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class="globalnav-link-text-container"><span class="globalnav-image-regular globalnav-link-image"><svg height="44" viewBox="0 0 38 44" width="38" xmlns="http://www.w3.org/2000/svg"><path d="m32.7129 22.3203h3.48c-.023-1.119-.691-1.857-1.693-1.857-1.008 0-1.711.738-1.787 1.857zm4.459 2.045c-.293 1.078-1.277 1.746-2.66 1.746-1.752 0-2.848-1.266-2.848-3.264 0-1.986 1.113-3.275 2.848-3.275 1.705 0 2.742 1.213 2.742 3.176v.386h-4.541v.047c.053 1.248.75 2.039 1.822 2.039.815 0 1.366-.298 1.629-.855zm-12.282-4.682h.961v.996h.094c.316-.697.932-1.107 1.898-1.107 1.418 0 2.209.838 2.209 2.338v4.09h-1.007v-3.844c0-1.137-.481-1.676-1.489-1.676s-1.658.674-1.658 1.781v3.739h-1.008zm-2.499 3.158c0-1.5-.674-2.361-1.869-2.361-1.196 0-1.87.861-1.87 2.361 0 1.495.674 2.362 1.87 2.362 1.195 0 1.869-.867 1.869-2.362zm-4.782 0c0-2.033 1.114-3.269 2.913-3.269 1.798 0 2.912 1.236 2.912 3.269 0 2.028-1.114 3.27-2.912 3.27-1.799 0-2.913-1.242-2.913-3.27zm-6.636-5.666h1.008v3.504h.093c.317-.697.979-1.107 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<a class="chapternav-link" href="/hk/en/iphone-16-pro/"> <figure class="chapternav-icon"></figure> <span class="chapternav-label">iPhone 16 Pro</span> </a> </li> <li class="chapternav-item chapternav-item-iphone-16"> <a class="chapternav-link" href="/hk/en/iphone-16/"> <figure class="chapternav-icon"></figure> <span class="chapternav-label">iPhone 16</span> </a> </li> <li class="chapternav-item chapternav-item-iphone-16e"> <a class="chapternav-link" href="/hk/en/iphone-16e/"> <figure class="chapternav-icon"></figure> <span class="chapternav-label">iPhone 16e</span> <span class="chapternav-new">New</span> </a> </li> <li class="chapternav-item chapternav-item-iphone-15"> <a class="chapternav-link" href="/hk/shop/goto/buy_iphone/iphone_15"> <figure class="chapternav-icon"></figure> <span class="chapternav-label">iPhone 15</span> </a> </li> <li class="chapternav-item chapternav-item-compare"> <a class="chapternav-link" href="/hk/en/iphone/compare/"> <figure class="chapternav-icon"></figure> <span class="chapternav-label">Compare</span> </a> </li> <li class="chapternav-item chapternav-item-airpods"> <a class="chapternav-link" href="/hk/en/airpods/"> <figure class="chapternav-icon"></figure> <span class="chapternav-label">AirPods</span> </a> </li> </ul> <div class="chapternav-paddles"> <button class="chapternav-paddle chapternav-paddle-left" aria-hidden="true" disabled></button> <button class="chapternav-paddle chapternav-paddle-right" aria-hidden="true" disabled></button> </div> </div> </nav> <main id="main" class="main" role="main" data-page-type="overview"> <section class="section section-ribbon alt-ribbon trade-in-ribbon" data-analytics-activitymap-region-id="ribbon"> <div class="ribbon"> <div class="ribbon-content-wrapper"> <div class="ribbon-content row"> <div class="column large-12 medium-9 small-12"> <p><span class="pricing-container" data-tradein-hide-all="tradein-iphone12,tradein-iphone15promax"><span data-tradein-product="tradein-iphone12" data-product-template="Get ${credit.display.minValue}–">Get credit toward iPhone 16 or iPhone 16 Pro when you trade in an eligible smartphone.</span><span data-tradein-product="tradein-iphone15promax" data-product-template="${credit.display.smart} in credit toward iPhone 16 or iPhone 16 Pro when you trade in iPhone 12 or higher."></span></span><span class="pricing-fallback">Get credit toward iPhone 16 or iPhone 16 Pro when you trade in an eligible smartphone.</span><sup class="footnote footnote-number"><a href="#footnote-1" aria-label="Footnote 1" data-modal-close>1</a></sup> <a class="ribbon-link more" href="/hk/shop/goto/buy_iphone" data-analytics-title="shop iphone">Shop iPhone</a></p> </div> </div> </div> </div> </section> <section class="section section-hero screens" data-component-list="Chat" data-analytics-section-engagement="name:hero"> <div class="section-content"> <div class="hero-content hero-content-iphone-16"> <h1 class="typography-headline-elevated">Why buy iPhone anywhere else?</h1> <p class="hero-intro typography-intro-elevated">When it comes to purchasing a new iPhone, there’s no better place to buy than Apple. For all your questions about carrier support, payment options, and getting your new iPhone set up, we have all the answers you need.</p> <a href="/hk/shop/goto/buy_iphone" data-analytics-title="shop now" aria-label="Shop iPhone" class="button hero-button">Shop</a> <br /> <a href="/hk/en/retail/" data-analytics-title="find a store" class="icon-wrapper hero-cta"><span class="icon-copy">Find a store</span><span class="icon icon-after more"></span></a> </div> <figure class="image-hero-iphone-16"></figure> </div> </section> <section class="section section-payments section-tiles section-pad-top section-pad-bottom" data-analytics-section-engagement="name:payments"> <div class="section-content"> <h2 class="section-headline typography-headline-reduced">Let’s talk purchase options.</h2> <ul class="tile-wrapper list list-nobullet"> <li class="tile tradein"> <div class="tile-question"> <h3 class="typography-headline-reduced" tabindex="-1">Can I trade in my old phone?</h3> </div> <div class="tile-response"> <figure class="icon-chat image-specialist-2"></figure> <p class="typography-tile-copy tile-body" data-component-list="Tile"> <span class="clamped-text" aria-live="assertive">Absolutely. We offer competitive trade‑in values that you can use to lower the cost of your new iPhone, or get back on an Apple Store gift card.<sup class="footnote footnote-number"><a href="#footnote-1" aria-label="Footnote 1">1</a></sup> If your trade‑in doesn’t have any monetary value, we can recycle it for free. And if you have any old devices lying around, you can trade those in, too.</span> <span class="toggle" role="button" tabindex="0"> <span class="show-more icon icon-after icon-chevrondown"> Show more </span> <span class="show-less icon icon-after icon-chevronup"> Show less </span> </span> </p> <p class="typography-tile-copy"> <a href="/hk/shop/goto/trade_in" data-analytics-title="learn more about trade in" aria-label="Learn more about Apple Trade in" class="icon-wrapper"><span class="icon-copy">Learn more</span><span class="icon icon-after more"></span></a> </p> </div> </li> <li class="tile payments"> <div class="tile-question"> <h3 class="typography-headline-reduced" tabindex="-1">Do I have to pay for my iPhone all at once?</h3> </div> <div class="tile-response"> <figure class="icon-chat image-specialist-1"></figure> <p class="typography-tile-copy tile-body" data-component-list="Tile"> <span class="clamped-text" aria-live="assertive">Yes, you will need to pay in full. And you can also trade in your current iPhone to lower the full payment.<sup class="footnote footnote-number"><a href="#footnote-1" aria-label="Footnote 1">1</a></sup></span> <span class="toggle" role="button" tabindex="0"> <span class="show-more icon icon-after icon-chevrondown"> Show more </span> <span class="show-less icon icon-after icon-chevronup"> Show less </span> </span> </p> </div> </li> </ul> <div class="callout large-centered large-7 medium-9 small-10" data-component-list="Chat"> <p class="typography-intro">Have more questions about payment options?</p> <a href="https://contactretail.apple.com?c=hk&l=en&ap=COM&pg=COM:iphone/buy-payment&ag=FASTPASS" data-analytics-click="prop3:chat now payments" data-analytics-title="chat now" data-analytics-intrapage-link data-chat-link class="button section-button button-elevated">Chat now</a> </div> </div> </section> <section class="section section-setup section-background section-tiles section-pad-top section-pad-bottom" data-analytics-section-engagement="name:setup"> <div class="section-content"> <h2 class="section-headline typography-headline-reduced large-10 large-centered medium-7 small-12">We’ll help get your new iPhone set up quickly.</h2> <ul class="tile-wrapper list list-nobullet"> <li class="tile help"> <div class="tile-question"> <h3 class="typography-headline-reduced" tabindex="-1">Can you help me set up my new iPhone?</h3> </div> <div class="tile-response"> <figure class="icon-chat image-specialist-1"></figure> <p class="typography-tile-copy tile-body" data-component-list="Tile"> <span class="clamped-text" aria-live="assertive">You bet. Whether you buy online or in an Apple Store, it’s quick and easy to get your new iPhone set up the way you like. Whether you visit us in a store or join a Personal Setup session online, we’ll help transfer your contacts and photos, show you how to set up privacy and security features like Face ID and more.</span> <span class="toggle" role="button" tabindex="0"> <span class="show-more icon icon-after icon-chevrondown"> Show more</span> <span class="show-less icon icon-after icon-chevronup"> Show less</span> </span> </p> </div> </li> <li class="tile move"> <div class="tile-question"> <h3 class="typography-headline-reduced" tabindex="-1">Is it hard to move everything over to my new iPhone?</h3> </div> <div class="tile-response"> <figure class="icon-chat image-specialist-2"></figure> <p class="typography-tile-copy tile-body" data-component-list="Tile"> <span class="clamped-text" aria-live="assertive">Not at all. If you <a href="https://support.apple.com/en-hk/HT203977" data-analytics-title="back up your data" data-analytics-exit-link="">back up your data</a> on your current iPhone to your computer or iCloud before you come in or before your online Personal Setup session, we can move everything over in a snap. If you’re not able to back up beforehand, we can move all your data over using Quick Start when we set up your new iPhone.<br /><br />If you’re switching to iPhone from Android, you can securely transfer your stuff in just a few taps with the Move to iOS app. And with iOS 18, you’ll have temporary access to all the iCloud storage you need to back up all your apps and data — so moving everything to your new iPhone is easier than ever.</span> <span class="toggle" role="button" tabindex="0"> <span class="show-more icon icon-after icon-chevrondown"> Show more </span> <span class="show-less icon icon-after icon-chevronup"> Show less </span> </span> </p> </div> </li> <li class="tile apple-care"> <div class="tile-question"> <h3 class="typography-headline-reduced" tabindex="-1">What do I get with AppleCare+ coverage?</h3> </div> <div class="tile-response"> <figure class="icon-chat image-specialist-4"></figure> <p class="typography-tile-copy tile-body" data-component-list="Tile"> <span class="clamped-text" aria-live="assertive">Your new iPhone comes with one year of hardware repair coverage and 90 days of tech support. With AppleCare+, your coverage is extended to two years, including unlimited incidents of accidental damage protection, each subject to a service fee of HK$228 for screen or back glass damage, or HK$788 for other accidental damage. And, you’ll get priority access to Apple experts by chat or phone.<sup class="footnote footnote-number"><a href="#footnote-2" aria-label="Footnote 2">2</a></sup></span> <span class="toggle" role="button" tabindex="0"> <span class="show-more icon icon-after icon-chevrondown"> Show more </span> <span class="show-less icon icon-after icon-chevronup"> Show less </span> </span> </p> </div> </li> <li class="tile privacy"> <div class="tile-question"> <h3 class="typography-headline-reduced" tabindex="-1">Is all my <br class="large" />information safe?</h3> </div> <div class="tile-response"> <figure class="icon-chat image-specialist-3"></figure> <p class="typography-tile-copy tile-body" data-component-list="Tile"> <span class="clamped-text" aria-live="assertive">Totally. We take privacy very seriously at Apple. What’s on your iPhone is your business. If you trade in with us online, we will show you how to erase all the data from your iPhone before you send it in. And if you trade in at an Apple Store, we will erase all the data right then and there.</span> <span class="toggle" role="button" tabindex="0"> <span class="show-more icon icon-after icon-chevrondown"> Show more </span> <span class="show-less icon icon-after icon-chevronup"> Show less </span> </span> </p> </div> </li> </ul> <div class="callout large-centered large-7 medium-9 small-10" data-component-list="Chat"> <p class="typography-intro">Have more questions about setting up your iPhone?</p> <a href="https://contactretail.apple.com?c=hk&l=en&ap=COM&pg=COM:iphone/buy-setup&ag=FASTPASS" data-analytics-click="prop3:chat now setup" data-analytics-title="chat now" data-analytics-intrapage-link data-chat-link class="button section-button button-elevated">Chat now</a> </div> </div> </section> <section class="section section-carriers section-tiles section-pad-top section-pad-bottom" data-analytics-section-engagement="name:carriers"> <div class="section-content"> <h2 class="section-headline typography-headline-reduced large-5 large-centered medium-6 small-12">We’ll make sure it works with your carrier.</h2> <ul class="tile-wrapper list list-nobullet"> <li class="tile connect"> <div class="tile-question"> <h3 class="typography-headline-reduced" tabindex="-1">Can you connect my new iPhone to my carrier?</h3> </div> <div class="tile-response"> <figure class="icon-chat image-specialist-1"></figure> <p class="typography-tile-copy tile-body" data-component-list="Tile"> <span class="clamped-text" aria-live="assertive">For sure. We can easily activate your new iPhone so you can keep your same number and rate plan. A Specialist can even help you get connected via phone or chat.</span> <span class="toggle" role="button" tabindex="0"> <span class="show-more icon icon-after icon-chevrondown"> Show more </span> <span class="show-less icon icon-after icon-chevronup"> Show less </span> </span> </p> </div> </li> <li class="tile unlocked"> <div class="tile-question"> <h3 class="typography-headline-reduced" tabindex="-1">Will my new iPhone <br class="large" />be unlocked?</h3> </div> <div class="tile-response"> <figure class="icon-chat image-specialist-2"></figure> <p class="typography-tile-copy tile-body" data-component-list="Tile"> <span class="clamped-text" aria-live="assertive">Every iPhone you buy from us online or in an Apple Store is unlocked. With an unlocked iPhone, you’re free to go with the carrier of your choice.</span> <span class="toggle" role="button" tabindex="0"> <span class="show-more icon icon-after icon-chevrondown"> Show more </span> <span class="show-less icon icon-after icon-chevronup"> Show less </span> </span> </p> </div> </li> </ul> <div class="callout large-centered large-7 medium-9 small-10" data-component-list="Chat"> <p class="typography-intro">Have more questions about carrier support?</p> <a href="https://contactretail.apple.com?c=hk&l=en&ap=COM&pg=COM:iphone/buy-carriers&ag=FASTPASS" data-analytics-click="prop3:chat now carriers" data-analytics-title="chat now" data-analytics-intrapage-link data-chat-link class="button section-button button-elevated">Chat now</a> </div> </div> </section> <section class="section section-compare section-pad-top section-pad-bottom with-stacked-links" data-analytics-section-engagement="name:compare"> <div class="section-content"> <h2 class="typography-headline tile-headline">Which iPhone is <br class="small" />right for you?</h2> <div class="compare-table"> <div class="iphone-16-pro device"> <h3 class="visuallyhidden"> iPhone 16 Pro </h3> <div class="key-features-item-control"> <div class="image-wrapper"> <a href="/hk/en/iphone-16-pro/" data-analytics-title="learn more about iphone 16 pro" aria-label="Learn more about iPhone 16 Pro"> <figure class="image-compare-iphone-16-pro" data-anim-lazy-image></figure> </a> </div> </div> <div class="swatch-wrapper"> <figure class="image-swatches image-swatch-iphone-16-pro " role="img" aria-label="iPhone 16 Pro - Available in Desert Titanium, Natural Titanium, White Titanium, and Black Titanium" data-anim-lazy-image></figure> </div> <div class="device-content"> <div> <span class="visuallyhidden" aria-hidden="true">iPhone 16 Pro</span> <figure class="image-logo image-logo-iphone-16-pro" aria-hidden="true"></figure> </div> <p class="typography-body-tight tout">The ultimate iPhone.</p> <p class="typography-body-reduced pricing"><span class='sosumi-link-follows' data-pricing-product='iphone-16-pro' data-product-template='${price.display.from}'></span></p> <a href="/hk/shop/goto/buy_iphone/iphone_16_pro" data-analytics-title="buy - iphone 16 pro" aria-label="Buy iPhone 16 Pro" class="button button-reduced button-shop">Buy</a> <div class="iphone-16-pro cta cell"> <p class="typography-body-reduced key-features-item-control"><a href="/hk/en/iphone-16-pro/" data-analytics-title="learn more about iphone 16 pro" aria-label="Learn more about iPhone 16 Pro" class="icon-wrapper"><span class="icon-copy">Learn more</span><span class="icon icon-after more"></span></a></p> </div> <p class="typography-body-reduced quicklook-cta quicklook-cta-modern quicklook-component large-12"> <a rel="ar" href="/105/media/ww/iphone/shared/ar/2024/1db11f29-1385-4ae5-bbfd-2c885f4463d4/iphone-16-pro/iphone-16-pro-iphone-16-pro-max-sim-desert-titanium.usdz" data-analytics-title="view iphone 16 pro in ar" data-analytics-click="prop3:iphone 16 pro in ar" aria-label="View iPhone 16 Pro in AR" data-analytics-intrapage-link> <img src="/v/iphone/buy/n/images/shared/quicklook_placeholder__n3u64bkhit2e_large.jpg"> <span>View in AR</span> </a> </p> </div> </div> <div class="iphone-16-pro display cell row"> <h4 class="typography-compare-size size">6.9″ or 6.3″</h4> <p class="typography-body-reduced column column">Super Retina XDR <br class="small" />display<sup class="footnote footnote-number"><a href="#footnote-3" aria-label="Footnote 3" data-modal-close>3</a></sup></p> <p class="typography-body-reduced column">ProMotion technology</p> <p class="typography-body-reduced column">Always-On display</p> </div> <div class="iphone-16-pro design cell row"> <figure class="image-icon-design image-icon" data-anim-lazy-image></figure> <p class="typography-body-reduced column ">Titanium with textured <br />matte glass back <br class="small" />  </p> <p class="typography-body-reduced column">Action button</p> </div> <div class="iphone-16-pro intelligence cell row"> <figure class="image-icon-apple-intelligence image-icon" data-anim-lazy-image></figure> <p class="typography-body-reduced column ">Built for Apple Intelligence<sup class="footnote footnote-number"><a href="#footnote-4" aria-label="Footnote 4" data-modal-close>4</a></sup></p> </div> <div class="iphone-16-pro chip cell row"> <figure class="image-icon-a18-pro image-icon" data-anim-lazy-image></figure> <p class="typography-body-reduced column ">A18 Pro chip <br />with 6-core GPU</p> </div> <div class="iphone-16-pro camera-control cell row"> <figure class="image-icon-camera-control image-icon" data-anim-lazy-image></figure> <p class="typography-body-reduced column ">Camera Control</p> <p class="typography-body-reduced column">Faster access to photo and video tools</p> </div> <div class="iphone-16-pro camera cell row"> <figure class="image-icon-16-pro-camera image-icon" data-anim-lazy-image></figure> <p class="typography-body-reduced column ">Pro camera system<br class="small" />   <br class="small" /><br class="small" /></p> <p class="typography-body-reduced column">48MP Fusion <span class='span-pipe append'>48MP Ultra Wide</span> Telephoto</p> <p class="typography-body-reduced column">Super-high-resolution photos (24MP and 48MP)</p> <p class="typography-body-reduced column">Next-generation portraits with Focus and Depth Control</p> <p class="typography-body-reduced column">48MP macro photography</p> <p class="typography-body-reduced column">Dolby Vision up to 4K<br class="small" /> at 120 fps</p> <p class="typography-body-reduced column">Spatial photos and videos</p> <p class="typography-body-reduced column">Latest‑generation Photographic Styles</p> <p class="typography-body-reduced column">Visual intelligence, to learn <br />about your surroundings</p> </div> <div class="iphone-16-pro zoom cell row"> <figure class="image-icon-optical-zoom-8 image-icon" data-anim-lazy-image role="img" aria-label="Zoom, 0.5x, 1x, 2x, 5x"></figure> <p class="typography-body-reduced column ">Optical zoom options</p> </div> <div class="iphone-16-pro dynamic-island cell row"> <figure class="image-icon-dynamic-island image-icon" data-anim-lazy-image></figure> <p class="typography-body-reduced column ">Dynamic Island</p> <p class="typography-body-reduced column">A magical way to interact with iPhone</p> </div> <div class="iphone-16-pro sos cell row"> <figure class="image-icon-sos image-icon" data-anim-lazy-image></figure> <p class="typography-body-reduced column ">Emergency SOS</p> <p class="typography-body-reduced column">Crash Detection<sup class="footnote footnote-number"><a href="#footnote-5" aria-label="Footnote 5" data-modal-close>5</a></sup></p> </div> <div class="iphone-16-pro battery cell row"> <figure class="image-icon-battery image-icon" data-anim-lazy-image></figure> <p class="typography-body-reduced column ">Up to 33 hours <br />video playback<sup class="footnote footnote-number"><a href="#footnote-6" aria-label="Footnote 6" data-modal-close>6</a></sup></p> </div> <div class="iphone-16-pro connectivity cell row"> <figure class="image-icon-usbc image-icon" data-anim-lazy-image></figure> <p class="typography-body-reduced column ">USB-C</p> <p class="typography-body-reduced ">Supports USB 3</p> </div> <div class="iphone-16-pro authentication cell row border-bottom"> <figure class="image-icon-face-id image-icon" data-anim-lazy-image></figure> <p class="typography-body-reduced column ">Face ID</p> </div> <div class="iphone-16 device"> <h3 class="visuallyhidden"> iPhone 16 </h3> <div class="key-features-item-control"> <div class="image-wrapper"> <a href="/hk/en/iphone-16/" data-analytics-title="learn more about iphone 16" aria-label="Learn more about iPhone 16"> <figure class="image-compare-iphone-16" data-anim-lazy-image></figure> </a> </div> </div> <div class="swatch-wrapper"> <figure class="image-swatches image-swatch-iphone-16 " role="img" aria-label="iPhone 16 - Available in Ultramarine, Teal, Pink, White, and Black" data-anim-lazy-image></figure> </div> <div class="device-content"> <div> <span class="visuallyhidden" aria-hidden="true">iPhone 16</span> <figure class="image-logo image-logo-iphone-16" aria-hidden="true"></figure> </div> <p class="typography-body-tight tout">A total powerhouse.</p> <p class="typography-body-reduced pricing"><span class='sosumi-link-follows' data-pricing-product='iphone-16' data-product-template='${price.display.from}'></span></p> <a href="/hk/shop/goto/buy_iphone/iphone_16" data-analytics-title="buy - iphone 16" aria-label="Buy iPhone 16" class="button button-reduced button-shop">Buy</a> <div class="iphone-16 cta cell"> <p class="typography-body-reduced key-features-item-control"><a href="/hk/en/iphone-16/" data-analytics-title="learn more about iphone 16" aria-label="Learn more about iPhone 16" class="icon-wrapper"><span class="icon-copy">Learn more</span><span class="icon icon-after more"></span></a></p> </div> <p class="typography-body-reduced quicklook-cta quicklook-cta-modern quicklook-component large-12"> <a rel="ar" href="/105/media/ww/iphone/shared/ar/2024/1db11f29-1385-4ae5-bbfd-2c885f4463d4/iphone-16/iphone-16-iphone-16-plus-ultramarine-sim.usdz" data-analytics-title="view iphone 16 in ar" data-analytics-click="prop3:iphone 16 in ar" aria-label="View iPhone 16 in AR" data-analytics-intrapage-link> <img src="/v/iphone/buy/n/images/shared/quicklook_placeholder__n3u64bkhit2e_large.jpg"> <span>View in AR</span> </a> </p> </div> </div> <div class="iphone-16 display cell row"> <h4 class="typography-compare-size size">6.7″ or 6.1″</h4> <p class="typography-body-reduced column column">Super Retina XDR <br class="small" />display<sup class="footnote footnote-number"><a href="#footnote-3" aria-label="Footnote 3" data-modal-close>3</a></sup></p> <p class="typography-body-reduced column"><span class='span-pipe-wrap feature-null-secondary'> </span></p> <p class="typography-body-reduced column"><span class='span-pipe-wrap feature-null-secondary'> </span></p> </div> <div class="iphone-16 design cell row"> <figure class="image-icon-design image-icon" data-anim-lazy-image></figure> <p class="typography-body-reduced column ">Aluminum with <br />color‑infused <br class="small" />glass back</p> <p class="typography-body-reduced column">Action button</p> </div> <div class="iphone-16 intelligence cell row"> <figure class="image-icon-apple-intelligence image-icon" data-anim-lazy-image></figure> <p class="typography-body-reduced column ">Built for Apple Intelligence<sup class="footnote footnote-number"><a href="#footnote-4" aria-label="Footnote 4" data-modal-close>4</a></sup></p> </div> <div class="iphone-16 chip cell row"> <figure class="image-icon-a18 image-icon" data-anim-lazy-image></figure> <p class="typography-body-reduced column ">A18 chip <br />with 5-core GPU</p> </div> <div class="iphone-16 camera-control cell row"> <figure class="image-icon-camera-control image-icon" data-anim-lazy-image></figure> <p class="typography-body-reduced column ">Camera Control</p> <p class="typography-body-reduced column">Faster access to photo and video tools</p> </div> <div class="iphone-16 camera cell row"> <figure class="image-icon-16-camera image-icon" data-anim-lazy-image></figure> <p class="typography-body-reduced column ">Advanced <br class="small" />dual-camera <br class="small" />system</p> <p class="typography-body-reduced column">48MP Fusion <span class='span-pipe'>12MP Ultra Wide<span><br />  </span></p> <p class="typography-body-reduced column">Super-high-resolution photos (24MP and 48MP)</p> <p class="typography-body-reduced column">Next-generation portraits with Focus and Depth Control</p> <p class="typography-body-reduced column">Macro photography</p> <p class="typography-body-reduced column">Dolby Vision up to 4K<br class="small" /> at 60 fps</p> <p class="typography-body-reduced column">Spatial photos and videos</p> <p class="typography-body-reduced column">Latest‑generation Photographic Styles</p> <p class="typography-body-reduced column">Visual intelligence, to learn <br />about your surroundings</p> </div> <div class="iphone-16 zoom cell row"> <figure class="image-icon-optical-zoom-4 image-icon" data-anim-lazy-image role="img" aria-label="Zoom, 0.5x, 1x, 2x"></figure> <p class="typography-body-reduced column ">Optical zoom options</p> </div> <div class="iphone-16 dynamic-island cell row"> <figure class="image-icon-dynamic-island image-icon" data-anim-lazy-image></figure> <p class="typography-body-reduced column ">Dynamic Island</p> <p class="typography-body-reduced column">A magical way to interact with iPhone</p> </div> <div class="iphone-16 sos cell row"> <figure class="image-icon-sos image-icon" data-anim-lazy-image></figure> <p class="typography-body-reduced column ">Emergency SOS</p> <p class="typography-body-reduced column">Crash Detection<sup class="footnote footnote-number"><a href="#footnote-5" aria-label="Footnote 5" data-modal-close>5</a></sup></p> </div> <div class="iphone-16 battery cell row"> <figure class="image-icon-battery image-icon" data-anim-lazy-image></figure> <p class="typography-body-reduced column ">Up to 27 hours <br />video playback<sup class="footnote footnote-number"><a href="#footnote-6" aria-label="Footnote 6" data-modal-close>6</a></sup></p> </div> <div class="iphone-16 connectivity cell row"> <figure class="image-icon-usbc image-icon" data-anim-lazy-image></figure> <p class="typography-body-reduced column ">USB-C</p> <p class="typography-body-reduced ">Supports USB 2</p> </div> <div class="iphone-16 authentication cell row border-bottom"> <figure class="image-icon-face-id image-icon" data-anim-lazy-image></figure> <p class="typography-body-reduced column ">Face ID</p> </div> <div class="iphone-16e device"> <h3 class="visuallyhidden"> New iPhone 16e </h3> <div class="key-features-item-control"> <div class="image-wrapper"> <a href="/hk/en/iphone-16e/" data-analytics-title="learn more about iphone 16e" aria-label="Learn more about iPhone 16e"> <figure class="image-compare-iphone-16e" data-anim-lazy-image></figure> </a> </div> </div> <div class="swatch-wrapper"> <figure class="image-swatches image-swatch-iphone-16e " role="img" aria-label="iPhone 16e - Available in White and Black" data-anim-lazy-image></figure> </div> <div class="device-content"> <div> <span class="violator-frameless violator-reduced" aria-hidden="true">New</span> <span class="visuallyhidden" aria-hidden="true">iPhone 16e</span> <figure class="image-logo image-logo-iphone-16e" aria-hidden="true"></figure> </div> <p class="typography-body-tight tout">Latest iPhone. Greatest price.</p> <p class="typography-body-reduced pricing"><span class='sosumi-link-follows' data-pricing-product='iphone-16e' data-product-template='${price.display.from}'></span></p> <a href="/hk/shop/goto/buy_iphone/iphone_16e" data-analytics-title="view pricing - iphone 16e" aria-label="View pricing, iPhone 16e" class="button button-reduced button-shop">View pricing</a> <div class="iphone-16e cta cell"> <p class="typography-body-reduced key-features-item-control"><a href="/hk/en/iphone-16e/" data-analytics-title="learn more about iphone 16e" aria-label="Learn more about iPhone 16e" class="icon-wrapper"><span class="icon-copy">Learn more</span><span class="icon icon-after more"></span></a></p> </div> <p class="typography-body-reduced quicklook-cta quicklook-cta-modern quicklook-component large-12"> <a rel="ar" href="/105/media/us/iphone/shared/ar/2025/aa5fba56-f772-4712-9d4c-0516416169e3/iphone-16e/iphone16_e_white_sim.usdz" data-analytics-title="view iphone 16e in ar" data-analytics-click="prop3:iphone 16e in ar" aria-label="View iPhone 16e in AR" data-analytics-intrapage-link> <img src="/v/iphone/buy/n/images/shared/quicklook_placeholder__n3u64bkhit2e_large.jpg"> <span>View in AR</span> </a> </p> </div> </div> <div class="iphone-16e display cell row"> <h4 class="typography-compare-size size">6.1″</h4> <p class="typography-body-reduced column column">Super Retina XDR <br class="small" />display<sup class="footnote footnote-number"><a href="#footnote-3" aria-label="Footnote 3" data-modal-close>3</a></sup></p> <p class="typography-body-reduced column"><span class='feature-null-secondary'> </span><span class="xs-show"><br /></span></p> <p class="typography-body-reduced column"><span class='span-pipe-wrap feature-null-secondary'> </span></p> </div> <div class="iphone-16e design cell row"> <figure class="image-icon-design image-icon" data-anim-lazy-image></figure> <p class="typography-body-reduced column column two-lines">Aluminum with <br />glass back</p> <p class="typography-body-reduced column">Action button</p> </div> <div class="iphone-16e intelligence cell row"> <figure class="image-icon-apple-intelligence image-icon" data-anim-lazy-image></figure> <p class="typography-body-reduced column ">Built for Apple Intelligence<sup class="footnote footnote-number"><a href="#footnote-4" aria-label="Footnote 4" data-modal-close>4</a></sup></p> </div> <div class="iphone-16e chip cell row"> <figure class="image-icon-a18 image-icon" data-anim-lazy-image></figure> <p class="typography-body-reduced column ">A18 chip <br />with 4-core GPU</p> </div> <div class="iphone-16e camera-control cell row"> <p class="typography-body-reduced column column"><span class='span-pipe-wrap feature-null-secondary double'> </span></p> </div> <div class="iphone-16e camera cell row"> <figure class="image-icon-16e-camera image-icon" data-anim-lazy-image></figure> <p class="typography-body-reduced column ">2‑in‑1 camera system</p> <p class="typography-body-reduced column two-lines-large two-lines-small">48MP Fusion</p> <p class="typography-body-reduced column">Super-high-resolution photos (24MP and 48MP)</p> <p class="typography-body-reduced column two-lines">Portrait mode with Depth Control</p> <p class="typography-body-reduced column"><span class='span-pipe-wrap feature-null-secondary'> </span></p> <p class="typography-body-reduced column">Dolby Vision up to 4K<br class="small" /> at 60 fps</p> <p class="typography-body-reduced column"><span class='span-pipe-wrap feature-null-secondary'> </span></p> <p class="typography-body-reduced column two-lines-large">Photographic Styles</p> <p class="typography-body-reduced column">Visual intelligence, to learn <br />about your surroundings</p> </div> <div class="iphone-16e zoom cell row"> <figure class="image-icon-optical-zoom-2 image-icon" data-anim-lazy-image role="img" aria-label="Zoom, 1x, 2x"></figure> <p class="typography-body-reduced column ">Optical zoom options</p> </div> <div class="iphone-16e dynamic-island cell row"> <p class="typography-body-reduced column column"><span class='span-pipe-wrap feature-null-secondary double'> </span></p> </div> <div class="iphone-16e sos cell row"> <figure class="image-icon-sos image-icon" data-anim-lazy-image></figure> <p class="typography-body-reduced column ">Emergency SOS</p> <p class="typography-body-reduced column">Crash Detection<sup class="footnote footnote-number"><a href="#footnote-5" aria-label="Footnote 5">5</a></sup></p> </div> <div class="iphone-16e battery cell row"> <figure class="image-icon-battery image-icon" data-anim-lazy-image></figure> <p class="typography-body-reduced column ">Up to 26 hours <br />video playback<sup class="footnote footnote-number"><a href="#footnote-7" aria-label="Footnote 7" data-modal-close>7</a></sup></p> </div> <div class="iphone-16e connectivity cell row"> <figure class="image-icon-usbc image-icon" data-anim-lazy-image></figure> <p class="typography-body-reduced column ">USB-C</p> <p class="typography-body-reduced ">Supports USB 2</p> </div> <div class="iphone-16e authentication cell row border-bottom"> <figure class="image-icon-face-id image-icon" data-anim-lazy-image></figure> <p class="typography-body-reduced column ">Face ID</p> </div> <div class="iphone-15 device"> <h3 class="visuallyhidden"> iPhone 15 </h3> <div class="key-features-item-control"> <div class="image-wrapper"> <a href="/hk/en/iphone-15/specs/" data-analytics-title="learn more about iphone 15" aria-label="Learn more about iPhone 15"> <figure class="image-compare-iphone-15" data-anim-lazy-image></figure> </a> </div> </div> <div class="swatch-wrapper"> <figure class="image-swatches image-swatch-iphone-15 " role="img" aria-label="iPhone 15 - Available in Pink, Yellow, Green, Blue, and Black" data-anim-lazy-image></figure> </div> <div class="device-content"> <div> <span class="visuallyhidden" aria-hidden="true">iPhone 15</span> <figure class="image-logo image-logo-iphone-15" aria-hidden="true"></figure> </div> <p class="typography-body-tight tout">As amazing as ever.</p> <p class="typography-body-reduced pricing"><span class='sosumi-link-follows' data-pricing-product='iphone-15' data-product-template='${price.display.from}'></span></p> <a href="/hk/shop/goto/buy_iphone/iphone_15" data-analytics-title="buy - iphone 15" aria-label="Buy iPhone 15" class="button button-reduced button-shop">Buy</a> <div class="iphone-15 cta cell"> <p class="typography-body-reduced key-features-item-control"><a href="/hk/en/iphone-15/specs/" data-analytics-title="learn more about iphone 15" aria-label="Learn more about iPhone 15" class="icon-wrapper"><span class="icon-copy">Learn more</span><span class="icon icon-after more"></span></a></p> </div> <p class="typography-body-reduced quicklook-cta quicklook-cta-modern quicklook-component large-12"> <a rel="ar" href="/105/media/ww/iphone/shared/ar/2023/f6ca1075-bfa5-441b-b6c2-61e5ce4c15b2/iphone-15/iphone_15_plus_iphone_15_pink_no5g.usdz" data-analytics-title="view iphone 15 in ar" data-analytics-click="prop3:iphone 15 in ar" aria-label="View iPhone 15 in augmented reality" data-analytics-intrapage-link> <img src="/v/iphone/buy/n/images/shared/quicklook_placeholder__n3u64bkhit2e_large.jpg"> <span>View in AR</span> </a> </p> </div> </div> <div class="iphone-15 display cell row"> <h4 class="typography-compare-size size">6.7″ or 6.1″</h4> <p class="typography-body-reduced column column">Super Retina XDR <br class="small" />display<sup class="footnote footnote-number"><a href="#footnote-3" aria-label="Footnote 3" data-modal-close>3</a></sup></p> <p class="typography-body-reduced column"><span class='span-pipe-wrap feature-null-secondary'> </span></p> <p class="typography-body-reduced column"><span class='span-pipe-wrap feature-null-secondary'> </span></p> </div> <div class="iphone-15 design cell row"> <figure class="image-icon-design image-icon" data-anim-lazy-image></figure> <p class="typography-body-reduced column ">Aluminum with color‑infused<span class="xs-show"><br /></span> glass back</p> <p class="typography-body-reduced column">Ring/Silent switch</p> </div> <div class="iphone-15 intelligence cell row"> <p class="typography-body-reduced column column feature-null-secondary"> </p> </div> <div class="iphone-15 chip cell row"> <figure class="image-icon-a16 image-icon" data-anim-lazy-image></figure> <p class="typography-body-reduced column ">A16 Bionic chip <br />with 5-core GPU</p> </div> <div class="iphone-15 camera-control cell row"> <p class="typography-body-reduced column column feature-null-secondary four-lines small-four-lines"> </p> </div> <div class="iphone-15 camera cell row"> <figure class="image-icon-14-camera image-icon" data-anim-lazy-image></figure> <p class="typography-body-reduced column ">Dual-camera system</p> <p class="typography-body-reduced column two-lines-large">48MP Main <span class='span-pipe'>Ultra Wide</span></p> <p class="typography-body-reduced column">Super‑high‑resolution photos (24MP and 48MP)</p> <p class="typography-body-reduced column">Next‑generation portraits with Focus and Depth Control</p> <p class="typography-body-reduced column feature-null-secondary"> </p> <p class="typography-body-reduced column">Dolby Vision up to 4K<br class="small" /> at 60 fps</p> <p class="typography-body-reduced column"><span class='span-pipe-wrap feature-null-secondary'> </span></p> <p class="typography-body-reduced column two-lines-large">Photographic Styles</p> <p class="typography-body-reduced column"><span class='span-pipe-wrap feature-null-secondary double'> </span></p> </div> <div class="iphone-15 zoom cell row"> <figure class="image-icon-optical-zoom-4 image-icon" data-anim-lazy-image role="img" aria-label="Zoom, 0.5x, 1x, 2x"></figure> <p class="typography-body-reduced column ">Optical zoom options</p> </div> <div class="iphone-15 dynamic-island cell row"> <figure class="image-icon-dynamic-island image-icon" data-anim-lazy-image></figure> <p class="typography-body-reduced column ">Dynamic Island</p> <p class="typography-body-reduced column">A magical way to interact with iPhone</p> </div> <div class="iphone-15 sos cell row"> <figure class="image-icon-sos image-icon" data-anim-lazy-image></figure> <p class="typography-body-reduced column ">Emergency SOS</p> <p class="typography-body-reduced column">Crash Detection<sup class="footnote footnote-number"><a href="#footnote-5" aria-label="Footnote 5" data-modal-close>5</a></sup></p> </div> <div class="iphone-15 battery cell row"> <figure class="image-icon-battery image-icon" data-anim-lazy-image></figure> <p class="typography-body-reduced column ">Up to 26 hours <br />video playback<sup class="footnote footnote-number"><a href="#footnote-6" aria-label="Footnote 6" data-modal-close>6</a></sup></p> </div> <div class="iphone-15 connectivity cell row"> <figure class="image-icon-usbc image-icon" data-anim-lazy-image></figure> <p class="typography-body-reduced column ">USB-C</p> <p class="typography-body-reduced ">Supports USB 2</p> </div> <div class="iphone-15 authentication cell row border-bottom"> <figure class="image-icon-face-id image-icon" data-anim-lazy-image></figure> <p class="typography-body-reduced column ">Face ID</p> </div> </div> <ul class="links-stacked typography-compare-all-cta"> <li> <a href="/hk/en/iphone/compare/" data-analytics-title="compare all iphone models" class="icon-wrapper"><span class="icon-copy">Compare all iPhone models</span><span class="icon icon-after more"></span></a> </li> <li> <a href="/hk/shop/goto/buy_iphone" data-analytics-title="shop iphone" class="icon-wrapper"><span class="icon-copy">Shop iPhone</span><span class="icon icon-after more"></span></a> </li> </ul> </div> </section> <section class="section section-support" data-component-list="Chat" data-analytics-section-engagement="name:support"> <div class="section-content"> <p class="typography-intro">Need some help? <a href="https://contactretail.apple.com?c=hk&l=en&ap=COM&pg=COM:iphone/buy-help&ag=FASTPASS" data-chat-link data-analytics-click="prop3:chat now support" data-analytics-title="chat now" data-analytics-intrapage-link>Chat now</a>, call <span class="nowrap">800-908-988.</span> or <a href="/hk/en/retail/" data-analytics-title="find a store">find a store</a>.</p> </div> </section> <section class="section section-today-at-apple" data-analytics-section-engagement="name:today at apple"> <div class="section-content"> <h2 class="section-headline typography-headline-reduced medium-10 medium-centered small-12">Discover even more when you’re ready.</h2> <div class="typography-intro large-8 large-centered small-12"> <p>After your new iPhone is set up just the way you like it, ask about our free Today at Apple sessions. Learn essential photo skills. Bring your videos to life in all-new ways. Or see how easy it is to create music.</p> <p><a href="/hk/en/today/" data-analytics-title="find a session near you" class="icon-wrapper"><span class="icon-copy">Find a session near you</span><span class="icon icon-after more"></span></a></p> </div> </div> </section> </main>  <footer id="ac-globalfooter" class="no-js" lang="en-HK" dir="ltr" data-analytics-region="global footer" role="contentinfo" aria-labelledby="ac-gf-label"> <div class="ac-gf-content"> <h2 class="ac-gf-label" id="ac-gf-label">Apple Footer</h2> <section class="ac-gf-sosumi" data-nosnippet aria-label="Footnotes"> <ol> <li id="footnote-1">Trade-in service is provided by Apple’s trade-in partners. Trade-in value quotes are estimated only and actual values may be lower than the estimation. Trade-in values vary based on the condition, year, model of your trade‑in device, and the country/region that your trade-in device was originally sold. Not all devices are eligible for credit. You must be at least the age of majority to be eligible to trade in for credit or for an Apple Store Gift Card. Value of your current device may be applied toward purchase of a new Apple device. Actual value awarded is based on receipt of a qualifying device matching the description provided when estimate was made. In-store trade in requires presentation of a valid, government-issued photo ID. Offer may not be available in all stores. Online and in-store trade-in values may vary. Some stores may have additional requirements. Apple’s trade-in partners reserve the right to refuse, cancel, or limit the device (and its quantity) of any trade-in transaction for any reason. More details are available from Apple’s trade-in partners for trade in and recycling of eligible devices. Additional terms from Apple’s trade‑in partners shall apply.</li> <li id="footnote-2">The back glass damage service fee is only available for iPhone 12, iPhone 13, iPhone 14, iPhone 15, and iPhone 16 models. Accidental Damage means physical damage from handling due to unexpected and unintentional events.<br /><br />AppleCare+ benefits are separate from and in addition to the Apple Limited Warranty and any legal rights provided by consumer protection laws in your jurisdiction. AppleCare+ is subject to acceptance of the Terms and Conditions. Purchase of the plan is not required to purchase iPhone. <br /><br />In Hong Kong, Apple Asia Limited (“Apple”) is the obligor in relation to all obligations under this Plan apart from the Accidental Damage from Handling coverage. For the Accidental Damage from Handling coverage, AIG Insurance Hong Kong Limited (AIG HK) is the insurer under this Plan pursuant to a master agreement between Apple and AIG HK, under which such coverage is included as part of the Plan. Apple purchases this coverage from AIG HK as counterparty to the master agreement. Apple is not a licensed insurance agent and does not provide any advice in relation to the insurance coverage provided by AIG HK under the Plan. See terms at <a href ="/hk/en/legal/sales-support/applecare/applecareplus/apac-en">apple.com/hk/en/legal/sales-support/applecare/applecareplus/apac-en</a> for full details.</li> <li id="footnote-3">The display has rounded corners that follow a beautiful curved design, and these corners are within a standard rectangle. When measured as a standard rectangular shape, the screen is 6.06 inches (iPhone 16e), 6.12 inches (iPhone 16, iPhone 15), 6.69 inches (iPhone 16 Plus, iPhone 15 Plus), 6.27 inches (iPhone 16 Pro) or 6.86 inches (iPhone 16 Pro Max) diagonally. Actual viewable area is less.</li> <li id="footnote-4">Apple Intelligence is available in beta on all iPhone 16 models, iPhone 15 Pro, and iPhone 15 Pro Max, with Siri and device language set to English (Australia, Canada, Ireland, New Zealand, South Africa, UK, or U.S.), as an iOS 18 update. Additional features and Chinese (Simplified), English (India, Singapore), French, German, Italian, Japanese, Korean, Portuguese (Brazil), and Spanish language support available in early April, with more languages coming over the course of the year, including Vietnamese. Some features may not be available in all regions or languages.</li> <li id="footnote-5">iPhone 14 and later can detect a severe car crash and call for help. Requires a cellular connection or Wi‑Fi calling.</li> <li id="footnote-6">Battery life claim refers to larger models. All battery claims depend on network configuration and many other factors; actual results will vary. Battery has limited recharge cycles and may eventually need to be replaced. Battery life and charge cycles vary by use and settings. See <a href="/hk/en/batteries/">apple.com/hk/en/batteries</a> and <a href="/hk/en/iphone/battery.html">apple.com/hk/en/iphone/battery.html</a> for more information.</li> <li id="footnote-7">All battery claims depend on network configuration and many other factors; actual results will vary. Battery has limited recharge cycles and may eventually need to be replaced. Battery life and charge cycles vary by use and settings. See <a href="/hk/en/batteries/">apple.com/hk/en/batteries</a> and <a href="/hk/en/iphone/battery.html">apple.com/hk/en/iphone/battery.html</a> for more information.</li> </ol> </section> <nav class="ac-gf-breadcrumbs" aria-label="Breadcrumbs" role="navigation"> <a href="/hk/en/" class="home ac-gf-breadcrumbs-home"> <span class="ac-gf-breadcrumbs-home-icon" aria-hidden="true"></span> <span class="ac-gf-breadcrumbs-home-label">Apple</span> <span class="ac-gf-breadcrumbs-home-chevron"></span> <span class="ac-gf-breadcrumbs-home-mask"></span> </a> <div class="ac-gf-breadcrumbs-path"> <ol class="ac-gf-breadcrumbs-list" vocab="http://schema.org/" typeof="BreadcrumbList"> <li class="ac-gf-breadcrumbs-item" property="itemListElement" typeof="ListItem"> <a class="ac-gf-breadcrumbs-link" href="/hk/en/iphone/" property="item" typeof="WebPage"><span property="name">iPhone</span></a> <meta property="position" content="1" /> </li> <li class="ac-gf-breadcrumbs-item" property="itemListElement" 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