YouTube Culture & Trends - Data and Cultural Analysis for You

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lb-margin-bottom-m">Explore YouTube stories and facts about the trends happening around the world.</p> <div class="ytt-js-load-more-lists"> <ul class="ytt-cards__list"> <li data-index="0" class="ytt-card ytt-card-0 ytt-card--claim_fact"> <a class="ytt-card__link" href="/trends/articles/world-cup-stickers/" > <p class="lb-font-eyebrow lb-margin-bottom-s ytt-card__eyebrow ytt-card__text">Data</p> <h1 class="lb-font-subhead-2 lb-font-weight-700 ytt-card__text">Videos related to World Cup with "album" or variations of "stickers" in the title have been viewed over 375 million times this year.</h1> </a> </li> <li data-index="1" class="ytt-card ytt-card-1 ytt-card--graphic_fact"> <a class="ytt-card__link" href="/trends/articles/super-mario-global-viewership/" > <div class="ytt-card__inner-wrapper"> <p class="lb-font-eyebrow lb-margin-bottom-s ytt-card__eyebrow">Data</p> <div class="ytt-grid__right"> <img src="https://lh3.googleusercontent.com/NWlV4XdHAJRQVltNsjy-2NjRPGqC_hNXwXBvsnz_ob4vRqWo6lczI_96LUkRSDw46-GrbBw3ryW6i0DRyrOi6Y6ytK9dEeV8w1LAxeNNcdS3AJQdqgN1=w500" alt=""> </div> <div class="ytt-grid__left"> <h1 class="lb-font-subhead-1 lb-font-weight-700 lb-margin-top-s">U.S. and Japan combine for over 40% of Super Mario views</h1> </div> </div> <div class="lb-margin-top-s ytt-card__arrow"> <svg width="25" height="14" xmlns="http://www.w3.org/2000/svg" aria-hidden="true" focusable="false" tabindex="-1"><path class="ytt-card__arrow-icon" d="M17.23 0l-1.7 1.699 4.072 4.079H0v2.404h19.602l-4.071 4.08 1.699 1.69 6.98-6.972z" fill="#161616" fill-rule="nonzero"/></svg> </div> </a> </li> <li data-index="2" class="ytt-card ytt-card-2 ytt-card--graphic_fact"> <a class="ytt-card__link" href="/trends/articles/super-mario-games-most-viewed/" > <div class="ytt-card__inner-wrapper"> <p class="lb-font-eyebrow lb-margin-bottom-s ytt-card__eyebrow">Data</p> <div class="ytt-grid__right"> <img src="https://lh3.googleusercontent.com/E_0aiL7JVcdr2NiPkNms3KNyNbBaBTfJ4aoCWhUmOIsaPkfazK3mREB5y6_SyxH2kaAORIQyJVwNt81B3NhFKS6FNGwdyEcJCXDOT6lH9YfdPHEOqrnM=w500" alt="A table showing the ten-most-viewed games in the Super Mario series. The #1 position is occupied by Super Mario Bros."> </div> <div class="ytt-grid__left"> <h1 class="lb-font-subhead-1 lb-font-weight-700 lb-margin-top-s">Super Mario Bros. is the most-viewed "Super Mario" game</h1> </div> </div> <div class="lb-margin-top-s ytt-card__arrow"> <svg width="25" height="14" xmlns="http://www.w3.org/2000/svg" aria-hidden="true" focusable="false" tabindex="-1"><path class="ytt-card__arrow-icon" d="M17.23 0l-1.7 1.699 4.072 4.079H0v2.404h19.602l-4.071 4.08 1.699 1.69 6.98-6.972z" fill="#161616" fill-rule="nonzero"/></svg> </div> </a> </li> <li data-index="3" class="ytt-card ytt-card-3 ytt-card--stories"> <a class="ytt-card__link" href="https://yt.be/fandom" target="_blank" rel="noreferrer nofollow" > <p class="lb-font-eyebrow lb-margin-bottom-s ytt-card__eyebrow">Culture and Trends Report</p> <div class="lb-margin-bottom-s"> <img src="https://lh3.googleusercontent.com/W5anlNEkGKKZCegkvbePBze81TqYeYnm7ecGBhdi84vjKZkqdzBM3agxJPnB3eG5atgbIzux8UoPVsJoSlAY6YXA7AeFJm3Q7hbilcWDIoy3OcJ56wtD=w500" alt=""> </div> <h1 class="lb-font-headline-2 lb-font-weight-700">Culture and Trends Report 2024: Fandom</h1> <div class="lb-margin-top-s ytt-card__arrow"> <svg xmlns="http://www.w3.org/2000/svg" width="30" height="30" viewBox="0 0 24 24" fill="#161616" class="ytt-card__arrow-icon"><path d="M0 0h24v24H0z" fill="none"/><path d="M19 19H5V5h7V3H5c-1.11 0-2 .9-2 2v14c0 1.1.89 2 2 2h14c1.1 0 2-.9 2-2v-7h-2v7zM14 3v2h3.59l-9.83 9.83 1.41 1.41L19 6.41V10h2V3h-7z"/></svg> </div> </a> </li> <li data-index="4" class="ytt-card ytt-card-4 ytt-card--stat_fact"> <a class="ytt-card__link" href="/trends/articles/gen-z-personal-relevance-primacy-ipsos/" > <p class="lb-font-eyebrow lb-margin-bottom-s ytt-card__eyebrow">Data</p> <h1 class="lb-font-headline-1 lb-font-weight-700 lb-margin-bottom-xs lb-font-color-youtube-red">65%</h1> <p class="lb-font-body lb-font-color-grey-4">According to an Ipsos survey, 65% of Gen Z agree that content that’s personally relevant to them is more important than the content that lots of other people talk about.</p> </a> </li> <li data-index="5" class="ytt-card ytt-card-5 ytt-card--claim_fact"> <a class="ytt-card__link" href="/trends/articles/met-gala-trending/" > <p class="lb-font-eyebrow lb-margin-bottom-s ytt-card__eyebrow ytt-card__text">Data</p> <h1 class="lb-font-subhead-2 lb-font-weight-700 ytt-card__text">In 2021, 35 unique videos related to Met Gala appeared on the Trending Tab across more than 70 countries.</h1> </a> </li> <li data-index="6" class="ytt-card ytt-card-6 ytt-card--graphic_fact"> <a class="ytt-card__link" href="/trends/articles/super-mario-uploads/" > <div class="ytt-card__inner-wrapper"> <p class="lb-font-eyebrow lb-margin-bottom-s ytt-card__eyebrow">Data</p> <div class="ytt-grid__right"> <img src="https://lh3.googleusercontent.com/KNHURqjkHH6HB8F17nRGAw8xo3m7AT9JgcskEFFLbmvObVGn4lP-CNAUsjorcIp_S1boZMP-WI5SWOakcAyXzVDFfRhzh-YhTi7HUuPwyg8FERRzEQ=w500" alt="A bar graph showing annual uploads from 2005 through 2022 of videos related to Super Mario series peaking with 2022 uploads."> </div> <div class="ytt-grid__left"> <h1 class="lb-font-subhead-1 lb-font-weight-700 lb-margin-top-s">2022 was Super Mario series' most-uploaded year ever</h1> </div> </div> <div class="lb-margin-top-s ytt-card__arrow"> <svg width="25" height="14" xmlns="http://www.w3.org/2000/svg" aria-hidden="true" focusable="false" tabindex="-1"><path class="ytt-card__arrow-icon" d="M17.23 0l-1.7 1.699 4.072 4.079H0v2.404h19.602l-4.071 4.08 1.699 1.69 6.98-6.972z" fill="#161616" fill-rule="nonzero"/></svg> </div> </a> </li> <li data-index="7" class="ytt-card ytt-card-7 ytt-card--stat_fact"> <a class="ytt-card__link" href="/trends/articles/gen-z-creators-only-interest-ipsos/" > <p class="lb-font-eyebrow lb-margin-bottom-s ytt-card__eyebrow">Data</p> <h1 class="lb-font-headline-1 lb-font-weight-700 lb-margin-bottom-xs lb-font-color-youtube-red">60%</h1> <p class="lb-font-body lb-font-color-grey-4">According to an Ipsos survey, 60% of people agree that they discovered creators making content about a topic that they didn't know people other than themselves cared about.</p> </a> </li> <li data-index="8" class="ytt-card ytt-card-8 ytt-card--claim_fact"> <a class="ytt-card__link" href="/trends/articles/upcycling-2021/" > <p class="lb-font-eyebrow lb-margin-bottom-s ytt-card__eyebrow ytt-card__text">Data</p> <h1 class="lb-font-subhead-2 lb-font-weight-700 ytt-card__text">There were over 65 million views of videos with "upcycling" in the title during 2021.</h1> </a> </li> <li data-index="9" class="ytt-card ytt-card-9 ytt-card--stories"> <a class="ytt-card__link" href="/trends/articles/retrogaming-community-1000x-growth/" > <p class="lb-font-eyebrow lb-margin-bottom-s ytt-card__eyebrow">Data Visualization</p> <h1 class="lb-font-headline-2 lb-font-weight-700">Retrogaming: the community keeping classic games alive</h1> <div class="lb-margin-top-s ytt-card__arrow"> <svg width="25" height="14" xmlns="http://www.w3.org/2000/svg" aria-hidden="true" focusable="false" tabindex="-1"><path class="ytt-card__arrow-icon" d="M17.23 0l-1.7 1.699 4.072 4.079H0v2.404h19.602l-4.071 4.08 1.699 1.69 6.98-6.972z" fill="#161616" fill-rule="nonzero"/></svg> </div> </a> </li> <li data-index="10" class="ytt-card ytt-card-10 ytt-card--stories"> <a class="ytt-card__link" href="/trends/articles/super-mario-100billion-views/" > <div class="ytt-card__inner-wrapper"> <p class="lb-font-eyebrow lb-margin-bottom-s ytt-card__eyebrow">Explainer</p> <div class="ytt-grid__left ytt-card__content--flush"> <div class="ytt-flush-container"></div> </div> <div class="ytt-grid__right"> <h1 class="lb-font-headline-2 lb-font-weight-700 lb-margin-bottom-s">100 Billion Views: A Closer Look at "Mario"</h1> </div> </div> <div class="lb-margin-top-s ytt-card__arrow"> <svg width="25" height="14" xmlns="http://www.w3.org/2000/svg" aria-hidden="true" focusable="false" tabindex="-1"><path class="ytt-card__arrow-icon" d="M17.23 0l-1.7 1.699 4.072 4.079H0v2.404h19.602l-4.071 4.08 1.699 1.69 6.98-6.972z" fill="#161616" fill-rule="nonzero"/></svg> </div> </a> </li> <li data-index="11" class="ytt-card ytt-card-11 ytt-card--stat_fact"> <a class="ytt-card__link" href="/trends/articles/gen-z-minecraft-ipsos/" > <p class="lb-font-eyebrow lb-margin-bottom-s ytt-card__eyebrow">Data</p> <h1 class="lb-font-headline-1 lb-font-weight-700 lb-margin-bottom-xs lb-font-color-youtube-red">41%</h1> <p class="lb-font-body lb-font-color-grey-4">According to an Ipsos survey, 41% of people have watched Minecraft videos online.</p> </a> </li> <li data-index="12" class="ytt-card ytt-card-12 ytt-card--claim_fact"> <a class="ytt-card__link" href="/trends/articles/wrestling-all-time-high/" > <p class="lb-font-eyebrow lb-margin-bottom-s ytt-card__eyebrow ytt-card__text">Data</p> <h1 class="lb-font-subhead-2 lb-font-weight-700 ytt-card__text">In March 2022, daily views of videos related to professional wrestling reached an all-time high.</h1> </a> </li> <li data-index="13" class="ytt-card ytt-card-13 ytt-card--claim_fact"> <a class="ytt-card__link" href="/trends/articles/asmr-in-2021/" > <p class="lb-font-eyebrow lb-margin-bottom-s ytt-card__eyebrow ytt-card__text">Data</p> <h1 class="lb-font-subhead-2 lb-font-weight-700 ytt-card__text">There were more than 65 billion views of videos related to ASMR in 2021.</h1> </a> </li> </ul> </div> <div class="ytt-discover__section-cta lb-margin-top-s"> <a href="#ytt-cards__list-0" class="lb-button ytt-js-load-more-btn" lb-auto-init="LBAutoScroll" lb-options="{'duration': 750, 'y': {'offset': -64}}"> Load more </a> </div> </section> </main> <aside class="ytt-aside"> </aside> <div class="ytt-news-contact ytt-news-contact--light"> <div class="ytt-news-contact__inner"> <div> <h2 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