How YouTube works – product features, responsibility and impact

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id="subnav-our-commitments"> <li class="lb-header__subnav-item-wrapper" role="none"> <a class="lb-header-js-subnav-item lb-header__subnav-item" href="/web/20220628202723/https://www.youtube.com/intl/ALL_ca/howyoutubeworks/our-commitments/managing-harmful-content/" role="menuitem"> <span class="lb-font-weight-500 lb-header__subitem-label" data-nosnippet="true"> Managing harmful content </span> <span class="lb-font-subnav-description lb-header__subitem-description lb-font-weight-400" data-nosnippet="true"> How does YouTube manage harmful content? </span> </a> </li> <li class="lb-header__subnav-item-wrapper" role="none"> <a class="lb-header-js-subnav-item lb-header__subnav-item" href="/web/20220628202723/https://www.youtube.com/intl/ALL_ca/howyoutubeworks/our-commitments/standing-up-to-hate/" role="menuitem"> <span class="lb-font-weight-500 lb-header__subitem-label" data-nosnippet="true"> Standing up to hate </span> <span class="lb-font-subnav-description lb-header__subitem-description lb-font-weight-400" data-nosnippet="true"> How does YouTube protect the community from hate and harassment? </span> </a> </li> <li class="lb-header__subnav-item-wrapper" role="none"> <a class="lb-header-js-subnav-item lb-header__subnav-item" href="/web/20220628202723/https://www.youtube.com/intl/ALL_ca/howyoutubeworks/our-commitments/fighting-misinformation/" role="menuitem"> <span class="lb-font-weight-500 lb-header__subitem-label" data-nosnippet="true"> Fighting misinformation </span> <span class="lb-font-subnav-description lb-header__subitem-description lb-font-weight-400" data-nosnippet="true"> How does YouTube combat misinformation? </span> </a> </li> <li class="lb-header__subnav-item-wrapper" role="none"> <a class="lb-header-js-subnav-item lb-header__subnav-item" href="/web/20220628202723/https://www.youtube.com/intl/ALL_ca/howyoutubeworks/our-commitments/curbing-extremist-content/" role="menuitem"> <span class="lb-font-weight-500 lb-header__subitem-label" data-nosnippet="true"> Curbing extremist content </span> <span class="lb-font-subnav-description lb-header__subitem-description lb-font-weight-400" data-nosnippet="true"> How does YouTube prevent radicalisation? </span> </a> </li> <li class="lb-header__subnav-item-wrapper" role="none"> <a class="lb-header-js-subnav-item lb-header__subnav-item" href="/web/20220628202723/https://www.youtube.com/intl/ALL_ca/howyoutubeworks/our-commitments/supporting-political-integrity/" role="menuitem"> <span class="lb-font-weight-500 lb-header__subitem-label" data-nosnippet="true"> Supporting political integrity </span> <span class="lb-font-subnav-description lb-header__subitem-description lb-font-weight-400" data-nosnippet="true"> How does YouTube support civic engagement and election integrity? </span> </a> </li> <li class="lb-header__subnav-item-wrapper" role="none"> <a class="lb-header-js-subnav-item lb-header__subnav-item" href="/web/20220628202723/https://www.youtube.com/intl/ALL_ca/howyoutubeworks/our-commitments/preventing-bias/" role="menuitem"> <span class="lb-font-weight-500 lb-header__subitem-label" data-nosnippet="true"> Preventing bias </span> <span class="lb-font-subnav-description lb-header__subitem-description lb-font-weight-400" data-nosnippet="true"> What does YouTube do to prevent bias? </span> </a> </li> <li class="lb-header__subnav-item-wrapper" role="none"> <a class="lb-header-js-subnav-item lb-header__subnav-item" href="/web/20220628202723/https://www.youtube.com/intl/ALL_ca/howyoutubeworks/our-commitments/fostering-child-safety/" role="menuitem"> <span class="lb-font-weight-500 lb-header__subitem-label" data-nosnippet="true"> Fostering child safety </span> <span class="lb-font-subnav-description lb-header__subitem-description lb-font-weight-400" data-nosnippet="true"> How does YouTube help keep children protected on the platform? </span> </a> </li> <li 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data-nosnippet="true"> How does YouTube protect copyrighted content? </span> </a> </li> <li class="lb-header__subnav-item-wrapper" role="none"> <a class="lb-header-js-subnav-item lb-header__subnav-item" href="/web/20220628202723/https://www.youtube.com/intl/ALL_ca/howyoutubeworks/our-commitments/sharing-revenue/" role="menuitem"> <span class="lb-font-weight-500 lb-header__subitem-label" data-nosnippet="true"> Sharing revenue </span> <span class="lb-font-subnav-description lb-header__subitem-description lb-font-weight-400" data-nosnippet="true"> How does YouTube make money? </span> </a> </li> <li class="lb-header__subnav-item-wrapper" role="none"> <a class="lb-header-js-subnav-item lb-header__subnav-item" href="/web/20220628202723/https://www.youtube.com/intl/ALL_ca/howyoutubeworks/our-commitments/promoting-digital-wellbeing/" role="menuitem"> <span class="lb-font-weight-500 lb-header__subitem-label" data-nosnippet="true"> Promoting digital wellbeing </span> <span class="lb-font-subnav-description lb-header__subitem-description lb-font-weight-400" data-nosnippet="true"> How does YouTube support users' digital wellbeing? </span> </a> </li> <li class="lb-header__subnav-item-wrapper" role="none"> <a class="lb-header-js-subnav-item lb-header__subnav-item" href="/web/20220628202723/https://www.youtube.com/intl/ALL_ca/howyoutubeworks/our-commitments/covid-response/" role="menuitem"> <span class="lb-font-weight-500 lb-header__subitem-label" data-nosnippet="true"> Responding to COVID-19 </span> <span class="lb-font-subnav-description lb-header__subitem-description lb-font-weight-400" data-nosnippet="true"> How is YouTube supporting users during COVID-19? </span> </a> </li> </ul> </button> <button class="lb-header__nav-item-wrapper"> <a class="lb-header-js-nav-item lb-header__nav-item" aria-activedescendant="subnav-product-features" aria-haspopup="menu" aria-label="Product features menupopup" tabindex="0" data-nosnippet="true" aria-controls="subnav-2" role="menuitem"> Product features <span class="lb-header__subnav-chevron"></span> </a> <ul class="lb-header__subnav-wrapper lb-header-js-subnav-wrapper" role="menu" id="subnav-product-features"> <li class="lb-header__subnav-item-wrapper" role="none"> <a class="lb-header-js-subnav-item lb-header__subnav-item" href="/web/20220628202723/https://www.youtube.com/intl/ALL_ca/howyoutubeworks/product-features/search/" role="menuitem"> <span class="lb-font-weight-500 lb-header__subitem-label" data-nosnippet="true"> YouTube Search </span> <span class="lb-font-subnav-description lb-header__subitem-description lb-font-weight-400" data-nosnippet="true"> How our search tool can help you find content that you'll love </span> </a> </li> <li class="lb-header__subnav-item-wrapper" role="none"> <a class="lb-header-js-subnav-item lb-header__subnav-item" href="/web/20220628202723/https://www.youtube.com/intl/ALL_ca/howyoutubeworks/product-features/recommendations/" role="menuitem"> <span class="lb-font-weight-500 lb-header__subitem-label" data-nosnippet="true"> Recommended videos </span> <span class="lb-font-subnav-description lb-header__subitem-description lb-font-weight-400" data-nosnippet="true"> How we recommend content that we think you'll want to watch </span> </a> </li> <li class="lb-header__subnav-item-wrapper" role="none"> <a class="lb-header-js-subnav-item lb-header__subnav-item" href="/web/20220628202723/https://www.youtube.com/intl/ALL_ca/howyoutubeworks/product-features/news-information/" role="menuitem"> <span class="lb-font-weight-500 lb-header__subitem-label" data-nosnippet="true"> News and information </span> <span class="lb-font-subnav-description lb-header__subitem-description lb-font-weight-400" data-nosnippet="true"> How we provide context for your search results and videos </span> </a> </li> <li class="lb-header__subnav-item-wrapper" role="none"> <a class="lb-header-js-subnav-item lb-header__subnav-item" href="/web/20220628202723/https://www.youtube.com/intl/ALL_ca/howyoutubeworks/product-features/monetization/" role="menuitem"> <span class="lb-font-weight-500 lb-header__subitem-label" data-nosnippet="true"> Monetisation for creators </span> <span class="lb-font-subnav-description lb-header__subitem-description lb-font-weight-400" data-nosnippet="true"> How creators earn money on YouTube </span> </a> </li> <li class="lb-header__subnav-item-wrapper" role="none"> <a class="lb-header-js-subnav-item lb-header__subnav-item" href="/web/20220628202723/https://www.youtube.com/intl/ALL_ca/howyoutubeworks/product-features/live/" role="menuitem"> <span class="lb-font-weight-500 lb-header__subitem-label" data-nosnippet="true"> YouTube Live </span> <span class="lb-font-subnav-description lb-header__subitem-description lb-font-weight-400" data-nosnippet="true"> How you can reach your community in real time with Live and Premieres </span> </a> </li> </ul> </button> <button class="lb-header__nav-item-wrapper"> <a class="lb-header-js-nav-item lb-header__nav-item" aria-activedescendant="subnav-user-settings" aria-haspopup="menu" aria-label="User settings menupopup" tabindex="0" data-nosnippet="true" aria-controls="subnav-3" role="menuitem"> User settings <span class="lb-header__subnav-chevron"></span> </a> <ul class="lb-header__subnav-wrapper lb-header-js-subnav-wrapper" role="menu" id="subnav-user-settings"> <li class="lb-header__subnav-item-wrapper" role="none"> <a class="lb-header-js-subnav-item lb-header__subnav-item" href="/web/20220628202723/https://www.youtube.com/intl/ALL_ca/howyoutubeworks/user-settings/privacy/" role="menuitem"> <span class="lb-font-weight-500 lb-header__subitem-label" data-nosnippet="true"> Privacy controls </span> <span class="lb-font-subnav-description lb-header__subitem-description lb-font-weight-400" data-nosnippet="true"> How we protect your information and what you can do to control your privacy </span> </a> </li> <li 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How you can create a family-friendly experience </span> </a> </li> <li class="lb-header__subnav-item-wrapper" role="none"> <a class="lb-header-js-subnav-item lb-header__subnav-item" href="/web/20220628202723/https://www.youtube.com/intl/ALL_ca/howyoutubeworks/user-settings/autoplay/" role="menuitem"> <span class="lb-font-weight-500 lb-header__subitem-label" data-nosnippet="true"> Auto-play </span> <span class="lb-font-subnav-description lb-header__subitem-description lb-font-weight-400" data-nosnippet="true"> How auto-play works and how to turn it off </span> </a> </li> </ul> </button> <button class="lb-header__nav-item-wrapper"> <a class="lb-header-js-nav-item lb-header__nav-item" aria-activedescendant="subnav-policies" aria-haspopup="menu" aria-label="Rules and policies menupopup" tabindex="0" data-nosnippet="true" aria-controls="subnav-4" role="menuitem"> Rules and policies <span class="lb-header__subnav-chevron"></span> </a> <ul class="lb-header__subnav-wrapper lb-header-js-subnav-wrapper" role="menu" id="subnav-policies"> <li class="lb-header__subnav-item-wrapper" role="none"> <a class="lb-header-js-subnav-item lb-header__subnav-item" href="/web/20220628202723/https://www.youtube.com/intl/ALL_ca/howyoutubeworks/policies/overview/" role="menuitem"> <span class="lb-font-weight-500 lb-header__subitem-label" data-nosnippet="true"> Policies overview </span> <span class="lb-font-subnav-description lb-header__subitem-description lb-font-weight-400" data-nosnippet="true"> How our rules and policies help keep our platform safe </span> </a> </li> <li class="lb-header__subnav-item-wrapper" role="none"> <a class="lb-header-js-subnav-item lb-header__subnav-item" href="/web/20220628202723/https://www.youtube.com/intl/ALL_ca/howyoutubeworks/policies/community-guidelines/" role="menuitem"> <span class="lb-font-weight-500 lb-header__subitem-label" data-nosnippet="true"> Community Guidelines </span> <span class="lb-font-subnav-description lb-header__subitem-description lb-font-weight-400" data-nosnippet="true"> How we define what we do and don't allow on YouTube </span> </a> </li> <li class="lb-header__subnav-item-wrapper" role="none"> <a class="lb-header-js-subnav-item lb-header__subnav-item" href="/web/20220628202723/https://www.youtube.com/intl/ALL_ca/howyoutubeworks/policies/copyright/" role="menuitem"> <span class="lb-font-weight-500 lb-header__subitem-label" data-nosnippet="true"> Copyright </span> <span class="lb-font-subnav-description lb-header__subitem-description lb-font-weight-400" data-nosnippet="true"> How we help creators responsibly manage their content </span> </a> </li> <li class="lb-header__subnav-item-wrapper" role="none"> <a class="lb-header-js-subnav-item lb-header__subnav-item" href="/web/20220628202723/https://www.youtube.com/intl/ALL_ca/howyoutubeworks/policies/monetization-policies/" role="menuitem"> <span class="lb-font-weight-500 lb-header__subitem-label" data-nosnippet="true"> Monetisation 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href="/web/20220628202723/https://www.youtube.com/intl/ALL_ca/howyoutubeworks/progress-impact/impact/" role="menuitem"> <span class="lb-font-weight-500 lb-header__subitem-label" data-nosnippet="true"> Our impact </span> <span class="lb-font-subnav-description lb-header__subitem-description lb-font-weight-400" data-nosnippet="true"> How creative entrepreneurs are transforming their lives and communities </span> </a> </li> <li class="lb-header__subnav-item-wrapper" role="none"> <a class="lb-header-js-subnav-item lb-header__subnav-item" href="/web/20220628202723/https://www.youtube.com/intl/ALL_ca/howyoutubeworks/progress-impact/trends/" role="menuitem"> <span class="lb-font-weight-500 lb-header__subitem-label" data-nosnippet="true"> Culture and trends </span> <span class="lb-font-subnav-description lb-header__subitem-description lb-font-weight-400" data-nosnippet="true"> How to better understand the next generation of creators and artists </span> </a> </li> </ul> </button> </nav> </div> </div> <div class="lb-header__row-right lb-header-js-row-right"> <div class="lb-header__search-wrapper lb-header-js-search-wrapper"> <div class="lb-header__search-inner lb-header-js-search-inner"> <button class="lb-header__search-button lb-header-js-search-toggle" aria-label=""> <svg class="lb-header__search-icon" xmlns="http://www.w3.org/2000/svg" viewbox="0 0 24 24"><path d="M0 0h24v24H0z" fill="none"/><path d="M15.5 14h-.79l-.28-.27C15.41 12.59 16 11.11 16 9.5 16 5.91 13.09 3 9.5 3S3 5.91 3 9.5 5.91 16 9.5 16c1.61 0 3.09-.59 4.23-1.57l.27.28v.79l5 4.99L20.49 19l-4.99-5zm-6 0C7.01 14 5 11.99 5 9.5S7.01 5 9.5 5 14 7.01 14 9.5 11.99 14 9.5 14z"/></svg> </button> <form class="lb-header__search-bar-wrapper" novalidate lb-auto-init="LBSearchForm" lb-options="{'resultsPage': '/intl/ALL_ca/howyoutubeworks/search/'}"> <input class="lb-font-body lb-header__search-bar lb-header-js-search-bar" type="text" placeholder="" aria-hidden="false" aria-label="" tabindex="-1" name="lb-search"> <button 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class="md md-p">Every day, millions of people come to YouTube to be informed, inspired or just plain delighted. Over time, questions have come up about how YouTube works, so we've created this site to provide some answers – and to explain what we're doing to foster a responsible platform that the users, creators and artists who make up our community can rely on.</p> </div> </div> </div> <div class="ytr-hero-alpha__compartment ytr-hero-alpha__compartment--media ytr-hero-alpha-grid__cell ytr-hero-alpha-grid__cell--md-span-12 ytr-hero-alpha-grid__cell--lg-span-7"> <video class="ytr-js-autoplay-video" preload="metadata" autoplay="true" playsinline="true" muted="true" loop="true"> <source src="https://web.archive.org/web/20220628202723im_/https://kstatic.googleusercontent.com/files/4a89e3acaea8be8bf25c4bad465f244b1ec1d7e2c0fee3e6fe1e2360abb83cda82b09a721b096f671a219eba665e4ade3724a682b2a2b05bd76de86a5772f325" type="video/mp4"> <source src="https://web.archive.org/web/20220628202723im_/https://kstatic.googleusercontent.com/files/4a89e3acaea8be8bf25c4bad465f244b1ec1d7e2c0fee3e6fe1e2360abb83cda82b09a721b096f671a219eba665e4ade3724a682b2a2b05bd76de86a5772f325" type="video/ogg"> </video> </div> </div> </section> <section class="ytr-section ytr-section-top-questions lb-padding-top-l lb-margin-top-l" id="our-commitments" data-lb-auto-init="HomePage"> <div class="ytr-section__window"> <div class="lb-grid lb-margin-bottom-l"> <article class="lb-grid__cell lb-grid__cell--md-offset-1-span-10 lb-grid__cell--lg-span-8"> <span class="lb-font-weight-600 lb-font-gamma-headline"> Our commitments </span> <div class="lb-margin-top-xs lb-font-subhead-2 lb-font-weight-400"> Discover what we're doing for our community </div> </article> </div> <div class="ytr-top-questions-grid"> <div class="ytr-top-questions-grid__cell ytr-flex-col ytr-flex-col--vert-spaced"> <div class="lb-font-body lb-font-color-grey5 ytr-top-questions-grid__paragraph"> <h2 class="md md-h2">Making YouTube safer</h2> <p class="md md-p">At the heart of our approach are the four Rs – we <strong class="md md-strong">Remove</strong> content that violates our policies, <strong class="md md-strong">Reduce</strong> the spread of harmful misinformation and borderline material, <strong class="md md-strong">Raise up</strong> authoritative sources for news and information and <strong class="md md-strong">Reward</strong> trusted creators.</p> </div> <div class="ytr-top-questions-cards-grid"> <div class="ytr-top-questions-cards-grid__cell"> <a class="ytr-article-card" href="/web/20220628202723/https://www.youtube.com/intl/ALL_ca/howyoutubeworks/our-commitments/managing-harmful-content/"> <span class="ytr-flex-row ytr-flex-row--vert-center"> <img lb-auto-init="LBImageLoader" lb-options="{ "_0x": "https://lh3.googleusercontent.com/u0trDWfXYEdAjjoAnLXPnj9n0jTFeI8zOBTaz63K-jv-Km-8xQ0qYdCCriEkbnveOsN9layXOrGGQjkjB8NkKb3eNqK0f2yu2MT02Q=v3-s51 51w", "_1x": 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src="https://web.archive.org/web/20220628202723im_/https://lh3.googleusercontent.com/j47AKxBbSsYNdEe_X-5wCqUeK_jFHFPWyk5xDeMF1AyCR6DqIRi66260SCiaDXWh0F5pKhFQ595NbkZ_4IiD7FMwsLgNBvgFMF8j-w=v3-s20-fblur=1,20" alt="" aria-hidden="false"> <span class="ytr-article-card__content"> <span class="lb-font-card-title ytr-article-card__content-title lb-font-weight-600"> Curbing extremist content </span> </span> </span> </a> </div> <div class="ytr-top-questions-cards-grid__cell"> <a class="ytr-article-card" href="/web/20220628202723/https://www.youtube.com/intl/ALL_ca/howyoutubeworks/our-commitments/fostering-child-safety/"> <span class="ytr-flex-row ytr-flex-row--vert-center"> <img lb-auto-init="LBImageLoader" lb-options="{ "_0x": "https://lh3.googleusercontent.com/bhPC00yAzTN2aG9dGTpdWpz95V_r9iPNTO9mgJz3_-ApIv2qqX-p_-i5VWVZjgw9L_rHVvgW0f8Y1UZ7y85z69lnk9GjGOqo61VXH5k=v3-s51 51w", "_1x": 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src="https://web.archive.org/web/20220628202723im_/https://lh3.googleusercontent.com/-HF3gU9h5pacSjfbFqC3hVWsvE6x2xxfChTt61sweKjl4BQ7VAvlFgYKve93ToxhIOjl7bBYgxfx7FTUS2Ps0kShn-NQi9VJfMTP=v3-s20-fblur=1,20" alt="" aria-hidden="false"> <span class="ytr-article-card__content"> <span class="lb-font-card-title ytr-article-card__content-title lb-font-weight-600"> Preventing bias </span> </span> </span> </a> </div> <div class="ytr-top-questions-cards-grid__cell"> <a class="ytr-article-card" href="/web/20220628202723/https://www.youtube.com/intl/ALL_ca/howyoutubeworks/our-commitments/standing-up-to-hate/"> <span class="ytr-flex-row ytr-flex-row--vert-center"> <img lb-auto-init="LBImageLoader" lb-options="{ "_0x": "https://lh3.googleusercontent.com/zC-abTm7yOadTYWMRw6YsNhDfJNyekL82YNhf7m8DN0dRnkzZ4vCNF0wMcF2Fbz9kp8xVsUzGzDASrI5xNBcV6Nfda2ZL2L5jyyOQA=v3-s51 51w", "_1x": 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class="ytr-top-questions-cards-grid__cell"> <a class="ytr-article-card" href="/web/20220628202723/https://www.youtube.com/intl/ALL_ca/howyoutubeworks/our-commitments/supporting-political-integrity/"> <span class="ytr-flex-row ytr-flex-row--vert-center"> <img lb-auto-init="LBImageLoader" lb-options="{ "_0x": "https://lh3.googleusercontent.com/zjcWZw4LNJuMJCyT7Z9JwsK6PnIe-Nr9APUaSeFX9KrcYLM4QOGlCui2Sk_2rRD-lFQ6j0dHC5gkJcKbrbORe6aLKxcr84GvZo0rYf8=v3-s51 51w", "_1x": "https://lh3.googleusercontent.com/zjcWZw4LNJuMJCyT7Z9JwsK6PnIe-Nr9APUaSeFX9KrcYLM4QOGlCui2Sk_2rRD-lFQ6j0dHC5gkJcKbrbORe6aLKxcr84GvZo0rYf8=v2-s68 68w", "_2x": "https://lh3.googleusercontent.com/zjcWZw4LNJuMJCyT7Z9JwsK6PnIe-Nr9APUaSeFX9KrcYLM4QOGlCui2Sk_2rRD-lFQ6j0dHC5gkJcKbrbORe6aLKxcr84GvZo0rYf8=v1-s102 102w", "_3x": "https://lh3.googleusercontent.com/zjcWZw4LNJuMJCyT7Z9JwsK6PnIe-Nr9APUaSeFX9KrcYLM4QOGlCui2Sk_2rRD-lFQ6j0dHC5gkJcKbrbORe6aLKxcr84GvZo0rYf8=v0-s204 204w" }" class=" ytr-article-card__picture lbd-image-loader__no-wrapper " src="https://web.archive.org/web/20220628202723im_/https://lh3.googleusercontent.com/zjcWZw4LNJuMJCyT7Z9JwsK6PnIe-Nr9APUaSeFX9KrcYLM4QOGlCui2Sk_2rRD-lFQ6j0dHC5gkJcKbrbORe6aLKxcr84GvZo0rYf8=v3-s20-fblur=1,20" alt="" aria-hidden="false"> <span class="ytr-article-card__content"> <span class="lb-font-card-title ytr-article-card__content-title lb-font-weight-600"> Supporting political integrity </span> </span> </span> </a> </div> <div class="ytr-top-questions-cards-grid__cell"> <a class="ytr-article-card" href="/web/20220628202723/https://www.youtube.com/intl/ALL_ca/howyoutubeworks/our-commitments/covid-response/"> <span class="ytr-flex-row ytr-flex-row--vert-center"> <img lb-auto-init="LBImageLoader" lb-options="{ "_0x": "https://lh3.googleusercontent.com/KppO4e_rIZGdyhajjUutWIMxKSjrbuQyB766_T3O1_gGUHv_JO4UY6qGwjIQX_ju8vAJK25Q1_jswUFQ42wMYGZ-Tmq4eKwuRKIXzg=v3-s155 155w", "_1x": "https://lh3.googleusercontent.com/KppO4e_rIZGdyhajjUutWIMxKSjrbuQyB766_T3O1_gGUHv_JO4UY6qGwjIQX_ju8vAJK25Q1_jswUFQ42wMYGZ-Tmq4eKwuRKIXzg=v2-s207 207w", "_2x": "https://lh3.googleusercontent.com/KppO4e_rIZGdyhajjUutWIMxKSjrbuQyB766_T3O1_gGUHv_JO4UY6qGwjIQX_ju8vAJK25Q1_jswUFQ42wMYGZ-Tmq4eKwuRKIXzg=v1-s311 311w", "_3x": "https://lh3.googleusercontent.com/KppO4e_rIZGdyhajjUutWIMxKSjrbuQyB766_T3O1_gGUHv_JO4UY6qGwjIQX_ju8vAJK25Q1_jswUFQ42wMYGZ-Tmq4eKwuRKIXzg=v0-s622 622w" }" class=" ytr-article-card__picture lbd-image-loader__no-wrapper " src="https://web.archive.org/web/20220628202723im_/https://lh3.googleusercontent.com/KppO4e_rIZGdyhajjUutWIMxKSjrbuQyB766_T3O1_gGUHv_JO4UY6qGwjIQX_ju8vAJK25Q1_jswUFQ42wMYGZ-Tmq4eKwuRKIXzg=v3-s20-fblur=1,20" alt="" aria-hidden="false"> <span class="ytr-article-card__content"> <span class="lb-font-card-title ytr-article-card__content-title lb-font-weight-600"> Responding to COVID-19 </span> </span> </span> </a> </div> </div> </div> <div class="ytr-top-questions-grid__cell ytr-flex-col ytr-flex-col--vert-spaced"> <div class="lb-font-body lb-font-color-grey5 ytr-top-questions-grid__paragraph"> <h2 class="md md-h2">Making YouTube more secure</h2> <p class="md md-p">Whatever you're looking for on YouTube, we want you to find peace of mind while you're there.</p> </div> <div class="ytr-top-questions-cards-grid ytr-top-questions-cards-grid--collapse-cols"> <div class="ytr-top-questions-cards-grid__cell"> <a class="ytr-article-card" href="/web/20220628202723/https://www.youtube.com/intl/ALL_ca/howyoutubeworks/our-commitments/protecting-user-data/"> <span class="ytr-flex-row ytr-flex-row--vert-center"> <img lb-auto-init="LBImageLoader" lb-options="{ "_0x": "https://lh3.googleusercontent.com/btDU982u1qCNI9nVyKbJC4SbjOL2kYZ1YHN8z73NsP6lzGz73nUrKjyi3Ake4NG_Vtt8lsiqAoh3SYOiFoJQaqZqJFUwFMlUop-w=v3-s51 51w", "_1x": 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class="ytr-article-card" href="/web/20220628202723/https://www.youtube.com/intl/ALL_ca/howyoutubeworks/our-commitments/safeguarding-copyright/"> <span class="ytr-flex-row ytr-flex-row--vert-center"> <img lb-auto-init="LBImageLoader" lb-options="{ "_0x": "https://lh3.googleusercontent.com/sJif59xhdvYSVdHWIxMhvWOQN6xA5a1HnRi52Pn0Z7nRcHuXSxhPINZFBQwVyq6_034ThTUC_ThohvY65clxGoRwVF3iPs3gJijG=v3-s51 51w", "_1x": "https://lh3.googleusercontent.com/sJif59xhdvYSVdHWIxMhvWOQN6xA5a1HnRi52Pn0Z7nRcHuXSxhPINZFBQwVyq6_034ThTUC_ThohvY65clxGoRwVF3iPs3gJijG=v2-s68 68w", "_2x": "https://lh3.googleusercontent.com/sJif59xhdvYSVdHWIxMhvWOQN6xA5a1HnRi52Pn0Z7nRcHuXSxhPINZFBQwVyq6_034ThTUC_ThohvY65clxGoRwVF3iPs3gJijG=v1-s102 102w", "_3x": "https://lh3.googleusercontent.com/sJif59xhdvYSVdHWIxMhvWOQN6xA5a1HnRi52Pn0Z7nRcHuXSxhPINZFBQwVyq6_034ThTUC_ThohvY65clxGoRwVF3iPs3gJijG=v0-s204 204w" }" class=" ytr-article-card__picture lbd-image-loader__no-wrapper " src="https://web.archive.org/web/20220628202723im_/https://lh3.googleusercontent.com/sJif59xhdvYSVdHWIxMhvWOQN6xA5a1HnRi52Pn0Z7nRcHuXSxhPINZFBQwVyq6_034ThTUC_ThohvY65clxGoRwVF3iPs3gJijG=v3-s20-fblur=1,20" alt="" aria-hidden="false"> <span class="ytr-article-card__content"> <span class="lb-font-card-title ytr-article-card__content-title lb-font-weight-600"> Safeguarding copyright </span> </span> </span> </a> </div> <div class="ytr-top-questions-cards-grid__cell"> <a class="ytr-article-card" href="/web/20220628202723/https://www.youtube.com/intl/ALL_ca/howyoutubeworks/our-commitments/promoting-digital-wellbeing/"> <span class="ytr-flex-row ytr-flex-row--vert-center"> <img lb-auto-init="LBImageLoader" lb-options="{ "_0x": "https://lh3.googleusercontent.com/mLrfKqfmUCFHdAmrUzAIHtbvNnpaWQUybdmFjYT7H6oE2dckmOE0XVXtGm91Rsy9X82QlZay26IZ7KYh9lm23pVj9BtzHB8AT1s9=v3-s51 51w", "_1x": 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<section class="ytr-section ytr-section-features-plus lb-margin-top-l lb-padding-top-l lb-padding-bottom-l" id="our-products-and-policies"> <div class="ytr-section__window scrim-90"> <div class="lb-grid ytr-section-features-plus__hero"> <article class="lb-grid__cell lb-grid__cell--md-offset-1-span-10 lb-grid__cell--lg-span-5"> <span class="lb-font-weight-600 lb-font-gamma-headline lb-margin-top-s"> Our products and policies </span> <div class="lb-margin-top-m lb-font-body lb-font-color-grey5"> <p class="md md-p">We want you to have the best possible experience while you're using YouTube. So, our products help you find what you're looking for and stay in control of what you see. Meanwhile, our policies explain what you can and cannot do while you're there, so that everyone plays by the same rules.</p> <p class="md md-p">Read on to find out how each of our products and policies works.</p> </div> </article> <div class="lb-grid__cell lb-grid__cell--md-span-12 lb-grid__cell--lg-span-7" data-lb-auto-init="ArticlePage"> <p class="md md-p" md-node-state="empty"><figure class="ytr-media"> <div class="ytr-media-grid ytr-media-grid--reverse"> <div class="ytr-media-grid__cell ytr-media__image-wrapper ytr-media-grid__cell--span-12"> <style> .video-play-btn--uaysbx0esku::before { content: 'Inside YouTube'; } </style> <div class="ytr-media__video-wrapper"> <button class="video-play-btn video-play-btn--title-scrim video-play-btn--uaysbx0esku" lb-auto-init="LBModalTrigger" lb-options="{'modalId':'modal-1'}" video-id="uAYSBx0ESkU" style="background-image: url('https://web.archive.org/web/20220628202723im_/https://i3.ytimg.com/vi/uAYSBx0ESkU/maxresdefault.jpg');" aria-label="Inside YouTube"> <svg height="100%" version="1.1" viewbox="0 0 68 48" width="100%"><path class="ytp-large-play-button-bg" d="M66.52,7.74c-0.78-2.93-2.49-5.41-5.42-6.19C55.79,.13,34,0,34,0S12.21,.13,6.9,1.55 C3.97,2.33,2.27,4.81,1.48,7.74C0.06,13.05,0,24,0,24s0.06,10.95,1.48,16.26c0.78,2.93,2.49,5.41,5.42,6.19 C12.21,47.87,34,48,34,48s21.79-0.13,27.1-1.55c2.93-0.78,4.64-3.26,5.42-6.19C67.94,34.95,68,24,68,24S67.94,13.05,66.52,7.74z" fill="#212121" fill-opacity="0.8"></path><path d="M 45,24 27,14 27,34" fill="#fff"></path></svg> </button> </div> </div> </div> </figure></p> </div> </div> <div class="ytr-section-features-plus--mobile"> <div lb-auto-init="LBExpansionPanel" class="lb-expansion-panel lb-expansion-panel--light" lb-expansion-panel-options="{'family': 'features-plus-links'}"> <div class="lb-expansion-panel__heading" role="heading" aria-level="2"> <div lb-auto-init="LBExpansionPanelTrigger" lb-expansion-panel-trigger-options="{'family': 'features-plus-links', 'index': 0}" class="lb-expansion-panel__trigger lb-expansion-panel__trigger--product-features" role="button" tabindex="0" aria-expanded="true" aria-controls="id-panel-1" id="id-panel-header-product-features"> <span class="lb-expansion-panel__trigger-name"> <span class="lb-font-subtitle lb-font--no-crop ytr-accordion__drawer-title"> Product features </span> </span> <span class="lb-expansion-panel__trigger-icon"> <img class="expansion-panel-chevron" src="/web/20220628202723im_/https://www.youtube.com/howyoutubeworks/static/images/chevron-down.png?cache=b678069" alt="" role="presentation"> </span> </div> </div> <div class="lb-expansion-panel__surface" id="id-panel-product-features" role="region" aria-labelledby="id-panel-header-1"> <div class="lb-expansion-panel__surface-content"> <div class="ytr-list-link"> <a class="ytr-section-features-plus__link" href="/web/20220628202723/https://www.youtube.com/intl/ALL_ca/howyoutubeworks/product-features/search/"> <span class="lb-font-card-title ytr-section-features-plus__link-text"> YouTube Search </span> </a> </div> <div class="ytr-list-link"> <a class="ytr-section-features-plus__link" href="/web/20220628202723/https://www.youtube.com/intl/ALL_ca/howyoutubeworks/product-features/recommendations/"> <span class="lb-font-card-title ytr-section-features-plus__link-text"> Recommended videos </span> </a> </div> <div class="ytr-list-link"> <a class="ytr-section-features-plus__link" href="/web/20220628202723/https://www.youtube.com/intl/ALL_ca/howyoutubeworks/product-features/news-information/"> <span class="lb-font-card-title ytr-section-features-plus__link-text"> News and information </span> </a> </div> <div class="ytr-list-link"> <a class="ytr-section-features-plus__link" href="/web/20220628202723/https://www.youtube.com/intl/ALL_ca/howyoutubeworks/product-features/monetization/"> <span class="lb-font-card-title ytr-section-features-plus__link-text"> Monetisation for creators </span> </a> </div> <div class="ytr-list-link"> <a class="ytr-section-features-plus__link" href="/web/20220628202723/https://www.youtube.com/intl/ALL_ca/howyoutubeworks/product-features/live/"> <span class="lb-font-card-title ytr-section-features-plus__link-text"> YouTube Live </span> </a> </div> </div> </div> <div class="lb-expansion-panel__divider"></div> </div> <div lb-auto-init="LBExpansionPanel" class="lb-expansion-panel lb-expansion-panel--light" lb-expansion-panel-options="{'family': 'features-plus-links'}"> <div class="lb-expansion-panel__heading" role="heading" aria-level="2"> <div lb-auto-init="LBExpansionPanelTrigger" lb-expansion-panel-trigger-options="{'family': 'features-plus-links', 'index': 1}" class="lb-expansion-panel__trigger lb-expansion-panel__trigger--user-settings" role="button" tabindex="0" aria-expanded="true" aria-controls="id-panel-2" id="id-panel-header-user-settings"> <span class="lb-expansion-panel__trigger-name"> <span class="lb-font-subtitle lb-font--no-crop ytr-accordion__drawer-title"> User settings </span> </span> <span class="lb-expansion-panel__trigger-icon"> <img class="expansion-panel-chevron" src="/web/20220628202723im_/https://www.youtube.com/howyoutubeworks/static/images/chevron-down.png?cache=b678069" alt="" role="presentation"> </span> </div> </div> <div class="lb-expansion-panel__surface" id="id-panel-user-settings" role="region" aria-labelledby="id-panel-header-2"> <div class="lb-expansion-panel__surface-content"> <div class="ytr-list-link"> <a class="ytr-section-features-plus__link" href="/web/20220628202723/https://www.youtube.com/intl/ALL_ca/howyoutubeworks/user-settings/privacy/"> <span class="lb-font-card-title ytr-section-features-plus__link-text"> Privacy controls </span> </a> </div> <div class="ytr-list-link"> <a class="ytr-section-features-plus__link" href="/web/20220628202723/https://www.youtube.com/intl/ALL_ca/howyoutubeworks/user-settings/ad-settings/"> <span class="lb-font-card-title ytr-section-features-plus__link-text"> Ad Settings </span> </a> </div> <div class="ytr-list-link"> <a class="ytr-section-features-plus__link" href="/web/20220628202723/https://www.youtube.com/intl/ALL_ca/howyoutubeworks/user-settings/parental-controls/"> <span class="lb-font-card-title ytr-section-features-plus__link-text"> Parental controls </span> </a> </div> <div class="ytr-list-link"> <a class="ytr-section-features-plus__link" href="/web/20220628202723/https://www.youtube.com/intl/ALL_ca/howyoutubeworks/user-settings/autoplay/"> <span class="lb-font-card-title ytr-section-features-plus__link-text"> Auto-play </span> </a> </div> </div> </div> <div class="lb-expansion-panel__divider"></div> </div> <div lb-auto-init="LBExpansionPanel" class="lb-expansion-panel lb-expansion-panel--light" lb-expansion-panel-options="{'family': 'features-plus-links'}"> <div class="lb-expansion-panel__heading" role="heading" aria-level="2"> <div lb-auto-init="LBExpansionPanelTrigger" lb-expansion-panel-trigger-options="{'family': 'features-plus-links', 'index': 2}" class="lb-expansion-panel__trigger lb-expansion-panel__trigger--rules-and-policies" role="button" tabindex="0" aria-expanded="true" aria-controls="id-panel-3" id="id-panel-header-rules-and-policies"> <span class="lb-expansion-panel__trigger-name"> <span class="lb-font-subtitle lb-font--no-crop ytr-accordion__drawer-title"> Rules and policies </span> </span> <span class="lb-expansion-panel__trigger-icon"> <img class="expansion-panel-chevron" src="/web/20220628202723im_/https://www.youtube.com/howyoutubeworks/static/images/chevron-down.png?cache=b678069" alt="" role="presentation"> </span> </div> </div> <div class="lb-expansion-panel__surface" id="id-panel-rules-and-policies" role="region" aria-labelledby="id-panel-header-3"> <div class="lb-expansion-panel__surface-content"> <div class="ytr-list-link"> <a class="ytr-section-features-plus__link" href="/web/20220628202723/https://www.youtube.com/intl/ALL_ca/howyoutubeworks/policies/overview/"> <span class="lb-font-card-title ytr-section-features-plus__link-text"> Policies overview </span> </a> </div> <div class="ytr-list-link"> <a class="ytr-section-features-plus__link" href="/web/20220628202723/https://www.youtube.com/intl/ALL_ca/howyoutubeworks/policies/community-guidelines/"> <span class="lb-font-card-title ytr-section-features-plus__link-text"> Community Guidelines </span> </a> </div> <div class="ytr-list-link"> <a class="ytr-section-features-plus__link" href="/web/20220628202723/https://www.youtube.com/intl/ALL_ca/howyoutubeworks/policies/copyright/"> <span class="lb-font-card-title ytr-section-features-plus__link-text"> Copyright </span> </a> </div> <div class="ytr-list-link"> <a class="ytr-section-features-plus__link" href="/web/20220628202723/https://www.youtube.com/intl/ALL_ca/howyoutubeworks/policies/monetization-policies/"> <span class="lb-font-card-title ytr-section-features-plus__link-text"> Monetisation policies </span> </a> </div> <div class="ytr-list-link"> <a class="ytr-section-features-plus__link" href="/web/20220628202723/https://www.youtube.com/intl/ALL_ca/howyoutubeworks/policies/legal-removals/"> <span class="lb-font-card-title ytr-section-features-plus__link-text"> Legal removals </span> </a> </div> </div> </div> <div class="lb-expansion-panel__divider"></div> </div> </div> <div class="lb-grid lb-margin-top-m ytr-section-features-plus--desktop"> <div class="lb-grid__cell lb-grid__cell--md-span-12 lb-grid__cell--lg-span-12"> <div class="lb-grid"> <div class="lb-grid__cell lb-grid__cell--sm-span-12 lb-grid__cell--md-span-6 lb-grid__cell--lg-span-4"> <div class="lb-margin-bottom-xs"> <span class="lb-font-subtitle lb-font--no-crop ytr-accordion__drawer-title"> Product features </span> </div> <div class="lb-margin-top-s ytr-list-link"> <a class="ytr-section-features-plus__link" href="/web/20220628202723/https://www.youtube.com/intl/ALL_ca/howyoutubeworks/product-features/search/"> <span class="lb-font-card-title ytr-section-features-plus__link-text lb-font-weight-600"> YouTube Search </span> </a> </div> <div class="lb-margin-top-s ytr-list-link"> <a class="ytr-section-features-plus__link" href="/web/20220628202723/https://www.youtube.com/intl/ALL_ca/howyoutubeworks/product-features/recommendations/"> <span class="lb-font-card-title ytr-section-features-plus__link-text lb-font-weight-600"> Recommended videos </span> </a> </div> <div class="lb-margin-top-s ytr-list-link"> <a class="ytr-section-features-plus__link" href="/web/20220628202723/https://www.youtube.com/intl/ALL_ca/howyoutubeworks/product-features/news-information/"> <span class="lb-font-card-title ytr-section-features-plus__link-text lb-font-weight-600"> News and information </span> </a> </div> <div class="lb-margin-top-s ytr-list-link"> <a class="ytr-section-features-plus__link" href="/web/20220628202723/https://www.youtube.com/intl/ALL_ca/howyoutubeworks/product-features/monetization/"> <span class="lb-font-card-title ytr-section-features-plus__link-text lb-font-weight-600"> Monetisation for creators </span> </a> </div> <div class="lb-margin-top-s ytr-list-link"> <a class="ytr-section-features-plus__link" href="/web/20220628202723/https://www.youtube.com/intl/ALL_ca/howyoutubeworks/product-features/live/"> <span class="lb-font-card-title ytr-section-features-plus__link-text lb-font-weight-600"> YouTube Live </span> </a> </div> </div> <div class="lb-grid__cell lb-grid__cell--sm-span-12 lb-grid__cell--md-span-6 lb-grid__cell--lg-span-4"> <div class="lb-margin-bottom-xs"> <span class="lb-font-subtitle lb-font--no-crop ytr-accordion__drawer-title"> User settings </span> </div> <div class="lb-margin-top-s ytr-list-link"> <a class="ytr-section-features-plus__link" href="/web/20220628202723/https://www.youtube.com/intl/ALL_ca/howyoutubeworks/user-settings/privacy/"> <span class="lb-font-card-title ytr-section-features-plus__link-text lb-font-weight-600"> Privacy controls </span> </a> </div> <div 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lb-grid__cell--sm-span-12 lb-grid__cell--md-span-6 lb-grid__cell--lg-span-4"> <div class="lb-margin-bottom-xs"> <span class="lb-font-subtitle lb-font--no-crop ytr-accordion__drawer-title"> Rules and policies </span> </div> <div class="lb-margin-top-s ytr-list-link"> <a class="ytr-section-features-plus__link" href="/web/20220628202723/https://www.youtube.com/intl/ALL_ca/howyoutubeworks/policies/overview/"> <span class="lb-font-card-title ytr-section-features-plus__link-text lb-font-weight-600"> Policies overview </span> </a> </div> <div class="lb-margin-top-s ytr-list-link"> <a class="ytr-section-features-plus__link" href="/web/20220628202723/https://www.youtube.com/intl/ALL_ca/howyoutubeworks/policies/community-guidelines/"> <span class="lb-font-card-title ytr-section-features-plus__link-text lb-font-weight-600"> Community Guidelines </span> </a> </div> <div class="lb-margin-top-s ytr-list-link"> <a class="ytr-section-features-plus__link" href="/web/20220628202723/https://www.youtube.com/intl/ALL_ca/howyoutubeworks/policies/copyright/"> <span class="lb-font-card-title ytr-section-features-plus__link-text lb-font-weight-600"> Copyright </span> </a> </div> <div class="lb-margin-top-s ytr-list-link"> <a class="ytr-section-features-plus__link" href="/web/20220628202723/https://www.youtube.com/intl/ALL_ca/howyoutubeworks/policies/monetization-policies/"> <span class="lb-font-card-title ytr-section-features-plus__link-text lb-font-weight-600"> Monetisation policies </span> </a> </div> <div class="lb-margin-top-s ytr-list-link"> <a class="ytr-section-features-plus__link" href="/web/20220628202723/https://www.youtube.com/intl/ALL_ca/howyoutubeworks/policies/legal-removals/"> <span class="lb-font-card-title ytr-section-features-plus__link-text lb-font-weight-600"> Legal removals </span> </a> </div> </div> </div> </div> </div> </div> </section> <section class="ytr-section ytr-section-progress-impact lb-margin-bottom-xl lb-margin-top-l" id="our-progress-and-impact"> <div class="ytr-section__window ytr-section-progress-impact__hero"> <div class="lb-grid"> <article class="lb-grid__cell lb-grid__cell--md-offset-1-span-10 lb-grid__cell--lg-span-8"> <span class="lb-font-weight-600 lb-font-gamma-headline"> Our progress and impact </span> <div class="lb-margin-top-m lb-font-body lb-font-color-grey5"> <p class="md md-p">Find out more about how we're progressing on our commitment to responsibility and the impact that YouTube has on culture, society and local economies.</p> </div> </article> </div> </div> <div class="ytr-section__window lb-margin-top-m"> <div class="ytr-card-grid"> <div class="ytr-card-grid__cell--sm-span-12 ytr-card-grid__cell--md-span-6 ytr-card-grid__cell--lg-span-4"> <figure class="ytr-media"> <div class="ytr-media-grid"> <div class="ytr-media-grid__cell ytr-media__image-wrapper ytr-media-grid__cell--span-12"> <img lb-auto-init="LBImageLoader" lb-options="{ "_0x": 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ytr-media-grid__cell ytr-media-grid__cell--span-12 ytr-media__caption"> <h2 class="md md-h2"> Progress on managing harmful content </h2> <p class="md md-p">Key data points to show you how we're enforcing our policies on harmful content.</p> <p class="md md-p"> <a class="md md-a" href="/web/20220628202723/https://www.youtube.com/intl/ALL_ca/howyoutubeworks/progress-impact/responsibility/"> Learn more </a> </p> </figcaption> </figure> </div> <div class="ytr-card-grid__cell--sm-span-12 ytr-card-grid__cell--md-span-6 ytr-card-grid__cell--lg-span-4"> <figure class="ytr-media"> <div class="ytr-media-grid"> <div class="ytr-media-grid__cell ytr-media__image-wrapper ytr-media-grid__cell--span-12"> <img lb-auto-init="LBImageLoader" lb-options="{ "_0x": "https://lh3.googleusercontent.com/JRLJMOKWnvbz5QNCg_f60mMeVeyzyElDblHUqcPoxQP-P1wIIPGnpm1XZiihreyDjiBOMxKfs9pawuLFwghD-kC4fNT-rrv6o-Ny=v3-s420 420w", "_1x": "https://lh3.googleusercontent.com/JRLJMOKWnvbz5QNCg_f60mMeVeyzyElDblHUqcPoxQP-P1wIIPGnpm1XZiihreyDjiBOMxKfs9pawuLFwghD-kC4fNT-rrv6o-Ny=v2-s560 560w", "_2x": "https://lh3.googleusercontent.com/JRLJMOKWnvbz5QNCg_f60mMeVeyzyElDblHUqcPoxQP-P1wIIPGnpm1XZiihreyDjiBOMxKfs9pawuLFwghD-kC4fNT-rrv6o-Ny=v1-s840 840w", "_3x": "https://lh3.googleusercontent.com/JRLJMOKWnvbz5QNCg_f60mMeVeyzyElDblHUqcPoxQP-P1wIIPGnpm1XZiihreyDjiBOMxKfs9pawuLFwghD-kC4fNT-rrv6o-Ny=v0-s1680 1680w" }" class=" lbd-image-loader__no-wrapper " src="https://web.archive.org/web/20220628202723im_/https://lh3.googleusercontent.com/JRLJMOKWnvbz5QNCg_f60mMeVeyzyElDblHUqcPoxQP-P1wIIPGnpm1XZiihreyDjiBOMxKfs9pawuLFwghD-kC4fNT-rrv6o-Ny=v3-s20-fblur=1,20" alt="" aria-hidden="false"> </div> </div> <figcaption class="lb-padding-bottom-xs lb-padding-top-xs ytr-media-grid__cell ytr-media-grid__cell--span-12 ytr-media__caption"> <h2 class="md md-h2"> Our impact </h2> <p class="md md-p">Stories about how some of YouTube's creative entrepreneurs are transforming their lives and communities.</p> <p class="md md-p"> <a class="md md-a" href="/web/20220628202723/https://www.youtube.com/intl/ALL_ca/howyoutubeworks/progress-impact/impact/"> Learn more </a> </p> </figcaption> </figure> </div> <div class="ytr-card-grid__cell--sm-span-12 ytr-card-grid__cell--md-span-6 ytr-card-grid__cell--lg-span-4"> <figure class="ytr-media"> <div class="ytr-media-grid"> <div class="ytr-media-grid__cell ytr-media__image-wrapper ytr-media-grid__cell--span-12"> <img lb-auto-init="LBImageLoader" lb-options="{ "_0x": "https://lh3.googleusercontent.com/Wsso6sUEn9_8Z0XStDv7ODTDGBxXxzpceRucijaahqqPvNtuUCy5fUd9y6uxM_c4nzeCwb417dmGaw58WwavMs4l88JLpdzAQvEP=v3-s420 420w", "_1x": "https://lh3.googleusercontent.com/Wsso6sUEn9_8Z0XStDv7ODTDGBxXxzpceRucijaahqqPvNtuUCy5fUd9y6uxM_c4nzeCwb417dmGaw58WwavMs4l88JLpdzAQvEP=v2-s560 560w", "_2x": "https://lh3.googleusercontent.com/Wsso6sUEn9_8Z0XStDv7ODTDGBxXxzpceRucijaahqqPvNtuUCy5fUd9y6uxM_c4nzeCwb417dmGaw58WwavMs4l88JLpdzAQvEP=v1-s840 840w", "_3x": "https://lh3.googleusercontent.com/Wsso6sUEn9_8Z0XStDv7ODTDGBxXxzpceRucijaahqqPvNtuUCy5fUd9y6uxM_c4nzeCwb417dmGaw58WwavMs4l88JLpdzAQvEP=v0-s1680 1680w" }" class=" lbd-image-loader__no-wrapper " src="https://web.archive.org/web/20220628202723im_/https://lh3.googleusercontent.com/Wsso6sUEn9_8Z0XStDv7ODTDGBxXxzpceRucijaahqqPvNtuUCy5fUd9y6uxM_c4nzeCwb417dmGaw58WwavMs4l88JLpdzAQvEP=v3-s20-fblur=1,20" alt="" aria-hidden="false"> </div> </div> <figcaption class="lb-padding-bottom-xs lb-padding-top-xs ytr-media-grid__cell ytr-media-grid__cell--span-12 ytr-media__caption"> <h2 class="md md-h2"> Culture and trends </h2> <p class="md md-p">Data, current trends and records that help you better understand the next generation of creators and artists.</p> <p class="md md-p"> <a class="md md-a" href="/web/20220628202723/https://www.youtube.com/intl/ALL_ca/howyoutubeworks/progress-impact/trends/"> Learn more </a> </p> </figcaption> </figure> </div> </div> </div> </section> <div class="lb-modal lb-modal--video ytr-video-modal" role="presentation" lb-auto-init="LBModal" lb-options="{'id':'modal-1','autoPlayVideo':true}"> <div class="lb-js-modal-body lb-modal__body" role="dialog" aria-labelledby="modal-1-title" aria-modal="true" aria-describedby="modal-1-description"> <button class="lb-js-close-button lb-modal__close-button" aria-label="Close"> <svg viewbox="0 0 48 48" xmlns="http://www.w3.org/2000/svg"> <g fill="none" fill-rule="evenodd"> <circle class="lb-modal__close-button-circle" stroke-width="2" cx="24" cy="24" r="23"/> <polygon class="lb-modal__close-button-x" points="29 16.41 27.59 15 22 20.59 16.41 15 15 16.41 20.59 22 15 27.59 16.41 29 22 23.41 27.59 29 29 27.59 23.41 22"></polygon> </g> </svg> </button> <div class="lb-player lb-js-player" lb-auto-init="LBPlayer" 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href="https://web.archive.org/web/20220628202723/https://www.youtube.com/creators-for-change/"> Creators for Change </a> <a class="lb-font-footnote lb-footer__standard-menu-link" href="https://web.archive.org/web/20220628202723/https://www.youtube.com/csai-match/"> CSAI Match </a> <a class="lb-font-footnote lb-footer__standard-menu-link" href="https://web.archive.org/web/20220628202723/https://socialimpact.youtube.com/"> Social impact </a> </div> </div> </div> <div class="lb-footer__standard-menu-titles"> <h3 class="lb-font-body lb-font-weight-500 lb-footer__standard-menu-title"> About YouTube </h3> <h3 class="lb-font-body lb-font-weight-500 lb-footer__standard-menu-title"> Products </h3> <h3 class="lb-font-body lb-font-weight-500 lb-footer__standard-menu-title"> For Business </h3> <h3 class="lb-font-body lb-font-weight-500 lb-footer__standard-menu-title"> For Creators </h3> <h3 class="lb-font-body lb-font-weight-500 lb-footer__standard-menu-title"> Our Commitments </h3> </div> <div 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