Launching A New CRM | UX Design Agency London

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The result was a highly functional web application developed by skilled programmers and software developers, but the interface was a technocratic mash-up of various UI plugins, frameworks and layouts.</p> </div> <dl class="points" data-pnp-animate="fadeInLeft" data-pnp-animation-delay=".9s"> <dt class="title">Lead time:</dt> <dd class="text">4 Months</dd> <dt class="title">Sector:</dt> <dd class="text">SaaS B2B Software</dd> <dt class="title">Target Type:</dt> <dd class="text">B2B SMEs</dd> <dt class="title">Demographic:</dt> <dd class="text">Business Owner Managers / Executives</dd> <dt class="title">Project Goal:</dt> <dd class="text">Improve Customer Perception & Conversion Rates</dd> <dt class="title">Services:</dt> <dd class="text">UX Design, UI Design, Front-End Development</dd> </dl> </div> </section> </div> </div> </div> </div>  <div class="component layout negative-margin pnp-bg border-bottom " style=" background-color: rgba(7,42,64,0.95);"> <div class=" container -large "> <div class="row no-gutter full-width-layout "> <div class="col-md-12"> <section class="component component-slider -before-after" style=""> <div class="twentytwenty-container"> <img class="before-img" src="data:image/svg+xml,%3Csvg%20xmlns='http://www.w3.org/2000/svg'%20viewBox='0%200%201406%20879'%3E%3C/svg%3E" data-src="https://ux-design.agency/wp-content/uploads/2019/05/Image-287.jpg" alt="Old Xeus Sales Pipeline Design" height="879" width="1406" /> <img class="after-img" src="data:image/svg+xml,%3Csvg%20xmlns='http://www.w3.org/2000/svg'%20viewBox='0%200%201406%20879'%3E%3C/svg%3E" data-src="https://ux-design.agency/wp-content/uploads/2019/05/Image-288.jpg" alt="New Xeus Sales Pipeline design" height="879" width="1406" /> </div> </section> </div> </div> </div> </div>  <div class="component layout negative-margin pnp-bg " style=" "> <div class=" container -narrow "> <div class="row no-gutter full-width-layout "> <div class="col-md-12"> <section class="component component-text -two_columns v-padding" style=""> <div class="inner"> <dl class="list" data-pnp-animate="fadeInLeft"> <dt class="title">Scope</dt> <dd class="content"><ul> <li>Workshops with key stakeholders</li> <li>User flows created</li> <li>Wireframes produced</li> <li>Designs produced</li> <li>API end points designed in Swagger</li> <li>Front-end development</li> <li>Collaboration with back-end team</li> </ul> </dd> </dl> <dl class="list" data-pnp-animate="fadeInLeft" data-pnp-animation-delay=".15s"> <dt class="title">Resource</dt> <dd class="content"><ul> <li>1x UX Designer</li> <li>2x Senior Front-end Developers</li> <li>1x Technical Project Manager</li> <li>1x Test Automation Developer</li> </ul> </dd> </dl> </div> </section> </div> </div> </div> </div>  <div class="component layout negative-margin pnp-bg bg-colour-base-grey" style=" "> <div class=" container-fluid "> <div class="row no-gutter full-width-layout "> <div class="col-md-12"> <section class="component component-image -display-type-parallax " style="" data-scrollax-parent="true" > <div class="image pnp-bg full-height parallax" data-scrollax="properties: { 'translateY': '200px' }" data-src="https://ux-design.agency/wp-content/uploads/2019/05/Group-7242.jpg"> </div> </section> </div> </div> </div> </div>  <div class="component layout negative-margin pnp-bg " style=" "> <div class=" container -narrow "> <div class="row no-gutter full-width-layout "> <div class="col-md-12"> <section class="component component-text -large text-dark" style=" padding-top: 20%;padding-bottom: 20%;"> <div class="inner"> <div class="content" data-pnp-animate-inner="fadeInBottom" data-pnp-animation-delay=".3s"> <div class="content-large"> <h2 class="heading8">The challenge</h2> <p>The key challenge was that the customer perception of the product is the interface. A user’s experience of the product shapes their engagement and therefore the business results. KPIs such as visitor to subscriber ratio, net-referrer scores and user attrition are crucial for a platform like Xeus.</p> <p>We were commissioned to take this rapidly innovated web application and re-skin it with a new UI in a highly compressed time-scale.</p> </div> </div> </div> </section> </div> </div> </div> </div>  <div class="component layout negative-margin pnp-bg " style=" background-color: rgba(7,42,64,0.95);"> <div class=" container -large "> <div class="row no-gutter full-width-layout "> <div class="col-md-12">  <section class="component component-showcase -showcase_wide_image" style=""> <div class="inner v-padding text-light" style=""> <div class="showcase-container"> <div class="image-container "> <img class="image scroll-reveal-collage image_0" src="data:image/svg+xml,%3Csvg%20xmlns='http://www.w3.org/2000/svg'%20viewBox='0%200%202597%201615'%3E%3C/svg%3E" data-src="https://ux-design.agency/wp-content/uploads/2019/05/Image-284@2x.jpg" alt="maximising sace to improve user experience" height="1615" width="2597" /> </div> <div class="content-container"> <h3 class="showcase-header" data-pnp-animate="fadeInRight"> Maximising space </h3> <div class="showcase-content" data-pnp-animate="fadeInRight" data-pnp-animation-delay=".3s"> <p>We needed to minimise the page furniture so that the data within the system was the primary focus for the user.</p> </div> </div> </div> </div> <div class="inner v-padding text-light" style=""> <div class="showcase-container"> <div class="image-container "> <img class="image scroll-reveal-collage image_1" src="data:image/svg+xml,%3Csvg%20xmlns='http://www.w3.org/2000/svg'%20viewBox='0%200%202596%201624'%3E%3C/svg%3E" data-src="https://ux-design.agency/wp-content/uploads/2019/05/Image-289@2x.jpg" alt="easy to understand user journeys" height="1624" width="2596" /> </div> <div class="content-container"> <h3 class="showcase-header" data-pnp-animate="fadeInRight"> Familiarity built-in </h3> <div class="showcase-content" data-pnp-animate="fadeInRight" data-pnp-animation-delay=".3s"> <p>Using a range of design patterns inspired from e-commerce shops and mobile apps, we were able to create easy to understand user journeys.</p> </div> </div> </div> </div> <div class="inner v-padding text-light" style=""> <div class="showcase-container"> <div class="image-container "> <img class="image scroll-reveal-collage image_2" src="data:image/svg+xml,%3Csvg%20xmlns='http://www.w3.org/2000/svg'%20viewBox='0%200%201406%20879'%3E%3C/svg%3E" data-src="https://ux-design.agency/wp-content/uploads/2019/05/Image-288.jpg" alt="New Xeus Sales Pipeline design" height="879" width="1406" /> </div> <div class="content-container"> <h3 class="showcase-header" data-pnp-animate="fadeInRight"> Configurable Kanban </h3> <div class="showcase-content" data-pnp-animate="fadeInRight" data-pnp-animation-delay=".3s"> <p>With a drag-and-drop kanban feature you can see record data in-page, making this the ultimate dashboard for sales and marketing teams.</p> </div> </div> </div> </div> <div class="inner v-padding text-light" style=""> <div class="showcase-container"> <div class="image-container "> <img class="image scroll-reveal-collage image_3" src="data:image/svg+xml,%3Csvg%20xmlns='http://www.w3.org/2000/svg'%20viewBox='0%200%201920%201199'%3E%3C/svg%3E" data-src="https://ux-design.agency/wp-content/uploads/2019/05/Xeus-last-image-1.jpg" alt="ui design" height="1199" width="1920" /> </div> <div class="content-container"> <h3 class="showcase-header" data-pnp-animate="fadeInRight"> Scaleable design system </h3> <div class="showcase-content" data-pnp-animate="fadeInRight" data-pnp-animation-delay=".3s"> <p>The design tenets used create a design system that Xeus was able to use on-going as the product expanded.</p> </div> </div> </div> </div> </section> </div> </div> </div> </div>  <div class="component layout negative-margin pnp-bg bg-colour-dark-grey" style=" "> <div class=" container -large "> <div class="row no-gutter full-width-layout "> <div class="col-md-12"> <section class="component component-text -testimonial2 bg-colour-dark-grey text-light" style=""> <div class="inner"> <div class="image-container"> <div class="author-image" data-pnp-animate="fadeIn"> <img class="image" src="data:image/svg+xml,%3Csvg%20xmlns='http://www.w3.org/2000/svg'%20viewBox='0%200%20438%20438'%3E%3C/svg%3E" data-src="https://ux-design.agency/wp-content/uploads/2019/05/Richard-George.png" alt="Richard George" height="438" width="438" /> </div> </div> <blockquote class="quote-container"> <div class="heading2 content" data-pnp-animate="fadeIn"> <p>“Plug and Play took a broad and complex application and made it simple.”</p> </div> <div class="author content"> <div class="author-image" data-pnp-animate="fadeIn"> <img class="image" src="data:image/svg+xml,%3Csvg%20xmlns='http://www.w3.org/2000/svg'%20viewBox='0%200%20438%20438'%3E%3C/svg%3E" data-src="https://ux-design.agency/wp-content/uploads/2019/05/Richard-George.png" alt="Richard George" height="438" width="438" /> </div> <div class="author-name" data-pnp-animate="fadeIn"> <p>Richard George, Technical Director, Xeus</p> </div> </div> </blockquote> </div> </section> </div> </div> </div> </div>  <div class="component layout negative-margin pnp-bg bg-colour-case_study-grey" style=" "> <div class=" container -large "> <div class="row no-gutter full-width-layout "> <div class="col-md-12"> <section class="component component-text -large" style=" padding-top: 9%;padding-bottom: 4%;"> <div class="inner"> <div class="content" data-pnp-animate-inner="fadeInBottom" data-pnp-animation-delay=".3s"> <div class="content-large"> <h2 class="heading1">Related work</h2> </div> </div> </div> </section> </div> </div> </div> </div>  <div class="component layout negative-margin pnp-bg bg-colour-case_study-grey" style=" "> <div class=" container -large "> <div class="row fifty-fifty-layout"> <div class="col-xs-12 col-left-side col-sm-6">  <div class="component row no-gutter component-call-to-action -bottom" style="" data-pnp-animate="slideUpSlow" > <div class="col-xs-12"> <a href="https://ux-design.agency/ui-design/smartr365/" class="inner" data-scrollax-parent="true"> <div class="image-container"> <div data-scrollax="properties: { 'translateY': '10%' }"> <img class="image" src="data:image/svg+xml,%3Csvg%20xmlns='http://www.w3.org/2000/svg'%20viewBox='0%200%201000%201141'%3E%3C/svg%3E" data-src="https://ux-design.agency/wp-content/uploads/2019/06/Smartr-Menu.jpg" alt="UX design and front end development for Smartr365" height="1141" width="1000" data-pnp-animate='fadeInSlow'/> </div> </div> <div class="content-container"> <div class="heading heading3" data-pnp-animate="fadeInBottom" data-pnp-animation-delay=".2s"> <p>Legal & General – Smartr365</p> </div> <div class="content" data-pnp-animate="fadeInBottom" data-pnp-animation-delay=".4s"> <p>A new interface for a Fintech 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