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header-12"> </header> </div>  <section class="page-top page-header-2 hide-title"> <div class="container"> <div class="row"> <div class="col-lg-12"> <div class=""> <h1 class="page-title">IEEE Virtual User Experience Lab</h1> </div> </div> </div> </div> </section> <div id="main" class="column1 boxed"> <div class="container"> <div class="row main-content-wrap">  <div class="main-content col-lg-12">  <div class="fbc fbc-page">  <div class="fbc-wrap">  <ol class="fbc-items" itemscope itemtype="https://schema.org/BreadcrumbList"> <li itemprop="itemListElement" itemscope itemtype="https://schema.org/ListItem"> <span itemprop="name">  <a itemprop="item" href="https://brand-experience.ieee.org"> <i class="fa fa-home" aria-hidden="true"></i>Home </a> </span> <meta itemprop="position" content="1" /> </li><li><span class="fbc-separator">/</span></li><li itemprop="itemListElement" itemscope itemtype="https://schema.org/ListItem"><a itemprop="item" page-parent="620" href="https://brand-experience.ieee.org/resources/" title="Resources"><span itemprop="name">Resources</span></a><meta itemprop="position" content="2" /></li><li><span class="fbc-separator">/</span></li><li class="active post-page" itemprop="itemListElement" itemscope itemtype="https://schema.org/ListItem"><span itemprop="name" title="IEEE Virtual User Experience Lab">IEEE Virtual User Experience...</span><meta itemprop="position" content="3" /></li> </ol> <div class="clearfix"></div> </div> </div> <div id="content" role="main"> <article class="post-5750 page type-page status-publish hentry"> <h2 class="entry-title" style="display: none;">IEEE Virtual User Experience Lab</h2><span class="vcard" style="display: none;"><span class="fn"><a href="https://brand-experience.ieee.org/author/daivee/" title="Posts by Daivee" rel="author">Daivee</a></span></span><span class="updated" style="display:none">2023-06-12T13:33:04-04:00</span> <div class="page-content"> <div class="wpb-content-wrapper"><div class="vc_row wpb_row row top-row vc_custom_1510773139720 text-left wpb_custom_034b39d9bc6c6b310d69e39f0ccf274f"><div class="bemeta vc_column_container col-md-3"><div class="wpb_wrapper vc_column-inner"> <div class="wpb_text_column wpb_content_element vc_custom_1615408611451 wht wpb_custom_7c91d232724f73626cc933bd95b25ff0" > <div class="wpb_wrapper"> <p><strong>Resources</strong></p> </div> </div> <div class="wpb_text_column wpb_content_element vc_custom_1510862831063 wpb_custom_7c91d232724f73626cc933bd95b25ff0" > <div class="wpb_wrapper"> <div id="ccchildpages-1" class="ccchildpages simple ccclearfix"><ul class="ccchildpages_list ccclearfix"><li class="page_item page-item-23"><a href="https://brand-experience.ieee.org/resources/promo-library/">Promo Library</a></li> <li class="page_item page-item-618"><a href="https://brand-experience.ieee.org/resources/brand-videos/">Brand Videos</a></li> <li class="page_item page-item-1576"><a href="https://brand-experience.ieee.org/resources/ieee-org-content-review-guidelines/">IEEE.org Content Review Guidelines</a></li> <li class="page_item page-item-1603"><a href="https://brand-experience.ieee.org/resources/digital-resources/">Digital Resources</a></li> <li class="page_item page-item-1678"><a href="https://brand-experience.ieee.org/resources/analytics/">Introduction to Digital Analytics</a></li> <li class="page_item page-item-1707"><a href="https://brand-experience.ieee.org/resources/usability/">Introduction to Web Usability and Accessibility</a></li> <li class="page_item page-item-1713"><a href="https://brand-experience.ieee.org/resources/training/">Training resources for IEEE digital publishers</a></li> <li class="page_item page-item-2525 page_item_has_children"><a href="https://brand-experience.ieee.org/resources/ieee-brand-experience-bulletin/">IEEE Brand Experience Bulletin</a></li> <li class="page_item page-item-5750 current_page_item"><a href="https://brand-experience.ieee.org/resources/virtual-ux-lab/" aria-current="page">IEEE Virtual User Experience Lab</a></li> <li class="page_item page-item-7689"><a href="https://brand-experience.ieee.org/resources/ieee-branded-virtual-backgrounds-for-video-conferencing-tools/">IEEE Branded Virtual Backgrounds for Video Conferencing Tools</a></li> <li class="page_item page-item-15781"><a href="https://brand-experience.ieee.org/resources/ieee-curated-image-library/">IEEE Curated Image Library (For IEEE Staff only)</a></li></ul></div> </div> </div> </div></div><div class="vc_column_container col-md-9"><div class="wpb_wrapper vc_column-inner"><div class="vc_row wpb_row vc_inner row"><div class="vc_column_container col-md-12"><div class="wpb_wrapper vc_column-inner"> <div class="wpb_text_column wpb_content_element wpb_custom_7c91d232724f73626cc933bd95b25ff0" > <div class="wpb_wrapper"> <h1><strong style="color: #008542;">IEEE Virtual User Experience Lab</strong></h1> <p><span style="font-weight: 400;">The IEEE Virtual User Experience (UX) Lab offers IEEE website managers and IEEE.org contributors with tools to test their digital content virtually, at no cost, and to collaborate with the Experience Design team on website maintenance efforts.</span></p> <p><span style="font-weight: 400;">Please email the Experience Design Team at exd-team@ieee.org if you need assistance with using the tools listed on this page.</span></p> <p><b>Please note:</b><span style="font-weight: 400;"> The tools listed on this page are only recommendations and not mandatory to use. Most tools are available online and free to use/download, unless noted otherwise.</span></p> </div> </div> </div></div></div><div class="vc_row wpb_row vc_inner row"><div class="inner-nav vc_column_container col-md-8"><div class="wpb_wrapper vc_column-inner"> <div class="wpb_text_column wpb_content_element vc_custom_1570729375895 beotp wpb_custom_7c91d232724f73626cc933bd95b25ff0" > <div class="wpb_wrapper"> <p><strong>On this page:</strong></p> <ul> <li><a href="#emulators">Browser emulators</a></li> <li><a href="#mobile">Mobile testing tools</a></li> <li><a href="#accessibility">Accessibility tools</a></li> <li><a href="#seo">Search engine optimization (SEO) tools</a></li> <li><a href="#analytics">Analytics tools</a></li> <li><a href="#maintenance">Site maintenance tools</a></li> <li><a href="#design">Design tools</a></li> <li><a href="#code">Code editors</a></li> </ul> </div> </div> </div></div><div class="vc_column_container col-md-4"><div class="wpb_wrapper vc_column-inner"></div></div></div><div class="vc_row wpb_row vc_inner row customUL vc_custom_1615408641814 vc_row-has-fill"><div class="vc_column_container col-md-12"><div class="wpb_wrapper vc_column-inner"> <div class="wpb_text_column wpb_content_element wpb_custom_7c91d232724f73626cc933bd95b25ff0" id="emulators"> <div class="wpb_wrapper"> <h3><strong style="color: #008542;">Browser emulators</strong></h3> </div> </div> <div class="wpb_single_image wpb_content_element vc_align_left wpb_content_element wpb_custom_81a4f7ef9830bf958462581aa01150fb"><div class="wpb_wrapper"> <div class="vc_single_image-wrapper vc_box_rounded vc_box_border_grey"><img fetchpriority="high" decoding="async" width="1024" height="300" src="https://brand-experience.ieee.org/wp-content/uploads/porto_placeholders/100x29.jpg" data-oi="https://brand-experience.ieee.org/wp-content/uploads/2019/10/emulators-updated.jpg" class="porto-lazyload vc_single_image-img attachment-full" alt="" title="emulators-updated" srcset="https://brand-experience.ieee.org/wp-content/uploads/porto_placeholders/100x29.jpg 100w" data-srcset="https://brand-experience.ieee.org/wp-content/uploads/2019/10/emulators-updated.jpg 1024w, https://brand-experience.ieee.org/wp-content/uploads/2019/10/emulators-updated-768x225.jpg 768w, https://brand-experience.ieee.org/wp-content/uploads/2019/10/emulators-updated-750x220.jpg 750w" sizes="(max-width: 1024px) 100vw, 1024px" /></div> </div> </div> <div class="wpb_text_column wpb_content_element wpb_custom_7c91d232724f73626cc933bd95b25ff0" > <div class="wpb_wrapper"> <p><span style="font-weight: 400;">Browser emulator tools allow webmasters and digital publishers to visualize their content on different browsers through one interface.</span></p> <p><b>Why is this important? </b><span style="font-weight: 400;">As browser technology evolves, it is critical to test digital content to ensure it renders on various browsers without issues. </span></p> <p><span style="font-weight: 400;">Use the following links to test your content and see how it renders on different browsers. </span></p> <p><b>Please note:</b><span style="font-weight: 400;"> some tools may require a public facing URL of your website for testing.</span></p> <ul> <li style="font-weight: 400;"><a href="http://browsershots.org/"><span style="font-weight: 400;">BrowserShots</span></a><span style="font-weight: 400;"> </span></li> <li style="font-weight: 400;"><a href="https://www.browserstack.com/"><span style="font-weight: 400;">BrowserStack</span></a><span style="font-weight: 400;"> </span></li> <li style="font-weight: 400;"><a href="https://developers.google.com/web/tools/chrome-devtools/device-mode/"><span style="font-weight: 400;">Developer Tools </span></a><span style="font-weight: 400;">(for Chrome)</span></li> <li style="font-weight: 400;"><a href="https://developer.mozilla.org/en-US/docs/Tools/Responsive_Design_Mode"><span style="font-weight: 400;">Developer Tools</span></a><span style="font-weight: 400;"> (for Firefox)</span></li> <li style="font-weight: 400;"><a href="https://docs.microsoft.com/en-us/microsoft-edge/devtools-guide/emulation"><span style="font-weight: 400;">Emulation</span></a><span style="font-weight: 400;"> (for Edge)</span></li> <li style="font-weight: 400;"><a href="https://thesweetsetup.com/use-responsive-design-mode-safari/">Responsive Mode</a> (for Safari)</li> </ul> </div> </div> </div></div></div><div class="vc_row wpb_row vc_inner row customUL vc_custom_1615408752604 vc_row-has-fill"><div class="vc_column_container col-md-12"><div class="wpb_wrapper vc_column-inner"> <div class="wpb_text_column wpb_content_element wpb_custom_7c91d232724f73626cc933bd95b25ff0" id="mobile"> <div class="wpb_wrapper"> <h3><strong style="color: #008542;">Mobile testing tools</strong></h3> </div> </div> <div class="wpb_single_image wpb_content_element vc_align_left wpb_content_element wpb_custom_81a4f7ef9830bf958462581aa01150fb"><div class="wpb_wrapper"> <div class="vc_single_image-wrapper vc_box_rounded vc_box_border_grey"><img decoding="async" width="1024" height="300" src="https://brand-experience.ieee.org/wp-content/uploads/porto_placeholders/100x29.jpg" data-oi="https://brand-experience.ieee.org/wp-content/uploads/2019/10/mobile-tool.jpg" class="porto-lazyload vc_single_image-img attachment-full" alt="" title="mobile-tool" srcset="https://brand-experience.ieee.org/wp-content/uploads/porto_placeholders/100x29.jpg 100w" data-srcset="https://brand-experience.ieee.org/wp-content/uploads/2019/10/mobile-tool.jpg 1024w, https://brand-experience.ieee.org/wp-content/uploads/2019/10/mobile-tool-768x225.jpg 768w, https://brand-experience.ieee.org/wp-content/uploads/2019/10/mobile-tool-750x220.jpg 750w" sizes="(max-width: 1024px) 100vw, 1024px" /></div> </div> </div> <div class="wpb_text_column wpb_content_element wpb_custom_7c91d232724f73626cc933bd95b25ff0" > <div class="wpb_wrapper"> <p><span style="font-weight: 400;">M</span><span style="font-weight: 400;">obile testing allows webmasters to validate that digital content renders well on all types of devices and remove any issues before their content is made live. </span></p> <p><b>Why is this important?</b><span style="font-weight: 400;"> As digital mediums are evolving, it has become important to ensure that content can be accessed on different types of devices other than desktop.</span></p> <ul> <li style="font-weight: 400;"><a href="https://search.google.com/test/mobile-friendly"><span style="font-weight: 400;">Google mobile-friendly test</span></a><span style="font-weight: 400;">: This tool can test whether a visitor can use your page on a mobile device. Just enter a page URL to see how your page scores.</span></li> <li style="font-weight: 400;"><a href="http://responsinator.com"><span style="font-weight: 400;">Responsinator.com</span></a><span style="font-weight: 400;">: This is an online device simulation tool that helps you validate whether your site is responsive and visualize your content on different devices such as Android, Apple iPhone and iPad, in both portrait and landscape views.</span></li> </ul> </div> </div> </div></div></div><div class="vc_row wpb_row vc_inner row customUL vc_custom_1615408764460 vc_row-has-fill"><div class="vc_column_container col-md-12"><div class="wpb_wrapper vc_column-inner"> <div class="wpb_text_column wpb_content_element wpb_custom_7c91d232724f73626cc933bd95b25ff0" id="accessibility"> <div class="wpb_wrapper"> <h3><strong style="color: #008542;">Accessibility tools</strong></h3> </div> </div> <div class="wpb_single_image wpb_content_element vc_align_left wpb_content_element wpb_custom_81a4f7ef9830bf958462581aa01150fb"><div class="wpb_wrapper"> <div class="vc_single_image-wrapper vc_box_rounded vc_box_border_grey"><img decoding="async" width="1024" height="300" src="https://brand-experience.ieee.org/wp-content/uploads/porto_placeholders/100x29.jpg" data-oi="https://brand-experience.ieee.org/wp-content/uploads/2019/10/accessibility.jpg" class="porto-lazyload vc_single_image-img attachment-full" alt="" title="accessibility" srcset="https://brand-experience.ieee.org/wp-content/uploads/porto_placeholders/100x29.jpg 100w" data-srcset="https://brand-experience.ieee.org/wp-content/uploads/2019/10/accessibility.jpg 1024w, https://brand-experience.ieee.org/wp-content/uploads/2019/10/accessibility-768x225.jpg 768w, https://brand-experience.ieee.org/wp-content/uploads/2019/10/accessibility-750x220.jpg 750w" sizes="(max-width: 1024px) 100vw, 1024px" /></div> </div> </div> <div class="wpb_text_column wpb_content_element wpb_custom_7c91d232724f73626cc933bd95b25ff0" > <div class="wpb_wrapper"> <p><span style="font-weight: 400;">"Accessibility" is generally used to refer to the usability of a tool or object by the broadest possible range of users including those with physical, cognitive, or technological disabilities. Web accessibility is the ease with which people with disabilities can perceive, understand, navigate, interact with, and contribute to the web. Web accessibility also benefits others, including older people with changing abilities due to aging. </span></p> <p><b>Why is this important? </b><span style="font-weight: 400;">Based on the </span><a href="https://www.ieee.org/accessibility-statement.html"><span style="font-weight: 400;">IEEE Accessibility Statement</span></a><span style="font-weight: 400;">, IEEE digital publishers are encouraged to deliver content at higher accessibility levels (Level AA or Level AAA) whenever possible.</span></p> <p><span style="font-weight: 400;">Use the following tools to test for accessibility of your content and website(s). </span></p> <ul> <li style="font-weight: 400;"><a href="https://www.nvaccess.org/"><span style="font-weight: 400;">NVDA:</span></a><span style="font-weight: 400;"> Screen reader tool by NV Access</span></li> <li style="font-weight: 400;"><a href="http://www.freedomscientific.com/"><span style="font-weight: 400;">JAWS screen reader</span></a><span style="font-weight: 400;">: Popular screen reader tool (paid license needed)</span></li> <li style="font-weight: 400;"><a href="https://wave.webaim.org/"><span style="font-weight: 400;">WAVE Toolbar</span></a><span style="font-weight: 400;">: Web accessibility evaluation tool</span></li> <li style="font-weight: 400;"><a href="https://siteimprove.com/en-us/core-platform/integrations/browser-extensions/"><span style="font-weight: 400;">Siteimprove – Chrome browser extension</span></a><span style="font-weight: 400;">: Browser extension for single page accessibility checks</span></li> <li style="font-weight: 400;"><a href="http://webaim.org/resources/contrastchecker/"><span style="font-weight: 400;">WebAIM Color Contrast Checker</span></a>: Tool for Level AA and AAA contrast checks</li> <li style="font-weight: 400;"><a href="http://contrast-finder.tanaguru.com/"><span style="font-weight: 400;">Tanaguru Contrast Checker</span></a><span style="font-weight: 400;">: Tool for compliant color combination suggestions for digital use</span></li> <li><a href="https://www.deque.com/axe/">axe browser extension</a>: Browser extension for single page accessibility checks</li> <li><a href="https://www.tpgi.com/arc-platform/arc-toolkit/">ARC Toolkit Chrome browser extension</a>: A set of accessibility tools which can be integrated into automated and manual accessibility tests</li> <li><a href="https://accessibilityinsights.io/downloads/">Accessibility Insights browser extension</a>: A tool employed by developers to find and fix accessibility issues in web applications and websites</li> <li><a href="https://en.wikipedia.org/wiki/Web_development_tools">Browser development tools</a>: A suite of built-in browser tools used to develop and test websites</li> </ul> <p><a href="https://brand-experience.ieee.org/download/accessibility-tip-sheet/?filename=Accessibility-Tip-Sheet.pdf&wpdmdl=10113"><strong>View and download the IEEE accessibility tip sheet</strong></a> (PDF, 260 KB)</p> <p><span style="font-weight: 400;"><strong>Please note:</strong> Some accessibility fixes may require web development efforts (that are not provided by these tools).</span></p> </div> </div> </div></div></div><div class="vc_row wpb_row vc_inner row customUL vc_custom_1615408778139 vc_row-has-fill"><div class="vc_column_container col-md-12"><div class="wpb_wrapper vc_column-inner"> <div class="wpb_text_column wpb_content_element wpb_custom_7c91d232724f73626cc933bd95b25ff0" id="seo"> <div class="wpb_wrapper"> <h3><strong style="color: #008542;">Search engine optimization (SEO) tools<br /> </strong></h3> </div> </div> <div class="wpb_single_image wpb_content_element vc_align_left wpb_content_element wpb_custom_81a4f7ef9830bf958462581aa01150fb"><div class="wpb_wrapper"> <div class="vc_single_image-wrapper vc_box_rounded vc_box_border_grey"><img decoding="async" width="1024" height="300" src="https://brand-experience.ieee.org/wp-content/uploads/porto_placeholders/100x29.jpg" data-oi="https://brand-experience.ieee.org/wp-content/uploads/2019/10/seo.jpg" class="porto-lazyload vc_single_image-img attachment-full" alt="" title="seo" srcset="https://brand-experience.ieee.org/wp-content/uploads/porto_placeholders/100x29.jpg 100w" data-srcset="https://brand-experience.ieee.org/wp-content/uploads/2019/10/seo.jpg 1024w, https://brand-experience.ieee.org/wp-content/uploads/2019/10/seo-768x225.jpg 768w, https://brand-experience.ieee.org/wp-content/uploads/2019/10/seo-750x220.jpg 750w" sizes="(max-width: 1024px) 100vw, 1024px" /></div> </div> </div> <div class="wpb_text_column wpb_content_element wpb_custom_7c91d232724f73626cc933bd95b25ff0" > <div class="wpb_wrapper"> <p>Search engine optimization (SEO) is the act of modifying the content and structure of web pages to increase traffic. SEO affects the user experience of a website and the performance of that site's pages in organic search results on the major search engines (such as Google, Bing, Yahoo, Ask, AOL, Baidu, etc.).</p> <p><b>Why is this important? </b>Typically about one-third of site visits come through organic searches. Also, since IEEE.org is using a version of Google Custom Search Engine (CSE) for site search, which uses those same algorithms as the Google.com engine, any improvements made to content across the IEEE digital presence will improve results on both platforms.</p> <p><a href="https://brand-experience.ieee.org/guidelines/digital/other-guidelines/search/" target="_blank" rel="noopener noreferrer" data-saferedirecturl="https://www.google.com/url?q=https://brand-experience.ieee.org/guidelines/digital/other-guidelines/search/&source=gmail&ust=1571150579030000&usg=AFQjCNF8AXf4RWvnpSh1RYuQdE221daG6Q">View the IEEE SEO Guidelines</a></p> <p>The following tools can help you improve your website’s SEO:</p> <ul> <li>Try the <a href="https://search.google.com/search-console/about" target="_blank" rel="noopener noreferrer" data-saferedirecturl="https://www.google.com/url?q=https://search.google.com/search-console/about&source=gmail&ust=1571150579031000&usg=AFQjCNHhtM1DQWs6Kuj9KSmubdlqvCNlhA">Google Search Console</a> to improve your site content</li> <li>Use the <a href="https://wordpress.org/plugins/wordpress-seo/" target="_blank" rel="noopener noreferrer" data-saferedirecturl="https://www.google.com/url?q=https://wordpress.org/plugins/wordpress-seo/&source=gmail&ust=1571150579031000&usg=AFQjCNFm81xDEDnm3zeF6UXVh8Q5EX4Vlw">Yoast SEO plugin for WordPress</a> to manage your site SEO (available in free and paid options)</li> <li><b>Backlink Checker:</b> An online tool that identifies links that point to any given URL. It is helpful to inform content migration, redirect setup, and content update processes. <ul> <li><a href="https://moz.com/researchtools/ose/" target="_blank" rel="noopener noreferrer" data-saferedirecturl="https://www.google.com/url?q=https://moz.com/researchtools/ose/&source=gmail&ust=1571150579031000&usg=AFQjCNGbOJLaMvfwthMuPCdBdgmj1lIjFA">Access the MOZ link checker tool</a> (available in free and paid options; works best in Chrome)</li> </ul> </li> <li><b>Redirects:</b> Available for creating redirects within the "<a href="http://www.ieee.org/" target="_blank" rel="noopener noreferrer" data-saferedirecturl="https://www.google.com/url?q=http://www.ieee.org&source=gmail&ust=1571150579031000&usg=AFQjCNFabU58GInJjHK00c1qB01fPdMyvg">www.ieee.org</a>" domain resulting in a shortened URL for IEEE sites. Available to IEEE employees, members, and volunteers maintaining digital content for Regions, Sections, Councils, Societies, Chapters, and Student Branches. <ul> <li><a href="http://www.ieee.org/about/help/redirectregister.html" target="_blank" rel="noopener noreferrer" data-saferedirecturl="https://www.google.com/url?q=http://www.ieee.org/about/help/redirectregister.html&source=gmail&ust=1571150579031000&usg=AFQjCNER_V16WLQNHppfX3gPz53BxlBQXA">Access the IEEE URL Redirect Registration Form</a></li> </ul> </li> </ul> </div> </div> </div></div></div><div class="vc_row wpb_row vc_inner row customUL vc_custom_1615408792282 vc_row-has-fill"><div class="vc_column_container col-md-12"><div class="wpb_wrapper vc_column-inner"> <div class="wpb_text_column wpb_content_element wpb_custom_7c91d232724f73626cc933bd95b25ff0" id="analytics"> <div class="wpb_wrapper"> <h3><strong style="color: #008542;">Analytics tools</strong></h3> </div> </div> <div class="wpb_single_image wpb_content_element vc_align_left wpb_content_element wpb_custom_81a4f7ef9830bf958462581aa01150fb"><div class="wpb_wrapper"> <div class="vc_single_image-wrapper vc_box_rounded vc_box_border_grey"><img decoding="async" width="1024" height="300" src="https://brand-experience.ieee.org/wp-content/uploads/porto_placeholders/100x29.jpg" data-oi="https://brand-experience.ieee.org/wp-content/uploads/2021/04/virtual-ux-lab-analytics-dashboard.jpg" class="porto-lazyload vc_single_image-img attachment-full" alt="" title="virtual-ux-lab-analytics-dashboard" srcset="https://brand-experience.ieee.org/wp-content/uploads/porto_placeholders/100x29.jpg 100w" data-srcset="https://brand-experience.ieee.org/wp-content/uploads/2021/04/virtual-ux-lab-analytics-dashboard.jpg 1024w, https://brand-experience.ieee.org/wp-content/uploads/2021/04/virtual-ux-lab-analytics-dashboard-768x225.jpg 768w, https://brand-experience.ieee.org/wp-content/uploads/2021/04/virtual-ux-lab-analytics-dashboard-750x220.jpg 750w" sizes="(max-width: 1024px) 100vw, 1024px" /></div> </div> </div> <div class="wpb_text_column wpb_content_element wpb_custom_7c91d232724f73626cc933bd95b25ff0" > <div class="wpb_wrapper"> <p><span style="font-weight: 400;">Web analytics tools collect raw data (from server-based log files) about the actions visitors take when they come to a website and convert the data into useful reports for business users.</span></p> <p><b>Why is this important? </b><span style="font-weight: 400;">Analytics can give you the power to know how visitors use your web content and what you can do to improve the visitors' experience.</span></p> <ul> <li style="font-weight: 400;"><span style="font-weight: 400;">Google Analytics is a free, web-based analytics tool that collects and reports data about visitor activity on a website.</span> <ul> <li style="font-weight: 400;"><span style="font-weight: 400;">Contact Experience Design at </span><span style="font-weight: 400;">exd-team@ieee.org</span><span style="font-weight: 400;"> for support in setting up Google Analytics and related site tracking tools on IEEE sites.</span></li> <li style="font-weight: 400;"><a href="http://analytics.google.com/"><span style="font-weight: 400;">Visit the Google Analytics website to learn more about the tool</span></a><span style="font-weight: 400;"> </span></li> </ul> </li> <li style="font-weight: 400;"><a href="https://developers.google.com/speed/pagespeed/insights/?url=www.ieee.org"><span style="font-weight: 400;">Page speed insights</span></a><span style="font-weight: 400;"> helps analyze and improve website loading speed and performance</span></li> <li style="font-weight: 400;"><a href="https://marketingplatform.google.com/about/tag-manager/"><span style="font-weight: 400;">Google Tag Manager</span></a><span style="font-weight: 400;"> helps in managing your analytics tags in one place and helps you monitor impact of your content and campaigns</span></li> </ul> </div> </div> </div></div></div><div class="vc_row wpb_row vc_inner row customUL vc_custom_1615408804752 vc_row-has-fill"><div class="vc_column_container col-md-12"><div class="wpb_wrapper vc_column-inner"> <div class="wpb_text_column wpb_content_element wpb_custom_7c91d232724f73626cc933bd95b25ff0" id="maintenance"> <div class="wpb_wrapper"> <h3><strong style="color: #008542;">Site maintenance tools</strong></h3> </div> </div> <div class="wpb_single_image wpb_content_element vc_align_left wpb_content_element wpb_custom_81a4f7ef9830bf958462581aa01150fb"><div class="wpb_wrapper"> <div class="vc_single_image-wrapper vc_box_rounded vc_box_border_grey"><img decoding="async" width="1024" height="300" src="https://brand-experience.ieee.org/wp-content/uploads/porto_placeholders/100x29.jpg" data-oi="https://brand-experience.ieee.org/wp-content/uploads/2019/10/web-tools.jpg" class="porto-lazyload vc_single_image-img attachment-full" alt="" title="web-tools" srcset="https://brand-experience.ieee.org/wp-content/uploads/porto_placeholders/100x29.jpg 100w" data-srcset="https://brand-experience.ieee.org/wp-content/uploads/2019/10/web-tools.jpg 1024w, https://brand-experience.ieee.org/wp-content/uploads/2019/10/web-tools-768x225.jpg 768w, https://brand-experience.ieee.org/wp-content/uploads/2019/10/web-tools-750x220.jpg 750w" sizes="(max-width: 1024px) 100vw, 1024px" /></div> </div> </div> <div class="wpb_text_column wpb_content_element wpb_custom_7c91d232724f73626cc933bd95b25ff0" > <div class="wpb_wrapper"> <p><span style="font-weight: 400;">These tools allow webmasters to keep their site health in check for accessibility, SEO, content quality, and brand compliance. The following tools (paid and free options), allow webmasters to keep their website up-to-date. </span></p> <p><b>Why is this important?</b><span style="font-weight: 400;"> Site maintenance is critical to stay up-to-date with content and technology updates. Using automated tools for maintenance checks allows webmasters to stay on top of needed updates.</span></p> <ul> <li style="font-weight: 400;"><span style="font-weight: 400;">Try the </span><a href="https://search.google.com/search-console/about"><span style="font-weight: 400;">Google Search Console</span></a><span style="font-weight: 400;"> to improve your site content </span></li> <li style="font-weight: 400;"><span style="font-weight: 400;">Try the </span><a href="https://chrome.google.com/webstore/detail/siteimprove-browser-exten/amoojkmllfodlpgmdnclkgdnejgpeada"><span style="font-weight: 400;">Siteimprove Chrome plugin</span></a><span style="font-weight: 400;"> to check your web pages individually</span></li> <li style="font-weight: 400;"><span style="font-weight: 400;">If you are interested in getting a Siteimprove license for a full set of site maintenance features, r</span><span style="font-weight: 400;">equest a demo by emailing </span><a href="mailto:exd-team@ieee.org"><span style="font-weight: 400;">exd-team@ieee.org</span></a><span style="font-weight: 400;">. (Please note: this will be a paid offering.)</span></li> <li style="font-weight: 400;"><span style="font-weight: 400;">If you already have a Siteimprove license, you can use a </span><a href="https://wordpress.org/plugins/siteimprove/"><span style="font-weight: 400;">Siteimprove WordPress plugin</span></a><span style="font-weight: 400;"> to integrate your WordPress CMS with Siteimprove</span></li> </ul> </div> </div> </div></div></div><div class="vc_row wpb_row vc_inner row customUL vc_custom_1615408818603 vc_row-has-fill"><div class="vc_column_container col-md-12"><div class="wpb_wrapper vc_column-inner"> <div class="wpb_text_column wpb_content_element wpb_custom_7c91d232724f73626cc933bd95b25ff0" id="design"> <div class="wpb_wrapper"> <h3><strong style="color: #008542;">Design tools</strong></h3> </div> </div> <div class="wpb_single_image wpb_content_element vc_align_left wpb_content_element wpb_custom_81a4f7ef9830bf958462581aa01150fb"><div class="wpb_wrapper"> <div class="vc_single_image-wrapper vc_box_rounded vc_box_border_grey"><img decoding="async" width="1024" height="300" src="https://brand-experience.ieee.org/wp-content/uploads/porto_placeholders/100x29.jpg" data-oi="https://brand-experience.ieee.org/wp-content/uploads/2019/10/web-design-tools.jpg" class="porto-lazyload vc_single_image-img attachment-full" alt="" title="web-design-tools" srcset="https://brand-experience.ieee.org/wp-content/uploads/porto_placeholders/100x29.jpg 100w" data-srcset="https://brand-experience.ieee.org/wp-content/uploads/2019/10/web-design-tools.jpg 1024w, https://brand-experience.ieee.org/wp-content/uploads/2019/10/web-design-tools-768x225.jpg 768w, https://brand-experience.ieee.org/wp-content/uploads/2019/10/web-design-tools-750x220.jpg 750w" sizes="(max-width: 1024px) 100vw, 1024px" /></div> </div> </div> <div class="wpb_text_column wpb_content_element wpb_custom_7c91d232724f73626cc933bd95b25ff0" > <div class="wpb_wrapper"> <p><span style="font-weight: 400;">The following site design tools help save costs and optimize efforts to maintain your website quality and IEEE branding.</span></p> <p><b>Why is this important? </b><span style="font-weight: 400;">A consistent, high-quality visual representation of our brand yields credibility and trust in our products, services, and experience. </span></p> <p><span style="font-weight: 400;">Use the following tools to help in your site and content design efforts:</span></p> <ul> <li style="font-weight: 400;"><b>Website templates:</b> The IEEE web sub-site templates, designed for use by IEEE employees and volunteers, contain IEEE WordPress themes for various IEEE entities such as conferences, local IEEE Sections and Regions, Student Branches, programs, services, and initiative websites. <ul> <li style="font-weight: 400;"><a href="https://brand-experience.ieee.org/templates-tools-resources/templates/website-templates/"><span style="font-weight: 400;">Visit the IEEE Website Templates section</span></a></li> </ul> </li> <li style="font-weight: 400;"><b>IEEE icon library:</b><span style="font-weight: 400;"> </span><span style="font-weight: 400;">An icon is a small picture or symbol intended to help people quickly recognize a tool, site, function, or file format. Icons should be consistent in their behavior, positioning, and design and should reinforce commonly used metaphors. To maintain consistency across communications and complement IEEE content, an icon library with 64 icons representing various technologies, and many commonly used symbols for use in print and digital communications has been developed for use. </span> <ul> <li style="font-weight: 400;"><a href="https://brand-experience.ieee.org/download/icon-library/?wpdmdl=662"><span style="font-weight: 400;">Download the IEEE icon library</span></a></li> <li><a href="https://brand-experience.ieee.org/download/ieee-icon-library-catalog-of-options/?wpdmdl=6010">Review the IEEE icon library catalog of options</a></li> <li style="font-weight: 400;"><span style="font-weight: 400;">Send your ideas for new icons to us by using the <a href="https://brand-experience.ieee.org/contact/exd-contact-form/">IEEE Experience Design Team Contact Form</a>.</span></li> </ul> </li> <li style="font-weight: 400;"><b>Image resizers:</b> <span style="font-weight: 400;">Use of good imagery can drive help drive traffic and engagement to your content online. It is</span> <span style="font-weight: 400;">advised to resize or touch images to complement content in a user friendly manner without impacting the quality of the image. The following tools can help with image resizing.</span> <ul> <li style="list-style-type: none;"> <ul> <li style="font-weight: 400;"><a href="https://www.gimp.org/"><span style="font-weight: 400;">Gimp</span></a><span style="font-weight: 400;"> </span></li> </ul> </li> </ul> </li> </ul> </div> </div> </div></div></div><div class="vc_row wpb_row vc_inner row customUL vc_custom_1615408833008 vc_row-has-fill"><div class="vc_column_container col-md-12"><div class="wpb_wrapper vc_column-inner"> <div class="wpb_text_column wpb_content_element wpb_custom_7c91d232724f73626cc933bd95b25ff0" id="code"> <div class="wpb_wrapper"> <h3><strong style="color: #008542;">Code editing tools</strong></h3> </div> </div> <div class="wpb_single_image wpb_content_element vc_align_left wpb_content_element wpb_custom_81a4f7ef9830bf958462581aa01150fb"><div class="wpb_wrapper"> <div class="vc_single_image-wrapper vc_box_rounded vc_box_border_grey"><img decoding="async" width="1024" height="300" src="https://brand-experience.ieee.org/wp-content/uploads/porto_placeholders/100x29.jpg" data-oi="https://brand-experience.ieee.org/wp-content/uploads/2019/10/code-editing.jpg" class="porto-lazyload vc_single_image-img attachment-full" alt="" title="code-editing" srcset="https://brand-experience.ieee.org/wp-content/uploads/porto_placeholders/100x29.jpg 100w" data-srcset="https://brand-experience.ieee.org/wp-content/uploads/2019/10/code-editing.jpg 1024w, https://brand-experience.ieee.org/wp-content/uploads/2019/10/code-editing-768x225.jpg 768w, https://brand-experience.ieee.org/wp-content/uploads/2019/10/code-editing-750x220.jpg 750w" sizes="(max-width: 1024px) 100vw, 1024px" /></div> </div> </div> <div class="wpb_text_column wpb_content_element wpb_custom_7c91d232724f73626cc933bd95b25ff0" > <div class="wpb_wrapper"> <p><span style="font-weight: 400;">The following site coding tools can be employed when HTML/CSS and/or other programming languages are required to enhance or troubleshoot your website.</span></p> <p><b>Why is this important? </b><span style="font-weight: 400;">These tools allow advanced web developers to quickly edit code and troubleshoot with other web developers to try out code updates.</span></p> <ul> <li style="font-weight: 400;"><a href="https://atom.io/">Atom</a> (Mac OSX, Windows OS, Linux OS)</li> <li style="font-weight: 400;"><a href="https://notepad-plus-plus.org/downloads/">Notepad++</a> (Windows OS)</li> </ul> </div> </div> </div></div></div></div></div></div> </div> </div> </article> </div> </div> </div> </div> </div> <div class="footer-wrapper"> <div id="footer" class="footer footer-1" > <div class="footer-main"> <div class="container"> <div class="row"> <div class="col-lg-4"> <aside id="block-3" class="widget widget_block widget_text"> <p><strong style="font-size: 18px;">Explore more resources</strong></p> </aside><aside id="block-5" class="widget widget_block"><ul><li><a href="/ieee-brand/">The IEEE Brand</a></li><li><a href="/guidelines/">Assets & Guidelines</a></li><li><a href="/templates-tools-resources/">Templates</a></li><li><a href="/services/">Services</a></li><li><a href="/promo-library/">Promo Library</a></li><li><a href="/creative/">Toolkits</a></li><li><a href="/contact/exd-contact-form/">Contact</a></li><li><a href="/sitemap/" data-type="page" data-id="716">Sitemap</a></li></ul></aside> </div> <div class="col-lg-4"> <aside id="block-6" class="widget widget_block widget_text"> <p><strong style="font-size: 18px;">Subscribe to the IEEE Brand Experience Bulletin</strong></p> </aside><aside id="block-10" class="widget widget_block widget_text"> <p>Subscribe to receive our monthly newsletter with brand and digital resources for IEEE volunteers and staff.</p> </aside><aside id="block-7" class="widget widget_block"><a class="ieee-e87722-cta" href="/resources/ieee-brand-experience-bulletin/">Sign up!</a></aside> </div> <div class="col-lg-4"> <aside id="block-8" class="widget widget_block"><div class='footer-social-media'><a href="https://ieee-collabratec.ieee.org/" class="collabratec" title="Collabratec"><img src="https://brand-experience.ieee.org/wp-content/themes/porto-child/img/collabratec.png" alt="Collabratec icon"></a><a href="https://www.facebook.com/IEEE.org" class="facebook" title="Facebook"><i class="fas fa-users"></i></a><a href="https://twitter.com/IEEEorg" class="twitter" title="Twitter"><img src="https://brand-experience.ieee.org/wp-content/themes/porto-child/img/x-logo-white.png" width="17" height="20" alt="Collabratec icon"></a><a href="https://www.linkedin.com/company/ieee" class="linkedin" title="LinkedIn"><i class="fab fa-linkedin fa-lg"></i></a><a href="https://www.youtube.com/user/IEEEorg" class="youtube" title="YouTube"><i class="fab fa-youtube fa-lg"></i></a><a href="https://www.instagram.com/ieeeorg/" class="instagram" title="Instagram"><i class="fab fa-instagram fa-lg"></i></a></div><p></p></aside> </div> </div> </div> </div> <div class="footer-bottom"> <div class="container"> <div class="footer-left"> <span class="footer-copyright"><p><a href="/">Home</a> | <a href="/sitemap">Sitemap</a> | <a href="/contact/digital-contact-form/">Contact</a> | <a href="https://www.ieee.org/accessibility-statement.html">Accessibility</a> | <a href="https://www.ieee.org/about/corporate/governance/p9-26.html">Nondiscrimination Policy</a> | <a href="http://ieee-ethics-reporting.org/">IEEE Ethics Reporting</a> | <a href="https://www.ieee.org/security-privacy.html">IEEE Privacy Policy</a> | <a href="https://www.ieee.org/about/help/site-terms-conditions.html">Terms & Disclosures</a> | <a href="/home/site-feedback-form/">Site Feedback</a></p> <p>© Copyright 2025 IEEE – All rights reserved. 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