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LISTSERV Maestro Feature Checklist

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class="navigation"> <div id="software" class="menuitem" onmouseover="showMenu('software')">Software</div> <div id="software-sub" class="software-sub"> <div class="sub-left"> <ul class="nav"> <li class="top"><a href="/web/20240910235448/https://www.lsoft.com/products/listserv.asp">LISTSERV<br/>Email List Software</a></li> <li class="sub"><a href="/web/20240910235448/https://www.lsoft.com/products/listserv_checklist.asp">Features</a></li> <li class="sub"><a href="/web/20240910235448/https://www.lsoft.com/products/listserv_license.asp">Pricing</a></li> <li class="sub"><a href="/web/20240910235448/https://www.lsoft.com/products/listserv_os.asp">Operating Systems</a></li> <li class="sub"><a href="/web/20240910235448/https://www.lsoft.com/products/listserv_hardware.asp">Hardware Requirements</a></li> <li class="sub"><a href="/web/20240910235448/https://www.lsoft.com/products/listserv_support.asp">Technical Support</a></li> <li class="sub"><a 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href="/web/20240910235448/https://www.lsoft.com/products/listplex_checklist.asp">Features</a></li> <li class="sub"><a href="/web/20240910235448/https://www.lsoft.com/products/listplex_pricing.asp">Pricing</a></li> <li class="sub"><a href="/web/20240910235448/https://www.lsoft.com/products/listplex_support.asp">Technical Support</a></li> <li class="sub"><a href="/web/20240910235448/https://www.lsoft.com/products/listplex_flash_demo.asp">ListPlex Demo</a></li> </ul> </div> <div class="sub-right"> <ul class="nav"> <li class="top"><a href="/web/20240910235448/https://www.lsoft.com/products/listplex_maestro.asp">ListPlex Maestro<br/>Email Marketing Service</a></li> <li class="sub"><a href="/web/20240910235448/https://www.lsoft.com/products/listplex_maestro_checklist.asp">Features</a></li> <li class="sub"><a href="/web/20240910235448/https://www.lsoft.com/products/listplex_maestro_pricing.asp">Pricing</a></li> <li class="sub"><a href="/web/20240910235448/https://www.lsoft.com/products/listplex_maestro_support.asp">Technical Support</a></li> <li class="sub"><a href="/web/20240910235448/https://www.lsoft.com/products/listplex_maestro_demo.asp">ListPlex Maestro Demo</a></li> </ul> </div> </div> <div id="download" class="menuitem" onmouseover="showMenu('download')">Download</div> <div id="download-sub" class="download-sub"> <div class="sub-center"> <ul class="nav"> <li class="top"><a href="/web/20240910235448/https://www.lsoft.com/download/download.asp">Download Evaluation</a></li> <li class="sub"><a href="/web/20240910235448/https://www.lsoft.com/download/listserv.asp">LISTSERV</a></li> <li class="sub"><a href="/web/20240910235448/https://www.lsoft.com/download/listservlite.asp">LISTSERV Lite</a></li> <li class="sub"><a href="/web/20240910235448/https://www.lsoft.com/download/listservfree.asp">LISTSERV Lite Free</a></li> <li class="sub"><a href="/web/20240910235448/https://www.lsoft.com/download/maestro.asp">LISTSERV Maestro</a></li> </ul> </div> </div> <div id="support" class="menuitem" onmouseover="showMenu('support')">Support</div> <div id="support-sub" class="support-sub"> <div class="sub-left"> <ul class="nav"> <li class="top"><a href="/web/20240910235448/https://www.lsoft.com/resources/resources.asp">Resource Center</a></li> <li class="sub"><a href="/web/20240910235448/https://www.lsoft.com/resources/support.asp">Technical Support</a></li> <li class="sub"><a href="/web/20240910235448/https://www.lsoft.com/resources/manuals.asp">Manuals</a></li> <li class="sub"><a href="/web/20240910235448/https://www.lsoft.com/resources/learnlistserv.asp">Learn LISTSERV</a></li> <li class="sub"><a href="/web/20240910235448/https://www.lsoft.com/resources/learnlistservmaestro.asp">Learn LISTSERV Maestro</a></li> <li class="sub"><a href="/web/20240910235448/https://www.lsoft.com/resources/whitepaper.asp">White Papers</a></li> <li class="sub"><a href="/web/20240910235448/https://www.lsoft.com/resources/tuneup.asp">Software Tune-Up</a></li> <li class="sub"><a href="/web/20240910235448/https://www.lsoft.com/resources/remoteinstall.asp">Remote Installation</a></li> <li class="sub"><a href="/web/20240910235448/https://www.lsoft.com/resources/renewals.asp">Renewal Details</a></li> <div class="sub-spacer"></div> <br/> <a href="/web/20240910235448/https://www.lsoft.com/courses/courses.asp"><img src="/web/20240910235448im_/https://www.lsoft.com/images/navthumb_learn.png" alt="Learn LISTSERV Email Course" title="Learn LISTSERV Email Course"/></a> </ul> </div> <div class="sub-right"> <ul class="nav"> <li class="top"><a href="/web/20240910235448/https://www.lsoft.com/products/tcservices.asp">Training and Consulting</a></li> <li class="sub"><a href="/web/20240910235448/https://www.lsoft.com/products/training.asp">Training</a></li> <li class="sub"><a href="/web/20240910235448/https://www.lsoft.com/products/consulting.asp">Consulting</a></li> </ul> <div class="sub-spacer"></div> <ul class="nav"> <li class="top"><a href="/web/20240910235448/https://www.lsoft.com/resources/techtip.asp">Tech Tips</a></li> <li class="sub"><a href="/web/20240910235448/https://www.lsoft.com/resources/faq.asp">FAQs</a></li> <li class="sub"><a href="/web/20240910235448/https://www.lsoft.com/resources/glossary.asp">Glossary of Email Terms</a></li> <li class="sub"><a href="/web/20240910235448/https://www.lsoft.com/resources/optinlaws.asp">Opt-In Laws US, EU, CA</a></li> <li class="sub"><a href="/web/20240910235448/https://www.lsoft.com/resources/gdpr.asp">GDPR Overview</a></li> </ul> <div class="sub-spacer"></div> <br/> <p class="center sub">Advance Your Skills:<br/>Sign Up for a Free Email Course</p> <div class="sub-spacer"></div> <div align="center"><input type="button" value="LISTSERV" onclick="location.href='/courses/learnlistserv.asp'" style="width: 160px"/></div> <div class="sub-spacer"></div> <div align="center"><input type="button" value="LISTSERV Maestro" onclick="location.href='/courses/learnlistservmaestro.asp'" style="width: 160px"/></div> </div> </div> <div id="news" class="menuitem" onmouseover="showMenu('news')">News</div> <div id="news-sub" class="news-sub"> <div class="sub-center"> <ul class="nav"> <li class="top"><a href="/web/20240910235448/https://www.lsoft.com/news/news.asp">Latest News &amp; Tips</a></li> </ul> <ul class="nav"> <li class="sub"><a href="/web/20240910235448/https://www.lsoft.com/news/newsletter.asp">Newsletter</a></li> <li class="sub"><a href="/web/20240910235448/https://www.lsoft.com/blog">Blog</a></li> <li class="sub"><a href="/web/20240910235448/https://www.lsoft.com/news/forums.asp">User Forums</a></li> <li class="sub"><a href="/web/20240910235448/https://www.lsoft.com/news/socialmedia.asp">Social Media</a></li> </ul> <div class="sub-spacer"></div> <a href="http://web.archive.org/web/20240910235448/https://maestro.lsoft.com/list/subscribe.html?mContainer=277&amp;mOwner=G1d1f1g&amp;mListId=HL%23719"><img src="/web/20240910235448im_/https://www.lsoft.com/images/navthumb_newsletter1.png" alt="Subscribe to the LISTSERV at Work Newsletter" title="Subscribe to the LISTSERV at Work Newsletter"/></a> <br/> <br/> <p class="center sub">Get the Latest News:<br/>Subscribe to the LISTSERV at Work Newsletter</p> <br/> <div align="center"><input type="button" value="SUBSCRIBE" onclick="location.href='http://web.archive.org/web/20240910235448/https://maestro.lsoft.com/list/subscribe.html?mContainer=277&amp;mOwner=G1d1f1g&amp;mListId=HL%23719'"/></div> <br/> </div> </div> <div id="customers" class="menuitem" onmouseover="showMenu('customers')">Customers</div> <div id="customers-sub" class="customers-sub"> <div class="sub-center"> <ul class="nav"> <li class="top"><a href="/web/20240910235448/https://www.lsoft.com/customers/customers.asp">Customer List</a></li> <li class="sub"><a href="/web/20240910235448/https://www.lsoft.com/customers/casestudies.asp">Case Studies</a></li> <li class="sub"><a href="/web/20240910235448/https://www.lsoft.com/customers/testimonials.asp">Testimonials</a></li> </ul> <div class="sub-spacer"></div> <ul class="nav"> <li class="top"><a href="/web/20240910235448/https://www.lsoft.com/resources/listserv-community.asp">LISTSERV Community</a></li> <li class="sub"><a href="/web/20240910235448/https://www.lsoft.com/products/listserv_on_campus.asp" target="_blank">LISTSERV in Education</a></li> <li class="sub"><a href="/web/20240910235448/https://www.lsoft.com/products/listserv_citygov.asp" target="_blank">LISTSERV in Government</a></li> </ul> <div class="sub-spacer"></div> <a href="/web/20240910235448/https://www.lsoft.com/contact/econtact.asp?id=testimonial"><img src="/web/20240910235448im_/https://www.lsoft.com/images/navthumb_feedback.png" alt="Talk to Us" title="Talk to Us" style="width:100%"/></a> </div> </div> <div id="contact" class="menuitem" onmouseover="showMenu('contact')">Contact</div> <div id="contact-sub" class="contact-sub"> <div class="sub-center"> <ul class="nav"> <li class="top"><a href="/web/20240910235448/https://www.lsoft.com/contact/contact.asp">Contact L-Soft</a></li> <li class="sub"><a href="/web/20240910235448/https://www.lsoft.com/contact/econtact.asp?id=sales">Sales</a></li> <li class="sub"><a href="/web/20240910235448/https://www.lsoft.com/contact/econtact.asp?id=support">Technical Support</a></li> <li class="sub"><a href="/web/20240910235448/https://www.lsoft.com/contact/econtact.asp?id=training">Training</a></li> <li class="sub"><a href="/web/20240910235448/https://www.lsoft.com/contact/econtact.asp?id=consulting">Consulting</a></li> <li class="sub"><a href="/web/20240910235448/https://www.lsoft.com/contact/econtact.asp?id=pressinfo">Public Relations</a></li> <li class="sub"><a href="/web/20240910235448/https://www.lsoft.com/contact/econtact.asp?id=hr">Human Resources</a></li> </ul> <div class="sub-spacer"></div> <a href="/web/20240910235448/https://www.lsoft.com/contact/contact.asp"><img src="/web/20240910235448im_/https://www.lsoft.com/images/navthumb_contact.png" alt="Contact L-Soft" title="Contact L-Soft" style="width:100%"/></a> </div> </div> </div> <div class="search"><div class="menuitem"><a href="/web/20240910235448/https://www.lsoft.com/search/search.asp"><img src="/web/20240910235448im_/https://www.lsoft.com/images/icon_altsearch_black.png" alt="Search Site" title="Search Site"/></a></div></div> <div class="altnav"><img src="/web/20240910235448im_/https://www.lsoft.com/images/icon_altnav_black.png" class="icon-altsearch" alt="Open Navigation Menu" title="Open Navigation Menu" onclick="toggleMobileMenu()"/></div> <div id="mobilenav" class="mobilenav"> <ul class="nav"> <li class="top closed open" onclick="showMobileSubmenu('1')" id="software-mobile-top">Software</li> <li> <ul id="software-mobile-menu"> <li class="sub" onclick="location.href='/products/emaillistsoftware.asp'">Email List Management</li> <li class="toptoptop closed" onclick="showMobileSubmenu('1a')" id="software-listserv-mobile-top">LISTSERV</li> <li> <ul id="software-listserv-mobile-menu" class="menu"> <li class="subsubsub" onclick="location.href='/products/listserv.asp'">Overview</li> <li class="subsubsub" onclick="location.href='/products/listserv_checklist.asp'">Features</li> <li class="subsubsub" onclick="location.href='/products/listserv_license.asp'">Pricing</li> <li class="subsubsub" onclick="location.href='/products/listserv_os.asp'">Operating Systems</li> <li class="subsubsub" onclick="location.href='/products/listserv_hardware.asp'">Hardware Requirements</li> <li class="subsubsub" onclick="location.href='/products/listserv_support.asp'">Technical Support</li> <li class="subsubsub" onclick="location.href='/products/listserv_remoteinstall.asp'">Installation Service</li> <li class="subsubsub" onclick="location.href='/products/listserv_demo.asp'">LISTSERV Demo</li> </ul> </li> <li class="sub" onclick="location.href='/products/emailmarketing.asp'">Email Marketing</li> <li class="toptoptop closed open" onclick="showMobileSubmenu('1b')" id="software-maestro-mobile-top">LISTSERV Maestro</li> <li> <ul id="software-maestro-mobile-menu"> <li class="subsubsub" onclick="location.href='/products/maestro.asp'">Overview</li> <li class="subsubsub" onclick="location.href='/products/maestro_checklist.asp'">Features</li> <li class="subsubsub" onclick="location.href='/products/maestro_license.asp'">Pricing</li> <li class="subsubsub" onclick="location.href='/products/maestro_os.asp'">Operating Systems</li> <li class="subsubsub" onclick="location.href='/products/maestro_hardware.asp'">Hardware Requirements</li> <li class="subsubsub" onclick="location.href='/products/maestro_support.asp'">Technical Support</li> <li class="subsubsub" onclick="location.href='/products/maestro_remoteinstall.asp'">Installation Service</li> <li class="subsubsub" onclick="location.href='/products/maestro_demo.asp'">LISTSERV Maestro Demo</li> </ul> </li> </ul> </li> <li class="top closed" onclick="showMobileSubmenu('2')" id="services-mobile-top">Hosting</li> <li> <ul id="services-mobile-menu" class="menu"> <li class="sub" onclick="location.href='/products/emaillisthosting.asp'">Email List Hosting</li> <li class="toptoptop closed" onclick="showMobileSubmenu('2a')" id="services-listplex-mobile-top">ListPlex</li> <li> <ul id="services-listplex-mobile-menu" class="menu"> <li class="subsubsub" onclick="location.href='/products/listplex.asp'">Overview</li> <li class="subsubsub" onclick="location.href='/products/listplex_checklist.asp'">Features</li> <li class="subsubsub" onclick="location.href='/products/listplex_pricing.asp'">Pricing</li> <li class="subsubsub" onclick="location.href='/products/listplex_support.asp'">Technical Support</li> <li 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<table class="search"> <tr> <td class="leftcol"><input type="text" name="searchinput" placeholder="Search Site" class="searchinput"/></td> <td class="rightcol"><input type="submit" name="go" value="Search"/></td> </tr> </table> </form> </div> </div> </div> <div id="incontent" onmouseover="closeAllMenus()"> <div class="container"> <div id="inmainarea"> <div class="padding"> <div id="breadcrumbs"> <p class="breadcrumbs"><a href="emaillistsoftware.asp">Software</a> &gt; <a href="maestro.asp">LISTSERV Maestro Email Marketing Software</a> &gt; <a href="/web/20240910235448/https://www.lsoft.com/products/maestro_checklist.asp">Feature Checklist</a></p><hr/> </div> <h1>LISTSERV Maestro Feature Checklist</h1> <br/> <h3><a name="1" class="anchor"></a>Reporting and Analytics</h3> <table class="features"> <tr> <td class="featurenobg" onclick="toggleTableAll('#report','#toggle-report',15)"><span class="showall noselect">Show All</span><span class="show noselect" id="toggle-report-all"></span></td> </tr> <tr class="featurerow"> <td class="featuredesc" onclick="toggleTable('#report-1','#toggle-report-1')"><span class="show noselect" id="toggle-report-1"></span> Full Tracking Support <div id="report-1" style="display:none"> <hr/><span class="desc">LISTSERV Maestro supports open-up, click-through, forward-to-a-friend, social media and conversion tracking, allowing you to assess the success of your campaigns and even follow subscribers' page visits after they have clicked through to the target website.</span> </div> </td> </tr> <tr class="featurerow"> <td class="featuredesc" onclick="toggleTable('#report-2','#toggle-report-2')"><span class="show noselect" id="toggle-report-2"></span> Multiple Tracking Levels <div id="report-2" style="display:none"> <hr/><span class="desc">LISTSERV Maestro offers multiple levels of tracking, from anonymous to personal, with each level collecting a different degree of personally identifiable information about subscribers for tracking reports.</span> </div> </td> </tr> <tr class="featurerow"> <td class="featuredesc" onclick="toggleTable('#report-3','#toggle-report-3')"><span class="show noselect" id="toggle-report-3"></span> Tracking Permission <div id="report-3" style="display:none"> <hr/><span class="desc">LISTSERV Maestro offers a built-in way to obtain permission for personal tracking from subscribers. This allows you to send a mailing to a mixed group of recipients and gather personal tracking information from those who have given permission and non-identifiable, anonymous information from those who haven't.</span> </div> </td> </tr> <tr class="featurerow"> <td class="featuredesc" onclick="toggleTable('#report-15','#toggle-report-15')"><span class="show noselect" id="toggle-report-15"></span> Option to Disable Open-Up Tracking <div id="report-15" style="display:none"> <hr/><span class="desc">LISTSERV Maestro gives senders the option to disable open-up tracking if they want to focus solely on more accurate and meaningful engagement metrics like clicks, conversions and social media shares.</span> </div> </td> </tr> <tr class="featurerow"> <td class="featuredesc" onclick="toggleTable('#report-4','#toggle-report-4')"><span class="show noselect" id="toggle-report-4"></span> <b>Mobile Tracking</b> <img src="/web/20240910235448im_/https://www.lsoft.com/images/icon_new.png" alt="" class="float-right" style="padding-right: 15px"/> <div id="report-4" style="display:none"> <hr/><span class="desc">The open-up and click reports give you the option to distinguishing between tracking events generated on mobile and other types of devices, allowing you to analyze the share of your subscriber activity that occurs on each type of device.</span> </div> </td> </tr> <tr class="featurerow"> <td class="featuredesc" onclick="toggleTable('#report-5','#toggle-report-5')"><span class="show noselect" id="toggle-report-5"></span> A/B-Split Testing <div id="report-5" style="display:none"> <hr/><span class="desc">A/B-split testing allows you to send two or more different versions of a mailing to distinct but random splits of your subscribers and compare the results. A/B-split testing with sampling allows you to send the variations to a small random sample, analyze the results, and then send the best performing variant to the rest.</span> </div> </td> </tr> <tr class="featurerow"> <td class="featuredesc" onclick="toggleTable('#report-6','#toggle-report-6')"><span class="show noselect" id="toggle-report-6"></span> Automatically Generated Reports <div id="report-6" style="display:none"> <hr/><span class="desc">The system automatically generates a number of reports for each delivered job, outlining your open, click, bounce and unsubscribe rates. Additional charts can show detailed social media sharing as well as conversion metrics.</span> </div> </td> </tr> <tr class="featurerow"> <td class="featuredesc" onclick="toggleTable('#report-7','#toggle-report-7')"><span class="show noselect" id="toggle-report-7"></span> Click-Rate Visualization <div id="report-7" style="display:none"> <hr/><span class="desc">Click rates can also be displayed as pins, showing which links attracted the most attention visually. This report type is similar to eye tracking reports used to study the effectiveness of user interfaces and advertising.</span> </div> </td> </tr> <tr class="featurerow"> <td class="featuredesc" onclick="toggleTable('#report-8','#toggle-report-8')"><span class="show noselect" id="toggle-report-8"></span> Job Comparison Reports <div id="report-8" style="display:none"> <hr/><span class="desc">Custom job comparison reports enable you to compare the metrics for two or more jobs, allowing you to quickly and easily assess the success of multiple campaigns.</span> </div> </td> </tr> <tr class="featurerow"> <td class="featuredesc" onclick="toggleTable('#report-9','#toggle-report-9')"><span class="show noselect" id="toggle-report-9"></span> <b>Multidimensional Analytics</b> <img src="/web/20240910235448im_/https://www.lsoft.com/images/icon_new.png" alt="" class="float-right" style="padding-right: 15px"/> <div id="report-9" style="display:none"> <hr/><span class="desc">The tracking and delivery reports can show average rates per month, week, day, or even day of the week or hour of the day, allowing you to pinpoint optimal delivery times to reach your subscribers.</span> </div> </td> </tr> <tr class="featurerow"> <td class="featuredesc" onclick="toggleTable('#report-10','#toggle-report-10')"><span class="show noselect" id="toggle-report-10"></span> Subscription Reports <div id="report-10" style="display:none"> <hr/><span class="desc">The interactive subscription reports allow you to click on charts and drill down for details. The charts can show, for example, membership and subscription statistics over time.</span> </div> </td> </tr> <tr class="featurerow"> <td class="featuredesc" onclick="toggleTable('#report-11','#toggle-report-11')"><span class="show noselect" id="toggle-report-11"></span> Demographic Reports <div id="report-11" style="display:none"> <hr/><span class="desc">LISTSERV Maestro can create demographic reports about the subscribers on your lists and define jobs and target groups based on these demographic segments.</span> </div> </td> </tr> <tr class="featurerow"> <td class="featuredesc" onclick="toggleTable('#report-12','#toggle-report-12')"><span class="show noselect" id="toggle-report-12"></span> Spreadsheet and PDF Reports <div id="report-12" style="display:none"> <hr/><span class="desc">Most LISTSERV Maestro reports can be downloaded as spreadsheets or PDF documents with automatically embedded diagrams and charts for further analysis.</span> </div> </td> </tr> <tr class="featurerow"> <td class="featuredesc" onclick="toggleTable('#report-13','#toggle-report-13')"><span class="show noselect" id="toggle-report-13"></span> Automatic Email Notifications <div id="report-13" style="display:none"> <hr/><span class="desc">Campaign administrators can sign up for automatic notifications via email, including post-delivery tracking reports, weekly or monthly statistical summary reports and weekly subscriber warehouse health reports.</span> </div> </td> </tr> <tr class="featurerow"> <td class="featuredesc" onclick="toggleTable('#report-14','#toggle-report-14')"><span class="show noselect" id="toggle-report-14"></span> Web Analysis Software Compatibility <div id="report-14" style="display:none"> <hr/><span class="desc">LISTSERV Maestro can pass parameters in the tracking URL, allowing web traffic software to analyze click-stream activities.</span> </div> </td> </tr> </table> <br/> <br/> <h3><a name="2" class="anchor"></a>Campaign and Job Management</h3> <table class="features"> <tr> <td class="featurenobg" onclick="toggleTableAll('#job','#toggle-job',8)"><span class="showall noselect">Show All</span><span class="show noselect" id="toggle-job-all"></span></td> </tr> <tr class="featurerow"> <td class="featuredesc" onclick="toggleTable('#job-1','#toggle-job-1')"><span class="show noselect" id="toggle-job-1"></span> Web Interface <div id="job-1" style="display:none"> <hr/><span class="desc">The web interface allows you to administer your email marketing campaigns from anywhere using a web browser. The system guides you through all the steps, from message creation and target group selection to response analysis.</span> </div> </td> </tr> <tr class="featurerow"> <td class="featuredesc" onclick="toggleTable('#job-3','#toggle-job-3')"><span class="show noselect" id="toggle-job-3"></span> Team Collaboration <div id="job-3" style="display:none"> <hr/><span class="desc">LISTSERV Maestro allows multiple people to work with a campaign at the same time through a team collaboration feature where you can formally delegate operational tasks among team members.</span> </div> </td> </tr> <tr class="featurerow"> <td class="featuredesc" onclick="toggleTable('#job-4','#toggle-job-4')"><span class="show noselect" id="toggle-job-4"></span> Job Due Dates <div id="job-4" style="display:none"> <hr/><span class="desc">Jobs can be assigned approval or due dates. The campaign management dashboard lists the jobs that are due next, making it easy to set priorities and locate jobs that require attention.</span> </div> </td> </tr> <tr class="featurerow"> <td class="featuredesc" onclick="toggleTable('#job-5','#toggle-job-5')"><span class="show noselect" id="toggle-job-5"></span> Automatic Bounce Handling <div id="job-5" style="display:none"> <hr/><span class="desc">Bounces can be handled automatically or routed to a designated email address. If handled automatically, LISTSERV Maestro can create reports about the cause of the bounces.</span> </div> </td> </tr> <tr class="featurerow"> <td class="featuredesc" onclick="toggleTable('#job-6','#toggle-job-6')"><span class="show noselect" id="toggle-job-6"></span> Anytime Scheduling <div id="job-6" style="display:none"> <hr/><span class="desc">You can schedule email jobs for delivery at any date and time in any time zone without having to be present at the time of delivery. LISTSERV Maestro also supports a staggered delivery, sending the messages in batches, with a configurable delay between each batch.</span> </div> </td> </tr> <tr class="featurerow"> <td class="featuredesc" onclick="toggleTable('#job-7','#toggle-job-7')"><span class="show noselect" id="toggle-job-7"></span> Auto-Repeat Jobs <div id="job-7" style="display:none"> <hr/><span class="desc">Email jobs can be scheduled to be automatically delivered at regular, programmable intervals without the need for human intervention.</span> </div> </td> </tr> <tr class="featurerow"> <td class="featuredesc" onclick="toggleTable('#job-8','#toggle-job-8')"><span class="show noselect" id="toggle-job-8"></span> <b>Message Sequences and Drip Marketing Campaigns</b> <img src="/web/20240910235448im_/https://www.lsoft.com/images/icon_new.png" alt="" class="float-right" style="padding-right: 15px"/> <div id="job-8" style="display:none"> <hr/><span class="desc">LISTSERV Maestro allows you to send automatic follow-up messages to recipients who opened, ignored or clicked on a specific link in a previous email message, enabling you to create sophisticated drip marketing campaigns.</span> </div> </td> </tr> </table> <br/> <br/> <h3><a name="3" class="anchor"></a>Recipient Definition</h3> <table class="features"> <tr> <td class="featurenobg" onclick="toggleTableAll('#recipient','#toggle-recipient',9)"><span class="showall noselect">Show All</span><span class="show noselect" id="toggle-recipient-all"></span></td> </tr> <tr class="featurerow"> <td class="featuredesc" onclick="toggleTable('#recipient-1','#toggle-recipient-1')"><span class="show noselect" id="toggle-recipient-1"></span> Internal Subscriber Warehouse <div id="recipient-1" style="display:none"> <hr/><span class="desc">The integrated subscriber warehouse allows you to manage subscribers and create target groups directly in LISTSERV Maestro without specialized database administration knowledge or SQL coding.</span> </div> </td> </tr> <tr class="featurerow"> <td class="featuredesc" onclick="toggleTable('#recipient-2','#toggle-recipient-2')"><span class="show noselect" id="toggle-recipient-2"></span> External Recipient Database <div id="recipient-2" style="display:none"> <hr/><span class="desc">LISTSERV Maestro connects to most common databases, including Oracle, DB2, MS SQL Server and MySQL, allowing you to harness the information from existing customer databases for your campaigns.</span> </div> </td> </tr> <tr class="featurerow"> <td class="featuredesc" onclick="toggleTable('#recipient-9','#toggle-recipient-9')"><span class="show noselect" id="toggle-recipient-9"></span> <b>Hybrid Lists</b> <img src="/web/20240910235448im_/https://www.lsoft.com/images/icon_new.png" alt="" class="float-right" style="padding-right: 15px"/> <div id="recipient-9" style="display:none"> <hr/><span class="desc">Hybrid lists allow you to automatically import your existing LISTSERV lists and augment them with the extensive database, targeting and analytics capabilities of LISTSERV Maestro.</span> </div> </td> </tr> <tr class="featurerow"> <td class="featuredesc" onclick="toggleTable('#recipient-3','#toggle-recipient-3')"><span class="show noselect" id="toggle-recipient-3"></span> Target Groups and List Segmentation <div id="recipient-3" style="display:none"> <hr/><span class="desc">LISTSERV Maestro allows for easy creation of database-driven target groups. This allows users unfamiliar with SQL to perform correct campaign targeting by making easy point-and-click or pull-down menu choices.</span> </div> </td> </tr> <tr class="featurerow"> <td class="featuredesc" onclick="toggleTable('#recipient-4','#toggle-recipient-4')"><span class="show noselect" id="toggle-recipient-4"></span> Customizable Subscriber Pages <div id="recipient-4" style="display:none"> <hr/><span class="desc">LISTSERV Maestro can automatically generate customizable web pages where subscribers can enter their profiles and manage their subscriptions, without any programming.</span> </div> </td> </tr> <tr class="featurerow"> <td class="featuredesc" onclick="toggleTable('#recipient-5','#toggle-recipient-5')"><span class="show noselect" id="toggle-recipient-5"></span> Direct Spreadsheet Import <div id="recipient-5" style="display:none"> <hr/><span class="desc">LISTSERV Maestro enables you to import recipients directly from spreadsheet files and allows for automatic generation of profile fields based on the recipient data in the file.</span> </div> </td> </tr> <tr class="featurerow"> <td class="featuredesc" onclick="toggleTable('#recipient-6','#toggle-recipient-6')"><span class="show noselect" id="toggle-recipient-6"></span> List Protection <div id="recipient-6" style="display:none"> <hr/><span class="desc">The list protection feature prevents people who have unsubscribed from a list from being accidentally re-added when importing subscribers from external sources, such as customer databases.</span> </div> </td> </tr> <tr class="featurerow"> <td class="featuredesc" onclick="toggleTable('#recipient-7','#toggle-recipient-7')"><span class="show noselect" id="toggle-recipient-7"></span> Suppression Lists <div id="recipient-7" style="display:none"> <hr/><span class="desc">You can protect your organization's sender reputation by using site-wide or individual "Do Not Send" lists to prevent certain email addresses from being included in your mailings.</span> </div> </td> </tr> <tr class="featurerow"> <td class="featuredesc" onclick="toggleTable('#recipient-8','#toggle-recipient-8')"><span class="show noselect" id="toggle-recipient-8"></span> <b>API to Add Subscribers</b> <img src="/web/20240910235448im_/https://www.lsoft.com/images/icon_new.png" alt="" class="float-right" style="padding-right: 15px"/> <div id="recipient-8" style="display:none"> <hr/><span class="desc">An API allows an external script to submit subscribe requests to a list. This allows you to use an external contact or purchase form on your website to also seamlessly add people and grow your opt-in email list.</span> </div> </td> </tr> </table> <br/> <br/> <h3><a name="4" class="anchor"></a>Content Development</h3> <table class="features"> <tr> <td class="featurenobg" onclick="toggleTableAll('#content','#toggle-content',15)"><span class="showall noselect">Show All</span><span class="show noselect" id="toggle-content-all"></span></td> </tr> <tr class="featurerow"> <td class="featuredesc" onclick="toggleTable('#content-1','#toggle-content-1')"><span class="show noselect" id="toggle-content-1"></span> HTML Content Editor <div id="content-1" style="display:none"> <hr/><span class="desc">LISTSERV Maestro includes an integrated HTML content editor for easy creation of responsive HTML newsletters and messages, including options to clone, delete and make design adjustments to email template components.</span> </div> </td> </tr> <tr class="featurerow"> <td class="featuredesc" onclick="toggleTable('#content-2','#toggle-content-2')"><span class="show noselect" id="toggle-content-2"></span> <b>New HTML Template Library</b> <img src="/web/20240910235448im_/https://www.lsoft.com/images/icon_new.png" alt="" class="float-right" style="padding-right: 15px"/> <div id="content-2" style="display:none"> <hr/><span class="desc">The email template system has been modernized with a redesigned library of responsive newsletter and announcement templates, all of which can be easily customized for your needs without the need for HTML coding.</span> </div> </td> </tr> <tr class="featurerow"> <td class="featuredesc" onclick="toggleTable('#content-3','#toggle-content-3')"><span class="show noselect" id="toggle-content-3"></span> <b>Support for Web Fonts</b> <img src="/web/20240910235448im_/https://www.lsoft.com/images/icon_new.png" alt="" class="float-right" style="padding-right: 15px"/> <div id="content-3" style="display:none"> <hr/><span class="desc">You can now define and use your own custom set of web fonts in your communications. Web fonts allow for much richer typographical design and can be used in both email templates and subscriber pages.</span> </div> </td> </tr> <tr class="featurerow"> <td class="featuredesc" onclick="toggleTable('#content-4','#toggle-content-4')"><span class="show noselect" id="toggle-content-4"></span> Automatic CSS Inliner <div id="content-4" style="display:none"> <hr/><span class="desc">The CSS inliner automatically converts style definitions in the head of an HTML document into inline attributes, speeding up your workflow and ensuring more consistent rendering across email clients.</span> </div> </td> </tr> <tr class="featurerow"> <td class="featuredesc" onclick="toggleTable('#content-5','#toggle-content-5')"><span class="show noselect" id="toggle-content-5"></span> Flexible Image Handling <div id="content-5" style="display:none"> <hr/><span class="desc">LISTSERV Maestro allows you to choose whether to retrieve images for HTML newsletters from an external server, upload and embed them directly into the message, or upload and host them on the LISTSERV Maestro server.</span> </div> </td> </tr> <tr class="featurerow"> <td class="featuredesc" onclick="toggleTable('#content-6','#toggle-content-6')"><span class="show noselect" id="toggle-content-6"></span> <b>Hosted Attachments</b> <img src="/web/20240910235448im_/https://www.lsoft.com/images/icon_new.png" alt="" class="float-right" style="padding-right: 15px"/> <div id="content-6" style="display:none"> <hr/><span class="desc">You can upload your files in LISTSERV Maestro, which then acts as a file-sharing platform, allowing you to embed automatically generated and trackable links in your messages for your subscribers to download your files.</span> </div> </td> </tr> <tr class="featurerow"> <td class="featuredesc" onclick="toggleTable('#content-7','#toggle-content-7')"><span class="show noselect" id="toggle-content-7"></span> Personalization and Conditional Blocks <div id="content-7" style="display:none"> <hr/><span class="desc">LISTSERV Maestro supports personalization and conditional logic, enabling easy creation of custom content blocks. This allows you to create totally customized messages based on each subscriber's profile and preferences.</span> </div> </td> </tr> <tr class="featurerow"> <td class="featuredesc" onclick="toggleTable('#content-15','#toggle-content-15')"><span class="show noselect" id="toggle-content-15"></span> <b>Landing Pages</b> <img src="/web/20240910235448im_/https://www.lsoft.com/images/icon_new.png" alt="" class="float-right" style="padding-right: 15px"/> <div id="content-15" style="display:none"> <hr/><span class="desc">You can create personalized landing pages directly in LISTSERV Maestro rather than hosting them on an external website. This allows you to track subscriber activity on the landing page and get better insights about conversions.</span> </div> </td> </tr> <tr class="featurerow"> <td class="featuredesc" onclick="toggleTable('#content-8','#toggle-content-8')"><span class="show noselect" id="toggle-content-8"></span> Drop-in Content <div id="content-8" style="display:none"> <hr/><span class="desc">Drop-in content allows you to extract and insert email content at the time of delivery. System drop-ins allow you to automatically add elements such as subscription date, login and unsubscribe URLs. There is also a system drop-in that performs calculations on subscriber data.</span> </div> </td> </tr> <tr class="featurerow"> <td class="featuredesc" onclick="toggleTable('#content-14','#toggle-content-14')"><span class="show noselect" id="toggle-content-14"></span> <b>Auto-Generated Plain Text Part</b> <img src="/web/20240910235448im_/https://www.lsoft.com/images/icon_new.png" alt="" class="float-right" style="padding-right: 15px"/> <div id="content-14" style="display:none"> <hr/><span class="desc">LISTSERV Maestro will automatically generate a plain text part based on the content of the HTML part, saving you time and hassles while ensuring that all of your subscribers can view your messages regardless of their email client and settings.</span> </div> </td> </tr> <tr class="featurerow"> <td class="featuredesc" onclick="toggleTable('#content-9','#toggle-content-9')"><span class="show noselect" id="toggle-content-9"></span> Message Testing <div id="content-9" style="display:none"> <hr/><span class="desc">LISTSERV Maestro lets you send formal test messages before delivery. HTML mail can also be previewed in a state that simulates an email client that has blocked the images.</span> </div> </td> </tr> <tr class="featurerow"> <td class="featuredesc" onclick="toggleTable('#content-10','#toggle-content-10')"><span class="show noselect" id="toggle-content-10"></span> Social Media Publishing <div id="content-10" style="display:none"> <hr/><span class="desc">LISTSERV Maestro allows you to automatically publish links to your campaign messages on social media platforms like Twitter at the time of delivery, making it easier to spread the reach of your campaigns beyond the immediate subscriber base.</span> </div> </td> </tr> <tr class="featurerow"> <td class="featuredesc" onclick="toggleTable('#content-11','#toggle-content-11')"><span class="show noselect" id="toggle-content-11"></span> Social Media Sharing <div id="content-11" style="display:none"> <hr/><span class="desc">LISTSERV Maestro supports easy social media sharing. You can use a simple drop-in to include social media sharing icons in messages, enabling subscribers to share the content with their own followers through their preferred social networks.</span> </div> </td> </tr> <tr class="featurerow"> <td class="featuredesc" onclick="toggleTable('#content-12','#toggle-content-12')"><span class="show noselect" id="toggle-content-12"></span> Customizable Mail Headers <div id="content-12" style="display:none"> <hr/><span class="desc">LISTSERV Maestro supports customizable mail headers, which enable you to personalize the "From" and "Reply-To" fields for each individual recipient, or to insert custom X-Headers into your email messages.</span> </div> </td> </tr> <tr class="featurerow"> <td class="featuredesc" onclick="toggleTable('#content-13','#toggle-content-13')"><span class="show noselect" id="toggle-content-13"></span> Easy Compliance with Anti-Spam Regulations <div id="content-13" style="display:none"> <hr/><span class="desc">LISTSERV Maestro makes it easy to comply with typical anti-spam regulations in different countries, including the EU GDPR. Contact details, legal information and unsubscribe links can be automatically added to your campaign messages for full compliance.</span> </div> </td> </tr> </table> <br/> <br/> <h3><a name="5" class="anchor"></a>Administration and Security</h3> <table class="features"> <tr> <td class="featurenobg" onclick="toggleTableAll('#admin','#toggle-admin',10)"><span class="showall noselect">Show All</span><span class="show noselect" id="toggle-admin-all"></span></td> </tr> <tr class="featurerow"> <td class="featuredesc" onclick="toggleTable('#admin-1','#toggle-admin-1')"><span class="show noselect" id="toggle-admin-1"></span> Multiple License Sizes <div id="admin-1" style="display:none"> <hr/><span class="desc">Licenses are available in multiple sizes depending on your needs, making LISTSERV Maestro ideal for small and large organizations alike. As your needs grow, upgrading to a larger license is always easy.</span> </div> </td> </tr> <tr class="featurerow"> <td class="featuredesc" onclick="toggleTable('#admin-2','#toggle-admin-2')"><span class="show noselect" id="toggle-admin-2"></span> Integrated Virus Protection <div id="admin-2" style="display:none"> <hr/><span class="desc">LISTSERV Maestro is the only software of its kind with built-in virus protection. The system scans all messages for viruses before delivery, offering another layer of campaign and recipient inbox protection.</span> </div> </td> </tr> <tr class="featurerow"> <td class="featuredesc" onclick="toggleTable('#admin-3','#toggle-admin-3')"><span class="show noselect" id="toggle-admin-3"></span> External Database Access <div id="admin-3" style="display:none"> <hr/><span class="desc">LISTSERV Maestro connects to most external databases, including Oracle, DB2, MS SQL Server and MySQL, allowing you to harness the information from existing customer databases for your email marketing campaigns.</span> </div> </td> </tr> <tr class="featurerow"> <td class="featuredesc" onclick="toggleTable('#admin-4','#toggle-admin-4')"><span class="show noselect" id="toggle-admin-4"></span> Flexible Subscriber Warehouse Options <div id="admin-4" style="display:none"> <hr/><span class="desc">LISTSERV Maestro can use an external installation of Oracle, DB2, MS SQL Server or MySQL as its system database, or you can use the included MySQL database, which comes integrated with LISTSERV Maestro.</span> </div> </td> </tr> <tr class="featurerow"> <td class="featuredesc" onclick="toggleTable('#admin-5','#toggle-admin-5')"><span class="show noselect" id="toggle-admin-5"></span> LDAP and AD Support <div id="admin-5" style="display:none"> <hr/><span class="desc">LISTSERV Maestro includes support for LDAP and Windows Active Directory for login authentication and recipient selection from databases, allowing customers with large repositories of data to benefit from LDAP connections and query opportunities.</span> </div> </td> </tr> <tr class="featurerow"> <td class="featuredesc" onclick="toggleTable('#admin-6','#toggle-admin-6')"><span class="show noselect" id="toggle-admin-6"></span> DKIM Support <div id="admin-6" style="display:none"> <hr/><span class="desc">LISTSERV Maestro supports DKIM, which is a cryptographic authentication solution that adds signatures to email messages, allowing recipient sites to verify that the message was sent by an authorized sender.</span> </div> </td> </tr> <tr class="featurerow"> <td class="featuredesc" onclick="toggleTable('#admin-7','#toggle-admin-7')"><span class="show noselect" id="toggle-admin-7"></span> Password-Protected Interface with HTTPS Support <div id="admin-7" style="display:none"> <hr/><span class="desc">The LISTSERV Maestro web interface is password-protected, securing your email marketing system and email marketing campaigns from unauthorized access. It's also compatible with SSL and allows the web interface to be accessed using the HTTPS protocol.</span> </div> </td> </tr> <tr class="featurerow"> <td class="featuredesc" onclick="toggleTable('#admin-8','#toggle-admin-8')"><span class="show noselect" id="toggle-admin-8"></span> Access Restriction by IP Address <div id="admin-8" style="display:none"> <hr/><span class="desc">As an extra security measure, access to the LISTSERV Maestro web interface can be limited to a local domain area or to a specifically defined range of IP addresses.</span> </div> </td> </tr> <tr class="featurerow"> <td class="featuredesc" onclick="toggleTable('#admin-9','#toggle-admin-9')"><span class="show noselect" id="toggle-admin-9"></span> HTTP(S) API With Secured Access <div id="admin-9" style="display:none"> <hr/><span class="desc">LISTSERV Maestro supports external API access via a secured HTTP or HTTPS interface to allow authorized external processes to trigger recipient or report downloads, imports, mail job deliveries and many other automated tasks.</span> </div> </td> </tr> <tr class="featurerow"> <td class="featuredesc" onclick="toggleTable('#admin-10','#toggle-admin-10')"><span class="show noselect" id="toggle-admin-10"></span> System Metrics <div id="admin-10" style="display:none"> <hr/><span class="desc">System metrics continuously monitor disk usage, delivery statistics, HTTP request counts and response times, keeping administrators up-to-date on the status of the email communication system.</span> </div> </td> </tr> </table> <br/> <br/> <table class="fulltableframe"> <tr> <td class="contactbox bottom"><a href="http://web.archive.org/web/20240910235448/mailto:sales@lsoft.com"><img src="/web/20240910235448im_/https://www.lsoft.com/images/icon_email.png" alt="L-Soft Sales" title="L-Soft Sales" class="hide-xs"/></a></td> <td class="contactbox"><p class="item"><b>L-Soft Sales</b><br/><a 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