CINXE.COM

<!DOCTYPE html><html data-wf-domain="www.doubleshift.co.za" data-wf-page="6707982ef1d903c95c1b90a9" data-wf-site="6707982ef1d903c95c1b90a8" lang="en" data-wf-locale="en"><head><meta charset="utf-8"/><title>DoubleShift</title><meta content="DoubleShift is a strategic brand and communications agency that helps challenger brands and businesses to solve creative problems and chase down their goals. We believe that beautiful brands have the power to move people and transform the way they think, behave - and buy." name="description"/><meta content="DoubleShift" property="og:title"/><meta content="DoubleShift is a strategic brand and communications agency that helps challenger brands and businesses to solve creative problems and chase down their goals. We believe that beautiful brands have the power to move people and transform the way they think, behave - and buy." property="og:description"/><meta content="https://cdn.prod.website-files.com/65efd52fd0b425bebde455f7/663a12983ce7237514a5b98b_Open Graph Image (4).webp" property="og:image"/><meta content="DoubleShift" property="twitter:title"/><meta content="DoubleShift is a strategic brand and communications agency that helps challenger brands and businesses to solve creative problems and chase down their goals. We believe that beautiful brands have the power to move people and transform the way they think, behave - and buy." property="twitter:description"/><meta content="https://cdn.prod.website-files.com/65efd52fd0b425bebde455f7/663a12983ce7237514a5b98b_Open Graph Image (4).webp" property="twitter:image"/><meta property="og:type" content="website"/><meta content="summary_large_image" name="twitter:card"/><meta content="width=device-width, initial-scale=1" name="viewport"/><link href="https://cdn.prod.website-files.com/6707982ef1d903c95c1b90a8/css/doubleshift.webflow.9ae5107ad.css" rel="stylesheet" type="text/css"/><script type="text/javascript">!function(o,c){var n=c.documentElement,t=" w-mod-";n.className+=t+"js",("ontouchstart"in o||o.DocumentTouch&&c instanceof DocumentTouch)&&(n.className+=t+"touch")}(window,document);</script><link href="https://cdn.prod.website-files.com/6707982ef1d903c95c1b90a8/6707b3af06db537a885da8bd_DoubleShift_Favicon.png" rel="shortcut icon" type="image/x-icon"/><link href="https://cdn.prod.website-files.com/6707982ef1d903c95c1b90a8/6707b3f10231933e1ee6357c_DoubleShift_Webclip.png" rel="apple-touch-icon"/><style> body { -webkit-font-smoothing: antialiased; -moz-osx-font-smoothing: grayscale; -o-font-smoothing: antialiased; } </style></head><body><div data-w-id="5ee1d965-c5ff-1bc9-5c08-6cc46cbdf543" class="page-loader"><div data-w-id="5ee1d965-c5ff-1bc9-5c08-6cc46cbdf544" class="page-loader-item"><div class="text-wrapper"><img src="https://cdn.prod.website-files.com/6707982ef1d903c95c1b90a8/67768995805754a0649b3a1d_DS%20LOGO_HL_WITE.avif" loading="lazy" data-w-id="bc78eed7-ef22-223e-def2-b06cb4d5a461" alt="DoubleShift Logo" class="brand-pageload"/></div></div></div><div data-w-id="3149dfc4-8f39-432c-9cba-1dd9b7c3267a" class="nav-wrap"><div data-animation="default" data-collapse="medium" data-duration="400" data-easing="ease" data-easing2="ease" data-no-scroll="1" role="banner" class="navbar-component w-nav"><div class="main-container"><div class="navbar-container"><a href="/" aria-current="page" class="nav-logo-wrap w-nav-brand w--current"><img src="https://cdn.prod.website-files.com/6707982ef1d903c95c1b90a8/67768a67977e4abc04803e2f_DS%20LOGO_HL-BLACK.avif" loading="lazy" width="163" sizes="163px" alt="DoubleShift Logo" srcset="https://cdn.prod.website-files.com/6707982ef1d903c95c1b90a8/67768a67977e4abc04803e2f_DS%20LOGO_HL-BLACK-p-500.png 500w, https://cdn.prod.website-files.com/6707982ef1d903c95c1b90a8/67768a67977e4abc04803e2f_DS%20LOGO_HL-BLACK.avif 1669w" class="brand-logo-icon"/></a><div class="nav-menu-list-wrapper"><a data-w-id="b7429e14-801c-fe3f-d8a8-5ae5d12b9daf" href="/work" class="link-text-wrapper w-inline-block"><div class="line-wrapper bottom"><div class="line-hover-button"></div></div><div class="nav-link">Work</div></a><a data-w-id="7f2cd7f6-61f6-2516-5127-5a9556f05ca2" href="/services" class="link-text-wrapper w-inline-block"><div class="nav-link">Services</div><div class="line-wrapper bottom"><div class="line-hover-button"></div></div></a><a data-w-id="3149dfc4-8f39-432c-9cba-1dd9b7c32683" href="/about" class="link-text-wrapper w-inline-block"><div class="line-wrapper bottom"><div class="line-hover-button"></div></div><div class="nav-link">About</div></a><a data-w-id="0df09949-c569-6ee0-7c21-e32f54c607f2" href="/thinking" class="link-text-wrapper w-inline-block"><div class="nav-link">Insights</div><div class="line-wrapper bottom"><div class="line-hover-button"></div></div></a><a data-w-id="6f8ddab8-82ff-c7dd-618c-e87e4b6e5fc4" href="/contact" class="link-text-wrapper w-inline-block"><div class="nav-link">Contact</div><div class="line-wrapper bottom"><div class="line-hover-button"></div></div></a></div><nav role="navigation" class="nav-menu hide-on-desktop w-nav-menu"><div class="nav-menu-open"><div class="navbar-open-menu-wrap"><a href="/" aria-current="page" class="text-style-h3 white w--current">Home</a><a href="/work" class="text-style-h3 white">Work</a><a href="/services" class="text-style-h3 white">Services</a><a href="/about" class="text-style-h3 white">About </a><a href="/thinking" class="text-style-h3 white">Insights</a><a href="/contact" class="text-style-h3 white">Contact</a></div><div class="nav-open-bottom-container"><a href="/" aria-current="page" class="footer-logo-wrapper w-inline-block w--current"><img src="https://cdn.prod.website-files.com/6707982ef1d903c95c1b90a8/677697b95739250743bae51d_DS%20LOGO_ICON-WITE.avif" loading="lazy" alt="DoubleShift Icon"/></a><div class="nav-open-company-info-wrapper"><div class="nav-open-company-info-block"><a href="#" class="body-s-regular-text white">Location: <br/><strong>CAPE TOWN The Avenues, Somerset West<br/>‍</strong>Winter Suite, The Avenues, 1 Drama St, Somerset West, Cape Town, 7130<br/></a><a href="#" class="body-s-regular-text white">Location: <br/><strong>PRETORIA Colab, Menlyn Maine<br/>Ext 2, Menlyn Maine, 194 Bancor Avenue Park Lane West Building, Waterkloof Glen, Pretoria, 0181</strong><br/></a></div><div class="nav-open-company-info-block"><a href="mailto:hello@doubleshift.co.za" class="body-s-regular-text white">Email:<br/>hello@doubleshift.co.za</a><a href="tel:+27844280458" class="body-s-regular-text white">Phone:<br/>+27 84 428 0458</a></div></div></div></div></nav><div class="menu-button hide-on-tablet w-nav-button"><div class="nav-top-line hide-on-tablet"></div><div class="nav-bottom-line hide-on-tablet"></div></div><div class="right-navbar-wrap"><a data-w-id="722d6c0b-69bb-d3b5-2bd1-e0b2a5062d35" href="tel:+27844280458" class="link-text-wrapper w-inline-block"><div class="line-wrapper bottom"><div class="line-hover-button"></div></div><div class="nav-link-text">+27 84 428 0458</div></a><a data-w-id="238324a9-66db-9388-c9db-283456baa004" href="mailto:hello@doubleshift.co.za?subject=Website%20Enquiry" class="link-text-wrapper w-inline-block"><div class="line-wrapper bottom"><div class="line-hover-button"></div></div><div class="nav-link-text">hello@doubleshift.co.za</div></a></div></div></div></div><div data-w-id="8a6c9071-50f3-861b-4c6a-5555bb4d46c2" class="nav-background"></div></div><div class="page-wrapper"><div class="main-page"><div class="homepage-section"><div class="main-container"><div class="hero-content-container"><div class="hero-top-content-container"><div class="hero-top-content-block"><div class="image-wrapper"><img src="https://cdn.prod.website-files.com/6707982ef1d903c95c1b90a8/67768995805754a0649b3a1d_DS%20LOGO_HL_WITE.avif" loading="lazy" width="175" style="-webkit-transform:translate3d(0, 100%, 0) scale3d(1, 1, 1) rotateX(0) rotateY(0) rotateZ(0) skew(0, 0);-moz-transform:translate3d(0, 100%, 0) scale3d(1, 1, 1) rotateX(0) rotateY(0) rotateZ(0) skew(0, 0);-ms-transform:translate3d(0, 100%, 0) scale3d(1, 1, 1) rotateX(0) rotateY(0) rotateZ(0) skew(0, 0);transform:translate3d(0, 100%, 0) scale3d(1, 1, 1) rotateX(0) rotateY(0) rotateZ(0) skew(0, 0)" alt="DoubleShift Logo" data-w-id="a92a358c-460b-c199-39fa-25ffa5830ae1" class="koneksi-image-logo"/></div><div class="hero-text-wrapper"><div class="text-wrapper"><h1 data-w-id="fda70634-0672-b873-d341-587b7aacd41c" style="-webkit-transform:translate3d(0, 100%, 0) scale3d(1, 1, 1) rotateX(0) rotateY(0) rotateZ(0) skew(0, 0);-moz-transform:translate3d(0, 100%, 0) scale3d(1, 1, 1) rotateX(0) rotateY(0) rotateZ(0) skew(0, 0);-ms-transform:translate3d(0, 100%, 0) scale3d(1, 1, 1) rotateX(0) rotateY(0) rotateZ(0) skew(0, 0);transform:translate3d(0, 100%, 0) scale3d(1, 1, 1) rotateX(0) rotateY(0) rotateZ(0) skew(0, 0)" class="display-text white">A Strategic Branding &</h1></div><div class="text-wrapper"><h1 data-w-id="153cc4ce-656a-fe37-0797-ca3cda40bdab" style="-webkit-transform:translate3d(0, 100%, 0) scale3d(1, 1, 1) rotateX(0) rotateY(0) rotateZ(0) skew(0, 0);-moz-transform:translate3d(0, 100%, 0) scale3d(1, 1, 1) rotateX(0) rotateY(0) rotateZ(0) skew(0, 0);-ms-transform:translate3d(0, 100%, 0) scale3d(1, 1, 1) rotateX(0) rotateY(0) rotateZ(0) skew(0, 0);transform:translate3d(0, 100%, 0) scale3d(1, 1, 1) rotateX(0) rotateY(0) rotateZ(0) skew(0, 0)" class="display-text white">Communications Agency</h1></div></div></div><a href="#" data-w-id="40fded5a-51a2-5ae4-b922-0bd684cc272a" class="text-rotator-wrapper-2 w-inline-block"><img width="183" data-w-id="40fded5a-51a2-5ae4-b922-0bd684cc272b" alt="Let's Talk " src="https://cdn.prod.website-files.com/6707982ef1d903c95c1b90a8/67768f4445cf9bf57f8c5763_Circular%20Text.svg" loading="lazy" class="circular-text-2"/></a></div><div class="hero-bottom-content-container"><div class="line-wrapper"><div data-w-id="e6b67f39-b1ff-8244-4f7d-1a844c190849" style="width:0%" class="line-global white"></div></div><div class="hero-bottom-content-wrapper"><div class="text-wrapper"><div data-w-id="64c4481c-e2ad-f125-db18-b5b25748797d" style="-webkit-transform:translate3d(0, 100%, 0) scale3d(1, 1, 1) rotateX(0) rotateY(0) rotateZ(0) skew(0, 0);-moz-transform:translate3d(0, 100%, 0) scale3d(1, 1, 1) rotateX(0) rotateY(0) rotateZ(0) skew(0, 0);-ms-transform:translate3d(0, 100%, 0) scale3d(1, 1, 1) rotateX(0) rotateY(0) rotateZ(0) skew(0, 0);transform:translate3d(0, 100%, 0) scale3d(1, 1, 1) rotateX(0) rotateY(0) rotateZ(0) skew(0, 0)" class="body-s-regular-text white">Established 2019 ®</div></div><div class="text-wrapper"><div data-w-id="4613de0c-e524-3cdb-f3d9-057f303cba18" class="hero-scroll-info-block"><div data-w-id="84a2d737-5e84-d70b-a3e0-5f7c95979c26" style="-webkit-transform:translate3d(0, 100%, 0) scale3d(1, 1, 1) rotateX(0) rotateY(0) rotateZ(0) skew(0, 0);-moz-transform:translate3d(0, 100%, 0) scale3d(1, 1, 1) rotateX(0) rotateY(0) rotateZ(0) skew(0, 0);-ms-transform:translate3d(0, 100%, 0) scale3d(1, 1, 1) rotateX(0) rotateY(0) rotateZ(0) skew(0, 0);transform:translate3d(0, 100%, 0) scale3d(1, 1, 1) rotateX(0) rotateY(0) rotateZ(0) skew(0, 0)" class="body-s-regular-text white">Scroll to see some of our work</div><div class="hero-scroll-icon-wrapper"><img src="https://cdn.prod.website-files.com/6707982ef1d903c95c1b90a8/6707982ef1d903c95c1b90d6_Arrow%20Down.svg" loading="lazy" style="-webkit-transform:translate3d(0, -100%, 0) scale3d(1, 1, 1) rotateX(0) rotateY(0) rotateZ(0) skew(0, 0);-moz-transform:translate3d(0, -100%, 0) scale3d(1, 1, 1) rotateX(0) rotateY(0) rotateZ(0) skew(0, 0);-ms-transform:translate3d(0, -100%, 0) scale3d(1, 1, 1) rotateX(0) rotateY(0) rotateZ(0) skew(0, 0);transform:translate3d(0, -100%, 0) scale3d(1, 1, 1) rotateX(0) rotateY(0) rotateZ(0) skew(0, 0)" data-w-id="6b308c3d-292f-e450-e72d-0d163a028b0e" alt="Arrow" class="arrow-down-absolute"/><img src="https://cdn.prod.website-files.com/6707982ef1d903c95c1b90a8/6707982ef1d903c95c1b90d6_Arrow%20Down.svg" loading="lazy" style="-webkit-transform:translate3d(0, 0%, 0) scale3d(1, 1, 1) rotateX(0) rotateY(0) rotateZ(0) skew(0, 0);-moz-transform:translate3d(0, 0%, 0) scale3d(1, 1, 1) rotateX(0) rotateY(0) rotateZ(0) skew(0, 0);-ms-transform:translate3d(0, 0%, 0) scale3d(1, 1, 1) rotateX(0) rotateY(0) rotateZ(0) skew(0, 0);transform:translate3d(0, 0%, 0) scale3d(1, 1, 1) rotateX(0) rotateY(0) rotateZ(0) skew(0, 0)" data-w-id="e00993a8-f856-5fbf-97d5-5d72f5ab06ca" alt="Arrow" class="arrow-down"/></div></div></div></div></div></div></div></div><div class="hero-image-wrapper home"><img class="hero-image-1" src="https://cdn.prod.website-files.com/6707982ef1d903c95c1b90a8/67c82ee565705e5beda5090e_Kinekt_Laptop%20Mockup.avif" alt="Kinekt Website Image" style="-webkit-transform:translate3d(0, 0, 0) scale3d(1.1, 1.1, 1) rotateX(0) rotateY(0) rotateZ(0) skew(0, 0);-moz-transform:translate3d(0, 0, 0) scale3d(1.1, 1.1, 1) rotateX(0) rotateY(0) rotateZ(0) skew(0, 0);-ms-transform:translate3d(0, 0, 0) scale3d(1.1, 1.1, 1) rotateX(0) rotateY(0) rotateZ(0) skew(0, 0);transform:translate3d(0, 0, 0) scale3d(1.1, 1.1, 1) rotateX(0) rotateY(0) rotateZ(0) skew(0, 0)" sizes="(max-width: 1563px) 100vw, 1563px" data-w-id="d67f7844-c7c6-82c2-3b6c-6b9de936583b" loading="lazy" srcset="https://cdn.prod.website-files.com/6707982ef1d903c95c1b90a8/67c82ee565705e5beda5090e_Kinekt_Laptop%20Mockup-p-500.avif 500w, https://cdn.prod.website-files.com/6707982ef1d903c95c1b90a8/67c82ee565705e5beda5090e_Kinekt_Laptop%20Mockup-p-800.avif 800w, https://cdn.prod.website-files.com/6707982ef1d903c95c1b90a8/67c82ee565705e5beda5090e_Kinekt_Laptop%20Mockup-p-1080.avif 1080w, https://cdn.prod.website-files.com/6707982ef1d903c95c1b90a8/67c82ee565705e5beda5090e_Kinekt_Laptop%20Mockup.avif 1563w"/><img src="https://cdn.prod.website-files.com/6707982ef1d903c95c1b90a8/67c850871a26f2d404a0a33c_Monavate%2BTellMoney_iPad%20Mockup.png" loading="lazy" sizes="(max-width: 1760px) 100vw, 1760px" srcset="https://cdn.prod.website-files.com/6707982ef1d903c95c1b90a8/67c850871a26f2d404a0a33c_Monavate%2BTellMoney_iPad%20Mockup-p-500.png 500w, https://cdn.prod.website-files.com/6707982ef1d903c95c1b90a8/67c850871a26f2d404a0a33c_Monavate%2BTellMoney_iPad%20Mockup-p-800.png 800w, https://cdn.prod.website-files.com/6707982ef1d903c95c1b90a8/67c850871a26f2d404a0a33c_Monavate%2BTellMoney_iPad%20Mockup-p-1080.png 1080w, https://cdn.prod.website-files.com/6707982ef1d903c95c1b90a8/67c850871a26f2d404a0a33c_Monavate%2BTellMoney_iPad%20Mockup-p-1600.png 1600w, https://cdn.prod.website-files.com/6707982ef1d903c95c1b90a8/67c850871a26f2d404a0a33c_Monavate%2BTellMoney_iPad%20Mockup.png 1760w" alt="Monavate Tablet Image" class="hero-image-2"/><div data-poster-url="https://cdn.prod.website-files.com/6707982ef1d903c95c1b90a8%2F67c82f491c1bbb0ee3fc9a63_Lesaka%20Web-poster-00001.jpg" data-video-urls="https://cdn.prod.website-files.com/6707982ef1d903c95c1b90a8%2F67c82f491c1bbb0ee3fc9a63_Lesaka%20Web-transcode.mp4,https://cdn.prod.website-files.com/6707982ef1d903c95c1b90a8%2F67c82f491c1bbb0ee3fc9a63_Lesaka%20Web-transcode.webm" data-autoplay="true" data-loop="true" data-wf-ignore="true" class="background-video-2 vh-100 w-background-video w-background-video-atom"><video id="ef620b01-7276-8284-e254-725d8ca2db7f-video" autoplay="" loop="" style="background-image:url("https://cdn.prod.website-files.com/6707982ef1d903c95c1b90a8%2F67c82f491c1bbb0ee3fc9a63_Lesaka%20Web-poster-00001.jpg")" muted="" playsinline="" data-wf-ignore="true" data-object-fit="cover"><source src="https://cdn.prod.website-files.com/6707982ef1d903c95c1b90a8%2F67c82f491c1bbb0ee3fc9a63_Lesaka%20Web-transcode.mp4" data-wf-ignore="true"/><source src="https://cdn.prod.website-files.com/6707982ef1d903c95c1b90a8%2F67c82f491c1bbb0ee3fc9a63_Lesaka%20Web-transcode.webm" data-wf-ignore="true"/></video></div></div><div data-w-id="d7537811-db6c-86ee-5ade-592e4ca1d5cd" class="services-marquee"><div class="services-marquee-wrapper"><div class="marquee-text">Brand Strategy</div><div class="square"></div><div class="marquee-text">Brand Design</div><div class="square"></div><div class="marquee-text">Brand Communication</div><div class="square"></div><div class="marquee-text">Brand Strategy</div><div class="square"></div><div class="marquee-text">Brand Design</div><div class="square"></div><div class="marquee-text">Brand Communication</div><div class="square"></div></div><div class="services-marquee-wrapper"><div class="marquee-text">Brand Strategy</div><div class="square"></div><div class="marquee-text">Brand Design</div><div class="square"></div><div class="marquee-text">Brand Communication</div><div class="square"></div><div class="marquee-text">Brand Strategy</div><div class="square"></div><div class="marquee-text">Brand Design</div><div class="square"></div><div class="marquee-text">Brand Communication</div><div class="square"></div></div></div><div class="work-section"><div class="main-container"><div class="home-work-container"><div class="section-title-wrapper"><div class="section-tag-7"><div class="body-xs-medium">Portfolio</div><div class="line-tag-2"></div></div><h2 class="display-text-2">Work</h2></div><div class="work-content-wrapper"><div id="w-node-_5c78fe6a-2bb6-6ad8-908f-df87c356fbc7-5c1b90a9" class="w-dyn-list"><div role="list" class="w-dyn-items"><div role="listitem" class="w-dyn-item"><a data-w-id="5c78fe6a-2bb6-6ad8-908f-df87c356fbca" href="/monavate" class="link-project-wrapper w-inline-block"><div data-w-id="5c78fe6a-2bb6-6ad8-908f-df87c356fbcb" class="image-wrapper project-image-big"><img src="https://cdn.prod.website-files.com/6707982ef1d903c95c1b90cf/67877e96334e5d497b83a8e7_061.jpg" loading="lazy" alt="Monavate Hero Image" sizes="100vw" srcset="https://cdn.prod.website-files.com/6707982ef1d903c95c1b90cf/67877e96334e5d497b83a8e7_061-p-500.jpg 500w, https://cdn.prod.website-files.com/6707982ef1d903c95c1b90cf/67877e96334e5d497b83a8e7_061-p-800.jpg 800w, https://cdn.prod.website-files.com/6707982ef1d903c95c1b90cf/67877e96334e5d497b83a8e7_061-p-1080.jpg 1080w, https://cdn.prod.website-files.com/6707982ef1d903c95c1b90cf/67877e96334e5d497b83a8e7_061-p-1600.jpg 1600w, https://cdn.prod.website-files.com/6707982ef1d903c95c1b90cf/67877e96334e5d497b83a8e7_061-p-2000.jpg 2000w, https://cdn.prod.website-files.com/6707982ef1d903c95c1b90cf/67877e96334e5d497b83a8e7_061-p-2600.jpg 2600w, https://cdn.prod.website-files.com/6707982ef1d903c95c1b90cf/67877e96334e5d497b83a8e7_061-p-3200.jpg 3200w, https://cdn.prod.website-files.com/6707982ef1d903c95c1b90cf/67877e96334e5d497b83a8e7_061.jpg 8000w" class="image-cover thumbnail-project"/><div style="-webkit-transform:translate3d(0, 0%, 0) scale3d(1, 1, 1) rotateX(0) rotateY(0) rotateZ(0) skew(0, 0);-moz-transform:translate3d(0, 0%, 0) scale3d(1, 1, 1) rotateX(0) rotateY(0) rotateZ(0) skew(0, 0);-ms-transform:translate3d(0, 0%, 0) scale3d(1, 1, 1) rotateX(0) rotateY(0) rotateZ(0) skew(0, 0);transform:translate3d(0, 0%, 0) scale3d(1, 1, 1) rotateX(0) rotateY(0) rotateZ(0) skew(0, 0)" class="whip"></div><div style="-webkit-transform:translate3d(0, 0, 0) scale3d(0, 0, 1) rotateX(0) rotateY(0) rotateZ(0) skew(0, 0);-moz-transform:translate3d(0, 0, 0) scale3d(0, 0, 1) rotateX(0) rotateY(0) rotateZ(0) skew(0, 0);-ms-transform:translate3d(0, 0, 0) scale3d(0, 0, 1) rotateX(0) rotateY(0) rotateZ(0) skew(0, 0);transform:translate3d(0, 0, 0) scale3d(0, 0, 1) rotateX(0) rotateY(0) rotateZ(0) skew(0, 0)" class="button-arrow"><div class="button-arrow-wrapper"><img src="https://cdn.prod.website-files.com/6707982ef1d903c95c1b90a8/677697f9efee83b78d8b4ef3_DoubleShift%20Arrow%20-%20white.svg" loading="lazy" alt="White Arrow" class="arrow-icon"/><img src="https://cdn.prod.website-files.com/6707982ef1d903c95c1b90a8/6776c8211a7be722357d70f7_Monavate_Wordmark_Black.avif" loading="lazy" alt="Monavate Logo" class="arrow-icon-absolute"/></div></div></div><div class="project-info-wrapper"><div style="color:rgb(23,23,26)" class="text-style-h5">Monavate's Electrifying Transformation – From Industry Underdog to Payments Powerhouse</div><div class="body-xs-medium">Brand Identity</div></div></a></div></div></div><div id="w-node-_5c78fe6a-2bb6-6ad8-908f-df87c356fbd8-5c1b90a9" class="w-dyn-list"><div role="list" class="w-dyn-items"><div role="listitem" class="w-dyn-item"><a data-w-id="5c78fe6a-2bb6-6ad8-908f-df87c356fbdb" href="/sonic-trader" class="link-project-wrapper w-inline-block"><div data-w-id="5c78fe6a-2bb6-6ad8-908f-df87c356fbdc" class="image-wrapper project-image-small"><img src="https://cdn.prod.website-files.com/6707982ef1d903c95c1b90cf/678e47f1e42ef75c5decfbd1_Sonic%2BTrader_Header_1.png" loading="lazy" alt="Sonic Trader Hero Image" sizes="100vw" srcset="https://cdn.prod.website-files.com/6707982ef1d903c95c1b90cf/678e47f1e42ef75c5decfbd1_Sonic%2BTrader_Header_1-p-500.png 500w, https://cdn.prod.website-files.com/6707982ef1d903c95c1b90cf/678e47f1e42ef75c5decfbd1_Sonic%2BTrader_Header_1-p-800.png 800w, https://cdn.prod.website-files.com/6707982ef1d903c95c1b90cf/678e47f1e42ef75c5decfbd1_Sonic%2BTrader_Header_1-p-1080.png 1080w, https://cdn.prod.website-files.com/6707982ef1d903c95c1b90cf/678e47f1e42ef75c5decfbd1_Sonic%2BTrader_Header_1-p-1600.png 1600w, https://cdn.prod.website-files.com/6707982ef1d903c95c1b90cf/678e47f1e42ef75c5decfbd1_Sonic%2BTrader_Header_1.png 1920w" class="image-cover thumbnail-project middle"/><div style="-webkit-transform:translate3d(0, 0%, 0) scale3d(1, 1, 1) rotateX(0) rotateY(0) rotateZ(0) skew(0, 0);-moz-transform:translate3d(0, 0%, 0) scale3d(1, 1, 1) rotateX(0) rotateY(0) rotateZ(0) skew(0, 0);-ms-transform:translate3d(0, 0%, 0) scale3d(1, 1, 1) rotateX(0) rotateY(0) rotateZ(0) skew(0, 0);transform:translate3d(0, 0%, 0) scale3d(1, 1, 1) rotateX(0) rotateY(0) rotateZ(0) skew(0, 0)" class="whip"></div><div style="-webkit-transform:translate3d(0, 0, 0) scale3d(0, 0, 1) rotateX(0) rotateY(0) rotateZ(0) skew(0, 0);-moz-transform:translate3d(0, 0, 0) scale3d(0, 0, 1) rotateX(0) rotateY(0) rotateZ(0) skew(0, 0);-ms-transform:translate3d(0, 0, 0) scale3d(0, 0, 1) rotateX(0) rotateY(0) rotateZ(0) skew(0, 0);transform:translate3d(0, 0, 0) scale3d(0, 0, 1) rotateX(0) rotateY(0) rotateZ(0) skew(0, 0)" class="button-arrow"><div class="button-arrow-wrapper"><img src="https://cdn.prod.website-files.com/6707982ef1d903c95c1b90a8/677697f9efee83b78d8b4ef3_DoubleShift%20Arrow%20-%20white.svg" loading="lazy" alt="White Arrow" class="arrow-icon"/><img src="https://cdn.prod.website-files.com/6707982ef1d903c95c1b90a8/677697f9efee83b78d8b4ef3_DoubleShift%20Arrow%20-%20white.svg" loading="lazy" alt="White Arrow" class="arrow-icon-absolute"/></div></div></div><div class="project-info-wrapper"><div style="color:rgb(23,23,26)" class="text-style-h5">It’s time to trade in the old strategies and tactics of investment</div><div class="body-xs-medium">Brand Identity</div></div></a></div></div></div></div><div class="work-content-wrapper-2"><div id="w-node-_8f2a3525-3c25-954b-f54a-813fe71525bd-5c1b90a9" class="w-dyn-list"><div role="list" class="w-dyn-items"><div role="listitem" class="w-dyn-item"><a data-w-id="8f2a3525-3c25-954b-f54a-813fe71525c0" href="/retail-capital" class="link-project-wrapper w-inline-block"><div data-w-id="8f2a3525-3c25-954b-f54a-813fe71525c1" class="image-wrapper project-image-small"><img src="https://cdn.prod.website-files.com/6707982ef1d903c95c1b90cf/67c6dcbe174583edf0c37670_Retail%20Capital_Summer%20Campaign_1.png" loading="lazy" alt="Retail Capital Hero Image" sizes="100vw" srcset="https://cdn.prod.website-files.com/6707982ef1d903c95c1b90cf/67c6dcbe174583edf0c37670_Retail%20Capital_Summer%20Campaign_1-p-500.png 500w, https://cdn.prod.website-files.com/6707982ef1d903c95c1b90cf/67c6dcbe174583edf0c37670_Retail%20Capital_Summer%20Campaign_1-p-800.png 800w, https://cdn.prod.website-files.com/6707982ef1d903c95c1b90cf/67c6dcbe174583edf0c37670_Retail%20Capital_Summer%20Campaign_1-p-1080.png 1080w, https://cdn.prod.website-files.com/6707982ef1d903c95c1b90cf/67c6dcbe174583edf0c37670_Retail%20Capital_Summer%20Campaign_1-p-1600.png 1600w, https://cdn.prod.website-files.com/6707982ef1d903c95c1b90cf/67c6dcbe174583edf0c37670_Retail%20Capital_Summer%20Campaign_1.png 2000w" class="image-cover blog-thumbnail-image"/><div style="-webkit-transform:translate3d(0, 0%, 0) scale3d(1, 1, 1) rotateX(0) rotateY(0) rotateZ(0) skew(0, 0);-moz-transform:translate3d(0, 0%, 0) scale3d(1, 1, 1) rotateX(0) rotateY(0) rotateZ(0) skew(0, 0);-ms-transform:translate3d(0, 0%, 0) scale3d(1, 1, 1) rotateX(0) rotateY(0) rotateZ(0) skew(0, 0);transform:translate3d(0, 0%, 0) scale3d(1, 1, 1) rotateX(0) rotateY(0) rotateZ(0) skew(0, 0)" class="whip"></div><div style="-webkit-transform:translate3d(0, 0, 0) scale3d(0, 0, 1) rotateX(0) rotateY(0) rotateZ(0) skew(0, 0);-moz-transform:translate3d(0, 0, 0) scale3d(0, 0, 1) rotateX(0) rotateY(0) rotateZ(0) skew(0, 0);-ms-transform:translate3d(0, 0, 0) scale3d(0, 0, 1) rotateX(0) rotateY(0) rotateZ(0) skew(0, 0);transform:translate3d(0, 0, 0) scale3d(0, 0, 1) rotateX(0) rotateY(0) rotateZ(0) skew(0, 0)" class="button-arrow"><div class="button-arrow-wrapper"><img src="https://cdn.prod.website-files.com/6707982ef1d903c95c1b90a8/677697f9efee83b78d8b4ef3_DoubleShift%20Arrow%20-%20white.svg" loading="lazy" alt="White Arrow" class="arrow-icon"/><img src="https://cdn.prod.website-files.com/6707982ef1d903c95c1b90a8/677697f9efee83b78d8b4ef3_DoubleShift%20Arrow%20-%20white.svg" loading="lazy" alt="White Arrow" class="arrow-icon-absolute"/></div></div></div><div class="project-info-wrapper"><div style="color:rgb(23,23,26)" class="text-style-h5">Retail Capital</div><div class="body-xs-medium">Brand Campaigns</div></div></a></div></div></div><div id="w-node-_8f2a3525-3c25-954b-f54a-813fe71525ce-5c1b90a9" class="w-dyn-list"><div role="list" class="w-dyn-items"><div role="listitem" class="w-dyn-item"><a data-w-id="8f2a3525-3c25-954b-f54a-813fe71525d1" href="/lesaka" class="link-project-wrapper w-inline-block"><div data-w-id="8f2a3525-3c25-954b-f54a-813fe71525d2" class="image-wrapper project-image-big"><img src="https://cdn.prod.website-files.com/6707982ef1d903c95c1b90cf/67e502317bedb14c0fcea352_Screenshot%202025-03-27%20at%2009.45.01.png" loading="lazy" alt="Lesaka Hero Image" height="Auto" sizes="100vw" srcset="https://cdn.prod.website-files.com/6707982ef1d903c95c1b90cf/67e502317bedb14c0fcea352_Screenshot%202025-03-27%20at%2009.45.01-p-500.png 500w, https://cdn.prod.website-files.com/6707982ef1d903c95c1b90cf/67e502317bedb14c0fcea352_Screenshot%202025-03-27%20at%2009.45.01.png 521w" class="image-cover blog-thumbnail-image"/><div style="-webkit-transform:translate3d(0, 0%, 0) scale3d(1, 1, 1) rotateX(0) rotateY(0) rotateZ(0) skew(0, 0);-moz-transform:translate3d(0, 0%, 0) scale3d(1, 1, 1) rotateX(0) rotateY(0) rotateZ(0) skew(0, 0);-ms-transform:translate3d(0, 0%, 0) scale3d(1, 1, 1) rotateX(0) rotateY(0) rotateZ(0) skew(0, 0);transform:translate3d(0, 0%, 0) scale3d(1, 1, 1) rotateX(0) rotateY(0) rotateZ(0) skew(0, 0)" class="whip"></div><div style="-webkit-transform:translate3d(0, 0, 0) scale3d(0, 0, 1) rotateX(0) rotateY(0) rotateZ(0) skew(0, 0);-moz-transform:translate3d(0, 0, 0) scale3d(0, 0, 1) rotateX(0) rotateY(0) rotateZ(0) skew(0, 0);-ms-transform:translate3d(0, 0, 0) scale3d(0, 0, 1) rotateX(0) rotateY(0) rotateZ(0) skew(0, 0);transform:translate3d(0, 0, 0) scale3d(0, 0, 1) rotateX(0) rotateY(0) rotateZ(0) skew(0, 0)" class="button-arrow"><div class="button-arrow-wrapper"><img src="https://cdn.prod.website-files.com/6707982ef1d903c95c1b90a8/677697f9efee83b78d8b4ef3_DoubleShift%20Arrow%20-%20white.svg" loading="lazy" alt="White Arrow" class="arrow-icon"/><img src="https://cdn.prod.website-files.com/6707982ef1d903c95c1b90a8/677697f9efee83b78d8b4ef3_DoubleShift%20Arrow%20-%20white.svg" loading="lazy" alt="White Arrow" class="arrow-icon-absolute"/></div></div></div><div class="project-info-wrapper"><div style="color:rgb(23,23,26)" class="text-style-h5">Transforming Lesaka’s Digital Identity to Reflect Its Impact</div><div class="body-xs-medium">Web Design & Development</div></div></a></div></div></div></div></div></div></div><div class="home-process-section"><div class="main-container"><div class="home-process-content-wrapper"><div class="home-stack-image-wrapper"><div class="image-wrapper service-image _1"><img src="https://cdn.prod.website-files.com/6707982ef1d903c95c1b90a8/67769c19fcfcfc72af21b5f9_menlyn-maine-pretoria-commercial-office-interior-design.avif" loading="lazy" sizes="(max-width: 1290px) 100vw, 1290px" srcset="https://cdn.prod.website-files.com/6707982ef1d903c95c1b90a8/67769c19fcfcfc72af21b5f9_menlyn-maine-pretoria-commercial-office-interior-design-p-500.avif 500w, https://cdn.prod.website-files.com/6707982ef1d903c95c1b90a8/67769c19fcfcfc72af21b5f9_menlyn-maine-pretoria-commercial-office-interior-design-p-800.avif 800w, https://cdn.prod.website-files.com/6707982ef1d903c95c1b90a8/67769c19fcfcfc72af21b5f9_menlyn-maine-pretoria-commercial-office-interior-design.avif 1290w" alt="Colab Office Space " class="image-cover"/></div><div class="image-wrapper service-image _2"></div><div class="image-wrapper service-image _3"></div><div class="image-wrapper service-image _4"></div></div><div class="home-process-accordion-wrap"><div class="process-accordion-item"><div class="line-wrapper"><div data-w-id="a21ff6d3-89ba-9777-ef12-15bf948bb180" style="width:0%" class="line-global"></div></div><div class="accordion-trigger"><div class="text-style-h4">Our Approach</div></div><div class="accordion-paragraph-wrap"><p class="body-n-regular-text text-color-gray-60">Our approach is founded on strategic clarity – finding the signal in the noise, transforming complex ideas into clear value propositions, and bridging the trust gaps between technical innovation and human understanding.<br/>‍<br/>We begin with mapping the landscape – developing comprehensive insights into business objectives, cutting-edge advancements, market dynamics and customer requirements. From this foundation, we find the signal – the core truth that defines a clear position and meaningful difference in the market. We then build the bridge through clear storytelling, compelling experiences and consistent communication that enables trust.<br/></p></div></div><div class="process-accordion-item"><div class="line-wrapper"><div data-w-id="2ab16b40-d011-2b55-1537-c8d22d788dda" style="width:0%" class="line-animation"></div></div><div class="accordion-trigger"><div class="text-style-h4">Our Focus</div></div><div class="accordion-paragraph-wrap"><p class="body-n-regular-text text-color-gray-60">We're not trying to be everything to everyone. Our focus is singular: helping challenger brands build trust and enable value flow. This dedicated focus gives us an unmatched understanding of the industry’s challenges, opportunities and requirements. In a world of complexity, we value clarity. Every engagement starts with finding the signal in the noise. <br/><br/>No unnecessary complexity. <br/><br/>No fancy fluff. <br/><br/>Just clear thinking that drives real results.<br/></p></div></div><div class="process-accordion-item"><div class="line-wrapper"><div data-w-id="b4c15e41-1d0d-7e5c-b47e-7f879d58ef35" style="width:0%" class="line-global"></div></div><div class="accordion-trigger"><div class="text-style-h4">Our Commitment</div></div><div class="accordion-paragraph-wrap"><p class="body-n-regular-text text-color-gray-60">To every client, we commit to finding their signal through clear positioning, meaningful differentiation and compelling brand storytelling. We commit to building their trust through strategic thinking, creative excellence and consistent delivery. <br/><br/>This is what it takes to help innovative brands build trust and enable value flow.<br/><br/>This is how we find the signal in the noise. Let’s build something beautiful together.</p></div></div></div></div></div></div><div class="home-services-section"><div class="main-container"><div class="home-services-content-wrapper"><div class="section-title-wrapper width-830px"><div class="section-tag on-dark white"><div class="body-xs-medium white">Services</div><div class="line-tag white"></div></div><h2 class="display-text white">Our Services</h2></div><div class="our-value-content-grid"><div class="service-content-block"><div class="text-style-h4 white">Brand Strategy</div><p class="white">Brand strategy is about clarity and intention. It’s the blueprint that defines who you are, what you stand for, and why you matter to the people you seek to serve. It’s not just about positioning yourself in the market but about finding your smallest viable audience and delivering something remarkable that resonates with them.</p><div class="line-wrapper"><div data-w-id="c265f587-93e0-7f72-180c-edb8772b62cb" style="width:0%" class="line-global white"></div></div></div><div class="service-content-block"><div class="text-style-h4 white">Brand Design</div><p class="white">Design is the visual manifestation of your brand’s promise. It’s the art of creating symbols, colours, and imagery that align with the emotional narrative you’ve built. Great design doesn’t just look good— it creates trust and tells a story. It’s the shorthand for everything you stand for.</p><div class="line-wrapper"><div data-w-id="698dc0c0-1191-967c-dd18-7e1f75fe597a" style="width:0%" class="line-global white"></div></div></div><div class="service-content-block"><div class="text-style-h4 white">Brand Communication</div><p class="white">Brand communication is where strategy and design come to life in the real world. It’s how you tell your story, engage with your audience, and build relationships. Whether it’s through words, actions, or visuals, your communication needs to be consistent, authentic, and focused on building connection — not just attention.</p><div class="line-wrapper"><div data-w-id="12eebfcd-e7f6-c7e1-a596-b6605665defb" style="width:0%" class="line-global white"></div></div></div></div></div></div></div><div class="home-testimonial-section"><div class="main-container"><div class="home-testimonial-wrapper"><div class="home-testimonial-heading-holder"><div class="section-title-wrapper sticky"><div class="section-tag on-dark"><div class="body-xs-medium">Partner</div><div class="line-tag"></div></div><h2 class="display-text">Testimonials</h2></div></div><div data-w-id="3db2d83d-d360-0c98-16d4-a41fd5c5f90c" class="testimonial-marquee-wrapper"><div class="testimonial-content-holder"><div class="testimonial-content-container"><div class="text-style-h3">"If you're looking for an agency that truly understands your brand and can elevate it to new heights, look no further than DoubleShift. They are, simply put, the best."</div><div class="testimonial-avatar-wrap"><img src="https://cdn.prod.website-files.com/6707982ef1d903c95c1b90a8/67769d5e7af8c27099024889_1718221328597.avif" loading="lazy" alt="Michael Rolph, CEO Monavate" class="avatar-48px"/><div class="avatar-name-container"><div>Michael Rolph</div><div class="body-xs-medium text-color-grey-50">CEO, Monavate</div></div></div></div><div class="testimonial-content-container"><div class="text-style-h3">"DoubleShift took the time to understand our business, understand our differentiators and communicate that in a simple way."</div><div class="testimonial-avatar-wrap"><img src="https://cdn.prod.website-files.com/6707982ef1d903c95c1b90a8/67769d5d94ed018fa895e7ce_Elize%20Giese.avif" loading="lazy" alt="Elize Giese, CEO Employee Benefits, FNB" class="avatar-48px"/><div class="avatar-name-container"><div>Elize Giese</div><div class="body-xs-medium text-color-grey-50">CEO <strong>of Employee Benefits</strong>, FNB</div></div></div></div><div class="testimonial-content-container"><div class="text-style-h3">"DoubleShift isn’t just a partner; they’re an invaluable asset driving our business success."</div><div class="testimonial-avatar-wrap"><img src="https://cdn.prod.website-files.com/6707982ef1d903c95c1b90a8/67769d5d430205a36d5d4ff5_Erika%20Koen.avif" loading="lazy" alt="Erika Koen" class="avatar-48px"/><div class="avatar-name-container"><div>Erika Koen</div><div class="body-xs-medium text-color-grey-50">Marketing Manager, Adviceworx</div></div></div></div><div class="testimonial-content-container"><div class="text-style-h3">“DoubleShift has the creative talent to find that unique brand voice for any industry - I highly recommend them!”</div><div class="testimonial-avatar-wrap"><img src="https://cdn.prod.website-files.com/6707982ef1d903c95c1b90a8/67769d5d82656171649ff221_Tshepo%20Moloi.avif" loading="lazy" alt="Tshepo Moloi" class="avatar-48px"/><div class="avatar-name-container"><div>Tshepo Moloi</div><div class="body-xs-medium text-color-grey-50">CEO, StokFella</div></div></div></div><div class="testimonial-content-container"><div class="text-style-h3">"Kurt and the team jumped straight in and provided the clarity of thought and creative direction needed, to actually create a campaign."</div><div class="testimonial-avatar-wrap"><img src="https://cdn.prod.website-files.com/6707982ef1d903c95c1b90a8/67769d5db660639360cabc79_Chris%20Spencer.avif" loading="lazy" alt="Chris Spencer" class="avatar-48px"/><div class="avatar-name-container"><div>Chris Spencer</div><div class="body-xs-medium text-color-grey-50">Brand Manager, Retail Capital</div></div></div></div></div><div class="testimonial-content-holder hidden-on-mbl"><div class="testimonial-content-container"><div class="text-style-h3">"If you're looking for an agency that truly understands your brand and can elevate it to new heights, look no further than DoubleShift. They are, simply put, the best."</div><div class="testimonial-avatar-wrap"><img src="https://cdn.prod.website-files.com/6707982ef1d903c95c1b90a8/67769d5e7af8c27099024889_1718221328597.avif" loading="lazy" alt="Micheal Rolph, Monavate" class="avatar-48px"/><div class="avatar-name-container"><div>Micheal Rolph</div><div class="body-xs-medium text-color-grey-50">CEO, Monavate</div></div></div></div><div class="testimonial-content-container"><div class="text-style-h3">"DoubleShift took the time to understand our business, understand our differentiators and communicate that in a simple way."</div><div class="testimonial-avatar-wrap"><img src="https://cdn.prod.website-files.com/6707982ef1d903c95c1b90a8/67769d5d94ed018fa895e7ce_Elize%20Giese.avif" loading="lazy" alt="Elize Giese, FNB" class="avatar-48px"/><div class="avatar-name-container"><div>Elize Giese</div><div class="body-xs-medium text-color-grey-50">CEO <strong>of Employee Benefits</strong>, FNB</div></div></div></div><div class="testimonial-content-container"><div class="text-style-h3">"DoubleShift isn’t just a partner; they’re an invaluable asset driving our business success."</div><div class="testimonial-avatar-wrap"><img src="https://cdn.prod.website-files.com/6707982ef1d903c95c1b90a8/67769d5d430205a36d5d4ff5_Erika%20Koen.avif" loading="lazy" alt="Erika Koen, Adviceworx" class="avatar-48px"/><div class="avatar-name-container"><div>Erika Koen</div><div class="body-xs-medium text-color-grey-50">Marketing Manager, Adviceworx</div></div></div></div><div class="testimonial-content-container"><div class="text-style-h3">“DoubleShift has the creative talent to find that unique brand voice for any industry - I highly recommend them!”</div><div class="testimonial-avatar-wrap"><img src="https://cdn.prod.website-files.com/6707982ef1d903c95c1b90a8/67769d5d82656171649ff221_Tshepo%20Moloi.avif" loading="lazy" alt="Tshepo Moloi, StokFella" class="avatar-48px"/><div class="avatar-name-container"><div>Tshepo Moloi</div><div class="body-xs-medium text-color-grey-50">CEO, StokFella</div></div></div></div><div class="testimonial-content-container"><div class="text-style-h3">"Kurt and the team jumped straight in and provided the clarity of thought and creative direction needed, to actually create a campaign."</div><div class="testimonial-avatar-wrap"><img src="https://cdn.prod.website-files.com/6707982ef1d903c95c1b90a8/67769d5db660639360cabc79_Chris%20Spencer.avif" loading="lazy" alt="Chris Spencer, Retail Capital" class="avatar-48px"/><div class="avatar-name-container"><div>Chris Spencer</div><div class="body-xs-medium text-color-grey-50">Brand Manager, Retail Capital</div></div></div></div></div></div></div></div></div><div data-w-id="0b576b19-9dec-7283-88df-a8a7abae293f" class="home-insight-section"><div class="padding-top"><div class="home-insight-title-wrap"><div class="split-heading-block"><div class="section-tag on-dark"><div class="body-xs-medium">Insights</div><div class="line-tag"></div></div><h2 class="display-text">Insights</h2></div></div><div class="insight-slider-wrapper"><div class="insight-component-container"><div class="home-insight-list-wrapper w-dyn-list"><div role="list" class="home-insight-collection-list w-dyn-items"><div role="listitem" class="home-insight-collection-item w-dyn-item"><a data-w-id="0b576b19-9dec-7283-88df-a8a7abae294e" href="/post/break-free-from-the-bland-brand" class="insight-link-container w-inline-block"><div data-w-id="0b576b19-9dec-7283-88df-a8a7abae294f" class="image-wrapper insight-thumbnail centered"><img src="https://cdn.prod.website-files.com/6707982ef1d903c95c1b90cf/67d3c86e8e0e9d8f8ad015bd_DS%20A4%20Advert3.jpg" loading="lazy" alt="" sizes="100vw" srcset="https://cdn.prod.website-files.com/6707982ef1d903c95c1b90cf/67d3c86e8e0e9d8f8ad015bd_DS%20A4%20Advert3-p-500.jpg 500w, https://cdn.prod.website-files.com/6707982ef1d903c95c1b90cf/67d3c86e8e0e9d8f8ad015bd_DS%20A4%20Advert3-p-800.jpg 800w, https://cdn.prod.website-files.com/6707982ef1d903c95c1b90cf/67d3c86e8e0e9d8f8ad015bd_DS%20A4%20Advert3.jpg 805w" class="image-cover blog-thumbnail-image"/><div class="whip"></div><div class="button-arrow"><div class="button-arrow-wrapper"><img src="https://cdn.prod.website-files.com/6707982ef1d903c95c1b90a8/677697f9efee83b78d8b4ef3_DoubleShift%20Arrow%20-%20white.svg" loading="lazy" alt="White Arrow" class="arrow-icon"/><img src="https://cdn.prod.website-files.com/6707982ef1d903c95c1b90a8/677697f9efee83b78d8b4ef3_DoubleShift%20Arrow%20-%20white.svg" loading="lazy" alt="White Arrow" class="arrow-icon-absolute"/></div></div></div><div class="insight-thumbnail-info-wrapper"><div class="insight-thumbnail-info-content insight-thumbnail-image-wrapper"><div class="insight-author-avatar-wrapper"><img src="https://cdn.prod.website-files.com/6707982ef1d903c95c1b90cf/6785153cdeca199d87563652_WhatsApp%20Image%202024-10-02%20at%2021.18.29.png" loading="lazy" alt="Kurt Schröder" sizes="100vw" srcset="https://cdn.prod.website-files.com/6707982ef1d903c95c1b90cf/6785153cdeca199d87563652_WhatsApp%20Image%202024-10-02%20at%2021.18.29-p-500.png 500w, https://cdn.prod.website-files.com/6707982ef1d903c95c1b90cf/6785153cdeca199d87563652_WhatsApp%20Image%202024-10-02%20at%2021.18.29-p-800.png 800w, https://cdn.prod.website-files.com/6707982ef1d903c95c1b90cf/6785153cdeca199d87563652_WhatsApp%20Image%202024-10-02%20at%2021.18.29.png 1067w" class="avatar-32px"/><div class="author-title-container"><div class="body-xs-regular">Kurt Schröder</div></div></div><div class="body-xs-regular">March 20, 2025</div></div><div class="insight-thumbnail-title-wrapper"><div class="text-wrapper"><div class="text-style-h4">Break Free from the Bland (Brand)</div><div class="underline-wrapper"><div class="line-global"></div></div></div><p>Bold marketing for financial brands that dare to stand out</p></div></div></a></div><div role="listitem" class="home-insight-collection-item w-dyn-item"><a data-w-id="0b576b19-9dec-7283-88df-a8a7abae294e" href="/post/the-art-of-storytelling-in-brand-strategy" class="insight-link-container w-inline-block"><div data-w-id="0b576b19-9dec-7283-88df-a8a7abae294f" class="image-wrapper insight-thumbnail centered"><img src="https://cdn.prod.website-files.com/6707982ef1d903c95c1b90cf/67dc1728a9b1883d2b2f988a_DS-Website_Insights_02-The_Art_of_Storytelling_in_Brand_Strategy.jpg" loading="lazy" alt="" sizes="100vw" srcset="https://cdn.prod.website-files.com/6707982ef1d903c95c1b90cf/67dc1728a9b1883d2b2f988a_DS-Website_Insights_02-The_Art_of_Storytelling_in_Brand_Strategy-p-500.jpg 500w, https://cdn.prod.website-files.com/6707982ef1d903c95c1b90cf/67dc1728a9b1883d2b2f988a_DS-Website_Insights_02-The_Art_of_Storytelling_in_Brand_Strategy-p-800.jpg 800w, https://cdn.prod.website-files.com/6707982ef1d903c95c1b90cf/67dc1728a9b1883d2b2f988a_DS-Website_Insights_02-The_Art_of_Storytelling_in_Brand_Strategy-p-1080.jpg 1080w, https://cdn.prod.website-files.com/6707982ef1d903c95c1b90cf/67dc1728a9b1883d2b2f988a_DS-Website_Insights_02-The_Art_of_Storytelling_in_Brand_Strategy.jpg 1440w" class="image-cover blog-thumbnail-image"/><div class="whip"></div><div class="button-arrow"><div class="button-arrow-wrapper"><img src="https://cdn.prod.website-files.com/6707982ef1d903c95c1b90a8/677697f9efee83b78d8b4ef3_DoubleShift%20Arrow%20-%20white.svg" loading="lazy" alt="White Arrow" class="arrow-icon"/><img src="https://cdn.prod.website-files.com/6707982ef1d903c95c1b90a8/677697f9efee83b78d8b4ef3_DoubleShift%20Arrow%20-%20white.svg" loading="lazy" alt="White Arrow" class="arrow-icon-absolute"/></div></div></div><div class="insight-thumbnail-info-wrapper"><div class="insight-thumbnail-info-content insight-thumbnail-image-wrapper"><div class="insight-author-avatar-wrapper"><img src="https://cdn.prod.website-files.com/6707982ef1d903c95c1b90cf/67daa445b9cc8694a26464be_ap_grayscale.png" loading="lazy" alt="Albert Pretoruis" sizes="100vw" srcset="https://cdn.prod.website-files.com/6707982ef1d903c95c1b90cf/67daa445b9cc8694a26464be_ap_grayscale-p-500.png 500w, https://cdn.prod.website-files.com/6707982ef1d903c95c1b90cf/67daa445b9cc8694a26464be_ap_grayscale.png 699w" class="avatar-32px"/><div class="author-title-container"><div class="body-xs-regular">Albert Pretorius</div></div></div><div class="body-xs-regular">March 20, 2025</div></div><div class="insight-thumbnail-title-wrapper"><div class="text-wrapper"><div class="text-style-h4">The Art of Storytelling in Brand Strategy</div><div class="underline-wrapper"><div class="line-global"></div></div></div><p>The world of marketing and communications has become inundated with soulless ads, driving awareness with money as the marker. The message seems to have gotten lost, somewhere between AI tools and where humans were meant to connect.</p></div></div></a></div><div role="listitem" class="home-insight-collection-item w-dyn-item"><a data-w-id="0b576b19-9dec-7283-88df-a8a7abae294e" href="/post/the-future-of-brand-strategy-2025" class="insight-link-container w-inline-block"><div data-w-id="0b576b19-9dec-7283-88df-a8a7abae294f" class="image-wrapper insight-thumbnail centered"><img src="https://cdn.prod.website-files.com/6707982ef1d903c95c1b90cf/67dc1706f5bc2e4bfec49948_DS-Website_Insights_01-The_Future_of%20Brand_Strategy_2025.jpg" loading="lazy" alt="" sizes="100vw" srcset="https://cdn.prod.website-files.com/6707982ef1d903c95c1b90cf/67dc1706f5bc2e4bfec49948_DS-Website_Insights_01-The_Future_of%20Brand_Strategy_2025-p-500.jpg 500w, https://cdn.prod.website-files.com/6707982ef1d903c95c1b90cf/67dc1706f5bc2e4bfec49948_DS-Website_Insights_01-The_Future_of%20Brand_Strategy_2025-p-800.jpg 800w, https://cdn.prod.website-files.com/6707982ef1d903c95c1b90cf/67dc1706f5bc2e4bfec49948_DS-Website_Insights_01-The_Future_of%20Brand_Strategy_2025-p-1080.jpg 1080w, https://cdn.prod.website-files.com/6707982ef1d903c95c1b90cf/67dc1706f5bc2e4bfec49948_DS-Website_Insights_01-The_Future_of%20Brand_Strategy_2025.jpg 1440w" class="image-cover blog-thumbnail-image"/><div class="whip"></div><div class="button-arrow"><div class="button-arrow-wrapper"><img src="https://cdn.prod.website-files.com/6707982ef1d903c95c1b90a8/677697f9efee83b78d8b4ef3_DoubleShift%20Arrow%20-%20white.svg" loading="lazy" alt="White Arrow" class="arrow-icon"/><img src="https://cdn.prod.website-files.com/6707982ef1d903c95c1b90a8/677697f9efee83b78d8b4ef3_DoubleShift%20Arrow%20-%20white.svg" loading="lazy" alt="White Arrow" class="arrow-icon-absolute"/></div></div></div><div class="insight-thumbnail-info-wrapper"><div class="insight-thumbnail-info-content insight-thumbnail-image-wrapper"><div class="insight-author-avatar-wrapper"><img src="https://cdn.prod.website-files.com/6707982ef1d903c95c1b90cf/67bc2c5fe9c76476c9e84064_bon_DS-3%20copy.jpg" loading="lazy" alt="Bonita Moir" sizes="100vw" srcset="https://cdn.prod.website-files.com/6707982ef1d903c95c1b90cf/67bc2c5fe9c76476c9e84064_bon_DS-3%20copy-p-500.jpg 500w, https://cdn.prod.website-files.com/6707982ef1d903c95c1b90cf/67bc2c5fe9c76476c9e84064_bon_DS-3%20copy-p-800.jpg 800w, https://cdn.prod.website-files.com/6707982ef1d903c95c1b90cf/67bc2c5fe9c76476c9e84064_bon_DS-3%20copy.jpg 993w" class="avatar-32px"/><div class="author-title-container"><div class="body-xs-regular">Bonita Moir</div></div></div><div class="body-xs-regular">March 20, 2025</div></div><div class="insight-thumbnail-title-wrapper"><div class="text-wrapper"><div class="text-style-h4">The Future of Brand Strategy 2025</div><div class="underline-wrapper"><div class="line-global"></div></div></div><p>Brand strategy is a complex beast. It's how companies differentiate themselves, connect emotionally with consumers, and drive long-term success. These days, effective strategy isn't about being better than competitors, it's about being different in the ways that only you can and weaving that through every part of your brand’s story.</p></div></div></a></div></div></div></div></div></div></div></div><div class="footer-component"><div class="main-container"><div class="footer-wrapper"><div class="footer-top-container"><div class="text-wrapper"><h3 data-w-id="7547ae1e-1bf9-5360-c91e-62a3d33a4094" class="text-style-h4 white butler">We build beautiful brands that move people. <br/>We would love to hear from you and collaborate on something amazing.</h3></div><a data-w-id="7547ae1e-1bf9-5360-c91e-62a3d33a4096" href="/contact" class="footer-button-link w-inline-block"><div class="footer-button-text-wrapper"><div class="text-wrapper footer-button"><div data-w-id="7547ae1e-1bf9-5360-c91e-62a3d33a4099" class="display-text white">Let's Talk</div><div data-w-id="7547ae1e-1bf9-5360-c91e-62a3d33a409b" class="display-text white">Let's Talk</div></div><div class="line-wrapper bottom"><div data-w-id="7547ae1e-1bf9-5360-c91e-62a3d33a409e" class="line-button white"></div></div></div><div class="footer-button-icon-wrap"><img src="https://cdn.prod.website-files.com/6707982ef1d903c95c1b90a8/677697f9efee83b78d8b4ef3_DoubleShift%20Arrow%20-%20white.svg" loading="lazy" data-w-id="15f271a8-215b-f768-347b-0f00b602f170" alt="White Arrow" class="arrow-button-icon _1"/><img src="https://cdn.prod.website-files.com/6707982ef1d903c95c1b90a8/677697f9efee83b78d8b4ef3_DoubleShift%20Arrow%20-%20white.svg" loading="lazy" data-w-id="66ab48d4-fb16-fa3d-f7dc-9c1a7eb7092a" alt="White Arrow" class="arrow-button-icon _2"/></div></a></div><div class="footer-bottom-container"><a href="/" aria-current="page" class="footer-logo-wrapper w-inline-block w--current"><img src="https://cdn.prod.website-files.com/6707982ef1d903c95c1b90a8/677697b95739250743bae51d_DS%20LOGO_ICON-WITE.avif" loading="lazy" alt="DoubleShift Icon"/></a><div class="footer-company-info-wrapper"><div class="footer-company-info-container narrow"><div class="footer-company-info-block"><div class="text-wrapper"><div data-w-id="b900c5b5-f3fe-8ad0-0b2a-5bdef0acf740" class="body-s-regular-text white">Email:</div></div><a data-w-id="d495d2fd-5ac1-ab0c-21a6-57ca33e0b5ea" href="mailto:hello@doubleshift.co.za?subject=Website%20Enquiry" class="link-text-wrapper w-inline-block"><div data-w-id="d495d2fd-5ac1-ab0c-21a6-57ca33e0b5eb" class="body-s-regular-text white">hello@doubleshift.co.za</div><div class="line-wrapper bottom white"><div class="line-hover-button white"></div></div></a></div><div class="footer-company-info-block"><div class="text-wrapper"><div data-w-id="e5f147f0-e024-54f0-44c5-7e0d6d2b2a7c" class="body-s-regular-text white">Phone</div></div><a data-w-id="1c81a8b8-1b30-f556-1592-45019f9fc1fd" href="tel:+27844280458" class="link-text-wrapper w-inline-block"><div data-w-id="1c81a8b8-1b30-f556-1592-45019f9fc1fe" class="body-s-regular-text white">+27 84 428 0458</div><div class="line-wrapper bottom white"><div class="line-hover-button white"></div></div></a></div></div><div class="footer-company-info-container"><div class="footer-company-info-block"><div class="text-wrapper"><div data-w-id="c7c7908c-fd9e-cc23-1eac-8725dacf9701" class="body-s-regular-text white">Location:</div></div><a href="http://maps.google.com" class="footer-location-link-block w-inline-block"><div class="text-wrapper"><div data-w-id="03fb2c27-57fe-edc1-f584-de0ff3723e97" class="body-s-regular-text white"><strong>CAPE TOWN</strong></div></div><div class="text-wrapper"><div data-w-id="5fd8e3fd-80e1-8016-6667-f80b323e95d5" class="body-s-regular-text white"><strong>The Avenues, Somerset West<br/>‍</strong>Winter Suite, The Avenues, 1 Drama St, Somerset West, Cape Town, 7130</div></div></a></div></div><div class="footer-company-info-container white"><div class="footer-company-info-block"><div class="text-wrapper"><div data-w-id="f8d90640-3aba-6d86-7333-cccbb855a520" class="body-s-regular-text white">Location:</div></div><a href="http://maps.google.com" class="footer-location-link-block w-inline-block"><div class="text-wrapper"><div data-w-id="f8d90640-3aba-6d86-7333-cccbb855a524" class="body-s-regular-text white"><strong>PRETORIA</strong></div></div><div class="text-wrapper"><div data-w-id="f8d90640-3aba-6d86-7333-cccbb855a527" class="body-s-regular-text white"><strong>Colab, Menlyn Maine<br/></strong>Ext 2, Menlyn Maine, 194 Bancor Avenue Park Lane West Building, Waterkloof Glen, Pretoria, 0181</div></div></a></div></div></div><div class="footer-menu-wrapper"><div id="w-node-_7547ae1e-1bf9-5360-c91e-62a3d33a40ba-d33a4090" class="footer-menu-list"><a data-w-id="7547ae1e-1bf9-5360-c91e-62a3d33a40bb" href="/" aria-current="page" class="link-text-wrapper white w-inline-block w--current"><div data-w-id="7547ae1e-1bf9-5360-c91e-62a3d33a40bc" class="footer-text">Home</div><div class="line-wrapper bottom"><div class="line-hover-button white"></div></div></a><a data-w-id="7547ae1e-1bf9-5360-c91e-62a3d33a40c0" href="/work" class="link-text-wrapper white w-inline-block"><div data-w-id="7547ae1e-1bf9-5360-c91e-62a3d33a40c1" class="footer-text">Work</div><div class="line-wrapper bottom"><div class="line-hover-button white"></div></div></a><a data-w-id="7547ae1e-1bf9-5360-c91e-62a3d33a40c5" href="/services" class="link-text-wrapper white w-inline-block"><div data-w-id="7547ae1e-1bf9-5360-c91e-62a3d33a40c6" class="footer-text">Services</div><div class="line-wrapper bottom"><div class="line-hover-button white"></div></div></a><a data-w-id="eea690a8-a90b-5849-e6ea-18ce0310d2d2" href="/about" class="link-text-wrapper white w-inline-block"><div data-w-id="eea690a8-a90b-5849-e6ea-18ce0310d2d3" class="footer-text">About</div><div class="line-wrapper bottom"><div class="line-hover-button white"></div></div></a></div><div class="footer-menu-list"><a data-w-id="7547ae1e-1bf9-5360-c91e-62a3d33a40d0" href="/thinking" class="link-text-wrapper white w-inline-block"><div data-w-id="7547ae1e-1bf9-5360-c91e-62a3d33a40d1" class="footer-text">Insights</div><div class="line-wrapper bottom"><div class="line-hover-button white"></div></div></a><a data-w-id="7547ae1e-1bf9-5360-c91e-62a3d33a40d5" href="/contact" class="link-text-wrapper white w-inline-block"><div data-w-id="7547ae1e-1bf9-5360-c91e-62a3d33a40d6" class="footer-text">Contact</div><div class="line-wrapper bottom"><div class="line-hover-button white"></div></div></a></div><div id="w-node-_7547ae1e-1bf9-5360-c91e-62a3d33a40f4-d33a4090" class="footer-menu-list"><a data-w-id="7547ae1e-1bf9-5360-c91e-62a3d33a40fa" href="https://www.instagram.com/doubleshiftza/" target="_blank" class="link-text-wrapper white w-inline-block"><div data-w-id="7547ae1e-1bf9-5360-c91e-62a3d33a40fb" class="footer-text">Instagram</div><div class="line-wrapper bottom"><div class="line-hover-button white"></div></div></a><a data-w-id="7547ae1e-1bf9-5360-c91e-62a3d33a4104" href="https://www.linkedin.com/company/doubleshiftza/" target="_blank" class="link-text-wrapper white w-inline-block"><div data-w-id="7547ae1e-1bf9-5360-c91e-62a3d33a4105" class="footer-text">Linkedin</div><div class="line-wrapper bottom"><div class="line-hover-button white"></div></div></a></div></div><div class="line-wrapper"><div data-w-id="165000b4-35fe-9ca3-80f6-623ea4eaa855" class="line-global white"></div></div></div></div></div></div></div><script src="https://d3e54v103j8qbb.cloudfront.net/js/jquery-3.5.1.min.dc5e7f18c8.js?site=6707982ef1d903c95c1b90a8" type="text/javascript" integrity="sha256-9/aliU8dGd2tb6OSsuzixeV4y/faTqgFtohetphbbj0=" crossorigin="anonymous"></script><script src="https://cdn.prod.website-files.com/6707982ef1d903c95c1b90a8/js/webflow.schunk.4a394eb5af8156f2.js" type="text/javascript"></script><script src="https://cdn.prod.website-files.com/6707982ef1d903c95c1b90a8/js/webflow.schunk.87642ea04c548918.js" type="text/javascript"></script><script src="https://cdn.prod.website-files.com/6707982ef1d903c95c1b90a8/js/webflow.schunk.8ece95c405b06ec5.js" type="text/javascript"></script><script src="https://cdn.prod.website-files.com/6707982ef1d903c95c1b90a8/js/webflow.010beb31.f14631d4fcbe1d08.js" type="text/javascript"></script></body></html>