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The ultimate recipe for viral marketing and reaching Gen Z

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margin-right-xs"/><div class="link-text">Strategy Consultations</div></a></div></div></nav></div><a href="/case-studies" class="nav-link w-nav-link">Case studies</a><a href="/our-process" class="nav-link w-nav-link">Our process</a><a href="/about-us" class="nav-link w-nav-link">About us</a><a href="/blog" class="nav-link w-nav-link">Blog</a><a href="/contacts" class="nav-link w-nav-link">Contact us</a></div></nav><div scroll="both" class="nav-menu-button w-nav-button"><div class="nav-menu-button-wrap"><div class="nav-lines nav-line-1"></div><div class="nav-lines nav-line-2"></div><div class="nav-lines nav-line-3"></div></div></div></div></div><div class="main-wrapper"><section class="section cs-hero"><div class="container"><div class="cs-hero-text-wrapper"><img src="https://cdn.prod.website-files.com/6311e289ae3dc16ccbf19517/6433fe79489d04c4eac38910_logo.svg" loading="lazy" alt="Vending Chef Logo" class="case-studies-logo margin-bot-s"/><h1 class="h2-large desktop-center margin-bot-m">The ultimate recipe for viral marketing and reaching Gen Z</h1><div class="cs-cat-info"><div class="flex-left margin-bot-m margin-right-xl"><p class="no-margin margin-bot-xxs text-small">Industry</p><div class="flex-horizontal"><div class="text-big">eCommerce</div><div class="text-big margin-left-s w-dyn-bind-empty"></div></div></div><div class="flex-left margin-bot-m margin-right-xl"><p class="no-margin margin-bot-xxs text-small">Market</p><div class="flex-horizontal"><div class="w-dyn-list"><div fs-cmsnest-collection="markets" fs-cmsnest-element="template-reference" role="list" class="w-dyn-items"><div role="listitem" class="w-dyn-item"><div class="text-big">BG</div><a href="/markets/bg" class="nested-link w-inline-block"></a></div></div></div></div></div><div class="flex-left"><p class="no-margin margin-bot-xxs text-small">Services</p><div class="w-dyn-list"><div role="list" class="collection-list w-dyn-items"><div role="listitem" class="cms-services w-dyn-item"><div class="cs-service-category">Digital Strategy</div></div><div role="listitem" class="cms-services w-dyn-item"><div class="cs-service-category">Copywriting</div></div><div role="listitem" class="cms-services w-dyn-item"><div class="cs-service-category">Influencer marketing</div></div><div role="listitem" class="cms-services w-dyn-item"><div class="cs-service-category">Tik Tok</div></div><div role="listitem" class="cms-services w-dyn-item"><div class="cs-service-category">Facebook Ads</div></div><div role="listitem" class="cms-services w-dyn-item"><div class="cs-service-category">Google Ads</div></div><div role="listitem" class="cms-services w-dyn-item"><div class="cs-service-category">Graphic Design</div></div><div role="listitem" class="cms-services w-dyn-item"><div class="cs-service-category">Instagram</div></div><div role="listitem" class="cms-services w-dyn-item"><div class="cs-service-category">Video Creation</div></div></div></div></div></div></div></div></section><section class="section small"><div class="container"><div class="flex-center"><div class="max-width-3xl"><h2 class="cs-heading">Their Story</h2><p class="margin-bot-m">As a leading innovator in the food industry, Vending Chef takes pride in offering a food option that is both healthy and satisfying. The team鈥檚 commitment to quality assures that their customers can enjoy a delicious meal without sacrificing nutrition or taste. The vending machines are perfect for people on-the-go who want a fast, convenient meal without compromising on quality.</p><div class="case-studies-main-image"><img src="https://cdn.prod.website-files.com/6311e289ae3dc16ccbf19517/643400251cb9a7ef348a1727_321011558_840375893836917_7425028685617707847_n.jpg" loading="lazy" alt="Vending Chef Machine from Italy" sizes="(max-width: 479px) 92vw, (max-width: 991px) 94vw, 768px" srcset="https://cdn.prod.website-files.com/6311e289ae3dc16ccbf19517/643400251cb9a7ef348a1727_321011558_840375893836917_7425028685617707847_n-p-500.jpg 500w, https://cdn.prod.website-files.com/6311e289ae3dc16ccbf19517/643400251cb9a7ef348a1727_321011558_840375893836917_7425028685617707847_n-p-800.jpg 800w, https://cdn.prod.website-files.com/6311e289ae3dc16ccbf19517/643400251cb9a7ef348a1727_321011558_840375893836917_7425028685617707847_n.jpg 900w" class="image-100"/></div><h3 class="cs-heading">Their Goals</h3><p class="margin-bot-l">The company had been struggling to reach the right audience, and they were looking for a marketing solution to increase brand awareness and sales.</p><h4 class="cs-heading">Our Solution</h4><p class="margin-bot-m">Our first step was to create a TikTok account and start posting content that showcased the vending machine&#x27;s convenience, variety of food options, and ease of use. We also created a compelling social media posting plan which included giveaways and other interactive posts. To further amplify our efforts and drive even more valuable traffic, we implemented a paid advertising strategy. In addition, to improve the user experience and attract more customers, we decided to launch a brand new landing page for their website that is both user-friendly and optimized for search engines.</p><div class="case-studies-mockups"><img src="https://cdn.prod.website-files.com/6311e289ae3dc16ccbf19517/64340b8673954f4ac3734414_vending%20chef%20mockups.png" loading="lazy" alt="Vending Chef Machine from Italy" sizes="(max-width: 479px) 92vw, (max-width: 991px) 94vw, 768px" srcset="https://cdn.prod.website-files.com/6311e289ae3dc16ccbf19517/64340b8673954f4ac3734414_vending%20chef%20mockups-p-500.png 500w, https://cdn.prod.website-files.com/6311e289ae3dc16ccbf19517/64340b8673954f4ac3734414_vending%20chef%20mockups-p-800.png 800w, https://cdn.prod.website-files.com/6311e289ae3dc16ccbf19517/64340b8673954f4ac3734414_vending%20chef%20mockups.png 806w"/></div><h4 class="cs-heading margin-top-l">Their Success</h4><p>The marketing campaign was a huge success for Vending Chef. They saw a significant increase in the company鈥檚 brand awareness, social media engagement and physical location searches. Here are some of the key results:</p><div class="case-study-statistic"><div class="achievement-wrapper case-studies"><div class="achievement-box"><div class="number-medium">111%</div><div class="text-mobile-small">Increase on reach</div></div><div class="achievement-box"><div class="number-medium">200%</div><div class="text-mobile-small">Increase on Engagement</div></div><div class="achievement-box"><div class="number-medium">x2</div><div class="text-mobile-small">Higher CR</div></div><div class="achievement-box"><div class="number-medium">425</div><div class="text-mobile-small">Location searches</div></div></div><img src="https://cdn.prod.website-files.com/6311e289ae3dc16ccbf19517/64340b80404436e8b6be2afb_vending%20chef%20analytics.png" loading="lazy" alt="Vending Chef Machine from Italy" sizes="(max-width: 479px) 92vw, (max-width: 991px) 94vw, 768px" srcset="https://cdn.prod.website-files.com/6311e289ae3dc16ccbf19517/64340b80404436e8b6be2afb_vending%20chef%20analytics-p-500.png 500w, https://cdn.prod.website-files.com/6311e289ae3dc16ccbf19517/64340b80404436e8b6be2afb_vending%20chef%20analytics-p-800.png 800w, https://cdn.prod.website-files.com/6311e289ae3dc16ccbf19517/64340b80404436e8b6be2afb_vending%20chef%20analytics.png 824w"/></div></div></div></div></section><section class="section more"><div class="container"><h2 class="text-center margin-bot-l">Discover more case studies</h2><div class="w-dyn-list"><div role="list" class="w-dyn-items w-row"><div role="listitem" class="case-studies w-dyn-item w-col w-col-4"><a data-w-id="4e4044cb-eb33-af01-3168-33496ae99955" href="/case-studies/pulsar" class="case-studies-images w-inline-block"><img alt="Male hunter using Pulsar Vision Optics " loading="lazy" data-w-id="eb8d645a-2692-4698-84fa-3bf7e016e442" src="https://cdn.prod.website-files.com/6311e289ae3dc16ccbf19517/6374ad97597f16d20d96bd35_Pulsar_banner1.jpg" sizes="(max-width: 479px) 92vw, (max-width: 767px) 94vw, (max-width: 1279px) 28vw, 352px" srcset="https://cdn.prod.website-files.com/6311e289ae3dc16ccbf19517/6374ad97597f16d20d96bd35_Pulsar_banner1-p-500.jpg 500w, https://cdn.prod.website-files.com/6311e289ae3dc16ccbf19517/6374ad97597f16d20d96bd35_Pulsar_banner1-p-800.jpg 800w, https://cdn.prod.website-files.com/6311e289ae3dc16ccbf19517/6374ad97597f16d20d96bd35_Pulsar_banner1-p-1080.jpg 1080w, https://cdn.prod.website-files.com/6311e289ae3dc16ccbf19517/6374ad97597f16d20d96bd35_Pulsar_banner1-p-1600.jpg 1600w, https://cdn.prod.website-files.com/6311e289ae3dc16ccbf19517/6374ad97597f16d20d96bd35_Pulsar_banner1.jpg 2000w" class="case-study-image"/><div class="achievement-box-case-studies"><div class="number-medium">20%</div><div class="text-mobile-small">Increase in Purchases</div></div></a><div class="case-studies-texts"><img src="https://cdn.prod.website-files.com/6311e289ae3dc16ccbf19517/63761bb6d30a644d0d1b0a45_%D0%9B%D0%BE%D0%B3%D0%BE%20%D0%9F%D1%83%D0%BB%D1%81%D0%B0%D1%80.png" loading="lazy" alt="" class="case-studies-logo margin-bot-xxs"/><div class="company-category"><p class="no-margin">eCommerce</p></div><h2 class="h4">Social media channels that align the existing guidelines</h2><a href="/case-studies/pulsar" class="button-link">View Case Study</a></div></div><div role="listitem" class="case-studies w-dyn-item w-col w-col-4"><a data-w-id="4e4044cb-eb33-af01-3168-33496ae99955" href="/case-studies/electric-extreme" class="case-studies-images w-inline-block"><img alt="A person riding electric motorcycle in nature and stunning view" loading="lazy" data-w-id="eb8d645a-2692-4698-84fa-3bf7e016e442" src="https://cdn.prod.website-files.com/6311e289ae3dc16ccbf19517/63b826115349a95e78b9c864_629dde8c2bc4804845795b4b_4.jpg" sizes="(max-width: 479px) 92vw, (max-width: 767px) 94vw, (max-width: 1279px) 28vw, 352px" srcset="https://cdn.prod.website-files.com/6311e289ae3dc16ccbf19517/63b826115349a95e78b9c864_629dde8c2bc4804845795b4b_4-p-500.jpg 500w, https://cdn.prod.website-files.com/6311e289ae3dc16ccbf19517/63b826115349a95e78b9c864_629dde8c2bc4804845795b4b_4-p-800.jpg 800w, https://cdn.prod.website-files.com/6311e289ae3dc16ccbf19517/63b826115349a95e78b9c864_629dde8c2bc4804845795b4b_4.jpg 1200w" class="case-study-image"/><div class="achievement-box-case-studies"><div class="number-medium">235%</div><div class="text-mobile-small">Increase in New Leads</div></div></a><div class="case-studies-texts"><img src="https://cdn.prod.website-files.com/6311e289ae3dc16ccbf19517/63b82e20cbe804805a352879_logo%20%D0%B5%D0%BB%D0%B5%D0%BA%D1%82%D1%80%D0%B8%D0%BA.svg" loading="lazy" alt="" class="case-studies-logo margin-bot-xxs"/><div class="company-category"><p class="no-margin">B2B</p></div><h2 class="h4">Creating a franchise development strategy that succeeds </h2><a href="/case-studies/electric-extreme" class="button-link">View Case Study</a></div></div><div role="listitem" class="case-studies w-dyn-item w-col w-col-4"><a data-w-id="4e4044cb-eb33-af01-3168-33496ae99955" href="/case-studies/k-line" class="case-studies-images w-inline-block"><img alt="K Line Clear Aligners " loading="lazy" data-w-id="eb8d645a-2692-4698-84fa-3bf7e016e442" src="https://cdn.prod.website-files.com/6311e289ae3dc16ccbf19517/63a08125334004a83eb0a742_kline.JPG" sizes="(max-width: 479px) 92vw, (max-width: 767px) 94vw, (max-width: 1279px) 28vw, 352px" srcset="https://cdn.prod.website-files.com/6311e289ae3dc16ccbf19517/63a08125334004a83eb0a742_kline-p-500.jpg 500w, https://cdn.prod.website-files.com/6311e289ae3dc16ccbf19517/63a08125334004a83eb0a742_kline-p-800.jpg 800w, https://cdn.prod.website-files.com/6311e289ae3dc16ccbf19517/63a08125334004a83eb0a742_kline-p-1080.jpg 1080w, https://cdn.prod.website-files.com/6311e289ae3dc16ccbf19517/63a08125334004a83eb0a742_kline-p-1600.jpg 1600w, https://cdn.prod.website-files.com/6311e289ae3dc16ccbf19517/63a08125334004a83eb0a742_kline-p-2000.jpg 2000w, https://cdn.prod.website-files.com/6311e289ae3dc16ccbf19517/63a08125334004a83eb0a742_kline-p-2600.jpg 2600w, https://cdn.prod.website-files.com/6311e289ae3dc16ccbf19517/63a08125334004a83eb0a742_kline-p-3200.jpg 3200w, https://cdn.prod.website-files.com/6311e289ae3dc16ccbf19517/63a08125334004a83eb0a742_kline.JPG 4608w" class="case-study-image"/><div class="achievement-box-case-studies"><div class="number-medium">300% </div><div class="text-mobile-small">Overall Growth</div></div></a><div class="case-studies-texts"><img src="https://cdn.prod.website-files.com/6311e289ae3dc16ccbf19517/63a080153b0a647eff5ecef2_k-line-europe-logo.png" loading="lazy" alt="" sizes="(max-width: 479px) 96px, 112px" srcset="https://cdn.prod.website-files.com/6311e289ae3dc16ccbf19517/63a080153b0a647eff5ecef2_k-line-europe-logo-p-500.png 500w, https://cdn.prod.website-files.com/6311e289ae3dc16ccbf19517/63a080153b0a647eff5ecef2_k-line-europe-logo.png 832w" class="case-studies-logo margin-bot-xxs"/><div class="company-category"><p class="no-margin">Dental</p></div><h2 class="h4">Growing Dental Aligner Business with B2B strategy</h2><a href="/case-studies/k-line" class="button-link">View Case Study</a></div></div></div></div></div></section><section class="section cta"><div class="container relative"><div class="flex-horizontal"><div class="cta-text-wrapper"><h2 class="h2-large mobile-center">Let&#x27;s talk about your <span class="text-blue">digital success</span></h2><p class="mobile-center">Save time, money and resources. 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