_rgba(0,0,0,0.5)] flex"><div class="relative h-[230px] w-full"><img alt="19 Smart Marketing Strategies To Help New Businesses Stand Out" loading="lazy" decoding="async" data-nimg="fill" class="object-cover" style="position:absolute;height:100%;width:100%;left:0;top:0;right:0;bottom:0;color:transparent" sizes="100vw" srcSet="/profile/_next/image?url=https%3A%2F%2Fimageio.forbes.com%2Fspecials-images%2Fimageserve%2F655b72904e26268a2ddbe14a%2F0x0.jpg%3Fformat%3Djpg%26height%3D900%26width%3D1600%26fit%3Dbounds&w=640&q=75 640w, /profile/_next/image?url=https%3A%2F%2Fimageio.forbes.com%2Fspecials-images%2Fimageserve%2F655b72904e26268a2ddbe14a%2F0x0.jpg%3Fformat%3Djpg%26height%3D900%26width%3D1600%26fit%3Dbounds&w=750&q=75 750w, /profile/_next/image?url=https%3A%2F%2Fimageio.forbes.com%2Fspecials-images%2Fimageserve%2F655b72904e26268a2ddbe14a%2F0x0.jpg%3Fformat%3Djpg%26height%3D900%26width%3D1600%26fit%3Dbounds&w=828&q=75 828w, /profile/_next/image?url=https%3A%2F%2Fimageio.forbes.com%2Fspecials-images%2Fimageserve%2F655b72904e26268a2ddbe14a%2F0x0.jpg%3Fformat%3Djpg%26height%3D900%26width%3D1600%26fit%3Dbounds&w=1080&q=75 1080w, /profile/_next/image?url=https%3A%2F%2Fimageio.forbes.com%2Fspecials-images%2Fimageserve%2F655b72904e26268a2ddbe14a%2F0x0.jpg%3Fformat%3Djpg%26height%3D900%26width%3D1600%26fit%3Dbounds&w=1200&q=75 1200w, /profile/_next/image?url=https%3A%2F%2Fimageio.forbes.com%2Fspecials-images%2Fimageserve%2F655b72904e26268a2ddbe14a%2F0x0.jpg%3Fformat%3Djpg%26height%3D900%26width%3D1600%26fit%3Dbounds&w=1920&q=75 1920w, /profile/_next/image?url=https%3A%2F%2Fimageio.forbes.com%2Fspecials-images%2Fimageserve%2F655b72904e26268a2ddbe14a%2F0x0.jpg%3Fformat%3Djpg%26height%3D900%26width%3D1600%26fit%3Dbounds&w=2048&q=75 2048w, /profile/_next/image?url=https%3A%2F%2Fimageio.forbes.com%2Fspecials-images%2Fimageserve%2F655b72904e26268a2ddbe14a%2F0x0.jpg%3Fformat%3Djpg%26height%3D900%26width%3D1600%26fit%3Dbounds&w=3840&q=75 3840w" src="/profile/_next/image?url=https%3A%2F%2Fimageio.forbes.com%2Fspecials-images%2Fimageserve%2F655b72904e26268a2ddbe14a%2F0x0.jpg%3Fformat%3Djpg%26height%3D900%26width%3D1600%26fit%3Dbounds&w=3840&q=75"/></div><div class="flex flex-1 flex-col gap-4 px-4 pb-8 pt-2"><p class="typography-badge">expert panel</p><div><a class="typography-h3 text-black-light" href="https://www.forbes.com/councils/forbescommunicationscouncil/2024/11/13/19-smart-marketing-strategies-to-help-new-businesses-stand-out/">19 Smart Marketing Strategies To Help New Businesses Stand Out</a><p class="typography-datestamp">Nov 13, 2024</p></div><p class="line-clamp-3">New businesses face the critical challenge of distinguishing themselves from established brands with loyal followings. While it may be daunting to take on industry giants as a newcomer, the right marketing strategies can help a new business carve out its space in the sector. To that end, Forbes Communications Council members share expert marketing strategies to help new businesses thrive and capture attention in a competitive market. These tips can help your new business discover its voice, connect with its customer base and effectively compete with well-known brands.</p><div class="flex flex-1 items-end justify-end"><a href="https://www.forbes.com/councils/forbescommunicationscouncil/2024/11/13/19-smart-marketing-strategies-to-help-new-businesses-stand-out/" target="_blank" class="ring-offset-background focus-visible:ring-ring inline-flex items-center justify-center rounded uppercase transition-colors focus-visible:outline-none focus-visible:ring-2 focus-visible:ring-offset-2 disabled:pointer-events-none disabled:opacity-50 typography-button bg-black-light text-white hover:bg-[#545454] h-12 px-4 py-3">Read Article</a></div></div></div><div class="flex-col bg-white shadow-[0_2px_4px_0_rgba(0,0,0,0.5)] flex"><div class="relative h-[230px] w-full"><img alt="Cultural Complexities: Why Global Companies Must Understand Regional Influences On Corporate Culture" loading="lazy" decoding="async" data-nimg="fill" class="object-cover" style="position:absolute;height:100%;width:100%;left:0;top:0;right:0;bottom:0;color:transparent" sizes="100vw" srcSet="/profile/_next/image?url=https%3A%2F%2Fimageio.forbes.com%2Fspecials-images%2Fimageserve%2F61cb198ca139ea5fed554661%2F0x0.jpg%3Fformat%3Djpg%26height%3D900%26width%3D1600%26fit%3Dbounds&w=640&q=75 640w, /profile/_next/image?url=https%3A%2F%2Fimageio.forbes.com%2Fspecials-images%2Fimageserve%2F61cb198ca139ea5fed554661%2F0x0.jpg%3Fformat%3Djpg%26height%3D900%26width%3D1600%26fit%3Dbounds&w=750&q=75 750w, /profile/_next/image?url=https%3A%2F%2Fimageio.forbes.com%2Fspecials-images%2Fimageserve%2F61cb198ca139ea5fed554661%2F0x0.jpg%3Fformat%3Djpg%26height%3D900%26width%3D1600%26fit%3Dbounds&w=828&q=75 828w, /profile/_next/image?url=https%3A%2F%2Fimageio.forbes.com%2Fspecials-images%2Fimageserve%2F61cb198ca139ea5fed554661%2F0x0.jpg%3Fformat%3Djpg%26height%3D900%26width%3D1600%26fit%3Dbounds&w=1080&q=75 1080w, /profile/_next/image?url=https%3A%2F%2Fimageio.forbes.com%2Fspecials-images%2Fimageserve%2F61cb198ca139ea5fed554661%2F0x0.jpg%3Fformat%3Djpg%26height%3D900%26width%3D1600%26fit%3Dbounds&w=1200&q=75 1200w, /profile/_next/image?url=https%3A%2F%2Fimageio.forbes.com%2Fspecials-images%2Fimageserve%2F61cb198ca139ea5fed554661%2F0x0.jpg%3Fformat%3Djpg%26height%3D900%26width%3D1600%26fit%3Dbounds&w=1920&q=75 1920w, /profile/_next/image?url=https%3A%2F%2Fimageio.forbes.com%2Fspecials-images%2Fimageserve%2F61cb198ca139ea5fed554661%2F0x0.jpg%3Fformat%3Djpg%26height%3D900%26width%3D1600%26fit%3Dbounds&w=2048&q=75 2048w, /profile/_next/image?url=https%3A%2F%2Fimageio.forbes.com%2Fspecials-images%2Fimageserve%2F61cb198ca139ea5fed554661%2F0x0.jpg%3Fformat%3Djpg%26height%3D900%26width%3D1600%26fit%3Dbounds&w=3840&q=75 3840w" src="/profile/_next/image?url=https%3A%2F%2Fimageio.forbes.com%2Fspecials-images%2Fimageserve%2F61cb198ca139ea5fed554661%2F0x0.jpg%3Fformat%3Djpg%26height%3D900%26width%3D1600%26fit%3Dbounds&w=3840&q=75"/></div><div class="flex flex-1 flex-col gap-4 px-4 pb-8 pt-2"><p class="typography-badge">article</p><div><a class="typography-h3 text-black-light" href="https://www.forbes.com/councils/forbescommunicationscouncil/2024/11/08/cultural-complexities-why-global-companies-must-understand-regional-influences-on-corporate-culture/">Cultural Complexities: Why Global Companies Must Understand Regional Influences On Corporate Culture</a><p class="typography-datestamp">Nov 12, 2024</p></div><p class="line-clamp-3">Regional cultures significantly influence how employees perceive corporate values, manage tasks and interact with one another.</p><div class="flex flex-1 items-end justify-end"><a href="https://www.forbes.com/councils/forbescommunicationscouncil/2024/11/08/cultural-complexities-why-global-companies-must-understand-regional-influences-on-corporate-culture/" target="_blank" class="ring-offset-background focus-visible:ring-ring inline-flex items-center justify-center rounded uppercase transition-colors focus-visible:outline-none focus-visible:ring-2 focus-visible:ring-offset-2 disabled:pointer-events-none disabled:opacity-50 typography-button bg-black-light text-white hover:bg-[#545454] h-12 px-4 py-3">Read Article</a></div></div></div><div class="flex-col bg-white shadow-[0_2px_4px_0_rgba(0,0,0,0.5)] flex"><div class="relative h-[230px] w-full"><img alt="15 Ways To Solve Marketing's Most Common Holiday Challenges" loading="lazy" decoding="async" data-nimg="fill" class="object-cover" style="position:absolute;height:100%;width:100%;left:0;top:0;right:0;bottom:0;color:transparent" sizes="100vw" srcSet="/profile/_next/image?url=https%3A%2F%2Fimageio.forbes.com%2Fspecials-images%2Fimageserve%2F67295cd03a950e4ff22cffe2%2F0x0.jpg%3Fformat%3Djpg%26height%3D900%26width%3D1600%26fit%3Dbounds&w=640&q=75 640w, /profile/_next/image?url=https%3A%2F%2Fimageio.forbes.com%2Fspecials-images%2Fimageserve%2F67295cd03a950e4ff22cffe2%2F0x0.jpg%3Fformat%3Djpg%26height%3D900%26width%3D1600%26fit%3Dbounds&w=750&q=75 750w, /profile/_next/image?url=https%3A%2F%2Fimageio.forbes.com%2Fspecials-images%2Fimageserve%2F67295cd03a950e4ff22cffe2%2F0x0.jpg%3Fformat%3Djpg%26height%3D900%26width%3D1600%26fit%3Dbounds&w=828&q=75 828w, /profile/_next/image?url=https%3A%2F%2Fimageio.forbes.com%2Fspecials-images%2Fimageserve%2F67295cd03a950e4ff22cffe2%2F0x0.jpg%3Fformat%3Djpg%26height%3D900%26width%3D1600%26fit%3Dbounds&w=1080&q=75 1080w, /profile/_next/image?url=https%3A%2F%2Fimageio.forbes.com%2Fspecials-images%2Fimageserve%2F67295cd03a950e4ff22cffe2%2F0x0.jpg%3Fformat%3Djpg%26height%3D900%26width%3D1600%26fit%3Dbounds&w=1200&q=75 1200w, /profile/_next/image?url=https%3A%2F%2Fimageio.forbes.com%2Fspecials-images%2Fimageserve%2F67295cd03a950e4ff22cffe2%2F0x0.jpg%3Fformat%3Djpg%26height%3D900%26width%3D1600%26fit%3Dbounds&w=1920&q=75 1920w, /profile/_next/image?url=https%3A%2F%2Fimageio.forbes.com%2Fspecials-images%2Fimageserve%2F67295cd03a950e4ff22cffe2%2F0x0.jpg%3Fformat%3Djpg%26height%3D900%26width%3D1600%26fit%3Dbounds&w=2048&q=75 2048w, /profile/_next/image?url=https%3A%2F%2Fimageio.forbes.com%2Fspecials-images%2Fimageserve%2F67295cd03a950e4ff22cffe2%2F0x0.jpg%3Fformat%3Djpg%26height%3D900%26width%3D1600%26fit%3Dbounds&w=3840&q=75 3840w" src="/profile/_next/image?url=https%3A%2F%2Fimageio.forbes.com%2Fspecials-images%2Fimageserve%2F67295cd03a950e4ff22cffe2%2F0x0.jpg%3Fformat%3Djpg%26height%3D900%26width%3D1600%26fit%3Dbounds&w=3840&q=75"/></div><div class="flex flex-1 flex-col gap-4 px-4 pb-8 pt-2"><p class="typography-badge">expert panel</p><div><a class="typography-h3 text-black-light" href="https://www.forbes.com/councils/forbescommunicationscouncil/2024/11/05/15-ways-to-solve-marketings-most-common-holiday-challenges/">15 Ways To Solve Marketing's Most Common Holiday Challenges</a><p class="typography-datestamp">Nov 5, 2024</p></div><p class="line-clamp-3">As one of the busiest times of year for consumers, the holiday season can also be a hectic time for those who market to them. While companies benefit from consumers’ increased shopping habits during this time, they can also struggle to stand out among the multitude of other companies all vying for customer attention. This, among other challenges, means the holidays should be given special consideration when planning your yearly marketing strategy. But how exactly can companies plan to tackle the challenges of the holiday season? Here, 15 members of Forbes Communications Council share their best advice for overcoming the most common holiday hurdles and how any marketing team can make the most of the festive season.</p><div class="flex flex-1 items-end justify-end"><a href="https://www.forbes.com/councils/forbescommunicationscouncil/2024/11/05/15-ways-to-solve-marketings-most-common-holiday-challenges/" target="_blank" class="ring-offset-background focus-visible:ring-ring inline-flex items-center justify-center rounded uppercase transition-colors focus-visible:outline-none focus-visible:ring-2 focus-visible:ring-offset-2 disabled:pointer-events-none disabled:opacity-50 typography-button bg-black-light text-white hover:bg-[#545454] h-12 px-4 py-3">Read Article</a></div></div></div><div class="flex-col bg-white shadow-[0_2px_4px_0_rgba(0,0,0,0.5)] flex"><div class="relative h-[230px] w-full"><img alt="How To Get Humor Right In Marketing: 14 Experts Weigh In" loading="lazy" decoding="async" data-nimg="fill" class="object-cover" style="position:absolute;height:100%;width:100%;left:0;top:0;right:0;bottom:0;color:transparent" sizes="100vw" srcSet="/profile/_next/image?url=https%3A%2F%2Fimageio.forbes.com%2Fspecials-images%2Fimageserve%2F6720f46301e7b57804327905%2F0x0.jpg%3Fformat%3Djpg%26height%3D900%26width%3D1600%26fit%3Dbounds&w=640&q=75 640w, /profile/_next/image?url=https%3A%2F%2Fimageio.forbes.com%2Fspecials-images%2Fimageserve%2F6720f46301e7b57804327905%2F0x0.jpg%3Fformat%3Djpg%26height%3D900%26width%3D1600%26fit%3Dbounds&w=750&q=75 750w, /profile/_next/image?url=https%3A%2F%2Fimageio.forbes.com%2Fspecials-images%2Fimageserve%2F6720f46301e7b57804327905%2F0x0.jpg%3Fformat%3Djpg%26height%3D900%26width%3D1600%26fit%3Dbounds&w=828&q=75 828w, /profile/_next/image?url=https%3A%2F%2Fimageio.forbes.com%2Fspecials-images%2Fimageserve%2F6720f46301e7b57804327905%2F0x0.jpg%3Fformat%3Djpg%26height%3D900%26width%3D1600%26fit%3Dbounds&w=1080&q=75 1080w, /profile/_next/image?url=https%3A%2F%2Fimageio.forbes.com%2Fspecials-images%2Fimageserve%2F6720f46301e7b57804327905%2F0x0.jpg%3Fformat%3Djpg%26height%3D900%26width%3D1600%26fit%3Dbounds&w=1200&q=75 1200w, /profile/_next/image?url=https%3A%2F%2Fimageio.forbes.com%2Fspecials-images%2Fimageserve%2F6720f46301e7b57804327905%2F0x0.jpg%3Fformat%3Djpg%26height%3D900%26width%3D1600%26fit%3Dbounds&w=1920&q=75 1920w, /profile/_next/image?url=https%3A%2F%2Fimageio.forbes.com%2Fspecials-images%2Fimageserve%2F6720f46301e7b57804327905%2F0x0.jpg%3Fformat%3Djpg%26height%3D900%26width%3D1600%26fit%3Dbounds&w=2048&q=75 2048w, /profile/_next/image?url=https%3A%2F%2Fimageio.forbes.com%2Fspecials-images%2Fimageserve%2F6720f46301e7b57804327905%2F0x0.jpg%3Fformat%3Djpg%26height%3D900%26width%3D1600%26fit%3Dbounds&w=3840&q=75 3840w" src="/profile/_next/image?url=https%3A%2F%2Fimageio.forbes.com%2Fspecials-images%2Fimageserve%2F6720f46301e7b57804327905%2F0x0.jpg%3Fformat%3Djpg%26height%3D900%26width%3D1600%26fit%3Dbounds&w=3840&q=75"/></div><div class="flex flex-1 flex-col gap-4 px-4 pb-8 pt-2"><p class="typography-badge">expert panel</p><div><a class="typography-h3 text-black-light" href="https://www.forbes.com/councils/forbescommunicationscouncil/2024/10/29/how-to-get-humor-right-in-marketing-14-experts-weigh-in/">How To Get Humor Right In Marketing: 14 Experts Weigh In</a><p class="typography-datestamp">Oct 29, 2024</p></div><p class="line-clamp-3">Joy is a powerful emotion and can play a major role in who—and what—a person chooses to surround themselves with. For marketers hoping to persuade their audience to make a purchase or identify with a brand, laughter can be a useful tool to aid in achieving that goal. Whether it’s by bringing joy or making something memorable, humor will keep your audience coming back for more—at least when done correctly. Humor gone wrong can have the opposite effect, causing you to alienate, offend and even lose your customers. So what can a company do to ensure they get it right? The marketing experts of Forbes Communications Council outline their best advice below.</p><div class="flex flex-1 items-end justify-end"><a href="https://www.forbes.com/councils/forbescommunicationscouncil/2024/10/29/how-to-get-humor-right-in-marketing-14-experts-weigh-in/" target="_blank" class="ring-offset-background focus-visible:ring-ring inline-flex items-center justify-center rounded uppercase transition-colors focus-visible:outline-none focus-visible:ring-2 focus-visible:ring-offset-2 disabled:pointer-events-none disabled:opacity-50 typography-button bg-black-light text-white hover:bg-[#545454] h-12 px-4 py-3">Read Article</a></div></div></div><div class="flex-col bg-white shadow-[0_2px_4px_0_rgba(0,0,0,0.5)] flex"><div class="relative h-[230px] w-full"><img alt="Why Employer Branding Often Takes A Back Seat To Corporate Branding" loading="lazy" decoding="async" data-nimg="fill" class="object-cover" style="position:absolute;height:100%;width:100%;left:0;top:0;right:0;bottom:0;color:transparent" sizes="100vw" srcSet="/profile/_next/image?url=https%3A%2F%2Fimageio.forbes.com%2Fspecials-images%2Fimageserve%2F6710035b8a0b2a8caf2d5e43%2F0x0.jpg%3Fformat%3Djpg%26height%3D900%26width%3D1600%26fit%3Dbounds&w=640&q=75 640w, /profile/_next/image?url=https%3A%2F%2Fimageio.forbes.com%2Fspecials-images%2Fimageserve%2F6710035b8a0b2a8caf2d5e43%2F0x0.jpg%3Fformat%3Djpg%26height%3D900%26width%3D1600%26fit%3Dbounds&w=750&q=75 750w, /profile/_next/image?url=https%3A%2F%2Fimageio.forbes.com%2Fspecials-images%2Fimageserve%2F6710035b8a0b2a8caf2d5e43%2F0x0.jpg%3Fformat%3Djpg%26height%3D900%26width%3D1600%26fit%3Dbounds&w=828&q=75 828w, /profile/_next/image?url=https%3A%2F%2Fimageio.forbes.com%2Fspecials-images%2Fimageserve%2F6710035b8a0b2a8caf2d5e43%2F0x0.jpg%3Fformat%3Djpg%26height%3D900%26width%3D1600%26fit%3Dbounds&w=1080&q=75 1080w, /profile/_next/image?url=https%3A%2F%2Fimageio.forbes.com%2Fspecials-images%2Fimageserve%2F6710035b8a0b2a8caf2d5e43%2F0x0.jpg%3Fformat%3Djpg%26height%3D900%26width%3D1600%26fit%3Dbounds&w=1200&q=75 1200w, /profile/_next/image?url=https%3A%2F%2Fimageio.forbes.com%2Fspecials-images%2Fimageserve%2F6710035b8a0b2a8caf2d5e43%2F0x0.jpg%3Fformat%3Djpg%26height%3D900%26width%3D1600%26fit%3Dbounds&w=1920&q=75 1920w, /profile/_next/image?url=https%3A%2F%2Fimageio.forbes.com%2Fspecials-images%2Fimageserve%2F6710035b8a0b2a8caf2d5e43%2F0x0.jpg%3Fformat%3Djpg%26height%3D900%26width%3D1600%26fit%3Dbounds&w=2048&q=75 2048w, /profile/_next/image?url=https%3A%2F%2Fimageio.forbes.com%2Fspecials-images%2Fimageserve%2F6710035b8a0b2a8caf2d5e43%2F0x0.jpg%3Fformat%3Djpg%26height%3D900%26width%3D1600%26fit%3Dbounds&w=3840&q=75 3840w" src="/profile/_next/image?url=https%3A%2F%2Fimageio.forbes.com%2Fspecials-images%2Fimageserve%2F6710035b8a0b2a8caf2d5e43%2F0x0.jpg%3Fformat%3Djpg%26height%3D900%26width%3D1600%26fit%3Dbounds&w=3840&q=75"/></div><div class="flex flex-1 flex-col gap-4 px-4 pb-8 pt-2"><p class="typography-badge">article</p><div><a class="typography-h3 text-black-light" href="https://www.forbes.com/councils/forbescommunicationscouncil/2024/10/17/why-employer-branding-often-takes-a-back-seat-to-corporate-branding/">Why Employer Branding Often Takes A Back Seat To Corporate Branding</a><p class="typography-datestamp">Oct 17, 2024</p></div><p class="line-clamp-3">In today’s competitive talent market, organizations that fail to invest in their employer brand risk losing out on top talent and eroding employee engagement. </p><div class="flex flex-1 items-end justify-end"><a href="https://www.forbes.com/councils/forbescommunicationscouncil/2024/10/17/why-employer-branding-often-takes-a-back-seat-to-corporate-branding/" target="_blank" class="ring-offset-background focus-visible:ring-ring inline-flex items-center justify-center rounded uppercase transition-colors focus-visible:outline-none focus-visible:ring-2 focus-visible:ring-offset-2 disabled:pointer-events-none disabled:opacity-50 typography-button bg-black-light text-white hover:bg-[#545454] h-12 px-4 py-3">Read Article</a></div></div></div><div class="flex-col bg-white shadow-[0_2px_4px_0_rgba(0,0,0,0.5)] hidden"><div class="relative h-[230px] w-full"><img alt="Why Aligning The B2B Selling Journey And Buying Journey Is Essential" loading="lazy" decoding="async" data-nimg="fill" class="object-cover" style="position:absolute;height:100%;width:100%;left:0;top:0;right:0;bottom:0;color:transparent" sizes="100vw" srcSet="/profile/_next/image?url=https%3A%2F%2Fimageio.forbes.com%2Fspecials-images%2Fimageserve%2F62727b19dc1908dc2c021596%2F0x0.jpg%3Fformat%3Djpg%26height%3D900%26width%3D1600%26fit%3Dbounds&w=640&q=75 640w, /profile/_next/image?url=https%3A%2F%2Fimageio.forbes.com%2Fspecials-images%2Fimageserve%2F62727b19dc1908dc2c021596%2F0x0.jpg%3Fformat%3Djpg%26height%3D900%26width%3D1600%26fit%3Dbounds&w=750&q=75 750w, /profile/_next/image?url=https%3A%2F%2Fimageio.forbes.com%2Fspecials-images%2Fimageserve%2F62727b19dc1908dc2c021596%2F0x0.jpg%3Fformat%3Djpg%26height%3D900%26width%3D1600%26fit%3Dbounds&w=828&q=75 828w, /profile/_next/image?url=https%3A%2F%2Fimageio.forbes.com%2Fspecials-images%2Fimageserve%2F62727b19dc1908dc2c021596%2F0x0.jpg%3Fformat%3Djpg%26height%3D900%26width%3D1600%26fit%3Dbounds&w=1080&q=75 1080w, /profile/_next/image?url=https%3A%2F%2Fimageio.forbes.com%2Fspecials-images%2Fimageserve%2F62727b19dc1908dc2c021596%2F0x0.jpg%3Fformat%3Djpg%26height%3D900%26width%3D1600%26fit%3Dbounds&w=1200&q=75 1200w, /profile/_next/image?url=https%3A%2F%2Fimageio.forbes.com%2Fspecials-images%2Fimageserve%2F62727b19dc1908dc2c021596%2F0x0.jpg%3Fformat%3Djpg%26height%3D900%26width%3D1600%26fit%3Dbounds&w=1920&q=75 1920w, /profile/_next/image?url=https%3A%2F%2Fimageio.forbes.com%2Fspecials-images%2Fimageserve%2F62727b19dc1908dc2c021596%2F0x0.jpg%3Fformat%3Djpg%26height%3D900%26width%3D1600%26fit%3Dbounds&w=2048&q=75 2048w, /profile/_next/image?url=https%3A%2F%2Fimageio.forbes.com%2Fspecials-images%2Fimageserve%2F62727b19dc1908dc2c021596%2F0x0.jpg%3Fformat%3Djpg%26height%3D900%26width%3D1600%26fit%3Dbounds&w=3840&q=75 3840w" src="/profile/_next/image?url=https%3A%2F%2Fimageio.forbes.com%2Fspecials-images%2Fimageserve%2F62727b19dc1908dc2c021596%2F0x0.jpg%3Fformat%3Djpg%26height%3D900%26width%3D1600%26fit%3Dbounds&w=3840&q=75"/></div><div class="flex flex-1 flex-col gap-4 px-4 pb-8 pt-2"><p class="typography-badge">article</p><div><a class="typography-h3 text-black-light" href="https://www.forbes.com/councils/forbescommunicationscouncil/2024/09/17/why-aligning-the-b2b-selling-journey-and-buying-journey-is-essential/">Why Aligning The B2B Selling Journey And Buying Journey Is Essential</a><p class="typography-datestamp">Sep 17, 2024</p></div><p class="line-clamp-3">These journeys can be vastly different, driven by different motivations, timelines and decision-making processes.</p><div class="flex flex-1 items-end justify-end"><a href="https://www.forbes.com/councils/forbescommunicationscouncil/2024/09/17/why-aligning-the-b2b-selling-journey-and-buying-journey-is-essential/" target="_blank" class="ring-offset-background focus-visible:ring-ring inline-flex items-center justify-center rounded uppercase transition-colors focus-visible:outline-none focus-visible:ring-2 focus-visible:ring-offset-2 disabled:pointer-events-none disabled:opacity-50 typography-button bg-black-light text-white hover:bg-[#545454] h-12 px-4 py-3">Read Article</a></div></div></div><div class="flex-col bg-white shadow-[0_2px_4px_0_rgba(0,0,0,0.5)] hidden"><div class="relative h-[230px] w-full"><img alt="How Marketing Leaders Can Encourage Experimentation And Risk-Taking" loading="lazy" decoding="async" data-nimg="fill" class="object-cover" style="position:absolute;height:100%;width:100%;left:0;top:0;right:0;bottom:0;color:transparent" sizes="100vw" srcSet="/profile/_next/image?url=https%3A%2F%2Fimageio.forbes.com%2Fspecials-images%2Fimageserve%2F62dafa82ed205aaa7f9391bf%2F0x0.jpg%3Fformat%3Djpg%26height%3D900%26width%3D1600%26fit%3Dbounds&w=640&q=75 640w, /profile/_next/image?url=https%3A%2F%2Fimageio.forbes.com%2Fspecials-images%2Fimageserve%2F62dafa82ed205aaa7f9391bf%2F0x0.jpg%3Fformat%3Djpg%26height%3D900%26width%3D1600%26fit%3Dbounds&w=750&q=75 750w, /profile/_next/image?url=https%3A%2F%2Fimageio.forbes.com%2Fspecials-images%2Fimageserve%2F62dafa82ed205aaa7f9391bf%2F0x0.jpg%3Fformat%3Djpg%26height%3D900%26width%3D1600%26fit%3Dbounds&w=828&q=75 828w, /profile/_next/image?url=https%3A%2F%2Fimageio.forbes.com%2Fspecials-images%2Fimageserve%2F62dafa82ed205aaa7f9391bf%2F0x0.jpg%3Fformat%3Djpg%26height%3D900%26width%3D1600%26fit%3Dbounds&w=1080&q=75 1080w, /profile/_next/image?url=https%3A%2F%2Fimageio.forbes.com%2Fspecials-images%2Fimageserve%2F62dafa82ed205aaa7f9391bf%2F0x0.jpg%3Fformat%3Djpg%26height%3D900%26width%3D1600%26fit%3Dbounds&w=1200&q=75 1200w, /profile/_next/image?url=https%3A%2F%2Fimageio.forbes.com%2Fspecials-images%2Fimageserve%2F62dafa82ed205aaa7f9391bf%2F0x0.jpg%3Fformat%3Djpg%26height%3D900%26width%3D1600%26fit%3Dbounds&w=1920&q=75 1920w, /profile/_next/image?url=https%3A%2F%2Fimageio.forbes.com%2Fspecials-images%2Fimageserve%2F62dafa82ed205aaa7f9391bf%2F0x0.jpg%3Fformat%3Djpg%26height%3D900%26width%3D1600%26fit%3Dbounds&w=2048&q=75 2048w, /profile/_next/image?url=https%3A%2F%2Fimageio.forbes.com%2Fspecials-images%2Fimageserve%2F62dafa82ed205aaa7f9391bf%2F0x0.jpg%3Fformat%3Djpg%26height%3D900%26width%3D1600%26fit%3Dbounds&w=3840&q=75 3840w" src="/profile/_next/image?url=https%3A%2F%2Fimageio.forbes.com%2Fspecials-images%2Fimageserve%2F62dafa82ed205aaa7f9391bf%2F0x0.jpg%3Fformat%3Djpg%26height%3D900%26width%3D1600%26fit%3Dbounds&w=3840&q=75"/></div><div class="flex flex-1 flex-col gap-4 px-4 pb-8 pt-2"><p class="typography-badge">expert panel</p><div><a class="typography-h3 text-black-light" href="https://www.forbes.com/councils/forbescommunicationscouncil/2024/09/16/how-marketing-leaders-can-encourage-experimentation-and-risk-taking/">How Marketing Leaders Can Encourage Experimentation And Risk-Taking</a><p class="typography-datestamp">Sep 16, 2024</p></div><p class="line-clamp-3">Experimentation and risk-taking are essential for a marketing team’s growth. When you’re a marketing leader, finding ways to support calculated risks not only enhances creativity but also drives long-term success. Below, 19 Forbes Communications Council members share how they motivate their teams to step outside their comfort zones and why doing so is critical to achieving breakthrough outcomes. Here's how you can empower and encourage team members to try new ideas and deliver stronger results.</p><div class="flex flex-1 items-end justify-end"><a href="https://www.forbes.com/councils/forbescommunicationscouncil/2024/09/16/how-marketing-leaders-can-encourage-experimentation-and-risk-taking/" target="_blank" class="ring-offset-background focus-visible:ring-ring inline-flex items-center justify-center rounded uppercase transition-colors focus-visible:outline-none focus-visible:ring-2 focus-visible:ring-offset-2 disabled:pointer-events-none disabled:opacity-50 typography-button bg-black-light text-white hover:bg-[#545454] h-12 px-4 py-3">Read Article</a></div></div></div></div><div class="mb-4 mt-6 h-0.5 w-full bg-black-light"></div><div class="flex"><button class="ring-offset-background focus-visible:ring-ring inline-flex items-center justify-center rounded uppercase transition-colors focus-visible:outline-none focus-visible:ring-2 focus-visible:ring-offset-2 disabled:pointer-events-none disabled:opacity-50 typography-badge h-auto p-0 mx-auto gap-1">See More<span class="material-symbols-outlined !text-[16px]">expand_more</span></button></div></div></div><div class="px-4"><div class="mx-auto my-12 flex max-w-7xl flex-col items-start gap-x-4 gap-y-6 lg:flex-row"><div class="lg:w-7/12"><div class="ghost-jump-link" id="company-details"></div><h2 class="typography-h3 mb-1">Company details</h2><h3 class="typography-h1 mb-1">NOVOTECH</h3><h4 class="typography-badge mb-2">Company bio</h4><div><p class="line-clamp-6 typography-body-small whitespace-pre-wrap">Founded in 1997, Novotech is a global full-service clinical Contract Research Organization (CRO) focused on partnering with biotech companies to accelerate the development of advanced and novel therapeutics at every phase. Recognized for its industry-leading contributions, Novotech has received numerous prestigious awards, including the CRO Leadership Award 2023, the Asia Pacific Cell & Gene Therapy Clinical Trials Excellence 2023, the Asia-Pacific Contract Research Organization Company of the Year Award since 2006. The Company offers a comprehensive suite of services including laboratories, Phase I facilities, drug development consulting, regulatory expertise, and has experience with over 5,000 clinical projects, including Phase I to Phase IV clinical trials and bioequivalence studies. With a presence in 34 office locations and a dedicated team of 3,000+ professionals worldwide, Novotech is a trusted end-to-end strategic partner of choice. For more information or to speak to an expert team member visit www.Novotech-CRO.com</p></div></div><div class="mx-auto flex h-min min-h-[310px] w-full flex-col items-center gap-4 bg-grey-light py-4 sm:w-10/12 md:w-8/12 lg:w-5/12"><div class="flex flex-col items-center"><h3 class="typography-badge">Industry</h3><div class="typography-body-small">Biotechnology</div></div><div class="flex flex-col items-center"><h3 class="typography-badge">Area of focus</h3><div class="typography-body-small">Marketing</div><div class="typography-body-small">Biotechnology</div><div class="typography-body-small">Pharmaceutical</div></div><div class="flex flex-col items-center"><h3 class="typography-badge">Company size</h3><div class="typography-body-small">1,001 - 5,000</div></div><div class="h-px w-[141px] bg-black-light"></div><div class="flex gap-1"><a class="ring-offset-background focus-visible:ring-ring inline-flex items-center justify-center uppercase transition-colors focus-visible:outline-none 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1226.37H105.866L515.491 750.218L842.672 1226.37H1200L714.137 519.284H714.163ZM569.165 687.828L521.697 619.934L144.011 79.6944H306.615L611.412 515.685L658.88 583.579L1055.08 1150.3H892.476L569.165 687.854V687.828Z" fill-rule="nonzero"></path></svg></a><a class="ring-offset-background focus-visible:ring-ring inline-flex items-center justify-center uppercase transition-colors focus-visible:outline-none focus-visible:ring-2 focus-visible:ring-offset-2 disabled:pointer-events-none disabled:opacity-50 typography-button hover:bg-[#0000000a] h-12 w-12 rounded-full text-black-light" href="https://novotech-cro.com/" target="_blank"><span class="material-symbols-outlined">language</span></a></div></div></div></div><footer class="bg-theme-header-color p-6"><div class="mx-auto flex w-full max-w-7xl flex-col items-center gap-6"><div class="flex justify-between sm:w-full"><img alt="Forbes Communications Council" class="h-[27px] sm:h-[42px]" 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in 1997, Novotech is a global full-service clinical Contract Research Organization (CRO) focused on partnering with biotech companies to accelerate the development of advanced and novel therapeutics at every phase.\n\nRecognized for its industry-leading contributions, Novotech has received numerous prestigious awards, including the CRO Leadership Award 2023, the Asia Pacific Cell \u0026 Gene Therapy Clinical Trials Excellence 2023, the Asia-Pacific Contract Research Organization Company of the Year Award since 2006.\n\nThe Company offers a comprehensive suite of services including laboratories, Phase I facilities, drug development consulting, regulatory expertise, and has experience with over 5,000 clinical projects, including Phase I to Phase IV clinical trials and bioequivalence studies. 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