Columns

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max-height: 300px; width: 100%; overflow: hidden; transition: all .17s ease; text-align: center; display: none; align-items: center; position:relative; top: 0 } .content.expand { width: 100%; max-height: 100%; transition: all 1s ease; position:relative; top:0 } .contentmobile { padding : 5px; max-height: 100px; width: 100%; overflow: hidden; transition: all 1s ease; text-align: center; display: none; } .contentmobile.expand { width: 100%; max-height: 250px; transition: all 1s ease; position:fixed; } </style> <div class="container" style="display:none;height:300px;background-color:black"> <div id="content_type" style="text-align: center;background-color: black;position:absolute" class="content">  </center> --> </div> </div> <div id="bottom" style="background-color:white; height:0px"></div> <script> var expanded = true; var broughtToTop = false; var collapsed = false; function createAd() { $(".container").show() adStr = '<center><div class="inner-div" id="div-gpt-ad-1541523286597-10"><script>googletag.cmd.push(function() { googletag.display("div-gpt-ad-1541523286597-10"); 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window.crypto.getRandomValues(byteArray); var range = max - min + 1; var max_range = 256; if (byteArray[0] >= Math.floor(max_range / range) * range) return getRandomInt(min, max); return min + (byteArray[0] % range); } function random_precision(precision) { var precision_1 = 10**(precision-1); // 2 decimals var randomnum = Math.floor(Math.random() * (10 * precision_1 - 1 * precision_1) + 1 * precision_1) / (10 * precision_1); return randomnum; } function to_display_chance(chance) { var number = getRandomInt(0,100)/100; if (number <= chance - .01) { return true } else { return false; } } function waitForElementID(elementID, callBack){ window.setTimeout(function(){ if(document.querySelector(elementID) != null){ callBack(elementID, document.querySelector(elementID)); }else{ waitForElementID(elementID, callBack); } },50) } var checkScrollSpeed = (function(settings){ settings = settings || {}; var lastPos, newPos, timer, delta, delay = settings.delay || 50; // in "ms" (higher means lower fidelity ) function clear() { lastPos = null; delta = 0; } clear(); return function(){ newPos = window.scrollY; if ( lastPos != null ){ // && newPos < maxScroll delta = newPos - lastPos; } lastPos = newPos; clearTimeout(timer); timer = setTimeout(clear, delay); return delta; }; })(); window.onscroll = function(){ console.log( checkScrollSpeed() ); }; function addVisit() { if (getCookie("streaming_visits") == "") { var now = new Date(); var expireTime = addMinutes(now,30); now.setTime(expireTime); document.cookie = 'streaming_visits=+1;expires=' + now.toGMTString() + ';path=/'; } else { var visits = getCookie("streaming_visits"); if (visits == "1") { var now = new Date(); var expireTime = addMinutes(now,30); now.setTime(expireTime); document.cookie = 'streaming_visits=+1;expires=' + now.toGMTString() + ';path=/'; } } } /*function waitForExpand(callBack) { window.setTimeout(function(){ if(document.querySelector('.content').className == "content expand"){ callBack(); }else{ waitForExpand(callBack); } },50) }*/ function sleep(miliseconds) { var currentTime = new Date().getTime(); while (currentTime + miliseconds >= new Date().getTime()) { } } function getHeightExpand(callBack) { window.setTimeout(function(){ if(document.querySelector('.content').className == "content expand"){ return callBack(); }else{ waitForExpand(callBack); } },50) } function to_disp_mobile() { let check = false; (function (a) { if (/(android|bb\d+|meego).+mobile|avantgo|bada\/|blackberry|blazer|compal|elaine|fennec|hiptop|iemobile|ip(hone|od)|iris|kindle|lge |maemo|midp|mmp|mobile.+firefox|netfront|opera m(ob|in)i|palm( os)?|phone|p(ixi|re)\/|plucker|pocket|psp|series(4|6)0|symbian|treo|up\.(browser|link)|vodafone|wap|windows ce|xda|xiino/i.test(a) || /1207|6310|6590|3gso|4thp|50[1-6]i|770s|802s|a wa|abac|ac(er|oo|s\-)|ai(ko|rn)|al(av|ca|co)|amoi|an(ex|ny|yw)|aptu|ar(ch|go)|as(te|us)|attw|au(di|\-m|r |s )|avan|be(ck|ll|nq)|bi(lb|rd)|bl(ac|az)|br(e|v)w|bumb|bw\-(n|u)|c55\/|capi|ccwa|cdm\-|cell|chtm|cldc|cmd\-|co(mp|nd)|craw|da(it|ll|ng)|dbte|dc\-s|devi|dica|dmob|do(c|p)o|ds(12|\-d)|el(49|ai)|em(l2|ul)|er(ic|k0)|esl8|ez([4-7]0|os|wa|ze)|fetc|fly(\-|_)|g1 u|g560|gene|gf\-5|g\-mo|go(\.w|od)|gr(ad|un)|haie|hcit|hd\-(m|p|t)|hei\-|hi(pt|ta)|hp( i|ip)|hs\-c|ht(c(\-| |_|a|g|p|s|t)|tp)|hu(aw|tc)|i\-(20|go|ma)|i230|iac( |\-|\/)|ibro|idea|ig01|ikom|im1k|inno|ipaq|iris|ja(t|v)a|jbro|jemu|jigs|kddi|keji|kgt( |\/)|klon|kpt |kwc\-|kyo(c|k)|le(no|xi)|lg( g|\/(k|l|u)|50|54|\-[a-w])|libw|lynx|m1\-w|m3ga|m50\/|ma(te|ui|xo)|mc(01|21|ca)|m\-cr|me(rc|ri)|mi(o8|oa|ts)|mmef|mo(01|02|bi|de|do|t(\-| |o|v)|zz)|mt(50|p1|v )|mwbp|mywa|n10[0-2]|n20[2-3]|n30(0|2)|n50(0|2|5)|n7(0(0|1)|10)|ne((c|m)\-|on|tf|wf|wg|wt)|nok(6|i)|nzph|o2im|op(ti|wv)|oran|owg1|p800|pan(a|d|t)|pdxg|pg(13|\-([1-8]|c))|phil|pire|pl(ay|uc)|pn\-2|po(ck|rt|se)|prox|psio|pt\-g|qa\-a|qc(07|12|21|32|60|\-[2-7]|i\-)|qtek|r380|r600|raks|rim9|ro(ve|zo)|s55\/|sa(ge|ma|mm|ms|ny|va)|sc(01|h\-|oo|p\-)|sdk\/|se(c(\-|0|1)|47|mc|nd|ri)|sgh\-|shar|sie(\-|m)|sk\-0|sl(45|id)|sm(al|ar|b3|it|t5)|so(ft|ny)|sp(01|h\-|v\-|v )|sy(01|mb)|t2(18|50)|t6(00|10|18)|ta(gt|lk)|tcl\-|tdg\-|tel(i|m)|tim\-|t\-mo|to(pl|sh)|ts(70|m\-|m3|m5)|tx\-9|up(\.b|g1|si)|utst|v400|v750|veri|vi(rg|te)|vk(40|5[0-3]|\-v)|vm40|voda|vulc|vx(52|53|60|61|70|80|81|83|85|98)|w3c(\-| )|webc|whit|wi(g |nc|nw)|wmlb|wonu|x700|yas\-|your|zeto|zte\-/i.test(a.substr(0, 4))) check = true; })(navigator.userAgent || navigator.vendor || window.opera); return check; }; // Increased from .2 to .7 - Jul 2023, BS ... then to .99 on 8-14-23 var to_dis = to_display_chance(.99); var to_dis_main = to_display() && screen.width > 900; var to_dis_width = $(window).width() > 784 function manipulateAd() { waitForElement(".content.expand", function () { $('.content.expand').css('max-height', 300); $(".content.expand").css("height", 300); //$(".content").css("position", "relative"); }); waitForElement(".content", function () { waitForElement(".inner-div", function () { waitForElementID('[id^="google_ads_iframe_/1067009/StreamingMediaGlobal-Billboard"]', function () { /*waitForExpand(function () {*/ var window_height = 300 console.log(window_height); if (window_height > 100) { console.log(window_height); var height = document.querySelector('.inner-div').offsetHeight; var top_pad = (window_height / 2 - height / 2); document.querySelector('[id^="google_ads_iframe_/1067009/StreamingMediaGlobal-Billboard"]').style.marginTop = top_pad + "px"; document.querySelector('[id^="google_ads_iframe_/1067009/StreamingMediaGlobal-Billboard"]').style.top = "0px"; document.querySelector('[id^="google_ads_iframe_/1067009/StreamingMediaGlobal-Billboard"]').style.position = "relative"; } else { //document.querySelector('[id^="google_ads_iframe_/1067009/dCRM-Billboard"]').style.marginTop = 50 + "px"; } /*});*/ }); }); }); waitForElement(".content", function () { $('.content').css('visibility', "visible"); $('.content').css('display', "block"); $("#ctl01").css("background", "white"); //$('.menu_main').css('display', "none"); //$('.menu_main').css('z-index', "0"); //$('.menu_secondary_top').css('display', "none"); document.querySelector('.content').classList.toggle("expand"); //$(".content").css("margin-bottom", 250); }); } $(document).ready(function () { addVisit(); if ((to_dis_main || to_dis) && to_dis_width) { setTimeout(function () { createAd(); manipulateAd(); }, 1500); } }); var position = $(window).scrollTop(); var scrollHeight = $(document).height(); var scrollPosition = $(window).height() + $(window).scrollTop(); var pastPoint = false; $(document).keydown(function (e) { $curHeight = parseInt($(".content.expand").css("height")); var scroll = $(window).scrollTop(); var pixelDelta_keys = $(window).height() * 0.0679; switch (e.which) { case 38: // up if ((to_dis_main || to_dis) && to_dis_width) { if (scroll <= 30) { $(".content.expand").css("height", 300); } else if ($curHeight <= 300 && scroll <= 200) { $(".content.expand").css("height", $curHeight + pixelDelta_keys); } if ($curHeight > scroll) { //$('.content').css('position', "relative"); } } break; case 33: //page up if ((to_dis_main || to_dis) && to_dis_width) { if (scroll <= 330) { $(".content.expand").css("height", 300); } } break; case 34: // page down if ((to_dis_main || to_dis) && to_dis_width) { if (!($(".menu_main_container.menu_topics").offset().top == scroll)) { //$("#ctl01").animate({ "margin-top": $marginTopofBody - 100 }, 1500); if ($curHeight > 20 && ($curHeight - $(window).scrollTop()) > 0) { $(".content.expand").animate({ "height": 0 }, 10); $(".container").hide() } if ($curHeight < scroll) { //$('.content').css('position', "fixed"); } } } break; case 40: // down if ((to_dis_main || to_dis) && to_dis_width) { if (!($(".menu_main_container.menu_topics").offset().top == scroll)) { //$("#ctl01").animate({ "margin-top": $marginTopofBody - 100 }, 1500); if ($curHeight > 20 && ($curHeight - $(window).scrollTop()) > 0) { $(".content.expand").animate({ "height": $curHeight - pixelDelta_keys }, 10); } if ($curHeight < scroll) { //$('.content').css('position', "fixed"); } } } break; default: return; // exit this handler for other keys } }); $('body').on('mousewheel', function (e) { if ((to_dis_main || to_dis) && to_dis_width) { $curHeight = parseInt($(".content.expand").css("height")); var pixelDelta_mousewheel = $(window).height() * 0.1426 var scroll = $(window).scrollTop(); if (e.originalEvent.wheelDelta > 0) { console.log('up 3'); if (scroll - pixelDelta_mousewheel <= 0) { $(".content.expand").css("height", 300); } else if ($curHeight <= 300 && scroll < 300) { $(".content.expand").css("height", $curHeight + pixelDelta_mousewheel); } if ($curHeight > scroll) { //$('.content').css('position', "relative"); } } else { if (!($(".menu_main_container.menu_topics").offset().top == scroll) && $(window).width() > 875) { if ($curHeight > 20) { $(".content.expand").animate({ "height": $curHeight - pixelDelta_mousewheel }, 10); } if ($curHeight < scroll) { //$('.content').css('position', "fixed"); } } console.log('down 3'); } } }); $(window).scroll(function () { if ((to_dis_main || to_dis) && to_dis_width) { var scroll = $(window).scrollTop(); if (scroll == 0) { $(".content.expand").css("height", 300); } $curHeight = parseInt($(".content.expand").css("height")); if (($curHeight - $(window).scrollTop()) <= 0) { $(".content.expand").css("height", 0); } } //console.log("Window Scroll:"); //console.log($(window).scrollTop()); /*if (expanded && (to_dis_main || to_dis)) { $offsetAmn = $('#bottom').offset().top - ($('#bottom').offset().top * .10); } else { $offsetAmn = $('#bottom').offset().top + 80; }*/ if (expanded && (to_dis_main || to_dis)) { //expanded = document.querySelector('.content').classList.toggle("expand"); //$offsetAmn = $('#bottom').offset().top + 80; //$('.content').css('max-height', 100); //$('.content').css('display', "none"); $curHeight = parseInt($(".content.expand").css("height")); $marginTopofBody = parseInt($("#ctl01").css("margin-top")); var scroll = $(window).scrollTop(); //console.log(checkScrollSpeed()); /* if (scroll > position) { if (!($(".menu_main_container.menu_topics").offset().top == scroll) && $(window).width() > 875) { //$("#ctl01").animate({ "margin-top": $marginTopofBody - 100 }, 1500); if ($curHeight > 20) { $(".content.expand").animate({ "height": $curHeight - 100 }, 10); } if ($marginTopofBody > -200) { //$("#ctl01").css("margin-top", $marginTopofBody - checkScrollSpeed()); } } else if ($(window).width() <= 875) { //$("#ctl01").animate({ "margin-top": $marginTopofBody - 100 }, 500); } else { if (($curHeight - 100) < 20 && !pastPoint) { //$('html, body').animate({ scrollTop: 140 }, 50); pastPoint = true $(".content.expand").css("position", "fixed"); } } //$("#ctl01").css("margin-top", $marginTopofBody-100); 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name="ctl00$MainContentPlaceHolder$hfContextTypeID" id="hfContextTypeID" value="278" /> <input type="hidden" name="ctl00$MainContentPlaceHolder$hfCategoryID" id="hfCategoryID" value="0" /> <input type="hidden" name="ctl00$MainContentPlaceHolder$hfPageCount" id="hfPageCount" value="17" /> <input type="hidden" name="ctl00$MainContentPlaceHolder$hfSearchTerm" id="hfSearchTerm" /> <section class="page"> <div class="page_wrapper"> <div class="page_content"> <h2> Columns</h2> <div id="articleContainer"> <div id="MainContentPlaceHolder_rptArticles_pnlContextSubType_0" class="category_tag"> <a id="MainContentPlaceHolder_rptArticles_lnkContextSubType_0">Ad Sense</a> </div> <p class="current_issue_article_title"> <a id="MainContentPlaceHolder_rptArticles_lnkArticleTitle_0" href="https://www.streamingmediaglobal.com/Articles/Columns/Ad-Sense/Why-Ad-Tech-Is-Becoming-Smarter-Than-Ad-Buying-167081.aspx">Why Ad Tech Is Becoming Smarter Than Ad Buying</a> </p> <div class="article_meta"> <span class="article_author"> </span><span class="article_date"> 02 Dec 2024</span> </div> <p class="current_issue_excerpt"> SGAI is an ad-insertion technique that combines the advantages of CSAI and SSAI. This approach allows for more targeted ads and better technical delivery. It's part of an industrywide effort to standardize the ad-insertion process in which the server and client video player share the responsibility of ad insertion. </p> <div id="MainContentPlaceHolder_rptArticles_pnlContextSubType_1" class="category_tag"> <a id="MainContentPlaceHolder_rptArticles_lnkContextSubType_1">The Video Doctor</a> </div> <p class="current_issue_article_title"> <a id="MainContentPlaceHolder_rptArticles_lnkArticleTitle_1" href="https://www.streamingmediaglobal.com/Articles/Columns/The-Video-Doctor/How-Will-AI-Change-Your-Streaming-Business-167080.aspx">How Will AI Change Your Streaming Business?</a> </p> <div class="article_meta"> <span class="article_author"> </span><span class="article_date"> 02 Dec 2024</span> </div> <p class="current_issue_excerpt"> AI is the buzz term of 2024, and indeed, tech companies have put a lot of resources and commitment into adding or improving AI components in their products and services. The term AI covers a wide swath of technologies, but for this column, I'll focus mainly on generative AI, or services that can generate human-like output based on input that we humans provide. </p> <div id="MainContentPlaceHolder_rptArticles_pnlContextSubType_2" class="category_tag"> <a id="MainContentPlaceHolder_rptArticles_lnkContextSubType_2">Class Act</a> </div> <p class="current_issue_article_title"> <a id="MainContentPlaceHolder_rptArticles_lnkArticleTitle_2" href="https://www.streamingmediaglobal.com/Articles/Columns/Class-Act/Third-Party-Cookies-and-EdTech-167079.aspx">Third-Party Cookies and EdTech</a> </p> <div class="article_meta"> <span class="article_author"> </span><span class="article_date"> 02 Dec 2024</span> </div> <p class="current_issue_excerpt"> In edtech, the demise of third-party cookies may be even more dire than in ad-supported streaming, since course websites are typically designed with third-party integrations that deliver crucial elements of the curriculum and traditionally rely on cookies to allow seamless cross-domain integration. </p> <div id="MainContentPlaceHolder_rptArticles_pnlContextSubType_3" class="category_tag"> <a id="MainContentPlaceHolder_rptArticles_lnkContextSubType_3">The Producer's View</a> </div> <p class="current_issue_article_title"> <a id="MainContentPlaceHolder_rptArticles_lnkArticleTitle_3" href="https://www.streamingmediaglobal.com/Articles/Columns/The-Producers-View/Orphaned-Tech-Struggles-With-Legacy-NDI-Gear-166109.aspx">Orphaned Tech: Struggles With Legacy NDI Gear</a> </p> <div class="article_meta"> <span class="article_author"> </span><span class="article_date"> 27 Sep 2024</span> </div> <p class="current_issue_excerpt"> Not every new customer has the bank to buy all new gear. It's typical to buy used gear, get it running, and then upgrade only as the need and cash flow dictate. But a challenge comes with using older NDI gear. </p> <div id="MainContentPlaceHolder_rptArticles_pnlContextSubType_4" class="category_tag"> <a id="MainContentPlaceHolder_rptArticles_lnkContextSubType_4">Ad Sense</a> </div> <p class="current_issue_article_title"> <a id="MainContentPlaceHolder_rptArticles_lnkArticleTitle_4" href="https://www.streamingmediaglobal.com/Articles/Columns/Ad-Sense/Dynamic-Paywalls-for-Streaming-Services-166101.aspx">Dynamic Paywalls for Streaming Services</a> </p> <div class="article_meta"> <span class="article_author"> </span><span class="article_date"> 27 Sep 2024</span> </div> <p class="current_issue_excerpt"> What would happen if we started to have dynamic paywalls for streaming services? Leveraging user data, machine learning, and generative AI could create offers based on consumption patterns. Some companies are dabbling in this, but now we have the technology to really start developing it. </p> <div id="MainContentPlaceHolder_rptArticles_pnlContextSubType_5" class="category_tag"> <a id="MainContentPlaceHolder_rptArticles_lnkContextSubType_5">Editor's Note</a> </div> <p class="current_issue_article_title"> <a id="MainContentPlaceHolder_rptArticles_lnkArticleTitle_5" href="https://www.streamingmediaglobal.com/Articles/Columns/Editors-Note/IBC-2024-Better-Content-Curation-Through-Conversation-with-Imaginario-AI-165993.aspx">IBC 2024: Better Content Curation Through Conversation with Imaginario AI</a> </p> <div class="article_meta"> <span class="article_author"> </span><span class="article_date"> 19 Sep 2024</span> </div> <p class="current_issue_excerpt"> One AI-driven solution that stood out at IBC 2024 as particularly smart and creative comes from a London-based company called Imaginario AI. I met with CEO and Co-Founder Jose M. Puga and got an up-close look at a content indexing and curation tool that uses multimodal AI models to "make video content searchable like text." Imaginario AI made a big enough splash at IBC this year to take home 1st prize in the "Manage" category of the IABM's BaM awards. </p> <div id="MainContentPlaceHolder_rptArticles_pnlContextSubType_6" class="category_tag"> <a id="MainContentPlaceHolder_rptArticles_lnkContextSubType_6">Editor's Note</a> </div> <p class="current_issue_article_title"> <a id="MainContentPlaceHolder_rptArticles_lnkArticleTitle_6" href="https://www.streamingmediaglobal.com/Articles/Columns/Editors-Note/Cue-the-Sunset-The-Rise-and-Fall-of-Reality-TV-165157.aspx">Cue the Sunset: The Rise and Fall of Reality TV</a> </p> <div class="article_meta"> <span class="article_author"> </span><span class="article_date"> 30 Jul 2024</span> </div> <p class="current_issue_excerpt"> Though Emily Nussbaum's Cue the Sun: The Invention of Reality TV reads more like a biography than like an obituary, the book lands as reality TV appears to be shrinking along with the scripted side of the business. More than one pundit has proclaimed its demise at the hands of TikTok, the "now everyone grows up on video" platform that reality TV prefigured. </p> <div id="MainContentPlaceHolder_rptArticles_pnlContextSubType_7" class="category_tag"> <a id="MainContentPlaceHolder_rptArticles_lnkContextSubType_7">The Producer's View</a> </div> <p class="current_issue_article_title"> <a id="MainContentPlaceHolder_rptArticles_lnkArticleTitle_7" href="https://www.streamingmediaglobal.com/Articles/Columns/The-Producers-View/Streaming-Is-Easy-Until-Its-Not-165124.aspx">Streaming Is Easy, Until It’s Not</a> </p> <div class="article_meta"> <span class="article_author"> </span><span class="article_date"> 29 Jul 2024</span> </div> <p class="current_issue_excerpt"> When it comes to electronics, it's easy to look at advertised features and believe that tech will provide everything you need. But no matter how powerful and integrated it is—perhaps even because of how integrated and powerful it is—you need professionals to run it to ensure you look your best. Streaming may seem easy, but as with any business role, only expertise will make it look easy, even when it's not. </p> <div id="MainContentPlaceHolder_rptArticles_pnlContextSubType_8" class="category_tag"> <a id="MainContentPlaceHolder_rptArticles_lnkContextSubType_8">Ad Sense</a> </div> <p class="current_issue_article_title"> <a id="MainContentPlaceHolder_rptArticles_lnkArticleTitle_8" href="https://www.streamingmediaglobal.com/Articles/Columns/Ad-Sense/The-Monetization-Story-of-2024-and-Beyond-164679.aspx">The Monetization Story of 2024 and Beyond</a> </p> <div class="article_meta"> <span class="article_author"> </span><span class="article_date"> 21 Jun 2024</span> </div> <p class="current_issue_excerpt"> For the longest time, people I've interviewed have complained about how much of the video advertising budget went to social. Now the tide is turning. </p> <div id="MainContentPlaceHolder_rptArticles_pnlContextSubType_9" class="category_tag"> <a id="MainContentPlaceHolder_rptArticles_lnkContextSubType_9">Streams of Thought</a> </div> <p class="current_issue_article_title"> <a id="MainContentPlaceHolder_rptArticles_lnkArticleTitle_9" href="https://www.streamingmediaglobal.com/Articles/Columns/Streams-of-Thought/Casual-Streaming-Piracy-and-the-Cost-of-Chasing-it-164671.aspx">Casual Streaming Piracy and the Cost of Chasing it</a> </p> <div class="article_meta"> <span class="article_author"> </span><span class="article_date"> 21 Jun 2024</span> </div> <p class="current_issue_excerpt"> At Streaming Media NYC, I had the opportunity to moderate a panel around stream security. It's probably the fifth or sixth time that I've done so in the last decade, but an interesting dichotomy popped up during the prep meeting with panelists, and again while we were on stage during the live session. The concept was "casual piracy" and how it differed from "professional piracy" in both intent and scale. </p> <div id="MainContentPlaceHolder_rptArticles_pnlContextSubType_10" class="category_tag"> <a id="MainContentPlaceHolder_rptArticles_lnkContextSubType_10">The Producer's View</a> </div> <p class="current_issue_article_title"> <a id="MainContentPlaceHolder_rptArticles_lnkArticleTitle_10" href="https://www.streamingmediaglobal.com/Articles/Columns/The-Producers-View/The-Lure-of-New-Gear-164504.aspx">The Lure of New Gear</a> </p> <div class="article_meta"> <span class="article_author"> </span><span class="article_date"> 12 Jun 2024</span> </div> <p class="current_issue_excerpt"> As the march of new tech accelerates, it begs the question: Do we wait a bit to see what new gear can offer, or do we go with what's available now, even if might seem a bit older </p> <div id="MainContentPlaceHolder_rptArticles_pnlContextSubType_11" class="category_tag"> <a id="MainContentPlaceHolder_rptArticles_lnkContextSubType_11">Editor's Note</a> </div> <p class="current_issue_article_title"> <a id="MainContentPlaceHolder_rptArticles_lnkArticleTitle_11" href="https://www.streamingmediaglobal.com/Articles/Columns/Editors-Note/Data-Personalization-and-Practical-Magic-164503.aspx">Data, Personalization, and Practical Magic</a> </p> <div class="article_meta"> <span class="article_author"> </span><span class="article_date"> 12 Jun 2024</span> </div> <p class="current_issue_excerpt"> Discussions of data acquisition, application, and monetization that would have seemed like the most mind-blowing magic to denizens of other eras proved ever-present at Streaming Media NYC, the reimagined and rebooted Streaming Media event that made its raucously well-received return to Manhattan in May. </p> <div id="MainContentPlaceHolder_rptArticles_pnlContextSubType_12" class="category_tag"> <a id="MainContentPlaceHolder_rptArticles_lnkContextSubType_12">Class Act</a> </div> <p class="current_issue_article_title"> <a id="MainContentPlaceHolder_rptArticles_lnkArticleTitle_12" href="https://www.streamingmediaglobal.com/Articles/Columns/Class-Act/Radically-Reforming-Public-Education--and-How-Video-Can-Help-164286.aspx">Radically Reforming Public Education--and How Video Can Help</a> </p> <div class="article_meta"> <span class="article_author"> </span><span class="article_date"> 31 May 2024</span> </div> <p class="current_issue_excerpt"> By the time students finish their sophomore year of high school, they should know how much they have yet to learn about financial literacy and maybe even have a good idea of what they want to do in life. This is where streaming media comes in: Online video and books can provide for rich, specialized independent study to any community with motivated students. </p> <div id="MainContentPlaceHolder_rptArticles_pnlContextSubType_13" class="category_tag"> <a id="MainContentPlaceHolder_rptArticles_lnkContextSubType_13">Future in Focus</a> </div> <p class="current_issue_article_title"> <a id="MainContentPlaceHolder_rptArticles_lnkArticleTitle_13" href="https://www.streamingmediaglobal.com/Articles/Columns/Future-in-Focus/Why-You-Should-Embrace-Sustainability-(But-Not-For-The-Reason-You-May-Think)-163890.aspx">Why You Should Embrace Sustainability (But Not For The Reason You May Think)</a> </p> <div class="article_meta"> <span class="article_author"> </span><span class="article_date"> 03 May 2024</span> </div> <p class="current_issue_excerpt"> To really make an impact, we have to put sustainability within a context we can understand. It's hard, whether as individuals or businesses, sometimes to grasp the very huge concept of climate change and then commit to "sustainability efforts" as a way to have an impact. But when there is context, sustainability efforts can be achieved without actually trying to focus on them in particular. Within the streaming industry, that context is power. </p> <div id="MainContentPlaceHolder_rptArticles_pnlContextSubType_14" class="category_tag"> <a id="MainContentPlaceHolder_rptArticles_lnkContextSubType_14">Editor's Note</a> </div> <p class="current_issue_article_title"> <a id="MainContentPlaceHolder_rptArticles_lnkArticleTitle_14" href="https://www.streamingmediaglobal.com/Articles/Columns/Editors-Note/Post-Peak-Performance-in-the-ME-Universe-163420.aspx">Post-Peak Performance in the M&E Universe</a> </p> <div class="article_meta"> <span class="article_author"> </span><span class="article_date"> 04 Apr 2024</span> </div> <p class="current_issue_excerpt"> The recent Subscription Wars report commissioned by U.K.-based digital payments tech company Bango points to consumer dissatisfaction with the fractured state of subscription services in general and the increasing appeal of indirect subscription options and super-bundles of aggregated services sold through telcos like Optus in Australia. Perhaps it's another sign of less-than-inspiring times that the best thing consumers say streaming services can do for them is to stop standing out from the crowd and start disappearing into it. </p> <div id="MainContentPlaceHolder_rptArticles_pnlContextSubType_15" class="category_tag"> <a id="MainContentPlaceHolder_rptArticles_lnkContextSubType_15">The Producer's View</a> </div> <p class="current_issue_article_title"> <a id="MainContentPlaceHolder_rptArticles_lnkArticleTitle_15" href="https://www.streamingmediaglobal.com/Articles/Columns/The-Producers-View/All-in-One-Streaming-Tools-Let-You-Do-It-All-But-Should-You-162365.aspx">All-in-One Streaming Tools Let You Do It All—But Should You?</a> </p> <div class="article_meta"> <span class="article_author"> </span><span class="article_date"> 26 Jan 2024</span> </div> <p class="current_issue_excerpt"> Today, we are seeing a similar conglomeration of features and abilities in today's production hardware, enabling one person to "do it all!" This begs the question: Should you do it all? </p> <div id="MainContentPlaceHolder_rptArticles_pnlContextSubType_16" class="category_tag"> <a id="MainContentPlaceHolder_rptArticles_lnkContextSubType_16">Editor's Note</a> </div> <p class="current_issue_article_title"> <a id="MainContentPlaceHolder_rptArticles_lnkArticleTitle_16" href="https://www.streamingmediaglobal.com/Articles/Columns/Editors-Note/Live-Sports-Streaming-and-the-Edison-Tone-Test-162363.aspx">Live Sports Streaming and the Edison Tone Test</a> </p> <div class="article_meta"> <span class="article_author"> </span><span class="article_date"> 26 Jan 2024</span> </div> <p class="current_issue_excerpt"> There can be little doubt that live sports streaming has a lucrative and dazzling future. But first, it needs to get past the Tone Test stage. </p> <div id="MainContentPlaceHolder_rptArticles_pnlContextSubType_17" class="category_tag"> <a id="MainContentPlaceHolder_rptArticles_lnkContextSubType_17">Class Act</a> </div> <p class="current_issue_article_title"> <a id="MainContentPlaceHolder_rptArticles_lnkArticleTitle_17" href="https://www.streamingmediaglobal.com/Articles/Columns/Class-Act/Effective-K%e2%80%9312-Video-Strategies-162361.aspx">Effective K–12 Video Strategies</a> </p> <div class="article_meta"> <span class="article_author"> </span><span class="article_date"> 26 Jan 2024</span> </div> <p class="current_issue_excerpt"> The revolutionary change over the past 10 years has made production technologies accessible to teachers and even students. And 4 years ago, of course, almost everyone was forced to rely on educational video to keep schools asfunctional as possible. Today, we can identify several use cases of teacher-produced educational video that are particularly effective. </p> <div id="MainContentPlaceHolder_rptArticles_pnlContextSubType_18" class="category_tag"> <a id="MainContentPlaceHolder_rptArticles_lnkContextSubType_18">Ad Sense</a> </div> <p class="current_issue_article_title"> <a id="MainContentPlaceHolder_rptArticles_lnkArticleTitle_18" href="https://www.streamingmediaglobal.com/Articles/Columns/Ad-Sense/Should-We-Trust-Nielsen-Math-162293.aspx">Should We Trust Nielsen Math?</a> </p> <div class="article_meta"> <span class="article_author"> </span><span class="article_date"> 23 Jan 2024</span> </div> <p class="current_issue_excerpt"> After reviewing Nielsen/Gracenote's 2023 State of Play report, Data-Driven Personalization: The Future of Streaming Content Discovery, I found the numbers they cited to be very much on the creative side. I don't get a warm, fuzzy feeling when I think about their research. </p> <div id="MainContentPlaceHolder_rptArticles_pnlContextSubType_19" class="category_tag"> <a id="MainContentPlaceHolder_rptArticles_lnkContextSubType_19">Future in Focus</a> </div> <p class="current_issue_article_title"> <a id="MainContentPlaceHolder_rptArticles_lnkArticleTitle_19" href="https://www.streamingmediaglobal.com/Articles/Columns/Future-in-Focus/Is-2024-the-Year-of-WebRTC-162262.aspx">Is 2024 the Year of WebRTC?</a> </p> <div class="article_meta"> <span class="article_author"> </span><span class="article_date"> 19 Jan 2024</span> </div> <p class="current_issue_excerpt"> With large sports-streaming operators, WebRTC provides a real opportunity for ultra-low-latency streaming. 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