Projetar Portugal, promover o destino turístico

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</div> </div> </div> <div class="tTN-menu-item-mob row col-xs-12"> <a href="/pt/Turismo_Portugal/Paginas/default.aspx" class="has-sub row">Turismo em Portugal</a> <div class="tTN-menu-child-mob row"> <div class="col-xs-12"> <h4>Estratégia</h4> <div class="tTN-sub-menu"> <a href="/pt/Turismo_Portugal/Estrategia/estrategia-turismo-2035/Paginas/default.aspx" class="row col-xs-12 ">Estratégia Turismo 2035</a> <a href="/pt/Turismo_Portugal/Estrategia/plano-acao-reativar-turismo/Paginas/default.aspx" class="row col-xs-12 ">Plano de Ação Reativar o Turismo</a> <a href="/pt/Turismo_Portugal/Estrategia/agenda-turismo-interior/Paginas/default.aspx" class="row col-xs-12 ">Agenda do Turismo para o Interior</a> <a href="/pt/Turismo_Portugal/Estrategia/agenda-valorizacao-profissionais-turismo/Paginas/default.aspx" class="row col-xs-12 ">Agenda para a Valorização dos Profissionais do Turismo</a> </div> </div> <div class="col-xs-12"> <h4><a 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class="page-data"> <p class="page-tema">Promoção do destino</p> <p class="page-date">18.03.2024 </p> </div> </div> </div> <div class="row"> <div class="col-xs-12 col-md-8"> <div class="page-image"> <img alt="" src="/SiteCollectionImages/promocao/campanha-jan-2024/campanha-jan-2024-noticia.png" style="BORDER: 0px solid; "> </div> </div> <div class="col-xs-12 col-md-4"> <div class="page-resumo"> <p>Projetar Portugal e aumentar a notoriedade do destino turístico nos mercados internacionais faz parte da ação contínua do Turismo de Portugal, realizada em articulação com as Agências Regionais de Promoção Turística (ARPT) e recorrendo às Equipas no Estrangeiro que atuam em 25 mercados estratégicos. </p> </div> </div> </div> <div class="row"> <div class="col-xs-12 col-md-8"> <div class="page-body richtext-content"> <div id="ctl00_PagePlaceHolder_PlaceHolderMain_ctl00_ctl06_label" style='display:none'>Texto Rico</div><div id="ctl00_PagePlaceHolder_PlaceHolderMain_ctl00_ctl06__ControlWrapper_RichHtmlField" class="ms-rtestate-field" style="display:inline" aria-labelledby="ctl00_PagePlaceHolder_PlaceHolderMain_ctl00_ctl06_label"><div style="text-align:left;"><div>Promover Portugal enquanto destino para visitar, viver, estudar ou investir e com capacidade para acolher grandes eventos nacionais e internacionais, posicionando o turismo como um dos fatores de competitividade e de desenvolvimento da economia nacional é o designio do Turismo de Portugal que se materializa em várias ações e plataformas enquadradas na estratégia nacional de promoção turística definida de acordo com as propostas da Direção de Marketing e Mercados do Turismo de Portugal.<br></div></div><div><br></div><div><strong class="ms-rteThemeForeColor-5-4">// VisitPortugal: plataforma digital de promoção de Portugal como destino turístico</strong></div><div>A comunicação digital para a afirmação do propósito e da proposta de valor do destino Portugal é feita através de uma plataforma multicanal. </div><div><br></div><blockquote style="margin:0px 0px 0px 40px;border:none;padding:0px;"><div>O <strong>VisitPortugal</strong> tem nas redes sociais Facebook, Instagram e Twitter canais de comunicação por excelência, com grande projeção nos vários mercados, aumentando o interesse em visitar o país e mantendo a interação com os turistas mais fiéis e as comunidades de fãs.</div></blockquote><div><br></div><blockquote style="margin:0px 0px 0px 40px;border:none;padding:0px;"><div>No <strong>Pinterest</strong> e no <strong>Blog VisitPortugal</strong> divulgam-se notícias e artigos de interesse que refletem o crescente interesse no país e o seu reconhecimento mundial enquanto destino turístico de excelência.</div><div><br></div><div></div><div><div>No <strong>portal oficial de promoção turística</strong>, <a href="http://visitportugal.com/" target="_blank" title="VisitPortugal.com">VisitPortugal.com</a>, são apresentadas várias sugestões de visita temática, com informação útil para planear a viagem. Disponível em dez idiomas (português, inglês, castelhano, alemão, francês, italiano, holandês, russo, japonês e mandarim), integra um serviço de atendimento ao turista.</div><div>É um meio de divulgação da oferta turística, a par dos portais regionais de promoção turística. Qualquer empresa turística licenciada poderá integrar a base de dados do <a href="http://visitportugal.com/" target="_blank" title="VisitPortugal.com">VisitPortugal.com</a> que conta com 12 mil recursos turísticos em todo o país, os quais podem ser consultados de forma contextualizada por utilizadores em todo o mundo que estejam a pensar viajar para Portugal. </div><div>O contacto poderá ser feito através do e-mail <a href="mailto:info@visitportugal.com" target="_blank" title="info@visitportugal.com">info@visitportugal.com</a>.</div></div></blockquote><div><br></div><div><span class="ms-rteThemeForeColor-5-4"><strong>/</strong></span><strong class="ms-rteThemeForeColor-5-4">/ Campanhas online</strong><br></div><div>A comunicação online é um meio privilegiado de promoção, com uma diminuição de investimento nos meios offline tradicionais. A concretização de campanhas promocionais específicas contribui, de modo determinante, para a visibilidade de Portugal e para o incremento da sua notoriedade nos mercados internacionais. Um ponto-chave da estratégia de promoção.</div><div><br></div><blockquote style="margin:0px 0px 0px 40px;border:none;padding:0px;"><div><strong>Can't Skip Portugal</strong></div><div>Foi uma das campanhas mais vistas de sempre, contabilizando mais de 10 milhões de visualizações desde o seu lançamento em 2017. Apesar de ter sido implementada em 20 países, chegou, de forma orgânica, a mais de 200. Em 4 filmes, apostou-se na promoção de um destino autêntico e único, com muito para ver, provar, sentir e experimentar, a que já não se consegue ficar indiferente nos planos de viagem.</div><div><br></div><div><strong>Can’t Skip Hope</strong></div><div><strong></strong>Foi a mensagem de esperança que Portugal dirigiu ao mundo no contexto da pandemia de SARS-CoV-2, pretendendo manter Portugal como o destino de sonho nos planos de viagem adiados. </div><div><br></div><div><strong>Can’t Skip Tomorrow</strong></div><div>Lançada no início de 2021, visa promover o turismo responsável e sustentável, com preocupações ambientais, com respeito pela riqueza do património local, cultural e natural e centrado na mudança de atitude na forma de viajar e fazer turismo. <br></div><div><br></div><div><strong>Tempo de ser / Time to Be</strong></div><div>Campanha do Turismo de Portugal, lançada em junho de 2021, dirige-se ao mercado internacional, e também ao mercado interno. Visa estimular a procura e manter o destino no topo das preferências dos turistas, através da valorização dos ativos turísticos nacionais.<br></div><div><br></div><div><div><strong>It's not tourism. It's futourism.</strong></div><div>Campanha de promoção do turismo, lançada no dia 31 dezembro 2023, que propõe 12 resoluções de Ano Novo para o turista do futuro. Mais do que uma campanha é uma iniciativa que ambiciona mobilizar as pessoas e transformar as suas viagens em experiências autênticas e sustentáveis, por isso, capazes de gerar um impacte positivo nos territórios, no ambiente e nas comunidades. A campanha utiliza imagens que, simultaneamente, remetem para expressões portuguesas, mas com uma abordagem universal, nas quais são apostos as 12 resoluções para o turista do futuro. Convoca cada pessoa a adotar uma nova forma de viajar, a viver por dentro o que visita, a mergulhar de alma e coração nos locais e tradições, a procurar menos padronização e mais humanidade, conscientes que residentes e viajantes fazem parte do mesmo propósito. <br></div><br></div><div><br></div></blockquote><div><strong class="ms-rteThemeForeColor-5-4">// Ações de marca</strong></div><div>As ativações de marca, realizadas periodicamente, destacam temas específicos de comunicação do destino (Portuguese Brands) como o turismo de natureza concretizado nos passeios a pé e de bicicleta (Portuguese Trails), o turismo literário (Ler Portugal / Read Portugal e Viagem a Portugal Revisited), o turismo religioso (Caminhos da Fé / Paths of Faith), o surfing (Portuguese Waves), o golfe (Portuguese Greens), o enoturismo (Wine Tourism) e os festivais de música (Portuguese Music Festivals).</div><p style="text-align:left;"><br></p></div> </div> <div class="page-media"> <div class="owl-carousel galeria-carousel"> <div class="item"> <img src="/SiteCollectionImages/promocao/esplanada-tejo.jpg" alt="Imagem de Lisboa a partir de Cacilhas que visa ilustrar a promoção do Destino Portugal"/> </div> </div> </div> <div class="page-body richtext-content"> <div id="ctl00_PagePlaceHolder_PlaceHolderMain_ctl00_ctl08_label" style='display:none'>Texto Rico Extra</div><div id="ctl00_PagePlaceHolder_PlaceHolderMain_ctl00_ctl08__ControlWrapper_RichHtmlField" class="ms-rtestate-field" style="display:inline" aria-labelledby="ctl00_PagePlaceHolder_PlaceHolderMain_ctl00_ctl08_label"><p style="text-align:left;"></p><div><strong class="ms-rteThemeForeColor-5-4">// Ações de comunicação social e relações públicas</strong></div><div>A realização de inúmeras ações de relações públicas dirigidas a jornalistas da imprensa escrita, da televisão, da rádio ou de órgãos de comunicação online, procurando que se mantenham informados, atentos e interessados em Portugal, são ações promocionais com grande impacte na <strong>comunicação social estrangeira</strong>.<br></div><div>O planeamento e acompanhamento de <strong>press trips</strong>, realizadas em articulação com as Equipas de Turismo e as Agências Regionais de Promoção Turística (ARPT), dão a conhecer o território e a oferta turística, proporcionando-lhes experiências únicas no destino e a capacidade de produção de conteúdos sobre o país.<br><br></div><div><strong class="ms-rteThemeForeColor-5-4">// Feiras internacionais de turismo</strong></div><div>A presença nas principais feiras de turismo, generalistas e temáticas, contribui para que Portugal afirme a sua imagem, promovendo a qualidade e o profissionalismo das empresas. A participação é gerida pelo Turismo de Portugal em articulação com as Agências Regionais de Promoção Turística (ARPT) criando sinergias entre as empresas, capitalizando o seu esforço conjunto e mantendo a coerência na promoção de Portugal enquanto destino único.<br></div><div>No <strong>Portal de Feiras e Eventos</strong>, as empresas encontram o calendário mundial de eventos, informação específica sobre cada um deles e instruções sobre a participação.<br></div><div><br></div><div><strong class="ms-rteThemeForeColor-5-4">// Apoio às empresas portuguesas </strong></div><div>A estratégia de promoção e apoio à venda no estrangeiro dos projetos e da oferta de produtos diferenciadores em todo o país é feita em articulação com os parceiros regionais, sejam entidades públicas, associativas ou diretamente com as empresas turísticas, segundo um plano de atuação para promoção externa, gerido e acompanhado pelas sete Agências Regionais de Promoção Turística. No Portal de Feiras e Eventos são divulgadas, sempre que surjam em cada mercado, oportunidades de realização de ações táticas que demonstrem constituir boas oportunidades de apoio à venda e à atividade das empresas.</div><div><br></div><div><strong class="ms-rteThemeForeColor-5-4">// Ações destinadas a profissionais e operadores turísticos estrangeiros</strong></div><div>O apoio a estes profissionais concretiza-se na organização e acompanhamento de viagens para conhecimento do território e obter uma maior proximidade aos produtos turísticos que compõem os temas principais de comunicação do destino. Em coordenação com as Equipas de Turismo e com a participação de empresas nacionais, sempre em articulação com as sete Agências Regionais de Promoção Turística,  são organizadas ações destinadas aos mercados externos, tais como road shows, workshops, fam trips e formação de agentes de viagens sobre o destino.<br></div><div>Na análise dos vários mercados emissores de turismo, são identificadas oportunidades de negócio para desenvolver ações de promoção e campanhas conjuntas com os principais operadores turísticos e agentes de viagem que desenvolvem programas com destino a Portugal e com as companhias que exploram as rotas aéreas. Assim pretende-se reforçar a capacidade aérea e as acessibilidades dos mercados externos a Portugal e aumentar o fluxo turístico.</div><div><br></div><div><strong class="ms-rteThemeForeColor-5-4">// Fundo de Apoio ao Turismo e Cinema</strong></div><div>O Turismo de Portugal e o Instituto do Cinema e do Audiovisual acompanham a implementação da medida de apoio à produção cinematográfica e audiovisual em Portugal, criada no âmbito do Fundo de Apoio ao Turismo e ao Cinema. Este programa de apoio visa aumentar a notoriedade do país junto do mercado internacional de produção cinematográfica, enquanto local de filmagens e pós-produção e enquanto destino turístico, através da divulgação de imagens do património e das paisagens portuguesas, criando valor de forma indireta.<br></div><div><br></div><div><strong class="ms-rteThemeForeColor-5-4">// Apoio a eventos de interesse turístico (em reavaliação)</strong></div><div>É gerida a concessão de apoios financeiros diretamente associados à organização de eventos que, pelo seu posicionamento, notoriedade e imagem internacional, possam contribuir para a qualificação da experiência turística e para a adequada estruturação de produtos turísticos ou para o desenvolvimento da economia, a nível nacional ou regional, e que demonstrem ser relevantes para o desenvolvimento sustentável do turismo. </div><div><br></div><div><br><strong>Conheça as várias campanhas do Turismo de Portugal disponíveis no Youtube:</strong><br></div><div><strong><br></strong></div><div><strong><a href="https://www.youtube.com/playlist?list=PLuMAo-oYl9zhRB7qRJb9EpNZgR2YYHlW7" target="_blank" title="Campanhas de promoção do Destino Portugal"><img src="/SiteCollectionImages/promocao/mosaico-campanhas.png" alt="" style="margin:5px;" /></a><br></strong></div><div><br></div><p style="text-align:left;"><br></p></div> </div> </div> <div class="col-xs-12 col-md-4"> <div class="page-sidebar"> <div class="know-more"> <div class="separator-line"></div> <a class="box-toggle" box-toggle="#BoxLinks"> <h3>Ligações relacionadas</h3> </a> <div id="BoxLinks" class="in"> <ul> <li><a href="/pt/o-que-fazemos/promover-destino-portugal/campanhas-promocao-turistica/Paginas/default.aspx" title="Campanhas de promoção turística" >Campanhas de promoção turística</a></li> <li><a href="/pt/quem_somos/Organizacao/Equipas_Estrangeiro/Paginas/default.aspx" title="Equipas de Turismo no estrangeiro" >Equipas de Turismo no estrangeiro</a></li> </ul> </div> </div> <div class="external-links"> <div class="separator-line"></div> <a class="box-toggle" box-toggle="#BoxLinksExternos"> <h3>Ligações Externas</h3> </a> <div id="BoxLinksExternos" class="in"> <ul> <li><a href="https://www.visitportugal.com/pt-pt" title="Portal VisitPortugal " target='_blank'>Portal VisitPortugal</a></li> <li><a href="https://www.facebook.com/Visitportugal/" title="Facebook VisitPortugal" target='_blank'>Facebook VisitPortugal</a></li> <li><a href="https://twitter.com/visitportugal" title="Twitter VisitPortugal" target='_blank'>Twitter VisitPortugal</a></li> <li><a href="https://www.instagram.com/visitportugal/?hl=pt" title="Instagram VisitPortugal" target='_blank'>Instagram VisitPortugal</a></li> <li><a href="https://www.pinterest.pt/visitportugal/news-and-articles-portugal/" title="Pinterest VisitPortugal" target='_blank'>Pinterest VisitPortugal</a></li> <li><a href="http://visitportugalblog.blogspot.com" title="Blog VisitPortugal" target='_blank'>Blog VisitPortugal</a></li> <li><a href="https://www.portuguesewinetourism.com/pt-pt/" title="Portuguese Wine Tourism" target='_blank'>Portuguese Wine Tourism</a></li> <li><a href="https://www.portuguesetrails.com/pt-pt" title="Portuguese Trails" target='_blank'>Portuguese Trails</a></li> <li><a href="https://www.pathsoffaith.com/pt-pt" title="Caminhos da Fé | Paths of Faith" target='_blank'>Caminhos da Fé | Paths of Faith</a></li> <li><a href="https://www.portuguesewaves.com/" title="Portuguese Waves" target='_blank'>Portuguese Waves</a></li> <li><a href="https://portuguesemusicfestivals.com/pt/" title="Portuguese Music Festivals" target='_blank'>Portuguese Music Festivals</a></li> <li><a href="https://feiras.turismodeportugal.pt" title="Portal de feiras & eventos" target='_blank'>Portal de feiras & eventos</a></li> <li><a href="https://www.meetingsinportugal.com/" title="Meetings in Portugal" target='_blank'>Meetings in Portugal</a></li> <li><a href="http://picportugal.com" title="Fundo de apoio ao cinema | PicPortugal" target='_blank'>Fundo de apoio ao cinema | PicPortugal</a></li> </ul> </div> </div> </div> </div> <div class="col-xs-12 col-md-8"> <div class="page-tags"> <ul> <li> <span>Destino</span> </li> <li> <span>Turismo</span> </li> <li> <span>Promoção turística</span> </li> <li> <span>Turismo de Portugal</span> </li> <li> <span>Feiras de turismo</span> </li> <li> <span>Equipas de Turismo no Estrangeiro</span> </li> <li> <span>Campanha</span> </li> <li> <span>Visitportugal</span> </li> </ul> </div> <div class="page-extras"> <ul> <li><a href="javascript:void(0);" data-network="facebook" class="st-custom-button st-hide-label"><img src="/Style%20Library/TPortugal16Branding/img/page-facebook.png" alt="social network icon image" /></a></li> <li><a href="javascript:void(0);" data-network="googleplus" class="st-custom-button st-hide-label"><img src="/Style%20Library/TPortugal16Branding/img/page-gplus.png" alt="social network 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Projetar Portugal​, promover o destino turístico

Projetar Portugal, promover o destino turístico