RTHK Assistant Director shares tips on communicating with media

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href="/academic/colleges-schools-and-departments" data-drupal-link-system-path="node/231"><span>Colleges, Schools and Departments</span></a> <div class="menu_link_content menu-link-contentcityu-main-menu view-mode-default menu-dropdown menu-dropdown-1 menu-type-default"> </div> </li> <li class="menu-item"> <a href="/academic/associated-offices" data-drupal-link-system-path="node/2761"><span>Academic Supporting Offices</span></a> <div class="menu_link_content menu-link-contentcityu-main-menu view-mode-default menu-dropdown menu-dropdown-1 menu-type-default"> </div> </li> <li class="menu-item"> <a href="/academic/research-and-teaching-integration" data-drupal-link-system-path="node/91606"><span>Integration of Research and Teaching</span></a> <div class="menu_link_content menu-link-contentcityu-main-menu view-mode-default menu-dropdown menu-dropdown-1 menu-type-default"> </div> </li> <li class="menu-item"> <a href="/academic/planning" data-drupal-link-system-path="node/89351"><span>Academic Planning</span></a> <div class="menu_link_content menu-link-contentcityu-main-menu view-mode-default menu-dropdown menu-dropdown-1 menu-type-default"> </div> </li> <li class="menu-item"> <a href="/academic/quality-assurance" data-drupal-link-system-path="node/2756"><span>Quality Assurance </span></a> <div class="menu_link_content menu-link-contentcityu-main-menu view-mode-default menu-dropdown menu-dropdown-1 menu-type-default"> </div> </li> <li class="menu-item"> <a href="/academic/regulations" data-drupal-link-system-path="node/85961"><span>Academic Regulations</span></a> <div class="menu_link_content menu-link-contentcityu-main-menu view-mode-default menu-dropdown menu-dropdown-1 menu-type-default"> </div> </li> <li class="menu-item"> <a href="/academic/catalogue" data-drupal-link-system-path="node/941"><span>Programme and Course Catalogue</span></a> <div class="menu_link_content menu-link-contentcityu-main-menu view-mode-default menu-dropdown menu-dropdown-1 menu-type-default"> </div> </li> </ul> </div> </div> </div> </div> </li> <li class="menu-item menu-item--expanded"> <a href="/research" data-drupal-link-system-path="node/26"><span>Research</span></a> <div class="menu_link_content menu-link-contentcityu-main-menu view-mode-default menu-dropdown menu-dropdown-0 menu-type-default"> <div class="container"> <div class="row"> <div class="cityu-menu-left col-lg-5"> <div class="clearfix text-formatted field field--name-field-cityu-menu-title field--type-text field--label-hidden field__item">Research</div> <div class="clearfix text-formatted field field--name-field-cityu-menu-description field--type-text-long field--label-hidden field__item"><p>Enhancing life through research.</p> </div> </div> <div class="cityu-menu-right col-lg-7"> <ul class="menu menu-level-1"> <li class="menu-item"> <a href="/research/overarching-research-themes" data-drupal-link-system-path="node/241"><span>Overarching Research Themes</span></a> <div class="menu_link_content menu-link-contentcityu-main-menu view-mode-default menu-dropdown menu-dropdown-1 menu-type-default"> </div> </li> <li class="menu-item"> <a href="/research/centres" data-drupal-link-system-path="node/91561"><span>Institutes, Centres and Laboratories</span></a> <div class="menu_link_content menu-link-contentcityu-main-menu view-mode-default menu-dropdown menu-dropdown-1 menu-type-default"> </div> </li> <li class="menu-item menu-item--expanded"> <a href="/research/resources" data-drupal-link-system-path="node/251"><span>Research Support and Grants</span></a> <div class="menu_link_content menu-link-contentcityu-main-menu view-mode-default menu-dropdown menu-dropdown-1 menu-type-default"> </div> </li> <li class="menu-item"> <a href="/research/innovation-enterprise" data-drupal-link-system-path="node/133156"><span> Innovation and Enterprise</span></a> <div class="menu_link_content menu-link-contentcityu-main-menu view-mode-default menu-dropdown menu-dropdown-1 menu-type-default"> </div> </li> <li class="menu-item"> <a href="https://www.hkias.cityu.edu.hk" class="menu-external-link" target="_blank"><span>Hong Kong Institute for Advanced Study<i class="far fa-external-link"></i></span></a> <div class="menu_link_content menu-link-contentcityu-main-menu view-mode-default menu-dropdown menu-dropdown-1 menu-type-default"> </div> </li> <li class="menu-item"> <a href="/research/key-lectures" data-drupal-link-system-path="node/88661"><span>Key Lectures</span></a> <div class="menu_link_content menu-link-contentcityu-main-menu view-mode-default menu-dropdown menu-dropdown-1 menu-type-default"> </div> </li> <li class="menu-item"> <a href="/research/cityu-scholars" data-drupal-link-system-path="node/821"><span>CityU Scholars</span></a> <div class="menu_link_content menu-link-contentcityu-main-menu view-mode-default menu-dropdown menu-dropdown-1 menu-type-default"> </div> </li> <li class="menu-item"> <a href="/research/stories" data-drupal-link-system-path="node/85041"><span>Latest Research</span></a> <div class="menu_link_content menu-link-contentcityu-main-menu view-mode-default menu-dropdown menu-dropdown-1 menu-type-default"> </div> </li> </ul> </div> </div> </div> </div> </li> <li class="menu-item menu-item--expanded"> <a href="/student-life" data-drupal-link-system-path="node/36"><span>Student Life</span></a> <div class="menu_link_content menu-link-contentcityu-main-menu view-mode-default menu-dropdown menu-dropdown-0 menu-type-default"> <div class="container"> <div class="row"> <div class="cityu-menu-left col-lg-5"> <div class="clearfix text-formatted field field--name-field-cityu-menu-title field--type-text field--label-hidden field__item">Student Life</div> <div class="clearfix text-formatted field field--name-field-cityu-menu-description field--type-text-long field--label-hidden field__item"><p>Building multicultural friendships.</p> </div> <div class="field field--name-field-cityu-menu-image field--type-image field--label-hidden field__items"> <div class="field__item"> <a href="/student-life" target="_self"> <img src="/sites/g/files/asqsls3821/files/styles/crop_cityu_main_menu_image_314_170/public/2019-02/SL01-145.jpg?h=54051ff5&itok=V3vIjo3_" width="314" height="170" alt="girls" loading="lazy" typeof="foaf:Image" class="image-style-crop-cityu-main-menu-image-314-170" /> </a> </div> </div> <div class="field field--name-field-cityu-menu-link field--type-link field--label-hidden field__item"><a href="/student-life">Explore this section</a></div> </div> <div class="cityu-menu-right col-lg-7"> <ul class="menu menu-level-1"> <li class="menu-item"> <a href="/student-life/multi-dimensional-campus-experience" data-drupal-link-system-path="node/87576"><span>Multi-Dimensional Campus Experience</span></a> <div class="menu_link_content menu-link-contentcityu-main-menu view-mode-default menu-dropdown menu-dropdown-1 menu-type-default"> </div> </li> <li class="menu-item"> <a href="/student-life/global-learning-experience" data-drupal-link-system-path="node/2816"><span>Global Learning Experience</span></a> <div class="menu_link_content menu-link-contentcityu-main-menu view-mode-default menu-dropdown menu-dropdown-1 menu-type-default"> </div> </li> <li class="menu-item"> <a href="/student-life/career" data-drupal-link-system-path="node/311"><span>Career Development and Employability </span></a> <div class="menu_link_content menu-link-contentcityu-main-menu view-mode-default menu-dropdown menu-dropdown-1 menu-type-default"> </div> </li> <li class="menu-item"> <a href="/student-life/caring" data-drupal-link-system-path="node/2821"><span>Caring for You</span></a> <div class="menu_link_content menu-link-contentcityu-main-menu view-mode-default menu-dropdown menu-dropdown-1 menu-type-default"> </div> </li> <li class="menu-item"> <a href="/student-life/facilities" data-drupal-link-system-path="node/301"><span>Student Facilities</span></a> <div class="menu_link_content menu-link-contentcityu-main-menu view-mode-default menu-dropdown menu-dropdown-1 menu-type-default"> </div> </li> <li class="menu-item"> <a href="/student-life/living" data-drupal-link-system-path="node/306"><span>Living at CityUHK</span></a> <div class="menu_link_content menu-link-contentcityu-main-menu view-mode-default menu-dropdown menu-dropdown-1 menu-type-default"> </div> </li> <li class="menu-item"> <a href="https://www.cityu.edu.hk/studentlife/" class="menu-external-link" target="_blank"><span>Student Life<i class="far fa-external-link"></i></span></a> <div class="menu_link_content menu-link-contentcityu-main-menu view-mode-default menu-dropdown menu-dropdown-1 menu-type-default"> </div> </li> </ul> </div> </div> </div> </div> </li> <li class="menu-item menu-item--expanded"> <a href="/alumni" data-drupal-link-system-path="node/1061"><span>Alumni</span></a> <div class="menu_link_content menu-link-contentcityu-main-menu view-mode-alumni menu-dropdown menu-dropdown-0 menu-type-Alumni"> <div class="container"> <div class="row"> <div class="cityu-menu-left col-lg-5"> <div class="clearfix text-formatted field field--name-field-cityu-menu-title field--type-text field--label-hidden field__item">Alumni</div> <div class="clearfix text-formatted field field--name-field-cityu-menu-description field--type-text-long field--label-hidden field__item"><p>Strengthening the bond between you and the University.</p> </div> <div class="field field--name-field-cityu-menu-image field--type-image field--label-hidden field__items"> <div class="field__item"> <a href="/alumni" target="_self"> <img src="/sites/g/files/asqsls3821/files/styles/crop_cityu_main_menu_image_314_170/public/2019-02/SL01-114.jpg?h=d6539c56&itok=EQDsFeSw" width="314" height="170" alt="smile" loading="lazy" typeof="foaf:Image" class="image-style-crop-cityu-main-menu-image-314-170" /> </a> </div> </div> <div class="field field--name-field-cityu-menu-link field--type-link field--label-hidden field__item"><a href="/alumni">Explore this section</a></div> </div> <div class="cityu-menu-right col-lg-7"> <ul class="menu menu-level-1"> <li class="menu-item"> <a href="http://www.cityu.edu.hk/aro/agc/" class="menu-external-link" target="_blank"><span>Alumni Giving<i class="far fa-external-link"></i></span></a> <div class="menu_link_content menu-link-contentcityu-main-menu view-mode-default menu-dropdown menu-dropdown-1 menu-type-default"> </div> </li> <li class="menu-item"> <a href="https://www.cityu.edu.hk/aro/main/benefits/oncampus.htm" class="menu-external-link" target="_blank"><span>Alumni Benefits<i class="far fa-external-link"></i></span></a> <div class="menu_link_content menu-link-contentcityu-main-menu view-mode-default menu-dropdown menu-dropdown-1 menu-type-default"> </div> </li> <li class="menu-item"> <a href="https://www.cityu.edu.hk/aro/daa/index.html#!/01" class="menu-external-link" target="_blank"><span>Distinguished Alumni Award<i class="far fa-external-link"></i></span></a> <div class="menu_link_content menu-link-contentcityu-main-menu view-mode-default menu-dropdown menu-dropdown-1 menu-type-default"> </div> </li> </ul> </div> </div> </div> </div> </li> <li class="menu-item menu-item--expanded"> <a href="/giving" data-drupal-link-system-path="node/46"><span>Giving</span></a> <div class="menu_link_content menu-link-contentcityu-main-menu view-mode-default menu-dropdown menu-dropdown-0 menu-type-default"> <div class="container"> <div class="row"> <div class="cityu-menu-left col-lg-5"> <div class="clearfix text-formatted field field--name-field-cityu-menu-title field--type-text field--label-hidden field__item">Giving</div> <div class="clearfix text-formatted field field--name-field-cityu-menu-description field--type-text-long field--label-hidden field__item"><p>Make a difference with your generous gift.</p> </div> <div class="field field--name-field-cityu-menu-image field--type-image field--label-hidden field__items"> <div class="field__item"> <a href="/giving" target="_self"> <img src="/sites/g/files/asqsls3821/files/styles/crop_cityu_main_menu_image_314_170/public/2023-12/Photo%202.jpg?h=6a2e7b2d&itok=NrFRJoZ4" width="314" height="170" alt="thumbnail_20231227" loading="lazy" typeof="foaf:Image" class="image-style-crop-cityu-main-menu-image-314-170" /> </a> </div> </div> <div class="field field--name-field-cityu-menu-link field--type-link field--label-hidden field__item"><a href="/giving">Explore this section</a></div> </div> <div class="cityu-menu-right col-lg-7"> <ul class="menu menu-level-1"> <li class="menu-item menu-item--collapsed"> <a href="/giving/impact" data-drupal-link-system-path="node/89341"><span>Impact of Giving</span></a> <div class="menu_link_content menu-link-contentcityu-main-menu view-mode-default menu-dropdown menu-dropdown-1 menu-type-default"> </div> </li> <li class="menu-item menu-item--collapsed"> <a href="/giving/what-to-support" data-drupal-link-system-path="node/321"><span>What to Support</span></a> <div class="menu_link_content menu-link-contentcityu-main-menu view-mode-default menu-dropdown menu-dropdown-1 menu-type-default"> </div> </li> <li class="menu-item menu-item--expanded"> <a href="/giving/ways-of-support" data-drupal-link-system-path="node/326"><span>Ways of Giving</span></a> <div class="menu_link_content menu-link-contentcityu-main-menu view-mode-default menu-dropdown menu-dropdown-1 menu-type-default"> <ul class="menu menu-level-2"> <li class="menu-item"> <a href="/giving/contact" data-drupal-link-system-path="node/86696"><span>Contact Us</span></a> <div class="menu_link_content menu-link-contentcityu-main-menu view-mode-default menu-dropdown menu-dropdown-2 menu-type-default"> </div> </li> </ul> </div> </li> <li class="menu-item"> <a href="/giving/recognition" data-drupal-link-system-path="node/331"><span>Recognition and Thanks for the Supporters</span></a> <div class="menu_link_content menu-link-contentcityu-main-menu view-mode-default menu-dropdown menu-dropdown-1 menu-type-default"> </div> </li> <li class="menu-item"> <a href="/giving/express-donation-intent" data-drupal-link-system-path="node/471"><span>Express Donation Intent</span></a> <div class="menu_link_content menu-link-contentcityu-main-menu view-mode-default menu-dropdown menu-dropdown-1 menu-type-default"> </div> </li> </ul> </div> </div> </div> </div> </li> </ul> </nav> <nav role="navigation" aria-labelledby="block-cityu-header-menu-menu" id="block-cityu-header-menu" data-block-plugin-id="menu_block:cityu-header-menu" class="block block-menu navigation menu--cityu-header-menu"> <h2 class="visually-hidden" id="block-cityu-header-menu-menu">Supp. Menu</h2> <ul data-region="primary_menu" class="clearfix nav"> <li class="nav-item menu-item--expanded"> <a href="/directories" class="nav-link" data-drupal-link-system-path="node/89321"><span>Directories<i class=""></i></span></a> <ul class="menu"> <li class="nav-item menu-item--collapsed"> <a href="/directories/people" class="nav-link" data-drupal-link-system-path="node/89326"><span>People<i class=""></i></span></a> </li> <li class="nav-item"> <a href="/about/administration" class="nav-link" data-drupal-link-system-path="node/1071"><span>University Administration<i class=""></i></span></a> </li> <li class="nav-item"> <a href="/directories/index" class="nav-link" data-drupal-link-system-path="node/336"><span>All Offices & Departments<i class=""></i></span></a> </li> <li class="nav-item"> <a href="/directories/academic" class="nav-link" data-drupal-link-system-path="node/1066"><span>Academic Units<i class=""></i></span></a> </li> <li class="nav-item"> <a href="/directories/admin" class="nav-link" data-drupal-link-system-path="node/2371"><span>Administrative & Supporting Units<i class=""></i></span></a> </li> <li class="nav-item"> <a href="/directories/catering" class="nav-link" data-drupal-link-system-path="node/636"><span>Catering Outlets<i class=""></i></span></a> </li> <li class="nav-item"> <a href="/directories/social-media" class="nav-link" data-drupal-link-system-path="node/346"><span>Social Media<i class=""></i></span></a> </li> <li class="nav-item"> <a href="/directories/useful" class="nav-link" data-drupal-link-system-path="node/106"><span>Useful Contacts<i class=""></i></span></a> </li> <li class="nav-item"> <a href="/directories/contact" class="nav-link" data-drupal-link-system-path="node/118631"><span>Contact Us<i class=""></i></span></a> </li> </ul> </li> <li class="nav-item menu-item--expanded"> <a href="/calendar" class="nav-link"><span>Calendar & Events<i class=""></i></span></a> <ul class="menu"> <li class="nav-item"> <a href="/calendar/event" class="nav-link" data-drupal-link-system-path="node/246"><span>Calendar & Events<i class=""></i></span></a> </li> <li class="nav-item menu-item--collapsed"> <a href="/calendar/academic" class="nav-link" data-drupal-link-system-path="node/1026"><span>Academic Calendars<i class=""></i></span></a> </li> </ul> </li> <li class="nav-item menu-item--expanded"> <a href="/visit" class="nav-link"><span>Visit CityUHK<i class=""></i></span></a> <ul class="menu"> <li class="nav-item"> <a href="/visit/visit-cityu" class="nav-link" data-drupal-link-system-path="node/366"><span>Visit CityUHK<i class=""></i></span></a> </li> <li class="nav-item"> <a href="/about/campus/getting-to-cityu" class="nav-link" data-drupal-link-system-path="node/641"><span>Getting to CityUHK<i class=""></i></span></a> </li> <li class="nav-item"> <a href="/about/campus/map" class="nav-link" data-drupal-link-system-path="node/161"><span>Campus Map<i class=""></i></span></a> </li> <li class="nav-item"> <a href="/visit/way-finding-system-on-campus" class="nav-link" data-drupal-link-system-path="node/106496"><span>Way-finding System on Campus<i class=""></i></span></a> </li> <li class="nav-item"> <a href="https://goo.gl/maps/U9m7rnz2hY22" class="nav-link"><span>View on Google Maps<i class=""></i></span></a> </li> <li class="nav-item"> <a href="https://www.cityu.edu.hk/tour/" class="nav-link"><span>Virtual Tour<i class=""></i></span></a> </li> <li class="nav-item"> <a href="https://www.cityu.edu.hk/cdo/download/CampusDirectory.pdf" class="nav-link" target="_blank"><span>Printable Map<i class=""></i></span></a> </li> <li class="nav-item"> <a href="https://www.cityu.edu.hk/bg" target="_blank" class="nav-link"><span>Indra and Harry Banga Gallery<i class=""></i></span></a> </li> <li class="nav-item"> <a href="/directories/catering" class="nav-link" data-drupal-link-system-path="node/636"><span>Catering Outlets<i class=""></i></span></a> </li> <li class="nav-item"> <a href="/student-life/living" class="nav-link" data-drupal-link-system-path="node/306"><span>Students Accommodation<i class=""></i></span></a> </li> <li class="nav-item"> <a href="https://www.cityu.edu.hk/fmo/default.aspx?PageID=quarters" class="nav-link"><span>Visitors Accommodation<i class=""></i></span></a> </li> <li class="nav-item"> <a href="https://www.lodge.cityu.edu.hk/" class="nav-link"><span>CityU LODGE<i class=""></i></span></a> </li> <li class="nav-item"> <a href="https://www.cityu.edu.hk/cityualbum/" class="nav-link"><span>Photo Album<i class=""></i></span></a> </li> <li class="nav-item"> <a href="https://www.cityu.edu.hk/ciro/GiftShop/" title="CityUHK Gift Shop" class="nav-link"><span>CityUHK Gift Shop<i class=""></i></span></a> </li> </ul> </li> <li class="nav-item menu-item--expanded"> <a href="/media" class="nav-link" data-drupal-link-system-path="node/89466"><span>News & Media<i class=""></i></span></a> <ul class="menu"> <li class="nav-item"> <a href="/media/news" class="nav-link" data-drupal-link-system-path="node/93626"><span>NewsCentre<i class=""></i></span></a> </li> <li class="nav-item"> <a href="/media/cityu-in-the-news" class="nav-link" data-drupal-link-system-path="node/83071"><span>CityUHK in the News<i class=""></i></span></a> </li> <li class="nav-item"> <a href="/media/press-release" class="nav-link" data-drupal-link-system-path="node/83081"><span>Press Releases<i class=""></i></span></a> </li> <li class="nav-item"> <a href="/media/press-invitation" class="nav-link" data-drupal-link-system-path="node/83096"><span>Press Invitations<i class=""></i></span></a> </li> <li class="nav-item"> <a href="/stories" class="nav-link" data-drupal-link-system-path="node/31"><span>Meet Our People<i class=""></i></span></a> </li> <li class="nav-item"> <a href="/media/publication" class="nav-link" data-drupal-link-system-path="node/991"><span>University Publications<i class=""></i></span></a> </li> </ul> </li> </ul> </nav> <nav role="navigation" aria-labelledby="block-cityu-quick-links-menu" id="block-cityu-quick-links" data-block-plugin-id="menu_block:cityu-quick-links" class="block block-menu navigation menu--cityu-quick-links"> <h2 class="visually-hidden" id="block-cityu-quick-links-menu">Quick Links</h2> <ul class="clearfix nav"> <li class="nav-item menu-item--expanded"> <a href="" class="nav-link"><span>QUICK LINKS<i class=""></i></span></a> <ul class="menu"> <li class="nav-item"> <a href="https://www.cityu.edu.hk/cityu30th/" class="nav-link"><span>CityUHK 30th Anniversary<i class=""></i></span></a> </li> <li class="nav-item"> <a href="https://www.cityu.edu.hk/ciro/Global-Collaborations/" title="Global Collaborations" class="nav-link"><span>Global Collaborations<i class=""></i></span></a> </li> <li class="nav-item"> <a href="https://www.cityu.edu.hk/ciro/CityU_Heroes/index.htm" class="nav-link"><span>CityUHK Heroes<i class=""></i></span></a> </li> <li class="nav-item"> <a href="https://banweb.cityu.edu.hk/" class="nav-link"><span>AIMS<i class=""></i></span></a> </li> <li class="nav-item"> <a href="https://canvas.cityu.edu.hk" class="nav-link"><span>Canvas<i class=""></i></span></a> 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data-drupal-messages-fallback class="hidden"></div> <div id="main-wrapper" class="layout-main-wrapper clearfix"> <div id="block-cityu-content" data-block-plugin-id="system_main_block" class="block block-system block-system-main-block"> <div class="content"> <article class="node node--type-cityu_news node--view-mode-full clearfix"> <div> <div class="layout layout-normal-page"> <div data-block-plugin-id="system_breadcrumb_block" class="block block-system block-system-breadcrumb-block"> <div class="content"> <div class="section-breadcrumb"> <nav role="navigation" aria-label="breadcrumb" class="container"> <div class="breadcrumb"> <div class="breadcrumb-position"> <div class="breadcrumb-home"> <a href="/"></a> </div> <div class="breadcrumb-others"> <a href="/" class="breadcrumb-first">Home</a> <span></span> <a href="/media">News and Media</a> <span></span> <a href="/media/news">NewsCentre</a> <span></span> <a href="javascript:;" class="active"> RTHK Assistant Director shares tips on communicating with media </a> </div> </div> </div> </nav> </div> </div> </div> <div class="layout__region layout__region--main"> <div class="container container-transform"> <div class="row"> <div class="col-lg-9 region-lg-9"> <div class="region-special-one"> <div class="block-region-main"><div class="block block-ctools-block block-entity-fieldnodefield-cityu-news-categories" data-block-plugin-id="entity_field:node:field_cityu_news_categories"> <div class="content"> <a href="/media/news?f[0]=news-category:7101">Research News</a> </div> </div> <div class="block block-ctools-block block-entity-fieldnodetitle" data-block-plugin-id="entity_field:node:title"> <div class="content"> <h1 class="field field--name-title field--type-string field--label-hidden detail-title">RTHK Assistant Director shares tips on communicating with media</h1> </div> </div> <div class="block block-ctools-block block-entity-fieldnodefield-cityu-news-author" data-block-plugin-id="entity_field:node:field_cityu_news_author"> <div class="content"> <div class="clearfix text-formatted field field--name-field-cityu-news-author field--type-text field--label-hidden field__item"><p>Eliza Lee</p> </div> </div> </div> <div class="block block-ctools-block block-entity-fieldnodefield-cityu-news-date" data-block-plugin-id="entity_field:node:field_cityu_news_date"> <div class="content"> <div class="field field--name-field-cityu-news-date field--type-datetime field--label-hidden field__item"><time datetime="2010-04-30T12:00:00Z" class="datetime">30 Apr 2010</time> </div> </div> </div> <div class="tools-sharing block block-block-content block-block-contente090224b-bdec-4f43-9305-e71e362dd10c" data-quickedit-entity-id="block_content/1171" data-block-plugin-id="block_content:e090224b-bdec-4f43-9305-e71e362dd10c"> <div class="content"> <div class="clearfix text-formatted field field--name-body field--type-text-with-summary field--label-hidden field__item"> <p><span class="addthis_inline_share_toolbox"> </span></p> </div> </div> </div> <div class="block block-ctools-block block-entity-fieldnodebody" data-block-plugin-id="entity_field:node:body"> <div class="content"> <div class="clearfix text-formatted field field--name-body field--type-text-with-summary field--label-hidden field__item"><p> </p><p class="MsoNormal" style="margin-left:29.8pt"></p> <p align="right"></p><div data-embed-button="media_browser" data-entity-embed-display="media_image" data-entity-type="media" data-entity-uuid="d9cf97b1-d16d-450e-ae1f-ac6e24ce4024" alt title class="align-right embedded-entity" style="border-right:0px solid;border-top:0px solid;border-left:0px solid;border-bottom:0px solid" data-langcode="en" data-entity-embed-display-settings="[]"> <img src="/sites/g/files/asqsls3821/files/media/inline-image/100430-1_PAtalk.jpg" alt typeof="foaf:Image" class="align-right embedded-entity" style="border-right:0px solid;border-top:0px solid;border-left:0px solid;border-bottom:0px solid"> </div> <p>“In this information era, the mass media has become part of our life. There’s no way for us to get away from it but to face it, whether you like it or not,” said <b>Mr Tai Keen-man</b>, Assistant Director of Broadcasting (Radio) at Radio Television Hong Kong (RTHK).</p> <p class="MsoNormal" style="line-height:normal">A veteran media practitioner, Mr Tai gave the second talk in a public affairs lecture series on 29 April at the invitation of the Communications and Public Relations Office of City University of Hong Kong (CityU). His talk was entitled “I have something to say; I have nothing to say”.</p> <p class="MsoNormal" style="line-height:normal">The various media have evolved tremendously over time, said Mr Tai. “Many social topics are set by the media, as their influence far surpasses that of any government department. Therefore, it will be an advantage to organisations if they know how to deal with the media,” he said.</p> <p class="MsoNormal" style="margin-left:0.05pt;line-height:normal">Mr Tai cited a number of recent social issues as examples to illustrate how an organisation should communicate effectively with the media. “The public and the media will pre-define their own opinions or even a conclusion on an issue. Organisations should first understand the public sentiment and discern people’s attitudes and preferences before responding to their particular points of concern,” he said.</p> <p class="MsoNormal" style="line-height:normal" align="left"></p><div data-embed-button="media_browser" data-entity-embed-display="media_image" data-entity-type="media" data-entity-uuid="2c78508a-7e03-41a2-8127-bd12bbf2b062" alt title class="align-left embedded-entity" style="border-right:0px solid;border-top:0px solid;border-left:0px solid;border-bottom:0px solid" data-langcode="en" data-entity-embed-display-settings="[]"> <img src="/sites/g/files/asqsls3821/files/media/inline-image/100430-2_PAtalk.jpg" alt typeof="foaf:Image" class="align-left embedded-entity" style="border-right:0px solid;border-top:0px solid;border-left:0px solid;border-bottom:0px solid"> </div> <p class="MsoNormal" style="line-height:normal">When organisations respond to enquiries from the media, especially the visual media, non-verbal elements such as timely responses, pleasant facial expressions, and appropriate gestures and outfits can carry greater weight than words, Mr Tai said. Anyone in the media spotlight should act professionally and give public interest top priority, he added.</p> <p class="MsoNormal" style="line-height:normal">All people working for an organisation should develop a public relations sense, he said, because anyone or any issue may appear in the news headlines. The CityU community seemed to have got the idea, as nearly 100 staff, alumni and students attended Mr Tai’s lecture, including <b>Professor Horace Ip Ho-shing</b>, Acting Vice-President (Research and Technology) and Acting Dean (Graduate Studies), and <b>Dr Andy Chun Hon-wai</b>, Chief Information Officer.</p> <p class="MsoNormal" style="margin-left:0.05pt;line-height:normal" align="right"></p><div data-embed-button="media_browser" data-entity-embed-display="media_image" data-entity-type="media" data-entity-uuid="a85398d8-dcae-4ac1-b06e-fe176dba4ddd" alt title class="align-right embedded-entity" style="border-right:0px solid;border-top:0px solid;border-left:0px solid;border-bottom:0px solid" data-langcode="en" data-entity-embed-display-settings="[]"> <img src="/sites/g/files/asqsls3821/files/media/inline-image/100430-3_PAtalk.jpg" alt typeof="foaf:Image" class="align-right embedded-entity" style="border-right:0px solid;border-top:0px solid;border-left:0px solid;border-bottom:0px solid"> </div> <p class="MsoNormal" style="margin-left:0.05pt;line-height:normal">In his welcoming remarks, <b>Professor Matthew Lee Kwok-on</b>, Acting Director of the Communications and Public Relations Office, said public image means a lot to a university. The public affairs lecture series have guest speakers invited from the public relations and media industries to share their experiences and insights, with a view to helping the CityU community to better communicate with the media so as to enhance the University’s image. </p> <p class="MsoNormal" style="line-height:normal">Mr Tai joined the broadcasting industry in the early 1980s. He has served as a presenter, producer and editor of public affairs programmes, and has been in administrative positions in radio and television. 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