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Employee Advocacy Solution</span> <h1>Amplify your social reach with employee advocacy</h1> <p> Grow your social reach, boost engagement, and attract qualified leads with Oktopost's employee advocacy platform. </p> <a class="button book-a-demo">Book a Demo</a> </div> <div class="span-6"> <picture> <img data-src="https://web.archive.org/web/20210607130959/https://cdn-www.oktopost.com/images/solutions/by-use-case/social-employee-advocacy/hero@1.5x.png" alt="Employee advocate smiling" class="image--margin-left" width="678"> </picture> </div> </div> </section> <section> <div class="wrapper"> <h2 class="h2--center">Today's B2B buyers <br>trust people, not brands</h2> <div class="row row--valign-top"> <div class="span-4 metric-with-background"> <span>50%</span> <p>Of employees already post company-related content to their personal social networks</p> </div> <div class="span-4 metric-with-background"> <span>10X</span> <p>More people reached by employees than all of your corporate social accounts combined</p> </div> <div class="span-4 metric-with-background"> <span>7X</span> <p>More conversions from employee-generated leads than marketing-generated leads</p> </div> </div> </div> </section> <section class="features-accordion"> <div class="wrapper row row--reverse"> <div class="span-5"> <h2>Harness the power of the authentic voice</h2> <p> Oktopost streamlines all of your social media management and employee advocacy activities through a single platform. </p> <div class="features-accordion__button active" data-img-src="https://cdn-www.oktopost.com/images/solutions/by-use-case/social-employee-advocacy/s1-harness-01-content@1x.png" data-img-webp-src="https://cdn-www.oktopost.com/images/solutions/by-use-case/social-employee-advocacy/s1-harness-01-content@2x.webp"> <h5>Content Distribution</h5> <p>Provide employee advocates with pre-approved, on-brand social content – with just a few clicks.</p> </div> <div class="features-accordion__button" data-img-src="https://cdn-www.oktopost.com/images/solutions/by-use-case/social-employee-advocacy/s1-harness-02-employee@2x.png" data-img-webp-src="https://cdn-www.oktopost.com/images/solutions/by-use-case/social-employee-advocacy/s1-harness-02-employee@2x.webp"> <h5>Employee Engagement</h5> <p>Expose employee advocates to the most relevant content with topic segmentation and filters.</p> </div> <div class="features-accordion__button" data-img-src="https://cdn-www.oktopost.com/images/solutions/by-use-case/social-employee-advocacy/s1-harness-03-social@2x.png" data-img-webp-src="https://cdn-www.oktopost.com/images/solutions/by-use-case/social-employee-advocacy/s1-harness-03-social@2x.webp"> <h5>Social Compliance</h5> <p>Ban inappropriate or offensive keywords to prevent employee advocates from misusing their handles.</p> </div> <div class="features-accordion__button" data-img-src="https://cdn-www.oktopost.com/images/solutions/by-use-case/social-employee-advocacy/s1-harness-04-suggestions@2x.png" data-img-webp-src="https://cdn-www.oktopost.com/images/solutions/by-use-case/social-employee-advocacy/s1-harness-04-suggestions@2x.webp"> <h5>Employee Suggestions</h5> <p>Make employee advocates feel valued by allowing them to recommend relevant content ideas.</p> </div> </div> <div class="span-6 features-accordion__image"> <img data-src="https://web.archive.org/web/20210607130959/https://cdn-www.oktopost.com/images/solutions/by-use-case/social-employee-advocacy/s1-harness-01-content@1x.png" alt="employee advocacy posts" class="big-image"> </div> </div> </section> <section> <div class="wrapper row color-section color-section--blue"> <picture> <source type="image/webp" srcset="https://web.archive.org/web/20210607130959im_/https://cdn-www.oktopost.com/images/solutions/by-use-case/social-employee-advocacy/s2-measure@1x.webp"> <source type="image/png" srcset="https://web.archive.org/web/20210607130959im_/https://cdn-www.oktopost.com/images/solutions/by-use-case/social-employee-advocacy/s2-measure@1.5x.png"> <img data-src="https://web.archive.org/web/20210607130959/https://cdn-www.oktopost.com/images/solutions/by-use-case/social-employee-advocacy/s2-measure@1.5x.png" alt="man analyzing social media performance" width="500" class="image--margin-top-right"> </picture> <div class="span-5 margin-r-1"> <h2>Measure employee advocacy from every angle</h2> <p class="no-margin"> From reach to conversions, quantify the contribution of employee advocacy to your overall B2B marketing objectives. Identify program leaders and see which content resonates with their networks. You can leverage employee advocacy data even further by seamlessly connecting it with your marketing automation and CRM platforms for better lead nurturing, scoring and attribution. </p> </div> </div> </section> <section class="features-accordion"> <div class="wrapper row"> <div class="span-5"> <h2>Simple advocacy tools for busy employees</h2> <p>Oktopost makes employee advocacy an extremely effortless yet rewarding experience – guaranteeing high participation.</p> <div class="features-accordion__button active" data-img-src="https://cdn-www.oktopost.com/images/solutions/by-use-case/social-employee-advocacy/s3-simple-01-sharing@1.5x.png" data-img-webp-src="https://cdn-www.oktopost.com/images/solutions/by-use-case/social-employee-advocacy/s3-simple-01-sharing@2x.webp"> <h5>On-the-Go Sharing</h5> <p>Employee advocates can instantly discover and share the latest content anywhere, anytime – via desktop or mobile app. </p> </div> <div class="features-accordion__button" data-img-src="https://cdn-www.oktopost.com/images/solutions/by-use-case/social-employee-advocacy/s3-simple-02-content@1.5x.png" data-img-webp-src="https://cdn-www.oktopost.com/images/solutions/by-use-case/social-employee-advocacy/s3-simple-02-content@2x.webp"> <h5>Content Customization</h5> <p>Employee advocates get to share content that aligns with their role and industry by customizing their topics of interest.</p> </div> <div class="features-accordion__button" data-img-src="https://cdn-www.oktopost.com/images/solutions/by-use-case/social-employee-advocacy/s3-simple-03-post@2x.png" data-img-webp-src="https://cdn-www.oktopost.com/images/solutions/by-use-case/social-employee-advocacy/s3-simple-03-post@2x.webp"> <h5>Post-level Analytics</h5> <p>Your advocates can view how each post is performing across various metrics, including impressions, clicks, retweets, conversions, and more.</p> </div> <div class="features-accordion__button" data-img-src="https://cdn-www.oktopost.com/images/solutions/by-use-case/social-employee-advocacy/s3-simple-04-gamification@2x.png" data-img-webp-src="https://cdn-www.oktopost.com/images/solutions/by-use-case/social-employee-advocacy/s3-simple-04-gamification@2x.webp"> <h5>Gamification</h5> <p>Motivate your employees to share more by providing complete transparency of top-performing peers.</p> </div> </div> <div class="span-6 features-accordion__image"> <img data-src="https://web.archive.org/web/20210607130959/https://cdn-www.oktopost.com/images/solutions/by-use-case/social-employee-advocacy/s3-simple-01-sharing@1.5x.png" alt="facebook post from employee advocate" class="big-image"> </div> </div> </section> <section class="background-section" data-background-image="https://cdn-www.oktopost.com/images/solutions/by-use-case/social-employee-advocacy/s4-empower@1.5x.jpg" 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