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menu-item-object-page menu-item-750"><a href="https://www.iabslovakia.sk/zdruzenie-pre-internetovu-reklamu/o-zdruzeni-iab-slovakia/vizia/">Vízia</a></li><li id="menu-item-1722" class="menu-item menu-item-type-custom menu-item-object-custom menu-item-1722"><a target="_blank" href="https://www.iabslovakia.sk/wp-content/uploads/2025/02/IABsk_Stanovy_IABSlovakia_29.1.2025.pdf">Stanovy</a></li><li id="menu-item-746" class="menu-item menu-item-type-post_type menu-item-object-page menu-item-746"><a href="https://www.iabslovakia.sk/zdruzenie-pre-internetovu-reklamu/o-zdruzeni-iab-slovakia/spravna-rada/">Správna rada</a></li><li id="menu-item-43" class="menu-item menu-item-type-post_type menu-item-object-page menu-item-43"><a href="https://www.iabslovakia.sk/zdruzenie-pre-internetovu-reklamu/o-zdruzeni-iab-slovakia/metodicka-komisia/">Metodická komisia</a></li><li id="menu-item-745" class="menu-item menu-item-type-post_type menu-item-object-page menu-item-745"><a href="https://www.iabslovakia.sk/zdruzenie-pre-internetovu-reklamu/o-zdruzeni-iab-slovakia/eticka-komisia/">Etická komisia</a></li><li id="menu-item-1669" class="menu-item menu-item-type-post_type menu-item-object-page menu-item-1669"><a href="https://www.iabslovakia.sk/zdruzenie-pre-internetovu-reklamu/o-zdruzeni-iab-slovakia/dozorna-rada/">Dozorná rada</a></li></ul></li><li id="menu-item-755" class="menu-item menu-item-type-post_type menu-item-object-page menu-item-755"><a href="https://www.iabslovakia.sk/zdruzenie-pre-internetovu-reklamu/nas-tim/">Náš tím</a></li><li id="menu-item-40" class="menu-item menu-item-type-post_type menu-item-object-page menu-item-40"><a href="https://www.iabslovakia.sk/zdruzenie-pre-internetovu-reklamu/clenovia-iab/">Členovia IAB Slovakia</a></li><li id="menu-item-1668" class="menu-item menu-item-type-post_type menu-item-object-page menu-item-1668"><a href="https://www.iabslovakia.sk/zdruzenie-pre-internetovu-reklamu/chcem-sa-stat-clenom/">Chcem sa stať členom</a></li><li id="menu-item-41" class="menu-item menu-item-type-post_type menu-item-object-page menu-item-41"><a href="https://www.iabslovakia.sk/zdruzenie-pre-internetovu-reklamu/kontakt/">Kontakt</a></li></ul></li><li id="menu-item-38" class="menu-item menu-item-type-post_type menu-item-object-page menu-item-has-children menu-item-38"><a href="https://www.iabslovakia.sk/vzdelavanie/">Vzdelávanie</a><ul class="vertical menu nested expanded"><li id="menu-item-772" class="menu-item menu-item-type-post_type menu-item-object-page menu-item-772"><a href="https://www.iabslovakia.sk/vzdelavanie/dimaq/">Čo je DIMAQ</a></li><li id="menu-item-334" class="menu-item menu-item-type-post_type menu-item-object-page menu-item-has-children menu-item-334"><a href="https://www.iabslovakia.sk/vzdelavanie/dimaq-akademia/">DIMAQ Akadémia</a><ul class="vertical menu nested expanded"><li id="menu-item-335" class="menu-item menu-item-type-post_type menu-item-object-page menu-item-335"><a href="https://www.iabslovakia.sk/vzdelavanie/dimaq-akademia/den-1-zaklady-digitalneho-marketingu-pravo-e-commerce-content-marketing/">Deň 1 – Základy digitálneho marketingu, Právo v online reklame, E-commerce, Content marketing</a></li><li id="menu-item-1060" class="menu-item menu-item-type-post_type menu-item-object-page menu-item-1060"><a href="https://www.iabslovakia.sk/vzdelavanie/dimaq-akademia/den-2-strategia-a-planovanie-influencer-marketing-socialne-siete/">Deň 2 – Stratégia a plánovanie, Sociálne siete, Influencer marketing</a></li><li id="menu-item-1114" class="menu-item menu-item-type-post_type menu-item-object-page menu-item-1114"><a href="https://www.iabslovakia.sk/vzdelavanie/dimaq-akademia/den-3-web-analytika-ux-video-reklama-email-marketing/">Deň 3 – Video reklama, Email marketing, Analytika a UX</a></li><li id="menu-item-4105" class="menu-item menu-item-type-post_type menu-item-object-page menu-item-4105"><a href="https://www.iabslovakia.sk/vzdelavanie/dimaq-akademia/den-4-display-search-seo-mobile-marketing-programmatic/">Deň 4 – Search, SEO, Display, Programmatic, Mobile Marketing</a></li></ul></li><li id="menu-item-773" class="menu-item menu-item-type-post_type menu-item-object-page menu-item-773"><a href="https://www.iabslovakia.sk/vzdelavanie/certifikat-dimaq-professional/">Medzinárodný certifikát</a></li><li id="menu-item-1178" class="menu-item menu-item-type-post_type menu-item-object-page menu-item-1178"><a href="https://www.iabslovakia.sk/vzdelavanie/vzdelavacie-kurzy-pre-vasu-firmu/">Vzdelávacie kurzy pre vašu firmu</a></li></ul></li><li id="menu-item-36" class="menu-item menu-item-type-post_type menu-item-object-page menu-item-has-children menu-item-36"><a href="https://www.iabslovakia.sk/iab-monitor/">IAB monitor</a><ul class="vertical menu nested expanded"><li id="menu-item-834" class="menu-item menu-item-type-post_type menu-item-object-page menu-item-has-children menu-item-834"><a href="https://www.iabslovakia.sk/iab-monitor/informacie-o-iab-monitor/">Informácie o IAB Monitor</a><ul class="vertical menu nested expanded"><li id="menu-item-846" class="menu-item menu-item-type-post_type menu-item-object-page menu-item-846"><a href="https://www.iabslovakia.sk/iab-monitor/zapojeni-prevadzkovatelia/">Zapojení prevádzkovatelia</a></li><li id="menu-item-3609" class="menu-item menu-item-type-post_type menu-item-object-page menu-item-3609"><a href="https://www.iabslovakia.sk/iab-monitor/prechod-na-constant-panel/">Prechod na Constant Panel</a></li><li id="menu-item-837" class="menu-item menu-item-type-post_type menu-item-object-page menu-item-837"><a href="https://www.iabslovakia.sk/iab-monitor/informacie-o-iab-monitor/metodika-merania/">Metodika merania</a></li></ul></li><li id="menu-item-1308" class="menu-item menu-item-type-post_type menu-item-object-page menu-item-1308"><a href="https://www.iabslovakia.sk/iab-monitor/mesacne-data-online-navstevnosti/">Mesačné dáta online návštevnosti</a></li><li id="menu-item-2760" class="menu-item menu-item-type-custom menu-item-object-custom menu-item-2760"><a href="https://e-public.gemius.com/sk/">Rebríček top online médií</a></li><li id="menu-item-5397" class="menu-item menu-item-type-post_type menu-item-object-page menu-item-5397"><a href="https://www.iabslovakia.sk/iab-monitor/informacie-o-iab-monitor/navstevnost-internetu-2024/">Návštevnosť internetu 2024</a></li><li id="menu-item-840" class="menu-item menu-item-type-post_type menu-item-object-page menu-item-840"><a href="https://www.iabslovakia.sk/iab-monitor/zapojit-medium-do-merania/">Zapoj médium do merania</a></li><li id="menu-item-841" class="menu-item menu-item-type-post_type menu-item-object-page menu-item-841"><a href="https://www.iabslovakia.sk/iab-monitor/meranie-a-odoberanie-dat/agentura-odoberaj-data/">Agentúra odoberaj dáta</a></li><li id="menu-item-3703" class="menu-item menu-item-type-custom menu-item-object-custom menu-item-3703"><a href="https://rating.gemius.com/sk/tree/112">Historické dáta IABmonitor</a></li><li id="menu-item-5422" class="menu-item menu-item-type-post_type menu-item-object-post menu-item-5422"><a href="https://www.iabslovakia.sk/pocuvanost-podcastov-na-slovensku-prve-vysledky/">Počúvanosť podcastov</a></li></ul></li><li id="menu-item-563" class="menu-item menu-item-type-post_type_archive menu-item-object-event menu-item-563"><a href="https://www.iabslovakia.sk/podujatia/">Podujatia</a></li><li id="menu-item-37" class="menu-item menu-item-type-post_type menu-item-object-page current-page-ancestor current-menu-ancestor current_page_ancestor menu-item-has-children menu-item-37"><a href="https://www.iabslovakia.sk/reklama-a-pravidla/">Reklama a kódexy</a><ul class="vertical menu nested expanded"><li id="menu-item-209" class="menu-item menu-item-type-post_type menu-item-object-page menu-item-has-children menu-item-209"><a href="https://www.iabslovakia.sk/reklama-a-pravidla/vydavky-do-reklamy/">Výdavky do reklamy</a><ul class="vertical menu nested expanded"><li id="menu-item-5487" class="menu-item menu-item-type-post_type menu-item-object-page menu-item-5487"><a href="https://www.iabslovakia.sk/reklama-a-pravidla/vydavky-do-reklamy/vydavky-digitalna-reklama-slovensko-rok-2024/">2024 Slovensko</a></li><li id="menu-item-3885" class="menu-item menu-item-type-post_type menu-item-object-page menu-item-3885"><a href="https://www.iabslovakia.sk/reklama-a-pravidla/vydavky-do-reklamy/vydavky-digitalna-reklama-slovensko-rok-2023/">2023 Slovensko</a></li><li id="menu-item-4933" class="menu-item menu-item-type-post_type menu-item-object-page menu-item-4933"><a href="https://www.iabslovakia.sk/reklama-a-pravidla/vydavky-do-reklamy/vydavky-digitalna-reklama-europa-20223/">2023 Európa</a></li><li id="menu-item-3423" class="menu-item menu-item-type-post_type menu-item-object-page menu-item-3423"><a href="https://www.iabslovakia.sk/reklama-a-pravidla/vydavky-do-reklamy/vydavky-digitalna-reklama-europa-2022/">2022 Európa</a></li></ul></li><li id="menu-item-219" class="menu-item menu-item-type-post_type menu-item-object-page current-page-ancestor current-menu-ancestor current-menu-parent current-page-parent current_page_parent current_page_ancestor menu-item-has-children menu-item-219"><a href="https://www.iabslovakia.sk/reklama-a-pravidla/zavazne-clenske-kodexy/">Záväzné členské kódexy a pravidlá</a><ul class="vertical menu nested expanded"><li id="menu-item-829" class="menu-item menu-item-type-post_type menu-item-object-page menu-item-829"><a href="https://www.iabslovakia.sk/reklama-a-pravidla/zavazne-clenske-kodexy/eticky-kodex-preberania-obsahu/">Etický kódex preberania obsahu na internete</a></li><li id="menu-item-1409" class="menu-item menu-item-type-custom menu-item-object-custom menu-item-1409"><a href="https://kodexinfluencermarketingu.sk">Kódex influencer marketingu</a></li><li id="menu-item-2199" class="menu-item menu-item-type-custom menu-item-object-custom menu-item-2199"><a href="https://www.iabslovakia.sk/wp-content/uploads/2023/04/IABsk-Eticky-kodex-elektronickych-medii.pdf">Etický kódex elektronických médií</a></li><li id="menu-item-827" class="menu-item menu-item-type-post_type menu-item-object-page current-menu-item page_item page-item-809 current_page_item menu-item-827"><a href="https://www.iabslovakia.sk/reklama-a-pravidla/zavazne-clenske-kodexy/pravidla-pre-internetovu-reklamu/" aria-current="page">Pravidlá pre internetovú reklamu</a></li></ul></li><li id="menu-item-830" class="menu-item menu-item-type-post_type menu-item-object-page menu-item-has-children menu-item-830"><a href="https://www.iabslovakia.sk/reklama-a-pravidla/odporucania/">Odporúčania</a><ul class="vertical menu nested expanded"><li id="menu-item-2194" class="menu-item menu-item-type-post_type menu-item-object-page menu-item-2194"><a href="https://www.iabslovakia.sk/reklama-a-pravidla/odporucania/standardy-relamnych-formatov/">Štandardy reklamných formátov</a></li><li id="menu-item-2203" class="menu-item menu-item-type-post_type menu-item-object-page menu-item-2203"><a href="https://www.iabslovakia.sk/reklama-a-pravidla/odporucania/kriteria-viewability/">Kritériá Viewability</a></li><li id="menu-item-2197" class="menu-item menu-item-type-custom menu-item-object-custom menu-item-2197"><a href="https://prirucka.iabslovakia.sk/">Príručka natívnej reklamy</a></li></ul></li><li id="menu-item-5633" class="menu-item menu-item-type-custom menu-item-object-custom menu-item-5633"><a href="https://www.iabslovakia.sk/gaming-prilezitost-pre-zadavatelov-reklamy/">Reklama v gamingu</a></li><li id="menu-item-5096" class="menu-item menu-item-type-custom menu-item-object-custom menu-item-5096"><a href="https://www.iabslovakia.sk/attention-kluc-k-efektivite-reklamnych-kampani/">Attention – metrika digitálnej reklamy</a></li><li id="menu-item-5099" class="menu-item menu-item-type-custom menu-item-object-custom menu-item-5099"><a href="https://www.iabslovakia.sk/pocuvanost-digitalneho-audia-na-slovensku/">Audio digitálna reklama</a></li><li id="menu-item-5098" class="menu-item menu-item-type-custom menu-item-object-custom menu-item-5098"><a href="https://www.iabslovakia.sk/retail-media-nova-vlna-digitalnej-reklamy/">Retail Médiá</a></li></ul></li></ul></div><ul class="secondary menu vertical"><li><a class="button secondary" href="https://www.iabslovakia.sk/zdruzenie/chcem-sa-stat-clenom/" target="_self">Staň sa členom</a></li><li><a class="button primary" href="https://www.iabslovakia.sk/iab-monitor/zapojit-medium-do-merania/" target="_self">Meraj návštevnosť média</a></li></ul></div><div id="main" role="main" class="main off-canvas-content" data-off-canvas-content><div class="top-bar"><div class="grid-x"><div class="cell auto"> <a class="top-bar__logo" href="https://www.iabslovakia.sk" rel="home"></a></div><div class="cell shrink d-flex"><ul id="menu-hlavne-menu-sk" class="primary menu show-for-large"><li class="menu-item menu-item-type-post_type menu-item-object-page menu-item-1729"><a href="https://www.iabslovakia.sk/spravy/">Správy</a></li><li class="menu-item menu-item-type-post_type menu-item-object-page menu-item-has-children menu-item-752"><a href="#" class="dropdown" data-toggle="dropdown-menu-752">Združenie</a><div class="dropdown-pane text-left" id="dropdown-menu-752" data-dropdown data-options="closeOnClick:true; hover:true; hoverPane:true;"><div class="grid-container"><ul class="grid-x grid-margin-x"><li class="small-12 medium-4 cell dropdown-pane-intro"><h4 class="headline">Združenie IAB Slovakia</h4><p>Je najväčším združením pre internetovú reklamu pôsobiacim na slovenskom digitálnom trhu. Aktuálne má 63 aktívnych členov.</p><a class="button secondary" href="https://www.iabslovakia.sk/zdruzenie/chcem-sa-stat-clenom/" target="_self">Chcem sa stať členom</a></li><li class="small-12 medium-4 cell dropdown-pane-menu" style="position: relative;"><ul class="vertical menu dropdown" data-dropdown-menu data-alignment="left" data-autoclose="true"><li class="menu-item menu-item-type-post_type menu-item-object-page menu-item-has-children menu-item-42 is-dropdown-submenu-parent"><a href="https://www.iabslovakia.sk/zdruzenie-pre-internetovu-reklamu/o-zdruzeni-iab-slovakia/"><span>O združení IAB Slovakia</span></a><ul class="vertical menu nested" data-dropdown-menu data-alignment="left" data-autoclose="true"><li class="menu-item menu-item-type-post_type menu-item-object-page menu-item-750"><a href="https://www.iabslovakia.sk/zdruzenie-pre-internetovu-reklamu/o-zdruzeni-iab-slovakia/vizia/">Vízia</a></li><li class="menu-item menu-item-type-custom menu-item-object-custom menu-item-1722"><a target="_blank" rel="noopener" href="https://www.iabslovakia.sk/wp-content/uploads/2025/02/IABsk_Stanovy_IABSlovakia_29.1.2025.pdf">Stanovy</a></li><li class="menu-item menu-item-type-post_type menu-item-object-page menu-item-746"><a href="https://www.iabslovakia.sk/zdruzenie-pre-internetovu-reklamu/o-zdruzeni-iab-slovakia/spravna-rada/">Správna rada</a></li><li class="menu-item menu-item-type-post_type menu-item-object-page menu-item-43"><a href="https://www.iabslovakia.sk/zdruzenie-pre-internetovu-reklamu/o-zdruzeni-iab-slovakia/metodicka-komisia/">Metodická komisia</a></li><li class="menu-item menu-item-type-post_type menu-item-object-page menu-item-745"><a href="https://www.iabslovakia.sk/zdruzenie-pre-internetovu-reklamu/o-zdruzeni-iab-slovakia/eticka-komisia/">Etická komisia</a></li><li class="menu-item menu-item-type-post_type menu-item-object-page menu-item-1669"><a href="https://www.iabslovakia.sk/zdruzenie-pre-internetovu-reklamu/o-zdruzeni-iab-slovakia/dozorna-rada/">Dozorná rada</a></li></ul></li><li class="menu-item menu-item-type-post_type menu-item-object-page menu-item-755"><a href="https://www.iabslovakia.sk/zdruzenie-pre-internetovu-reklamu/nas-tim/"><span>Náš tím</span></a></li><li class="menu-item menu-item-type-post_type menu-item-object-page menu-item-40"><a href="https://www.iabslovakia.sk/zdruzenie-pre-internetovu-reklamu/clenovia-iab/"><span>Členovia IAB Slovakia</span></a></li><li class="menu-item menu-item-type-post_type menu-item-object-page menu-item-1668"><a href="https://www.iabslovakia.sk/zdruzenie-pre-internetovu-reklamu/chcem-sa-stat-clenom/"><span>Chcem sa stať členom</span></a></li><li class="menu-item menu-item-type-post_type menu-item-object-page menu-item-41"><a href="https://www.iabslovakia.sk/zdruzenie-pre-internetovu-reklamu/kontakt/"><span>Kontakt</span></a></li></ul></li></ul></div></div></li><li class="menu-item menu-item-type-post_type menu-item-object-page menu-item-has-children menu-item-38"><a href="#" class="dropdown" data-toggle="dropdown-menu-38">Vzdelávanie</a><div class="dropdown-pane text-left" id="dropdown-menu-38" data-dropdown data-options="closeOnClick:true; hover:true; hoverPane:true;"><div class="grid-container"><ul class="grid-x grid-margin-x"><li class="small-12 medium-4 cell dropdown-pane-intro"><h4 class="headline">DIMAQ</h4><p>Vzdelávací certifikačný program. DIMAQ Akadémia - kurz digitálneho marketingu pre profesionálov a DIMAQ medzinárodný certifikát.</p><a class="button secondary" href="https://www.iabslovakia.sk/vzdelavanie/dimaq-akademia/" target="_self">DIMAQ Akadémia</a></li><li class="small-12 medium-4 cell dropdown-pane-menu" style="position: relative;"><ul class="vertical menu dropdown" data-dropdown-menu data-alignment="left" data-autoclose="true"><li class="menu-item menu-item-type-post_type menu-item-object-page menu-item-772"><a href="https://www.iabslovakia.sk/vzdelavanie/dimaq/"><span>Čo je DIMAQ</span></a></li><li class="menu-item menu-item-type-post_type menu-item-object-page menu-item-has-children menu-item-334 is-dropdown-submenu-parent"><a href="https://www.iabslovakia.sk/vzdelavanie/dimaq-akademia/"><span>DIMAQ Akadémia</span></a><ul class="vertical menu nested" data-dropdown-menu data-alignment="left" data-autoclose="true"><li class="menu-item menu-item-type-post_type menu-item-object-page menu-item-335"><a href="https://www.iabslovakia.sk/vzdelavanie/dimaq-akademia/den-1-zaklady-digitalneho-marketingu-pravo-e-commerce-content-marketing/">Deň 1 – Základy digitálneho marketingu, Právo v online reklame, E-commerce, Content marketing</a></li><li class="menu-item menu-item-type-post_type menu-item-object-page menu-item-1060"><a href="https://www.iabslovakia.sk/vzdelavanie/dimaq-akademia/den-2-strategia-a-planovanie-influencer-marketing-socialne-siete/">Deň 2 – Stratégia a plánovanie, Sociálne siete, Influencer marketing</a></li><li class="menu-item menu-item-type-post_type menu-item-object-page menu-item-1114"><a href="https://www.iabslovakia.sk/vzdelavanie/dimaq-akademia/den-3-web-analytika-ux-video-reklama-email-marketing/">Deň 3 – Video reklama, Email marketing, Analytika a UX</a></li><li class="menu-item menu-item-type-post_type menu-item-object-page menu-item-4105"><a href="https://www.iabslovakia.sk/vzdelavanie/dimaq-akademia/den-4-display-search-seo-mobile-marketing-programmatic/">Deň 4 – Search, SEO, Display, Programmatic, Mobile Marketing</a></li></ul></li><li class="menu-item menu-item-type-post_type menu-item-object-page menu-item-773"><a href="https://www.iabslovakia.sk/vzdelavanie/certifikat-dimaq-professional/"><span>Medzinárodný certifikát</span></a></li><li class="menu-item menu-item-type-post_type menu-item-object-page menu-item-1178"><a href="https://www.iabslovakia.sk/vzdelavanie/vzdelavacie-kurzy-pre-vasu-firmu/"><span>Vzdelávacie kurzy pre vašu firmu</span></a></li></ul></li><li class="small-12 medium-4 cell"><div class="card card--learning"><div class="card__img"><img width="88" height="88" src="https://www.iabslovakia.sk/wp-content/uploads/2023/01/vzdelavanie-2.jpg" class="attachment-88x88 size-88x88" alt="" decoding="async" /></div><div class="card__content"><div class="tag"><svg width="10" height="10" viewBox="0 0 10 10" fill="none" xmlns="http://www.w3.org/2000/svg"><circle cx="5" cy="5" r="5" fill="#EE3224" /></svg> DIMAQ</div><p>DIMAQ Akadémia</p><a href="https://www.iabslovakia.sk/vzdelavanie/dimaq-akademia/" target="_self" class="link link--external">Viac o kurze</a></div></div></li></ul></div></div></li><li class="menu-item menu-item-type-post_type menu-item-object-page menu-item-has-children menu-item-36"><a href="#" class="dropdown" data-toggle="dropdown-menu-36">IAB monitor</a><div class="dropdown-pane text-left" id="dropdown-menu-36" data-dropdown data-options="closeOnClick:true; hover:true; hoverPane:true;"><div class="grid-container"><ul class="grid-x grid-margin-x"><li class="small-12 medium-4 cell dropdown-pane-intro"><h4 class="headline">IABmonitor</h4><p>Jediné auditované meranie online návštevnosti slovenských médií, ktorý poskytuje kompletné sociodemografické dáta.</p><a class="button primary" href="https://e-public.gemius.com/sk/" target="_self">Dáta online</a></li><li class="small-12 medium-4 cell dropdown-pane-menu" style="position: relative;"><ul class="vertical menu dropdown" data-dropdown-menu data-alignment="left" data-autoclose="true"><li class="menu-item menu-item-type-post_type menu-item-object-page menu-item-has-children menu-item-834 is-dropdown-submenu-parent"><a href="https://www.iabslovakia.sk/iab-monitor/informacie-o-iab-monitor/"><span>Informácie o IAB Monitor</span></a><ul class="vertical menu nested" data-dropdown-menu data-alignment="left" data-autoclose="true"><li class="menu-item menu-item-type-post_type menu-item-object-page menu-item-846"><a href="https://www.iabslovakia.sk/iab-monitor/zapojeni-prevadzkovatelia/">Zapojení prevádzkovatelia</a></li><li class="menu-item menu-item-type-post_type menu-item-object-page menu-item-3609"><a href="https://www.iabslovakia.sk/iab-monitor/prechod-na-constant-panel/">Prechod na Constant Panel</a></li><li class="menu-item menu-item-type-post_type menu-item-object-page menu-item-837"><a href="https://www.iabslovakia.sk/iab-monitor/informacie-o-iab-monitor/metodika-merania/">Metodika merania</a></li></ul></li><li class="menu-item menu-item-type-post_type menu-item-object-page menu-item-1308"><a href="https://www.iabslovakia.sk/iab-monitor/mesacne-data-online-navstevnosti/"><span>Mesačné dáta online návštevnosti</span></a></li><li class="menu-item menu-item-type-custom menu-item-object-custom menu-item-2760"><a href="https://e-public.gemius.com/sk/"><span>Rebríček top online médií</span></a></li><li class="menu-item menu-item-type-post_type menu-item-object-page menu-item-5397"><a href="https://www.iabslovakia.sk/iab-monitor/informacie-o-iab-monitor/navstevnost-internetu-2024/"><span>Návštevnosť internetu 2024</span></a></li><li class="menu-item menu-item-type-post_type menu-item-object-page menu-item-840"><a href="https://www.iabslovakia.sk/iab-monitor/zapojit-medium-do-merania/"><span>Zapoj médium do merania</span></a></li><li class="menu-item menu-item-type-post_type menu-item-object-page menu-item-841"><a href="https://www.iabslovakia.sk/iab-monitor/meranie-a-odoberanie-dat/agentura-odoberaj-data/"><span>Agentúra odoberaj dáta</span></a></li><li class="menu-item menu-item-type-custom menu-item-object-custom menu-item-3703"><a href="https://rating.gemius.com/sk/tree/112"><span>Historické dáta IABmonitor</span></a></li><li class="menu-item menu-item-type-post_type menu-item-object-post menu-item-5422"><a href="https://www.iabslovakia.sk/pocuvanost-podcastov-na-slovensku-prve-vysledky/"><span>Počúvanosť podcastov</span></a></li></ul></li></ul></div></div></li><li class="menu-item menu-item-type-post_type_archive menu-item-object-event menu-item-563"><a href="https://www.iabslovakia.sk/podujatia/">Podujatia</a></li><li class="menu-item menu-item-type-post_type menu-item-object-page current-page-ancestor current-menu-ancestor current_page_ancestor menu-item-has-children menu-item-37"><a href="#" class="dropdown" data-toggle="dropdown-menu-37">Reklama a kódexy</a><div class="dropdown-pane text-left" id="dropdown-menu-37" data-dropdown data-options="closeOnClick:true; hover:true; hoverPane:true;"><div class="grid-container"><ul class="grid-x grid-margin-x"><li class="small-12 medium-4 cell dropdown-pane-intro"><h4 class="headline">Reklama a kódexy</h4><p>IAB Slovakia vydáva záväzné prípadne odporúčacie kódexy správania sa v online prostredí - pri etickom preberaní cudzieho obsahu, v influencer marketingu a ďalších oblastí reklamy.</p><a class="button secondary" href="https://www.iabslovakia.sk/reklama-a-pravidla/zavazne-clenske-kodexy/" target="_self">Záväzné kódexy</a></li><li class="small-12 medium-4 cell dropdown-pane-menu" style="position: relative;"><ul class="vertical menu dropdown" data-dropdown-menu data-alignment="left" data-autoclose="true"><li class="menu-item menu-item-type-post_type menu-item-object-page menu-item-has-children menu-item-209 is-dropdown-submenu-parent"><a href="https://www.iabslovakia.sk/reklama-a-pravidla/vydavky-do-reklamy/"><span>Výdavky do reklamy</span></a><ul class="vertical menu nested" data-dropdown-menu data-alignment="left" data-autoclose="true"><li class="menu-item menu-item-type-post_type menu-item-object-page menu-item-5487"><a href="https://www.iabslovakia.sk/reklama-a-pravidla/vydavky-do-reklamy/vydavky-digitalna-reklama-slovensko-rok-2024/">2024 Slovensko</a></li><li class="menu-item menu-item-type-post_type menu-item-object-page menu-item-3885"><a href="https://www.iabslovakia.sk/reklama-a-pravidla/vydavky-do-reklamy/vydavky-digitalna-reklama-slovensko-rok-2023/">2023 Slovensko</a></li><li class="menu-item menu-item-type-post_type menu-item-object-page menu-item-4933"><a href="https://www.iabslovakia.sk/reklama-a-pravidla/vydavky-do-reklamy/vydavky-digitalna-reklama-europa-20223/">2023 Európa</a></li><li class="menu-item menu-item-type-post_type menu-item-object-page menu-item-3423"><a href="https://www.iabslovakia.sk/reklama-a-pravidla/vydavky-do-reklamy/vydavky-digitalna-reklama-europa-2022/">2022 Európa</a></li></ul></li><li class="menu-item menu-item-type-post_type menu-item-object-page current-page-ancestor current-menu-ancestor current-menu-parent current-page-parent current_page_parent current_page_ancestor menu-item-has-children menu-item-219 is-dropdown-submenu-parent"><a href="https://www.iabslovakia.sk/reklama-a-pravidla/zavazne-clenske-kodexy/"><span>Záväzné členské kódexy a pravidlá</span></a><ul class="vertical menu nested" data-dropdown-menu data-alignment="left" data-autoclose="true"><li class="menu-item menu-item-type-post_type menu-item-object-page menu-item-829"><a href="https://www.iabslovakia.sk/reklama-a-pravidla/zavazne-clenske-kodexy/eticky-kodex-preberania-obsahu/">Etický kódex preberania obsahu na internete</a></li><li class="menu-item menu-item-type-custom menu-item-object-custom menu-item-1409"><a href="https://kodexinfluencermarketingu.sk">Kódex influencer marketingu</a></li><li class="menu-item menu-item-type-custom menu-item-object-custom menu-item-2199"><a href="https://www.iabslovakia.sk/wp-content/uploads/2023/04/IABsk-Eticky-kodex-elektronickych-medii.pdf">Etický kódex elektronických médií</a></li><li class="menu-item menu-item-type-post_type menu-item-object-page current-menu-item page_item page-item-809 current_page_item menu-item-827"><a href="https://www.iabslovakia.sk/reklama-a-pravidla/zavazne-clenske-kodexy/pravidla-pre-internetovu-reklamu/" aria-current="page">Pravidlá pre internetovú reklamu</a></li></ul></li><li class="menu-item menu-item-type-post_type menu-item-object-page menu-item-has-children menu-item-830 is-dropdown-submenu-parent"><a href="https://www.iabslovakia.sk/reklama-a-pravidla/odporucania/"><span>Odporúčania</span></a><ul class="vertical menu nested" data-dropdown-menu data-alignment="left" data-autoclose="true"><li class="menu-item menu-item-type-post_type menu-item-object-page menu-item-2194"><a href="https://www.iabslovakia.sk/reklama-a-pravidla/odporucania/standardy-relamnych-formatov/">Štandardy reklamných formátov</a></li><li class="menu-item menu-item-type-post_type menu-item-object-page menu-item-2203"><a href="https://www.iabslovakia.sk/reklama-a-pravidla/odporucania/kriteria-viewability/">Kritériá Viewability</a></li><li class="menu-item menu-item-type-custom menu-item-object-custom menu-item-2197"><a href="https://prirucka.iabslovakia.sk/">Príručka natívnej reklamy</a></li></ul></li><li class="menu-item menu-item-type-custom menu-item-object-custom menu-item-5633"><a href="https://www.iabslovakia.sk/gaming-prilezitost-pre-zadavatelov-reklamy/"><span>Reklama v gamingu</span></a></li><li class="menu-item menu-item-type-custom menu-item-object-custom menu-item-5096"><a href="https://www.iabslovakia.sk/attention-kluc-k-efektivite-reklamnych-kampani/"><span>Attention – metrika digitálnej reklamy</span></a></li><li class="menu-item menu-item-type-custom menu-item-object-custom menu-item-5099"><a href="https://www.iabslovakia.sk/pocuvanost-digitalneho-audia-na-slovensku/"><span>Audio digitálna reklama</span></a></li><li class="menu-item menu-item-type-custom menu-item-object-custom menu-item-5098"><a href="https://www.iabslovakia.sk/retail-media-nova-vlna-digitalnej-reklamy/"><span>Retail Médiá</span></a></li></ul></li></ul></div></div></li></ul><ul class="secondary horizontal menu"><li> <button class="button search-toggle" data-toggle="iab-search" title="Vyhľadávanie"> <svg width="24" height="21" viewBox="0 0 24 21" fill="none" xmlns="http://www.w3.org/2000/svg"><circle cx="9.19476" cy="8.68046" r="6.37068" transform="rotate(11.3833 9.19476 8.68046)" stroke="white" stroke-width="2" /><path d="M14.0644 13.7875L19.787 20.0546" stroke="white" stroke-width="2" /></svg> </button><div class="dropdown-pane text-left" id="iab-search" data-dropdown data-options="closeOnClick:true; hover: false; hoverPane: true;" data-auto-focus="true"><div 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class="top-bar-secondary__container"><div class="top-bar-secondary__left show-for-medium"><ul class="menu"><li><a href="https://www.iabslovakia.sk/zdruzenie/chcem-sa-stat-clenom/" target="_self">Staň sa členom</a></li><li><a href="https://www.iabslovakia.sk/iab-monitor/zapojit-medium-do-merania/" target="_self">Meraj návštevnosť média</a></li></ul></div><div class="top-bar-secondary__right"><ul class="menu menu--tags"><li><a href="https://www.iabslovakia.sk/iab-monitor/informacie-o-iab-monitor/" target="_self"><svg width="10" height="10" viewBox="0 0 10 10" fill="none" xmlns="http://www.w3.org/2000/svg"><circle cx="5" cy="5" r="5" fill="#ee3224" /></svg>Monitor</a></li><li><a href="https://www.iabslovakia.sk/vzdelavanie/dimaq/" target="_self"><svg width="10" height="10" viewBox="0 0 10 10" fill="none" xmlns="http://www.w3.org/2000/svg"><circle cx="5" cy="5" r="5" fill="#3232ff" /></svg>DIMAQ</a></li><li><a href="https://www.iabslovakia.sk/newsletter/" target="_self">Newsletter</a></li></ul></div></div></div><div class="hero hero--small"><div class="grid-container"><div class="hero__content"><h1>Pravidlá pre internetovú reklamu</h1><p></p></div></div></div><div class="breadcrumbs-container"><div id="breadcrumbs" class="grid-container"><p class="breadcrumbs"><span><span><a href="https://www.iabslovakia.sk/">Úvod</a></span> <span><a href="https://www.iabslovakia.sk/reklama-a-pravidla/">Reklama a kódexy</a></span> <span><a href="https://www.iabslovakia.sk/reklama-a-pravidla/zavazne-clenske-kodexy/">Záväzné členské kódexy a pravidlá</a></span> <span class="breadcrumb_last" aria-current="page">Pravidlá pre internetovú reklamu</span></span></p></div></div><div class="grid-container"><div class="iab-page"><aside class="iab-page__sidebar show-for-large"><ul id="menu-hlavne-menu-sk-1" class="menu wp-menu--sidebar"><li class="menu-item menu-item-type-post_type menu-item-object-page menu-item-1729"><a href="https://www.iabslovakia.sk/spravy/">Správy</a></li><li class="menu-item menu-item-type-post_type menu-item-object-page menu-item-has-children menu-item-752"><a href="https://www.iabslovakia.sk/zdruzenie-pre-internetovu-reklamu/">Združenie</a><ul class="sub-menu"><li class="menu-item menu-item-type-post_type menu-item-object-page menu-item-has-children menu-item-42"><a href="https://www.iabslovakia.sk/zdruzenie-pre-internetovu-reklamu/o-zdruzeni-iab-slovakia/">O združení IAB Slovakia</a><ul class="sub-menu"><li class="menu-item menu-item-type-post_type menu-item-object-page menu-item-750"><a href="https://www.iabslovakia.sk/zdruzenie-pre-internetovu-reklamu/o-zdruzeni-iab-slovakia/vizia/">Vízia</a></li><li class="menu-item menu-item-type-custom menu-item-object-custom menu-item-1722"><a target="_blank" href="https://www.iabslovakia.sk/wp-content/uploads/2025/02/IABsk_Stanovy_IABSlovakia_29.1.2025.pdf">Stanovy</a></li><li class="menu-item menu-item-type-post_type 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tím</a></li><li class="menu-item menu-item-type-post_type menu-item-object-page menu-item-40"><a href="https://www.iabslovakia.sk/zdruzenie-pre-internetovu-reklamu/clenovia-iab/">Členovia IAB Slovakia</a></li><li class="menu-item menu-item-type-post_type menu-item-object-page menu-item-1668"><a href="https://www.iabslovakia.sk/zdruzenie-pre-internetovu-reklamu/chcem-sa-stat-clenom/">Chcem sa stať členom</a></li><li class="menu-item menu-item-type-post_type menu-item-object-page menu-item-41"><a href="https://www.iabslovakia.sk/zdruzenie-pre-internetovu-reklamu/kontakt/">Kontakt</a></li></ul></li><li class="menu-item menu-item-type-post_type menu-item-object-page menu-item-has-children menu-item-38"><a href="https://www.iabslovakia.sk/vzdelavanie/">Vzdelávanie</a><ul class="sub-menu"><li class="menu-item menu-item-type-post_type menu-item-object-page menu-item-772"><a href="https://www.iabslovakia.sk/vzdelavanie/dimaq/">Čo je DIMAQ</a></li><li class="menu-item menu-item-type-post_type menu-item-object-page menu-item-has-children menu-item-334"><a href="https://www.iabslovakia.sk/vzdelavanie/dimaq-akademia/">DIMAQ Akadémia</a><ul class="sub-menu"><li class="menu-item menu-item-type-post_type menu-item-object-page menu-item-335"><a href="https://www.iabslovakia.sk/vzdelavanie/dimaq-akademia/den-1-zaklady-digitalneho-marketingu-pravo-e-commerce-content-marketing/">Deň 1 – Základy digitálneho marketingu, Právo v online reklame, E-commerce, Content marketing</a></li><li class="menu-item menu-item-type-post_type menu-item-object-page menu-item-1060"><a href="https://www.iabslovakia.sk/vzdelavanie/dimaq-akademia/den-2-strategia-a-planovanie-influencer-marketing-socialne-siete/">Deň 2 – Stratégia a plánovanie, Sociálne siete, Influencer marketing</a></li><li class="menu-item menu-item-type-post_type menu-item-object-page menu-item-1114"><a href="https://www.iabslovakia.sk/vzdelavanie/dimaq-akademia/den-3-web-analytika-ux-video-reklama-email-marketing/">Deň 3 – Video 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rel="noreferrer noopener">Pravidlá pre internetovú reklamu</a> boli prijaté Valným zhromaždením IAB Slovakia v záujme vytvorenia lepšej užívateľskej skúsenosti návštevníka na slovenských stránkach. Všetci členovia IAB sú povinní tieto pravidlá dodržiavať.</p><h2 class="wp-block-heading">Základné požiadavky na internetovú reklamu</h2><p>Medzi základné požiadavky patrí možnosť ukončenia zobrazovania reklamy najčastejšie ovládacím prvkom „x“ krížik v pravom hornom rohu.</p><p>Video reklama musí obsahovať základné ovládacie prvky ako „PLAY, PAUSE, VYPNÚŤ/ZAPNÚŤ ZVUK“.</p><p>Pri zvukových banneroch sa vyžaduje iniciácia zvuku užívateľom.<br></p><p>Pravidlá boli prvýkrát prijaté v roku 2008 a editované v roku 2018.</p><p><a href="https://www.iabslovakia.sk/wp-content/uploads/2023/04/IABsk_Pravidla_pre-internetovu_reklamu_15_05_2018.pdf" target="_blank" rel="noreferrer noopener">Pozrite si Kompletné pravidlá pre internetovú reklamu</a><br></p><h3 class="wp-block-heading">Dokument na stiahnutie</h3><div class="iab-page__footer"> <a href="#main" class="back-to-top" title="Posunúť hore" data-smooth-scroll></a></div></div></div></div><div class="section section--newsletter"><div 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