Leadership Buy-in Essential for Successful Scaling of Testing Programs: Insights from Rafael Damasceno | CRO Perspectives

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img {pointer-events: none;}.slick-initialized .slick-slide {display: block;}.slick-loading .slick-slide {visibility: hidden;}.slick-vertical .slick-slide {display: block;height: auto;border: 1px solid transparent;}.slick-arrow.slick-hidden {display: none;} </style> </head> <body class="post-template-default single single-post postid-89474 single-format-standard wp-embed-responsive loaded Mx(a) My(0) Bgc($color-white) C($color-black-light-3) Ff($new-font-family) Fz($base-font-size) Lh(1.5) Lts(0.6px) Wow(bw) has-body"> <script> (function() { var bodyTag = document.querySelector('body'); // eslint-disable-line no-restricted-syntax //read object and add body class based on whether user is loggedin or not if(VWOWebsiteUser.is_loggedin == true) { bodyTag.classList.add("vwo_logged_in"); } else { bodyTag.classList.remove("vwo_logged_in"); } })(); </script> <div class="js-blog-header-top-nav js-main-nav-bar Pos(a) Z(8) Start(0) W(100%) C($color-black-light-3) T(0) Cnt(noq)::a Z(-1)::a Bxsh($box-shadow-navigation-bottom)::a D(b)::a Pos(a)::a W(100%)::a T(0)::a B(0)::a Start(0)::a End(0)::a Op(0)::a Trsp(a)::a Trsdu(0.3s)::a"> <div class=""> <div class="container D(f) Ai(c) Py(15px) Py(8px)--md Jc(sb)"> <a class="Mend(30px)--xs Mend(60px)--lg Mend(15px) Td(n)" href="https://vwo.com"> <img src="https://static.wingify.com/gcp/images/vwo-logo-color.svg" alt= "VWO Logo" decoding= "async" loading= "eager" width= "90" height= "30" class= "H(a) header-top-theme-dark_D(n) W(90px)--md W(80px)" /> </a> <div class="Flxg(1)--md D(f) Ai(c) Jc(sb)"> <div class="js-blog-header-bottom-nav js-bottom-nav D(f) Ai(c)"> <ul class="js-main-navigation Start(0) Or(4) Or(2)--md open_D(b) D(f)--md D(b) Fld(c) Fld(r)--md Ai(c) M(0) P(0) Fxg(1) List(n) Bgc($color-white) Bgc(t)--md Bxsh($box-shadow-navigation-top) Bxsh(n)--md Trs($easeTransition) Trf($none)--md W(a)--md W(100%) TranslateX(100%) Pos(f) Pos(r)--md T(0)--md H(a)--md H(100vh) T(70px)"> <li class="Mend(40px)--md BdB Bdbc($color-grey-border) Bd(n)--md"> <a href="https://vwo.com/blog" class="C($color-black-light-3) C($color-purple):h M(0) Fw(700) Td(n) D(b) Px(0)--md Px(20px) Py(16px) Py(10px)--md Fz($font-size-16)">All Articles</a> </li> <li class="dropdown-trigger Pos(r)--md Pos(s) Mend(35px)--md BdB Bdbc($color-grey-border) Bd(n)--md"> <button type="button" class="js-header-dropdown open:h_C($color-purple) C($color-black-light-3) C($color-purple):h Bdrststart(3px) Bdrstend(3px) Px(0)--md M(0) Py(10px)--md Fw(700) Td(n) D(f) Ai(c) Jc(sb) Jc(fs)--md Bxz(bb) M(0) Bgc(t)--md Bgc($color-white) Bd(n) W(100%) Cur(p) M(0) Lh(inh) Px(20px) Py(16px) Fz($font-size-16)"> <span class="Mend(4px)">Categories</span> <svg width= "8" height= "5" class= "D(n) Fxs(0) D(i)--md" ><use xlink:href="#icon-chevron-down"></use></svg> <svg width= "9" height= "9" class= "C($color-blue) D(n)--md D(i) Fxs(0)" ><use xlink:href="#icon-arrow-right"></use></svg> </button> <div class="js-dropdwon-menu Trs($easeTransition) Trf($none)--md W(a)--md W(100%) TranslateX(100%) Start(0) Bgc($color-white) Bxz(bb) Bxsh($box-shadow-navigation-bottom) Pos(s)--md Pos(a) Z(9) T(0) H(100%)"> <button type="button" class="js-mobile-product-button-inside D(n)--md D(b) Mx(0) Mt(0) Pos(a) T(0) Z(1) Bgc($color-white) W(100%) C(#8d97a5) Py(16px) Px(20px) Ta(start) Fw(700) BdB Bdbc(#d9dde1) Fz(12px) Tt(u) Cur(p) W(100%) Bxz(bb) Lh(inh)"> <svg width= "9" height= "9" class= "Rotate(180deg) Mend(10px)" ><use xlink:href="#icon-arrow-right"></use></svg> Categories </button> <div class="menu-use-case-menu-container"><ul id="menu-use-case-menu" class=" blog-categories-dropdown dropdown-trigger:h_D(f)--md open-dropdown+D(f)--md Flw(w) Jc(sb) Miw(500px)--md Fz(16px)M(0) Py(10px)--md List(n) dropdown-trigger:h_D(b)--md Miw(230px)--md Bdrs(4px)--md Bdrs(0) open-dropdown+D(b)--md Pos(a) T(51px) T(40px)--md Z(2) D(n)--md Bgc($color-white) Bxz(bb) Bxsh($box-shadow-navigation-bottom) W(100%) H($category-blog-dropdown) Ov(a) H(a)--md Px(30px) Px(10px)--md"><li id="menu-item-83673" class="menu-item menu-item-type-custom menu-item-object-custom"><a href="https://vwo.com/blog/ab-testing/" class="Lh(n) Td(n) D(b) Py(6px) My(6px) Px(10px) Bgc($color-light-grey-1):h C($color-purple):h C($color-new-font-dark)">A/B (or Split) Testing</a></li> <li id="menu-item-81961" class="menu-item menu-item-type-taxonomy menu-item-object-category"><a href="https://vwo.com/blog/affiliate-marketing/" class="Lh(n) Td(n) D(b) Py(6px) My(6px) Px(10px) Bgc($color-light-grey-1):h C($color-purple):h C($color-new-font-dark)">Affiliate Marketing</a></li> <li id="menu-item-81962" class="menu-item menu-item-type-taxonomy menu-item-object-category"><a href="https://vwo.com/blog/calculator/" class="Lh(n) Td(n) D(b) Py(6px) My(6px) Px(10px) Bgc($color-light-grey-1):h C($color-purple):h C($color-new-font-dark)">Calculator</a></li> <li id="menu-item-46042" class="menu-item menu-item-type-taxonomy menu-item-object-category"><a href="https://vwo.com/blog/cart-abandonment/" class="Lh(n) Td(n) D(b) Py(6px) My(6px) Px(10px) Bgc($color-light-grey-1):h C($color-purple):h C($color-new-font-dark)">Cart Abandonment</a></li> <li id="menu-item-81963" class="menu-item menu-item-type-taxonomy menu-item-object-category"><a href="https://vwo.com/blog/click-through-rate/" class="Lh(n) Td(n) D(b) Py(6px) My(6px) Px(10px) Bgc($color-light-grey-1):h C($color-purple):h C($color-new-font-dark)">Click Through Rate</a></li> <li id="menu-item-81964" class="menu-item menu-item-type-taxonomy menu-item-object-category"><a href="https://vwo.com/blog/compliance-regulation/" class="Lh(n) Td(n) D(b) Py(6px) My(6px) Px(10px) Bgc($color-light-grey-1):h C($color-purple):h C($color-new-font-dark)">Compliance & Regulation</a></li> <li id="menu-item-46036" class="menu-item menu-item-type-taxonomy menu-item-object-category current-post-ancestor current-menu-parent current-post-parent"><a href="https://vwo.com/blog/conversion-rate-optimization/" class="Lh(n) Td(n) D(b) Py(6px) My(6px) Px(10px) Bgc($color-light-grey-1):h C($color-purple):h C($color-new-font-dark)">Conversion Rate Optimization</a></li> <li id="menu-item-81965" class="menu-item menu-item-type-taxonomy menu-item-object-category"><a href="https://vwo.com/blog/customer-data-platform/" class="Lh(n) Td(n) D(b) Py(6px) My(6px) Px(10px) Bgc($color-light-grey-1):h C($color-purple):h C($color-new-font-dark)">Customer Data Platform</a></li> <li id="menu-item-46037" class="menu-item menu-item-type-taxonomy menu-item-object-category"><a href="https://vwo.com/blog/customer-engagement/" class="Lh(n) Td(n) D(b) Py(6px) My(6px) Px(10px) Bgc($color-light-grey-1):h C($color-purple):h C($color-new-font-dark)">Customer Engagement</a></li> <li id="menu-item-58619" class="menu-item menu-item-type-taxonomy menu-item-object-category"><a href="https://vwo.com/blog/customer-experience/" class="Lh(n) Td(n) D(b) Py(6px) My(6px) Px(10px) Bgc($color-light-grey-1):h C($color-purple):h C($color-new-font-dark)">Customer Experience</a></li> <li id="menu-item-81966" class="menu-item menu-item-type-taxonomy menu-item-object-category"><a href="https://vwo.com/blog/data-security-privacy/" class="Lh(n) Td(n) D(b) Py(6px) My(6px) Px(10px) Bgc($color-light-grey-1):h C($color-purple):h C($color-new-font-dark)">Data Security & Privacy</a></li> <li id="menu-item-46040" class="menu-item menu-item-type-taxonomy menu-item-object-category"><a href="https://vwo.com/blog/grow-traffic-and-subscribers/" class="Lh(n) Td(n) D(b) Py(6px) My(6px) Px(10px) Bgc($color-light-grey-1):h C($color-purple):h C($color-new-font-dark)">Grow Traffic and Subscribers</a></li> <li id="menu-item-46039" class="menu-item menu-item-type-taxonomy menu-item-object-category"><a href="https://vwo.com/blog/landing-page-optimization/" class="Lh(n) Td(n) D(b) Py(6px) My(6px) Px(10px) Bgc($color-light-grey-1):h C($color-purple):h C($color-new-font-dark)">Landing Page Optimization</a></li> <li id="menu-item-81967" class="menu-item menu-item-type-taxonomy menu-item-object-category"><a href="https://vwo.com/blog/marketing/" class="Lh(n) Td(n) D(b) Py(6px) My(6px) Px(10px) Bgc($color-light-grey-1):h C($color-purple):h C($color-new-font-dark)">Marketing</a></li> <li id="menu-item-85972" class="menu-item menu-item-type-taxonomy menu-item-object-category"><a href="https://vwo.com/blog/mobile-app-insights/" class="Lh(n) Td(n) D(b) Py(6px) My(6px) Px(10px) Bgc($color-light-grey-1):h C($color-purple):h C($color-new-font-dark)">Mobile App Insights</a></li> <li id="menu-item-85973" class="menu-item menu-item-type-taxonomy menu-item-object-category"><a href="https://vwo.com/blog/mobile-app-testing/" class="Lh(n) Td(n) D(b) Py(6px) My(6px) Px(10px) Bgc($color-light-grey-1):h C($color-purple):h C($color-new-font-dark)">Mobile App Testing</a></li> <li id="menu-item-81968" class="menu-item menu-item-type-taxonomy menu-item-object-category"><a href="https://vwo.com/blog/multi-variate-testing/" class="Lh(n) Td(n) D(b) Py(6px) My(6px) Px(10px) Bgc($color-light-grey-1):h C($color-purple):h C($color-new-font-dark)">Multivariate Testing</a></li> <li id="menu-item-81969" class="menu-item menu-item-type-taxonomy menu-item-object-category"><a href="https://vwo.com/blog/partner-ecosystem/" class="Lh(n) Td(n) D(b) Py(6px) My(6px) Px(10px) Bgc($color-light-grey-1):h C($color-purple):h C($color-new-font-dark)">Partner Ecosystem</a></li> <li id="menu-item-85974" class="menu-item menu-item-type-taxonomy menu-item-object-category"><a href="https://vwo.com/blog/personalization/" class="Lh(n) Td(n) D(b) Py(6px) My(6px) Px(10px) Bgc($color-light-grey-1):h C($color-purple):h C($color-new-font-dark)">Personalization</a></li> <li id="menu-item-81970" class="menu-item menu-item-type-taxonomy menu-item-object-category"><a href="https://vwo.com/blog/segmentation-targeting/" class="Lh(n) Td(n) D(b) Py(6px) My(6px) Px(10px) Bgc($color-light-grey-1):h C($color-purple):h C($color-new-font-dark)">Segmentation & Targeting</a></li> <li id="menu-item-85975" class="menu-item menu-item-type-taxonomy menu-item-object-category"><a href="https://vwo.com/blog/server-side-testing/" class="Lh(n) Td(n) D(b) Py(6px) My(6px) Px(10px) Bgc($color-light-grey-1):h C($color-purple):h C($color-new-font-dark)">Server-Side Testing</a></li> <li id="menu-item-46038" class="menu-item menu-item-type-taxonomy menu-item-object-category"><a href="https://vwo.com/blog/usability-testing/" class="Lh(n) Td(n) D(b) Py(6px) My(6px) Px(10px) Bgc($color-light-grey-1):h C($color-purple):h C($color-new-font-dark)">Usability Testing</a></li> <li id="menu-item-46041" class="menu-item menu-item-type-taxonomy menu-item-object-category"><a href="https://vwo.com/blog/visitor-behaviour-analysis/" class="Lh(n) Td(n) D(b) Py(6px) My(6px) Px(10px) Bgc($color-light-grey-1):h C($color-purple):h C($color-new-font-dark)">Visitor Behavior Analytics</a></li> <li id="menu-item-85976" class="menu-item menu-item-type-taxonomy menu-item-object-category"><a href="https://vwo.com/blog/web-insights/" class="Lh(n) Td(n) D(b) Py(6px) My(6px) Px(10px) Bgc($color-light-grey-1):h C($color-purple):h C($color-new-font-dark)">Web Insights</a></li> <li id="menu-item-85977" class="menu-item menu-item-type-taxonomy menu-item-object-category"><a href="https://vwo.com/blog/web-testing/" class="Lh(n) Td(n) D(b) Py(6px) My(6px) Px(10px) Bgc($color-light-grey-1):h C($color-purple):h C($color-new-font-dark)">Web Testing</a></li> <li id="menu-item-46045" class="menu-item menu-item-type-taxonomy menu-item-object-category"><a href="https://vwo.com/blog/website-analysis/" class="Lh(n) Td(n) D(b) Py(6px) My(6px) Px(10px) Bgc($color-light-grey-1):h C($color-purple):h C($color-new-font-dark)">Website Analysis</a></li> <li id="menu-item-46044" class="menu-item menu-item-type-taxonomy menu-item-object-category"><a href="https://vwo.com/blog/website-optimization/" class="Lh(n) Td(n) D(b) Py(6px) My(6px) Px(10px) Bgc($color-light-grey-1):h C($color-purple):h C($color-new-font-dark)">Website Optimization</a></li> <li id="menu-item-46043" class="menu-item menu-item-type-taxonomy menu-item-object-category"><a href="https://vwo.com/blog/website-redesign/" class="Lh(n) Td(n) D(b) Py(6px) My(6px) Px(10px) Bgc($color-light-grey-1):h C($color-purple):h C($color-new-font-dark)">Website Redesign</a></li> </ul></div> </div> </li> <li class="Mend(40px)--md BdB Bdbc($color-grey-border) Bd(n)--md"> <a href="https://vwo.com/product-updates" class="C($color-black-light-3) C($color-purple):h M(0) Fw(700) Td(n) D(b) Px(0)--md Px(20px) Py(16px) Py(10px)--md Fz($font-size-16)">Product Updates</a> </li> <li> <ul class="D(n)--md D(f) Fld(c) Ai(c) P(20px) My(0)"> <li class="D(f) Ai(c) Tt(u) Fz($font-size-12) C($color-grey-light-1) Fw(700)"> <svg width="14" height="14" class="Mend(10px)"><use xlink:href="#icon-global-language"></use></svg> Languages </li> <li class="js-header-dropdown-trigger js-no-bg-blur Pos(r) D(ib)--md D(n) "><button type="button" class="D(f) Ai(c) Tt(u) Fw(600) header-top-theme-dark_C($color-white) C($color-new-font-dark) Cur(p) Bd(n) Bgc(t) js-header-dropdown Fz($font-size-14) Px(0) Py(14px)"><span class="D(f) Ai(c) Py(10px)--md Px(14px)--md Trsdu(0.3s) Bdrs(4px) Fz($font-size-13) header-nav-text"><svg width= "14" height= "14" class= "Mend(5px)" ><use xlink:href="#icon-global-language"></use></svg>EN </span></button><div class="D(n) open_D(b)--md js-header-dropdown-content Pos(a) End(0) T(100%) Z(2) Pt(10px)"> <div class="Miw(70px) Bdrs(3px) Bgc($color-white) Bxz(bb) Bxsh($box-shadow-black) Cnt(noq)::b D(ib)::b Bdw(10px)::b Bdc(t)::b Bds(s)::b Bdbc(#fff)::b Pos(a)::b T(-10px)::b End(20px)::b Z(2)::b Cnt(noq)::a D(ib)::a Bdw(12px)::a Bdc(t)::a Bds(s)::a Bdbc(#000)::a Pos(a)::a Op(0.03)::a T(-14px)::a End(18px)::a Z(1)::a"> <ul class="P(10px) List(n) M(0) Whs(nw)--md"><li> <a class="D(b) Bxz(bb) Td(n) Tt(u) Py(12px) W(100%) Bgc($color-light-grey-1):h C($color-purple):h C($color-new-font-dark) D(f) Ai(c) Jc(c) Fz($font-size-14) Fw(600)" href="https://vwo.com/blog/de/#locale_lang"><img src="https://static.wingify.com/gcp/wp-content/themes/vwo/images/new-website/newhome/flag-germany.svg" alt= "" decoding= "async" width= "14" height= "14" class= "D(b) Mend(5px)" />DE</a> </li><li> <a class="D(b) Bxz(bb) Td(n) Tt(u) Py(12px) W(100%) Bgc($color-light-grey-1):h C($color-purple):h C($color-new-font-dark) D(f) Ai(c) Jc(c) Fz($font-size-14) Fw(600)" href="https://vwo.com/blog/es/#locale_lang"><picture><img src="https://static.wingify.com/gcp/wp-content/themes/vwo/images/new-website/newhome/flag-spain@2x.png" alt= "" decoding= "async" width= "15" height= "10" class= "H(a) D(b) Mend(5px)" /></picture>ES</a> </li><li> <a class="D(b) Bxz(bb) Td(n) Tt(u) Py(12px) W(100%) Bgc($color-light-grey-1):h C($color-purple):h C($color-new-font-dark) D(f) Ai(c) Jc(c) Fz($font-size-14) Fw(600)" href="https://vwo.com/blog/br/#locale_lang"><img src="https://static.wingify.com/gcp/wp-content/themes/vwo/images/new-website/flag-portuguese-brazil.svg" alt= "" decoding= "async" width= "15" height= "10" class= "H(a) D(b) Mend(5px)" />BR</a> </li></ul> </div> </div></li><li class="D(n)--md List(n)"><a class="C($color-purple) D(ib) Bxz(bb) Td(n) Tt(u) Py(12px) Px(10px) Bgc($color-light-grey-1):h C($color-purple):h Fz($font-size-14) Fw(600) Bgc($color-grey-light) Mend(10px) Mend(0):lc" href="https://vwo.com/blog/leadership-buy-in-essential-for-successful-scaling-of-testing-programs/#locale_lang">EN</a><a class="C($color-new-font-dark) D(ib) Bxz(bb) Td(n) Tt(u) Py(12px) Px(10px) Bgc($color-light-grey-1):h C($color-purple):h Fz($font-size-14) Fw(600) Bgc($color-grey-light) Mend(10px) Mend(0):lc" href="https://vwo.com/blog/de/#locale_lang">DE</a><a class="C($color-new-font-dark) D(ib) Bxz(bb) Td(n) Tt(u) Py(12px) Px(10px) Bgc($color-light-grey-1):h C($color-purple):h Fz($font-size-14) Fw(600) Bgc($color-grey-light) Mend(10px) Mend(0):lc" href="https://vwo.com/blog/es/#locale_lang">ES</a><a class="C($color-new-font-dark) D(ib) Bxz(bb) Td(n) Tt(u) Py(12px) Px(10px) Bgc($color-light-grey-1):h C($color-purple):h Fz($font-size-14) Fw(600) Bgc($color-grey-light) Mend(10px) Mend(0):lc" href="https://vwo.com/blog/br/#locale_lang">BR</a></li> </ul> </li> </ul> </div> <div class="D(f) Ai(c)"> <div class="Mstart(a)--md search-section D(n) js-show-search-bar Mend(20px)--md Mx(20px)--xs Mx(10px) W(a)--md W(160px) W(272px)--xs"> <form role="search" method="POST" class="searchform D(f) Pos(r) Ai(c) Bd($border-bottom-grey) Bdrs(18px) W(230px)--md" action="https://vwo.com/blog/search/" > <input type="text" aria-label="Search VWO blog" placeholder="Search Blog" value="" class="js-search-blog-input Ap(n) M(0) Py(10px) Pstart(13px) Pend(40px) Fz($base-font-size) W(100%) Bdrs(18px) Bd(n)"/> <button type="submit" aria-label="Click to search" value="Search" class="Bg(t) Bd(n) Pos(a) End(15px) P(0) M(0)"> <svg width= "14" height= "14" ><use 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id="breadcrumbs"><span><span><a href="https://vwo.com/blog/">Home</a></span> / <span><a href="https://vwo.com/blog/conversion-rate-optimization/">Conversion Rate Optimization</a></span> / <span class="breadcrumb_last" aria-current="page">Leadership Buy-in Essential for Successful Scaling of Testing Programs</span></span></div></div> <div class="container"> <div class="D(f) Ai(fs) Mb(50px) Pos(r)" id="js-content-wrap">  <div style="height: calc(100vh - 120px)" class="Bgc($color-blue-light-1) W(245px) Pos(st) T(100px) Bgc($color-white) D(n) D(f)--md Fld(c) Jc(sb) Trsp($Op) Trsdu(0.5s) Mt(50px)"> <div id="js-sidebar-wrap" class="D(n) D(b)--md Pend(8px) Fxg(1) Bxz(bb) left-side-menu-wrap"> <ul class="left-side-menu"> </ul> </div> <div> <div class="Mb(20px) js-blog-follow-us V(h) Op(0)"> <h6 class="Fz($font-size-12) Fw(500) Mt(0) Mb(5px) Lh($line-height-big-headings)"> Follow us and stay on top of everything CRO</h6> <script async src="https://platform.linkedin.com/in.js" type="text/javascript"> </script><script type="IN/FollowCompany" data-id="10688209" data-counter="right"></script> </div> </div> </div>   <div class="Maw(800px)--md M(a) Maw(100%)"> <article class="Px(50px)--md">  <h1 class="Fz($font-size-40)--xs Fz($font-size-20) Lh($line-height-headings) Fw(800) Mb(20px) Mt(40px) "> Leadership Buy-in Essential for Successful Scaling of Testing Programs </h1> <div class="D(f)--xs Ai(c) Mb(40px) Fz($font-size-13) C($color-grey-dark) Lts(0.2px)"> <div class="D(f) Ai(c) Mend(50px)--xs Mend(0):lc Mb(0)--xs Mb(10px) Mb(0):lc"> <div class="Lh(n) Mend(10px) Fxs(0)"> <img src="https://static.wingify.com/gcp/uploads/sites/3/2022/11/WhatsApp-Image-2022-11-09-at-4.12.01-PM-150x150.jpeg" srcset="https://static.wingify.com/gcp/uploads/sites/3/2022/11/WhatsApp-Image-2022-11-09-at-4.12.01-PM-150x150.jpeg 1x, https://static.wingify.com/gcp/uploads/sites/3/2022/11/WhatsApp-Image-2022-11-09-at-4.12.01-PM-150x150.jpeg 2x" alt= "Pratyusha Guha" width= "24" height= "24" class= "Bdrs(50%)" data-gravatar= "1" data-host="" /> </div> <div> <a href="https://vwo.com/blog/author/pratyushaguha/" class="M(0) Fz($font-size-13) Td(n) Fw(600) C($color-new-font-dark) C($color-purple):h D(ib)" rel="noopener">Pratyusha Guha</a> </div> </div> <div class="Mend(50px)--xs Mend(0):lc Mb(0)--xs Mb(10px) Mb(0):lc"> <time datetime="2024-11-12"> Last Updated: November 12, 2024 </time> </div> <div class="D(f) Ai(c) Mend(50px)--xs Mend(0):lc Mb(0)--xs Mb(10px) Mb(0):lc"> <svg width= "12" height= "12" class= "Fxs(0) D(ib) Mend(5px)" ><use xlink:href="#icon-clock-type2"></use></svg> <span> 10 Min Read </span> </div> </div>  <div class="editor-content Pos(r)"> <p>Join us for the fifth post in ‘CRO Perspectives: Insights from Industry Thought-leaders’!</p> <p>This series features the insights of top CRO professionals from around the world, building awareness around CRO and guiding businesses on how to start, where to focus, and what to do right. By learning from the best, you can navigate the complexities of CRO and achieve great business outcomes.</p> <p>This month, we’re glad to feature Rafael Damasceno from Brazil. Rafael brings fresh perspectives on conversion rate optimization. Learn from his experiences to refine your strategies and drive impactful results.</p> <figure class="wp-block-image size-full"><img decoding="async" width="1200" height="700" src="https://static.wingify.com/gcp/uploads/sites/3/2024/08/Feature-image-CRO-Perspectives-Rafael-Damasceno.jpg" alt="Feature Image Cro Perspectives Rafael Damasceno" class="wp-image-89475" srcset="https://static.wingify.com/gcp/uploads/sites/3/2024/08/Feature-image-CRO-Perspectives-Rafael-Damasceno.jpg 1200w, https://static.wingify.com/gcp/uploads/sites/3/2024/08/Feature-image-CRO-Perspectives-Rafael-Damasceno.jpg?tr=w-1024 1024w, https://static.wingify.com/gcp/uploads/sites/3/2024/08/Feature-image-CRO-Perspectives-Rafael-Damasceno.jpg?tr=w-768 768w, https://static.wingify.com/gcp/uploads/sites/3/2024/08/Feature-image-CRO-Perspectives-Rafael-Damasceno.jpg?tr=w-640 640w, https://static.wingify.com/gcp/uploads/sites/3/2024/08/Feature-image-CRO-Perspectives-Rafael-Damasceno.jpg?tr=w-375 375w" sizes="(max-width: 1200px) 100vw, 1200px" /></figure> <p><strong>Leader: </strong>Rafael Damasceno</p> <p><strong>Role:</strong> Director of Activation, BRIUS</p> <p><strong>Location: </strong>Brazil </p> <p><strong>Speaks about:</strong> Conversion Optimization • Web Analytics • Growth Marketing • User Experience (UX) • Leadership</p> <h2 class="js-cro-guide-subheading gtm_heading " data-level="level1" data-menu="Why should you read this interview?" id="why-should-you-read-this-interview" data-menu-id="why-should-you-read-this-interview" style="text-align:left">Why should you read this interview?</h2> <p>With a rich background of over 15 years in digital marketing, Rafael has driven growth for companies across the USA, Brazil, Canada, and the UK. </p> <p>Rafael is the co-founder of Supersonic, the pioneering Brazilian consultancy dedicated entirely to business growth via conversion rate optimization and A/B testing, which has grown into one of the world’s largest CRO consultancies.</p> <p>Currently, he leads the Activation division at Brius Group, enhancing conversions and UX for a publisher reaching tens of millions of users annually in more than 20 countries.</p> <h2 class="js-cro-guide-subheading gtm_heading " data-level="level1" data-menu="Evolving approaches to experimentation over the years" id="evolving-approaches-to-experimentation-over-the-years" data-menu-id="evolving-approaches-to-experimentation-over-the-years" style="text-align:left">Evolving approaches to experimentation over the years</h2> <p>Some 10 years ago I was way more focused on coming up with that perfect last word on that perfect headline. Or even that brilliant product screenshot + copy on the page’s 5th fold. </p> <p>But experience gave me way more clarity on what <em>really</em> matters at the end of the day, in terms of growing businesses.</p> <p>Now I don’t even mind not touching a page’s copy or UX during a test development. I will happily delegate that to a good copywriter/designer as long as it gives more time to:</p> <ul class="wp-block-list"> <li>Think a lot about where in the user journey I should test to accelerate the business growth.</li> <li>Make sure that tracking is state-of-the-art, and that test reports are statistically reliable.</li> <li>Get <a href="https://kapable.club/" target="_blank" rel="noreferrer noopener">leadership involved</a> in experimentation so we can scale test volume and scope so it can become strategic.</li> </ul> <div class="wp-block-vwo-gutenberg-vwo-protip"><div id="vwo-gutenberg"><div class="vwo-protip-section"><img decoding="async" src="https://static.wingify.com/gcp/uploads/2024/05/icon-bulb.svg" width="36" height="42" /><div><strong class="vwo-protip-heading">Pro Tip!</strong><p class="vwo-protip-content">Gain control over statistical parameters and improve your reporting with VWO’s new statistical engine. Benefit from detailed insights, enhanced visuals, and smart recommendations to disable underperforming variations for faster results.</p></div></div></div></div> <h2 class="js-cro-guide-subheading gtm_heading " data-level="level1" data-menu="Integrating testing into business strategy" id="integrating-testing-into-business-strategy" data-menu-id="integrating-testing-into-business-strategy" style="text-align:left">Integrating testing into business strategy</h2> <p>Medium/large businesses can’t really benefit from experimentation if they don’t have real buy-in from leadership. Until that happens, marketers are usually limited to testing copy and UX on landing pages and similar scopes.</p> <p>Scaling testing to other business areas, such as product features or pricing, will be challenging.</p> <p>Indeed, you can get some exciting results just from that. But that won’t move the needle for a medium/large business.</p> <blockquote class="wp-block-quote is-layout-flow wp-block-quote-is-layout-flow"> <p>More than 10 years of testing have shown me that the most reliable way to consistently win tests is to have a clear scientific process for doing so.</p> </blockquote> <figure class="wp-block-image size-full is-resized"><img decoding="async" width="800" height="605" src="https://static.wingify.com/gcp/uploads/sites/3/2024/08/1-13.jpg" alt="Illustration on integrating testing into business strategy" class="wp-image-89478" style="width:840px;height:auto" srcset="https://static.wingify.com/gcp/uploads/sites/3/2024/08/1-13.jpg 800w, https://static.wingify.com/gcp/uploads/sites/3/2024/08/1-13.jpg?tr=w-768 768w, https://static.wingify.com/gcp/uploads/sites/3/2024/08/1-13.jpg?tr=w-640 640w, https://static.wingify.com/gcp/uploads/sites/3/2024/08/1-13.jpg?tr=w-375 375w" sizes="(max-width: 800px) 100vw, 800px" /></figure> <p>My suggestion to professionals or small teams getting started with experimentation at their companies is to do whatever they have to do to get senior leadership (C-Levels, ideally) excited and involved in experimentation.</p> <p>How to do that is a long topic and it depends on each leader and company style. But some things that work often are:</p> <ul class="wp-block-list"> <li>Share some early wins directly with leadership, even if it’s “just” a landing page conversion rate increment. Real work with real results will get WAY more attention than educational content. Make sure to explain how the process followed for that early win could impact the business goals if scaled. Actively ASK FOR HELP scaling experimentation to achieve that impact.</li> <li>There’s a reasonable chance you work in an industry where the leader is prominent in experimentation (travel = Booking, entertainment = Netflix, tech = Google, and so on). Demonstrate to leadership how experimentation is a core element of this competitor’s culture and all the benefits they get from it. Mentioning the competition is usually a very effective way to get leadership engagement.</li> <li>If leadership is focused on a specific challenge, like an OKR for the quarter, actively demonstrate how scaling experimentation will help achieve that goal.</li> </ul> <h2 class="js-cro-guide-subheading gtm_heading " data-level="level1" data-menu="Testing as a blend of data and creativity" id="testing-as-a-blend-of-data-and-creativity" data-menu-id="testing-as-a-blend-of-data-and-creativity" style="text-align:left">Testing as a blend of data and creativity</h2> <p>I honestly think it should be at least 90% science and 10% (or less) art. Of course, it’s important to be “creative” to disrupt industries and all that.</p> <p>But if you look objectively at what the majority of tests worldwide try to achieve, you’ll see they are trying to get incremental improvements on existing things.</p> <figure class="wp-block-image size-full"><img decoding="async" width="800" height="605" src="https://static.wingify.com/gcp/uploads/sites/3/2024/08/2-11.jpg" alt="An illustration on testing as a blend of data and creativity" class="wp-image-89481" srcset="https://static.wingify.com/gcp/uploads/sites/3/2024/08/2-11.jpg 800w, https://static.wingify.com/gcp/uploads/sites/3/2024/08/2-11.jpg?tr=w-768 768w, https://static.wingify.com/gcp/uploads/sites/3/2024/08/2-11.jpg?tr=w-640 640w, https://static.wingify.com/gcp/uploads/sites/3/2024/08/2-11.jpg?tr=w-375 375w" sizes="(max-width: 800px) 100vw, 800px" /></figure> <p>For example:</p> <p>The more qualitative and quantitative data you have showing you what needs to change on a page for its conversion rate to improve, the higher your chance of getting it right. </p> <p>Or, the more backed-up by previous testing and research on the copywriting/UX techniques you use, the lower the chance of you making a mess.</p> <p>Finally, the more rigorous your statistical approach to running and analyzing your experiment, the greater your chance of seeing the real impact of your change.</p> <p>That’s all “science” in my opinion.</p> <blockquote class="wp-block-quote is-layout-flow wp-block-quote-is-layout-flow"> <p>You can test brand-new products or a completely different pricing strategy, which might require a higher level of “art.” But it’s important to understand that these are bigger business changes that require much more than testing. In fact, you could argue that in these scenarios, testing is the final step to measure the impact of these changes.</p> </blockquote> <h2 class="js-cro-guide-subheading gtm_heading " data-level="level1" data-menu="Incorporating the customer's voice in experimentation" id="incorporating-the-customers-voice-in-experimentation" data-menu-id="incorporating-the-customers-voice-in-experimentation" style="text-align:left">Incorporating the customer’s voice in experimentation</h2> <p>You’ll frequently find many companies that don’t really care about customers, claiming that they are “customer-centric” in their useless values or mission documents.</p> <p>Everyone wants to say they are customer-centric, but achieving that is hard and must be part of the core culture. That’s why leadership needs to be involved.</p> <figure class="wp-block-image size-full"><img decoding="async" width="800" height="605" src="https://static.wingify.com/gcp/uploads/sites/3/2024/08/3-17.jpg" alt="An illustration on incorporating the customer's voice in experimentation" class="wp-image-89484" srcset="https://static.wingify.com/gcp/uploads/sites/3/2024/08/3-17.jpg 800w, https://static.wingify.com/gcp/uploads/sites/3/2024/08/3-17.jpg?tr=w-768 768w, https://static.wingify.com/gcp/uploads/sites/3/2024/08/3-17.jpg?tr=w-640 640w, https://static.wingify.com/gcp/uploads/sites/3/2024/08/3-17.jpg?tr=w-375 375w" sizes="(max-width: 800px) 100vw, 800px" /></figure> <p>But the best way to get started is to: </p> <ol class="wp-block-list"> <li>Make sure you are always collecting feedback from customers (post-purchase surveys, website polls, interviews, and so much more)</li> <li>Turn that raw data into actionable insights directly related to the business’s key objectives. NO ONE will ever read a full transcript of a user interview. Always deliver the insight in an objective and engaging way.</li> <li>Whenever possible, use the voice of the customer techniques to find answers to questions that are generating internal debate. This will help the company notice that users often have a clear answer to questions that are causing long, unproductive internal discussions. </li> </ol> <blockquote class="wp-block-quote is-layout-flow wp-block-quote-is-layout-flow"> <p> If leadership doesn’t demand an experimentation mindset from all departments, very often the CRO team will be limited to gains in specific areas of the customer journey.</p> </blockquote> <h2 class="js-cro-guide-subheading gtm_heading " data-level="level1" data-menu="Solving challenges to improve business metrics" id="solving-challenges-to-improve-business-metrics" data-menu-id="solving-challenges-to-improve-business-metrics" style="text-align:left">Solving challenges to improve business metrics</h2> <p>Sometimes, the solution to what is causing users to leave takes a lot of work to implement. You might need to totally change the technology behind the solution, completely reorganize your data, or fund a new team to handle a complex connection to an external solution.</p> <p>Whenever we have recommendations like that to clients, the most important thing is to back them up with as much data as possible. Obviously, you’ll never be 100% sure it will work. But because there will be a considerable investment of resources, you have to do your homework and confirm from different data sources that this problem really exists and is costing serious money.</p> <p>An additional benefit of backing the recommendation with as much data as possible is that it increases the chance of getting approval on the needed resources.</p> <p>Another class of challenging problems is the cultural one. And it can come in many different forms. </p> <p>Like a client who is afraid of offering a money-back guarantee. Or a client that is resistant to research showing customers completely disagree with them on a key business element like value proposition or positioning.</p> <p>What tends to work in these cases is reminding the decision-maker that we agree that these changes can be risky. That’s why we are proposing an A/B Test, where we have full control over metrics, the number of users exposed to the change, and much more. We test it and if we don’t like what we see, we forget about it with minimal costs involved. But if it works, that could transform the business.</p> <blockquote class="wp-block-quote is-layout-flow wp-block-quote-is-layout-flow"> <p>We can’t run away from facing challenging problems if we are serious about testing. If we diagnose a serious disease in a patient that requires risky surgery, we gotta handle that surgery and not waste time with simple medicine.</p> </blockquote> <h2 class="js-cro-guide-subheading gtm_heading " data-level="level1" data-menu="Enhancing CRO with VWO: Experiences and benefits" id="enhancing-cro-with-vwo-experiences-and-benefits" data-menu-id="enhancing-cro-with-vwo-experiences-and-benefits" style="text-align:left">Enhancing CRO with VWO: Experiences and benefits</h2> <p>The main benefits I see from VWO are:</p> <ul class="wp-block-list"> <li>It helps speed up experimentation programs from the very early beginnings. The friendly interface and some features make it easy to quickly start testing and sharing results to get engagement.</li> <li>The integrated user research features make it easier for anyone to generate data-backed hypotheses rather than random test ideas.</li> <li>It allows you to test on almost any kind of interface, making it easier for you to scale testing scopes without constantly changing tech partners.</li> </ul> <div class="wp-block-vwo-gutenberg-vwo-protip"><div id="vwo-gutenberg"><div class="vwo-protip-section"><img decoding="async" src="https://static.wingify.com/gcp/uploads/2024/05/icon-bulb.svg" width="36" height="42" /><div><strong class="vwo-protip-heading">Pro Tip!</strong><p class="vwo-protip-content">Leverage VWO’s new AI feature to generate personalized testing ideas based on your goal for a webpage. Additionally, VWO Surveys uses AI to create relevant survey questions and summarize responses, saving you time and enhancing efficiency.</p></div></div></div></div> <h2 class="js-cro-guide-subheading gtm_heading " data-level="level1" data-menu="CRO awareness and maturity in Brazilian businesses" id="cro-awareness-and-maturity-in-brazilian-businesses" data-menu-id="cro-awareness-and-maturity-in-brazilian-businesses" style="text-align:left">CRO awareness and maturity in Brazilian businesses</h2> <p>I’d say that the general awareness is much better in Brazil than what most people from other countries think. Brazil’s maturity is growing and it’s considerably ahead of most European countries, for example.</p> <p>But of course, there’s still a lot to be done. My perception of what is happening right now is that product teams here are finally gaining more knowledge about experimentation. Most good product teams already understand its importance.</p> <figure class="wp-block-image size-full"><img decoding="async" width="800" height="605" src="https://static.wingify.com/gcp/uploads/sites/3/2024/08/4-13.jpg" alt="An illustration on CRO awareness and maturity in Brazilian businesses" class="wp-image-89487" srcset="https://static.wingify.com/gcp/uploads/sites/3/2024/08/4-13.jpg 800w, https://static.wingify.com/gcp/uploads/sites/3/2024/08/4-13.jpg?tr=w-768 768w, https://static.wingify.com/gcp/uploads/sites/3/2024/08/4-13.jpg?tr=w-640 640w, https://static.wingify.com/gcp/uploads/sites/3/2024/08/4-13.jpg?tr=w-375 375w" sizes="(max-width: 800px) 100vw, 800px" /></figure> <p>Unfortunately, most product teams are also making tragic mistakes in their approach to testing/experimentation. And very often, they don’t even notice that.</p> <p>At the top of the funnel, marketing is improving, but we still see many ‘Growth’ teams confusing simple growth hacking activities with serious testing.</p> <p>The biggest gap here is probably in statistical and test results analysis knowledge. But that is a problem in most of the US as well. </p> <p>However, the future is bright as interest in the topic is growing, and the availability of decent content and consultancy in the area is slowly growing as well.</p> <h2 class="js-cro-guide-subheading gtm_heading " data-level="level1" data-menu="Common experimentation mistakes to avoid" id="common-experimentation-mistakes-to-avoid" data-menu-id="common-experimentation-mistakes-to-avoid" style="text-align:left">Common experimentation mistakes to avoid</h2> <ul class="wp-block-list"> <li>Hiring a single CRO person and expecting them to magically transform business revenue, CAC, and digital ROI.</li> <li>Running low-powered tests and believing the exaggerated results shown in test reports.</li> <li>Not having a reliable process for running tests, from hypothesis generation to test analysis.</li> </ul> <blockquote class="wp-block-quote is-layout-flow wp-block-quote-is-layout-flow"> <p>We do often face scenarios where, for example, our point of contact might only have decision power over marketing landing pages but their real problems are on product onboarding or user retention. That’s one of the reasons why I said you can’t scale testing without leadership engagement.</p> </blockquote> <h2 class="js-cro-guide-subheading gtm_heading " data-level="level1" data-menu="Impact of AI and changing consumer behavior" id="impact-of-ai-and-changing-consumer-behavior" data-menu-id="impact-of-ai-and-changing-consumer-behavior" style="text-align:left">Impact of AI and changing consumer behavior</h2> <p>AI will make it easier to do user research. But I don’t expect a huge transformation from it. Many businesses that struggle with user research do so not because it’s hard, but because they are not interested enough. AI will also help with personalization. Let’s see if real, scalable personalization will finally stop being “the future” as it has been for the last twenty years and finally become the present.</p> <h2 class="js-cro-guide-subheading gtm_heading " data-level="level1" data-menu="Conclusion " id="conclusion" data-menu-id="conclusion" style="text-align:left">Conclusion </h2> <p>Hope you enjoyed reading the valuable answers shared by Rafael. Feel free to find inspiration and incorporate them into your CRO strategies. Stay tuned for another great interview coming soon.</p> <p>Building on the insights Rafael provided, whether you want to use AI to speed up testing or create tests based on customer research, VWO offers a comprehensive platform with user behavior analytics and experimentation tools. This all-in-one platform helps you scale your optimization program, deliver exceptional user experiences, and enhance business metrics. <a href="#request-demo">Request a demo</a> to see our team walk you through the platform’s exciting features and explain how it can achieve your testing goals.</p> <div class="has-social-placeholder has-content-area" data-url="https://vwo.com/blog/leadership-buy-in-essential-for-successful-scaling-of-testing-programs/" data-title="Leadership Buy-in Essential for Successful Scaling of Testing Programs" data-hashtags="" data-post-id="89474"></div> <div class="js-collapse-btn D(n) Jc(c) Ai(c) Pos(a) W(100%) B(-50px) Pt(100px) Pb(40px) Bg($linear-gradient-transparent) Start(0)"> <button class="Fw(600) D(f) Ai(c) M(a) Cur(p) C($color-purple) Fz($font-size-14) Bgc(t) Bd(n)"> <span>Continue Reading</span> <svg width= "14" height= "14" class= "Fxs(0) Mstart(5px) Rotate(90deg)" ><use xlink:href="#icon-arrow-right"></use></svg> </button> </div> </div>  <div class="source-author-container"> <div class="D(f) Flw(w) Ai(c) Mt(50px)"> <h5 class="M(0) Mend(20px) Fz($font-size-14) Fw(600)">Categories: </h5> <div class="D(f) Flw(w)"> <a href="https://vwo.com/blog/conversion-rate-optimization/" class="Bgc($color-blue-light-1) Bgc($color-blue-light-2):h C($color-black-light-3) P(10px) M(5px) Bdrs(4px) Fz($font-size-12) Fw(500) Td(n)"> Conversion Rate Optimization </a> </div> </div>  <div class="Mt(60px)"> <div class="D(f) Ai(c)"> <div class="Mend(10px) Fxs(0)"> <img src="https://static.wingify.com/gcp/uploads/sites/3/2022/11/WhatsApp-Image-2022-11-09-at-4.12.01-PM-150x150.jpeg" srcset="https://static.wingify.com/gcp/uploads/sites/3/2022/11/WhatsApp-Image-2022-11-09-at-4.12.01-PM-150x150.jpeg 1x, https://static.wingify.com/gcp/uploads/sites/3/2022/11/WhatsApp-Image-2022-11-09-at-4.12.01-PM-150x150.jpeg 2x" alt= "Pratyusha Guha" width= "60" height= "60" class= "D(b) Bdrs(50%)" data-gravatar= "1" data-host="" /> </div> <div> <a href="https://vwo.com/blog/author/pratyushaguha/" class="M(0) Fz($font-size-18) Td(n) Fw(600) C($color-new-font-dark) C($color-purple):h D(ib)" rel="noopener">Pratyusha Guha</a> <small class="D(b) Fz($font-size-13)">Hi, I’m Pratyusha Guha, associate manager - content marketing at VWO. For the past 5 years, I've written B2B content for various brands. My entry into CRO was through writing content about eCommerce optimization. Currently, I've broadened my expertise to write about conversion optimization across various industries, including SaaS, travel, e-learning, and more. I'm fascinated by user experience, and I enjoy writing content that empathizes with readers and helps them solve challenges. If you'd like to talk about life or just need a non-judgmental ear, I'm here to listen.</small> </div> </div> </div>  </div>  </article> </div>  <div class="Pos(st) W(225px) End(0) T(100px) D(n) D(b)--md"> <div class="D(f)--md Flw(w) Gp(10px) Mb(50px)"> <span class="W(100%) Tt(u) Fz($font-size-12) Fw(700) D(ib)"> Share </span> <a href="mailto:?subject=Leadership%20Buy-in%20Essential%20for%20Successful%20Scaling%20of%20Testing%20Programs&body=https%3A%2F%2Fvwo.com%2Fblog%2Fleadership-buy-in-essential-for-successful-scaling-of-testing-programs%2F" class="Td(n) D(f) Ai(c) Jc(c) H(40px) W(40px) Bdrs(50%) C(inh) Bdw(1px) Bds(s) Bdc(inh) Bdc(inh):h C($color-purple):h" rel="nofollow noopener"> <svg width= "18" height= "14" ><use xlink:href="#icon-email"></use></svg></a> <a 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Now you…</p> </div> <a href="https://vwo.com/blog/understanding-website-personalization-examples-to-help-you-get-started/" class="pink-common-link "> <span>Read More</span> </a> </div> <div class="Fz(12px) C($color-blue-dark-1)"> <div class="D(f) Ai(c)"> <div class="Lh(n) Mend(10px) Fxs(0)"> <img src="https://static.wingify.com/gcp/uploads/2024/03/niti-image.jpg?tr=w-30,h-30" srcset="https://static.wingify.com/gcp/uploads/2024/03/niti-image.jpg?tr=w-30,h-30 1x, https://static.wingify.com/gcp/uploads/2024/03/niti-image.jpg?tr=w-60,h-60 2x" alt= "Niti Sharma" width= "30" height= "30" class= "Bdrs(50%)" data-gravatar= "" data-host="" /> </div> <div> <p class="M(0)"> Niti Sharma</p> <small class="C($color-grey-dark) Fz(11px)">7 Min Read</small> </div> </div> </div> </div> </div> </div>  <div class="W(4/12)--md W(6/12)--sm W(100%) Fxs(0) Pend(20px)--xs Pb(30px) Bxz(bb)" id="post-82772"> <div class="Bdw(1px) Bdrs(3px) Bds(s) Bdc($color-grey-1) D(f) Fxd(c) H(100%) Pos(r) post-tile Bxsh($box-shadow-black):h Trsp(a) Trsdu(0.5s) TranslateY(-5px):h"> <div class="Pos(r) Ov(h) H(190px) Fxs(0)"> <img class="D(b) Miw(100%) Mt(-30px)" src="https://static.wingify.com/gcp/uploads/sites/3/2023/09/Feature-image-How-to-use-experience-analytics-to-reduce-your-apps-churn-rate.png?tr=h-600" alt="How to Use Experience Analytics to Reduce Your App’s Churn Rate" srcset ="https://static.wingify.com/gcp/uploads/sites/3/2023/09/Feature-image-How-to-use-experience-analytics-to-reduce-your-apps-churn-rate.png?tr=h-600 1x, https://static.wingify.com/gcp/uploads/sites/3/2023/09/Feature-image-How-to-use-experience-analytics-to-reduce-your-apps-churn-rate.png?tr=h-1200 2x"/> </div> <div class="D(f) Fxd(c) Jc(sb) P(30px) H(100%)"> <div class="Mb(30px)"> <h2 class="M(0) Fz($font-size-22) Fw(700)"><a href="https://vwo.com/blog/how-to-use-experience-analytics-to-reduce-your-apps-churn-rate/" class="Td(n) C(inh) D(ib) post-tile:h_C($color-purple)">How to Use Experience Analytics to Reduce Your App’s Churn Rate</a></h2> <div class="Fz($font-size-16) C($color-grey-light-1)"> <p>If you’re a product manager and believe that you’ve created an app that your audience…</p> </div> <a href="https://vwo.com/blog/how-to-use-experience-analytics-to-reduce-your-apps-churn-rate/" class="pink-common-link "> <span>Read More</span> </a> </div> <div class="Fz(12px) C($color-blue-dark-1)"> <div class="D(f) Ai(c)"> <div class="Lh(n) Mend(10px) Fxs(0)"> <img src="https://static.wingify.com/gcp/uploads/sites/3/2022/11/WhatsApp-Image-2022-11-09-at-4.12.01-PM-150x150.jpeg" srcset="https://static.wingify.com/gcp/uploads/sites/3/2022/11/WhatsApp-Image-2022-11-09-at-4.12.01-PM-150x150.jpeg 1x, https://static.wingify.com/gcp/uploads/sites/3/2022/11/WhatsApp-Image-2022-11-09-at-4.12.01-PM-150x150.jpeg 2x" alt= "Pratyusha Guha" width= "30" height= "30" class= "Bdrs(50%)" data-gravatar= "1" data-host="" /> </div> <div> <p class="M(0)"> Pratyusha Guha</p> <small class="C($color-grey-dark) Fz(11px)">14 Min Read</small> </div> </div> </div> </div> </div> </div> </div></div><section class="cta-blue-section Bgc($color-purple-1)"> <div class="Py(90px)--md Py(70px) Maw(1200px) Mx(a) Px(20px)"> <div class="Ta(c) C($color-white)"> <h2 class="Mt(0) Fz($font-size-36)--md Fz($font-size-30) Fw(800) Lh($line-height-big-headings)"> Deliver great experiences. 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id="modal-contact-us-cu-lname" data-qa="modal-contact-us-cu-lname" placeholder="Last Name" required/> <div class="C($color-red) Fz($font-size-12) Trsp($Op) Trsdu(0.15s) Op(0) invalid-input+Op(1) invalid-reason">Invalid Last Name</div> </div> </div> <div class="Mb(5px)"> <label class="Fz($font-size-13) Fw(600) Tt(n)" for="modal-contact-us-cu-email">Business Email: <sup>*</sup> </label> <input class="input-text W(100%)" type="email" name="email" id="modal-contact-us-cu-email" data-qa="modal-contact-us-cu-email" placeholder="name@yourcompany.com" required /> <div class="C($color-red) Fz($font-size-12) Trsp($Op) Trsdu(0.15s) Op(0) invalid-input+Op(1) invalid-reason">Invalid Email</div> </div> <div class="Mb(5px)"> <label class="Fz($font-size-13) Fw(600) Tt(n)" for="modal-contact-us-cu-phone">Phone Number: <sup>*</sup> </label> <input class="input-text W(100%) js-phone" type="tel" name="phone" id="modal-contact-us-cu-phone" data-qa="modal-contact-us-cu-phone" required aria-required="true"/> <div class="C($color-red) Fz($font-size-12) Trsp($Op) Trsdu(0.15s) Op(0) invalid-input+Op(1) invalid-reason">Invalid Phone Number</div> </div> <div class="Mb(5px) hide-contact-select-field_Hidden"> <label class="Fz($font-size-13) Fw(600) Tt(n)" for="modal-contact-us-cu-enquiry">Nature of enquiry: <sup>*</sup></label> <div class="Pos(r)"> <select name="enquiry-nature" class="input-text W(100%) js-enquiry-nature Cur(p)" id="modal-contact-us-cu-enquiry" data-qa="modal-contact-us-cu-enquiry"> <option selected value="sales-enquiry">Sales enquiry</option> <option value="technical-support">Technical support</option> <option value="other">Other</option> </select> <div class="Pos(a) T(50%) End(20px) TranslateY(-50%) Pe(n)"> <svg width= "12" height= "12" class= "D(b)" ><use xlink:href="#icon-chevron-down"></use></svg> </div> </div> <div class="C($color-red) Fz($font-size-12) Trsp($Op) Trsdu(0.15s) Op(0) invalid-input+Op(1) invalid-reason">Invalid select enquiry</div> </div> <div class="Mb(5px)"> <label class="Fz($font-size-13) Fw(600) Tt(n)" for="modal-contact-us-cu-message">Message: <sup>*</sup> </label> <textarea class="input-text W(100%)" id="modal-contact-us-cu-message" name="message" required rows="3" data-qa="modal-contact-us-cu-message"></textarea> <div class="C($color-red) Fz($font-size-12) Trsp($Op) Trsdu(0.15s) Op(0) invalid-input+Op(1) invalid-reason">Invalid message</div> </div> <div class="D(f) Ai(b) "> <input class="Cur(p) Flxs(0) M(0) Pos(r) T(2px)" type="checkbox" name="gdpr_consent_checkbox" id="modal-contact-us-195cu-gdpr-consent-checkbox" value="true" data-qa="modal-contact-us-gdpr-consent-checkbox"/> <label for="modal-contact-us-195cu-gdpr-consent-checkbox" class="Ta(start) Cur(p) Fz($font-size-12) Mstart(10px) Us(n)"> I agree to VWO's <a class="C($color-blue) white_C($color-white)" href="https://vwo.com/privacy-policy/" target="_blank">Privacy Policy</a> & <a href="https://vwo.com/terms/" class="C($color-blue) white_C($color-white)" target="_blank">Terms</a> </label> </div> <div class="Mt(10px)"> <button type="submit" disabled class="button button--disabled-primary W(100%) btn-modal-form-submit" data-qa="modal-contact-us-cu-form-submit">Submit</button> </div> <input type="hidden" value="" name="referral_code" data-qa="modal-contact-us-cu-referral-code"/> <input type="hidden" value="" name="utm_source" data-qa="modal-contact-us-cu-utm-source"/> <input type="hidden" value="" name="utm_campaign" data-qa="modal-contact-us-cu-utm-campaign"/> <input type="hidden" value="" name="utm_medium" data-qa="modal-contact-us-cu-utm-medium"/> <input type="hidden" value="" name="utm_content" data-qa="modal-contact-us-cu-utm-content" /> <input type="hidden" value="" name="utm_term" data-qa="modal-contact-us-cu-utm-term" /> <input type="hidden" value="https://vwo.com/opt-out" name="ads_url" /> <input type="hidden" value="1732483095" name="ads_timestamp" /> <input type="hidden" value="direct" name="ads_source" /> <input type="hidden" value="" name="ads_user_id" /> <input type="hidden" value="" name="ads_referer" /> </form> <div class="Ta(c) Bd Bdc($color-red) Bdrs(3px) Mx(40px) My(20px) C($color-red) Bgc($color-blue-dark-1) P(10px) error-message hide"></div> <div class="Mih(300px)--md success-message Fz($font-size-20) Ta(c) js-form-success-msg submission-success_D(f) Fld(c) Jc(c) D(n) " > <h5 class="C($color-blue) Mt(0) Mb(20px) Fz(32px)" aria-level="3">Thank you for writing to us!</h5> <p class="Fz($font-size-16)"> One of our representatives will get in touch with you shortly. </p> </div> </div> </div> </div> </div> </div> </div> <form id="mktoForm_1043" class="marketo-forms" style="display:none"></form> <div class="js-modal modal-as-page_Pt(70px) modal-as-page_Pt(100px)--md Pos(f) Start(0) T(0) End(0) B(0) Ov(a) D(n) modal-as-page_D(b) modal-as-page_Pos(s) Z(10) Ta(c)" id="modal-free-trial" tabindex="-1" role="dialog" data-mktoid="1043" aria-labelledby="modal-free-trial"> <div class="js-modal-mask Pos(f) T(0) B(0) Start(0) End(0) Bgc($color-black)"></div> <div class="js-modal-box Pos(r) modal-as-page_My(0) My(50px)--sm Mx(a) Bgc($color-white) D(b)--sm D(f) Fld(c) Ai(c) Jc(c) Ta(start) Bxsh($box-shadow-navigation-bottom) Maw(95%)--sm W(600px)--md W(100%) H(a)--sm H(100%) Bdrs(3px)"> <button type="button" class="js-close-modal modal-as-page_D(n) Fxs(0) Cur(p) C($color-dark-grey) Bg(n) Bd(n) P(0) M(0) Pos(a) End(20px)--xs T(20px)--xs T(10px) End(10px)" aria-label="Close modal" title="Close modal"> <svg width= "20" height= "20" ><use xlink:href="#icon-close"></use></svg> </button> <div> <div class="P(40px) Mih(450px) Bxz(bb) D(f) Fld(c) Jc(c)"> <div> <div class="D(n)--sm Ta(c) Mb(30px)"> <a href="https://vwo.com/" title="VWO Logo" class="D(ib)"> <img src="https://static.wingify.com/gcp/images/vwo-logo-color.svg" alt="VWO Logo" width="107" height="36" class="Va(m)"/> </a> </div> <div class="js-free-trial-form-step1-container js-step1-container"> <div class="Ta(c) Mb(40px) submission-success_D(n)"> <h4 class="M(0) Fw(600) Fz($font-size-30)--xs Fz($font-size-20)" aria-level="2"> Signup for a full-featured trial </h4> <p class="js-description M(0) Fz($font-size-12)"> Free for <span class="js-ft-duration">30</span> days. No credit card required </p> </div> <form class="js_form_step1 submission-success_D(n) " id="modal-free-trial-signup-form-step1" method="post" action="/wp-json/action/start-free-trial" data-formtype="free-trial-step1" novalidate onsubmit="return form.validateForm.call(this, event)" data-event-on-submit="modal-free-trial-submit" data-event-on-error="modal-free-trial-error" data-event-on-success="modal-free-trial-success" data-qa="modal-su-form" data-mkfid="1021"> <div class="Mb(5px)"> <label for="modal-v1-step1-email" class="Fz(13px) Fw(600) Tt(n)">Business Email </label> <input class="W(100%) Py(14px) input-text" placeholder="name@yourcompany.com" type="email" id="modal-v1-step1-email" name="email" data-qa="modal-su-step1-v1-email" required /> <div class="C($color-red) Fz($font-size-12) Trsp($Op) Trsdu(0.15s) Op(0) invalid-input+Op(1) invalid-reason">Invalid Email</div> </div> <div class="D(f) Ai(b) "> <input class="Cur(p) Flxs(0) M(0) Pos(r) T(2px)" type="checkbox" name="gdpr_consent_checkbox" id="modal-55cu-gdpr-consent-checkbox" value="true" data-qa="modal-gdpr-consent-checkbox"/> <label for="modal-55cu-gdpr-consent-checkbox" class="Ta(start) Cur(p) Fz($font-size-12) Mstart(10px) Us(n)"> I agree to VWO's <a class="C($color-blue) white_C($color-white)" href="https://vwo.com/privacy-policy/" target="_blank">Privacy Policy</a> & <a href="https://vwo.com/terms/" class="C($color-blue) white_C($color-white)" target="_blank">Terms</a> </label> </div> <div class="Mt(10px) Ta(c)"> <button type="submit" disabled class="button button--disabled-primary W(100%) btn-modal-form-submit" data-qa="modal-su-submit">Start Now</button> </div> <input type="hidden" value="" name="trialDuration" data-qa="modal--v1-duration"/> <input type="hidden" value="" name="tld" data-qa="modal--tld"/> <input type="hidden" value="FREE" name="plan" data-qa="modal--v1-plan"/> <input type="hidden" value="" name="form_id" data-qa="modal--v1-form-id"/> <input type="hidden" value="" name="ga_client_id" data-qa="modal--ga-client-id"/> <input type="text" name="ft_wingifyvwo" style="display: none;"> <input type="hidden" value="" name="LeadForProduct"/> <input type="hidden" value="" name="referral_code" data-qa="modal-referral-code"/> <input type="hidden" value="" name="utm_source" data-qa="modal-utm-source"/> <input type="hidden" value="" name="utm_campaign" data-qa="modal-utm-campaign"/> <input type="hidden" value="" name="utm_medium" data-qa="modal-utm-medium"/> <input type="hidden" value="" name="utm_content" data-qa="modal-utm-content" /> <input type="hidden" value="" name="utm_term" data-qa="modal-utm-term" /> <input type="hidden" value="false" name="subscription_type" data-qa="modal-subscription-type" > <input type="hidden" value="https://vwo.com/opt-out" name="ads_url" /> <input type="hidden" value="1732483095" name="ads_timestamp" /> <input type="hidden" value="direct" name="ads_source" /> <input type="hidden" value="" name="ads_user_id" /> <input type="hidden" value="" name="ads_referer" /> </form> <div class="Ta(c) Bd Bdc($color-red) Bdrs(3px) Mx(40px) My(20px) C($color-red) Bgc(#ffeded) P(10px) error-message hide submission-success_D(n)"></div> <div class="js-free-trial-step1-success-message submission-success_D(b) D(n) Ta(c)"> </div> </div><div class="js-free-trial-form-step2-container js-step2-container Mih(510px)--md D(n)"> <div class="Ta(c) Mb(24px) submission-success_D(n)"> <h4 class="M(0) Fw(600) Fz($font-size-24)--sm Fz($font-size-20)" aria-level="2"> Set up your password to get started </h4> </div> <form id="modal-free-trial-signup-form-step2" method="post" action="/wp-json/action/free-trial" class="submission-success_D(n) js_form_step2 " data-formtype="free-trial-step2" novalidate onsubmit="return form.validateForm.call(this, event)" data-event-on-submit="modal-free-trial-step2-submit" data-event-on-error="modal-free-trial-step2-error" data-event-on-success="modal-free-trial-step2-success" data-qa="modal-su-form" data-mkfid="1609"> <div class="Mb(15px) js-ft-step2-email-container"> <label for="modal-v1-step2-email" class="Fz(13px) Fw(600) Tt(n)">Business Email <sup>*</sup></label> <input class="W(100%) Py(14px) input-text Pe(n)" placeholder="name@yourcompany.com" type="email" id="modal-v1-step2-email" name="email" data-qa="modal-su-step2-v1-email" required readonly /> <div class="C($color-red) Fz($font-size-11) Trsp($Op) Trsdu(0.15s) Op(0) invalid-input+Op(1) invalid-reason">Invalid Email</div> </div> <div> <div class="D(f)--md Jc(sb)--md Mb(15px)"> <div class="W(48%)--md form-item"> <label for="modal-v1-fname" class="Fz(13px) Fw(600) Tt(n)">First Name <sup>*</sup></label> <input class="W(100%) Py(14px) input-text" placeholder="First Name" type="text" id="modal-v1-fname" name="first_name" data-qa="modal-su-v1-fname" required /> <div class="C($color-red) Fz($font-size-11) Trsp($Op) Trsdu(0.15s) Op(0) invalid-input+Op(1) invalid-reason">Invalid First Name</div> </div> <div class="W(48%)--md form-item"> <label for="modal-v1-lname" class="Fz(13px) Fw(600) Tt(n)">Last Name <sup>*</sup></label> <input class="W(100%) Py(14px) input-text" placeholder="Last Name" type="text" id="modal-v1-lname" name="last_name" data-qa="modal-su-v1-lname" required /> <div class="C($color-red) Fz($font-size-11) Trsp($Op) Trsdu(0.15s) Op(0) invalid-input+Op(1) invalid-reason">Invalid Last Name</div> </div> </div> <div class="Mb(15px)"> <label for="modal-v1-pnumber" class="Fz(13px) Fw(600) Tt(n)" >Phone Number <sup>*</sup> </label> <input class="W(100%) Py(14px) input-text js-phone" type="tel" id="modal-v1-pnumber" name="phone" data-qa="modal-su-v1-pnumber" required /> <div class="C($color-red) Fz($font-size-11) Trsp($Op) Trsdu(0.15s) Op(0) invalid-input+Op(1) invalid-reason">Invalid Phone Number</div> </div> <div class="Mb(15px)"> <label for="modal-v1-pwd" class="Fz(13px) Fw(600) Tt(n)" >Password <sup>*</sup> </label> <input class="W(100%) Py(14px) input-text atomic-password" type="password" id="modal-v1-pwd" name="password" data-qa="modal-su-v1-pwd" required /> <div class="C($color-red) Fz($font-size-11) Trsp($Op) Trsdu(0.15s) Op(0) invalid-input+Op(1) invalid-reason">Password</div> </div> <div class="Mb(15px)"> <h4 class="Fz($font-size-13) Fw(500) Tt(n) Mb(8px) Mt(0)"> What are you looking to optimize?* </h4> <div class="js-product-checkboxes D(f) Flw(w) Gp(20px)--md"> <div class="W(a)--md W(100%) P(5px) Bxz(bb)"> <label class="label__product-icon prod-hover"> <input class="M(0) Cur(p)" type="checkbox" name="which_areas_would_you_like_to_optimize[]" value="Website"> <span class="Fz($font-size-13) Fw(500)">🌐 Websites</span> </label> </div> <div class="W(a)--md W(100%) P(5px) Bxz(bb)"> <label class="label__product-icon prod-hover"> <input class="M(0) Cur(p)" type="checkbox" name="which_areas_would_you_like_to_optimize[]" value="Mobile app"> <span class="Fz($font-size-13) Fw(500)">📱 Mobile Apps</span> </label> </div> <div class="W(a)--md W(100%) P(5px) Bxz(bb)"> <label class="label__product-icon prod-hover"> <input class="M(0) Cur(p)" type="checkbox" name="which_areas_would_you_like_to_optimize[]" value="Feature Releases"> <span class="Fz($font-size-13) Fw(500)">🚀 Feature Releases</span> </label> </div> </div> <div class="C($color-red) Fz($font-size-11) Trsp($Op) Trsdu(0.15s) Op(0) invalid-input+Op(1) invalid-reason">A value for this field is required.</div> </div> <div class="Mb(30px)"> <h4 class="Fz($font-size-13) Fw(500) D(ib) Mb(8px) Mt(0)"> Select optimization capabilities you like to explore </h4> <div> <div class="D(f) Flw(w)"> <div class="P(5px) W(6/12)--md W(12/12) Bxz(bb)"> <label class="D(f) Ai(b) Gp(10px) Fz($font-size-13) Fw(500) Cur(p)"> <input class="M(0) Pos(r) T(2px) Cur(p)" type="checkbox" name="how_would_you_like_to_optimize[]" value="Analyze visitor behavior"> Analyze visitor behavior </label> </div> <div class="P(5px) W(6/12)--md W(12/12) Bxz(bb)"> <label class="D(f) Ai(b) Gp(10px) Fz($font-size-13) Fw(500) Cur(p)"> <input class="M(0) Pos(r) T(2px) Cur(p)" type="checkbox" name="how_would_you_like_to_optimize[]" value="Design and run experiments"> Design and run experiments </label> </div> <div class="P(5px) W(6/12)--md W(12/12) Bxz(bb)"> <label class="D(f) Ai(b) Gp(10px) Fz($font-size-13) Fw(500) Cur(p)"> <input class="M(0) Pos(r) T(2px) Cur(p)" type="checkbox" name="how_would_you_like_to_optimize[]" value="Personalize visitor experiences"> Personalize visitor experiences </label> </div> <div class="P(5px) W(6/12)--md W(12/12) Bxz(bb)"> <label class="D(f) Ai(b) Gp(10px) Fz($font-size-13) Fw(500) Cur(p)"> <input class="M(0) Pos(r) T(2px) Cur(p)" type="checkbox" name="how_would_you_like_to_optimize[]" value="Rollout and rollback features"> Rollout and rollback features </label> </div> </div> </div> </div> </div> <div class="D(f) Ai(b) "> <input class="Cur(p) Flxs(0) M(0) Pos(r) T(2px)" type="checkbox" name="gdpr_consent_checkbox" id="modal-763cu-gdpr-consent-checkbox" value="true" data-qa="modal-gdpr-consent-checkbox"/> <label for="modal-763cu-gdpr-consent-checkbox" class="Ta(start) Cur(p) Fz($font-size-12) Mstart(10px) Us(n)"> I agree to VWO's <a class="C($color-blue) white_C($color-white)" href="https://vwo.com/privacy-policy/" target="_blank">Privacy Policy</a> & <a href="https://vwo.com/terms/" class="C($color-blue) white_C($color-white)" target="_blank">Terms</a> </label> </div> <div class="Mt(10px) Ta(c)"> <button type="submit" class="button btn-modal-form-submit W(100%)" data-qa="modal-su-submit">Create Account</button>  </div> <input type="hidden" value="" name="trialDuration" data-qa="modal--v1-duration"/> <input type="hidden" value="" name="tld" data-qa="modal--tld"/> <input type="hidden" value="FREE" name="plan" data-qa="modal--v1-plan"/> <input type="hidden" value="" name="form_id" data-qa="modal--v1-form-id"/> <input type="hidden" value="" name="ga_client_id" data-qa="modal--ga-client-id"/> <input type="hidden" value="" name="LeadForProduct"/> <input type="hidden" value="" name="ListSource"> <input type="hidden" value="" name="referral_code" data-qa="modal-referral-code"/> <input type="hidden" value="" name="utm_source" data-qa="modal-utm-source"/> <input type="hidden" value="" name="utm_campaign" data-qa="modal-utm-campaign"/> <input type="hidden" value="" name="utm_medium" data-qa="modal-utm-medium"/> <input type="hidden" value="" name="utm_content" data-qa="modal-utm-content" /> <input type="hidden" value="" name="utm_term" data-qa="modal-utm-term" /> <input type="hidden" value="false" name="subscription_type" data-qa="modal-subscription-type" > <input type="hidden" value="https://vwo.com/opt-out" name="ads_url" /> <input type="hidden" value="1732483095" name="ads_timestamp" /> <input type="hidden" value="direct" name="ads_source" /> <input type="hidden" value="" name="ads_user_id" /> <input type="hidden" value="" name="ads_referer" /> </form> <div class="Ta(c) Bd Bdc($color-red) Bdrs(3px) Mx(40px) My(20px) C($color-red) Bgc(#ffeded) P(10px) error-message hide submission-success_D(n)"></div> <div class="js-free-trial-step2-success-message submission-success_D(b) D(n) Ta(c)"> <div class="Fz($font-size-16) D(f) Fld(c) Jc(sa)"> <div class="Mb(120px)--md Mb(60px)"> <div class="Mb(80px) D(b)--sm D(n) logo"> <img alt="VWO Logo" src="https://static.wingify.com/gcp/images/vwo-logo-color.svg" width="67" height="30"> </div> <div class="D(f) Fld(c) Jc(c) Ta(c) Ai(c) Mt(20px) middle-xs center-md mt-20"> <div class="loader Mb(40px)"> <span class="dot pulse pulse__one"></span> <span class="dot pulse pulse__two"></span> <span class="dot pulse pulse__three"></span> </div> <span class="Fz($font-size-24) Fw(700)" id="modal--thankyou-message-heading">VWO is setting up your account</span> </div> <div class="Ta(c) Mt(10px)">We've sent a message to <span class="nls_protected C($color-blue) js-post-form-user-email"> yourmail@domain.com </span> with instructions to verify your account.</div> </div> <div> <div class="Fw(700) My(10px)">Can't find the mail?</div> <div>Check your spam, junk or secondary inboxes.</div> <div>Still can't find it? Let us know at <a class="C($color-blue)" href="mailto:support@vwo.com">support@vwo.com</a></div> </div> </div> </div> </div> </div> </div> </div> </div> </div> <form id="mktoForm_1021" class="marketo-forms" style="display:none;"></form> <form id="mktoForm_1609" class="marketo-forms" style="display:none;"></form> <div data-lenis-prevent class="js-modal js-request-demo-extended-wrapper Pos(f) Start(0) T(0) End(0) B(0) Ov(a) D(n) modal-as-page_D(b) modal-as-page_Pos(s) modal_as_page_Bgc($color-white) Z(10) Ta(c)--md Ta(start)" id="modal-request-demo-extended" tabindex="-1" role="dialog" data-mktoid="1043" aria-labelledby="modal-request-demo-extended"> <div class="js-modal-mask Pos(f) T(0) B(0) Start(0) End(0) Bgc($color-black)"></div> <div class="js-modal-box Bgc($color-white) Mx(a) My(50px)--md My(0) Maw(95%) W(1100px)--md W(a) Bdrs(3px)"> <div class="D(f) Jc(sb) P(20px) P(0)--md D(b)--md"> <button type="button" class="js-close-modal modal-as-page_D(n) Fxs(0) Cur(p) C($color-dark-grey) C($color-black):h D(f) Ai(c) Jc(c) Bgc($color-white) W(40px) H(40px) Bdrs(50%) Bd(n) P(0) End(20px) Pos(a)--md T(20px) Z(2)" aria-label="Close modal" title="Close modal"> <svg width= "20" height= "20" ><use xlink:href="#icon-close"></use></svg> </button> </div> <div class="Pos(a)--md Z(1) W(100%) D(f)"> <div class="W(6/12)--md M(a) Ta(c)"> <p class="js-meeting-confirmation js-meeting-confirmation-in-form D(n) C($color-green-new-1) Bgc($color-green-light-1) Bdrs(3px) Bdw(1px) Bdc($color-green-new-1) Bds(da) Py(10px) Px(15px) Mt(24px)"> <svg width= "20" height= "20" class= "Mend(8px) Va(m)" ><use xlink:href="#icon-calendar"></use></svg> Awesome! Your meeting is confirmed for <span class="js-meeting-date Fw(600)"></span> at <span class="js-meeting-time Fw(600)"></span> </p> <p class="js-first-demo-confirmation D(n) C($color-green-new-1) Bgc($color-green-light-1) Bdrs(3px) Bdw(1px) Bdc($color-green-new-1) Bds(da) Py(10px) Px(15px) Mt(24px)"> <svg width= "20" height= "20" class= "Mend(8px) Va(m)" ><use xlink:href="#icon-right-check"></use></svg> Thank you, <span class="js-demo-final-screen-username"></span> for sharing your details. </p> </div> <div class="W(4/12) D(n) D(b)--md Maw(430px)"></div> </div> <div class="Bgc($color-white) Ta(start) Mah(100%) Ov(a)"> <div class="D(f)--md Jc(sb)"> <div class="M(a) P(20px) Bxz(bb) W(8/12)--md Maw(900px)--md M(a)"> <div class="Pos(r) Mih(700px)--xs Mih(100vh) Ovx(h)"> <div class="Ta(c) Bd Bdc($color-red) Bdrs(3px) Mx(40px) C($color-red) Bgc(#ffeded) P(10px) error-message hide"></div> <form class="active-transition submission-success_D(n) Maw(580px) Mx(a) My(20px) Pos(s) W(100%)" id="modal-req-demo-extended-form" method="post" action="/wp-json/action/request-demo-extended" name="demo-form" novalidate onsubmit="return form.validateForm.call(this, event)" data-event-on-submit="modal-request-demo-submit" data-event-on-error="modal-request-demo-error" data-event-on-success="modal-request-demo-success" data-qa="modal-req-demo-extended-rd-form" data-mkfid="1041"> <div class="P(0)--md P(20px)"> <div class="Mb(25px)"> <h4 class="Fz($font-size-30)--md Fz($font-size-24) Lh($line-height-big-headings) Fw(700) M(0)" aria-level="2"> Hi 👋 Let's schedule your demo </h4> <p class="Fz($font-size-14) M(0) C(#4e5963)">To begin, tell us a bit about yourself </p> </div> <div class="D(f)--md Jc(sb)--md Mb(15px)"> <div class="W(48%)--md form-item Mb(20px) Mb(0)--md"> <label class="Fz($font-size-13) Fw(500) Tt(n) D(ib) Mb(8px)" for="modal-req-demo-extended-v1-fname">First Name* </label> <input class="W(100%) input-text input-text--large" type="text" id="modal-req-demo-extended-v1-fname" name="first_name" data-qa="modal-req-demo-extended-rd-v1-fname" required /> <div class="C($color-red) Fz(11px) Trsp($Op) Trsdu(0.15s) Op(0) invalid-input+Op(1) invalid-reason">Invalid First Name</div> </div> <div class="W(48%)--md form-item"> <label class="Fz($font-size-13) Fw(500) Tt(n) D(ib) Mb(8px)" for="modal-req-demo-extended-v1-lname">Last Name* </label> <input class="W(100%) input-text input-text--large" type="text" id="modal-req-demo-extended-v1-lname" name="last_name" data-qa="modal-req-demo-extended-rd-v1-lname" required /> <div class="C($color-red) Fz(11px) Trsp($Op) Trsdu(0.15s) Op(0) invalid-input+Op(1) invalid-reason">Invalid Last Name</div> </div> </div> <div class="Mb(15px)"> <label class="Fz($font-size-13) Fw(500) Tt(n) D(ib) Mb(8px)" for="modal-req-demo-extended-v1-email">Business Email* </label> <input class="W(100%) input-text input-text--large" placeholder="email@business.com" type="email" id="modal-req-demo-extended-v1-email" name="email" data-qa="modal-req-demo-extended-rd-v1-email" required /> <div class="C($color-red) Fz(11px) Trsp($Op) Trsdu(0.15s) Op(0) invalid-input+Op(1) invalid-reason">Invalid Email</div> </div> <div class="Mb(15px)"> <label class="Fz($font-size-13) Fw(500) Tt(n) D(ib) Mb(8px)" for="modal-req-demo-extended-v1-pnumber">Phone Number* </label> <input class="W(100%) input-text input-text--large js-phone" type="tel" id="modal-req-demo-extended-v1-pnumber" name="phone" data-qa="modal-req-demo-extended-rd-v1-pnumber" required /> <div class="C($color-red) Fz(11px) Trsp($Op) Trsdu(0.15s) Op(0) invalid-input+Op(1) invalid-reason">Invalid Phone Number</div> </div> <div class="Mb(15px)"> <h4 class="Fz($font-size-13) Fw(500) Tt(n) Mb(8px) Mt(0)"> What are you looking to optimize?* </h4> <div class="js-product-checkboxes Mb(5px) D(f) Flw(w) Gp(20px)--md"> <div class="W(a)--md W(100%) P(5px) Bxz(bb)"> <label class="label__product-icon prod-hover"> <input class="M(0) Cur(p)" type="checkbox" name="which_areas_would_you_like_to_optimize[]" value="Website"> <span class="Fz($font-size-13) Fw(500)">🌐 Websites</span> </label> </div> <div class="W(a)--md W(100%) P(5px) Bxz(bb)"> <label class="label__product-icon prod-hover"> <input class="M(0) Cur(p)" type="checkbox" name="which_areas_would_you_like_to_optimize[]" value="Mobile app"> <span class="Fz($font-size-13) Fw(500)">📱 Mobile Apps</span> </label> </div> <div class="W(a)--md W(100%) P(5px) Bxz(bb)"> <label class="label__product-icon prod-hover"> <input class="M(0) Cur(p)" type="checkbox" name="which_areas_would_you_like_to_optimize[]" value="Feature Releases"> <span class="Fz($font-size-13) Fw(500)">🚀 Feature Releases</span> </label> </div> </div> <div class="C($color-red) Fz(11px) Trsp($Op) Trsdu(0.15s) Op(0) invalid-input+Op(1) invalid-reason">A value for this field is required.</div> </div> <div class="Mb(30px)"> <h4 class="Fz($font-size-13) Fw(500) D(ib) Mb(8px) Mt(0)"> Select optimization capabilities you like to explore </h4> <div> <div class="D(f) Flw(w)"> <div class="P(5px) W(6/12)--md W(12/12) Bxz(bb)"> <label class="D(f) Ai(b) Gp(10px) Fz($font-size-13) Fw(500) Cur(p)"> <input class="M(0) Pos(r) T(2px) Cur(p)" type="checkbox" name="how_would_you_like_to_optimize[]" value="Analyze visitor behavior"> Analyze visitor behavior </label> </div> <div class="P(5px) W(6/12)--md W(12/12) Bxz(bb)"> <label class="D(f) Ai(b) Gp(10px) Fz($font-size-13) Fw(500) Cur(p)"> <input class="M(0) Pos(r) T(2px) Cur(p)" type="checkbox" name="how_would_you_like_to_optimize[]" value="Design and run experiments"> Design and run experiments </label> </div> <div class="P(5px) W(6/12)--md W(12/12) Bxz(bb)"> <label class="D(f) Ai(b) Gp(10px) Fz($font-size-13) Fw(500) Cur(p)"> <input class="M(0) Pos(r) T(2px) Cur(p)" type="checkbox" name="how_would_you_like_to_optimize[]" value="Personalize visitor experiences"> Personalize visitor experiences </label> </div> <div class="P(5px) W(6/12)--md W(12/12) Bxz(bb)"> <label class="D(f) Ai(b) Gp(10px) Fz($font-size-13) Fw(500) Cur(p)"> <input class="M(0) Pos(r) T(2px) Cur(p)" type="checkbox" name="how_would_you_like_to_optimize[]" value="Rollout and rollback features"> Rollout and rollback features </label> </div> </div> </div> </div> <div class="D(f) Ai(b) "> <input class="Cur(p) Flxs(0) M(0) Pos(r) T(2px)" type="checkbox" name="gdpr_consent_checkbox" id="modal-req-demo-extended-133cu-gdpr-consent-checkbox" value="true" data-qa="modal-req-demo-extended-gdpr-consent-checkbox"/> <label for="modal-req-demo-extended-133cu-gdpr-consent-checkbox" class="Ta(start) Cur(p) Fz($font-size-12) Mstart(10px) Us(n)"> I agree to VWO's <a class="C($color-blue) white_C($color-white)" href="https://vwo.com/privacy-policy/" target="_blank">Privacy Policy</a> & <a href="https://vwo.com/terms/" class="C($color-blue) white_C($color-white)" target="_blank">Terms</a> </label> </div> <div class="Mt(10px)"> <button type="submit" disabled class="button button--disabled-primary btn-modal-form-submit js-req-demo-extended-submit-btn W(100%)" data-qa="modal-req-demo-extended-rd-form-submit">Get a Demo</button> </div> <input type="hidden" value="" name="referral_code" data-qa="modal-req-demo-extended-referral-code"/> <input type="hidden" value="" name="utm_source" data-qa="modal-req-demo-extended-utm-source"/> <input type="hidden" value="" name="utm_campaign" data-qa="modal-req-demo-extended-utm-campaign"/> <input type="hidden" value="" name="utm_medium" data-qa="modal-req-demo-extended-utm-medium"/> <input type="hidden" value="" name="utm_content" data-qa="modal-req-demo-extended-utm-content" /> <input type="hidden" value="" name="utm_term" data-qa="modal-req-demo-extended-utm-term" /> <input type="hidden" value="" name="LeadForProduct"> <input type="hidden" value="" name="ListSource"> <input type="hidden" value="demo" name="requestFormType"> <input type="hidden" value="https://vwo.com/opt-out" name="ads_url" /> <input type="hidden" value="1732483095" name="ads_timestamp" /> <input type="hidden" value="direct" name="ads_source" /> <input type="hidden" value="" name="ads_user_id" /> <input type="hidden" value="" name="ads_referer" /> </div> </form> <div class="demo-iframe-wrapper"> <div class="form-transition P(20px) P(0)--md Ta(c)--md Pos(a) T(0) Start(0) End(0) W(100%) Bxz(bb) Mt(50px) Mt(80px)--md"> <div class="Mb(20px)"> <div class="js-calender-agent-name D(n)"> </div> <h3 class="js-calendar-loading-message D(ib) M(0) Fz($font-size-24) Fw(600) Tt(n)"></h3> <p class="js-calendar-loading-description Fz($font-size-13) C($color-grey-light-1) Mt(0) Mb(10px)"></p> <p class="js-calendar-time-description Fz($font-size-13) Fw(600) C($color-grey-light-1) M(0)"></p> </div> <div class="Pos(r)"> <div class="W(100%) Mah(380px) Mih(380px) Ovy(a) demo-calendar-frame" id="demo-calendar-frame-global"></div> <div class="js-loader D(n) Pos(a) T(0) Start(0) End(0) B(0)"> <div class="W(100%) Bgc($color-white) Bdrs(4px) P(20px) P(40px)--md Bxz(bb) Ov(h)"> <div class="loader-block W(150px) H(20px) Mb(20px) Bdrs(3px)"></div> <div class="D(f) Jc(sb) Mb(20px)"> <div class="loader-block W(100%) H(30px) Mb(20px) Bdrs(3px) Mend(50px)"></div> <div class="loader-block W(40%) H(30px) Mb(20px) Bdrs(3px)"></div> </div> <div class="D(f) Jc(sb)"> <div class="D(f) Fxg(1) Mend(50px)"> <div class="loader-block W(40px) H(40px) Bdrs(3px) Mend(20px)"></div> <div class="loader-block W(40px) H(40px) Bdrs(3px) Mend(20px)"></div> <div class="loader-block W(40px) H(40px) Bdrs(3px) Mend(20px)"></div> <div class="loader-block W(40px) H(40px) Bdrs(3px) Mend(20px)"></div> <div class="loader-block W(40px) H(40px) Bdrs(3px) Mend(20px)"></div> <div class="loader-block W(40px) H(40px) Bdrs(3px) Mend(20px)"></div> <div class="loader-block W(40px) H(40px) Bdrs(3px) Mend(20px)"></div> </div> <div class="loader-block W(40%) H(40px) Mb(20px) Bdrs(3px)"></div> </div> <div class="D(f) Jc(sb)"> <div class="D(f) Fxg(1) Mend(50px)"> <div class="loader-block W(40px) H(40px) Bdrs(3px) Mend(20px)"></div> <div class="loader-block W(40px) H(40px) Bdrs(3px) Mend(20px)"></div> <div class="loader-block W(40px) H(40px) Bdrs(3px) Mend(20px)"></div> <div class="loader-block W(40px) H(40px) Bdrs(3px) Mend(20px)"></div> <div class="loader-block W(40px) H(40px) Bdrs(3px) Mend(20px)"></div> <div class="loader-block W(40px) H(40px) Bdrs(3px) Mend(20px)"></div> <div class="loader-block W(40px) H(40px) Bdrs(3px) Mend(20px)"></div> </div> <div class="loader-block W(40%) H(40px) Mb(20px) Bdrs(3px)"></div> </div> <div class="D(f) Jc(sb)"> <div class="D(f) Fxg(1) Mend(50px)"> <div class="loader-block W(40px) H(40px) Bdrs(3px) Mend(20px)"></div> <div class="loader-block W(40px) H(40px) Bdrs(3px) Mend(20px)"></div> <div class="loader-block W(40px) H(40px) Bdrs(3px) Mend(20px)"></div> <div class="loader-block W(40px) H(40px) Bdrs(3px) Mend(20px)"></div> <div class="loader-block W(40px) H(40px) Bdrs(3px) Mend(20px)"></div> <div class="loader-block W(40px) H(40px) Bdrs(3px) Mend(20px)"></div> <div class="loader-block W(40px) H(40px) Bdrs(3px) Mend(20px)"></div> </div> <div class="loader-block W(40%) H(40px) Mb(20px) Bdrs(3px)"></div> </div> <div class="D(f) Jc(sb)"> <div class="D(f) Fxg(1) Mend(50px)"> <div class="loader-block W(40px) H(40px) Bdrs(3px) Mend(20px)"></div> <div class="loader-block W(40px) H(40px) Bdrs(3px) Mend(20px)"></div> <div class="loader-block W(40px) H(40px) Bdrs(3px) Mend(20px)"></div> <div class="loader-block W(40px) H(40px) Bdrs(3px) Mend(20px)"></div> <div class="loader-block W(40px) H(40px) Bdrs(3px) Mend(20px)"></div> <div class="loader-block W(40px) H(40px) Bdrs(3px) Mend(20px)"></div> <div class="loader-block W(40px) H(40px) Bdrs(3px) Mend(20px)"></div> </div> <div class="loader-block W(40%) H(40px) Mb(20px) Bdrs(3px)"></div> </div> <div class="D(f) Jc(sb)"> <div class="D(f) Fxg(1) Mend(50px)"> <div class="loader-block W(40px) H(40px) Bdrs(3px) Mend(20px)"></div> <div class="loader-block W(40px) H(40px) Bdrs(3px) Mend(20px)"></div> <div class="loader-block W(40px) H(40px) Bdrs(3px) Mend(20px)"></div> <div class="loader-block W(40px) H(40px) Bdrs(3px) Mend(20px)"></div> <div class="loader-block W(40px) H(40px) Bdrs(3px) Mend(20px)"></div> <div class="loader-block W(40px) H(40px) Bdrs(3px) Mend(20px)"></div> <div class="loader-block W(40px) H(40px) Bdrs(3px) Mend(20px)"></div> </div> <div class="loader-block W(40%) H(40px) Mb(20px) Bdrs(3px)"></div> </div> <div class="loader-block W(100%) H(40px) Bdrs(3px)"></div> </div> </div> </div> <div class="Ta(c)"> <button id="js-calendly-confirm-btn" class="js-confirm-calendar-button button button--disabled W(100%) Mt(20px)" disabled="disabled" data-step="extended-demo-step3-form" > Confirm </button> <button type="button" class="js-iframe-skip Bd(n) Bg(n) Td(u) Cur(p) C($color-grey-light-1) Mt(20px) D(ib)" data-step="extended-demo-step3-form">schedule later</button> </div> </div> </div> <form id="mktoForm_1041" class="marketo-forms" style="display:none"></form> <div> <form class="P(20px) P(0)--md D(f) Maw(620px) Mx(a) Mt(80px)--md Mt(50px) Mb(50px) H($extendedFormHeight) Ovy(a) Fld(c) Jc(sb) Pos(a) T(0) Start(0) End(0) form-transition " id="extended-demo-step3-form" method="post" action="/wp-json/action/request-demo-extended-steps" name="demo-step3-form" novalidate onsubmit="return form.validateForm.call(this, event)" data-formtype="maturity" data-event-on-submit="modal-request-demo-step3-submit" data-event-on-error="modal-request-demo-step3-error" data-event-on-success="modal-request-demo-step3-success" data-qa="modal-req-demo-extended-rd-step3-form"> <div> <div class="Mb(40px) Bdbw(1px) Bdbs(s) Bdbc($color-grey)"> <h2 class="Fz($font-size-18) Mt(0) Mb(15px) Fw(400)"> While we will deliver a demo that covers the entire VWO platform, please share a few details for us to <b>personalize the demo for you.</b> </h2> </div> <div class="Mb(24px)"> <h3 class="D(ib) M(0) Fz($font-size-30)--md Fz($font-size-24) Lh($line-height-headings) Fw(600) Tt(n)"> Which of these sounds like you? </h3> </div> <div class="Mb(40px) js-form-radio-labels" data-active-label-class="label--line-large-active"> <input type="hidden" name="email" /> <input type="hidden" name="demo_meeting_campaign" /> <label class="label--line label--line-large W(100%) Mend(0) Pstart(50px) Py(15px) Pos(r)"> <input class="Cur(p) Mend(10px) Hidden w-radio-input" value="I am new to using optimization & experimentation products." type="radio" name="prospect_maturity"> <svg xmlns="http://www.w3.org/2000/svg" width="16" height="16" viewBox="0 0 32 32" class="w-radio-icon-default Pos(a) Start(20px) C($color-grey-light-1) Us(n) "><rect width="30" height="30" x="1" y="1" fill="#fff" stroke="currentColor" stroke-width="2" rx="15"></rect></svg> <svg xmlns="http://www.w3.org/2000/svg" width="16" height="16" viewBox="0 0 32 32" class="w-radio-icon-filled Pos(a) Start(20px) C($color-white) Us(n)"><g fill-rule="evenodd" fill="currentColor"><path d="M16,0 C24.836556,-1.623249e-15 32,7.163444 32,16 C32,24.836556 24.836556,32 16,32 C7.163444,32 1.082166e-15,24.836556 0,16 C-1.082166e-15,7.163444 7.163444,1.623249e-15 16,0 Z M16,4 C9.372583,4 4,9.372583 4,16 C4,22.627417 9.372583,28 16,28 C22.627417,28 28,22.627417 28,16 C28,9.372583 22.627417,4 16,4 Z"></path> <rect width="16" height="16" x="8" y="8" rx="8" fill="currentColor"></rect></g></svg> I am new to using optimization & experimentation products. </label> <label class="label--line label--line-large W(100%) Mend(0) Pstart(50px) Py(15px) Pos(r)"> <input class="Cur(p) Mend(10px) Hidden w-radio-input" type="radio" value="I have used other optimization & experimentation products." name="prospect_maturity"> <svg xmlns="http://www.w3.org/2000/svg" width="16" height="16" viewBox="0 0 32 32" class="w-radio-icon-default Pos(a) Start(20px) C($color-grey-light-1) Us(n) "><rect width="30" height="30" x="1" y="1" fill="#fff" stroke="currentColor" stroke-width="2" rx="15"></rect></svg> <svg xmlns="http://www.w3.org/2000/svg" width="16" height="16" viewBox="0 0 32 32" class="w-radio-icon-filled Pos(a) Start(20px) C($color-white) Us(n)"><g fill-rule="evenodd" fill="currentColor"><path d="M16,0 C24.836556,-1.623249e-15 32,7.163444 32,16 C32,24.836556 24.836556,32 16,32 C7.163444,32 1.082166e-15,24.836556 0,16 C-1.082166e-15,7.163444 7.163444,1.623249e-15 16,0 Z M16,4 C9.372583,4 4,9.372583 4,16 C4,22.627417 9.372583,28 16,28 C22.627417,28 28,22.627417 28,16 C28,9.372583 22.627417,4 16,4 Z"></path> <rect width="16" height="16" x="8" y="8" rx="8" fill="currentColor"></rect></g></svg> I have used other optimization & experimentation products. </label> <label class="label--line label--line-large W(100%) Mend(0) Pstart(50px) Py(15px) Pos(r)"> <input class="Cur(p) Mend(10px) Hidden w-radio-input" type="radio" value="I have used VWO in the past and know the space well." name="prospect_maturity"> <svg xmlns="http://www.w3.org/2000/svg" width="16" height="16" viewBox="0 0 32 32" class="w-radio-icon-default Pos(a) Start(20px) C($color-grey-light-1) Us(n) "><rect width="30" height="30" x="1" y="1" fill="#fff" stroke="currentColor" stroke-width="2" rx="15"></rect></svg> <svg xmlns="http://www.w3.org/2000/svg" width="16" height="16" viewBox="0 0 32 32" class="w-radio-icon-filled Pos(a) Start(20px) C($color-white) Us(n)"><g fill-rule="evenodd" fill="currentColor"><path d="M16,0 C24.836556,-1.623249e-15 32,7.163444 32,16 C32,24.836556 24.836556,32 16,32 C7.163444,32 1.082166e-15,24.836556 0,16 C-1.082166e-15,7.163444 7.163444,1.623249e-15 16,0 Z M16,4 C9.372583,4 4,9.372583 4,16 C4,22.627417 9.372583,28 16,28 C22.627417,28 28,22.627417 28,16 C28,9.372583 22.627417,4 16,4 Z"></path> <rect width="16" height="16" x="8" y="8" rx="8" fill="currentColor"></rect></g></svg> I have used VWO in the past and know the space well. </label> </div> </div> <div> <div class="My(20px) Ta(c)"> <button type="submit" disabled="disabled" class="button button--disabled W(100%) js-ext-next" data-step="extended-demo-step4-form" data-qa="modal-req-demo-extended-rd-form-step3-submit">Next</button> <button type="button" class="js-ext-skip Bd(n) Bg(n) Td(u) Cur(p) C($color-grey-light-1) Mt(20px) D(ib)" data-step="extended-demo-step4-form">Skip</button> </div> </div> </form> </div> <div> <form class="P(20px) P(0)--md D(f) Maw(620px) Mx(a) Mt(80px)--md Mt(50px) Mb(50px) H($extendedFormHeight) Ovy(a) Fld(c) Jc(sb) Pos(a) T(0) Start(0) End(0) form-transition" id="extended-demo-step4-form" method="post" action="/wp-json/action/request-demo-extended-steps" name="demo-step4-form" novalidate onsubmit="return form.validateForm.call(this, event)" data-formtype="usecase" data-event-on-submit="modal-request-demo-step4-submit" data-event-on-error="modal-request-demo-step4-error" data-event-on-success="modal-request-demo-step4-success" data-qa="modal-req-demo-extended-rd-step5-form"> <div> <button type="button" class="js-ext-back Cur(p) Bd(n) Bg(n) Mb(40px) Fz($font-size-14) 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data-step="extended-demo-step5-form">Skip</button> </div> </div> </form> </div> <div> <form class="P(20px) P(0)--md D(f) Maw(620px) Mx(a) Mt(80px)--md Mt(50px) Mb(50px) H($extendedFormHeight) Ovy(a) Fld(c) Jc(sb) Pos(a) T(0) Start(0) End(0) form-transition" id="extended-demo-step5-form" method="post" action="/wp-json/action/request-demo-extended-steps" name="demo-step5-form" novalidate onsubmit="return form.validateForm.call(this, event)" data-formtype="url" data-event-on-submit="modal-request-demo-step5-submit" data-event-on-error="modal-request-demo-step5-error" data-event-on-success="modal-request-demo-step5-success" data-qa="modal-req-demo-extended-rd-step6-form"> <div> <button type="button" class="js-ext-back Cur(p) Bd(n) Bg(n) Mb(40px) Fz($font-size-14) D(if) Ai(c) C($color-grey-light-1) C($color-black):h" data-step="extended-demo-step4-form"> <svg width= "13" height= "13" class= "Mend(5px) Rotate(180deg)" ><use xlink:href="#icon-arrow-right"></use></svg> Back </button> <div class="Mb(30px)"> <h3 class="D(ib) Mb(10px) Mt(0) Fz($font-size-30)--md Fz($font-size-24) Fw(600) Tt(n) Lh($line-height-headings)"> Please provide your website URL or links to your application. </h3> <p class="M(0) C(#333333)"> We will come prepared with a demo environment for this specific website or application. </p> </div> <input type="hidden" name="email" /> <input type="hidden" name="demo_meeting_campaign" /> <div class="Mb(20px)"> <label class="Fz($font-size-13) Fw(500) Tt(n) D(ib) Mb(8px)" for="website_link"> Website URL </label> <input type="url" id="website_link" data-optional="true" name="website_to_be_optimized" placeholder="https://" class="input-text input-text--white W(100%) Py(13px)"> <div class="C($color-red) Fz($font-size-12) Trsp($Op) Trsdu(0.15s) Op(0) invalid-input+Op(1) invalid-reason"> Invalid URL </div> </div> <div class="Mb(40px)"> <label class="Fz($font-size-13) Fw(500) Tt(n) D(ib) Mb(8px)" for="application_link"> Application URL </label> <input type="url" id="application_link" data-optional="true" name="application_to_be_optimized" placeholder="https://" class="input-text input-text--white W(100%) Py(13px)"> <div class="C($color-red) Fz($font-size-12) Trsp($Op) Trsdu(0.15s) Op(0) invalid-input+Op(1) invalid-reason"> Invalid URL </div> </div> </div> <div> <div class="My(20px) Ta(c)"> <button type="submit" class="button btn-modal-form-submit W(100%) Mb(40px)" data-qa="modal-req-demo-extended-rd-form-step6-submit">Finish</button> </div> </div> </form> </div> <div class="D(n) Pos(a) T(50%) TranslateY(-50%) Start(0)" id="extended-demo-thankyou"> <div class="Ta(c)"> <div class="W(4/12) M(a)"> <div class="js-lottie-request-demo-success Maw(160px) Mih(160px) M(a)"></div> </div> <div class="Ta(c) Mt(30px) Fz($font-size-20) js-thankyou-screen-with-time D(n)"> <span class="js-demo-final-screen-username Fw(600)"> </span>, you're all set to experience the VWO demo. <p class="Mt(0) Mb(50px)"> I can't wait to meet you on <span class="js-meeting-date Fw(600)"></span> at <span class="js-meeting-time Fw(600)"></span> </p> <div class="D(f) Ai(c) Jc(c) js-agent-name-container"> <div class="Mend(10px)"> <img src="data:image/gif;base64,R0lGODlhAQABAIAAAAAAAP///yH5BAEAAAAALAAAAAABAAEAAAIBRAA7" alt= "" decoding= "async" width= "60" height= "60" class= "js-agent-img-link Bdrs(50%) D(b)" /> </div> <div class="D(f) Fld(c) Ai(fs)"> <span class="js-assignee-name Fz($font-size-16) Fw(600)"> </span> <span class="Fz($font-size-14) C($color-grey-light-1)">Account Executive</span> </div> </div> </div> <p class="Ta(c) Mt(30px) Fz($font-size-20) js-thankyou-screen-without-time"> <span class="js-demo-final-screen-username Fw(600)"> </span>, thank you for sharing the details. Your dedicated VWO representative, will be in touch shortly to set up a time for this demo. </p> </div> </div> </div> </div> <div class="Maw(430px) W(4/12)--md js-req-demo-extended-testimonial D(n) D(b)--md"> <div class=" H(100%) D(f) Fld(c)"> <div class="js-testimonials-container js-extended-demo-step2-form bg-request-demo-testimonial-1 Pos(r) H(100%) Bgp(c_t) Bgr(nr) Bgz(ct)"> <blockquote class="M(0) Pos(a) C($color-white) B(0) P(30px)"> <svg width= "30" height= "30" ><use xlink:href="#icon-quote"></use></svg> <p class="Fz($font-size-20) Mb(30px)"> We're satisfied and glad we picked VWO. We're getting the ROI from our experiments. </p> <div class="D(f) Ai(c)"> <div class="Fxg(1) Bdendw(1px) Bdends(s) Bdendc($color-grey) Pend(10px) Mend(10px)"> <cite class="Fz($font-size-16) D(b) Fs(n)">Christoffer Kjellberg</cite> <span class="Fz($font-size-12) C(#b5b5b5)">CRO Manager</span> </div> <div class="Ta(c) Fxg(1)"> <picture><img src="https://static.wingify.com/gcp/wp-content/themes/vwo/images/new-website/request-demo-extended/ideal-of-sweden@2x.png?tr=w-0.5,h-0.5" srcset="https://static.wingify.com/gcp/wp-content/themes/vwo/images/new-website/request-demo-extended/ideal-of-sweden@2x.png?tr=w-0.5,h-0.5 1x, https://static.wingify.com/gcp/wp-content/themes/vwo/images/new-website/request-demo-extended/ideal-of-sweden@2x.png 2x" alt= "" decoding= "async" width= "168" height= "14" class= "H(a)" loading= "lazy" /></picture> </div> </div> </blockquote> </div> <div class="js-testimonials-container js-extended-demo-step3-form D(n) bg-request-demo-testimonial-2 Pos(r) H(100%) Bgp(c) Bgr(nr) Bgz(cv) Bgp(c_t)"> <blockquote class="M(0) Pos(a) C($color-white) B(0) P(30px)"> <svg width= "30" height= "30" ><use xlink:href="#icon-quote"></use></svg> <p class="Fz($font-size-20) Mb(30px)"> VWO has been so helpful in our optimization efforts. Testing opportunities are endless and it has allowed us to easily identify, set up, and run multiple tests at a time. </p> <div class="D(f) Ai(c)"> <div class="Fxg(1) Bdendw(1px) Bdends(s) Bdendc($color-grey) Pend(10px) Mend(10px)"> <cite class="Fz($font-size-16) D(b) Fs(n)">Elizabeth Levitan</cite> <span class="Fz($font-size-12) C(#b5b5b5)">Digital Optimization Specialist</span> </div> <div class="Ta(c) Fxg(1)"> <picture><img src="https://static.wingify.com/gcp/wp-content/themes/vwo/images/new-website/request-demo-extended/pennfoster@2x.png?tr=w-0.5,h-0.5" srcset="https://static.wingify.com/gcp/wp-content/themes/vwo/images/new-website/request-demo-extended/pennfoster@2x.png?tr=w-0.5,h-0.5 1x, https://static.wingify.com/gcp/wp-content/themes/vwo/images/new-website/request-demo-extended/pennfoster@2x.png 2x" alt= "" decoding= "async" width= "77" height= "40" class= "H(a)" loading= "lazy" /></picture> </div> </div> </blockquote> </div> <div class="js-testimonials-container js-extended-demo-step4-form D(n) bg-request-demo-testimonial-3 Pos(r) H(100%) Bgp(c) Bgr(nr) Bgz(cv) Bgp(c_t)"> <blockquote class="M(0) Pos(a) C($color-white) B(0) P(30px)"> <svg width= "30" height= "30" ><use xlink:href="#icon-quote"></use></svg> <p class="Fz($font-size-20) Mb(30px)"> As the project manager for our experimentation process, I love how the functionality of VWO allows us to get up and going quickly but also gives us the flexibility to be more complex with our testing. </p> <div class="D(f) Ai(c)"> <div class="Fxg(1) Bdendw(1px) Bdends(s) Bdendc($color-grey) Pend(10px) Mend(10px)"> <cite class="Fz($font-size-16) D(b) Fs(n)">Tara Rowe</cite> <span class="Fz($font-size-12) C(#b5b5b5)">Marketing Technology Manager</span> </div> <div class="Ta(c) Fxg(1)"> <picture><img src="https://static.wingify.com/gcp/wp-content/themes/vwo/images/new-website/request-demo-extended/truckstop@2x.png?tr=w-0.5,h-0.5" srcset="https://static.wingify.com/gcp/wp-content/themes/vwo/images/new-website/request-demo-extended/truckstop@2x.png?tr=w-0.5,h-0.5 1x, https://static.wingify.com/gcp/wp-content/themes/vwo/images/new-website/request-demo-extended/truckstop@2x.png 2x" alt= "" decoding= "async" width= "154" height= "40" class= "H(a)" loading= "lazy" /></picture> </div> </div> </blockquote> </div> <div class="js-testimonials-container js-extended-demo-step5-form js-extended-demo-step6-form D(n) bg-request-demo-testimonial-4 Pos(r) H(100%) Bgp(c) Bgr(nr) Bgz(cv) Bgp(c_t)"> <blockquote class="M(0) Pos(a) C($color-white) B(0) P(30px)"> <svg width= "30" height= "30" ><use xlink:href="#icon-quote"></use></svg> <p class="Fz($font-size-20) Mb(30px)"> You don't need a website development background to make VWO work for you. The VWO support team is amazing </p> <div class="D(f) Ai(c)"> <div class="Fxg(1) Bdendw(1px) Bdends(s) Bdendc($color-grey) Pend(10px) Mend(10px)"> <cite class="Fz($font-size-16) D(b) Fs(n)">Elizabeth Romanski</cite> <span class="Fz($font-size-12) C(#b5b5b5)">Consumer Marketing & Analytics Manager</span> </div> <div class="Ta(c) Fxg(1)"> <picture><img src="https://static.wingify.com/gcp/wp-content/themes/vwo/images/new-website/request-demo-extended/britannica@2x.png?tr=w-0.5,h-0.5" srcset="https://static.wingify.com/gcp/wp-content/themes/vwo/images/new-website/request-demo-extended/britannica@2x.png?tr=w-0.5,h-0.5 1x, https://static.wingify.com/gcp/wp-content/themes/vwo/images/new-website/request-demo-extended/britannica@2x.png 2x" alt= "" decoding= "async" width= "75" height= "50" class= "H(a)" loading= "lazy" /></picture> </div> </div> </blockquote> </div> <div class="Bgc($color-purple-dark) Py(20px) Px(30px)"> <h5 class="Mb(10px) Mt(0) Fw(600) Fz($font-size-14) C($color-white) Tt(u)" aria-level="3"> Trusted by thousands of leading brands </h5> <div class="D(f) Fxw(w)"> <div class="W(4/12)--md W(6/12) Py(5px) Ta(c)"> <picture><img src="https://static.wingify.com/gcp/wp-content/themes/vwo/images/client-logos/ubisoft-white@2x.png?tr=w-0.5,h-0.5" srcset="https://static.wingify.com/gcp/wp-content/themes/vwo/images/client-logos/ubisoft-white@2x.png?tr=w-0.5,h-0.5 1x, https://static.wingify.com/gcp/wp-content/themes/vwo/images/client-logos/ubisoft-white@2x.png 2x" alt= "Ubisoft Logo" decoding= "async" loading= "lazy" class= "" /></picture> </div> <div class="W(4/12)--md W(6/12) Py(5px) Ta(c)"> <picture><img src="https://static.wingify.com/gcp/wp-content/themes/vwo/images/client-logos/ebay-white@2x.png?tr=w-0.5,h-0.5" srcset="https://static.wingify.com/gcp/wp-content/themes/vwo/images/client-logos/ebay-white@2x.png?tr=w-0.5,h-0.5 1x, https://static.wingify.com/gcp/wp-content/themes/vwo/images/client-logos/ebay-white@2x.png 2x" alt= "eBay Logo" decoding= "async" loading= "lazy" class= "" /></picture> </div> <div class="W(4/12)--md W(6/12) Py(5px) Ta(c)"> <picture><img src="https://static.wingify.com/gcp/wp-content/themes/vwo/images/client-logos/payscale-white@2x.png?tr=w-0.5,h-0.5" srcset="https://static.wingify.com/gcp/wp-content/themes/vwo/images/client-logos/payscale-white@2x.png?tr=w-0.5,h-0.5 1x, https://static.wingify.com/gcp/wp-content/themes/vwo/images/client-logos/payscale-white@2x.png 2x" alt= "Payscale Logo" decoding= "async" loading= "lazy" class= "" /></picture> </div> <div class="W(4/12)--md W(6/12) Py(5px) Ta(c)"> <picture><img src="https://static.wingify.com/gcp/wp-content/themes/vwo/images/client-logos/srg-white@2x.png?tr=w-0.5,h-0.5" srcset="https://static.wingify.com/gcp/wp-content/themes/vwo/images/client-logos/srg-white@2x.png?tr=w-0.5,h-0.5 1x, https://static.wingify.com/gcp/wp-content/themes/vwo/images/client-logos/srg-white@2x.png 2x" alt= "Super Retail Group Logo" decoding= "async" loading= "lazy" class= "" /></picture> </div> <div class="W(4/12)--md W(6/12) Py(5px) Ta(c)"> <picture><img src="https://static.wingify.com/gcp/wp-content/themes/vwo/images/client-logos/target-white@2x.png?tr=w-0.5,h-0.5" srcset="https://static.wingify.com/gcp/wp-content/themes/vwo/images/client-logos/target-white@2x.png?tr=w-0.5,h-0.5 1x, https://static.wingify.com/gcp/wp-content/themes/vwo/images/client-logos/target-white@2x.png 2x" alt= "Target Logo" decoding= "async" loading= "lazy" class= "" /></picture> </div> <div class="W(4/12)--md W(6/12) Py(5px) Ta(c)"> <picture><img src="https://static.wingify.com/gcp/wp-content/themes/vwo/images/client-logos/virgin-holidays-white@2x.png?tr=w-0.5,h-0.5" srcset="https://static.wingify.com/gcp/wp-content/themes/vwo/images/client-logos/virgin-holidays-white@2x.png?tr=w-0.5,h-0.5 1x, https://static.wingify.com/gcp/wp-content/themes/vwo/images/client-logos/virgin-holidays-white@2x.png 2x" alt= "Virgin Holidays Logo" decoding= "async" loading= "lazy" class= "" /></picture> </div> </div> </div> </div> </div> </div> </div> </div> </div> <div id="rd-extended-thankyou-global" class=""> <div class="js-header-demo-alert D(n) modal-as-page_D(n)"> <div class="D(n) D(b)--md Pos(f) T(0) Start(0) Z(9) W(100%) Ta(c)"> <div> <p class="js-meeting-confirmation D(n) W(100%) C($color-green-new-1) Bgc($color-green-light-1) Bdrs(3px) Bdw(1px) Bdc($color-green-new-1) Bds(da) Py(10px) Px(15px) M(0)"> <svg width= "20" height= "20" class= "Mend(8px) Va(m)" ><use xlink:href="#icon-calendar"></use></svg> Awesome! Your meeting is confirmed for <span class="js-meeting-date Fw(600)"></span> at <span class="js-meeting-time Fw(600)"></span> </p> <p class="js-first-demo-confirmation D(n) W(100%) C($color-green-new-1) Bgc($color-green-light-1) Bdrs(3px) Bdw(1px) Bdc($color-green-new-1) Bds(da) Py(10px) Px(15px) M(0)"> <svg width= "20" height= "20" class= "Mend(8px) Va(m)" ><use xlink:href="#icon-right-check"></use></svg> Thank you, <span class="js-demo-final-screen-username"></span> for sharing your details. </p> </div> <button aria-label="close modal" type="button" class="js-close-demo-alert Cur(p) Bgc(t) C($color-green-new-1) Op(0.5) Op(1):h Bd(n) P(0) End(20px) Pos(a) T(50%) TranslateY(-50%)"> <svg width= "20" height= "20" ><use xlink:href="#icon-close"></use></svg> </button> </div> </div> </div><link rel='stylesheet' id='highlight-and-share-css' href='https://vwo.com/blog/wp-content/cache/autoptimize/3/css/autoptimize_single_6c2d1c5c04acdf48c3d67870ed3292ea.css?ver=5.0.1' type='text/css' 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