Privacy en toestemming begrijpen tijdens het gebruik van HubSpot advertenties

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Daarom moet de Engelse versie van dit artikel worden beschouwd als de meest recente versie met de meest recente informatie. U kunt het <a id="l10n-link" href="#">hier raadplegen</a>.</span></div> </div> <div class="flex-row" itemscope itemtype="http://schema.org/TechArticle"> <div class="body-container"> <span style="display: none;" itemscope itemprop="publisher" itemtype="http://schema.org/Organization"> <span itemprop="logo" itemscope itemtype="http://schema.org/ImageObject"> <meta content="http://knowledge.hubspot.com/hubfs/assets/hubspot.com/home/2015/Academy.png" itemprop="url"> <meta itemprop="width" content="296"> <meta itemprop="height" content="296"> </span> <meta content=" Support" itemprop="name"> </span> <meta content="februari 5, 2021" itemprop="datePublished"> <meta content="" itemprop="author"> <meta content="https://knowledge.hubspot.com/nl/ads/hubspot-ads-privacy-features" itemprop="mainEntityOfPage"> <article> <div class="blog-section"> <div class="blog-post-wrapper cell-wrapper"> <div class="blog-section"> <div class="blog-post-wrapper cell-wrapper"> <div class="section post-header"> <h1 itemprop="name headline"><span id="hs_cos_wrapper_name" class="hs_cos_wrapper hs_cos_wrapper_meta_field hs_cos_wrapper_type_text" style="" data-hs-cos-general-type="meta_field" data-hs-cos-type="text">Privacy en toestemming begrijpen tijdens het gebruik van HubSpot advertenties</span></h1> <p class="last-updated">Laatst bijgewerkt: <span itemprop="dateModified">  oktober 4, 2023 </span></p> </div> <div id="hs_cos_wrapper_module_16518346644602" class="hs_cos_wrapper hs_cos_wrapper_widget hs_cos_wrapper_type_module" style="" data-hs-cos-general-type="widget" data-hs-cos-type="module"> <div id="adblocker-warning-banner"> <div class="alert-info"> Mogelijk wordt een deel van de inhoud op deze pagina geblokkeerd door advertentieblokkering. Schakel advertentieblokkering uit tijdens het browsen in de kennisbank om dit te voorkomen. </div> </div> </div> <div id="hs_cos_wrapper_Article_product_key" class="hs_cos_wrapper hs_cos_wrapper_widget hs_cos_wrapper_type_module" style="" data-hs-cos-general-type="widget" data-hs-cos-type="module">    <div class="article-key-wrapper"> <div class="article-key-header"> <h4>Beschikbaar met elk van de volgende <a href="https://knowledge.hubspot.com/nl/billing/where-can-i-find-my-subscription-and-contacts-or-email-send-limit-information-in-hubspot">abonnementen</a>, behalve waar vermeld:</h4> </div> <table class="article-key"> <tbody><tr> <td> <img src="https://knowledge.hubspot.com/hubfs/Knowledge_Base_2023/subscription_key_icons/sprocket-web-color.svg" width="24" height="24" class="article-key__hub-icon" role="presentation" loading="lazy" alt=""> <a href="https://www.hubspot.com/products/crm"> <span class="article-key__all-products">Alle producten en plannen</span> </a> </td> </tr> </tbody></table> </div> </div> <div class="section post-body" id="post-body" itemprop="articleBody"> <span id="hs_cos_wrapper_post_body" class="hs_cos_wrapper hs_cos_wrapper_meta_field hs_cos_wrapper_type_rich_text" style="" data-hs-cos-general-type="meta_field" data-hs-cos-type="rich_text"><p>Met de functies van de HubSpot-advertentietool kun je beter in contact komen met je contactpersonen terwijl hun privacy behouden blijft.</p> <p></p> <p class="alert"><strong>Let op:</strong> hoewel deze functies in HubSpot zitten, is je juridische team de beste bron om je advies te geven over naleving van de regels voor jouw specifieke situatie.</p> <h2>Toon de banner met je privacybeleid voordat je pixel afgaat</h2> <p>Wanneer je <a href="/nl/ads/install-pixels-from-external-ad-networks" rel="noopener" target="_blank">een pixel installeert met HubSpot</a>, wordt deze toegevoegd aan alle pagina's waarop de HubSpot trackingcode is geïnstalleerd. Als je een <a href="https://knowledge.hubspot.com/nl/privacy-and-consent/customize-your-cookie-tracking-settings-and-consent-banner#set-up-your-cookie-policy" rel="noopener" target="_blank">privacybeleid banner</a> hebt ingesteld, worden bezoekers van deze pagina's ook gevraagd om te bevestigen dat ze je privacy- en toestemmingsinstellingen accepteren. Als je bezoekers vraagt om in te stemmen met cookie-tracking, zullen pixels geen cookies gebruiken totdat de bezoeker zijn toestemming heeft bevestigd.</p> <p>Als je gebruikers wilt toestaan hun toestemming aan te passen of in te trekken, moet je samenwerken met een ontwikkelaar om die functionaliteit te implementeren met behulp van de HubSpot Tracking Code API. Lees meer over het implementeren van extra <a href="https://developers.hubspot.com/docs/api/events/cookie-banner" rel="noopener" target="_blank">toestemmingsstatus</a> en functies <a href="https://developers.hubspot.com/docs/api/events/cookie-banner?_ga=2.243722307.750099516.1572273790-1074488707.1569880226" rel="noopener" target="_blank">voor het verwijderen van cookies</a> in de documentatie voor ontwikkelaars.</p> <p class="alert"><strong>Let op: </strong>je kunt slechts één pixel per advertentienetwerk installeren via HubSpot. Als je meerdere pixels per netwerk moet installeren, kun je de <a href="https://developers.google.com/tag-platform/tag-manager/web" rel="noopener" target="_blank">Google Tag Manager</a> gebruiken. Pixels die zijn geïnstalleerd via de Google Tag Manager worden <span style="text-decoration: underline;">niet</span> automatisch gevraagd om een banner met privacybeleid.</p> <h2>Synchroniseer je contactlijst doelgroepen met Google, Facebook en LinkedIn<em>(</em>alleen<em>Marketing Hub Starter</em>, <em>Professional</em> en <em>Enterprise</em> )</h2> <p>Wanneer je <a href="/nl/ads/create-ads-audiences-in-hubspot#create-a-contact-list-audience-marketing-hub-starter-professional-and-enterprise-only" rel="noopener" target="_blank">contactlijst-audiences maakt in HubSpot</a>, worden contacten uit je lijsten periodiek gesynchroniseerd met het bijbehorende advertentienetwerk. Het advertentienetwerk probeert deze contacten vervolgens te matchen met gebruikers in hun netwerk.</p> <h3>Gegevens versleutelen die worden verzonden naar Google, Facebook en LinkedIn</h3> <p>Elk advertentienetwerk heeft andere gegevens nodig om een HubSpot-contact te koppelen aan een gebruiker in hun netwerk. HubSpot versleutelt en verzendt de eigenschappen van een contactpersoon naar het bijbehorende advertentienetwerk, maar advertentienetwerken kunnen alleen versleutelde contacteigenschappen gebruiken voor matchingsdoeleinden. Ad-netwerken kunnen de gegevens die HubSpot verstuurt niet gebruiken om de informatie die ze hebben voor de overeenkomstige gebruiker in hun netwerk te vergroten.</p> <p>HubSpot zal verschillende contacteigenschappen versleutelen en verzenden op basis van de vereisten van elk netwerk.</p> <ul> <li><strong>Facebook</strong>: HubSpot versleutelt en verzendt de volgende contacteigenschappen:<br> <ul> <li>E-mail (als een contactpersoon meerdere e-mailadressen heeft, zal HubSpot alle adressen versturen)</li> <li>Voornaam</li> <li>Achternaam</li> <li>Telefoonnummer</li> <li>Stad</li> <li>Staat</li> <li>Land</li> <li>Postcode</li> </ul> </li> <li><strong>Google-advertenties: </strong>HubSpot verzendt de volgende contacteigenschappen. Alle velden behalve <em>postcode</em> en <em>landcode</em> worden versleuteld.<br> <ul> <li>E-mail (als een contactpersoon meerdere e-mailadressen heeft, verstuurt HubSpot alle adressen)</li> <li>Voornaam</li> <li>Achternaam</li> <li>Telefoonnummer</li> </ul> </li> </ul> <ul> <li style="list-style-type: none;"> <ul> <li>Stad</li> <li>Staat</li> <li>Postcode</li> <li>Land</li> </ul> </li> </ul> <ul> <li><strong>LinkedIn</strong>: HubSpot versleutelt en verzendt de volgende contacteigenschappen: <ul> <li>E-mail (als een contactpersoon meerdere e-mailadressen heeft, verstuurt HubSpot alle adressen)</li> <li>Voornaam</li> <li>Achternaam</li> <li>Bedrijfsnaam</li> <li>Functie</li> <li>Land</li> </ul> </li> </ul> <h2>Synchroniseer je bedrijfslijst doelgroepen met LinkedIn<em>(</em>alleen<em>Marketing Hub Starter</em>, <em>Professional</em> en <em>Enterprise</em> )</h2> <p>Wanneer je <a href="/nl/ads/create-ads-audiences-in-hubspot#create-a-linkedin-company-list-audience-marketing-hub-starter-professional-and-enterprise-only" rel="noopener" target="_blank">een bedrijfslijstpubliek maakt</a>, zal HubSpot automatisch bedrijven uit je doelaccounts of een specifiek bedrijfsprofielniveau synchroniseren met een overeenkomend publiek in LinkedIn.</p> <p>HubSpot zal de volgende bedrijfseigenschappen coderen en verzenden naar LinkedIn:</p> <ul> <li>Bedrijfsnaam</li> <li>Bedrijfs website domein</li> <li>URL bedrijfspagina</li> <li>Branche</li> <li>Telefoonnummer</li> <li>Stad</li> <li>Staat</li> <li>Code staat</li> <li>Land</li> <li>Land</li> <li>Postcode</li> </ul> <p>Volgens de vereisten van LinkedIn zal HubSpot alleen bedrijven synchroniseren met LinkedIn die een naam of een website domein hebben.</p> <h2>Afhandeling van GDPR en CCPA verwijderingsverzoeken</h2> <p>Wanneer je een <a href="https://knowledge.hubspot.com/nl/privacy-and-consent/how-do-i-perform-a-gdpr-delete-in-hubspot" rel="noopener" target="_blank">contactpersoon permanent verwijdert</a>, verwijdert HubSpot die contactpersoon ook uit alle gesynchroniseerde contactlijstpublieksgroepen. HubSpot stuurt ook een verzoek om die contactpersoon te verwijderen uit alle gesynchroniseerde contactlijst-audiences op het advertentienetwerk zelf. Succesvolle verwijdering is afhankelijk van het feit of het advertentienetwerk de versleutelde contactgegevens kan matchen met een gebruiker in de respectievelijke doelgroepen. Aangezien dit proces ervoor zorgt dat uw advertentiecampagnes zich niet richten op permanent verwijderde contactpersonen, zorgt het er ook voor dat u <a href="https://www.hubspot.com/data-privacy/ccpa/ccpa-compliance" rel="noopener" target="_blank">CCPA-compliant</a> blijft.</p> <h2>Synchroniseer toestemming voor contactveld van je leadgeneratie-advertenties naar HubSpot</h2> <p>Je kunt een veld voor toestemming om contact op te nemen toevoegen aan je Facebook en LinkedIn leadgeneratie advertenties. Alle toestemmingsvelden uit deze advertenties worden nu gesynchroniseerd naar HubSpot als een nieuwe contacteigenschap. Deze eigenschappen worden gelabeld met <em>[Ad Network] Toestemming </em>voor de naam van de eigenschap. Je kunt deze eigenschappen gebruiken om een lijst te maken van contactpersonen die je toestemming hebben gegeven om contact met je op te nemen.</p> <p class="alert"><strong>Let op: </strong>gebruikers die op je leadadvertentie een selectievakje voor toestemming om contact op te nemen aanvinken, abonneren zich <span style="text-decoration: underline;">niet</span> automatisch op je e-mails. Zodra deze gebruikers je leadadvertentieformulier indienen, moet je <a href="/nl/contacts/manage-your-subscription-preferences-and-types#add-subscriptions-to-contacts-with-a-workflow-gdpr-enabled" rel="noopener" target="_blank">een workflow in HubSpot maken die de nieuwe contacteigenschap gebruikt om de abonnementsstatus van de contactpersoon in te stellen</a>.</p> <h3>Een toestemmingsveld toevoegen bij het maken van een leadgeneratie-advertentie in HubSpot</h3> <p>Om een toestemmingsveld toe te voegen bij het maken van een nieuw Facebook-formulier of LinkedIn leadgeneratieformulier in HubSpot:</p> <ul> <li>Navigeer in je HubSpot-account naar <strong>Marketing > Advertenties</strong>.</li> <li>Klik op <strong>Advertentiecampagne maken</strong> en selecteer vervolgens <strong>Leadgeneratie</strong>. <ul> <li><strong>Facebook:</strong> selecteer <span class="ss-icon-font notranslate" translate="no">socialBlockFacebook</span> <strong>Leadgeneratie</strong>.</li> <li><strong>LinkedIn: </strong>selecteer <span class="ss-icon-font notranslate" translate="no">socialBlockLinkedin</span> <strong>Leadgeneratie</strong>.</li> </ul> </li> <li>Maak een nieuw formulier:<br> <ul> <li><strong>Facebook</strong><strong>:</strong> klik onder <em>Facebook-formulier</em> op het vervolgkeuzemenu <strong>Selecteer een Facebook-formulier </strong>en klik vervolgens op <strong>Een nieuw Facebook-formulier maken</strong>.</li> <li><strong>LinkedIn </strong>: klik onder <em>LinkedIn lead gen form</em> op het <strong>Select a LinkedIn form</strong> dropdown menu en klik vervolgens op <strong>Create a new LinkedIn form</strong>.</li> </ul> </li> <li>Klik in het paneel <em>Formulier maken</em> onder <strong>Kennisgeving en toestemming</strong> op het vervolgkeuzemenu en selecteer <em>Toestemming vragen om te communiceren, Toestemming vragen om te verwerken</em>,<em> Toestemming vragen om te communiceren en te verwerken</em>, <em>Gerechtvaardigd belang</em> of <em>Aangepast</em>. Meer informatie over de <a href="/nl/forms/add-notice-and-consent-information-to-your-hubspot-form-or-pop-up-form" rel="noopener" target="_blank">verschillende opties voor kennisgeving en toestemming</a>.</li> </ul> <h3>Een toestemmingsveld toevoegen aan een nieuw formulier in Facebook</h3> Je kunt een toestemmingsveld toevoegen bij het maken van de leadadvertentie in Facebook in de stap <em>Formulier maken </em>:  <ul> <li>Klik op <strong>Privacybeleid</strong><span style="color: #33475b;">. </span></li> <li>Schakel het selectievakje <strong>Aangepaste disclaimer toevoegen </strong>in en voer een <strong>titel </strong>en een <strong>disclaimer </strong>in.</li> <li>Selecteer het keuzerondje <strong>Ja </strong>waar wordt gevraagd: <em>Is toestemming vereist?</em></li> </ul> <div class="hs_cos_wrapper hs_cos_wrapper_widget hs_cos_wrapper_type_custom_widget" data-hs-cos-general-type="widget" data-hs-cos-type="custom_widget"> <img src="https://53.fs1.hubspotusercontent-na1.net/hub/53/hubfs/Knowledge_Base_Images/Ads/lead-ad-gdpr-functionality-png.png?t=1529093409474&width=550&name=lead-ad-gdpr-functionality-png.png" alt="lead-ad-gdpr-functionality-png" width="550" srcset="https://53.fs1.hubspotusercontent-na1.net/hub/53/hubfs/Knowledge_Base_Images/Ads/lead-ad-gdpr-functionality-png.png?t=1529093409474&width=325&name=lead-ad-gdpr-functionality-png.png 325w, https://53.fs1.hubspotusercontent-na1.net/hub/53/hubfs/Knowledge_Base_Images/Ads/lead-ad-gdpr-functionality-png.png?t=1529093409474&width=650&name=lead-ad-gdpr-functionality-png.png 650w, https://53.fs1.hubspotusercontent-na1.net/hub/53/hubfs/Knowledge_Base_Images/Ads/lead-ad-gdpr-functionality-png.png?t=1529093409474&width=975&name=lead-ad-gdpr-functionality-png.png 975w, https://53.fs1.hubspotusercontent-na1.net/hub/53/hubfs/Knowledge_Base_Images/Ads/lead-ad-gdpr-functionality-png.png?t=1529093409474&width=1300&name=lead-ad-gdpr-functionality-png.png 1300w, https://53.fs1.hubspotusercontent-na1.net/hub/53/hubfs/Knowledge_Base_Images/Ads/lead-ad-gdpr-functionality-png.png?t=1529093409474&width=1625&name=lead-ad-gdpr-functionality-png.png 1625w, https://53.fs1.hubspotusercontent-na1.net/hub/53/hubfs/Knowledge_Base_Images/Ads/lead-ad-gdpr-functionality-png.png?t=1529093409474&width=1950&name=lead-ad-gdpr-functionality-png.png 1950w" sizes="(max-width: 650px) 100vw, 650px" style="width: 550px; display: block; margin: 0px auto;"> </div> <h3>Een toestemmingsveld toevoegen aan een nieuw formulier in LinkedIn</h3> <p>Je kunt een toestemmingsveld toevoegen bij het maken van een leadformulier in LinkedIn in de stap <em>Leadgegevens en aangepaste vragen</em>:</p> <ul> <li>Klik op <strong>Aangepast selectievakje toevoegen</strong> en voer vervolgens <strong>voorwaarden</strong> in om gebruikers om toestemming te vragen.</li> <li>Schakel het selectievakje <strong>Vereist</strong> in.</li> </ul> <p><img src="https://2832391.fs1.hubspotusercontent-na1.net/hub/2832391/hubfs/Marketing/Adstool/linkedin-custom-consent-checkbox.png?width=550&name=linkedin-custom-consent-checkbox.png" alt="linkedin-custom-consent-checkbox" width="550" style="width: 550px; display: block; margin: 0px auto;" loading="lazy" srcset="https://2832391.fs1.hubspotusercontent-na1.net/hub/2832391/hubfs/Marketing/Adstool/linkedin-custom-consent-checkbox.png?width=275&name=linkedin-custom-consent-checkbox.png 275w, https://2832391.fs1.hubspotusercontent-na1.net/hub/2832391/hubfs/Marketing/Adstool/linkedin-custom-consent-checkbox.png?width=550&name=linkedin-custom-consent-checkbox.png 550w, https://2832391.fs1.hubspotusercontent-na1.net/hub/2832391/hubfs/Marketing/Adstool/linkedin-custom-consent-checkbox.png?width=825&name=linkedin-custom-consent-checkbox.png 825w, https://2832391.fs1.hubspotusercontent-na1.net/hub/2832391/hubfs/Marketing/Adstool/linkedin-custom-consent-checkbox.png?width=1100&name=linkedin-custom-consent-checkbox.png 1100w, https://2832391.fs1.hubspotusercontent-na1.net/hub/2832391/hubfs/Marketing/Adstool/linkedin-custom-consent-checkbox.png?width=1375&name=linkedin-custom-consent-checkbox.png 1375w, https://2832391.fs1.hubspotusercontent-na1.net/hub/2832391/hubfs/Marketing/Adstool/linkedin-custom-consent-checkbox.png?width=1650&name=linkedin-custom-consent-checkbox.png 1650w" sizes="(max-width: 550px) 100vw, 550px"></p> <p>Zodra het toestemmingsveld is toegevoegd aan een Facebook- of LinkedIn-formulier, wordt dit veld gesynchroniseerd voor alle leadadvertentieformulieren. Als je al een leadgeneratie-advertentie hebt gemaakt voordat je het toestemmingsveld hebt toegevoegd, en deze advertentie was al aan het synchroniseren met HubSpot, zullen alle nieuwe leads die binnenkomen via deze bestaande advertentie nu het toestemmingsveld synchroniseren met HubSpot. 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