Mythbusting the Feed: How We Work to Address Bias

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srcset="https://media.licdn.com/dms/image/v2/D4D03AQF7y0MOxmeDFw/profile-displayphoto-shrink_100_100/profile-displayphoto-shrink_100_100/0/1727117343310?e=2147483647&v=beta&t=5H9eM6gZTwDO-nNf9Vwjzjza9P44nLZFGoqxz_MNaD0 100w,https://media.licdn.com/dms/image/v2/D4D03AQF7y0MOxmeDFw/profile-displayphoto-shrink_200_200/profile-displayphoto-shrink_200_200/0/1727117343310?e=2147483647&v=beta&t=zuZjugVxs_PuSkp0IDJo0Lq7dm4MXhKGUAf-JAIOkMo 200w,https://media.licdn.com/dms/image/v2/D4D03AQF7y0MOxmeDFw/profile-displayphoto-shrink_400_400/profile-displayphoto-shrink_400_400/0/1727117343310?e=2147483647&v=beta&t=jUTWU6GXUgzAI9AsN0Ax-ug0QbzHfzXX7JYvFFDEejw 400w,https://media.licdn.com/dms/image/v2/D4D03AQF7y0MOxmeDFw/profile-displayphoto-shrink_800_800/profile-displayphoto-shrink_800_800/0/1727117343326?e=2147483647&v=beta&t=pD5RV49DrztqHAryKxLnomVkXMC0feVOgS8LotPVlg0 800w," sizes="(max-width: 480px) 480px, (max-width: 767px) 767px, (max-width: 1024px) 1024px, 1920px" src="https://media.licdn.com/dms/image/v2/D4D03AQF7y0MOxmeDFw/profile-displayphoto-shrink_800_800/profile-displayphoto-shrink_800_800/0/1727117343326?e=2147483647&v=beta&t=pD5RV49DrztqHAryKxLnomVkXMC0feVOgS8LotPVlg0" alt="Imani Dunbar"> <div class="author-profile__author-text-container"> <a href="https://www.linkedin.com/in/imani-dunbar" target="_blank" class="t-14 t-bold"><span class="screen-reader">Authored by</span>Imani Dunbar</a> <p class="t-14">Head of Equity @ LinkedIn</p> <p class="t-14 t-black--light" data-published-date="2022-11-1"> November 1, 2022 </p> </div> </div>  </div> <div class="social-share"> <ul class="social-share__list share-list" title="Share via" data-share-list> <li class="share-list__item share-item"> <a href="#" class="share-item__link medium-round-muted-tertiary-button" role="button" data-tracking-control-name="_linkedin_share" data-share-type="linkedin" aria-label="Share on LinkedIn, New window will open"> <li-icon class="share-item__icon" type="linkedin-icon"></li-icon> </a> </li> <li class="share-list__item share-item"> <a href="#" class="share-item__link medium-round-muted-tertiary-button" role="button" data-tracking-control-name="_facebook_share" data-share-type="facebook" aria-label="Share on Facebook, New window will open"> <li-icon class="share-item__icon" type="facebook-icon"></li-icon> </a> </li> <li class="share-list__item share-item"> <a href="#" class="share-item__link medium-round-muted-tertiary-button" role="button" data-tracking-control-name="_twitter_share" data-share-type="twitter" aria-label="Share on Twitter, New window will open"> <li-icon class="share-item__icon" type="twitter-icon"></li-icon> </a> </li> </ul> </div> </div> </div> </div> <div id class="component component-migratedContent" data-component-type="migratedContent"> <div class="rich-text"> <p>Whether we’re building AI models or new features, we’re continuously iterating on our processes to ensure we’re uncovering and addressing any instances of bias in our products and enabling fairness on the platform. This is part of our always-ongoing work to find and address bias. </p> <p>This work is especially important on our LinkedIn Feed and is the focus of the third and final part of our “Mythbusting the Feed'' blog series. If you missed part <a href="https://blog.linkedin.com/2022/may/23/mythbusting-the-feed-helping-our-members" data-tracking-control-name="_anchor_link">one</a> or <a href="https://blog.linkedin.com/2022/August/18/mythbusting-the-feed-how-the-algorithm-works" data-tracking-control-name="_anchor_link">two</a> in the series make sure to go back and check them out to learn what type of conversations are welcomed on LinkedIn, how the Feed algorithm works, how to curate your Feed, and common myths and misconceptions about how the Feed works.</p> <p>Sabry Tozin, our VP of Engineering, expands on some of your most-asked questions in the videos below:</p> </div> </div> <div id class="component component-video" data-component-type="video"> <div class="video video__article-width" data-video-with-thumbnail="false" data-video> <div class="video-padding-wrapper"> <div class="video__container"> <div class="video__content" tabindex="-1" data-video-content> <iframe allowfullscreen="true" class="linkedin-iframe" data-delayed-url="https://www.linkedin.com/embed/feed/update/urn:li:activity:6993221825065361409" frameborder="0" height="640" scrolling="no" title="LINKEDIN Embed" width="360"> </iframe> </div> </div> </div> <p class="t-14 t-black--light video__caption">How do we detect bias in your algorithms?</p> </div> </div> <div id class="component component-migratedContent" data-component-type="migratedContent"> <div class="rich-text"> <p>To help drive equitable outcomes for our members, we aim to create a platform that is free from unfair bias. If harmful biases are identified anywhere in our products, platform, or processes, we work to address them quickly. We continue to develop and share methods for assessing and mitigating potential unfair bias in our AI models, including those that power recommendation and ranking systems.</p> </div> </div> <div id class="component component-video" data-component-type="video"> <div class="video video__article-width" data-video-with-thumbnail="false" data-video> <div class="video-padding-wrapper"> <div class="video__container"> <div class="video__content" tabindex="-1" data-video-content> <iframe allowfullscreen="true" class="linkedin-iframe" data-delayed-url="https://www.linkedin.com/embed/feed/update/urn:li:activity:6993220191354585088" frameborder="0" height="640" scrolling="no" title="LINKEDIN Embed" width="360"> </iframe> </div> </div> </div> <p class="t-14 t-black--light video__caption">Does LinkedIn limit the distribution of certain posts or people?</p> </div> </div> <div id class="component component-migratedContent" data-component-type="migratedContent"> <div class="rich-text"> <p>We do not limit distribution or remove content based on race, ethnicity, political views, or other characteristics. However, we do remove content that violates our <a href="https://www.linkedin.com/legal/professional-community-policies" data-tracking-control-name="_anchor_link">Professional Community Policies</a>, which could include harassment, misinformation, and hate speech. We also may choose to not broadly promote low-quality content, such as engagement bait.</p> <p>This series is intended to help increase understanding of the LinkedIn Feed. As the world around us changes quickly, we’ll continue our work to be the professional community for people looking to learn a new skill, grow professionally, share knowledge, help others or take the next step in their career journey.</p> </div> </div> <div id class="component component-migratedContent" data-component-type="migratedContent"> <div class="rich-text"> <p><b>Equity Journey Update: 10 Million and Counting</b></p> <p>Addressing bias is a step on our <a href="https://blog.linkedin.com/2021/march/what-we-mean-by-equitable-outcomes-for-the-global-workforce" data-tracking-control-name="_anchor_link">journey to help drive equitable outcomes</a> for all members of the global workforce. An important component of this work centers on our LinkedIn Feed and understanding how our members experience our platform, especially those from historically and systemically marginalized communities. Several years ago, we began collecting gender and disability demographic data globally, but we realized it wasn't representing the much broader spectrum of identities that encompassed our members. In 2021, we expanded those efforts in the U.S. to initially include nine identity dimensions (with the option to write-in for race/ethnicity and sexual orientation) and asked members to <a href="https://www.linkedin.com/in/edit/self-id?lipi=urn%3Ali%3Apage%3Ad_flagship3_pulse_read%3BMu%2BwEwjERTOkg30slCAf7A%3D%3D" data-tracking-control-name="_anchor_link">self-identify on LinkedIn</a>. As we continue to scale Self-ID, we’ll evaluate what additional identity dimensions are needed to both create equal access to opportunity and help drive more equitable outcomes for all members of the global workforce. (Check out my <a href="https://www.linkedin.com/pulse/its-ok-self-id-linkedin-here-why-you-should-imani-dunbar/" data-tracking-control-name="_anchor_link">article</a> where I explained why I chose to self-identify.)<br> <br> Today, more than 10 million members have shared some aspect of their identity on LinkedIn. As more members join us on this Equity journey and Self-ID, we’ll be able to evaluate how members from historically and systemically marginalized communities experience the platform. We’ll also be able to expand and share more relevant workforce trends by accounting for how members’ demographic identities may impact their access to economic opportunity, as well as launching  new products and experiences to help drive more equitable outcomes for those members facing barriers.  <br> <br> Everyday, more people from across the world come to LinkedIn to share their knowledge, perspectives, and discuss topics they care about. We’ll continue sharing our equity journey by providing transparency into the Feed, how it works, and what we are doing to address any bias. We know how important it is for members to have safe, trusted, and authentic conversations that resonate with them and their communities. </p> </div> </div> <div id class="component component-postList" data-component-type="postList"> <section id="postList0FocusPoint" class="component__content-container list-layout" data-post-list>  <hr class="artdeco-divider"> <section class="list-layout__headline-container"> <p class="list-layout__headline t-32 t-sans">Related articles</p>  </section> <ul class="list-layout__posts"> <li class="post-list__item list-post"> <div class="list-post__content-container"> <p class="list-post__content-container__topic"> <a class="t-14 t-bold" href="https://www.linkedin.com/blog/member/data"> Data insights </a> </p> <div class="list-post__content-container__title"> <a class="list-post__link t-20 t-black" href="https://www.linkedin.com/blog/member/data/work-change-snapshot-october-2024"> Work Change Snapshot: 70% of global executives say the pace of... </a> 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