Wachstum & Skalierung

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4.873C9.31512 4.77419 8.61657 4.69928 7.88916 4.87777C7.24116 5.03715 6.74659 5.28311 6.38559 5.54818C6.36754 5.56146 6.3459 5.53703 6.36034 5.52004V5.52056Z" fill="#241C15"></path> </svg> </a> </li> </ul> </li> <noscript> <li class="fixed-item"> <a href="https://login.mailchimp.com/?locale=de" class="iaNav__cta iaNav__login" data-event-handler="manual" onclick="window.tr.pushEvent("e_click", { "category":"iaGlobalNav", "action":"click", "label":"button:login" }, this)" oncontextmenu="window.tr.pushEvent("e_click", { "category":"iaGlobalNav", "action":"context click", "label":"button:login" }, this)">Anmelden</a> </li> <li> <a href="https://login.mailchimp.com/?locale=de" class="ctaSecondary">Anmelden</a> </li> <li> <a href="/de/pricing/marketing/" class="ctaPrimary" data-event-handler="manual" onclick="window.tr.pushEvent("e_click", { "category":"iaGlobalNav", "action":"click", "label":"button:signup" }, this)" oncontextmenu="window.tr.pushEvent("e_click", { "category":"iaGlobalNav", 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fs-unmask" id="4NjSp4habNewx7NbqxsEoI" data-module-id="p23TextHero" data-entry-id="4NjSp4habNewx7NbqxsEoI" data-context-text="Wachstum & Skalierung"> <div class="module--content module--content-8of12 align--center"> <h1 class="h1">Wachstum & Skalierung</h1> <p class="copy-large margin--top-3">Mehr Kundschaft, mehr Umsatz – mehr von allem. Entdecke effektive Wachstumsstrategien.</p> </div> </div> <div class="p23StackingHighlightModule module backgroundCucumber fs-unmask" id="12IipSCMYHMu27xEH5PpNM" data-behavior="p23StackingHighlightModule" data-module-id="p23StackingHighlight" data-entry-id="12IipSCMYHMu27xEH5PpNM"> <div class="module--content"> <div class="stackingHighlight__blockContainer"> <div class="stackingHighlight__block stackingHighlight__block__left fs-unmask"> <div class="stackingHighlight__block__media stackingHighlight__block__media--largerImage"> <picture><source sizes="(min-width: 1600px) 1600px, 100vw" srcset="https://eep.io/images/yzco4xsimv0y/6Npwww8NUsqwI4EAKaEACk/da15fc07df96ab089384922abf8ee23c/hero-image-for-harnessing-the-power-of-segmentation-to-bolster-engagement-and-bookings.jpg?w=1600&fm=avif&q=60" type="image/avif"><source sizes="(min-width: 1600px) 1600px, 100vw" srcset="https://eep.io/images/yzco4xsimv0y/6Npwww8NUsqwI4EAKaEACk/da15fc07df96ab089384922abf8ee23c/hero-image-for-harnessing-the-power-of-segmentation-to-bolster-engagement-and-bookings.jpg?w=1600&fm=webp&q=70" type="image/webp"><img src="https://eep.io/images/yzco4xsimv0y/6Npwww8NUsqwI4EAKaEACk/da15fc07df96ab089384922abf8ee23c/hero-image-for-harnessing-the-power-of-segmentation-to-bolster-engagement-and-bookings.jpg?w=1600&q=70" class=" mediaImage__image" sizes="(min-width: 1600px) 1600px, 100vw" loading="lazy" alt="Hero image for Harnessing The Power of Segmentation to Bolster Engagement and Bookings" width="800" height="533"></picture> </div> <div class="stackingHighlight__block__media stackingHighlight__block__media--smallerTextField"> <p class="copy-eyebrow margin--bottom-2 "> Geschäftstipps </p> <h2 class="h4"> Das Potenzial der Segmentierung nutzen, um mehr Engagement und Buchungen zu generieren </h2> <div class="copy-prose copy-medium margin--top-3"> <p>Das Team der renommierten Lodge Poronui stellte fest, dass die Zahl der Neuanfragen abgenommen hatte. Deshalb haben sie sich an die Agentur Calibrate in Auckland gewandt.</p> </div> <div class="flex stackingHighlight__ctas__wrapper margin--top-5"> <a class="ctaSecondary" href="/de/andco/resources/harnessing-the-power-of-segmentation-to-bolster-engagement-and-bookings/" aria-label="So geht’s"> So geht’s </a> </div> </div> </div> </div> </div> </div> <div id="4yTqsy4HxKfSSy2ayP4GrV:pillarSubNav" class="pillar-subNav layout--halfMargin" data-module-id="pillarSubNav" data-entry-id="4yTqsy4HxKfSSy2ayP4GrV:pillarSubNav"> <div class="layout"> <div class="content "> <div class="subnav__header"> <p class="copy-eyebrow copy--light margin--bottom-c3">Wachstum & Skalierung</p> <h2 class="h5">Themen</h2> </div> <ul class="subnav__list copy-eyebrow"> <li class="subnav__list-item"> <a href="/de/resources/personalization/">Personalisierung</a> </li> <li class="subnav__list-item"> <a href="/de/resources/grow-your-team/">Team vergrößern</a> </li> <li class="subnav__list-item"> <a href="/de/resources/grow-brand-awareness/">Markenbekanntheit fördern</a> </li> <li class="subnav__list-item"> <a href="/de/resources/measure-marketing-performance/">Marketingperformance messen</a> </li> <li class="subnav__list-item"> <a href="/de/resources/drive-sales/">Umsatz steigern</a> </li> </ul> </div> </div> </div> <section id="4J1fmN2ExwzRqhpbr8jweM" class="contentMosaic layout--margin " data-module-id="contentMosaic" data-entry-id="4J1fmN2ExwzRqhpbr8jweM"> <div class="layout"> <div class="content"> <h2 class="h2 mosaic__header padding--bottom-3 margin--bottom-3"> <a class=" " href="/de/resources/drive-sales/" aria-label="Umsatz steigern"> Umsatz steigern </a> </h2> <ul data-entries="3" class="mosaic__list "> <li data-index="0" class="mosaic__item" data-entry-id="57xxEeNpY3UBiWMFQo7Stk"> <a href="/de/marketing-glossary/ab-tests/" aria-hidden="true" tabindex="-1" class="mosaic__link "> <picture><source sizes="760px" srcset="https://eep.io/images/yzco4xsimv0y/42SdXAVZ9CUGcCi2m02qwE/f78bdde41783b12a228ce61e60e898fb/Article_Thumbnails_Thumbnail-24.jpg?w=760&fm=avif&q=60" type="image/avif"><source sizes="760px" srcset="https://eep.io/images/yzco4xsimv0y/42SdXAVZ9CUGcCi2m02qwE/f78bdde41783b12a228ce61e60e898fb/Article_Thumbnails_Thumbnail-24.jpg?w=760&fm=webp&q=70" type="image/webp"><img src="https://eep.io/images/yzco4xsimv0y/42SdXAVZ9CUGcCi2m02qwE/f78bdde41783b12a228ce61e60e898fb/Article_Thumbnails_Thumbnail-24.jpg?w=760&q=70" class="mosaic__image" sizes="760px" loading="lazy" alt="Thumbnail_Product-Reccomendations" width="1520" height="855"></picture> </a> <div class="mosaic__content"> <p class="copy-eyebrow margin--bottom-2"> Marketingglossar </p> <h3 class="h5 margin--bottom-2 mosaic__content__title"> <a href="/de/marketing-glossary/ab-tests/" data-external="false">A/B-Tests</a> </h3> <p class="copy">Erstellung von zwei Versionen eines digitalen Assets, um zu sehen, auf welche Version die Benutzer besser reagieren. Beispiele für Assets schließen eine Landingpage, eine Display-Ad, eine Marketing-E-Mail und einen Social-Media-Beitrag ein.</p> </div> </li> <li data-index="1" class="mosaic__item" data-entry-id="2Qhdg5TjzqMCBBX3A3OQfn"> <a href="/de/resources/how-to-write-sales-email/" aria-hidden="true" tabindex="-1" class="mosaic__link "> <picture><source sizes="760px" srcset="https://eep.io/images/yzco4xsimv0y/1lxfP6GfnxG6qpYI5qh2Yv/fd662d896f64f6908dc3e33ea7d1ac8f/Intuit_Mailchimp_-_Wordmark_2023_-_Recirculation_.png?w=760&fm=avif&q=60" type="image/avif"><source sizes="760px" srcset="https://eep.io/images/yzco4xsimv0y/1lxfP6GfnxG6qpYI5qh2Yv/fd662d896f64f6908dc3e33ea7d1ac8f/Intuit_Mailchimp_-_Wordmark_2023_-_Recirculation_.png?w=760&fm=webp&q=70" type="image/webp"><img src="https://eep.io/images/yzco4xsimv0y/1lxfP6GfnxG6qpYI5qh2Yv/fd662d896f64f6908dc3e33ea7d1ac8f/Intuit_Mailchimp_-_Wordmark_2023_-_Recirculation_.png?w=760&q=70" class="mosaic__image" sizes="760px" loading="lazy" alt="Intuit Mailchimp wordmark" width="1500" height="855"></picture> </a> <div class="mosaic__content"> <p class="copy-eyebrow margin--bottom-2"> Geschäftstipps </p> <h3 class="h5 margin--bottom-2 mosaic__content__title"> <a href="/de/resources/how-to-write-sales-email/" data-external="false">So schreibst du eine Verkaufs-E-Mail, die tatsächlich konvertiert</a> </h3> <p class="copy">Das Schreiben überzeugender Verkaufs-E-Mails kann die Leistung von E-Mail-Kampagnen erheblich verbessern. Erfahre, welche Sales Email Vorlage du dafür nutzen kannst.</p> </div> </li> <li data-index="2" class="mosaic__item" data-entry-id="3v50MSUdeksdBC7qvtWhhl"> <a href="/de/features/email/" aria-hidden="true" tabindex="-1" class="mosaic__link "> <picture><source sizes="760px" srcset="https://eep.io/images/yzco4xsimv0y/32gYcK9dBpwq016lVioY0w/e2c91fbb4f44d27a95016470ced4ed75/D3_Emails.png?w=760&fm=avif&q=60" type="image/avif"><source sizes="760px" srcset="https://eep.io/images/yzco4xsimv0y/32gYcK9dBpwq016lVioY0w/e2c91fbb4f44d27a95016470ced4ed75/D3_Emails.png?w=760&fm=webp&q=70" type="image/webp"><img src="https://eep.io/images/yzco4xsimv0y/32gYcK9dBpwq016lVioY0w/e2c91fbb4f44d27a95016470ced4ed75/D3_Emails.png?w=760&q=70" class="mosaic__image" sizes="760px" loading="lazy" alt="" width="1200" height="630"></picture> </a> <div class="mosaic__content"> <p class="copy-eyebrow margin--bottom-2"> E-Mail-Marketing-Software </p> <h3 class="h5 margin--bottom-2 mosaic__content__title"> <a href="/de/features/email/" data-external="false">E-Mail-Marketing-Tools</a> </h3> <p class="copy">Erstellen, entwerfen und versenden Sie großartige E-Mail-Kampagnen.</p> </div> </li> </ul> </div> </div> </section> <section id="3ipQ9zzadINWrtizrFCZC3" class="contentMosaic layout--margin " data-module-id="contentMosaic" data-entry-id="3ipQ9zzadINWrtizrFCZC3"> <div class="layout"> <div class="content"> <h2 class="h2 mosaic__header padding--bottom-3 margin--bottom-3"> <a class=" " href="/de/resources/grow-brand-awareness/" aria-label="Markenbekanntheit fördern"> Markenbekanntheit fördern </a> </h2> <ul data-entries="4" class="mosaic__list "> <li data-index="0" class="mosaic__item" data-entry-id="7pZz9Lrq6AuehjN7gwhmSR"> <a href="/de/resources/what-is-branding/" aria-hidden="true" tabindex="-1" class="mosaic__link "> <picture><source sizes="760px" srcset="https://eep.io/images/yzco4xsimv0y/j0WDtLW6YsPeE4xmsgwn0/6261906acd69871edd698abf5580980f/Branding_The_Process_of_Bringing_Your_Brand_to_Life-Recirculation.jpg?w=760&fm=avif&q=60" type="image/avif"><source sizes="760px" srcset="https://eep.io/images/yzco4xsimv0y/j0WDtLW6YsPeE4xmsgwn0/6261906acd69871edd698abf5580980f/Branding_The_Process_of_Bringing_Your_Brand_to_Life-Recirculation.jpg?w=760&fm=webp&q=70" type="image/webp"><img src="https://eep.io/images/yzco4xsimv0y/j0WDtLW6YsPeE4xmsgwn0/6261906acd69871edd698abf5580980f/Branding_The_Process_of_Bringing_Your_Brand_to_Life-Recirculation.jpg?w=760&q=70" class="mosaic__image" sizes="760px" loading="lazy" alt="Branding The Process of Bringing Your Brand to Life Recirculation Illustration " width="1500" height="855"></picture> </a> <div class="mosaic__content"> <p class="copy-eyebrow margin--bottom-2"> Geschäftstipps </p> <h3 class="h5 margin--bottom-2 mosaic__content__title"> <a href="/de/resources/what-is-branding/" data-external="false">Markenaufbau für dein Online-Unternehmen</a> </h3> <p class="copy">Branding ist notwendig, um dein Unternehmen von Mitbewerbern zu unterscheiden. Erfahre mehr über Markenaufbau und wie du Social Media dafür nutzen kannst.</p> </div> </li> <li data-index="1" class="mosaic__item" data-entry-id="78ByI8kfuyjgeNQyIqJlI8"> <a href="/de/resources/brand-identity/" aria-hidden="true" tabindex="-1" class="mosaic__link "> <picture><source sizes="760px" srcset="https://eep.io/images/yzco4xsimv0y/1lxfP6GfnxG6qpYI5qh2Yv/fd662d896f64f6908dc3e33ea7d1ac8f/Intuit_Mailchimp_-_Wordmark_2023_-_Recirculation_.png?w=760&fm=avif&q=60" type="image/avif"><source sizes="760px" srcset="https://eep.io/images/yzco4xsimv0y/1lxfP6GfnxG6qpYI5qh2Yv/fd662d896f64f6908dc3e33ea7d1ac8f/Intuit_Mailchimp_-_Wordmark_2023_-_Recirculation_.png?w=760&fm=webp&q=70" type="image/webp"><img src="https://eep.io/images/yzco4xsimv0y/1lxfP6GfnxG6qpYI5qh2Yv/fd662d896f64f6908dc3e33ea7d1ac8f/Intuit_Mailchimp_-_Wordmark_2023_-_Recirculation_.png?w=760&q=70" class="mosaic__image" sizes="760px" loading="lazy" alt="Intuit Mailchimp wordmark" width="1500" height="855"></picture> </a> <div class="mosaic__content"> <p class="copy-eyebrow margin--bottom-2"> Geschäftstipps </p> <h3 class="h5 margin--bottom-2 mosaic__content__title"> <a href="/de/resources/brand-identity/" data-external="false">Aufbau und Bedeutung der Markenidentität</a> </h3> <p class="copy">Starke Markenidentitäten vermitteln Werte, Visionen und Persönlichkeit, um die Markenbekanntheit aufzubauen. Erfahre, wie du Markenidentität aufbauen kannst.</p> </div> </li> <li data-index="2" class="mosaic__item" data-entry-id="6nfCETfPKvqm0M0IppenSy"> <a href="/de/resources/colors-for-marketing/" aria-hidden="true" tabindex="-1" class="mosaic__link "> <picture><source sizes="760px" srcset="https://eep.io/images/yzco4xsimv0y/1SB1jCYU95Dh5YDdrucTh0/add18363e44ff00d54254592c7c0860c/Intuit_Mailchimp_-_Wordmark_2023_-_Recirculation_.png?w=760&fm=avif&q=60" type="image/avif"><source sizes="760px" srcset="https://eep.io/images/yzco4xsimv0y/1SB1jCYU95Dh5YDdrucTh0/add18363e44ff00d54254592c7c0860c/Intuit_Mailchimp_-_Wordmark_2023_-_Recirculation_.png?w=760&fm=webp&q=70" type="image/webp"><img src="https://eep.io/images/yzco4xsimv0y/1SB1jCYU95Dh5YDdrucTh0/add18363e44ff00d54254592c7c0860c/Intuit_Mailchimp_-_Wordmark_2023_-_Recirculation_.png?w=760&q=70" class="mosaic__image" sizes="760px" loading="lazy" alt="Intuit Mailchimp wordmark" width="1500" height="855"></picture> </a> <div class="mosaic__content"> <p class="copy-eyebrow margin--bottom-2"> Geschäftstipps </p> <h3 class="h5 margin--bottom-2 mosaic__content__title"> <a href="/de/resources/colors-for-marketing/" data-external="false">Farben im Marketing: So wählst du die passenden Farben für deine Marke</a> </h3> <p class="copy">Jede Farbe ruft eine andere Art von Emotion hervor. Erfahre, wie du für deine Marketingstrategie die passenden Farben auswählst, um Kunden zu gewinnen und deine Marke bekannter zu machen.</p> </div> </li> <li data-index="3" class="mosaic__item" data-entry-id="6eMcnPhfJktQwh2rha4YK2"> <a href="/de/resources/5-core-brand-defining-concepts/" aria-hidden="true" tabindex="-1" class="mosaic__link "> <picture><source sizes="760px" srcset="https://eep.io/images/yzco4xsimv0y/2JS1eLYvBq3ifWUd0F2ZDN/05cb2aa13c45c75c08aa295fa13120fc/5_Core_Concepts_to_Define_Your_Brand.png?w=760&fm=avif&q=60" type="image/avif"><source sizes="760px" srcset="https://eep.io/images/yzco4xsimv0y/2JS1eLYvBq3ifWUd0F2ZDN/05cb2aa13c45c75c08aa295fa13120fc/5_Core_Concepts_to_Define_Your_Brand.png?w=760&fm=webp&q=70" type="image/webp"><img src="https://eep.io/images/yzco4xsimv0y/2JS1eLYvBq3ifWUd0F2ZDN/05cb2aa13c45c75c08aa295fa13120fc/5_Core_Concepts_to_Define_Your_Brand.png?w=760&q=70" class="mosaic__image" sizes="760px" loading="lazy" alt="A person holding a block and 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