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class="CircularProfile_mck-c-circular-profile__wrapper-text__0Kp97"><h1 data-component="mdc-c-heading" class="mdc-c-heading___0fM1W_2734c4f mdc-u-ts-2"><span>Stacey Haas</span></h1><div data-component="mdc-c-description" class="mdc-c-description___SrnQP_2734c4f mdc-u-ts-8">Senior Partner<a data-component="mdc-c-link" href="/us/detroit" class="mdc-c-link___lBbY1_2734c4f"><span class="mdc-c-link__label___Pfqtd_2734c4f">Detroit</span></a></div><div data-component="mdc-c-description" class="mdc-c-description___SrnQP_2734c4f mdc-u-ts-7 mdc-u-mt-3"><p>Works with consumer companies on driving growth through portfolio strategy and innovation</p></div><div data-component="mdc-c-link-container" class="mdc-c-link-container___xefGu_2734c4f mdc-c-link-container--display-column___X0HDD_2734c4f mdc-u-mb-2 mdc-u-mt-3 mdc-u-grid-gutter-md"><a data-component="mdc-c-link" href="#" class="mdc-c-link-icon___SEKyg_2734c4f" aria-haspopup="dialog" title="Email" aria-label="Email" data-sid="407528A0-316E-4B8C-91AA-599B13D090EA" data-layer-event-prefix="Exit Link" data-layer-action="click" data-layer-category="social" data-layer-subcategory="partner" data-layer-subcategory2="email" data-layer-text="Share this profile on email"><span data-component="mdc-c-icon" class="mdc-c-icon___oi7ef_2734c4f mdc-c-icon--radial___y3csX_2734c4f mdc-c-icon--size-xl___3BEee_2734c4f mdc-c-icon--primary mck-email-icon"></span></a><a data-component="mdc-c-link" href="https://www.linkedin.com/in/stacey-haas-75489" class="mdc-c-link-icon___SEKyg_2734c4f" target="_blank" title="LinkedIn" data-sid="" aria-label="LinkedIn" data-layer-event-prefix="Exit Link" data-layer-action="click" data-layer-category="social" data-layer-subcategory="partner" data-layer-subcategory2="LinkedIn" data-layer-text="Share this profile on LinkedIn"><span data-component="mdc-c-icon" class="mdc-c-icon___oi7ef_2734c4f mdc-c-icon--radial___y3csX_2734c4f mdc-c-icon--size-xl___3BEee_2734c4f mdc-c-icon--primary mck-linkedin-thin-icon"></span><span class="mdc-c-link__label___Pfqtd_2734c4f">LinkedIn</span></a></div></div></div></div></div><div class="mck-o-container"><div class="mck-o-container--wrapped mck-o-container--mobile-spacing"><div class="mdc-o-container__body Profile_mck-c-profile__wrapper__BqMov"><div class="Profile_mck-c-profile__container-main__rUO05"><h2 data-component="mdc-c-heading" class="mdc-c-heading___0fM1W_2734c4f mdc-c-heading--title___5qyOB_2734c4f mdc-c-heading--border___K8dj3_2734c4f"></h2><div class="mdc-o-content-body Profile_mck-c-profile__content-body__r8B5S"><p>As a leader in McKinsey’s Consumer Practice, Stacey helps clients drive profitable growth, with a focus on portfolio strategy, innovation, and design-to-deliver above-market growth.</p> <p>Recent examples of client work include the following:</p> <ul> <li>designed a new approach to driving breakthrough innovation for a consumer company</li> <li>guided a consumer-packaged-goods company through a global product-offering redesign while also building the internal design-to-value (an integrated approach to designing products that deliver the greatest value) capabilities</li> <li>developed, in collaboration with a client and McKinsey Design, a new product, from the process of defining the “white space” to the development of the consumer-tested working prototype</li> </ul> <p>Stacey is also a leader in All-In, McKinsey’s diversity and inclusion initiative.</p></div><div class="Profile_mck-c-profile__area-a__YIGXu container-placeholder mdc-u-grid mdc-u-grid-gutter-lg"></div></div><div class="Profile_mck-c-profile__sidebar-wrapper__E52KM"><div class="container-sidebar mdc-u-grid mdc-u-grid-gutter-xxl"><button data-component="mdc-c-button" aria-label="" type="button" id="button_id" class="mdc-c-button___U4iY2_2734c4f mdc-c-button--primary___Ed-lT_2734c4f mdc-c-button--size-large___jwpUy_2734c4f" data-layer-event-prefix="Exit Link" data-layer-action="click" data-layer-category="social" data-layer-subcategory="partner" data-layer-subcategory2="email" data-layer-text="Share this profile on email"><span data-component="mdc-c-icon" class="mdc-c-icon___oi7ef_2734c4f mck-email-icon Profile_mck-c-profile__contact-icon__Xw5Jp"></span></button><div class="mdc-u-grid mdc-u-grid-gutter-xxl" data-layer-region="profile-expertise"><div><h2 data-component="mdc-c-heading" class="mdc-c-heading___0fM1W_2734c4f mdc-c-heading--title___5qyOB_2734c4f mdc-c-heading--border___K8dj3_2734c4f"></h2><div><ul class="List_mck-c-list___Lb7q"><li><a data-component="mdc-c-link" href="/capabilities/growth-marketing-and-sales/how-we-help-clients" class="mdc-c-link___lBbY1_2734c4f"><span data-component="mdc-c-icon" class="mdc-c-icon___oi7ef_2734c4f mdc-c-icon--size-xs___g8-q5_2734c4f mck-arrow-right-icon"></span><span class="mdc-c-link__label___Pfqtd_2734c4f">Growth, Marketing & Sales</span></a></li><li><a data-component="mdc-c-link" href="/capabilities/mckinsey-design/how-we-help-clients" class="mdc-c-link___lBbY1_2734c4f"><span data-component="mdc-c-icon" class="mdc-c-icon___oi7ef_2734c4f mdc-c-icon--size-xs___g8-q5_2734c4f mck-arrow-right-icon"></span><span class="mdc-c-link__label___Pfqtd_2734c4f">McKinsey Design</span></a></li><li><a data-component="mdc-c-link" href="/capabilities/growth-marketing-and-sales/how-we-help-clients/branding" class="mdc-c-link___lBbY1_2734c4f"><span data-component="mdc-c-icon" class="mdc-c-icon___oi7ef_2734c4f mdc-c-icon--size-xs___g8-q5_2734c4f mck-arrow-right-icon"></span><span class="mdc-c-link__label___Pfqtd_2734c4f">Branding</span></a></li><li><a data-component="mdc-c-link" href="/industries/consumer-packaged-goods/how-we-help-clients" class="mdc-c-link___lBbY1_2734c4f"><span data-component="mdc-c-icon" class="mdc-c-icon___oi7ef_2734c4f mdc-c-icon--size-xs___g8-q5_2734c4f mck-arrow-right-icon"></span><span class="mdc-c-link__label___Pfqtd_2734c4f">Consumer Packaged Goods</span></a></li><li><a data-component="mdc-c-link" href="/capabilities/strategy-and-corporate-finance/how-we-help-clients/strategic-growth-and-innovation" class="mdc-c-link___lBbY1_2734c4f"><span data-component="mdc-c-icon" class="mdc-c-icon___oi7ef_2734c4f mdc-c-icon--size-xs___g8-q5_2734c4f mck-arrow-right-icon"></span><span class="mdc-c-link__label___Pfqtd_2734c4f">Growth & Innovation</span></a></li><li><a data-component="mdc-c-link" href="/industries/retail/how-we-help-clients/strategy" class="mdc-c-link___lBbY1_2734c4f"><span data-component="mdc-c-icon" class="mdc-c-icon___oi7ef_2734c4f mdc-c-icon--size-xs___g8-q5_2734c4f mck-arrow-right-icon"></span><span class="mdc-c-link__label___Pfqtd_2734c4f">Strategy</span></a></li><li><div class="List_mck-c-list__non-link-item__lRyc0"><span data-component="mdc-c-icon" class="mdc-c-icon___oi7ef_2734c4f mdc-c-icon--size-xs___g8-q5_2734c4f mck-arrow-right-icon"></span><span>Growth Strategy</span></div></li><li><div class="List_mck-c-list__non-link-item__lRyc0"><span data-component="mdc-c-icon" class="mdc-c-icon___oi7ef_2734c4f mdc-c-icon--size-xs___g8-q5_2734c4f mck-arrow-right-icon"></span><span> Portfolio Strategy</span></div></li></ul></div></div></div></div></div><div class="mdc-o-content-body Profile_mck-c-profile__content-body__r8B5S Profile_mck-c-profile__additional-body__hv_Ft"><h3>Published Work</h3> <p>“<a href="/capabilities/strategy-and-corporate-finance/our-insights/the-next-frontier-in-consumer-goods-digitally-enabled-innovation">The next frontier in consumer goods: Digitally enabled innovation</a>,” McKinsey & Company, April 2022</p> <p>“<a href="/industries/retail/our-insights/whats-ahead-for-us-restaurants">What’s ahead for US restaurants</a>,” McKinsey & Company, October 2020</p> <p>“<a href="/industries/consumer-packaged-goods/our-insights/reimagining-consumer-goods-innovation-for-the-next-normal">Reimagining consumer-goods innovation for the next normal</a>,” McKinsey & Company, October 2020</p> <p>“<a href="/industries/retail/our-insights/eating-out-side-restaurant-dining-in-the-next-normal">Eating out(side): Restaurant dining in the next normal</a>,” McKinsey & Company, August 2020</p> <p>“<a href="/industries/consumer-packaged-goods/our-insights/will-innovation-finally-add-up-for-consumer-goods-companies">Will innovation finally add up for consumer-goods companies?</a>,” McKinsey & Company, August 2020</p> <p>“<a href="/capabilities/growth-marketing-and-sales/our-insights/understanding-and-shaping-consumer-behavior-in-the-next-normal">Understanding and shaping consumer behavior in the next normal</a>,” McKinsey & Company, July 2020</p> <p>“<a href="/industries/retail/our-insights/delivering-when-it-matters-quick-service-restaurants-in-coronavirus-times">Delivering when it matters: Quick-service restaurants in coronavirus times</a>,” McKinsey & Company, April 2020</p> <p>“<a href="/industries/retail/our-insights/shattering-the-glass-runway">Shattering the glass runway</a>,” McKinsey & Company, October 2018</p> <p>“<a href="/capabilities/growth-marketing-and-sales/our-insights/from-lab-to-leader">From lab to leader: How consumer companies can drive growth at scale with disruptive innovation</a>,” McKinsey & Company, September 2018</p> <p>“<a href="/capabilities/growth-marketing-and-sales/our-insights/marketings-hidden-treasure-better-cpe-can-unlock-millions-to-fuel-growth">Marketing’s hidden treasure: Better CPE can unlock millions to fuel growth</a>,” McKinsey & Company, June 2018</p> <h3>Education</h3> <p><strong>Harvard Business School</strong><br /> MBA</p> <p><strong>University of Michigan</strong><br /> BSE, MSE, industrial & operations engineering</p></div></div><div class="mdc-u-grid mdc-u-grid-gutter-xl mdc-u-mt-5"></div></div></div></main></div><script id="__NEXT_DATA__" type="application/json">{"props":{"pageProps":{"locale":"en","dictionary":{},"sitecoreContext":{"route":{"name":"Stacey Haas","displayName":"Stacey Haas","fields":null,"databaseName":"web","deviceId":"fe5d7fdf-89c0-4d99-9aa3-b5fbd009c9f3","itemId":"407528a0-316e-4b8c-91aa-599b13d090ea","itemLanguage":"en","itemVersion":2,"layoutId":"ae753eb4-a035-40b4-83bf-4b4438df6742","templateId":"882cb5bd-9600-43d9-9d6b-de8134d4a7eb","templateName":"Profile","placeholders":{"jss-main":[{"uid":"8babdffb-0cfb-45a5-8364-eb32fa63d241","componentName":"Profile","dataSource":"","fields":{"data":{"profile":{"id":"407528A0316E4B8C91AA599B13D090EA","name":"Stacey Haas","engTitle":"Stacey Haas","displayName":"Stacey Haas","url":"/sitecore/content/McKinsey/Home/Our People/Stacey Haas","template":{"name":"Profile"},"title":{"jsonValue":{"value":"Stacey Haas"}},"background":{"jsonValue":{"value":"\u003ch3\u003ePublished Work\u003c/h3\u003e\n\u003cp\u003e\u0026ldquo;\u003ca href=\"/capabilities/strategy-and-corporate-finance/our-insights/the-next-frontier-in-consumer-goods-digitally-enabled-innovation\"\u003eThe next frontier in consumer goods: Digitally enabled innovation\u003c/a\u003e,\u0026rdquo; McKinsey \u0026amp; Company, April 2022\u003c/p\u003e\n\u003cp\u003e\u0026ldquo;\u003ca href=\"/industries/retail/our-insights/whats-ahead-for-us-restaurants\"\u003eWhat\u0026rsquo;s ahead for US restaurants\u003c/a\u003e,\u0026rdquo; McKinsey \u0026amp; Company, October 2020\u003c/p\u003e\n\u003cp\u003e\u0026ldquo;\u003ca href=\"/industries/consumer-packaged-goods/our-insights/reimagining-consumer-goods-innovation-for-the-next-normal\"\u003eReimagining consumer-goods innovation for the next normal\u003c/a\u003e,\u0026rdquo; McKinsey \u0026amp; Company, October 2020\u003c/p\u003e\n\u003cp\u003e\u0026ldquo;\u003ca href=\"/industries/retail/our-insights/eating-out-side-restaurant-dining-in-the-next-normal\"\u003eEating out(side): Restaurant dining in the next normal\u003c/a\u003e,\u0026rdquo; McKinsey \u0026amp; Company, August 2020\u003c/p\u003e\n\u003cp\u003e\u0026ldquo;\u003ca href=\"/industries/consumer-packaged-goods/our-insights/will-innovation-finally-add-up-for-consumer-goods-companies\"\u003eWill innovation finally add up for consumer-goods companies?\u003c/a\u003e,\u0026rdquo; McKinsey \u0026amp; Company, August 2020\u003c/p\u003e\n\u003cp\u003e\u0026ldquo;\u003ca href=\"/capabilities/growth-marketing-and-sales/our-insights/understanding-and-shaping-consumer-behavior-in-the-next-normal\"\u003eUnderstanding and shaping consumer behavior in the next normal\u003c/a\u003e,\u0026rdquo; McKinsey \u0026amp; Company, July 2020\u003c/p\u003e\n\u003cp\u003e\u0026ldquo;\u003ca href=\"/industries/retail/our-insights/delivering-when-it-matters-quick-service-restaurants-in-coronavirus-times\"\u003eDelivering when it matters: Quick-service restaurants in coronavirus times\u003c/a\u003e,\u0026rdquo; McKinsey \u0026amp; Company, April 2020\u003c/p\u003e\n\u003cp\u003e\u0026ldquo;\u003ca href=\"/industries/retail/our-insights/shattering-the-glass-runway\"\u003eShattering the glass runway\u003c/a\u003e,\u0026rdquo; McKinsey \u0026amp; Company, October 2018\u003c/p\u003e\n\u003cp\u003e\u0026ldquo;\u003ca href=\"/capabilities/growth-marketing-and-sales/our-insights/from-lab-to-leader\"\u003eFrom lab to leader: How consumer companies can drive growth at scale with disruptive innovation\u003c/a\u003e,\u0026rdquo; McKinsey \u0026amp; Company, September 2018\u003c/p\u003e\n\u003cp\u003e\u0026ldquo;\u003ca href=\"/capabilities/growth-marketing-and-sales/our-insights/marketings-hidden-treasure-better-cpe-can-unlock-millions-to-fuel-growth\"\u003eMarketing\u0026rsquo;s hidden treasure: Better CPE can unlock millions to fuel growth\u003c/a\u003e,\u0026rdquo; McKinsey \u0026amp; Company, June 2018\u003c/p\u003e\n\u003ch3\u003eEducation\u003c/h3\u003e\n\u003cp\u003e\u003cstrong\u003eHarvard Business School\u003c/strong\u003e\u003cbr /\u003e\nMBA\u003c/p\u003e\n\u003cp\u003e\u003cstrong\u003eUniversity of Michigan\u003c/strong\u003e\u003cbr /\u003e\nBSE, MSE, industrial \u0026amp; operations engineering\u003c/p\u003e"}},"about":{"jsonValue":{"value":"\u003cp\u003eAs a leader in McKinsey\u0026rsquo;s Consumer Practice, Stacey helps clients drive profitable growth, with a focus on portfolio strategy, innovation, and design-to-deliver above-market growth.\u003c/p\u003e\n\u003cp\u003eRecent examples of client work include the following:\u003c/p\u003e\n\u003cul\u003e\n \u003cli\u003edesigned a new approach to driving breakthrough innovation for a consumer company\u003c/li\u003e\n \u003cli\u003eguided a consumer-packaged-goods company through a global product-offering redesign while also building the internal design-to-value (an integrated approach to designing products that deliver the greatest value) capabilities\u003c/li\u003e\n \u003cli\u003edeveloped, in collaboration with a client and McKinsey Design, a new product, from the process of defining the \u0026ldquo;white space\u0026rdquo; to the development of the consumer-tested working prototype\u003c/li\u003e\n\u003c/ul\u003e\n\u003cp\u003eStacey is also a leader in All-In, McKinsey\u0026rsquo;s diversity and inclusion initiative.\u003c/p\u003e"}},"additionalExpertise":{"jsonValue":{"value":"Growth Strategy, Portfolio Strategy"}},"expertisePosition":{"jsonValue":null},"autoFetchPublishedWork":{"boolValue":false},"externalPublishedWork":{"jsonValue":{"value":""}},"aboutName":{"jsonValue":{"value":"Stacey "}},"expertise":{"jsonValue":[{"id":"f9dfa68e-0b5a-447f-a0ac-693608318abb","url":"","name":"Growth Marketing and Sales","displayName":"Growth, Marketing \u0026amp; Sales","fields":{"Related Link":{"value":{"href":""}},"Title":{"value":"Growth, Marketing \u0026 Sales"},"Faceted Search":[],"Practice E-mail":{"value":"marketingandsales@mckinsey.com"},"Closer Tout 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