Good Intentions Gone Wrong: How the Revealing of IP Location on Social Media Impacts User Behaviour

<!DOCTYPE html> <html lang="en-US" xml:lang="en-US"> <head> <meta charset="utf-8"> <meta name="viewport" content="width=device-width, initial-scale=1.0"> <title> Good Intentions Gone Wrong: How the Revealing of IP Location on Social Media Impacts User Behaviour | Australian Academy of Business Research </title> <meta name="generator" content="Open Journal Systems 3.3.0.15"> <meta name="gs_meta_revision" content="1.1"/> <meta name="citation_journal_title" content="Australian Academy of Business Research"/> <meta name="citation_journal_abbrev" content="AABR"/> <meta name="citation_issn" content="2981-9504"/> <meta name="citation_author" content="Yunshu Hu"/> <meta name="citation_author" content="Weiqi Wang"/> <meta name="citation_author" content="Qichang Zheng"/> <meta name="citation_title" content="Good Intentions Gone Wrong: How the Revealing of IP Location on Social Media Impacts User Behaviour"/> <meta name="citation_language" content="en"/> <meta name="citation_date" content="2023/10/09"/> <meta name="citation_volume" content="1"/> <meta name="citation_issue" content="1"/> <meta name="citation_firstpage" content="1"/> <meta name="citation_lastpage" content="10"/> <meta name="citation_abstract_html_url" content="https://aabr.com.au/index.php/aabr/article/view/1"/> <meta name="citation_keywords" xml:lang="en" content="Behaviour"/> <meta name="citation_keywords" xml:lang="en" content="IP Location"/> <meta name="citation_keywords" xml:lang="en" content="Regression Discontinuity Design"/> <meta name="citation_keywords" xml:lang="en" content="social media"/> <meta name="citation_pdf_url" content="https://aabr.com.au/index.php/aabr/article/download/1/7"/> <link rel="schema.DC" href="http://purl.org/dc/elements/1.1/" /> <meta name="DC.Creator.PersonalName" content="Yunshu Hu"/> <meta name="DC.Creator.PersonalName" content="Weiqi Wang"/> <meta name="DC.Creator.PersonalName" content="Qichang Zheng"/> <meta name="DC.Date.created" scheme="ISO8601" content="2023-10-09"/> <meta name="DC.Date.dateSubmitted" scheme="ISO8601" content="2023-10-09"/> <meta name="DC.Date.issued" scheme="ISO8601" content="2024-04-16"/> <meta name="DC.Date.modified" scheme="ISO8601" content="2024-04-16"/> <meta name="DC.Description" xml:lang="en" content="Introduction: This paper is motivated by a Chinese slang that literally translates to “map cannon” in English. This refers to the internet phenomenon where people, usually on social media, post provocative or discriminatory content that is targeting people of a specific geographical origin. Literature review/research gap: This study serves as a valuable addition to the existing literature on the mechanisms driving online hate speech and the analysis of regulatory measures on online platforms. Moreover, this is an innovative investigation into the cultural divisions within China, challenging the notion of it being an almost mono-ethnic country. Research method: Our research methodology includes implementing a regression discontinuity design (RDD) around the date of the policy change to study the overall impact on user sentiment. Additionally, we employ a difference-in-differences (DID) model to specifically analyse hate speech based on geographical location. In the DID model, we compare two groups of Weibo posts: those with hashtags containing location information and those without. It is worth noting that hashtags, or trending topics, are a prominent feature of Weibo, providing real time updates on social and entertainment news in concise sentences or phrases. Findings: IP policy, there is a noticeable shift towards a more positive sentiment among users on the platform, implying a decrease in overall hate speech. However, the posts that do not explicitly include geographical location information in their content now exhibit a more negative sentiment. This negative shift is attributed to the fact that the location information is inadvertently exposed through the disclosed IP address. Consequently, it can be inferred that the revelation of IP addresses contributes to an increase in instances of geographical hate speech. Theoretical and practitioner implications: This project serves as a significant contribution to the broader understanding of the effects of online hate speech regulation and the phenomenon of geographical homophily. Limitations: There are several potential threats to the internal validity of the results. Australian Academy of Business Research, vol 1, issue 1, September 2023, pp 1-10"/> <meta name="DC.Format" scheme="IMT" content="application/pdf"/> <meta name="DC.Identifier" content="1"/> <meta name="DC.Identifier.pageNumber" content="1-10"/> <meta name="DC.Identifier.URI" content="https://aabr.com.au/index.php/aabr/article/view/1"/> <meta name="DC.Language" scheme="ISO639-1" content="en"/> <meta name="DC.Rights" content="Copyright (c) 2023 Yunshu Hu, Weiqi Wang, Qichang Zheng"/> <meta name="DC.Rights" content="https://creativecommons.org/licenses/by/4.0"/> <meta name="DC.Source" content="Australian Academy of Business Research"/> <meta name="DC.Source.ISSN" content="2981-9504"/> <meta name="DC.Source.Issue" content="1"/> <meta name="DC.Source.Volume" content="1"/> <meta name="DC.Source.URI" content="https://aabr.com.au/index.php/aabr"/> <meta name="DC.Subject" xml:lang="en" content="Behaviour"/> <meta name="DC.Subject" xml:lang="en" content="IP Location"/> <meta name="DC.Subject" xml:lang="en" content="Regression Discontinuity Design"/> <meta name="DC.Subject" xml:lang="en" content="social media"/> <meta name="DC.Title" content="Good Intentions Gone Wrong: How the Revealing of IP Location on Social Media Impacts User Behaviour"/> <meta name="DC.Type" content="Text.Serial.Journal"/> <meta name="DC.Type.articleType" content="Articles"/> <link rel="stylesheet" href="https://aabr.com.au/index.php/aabr/$$$call$$$/page/page/css?name=bootstrapTheme-spacelab" type="text/css" /> </head> <body class="pkp_page_article pkp_op_view has_site_logo"> <div class="pkp_structure_page"> <nav id="accessibility-nav" class="sr-only" role="navigation" aria-label="Quick jump to page content"> <ul> <li><a href="#main-navigation">Main Navigation</a></li> <li><a href="#main-content">Main Content</a></li> <li><a href="#sidebar">Sidebar</a></li> </ul> </nav> <header class="navbar navbar-default" id="headerNavigationContainer" role="banner"> <div class="container-fluid"> <div class="row"> 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<button type="submit" class="btn btn-default">Search</button> </form> </div> </nav> </div> </header> <div class="pkp_structure_content container"> <main class="pkp_structure_main col-xs-12 col-sm-10 col-md-8" role="main"> <div class="page page_article"> <nav class="cmp_breadcrumbs" role="navigation" aria-label="You are here:"> <ol class="breadcrumb"> <li> <a href="https://aabr.com.au/index.php/aabr/index"> Home </a> </li> <li> <a href="https://aabr.com.au/index.php/aabr/issue/archive"> Archives </a> </li> <li> <a href="https://aabr.com.au/index.php/aabr/issue/view/1"> Vol. 1 No. 1 (2023): Australian Academy of Business Research </a> </li> <li class="active"> Articles </li> </ol> </nav> <article class="article-details"> <header> <h1 class="page-header"> Good Intentions Gone Wrong: How the Revealing of IP Location on Social Media Impacts User Behaviour </h1> </header> <div class="row"> <section class="article-sidebar col-md-4"> <h2 class="sr-only">Article Sidebar</h2> <div class="download"> <a class="galley-link btn btn-primary pdf" role="button" href="https://aabr.com.au/index.php/aabr/article/view/1/7"> PDF </a> </div> <div class="list-group"> <div class="list-group-item date-published"> <strong>Published:</strong> Oct 9, 2023 </div> <div class="list-group-item keywords"> <strong> Keywords:</strong> <div class=""> <span class="value"> Behaviour, IP Location, Regression Discontinuity Design, social media </span> </div> </div> </div> </section> <div class="col-md-8"> <section class="article-main"> <h2 class="sr-only">Main Article Content</h2> <div class="authors"> <div class="author"> <strong>Yunshu Hu</strong> </div> <div class="author"> <strong>Weiqi Wang</strong> </div> <div class="author"> <strong>Qichang Zheng</strong> </div> </div> <div class="article-summary" id="summary"> <h2>Abstract</h2> <div class="article-abstract"> <p><strong>Introduction: </strong>This paper is motivated by a Chinese slang that literally translates to “map cannon” in English. This refers to the internet phenomenon where people, usually on social media, post provocative or discriminatory content that is targeting people of a specific geographical origin.</p><br /> <p><strong>Literature review/research gap: </strong>This study serves as a valuable addition to the existing literature on the mechanisms driving online hate speech and the analysis of regulatory measures on online platforms. Moreover, this is an innovative investigation into the cultural divisions within China, challenging the notion of it being an almost mono-ethnic country.</p><br /> <p><strong>Research method: </strong>Our research methodology includes implementing a regression discontinuity design (RDD) around the date of the policy change to study the overall impact on user sentiment. Additionally, we employ a difference-in-differences (DID) model to specifically analyse hate speech based on geographical location. In the DID model, we compare two groups of Weibo posts: those with hashtags containing location information and those without. It is worth noting that hashtags, or trending topics, are a prominent feature of Weibo, providing real time updates on social and entertainment news in concise sentences or phrases.</p><br /> <p><strong>Findings: </strong>IP policy, there is a noticeable shift towards a more positive sentiment among users on the platform, implying a decrease in overall hate speech. However, the posts that do not explicitly include geographical location information in their content now exhibit a more negative sentiment. This negative shift is attributed to the fact that the location information is inadvertently exposed through the disclosed IP address. Consequently, it can be inferred that the revelation of IP addresses contributes to an increase in instances of geographical hate speech.</p><br /> <p><strong>Theoretical and practitioner implications: </strong>This project serves as a significant contribution to the broader understanding of the effects of online hate speech regulation and the phenomenon of geographical homophily.</p><br /> <p><strong>Limitations: </strong>There are several potential threats to the internal validity of the results.</p><br /> <p><strong>Australian Academy of Business Research, vol 1, issue 1, September 2023, pp 1-10</strong></p> </div> </div> </section> <section class="article-more-details"> <h2 class="sr-only">Article Details</h2> <div class="panel panel-default issue"> <div class="panel-heading"> Issue </div> <div class="panel-body"> <a class="title" href="https://aabr.com.au/index.php/aabr/issue/view/1"> Vol. 1 No. 1 (2023): Australian Academy of Business Research </a> </div> </div> <div class="panel panel-default section"> <div class="panel-heading"> Section </div> <div class="panel-body"> Articles </div> </div> <div class="panel panel-default copyright"> <div class="panel-body"> <a rel="license" href="https://creativecommons.org/licenses/by/4.0/"><img alt="Creative Commons License" src="//i.creativecommons.org/l/by/4.0/88x31.png" /></a><p>This work is licensed under a <a rel="license" href="https://creativecommons.org/licenses/by/4.0/">Creative Commons Attribution 4.0 International License</a>.</p> </div> </div> </section> </div> </div> </article> </div> </main> <aside id="sidebar" class="pkp_structure_sidebar left col-xs-12 col-sm-2 col-md-4" role="complementary" aria-label="Sidebar"> <div class="pkp_block block_custom" id="customblock-aabr-submission-site"> <h2 class="title">AABR Submission Site</h2> <div class="content"> <p>Please make a submission by using the "<strong>MAKE A SUBMISSION</strong>" link below. <u>You may not receive any notification of your submission in your email</u>. 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Good Intentions Gone Wrong: How the Revealing of IP Location on Social Media Impacts User Behaviour | Australian Academy of Business Research