冬抢暖器夏抢空调，欧洲外贸叕爆单了！

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$('.m-new-nav-content').stop().show(); $('html').css({'max-height':'100vh',"overflow":"hidden"}); $('.menu-btn').removeClass('iconcaidan').addClass('iconguanbi11'); $('.loginWrap').hide(); } }); function clearScroll(e) { e.preventDefault(); } </script> </div> <div class="hidden-xs pc"> <div class="news-details new-w1200"> <ol class="breadcrumb"> <li><a class="word" href="/news">资讯热点</a></li> <li><a class="word" href="/news/zds">做电商</a></li> <li>正文</li> </ol> <div class="main-wrap clearfix"> <div class="item-left fl"> <div class="artical-top"> <div class="left"> <h1 class="top-title" id="top-title"> 冬抢暖器夏抢空调，欧洲外贸叕爆单了！ </h1> <div class="top-orgin"> <span>来源：做电商</span> <span class="ml42">浏览：<browse class="clickcount-news-40995" data-type="news" data-id="40995"></browse></span> <span class="ml42">2023-08-01</span> <a class="share-btn" href="javascript:;" class="btn btn-success" title="分享" data-toggle="popover" data-html="true" data-placement="bottom" data-content='<img style="width:200px;height:200px;" src="//api.300.cn/qrcode?size=8&logo_size=100&str=https://www.300.cn/news/zds/40995.html" alt="img" />' > <i class="iconfont iconweixin"></i> 分享 </a> </div> </div> </div> <div class="artical_gg_box ajax_gg_new gg_zds_top" data-slug="zds_top"> <ggtemplate> <a url-ref="{url}" target="{target}"> <img class="img_bg" pic-src="{pic}" alt="{title}"> </a> </ggtemplate> </div> <div class="artical-content"> <p>&emsp;&emsp;多数外贸人的记忆还停留在去年冬天，欧洲许多国家民众与政府为获取取暖资源，从中国大量采购取暖设备，这让中国取暖家电再一次站上热榜风口。</p><p>&emsp;&emsp;而现如今，厄尔尼诺的威力席卷全球，全球大部分国家正在遭受热浪冲击，其中受影响最大的，是罕见出现过高温的欧洲。欧洲是曾经全球空调安装比例最低的地区，在极端天气之下，也开始爆抢空调。</p><h2>&emsp;&emsp;<strong>1、</strong><strong>超级热浪打破“无空调传统”</strong></h2><p>&emsp;&emsp;欧洲空间局表示，欧洲南端气温将攀升至48°C，这可能是当地有记录以来的最高气温。在英国，高温已经让<a href="https://www.300.cn/zwz/digitalweb.html" target="_blank">物流</a>陷入半瘫痪，有的超市连冰淇淋柜都关闭了，还贴条写着“因高温暂停供货”。</p><p><img src="//s.300.cn/archive/images/2023/08/01/503.jpg" alt="" /> </p><p>&emsp;&emsp;<span>最可怕的是，欧洲大部分地区，并没有使用空调的传统。</span>这里地处海洋气候，夏季短暂且凉爽，高温罕见。且欧洲的电费高昂，很多线路负载有限，安装空调，可能需要业主委员会批准、手续繁杂。根据《华盛顿邮报》的数据，在欧洲，只有不到5%的法国家庭和英国家庭装有空调，在德国，这一数字仅为3%。</p><p>&emsp;&emsp;但今年，欧洲人实在扛不住了!</p><h2>&emsp;&emsp;2、60%以上都是中国空调品牌</h2><p>&emsp;&emsp;在意大利拥有500多家门店的消费电子<a href="https://www.300.cn/online/weishop.html" target="_blank">零售</a>商Unieuro给了个数据：截至7月21日当周，其空调销量相比去年已经翻了一番——<span>而其中60%以上，都是中国品牌。</span></p><p>&emsp;&emsp;根据中国机电<a href="https://www.300.cn/zwz/exportweb.html" target="_blank">进出口</a>商会的数据，今年4、5两月，中国家用空调出口量分别为807万台和707万台，这让中国空调品牌的全球市场占有率，提升到了40%左右。其中，西班牙增长27%、阿根廷增长32%、伊拉克增长40%、巴西增长43%。</p><p><img src="//s.300.cn/archive/images/2023/08/01/504.jpg" alt="" /> </p><p>&emsp;&emsp;曾经的欧洲，是中国空调出海久攻不下的市场。但现在，中国机电进出口商会家电分会秘书长却给了完全不一样的判断：<span>欧洲地区市场广阔，中国空调的新机会，要来了!</span></p><h2>&emsp;&emsp;3、用品质赢得市场的二十年</h2><p>&emsp;&emsp;2022年全年，中国家用空调出口6121.1万台，出口金额达129亿美元。在中国家庭空调总销量中，出口份额连续三年占据40%以上比例。</p><p>&emsp;&emsp;<span>和许多行业不同，中国空调出海的二十年，并不是“廉价的二十年”。</span>它是用品质赢得消费者的二十年，是中国企业在新环境、<a href="https://www.300.cn/solution/lingshouomo.html" target="_blank">新零售</a>、新渠道、新技术不断变化成熟的过程中，让中国制造和时代变革持续共鸣共舞的二十年。</p><p>&emsp;&emsp;30年前，日本家电曾经横扫全球。如今，这个主角换成了中国空调。在格力第一代掌门人朱江洪的自传里，他引用了一句达尔文的话：“不是最强的物种能生存下来，而是最能适应变化的物种能生存下来。”</p><p>&emsp;&emsp;<span>中国空调如是，中国家电如是，中国制造亦如是。</span></p><p>&emsp;&emsp;来源：华商韬略</p> </div> <div class="artical-footer"> <p> 版权声明： <span>原创</span> </p> <a class="share-btn" href="javascript:;" class="btn btn-success" title="分享" data-toggle="popover" data-html="true" data-container="body" data-placement="bottom" data-content='<div ><img style="width:200px;height:200px;" 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class="components-recommended-buy"> <div class="title"> 推荐购买 </div> <div class="buy-list ajax_gg_new gg_business-pub" data-slug="business-pub"> <ggtemplate> <div class="item"> <a url-href="{url}" target="_blank"> <div class="icon"> <img pic-src="{pic}" alt="{title}"> </div> </a> <div class="text"> <a url-href="{url}" target="_blank">{title}</a> </div> </div> </ggtemplate> </div> </div> </div> </div> </div> </div> </div> </div> </div> <div class="m"> <div class="news-details"> <div class="main-wrap clearfix"> <div class="item-left"> <div class="artical-top"> <div class="left"> <div class="top-title" id="top-title"> 冬抢暖器夏抢空调，欧洲外贸叕爆单了！ </div> <div class="m-top-orgin"> <span>来源：做电商</span> <span class="ml42">浏览：<browse class="clickcount-news-40995" data-type="news" data-id="40995"></browse></span> <span class="ml42">2023-08-01</span> </div> </div> </div> <div class="artical_gg_box ajax_gg_new gg_zds_top_m" data-slug="zds_top_m"> <ggtemplate> <a url-href="{url}" target="{target}"> <img class="img_bg" pic-src="{pic}" alt="{title}"> </a> </ggtemplate> </div> <div class="artical-content"> <p>&emsp;&emsp;多数外贸人的记忆还停留在去年冬天，欧洲许多国家民众与政府为获取取暖资源，从中国大量采购取暖设备，这让中国取暖家电再一次站上热榜风口。</p><p>&emsp;&emsp;而现如今，厄尔尼诺的威力席卷全球，全球大部分国家正在遭受热浪冲击，其中受影响最大的，是罕见出现过高温的欧洲。欧洲是曾经全球空调安装比例最低的地区，在极端天气之下，也开始爆抢空调。</p><h2>&emsp;&emsp;<strong>1、</strong><strong>超级热浪打破“无空调传统”</strong></h2><p>&emsp;&emsp;欧洲空间局表示，欧洲南端气温将攀升至48°C，这可能是当地有记录以来的最高气温。在英国，高温已经让<a href="https://www.300.cn/zwz/digitalweb.html" target="_blank">物流</a>陷入半瘫痪，有的超市连冰淇淋柜都关闭了，还贴条写着“因高温暂停供货”。</p><p><img src="//s.300.cn/archive/images/2023/08/01/503.jpg" alt="" /> </p><p>&emsp;&emsp;<span>最可怕的是，欧洲大部分地区，并没有使用空调的传统。</span>这里地处海洋气候，夏季短暂且凉爽，高温罕见。且欧洲的电费高昂，很多线路负载有限，安装空调，可能需要业主委员会批准、手续繁杂。根据《华盛顿邮报》的数据，在欧洲，只有不到5%的法国家庭和英国家庭装有空调，在德国，这一数字仅为3%。</p><p>&emsp;&emsp;但今年，欧洲人实在扛不住了!</p><h2>&emsp;&emsp;2、60%以上都是中国空调品牌</h2><p>&emsp;&emsp;在意大利拥有500多家门店的消费电子<a href="https://www.300.cn/online/weishop.html" target="_blank">零售</a>商Unieuro给了个数据：截至7月21日当周，其空调销量相比去年已经翻了一番——<span>而其中60%以上，都是中国品牌。</span></p><p>&emsp;&emsp;根据中国机电<a href="https://www.300.cn/zwz/exportweb.html" target="_blank">进出口</a>商会的数据，今年4、5两月，中国家用空调出口量分别为807万台和707万台，这让中国空调品牌的全球市场占有率，提升到了40%左右。其中，西班牙增长27%、阿根廷增长32%、伊拉克增长40%、巴西增长43%。</p><p><img src="//s.300.cn/archive/images/2023/08/01/504.jpg" alt="" /> </p><p>&emsp;&emsp;曾经的欧洲，是中国空调出海久攻不下的市场。但现在，中国机电进出口商会家电分会秘书长却给了完全不一样的判断：<span>欧洲地区市场广阔，中国空调的新机会，要来了!</span></p><h2>&emsp;&emsp;3、用品质赢得市场的二十年</h2><p>&emsp;&emsp;2022年全年，中国家用空调出口6121.1万台，出口金额达129亿美元。在中国家庭空调总销量中，出口份额连续三年占据40%以上比例。</p><p>&emsp;&emsp;<span>和许多行业不同，中国空调出海的二十年，并不是“廉价的二十年”。</span>它是用品质赢得消费者的二十年，是中国企业在新环境、<a href="https://www.300.cn/solution/lingshouomo.html" target="_blank">新零售</a>、新渠道、新技术不断变化成熟的过程中，让中国制造和时代变革持续共鸣共舞的二十年。</p><p>&emsp;&emsp;30年前，日本家电曾经横扫全球。如今，这个主角换成了中国空调。在格力第一代掌门人朱江洪的自传里，他引用了一句达尔文的话：“不是最强的物种能生存下来，而是最能适应变化的物种能生存下来。”</p><p>&emsp;&emsp;<span>中国空调如是，中国家电如是，中国制造亦如是。</span></p><p>&emsp;&emsp;来源：华商韬略</p> </div> 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