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Jeanniey Walden | Founder, TV/Podcast Host Liftoff with Jeanniey Walden and CMO of Rite Aid and Thrifty Ice Cream - Liftoff Enterprises | Forbes Communications Council
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1.38-.898.42-.42.68-.82.898-1.38.164-.423.36-1.058.413-2.228l.025-.576.008-.212c.025-.668.034-1.327.036-2.921v-2.28c-.002-1.594-.011-2.253-.036-2.92l-.008-.213-.025-.576c-.053-1.17-.249-1.805-.413-2.228a3.718 3.718 0 0 0-.898-1.38c-.42-.42-.82-.68-1.38-.898-.423-.164-1.058-.36-2.228-.413l-.576-.025-.212-.008c-.668-.025-1.327-.034-2.921-.036ZM12 5.76a6.24 6.24 0 1 1 0 12.48 6.24 6.24 0 0 1 0-12.48Zm0 2.19a4.05 4.05 0 1 0 0 8.1 4.05 4.05 0 0 0 0-8.1Zm6.4-3.79a1.44 1.44 0 1 1 0 2.88 1.44 1.44 0 0 1 0-2.88Z" fill-rule="evenodd"></path></svg></a><a href="http://www.jeannieywalden.com" target="_blank" class="ring-offset-background focus-visible:ring-ring inline-flex items-center justify-center uppercase transition-colors focus-visible:outline-none focus-visible:ring-2 focus-visible:ring-offset-2 disabled:pointer-events-none disabled:opacity-50 typography-button hover:bg-[#0000000a] h-12 w-12 rounded-full"><span class="material-symbols-outlined !text-black-light">language</span></a></div></div><div class="w-full text-center lg:w-7/12 lg:pt-6 lg:text-left"><h3 class="typography-badge mb-6">Member Since <!-- -->July 2022</h3><h3 class="typography-badge mb-2">Skills</h3><div class="mb-6 flex flex-wrap justify-center gap-2 lg:justify-start"><div class="typography-body-small-semibold-contrast focus:ring-ring inline-flex h-8 items-center rounded-full border px-4 transition-colors focus:outline-none focus:ring-2 focus:ring-offset-2 border-transparent bg-black-light"> Keynote Speaker</div><div class="typography-body-small-semibold-contrast focus:ring-ring inline-flex h-8 items-center rounded-full border px-4 transition-colors focus:outline-none focus:ring-2 focus:ring-offset-2 border-transparent bg-black-light"> Leadership</div><div class="typography-body-small-semibold-contrast focus:ring-ring inline-flex h-8 items-center rounded-full border px-4 transition-colors focus:outline-none focus:ring-2 focus:ring-offset-2 border-transparent bg-black-light">Marketing</div></div><h3 class="typography-badge mb-2">About</h3><div><p class="line-clamp-6 typography-body-small whitespace-pre-wrap text-left">Forward-thinking business expert, author and award winning marketing leader. CMO at Rite Aid. Host of a nationally syndicated TV Show and Podcast on CBS. Services Provided: * Media Appearances * Business Advisory * Keynote Speaking * Executive Leadership</p></div></div></div></div><div class="sticky top-[236px] z-10 sm:top-[188px]"><div class="absolute h-[var(--sticky-bio-height)] min-h-[var(--sticky-bio-height)] w-screen -translate-y-full bg-white px-4 transition-all invisible opacity-0"><div class="mx-auto flex max-w-7xl gap-4 py-4"><span class="relative flex shrink-0 overflow-hidden rounded-full" style="height:60px;width:60px;min-height:60px;min-width:60px"><img alt="Jeanniey Walden's avatar" loading="lazy" width="60" height="60" decoding="async" data-nimg="1" class="aspect-square h-full w-full object-cover object-center min-w-full" style="color:transparent" srcSet="/profile/_next/image?url=https%3A%2F%2Fs3.amazonaws.com%2Fcco-avatars%2F5be6f1ca-c11b-4e9a-95d6-85e47400a735.png&w=64&q=75 1x, /profile/_next/image?url=https%3A%2F%2Fs3.amazonaws.com%2Fcco-avatars%2F5be6f1ca-c11b-4e9a-95d6-85e47400a735.png&w=128&q=75 2x" src="/profile/_next/image?url=https%3A%2F%2Fs3.amazonaws.com%2Fcco-avatars%2F5be6f1ca-c11b-4e9a-95d6-85e47400a735.png&w=128&q=75"/><span class="flex h-full w-full items-center justify-center overflow-hidden rounded-full bg-[#808080]"><svg height="75%" viewBox="0 0 24 24" width="75%" xmlns="http://www.w3.org/2000/svg" class="fill-grey-light"><title>Person</title><path d="M12 12c2.21 0 4-1.79 4-4s-1.79-4-4-4-4 1.79-4 4 1.79 4 4 4zm0 2c-2.67 0-8 1.34-8 4v2h16v-2c0-2.66-5.33-4-8-4z"></path></svg></span></span><div><h4>Jeanniey Walden</h4><div class="typography-body-small line-clamp-1">Founder, TV/Podcast Host Liftoff with Jeanniey Walden and CMO of Rite Aid and Thrifty Ice Cream</div></div></div></div><div class="flex h-[var(--jump-links-height)] items-center justify-center bg-black-light text-white"><a class="flex h-full items-center px-[18px] font-bold text-white transition-all hover:bg-[#545454]" href="#published-content">Published content</a><a class="flex h-full items-center px-[18px] font-bold text-white transition-all hover:bg-[#545454]" href="#company-details">Company details</a></div></div><div class="bg-grey-light px-4 py-6"><div class="mx-auto max-w-7xl"><div class="ghost-jump-link" id="published-content"></div><h2 class="typography-h3 mb-6">Published content</h2><div class="grid gap-x-4 gap-y-6 md:grid-cols-2 md:px-0 lg:grid-cols-3"><div class="flex-col bg-white shadow-[0_2px_4px_0_rgba(0,0,0,0.5)] flex"><div class="relative h-[230px] w-full"><img alt="13 Ways To Transform Your Go-To-Market Strategy For Short- And Long-Term Gains" loading="lazy" decoding="async" data-nimg="fill" class="object-cover" style="position:absolute;height:100%;width:100%;left:0;top:0;right:0;bottom:0;color:transparent" sizes="100vw" srcSet="/profile/_next/image?url=https%3A%2F%2Fimageio.forbes.com%2Fspecials-images%2Fimageserve%2F5f8d987dde89ae198f3e310c%2F0x0.jpg%3Fformat%3Djpg%26height%3D900%26width%3D1600%26fit%3Dbounds&w=640&q=75 640w, /profile/_next/image?url=https%3A%2F%2Fimageio.forbes.com%2Fspecials-images%2Fimageserve%2F5f8d987dde89ae198f3e310c%2F0x0.jpg%3Fformat%3Djpg%26height%3D900%26width%3D1600%26fit%3Dbounds&w=750&q=75 750w, /profile/_next/image?url=https%3A%2F%2Fimageio.forbes.com%2Fspecials-images%2Fimageserve%2F5f8d987dde89ae198f3e310c%2F0x0.jpg%3Fformat%3Djpg%26height%3D900%26width%3D1600%26fit%3Dbounds&w=828&q=75 828w, /profile/_next/image?url=https%3A%2F%2Fimageio.forbes.com%2Fspecials-images%2Fimageserve%2F5f8d987dde89ae198f3e310c%2F0x0.jpg%3Fformat%3Djpg%26height%3D900%26width%3D1600%26fit%3Dbounds&w=1080&q=75 1080w, /profile/_next/image?url=https%3A%2F%2Fimageio.forbes.com%2Fspecials-images%2Fimageserve%2F5f8d987dde89ae198f3e310c%2F0x0.jpg%3Fformat%3Djpg%26height%3D900%26width%3D1600%26fit%3Dbounds&w=1200&q=75 1200w, /profile/_next/image?url=https%3A%2F%2Fimageio.forbes.com%2Fspecials-images%2Fimageserve%2F5f8d987dde89ae198f3e310c%2F0x0.jpg%3Fformat%3Djpg%26height%3D900%26width%3D1600%26fit%3Dbounds&w=1920&q=75 1920w, /profile/_next/image?url=https%3A%2F%2Fimageio.forbes.com%2Fspecials-images%2Fimageserve%2F5f8d987dde89ae198f3e310c%2F0x0.jpg%3Fformat%3Djpg%26height%3D900%26width%3D1600%26fit%3Dbounds&w=2048&q=75 2048w, /profile/_next/image?url=https%3A%2F%2Fimageio.forbes.com%2Fspecials-images%2Fimageserve%2F5f8d987dde89ae198f3e310c%2F0x0.jpg%3Fformat%3Djpg%26height%3D900%26width%3D1600%26fit%3Dbounds&w=3840&q=75 3840w" src="/profile/_next/image?url=https%3A%2F%2Fimageio.forbes.com%2Fspecials-images%2Fimageserve%2F5f8d987dde89ae198f3e310c%2F0x0.jpg%3Fformat%3Djpg%26height%3D900%26width%3D1600%26fit%3Dbounds&w=3840&q=75"/></div><div class="flex flex-1 flex-col gap-4 px-4 pb-8 pt-2"><p class="typography-badge">expert panel</p><div><a class="typography-h3 text-black-light" href="https://www.forbes.com/sites/forbescommunicationscouncil/2024/02/01/13-ways-to-transform-your-go-to-market-strategy-for-shortand-long-term-gains/">13 Ways To Transform Your Go-To-Market Strategy For Short- And Long-Term Gains</a><p class="typography-datestamp">Feb 1, 2024</p></div><p class="line-clamp-3">Bringing any new product or service to the market is risky. A company can never be truly sure how their customer base will react to the new launch, and any mistakes or oversights in the plan can result in a poorly executed campaign and disappointing outcomes. This means care must be taken at every stage of the process to ensure everything goes off without a hitch. To help you transform your company’s go-to-market (GTM) strategy for success, 13 members of Forbes Communications Council discuss the top advice they would recommend to business leaders looking to level up their GTM strategy and ensure their capabilities and functions create both short-term growth in revenue and long-term profits.</p><div class="flex flex-1 items-end justify-end"><a href="https://www.forbes.com/sites/forbescommunicationscouncil/2024/02/01/13-ways-to-transform-your-go-to-market-strategy-for-shortand-long-term-gains/" target="_blank" class="ring-offset-background focus-visible:ring-ring inline-flex items-center justify-center rounded uppercase transition-colors focus-visible:outline-none focus-visible:ring-2 focus-visible:ring-offset-2 disabled:pointer-events-none disabled:opacity-50 typography-button bg-black-light text-white hover:bg-[#545454] h-12 px-4 py-3">Read Article</a></div></div></div><div class="flex-col bg-white shadow-[0_2px_4px_0_rgba(0,0,0,0.5)] flex"><div class="relative h-[230px] w-full"><img alt="19 Agency Leaders Share Industry Buzzwords That Need To Be Retired" loading="lazy" decoding="async" data-nimg="fill" class="object-cover" style="position:absolute;height:100%;width:100%;left:0;top:0;right:0;bottom:0;color:transparent" sizes="100vw" srcSet="/profile/_next/image?url=https%3A%2F%2Fimageio.forbes.com%2Fspecials-images%2Fimageserve%2F653158edc9e504e271f3acc6%2F0x0.jpg%3Fformat%3Djpg%26height%3D900%26width%3D1600%26fit%3Dbounds&w=640&q=75 640w, /profile/_next/image?url=https%3A%2F%2Fimageio.forbes.com%2Fspecials-images%2Fimageserve%2F653158edc9e504e271f3acc6%2F0x0.jpg%3Fformat%3Djpg%26height%3D900%26width%3D1600%26fit%3Dbounds&w=750&q=75 750w, /profile/_next/image?url=https%3A%2F%2Fimageio.forbes.com%2Fspecials-images%2Fimageserve%2F653158edc9e504e271f3acc6%2F0x0.jpg%3Fformat%3Djpg%26height%3D900%26width%3D1600%26fit%3Dbounds&w=828&q=75 828w, /profile/_next/image?url=https%3A%2F%2Fimageio.forbes.com%2Fspecials-images%2Fimageserve%2F653158edc9e504e271f3acc6%2F0x0.jpg%3Fformat%3Djpg%26height%3D900%26width%3D1600%26fit%3Dbounds&w=1080&q=75 1080w, /profile/_next/image?url=https%3A%2F%2Fimageio.forbes.com%2Fspecials-images%2Fimageserve%2F653158edc9e504e271f3acc6%2F0x0.jpg%3Fformat%3Djpg%26height%3D900%26width%3D1600%26fit%3Dbounds&w=1200&q=75 1200w, /profile/_next/image?url=https%3A%2F%2Fimageio.forbes.com%2Fspecials-images%2Fimageserve%2F653158edc9e504e271f3acc6%2F0x0.jpg%3Fformat%3Djpg%26height%3D900%26width%3D1600%26fit%3Dbounds&w=1920&q=75 1920w, /profile/_next/image?url=https%3A%2F%2Fimageio.forbes.com%2Fspecials-images%2Fimageserve%2F653158edc9e504e271f3acc6%2F0x0.jpg%3Fformat%3Djpg%26height%3D900%26width%3D1600%26fit%3Dbounds&w=2048&q=75 2048w, /profile/_next/image?url=https%3A%2F%2Fimageio.forbes.com%2Fspecials-images%2Fimageserve%2F653158edc9e504e271f3acc6%2F0x0.jpg%3Fformat%3Djpg%26height%3D900%26width%3D1600%26fit%3Dbounds&w=3840&q=75 3840w" src="/profile/_next/image?url=https%3A%2F%2Fimageio.forbes.com%2Fspecials-images%2Fimageserve%2F653158edc9e504e271f3acc6%2F0x0.jpg%3Fformat%3Djpg%26height%3D900%26width%3D1600%26fit%3Dbounds&w=3840&q=75"/></div><div class="flex flex-1 flex-col gap-4 px-4 pb-8 pt-2"><p class="typography-badge">expert panel</p><div><a class="typography-h3 text-black-light" href="https://www.forbes.com/sites/forbescommunicationscouncil/2023/10/19/19-comms-pros-share-industry-buzzwords-that-need-to-be-retired/">19 Agency Leaders Share Industry Buzzwords That Need To Be Retired</a><p class="typography-datestamp">Oct 19, 2023</p></div><p class="line-clamp-3">Industry buzzwords reflect the shifting business landscapes in which they evolve, but sometimes these terms overstay their welcome. Phrases that at first seem like exciting and fresh ways to convey certain ideas and information can start to sound impersonal and outdated once they go viral and are overused within the industry that spawned them. While using buzzwords can help establish credibility when pitching to prospects in certain spaces, communications that rely on buzzwords can also make audiences feel disconnected and less likely to engage with a brand or its content. Here, Forbes Communications Council members share buzzwords from their respective industries that they feel have gone stale and should be retired.</p><div class="flex flex-1 items-end justify-end"><a href="https://www.forbes.com/sites/forbescommunicationscouncil/2023/10/19/19-comms-pros-share-industry-buzzwords-that-need-to-be-retired/" target="_blank" class="ring-offset-background focus-visible:ring-ring inline-flex items-center justify-center rounded uppercase transition-colors focus-visible:outline-none focus-visible:ring-2 focus-visible:ring-offset-2 disabled:pointer-events-none disabled:opacity-50 typography-button bg-black-light text-white hover:bg-[#545454] h-12 px-4 py-3">Read Article</a></div></div></div><div class="flex-col bg-white shadow-[0_2px_4px_0_rgba(0,0,0,0.5)] flex"><div class="relative h-[230px] w-full"><img alt="14 Key Projects Comms Teams Needed Outside Agency Help With (And Why)" loading="lazy" decoding="async" data-nimg="fill" class="object-cover" style="position:absolute;height:100%;width:100%;left:0;top:0;right:0;bottom:0;color:transparent" sizes="100vw" srcSet="/profile/_next/image?url=https%3A%2F%2Fimageio.forbes.com%2Fspecials-images%2Fimageserve%2F5ee228171cfc6d00066dd567%2F0x0.jpg%3Fformat%3Djpg%26height%3D900%26width%3D1600%26fit%3Dbounds&w=640&q=75 640w, /profile/_next/image?url=https%3A%2F%2Fimageio.forbes.com%2Fspecials-images%2Fimageserve%2F5ee228171cfc6d00066dd567%2F0x0.jpg%3Fformat%3Djpg%26height%3D900%26width%3D1600%26fit%3Dbounds&w=750&q=75 750w, /profile/_next/image?url=https%3A%2F%2Fimageio.forbes.com%2Fspecials-images%2Fimageserve%2F5ee228171cfc6d00066dd567%2F0x0.jpg%3Fformat%3Djpg%26height%3D900%26width%3D1600%26fit%3Dbounds&w=828&q=75 828w, /profile/_next/image?url=https%3A%2F%2Fimageio.forbes.com%2Fspecials-images%2Fimageserve%2F5ee228171cfc6d00066dd567%2F0x0.jpg%3Fformat%3Djpg%26height%3D900%26width%3D1600%26fit%3Dbounds&w=1080&q=75 1080w, /profile/_next/image?url=https%3A%2F%2Fimageio.forbes.com%2Fspecials-images%2Fimageserve%2F5ee228171cfc6d00066dd567%2F0x0.jpg%3Fformat%3Djpg%26height%3D900%26width%3D1600%26fit%3Dbounds&w=1200&q=75 1200w, /profile/_next/image?url=https%3A%2F%2Fimageio.forbes.com%2Fspecials-images%2Fimageserve%2F5ee228171cfc6d00066dd567%2F0x0.jpg%3Fformat%3Djpg%26height%3D900%26width%3D1600%26fit%3Dbounds&w=1920&q=75 1920w, /profile/_next/image?url=https%3A%2F%2Fimageio.forbes.com%2Fspecials-images%2Fimageserve%2F5ee228171cfc6d00066dd567%2F0x0.jpg%3Fformat%3Djpg%26height%3D900%26width%3D1600%26fit%3Dbounds&w=2048&q=75 2048w, /profile/_next/image?url=https%3A%2F%2Fimageio.forbes.com%2Fspecials-images%2Fimageserve%2F5ee228171cfc6d00066dd567%2F0x0.jpg%3Fformat%3Djpg%26height%3D900%26width%3D1600%26fit%3Dbounds&w=3840&q=75 3840w" src="/profile/_next/image?url=https%3A%2F%2Fimageio.forbes.com%2Fspecials-images%2Fimageserve%2F5ee228171cfc6d00066dd567%2F0x0.jpg%3Fformat%3Djpg%26height%3D900%26width%3D1600%26fit%3Dbounds&w=3840&q=75"/></div><div class="flex flex-1 flex-col gap-4 px-4 pb-8 pt-2"><p class="typography-badge">expert panel</p><div><a class="typography-h3 text-black-light" href="https://www.forbes.com/sites/forbescommunicationscouncil/2023/10/13/14-key-projects-comms-teams-needed-outside-agency-help-with-and-why/">14 Key Projects Comms Teams Needed Outside Agency Help With (And Why)</a><p class="typography-datestamp">Oct 13, 2023</p></div><p class="line-clamp-3">The members of a corporate communications team typically possess such a variety of talents and expertise that their capabilities may rival those of external “agencies of record.” For all of their versatility and competencies, however, a comms team will occasionally need assistance to successfully execute on a key project. When these occasions arise, partnering with an outside agency can be an effective solution. Here, 14 members of Forbes Communications Council share different projects that their teams have opted to collaborate with an agency partner on and the reasons why. Check out their insights and results below to learn how certain internal communications projects can be bolstered and elevated with the help of dedicated agency experts.</p><div class="flex flex-1 items-end justify-end"><a href="https://www.forbes.com/sites/forbescommunicationscouncil/2023/10/13/14-key-projects-comms-teams-needed-outside-agency-help-with-and-why/" target="_blank" class="ring-offset-background focus-visible:ring-ring inline-flex items-center justify-center rounded uppercase transition-colors focus-visible:outline-none focus-visible:ring-2 focus-visible:ring-offset-2 disabled:pointer-events-none disabled:opacity-50 typography-button bg-black-light text-white hover:bg-[#545454] h-12 px-4 py-3">Read Article</a></div></div></div><div class="flex-col bg-white shadow-[0_2px_4px_0_rgba(0,0,0,0.5)] flex"><div class="relative h-[230px] w-full"><img alt="15 Comms Pros Share Where Their Brands Post On Social Media (And Why)" loading="lazy" decoding="async" data-nimg="fill" class="object-cover" style="position:absolute;height:100%;width:100%;left:0;top:0;right:0;bottom:0;color:transparent" sizes="100vw" srcSet="/profile/_next/image?url=https%3A%2F%2Fimageio.forbes.com%2Fspecials-images%2Fimageserve%2F652582800e7c7e0f59031ab4%2F0x0.jpg%3Fformat%3Djpg%26height%3D900%26width%3D1600%26fit%3Dbounds&w=640&q=75 640w, /profile/_next/image?url=https%3A%2F%2Fimageio.forbes.com%2Fspecials-images%2Fimageserve%2F652582800e7c7e0f59031ab4%2F0x0.jpg%3Fformat%3Djpg%26height%3D900%26width%3D1600%26fit%3Dbounds&w=750&q=75 750w, /profile/_next/image?url=https%3A%2F%2Fimageio.forbes.com%2Fspecials-images%2Fimageserve%2F652582800e7c7e0f59031ab4%2F0x0.jpg%3Fformat%3Djpg%26height%3D900%26width%3D1600%26fit%3Dbounds&w=828&q=75 828w, /profile/_next/image?url=https%3A%2F%2Fimageio.forbes.com%2Fspecials-images%2Fimageserve%2F652582800e7c7e0f59031ab4%2F0x0.jpg%3Fformat%3Djpg%26height%3D900%26width%3D1600%26fit%3Dbounds&w=1080&q=75 1080w, /profile/_next/image?url=https%3A%2F%2Fimageio.forbes.com%2Fspecials-images%2Fimageserve%2F652582800e7c7e0f59031ab4%2F0x0.jpg%3Fformat%3Djpg%26height%3D900%26width%3D1600%26fit%3Dbounds&w=1200&q=75 1200w, /profile/_next/image?url=https%3A%2F%2Fimageio.forbes.com%2Fspecials-images%2Fimageserve%2F652582800e7c7e0f59031ab4%2F0x0.jpg%3Fformat%3Djpg%26height%3D900%26width%3D1600%26fit%3Dbounds&w=1920&q=75 1920w, /profile/_next/image?url=https%3A%2F%2Fimageio.forbes.com%2Fspecials-images%2Fimageserve%2F652582800e7c7e0f59031ab4%2F0x0.jpg%3Fformat%3Djpg%26height%3D900%26width%3D1600%26fit%3Dbounds&w=2048&q=75 2048w, /profile/_next/image?url=https%3A%2F%2Fimageio.forbes.com%2Fspecials-images%2Fimageserve%2F652582800e7c7e0f59031ab4%2F0x0.jpg%3Fformat%3Djpg%26height%3D900%26width%3D1600%26fit%3Dbounds&w=3840&q=75 3840w" src="/profile/_next/image?url=https%3A%2F%2Fimageio.forbes.com%2Fspecials-images%2Fimageserve%2F652582800e7c7e0f59031ab4%2F0x0.jpg%3Fformat%3Djpg%26height%3D900%26width%3D1600%26fit%3Dbounds&w=3840&q=75"/></div><div class="flex flex-1 flex-col gap-4 px-4 pb-8 pt-2"><p class="typography-badge">expert panel</p><div><a class="typography-h3 text-black-light" href="https://www.forbes.com/sites/forbescommunicationscouncil/2023/10/10/15-comms-pros-share-where-their-brands-post-on-social-media-and-why/">15 Comms Pros Share Where Their Brands Post On Social Media (And Why)</a><p class="typography-datestamp">Oct 10, 2023</p></div><p class="line-clamp-3">Social media has emerged as a powerful tool for building and nurturing a company’s brand identity. With so many platforms available, though, it’s crucial for businesses to strategically choose where to invest their time and effort. Understanding where and what to post is vital for carving out a distinct brand identity in the ever-evolving, always-noisy landscape of social media. Here, 15 Forbes Communication Council members explore key things to consider in determining which social media platforms to focus on and the types of content that resonate most effectively with those audiences.</p><div class="flex flex-1 items-end justify-end"><a href="https://www.forbes.com/sites/forbescommunicationscouncil/2023/10/10/15-comms-pros-share-where-their-brands-post-on-social-media-and-why/" target="_blank" class="ring-offset-background focus-visible:ring-ring inline-flex items-center justify-center rounded uppercase transition-colors focus-visible:outline-none focus-visible:ring-2 focus-visible:ring-offset-2 disabled:pointer-events-none disabled:opacity-50 typography-button bg-black-light text-white hover:bg-[#545454] h-12 px-4 py-3">Read Article</a></div></div></div><div class="flex-col bg-white shadow-[0_2px_4px_0_rgba(0,0,0,0.5)] flex"><div class="relative h-[230px] w-full"><img alt="20 Mistakes Rookie Copywriters Make (And How To Avoid Them)" loading="lazy" decoding="async" data-nimg="fill" class="object-cover" style="position:absolute;height:100%;width:100%;left:0;top:0;right:0;bottom:0;color:transparent" sizes="100vw" srcSet="/profile/_next/image?url=https%3A%2F%2Fimageio.forbes.com%2Fspecials-images%2Fimageserve%2F64a868a6a9a3fe7f81b4ddd6%2F0x0.jpg%3Fformat%3Djpg%26height%3D900%26width%3D1600%26fit%3Dbounds&w=640&q=75 640w, /profile/_next/image?url=https%3A%2F%2Fimageio.forbes.com%2Fspecials-images%2Fimageserve%2F64a868a6a9a3fe7f81b4ddd6%2F0x0.jpg%3Fformat%3Djpg%26height%3D900%26width%3D1600%26fit%3Dbounds&w=750&q=75 750w, /profile/_next/image?url=https%3A%2F%2Fimageio.forbes.com%2Fspecials-images%2Fimageserve%2F64a868a6a9a3fe7f81b4ddd6%2F0x0.jpg%3Fformat%3Djpg%26height%3D900%26width%3D1600%26fit%3Dbounds&w=828&q=75 828w, /profile/_next/image?url=https%3A%2F%2Fimageio.forbes.com%2Fspecials-images%2Fimageserve%2F64a868a6a9a3fe7f81b4ddd6%2F0x0.jpg%3Fformat%3Djpg%26height%3D900%26width%3D1600%26fit%3Dbounds&w=1080&q=75 1080w, /profile/_next/image?url=https%3A%2F%2Fimageio.forbes.com%2Fspecials-images%2Fimageserve%2F64a868a6a9a3fe7f81b4ddd6%2F0x0.jpg%3Fformat%3Djpg%26height%3D900%26width%3D1600%26fit%3Dbounds&w=1200&q=75 1200w, /profile/_next/image?url=https%3A%2F%2Fimageio.forbes.com%2Fspecials-images%2Fimageserve%2F64a868a6a9a3fe7f81b4ddd6%2F0x0.jpg%3Fformat%3Djpg%26height%3D900%26width%3D1600%26fit%3Dbounds&w=1920&q=75 1920w, /profile/_next/image?url=https%3A%2F%2Fimageio.forbes.com%2Fspecials-images%2Fimageserve%2F64a868a6a9a3fe7f81b4ddd6%2F0x0.jpg%3Fformat%3Djpg%26height%3D900%26width%3D1600%26fit%3Dbounds&w=2048&q=75 2048w, /profile/_next/image?url=https%3A%2F%2Fimageio.forbes.com%2Fspecials-images%2Fimageserve%2F64a868a6a9a3fe7f81b4ddd6%2F0x0.jpg%3Fformat%3Djpg%26height%3D900%26width%3D1600%26fit%3Dbounds&w=3840&q=75 3840w" src="/profile/_next/image?url=https%3A%2F%2Fimageio.forbes.com%2Fspecials-images%2Fimageserve%2F64a868a6a9a3fe7f81b4ddd6%2F0x0.jpg%3Fformat%3Djpg%26height%3D900%26width%3D1600%26fit%3Dbounds&w=3840&q=75"/></div><div class="flex flex-1 flex-col gap-4 px-4 pb-8 pt-2"><p class="typography-badge">expert panel</p><div><a class="typography-h3 text-black-light" href="https://www.forbes.com/sites/forbescommunicationscouncil/2023/07/10/20-mistakes-rookie-copywriters-make-and-how-to-avoid-them/">20 Mistakes Rookie Copywriters Make (And How To Avoid Them)</a><p class="typography-datestamp">Jul 10, 2023</p></div><p class="line-clamp-3">For a brand-new communications professional, landing a position in a comms department can be the beginning of a long and fulfilling career. However, if you don’t listen to constructive feedback and heed lessons learned on the job, especially when it comes to the common comms task of generating effective copy, the path forward will be more challenging. One of the best ways to ensure you are on the right track with copywriting is to ask a more experienced peer to review your work. To learn about some of the missteps newer comms pros frequently make, check out the mistakes 20 members of Forbes Communications Council share below. Here, they explore copywriting errors they often see newcomers to the comms field make, along with ways to ensure you avoid them.</p><div class="flex flex-1 items-end justify-end"><a href="https://www.forbes.com/sites/forbescommunicationscouncil/2023/07/10/20-mistakes-rookie-copywriters-make-and-how-to-avoid-them/" target="_blank" class="ring-offset-background focus-visible:ring-ring inline-flex items-center justify-center rounded uppercase transition-colors focus-visible:outline-none focus-visible:ring-2 focus-visible:ring-offset-2 disabled:pointer-events-none disabled:opacity-50 typography-button bg-black-light text-white hover:bg-[#545454] h-12 px-4 py-3">Read Article</a></div></div></div><div class="flex-col bg-white shadow-[0_2px_4px_0_rgba(0,0,0,0.5)] flex"><div class="relative h-[230px] w-full"><img alt="17 Top Tips CEOs Can Use To Explain External Events Impacting Business" loading="lazy" decoding="async" data-nimg="fill" class="object-cover" style="position:absolute;height:100%;width:100%;left:0;top:0;right:0;bottom:0;color:transparent" sizes="100vw" srcSet="/profile/_next/image?url=https%3A%2F%2Fimageio.forbes.com%2Fspecials-images%2Fimageserve%2F609d9a9aac6280ba25370701%2F0x0.jpg%3Fformat%3Djpg%26height%3D900%26width%3D1600%26fit%3Dbounds&w=640&q=75 640w, /profile/_next/image?url=https%3A%2F%2Fimageio.forbes.com%2Fspecials-images%2Fimageserve%2F609d9a9aac6280ba25370701%2F0x0.jpg%3Fformat%3Djpg%26height%3D900%26width%3D1600%26fit%3Dbounds&w=750&q=75 750w, /profile/_next/image?url=https%3A%2F%2Fimageio.forbes.com%2Fspecials-images%2Fimageserve%2F609d9a9aac6280ba25370701%2F0x0.jpg%3Fformat%3Djpg%26height%3D900%26width%3D1600%26fit%3Dbounds&w=828&q=75 828w, /profile/_next/image?url=https%3A%2F%2Fimageio.forbes.com%2Fspecials-images%2Fimageserve%2F609d9a9aac6280ba25370701%2F0x0.jpg%3Fformat%3Djpg%26height%3D900%26width%3D1600%26fit%3Dbounds&w=1080&q=75 1080w, /profile/_next/image?url=https%3A%2F%2Fimageio.forbes.com%2Fspecials-images%2Fimageserve%2F609d9a9aac6280ba25370701%2F0x0.jpg%3Fformat%3Djpg%26height%3D900%26width%3D1600%26fit%3Dbounds&w=1200&q=75 1200w, /profile/_next/image?url=https%3A%2F%2Fimageio.forbes.com%2Fspecials-images%2Fimageserve%2F609d9a9aac6280ba25370701%2F0x0.jpg%3Fformat%3Djpg%26height%3D900%26width%3D1600%26fit%3Dbounds&w=1920&q=75 1920w, /profile/_next/image?url=https%3A%2F%2Fimageio.forbes.com%2Fspecials-images%2Fimageserve%2F609d9a9aac6280ba25370701%2F0x0.jpg%3Fformat%3Djpg%26height%3D900%26width%3D1600%26fit%3Dbounds&w=2048&q=75 2048w, /profile/_next/image?url=https%3A%2F%2Fimageio.forbes.com%2Fspecials-images%2Fimageserve%2F609d9a9aac6280ba25370701%2F0x0.jpg%3Fformat%3Djpg%26height%3D900%26width%3D1600%26fit%3Dbounds&w=3840&q=75 3840w" src="/profile/_next/image?url=https%3A%2F%2Fimageio.forbes.com%2Fspecials-images%2Fimageserve%2F609d9a9aac6280ba25370701%2F0x0.jpg%3Fformat%3Djpg%26height%3D900%26width%3D1600%26fit%3Dbounds&w=3840&q=75"/></div><div class="flex flex-1 flex-col gap-4 px-4 pb-8 pt-2"><p class="typography-badge">expert panel</p><div><a class="typography-h3 text-black-light" href="https://www.forbes.com/sites/forbescommunicationscouncil/2023/05/26/17-top-tips-ceos-can-use-to-explain-external-events-impacting-business/">17 Top Tips CEOs Can Use To Explain External Events Impacting Business</a><p class="typography-datestamp">May 26, 2023</p></div><p class="line-clamp-3">Global events, natural catastrophes and other current affairs in the news can have effects, good or bad, on businesses in other locations and in unrelated industries. For example, many chief executives and other C-suite leaders had to inform internal audiences about how their companies may or may not have been impacted by emerging situations in the banking industry recently. When external circumstances beyond their control could impact internal operations, it is important for a CEO to understand what the top priorities are in terms of employee communication. Below, members of Forbes Communications Council share their top tips to help CEOs ensure that internal conjecture and panic don’t lead to a full-blown public relations crisis. Read on to learn how a CEO can help avoid misunderstanding and limit potential damage when the fallout from external events stands to affect their organization.</p><div class="flex flex-1 items-end justify-end"><a href="https://www.forbes.com/sites/forbescommunicationscouncil/2023/05/26/17-top-tips-ceos-can-use-to-explain-external-events-impacting-business/" target="_blank" class="ring-offset-background focus-visible:ring-ring inline-flex items-center justify-center rounded uppercase transition-colors focus-visible:outline-none focus-visible:ring-2 focus-visible:ring-offset-2 disabled:pointer-events-none disabled:opacity-50 typography-button bg-black-light text-white hover:bg-[#545454] h-12 px-4 py-3">Read Article</a></div></div></div><div class="flex-col bg-white shadow-[0_2px_4px_0_rgba(0,0,0,0.5)] hidden"><div class="relative h-[230px] w-full"><img alt="16 Comms Pros Share Soft Skills Possessed By The Most Masterful Communicators" loading="lazy" decoding="async" data-nimg="fill" class="object-cover" style="position:absolute;height:100%;width:100%;left:0;top:0;right:0;bottom:0;color:transparent" sizes="100vw" srcSet="/profile/_next/image?url=https%3A%2F%2Fimageio.forbes.com%2Fspecials-images%2Fimageserve%2F645e5692221db3bbc6539e4f%2F0x0.jpg%3Fformat%3Djpg%26height%3D900%26width%3D1600%26fit%3Dbounds&w=640&q=75 640w, /profile/_next/image?url=https%3A%2F%2Fimageio.forbes.com%2Fspecials-images%2Fimageserve%2F645e5692221db3bbc6539e4f%2F0x0.jpg%3Fformat%3Djpg%26height%3D900%26width%3D1600%26fit%3Dbounds&w=750&q=75 750w, /profile/_next/image?url=https%3A%2F%2Fimageio.forbes.com%2Fspecials-images%2Fimageserve%2F645e5692221db3bbc6539e4f%2F0x0.jpg%3Fformat%3Djpg%26height%3D900%26width%3D1600%26fit%3Dbounds&w=828&q=75 828w, /profile/_next/image?url=https%3A%2F%2Fimageio.forbes.com%2Fspecials-images%2Fimageserve%2F645e5692221db3bbc6539e4f%2F0x0.jpg%3Fformat%3Djpg%26height%3D900%26width%3D1600%26fit%3Dbounds&w=1080&q=75 1080w, /profile/_next/image?url=https%3A%2F%2Fimageio.forbes.com%2Fspecials-images%2Fimageserve%2F645e5692221db3bbc6539e4f%2F0x0.jpg%3Fformat%3Djpg%26height%3D900%26width%3D1600%26fit%3Dbounds&w=1200&q=75 1200w, /profile/_next/image?url=https%3A%2F%2Fimageio.forbes.com%2Fspecials-images%2Fimageserve%2F645e5692221db3bbc6539e4f%2F0x0.jpg%3Fformat%3Djpg%26height%3D900%26width%3D1600%26fit%3Dbounds&w=1920&q=75 1920w, /profile/_next/image?url=https%3A%2F%2Fimageio.forbes.com%2Fspecials-images%2Fimageserve%2F645e5692221db3bbc6539e4f%2F0x0.jpg%3Fformat%3Djpg%26height%3D900%26width%3D1600%26fit%3Dbounds&w=2048&q=75 2048w, /profile/_next/image?url=https%3A%2F%2Fimageio.forbes.com%2Fspecials-images%2Fimageserve%2F645e5692221db3bbc6539e4f%2F0x0.jpg%3Fformat%3Djpg%26height%3D900%26width%3D1600%26fit%3Dbounds&w=3840&q=75 3840w" src="/profile/_next/image?url=https%3A%2F%2Fimageio.forbes.com%2Fspecials-images%2Fimageserve%2F645e5692221db3bbc6539e4f%2F0x0.jpg%3Fformat%3Djpg%26height%3D900%26width%3D1600%26fit%3Dbounds&w=3840&q=75"/></div><div class="flex flex-1 flex-col gap-4 px-4 pb-8 pt-2"><p class="typography-badge">expert panel</p><div><a class="typography-h3 text-black-light" href="https://www.forbes.com/sites/forbescommunicationscouncil/2023/05/12/16-comms-pros-share-soft-skills-possessed-by-the-most-masterful-communicators/">16 Comms Pros Share Soft Skills Possessed By The Most Masterful Communicators</a><p class="typography-datestamp">May 12, 2023</p></div><p class="line-clamp-3">As communications professionals know, there are as many different ways to communicate a message as there are perspectives of the people who will receive it. Whether you’re writing up a proposal to convince venture capitalists to invest or filming an interview with the CEO of your company, communication is a two-way street—and having the soft skills to persuade others to help achieve your objectives is key in this field. Below, members of Forbes Communications Council share the critical soft skills that the most masterful expert communicators they know possess. Read on to learn about 16 of the most valuable qualities and skills comms pros can cultivate in themselves, as well as why they should if they hope to become master communicators.</p><div class="flex flex-1 items-end justify-end"><a href="https://www.forbes.com/sites/forbescommunicationscouncil/2023/05/12/16-comms-pros-share-soft-skills-possessed-by-the-most-masterful-communicators/" target="_blank" class="ring-offset-background focus-visible:ring-ring inline-flex items-center justify-center rounded uppercase transition-colors focus-visible:outline-none focus-visible:ring-2 focus-visible:ring-offset-2 disabled:pointer-events-none disabled:opacity-50 typography-button bg-black-light text-white hover:bg-[#545454] h-12 px-4 py-3">Read Article</a></div></div></div><div class="flex-col bg-white shadow-[0_2px_4px_0_rgba(0,0,0,0.5)] hidden"><div class="relative h-[230px] w-full"><img alt="How To Align External Comms With An SEO Strategy To Boost Rankings" loading="lazy" decoding="async" data-nimg="fill" class="object-cover" style="position:absolute;height:100%;width:100%;left:0;top:0;right:0;bottom:0;color:transparent" sizes="100vw" srcSet="/profile/_next/image?url=https%3A%2F%2Fimageio.forbes.com%2Fspecials-images%2Fimageserve%2F621d4642f4d92d6d78d5d84a%2F0x0.jpg%3Fformat%3Djpg%26height%3D900%26width%3D1600%26fit%3Dbounds&w=640&q=75 640w, /profile/_next/image?url=https%3A%2F%2Fimageio.forbes.com%2Fspecials-images%2Fimageserve%2F621d4642f4d92d6d78d5d84a%2F0x0.jpg%3Fformat%3Djpg%26height%3D900%26width%3D1600%26fit%3Dbounds&w=750&q=75 750w, /profile/_next/image?url=https%3A%2F%2Fimageio.forbes.com%2Fspecials-images%2Fimageserve%2F621d4642f4d92d6d78d5d84a%2F0x0.jpg%3Fformat%3Djpg%26height%3D900%26width%3D1600%26fit%3Dbounds&w=828&q=75 828w, /profile/_next/image?url=https%3A%2F%2Fimageio.forbes.com%2Fspecials-images%2Fimageserve%2F621d4642f4d92d6d78d5d84a%2F0x0.jpg%3Fformat%3Djpg%26height%3D900%26width%3D1600%26fit%3Dbounds&w=1080&q=75 1080w, /profile/_next/image?url=https%3A%2F%2Fimageio.forbes.com%2Fspecials-images%2Fimageserve%2F621d4642f4d92d6d78d5d84a%2F0x0.jpg%3Fformat%3Djpg%26height%3D900%26width%3D1600%26fit%3Dbounds&w=1200&q=75 1200w, /profile/_next/image?url=https%3A%2F%2Fimageio.forbes.com%2Fspecials-images%2Fimageserve%2F621d4642f4d92d6d78d5d84a%2F0x0.jpg%3Fformat%3Djpg%26height%3D900%26width%3D1600%26fit%3Dbounds&w=1920&q=75 1920w, /profile/_next/image?url=https%3A%2F%2Fimageio.forbes.com%2Fspecials-images%2Fimageserve%2F621d4642f4d92d6d78d5d84a%2F0x0.jpg%3Fformat%3Djpg%26height%3D900%26width%3D1600%26fit%3Dbounds&w=2048&q=75 2048w, /profile/_next/image?url=https%3A%2F%2Fimageio.forbes.com%2Fspecials-images%2Fimageserve%2F621d4642f4d92d6d78d5d84a%2F0x0.jpg%3Fformat%3Djpg%26height%3D900%26width%3D1600%26fit%3Dbounds&w=3840&q=75 3840w" src="/profile/_next/image?url=https%3A%2F%2Fimageio.forbes.com%2Fspecials-images%2Fimageserve%2F621d4642f4d92d6d78d5d84a%2F0x0.jpg%3Fformat%3Djpg%26height%3D900%26width%3D1600%26fit%3Dbounds&w=3840&q=75"/></div><div class="flex flex-1 flex-col gap-4 px-4 pb-8 pt-2"><p class="typography-badge">expert panel</p><div><a class="typography-h3 text-black-light" href="https://www.forbes.com/sites/forbescommunicationscouncil/2023/04/24/how-to-align-external-comms-with-an-seo-strategy-to-boost-rankings/">How To Align External Comms With An SEO Strategy To Boost Rankings</a><p class="typography-datestamp">Apr 24, 2023</p></div><p class="line-clamp-3">In today’s digital landscape, having a solid search engine optimization strategy is crucial for organizations looking to establish a strong online presence. But it’s not just about optimizing website content and meta tags. Organizations must also ensure their online content and public-facing external communications align with their SEO strategy. From social media posts to press releases, every piece of content that is published or shared online can impact search rankings. Below, 16 Forbes Communications Council members share key steps organizations need to take to ensure their online content and external communications are in line with their SEO strategy, which will help them achieve higher search rankings, increased visibility and better overall digital marketing performance.</p><div class="flex flex-1 items-end justify-end"><a href="https://www.forbes.com/sites/forbescommunicationscouncil/2023/04/24/how-to-align-external-comms-with-an-seo-strategy-to-boost-rankings/" target="_blank" class="ring-offset-background focus-visible:ring-ring inline-flex items-center justify-center rounded uppercase transition-colors focus-visible:outline-none focus-visible:ring-2 focus-visible:ring-offset-2 disabled:pointer-events-none disabled:opacity-50 typography-button bg-black-light text-white hover:bg-[#545454] h-12 px-4 py-3">Read Article</a></div></div></div><div class="flex-col bg-white shadow-[0_2px_4px_0_rgba(0,0,0,0.5)] hidden"><div class="relative h-[230px] w-full"><img alt="Should PR Pros Include Original Research In Pitches? 15 Comms Leaders Weigh In" loading="lazy" decoding="async" data-nimg="fill" class="object-cover" style="position:absolute;height:100%;width:100%;left:0;top:0;right:0;bottom:0;color:transparent" sizes="100vw" srcSet="/profile/_next/image?url=https%3A%2F%2Fimageio.forbes.com%2Fspecials-images%2Fimageserve%2F6413254e937a796410017351%2F0x0.jpg%3Fformat%3Djpg%26height%3D900%26width%3D1600%26fit%3Dbounds&w=640&q=75 640w, /profile/_next/image?url=https%3A%2F%2Fimageio.forbes.com%2Fspecials-images%2Fimageserve%2F6413254e937a796410017351%2F0x0.jpg%3Fformat%3Djpg%26height%3D900%26width%3D1600%26fit%3Dbounds&w=750&q=75 750w, /profile/_next/image?url=https%3A%2F%2Fimageio.forbes.com%2Fspecials-images%2Fimageserve%2F6413254e937a796410017351%2F0x0.jpg%3Fformat%3Djpg%26height%3D900%26width%3D1600%26fit%3Dbounds&w=828&q=75 828w, /profile/_next/image?url=https%3A%2F%2Fimageio.forbes.com%2Fspecials-images%2Fimageserve%2F6413254e937a796410017351%2F0x0.jpg%3Fformat%3Djpg%26height%3D900%26width%3D1600%26fit%3Dbounds&w=1080&q=75 1080w, /profile/_next/image?url=https%3A%2F%2Fimageio.forbes.com%2Fspecials-images%2Fimageserve%2F6413254e937a796410017351%2F0x0.jpg%3Fformat%3Djpg%26height%3D900%26width%3D1600%26fit%3Dbounds&w=1200&q=75 1200w, /profile/_next/image?url=https%3A%2F%2Fimageio.forbes.com%2Fspecials-images%2Fimageserve%2F6413254e937a796410017351%2F0x0.jpg%3Fformat%3Djpg%26height%3D900%26width%3D1600%26fit%3Dbounds&w=1920&q=75 1920w, /profile/_next/image?url=https%3A%2F%2Fimageio.forbes.com%2Fspecials-images%2Fimageserve%2F6413254e937a796410017351%2F0x0.jpg%3Fformat%3Djpg%26height%3D900%26width%3D1600%26fit%3Dbounds&w=2048&q=75 2048w, /profile/_next/image?url=https%3A%2F%2Fimageio.forbes.com%2Fspecials-images%2Fimageserve%2F6413254e937a796410017351%2F0x0.jpg%3Fformat%3Djpg%26height%3D900%26width%3D1600%26fit%3Dbounds&w=3840&q=75 3840w" src="/profile/_next/image?url=https%3A%2F%2Fimageio.forbes.com%2Fspecials-images%2Fimageserve%2F6413254e937a796410017351%2F0x0.jpg%3Fformat%3Djpg%26height%3D900%26width%3D1600%26fit%3Dbounds&w=3840&q=75"/></div><div class="flex flex-1 flex-col gap-4 px-4 pb-8 pt-2"><p class="typography-badge">expert panel</p><div><a class="typography-h3 text-black-light" href="https://www.forbes.com/sites/forbescommunicationscouncil/2023/03/16/should-pr-pros-include-original-research-in-pitches-15-comms-leaders-weigh-in/">Should PR Pros Include Original Research In Pitches? 15 Comms Leaders Weigh In</a><p class="typography-datestamp">Mar 16, 2023</p></div><p class="line-clamp-3">Pitching story ideas to the media is a critical—and highly challenging—part of a public relations professional's job. Aside from finding newsworthy stories to pitch, coming up with creative approaches to grab the attention of journalists and reporters is another big piece of the process. One common way PR pros try to improve the chances of a story being picked up by the media is by supplementing their pitches with original research and infographics in their pitches. But is it a good idea to include company research, data or infographics in every story pitched to the media? Below, members of Forbes Communications Council share their opinions on the value of incorporating additional proprietary materials into PR pitches, along with their rationales for doing so or not. Read on to learn more about how to effectively garner media attention by including the right elements in a PR pitch.</p><div class="flex flex-1 items-end justify-end"><a href="https://www.forbes.com/sites/forbescommunicationscouncil/2023/03/16/should-pr-pros-include-original-research-in-pitches-15-comms-leaders-weigh-in/" target="_blank" class="ring-offset-background focus-visible:ring-ring inline-flex items-center justify-center rounded uppercase transition-colors focus-visible:outline-none focus-visible:ring-2 focus-visible:ring-offset-2 disabled:pointer-events-none disabled:opacity-50 typography-button bg-black-light text-white hover:bg-[#545454] h-12 px-4 py-3">Read Article</a></div></div></div><div class="flex-col bg-white shadow-[0_2px_4px_0_rgba(0,0,0,0.5)] hidden"><div class="relative h-[230px] w-full"><img alt="How To Address Negative Reviews From Former Employees Following Layoffs" loading="lazy" decoding="async" data-nimg="fill" class="object-cover" style="position:absolute;height:100%;width:100%;left:0;top:0;right:0;bottom:0;color:transparent" sizes="100vw" srcSet="/profile/_next/image?url=https%3A%2F%2Fimageio.forbes.com%2Fspecials-images%2Fimageserve%2F640a16a263a9cd076b7aa269%2F0x0.jpg%3Fformat%3Djpg%26height%3D900%26width%3D1600%26fit%3Dbounds&w=640&q=75 640w, /profile/_next/image?url=https%3A%2F%2Fimageio.forbes.com%2Fspecials-images%2Fimageserve%2F640a16a263a9cd076b7aa269%2F0x0.jpg%3Fformat%3Djpg%26height%3D900%26width%3D1600%26fit%3Dbounds&w=750&q=75 750w, /profile/_next/image?url=https%3A%2F%2Fimageio.forbes.com%2Fspecials-images%2Fimageserve%2F640a16a263a9cd076b7aa269%2F0x0.jpg%3Fformat%3Djpg%26height%3D900%26width%3D1600%26fit%3Dbounds&w=828&q=75 828w, /profile/_next/image?url=https%3A%2F%2Fimageio.forbes.com%2Fspecials-images%2Fimageserve%2F640a16a263a9cd076b7aa269%2F0x0.jpg%3Fformat%3Djpg%26height%3D900%26width%3D1600%26fit%3Dbounds&w=1080&q=75 1080w, /profile/_next/image?url=https%3A%2F%2Fimageio.forbes.com%2Fspecials-images%2Fimageserve%2F640a16a263a9cd076b7aa269%2F0x0.jpg%3Fformat%3Djpg%26height%3D900%26width%3D1600%26fit%3Dbounds&w=1200&q=75 1200w, /profile/_next/image?url=https%3A%2F%2Fimageio.forbes.com%2Fspecials-images%2Fimageserve%2F640a16a263a9cd076b7aa269%2F0x0.jpg%3Fformat%3Djpg%26height%3D900%26width%3D1600%26fit%3Dbounds&w=1920&q=75 1920w, /profile/_next/image?url=https%3A%2F%2Fimageio.forbes.com%2Fspecials-images%2Fimageserve%2F640a16a263a9cd076b7aa269%2F0x0.jpg%3Fformat%3Djpg%26height%3D900%26width%3D1600%26fit%3Dbounds&w=2048&q=75 2048w, /profile/_next/image?url=https%3A%2F%2Fimageio.forbes.com%2Fspecials-images%2Fimageserve%2F640a16a263a9cd076b7aa269%2F0x0.jpg%3Fformat%3Djpg%26height%3D900%26width%3D1600%26fit%3Dbounds&w=3840&q=75 3840w" src="/profile/_next/image?url=https%3A%2F%2Fimageio.forbes.com%2Fspecials-images%2Fimageserve%2F640a16a263a9cd076b7aa269%2F0x0.jpg%3Fformat%3Djpg%26height%3D900%26width%3D1600%26fit%3Dbounds&w=3840&q=75"/></div><div class="flex flex-1 flex-col gap-4 px-4 pb-8 pt-2"><p class="typography-badge">expert panel</p><div><a class="typography-h3 text-black-light" href="https://www.forbes.com/sites/forbescommunicationscouncil/2023/03/09/how-to-address-negative-reviews-from-former-employees-following-layoffs/">How To Address Negative Reviews From Former Employees Following Layoffs</a><p class="typography-datestamp">Mar 9, 2023</p></div><p class="line-clamp-3">When layoffs occur, it can be a challenging time for both employees and employers, and negative reviews from former employees on job sites such as LinkedIn and Glassdoor can make a difficult situation even worse for employers. Often, it’s the responsibility of the communications department to address such reviews in a tactful and professional way so as to avoid any further harm to their company’s reputation. Comms leaders can take steps to mitigate the damage that negative employee reviews can do, even working with other departments to prevent negative employee experiences in the future, which can improve recruiting and retention. Read on to learn more about how a company can navigate poor employee reviews following a round of layoffs with these tips from members of Forbes Communications Council.</p><div class="flex flex-1 items-end justify-end"><a href="https://www.forbes.com/sites/forbescommunicationscouncil/2023/03/09/how-to-address-negative-reviews-from-former-employees-following-layoffs/" target="_blank" class="ring-offset-background focus-visible:ring-ring inline-flex items-center justify-center rounded uppercase transition-colors focus-visible:outline-none focus-visible:ring-2 focus-visible:ring-offset-2 disabled:pointer-events-none disabled:opacity-50 typography-button bg-black-light text-white hover:bg-[#545454] h-12 px-4 py-3">Read Article</a></div></div></div><div class="flex-col bg-white shadow-[0_2px_4px_0_rgba(0,0,0,0.5)] hidden"><div class="relative h-[230px] w-full"><img alt="How 15 Comms Teams Help Their Companies Successfully Brand Themselves" loading="lazy" decoding="async" data-nimg="fill" class="object-cover" style="position:absolute;height:100%;width:100%;left:0;top:0;right:0;bottom:0;color:transparent" sizes="100vw" srcSet="/profile/_next/image?url=https%3A%2F%2Fimageio.forbes.com%2Fspecials-images%2Fimageserve%2F63f8fb4c1405a421d10f01a9%2F0x0.jpg%3Fformat%3Djpg%26height%3D900%26width%3D1600%26fit%3Dbounds&w=640&q=75 640w, /profile/_next/image?url=https%3A%2F%2Fimageio.forbes.com%2Fspecials-images%2Fimageserve%2F63f8fb4c1405a421d10f01a9%2F0x0.jpg%3Fformat%3Djpg%26height%3D900%26width%3D1600%26fit%3Dbounds&w=750&q=75 750w, /profile/_next/image?url=https%3A%2F%2Fimageio.forbes.com%2Fspecials-images%2Fimageserve%2F63f8fb4c1405a421d10f01a9%2F0x0.jpg%3Fformat%3Djpg%26height%3D900%26width%3D1600%26fit%3Dbounds&w=828&q=75 828w, /profile/_next/image?url=https%3A%2F%2Fimageio.forbes.com%2Fspecials-images%2Fimageserve%2F63f8fb4c1405a421d10f01a9%2F0x0.jpg%3Fformat%3Djpg%26height%3D900%26width%3D1600%26fit%3Dbounds&w=1080&q=75 1080w, /profile/_next/image?url=https%3A%2F%2Fimageio.forbes.com%2Fspecials-images%2Fimageserve%2F63f8fb4c1405a421d10f01a9%2F0x0.jpg%3Fformat%3Djpg%26height%3D900%26width%3D1600%26fit%3Dbounds&w=1200&q=75 1200w, /profile/_next/image?url=https%3A%2F%2Fimageio.forbes.com%2Fspecials-images%2Fimageserve%2F63f8fb4c1405a421d10f01a9%2F0x0.jpg%3Fformat%3Djpg%26height%3D900%26width%3D1600%26fit%3Dbounds&w=1920&q=75 1920w, /profile/_next/image?url=https%3A%2F%2Fimageio.forbes.com%2Fspecials-images%2Fimageserve%2F63f8fb4c1405a421d10f01a9%2F0x0.jpg%3Fformat%3Djpg%26height%3D900%26width%3D1600%26fit%3Dbounds&w=2048&q=75 2048w, /profile/_next/image?url=https%3A%2F%2Fimageio.forbes.com%2Fspecials-images%2Fimageserve%2F63f8fb4c1405a421d10f01a9%2F0x0.jpg%3Fformat%3Djpg%26height%3D900%26width%3D1600%26fit%3Dbounds&w=3840&q=75 3840w" src="/profile/_next/image?url=https%3A%2F%2Fimageio.forbes.com%2Fspecials-images%2Fimageserve%2F63f8fb4c1405a421d10f01a9%2F0x0.jpg%3Fformat%3Djpg%26height%3D900%26width%3D1600%26fit%3Dbounds&w=3840&q=75"/></div><div class="flex flex-1 flex-col gap-4 px-4 pb-8 pt-2"><p class="typography-badge">expert panel</p><div><a class="typography-h3 text-black-light" href="https://www.forbes.com/sites/forbescommunicationscouncil/2023/02/24/how-15-comms-teams-help-their-companies-successfully-brand-themselves/">How 15 Comms Teams Help Their Companies Successfully Brand Themselves</a><p class="typography-datestamp">Feb 24, 2023</p></div><p class="line-clamp-3">In today’s competitive job market, attracting and retaining top talent is more important than ever. To do this, companies need to go beyond offering competitive salaries and benefits and also promote their brand as a great place to work. A company’s brand reputation plays a critical role in attracting top talent, and a strong communications team is essential in building and maintaining this reputation. Below, 15 members of Forbes Communications Council share how they and their comms teammates help to brand their companies as great places to work and, ultimately, bring in the best employees.</p><div class="flex flex-1 items-end justify-end"><a href="https://www.forbes.com/sites/forbescommunicationscouncil/2023/02/24/how-15-comms-teams-help-their-companies-successfully-brand-themselves/" target="_blank" class="ring-offset-background focus-visible:ring-ring inline-flex items-center justify-center rounded uppercase transition-colors focus-visible:outline-none focus-visible:ring-2 focus-visible:ring-offset-2 disabled:pointer-events-none disabled:opacity-50 typography-button bg-black-light text-white hover:bg-[#545454] h-12 px-4 py-3">Read Article</a></div></div></div><div class="flex-col bg-white shadow-[0_2px_4px_0_rgba(0,0,0,0.5)] hidden"><div class="relative h-[230px] w-full"><img alt="14 Smart Strategies To Proactively Prepare For A PR Crisis" loading="lazy" decoding="async" data-nimg="fill" class="object-cover" style="position:absolute;height:100%;width:100%;left:0;top:0;right:0;bottom:0;color:transparent" sizes="100vw" srcSet="/profile/_next/image?url=https%3A%2F%2Fimageio.forbes.com%2Fspecials-images%2Fimageserve%2F63f6788432f47efdba0f01a3%2F0x0.jpg%3Fformat%3Djpg%26height%3D900%26width%3D1600%26fit%3Dbounds&w=640&q=75 640w, /profile/_next/image?url=https%3A%2F%2Fimageio.forbes.com%2Fspecials-images%2Fimageserve%2F63f6788432f47efdba0f01a3%2F0x0.jpg%3Fformat%3Djpg%26height%3D900%26width%3D1600%26fit%3Dbounds&w=750&q=75 750w, /profile/_next/image?url=https%3A%2F%2Fimageio.forbes.com%2Fspecials-images%2Fimageserve%2F63f6788432f47efdba0f01a3%2F0x0.jpg%3Fformat%3Djpg%26height%3D900%26width%3D1600%26fit%3Dbounds&w=828&q=75 828w, /profile/_next/image?url=https%3A%2F%2Fimageio.forbes.com%2Fspecials-images%2Fimageserve%2F63f6788432f47efdba0f01a3%2F0x0.jpg%3Fformat%3Djpg%26height%3D900%26width%3D1600%26fit%3Dbounds&w=1080&q=75 1080w, /profile/_next/image?url=https%3A%2F%2Fimageio.forbes.com%2Fspecials-images%2Fimageserve%2F63f6788432f47efdba0f01a3%2F0x0.jpg%3Fformat%3Djpg%26height%3D900%26width%3D1600%26fit%3Dbounds&w=1200&q=75 1200w, /profile/_next/image?url=https%3A%2F%2Fimageio.forbes.com%2Fspecials-images%2Fimageserve%2F63f6788432f47efdba0f01a3%2F0x0.jpg%3Fformat%3Djpg%26height%3D900%26width%3D1600%26fit%3Dbounds&w=1920&q=75 1920w, /profile/_next/image?url=https%3A%2F%2Fimageio.forbes.com%2Fspecials-images%2Fimageserve%2F63f6788432f47efdba0f01a3%2F0x0.jpg%3Fformat%3Djpg%26height%3D900%26width%3D1600%26fit%3Dbounds&w=2048&q=75 2048w, /profile/_next/image?url=https%3A%2F%2Fimageio.forbes.com%2Fspecials-images%2Fimageserve%2F63f6788432f47efdba0f01a3%2F0x0.jpg%3Fformat%3Djpg%26height%3D900%26width%3D1600%26fit%3Dbounds&w=3840&q=75 3840w" src="/profile/_next/image?url=https%3A%2F%2Fimageio.forbes.com%2Fspecials-images%2Fimageserve%2F63f6788432f47efdba0f01a3%2F0x0.jpg%3Fformat%3Djpg%26height%3D900%26width%3D1600%26fit%3Dbounds&w=3840&q=75"/></div><div class="flex flex-1 flex-col gap-4 px-4 pb-8 pt-2"><p class="typography-badge">expert panel</p><div><a class="typography-h3 text-black-light" href="https://www.forbes.com/sites/forbescommunicationscouncil/2023/02/23/14-smart-strategies-to-proactively-prepare-for-a-pr-crisis/">14 Smart Strategies To Proactively Prepare For A PR Crisis</a><p class="typography-datestamp">Feb 23, 2023</p></div><p class="line-clamp-3">A public relations crisis can happen to any brand at any time, and it’s important for PR teams to be prepared. Effective crisis communication can mean the difference between weathering a storm and a PR disaster that damages the brand’s reputation for years to come. While it’s impossible to predict when a crisis will occur, there are steps that PR teams can take proactively to prepare for handling crisis communications when the time comes. Below, 15 members of Forbes Communications Council each share one smart thing PR teams can do to prepare for crisis communication and why that tactic is essential for any organization looking to protect its brand and reputation.</p><div class="flex flex-1 items-end justify-end"><a href="https://www.forbes.com/sites/forbescommunicationscouncil/2023/02/23/14-smart-strategies-to-proactively-prepare-for-a-pr-crisis/" target="_blank" class="ring-offset-background focus-visible:ring-ring inline-flex items-center justify-center rounded uppercase transition-colors focus-visible:outline-none focus-visible:ring-2 focus-visible:ring-offset-2 disabled:pointer-events-none disabled:opacity-50 typography-button bg-black-light text-white hover:bg-[#545454] h-12 px-4 py-3">Read Article</a></div></div></div><div class="flex-col bg-white shadow-[0_2px_4px_0_rgba(0,0,0,0.5)] hidden"><div class="relative h-[230px] w-full"><img alt="The Best Ways To Create Content That Generates Customer Loyalty In 2023" loading="lazy" decoding="async" data-nimg="fill" class="object-cover" style="position:absolute;height:100%;width:100%;left:0;top:0;right:0;bottom:0;color:transparent" sizes="100vw" srcSet="/profile/_next/image?url=https%3A%2F%2Fimageio.forbes.com%2Fspecials-images%2Fimageserve%2F63f62ee161e3c16216d51cbb%2F0x0.jpg%3Fformat%3Djpg%26height%3D900%26width%3D1600%26fit%3Dbounds&w=640&q=75 640w, /profile/_next/image?url=https%3A%2F%2Fimageio.forbes.com%2Fspecials-images%2Fimageserve%2F63f62ee161e3c16216d51cbb%2F0x0.jpg%3Fformat%3Djpg%26height%3D900%26width%3D1600%26fit%3Dbounds&w=750&q=75 750w, /profile/_next/image?url=https%3A%2F%2Fimageio.forbes.com%2Fspecials-images%2Fimageserve%2F63f62ee161e3c16216d51cbb%2F0x0.jpg%3Fformat%3Djpg%26height%3D900%26width%3D1600%26fit%3Dbounds&w=828&q=75 828w, /profile/_next/image?url=https%3A%2F%2Fimageio.forbes.com%2Fspecials-images%2Fimageserve%2F63f62ee161e3c16216d51cbb%2F0x0.jpg%3Fformat%3Djpg%26height%3D900%26width%3D1600%26fit%3Dbounds&w=1080&q=75 1080w, /profile/_next/image?url=https%3A%2F%2Fimageio.forbes.com%2Fspecials-images%2Fimageserve%2F63f62ee161e3c16216d51cbb%2F0x0.jpg%3Fformat%3Djpg%26height%3D900%26width%3D1600%26fit%3Dbounds&w=1200&q=75 1200w, /profile/_next/image?url=https%3A%2F%2Fimageio.forbes.com%2Fspecials-images%2Fimageserve%2F63f62ee161e3c16216d51cbb%2F0x0.jpg%3Fformat%3Djpg%26height%3D900%26width%3D1600%26fit%3Dbounds&w=1920&q=75 1920w, /profile/_next/image?url=https%3A%2F%2Fimageio.forbes.com%2Fspecials-images%2Fimageserve%2F63f62ee161e3c16216d51cbb%2F0x0.jpg%3Fformat%3Djpg%26height%3D900%26width%3D1600%26fit%3Dbounds&w=2048&q=75 2048w, /profile/_next/image?url=https%3A%2F%2Fimageio.forbes.com%2Fspecials-images%2Fimageserve%2F63f62ee161e3c16216d51cbb%2F0x0.jpg%3Fformat%3Djpg%26height%3D900%26width%3D1600%26fit%3Dbounds&w=3840&q=75 3840w" src="/profile/_next/image?url=https%3A%2F%2Fimageio.forbes.com%2Fspecials-images%2Fimageserve%2F63f62ee161e3c16216d51cbb%2F0x0.jpg%3Fformat%3Djpg%26height%3D900%26width%3D1600%26fit%3Dbounds&w=3840&q=75"/></div><div class="flex flex-1 flex-col gap-4 px-4 pb-8 pt-2"><p class="typography-badge">expert panel</p><div><a class="typography-h3 text-black-light" href="https://www.forbes.com/sites/forbescommunicationscouncil/2023/02/22/the-best-ways-to-create-content-that-generates-customer-loyalty-in-2023/">The Best Ways To Create Content That Generates Customer Loyalty In 2023</a><p class="typography-datestamp">Feb 22, 2023</p></div><p class="line-clamp-3">Businesses use content in different ways to reach consumers for different purposes. To attract prospects into the funnel, content that creates brand awareness and excitement around specific products or services is useful. To convert those prospects, educational content highlighting how a company’s offering can solve customers’ problems can help motivate them to make a final purchase decision. The approach to the ideation, creation and distribution of content that will help customers feel loyal to a brand will vary from the processes companies use to create content that meets other objectives. Below, members of Forbes Communications Council share the best ways for companies to create content that generates real customer loyalty. </p><div class="flex flex-1 items-end justify-end"><a href="https://www.forbes.com/sites/forbescommunicationscouncil/2023/02/22/the-best-ways-to-create-content-that-generates-customer-loyalty-in-2023/" target="_blank" class="ring-offset-background focus-visible:ring-ring inline-flex items-center justify-center rounded uppercase transition-colors focus-visible:outline-none focus-visible:ring-2 focus-visible:ring-offset-2 disabled:pointer-events-none disabled:opacity-50 typography-button bg-black-light text-white hover:bg-[#545454] h-12 px-4 py-3">Read Article</a></div></div></div><div class="flex-col bg-white shadow-[0_2px_4px_0_rgba(0,0,0,0.5)] hidden"><div class="relative h-[230px] w-full"><img alt="15 Challenges Corporate Communications Teams Will Face In 2023" loading="lazy" decoding="async" data-nimg="fill" class="object-cover" style="position:absolute;height:100%;width:100%;left:0;top:0;right:0;bottom:0;color:transparent" sizes="100vw" srcSet="/profile/_next/image?url=https%3A%2F%2Fimageio.forbes.com%2Fspecials-images%2Fimageserve%2F63b84be54551aeaba9f26069%2F0x0.jpg%3Fformat%3Djpg%26height%3D900%26width%3D1600%26fit%3Dbounds&w=640&q=75 640w, /profile/_next/image?url=https%3A%2F%2Fimageio.forbes.com%2Fspecials-images%2Fimageserve%2F63b84be54551aeaba9f26069%2F0x0.jpg%3Fformat%3Djpg%26height%3D900%26width%3D1600%26fit%3Dbounds&w=750&q=75 750w, /profile/_next/image?url=https%3A%2F%2Fimageio.forbes.com%2Fspecials-images%2Fimageserve%2F63b84be54551aeaba9f26069%2F0x0.jpg%3Fformat%3Djpg%26height%3D900%26width%3D1600%26fit%3Dbounds&w=828&q=75 828w, /profile/_next/image?url=https%3A%2F%2Fimageio.forbes.com%2Fspecials-images%2Fimageserve%2F63b84be54551aeaba9f26069%2F0x0.jpg%3Fformat%3Djpg%26height%3D900%26width%3D1600%26fit%3Dbounds&w=1080&q=75 1080w, /profile/_next/image?url=https%3A%2F%2Fimageio.forbes.com%2Fspecials-images%2Fimageserve%2F63b84be54551aeaba9f26069%2F0x0.jpg%3Fformat%3Djpg%26height%3D900%26width%3D1600%26fit%3Dbounds&w=1200&q=75 1200w, /profile/_next/image?url=https%3A%2F%2Fimageio.forbes.com%2Fspecials-images%2Fimageserve%2F63b84be54551aeaba9f26069%2F0x0.jpg%3Fformat%3Djpg%26height%3D900%26width%3D1600%26fit%3Dbounds&w=1920&q=75 1920w, /profile/_next/image?url=https%3A%2F%2Fimageio.forbes.com%2Fspecials-images%2Fimageserve%2F63b84be54551aeaba9f26069%2F0x0.jpg%3Fformat%3Djpg%26height%3D900%26width%3D1600%26fit%3Dbounds&w=2048&q=75 2048w, /profile/_next/image?url=https%3A%2F%2Fimageio.forbes.com%2Fspecials-images%2Fimageserve%2F63b84be54551aeaba9f26069%2F0x0.jpg%3Fformat%3Djpg%26height%3D900%26width%3D1600%26fit%3Dbounds&w=3840&q=75 3840w" src="/profile/_next/image?url=https%3A%2F%2Fimageio.forbes.com%2Fspecials-images%2Fimageserve%2F63b84be54551aeaba9f26069%2F0x0.jpg%3Fformat%3Djpg%26height%3D900%26width%3D1600%26fit%3Dbounds&w=3840&q=75"/></div><div class="flex flex-1 flex-col gap-4 px-4 pb-8 pt-2"><p class="typography-badge">expert panel</p><div><a class="typography-h3 text-black-light" href="https://www.forbes.com/sites/forbescommunicationscouncil/2023/01/06/15-challenges-corporate-communications-teams-will-face-in-2023/?sh=55a8c5096281">15 Challenges Corporate Communications Teams Will Face In 2023</a><p class="typography-datestamp">Jan 26, 2023</p></div><p class="line-clamp-3">The communications industry changes year after year, especially as technology and communications platforms continue to evolve. These changes can often be positive, but sometimes they can make a corporate communications professional's job even more challenging. As the new year begins, those in the field may find themselves facing various obstacles—from continuing to work with entirely remote or hybrid teams to navigating digital marketing after the loss of third-party cookies. Here, members of Forbes Communications Council explore the corporate communications challenges that they anticipate will impact the industry in 2023 and ways professionals can prepare to meet them.</p><div class="flex flex-1 items-end justify-end"><a href="https://www.forbes.com/sites/forbescommunicationscouncil/2023/01/06/15-challenges-corporate-communications-teams-will-face-in-2023/?sh=55a8c5096281" target="_blank" class="ring-offset-background focus-visible:ring-ring inline-flex items-center justify-center rounded uppercase transition-colors focus-visible:outline-none focus-visible:ring-2 focus-visible:ring-offset-2 disabled:pointer-events-none disabled:opacity-50 typography-button bg-black-light text-white hover:bg-[#545454] h-12 px-4 py-3">Read Article</a></div></div></div><div class="flex-col bg-white shadow-[0_2px_4px_0_rgba(0,0,0,0.5)] hidden"><div class="relative h-[230px] w-full"><img alt="15 Social Media Trends Smart Marketers Will Leverage In 2023" loading="lazy" decoding="async" data-nimg="fill" class="object-cover" style="position:absolute;height:100%;width:100%;left:0;top:0;right:0;bottom:0;color:transparent" sizes="100vw" srcSet="/profile/_next/image?url=https%3A%2F%2Fimageio.forbes.com%2Fspecials-images%2Fimageserve%2F63d02c393f4351b16c922d86%2F0x0.jpg%3Fformat%3Djpg%26height%3D900%26width%3D1600%26fit%3Dbounds&w=640&q=75 640w, /profile/_next/image?url=https%3A%2F%2Fimageio.forbes.com%2Fspecials-images%2Fimageserve%2F63d02c393f4351b16c922d86%2F0x0.jpg%3Fformat%3Djpg%26height%3D900%26width%3D1600%26fit%3Dbounds&w=750&q=75 750w, /profile/_next/image?url=https%3A%2F%2Fimageio.forbes.com%2Fspecials-images%2Fimageserve%2F63d02c393f4351b16c922d86%2F0x0.jpg%3Fformat%3Djpg%26height%3D900%26width%3D1600%26fit%3Dbounds&w=828&q=75 828w, /profile/_next/image?url=https%3A%2F%2Fimageio.forbes.com%2Fspecials-images%2Fimageserve%2F63d02c393f4351b16c922d86%2F0x0.jpg%3Fformat%3Djpg%26height%3D900%26width%3D1600%26fit%3Dbounds&w=1080&q=75 1080w, /profile/_next/image?url=https%3A%2F%2Fimageio.forbes.com%2Fspecials-images%2Fimageserve%2F63d02c393f4351b16c922d86%2F0x0.jpg%3Fformat%3Djpg%26height%3D900%26width%3D1600%26fit%3Dbounds&w=1200&q=75 1200w, /profile/_next/image?url=https%3A%2F%2Fimageio.forbes.com%2Fspecials-images%2Fimageserve%2F63d02c393f4351b16c922d86%2F0x0.jpg%3Fformat%3Djpg%26height%3D900%26width%3D1600%26fit%3Dbounds&w=1920&q=75 1920w, /profile/_next/image?url=https%3A%2F%2Fimageio.forbes.com%2Fspecials-images%2Fimageserve%2F63d02c393f4351b16c922d86%2F0x0.jpg%3Fformat%3Djpg%26height%3D900%26width%3D1600%26fit%3Dbounds&w=2048&q=75 2048w, /profile/_next/image?url=https%3A%2F%2Fimageio.forbes.com%2Fspecials-images%2Fimageserve%2F63d02c393f4351b16c922d86%2F0x0.jpg%3Fformat%3Djpg%26height%3D900%26width%3D1600%26fit%3Dbounds&w=3840&q=75 3840w" src="/profile/_next/image?url=https%3A%2F%2Fimageio.forbes.com%2Fspecials-images%2Fimageserve%2F63d02c393f4351b16c922d86%2F0x0.jpg%3Fformat%3Djpg%26height%3D900%26width%3D1600%26fit%3Dbounds&w=3840&q=75"/></div><div class="flex flex-1 flex-col gap-4 px-4 pb-8 pt-2"><p class="typography-badge">expert panel</p><div><a class="typography-h3 text-black-light" href="https://www.forbes.com/sites/forbescommunicationscouncil/2023/01/25/15-social-media-trends-smart-marketers-will-leverage-in-2023/">15 Social Media Trends Smart Marketers Will Leverage In 2023</a><p class="typography-datestamp">Jan 25, 2023</p></div><p class="line-clamp-3">The world of social media is constantly evolving as new apps and trends emerge that pique the interest of users. However, with so much consistent change and evolution, it can be hard to know the best way to market a business’s services or products on social media. As experts in their industry, the members of Forbes Communications Council understand how to best track and leverage the latest social media trends to reach their target audiences. Below, 15 members share their predictions for which social media trends will dominate in 2023 and how marketers can gain an edge by jumping on them early.</p><div class="flex flex-1 items-end justify-end"><a href="https://www.forbes.com/sites/forbescommunicationscouncil/2023/01/25/15-social-media-trends-smart-marketers-will-leverage-in-2023/" target="_blank" class="ring-offset-background focus-visible:ring-ring inline-flex items-center justify-center rounded uppercase transition-colors focus-visible:outline-none focus-visible:ring-2 focus-visible:ring-offset-2 disabled:pointer-events-none disabled:opacity-50 typography-button bg-black-light text-white hover:bg-[#545454] h-12 px-4 py-3">Read Article</a></div></div></div><div class="flex-col bg-white shadow-[0_2px_4px_0_rgba(0,0,0,0.5)] hidden"><div class="relative h-[230px] w-full"><img alt="15 Tips For CMOs Taking A Company Through An Initial Public Offering" loading="lazy" decoding="async" data-nimg="fill" class="object-cover" style="position:absolute;height:100%;width:100%;left:0;top:0;right:0;bottom:0;color:transparent" sizes="100vw" srcSet="/profile/_next/image?url=https%3A%2F%2Fimageio.forbes.com%2Fspecials-images%2Fimageserve%2F63c04f5654f3c24cf8964a43%2F0x0.jpg%3Fformat%3Djpg%26height%3D900%26width%3D1600%26fit%3Dbounds&w=640&q=75 640w, /profile/_next/image?url=https%3A%2F%2Fimageio.forbes.com%2Fspecials-images%2Fimageserve%2F63c04f5654f3c24cf8964a43%2F0x0.jpg%3Fformat%3Djpg%26height%3D900%26width%3D1600%26fit%3Dbounds&w=750&q=75 750w, /profile/_next/image?url=https%3A%2F%2Fimageio.forbes.com%2Fspecials-images%2Fimageserve%2F63c04f5654f3c24cf8964a43%2F0x0.jpg%3Fformat%3Djpg%26height%3D900%26width%3D1600%26fit%3Dbounds&w=828&q=75 828w, /profile/_next/image?url=https%3A%2F%2Fimageio.forbes.com%2Fspecials-images%2Fimageserve%2F63c04f5654f3c24cf8964a43%2F0x0.jpg%3Fformat%3Djpg%26height%3D900%26width%3D1600%26fit%3Dbounds&w=1080&q=75 1080w, /profile/_next/image?url=https%3A%2F%2Fimageio.forbes.com%2Fspecials-images%2Fimageserve%2F63c04f5654f3c24cf8964a43%2F0x0.jpg%3Fformat%3Djpg%26height%3D900%26width%3D1600%26fit%3Dbounds&w=1200&q=75 1200w, /profile/_next/image?url=https%3A%2F%2Fimageio.forbes.com%2Fspecials-images%2Fimageserve%2F63c04f5654f3c24cf8964a43%2F0x0.jpg%3Fformat%3Djpg%26height%3D900%26width%3D1600%26fit%3Dbounds&w=1920&q=75 1920w, /profile/_next/image?url=https%3A%2F%2Fimageio.forbes.com%2Fspecials-images%2Fimageserve%2F63c04f5654f3c24cf8964a43%2F0x0.jpg%3Fformat%3Djpg%26height%3D900%26width%3D1600%26fit%3Dbounds&w=2048&q=75 2048w, /profile/_next/image?url=https%3A%2F%2Fimageio.forbes.com%2Fspecials-images%2Fimageserve%2F63c04f5654f3c24cf8964a43%2F0x0.jpg%3Fformat%3Djpg%26height%3D900%26width%3D1600%26fit%3Dbounds&w=3840&q=75 3840w" src="/profile/_next/image?url=https%3A%2F%2Fimageio.forbes.com%2Fspecials-images%2Fimageserve%2F63c04f5654f3c24cf8964a43%2F0x0.jpg%3Fformat%3Djpg%26height%3D900%26width%3D1600%26fit%3Dbounds&w=3840&q=75"/></div><div class="flex flex-1 flex-col gap-4 px-4 pb-8 pt-2"><p class="typography-badge">expert panel</p><div><a class="typography-h3 text-black-light" href="https://www.forbes.com/sites/forbescommunicationscouncil/2023/01/13/15-tips-for-cmos-taking-their-companies-through-an-ipo/">15 Tips For CMOs Taking A Company Through An Initial Public Offering</a><p class="typography-datestamp">Jan 13, 2023</p></div><p class="line-clamp-3">When a company goes from private to public, it comes under intense scrutiny. At this time, one of the most important factors for leaders of the business to focus on is its brand. Among many other considerations, clearly and positively communicating the company’s brand to shareholders and consumers should be a top priority when going public. The decision to become a publicly traded company doesn’t just affect leadership, of course—employees at all levels should be trained on what this means and how to move forward when sharing information about the company and its IPO. Below, 15 Forbes Communications Council members share their best tips for CMOs and their marketing teams when they have been tasked with taking a private company through an initial public offering. </p><div class="flex flex-1 items-end justify-end"><a href="https://www.forbes.com/sites/forbescommunicationscouncil/2023/01/13/15-tips-for-cmos-taking-their-companies-through-an-ipo/" target="_blank" class="ring-offset-background focus-visible:ring-ring inline-flex items-center justify-center rounded uppercase transition-colors focus-visible:outline-none focus-visible:ring-2 focus-visible:ring-offset-2 disabled:pointer-events-none disabled:opacity-50 typography-button bg-black-light text-white hover:bg-[#545454] h-12 px-4 py-3">Read Article</a></div></div></div><div class="flex-col bg-white shadow-[0_2px_4px_0_rgba(0,0,0,0.5)] hidden"><div class="relative h-[230px] w-full"><img alt="How To Support Your Employees During The Holidays Despite Inflation" loading="lazy" decoding="async" data-nimg="fill" class="object-cover" style="position:absolute;height:100%;width:100%;left:0;top:0;right:0;bottom:0;color:transparent" sizes="100vw" srcSet="/profile/_next/image?url=https%3A%2F%2Fimageio.forbes.com%2Fspecials-images%2Fimageserve%2F637ba23579469b7182817eea%2F0x0.jpg%3Fformat%3Djpg%26crop%3D3389%2C1906%2Cx0%2Cy198%2Csafe%26height%3D900%26width%3D1600%26fit%3Dbounds&w=640&q=75 640w, /profile/_next/image?url=https%3A%2F%2Fimageio.forbes.com%2Fspecials-images%2Fimageserve%2F637ba23579469b7182817eea%2F0x0.jpg%3Fformat%3Djpg%26crop%3D3389%2C1906%2Cx0%2Cy198%2Csafe%26height%3D900%26width%3D1600%26fit%3Dbounds&w=750&q=75 750w, /profile/_next/image?url=https%3A%2F%2Fimageio.forbes.com%2Fspecials-images%2Fimageserve%2F637ba23579469b7182817eea%2F0x0.jpg%3Fformat%3Djpg%26crop%3D3389%2C1906%2Cx0%2Cy198%2Csafe%26height%3D900%26width%3D1600%26fit%3Dbounds&w=828&q=75 828w, /profile/_next/image?url=https%3A%2F%2Fimageio.forbes.com%2Fspecials-images%2Fimageserve%2F637ba23579469b7182817eea%2F0x0.jpg%3Fformat%3Djpg%26crop%3D3389%2C1906%2Cx0%2Cy198%2Csafe%26height%3D900%26width%3D1600%26fit%3Dbounds&w=1080&q=75 1080w, /profile/_next/image?url=https%3A%2F%2Fimageio.forbes.com%2Fspecials-images%2Fimageserve%2F637ba23579469b7182817eea%2F0x0.jpg%3Fformat%3Djpg%26crop%3D3389%2C1906%2Cx0%2Cy198%2Csafe%26height%3D900%26width%3D1600%26fit%3Dbounds&w=1200&q=75 1200w, /profile/_next/image?url=https%3A%2F%2Fimageio.forbes.com%2Fspecials-images%2Fimageserve%2F637ba23579469b7182817eea%2F0x0.jpg%3Fformat%3Djpg%26crop%3D3389%2C1906%2Cx0%2Cy198%2Csafe%26height%3D900%26width%3D1600%26fit%3Dbounds&w=1920&q=75 1920w, /profile/_next/image?url=https%3A%2F%2Fimageio.forbes.com%2Fspecials-images%2Fimageserve%2F637ba23579469b7182817eea%2F0x0.jpg%3Fformat%3Djpg%26crop%3D3389%2C1906%2Cx0%2Cy198%2Csafe%26height%3D900%26width%3D1600%26fit%3Dbounds&w=2048&q=75 2048w, /profile/_next/image?url=https%3A%2F%2Fimageio.forbes.com%2Fspecials-images%2Fimageserve%2F637ba23579469b7182817eea%2F0x0.jpg%3Fformat%3Djpg%26crop%3D3389%2C1906%2Cx0%2Cy198%2Csafe%26height%3D900%26width%3D1600%26fit%3Dbounds&w=3840&q=75 3840w" src="/profile/_next/image?url=https%3A%2F%2Fimageio.forbes.com%2Fspecials-images%2Fimageserve%2F637ba23579469b7182817eea%2F0x0.jpg%3Fformat%3Djpg%26crop%3D3389%2C1906%2Cx0%2Cy198%2Csafe%26height%3D900%26width%3D1600%26fit%3Dbounds&w=3840&q=75"/></div><div class="flex flex-1 flex-col gap-4 px-4 pb-8 pt-2"><p class="typography-badge">article</p><div><a class="typography-h3 text-black-light" href="https://www.forbes.com/sites/forbescommunicationscouncil/2022/11/22/how-to-support-your-employees-during-the-holidays-despite-inflation/">How To Support Your Employees During The Holidays Despite Inflation</a><p class="typography-datestamp">Nov 22, 2022</p></div><p class="line-clamp-3">No matter the circumstances, make it a festive season for your staff.</p><div class="flex flex-1 items-end justify-end"><a href="https://www.forbes.com/sites/forbescommunicationscouncil/2022/11/22/how-to-support-your-employees-during-the-holidays-despite-inflation/" target="_blank" class="ring-offset-background focus-visible:ring-ring inline-flex items-center justify-center rounded uppercase transition-colors focus-visible:outline-none focus-visible:ring-2 focus-visible:ring-offset-2 disabled:pointer-events-none disabled:opacity-50 typography-button bg-black-light text-white hover:bg-[#545454] h-12 px-4 py-3">Read Article</a></div></div></div><div class="flex-col bg-white shadow-[0_2px_4px_0_rgba(0,0,0,0.5)] hidden"><div class="relative h-[230px] w-full"><img alt="11 Holiday Marketing Tips That Can Drive Sales And Profits" loading="lazy" decoding="async" data-nimg="fill" class="object-cover" style="position:absolute;height:100%;width:100%;left:0;top:0;right:0;bottom:0;color:transparent" sizes="100vw" srcSet="/profile/_next/image?url=https%3A%2F%2Fimageio.forbes.com%2Fspecials-images%2Fimageserve%2F635fcfc555d6176c3b08fd2a%2F0x0.jpg%3Fformat%3Djpg%26height%3D900%26width%3D1600%26fit%3Dbounds&w=640&q=75 640w, /profile/_next/image?url=https%3A%2F%2Fimageio.forbes.com%2Fspecials-images%2Fimageserve%2F635fcfc555d6176c3b08fd2a%2F0x0.jpg%3Fformat%3Djpg%26height%3D900%26width%3D1600%26fit%3Dbounds&w=750&q=75 750w, /profile/_next/image?url=https%3A%2F%2Fimageio.forbes.com%2Fspecials-images%2Fimageserve%2F635fcfc555d6176c3b08fd2a%2F0x0.jpg%3Fformat%3Djpg%26height%3D900%26width%3D1600%26fit%3Dbounds&w=828&q=75 828w, /profile/_next/image?url=https%3A%2F%2Fimageio.forbes.com%2Fspecials-images%2Fimageserve%2F635fcfc555d6176c3b08fd2a%2F0x0.jpg%3Fformat%3Djpg%26height%3D900%26width%3D1600%26fit%3Dbounds&w=1080&q=75 1080w, /profile/_next/image?url=https%3A%2F%2Fimageio.forbes.com%2Fspecials-images%2Fimageserve%2F635fcfc555d6176c3b08fd2a%2F0x0.jpg%3Fformat%3Djpg%26height%3D900%26width%3D1600%26fit%3Dbounds&w=1200&q=75 1200w, /profile/_next/image?url=https%3A%2F%2Fimageio.forbes.com%2Fspecials-images%2Fimageserve%2F635fcfc555d6176c3b08fd2a%2F0x0.jpg%3Fformat%3Djpg%26height%3D900%26width%3D1600%26fit%3Dbounds&w=1920&q=75 1920w, /profile/_next/image?url=https%3A%2F%2Fimageio.forbes.com%2Fspecials-images%2Fimageserve%2F635fcfc555d6176c3b08fd2a%2F0x0.jpg%3Fformat%3Djpg%26height%3D900%26width%3D1600%26fit%3Dbounds&w=2048&q=75 2048w, /profile/_next/image?url=https%3A%2F%2Fimageio.forbes.com%2Fspecials-images%2Fimageserve%2F635fcfc555d6176c3b08fd2a%2F0x0.jpg%3Fformat%3Djpg%26height%3D900%26width%3D1600%26fit%3Dbounds&w=3840&q=75 3840w" src="/profile/_next/image?url=https%3A%2F%2Fimageio.forbes.com%2Fspecials-images%2Fimageserve%2F635fcfc555d6176c3b08fd2a%2F0x0.jpg%3Fformat%3Djpg%26height%3D900%26width%3D1600%26fit%3Dbounds&w=3840&q=75"/></div><div class="flex flex-1 flex-col gap-4 px-4 pb-8 pt-2"><p class="typography-badge">expert panel</p><div><a class="typography-h3 text-black-light" href="https://www.forbes.com/sites/forbescommunicationscouncil/2022/11/01/11-holiday-marketing-tips-that-can-drive-sales-and-profits/">11 Holiday Marketing Tips That Can Drive Sales And Profits</a><p class="typography-datestamp">Nov 1, 2022</p></div><p class="line-clamp-3">For companies to successfully drive holiday sales and profits, effective holiday marketing techniques that will satisfy your target audience and make them brand advocates should be put to use. From keeping your employees happy for better customer service to using trendy and current photography, there are productive ways companies can follow to kickstart their holiday sales and maximize their profits. Many companies may find other ways to leverage their sales to make better profits. Below, 11 Forbes Communications Council members share tips that can be helpful to a successful holiday season for your company. </p><div class="flex flex-1 items-end justify-end"><a href="https://www.forbes.com/sites/forbescommunicationscouncil/2022/11/01/11-holiday-marketing-tips-that-can-drive-sales-and-profits/" target="_blank" class="ring-offset-background focus-visible:ring-ring inline-flex items-center justify-center rounded uppercase transition-colors focus-visible:outline-none focus-visible:ring-2 focus-visible:ring-offset-2 disabled:pointer-events-none disabled:opacity-50 typography-button bg-black-light text-white hover:bg-[#545454] h-12 px-4 py-3">Read Article</a></div></div></div><div class="flex-col bg-white shadow-[0_2px_4px_0_rgba(0,0,0,0.5)] hidden"><div class="relative h-[230px] w-full"><img alt="How Employers Can Support Employees In An Uncertain Economy" loading="lazy" decoding="async" data-nimg="fill" class="object-cover" style="position:absolute;height:100%;width:100%;left:0;top:0;right:0;bottom:0;color:transparent" sizes="100vw" srcSet="/profile/_next/image?url=https%3A%2F%2Fimageio.forbes.com%2Fspecials-images%2Fimageserve%2F631762ea66341914ba213eba%2F0x0.jpg%3Fformat%3Djpg%26height%3D900%26width%3D1600%26fit%3Dbounds&w=640&q=75 640w, /profile/_next/image?url=https%3A%2F%2Fimageio.forbes.com%2Fspecials-images%2Fimageserve%2F631762ea66341914ba213eba%2F0x0.jpg%3Fformat%3Djpg%26height%3D900%26width%3D1600%26fit%3Dbounds&w=750&q=75 750w, /profile/_next/image?url=https%3A%2F%2Fimageio.forbes.com%2Fspecials-images%2Fimageserve%2F631762ea66341914ba213eba%2F0x0.jpg%3Fformat%3Djpg%26height%3D900%26width%3D1600%26fit%3Dbounds&w=828&q=75 828w, /profile/_next/image?url=https%3A%2F%2Fimageio.forbes.com%2Fspecials-images%2Fimageserve%2F631762ea66341914ba213eba%2F0x0.jpg%3Fformat%3Djpg%26height%3D900%26width%3D1600%26fit%3Dbounds&w=1080&q=75 1080w, /profile/_next/image?url=https%3A%2F%2Fimageio.forbes.com%2Fspecials-images%2Fimageserve%2F631762ea66341914ba213eba%2F0x0.jpg%3Fformat%3Djpg%26height%3D900%26width%3D1600%26fit%3Dbounds&w=1200&q=75 1200w, /profile/_next/image?url=https%3A%2F%2Fimageio.forbes.com%2Fspecials-images%2Fimageserve%2F631762ea66341914ba213eba%2F0x0.jpg%3Fformat%3Djpg%26height%3D900%26width%3D1600%26fit%3Dbounds&w=1920&q=75 1920w, /profile/_next/image?url=https%3A%2F%2Fimageio.forbes.com%2Fspecials-images%2Fimageserve%2F631762ea66341914ba213eba%2F0x0.jpg%3Fformat%3Djpg%26height%3D900%26width%3D1600%26fit%3Dbounds&w=2048&q=75 2048w, /profile/_next/image?url=https%3A%2F%2Fimageio.forbes.com%2Fspecials-images%2Fimageserve%2F631762ea66341914ba213eba%2F0x0.jpg%3Fformat%3Djpg%26height%3D900%26width%3D1600%26fit%3Dbounds&w=3840&q=75 3840w" src="/profile/_next/image?url=https%3A%2F%2Fimageio.forbes.com%2Fspecials-images%2Fimageserve%2F631762ea66341914ba213eba%2F0x0.jpg%3Fformat%3Djpg%26height%3D900%26width%3D1600%26fit%3Dbounds&w=3840&q=75"/></div><div class="flex flex-1 flex-col gap-4 px-4 pb-8 pt-2"><p class="typography-badge">article</p><div><a class="typography-h3 text-black-light" href="https://www.forbes.com/sites/forbescommunicationscouncil/2022/09/07/how-employers-can-support-employees-in-an-uncertain-economy/">How Employers Can Support Employees In An Uncertain Economy</a><p class="typography-datestamp">Sep 7, 2022</p></div><p class="line-clamp-3">Over the last few decades, workplace innovations for workers have included employee stock options, retirement plans and other benefits. Yet over that same period, I have seen virtually no changes to how front-line workers (many of whom are hourly employees) are incentivized. </p><div class="flex flex-1 items-end justify-end"><a href="https://www.forbes.com/sites/forbescommunicationscouncil/2022/09/07/how-employers-can-support-employees-in-an-uncertain-economy/" target="_blank" class="ring-offset-background focus-visible:ring-ring inline-flex items-center justify-center rounded uppercase transition-colors focus-visible:outline-none focus-visible:ring-2 focus-visible:ring-offset-2 disabled:pointer-events-none disabled:opacity-50 typography-button bg-black-light text-white hover:bg-[#545454] h-12 px-4 py-3">Read Article</a></div></div></div></div><div class="mb-4 mt-6 h-0.5 w-full bg-black-light"></div><div class="flex"><button class="ring-offset-background focus-visible:ring-ring inline-flex items-center justify-center rounded uppercase transition-colors focus-visible:outline-none focus-visible:ring-2 focus-visible:ring-offset-2 disabled:pointer-events-none disabled:opacity-50 typography-badge h-auto p-0 mx-auto gap-1">See More<span class="material-symbols-outlined !text-[16px]">expand_more</span></button></div></div></div><div class="px-4"><div class="mx-auto my-12 flex max-w-7xl flex-col items-start gap-x-4 gap-y-6 lg:flex-row"><div class="lg:w-7/12"><div class="ghost-jump-link" id="company-details"></div><h2 class="typography-h3 mb-1">Company details</h2><h3 class="typography-h1 mb-1">Liftoff Enterprises</h3><h4 class="typography-badge mb-2">Company bio</h4><div><p class="line-clamp-6 typography-body-small whitespace-pre-wrap">LiftOff Enterprises is a media network and research company that enables people to make the most of their professional and personal lives. Launching in early 2023, Liftoff with Jeanniey Walden, will air in Tampa on CBS, in NJ and on Amazon Prime, and will tackle challenges every company and person is facing right now; from fitness (mental and physical), financial stability (for business and workers), fulfillment (in life and love) and being fabulous (whether it’s fashion or business savvy).</p></div></div><div class="mx-auto flex h-min min-h-[310px] w-full flex-col items-center gap-4 bg-grey-light py-4 sm:w-10/12 md:w-8/12 lg:w-5/12"><div class="flex flex-col items-center"><h3 class="typography-badge">Industry</h3><div class="typography-body-small">Media Production</div></div><div class="flex flex-col items-center"><h3 class="typography-badge">Area of focus</h3><div class="typography-body-small">Marketing</div><div class="typography-body-small">Market Research</div><div class="typography-body-small">Media and Entertainment</div></div><div class="flex flex-col items-center"><h3 class="typography-badge">Company size</h3><div class="typography-body-small">2 - 10</div></div><div class="h-px w-[141px] bg-black-light"></div><div class="flex gap-1"><a class="ring-offset-background focus-visible:ring-ring inline-flex items-center justify-center uppercase transition-colors focus-visible:outline-none focus-visible:ring-2 focus-visible:ring-offset-2 disabled:pointer-events-none disabled:opacity-50 typography-button hover:bg-[#0000000a] h-12 w-12 rounded-full text-black-light" href="https://www.linkedin.com/company/admin/" target="_blank"><svg height="24" width="24" xmlns="http://www.w3.org/2000/svg"><title>LinkedIn</title><path d="M5.364 23.96H.394v-16h4.97v16ZM2.885 5.77a2.885 2.885 0 1 1 0-5.77 2.885 2.885 0 0 1 0 5.77ZM24 23.96h-4.97v-7.776c0-1.863 0-4.25-2.623-4.25s-2.899 2.02-2.899 4.158v7.869H8.485v-16h4.774v2.177a5.246 5.246 0 0 1 4.708-2.623c5.102.04 6.033 3.33 6.033 7.672v8.774Z" fill-rule="nonzero"></path></svg></a><a class="ring-offset-background focus-visible:ring-ring inline-flex items-center justify-center uppercase transition-colors focus-visible:outline-none focus-visible:ring-2 focus-visible:ring-offset-2 disabled:pointer-events-none disabled:opacity-50 typography-button hover:bg-[#0000000a] h-12 w-12 rounded-full text-black-light" href="https://www.facebook.com/liftofftvshow/" target="_blank"><svg height="24" width="24" xmlns="http://www.w3.org/2000/svg"><title>Facebook</title><path d="M24 12.03C24 5.39 18.624 0 12 0S0 5.39 0 12.03c0 5.823 4.128 10.67 9.6 11.79v-8.18H7.2v-3.61h2.4V9.023a4.21 4.21 0 0 1 4.2-4.211h3v3.61h-2.4c-.66 0-1.2.54-1.2 1.202v2.406h3.6v3.61h-3.6V24c6.06-.602 10.8-5.726 10.8-11.97Z" fill-rule="nonzero"></path></svg></a><a class="ring-offset-background focus-visible:ring-ring inline-flex items-center justify-center uppercase transition-colors focus-visible:outline-none focus-visible:ring-2 focus-visible:ring-offset-2 disabled:pointer-events-none disabled:opacity-50 typography-button hover:bg-[#0000000a] h-12 w-12 rounded-full 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flex items-center gap-1\",\"children\":[\"See More\",[\"$\",\"span\",null,{\"className\":\"material-symbols-outlined !text-[16px]\",\"children\":\"expand_more\"}]]}]}],[\"$\",\"$L14\",null,{\"children\":[[\"$\",\"$L15\",null,{\"children\":[\"$\",\"$L16\",null,{\"children\":\"About\"}]}],[\"$\",\"div\",null,{\"className\":\"px-6 py-4\",\"children\":[[\"$\",\"div\",null,{\"className\":\"typography-body-large-bold pb-4\",\"children\":\"Jeanniey Walden\"}],[\"$\",\"p\",null,{\"className\":\"whitespace-pre-wrap\",\"children\":\"Forward-thinking business expert, author and award winning marketing leader. CMO at Rite Aid. Host of a nationally syndicated TV Show and Podcast on CBS. \\n\\nServices Provided:\\n* Media Appearances\\n* Business Advisory\\n* Keynote Speaking\\n* Executive Leadership\"}]]}]]}]]}],\"children\":[\"$\",\"p\",null,{\"className\":\"typography-body-small whitespace-pre-wrap text-left\",\"children\":\"Forward-thinking business expert, author and award winning marketing leader. CMO at Rite Aid. 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A company can never be truly sure how their customer base will react to the new launch, and any mistakes or oversights in the plan can result in a poorly executed campaign and disappointing outcomes. This means care must be taken at every stage of the process to ensure everything goes off without a hitch.\\nTo help you transform your company’s go-to-market (GTM) strategy for success, 13 members of Forbes Communications Council discuss the top advice they would recommend to business leaders looking to level up their GTM strategy and ensure their capabilities and functions create both short-term growth in revenue and long-term profits.\",\"url\":\"https://www.forbes.com/sites/forbescommunicationscouncil/2024/02/01/13-ways-to-transform-your-go-to-market-strategy-for-shortand-long-term-gains/\"},{\"id\":\"roundup:aa412e3c-1309-48db-9f8c-776a95bbe434\",\"type\":\"expert panel\",\"image\":\"https://imageio.forbes.com/specials-images/imageserve/653158edc9e504e271f3acc6/0x0.jpg?format=jpg\u0026height=900\u0026width=1600\u0026fit=bounds\",\"title\":\"19 Agency Leaders Share Industry Buzzwords That Need To Be Retired\",\"date\":\"2023-10-19T16:00:00.000Z\",\"excerpt\":\"Industry buzzwords reflect the shifting business landscapes in which they evolve, but sometimes these terms overstay their welcome. Phrases that at first seem like exciting and fresh ways to convey certain ideas and information can start to sound impersonal and outdated once they go viral and are overused within the industry that spawned them.\\nWhile using buzzwords can help establish credibility when pitching to prospects in certain spaces, communications that rely on buzzwords can also make audiences feel disconnected and less likely to engage with a brand or its content. Here, Forbes Communications Council members share buzzwords from their respective industries that they feel have gone stale and should be retired.\",\"url\":\"https://www.forbes.com/sites/forbescommunicationscouncil/2023/10/19/19-comms-pros-share-industry-buzzwords-that-need-to-be-retired/\"},{\"id\":\"roundup:bf9b02ea-2a19-47e1-af88-476cecadf125\",\"type\":\"expert panel\",\"image\":\"https://imageio.forbes.com/specials-images/imageserve/5ee228171cfc6d00066dd567/0x0.jpg?format=jpg\u0026height=900\u0026width=1600\u0026fit=bounds\",\"title\":\"14 Key Projects Comms Teams Needed Outside Agency Help With (And Why)\",\"date\":\"2023-10-13T16:00:00.000Z\",\"excerpt\":\"The members of a corporate communications team typically possess such a variety of talents and expertise that their capabilities may rival those of external “agencies of record.” For all of their versatility and competencies, however, a comms team will occasionally need assistance to successfully execute on a key project. When these occasions arise, partnering with an outside agency can be an effective solution.\\nHere, 14 members of Forbes Communications Council share different projects that their teams have opted to collaborate with an agency partner on and the reasons why. Check out their insights and results below to learn how certain internal communications projects can be bolstered and elevated with the help of dedicated agency experts.\",\"url\":\"https://www.forbes.com/sites/forbescommunicationscouncil/2023/10/13/14-key-projects-comms-teams-needed-outside-agency-help-with-and-why/\"},{\"id\":\"roundup:0022532b-05a5-46d0-8cdc-8ab334e0383a\",\"type\":\"expert panel\",\"image\":\"https://imageio.forbes.com/specials-images/imageserve/652582800e7c7e0f59031ab4/0x0.jpg?format=jpg\u0026height=900\u0026width=1600\u0026fit=bounds\",\"title\":\"15 Comms Pros Share Where Their Brands Post On Social Media (And Why)\",\"date\":\"2023-10-10T16:00:00.000Z\",\"excerpt\":\"Social media has emerged as a powerful tool for building and nurturing a company’s brand identity. With so many platforms available, though, it’s crucial for businesses to strategically choose where to invest their time and effort. \\nUnderstanding where and what to post is vital for carving out a distinct brand identity in the ever-evolving, always-noisy landscape of social media. Here, 15 Forbes Communication Council members explore key things to consider in determining which social media platforms to focus on and the types of content that resonate most effectively with those audiences.\",\"url\":\"https://www.forbes.com/sites/forbescommunicationscouncil/2023/10/10/15-comms-pros-share-where-their-brands-post-on-social-media-and-why/\"},{\"id\":\"roundup:aeda4650-9294-4af1-a025-d1e6e817c3aa\",\"type\":\"expert panel\",\"image\":\"https://imageio.forbes.com/specials-images/imageserve/64a868a6a9a3fe7f81b4ddd6/0x0.jpg?format=jpg\u0026height=900\u0026width=1600\u0026fit=bounds\",\"title\":\"20 Mistakes Rookie Copywriters Make (And How To Avoid Them)\",\"date\":\"2023-07-10T16:00:00.000Z\",\"excerpt\":\"For a brand-new communications professional, landing a position in a comms department can be the beginning of a long and fulfilling career. However, if you don’t listen to constructive feedback and heed lessons learned on the job, especially when it comes to the common comms task of generating effective copy, the path forward will be more challenging. \\nOne of the best ways to ensure you are on the right track with copywriting is to ask a more experienced peer to review your work. To learn about some of the missteps newer comms pros frequently make, check out the mistakes 20 members of Forbes Communications Council share below. Here, they explore copywriting errors they often see newcomers to the comms field make, along with ways to ensure you avoid them.\",\"url\":\"https://www.forbes.com/sites/forbescommunicationscouncil/2023/07/10/20-mistakes-rookie-copywriters-make-and-how-to-avoid-them/\"},{\"id\":\"roundup:95101eaa-a0d7-427b-8617-e7cf320ce1fe\",\"type\":\"expert panel\",\"image\":\"https://imageio.forbes.com/specials-images/imageserve/609d9a9aac6280ba25370701/0x0.jpg?format=jpg\u0026height=900\u0026width=1600\u0026fit=bounds\",\"title\":\"17 Top Tips CEOs Can Use To Explain External Events Impacting Business\",\"date\":\"2023-05-26T16:00:00.000Z\",\"excerpt\":\"Global events, natural catastrophes and other current affairs in the news can have effects, good or bad, on businesses in other locations and in unrelated industries. For example, many chief executives and other C-suite leaders had to inform internal audiences about how their companies may or may not have been impacted by emerging situations in the banking industry recently. \\nWhen external circumstances beyond their control could impact internal operations, it is important for a CEO to understand what the top priorities are in terms of employee communication. Below, members of Forbes Communications Council share their top tips to help CEOs ensure that internal conjecture and panic don’t lead to a full-blown public relations crisis. Read on to learn how a CEO can help avoid misunderstanding and limit potential damage when the fallout from external events stands to affect their organization.\",\"url\":\"https://www.forbes.com/sites/forbescommunicationscouncil/2023/05/26/17-top-tips-ceos-can-use-to-explain-external-events-impacting-business/\"},{\"id\":\"roundup:93a143ad-dc8c-410c-b7cb-a1e2e65422a3\",\"type\":\"expert panel\",\"image\":\"https://imageio.forbes.com/specials-images/imageserve/645e5692221db3bbc6539e4f/0x0.jpg?format=jpg\u0026height=900\u0026width=1600\u0026fit=bounds\",\"title\":\"16 Comms Pros Share Soft Skills Possessed By The Most Masterful Communicators\",\"date\":\"2023-05-12T16:00:00.000Z\",\"excerpt\":\"As communications professionals know, there are as many different ways to communicate a message as there are perspectives of the people who will receive it. Whether you’re writing up a proposal to convince venture capitalists to invest or filming an interview with the CEO of your company, communication is a two-way street—and having the soft skills to persuade others to help achieve your objectives is key in this field.\\nBelow, members of Forbes Communications Council share the critical soft skills that the most masterful expert communicators they know possess. Read on to learn about 16 of the most valuable qualities and skills comms pros can cultivate in themselves, as well as why they should if they hope to become master communicators.\",\"url\":\"https://www.forbes.com/sites/forbescommunicationscouncil/2023/05/12/16-comms-pros-share-soft-skills-possessed-by-the-most-masterful-communicators/\"},{\"id\":\"roundup:26d0d948-07ef-42d1-830d-ec5fe6308faa\",\"type\":\"expert panel\",\"image\":\"https://imageio.forbes.com/specials-images/imageserve/621d4642f4d92d6d78d5d84a/0x0.jpg?format=jpg\u0026height=900\u0026width=1600\u0026fit=bounds\",\"title\":\"How To Align External Comms With An SEO Strategy To Boost Rankings\",\"date\":\"2023-04-24T16:00:00.000Z\",\"excerpt\":\"In today’s digital landscape, having a solid search engine optimization strategy is crucial for organizations looking to establish a strong online presence. But it’s not just about optimizing website content and meta tags. Organizations must also ensure their online content and public-facing external communications align with their SEO strategy. \\nFrom social media posts to press releases, every piece of content that is published or shared online can impact search rankings. Below, 16 Forbes Communications Council members share key steps organizations need to take to ensure their online content and external communications are in line with their SEO strategy, which will help them achieve higher search rankings, increased visibility and better overall digital marketing performance.\",\"url\":\"https://www.forbes.com/sites/forbescommunicationscouncil/2023/04/24/how-to-align-external-comms-with-an-seo-strategy-to-boost-rankings/\"},{\"id\":\"roundup:1c03a51d-8b46-4144-b4d0-74f5c9a0bb2c\",\"type\":\"expert panel\",\"image\":\"https://imageio.forbes.com/specials-images/imageserve/6413254e937a796410017351/0x0.jpg?format=jpg\u0026height=900\u0026width=1600\u0026fit=bounds\",\"title\":\"Should PR Pros Include Original Research In Pitches? 15 Comms Leaders Weigh In\",\"date\":\"2023-03-16T16:00:00.000Z\",\"excerpt\":\"Pitching story ideas to the media is a critical—and highly challenging—part of a public relations professional's job. Aside from finding newsworthy stories to pitch, coming up with creative approaches to grab the attention of journalists and reporters is another big piece of the process. One common way PR pros try to improve the chances of a story being picked up by the media is by supplementing their pitches with original research and infographics in their pitches.\\nBut is it a good idea to include company research, data or infographics in every story pitched to the media? Below, members of Forbes Communications Council share their opinions on the value of incorporating additional proprietary materials into PR pitches, along with their rationales for doing so or not. Read on to learn more about how to effectively garner media attention by including the right elements in a PR pitch.\",\"url\":\"https://www.forbes.com/sites/forbescommunicationscouncil/2023/03/16/should-pr-pros-include-original-research-in-pitches-15-comms-leaders-weigh-in/\"},{\"id\":\"roundup:87268794-31d8-4444-b0fc-d1c1fc6a7cb4\",\"type\":\"expert panel\",\"image\":\"https://imageio.forbes.com/specials-images/imageserve/640a16a263a9cd076b7aa269/0x0.jpg?format=jpg\u0026height=900\u0026width=1600\u0026fit=bounds\",\"title\":\"How To Address Negative Reviews From Former Employees Following Layoffs\",\"date\":\"2023-03-09T17:00:00.000Z\",\"excerpt\":\"When layoffs occur, it can be a challenging time for both employees and employers, and negative reviews from former employees on job sites such as LinkedIn and Glassdoor can make a difficult situation even worse for employers. Often, it’s the responsibility of the communications department to address such reviews in a tactful and professional way so as to avoid any further harm to their company’s reputation.\\nComms leaders can take steps to mitigate the damage that negative employee reviews can do, even working with other departments to prevent negative employee experiences in the future, which can improve recruiting and retention. Read on to learn more about how a company can navigate poor employee reviews following a round of layoffs with these tips from members of Forbes Communications Council.\",\"url\":\"https://www.forbes.com/sites/forbescommunicationscouncil/2023/03/09/how-to-address-negative-reviews-from-former-employees-following-layoffs/\"},{\"id\":\"roundup:ad7643b6-b4a4-4ac1-8d46-288cc3f8d675\",\"type\":\"expert panel\",\"image\":\"https://imageio.forbes.com/specials-images/imageserve/63f8fb4c1405a421d10f01a9/0x0.jpg?format=jpg\u0026height=900\u0026width=1600\u0026fit=bounds\",\"title\":\"How 15 Comms Teams Help Their Companies Successfully Brand Themselves\",\"date\":\"2023-02-24T17:00:00.000Z\",\"excerpt\":\"In today’s competitive job market, attracting and retaining top talent is more important than ever. To do this, companies need to go beyond offering competitive salaries and benefits and also promote their brand as a great place to work.\\nA company’s brand reputation plays a critical role in attracting top talent, and a strong communications team is essential in building and maintaining this reputation. Below, 15 members of Forbes Communications Council share how they and their comms teammates help to brand their companies as great places to work and, ultimately, bring in the best employees.\",\"url\":\"https://www.forbes.com/sites/forbescommunicationscouncil/2023/02/24/how-15-comms-teams-help-their-companies-successfully-brand-themselves/\"},{\"id\":\"roundup:da6f59fd-a5b4-43ae-8b3f-4392982823af\",\"type\":\"expert panel\",\"image\":\"https://imageio.forbes.com/specials-images/imageserve/63f6788432f47efdba0f01a3/0x0.jpg?format=jpg\u0026height=900\u0026width=1600\u0026fit=bounds\",\"title\":\"14 Smart Strategies To Proactively Prepare For A PR Crisis\",\"date\":\"2023-02-23T17:00:00.000Z\",\"excerpt\":\"A public relations crisis can happen to any brand at any time, and it’s important for PR teams to be prepared. Effective crisis communication can mean the difference between weathering a storm and a PR disaster that damages the brand’s reputation for years to come.\\nWhile it’s impossible to predict when a crisis will occur, there are steps that PR teams can take proactively to prepare for handling crisis communications when the time comes. Below, 15 members of Forbes Communications Council each share one smart thing PR teams can do to prepare for crisis communication and why that tactic is essential for any organization looking to protect its brand and reputation.\",\"url\":\"https://www.forbes.com/sites/forbescommunicationscouncil/2023/02/23/14-smart-strategies-to-proactively-prepare-for-a-pr-crisis/\"},{\"id\":\"roundup:28b09646-4c4e-458b-84bc-cbc2355f5e92\",\"type\":\"expert panel\",\"image\":\"https://imageio.forbes.com/specials-images/imageserve/63f62ee161e3c16216d51cbb/0x0.jpg?format=jpg\u0026height=900\u0026width=1600\u0026fit=bounds\",\"title\":\"The Best Ways To Create Content That Generates Customer Loyalty In 2023\",\"date\":\"2023-02-22T17:00:00.000Z\",\"excerpt\":\"Businesses use content in different ways to reach consumers for different purposes. To attract prospects into the funnel, content that creates brand awareness and excitement around specific products or services is useful. To convert those prospects, educational content highlighting how a company’s offering can solve customers’ problems can help motivate them to make a final purchase decision.\\nThe approach to the ideation, creation and distribution of content that will help customers feel loyal to a brand will vary from the processes companies use to create content that meets other objectives. Below, members of Forbes Communications Council share the best ways for companies to create content that generates real customer loyalty. \",\"url\":\"https://www.forbes.com/sites/forbescommunicationscouncil/2023/02/22/the-best-ways-to-create-content-that-generates-customer-loyalty-in-2023/\"},{\"id\":\"roundup:968878c9-65c3-43b3-b30b-33b25a715e73\",\"type\":\"expert panel\",\"image\":\"https://imageio.forbes.com/specials-images/imageserve/63b84be54551aeaba9f26069/0x0.jpg?format=jpg\u0026height=900\u0026width=1600\u0026fit=bounds\",\"title\":\"15 Challenges Corporate Communications Teams Will Face In 2023\",\"date\":\"2023-01-26T18:00:00.000Z\",\"excerpt\":\"The communications industry changes year after year, especially as technology and communications platforms continue to evolve. These changes can often be positive, but sometimes they can make a corporate communications professional's job even more challenging.\\nAs the new year begins, those in the field may find themselves facing various obstacles—from continuing to work with entirely remote or hybrid teams to navigating digital marketing after the loss of third-party cookies. Here, members of Forbes Communications Council explore the corporate communications challenges that they anticipate will impact the industry in 2023 and ways professionals can prepare to meet them.\",\"url\":\"https://www.forbes.com/sites/forbescommunicationscouncil/2023/01/06/15-challenges-corporate-communications-teams-will-face-in-2023/?sh=55a8c5096281\"},{\"id\":\"roundup:3d460bf2-17d9-4627-8e34-80d03038c7a3\",\"type\":\"expert panel\",\"image\":\"https://imageio.forbes.com/specials-images/imageserve/63d02c393f4351b16c922d86/0x0.jpg?format=jpg\u0026height=900\u0026width=1600\u0026fit=bounds\",\"title\":\"15 Social Media Trends Smart Marketers Will Leverage In 2023\",\"date\":\"2023-01-25T18:00:00.000Z\",\"excerpt\":\"The world of social media is constantly evolving as new apps and trends emerge that pique the interest of users. However, with so much consistent change and evolution, it can be hard to know the best way to market a business’s services or products on social media. \\nAs experts in their industry, the members of Forbes Communications Council understand how to best track and leverage the latest social media trends to reach their target audiences. Below, 15 members share their predictions for which social media trends will dominate in 2023 and how marketers can gain an edge by jumping on them early.\",\"url\":\"https://www.forbes.com/sites/forbescommunicationscouncil/2023/01/25/15-social-media-trends-smart-marketers-will-leverage-in-2023/\"},{\"id\":\"roundup:51760bb3-e609-4d10-997f-b766623b726c\",\"type\":\"expert panel\",\"image\":\"https://imageio.forbes.com/specials-images/imageserve/63c04f5654f3c24cf8964a43/0x0.jpg?format=jpg\u0026height=900\u0026width=1600\u0026fit=bounds\",\"title\":\"15 Tips For CMOs Taking A Company Through An Initial Public Offering\",\"date\":\"2023-01-13T17:00:00.000Z\",\"excerpt\":\"When a company goes from private to public, it comes under intense scrutiny. At this time, one of the most important factors for leaders of the business to focus on is its brand. Among many other considerations, clearly and positively communicating the company’s brand to shareholders and consumers should be a top priority when going public.\\nThe decision to become a publicly traded company doesn’t just affect leadership, of course—employees at all levels should be trained on what this means and how to move forward when sharing information about the company and its IPO. Below, 15 Forbes Communications Council members share their best tips for CMOs and their marketing teams when they have been tasked with taking a private company through an initial public offering. \",\"url\":\"https://www.forbes.com/sites/forbescommunicationscouncil/2023/01/13/15-tips-for-cmos-taking-their-companies-through-an-ipo/\"},{\"id\":\"article:49f5f47a-e7fc-487d-8463-257901152e9a\",\"type\":\"article\",\"image\":\"https://imageio.forbes.com/specials-images/imageserve/637ba23579469b7182817eea/0x0.jpg?format=jpg\u0026crop=3389,1906,x0,y198,safe\u0026height=900\u0026width=1600\u0026fit=bounds\",\"title\":\"How To Support Your Employees During The Holidays Despite Inflation\",\"date\":\"2022-11-22T12:00:00.000Z\",\"excerpt\":\"No matter the circumstances, make it a festive season for your staff.\",\"url\":\"https://www.forbes.com/sites/forbescommunicationscouncil/2022/11/22/how-to-support-your-employees-during-the-holidays-despite-inflation/\"},{\"id\":\"roundup:e9695859-fedd-423f-8660-0ff22600453b\",\"type\":\"expert panel\",\"image\":\"https://imageio.forbes.com/specials-images/imageserve/635fcfc555d6176c3b08fd2a/0x0.jpg?format=jpg\u0026height=900\u0026width=1600\u0026fit=bounds\",\"title\":\"11 Holiday Marketing Tips That Can Drive Sales And Profits\",\"date\":\"2022-11-01T16:00:00.000Z\",\"excerpt\":\"For companies to successfully drive holiday sales and profits, effective holiday marketing techniques that will satisfy your target audience and make them brand advocates should be put to use. From keeping your employees happy for better customer service to using trendy and current photography, there are productive ways companies can follow to kickstart their holiday sales and maximize their profits.\\nMany companies may find other ways to leverage their sales to make better profits. Below, 11 Forbes Communications Council members share tips that can be helpful to a successful holiday season for your company. \",\"url\":\"https://www.forbes.com/sites/forbescommunicationscouncil/2022/11/01/11-holiday-marketing-tips-that-can-drive-sales-and-profits/\"},{\"id\":\"article:1e1076e0-8917-4879-a4be-aedbec0b51f4\",\"type\":\"article\",\"image\":\"https://imageio.forbes.com/specials-images/imageserve/631762ea66341914ba213eba/0x0.jpg?format=jpg\u0026height=900\u0026width=1600\u0026fit=bounds\",\"title\":\"How Employers Can Support Employees In An Uncertain Economy\",\"date\":\"2022-09-07T12:00:00.000Z\",\"excerpt\":\"Over the last few decades, workplace innovations for workers have included employee stock options, retirement plans and other benefits. 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