Consumers dial back spending on sustainable brands amid economic pessimism | News | Eco-Business

<!doctype html> <html class="js-off js enhanced js-focus-visible" lang="en" > <head> <meta charset="utf-8" /> <meta http-equiv="x-ua-compatible" content="ie=edge"> <meta name="HandheldFriendly" content="True" /> <meta name="viewport" content="width=device-width, initial-scale=1"> <link rel="preconnect" href="https://eco-business.imgix.net"> <link rel="preconnect" href="https://d11qvh2fgoiqjh.cloudfront.net" crossorigin> <link rel="dns-prefetch" href="https://eco-business.imgix.net"> <link rel="dns-prefetch" href="https://d11qvh2fgoiqjh.cloudfront.net"> <title>Consumers dial back spending on sustainable brands amid economic pessimism | News | Eco-Business | Asia Pacific</title> <meta name="description" content="A new study by Stifel Financial finds that spending priorities are shifting. Compared to their Western counterparts, Chinese consumers are also far less likely to pay more for green goods or consider the eco-credentials of products now." /> <meta name="author" content="Eco-Business" /> <meta name="keywords" content="" /> <meta name="msvalidate.01" content="408D956B04D785246F0716C2541B3974" /> <script src="https://cdn.usefathom.com/script.js" data-site="XRUMGGSJ" defer></script> <script> (function(w,d,s,l,i){w[l]=w[l]||[];w[l].push({'gtm.start': new Date().getTime(),event:'gtm.js'});var f=d.getElementsByTagName(s)[0], j=d.createElement(s),dl=l!='dataLayer'?'&l='+l:'';j.async=true;j.src= 'https://www.googletagmanager.com/gtm.js?id='+i+dl;f.parentNode.insertBefore(j,f); })(window,document,'script','dataLayer','GTM-NH3K3VX'); </script> <script> const djangoLanguageCode = "en"; const lazySizesStaticURL = "https://d11qvh2fgoiqjh.cloudfront.net/static/js/libs/lazysizes.min.887075a85122.js" docClass = document.documentElement.className; document.documentElement.className = docClass.replace(/\bjs-off\b/g, 'js-on'); </script> <link rel="icon" href="https://d11qvh2fgoiqjh.cloudfront.net/static/img/favicon.6526ddc25826.ico" type="image/x-icon" />  <link rel="alternate" type="application/rss+xml" title="" href="/feeds/all/" /> <link rel="alternate" type="application/rss+xml" title="" href="/feeds/news/" /> <link rel="alternate" type="application/rss+xml" title="" href="/feeds/opinion/" /> <link rel="alternate" type="application/rss+xml" title="" href="/feeds/jobs/" /> <link rel="alternate" type="application/rss+xml" title="" href="/feeds/events/" /> <link rel="alternate" type="application/rss+xml" title="" href="/feeds/press-releases/" /> <link rel="alternate" type="application/rss+xml" title="" href="/feeds/research/" />  <link rel="canonical" href="https://www.eco-business.com/news/consumers-dial-back-spending-on-sustainable-brands-amid-economic-pessimism/" /> <link rel="alternate" hreflang="en" href="https://www.eco-business.com/news/consumers-dial-back-spending-on-sustainable-brands-amid-economic-pessimism/" /> <link rel="alternate" hreflang="zh-hans" href="https://www.eco-business.com/zh-hans/news/consumers-dial-back-spending-on-sustainable-brands-amid-economic-pessimism/" /> <link rel="alternate" hreflang="id" href="https://www.eco-business.com/id/news/consumers-dial-back-spending-on-sustainable-brands-amid-economic-pessimism/" /> <link rel="alternate" hreflang="ms" href="https://www.eco-business.com/ms/news/consumers-dial-back-spending-on-sustainable-brands-amid-economic-pessimism/" /> <link rel="alternate" hreflang="x-default" href="https://www.eco-business.com/news/consumers-dial-back-spending-on-sustainable-brands-amid-economic-pessimism/" /> <link rel="preload" href="https://d11qvh2fgoiqjh.cloudfront.net/static/assets/img/eco-business-logo.cf191c09fb92.svg" as="image" type="image/svg+xml"> <link rel="preload" href="https://d11qvh2fgoiqjh.cloudfront.net/static/assets/fonts/soehne/soehne-web-buch-py39.5a136ed5082e.woff2" as="font" type="font/woff2" crossorigin> <link rel="preload" href="https://d11qvh2fgoiqjh.cloudfront.net/static/assets/fonts/tiempos/tiempos-headline-web-bold-py39.072884a4136a.woff2" as="font" type="font/woff2" crossorigin> <link rel="preload" href="https://d11qvh2fgoiqjh.cloudfront.net/static/assets/fonts/tiempos/tiempos-headline-web-semibold-py39.81a14c06a763.woff2" as="font" type="font/woff2" crossorigin> <link rel="preload" fetchpriority="high" as="image" type="image/avif" href="https://eco-business.imgix.net/ebmedia/fileuploads/Screenshot_2022-05-29_at_6.30.04_PM.png?ar=16%3A10&auto=format&fit=crop&ixlib=django-1.2.0&q=85&width=320" imagesrcset="https://eco-business.imgix.net/ebmedia/fileuploads/Screenshot_2022-05-29_at_6.30.04_PM.png?ar=16%3A10&auto=format&dpr=2&fit=crop&ixlib=django-1.2.0&q=45&width=320 640w, https://eco-business.imgix.net/ebmedia/fileuploads/Screenshot_2022-05-29_at_6.30.04_PM.png?ar=16%3A10&auto=format&fit=crop&ixlib=django-1.2.0&q=85&width=700 700w, https://eco-business.imgix.net/ebmedia/fileuploads/Screenshot_2022-05-29_at_6.30.04_PM.png?ar=16%3A10&auto=format&dpr=2&fit=crop&ixlib=django-1.2.0&q=45&width=480 960w, https://eco-business.imgix.net/ebmedia/fileuploads/Screenshot_2022-05-29_at_6.30.04_PM.png?ar=16%3A10&auto=format&dpr=2&fit=crop&ixlib=django-1.2.0&q=45&width=700 1400w, https://eco-business.imgix.net/ebmedia/fileuploads/Screenshot_2022-05-29_at_6.30.04_PM.png?ar=16%3A10&auto=format&dpr=2&fit=crop&ixlib=django-1.2.0&q=45&width=1100 2200w" imagesizes="(min-width: 1300px) 1100px, (min-width: 740px) 700px, 100vw" > <style type="text/css"> @font-face { font-family: "Sohne"; src: url("https://d11qvh2fgoiqjh.cloudfront.net/static/assets/fonts/soehne/soehne-web-buch-py39.5a136ed5082e.woff2") format("woff2"), url("https://d11qvh2fgoiqjh.cloudfront.net/static/assets/fonts/soehne/soehne-web-buch-py39.3f75693e169b.woff") format("woff"); font-weight: 400; font-style: normal; font-display: swap; } @font-face { font-family: "Sohne"; src: url("https://d11qvh2fgoiqjh.cloudfront.net/static/assets/fonts/soehne/soehne-web-buch-kursiv-py39.22734a6a16ec.woff2") format("woff2"), url("https://d11qvh2fgoiqjh.cloudfront.net/static/assets/fonts/soehne/soehne-web-buch-kursiv-py39.cdaa4a36b524.woff") format("woff"); font-weight: 400; font-style: italic; font-display: swap; } @font-face { font-family: "Sohne"; src: url("https://d11qvh2fgoiqjh.cloudfront.net/static/assets/fonts/soehne/soehne-web-kraftig-py39.edb5709d70b1.woff2") format("woff2"), url("https://d11qvh2fgoiqjh.cloudfront.net/static/assets/fonts/soehne/soehne-web-kraftig-py39.4d08310a9fe4.woff") format("woff"); font-weight: 500; font-style: normal; font-display: swap; } /* @font-face { font-family: "Sohne"; src: url("https://d11qvh2fgoiqjh.cloudfront.net/static/assets/fonts/soehne/soehne-web-kraftig-kursiv-py39.fcad75c4d5ba.woff2") format("woff2"), url("https://d11qvh2fgoiqjh.cloudfront.net/static/assets/fonts/soehne/soehne-web-kraftig-kursiv-py39.bb623af2b4d7.woff") format("woff"); font-weight: 500; font-style: italic; font-display: swap; } */ @font-face { font-family: "Sohne"; src: url("https://d11qvh2fgoiqjh.cloudfront.net/static/assets/fonts/soehne/soehne-web-halbfett-py39.40442b6cc47e.woff2") format("woff2"), url("https://d11qvh2fgoiqjh.cloudfront.net/static/assets/fonts/soehne/soehne-web-halbfett-py39.2964f9a36d1e.woff") format("woff"); font-weight: 600; font-style: normal; font-display: swap; } /* @font-face { font-family: "Sohne"; src: url("https://d11qvh2fgoiqjh.cloudfront.net/static/assets/fonts/soehne/soehne-web-halbfett-kursiv-py39.da22cda9f074.woff2") format("woff2"), url("https://d11qvh2fgoiqjh.cloudfront.net/static/assets/fonts/soehne/soehne-web-halbfett-kursiv-py39.0826cdb9e0ae.woff") format("woff"); font-weight: 600; font-style: italic; font-display: swap; } */ @font-face { font-family: "Sohne"; src: url("https://d11qvh2fgoiqjh.cloudfront.net/static/assets/fonts/soehne/soehne-web-dreiviertelfett-py39.099d29c7952a.woff2") format("woff2"), url("https://d11qvh2fgoiqjh.cloudfront.net/static/assets/fonts/soehne/soehne-web-dreiviertelfett-py39.bba2a665e8a2.woff") format("woff"); font-weight: 700; font-style: normal; font-display: swap; } @font-face { font-family: "Sohne"; src: url("https://d11qvh2fgoiqjh.cloudfront.net/static/assets/fonts/soehne/soehne-web-dreiviertelfett-kursiv-py39.7cd364a79ada.woff2") format("woff2"), url("https://d11qvh2fgoiqjh.cloudfront.net/static/assets/fonts/soehne/soehne-web-dreiviertelfett-kursiv-py39.d0e73d2633c7.woff") format("woff"); font-weight: 700; font-style: italic; font-display: swap; } @font-face { font-family: "Tiempos Headline"; src: url("https://d11qvh2fgoiqjh.cloudfront.net/static/assets/fonts/tiempos/tiempos-headline-web-regular-py39.dc43c6a41fb3.woff2") format("woff2"), url("https://d11qvh2fgoiqjh.cloudfront.net/static/assets/fonts/tiempos/tiempos-headline-web-regular-py39.4f4c92604acc.woff") format("woff"); font-weight: 400; font-style: normal; font-display: swap; } @font-face { font-family: "Tiempos Headline"; src: url("https://d11qvh2fgoiqjh.cloudfront.net/static/assets/fonts/tiempos/tiempos-headline-web-medium-py39.be28eb695ec3.woff2") format("woff2"), url("https://d11qvh2fgoiqjh.cloudfront.net/static/assets/fonts/tiempos/tiempos-headline-web-medium-py39.a95dfca46ad7.woff") format("woff"); font-weight: 500; font-style: normal; font-display: swap; } @font-face { font-family: "Tiempos Headline"; src: url("https://d11qvh2fgoiqjh.cloudfront.net/static/assets/fonts/tiempos/tiempos-headline-web-semibold-py39.81a14c06a763.woff2") format("woff2"), url("https://d11qvh2fgoiqjh.cloudfront.net/static/assets/fonts/tiempos/tiempos-headline-web-semibold-py39.733fbe0bd0f3.woff") format("woff"); font-weight: 600; font-style: normal; font-display: swap; } @font-face { font-family: "Tiempos Headline"; src: url("https://d11qvh2fgoiqjh.cloudfront.net/static/assets/fonts/tiempos/tiempos-headline-web-bold-py39.072884a4136a.woff2") format("woff2"), url("https://d11qvh2fgoiqjh.cloudfront.net/static/assets/fonts/tiempos/tiempos-headline-web-bold-py39.14143b21d18b.woff") format("woff"); font-weight: 700; font-style: normal; font-display: swap; } </style> <link rel="stylesheet" type="text/css" href="https://d11qvh2fgoiqjh.cloudfront.net/static/css/eb-biosphere.f837d9a58b72.css" /> <script src="https://d11qvh2fgoiqjh.cloudfront.net/static/js/libs/jquery-3.6.0.min.8fb8fee4fcc3.js"></script> <script type="text/plain" data-consent="marketing"> var googletag = googletag || {}; googletag.cmd = googletag.cmd || []; (function() { var gads = document.createElement('script'); gads.async = true; gads.type = 'text/javascript'; gads.src = 'https://securepubads.g.doubleclick.net/tag/js/gpt.js'; var node = document.getElementsByTagName('script')[0]; node.parentNode.insertBefore(gads, node); })(); $(document).ready(function(){ var dfpslots=$("body").find(".ad-slot__ad").filter(":visible"), i=0, slot = new Array(); if (dfpslots.length) { googletag.cmd.push(function() { $(dfpslots).each(function(){ if ($(this).attr('data-sizes')) { var sizes = $(this).data('sizes'); for (var i=0; i < sizes.length; i++){ } } else { var sizes = [$(this).width(), $(this).height()]; } // console.log($(this).attr('data-dfp')); slot[i] = googletag.defineSlot('/16222413/'+$(this).attr('data-dfp'), sizes, $(this).attr('id')).addService(googletag.pubads()); // if ($(this).attr('data-cids')) slot[i].set("adsense_channel_ids", $(this).attr('data-cids')); i++ }); googletag.pubads().enableSingleRequest(); // Breaks channel reporting googletag.enableServices(); $(dfpslots).each(function(){ googletag.display($(this).attr('id')); }); }); } }); </script> <script type="text/javascript"> jQuery(document).ready(function($) { // use the template tags in our JavaScript call $.postCSRF("/hitcount/hit/ajax/", {hitcountPK: "55617"}) .done(function(data) { $('<i />').text(data.hit_counted).attr('id','hit-counted-value').appendTo('#hit-counted'); $('#hit-response').text(data.hit_message); }) .fail(function(data) { // console.log('POST failed'); // console.log(data); }); }); </script>  <meta property="og:site_name" content="Eco-Business"> <meta property="og:title" content="Consumers dial back spending on sustainable brands amid economic pessimism"> <meta property="og:url" content="https://www.eco-business.com/news/consumers-dial-back-spending-on-sustainable-brands-amid-economic-pessimism/"> <meta property="og:image" content="https://eco-business.imgix.net/ebmedia/fileuploads/Screenshot_2022-05-29_at_6.30.04_PM.png?fit=crop&h=801&ixlib=django-1.2.0&q=85&w=1200"> <meta property="og:description" content="A new study by Stifel Financial finds that spending priorities are shifting. Compared to their Western counterparts, Chinese consumers are also far less likely to pay more for green goods or consider the eco-credentials of products now."> <meta property="og:type" content="article"> <meta property="article:publisher" content="https://www.facebook.com/EcoBusinessMedia"> <meta name="twitter:card" content="summary_large_image"> <meta name="twitter:site" content="@ecobusinesscom"> <meta name="twitter:title" content="Consumers dial back spending on sustainable brands amid economic pessi"/> <meta name="twitter:description" content="A new study by Stifel Financial finds that spending priorities are shifting. Compared to their Western counterparts, Chinese consumers are also far less likely to pay more for green goods or consider the eco-credentials of products now."> <meta name="twitter:image:src" content="https://eco-business.imgix.net/ebmedia/fileuploads/Screenshot_2022-05-29_at_6.30.04_PM.png?fit=crop&h=801&ixlib=django-1.2.0&q=85&w=1200"> <meta name="news_keywords" content="consumer products, sustainable development, human rights, coronavirus, consumerism, Covid-19, sustainable finance, sustainable lifestyle, global warming" /> <script type="application/ld+json">{"@context": "https://schema.org/", "@type": "NewsArticle", "articleSection": "Lifestyle", "author": {"@type": "Person", "name": "Robin Hicks"}, "dateModified": "2022-07-01T04:21:13.630Z", "datePublished": "2022-05-31T01:06:00Z", "description": "A new study finds that across major markets, spending priorities are shifting. Compared to their Western counterparts, Chinese consumers are also far less likely to pay more for green goods or consider the eco-credentials of products now.", "hasPart": [{"@type": "WebPageElement", "cssSelector": ".subscriber_wall__lede", "isAccessibleForFree": "True"}, {"@type": "WebPageElement", "cssSelector": ".subscriber-wall", "isAccessibleForFree": "True"}], "headline": "Consumers dial back spending on sustainable brands amid economic pessimism", "image": "https://eco-business.imgix.net/ebmedia/fileuploads/Screenshot_2022-05-29_at_6.30.04_PM.png?fit=crop&h=960&ixlib=django-1.2.0&w=1440", "isAccessibleForFree": "True", "keywords": ["consumer products", "sustainable development", "human rights", "coronavirus", "consumerism", "Covid-19", "sustainable finance", "sustainable lifestyle", "global warming"], "mainEntityOfPage": {"@id": "https://www.eco-business.com/news/consumers-dial-back-spending-on-sustainable-brands-amid-economic-pessimism/", "@type": "WebPage"}, "publisher": {"@type": "Organization", "logo": {"@type": "ImageObject", "height": "55px", "url": "https://www.eco-business.comhttps://d11qvh2fgoiqjh.cloudfront.net/static/assets/img/eb-logo-2x.e3468be02b17.png", "width": "232px"}, "name": "Eco-Business"}, "url": "https://www.eco-business.com/news/consumers-dial-back-spending-on-sustainable-brands-amid-economic-pessimism/"}</script> </head> <body id="top" class=" section-news is-story "> <div class="eb-layout"> <div id="leaderboard"> <div class="top-banner-ad-container top-banner-ad-container--mobile top-banner-ad-container--above-nav"> <div id="dfp-ad--top-above-nav" class="js-ad-slot ad-slot ad-slot--dfp ad-slot--top-above-nav ad-slot--top-banner-ad"> <div id="div-gpt-ad-1443600587066-0" class="ad-slot__ad" data-sizes='[320,50]' data-dfp="L1-MOBILE"></div> </div> </div> <div class="top-banner-ad-container top-banner-ad-container--desktop top-banner-ad-container--above-nav"> <div id="dfp-ad--top-above-nav" class="js-ad-slot ad-slot ad-slot--dfp ad-slot--top-above-nav ad-slot--top-banner-ad"> <div id="div-gpt-ad-1362399574626-0" class="ad-slot__ad" data-sizes='[728,90]' data-dfp="TEST-L1"></div> </div> </div> </div> <header id="header" class="eb-header eb-header__search--collapsed eb-navigation--collapsed"> <div class="eb-header__row "> <div class="eb-header__container"> <div class="eb-header__top"> <div class="eb-header__top-column eb-header__top-column--left"> <button class="eb-btn-link eb-header__top-link eb-header__top-link--menu" type="button" title="Toggle menu" data-eb-component="eb-toggle" data-eb-toggle-target="#eb-header-drawer" aria-label="Toggle menu" aria-controls="eb-header-drawer" aria-expanded="false"> <span class="eb-header__top-link-label ">Menu</span> <svg xmlns="http://www.w3.org/2000/svg" class="eb-icon eb-icon--menu eb-color-black" width="20" height="20" viewBox="0 0 20 20"> <path d="M17.5 6h-15c-0.276 0-0.5-0.224-0.5-0.5s0.224-0.5 0.5-0.5h15c0.276 0 0.5 0.224 0.5 0.5s-0.224 0.5-0.5 0.5z" fill="#000000"></path> <path d="M17.5 11h-15c-0.276 0-0.5-0.224-0.5-0.5s0.224-0.5 0.5-0.5h15c0.276 0 0.5 0.224 0.5 0.5s-0.224 0.5-0.5 0.5z" fill="#000000"></path> <path d="M17.5 16h-15c-0.276 0-0.5-0.224-0.5-0.5s0.224-0.5 0.5-0.5h15c0.276 0 0.5 0.224 0.5 0.5s-0.224 0.5-0.5 0.5z" fill="#000000"></path> </svg> </button> <button class="eb-btn-link eb-header__top-link eb-header__top-link--search" type="button" title="Toggle search" aria-controls="eb-header-search-primary" aria-label="Toggle search" aria-expanded="false"> <span class="eb-header__top-link-label ">Search</span> <svg xmlns="http://www.w3.org/2000/svg" class="eb-icon eb-icon--search " width="20" height="20" viewBox="0 0 20 20"> <path d="M18.869 19.162l-5.943-6.484c1.339-1.401 2.075-3.233 2.075-5.178 0-2.003-0.78-3.887-2.197-5.303s-3.3-2.197-5.303-2.197-3.887 0.78-5.303 2.197-2.197 3.3-2.197 5.303 0.78 3.887 2.197 5.303 3.3 2.197 5.303 2.197c1.726 0 3.362-0.579 4.688-1.645l5.943 6.483c0.099 0.108 0.233 0.162 0.369 0.162 0.121 0 0.242-0.043 0.338-0.131 0.204-0.187 0.217-0.503 0.031-0.706zM1 7.5c0-3.584 2.916-6.5 6.5-6.5s6.5 2.916 6.5 6.5-2.916 6.5-6.5 6.5-6.5-2.916-6.5-6.5z" fill="#000000"></path> </svg> </button> <div class="eb-header__top-link eb-header__top-link--language"> <form id="js-languagesForm" action="/i18n/setlang/" method="post"> <input type="hidden" name="csrfmiddlewaretoken" value="ij2Fc3NYzYrBU4pmgEbaceSJ221hiKufX5lmDNFI7KhjCdROalLMHxnXWEAWks6R"> <input name="next" type="hidden" value="/news/consumers-dial-back-spending-on-sustainable-brands-amid-economic-pessimism/" /> <input name="language" type="hidden" value="" /> <div class="header__language eb-dropdown"> <a href="#" class="eb-dropdown-toggle" data-eb-component="eb-toggle" data-eb-toggle-target="#eb-header-dropdown-1" role="button"> <svg xmlns="http://www.w3.org/2000/svg" class="eb-icon eb-icon--network " width="20" height="20" viewBox="0 0 20 20"> <path d="M16.218 3.782c-1.794-1.794-4.18-2.782-6.718-2.782s-4.923 0.988-6.717 2.782-2.782 4.18-2.782 6.717c0 2.538 0.988 4.923 2.782 6.717s4.18 2.782 6.717 2.782 4.923-0.988 6.718-2.782c1.794-1.794 2.782-4.18 2.782-6.717s-0.988-4.923-2.782-6.717zM14.992 10c-0.032-1.072-0.164-2.111-0.39-3.083 0.358 0.145 0.699 0.307 1.018 0.484 1.309 0.727 2.116 1.636 2.324 2.598h-2.953zM13.992 10h-3.992v-3.992c1.227 0.038 2.405 0.217 3.471 0.521 0.305 1.066 0.483 2.243 0.521 3.471zM10 5.008v-2.953c0.963 0.208 1.871 1.015 2.598 2.324 0.177 0.319 0.339 0.66 0.484 1.018-0.972-0.226-2.011-0.358-3.083-0.389zM9 2.054v2.953c-1.072 0.032-2.111 0.164-3.083 0.389 0.145-0.358 0.307-0.699 0.484-1.018 0.727-1.309 1.636-2.116 2.598-2.324zM9 6.008v3.992h-3.992c0.038-1.227 0.217-2.405 0.521-3.471 1.066-0.305 2.243-0.483 3.471-0.521zM4.008 10h-2.953c0.208-0.963 1.015-1.871 2.324-2.598 0.319-0.177 0.66-0.339 1.018-0.484-0.226 0.972-0.358 2.011-0.389 3.083zM4.008 11c0.032 1.072 0.164 2.111 0.389 3.083-0.358-0.145-0.699-0.307-1.018-0.484-1.309-0.727-2.116-1.636-2.324-2.598h2.953zM5.008 11h3.992v3.992c-1.227-0.038-2.405-0.217-3.471-0.521-0.305-1.066-0.483-2.243-0.521-3.471zM9 15.992v2.953c-0.963-0.208-1.871-1.015-2.598-2.324-0.177-0.319-0.339-0.66-0.484-1.018 0.972 0.226 2.011 0.358 3.083 0.39zM10 18.946v-2.953c1.072-0.032 2.111-0.164 3.083-0.39-0.145 0.358-0.307 0.699-0.484 1.018-0.727 1.309-1.636 2.116-2.598 2.324zM10 14.992v-3.992h3.992c-0.038 1.227-0.217 2.405-0.521 3.471-1.066 0.305-2.243 0.483-3.471 0.521zM14.992 11h2.953c-0.208 0.963-1.015 1.871-2.324 2.598-0.319 0.177-0.66 0.339-1.018 0.484 0.226-0.972 0.358-2.011 0.389-3.083zM17.432 7.445c-0.378-0.33-0.821-0.638-1.325-0.918-0.56-0.311-1.177-0.578-1.837-0.797-0.22-0.66-0.486-1.277-0.797-1.837-0.28-0.504-0.588-0.947-0.918-1.325 2.234 0.863 4.014 2.644 4.877 4.877zM6.445 2.568c-0.33 0.378-0.638 0.821-0.918 1.325-0.311 0.56-0.578 1.177-0.797 1.837-0.66 0.22-1.277 0.486-1.837 0.797-0.504 0.28-0.947 0.588-1.325 0.918 0.863-2.234 2.644-4.014 4.877-4.877zM1.568 13.555c0.378 0.33 0.821 0.638 1.325 0.918 0.56 0.311 1.177 0.578 1.837 0.797 0.22 0.66 0.486 1.277 0.797 1.837 0.28 0.504 0.588 0.947 0.918 1.325-2.234-0.863-4.014-2.644-4.877-4.877zM12.555 18.432c0.33-0.378 0.638-0.821 0.918-1.325 0.311-0.56 0.578-1.177 0.797-1.837 0.66-0.22 1.277-0.486 1.837-0.797 0.504-0.28 0.947-0.588 1.325-0.918-0.863 2.234-2.644 4.014-4.877 4.877z" fill="#000000"></path> </svg> English<svg xmlns="http://www.w3.org/2000/svg" class="eb-icon eb-icon-chevron-down eb-icon-chevron-down--header" width="24" height="24" viewBox="0 0 24 24"><path fill-rule="evenodd" d="M5.22 8.72a.75.75 0 000 1.06l6.25 6.25a.75.75 0 001.06 0l6.25-6.25a.75.75 0 00-1.06-1.06L12 14.44 6.28 8.72a.75.75 0 00-1.06 0z"/></svg> </a> <ul class="eb-dropdown-menu eb-toggle-display" role="menu" id="eb-header-dropdown-1"> <li class="eb-dropdown-item"> <a class="eb-dropdown-item-text active" data-languagecode="en" href="#" >English</a> </li> <li class="eb-dropdown-item"> <a class="eb-dropdown-item-text " data-languagecode="zh-hans" href="#" >简体中文</a> </li> <li class="eb-dropdown-item"> <a class="eb-dropdown-item-text " data-languagecode="id" href="#" >Bahasa Indonesia</a> </li> <li class="eb-dropdown-item"> <a class="eb-dropdown-item-text " data-languagecode="ms" href="#" >Bahasa Malaysia</a> </li> </ul> </div> </form> </div> </div> <div class="eb-header__top-column eb-header__top-column--center"> <a class="eb-header__top-logo" href="/" title="Go to the Eco-Business homepage"><img src="https://d11qvh2fgoiqjh.cloudfront.net/static/assets/img/eco-business-logo.cf191c09fb92.svg" alt="Eco-Business"></a> </div> <div class="eb-header__top-column eb-header__top-column--right"> <div class="eb-header__top-link eb-header__top-link--cta"> <a href="/dashboard/eb-enterprise/" class="eb-button eb-button--medium eb-button--primary-inverse hide-until-desktop u-large-right-margin">Publish with us</a> </div> <div class="eb-header__top-link eb-header__top-link--cta"> <a href="/accounts/signup-options/" class="eb-button eb-button--medium eb-button--primary">Subscribe</a> </div> <a href="/accounts/login/" class="eb-header__top-link eb-header__top-link--account" title="Sign in or sign up"> <svg xmlns="http://www.w3.org/2000/svg" class="eb-icon eb-icon--user " width="20" height="20" viewBox="0 0 20 20"> <path d="M9.5 11c-3.033 0-5.5-2.467-5.5-5.5s2.467-5.5 5.5-5.5 5.5 2.467 5.5 5.5-2.467 5.5-5.5 5.5zM9.5 1c-2.481 0-4.5 2.019-4.5 4.5s2.019 4.5 4.5 4.5c2.481 0 4.5-2.019 4.5-4.5s-2.019-4.5-4.5-4.5z" fill="#000000"></path> <path d="M17.5 20h-16c-0.827 0-1.5-0.673-1.5-1.5 0-0.068 0.014-1.685 1.225-3.3 0.705-0.94 1.67-1.687 2.869-2.219 1.464-0.651 3.283-0.981 5.406-0.981s3.942 0.33 5.406 0.981c1.199 0.533 2.164 1.279 2.869 2.219 1.211 1.615 1.225 3.232 1.225 3.3 0 0.827-0.673 1.5-1.5 1.5zM9.5 13c-3.487 0-6.060 0.953-7.441 2.756-1.035 1.351-1.058 2.732-1.059 2.746 0 0.274 0.224 0.498 0.5 0.498h16c0.276 0 0.5-0.224 0.5-0.5-0-0.012-0.023-1.393-1.059-2.744-1.382-1.803-3.955-2.756-7.441-2.756z" fill="#000000"></path> </svg> <span class="hide-until-laptop">Sign in</span> </a> </div> </div> </div> </div> <div id="eb-header-search-primary" class="eb-header__row eb-header__search eb-header__search--primary" data-eb-header-search="true" aria-hidden="true"> <div class="eb-header__container"> <form class="eb-header__search-form" role="search" method="get" action="/search/" id="eb-header-search-form"> <input id="eb-search-field" type="text" class="eb-header__search-term" name="q" automcomplete="off" spellcheck="false" placeholder="Search Eco-Business"> <button class="eb-button eb-button--medium eb-button--primary eb-header__search-submit" type="submit"> Search </button> <button class="eb-header__search-close" type="button" aria-controls="eb-header-search-primary" title="Close search bar" aria-expanded="false"> <svg xmlns="http://www.w3.org/2000/svg" width="24" height="24" viewBox="0 0 24 24" class="eb-icon eb-icon-x "><path fill-rule="evenodd" d="M5.72 5.72a.75.75 0 011.06 0L12 10.94l5.22-5.22a.75.75 0 111.06 1.06L13.06 12l5.22 5.22a.75.75 0 11-1.06 1.06L12 13.06l-5.22 5.22a.75.75 0 01-1.06-1.06L10.94 12 5.72 6.78a.75.75 0 010-1.06z"/></svg> <span class="eb-header__visually-hidden">Close search bar</span> </button> <div class="eb-header__search-results" id="eb-header-search-results" aria-hidden="true"> <p class="eb-header__search-all-results"><a id="eb-header-search-all-results">Show all news, opinion, videos and press releases matching <span class="eb-header__search-query-text" id="eb-header-search-query-text"></span> →</a></p> <div class="eb-header__search-results-type u-h"> <h4 class="eb-header__search-results-heading">About Eco-Business</h4> <ul class="eb-header__search-results-list" id="eb-header-search-results-about"></ul> </div> <div class="eb-header__search-results-type u-h"> <h4 class="eb-header__search-results-heading">Topics</h4> <ul class="eb-header__search-results-list" id="eb-header-search-results-topics"></ul> </div> <div class="eb-header__search-results-type u-h"> <h4 class="eb-header__search-results-heading">Tags</h4> <ul class="eb-header__search-results-list" id="eb-header-search-results-tags"></ul> </div> <div class="eb-header__search-results-type u-h"> <h4 class="eb-header__search-results-heading">Regions</h4> <ul class="eb-header__search-results-list" id="eb-header-search-results-regions"></ul> </div> <div class="eb-header__search-results-type u-h"> <h4 class="eb-header__search-results-heading">Sustainable Development Goals</h4> <ul class="eb-header__search-results-list" id="eb-header-search-results-sdgs"></ul> </div> <div class="eb-header__search-results-type u-h"> <h4 class="eb-header__search-results-heading">Series</h4> <ul class="eb-header__search-results-list" id="eb-header-search-results-series"></ul> </div> </div> </form> </div> </div> <div class="eb-header__row"> <div class="eb-header__container"> <div class="eb-header__award-text"> <a class="eb-header__award-link" href="/news/eco-business-wins-wan-ifra-asian-digital-media-awards-for-revamped-insights-newsletter/">Winner | Asian Digital Media Awards 2024</a> </div> </div> </div> <nav class="eb-header__row eb-header__nav" id="eb-headerNav"> <div class="eb-header__container eb-header__container--nav"> <ul class="eb-header__nav-list"> <li class="eb-header__nav-item" id="eb-header-nav-news" data-mega-menu="news"> <a href="/news/" class="eb-header__nav-link">News</a> </li> <li class="eb-header__nav-item"><a href="/opinion/" class="eb-header__nav-link">Opinion</a></li> <li class="eb-header__nav-item"><a href="/podcasts/" class="eb-header__nav-link">Podcasts</a></li> <li class="eb-header__nav-item"><a href="/videos/" class="eb-header__nav-link">Videos</a></li> <li class="eb-header__nav-item"><a href="/eb-studio/" class="eb-header__nav-link">EB Studio</a></li> <li class="eb-header__nav-item hide-until-laptop"><a href="/press-releases/" class="eb-header__nav-link">Press Releases</a></li> <li class="eb-header__nav-item hide-until-laptop" id="eb-header-nav-events" data-mega-menu="events"> <a href="/events/" class="eb-header__nav-link">Events</a> </li> <li class="eb-header__nav-item hide-until-laptop"><a href="/jobs/" class="eb-header__nav-link">Jobs</a></li> <li class="eb-header__nav-item hide-until-laptop" id="eb-header-nav-intelligence" data-mega-menu="intelligence"><a href="/intelligence/" class="eb-header__nav-link">Intelligence</a></li> <li class="eb-header__nav-item" id="eb-header-nav-topics" data-mega-menu="topics"><a href="#" class="eb-header__nav-link">Topics</a> </li> <li class="eb-header__nav-item" id="eb-header-nav-sdgs" data-mega-menu="sdgs"> <a href="/sustainable-development-goals/" class="eb-header__nav-link">SDGs</a> </li> <li class="eb-header__nav-item" id="eb-header-nav-more" data-mega-menu="more"> <a href="#" class="eb-header__nav-link">More+</a> </li> </ul> <div class="eb-header__nav__editions"> <form id="js-editionForm" action="/setedition/" method="post"> <input type="hidden" name="csrfmiddlewaretoken" value="ij2Fc3NYzYrBU4pmgEbaceSJ221hiKufX5lmDNFI7KhjCdROalLMHxnXWEAWks6R"> <input name="next" type="hidden" value="" /> <input name="region" type="hidden" value="" /> <div class="eb-dropdown"> <a href="#" data-eb-component="eb-toggle" data-eb-toggle-target="#eb-header-dropdown-3" class="header__account--action eb-dropdown-toggle" role="button"> <span class="eb-header__nav__edition-name hide-until-desktop">International</span> Edition<svg xmlns="http://www.w3.org/2000/svg" class="eb-icon eb-icon-chevron-down eb-icon-chevron-down--header" width="24" height="24" viewBox="0 0 24 24"><path fill-rule="evenodd" d="M5.22 8.72a.75.75 0 000 1.06l6.25 6.25a.75.75 0 001.06 0l6.25-6.25a.75.75 0 00-1.06-1.06L12 14.44 6.28 8.72a.75.75 0 00-1.06 0z"/></svg> </a> <ul class="eb-dropdown-menu eb-dropdown-menu-right eb-toggle-display" role="menu" id="eb-header-dropdown-3"> <li class="eb-dropdown-item"><a href="/" data-region="International" class="eb-dropdown-item-text editons--action">International</a></li> <li class="eb-dropdown-item"><a href="/asia-pacific/" data-region="Asia Pacific" class="eb-dropdown-item-text editons--action">Asia Pacific</a></li> <li class="eb-dropdown-item"><a href="/china/" data-region="China" class="eb-dropdown-item-text editons--action">China</a></li> <li class="eb-dropdown-item"><a href="/usa/" data-region="USA" class="eb-dropdown-item-text editons--action">USA</a></li> <li class="eb-dropdown-item"><a href="/europe/" data-region="Europe" class="eb-dropdown-item-text editons--action">Europe</a></li> </ul> </div> </form> </div> </div> </nav> </header> <header id="eb-stickyHeader" class="eb-header eb-header--simple eb-header--sticky" data-o-component="eb-header" data-eb-header--sticky="true" aria-hidden="true" data-eb-header--js=""> <div class="eb-header__row"> <div class="eb-header__container"> <div class="eb-header__top"> <div class="eb-header__top-column eb-header__top-column--left"> <button class="eb-btn-link eb-header__top-link eb-header__top-link--menu" type="button" title="Toggle menu" data-eb-component="eb-toggle" data-eb-toggle-target="#eb-header-drawer" aria-label="Toggle menu" aria-controls="eb-header-drawer" aria-expanded="false"> <span class="eb-header__top-link-label ">Menu</span> <svg xmlns="http://www.w3.org/2000/svg" class="eb-icon eb-icon--menu eb-color-black" width="20" height="20" viewBox="0 0 20 20"> <path d="M17.5 6h-15c-0.276 0-0.5-0.224-0.5-0.5s0.224-0.5 0.5-0.5h15c0.276 0 0.5 0.224 0.5 0.5s-0.224 0.5-0.5 0.5z" fill="#000000"></path> <path d="M17.5 11h-15c-0.276 0-0.5-0.224-0.5-0.5s0.224-0.5 0.5-0.5h15c0.276 0 0.5 0.224 0.5 0.5s-0.224 0.5-0.5 0.5z" fill="#000000"></path> <path d="M17.5 16h-15c-0.276 0-0.5-0.224-0.5-0.5s0.224-0.5 0.5-0.5h15c0.276 0 0.5 0.224 0.5 0.5s-0.224 0.5-0.5 0.5z" fill="#000000"></path> </svg> </button> <a class="eb-header__top-logo--roundel" href="/" title="Go to the Eco-Business homepage"><svg width="30" height="30" viewBox="0 0 30 30" fill="none" xmlns="http://www.w3.org/2000/svg"> <defs><linearGradient x1="0%" y1="50%" y2="50%" id="a"><stop stop-color="#006F84" offset="0%"/><stop stop-color="#6DB52D" offset="100%"/></linearGradient><linearGradient x1="0%" y1="50%" y2="50%" id="b"><stop stop-color="#38AAE1" offset="0%"/><stop stop-color="#2389C9" offset="41.41%"/><stop stop-color="#1674BA" offset="76.82%"/><stop stop-color="#116CB4" offset="100%"/></linearGradient></defs> <path fill-rule="evenodd" clip-rule="evenodd" d="M23.6065 8.91951C25.3912 8.49589 26.6087 7.69337 27.3477 7.05402C24.7322 2.81863 20.0905 0 14.7976 0C6.6257 0 0 6.71513 0 15.0008C0 16.9879 0.384394 18.8832 1.07709 20.6184C1.21516 18.1159 2.46091 13.9676 7.46274 11.6401C13.6342 8.76654 20.3431 9.69693 23.6073 8.91951H23.6065Z" fill="url(#a)"/> <path fill-rule="evenodd" clip-rule="evenodd" d="M7.56006 28.0827C9.76453 29.341 12.2593 30.0019 14.7977 30C22.9703 30 29.596 23.2849 29.596 15.0008C29.596 12.434 28.959 10.0186 27.8388 7.90597C26.5177 13.0247 21.581 27.3438 7.56006 28.0827Z" fill="url(#b)"/> <path fill-rule="evenodd" clip-rule="evenodd" d="M13.8351 14.9796C14.3097 14.8478 15.1632 14.596 16.1932 14.3206C17.2185 14.0704 18.4651 13.6986 19.5351 13.2239C20.9112 12.6537 22.2529 12.0036 23.5532 11.2769C23.5563 11.2769 21.614 12.088 19.3711 12.7329C18.2376 13.0859 17.086 13.3016 16.0136 13.4632C14.9553 13.6452 14.061 13.8382 13.5668 13.977C12.6419 14.2595 7.12152 15.4974 4.11697 20.3454C3.50194 21.461 3.07518 22.622 2.77002 23.7328C3.16751 24.2945 3.60314 24.8281 4.07382 25.33C4.29583 23.9572 4.68571 22.4376 5.38468 21.042C5.90793 20.0003 6.62651 19.0675 7.48708 18.3968C8.43159 17.5958 9.30001 16.9839 10.1684 16.4874C11.8817 15.5115 13.3652 15.12 13.8351 14.9796V14.9796Z" fill="#858585"/> </svg> </a> </div> <div class="eb-header__top-column eb-header__top-column--center"> <ul class="eb-header__nav-list eb-header__nav-list--left"> <li class="eb-header__nav-item"> <a href="/news/" class="eb-header__nav-link">News</a> </li> <li class="eb-header__nav-item"><a href="/opinion/" class="eb-header__nav-link">Opinion</a></li> <li class="eb-header__nav-item"><a href="/podcasts/" class="eb-header__nav-link">Podcasts</a></li> <li class="eb-header__nav-item"><a href="/videos/" class="eb-header__nav-link">Videos</a></li> <li class="eb-header__nav-item"><a href="/eb-studio/" class="eb-header__nav-link">EB Studio</a></li> <li class="eb-header__nav-item hide-until-laptop"><a href="/press-releases/" class="eb-header__nav-link">Press Releases</a></li> <li class="eb-header__nav-item hide-until-laptop"> <a href="/events/" class="eb-header__nav-link">Events</a> </li> <li class="eb-header__nav-item hide-until-laptop"><a href="/jobs/" class="eb-header__nav-link">Jobs</a></li> <li class="eb-header__nav-item hide-until-laptop"><a href="/research/" class="eb-header__nav-link">Research</a></li> </ul> <div class="eb-header__story-header"> <div class="eb-header__story-progress"> <div id="ebHeaderStoryProgressBar" class="eb-header__story-progress-bar"></div> </div> <h5 id="ebHeaderStoryHeadline" class="eb-header__story-headline"></h5> </div> </div> <div class="eb-header__top-column eb-header__top-column--right"> <div class="eb-header__top-link eb-header__top-link--cta"> <a href="/accounts/signup-options/" class="eb-button eb-button--medium eb-button--primary">Subscribe</a> </div> <a href="/accounts/login/" class="eb-header__top-link eb-header__top-link--account" title="Sign in or sign up"> <span class="eb-header__top-link-label ">Sign in</span> <svg xmlns="http://www.w3.org/2000/svg" class="eb-icon eb-icon--user " width="20" height="20" viewBox="0 0 20 20"> <path d="M9.5 11c-3.033 0-5.5-2.467-5.5-5.5s2.467-5.5 5.5-5.5 5.5 2.467 5.5 5.5-2.467 5.5-5.5 5.5zM9.5 1c-2.481 0-4.5 2.019-4.5 4.5s2.019 4.5 4.5 4.5c2.481 0 4.5-2.019 4.5-4.5s-2.019-4.5-4.5-4.5z" fill="#000000"></path> <path d="M17.5 20h-16c-0.827 0-1.5-0.673-1.5-1.5 0-0.068 0.014-1.685 1.225-3.3 0.705-0.94 1.67-1.687 2.869-2.219 1.464-0.651 3.283-0.981 5.406-0.981s3.942 0.33 5.406 0.981c1.199 0.533 2.164 1.279 2.869 2.219 1.211 1.615 1.225 3.232 1.225 3.3 0 0.827-0.673 1.5-1.5 1.5zM9.5 13c-3.487 0-6.060 0.953-7.441 2.756-1.035 1.351-1.058 2.732-1.059 2.746 0 0.274 0.224 0.498 0.5 0.498h16c0.276 0 0.5-0.224 0.5-0.5-0-0.012-0.023-1.393-1.059-2.744-1.382-1.803-3.955-2.756-7.441-2.756z" fill="#000000"></path> </svg> </a> </div> </div> </div> </div> </header> <div class="eb-header__drawer" data-eb-header-drawer="true" role="navigation" aria-hidden="true" tabindex="-1" id="eb-header-drawer"> <div class="eb-header__drawer-inner"> <div class="eb-header__drawer-tools"> <button type="button" class="eb-header__drawer-tools-close" data-eb-component="eb-toggle" data-eb-toggle-target="#eb-header-drawer" title="Close menu" aria-controls="eb-header-drawer" aria-expanded="false" tabindex="-1"> <span class="eb-header__visually-hidden">Close menu</span> <svg xmlns="http://www.w3.org/2000/svg" width="24" height="24" viewBox="0 0 24 24" class="eb-icon eb-icon-x "><path fill-rule="evenodd" d="M5.72 5.72a.75.75 0 011.06 0L12 10.94l5.22-5.22a.75.75 0 111.06 1.06L13.06 12l5.22 5.22a.75.75 0 11-1.06 1.06L12 13.06l-5.22 5.22a.75.75 0 01-1.06-1.06L10.94 12 5.72 6.78a.75.75 0 010-1.06z"/></svg> </button> <a class="eb-header__drawer-tools-logo" href="/" tabindex="-1"> <img src="https://d11qvh2fgoiqjh.cloudfront.net/static/assets/img/eco-business-logo.cf191c09fb92.svg" alt="Eco-Business"> <span class="eb-header__visually-hidden">Eco-Business</span> </a> <p class="eb-header__drawer-current-edition">International Edition</p> </div> <div class="eb-header__drawer-subscribe"> <a class="eb-button eb-button--medium eb-button--primary" href="/accounts/signup-options/">Subscribe</a> </div> <div class="eb-header__drawer-search"> <form class="eb-header__drawer-search-form" role="search" method="get" action="/search/" id="js-eb-header__drawer-search"> <input type="hidden" name="cx" value="005424745066355598867:kyqeergnzii"> <input type="hidden" name="cof" value="FORID:10"> <input type="hidden" name="ie" value="UTF-8"> <input type="text" class="eb-header__drawer-search-term" name="q" automcomplete="off" placeholder="Search Eco-Business"> <label class="eb-header__visually-hidden" for="q"> Search Eco-Business </label> <button class="eb-header__drawer-search-submit" for="submit-google-search" type="submit"> <span class="eb-header__visually-hidden">Search</span> <svg xmlns="http://www.w3.org/2000/svg" width="16" height="16" viewBox="0 0 16 16" class="eb-icon eb-icon-search "><path fill-rule="evenodd" d="M11.5 7a4.499 4.499 0 11-8.998 0A4.499 4.499 0 0111.5 7zm-.82 4.74a6 6 0 111.06-1.06l3.04 3.04a.75.75 0 11-1.06 1.06l-3.04-3.04z"/></svg> </button> </form> </div> <nav class="eb-header__drawer-menu eb-header__drawer-menu--primary eb-header__drawer-menu--border"> <form id="js-main-menu-languagesForm" action="/i18n/setlang/" method="post"> <input type="hidden" name="csrfmiddlewaretoken" value="ij2Fc3NYzYrBU4pmgEbaceSJ221hiKufX5lmDNFI7KhjCdROalLMHxnXWEAWks6R"> <input name="next" type="hidden" value="/news/consumers-dial-back-spending-on-sustainable-brands-amid-economic-pessimism/" /> <input name="language" type="hidden" value="" /> <ul class="eb-header__drawer-menu-list"> <li class="eb-header__drawer-menu-item eb-header__drawer-menu-item--heading">Language</li> <li class="eb-header__drawer-menu-item"> <a class="eb-header__drawer-menu-link eb-header__drawer-menu-link--selected" data-languagecode="en" href="#" >English</a> </li> <li class="eb-header__drawer-menu-item"> <a class="eb-header__drawer-menu-link " data-languagecode="zh-hans" href="#" >简体中文</a> </li> <li class="eb-header__drawer-menu-item"> <a class="eb-header__drawer-menu-link " data-languagecode="id" href="#" >Bahasa Indonesia</a> </li> <li class="eb-header__drawer-menu-item"> <a class="eb-header__drawer-menu-link " data-languagecode="ms" href="#" >Bahasa Malaysia</a> </li> </ul> </form> <form id="js-main-menu-editionForm" action="/setedition/" method="post"> <input type="hidden" name="csrfmiddlewaretoken" value="ij2Fc3NYzYrBU4pmgEbaceSJ221hiKufX5lmDNFI7KhjCdROalLMHxnXWEAWks6R"> <input name="next" type="hidden" value="" /> <input name="region" type="hidden" value="" /> <ul class="eb-header__drawer-menu-list"> <li class="eb-header__drawer-menu-item eb-header__drawer-menu-item--heading">Edition</li> <li class="eb-header__drawer-menu-item"><a href="/" data-region="International" class="eb-header__drawer-menu-link">International</a></li> <li class="eb-header__drawer-menu-item"><a href="/asia-pacific/" data-region="Asia Pacific" class="eb-header__drawer-menu-link">Asia Pacific</a></li> <li class="eb-header__drawer-menu-item"><a href="/china/" data-region="China" class="eb-header__drawer-menu-link">China</a></li> <li class="eb-header__drawer-menu-item"><a href="/usa/" data-region="USA" class="eb-header__drawer-menu-link">USA</a></li> <li class="eb-header__drawer-menu-item"><a href="/europe/" data-region="Europe" class="eb-header__drawer-menu-link">Europe</a></li> </ul> </form> <ul class="eb-header__drawer-menu-list"> <li class="eb-header__drawer-menu-item eb-header__drawer-menu-item--heading">Sections</li> <li class="eb-header__drawer-menu-item"> <a class="eb-header__drawer-menu-link" href="/" tabindex="-1">Home</a> </li> <li class="eb-header__drawer-menu-item"> <div class="eb-header__drawer-menu-toggle-wrapper"> <a class="eb-header__drawer-menu-link" href="/news/">News</a> <button class="eb-header__drawer-menu-toggle" aria-controls="eb-header-drawer-child-1" aria-expanded="false" tabindex="-1"> <span class="eb-normalise-visually-hidden">Show more News</span> <svg xmlns="http://www.w3.org/2000/svg" class="eb-icon eb-icon-chevron-down " width="24" height="24" viewBox="0 0 24 24"><path fill-rule="evenodd" d="M5.22 8.72a.75.75 0 000 1.06l6.25 6.25a.75.75 0 001.06 0l6.25-6.25a.75.75 0 00-1.06-1.06L12 14.44 6.28 8.72a.75.75 0 00-1.06 0z"/></svg> </button> </div> <ul class="eb-header__drawer-menu-list eb-header__drawer-menu-list--child" id="eb-header-drawer-child-1" aria-hidden="true"> <li class="eb-header__drawer-menu-item"> <a class="eb-header__drawer-menu-link eb-header__drawer-menu-link--child" href="/news/industryspotlight/">Industry Spotlight</a> </li> <li class="eb-header__drawer-menu-item"> <a class="eb-header__drawer-menu-link eb-header__drawer-menu-link--child" href="/news/featureseries/">Feature Series</a> </li> <li class="eb-header__drawer-menu-item"> <a class="eb-header__drawer-menu-link eb-header__drawer-menu-link--child" href="/news/specialreport/">Special Reports</a> </li> <li class="eb-header__drawer-menu-item"> <a class="eb-header__drawer-menu-link eb-header__drawer-menu-link--child" href="/tags/">A-Z Tags</a> </li> </ul> </li> <li class="eb-header__drawer-menu-item"> <a class="eb-header__drawer-menu-link" href="/opinion/">Opinion</a> </li> <li class="eb-header__drawer-menu-item"> <a class="eb-header__drawer-menu-link" href="/podcasts/">Podcasts</a> </li> <li class="eb-header__drawer-menu-item"> <a class="eb-header__drawer-menu-link" href="/videos/">Videos</a> </li> <li class="eb-header__drawer-menu-item"> <div class="eb-header__drawer-menu-toggle-wrapper"> <a class="eb-header__drawer-menu-link" href="/about/">About Us</a> <button class="eb-header__drawer-menu-toggle" aria-controls="eb-header-drawer-child-2" aria-expanded="false" tabindex="-1"> <span class="eb-normalise-visually-hidden">Show more About us</span> <svg xmlns="http://www.w3.org/2000/svg" class="eb-icon eb-icon-chevron-down " width="24" height="24" viewBox="0 0 24 24"><path fill-rule="evenodd" d="M5.22 8.72a.75.75 0 000 1.06l6.25 6.25a.75.75 0 001.06 0l6.25-6.25a.75.75 0 00-1.06-1.06L12 14.44 6.28 8.72a.75.75 0 00-1.06 0z"/></svg> </button> </div> <ul class="eb-header__drawer-menu-list eb-header__drawer-menu-list--child" id="eb-header-drawer-child-2" aria-hidden="true"> <li class="eb-header__drawer-menu-item"><a class="eb-header__drawer-menu-link eb-header__drawer-menu-link--child" href="/about/team/">Our Team</a></li> <li class="eb-header__drawer-menu-item"><a class="eb-header__drawer-menu-link eb-header__drawer-menu-link--child" href="/about/join-us/">Join Us</a></li> <li class="eb-header__drawer-menu-item"><a class="eb-header__drawer-menu-link eb-header__drawer-menu-link--child" href="/about/advisoryboard/">Advisory Board</a></li> <li class="eb-header__drawer-menu-item"><a class="eb-header__drawer-menu-link eb-header__drawer-menu-link--child" href="/about/contributors/">Contributors</a></li> <li class="eb-header__drawer-menu-item"><a class="eb-header__drawer-menu-link eb-header__drawer-menu-link--child" href="/about/contact/">Contact Us</a></li> </ul> </li> <li class="eb-header__drawer-menu-item"> <a class="eb-header__drawer-menu-link" href="/eb-studio/">EB Studio</a> </li> <li class="eb-header__drawer-menu-item"> <a class="eb-header__drawer-menu-link" href="/press-releases/">Press Releases</a> </li> <li class="eb-header__drawer-menu-item"> <a class="eb-header__drawer-menu-link" href="/events/">Events</a> </li> <li class="eb-header__drawer-menu-item"> <a class="eb-header__drawer-menu-link" href="/jobs/">Jobs</a> </li> <li class="eb-header__drawer-menu-item"> <a class="eb-header__drawer-menu-link" href="/intelligence/">Intelligence</a> </li> <li class="eb-header__drawer-menu-item"> <div class="eb-header__drawer-menu-toggle-wrapper"> <a class="eb-header__drawer-menu-link" href="/category/">Topics</a> <button class="eb-header__drawer-menu-toggle" aria-controls="eb-header-drawer-child-3" aria-expanded="false" tabindex="-1"> <span class="eb-normalise-visually-hidden">Show more Topics</span> <svg xmlns="http://www.w3.org/2000/svg" class="eb-icon eb-icon-chevron-down " width="24" height="24" viewBox="0 0 24 24"><path fill-rule="evenodd" d="M5.22 8.72a.75.75 0 000 1.06l6.25 6.25a.75.75 0 001.06 0l6.25-6.25a.75.75 0 00-1.06-1.06L12 14.44 6.28 8.72a.75.75 0 00-1.06 0z"/></svg> </button> </div> <ul class="eb-header__drawer-menu-list eb-header__drawer-menu-list--child" id="eb-header-drawer-child-3" aria-hidden="true"> <li class="eb-header__drawer-menu-item"> <a class="eb-header__drawer-menu-link eb-header__drawer-menu-link--child" href="/category/carbon-climate/"> Carbon & Climate </a> </li> <li class="eb-header__drawer-menu-item"> <a class="eb-header__drawer-menu-link eb-header__drawer-menu-link--child" href="/category/csr/"> CSR </a> </li> <li class="eb-header__drawer-menu-item"> <a class="eb-header__drawer-menu-link eb-header__drawer-menu-link--child" href="/category/cities/"> Cities </a> </li> <li class="eb-header__drawer-menu-item"> <a class="eb-header__drawer-menu-link eb-header__drawer-menu-link--child" href="/category/energy/"> Energy </a> </li> <li class="eb-header__drawer-menu-item"> <a class="eb-header__drawer-menu-link eb-header__drawer-menu-link--child" href="/category/food-agriculture/"> Food & Agriculture </a> </li> <li class="eb-header__drawer-menu-item"> <a class="eb-header__drawer-menu-link eb-header__drawer-menu-link--child" href="/category/green-buildings/"> Green Buildings </a> </li> <li class="eb-header__drawer-menu-item"> <a class="eb-header__drawer-menu-link eb-header__drawer-menu-link--child" href="/category/lifestyle/"> Lifestyle </a> </li> <li class="eb-header__drawer-menu-item"> <a class="eb-header__drawer-menu-link eb-header__drawer-menu-link--child" href="/category/manufacturing/"> Manufacturing </a> </li> <li class="eb-header__drawer-menu-item"> <a class="eb-header__drawer-menu-link eb-header__drawer-menu-link--child" href="/category/policy-finance/"> Policy & Finance </a> </li> <li class="eb-header__drawer-menu-item"> <a class="eb-header__drawer-menu-link eb-header__drawer-menu-link--child" href="/category/transport-logistics/"> Transport </a> </li> <li class="eb-header__drawer-menu-item"> <a class="eb-header__drawer-menu-link eb-header__drawer-menu-link--child" href="/category/waste-management/"> Waste </a> </li> <li class="eb-header__drawer-menu-item"> <a class="eb-header__drawer-menu-link eb-header__drawer-menu-link--child" href="/category/water/"> Water </a> </li> </ul> </li> <li class="eb-header__drawer-menu-item"> <div class="eb-header__drawer-menu-toggle-wrapper"> <a class="eb-header__drawer-menu-link" href="/sustainable-development-goals/">Sustainable Development Goals</a> <button class="eb-header__drawer-menu-toggle" aria-controls="eb-header-drawer-child-4" aria-expanded="false" tabindex="-1"> <span class="eb-normalise-visually-hidden">Show more SDGs</span> <svg xmlns="http://www.w3.org/2000/svg" class="eb-icon eb-icon-chevron-down " width="24" height="24" viewBox="0 0 24 24"><path fill-rule="evenodd" d="M5.22 8.72a.75.75 0 000 1.06l6.25 6.25a.75.75 0 001.06 0l6.25-6.25a.75.75 0 00-1.06-1.06L12 14.44 6.28 8.72a.75.75 0 00-1.06 0z"/></svg> </button> </div> <ul class="eb-header__drawer-menu-list eb-header__drawer-menu-list--child" id="eb-header-drawer-child-4" aria-hidden="true"> <li class="eb-header__drawer-menu-item"> <a class="eb-header__drawer-menu-link eb-header__drawer-menu-link--child" href="/sustainable-development-goals/no-poverty/"> 1. Poverty </a> </li> <li class="eb-header__drawer-menu-item"> <a class="eb-header__drawer-menu-link eb-header__drawer-menu-link--child" href="/sustainable-development-goals/zero-hunger/"> 2. Hunger </a> </li> <li class="eb-header__drawer-menu-item"> <a class="eb-header__drawer-menu-link eb-header__drawer-menu-link--child" href="/sustainable-development-goals/good-health-and-well-being/"> 3. Health </a> </li> <li class="eb-header__drawer-menu-item"> <a class="eb-header__drawer-menu-link eb-header__drawer-menu-link--child" href="/sustainable-development-goals/quality-education/"> 4. Education </a> </li> <li class="eb-header__drawer-menu-item"> <a class="eb-header__drawer-menu-link eb-header__drawer-menu-link--child" href="/sustainable-development-goals/gender-equality/"> 5. Gender equality </a> </li> <li class="eb-header__drawer-menu-item"> <a class="eb-header__drawer-menu-link eb-header__drawer-menu-link--child" href="/sustainable-development-goals/clean-water-and-sanitation/"> 6. Water </a> </li> <li class="eb-header__drawer-menu-item"> <a class="eb-header__drawer-menu-link eb-header__drawer-menu-link--child" href="/sustainable-development-goals/affordable-and-clean-energy/"> 7. Energy </a> </li> <li class="eb-header__drawer-menu-item"> <a class="eb-header__drawer-menu-link eb-header__drawer-menu-link--child" href="/sustainable-development-goals/decent-work-and-economic-growth/"> 8. Economic growth </a> </li> <li class="eb-header__drawer-menu-item"> <a class="eb-header__drawer-menu-link eb-header__drawer-menu-link--child" href="/sustainable-development-goals/industry-innovation-and-infrastructure/"> 9. Infrastructure </a> </li> <li class="eb-header__drawer-menu-item"> <a class="eb-header__drawer-menu-link eb-header__drawer-menu-link--child" href="/sustainable-development-goals/reduced-inequalities/"> 10. Inequality </a> </li> <li class="eb-header__drawer-menu-item"> <a class="eb-header__drawer-menu-link eb-header__drawer-menu-link--child" href="/sustainable-development-goals/sustainable-cities-and-communities/"> 11. Cities </a> </li> <li class="eb-header__drawer-menu-item"> <a class="eb-header__drawer-menu-link eb-header__drawer-menu-link--child" href="/sustainable-development-goals/responsible-consumption-and-production/"> 12. Consumption </a> </li> <li class="eb-header__drawer-menu-item"> <a class="eb-header__drawer-menu-link eb-header__drawer-menu-link--child" href="/sustainable-development-goals/climate-action/"> 13. Climate </a> </li> <li class="eb-header__drawer-menu-item"> <a class="eb-header__drawer-menu-link eb-header__drawer-menu-link--child" href="/sustainable-development-goals/oceans/"> 14. Oceans </a> </li> <li class="eb-header__drawer-menu-item"> <a class="eb-header__drawer-menu-link eb-header__drawer-menu-link--child" href="/sustainable-development-goals/life-land/"> 15. Biodiversity </a> </li> <li class="eb-header__drawer-menu-item"> <a class="eb-header__drawer-menu-link eb-header__drawer-menu-link--child" href="/sustainable-development-goals/peace-justice-and-strong-institutions/"> 16. Peace </a> </li> <li class="eb-header__drawer-menu-item"> <a class="eb-header__drawer-menu-link eb-header__drawer-menu-link--child" href="/sustainable-development-goals/partnerships-goals/"> 17. Partnerships </a> </li> </ul> </li> <li class="eb-header__drawer-menu-item"> <div class="eb-header__drawer-menu-toggle-wrapper"> <a class="eb-header__drawer-menu-link" href="/region/">Regions</a> <button class="eb-header__drawer-menu-toggle" aria-controls="eb-header-drawer-child-5" aria-expanded="false" tabindex="-1"> <span class="eb-normalise-visually-hidden">Show more Regions</span> <svg xmlns="http://www.w3.org/2000/svg" class="eb-icon eb-icon-chevron-down " width="24" height="24" viewBox="0 0 24 24"><path fill-rule="evenodd" d="M5.22 8.72a.75.75 0 000 1.06l6.25 6.25a.75.75 0 001.06 0l6.25-6.25a.75.75 0 00-1.06-1.06L12 14.44 6.28 8.72a.75.75 0 00-1.06 0z"/></svg> </button> </div> <ul class="eb-header__drawer-menu-list eb-header__drawer-menu-list--child" id="eb-header-drawer-child-5" aria-hidden="true"> <li class="eb-header__drawer-menu-item"> <a class="eb-header__drawer-menu-link eb-header__drawer-menu-link--child" href="/region/australia/"> Australia </a> </li> <li class="eb-header__drawer-menu-item"> <a class="eb-header__drawer-menu-link eb-header__drawer-menu-link--child" href="/region/china/"> China </a> </li> <li class="eb-header__drawer-menu-item"> <a class="eb-header__drawer-menu-link eb-header__drawer-menu-link--child" href="/region/europe/"> Europe </a> </li> <li class="eb-header__drawer-menu-item"> <a class="eb-header__drawer-menu-link eb-header__drawer-menu-link--child" href="/region/hong-kong/"> Hong Kong </a> </li> <li class="eb-header__drawer-menu-item"> <a class="eb-header__drawer-menu-link eb-header__drawer-menu-link--child" href="/region/india/"> India </a> </li> <li class="eb-header__drawer-menu-item"> <a class="eb-header__drawer-menu-link eb-header__drawer-menu-link--child" href="/region/indonesia/"> Indonesia </a> </li> <li class="eb-header__drawer-menu-item"> <a class="eb-header__drawer-menu-link eb-header__drawer-menu-link--child" href="/region/japan/"> Japan </a> </li> <li class="eb-header__drawer-menu-item"> <a class="eb-header__drawer-menu-link eb-header__drawer-menu-link--child" href="/region/malaysia/"> Malaysia </a> </li> <li class="eb-header__drawer-menu-item"> <a class="eb-header__drawer-menu-link eb-header__drawer-menu-link--child" href="/region/philippines/"> Philippines </a> </li> <li class="eb-header__drawer-menu-item"> <a class="eb-header__drawer-menu-link eb-header__drawer-menu-link--child" href="/region/singapore/"> Singapore </a> </li> <li class="eb-header__drawer-menu-item"> <a class="eb-header__drawer-menu-link eb-header__drawer-menu-link--child" href="/region/thailand/"> Thailand </a> </li> </ul> </li> </ul> <ul class="eb-header__drawer-menu-list"> <li class="eb-header__drawer-menu-item eb-header__drawer-menu-item--heading">Subscribe</li> <li class="eb-header__drawer-menu-item"> <a class="eb-header__drawer-menu-link" href="/accounts/signup-options/">Eco-Business subscriptions</a> </li> <li class="eb-header__drawer-menu-item"> <a class="eb-header__drawer-menu-link" href="/newsletters/subscribe/">Newsletters</a> </li> <li class="eb-header__drawer-menu-item"><a class="eb-header__drawer-menu-link" href="/dashboard/eb-enterprise/">EB Enterprise</a></li> </ul> <ul class="eb-header__drawer-menu-list"> <li class="eb-header__drawer-menu-item eb-header__drawer-menu-item--heading">Follow Us</li> <li class="eb-header__drawer-menu-item"> <a target="_blank" rel="nofollow noopener" class="eb-header__drawer-menu-link" href="https://www.facebook.com/EcoBusinessMedia">Facebook</a> </li> <li class="eb-header__drawer-menu-item"> <a target="_blank" rel="nofollow noopener" class="eb-header__drawer-menu-link" href="https://twitter.com/ecobusinesscom">Twitter</a> </li> <li class="eb-header__drawer-menu-item"> <a target="_blank" rel="nofollow noopener" class="eb-header__drawer-menu-link" href="https://www.linkedin.com/company/eco-business/">Linkedin</a> </li> <li class="eb-header__drawer-menu-item"> <a target="_blank" rel="nofollow noopener" class="eb-header__drawer-menu-link" href="https://www.instagram.com/ecobusinesscom">Instagram</a> </li> <li class="eb-header__drawer-menu-item"> <a target="_blank" rel="nofollow noopener" class="eb-header__drawer-menu-link" href="https://t.me/ecobusinessnews">Telegram</a> </li> <li class="eb-header__drawer-menu-item"> <a target="_blank" rel="nofollow noopener" class="eb-header__drawer-menu-link" href="https://vimeo.com/ecobusinesscom">Vimeo</a> </li> <li class="eb-header__drawer-menu-item"> <a target="_blank" rel="nofollow noopener" class="eb-header__drawer-menu-link" href="https://www.youtube.com/channel/UCagZ0j4TiZ8l-eQ-i2KZlqA">YouTube</a> </li> <li class="eb-header__drawer-menu-item"> <a class="eb-header__drawer-menu-link" href="/feeds/">RSS</a> </li> <li class="eb-header__drawer-menu-item"> <div class="eb-header__drawer-menu-link eb-wechat"> <img loading="lazy" class="eb-wechat-logo lazyload" data-src="https://d11qvh2fgoiqjh.cloudfront.net/static/assets/img/social_media/wechat-light-en.848a23759ae3.svg" alt="WeChat"> <img loading="lazy" class="eb-wechat-qr-code lazyload" data-src="https://d11qvh2fgoiqjh.cloudfront.net/static/assets/img/social_media/wechat-qr-code.dd9603531f57.png" alt="WeChat"> </div> </li> </ul> <ul class="eb-header__drawer-menu-list"> <li class="eb-header__drawer-menu-item eb-header__drawer-menu-item--heading">EB Initiatives</li> <li class="eb-header__drawer-menu-item"><a class="eb-header__drawer-menu-link" href="https://ebimpact.org/">EB Impact<br></a></li> <li class="eb-header__drawer-menu-item"><a class="eb-header__drawer-menu-link" href="/southeastasia-clean-energy-transition/">Southeast Asia's Clean Energy Transition</a></li> <li class="eb-header__drawer-menu-item"><a class="eb-header__drawer-menu-link" href="/news/series/people/">People: Movers and shakers in sustainability</a></li> <li class="eb-header__drawer-menu-item"><a class="eb-header__drawer-menu-link" href="https://changingcourse.eco-business.com/">Changing Course</a></li> </ul> <ul class="eb-header__drawer-menu-list"> <li class="eb-header__drawer-menu-item eb-header__drawer-menu-item--heading">EB Events</li> <li class="eb-header__drawer-menu-item"> <a class="eb-header__drawer-menu-link" href="https://www.unlockingcapitalforsustainability.com/thailand/2024">Unlocking capital for sustainability 2024 - Thailand</a> </li> <li class="eb-header__drawer-menu-item"> <a class="eb-header__drawer-menu-link" href="https://events.eco-business.com/events/the-highlights-and-hurdles-of-cop29-and-beyond">COP29 and beyond: Highlights and hurdles</a> </li> <li class="eb-header__drawer-menu-item"> <a class="eb-header__drawer-menu-link" href="http://events.eco-business.com/events/orange-forum-2024-sustainable-futures-through-orange">Orange Forum 2024: Sustainable Futures through Orange</a> </li> <li class="eb-header__drawer-menu-item"> <a class="eb-header__drawer-menu-link" href="https://events.eco-business.com/#utm_source=eb&utm_medium=nav&utm_campaign=ebevents">All Eco–Business events →</a> </li> </ul> </nav> </div> </div> <div class="eb-messages"> </div> <div class="eb-page-container" id="page-container"> <article id="storyArticle" class="eb-article "> <div class="eb-article-grid"> <div class="eb-article__section "> <span class="eb-article__section__label"> <a class="eb-article__section--action" href="/news/">News</a> </span> <span class="eb-article__section__divider"></span> <span class="eb-article__section__label"> <a class="eb-article__section--action" href="/category/lifestyle/">Lifestyle</a> </span> </div> <div class="eb-article__headline-wrapper"> <h1 id="ebStoryHeadline" class="eb-article__headline" data-eb-story-headline="Consumers dial back spending on sustainable brands amid economic pessimism"> Consumers dial back spending on sustainable brands amid economic pessimism </h1> </div> <div class="eb-article__standfirst-wrapper"> <h2 class="eb-article__standfirst">A new study finds that across some of the major markets, spending priorities are shifting. Compared to their Western counterparts, Chinese consumers are becoming more sustainability-conscious, though they are far less likely now to pay more for green goods or consider the eco-credentials of products.</h2> </div> <div class="eb-article__media"> <figure class="eb-article__featured-image"> <img src="https://eco-business.imgix.net/ebmedia/fileuploads/Screenshot_2022-05-29_at_6.30.04_PM.png?ar=16%3A10&auto=format&fit=crop&ixlib=django-1.2.0&q=85&width=320" alt="Shoppers in Shanghai." srcset="https://eco-business.imgix.net/ebmedia/fileuploads/Screenshot_2022-05-29_at_6.30.04_PM.png?ar=16%3A10&auto=format&dpr=2&fit=crop&ixlib=django-1.2.0&q=45&width=320 640w, https://eco-business.imgix.net/ebmedia/fileuploads/Screenshot_2022-05-29_at_6.30.04_PM.png?ar=16%3A10&auto=format&fit=crop&ixlib=django-1.2.0&q=85&width=700 700w, https://eco-business.imgix.net/ebmedia/fileuploads/Screenshot_2022-05-29_at_6.30.04_PM.png?ar=16%3A10&auto=format&dpr=2&fit=crop&ixlib=django-1.2.0&q=45&width=480 960w, https://eco-business.imgix.net/ebmedia/fileuploads/Screenshot_2022-05-29_at_6.30.04_PM.png?ar=16%3A10&auto=format&dpr=2&fit=crop&ixlib=django-1.2.0&q=45&width=700 1400w, https://eco-business.imgix.net/ebmedia/fileuploads/Screenshot_2022-05-29_at_6.30.04_PM.png?ar=16%3A10&auto=format&dpr=2&fit=crop&ixlib=django-1.2.0&q=45&width=1100 2200w" sizes="(min-width: 1300px) 1100px, (min-width: 740px) 700px, 100vw"> <figcaption id="eb-article-featured-image-caption" class="eb-article__featured-image__caption"> Shoppers in Shanghai. Chinese consumers are increasingly concerned about the environmental and social conduct of the brands they buy, while sustainability-conscious shopping has plummeted in the United States. Image: <a href="https://flickr.com/photos/28432918@N04/" title="Go to Werner Boehm&rsquo;s photostream">Werner Boehm/Flickr</a> </figcaption> <button data-eb-component="eb-toggle" data-eb-toggle-target="#eb-article-featured-image-caption" class="eb-article__caption-button"><svg xmlns="http://www.w3.org/2000/svg" class="eb-icon eb-icon-device-camera " width="16" height="16" width="16" height="16" viewBox="0 0 16 16"><path fill-rule="evenodd" d="M15 3H7c0-.55-.45-1-1-1H2c-.55 0-1 .45-1 1-.55 0-1 .45-1 1v9c0 .55.45 1 1 1h14c.55 0 1-.45 1-1V4c0-.55-.45-1-1-1zM6 5H2V4h4v1zm4.5 7C8.56 12 7 10.44 7 8.5S8.56 5 10.5 5 14 6.56 14 8.5 12.44 12 10.5 12zM13 8.5c0 1.38-1.13 2.5-2.5 2.5S8 9.87 8 8.5 9.13 6 10.5 6 13 7.13 13 8.5z"/></svg> </button> </figure> </div> <div class="eb-article__social-share"> <div class="eb-share" id="eb-share"> <ul class="eb-share__items"> <li class="eb-share__item"> <a title="Share on Twitter" class="eb-share__item--action eb-share__item--twitter" href="https://twitter.com/intent/tweet?text=Consumers%20dial%20back%20spending%20on%20sustainable%20brands%20amid%20economic%20pessimism&url=https://eb.news/N9LC6YvHQHuA&via=ecobusinesscom"><svg xmlns="http://www.w3.org/2000/svg" class="eb-icon eb-icon-twitter " viewBox="0 0 20 20"> <path d="M17.316,6.246c0.008,0.162,0.011,0.326,0.011,0.488c0,4.99-3.797,10.742-10.74,10.742c-2.133,0-4.116-0.625-5.787-1.697 c0.296,0.035,0.596,0.053,0.9,0.053c1.77,0,3.397-0.604,4.688-1.615c-1.651-0.031-3.046-1.121-3.526-2.621 c0.23,0.043,0.467,0.066,0.71,0.066c0.345,0,0.679-0.045,0.995-0.131c-1.727-0.348-3.028-1.873-3.028-3.703c0-0.016,0-0.031,0-0.047 c0.509,0.283,1.092,0.453,1.71,0.473c-1.013-0.678-1.68-1.832-1.68-3.143c0-0.691,0.186-1.34,0.512-1.898 C3.942,5.498,6.725,7,9.862,7.158C9.798,6.881,9.765,6.594,9.765,6.297c0-2.084,1.689-3.773,3.774-3.773 c1.086,0,2.067,0.457,2.756,1.191c0.859-0.17,1.667-0.484,2.397-0.916c-0.282,0.881-0.881,1.621-1.66,2.088 c0.764-0.092,1.49-0.293,2.168-0.594C18.694,5.051,18.054,5.715,17.316,6.246z"/> </svg> </a> </li> <li class="eb-share__item"> <a title="Share on Facebook" class="eb-share__item--action eb-share__item--facebook" href="https://www.facebook.com/sharer.php?s=100&u=https://eb.news/N9LC6YvHQHuA"><svg xmlns="http://www.w3.org/2000/svg" class="eb-icon eb-icon-facebook " viewBox="0 0 20 20"> <path d="M17,1H3C1.9,1,1,1.9,1,3v14c0,1.101,0.9,2,2,2h7v-7H8V9.525h2V7.475c0-2.164,1.212-3.684,3.766-3.684l1.803,0.002v2.605 h-1.197C13.378,6.398,13,7.144,13,7.836v1.69h2.568L15,12h-2v7h4c1.1,0,2-0.899,2-2V3C19,1.9,18.1,1,17,1z"/> </svg> </a> </li> <li class="eb-share__item"> <a title="Share on LinkedIn" class="eb-share__item--action eb-share__item--linkedin" href="https://www.linkedin.com/shareArticle?mini=true&url=https://eb.news/N9LC6YvHQHuA&title=Consumers%20dial%20back%20spending%20on%20sustainable%20brands%20amid%20economic%20pessimism&summary="><svg xmlns="http://www.w3.org/2000/svg" class="eb-icon eb-icon-linkedin " viewBox="0 0 20 20"><path d="m5 3c0 1.062-.71 1.976-2.001 1.976-1.215 0-1.999-.862-1.999-1.924 0-1.09.76-2.052 2-2.052s1.976.91 2 2zm-4 16v-13h4v13z"/><path d="m7 10.444c0-1.545-.051-2.836-.102-3.951h3.594l.178 1.723h.076c.506-.811 1.746-2 3.822-2 2.532 0 4.432 1.695 4.432 5.342v7.442h-4v-6.861c0-1.594-.607-2.81-2-2.81-1.062 0-1.594.86-1.873 1.569-.102.254-.127.608-.127.963v7.139h-4z"/></svg> </a> </li> <li class="eb-share__item"> <a title="Share on Reddit" class="eb-share__item--action eb-share__item--reddit" href="https://www.reddit.com/submit?url=https://eb.news/N9LC6YvHQHuA"><svg xmlns="http://www.w3.org/2000/svg" class="eb-icon eb-icon-twitter " viewBox="0 0 172 172"> <g id="Page-1" stroke="none" stroke-width="1" fill="none" fill-rule="evenodd"> <g id="Reddit_Mark_OnWhite" transform="translate(-85.000000, -85.000000)" fill-rule="nonzero"> <g id="Artwork" transform="translate(85.400000, 85.400000)"> <g id="Group" transform="translate(0.000000, 0.000000)"> <circle id="reddit-circle" fill="#000000" cx="85.5" cy="85.5" r="85.5"></circle> <path d="M142.5,85.5 C142.5,78.6 136.9,73 130,73 C126.6,73 123.6,74.3 121.4,76.5 C112.9,70.4 101.1,66.4 88.1,65.9 L93.8,39.2 L112.3,43.1 C112.5,47.8 116.4,51.6 121.2,51.6 C126.1,51.6 130.1,47.6 130.1,42.7 C130.1,37.8 126.1,33.8 121.2,33.8 C117.7,33.8 114.7,35.8 113.3,38.8 L92.6,34.4 C92,34.3 91.4,34.4 90.9,34.7 C90.4,35 90.1,35.5 89.9,36.1 L83.6,65.9 C70.3,66.3 58.4,70.2 49.8,76.5 C47.6,74.4 44.5,73 41.2,73 C34.3,73 28.7,78.6 28.7,85.5 C28.7,90.6 31.7,94.9 36.1,96.9 C35.9,98.1 35.8,99.4 35.8,100.7 C35.8,119.9 58.1,135.4 85.7,135.4 C113.3,135.4 135.6,119.9 135.6,100.7 C135.6,99.4 135.5,98.2 135.3,97 C139.4,95 142.5,90.6 142.5,85.5 Z M57,94.4 C57,89.5 61,85.5 65.9,85.5 C70.8,85.5 74.8,89.5 74.8,94.4 C74.8,99.3 70.8,103.3 65.9,103.3 C61,103.3 57,99.3 57,94.4 Z M106.7,117.9 C100.6,124 89,124.4 85.6,124.4 C82.2,124.4 70.5,123.9 64.5,117.9 C63.6,117 63.6,115.5 64.5,114.6 C65.4,113.7 66.9,113.7 67.8,114.6 C71.6,118.4 79.8,119.8 85.7,119.8 C91.6,119.8 99.7,118.4 103.6,114.6 C104.5,113.7 106,113.7 106.9,114.6 C107.6,115.6 107.6,117 106.7,117.9 Z M105.1,103.3 C100.2,103.3 96.2,99.3 96.2,94.4 C96.2,89.5 100.2,85.5 105.1,85.5 C110,85.5 114,89.5 114,94.4 C114,99.3 110,103.3 105.1,103.3 Z" id="reddit-robot" fill="#FFFFFF"></path> </g> </g> </g> </g> </svg> </a> </li> <li class="eb-share__item"> <a title="Share on Flipboard" class="eb-share__item--action eb-share__item--flipboard" href="https://share.flipboard.com/bookmarklet/popout?url=https://eb.news/N9LC6YvHQHuA&title=Consumers%20dial%20back%20spending%20on%20sustainable%20brands%20amid%20economic%20pessimism"><svg xmlns="http://www.w3.org/2000/svg" class="eb-icon eb-icon-flipboard " viewBox="0 0 24 24"><path d="M0,0 L0,24 L24,24 L24,0 L0,0 Z M19.2,9.6 L14.4,9.6 L14.4,14.4 L9.6,14.4 L9.6,19.2 L4.8,19.2 L4.8,4.8 L19.2,4.8 L19.2,9.6 Z"/></svg> </a> </li> <li title="Copy short URL" class="eb-share__item"> <a class="eb-share__item--action eb-share__item--link" href="#" title="Toggle shortlink URL" aria-controls="eb-share-shortlink" aria-label="Toggle search" aria-expanded="false"><svg xmlns="http://www.w3.org/2000/svg" class="eb-icon eb-icon-link " width="24" height="24" viewBox="0 0 24 24"><path d="M14.78 3.653a3.936 3.936 0 115.567 5.567l-3.627 3.627a3.936 3.936 0 01-5.88-.353.75.75 0 00-1.18.928 5.436 5.436 0 008.12.486l3.628-3.628a5.436 5.436 0 10-7.688-7.688l-3 3a.75.75 0 001.06 1.061l3-3z"/><path d="M7.28 11.153a3.936 3.936 0 015.88.353.75.75 0 001.18-.928 5.436 5.436 0 00-8.12-.486L2.592 13.72a5.436 5.436 0 107.688 7.688l3-3a.75.75 0 10-1.06-1.06l-3 3a3.936 3.936 0 01-5.567-5.568l3.627-3.627z"/></svg> </a> </li> <div class="eb-share__shortlink" id="eb-share-shortlink" data-eb-share-shortlink="true" aria-hidden="true"> <div class="eb-share__shortlink-url" data-short-link="https://eb.news/N9LC6YvHQHuA">https://eb.news/N9LC6YvHQHuA</div> <button class="eb-share__shortlink-copy"> <span class="eb-normalise-visually-hidden">Copy</span> <svg xmlns="http://www.w3.org/2000/svg" width="16" height="16" viewBox="0 0 16 16" class="eb-icon eb-icon-search "><path fill-rule="evenodd" d="M5.75 1a.75.75 0 00-.75.75v3c0 .414.336.75.75.75h4.5a.75.75 0 00.75-.75v-3a.75.75 0 00-.75-.75h-4.5zm.75 3V2.5h3V4h-3zm-2.874-.467a.75.75 0 00-.752-1.298A1.75 1.75 0 002 3.75v9.5c0 .966.784 1.75 1.75 1.75h8.5A1.75 1.75 0 0014 13.25v-9.5a1.75 1.75 0 00-.874-1.515.75.75 0 10-.752 1.298.25.25 0 01.126.217v9.5a.25.25 0 01-.25.25h-8.5a.25.25 0 01-.25-.25v-9.5a.25.25 0 01.126-.217z"/></svg> </button> </div> </ul> </div> </div> <div class="eb-article__meta"> <div class="eb-article__byline"> <div class="eb-article__byline__author"> <div class="eb-article__byline__author-name"> By <a class="author-link" href="/about/profile/7706/">Robin Hicks</a> </div> </div> <div class="eb-article__meta__time"> 4 minute read <span class="eb-article__meta__divider"></span> <time class="eb-article__byline__publish-date" datetime="May 31, 2022, 9:06 a.m.">May 31, 2022</time> </div> </div> <div class="eb-article__translation-options"><div class="eb-article__translation-option"><button data-language-code="zh-hans" href="#" class="eb-button eb-button--primary-inverse eb-button--small eb-button--story-lang-switch ">阅读中文版</button></div></div> </div> <div class="eb-article__body"> <section class="eb-article__body-content"> <div class="subscriber_wall__lede"> <p>Inflation and economic pessimism may be affecting the willingness of consumers to consider sustainability when shopping or to pay more for environmentally and socially conscious brands.</p> <div class="subscriber_wall__second-paragraph-overlay"></div> </div> <div class="subscriber_wall" id="js-subscriberWall"> <div class="subscriber_wall__login"> Already subscribed? <a href="/accounts/login/?next=/news/consumers-dial-back-spending-on-sustainable-brands-amid-economic-pessimism/&sw-login=true">Sign in</a> </div> <div class="subscriber_wall__subscribe"> <h3 class="subscriber_wall__subscribe-title">To continue reading, subscribe to Eco‑Business.</h3> <h4 class="subscriber_wall__subscribe-sub-title">There's something for everyone. We offer a range of subscription plans.</h4> <div class="subscriber_wall__cta"> <a class="eb-button eb-button--large eb-button--primary" href="/accounts/signup-options/?prev=/news/consumers-dial-back-spending-on-sustainable-brands-amid-economic-pessimism/&sw-signup=true">Subscribe now → </a> </div> <ul class="subscriber_wall__feature_list"> <li class="subscriber_wall__feature_list_item">Access our stories and receive our Insights Weekly newsletter with the free EB Member plan.</li> <li class="subscriber_wall__feature_list_item">Unlock unlimited access to our content and archive with EB Circle.</li> <li class="subscriber_wall__feature_list_item">Publish your content with EB Premium.</li> </ul> </div> </div> <div class="subscriber-wall"><p>A six-country <a href="https://www.stifel.com/Newsletters/InvestmentBanking/BAL/Marketing/StifelSays/2022/2022%20Stifel%20Sustainability%20Survey.pdf">survey</a> by financial advisory firm Stifel Financial found that the propensity among consumers to pay a premium for sustainability has dropped over the past year in China, the United States, United Kingdom, and France, while the desire to pay more for green foods is flat in Italy and Germany, as consumers prioritise perceived value and lower prices over eco-credentials.</p><p>The report’s authors attribute the decline in conscious consumerism with rising inflation, as food and energy prices hit record highs driven by the Russian invasion of Ukraine.</p><p>“With inflation, we are being asked to pay more for everything. This is testing the resolve of consumers to pay a premium for sustainability,” said Jim Duffy, managing director and sports and lifestyle brands analyst at Stifel Financial.</p><p>Even as the global economy recovers from a historic recession brought on by the Covid-19 pandemic, concerns are now being raised about the next downturn, with warnings coming from leaders that global inflationary pressures will remain high for the next few years. According to <a href="https://www.cnbc.com/2022/05/11/asia-markets-china-us-inflation-data-currencies-oil.html">latest April data</a>, China’s producer price index rose 8 per cent year-on-year, higher than expectations. </p><p>Chinese consumers are much less likely to pay more for sustainable goods than their Western counterparts, according to the online survey of 11,498 of people aged 18-55, conducted in April 2022.<strong> </strong>Only 18 per cent of Chinese consumers would pay more than 10 per cent more for green brands, compared to 26 per cent of US consumers.</p><div class="story-image"><img alt="Four in six markets report less willingness to pay more for leading sustainability practices than this time a year ago." class="lazyload" data-src="https://eco-business.imgix.net/ebmedia/fileuploads/Screenshot_2022-05-29_at_3.02.50_PM.png?auto=format&dpr=2&fit=max&ixlib=django-1.2.0&q=45&w=680" loading="lazy" src="https://eco-business.imgix.net/ebmedia/fileuploads/Screenshot_2022-05-29_at_3.02.50_PM.png?auto=format&dpr=2&fit=max&ixlib=django-1.2.0&q=45&w=680"/> <p class="caption">Chinse consumers are the least likely to pay more for sustainability. Four in six markets report less willingness to pay more for leading sustainability practices than a year ago. No arrow indicates no change year on year. Source: Stifel Financial</p> </div><p>Chinese consumers are also the least likely of the countries surveyed to consider renting goods instead of buying, or buying second-hand products, and are also the least interested in finding out about the sustainability credentials of their purchases. More than half (51 per cent) of Chinese respondents said they do not often look for information about a brand’s sustainability practices when shopping, compared to 28 per cent of American consumers.</p><p>But consumers in the world’s second largest economy have shown the fastest growing appetite for sustainability and sustainable brands over the past year, as consumers in other countries have become less eco-conscious.</p><p>China consumers are the most likely to care more about the sustainability of the brands they buy than a year ago, show the greatest desire to lead sustainable daily lives, and are more willing (61 per cent) to boycott brands they deem unethical or unsustainable than British (45 per cent), American (41 per cent) or even French consumers (56 per cent).</p><blockquote> <h2 class="quote">“</h2> <p>With inflation, we are being asked to pay more for everything. This is testing the resolve of consumers to pay a premium for sustainability.</p> <p class="quote-credit">Jim Duffy, managing director, sports and lifestyle brands analyst, Stifel Financial</p> </blockquote><p>Chinese consumers are also far less cynical about corporate sustainability efforts, with nearly half saying that companies are becoming more sincere about their sustainability commitments; in contrast, this does not exceed one in three in Italy, Germany, France, or the US.</p><p>Consumers from China increasingly expect the brands they purchase to value sustainability, and increasingly believe that brands should protect the environment and value human rights. By contrast, consumer interest in sustainability has slumped in the US, which the report’s authors attribute to rising price inflation, driven by pent-up consumer demand after the Covid-19 pandemic and the Russian invasion. </p><div class="story-image"><img alt="How important is it to you that brands focus on the following?" class="lazyload" data-src="https://eco-business.imgix.net/ebmedia/fileuploads/Screenshot_2022-05-29_at_2.48.16_PM.png?auto=format&dpr=2&fit=max&ixlib=django-1.2.0&q=45&w=680" loading="lazy" src="https://eco-business.imgix.net/ebmedia/fileuploads/Screenshot_2022-05-29_at_2.48.16_PM.png?auto=format&dpr=2&fit=max&ixlib=django-1.2.0&q=45&w=680"/> <p class="caption">Blue shading indicates top six priorities and orange shading bottom 6 priorities in each market. No arrow indicates no change year on year. Source: Stifel Financial</p> </div><h4>American angst</h4><p>More than eight in 10 American consumers believe it is important for companies to act sustainably, but less than two-thirds (64 per cent) are now willing to pay more for sustainability-conscious brands — down from 67 per cent last year. The US is also the only country in the survey where consumers said they would pay less attention to a brand’s sustainability credentials while shopping. Sentiment towards sustainability fell across 16 indicators in the US, whereas it rose across seven indicators in China.</p><p>Overall, ethical business practices, such as giving workers fair pay and benefits and paying taxes, were considered more important to consumers in the countries studied than environmental issues, such as achieving carbon neutrality or publicly advocating for environmental issues. </p><div class="story-image"> <p>In February, <a href="/news/young-people-in-developing-nations-are-more-green-conscious-than-their-rich-world-peers/">a study by Credit Suisse</a> found that young people in developing countries are more concerned about the plight of the planet than their peers in rich countries. It also found a greater willingness to switch to a more sustainable lifestyle among young consumers in poorer nations than their wealthier peers in France, Germany and the US.</p> </div></div> </section> <div class="eb-article__sub-meta"><div class="eb-article__meta-categories"><h3 class="eb-container__header__title"><span class="eb-container__title__text">Related to this story</span></h3><h5 class="eb-article__meta-categories__title">Topics</h5><ul class="eb-article__meta-categories__list"><li class="eb-article__meta-categories__list-item"><a href="/category/carbon-climate/" class="eb-article__meta-categories__link">Carbon & Climate</a></li><li class="eb-article__meta-categories__list-item"><a href="/category/csr/" class="eb-article__meta-categories__link">CSR</a></li><li class="eb-article__meta-categories__list-item"><a href="/category/lifestyle/" class="eb-article__meta-categories__link">Lifestyle</a></li><li class="eb-article__meta-categories__list-item"><a href="/category/manufacturing/" class="eb-article__meta-categories__link">Manufacturing</a></li><li class="eb-article__meta-categories__list-item"><a href="/category/policy-finance/" class="eb-article__meta-categories__link">Policy & Finance</a></li></ul><h5 class="eb-article__meta-categories__title">Regions</h5><ul class="eb-article__meta-categories__list"><li class="eb-article__meta-categories__list-item"><a href="/region/asia-pacific/" class="eb-article__meta-categories__link">Asia Pacific</a></li><li class="eb-article__meta-categories__list-item"><a href="/region/china/" class="eb-article__meta-categories__link">China</a></li><li class="eb-article__meta-categories__list-item"><a href="/region/europe/" class="eb-article__meta-categories__link">Europe</a></li><li class="eb-article__meta-categories__list-item"><a href="/region/united-kingdom/" class="eb-article__meta-categories__link">United Kingdom</a></li><li class="eb-article__meta-categories__list-item"><a href="/region/united-states/" class="eb-article__meta-categories__link">United States</a></li></ul><h5 class="eb-article__meta-categories__title">Tags</h5><ul class="eb-article__meta-categories__list"><li class="eb-article__meta-categories__list-item"><a href="/tags/consumer-products/" class="eb-article__meta-categories__link">consumer products</a></li><li class="eb-article__meta-categories__list-item"><a href="/tags/sustainable-development/" class="eb-article__meta-categories__link">sustainable development</a></li><li class="eb-article__meta-categories__list-item"><a href="/tags/human-rights/" class="eb-article__meta-categories__link">human rights</a></li><li class="eb-article__meta-categories__list-item"><a href="/tags/coronavirus/" class="eb-article__meta-categories__link">coronavirus</a></li><li class="eb-article__meta-categories__list-item"><a href="/tags/consumerism/" class="eb-article__meta-categories__link">consumerism</a></li><li class="eb-article__meta-categories__list-item"><a href="/tags/covid-19/" class="eb-article__meta-categories__link">Covid-19</a></li><li class="eb-article__meta-categories__list-item"><a href="/tags/sustainable-finance/" class="eb-article__meta-categories__link">sustainable finance</a></li><li class="eb-article__meta-categories__list-item"><a href="/tags/sustainable-lifestyle/" class="eb-article__meta-categories__link">sustainable lifestyle</a></li><li class="eb-article__meta-categories__list-item"><a href="/tags/global-warming/" class="eb-article__meta-categories__link">global warming</a></li></ul><h5 class="eb-article__meta-categories__title">SDGs</h5><ul class="eb-article__meta-categories__list"><li class="eb-article__meta-categories__list-item"><a href="/sustainable-development-goals/sustainable-cities-and-communities/" class="eb-article__meta-categories__link">11. Cities</a></li><li class="eb-article__meta-categories__list-item"><a href="/sustainable-development-goals/responsible-consumption-and-production/" class="eb-article__meta-categories__link">12. Consumption</a></li><li class="eb-article__meta-categories__list-item"><a href="/sustainable-development-goals/climate-action/" class="eb-article__meta-categories__link">13. Climate</a></li></ul></div></div> <div id="dfp-ad-inline1" class="js-ad-slot ad-slot ad-slot--dfp ad-slot--inline"> <div id="div-gpt-ad-1362455821085-0" class="ad-slot__ad" data-sizes='[[300,250],[300,100]]' data-dfp="TEST-R1"></div> </div> </div> <div class="eb-article__right-column"> <div id="dfp-ad-inline2" class="js-ad-slot ad-slot ad-slot--dfp ad-slot--mpu-banner-ad ad-slot--not-mobile"> <div id="div-gpt-ad-1362455907091-0" class="ad-slot__ad" data-sizes='[[300,250],[300,100]]' data-dfp="TEST-R2"></div> </div> <div class="eb-story-list"> <h3 class="eb-story-list__title"> <span class="eb-story-list__title-text">Most popular</span> </h3> <ul class="eb-story-list__items"> <li class="eb-item eb-item--has-image eb-item--list--media-square-mobile eb-item--list-media-square-tablet eb-item--section-news eb-item--news-small"> <div class="eb-item__container"> <div class="eb-item__media-wrapper"> <div class="eb-item__image-container u-responsive-ratio u-responsive-ratio--square"> <picture> <source media="(min-width: 0px) and (-webkit-min-device-pixel-ratio: 1.25), (min-width: 0px) and (min-resolution: 120dpi)" sizes="82x" data-srcset="https://eco-business.imgix.net/ebmedia/fileuploads/PANG9668.jpeg?ar=1%3A1&auto=format&dpr=2&fit=crop&ixlib=django-1.2.0&q=45&width=82 82w"> <source media="(min-width: 0px)" sizes="82px" data-srcset="https://eco-business.imgix.net/ebmedia/fileuploads/PANG9668.jpeg?ar=1%3A1&auto=format&fit=crop&ixlib=django-1.2.0&q=85&width=82 82w"> <img data-src="https://eco-business.imgix.net/ebmedia/fileuploads/PANG9668.jpeg?ar=1%3A1&auto=format&fit=crop&ixlib=django-1.2.0&q=85&width=82" loading="lazy" class="lazyload " alt="Kelvin Wong DBS at ASIFMA 2024"> </picture> </div> </div> <div class="eb-item__content"> <div class="eb-item__header"> <h4 class="eb-item__sub-title"> News / <span class="eb-item__sub-title--normal"> Energy </span> </h4> <h3 class="eb-item__title"> <a href="/news/dbs-circumspect-about-scaling-indonesias-first-early-coal-retirement-nationwide/" class="eb-item__link"> DBS ‘circumspect’ about scaling Indonesia’s first early coal retirement nationwide </a> </h3> </div> <div class="eb-item__standfirst"> Cirebon 1’s financial advisor says the model "might not be replicable" nationwide as grid stability costs were overlooked … </div> </div> <a href="/news/dbs-circumspect-about-scaling-indonesias-first-early-coal-retirement-nationwide/" class="u-faux-block-link__overlay" tabindex="-1" aria-hidden="true">DBS ‘circumspect’ about scaling Indonesia’s first early coal retirement nationwide</a> </div> </li> <li class="eb-item eb-item--has-image eb-item--list--media-square-mobile eb-item--list-media-square-tablet eb-item--section-news eb-item--news-small"> <div class="eb-item__container"> <div class="eb-item__media-wrapper"> <div class="eb-item__image-container u-responsive-ratio u-responsive-ratio--square"> <picture> <source media="(min-width: 0px) and (-webkit-min-device-pixel-ratio: 1.25), (min-width: 0px) and (min-resolution: 120dpi)" sizes="82x" data-srcset="https://eco-business.imgix.net/ebmedia/fileuploads/SG-pavilion-clean.png?ar=1%3A1&auto=format&dpr=2&fit=crop&ixlib=django-1.2.0&q=45&width=82 82w"> <source media="(min-width: 0px)" sizes="82px" data-srcset="https://eco-business.imgix.net/ebmedia/fileuploads/SG-pavilion-clean.png?ar=1%3A1&auto=format&fit=crop&ixlib=django-1.2.0&q=85&width=82 82w"> <img data-src="https://eco-business.imgix.net/ebmedia/fileuploads/SG-pavilion-clean.png?ar=1%3A1&auto=format&fit=crop&ixlib=django-1.2.0&q=85&width=82" loading="lazy" class="lazyload " alt="SG coffee"> </picture> </div> </div> <div class="eb-item__content"> <div class="eb-item__header"> <h4 class="eb-item__sub-title"> News / <span class="eb-item__sub-title--normal"> Carbon & Climate </span> </h4> <h3 class="eb-item__title"> <a href="/news/how-southeast-asian-countries-are-positioning-themselves-at-cop29/" class="eb-item__link"> How Southeast Asian countries are positioning themselves at COP29 </a> </h3> </div> <div class="eb-item__standfirst"> Eco-Business takes a look at the key issues being pushed at the pavilions of Asean countries at the … </div> </div> <a href="/news/how-southeast-asian-countries-are-positioning-themselves-at-cop29/" class="u-faux-block-link__overlay" tabindex="-1" aria-hidden="true">How Southeast Asian countries are positioning themselves at COP29</a> </div> </li> <li class="eb-item eb-item--has-image eb-item--list--media-square-mobile eb-item--list-media-square-tablet eb-item--section-video eb-item--video-small"> <div class="eb-item__container"> <div class="eb-item__media-wrapper"> <div class="eb-item__image-container u-responsive-ratio u-responsive-ratio--square"> <picture> <source media="(min-width: 0px) and (-webkit-min-device-pixel-ratio: 1.25), (min-width: 0px) and (min-resolution: 120dpi)" sizes="82x" data-srcset="https://eco-business.imgix.net/ebmedia/fileuploads/Screenshot_2024-11-18_at_4.01.43_PM.png?ar=1%3A1&auto=format&dpr=2&fit=crop&ixlib=django-1.2.0&q=45&width=82 82w"> <source media="(min-width: 0px)" sizes="82px" data-srcset="https://eco-business.imgix.net/ebmedia/fileuploads/Screenshot_2024-11-18_at_4.01.43_PM.png?ar=1%3A1&auto=format&fit=crop&ixlib=django-1.2.0&q=85&width=82 82w"> <img data-src="https://eco-business.imgix.net/ebmedia/fileuploads/Screenshot_2024-11-18_at_4.01.43_PM.png?ar=1%3A1&auto=format&fit=crop&ixlib=django-1.2.0&q=85&width=82" loading="lazy" class="lazyload " alt="Transition credits explainer video_title card"> </picture> </div> </div> <div class="eb-item__content"> <div class="eb-item__header"> <h4 class="eb-item__sub-title"> Videos / <span class="eb-item__sub-title--normal"> Energy </span> </h4> <h3 class="eb-item__title"> <a href="/videos/how-to-close-a-coal-plant-early-transition-credits-explained/" class="eb-item__link"> How to close a coal plant early? Transition credits, explained </a> </h3> </div> <div class="eb-item__standfirst"> This mini-documentary examines how transition credits work and whether they can fund Southeast Asia's equitable switch to clean … </div> </div> <a href="/videos/how-to-close-a-coal-plant-early-transition-credits-explained/" class="u-faux-block-link__overlay" tabindex="-1" aria-hidden="true">How to close a coal plant early? Transition credits, explained</a> </div> </li> <li class="eb-item eb-item--has-image eb-item--list--media-square-mobile eb-item--list-media-square-tablet eb-item--section-news eb-item--news-small"> <div class="eb-item__container"> <div class="eb-item__media-wrapper"> <div class="eb-item__image-container u-responsive-ratio u-responsive-ratio--square"> <picture> <source media="(min-width: 0px) and (-webkit-min-device-pixel-ratio: 1.25), (min-width: 0px) and (min-resolution: 120dpi)" sizes="82x" data-srcset="https://eco-business.imgix.net/ebmedia/fileuploads/Screenshot_2024-11-19_at_9.57.54_PM.png?ar=1%3A1&auto=format&dpr=2&fit=crop&ixlib=django-1.2.0&q=45&width=82 82w"> <source media="(min-width: 0px)" sizes="82px" data-srcset="https://eco-business.imgix.net/ebmedia/fileuploads/Screenshot_2024-11-19_at_9.57.54_PM.png?ar=1%3A1&auto=format&fit=crop&ixlib=django-1.2.0&q=85&width=82 82w"> <img data-src="https://eco-business.imgix.net/ebmedia/fileuploads/Screenshot_2024-11-19_at_9.57.54_PM.png?ar=1%3A1&auto=format&fit=crop&ixlib=django-1.2.0&q=85&width=82" loading="lazy" class="lazyload " alt="Woodside Energy AGM"> </picture> </div> </div> <div class="eb-item__content"> <div class="eb-item__header"> <h4 class="eb-item__sub-title"> News / <span class="eb-item__sub-title--normal"> Energy </span> </h4> <h3 class="eb-item__title"> <a href="/news/australias-woodside-energy-defends-climate-strategy-cites-cost-as-a-barrier-to-gas-decarbonisation/" class="eb-item__link"> Australia’s Woodside Energy defends climate strategy, cites cost as a barrier to gas decarbonisation </a> </h3> </div> <div class="eb-item__standfirst"> In an interview with Eco-Business, CEO Meg O'Neill says Woodside will have to engage investors on natural gas … </div> </div> <a href="/news/australias-woodside-energy-defends-climate-strategy-cites-cost-as-a-barrier-to-gas-decarbonisation/" class="u-faux-block-link__overlay" tabindex="-1" aria-hidden="true">Australia's Woodside Energy defends climate strategy, cites cost as a barrier to gas decarbonisation</a> </div> </li> <li class="eb-item eb-item--has-image eb-item--list--media-square-mobile eb-item--list-media-square-tablet eb-item--section-news eb-item--news-small"> <div class="eb-item__container"> <div class="eb-item__media-wrapper"> <div class="eb-item__image-container u-responsive-ratio u-responsive-ratio--square"> <picture> <source media="(min-width: 0px) and (-webkit-min-device-pixel-ratio: 1.25), (min-width: 0px) and (min-resolution: 120dpi)" sizes="82x" data-srcset="https://eco-business.imgix.net/ebmedia/fileuploads/54134550020_d0ce50e702_6k.jpg?ar=1%3A1&auto=format&dpr=2&fit=crop&ixlib=django-1.2.0&q=45&width=82 82w"> <source media="(min-width: 0px)" sizes="82px" data-srcset="https://eco-business.imgix.net/ebmedia/fileuploads/54134550020_d0ce50e702_6k.jpg?ar=1%3A1&auto=format&fit=crop&ixlib=django-1.2.0&q=85&width=82 82w"> <img data-src="https://eco-business.imgix.net/ebmedia/fileuploads/54134550020_d0ce50e702_6k.jpg?ar=1%3A1&auto=format&fit=crop&ixlib=django-1.2.0&q=85&width=82" loading="lazy" class="lazyload " alt="COP29_Bangladesh_Adviser_UN_Secretary_General"> </picture> </div> </div> <div class="eb-item__content"> <div class="eb-item__header"> <h4 class="eb-item__sub-title"> News / <span class="eb-item__sub-title--normal"> Energy </span> </h4> <h3 class="eb-item__title"> <a href="/news/can-bangladesh-cut-its-reliance-on-fossil-fuel-imports/" class="eb-item__link"> Can Bangladesh cut its reliance on fossil fuel imports? </a> </h3> </div> <div class="eb-item__standfirst"> As Bangladesh pays debts to Indian energy firm Adani Power, its new government wants to go green. </div> </div> <a href="/news/can-bangladesh-cut-its-reliance-on-fossil-fuel-imports/" class="u-faux-block-link__overlay" tabindex="-1" aria-hidden="true">Can Bangladesh cut its reliance on fossil fuel imports?</a> </div> </li> <li class="eb-item eb-item--has-image eb-item--list--media-square-mobile eb-item--list-media-square-tablet eb-item--section-news eb-item--news-small"> <div class="eb-item__container"> <div class="eb-item__media-wrapper"> <div class="eb-item__image-container u-responsive-ratio u-responsive-ratio--square"> <picture> <source media="(min-width: 0px) and (-webkit-min-device-pixel-ratio: 1.25), (min-width: 0px) and (min-resolution: 120dpi)" sizes="82x" data-srcset="https://eco-business.imgix.net/ebmedia/fileuploads/54143956255_c8e3219c8c_5k.jpg?ar=1%3A1&auto=format&dpr=2&fit=crop&ixlib=django-1.2.0&q=45&width=82 82w"> <source media="(min-width: 0px)" sizes="82px" data-srcset="https://eco-business.imgix.net/ebmedia/fileuploads/54143956255_c8e3219c8c_5k.jpg?ar=1%3A1&auto=format&fit=crop&ixlib=django-1.2.0&q=85&width=82 82w"> <img data-src="https://eco-business.imgix.net/ebmedia/fileuploads/54143956255_c8e3219c8c_5k.jpg?ar=1%3A1&auto=format&fit=crop&ixlib=django-1.2.0&q=85&width=82" loading="lazy" class="lazyload " alt="COP29_YACAP_Youth_Activist_Filipino"> </picture> </div> </div> <div class="eb-item__content"> <div class="eb-item__header"> <h4 class="eb-item__sub-title"> News / <span class="eb-item__sub-title--normal"> Energy </span> </h4> <h3 class="eb-item__title"> <a href="/news/southeast-asias-mineral-boom-for-renewable-energy-sparks-social-unrest/" class="eb-item__link"> Southeast Asia’s mineral boom for renewable energy sparks social unrest </a> </h3> </div> <div class="eb-item__standfirst"> Global Witness warns that mining for green energy is fuelling conflict and human rights abuses in Asia and … </div> </div> <a href="/news/southeast-asias-mineral-boom-for-renewable-energy-sparks-social-unrest/" class="u-faux-block-link__overlay" tabindex="-1" aria-hidden="true">Southeast Asia’s mineral boom for renewable energy sparks social unrest</a> </div> </li> </ul> </div> <div class="eb-story-list eb-story-list--events"> <h3 class="eb-story-list__title"> <span class="eb-story-list__title-text">Featured Events</span> </h3> <ul class="eb-story-list__items eb-story-list__items--events"> <li class="eb-item eb-item--no-image eb-item--has-metadata eb-item--list-mobile-client-content eb-item--list-tablet-client-content eb-item--section-events" data-item-num="1"> <div class="eb-item__container"> <div class="eb-item__content"> <div class="eb-item__header"> <h4 class="eb-item__sub-title"> Sunway Resort Hotel, Malaysia </h4> <h3 class="eb-item__title"> <a href="/events/sustainable-action-conference-2024-20/" class="eb-item__link"> Sustainable Action Conference 2024 (2.0) </a> </h3> </div> </div> <div class="eb-item__meta"> 21 Nov 2024 • <span class="eb-item__meta--bold">Conference</span> </div> <a href="/events/sustainable-action-conference-2024-20/" class="u-faux-block-link__overlay" tabindex="-1" aria-hidden="true">Sustainable Action Conference 2024 (2.0)</a> </div> </li> <li class="eb-item eb-item--no-image eb-item--has-metadata eb-item--list-mobile-client-content eb-item--list-tablet-client-content eb-item--section-events" data-item-num="2"> <div class="eb-item__container"> <div class="eb-item__content"> <div class="eb-item__header"> <h4 class="eb-item__sub-title"> Bangkok </h4> <h3 class="eb-item__title"> <a href="/events/unlocking-capital-for-sustainability-2024-thailand/" class="eb-item__link"> Unlocking capital for sustainability 2024 - Thailand </a> </h3> </div> </div> <div class="eb-item__meta"> 25 Nov 2024 • <span class="eb-item__meta--bold">Conference</span> </div> <a href="/events/unlocking-capital-for-sustainability-2024-thailand/" class="u-faux-block-link__overlay" tabindex="-1" aria-hidden="true">Unlocking capital for sustainability 2024 - Thailand</a> </div> </li> <li class="eb-item eb-item--no-image eb-item--has-metadata eb-item--list-mobile-client-content eb-item--list-tablet-client-content eb-item--section-events" data-item-num="3"> <div class="eb-item__container"> <div class="eb-item__content"> <div class="eb-item__header"> <h4 class="eb-item__sub-title"> Singapore </h4> <h3 class="eb-item__title"> <a href="/events/orange-forum-2024-sustainable-futures-through-orange/" class="eb-item__link"> Orange Forum 2024: Sustainable Futures through Orange </a> </h3> </div> </div> <div class="eb-item__meta"> 10 Dec 2024 • <span class="eb-item__meta--bold">Conference</span> </div> <a href="/events/orange-forum-2024-sustainable-futures-through-orange/" class="u-faux-block-link__overlay" tabindex="-1" aria-hidden="true">Orange Forum 2024: Sustainable Futures through Orange</a> </div> </li> <li class="eb-item eb-item--no-image eb-item--has-metadata eb-item--list-mobile-client-content eb-item--list-tablet-client-content eb-item--section-events" data-item-num="4"> <div class="eb-item__container"> <div class="eb-item__content"> <div class="eb-item__header"> <h4 class="eb-item__sub-title"> Hong Kong </h4> <h3 class="eb-item__title"> <a href="/events/unlocking-capital-for-sustainability-2024-hong-kong/" class="eb-item__link"> Unlocking capital for sustainability 2024 - Hong Kong </a> </h3> </div> </div> <div class="eb-item__meta"> 28 Feb 2025 • <span class="eb-item__meta--bold">Conference</span> </div> <a href="/events/unlocking-capital-for-sustainability-2024-hong-kong/" class="u-faux-block-link__overlay" tabindex="-1" aria-hidden="true">Unlocking capital for sustainability 2024 - Hong Kong</a> </div> </li> </ul> <div class="eb-story-list__cta"> <a class="eb-button eb-button--small eb-button--secondary-inverse" href="/accounts/signup-options/" class="featured-cta__link">Publish your event</a> </div> </div> </div>  </div>  </article> <div class="eb-article__content-footer"> <div id="eb-related-content" class="eb-article__related_content"></div> </div>  <section class="eb-banner eb-banner--sdg-co"> <div class="eb-container"> <div class="eb-banner__background"> <img data-src="https://eco-business.imgix.net/banners/sdgco_pattern.png?auto=format&ixlib=django-1.2.0&q=85" loading="lazy" class="lazyload" alt="leaf background pattern"> </div> <div class="eb-banner__body"> <div class="eb-banner__header"> <div id="eb-sdg-co-banner-logo" class="eb-banner__logo"> <img loading="lazy" class="lazyload" data-src="https://d11qvh2fgoiqjh.cloudfront.net/static/assets/img/sdg-co-white-2021.769c8a44f500.svg" alt="The SDG Co"> </div> <h2 id="eb-sdg-co-banner-title" class="eb-banner__title"> <span id="eb-sdg-co-banner-title-text">Transforming Innovation for Sustainability</span> <a id="eb-sdg-co-banner-cta" href="https://www.thesdg.co" target="_blank" rel="noopener" class="eb-button eb-button--medium eb-button--accent">Join the Ecosystem →</a> </h2> </div> </div> </div> </section> <section class="eb-grid__section" id="eb-subscribe"> <div class="eb-container"> <div class="eb-promotions eb-promotions--subscribe"> <div class="eb-promotion eb-promotion--subscribe"> <div class="eb-promotion__background"> <picture> <source media="(min-width: 1220px) and (-webkit-min-device-pixel-ratio: 1.25), (min-width: 1220px) and (min-resolution: 120dpi)" sizes="860px" data-srcset="https://eco-business.imgix.net/promotions/promo_subscribe_laptop-bg-desktop.jpg?ar=&auto=format&dpr=2&ixlib=django-1.2.0&q=45&width=860 860w"> <source media="(min-width: 1220px)" sizes="860px" data-srcset="https://eco-business.imgix.net/promotions/promo_subscribe_laptop-bg-desktop.jpg?auto=format&ixlib=django-1.2.0&q=85&width=860 860w"> <source media="(min-width: 980px) and (-webkit-min-device-pixel-ratio: 1.25), (min-width: 980px) and (min-resolution: 120dpi)" sizes="620px" data-srcset="https://eco-business.imgix.net/promotions/promo_subscribe_laptop-bg.jpg?ar=&auto=format&dpr=2&ixlib=django-1.2.0&q=45&width=620 620w"> <source media="(min-width: 980px)" sizes="620px" data-srcset="https://eco-business.imgix.net/promotions/promo_subscribe_laptop-bg.jpg?auto=format&ixlib=django-1.2.0&q=85&width=620 620w"> <source media="(min-width: 740px) and (-webkit-min-device-pixel-ratio: 1.25), (min-width: 740px) and (min-resolution: 120dpi)" sizes="380px" data-srcset="https://eco-business.imgix.net/promotions/promo_subscribe_laptop-bg.jpg?ar=&auto=format&dpr=2&ixlib=django-1.2.0&q=45&width=380 380w"> <source media="(min-width: 740px)" sizes="380px" data-srcset="https://eco-business.imgix.net/promotions/promo_subscribe_laptop-bg.jpg?auto=format&ixlib=django-1.2.0&q=85&width=380 380w"> <source media="(min-width: 0px) and (-webkit-min-device-pixel-ratio: 1.25), (min-width: 0px) and (min-resolution: 120dpi)" sizes="300" data-srcset="https://eco-business.imgix.net/promotions/promo_subscribe_laptop-bg.jpg?ar=&auto=format&dpr=2&fit=crop&ixlib=django-1.2.0&q=45&width=408 300w"> <source media="(min-width: 0px)" sizes="300px" data-srcset="https://eco-business.imgix.net/promotions/promo_subscribe_laptop-bg.jpg?auto=format&ixlib=django-1.2.0&q=85&width=408 300w"> <img data-src="https://eco-business.imgix.net/promotions/promo_subscribe_laptop-bg.jpg?auto=format&ixlib=django-1.2.0&q=85&width=300" loading="lazy" class="lazyload" alt="Singapore Gardens by the Bay"> </picture> </div> <div class="eb-promotion__content"> <div class="eb-item eb-item--no-image eb-item--cta-mobile eb-item--cta-tablet eb-item--cta-subscribe" data-item-num="6"> <div class="eb-item__container"> <div class="eb-item__content"> <div class="eb-item__header"> <h3 class="eb-item__title"> Receive the latest news in sustainability, daily or weekly. </h3> </div> <div class="eb-item__cta"> <a href="/newsletters/subscribe/" class="eb-item__link u-faux-block-link__cta"> Sign up for our newsletter → </a> </div> </div> <a href="/newsletters/subscribe/" class="u-faux-block-link__overlay" tabindex="-1" aria-hidden="true">Sign up for our newsletter →</a> </div> </div> </div> </div> <div id="dfp-ad-inline3" class="js-ad-slot ad-slot ad-slot--dfp ad-slot--inline ad-slot--container-inline"> <div id="div-gpt-ad-1362455980332-0" class="ad-slot__ad" data-sizes='[[300,250],[300,100]]' data-dfp="TEST-R3"></div> </div> </div> </div> </section> </div>  <footer class="eb-footer" id="eb-footer"> <div class="eb-container"> <div class="eb-footer__header"> <a href="/" class="eb-footer__logo" title="Eco Business"> <img loading="lazy" class="lazyload" data-src="https://d11qvh2fgoiqjh.cloudfront.net/static/assets/img/eco-business-logo-white.a2782e52ea6a.svg" alt="Eco-Business"> </a> <div class="eb-footer__top"> <a class="eb-footer__link" href="#top">Back to top ↑</a> </div> </div> <div class="eb-footer__body"> <div class="eb-footer__column"> <div class="eb-footer__award-logos"> <div class="eb-footer__award-logo"> <img loading="lazy" class="lazyload" data-src="https://d11qvh2fgoiqjh.cloudfront.net/static/assets/img/adma_logo-gold.cb8eb2cd2b8d.png" alt="Asian Digital Media Awards 2021 Best News Website or Mobile Service"> </div> <div class="eb-footer__award-logo"> <img loading="lazy" class="lazyload" data-src="https://d11qvh2fgoiqjh.cloudfront.net/static/assets/img/adma_logo-silver.ac89ec413765.png" alt="Asian Digital Media Awards 2021 Small/Medium Publisher"> </div> <div class="eb-footer__award-logo"> <div class="eb-footer__award-logo__wrapper"> <a href="https://www.bcorporation.net/en-us/find-a-b-corp/company/eco-business/" target="_blank" rel="nofollow noopener"><img loading="lazy" class="lazyload" data-src="https://d11qvh2fgoiqjh.cloudfront.net/static/assets/img/B-Corp-Logo-White-RGB.dde7d0f984f0.svg" alt="Certified B Corporation"></a> </div> </div> </div> </div> <div class="eb-footer__column"> <h4 class="eb-footer__heading">Sections</h4> <ul class="eb-footer__list"> <li class="eb-footer__item"> <a href="/" class="eb-footer__link">Home</a> </li> <li class="eb-footer__item"> <a href="/news/" class="eb-footer__link">News</a> </li> <li class="eb-footer__item"> <a href="/opinion/" class="eb-footer__link">Opinion</a> </li> <li class="eb-footer__item"> <a href="/videos/" class="eb-footer__link">Videos</a> </li> <li class="eb-footer__item"> <a class="eb-footer__link" href="/podcasts/">Podcasts</a> </li> <li class="eb-footer__item"> <a class="eb-footer__link" href="/news/specialreport/">Special Reports</a> </li> <li class="eb-footer__item"> <a class="eb-footer__link" href="/news/industryspotlight/">Industry Spotlight</a> </li> <li class="eb-footer__item"> <a class="eb-footer__link" href="/news/featureseries/">Feature Series</a> </li> <li class="eb-footer__item"> <a class="eb-footer__link" href="/region/">Regions</a> </li> <li class="eb-footer__item"> <a class="eb-footer__link" href="https://changingcourse.eco-business.com/">Changing Course</a> </li> </ul> </div> <div class="eb-footer__column"> <h4 class="eb-footer__heading">Services</h4> <ul class="eb-footer__list"> <li class="eb-footer__item"><a class="eb-footer__link" href="/events/">Events</a></li> <li class="eb-footer__item"><a class="eb-footer__link" href="/jobs/">Jobs</a></li> <li class="eb-footer__item"><a class="eb-footer__link" href="/press-releases/">Press Releases</a></li> <li class="eb-footer__item"><a class="eb-footer__link" href="/eb-studio/">EB Studio</a></li> <li class="eb-footer__item"><a class="eb-footer__link" href="/intelligence/">Intelligence</a></li> </ul> </div> <div class="eb-footer__column"> <h4 class="eb-footer__heading">Subscribe</h4> <ul class="eb-footer__list"> <li class="eb-footer__item"> <a class="eb-footer__link" href="/accounts/signup-options/">Eco-Business subscriptions</a> </li> <li class="eb-footer__item"> <a class="eb-footer__link" href="/newsletters/subscribe/">Newsletters</a> </li> <li class="eb-footer__item"> <a class="eb-footer__link" href="/dashboard/eb-enterprise/">EB Enterprise</a> </li> <li class="eb-footer__item"> <a class="eb-footer__link" target="_blank" rel="nofollow noopener" href="https://www.facebook.com/EcoBusinessMedia">Facebook</a> </li> <li class="eb-footer__item"> <a class="eb-footer__link" target="_blank" rel="nofollow noopener" href="http://twitter.com/ecobusinesscom">Twitter</a> </li> <li class="eb-footer__item"> <a class="eb-footer__link" target="_blank" rel="nofollow noopener" href="https://www.linkedin.com/company/eco-business/">Linkedin</a> </li> <li class="eb-footer__item"> <a class="eb-footer__link" target="_blank" rel="nofollow noopener" href="https://www.instagram.com/ecobusinesscom">Instagram</a> </li> <li class="eb-footer__item"> <a class="eb-footer__link" target="_blank" rel="nofollow noopener" href="https://t.me/ecobusinessnews">Telegram</a> </li> <li class="eb-footer__item"> <a class="eb-footer__link" href="/feeds/">RSS</a> </li> </ul> </div> <div class="eb-footer__column"> <h4 class="eb-footer__heading">About</h4> <ul class="eb-footer__list"> <li class="eb-footer__item"><a class="eb-footer__link" href="/about/">About Us</a></li> <li class="eb-footer__item"><a class="eb-footer__link" href="/about/team/">Our Team</a></li> <li class="eb-footer__item"><a class="eb-footer__link" href="/about/join-us/">Join Us</a></li> <li class="eb-footer__item"><a class="eb-footer__link" href="/about/advisoryboard/">Advisory Board</a></li> <li class="eb-footer__item"><a class="eb-footer__link" href="/about/contributors/">Contributors</a></li> <li class="eb-footer__item"><a class="eb-footer__link" href="/about/contact/">Contact Us</a></li> </ul> </div> <div class="eb-footer__column"> <h4 class="eb-footer__heading">Policy</h4> <ul class="eb-footer__list"> <li class="eb-footer__item"><a class="eb-footer__link" href="/about/republishing-guidelines/">Republishing Guidelines</a></li> <li class="eb-footer__item"><a class="eb-footer__link" href="/about/editorial/">Op-ed Guidelines</a></li> <li class="eb-footer__item"><a class="eb-footer__link" href="/about/pressreleases/">Press Release Guidelines</a></li> <li class="eb-footer__item"><a class="eb-footer__link" href="/about/privacy-policy/">Privacy Policy</a></li> <li class="eb-footer__item"><a class="eb-footer__link" href="/about/terms-conditions/">Terms & Conditions</a></li> </ul> </div> </div> <div class="eb-footer__copyright"> © Eco-Business 2009—2024 </div> </div> </footer> </div> <div class="eb-bottom-banner eb-bottom-banner--eb-premium eb-bottom-banner--is-hidden" id="eb-bottom-banner" aria-hidden="true" data-eb-bottom-banner="true"> <div class="eb-bottom-banner__outer"> <div class="eb-bottom-banner__inner"> <div class="eb-item eb-item--no-image eb-item--cta-mobile eb-item--cta-tablet"> <div class="eb-item__container"> <div class="eb-item__content"> <div class="eb-item__header"> <h3 class="eb-item__title"> Support our independent journalism. #newsthatimpacts </h3> </div> <div class="eb-item__cta eb-item__cta--bottom-banner"> <button id="eb-bottom-banner_close" class="eb-item__cta__close"> × Close </button> <a href="/accounts/signup-options/" class="eb-item__link u-faux-block-link__cta"> Subscribe now → </a> </div> </div> <a href="/accounts/signup-options/" class="u-faux-block-link__overlay" tabindex="-1" aria-hidden="true">Subscribe now →</a> </div> </div> </div> </div> </div> </div> <script type="text/javascript" src="https://d11qvh2fgoiqjh.cloudfront.net/static/js/vendor_revamp.14d3b520c3d2.js"></script> <script type="text/javascript" src="https://d11qvh2fgoiqjh.cloudfront.net/static/js/app.min.788c83c8d823.js"></script> <script type="text/javascript" src="https://d11qvh2fgoiqjh.cloudfront.net/static/hitcount/jquery.postcsrf.52fbbe0e27ed.js"></script> <script type="text/javascript"> // Determines if the user is likely using an ad block extension async function checkAdBlocker() { // Used to cache the result let isBlocked; async function tryRequest() { try { return fetch( new Request( "https://securepubads.g.doubleclick.net/tag/js/gpt.js", { method: "HEAD", mode: "no-cors", } ) ) .then(function (response) { // Google Ads request succeeded, so likely no ad blocker isBlocked = false; return isBlocked; }) .catch(function (e) { // Request failed, likely due to ad blocker isBlocked = true; return isBlocked; }); } catch (error) { // fetch API error; possible fetch not supported (old browser) // Marking as a blocker since there was an error and so // we can prevent continued requests when this function is run // console.log(error); isBlocked = true; return isBlocked; } } return isBlocked !== undefined ? isBlocked : await tryRequest(); } async function postData(url = "", data = {}) { const response = await fetch(url, { method: "POST", mode: "same-origin", cache: "no-cache", credentials: "same-origin", headers: { "Content-Type": "application/json", "X-Requested-With": "XMLHttpRequest" // For Django Ajax test }, body: JSON.stringify(data), }); return response.json(); } function relatedStoriesHandler(){ var view_url = '/news/related/consumers-dial-back-spending-on-sustainable-brands-amid-economic-pessimism/'; $.ajax({ type: "GET", url: view_url, // dataType: 'json', success: function(data) { if(data){ $(".eb-article__related_content").html(data); var paragraphs = $(".eb-article__body-content > p").length; $(".eb-article__aside").hide(); if (paragraphs > 2) { $(".eb-article__body-content > p:nth-of-type(2)").after($('.eb-article__aside')); $(".eb-article__aside").show(); } $(".eb-article__related_content .loader").hide(); // $(".eb-article__related_content related-content").fadeIn(200); $(".eb-article__aside .u-faux-block-link__overlay").hover( function() { $(this).parent().addClass("u-faux-block-link--hover"); }, function() { $(this).parent().removeClass("u-faux-block-link--hover"); } ); $(".eb-article__related_content .u-faux-block-link__overlay").hover( function() { $(this).parent().addClass("u-faux-block-link--hover"); }, function() { $(this).parent().removeClass("u-faux-block-link--hover"); } ); // Initiliase lazy loading for images const firstRelatedStoryEl = document.getElementById("eb-first-related-story"); const relatedContentEl = document.getElementById("eb-related-content"); initLazyLoadingAjax(firstRelatedStoryEl); initLazyLoadingAjax(relatedContentEl); } else {} }, error: function(request, status, error) { // process_form_errors(request.responseText, alert_form); } }); } function add_target_blank_to_external_links() { $('.eb-article__body-content a[href^="http"]').not('.eb-article__body-content a[href*="eco-business.com"], .eb-article__body-content a[href*="eb.news"]').attr({target: "_blank", rel: "noopener"}); } $(document).ready(function() { var paragraphs = $(".eb-article__body-content > p").length; if (paragraphs > 8) { var adPara = Math.floor(paragraphs / 2); $(".eb-article__body-content > p:nth-of-type(" + adPara + ")").after($('#dfp-ad-inline1')); } add_target_blank_to_external_links(); $(".eb-button--story-lang-switch").click(function(e) { e.preventDefault(); var language = $("input[name='language']"); new_language = $(this).data("language-code"); language.val(new_language); $("#js-languagesForm").submit(); }); }); </script> </body> </html>

CINXE.COM

Consumers dial back spending on sustainable brands amid economic pessimism | News | Eco-Business | Asia Pacific