Media - Aurora

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class="px-2 pb-2 mb-3"> <h2 class="tag size-ten text--300 caps bald p-0 mb-4">Media</h2> <div class="row"> <div class="col-lg-7 col-12"> <div class="slideshow theme mb-4 slideshow--main " data-slick="{"dots":true,"dotsClass":"slideshow__pager","asNavFor":null,"cssEase":"ease","speed":250,"autoplaySpeed":6000,"slidesToScroll":1,"slidesToShow":1,"fade":false,"autoplay":true,"infinite":true,"responsive": [{"breakpoint": 720,"settings": {"slidesToShow": 1,"slidesToScroll": 1}},{"breakpoint": 480,"settings": {"slidesToShow": 1,"slidesToScroll": 1}}]}"> <div class="slideshow__slide slideshow__slide--first slideshow__slide--horizontal" style=""> <span class="slideshow__slide__label">1</span>  <article class="box story " data-id="1141276" data-layout="story">  <figure class="media media--stretch col-12 px-0 "> <div class="media__item "><a title="" href="https://web.archive.org/web/20170715203625/http://aurora.dawn.com/news/1141276/strategising-for-digital"><img src="https://web.archive.org/web/20170715203625im_/http://i.dawn.com/large/2015/10/562928d76a43a.jpg" alt="Strategising for digital"/></a></div> </figure> <div class="clearfix"></div>  <div class="text-center mb-2 mt-2 mx-2"> <span class="tag size-three text-center "><a title="Digital" href="/web/20170715203625/http://aurora.dawn.com/media/digital" class="">Digital</a></span> </div>  <h2 data-layout="story" data-id="1141276" class="story__title size-seven text-center text--400 px-2"><a href="https://web.archive.org/web/20170715203625/http://aurora.dawn.com/news/1141276/strategising-for-digital" class="story__link"><strong>Strategising for digital</strong></a></h2>  <div class="story__excerpt size-five text-center text--300 px-2 pb-2">What agencies must do to slip seamlessly, yet effectively, into the digital space. </div> </article>  </div> <div class="slideshow__slide slideshow__slide--horizontal" style=""> <span class="slideshow__slide__label">2</span>  <article class="box story " data-id="1142081" data-layout="story">  <figure class="media media--stretch col-12 px-0 "> <div class="media__item "><a title="" href="https://web.archive.org/web/20170715203625/http://aurora.dawn.com/news/1142081/digital-trends-to-look-out-for-in-2018"><img src="https://web.archive.org/web/20170715203625im_/http://i.dawn.com/large/2017/07/595b5867e0de6.jpg" alt="Digital trends to look out for in 2018"/></a></div> </figure> <div class="clearfix"></div>  <div class="text-center mb-2 mt-2 mx-2"> <span class="tag size-three text-center "><a title="Digital" href="/web/20170715203625/http://aurora.dawn.com/media/digital" class="">Digital</a></span> </div>  <h2 data-layout="story" data-id="1142081" class="story__title size-seven text-center text--400 px-2"><a href="https://web.archive.org/web/20170715203625/http://aurora.dawn.com/news/1142081/digital-trends-to-look-out-for-in-2018" class="story__link"><strong>Digital trends to look out for in 2018</strong></a></h2>  <div class="story__excerpt size-five text-center text--300 px-2 pb-2">Key points to keep in mind when designing your digital media strategy for 2018. </div> </article>  </div> </div> </div> <div class="col-lg-5 col-12"> <div class=" slideshow--list mt-2"> <div class="clear-both"> <div class="slideshow--row__item active float-left" data-id="0" style="float:left;width:49%;margin-right:2%;">  <article class="box story theme mb-4 equalize" data-id="1142075" data-layout="story">  <figure class="media media--stretch col-12 px-0 "> <div class="media__item "><a title="" href="https://web.archive.org/web/20170715203625/http://aurora.dawn.com/news/1142075/stooping-to-new-lows"><img src="https://web.archive.org/web/20170715203625im_/http://i.dawn.com/thumbnail/2017/06/594cb193088c5.jpg" alt="Stooping to new lows"/></a></div> </figure> <div class="clearfix"></div>  <div class="text-center mt-4"> <span class="tag size-three text-center "><a title="Electronic" href="/web/20170715203625/http://aurora.dawn.com/media/electronic" class="">Electronic</a></span> </div>  <h2 data-layout="story" data-id="1142075" class="story__title size-five text-center text--300 m-2"><a href="https://web.archive.org/web/20170715203625/http://aurora.dawn.com/news/1142075/stooping-to-new-lows" class="story__link"><strong>Stooping to new lows</strong></a></h2> </article>  </div> <div class="slideshow--row__item float-left" data-id="1" style="float:left;width:49%;">  <article class="box story theme mb-4 equalize" data-id="1142064" data-layout="story">  <figure class="media media--stretch col-12 px-0 "> <div class="media__item "><a title="" href="https://web.archive.org/web/20170715203625/http://aurora.dawn.com/news/1142064/staying-tuned-to-the-customers-expectations"><img src="https://web.archive.org/web/20170715203625im_/http://i.dawn.com/thumbnail/2017/05/5924f71e77e99.jpg" alt="Staying tuned to the customer’s expectations"/></a></div> </figure> <div class="clearfix"></div>  <div class="text-center mt-4"> <span class="tag size-three text-center "><a title="Digital" href="/web/20170715203625/http://aurora.dawn.com/media/digital" class="">Digital</a></span> </div>  <h2 data-layout="story" data-id="1142064" class="story__title size-five text-center text--300 m-2"><a href="https://web.archive.org/web/20170715203625/http://aurora.dawn.com/news/1142064/staying-tuned-to-the-customers-expectations" class="story__link"><strong>Staying tuned to the customer’s expectations</strong></a></h2> </article>  </div> </div><div class="clear-both"> <div class="slideshow--row__item float-left" data-id="2" style="float:left;width:49%;margin-right:2%;">  <article class="box story theme mb-4 equalize" data-id="1142041" data-layout="story">  <figure class="media col-12 px-0 "> <div class="media__item "><a title="" href="https://web.archive.org/web/20170715203625/http://aurora.dawn.com/news/1142041/understanding-what-drives-the-native-video"><img src="https://web.archive.org/web/20170715203625im_/http://i.dawn.com/thumbnail/2017/06/594764c1efbac.jpg" alt="Understanding what drives the native video"/></a></div> </figure> <div class="clearfix"></div>  <div class="text-center mt-4"> <span class="tag size-three text-center "><a title="Digital" href="/web/20170715203625/http://aurora.dawn.com/media/digital" class="">Digital</a></span> </div>  <h2 data-layout="story" data-id="1142041" class="story__title size-five text-center text--300 m-2"><a href="https://web.archive.org/web/20170715203625/http://aurora.dawn.com/news/1142041/understanding-what-drives-the-native-video" class="story__link"><strong>Understanding what drives the native video</strong></a></h2> </article>  </div> <div class="slideshow--row__item float-left" data-id="3" style="float:left;width:49%;">  <article class="box story theme mb-4 equalize" data-id="1142032" data-layout="story">  <figure class="media media--stretch col-12 px-0 "> <div class="media__item "><a title="" href="https://web.archive.org/web/20170715203625/http://aurora.dawn.com/news/1142032/vertical-reality"><img src="https://web.archive.org/web/20170715203625im_/http://i.dawn.com/thumbnail/2017/05/591adba2e55da.jpg" alt="Vertical reality"/></a></div> </figure> <div class="clearfix"></div>  <div class="text-center mt-4"> <span class="tag size-three text-center "><a title="Digital" href="/web/20170715203625/http://aurora.dawn.com/media/digital" class="">Digital</a></span> </div>  <h2 data-layout="story" data-id="1142032" class="story__title size-five text-center text--300 m-2"><a href="https://web.archive.org/web/20170715203625/http://aurora.dawn.com/news/1142032/vertical-reality" class="story__link"><strong>Vertical reality</strong></a></h2> </article>  </div> </div><div class="clear-both"> </div></div> </div> <div class="col-12"> <div class="my-4 pt-4 pb-2">  <div class="ad " aria-hidden="true"> <div class="js-ad clearfix" style="text-align:center;margin:0 auto;overflow:hidden;max-width:728px;max-height:90px"> <div class="radWrapper ad__wrapper"> <div id="div-gpt-ad-1455520357400-2" class="ad__wrapper__slot" style="width:728px;height:90px"> <script>googletag.cmd.push(function() { googletag.display('div-gpt-ad-1455520357400-2'); });</script> </div> </div> </div> </div>  </div> </div> <div class="col-lg-8 col-12"> <div class=" slideshow--list mt-2"> <div class="clear-both"> <div class="slideshow--row__item active float-left" data-id="0" style="float:left;width:49%;margin-right:2%;">  <article class="box story mb-4 p-2 theme equalize" data-id="1141944" data-layout="story">  <span class="tag size-three mb-2"><a title="Feature" href="/web/20170715203625/http://aurora.dawn.com/media/feature" class="">Feature</a></span>  <h2 data-layout="story" data-id="1141944" class="story__title size-six text--400 "><a href="https://web.archive.org/web/20170715203625/http://aurora.dawn.com/news/1141944/state-and-media" class="story__link"><strong>State and Media</strong></a></h2>  <figure class="media media--left media--stretch col-sm-6 col-12 mr-4 px-0 "> <div class="media__item "><a title="" href="https://web.archive.org/web/20170715203625/http://aurora.dawn.com/news/1141944/state-and-media"><img src="https://web.archive.org/web/20170715203625im_/http://i.dawn.com/medium/2017/03/58d261188e8b5.jpg" alt="State and Media"/></a></div> </figure>  <div class="story__excerpt size-three text--400 ">Existing at several levels, the relationship between the State and the Media is of fundamental importance to both. </div> </article>  </div> <div class="slideshow--row__item float-left" data-id="1" style="float:left;width:49%;">  <article class="box story mb-4 p-2 theme equalize" data-id="1141994" data-layout="story">  <span class="tag size-three mb-2"><a title="Digital" href="/web/20170715203625/http://aurora.dawn.com/media/digital" class="">Digital</a></span>  <h2 data-layout="story" data-id="1141994" class="story__title size-six text--400 "><a href="https://web.archive.org/web/20170715203625/http://aurora.dawn.com/news/1141994/facebook-fails" class="story__link"><strong>Facebook Fails</strong></a></h2>  <figure class="media media--left media--stretch col-sm-6 col-12 mr-4 px-0 "> <div class="media__item "><a title="" href="https://web.archive.org/web/20170715203625/http://aurora.dawn.com/news/1141994/facebook-fails"><img src="https://web.archive.org/web/20170715203625im_/http://i.dawn.com/medium/2017/04/5902d1e32c34e.jpg" alt="Facebook Fails"/></a></div> </figure>  <div class="story__excerpt size-three text--400 ">Five common mistakes marketers make on Facebook and how to avoid them. </div> </article>  </div> </div><div class="clear-both"> <div class="slideshow--row__item float-left" data-id="2" style="float:left;width:49%;margin-right:2%;">  <article class="box story mb-4 p-2 theme equalize" data-id="1141974" data-layout="story">  <span class="tag size-three mb-2"><a title="Digital" href="/web/20170715203625/http://aurora.dawn.com/media/digital" class="">Digital</a></span>  <h2 data-layout="story" data-id="1141974" class="story__title size-six text--400 "><a href="https://web.archive.org/web/20170715203625/http://aurora.dawn.com/news/1141974/why-brands-can-no-longer-rely-on-organic-reach" class="story__link"><strong>Why brands can no longer rely on organic reach</strong></a></h2>  <figure class="media media--left media--stretch col-sm-6 col-12 mr-4 px-0 "> <div class="media__item "><a title="" href="https://web.archive.org/web/20170715203625/http://aurora.dawn.com/news/1141974/why-brands-can-no-longer-rely-on-organic-reach"><img src="https://web.archive.org/web/20170715203625im_/http://i.dawn.com/medium/2017/04/5901a0046e902.jpg" alt="Why brands can no longer rely on organic reach"/></a></div> </figure>  <div class="story__excerpt size-three text--400 ">Depending on organic reach alone is a bad idea, and brands must start spending to achieve maximum reach on social media. </div> </article>  </div> <div class="slideshow--row__item float-left" data-id="3" style="float:left;width:49%;">  <article class="box story mb-4 p-2 theme equalize" data-id="1141983" data-layout="story">  <span class="tag size-three mb-2"><a title="Opinion " href="/web/20170715203625/http://aurora.dawn.com/media/opinion" class="">Opinion </a></span>  <h2 data-layout="story" data-id="1141983" class="story__title size-six text--400 "><a href="https://web.archive.org/web/20170715203625/http://aurora.dawn.com/news/1141983/do-not-search-and-you-will-not-find" class="story__link"><strong>Do not search and you will NOT find</strong></a></h2>  <figure class="media media--left media--stretch col-sm-6 col-12 mr-4 px-0 "> <div class="media__item "><a title="" href="https://web.archive.org/web/20170715203625/http://aurora.dawn.com/news/1141983/do-not-search-and-you-will-not-find"><img src="https://web.archive.org/web/20170715203625im_/http://i.dawn.com/medium/2017/04/58f1b5cfba767.png" alt="Do not search and you will NOT find"/></a></div> </figure>  <div class="story__excerpt size-three text--400 ">Why banning a social media platform is pointless. </div> </article>  </div> </div><div class="clear-both"> <div class="slideshow--row__item float-left" data-id="4" style="float:left;width:49%;margin-right:2%;">  <article class="box story mb-4 p-2 theme equalize" data-id="1141881" data-layout="story">  <span class="tag size-three mb-2"><a title="Digital" href="/web/20170715203625/http://aurora.dawn.com/media/digital" class="">Digital</a></span>  <h2 data-layout="story" data-id="1141881" class="story__title size-six text--400 "><a href="https://web.archive.org/web/20170715203625/http://aurora.dawn.com/news/1141881/a-social-papacy" class="story__link"><strong>A ‘social’ papacy</strong></a></h2>  <figure class="media media--left media--stretch col-sm-6 col-12 mr-4 px-0 "> <div class="media__item "><a title="" href="https://web.archive.org/web/20170715203625/http://aurora.dawn.com/news/1141881/a-social-papacy"><img src="https://web.archive.org/web/20170715203625im_/http://i.dawn.com/medium/2017/03/58c32f6853af8.jpg" alt="A ‘social’ papacy"/></a></div> </figure>  <div class="story__excerpt size-three text--400 ">Social media lessons that can be taught by the Catholic Church. </div> </article>  </div> <div class="slideshow--row__item float-left" data-id="5" style="float:left;width:49%;">  <article class="box story mb-4 p-2 theme equalize" data-id="1141973" data-layout="story">  <span class="tag size-three mb-2"><a title="Digital" href="/web/20170715203625/http://aurora.dawn.com/media/digital" class="">Digital</a></span>  <h2 data-layout="story" data-id="1141973" class="story__title size-six text--400 "><a href="https://web.archive.org/web/20170715203625/http://aurora.dawn.com/news/1141973/ephemeral-but-here-to-stay" class="story__link"><strong>Ephemeral but here to stay</strong></a></h2>  <figure class="media media--left media--stretch col-sm-6 col-12 mr-4 px-0 "> <div class="media__item "><a title="" href="https://web.archive.org/web/20170715203625/http://aurora.dawn.com/news/1141973/ephemeral-but-here-to-stay"><img src="https://web.archive.org/web/20170715203625im_/http://i.dawn.com/medium/2017/04/58ef6dce824c5.jpg" alt="Ephemeral but here to stay"/></a></div> </figure>  <div class="story__excerpt size-three text--400 ">How ephemeral platforms like Snapchat have changed the rules of social media. </div> </article>  </div> </div><div class="clear-both"> <div class="slideshow--row__item float-left" data-id="6" style="float:left;width:49%;margin-right:2%;">  <article class="box story mb-4 p-2 theme equalize" data-id="1141980" data-layout="story">  <span class="tag size-three mb-2"><a title="Brands" href="/web/20170715203625/http://aurora.dawn.com/marketing/brands" class="">Brands</a></span>  <h2 data-layout="story" data-id="1141980" class="story__title size-six text--400 "><a href="https://web.archive.org/web/20170715203625/http://aurora.dawn.com/news/1141980/the-brave-new-world-of-social-media-ipos" class="story__link"><strong>The brave new world of social media IPOs</strong></a></h2>  <figure class="media media--left media--stretch col-sm-6 col-12 mr-4 px-0 "> <div class="media__item "><a title="" href="https://web.archive.org/web/20170715203625/http://aurora.dawn.com/news/1141980/the-brave-new-world-of-social-media-ipos"><img src="https://web.archive.org/web/20170715203625im_/http://i.dawn.com/medium/2017/04/58e49e108643d.jpg" alt="The brave new world of social media IPOs"/></a></div> </figure>  <div class="story__excerpt size-three text--400 ">Despite some obvious concerns, Snap continues to show tremendous promise and has achieved a mass of loyal customers. </div> </article>  </div> <div class="slideshow--row__item float-left" data-id="7" style="float:left;width:49%;">  <article class="box story mb-4 p-2 theme equalize" data-id="1141846" data-layout="story">  <span class="tag size-three mb-2"><a title="Digital" href="/web/20170715203625/http://aurora.dawn.com/media/digital" class="">Digital</a></span>  <h2 data-layout="story" data-id="1141846" class="story__title size-six text--400 "><a href="https://web.archive.org/web/20170715203625/http://aurora.dawn.com/news/1141846/optimistic-or-overpriced" class="story__link"><strong>Optimistic or overpriced?</strong></a></h2>  <figure class="media media--left media--stretch col-sm-6 col-12 mr-4 px-0 "> <div class="media__item "><a title="" href="https://web.archive.org/web/20170715203625/http://aurora.dawn.com/news/1141846/optimistic-or-overpriced"><img src="https://web.archive.org/web/20170715203625im_/http://i.dawn.com/medium/2017/02/58aecd129f0b2.jpg" alt="Optimistic or overpriced?"/></a></div> </figure>  <div class="story__excerpt size-three text--400 ">Is Snap (Snapchat’s parent company) going public really a good idea? </div> </article>  </div> </div><div class="clear-both"> <div class="slideshow--row__item float-left" data-id="8" style="float:left;width:49%;margin-right:2%;">  <article class="box story mb-4 p-2 theme equalize" data-id="1141843" data-layout="story">  <span class="tag size-three mb-2"><a title="Making Waves" href="/web/20170715203625/http://aurora.dawn.com/trends/making-waves" class="">Making Waves</a></span>  <h2 data-layout="story" data-id="1141843" class="story__title size-six text--400 "><a href="https://web.archive.org/web/20170715203625/http://aurora.dawn.com/news/1141843/press-play-the-rising-tide-of-video-content" class="story__link"><strong>Press play –The rising tide of video content</strong></a></h2>  <figure class="media media--left media--stretch col-sm-6 col-12 mr-4 px-0 "> <div class="media__item "><a title="" href="https://web.archive.org/web/20170715203625/http://aurora.dawn.com/news/1141843/press-play-the-rising-tide-of-video-content"><img src="https://web.archive.org/web/20170715203625im_/http://i.dawn.com/medium/2017/02/58aa8333e7707.jpg" alt="Press play –The rising tide of video content"/></a></div> </figure>  <div class="story__excerpt size-three text--400 ">By 2017, video content will represent 74% of all internet traffic. </div> </article>  </div> <div class="slideshow--row__item float-left" data-id="9" style="float:left;width:49%;">  <article class="box story mb-4 p-2 theme equalize" data-id="1141638" data-layout="story">  <span class="tag size-three mb-2"><a title="Digital" href="/web/20170715203625/http://aurora.dawn.com/media/digital" class="">Digital</a></span>  <h2 data-layout="story" data-id="1141638" class="story__title size-six text--400 "><a href="https://web.archive.org/web/20170715203625/http://aurora.dawn.com/news/1141638/ultra-connected-and-always-ready-to-escape" class="story__link"><strong>Ultra connected and always ready to escape</strong></a></h2>  <figure class="media media--left col-sm-6 col-12 mr-4 px-0 "> <div class="media__item "><a title="" href="https://web.archive.org/web/20170715203625/http://aurora.dawn.com/news/1141638/ultra-connected-and-always-ready-to-escape"><img src="https://web.archive.org/web/20170715203625im_/http://i.dawn.com/medium/2017/02/58a2ed5c05d1d.jpg" alt="Ultra connected and always ready to escape"/></a></div> </figure>  <div class="story__excerpt size-three text--400 ">Facebook, YouTube and WhatsApp are very popular because they help Millennials escape into a world that is fun. </div> </article>  </div> </div><div class="clear-both"> </div></div> <div class="my-2 px-2 text-right"> <h2 class="tag size-four text--700 more-link theme--cream-light bald p-2"><a title="More Stories" href="/web/20170715203625/http://aurora.dawn.com/archive/media" class="">More Stories</a></h2> </div> </div> <div class="col-lg-4 col-12">  <section class="widget theme widget-poll " data-type="poll" data-id="524"> <div class="widget__container "> <h2 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data-layout="story">  <h2 data-layout="story" data-id="1142076" class="story__title size-five text-center text--300 pb-4"><a href="https://web.archive.org/web/20170715203625/http://aurora.dawn.com/news/1142076/a-question-of-celebrity-endorsements" class="story__link"><strong>A question of celebrity endorsements</strong></a></h2> </article>  <div class="text-center "> <h2 class="tag text-center text--400 bald "><a title="Amber Arshad" href="https://web.archive.org/web/20170715203625/http://aurora.dawn.com/authors/3256/amber-arshad" class="stroy__link">Amber Arshad</a></h2> </div>  <article class="box story " data-id="1142060" data-layout="story">  <h2 data-layout="story" data-id="1142060" class="story__title size-five text-center text--300 pb-4"><a href="https://web.archive.org/web/20170715203625/http://aurora.dawn.com/news/1142060/in-conversation-with-adeel-hashmi-head-of-tpl-maps" class="story__link"><strong>In conversation with Adeel Hashmi, Head of TPL Maps</strong></a></h2> </article>  <div class="text-center "> <h2 class="tag text-center text--400 bald "><a title="Rashna Abdi" href="https://web.archive.org/web/20170715203625/http://aurora.dawn.com/authors/3373/rashna-abdi" class="stroy__link">Rashna Abdi</a></h2> </div>  <article class="box story " data-id="1141950" data-layout="story">  <h2 data-layout="story" data-id="1141950" class="story__title size-five text-center text--300 pb-4"><a href="https://web.archive.org/web/20170715203625/http://aurora.dawn.com/news/1141950/10-commandments-for-creatives" class="story__link"><strong>10 Commandments for Creatives</strong></a></h2> </article>  <div class="text-center "> <h2 class="tag text-center text--400 bald "><a title="Ayesha Shaikh" href="https://web.archive.org/web/20170715203625/http://aurora.dawn.com/authors/3241/ayesha-shaikh" class="stroy__link">Ayesha Shaikh</a></h2> </div>  <article class="box story " data-id="1142025" data-layout="story">  <h2 data-layout="story" data-id="1142025" class="story__title size-five text-center text--300 pb-4"><a href="https://web.archive.org/web/20170715203625/http://aurora.dawn.com/news/1142025/retail-revs-up" class="story__link"><strong>Retail revs up</strong></a></h2> </article>  <div class="text-center "> <h2 class="tag text-center text--400 bald "><a title="Faraz Maqsood Hamidi" href="https://web.archive.org/web/20170715203625/http://aurora.dawn.com/authors/3213/faraz-maqsood-hamidi" class="stroy__link">Faraz Maqsood Hamidi</a></h2> </div>  <article class="box story " data-id="1142036" data-layout="story">  <h2 data-layout="story" data-id="1142036" class="story__title size-five text-center text--300 pb-4"><a href="https://web.archive.org/web/20170715203625/http://aurora.dawn.com/news/1142036/retail-therapy" class="story__link"><strong>Retail therapy</strong></a></h2> </article>  <p class="text-center m-0 pb-2"> <span class="tag size-three bald theme--cream-light more-link p-2"><a title="View More" 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