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type="text/javascript" src="https://influencermarketinghub.com/wp-content/themes/voice-child/js/lib/jquery.min.js?ver=6.6.1" id="jquery-core-js"></script> <script type="rocketlazyloadscript" data-minify="1" data-rocket-type="text/javascript" data-rocket-src="https://influencermarketinghub.com/wp-content/cache/min/1/wp-content/plugins/clients-summary/assets/js/cs.js?ver=1740485521" id="cs-js-js"></script> <script type="text/javascript" id="ppc_script-js-extra"> /* <![CDATA[ */ var imh_global_vars = {"post_id":"0","ajax_url":"https:\/\/influencermarketinghub.com\/wp-admin\/admin-ajax.php","nonce":"4c270ec250","post":{"ID":33451,"post_author":"51","post_date":"2020-03-26 14:18:36","post_date_gmt":"2020-03-26 14:18:36","post_content":"<span style=\"font-weight: 400;\">Email marketing is one of the oldest marketing techniques that has managed to stay relevant even as the marketing landscape has completely changed. The beauty of email marketing lies in its simplicity and the fact that it allows you to connect with your audience directly.<\/span>\r\n\r\n<span style=\"font-weight: 400;\">If you already use <a href=\"https:\/\/influencermarketinghub.com\/what-is-email-marketing\/\">email marketing<\/a>, then you can read these statistics to see how you\u2019re performing compared to other marketers. <\/span><span style=\"font-weight: 400;\">Whatever you\u2019re looking for, this is the most comprehensive and updated list of email marketing statistics that you will find.<\/span>\r\n\r\n<hr class=\"stag-divider stag-divider--dashed\" \/>\r\n\r\n[---ATOC---]\r\n[---TAG:h2---]\r\n\r\n<hr class=\"stag-divider stag-divider--dashed\" \/>\r\n\r\n<h2><strong>Email Marketing Usage<\/strong><\/h2>\r\n<strong>1.<\/strong> In 2026, the number of email users worldwide is projected to grow to <a href=\"https:\/\/www.statista.com\/statistics\/255080\/number-of-e-mail-users-worldwide\/\">4.73 billion<\/a>, making up a little more than half of the current global population.<b><\/b>\r\n\r\n<span><strong>2.<\/strong> In 2020, the global daily count of sent and received emails reached approximately 306 billion<span style=\"font-weight: 400;\">. It is estimated that more than 376.4 billion emails will be exchanged per day in 2025.<\/span><\/span>\r\n\r\n<img src=\"https:\/\/influencermarketinghub.com\/wp-content\/uploads\/2020\/03\/image-11-699x1024.jpg\" alt=\"Email Marketing Statistics\" class=\"aligncenter wp-image-177884\" width=\"468\" height=\"686\" \/>\r\n\r\n<strong>3.<\/strong> <a href=\"http:\/\/ascend2.com\/wp-content\/uploads\/2018\/08\/Ascend2-Generating-and-Nurturing-Leads-Report-180803.pdf\"><span style=\"font-weight: 400;\">46%<\/span><\/a><span style=\"font-weight: 400;\"> of marketers consider email marketing an important lead generation tactic, while 47% consider it important for lead nurturing.<\/span>\r\n\r\n<strong>4.<\/strong> Mobile devices are the most popular reading medium for emails.\r\n\r\n<span style=\"font-weight: 400;\">Given the sheer number of email users, it is too big of a platform for marketers to ignore. Marketers are using emails for both lead generation and nurturing. And, as the use of email grows, so will email marketing.<\/span>\r\n\r\n<hr class=\"stag-divider stag-divider--dashed\" \/>\r\n\r\n<h2><strong>Email Marketing ROI and Metrics Tracking<\/strong><\/h2>\r\n<span style=\"font-weight: 400;\">In this section, let\u2019s take a look at some of the statistics that tell us how marketers are measuring ROI and which metrics they track for email marketing.<\/span>\r\n\r\n<strong>5.<\/strong> <span style=\"font-weight: 400;\">73%<\/span><span style=\"font-weight: 400;\"> of global marketers consider email marketing as an excellent marketing channel. This is higher than SEO (72%) and paid search (67%).<\/span>\r\n\r\n<span><strong>6.<\/strong> And yet, <\/span><span>70%<\/span><span> of brands fail to measure their email marketing ROI well.<\/span>\r\n\r\n<span><strong>7.<\/strong> Most marketers track only popular metrics like opens (98.9% of marketers), clicks (98.9%), and bounces (92.5%), per a <\/span><a href=\"https:\/\/litmus.com\/ebooks\/state-of-email-analytics-thanks\"><span>study<\/span><\/a><span> by Litmus.<\/span>\r\n\r\n<strong>8.<\/strong> The same study found that over 75% of marketers also track conversions, email deliverability, and spam complaints.\r\n\r\n<strong>9.<\/strong> However, only 46.7% track ROI and only 27.7% measure the subscriber lifetime value.\r\n\r\n<strong>10.<\/strong> Marketers understand this gap in tracking the right metrics and plan to track the following metrics more:\r\n\r\n[caption id=\"attachment_33453\" align=\"aligncenter\" width=\"791\"]<img class=\"wp-image-33453 size-full\" src=\"https:\/\/influencermarketinghub.com\/wp-content\/uploads\/2020\/03\/image1-6.png\" alt=\"Marketers \/ metrics\" width=\"791\" height=\"255\" \/> <i><span style=\"font-weight: 400;\">Image Source: <\/span><\/i><a href=\"https:\/\/litmus.com\/ebooks\/state-of-email-analytics-thanks\"><i><span style=\"font-weight: 400;\">Litmus<\/span><\/i><\/a>[\/caption]\r\n<h3><strong>Open and Click Rates<\/strong><\/h3>\r\n<strong>11.<\/strong> Per a MailChimp <a style=\"font-size: 16px;\" href=\"https:\/\/mailchimp.com\/resources\/email-marketing-benchmarks\/\"><span style=\"font-weight: 400;\">study<\/span><\/a><span style=\"font-weight: 400;\"> of their customers around the world, the average open rate for emails is 21.33%.<\/span>\r\n\r\n<strong>12.<\/strong> Per the same study, the average click rate across all industries and customers for MailChimp was 2.62%.\r\n\r\n<strong>13.<\/strong> The average unsubscribe rate, according to the MailChimp study, was 0.26%.\r\n\r\n<span style=\"font-weight: 400;\">You can compare your email marketing campaign\u2019s performance against these benchmarks to see how you\u2019re doing. Based on these statistics, you can determine where you\u2019re lacking and take measures to improve in those areas. Take note, however, that email open rates and click rates vary across different industries. For a better understanding of your email marketing performance, you can check out the <a href=\"https:\/\/influencermarketinghub.com\/email-open-rates\/\">open and click rates by industry<\/a>.<\/span>\r\n\r\n<hr class=\"stag-divider stag-divider--dashed\" \/>\r\n\r\n<h2><strong>Email Deliverability<\/strong><\/h2>\r\n<span style=\"font-weight: 400;\">Email deliverability is an important aspect when it comes to email marketing. Your initiatives will only work if your emails get delivered to your subscriber\u2019s primary inboxes. Let\u2019s take a look at how marketers are doing in this regard and if email marketing platforms can help.<\/span>\r\n\r\n<span><strong>14.<\/strong> As of <span style=\"font-weight: 400;\">April 2022<\/span>, the average email deliverability rate was <span style=\"font-weight: 400;\">84.2%<\/span> across various email marketing platforms tested, per this <\/span><a href=\"https:\/\/www.emailtooltester.com\/en\/email-deliverability-test\/\"><span>study<\/span><\/a><span>. <\/span><span style=\"font-weight: 400;\">This marks a 4.7% decrease from the same period last year.<\/span>\r\n\r\n<strong>15.<\/strong> <span style=\"font-weight: 400;\">According to this <\/span><a href=\"https:\/\/threatcop.com\/blog\/increase-domain-reputation-and-email-deliverability\/#:~:text=According%20to%20an%20article%20published,rather%20than%20in%20the%20inbox.\"><span style=\"font-weight: 400;\">source<\/span><\/a>, 20.4% of all emails either go to spam or remain undelivered (on average).\r\n\r\n<strong>16.<\/strong> The top five email marketing platforms in decreasing order of email deliverability are:\r\n<ul>\r\n \t<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">MailerLite - 98%<\/span><\/li>\r\n \t<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">CleverReach \u2013 96.5%<\/span><\/li>\r\n \t<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\"><a href=\"http:\/\/constant-contact.ibfwsl.net\/imh\" rel=\"nofollow sponsored\">Constant Contact<\/a> - 90.9%<\/span><\/li>\r\n \t<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">ActiveCampaign \u2013 90.2%<\/span><\/li>\r\n \t<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Sendinblue - 90%<\/span><\/li>\r\n<\/ul>\r\n<b>Pro tip<\/b><span style=\"font-weight: 400;\">: Use trusted <\/span><a href=\"https:\/\/influencermarketinghub.com\/free-email-marketing-tools\/\"><span style=\"font-weight: 400;\">email marketing tools<\/span><\/a><span style=\"font-weight: 400;\"> that have shown proven results in improving email deliverability. Also, take measures to ensure that your emails are relevant and do not have any elements that may get them marked as spam.<\/span>\r\n\r\n[imh_related_posts]\r\n\r\n<hr class=\"stag-divider stag-divider--dashed\" \/>\r\n\r\n<h2><strong>Best Days to Send Emails<\/strong><\/h2>\r\n<span style=\"font-weight: 400;\">Just like there are better times to post on social media, there are better days to send emails. According to the latest 2022 <\/span><a href=\"https:\/\/www.campaignmonitor.com\/resources\/guides\/email-marketing-benchmarks\/?dg\"><span style=\"font-weight: 400;\">data<\/span><\/a><span style=\"font-weight: 400;\"> from Campaign Monitor:<\/span>\r\n\r\n<strong>17.<\/strong> Emails sent on <span style=\"font-weight: 400;\">Mondays<\/span> get the highest open rates of 22%.\r\n\r\n<strong>18.<\/strong> <span style=\"font-weight: 400;\">Wednesdays and Tuesdays<\/span> get the highest click-to-open rates of <span style=\"font-weight: 400;\">10.8%<\/span>.\r\n\r\n[caption id=\"attachment_205054\" align=\"aligncenter\" width=\"587\" class=\"none\"]<img src=\"https:\/\/influencermarketinghub.com\/wp-content\/uploads\/2020\/03\/Email-open-rates-1024x689.png\" alt=\"Email open rates\" class=\"wp-image-205054 \" width=\"587\" height=\"395\" \/> Email open rates[\/caption]\r\n\r\n<strong>19.<\/strong> Click-through rates <span style=\"font-weight: 400;\">hover between 2.1% and 2.4% for all days, with Saturdays and Sundays at the low end and Tuesdays at the high end.<\/span>\r\n\r\n<span style=\"font-weight: 400;\">In general, people read their emails more actively on weekdays than on weekends. Monday, overall, is the best day to send an email. So, if you plan on sending weekly emails, you will likely get much more opens on Mondayy than on any other day.<\/span>\r\n\r\n<hr class=\"stag-divider stag-divider--dashed\" \/>\r\n\r\n<h2><strong>Email Marketing Challenges<\/strong><\/h2>\r\n<strong>20.<\/strong> Per a Litmus poll, here are the top email marketing challenges that marketers face:\r\n\r\n[caption id=\"attachment_33455\" align=\"aligncenter\" width=\"590\"]<img class=\"wp-image-33455\" src=\"https:\/\/influencermarketinghub.com\/wp-content\/uploads\/2020\/03\/image3-5.png\" alt=\"top email marketing challenges\" width=\"590\" height=\"367\" \/> <i><span style=\"font-weight: 400;\">Image Source: <\/span><\/i><a href=\"https:\/\/litmus.com\/blog\/the-biggest-email-marketing-challenges\"><i><span style=\"font-weight: 400;\">Litmus<\/span><\/i><\/a>[\/caption]\r\n\r\n<hr class=\"stag-divider stag-divider--dashed\" \/>\r\n\r\n<h2><strong>B2B Email Marketing Statistics<\/strong><\/h2>\r\n<strong>21. <\/strong><span style=\"font-weight: 400;\">Despite its powerful role in B2B marketing, email is not without its hurdles. A significant portion of emails - <\/span><span style=\"font-weight: 400;\">15.8%<\/span><span style=\"font-weight: 400;\"> - either end up missing or caught in the crosshairs of popular spam filters.\u00a0<\/span>\r\n\r\n<strong>22.<\/strong> The same study also found that 51% of the most successful B2B marketers in North America use partner emails to promote their content.\r\n\r\n<span><strong>23.<\/strong> Per the <\/span><a href=\"https:\/\/contentmarketinginstitute.com\/wp-content\/uploads\/2016\/09\/2017_B2B_Research_FINAL.pdf\"><span>research<\/span><\/a><span> conducted by the Content Marketing Institute<span style=\"font-weight: 400;\">, 75% of B2B marketers used email marketing software as a content marketing tool, just behind analytics tools and social media.<\/span><\/span>\r\n\r\n<strong>24.<\/strong> <span style=\"font-weight: 400;\">The same study found that aside from their own website, B2B companies rely the most on blogs, email newsletters, and other email marketing techniques to distribute their content.<\/span>\r\n\r\n<strong>25.<\/strong> <span style=\"font-weight: 400;\">Because of the pandemic and work-from-home setup, more B2B companies started focusing on online strategies such as email marketing, SEO, and SEM to get results. Among the respondents, 64% said that email engagement provided significant insight into marketing performance.<\/span>\r\n\r\n<strong>26.<\/strong> <span style=\"font-weight: 400;\">50%\u00a0of B2B marketers in one <\/span><a href=\"https:\/\/www.chiefmarketer.com\/infographic-five-insights-from-the-2020-chief-marketer-b2b-marketing-outlook\/\"><span style=\"font-weight: 400;\">study<\/span><\/a><span style=\"font-weight: 400;\"> say that emails generate leads with the highest ROI, with 64% saying that it is the most important technique to nurture leads.<\/span>\r\n\r\n<hr class=\"stag-divider stag-divider--dashed\" \/>\r\n\r\n<h2><strong>B2C Email Marketing Statistics<\/strong><\/h2>\r\n<strong>27.<\/strong> CMI <a style=\"font-size: 16px;\" href=\"https:\/\/contentmarketinginstitute.com\/wp-content\/uploads\/2018\/12\/2019_B2C_Research-FINAL-PDF-12_10_18.pdf\"><span style=\"font-weight: 400;\">research study<\/span><\/a><span style=\"font-weight: 400;\"> of\u00a0 B2C marketers in North America revealed that 74% of them use emails to nurture their audiences.<\/span>\r\n\r\n<span><strong>28.<\/strong> <b>\u00a0<\/b><span style=\"font-weight: 400;\">In the same report, CMI discovered that email newsletters ranked first in terms of securing and nurturing leads for B2C companies. It ranked second in converting leads with 21%, with in-person events topping the survey at 22%.<\/span><\/span>\r\n\r\n<strong>29.<\/strong> <span style=\"font-weight: 400;\">79% of these marketers use emails as an organic way to distribute content effectively, along with social media and the organization\u2019s website.<\/span>\r\n\r\n<strong>30.<\/strong> Other types of emails they use include event emails (55%), promotional (52%), and newsletters (48%).\r\n\r\n<hr class=\"stag-divider stag-divider--dashed\" \/>\r\n\r\n<h2><strong>Email Marketing Trends and Best Practices<\/strong><\/h2>\r\n<span style=\"font-weight: 400;\">Marketers are starting to realise that it is futile to keep sending emails to inactive subscribers and are actively taking steps to avoid that, per a Litmus <\/span><a href=\"https:\/\/litmus.com\/ebooks\/state-of-email-analytics\/\"><span style=\"font-weight: 400;\">report<\/span><\/a><span style=\"font-weight: 400;\">. <\/span>\r\n\r\n<strong>31.<\/strong> In 2018, 51.9% of marketers removed inactive subscribers from their email lists.\r\n\r\n<strong>32.<\/strong> Most of these marketers remove inactive subscribers after a maximum inactivity period of 15 months.\r\n\r\n<strong>33.<\/strong> 44.4% of marketers who remove inactive subscribers send re-permission emails before removing subscribers.\r\n\r\n<strong>34.<\/strong> 48.4% of marketers also try to win these inactive subscribers back via re-engagement emails.\r\n\r\n<span style=\"font-weight: 400;\">According to the <\/span><a href=\"https:\/\/econsultancy.com\/reports\/email-census\/\"><span style=\"font-weight: 400;\">Email Marketing Census 2019<\/span><\/a><span style=\"font-weight: 400;\">, a global survey, done by Econsultancy:<\/span>\r\n\r\n<strong>35.<\/strong> The three focus areas for marketers are advanced segmentation (for 47% of marketers), content personalisation (37%), and behavioural targeting (39%).\r\n\r\n<strong>36.<\/strong> 66% of marketers consider email automation to be the most important factor for improving email marketing effectiveness.\r\n\r\n<strong>37.<\/strong> The areas that marketers will focus on in the future are automated email campaigns (37% of marketers), personalisation (32%), and segmentation (29%).\r\n\r\n<span style=\"font-weight: 400;\">Another <\/span><a href=\"https:\/\/www.getresponse.com\/resources\/reports\/email-marketing-benchmarks#average-results-by-message-type\"><span style=\"font-weight: 400;\">study<\/span><\/a><span style=\"font-weight: 400;\"> by <a href=\"https:\/\/www.getresponse.com\/?a=TqVkfeKQca\">GetResponse<\/a> confirmed the effectiveness of automation and personalisation.<\/span>\r\n\r\n<strong>38.<\/strong> According to them, automated (triggered) emails get the highest open rates (44.05%) and click rates (10.39%).\r\n\r\n<strong>39.<\/strong> Also, personalised emails get higher open rates of 22.63% than the ones that are not personalised (22.09%).\r\n\r\n<span><strong>40.<\/strong> Use of emojis in subject lines also <\/span><a href=\"https:\/\/influencermarketinghub.com\/subject-line-tester\/\"><span>improves open rates <\/span><\/a><span>(25.02% of those with emojis and 22.03% for those without). <span style=\"font-weight: 400;\">This applies mainly to B2C companies, however. Use <\/span><a href=\"https:\/\/influencermarketinghub.com\/b2b-email-marketing\/\"><span style=\"font-weight: 400;\">emojis on B2B marketing<\/span><\/a><span style=\"font-weight: 400;\"> emails with discretion; your branding and target audience should be considered in crafting subject lines with emojis.<\/span><\/span>\r\n\r\n<span style=\"font-weight: 400;\">This clearly shows that the future of email marketing will be driven by automation and personalisation. Campaigns will become hyper-targeted and more effective.<\/span>\r\n\r\n<hr class=\"stag-divider stag-divider--dashed\" \/>\r\n\r\n<h2><strong>Email Marketing Effectiveness<\/strong><\/h2>\r\n<strong>41.<\/strong> Email marketing can get you an ROI of as high as $44 for every dollar that you spend on it, <span style=\"font-weight: 400;\">or an average of $42<\/span><span style=\"font-weight: 400;\">.<\/span>\r\n\r\n<span style=\"font-weight: 400;\">If that is not enough reason to start investing in email marketing, then nothing else is. So, if you haven\u2019t yet tried email marketing, it\u2019s time that you start doing so right now.<\/span>\r\n\r\n<hr class=\"stag-divider stag-divider--dashed\" \/>\r\n\r\n<h2><strong>Conclusion<\/strong><\/h2>\r\n<span style=\"font-weight: 400;\">You now have a whole list of email marketing statistics that you can learn from.<\/span>\r\n\r\n<span style=\"font-weight: 400;\">You can understand the industry trends and <\/span><a href=\"https:\/\/influencermarketinghub.com\/email-marketing-best-practices\/\"><span style=\"font-weight: 400;\">best practices<\/span><\/a><span style=\"font-weight: 400;\"> and apply them for your next email marketing campaign. You can also use insights from these to fuel your next email marketing strategy. Or you can simply use these to stay updated on industry statistics.<\/span>\r\n\r\n[wp-faq-schema title=\"Frequently Asked Questions\" accordion=1]","post_title":"The Ultimate List of Email Marketing Statistics","post_excerpt":"","post_status":"publish","comment_status":"closed","ping_status":"closed","post_password":"","post_name":"email-marketing-stats","to_ping":"","pinged":"","post_modified":"2024-06-24 11:18:46","post_modified_gmt":"2024-06-24 11:18:46","post_content_filtered":"","post_parent":0,"guid":"https:\/\/influencermarketinghub.com\/?p=33451","menu_order":0,"post_type":"post","post_mime_type":"","comment_count":"0","filter":"raw"}}; /* ]]> */ </script> <script data-minify="1" type="text/javascript" src="https://influencermarketinghub.com/wp-content/cache/min/1/wp-content/themes/voice-child/js/ppc_script.js?ver=1740485521" id="ppc_script-js"></script> <script type="rocketlazyloadscript" data-minify="1" data-rocket-type="text/javascript" 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Instagram influencer marketing" data-sections="educational|financial|ppc|functional" /> <svg xmlns="http://www.w3.org/2000/svg" width="24" height="24" viewBox="0 0 24 24" fill="none" class="close_search_area"> <path d="M18 6L6 18" stroke="#333333" stroke-linecap="round" stroke-linejoin="round"/> <path d="M6 6L18 18" stroke="#333333" stroke-linecap="round" stroke-linejoin="round"/> </svg> </div><button class="search-button" aria-label="Search"> <svg class="search-button-icon" width="27" height="25" viewBox="0 0 27 25" fill="none" xmlns="http://www.w3.org/2000/svg"> <circle cx="9.85" cy="9.6" r="9.1" stroke="#333333" stroke-opacity="0.8"/> <path d="M16.65 16.4L26.25 24" stroke="#333333" stroke-opacity="0.8"/> </svg> </button></form><div id="searchHeadResults"></div></div></li></ul></li></ul></nav></div> <div class="subMenu_area"> <div class="menuIconItem"></div> <div class="container"></div> </div> </header> <div id="mks-breadcrumbs" class="container mks-bredcrumbs-container"><p id="breadcrumbs"> You are here: <span><span><a href="https://influencermarketinghub.com/">Influencer Marketing Hub</a></span> 禄 <span><a href="https://influencermarketinghub.com/email-marketing/">eMail Marketing</a></span> 禄 <span class="breadcrumb_last" aria-current="page"><strong>The Ultimate List of Email Marketing Statistics</strong></span></span></p></div><div class="progress-container"> <div class="progress-bar" id="pr_bar"></div> </div> <div class="imh-banner pdf-article-wrapper" id="imh_banner_article_top"></div> <div id="content" class="container site-content"> <main id="main" class="main-box main-box-single"> <article id="post-33451" class="vce-single post-33451 post type-post status-publish format-standard has-post-thumbnail hentry category-email-marketing tag-educational"> <header class="entry-header"> <h1 class="entry-title">The Ultimate List of Email Marketing Statistics</h1> </header> <div class="entry-meta"> <div class="meta_limg"> <img src="https://influencermarketinghub.com/wp-content/uploads/2022/03/cropped-imh_filled_pink-1-96x96.png" alt="Influencer Marketing Hub" class="skip-lazy" height="28" width="28"> <div class="meta_ltxt"> <div class="meta-item vcard author" itemprop="author"> by <a href="https://influencermarketinghub.com/author/influencer-marketing-hub/">Influencer Marketing Hub</a> </div> <div class="meta-item date">Last Updated: <time datetime="2024-06-24">June 24th, 2024</time></div> </div> </div> <div class="meta_ltxt"> <div class="meta-item rtime">8 min read</div> <div class="meta-item category"><a href="https://influencermarketinghub.com/email-marketing/">eMail Marketing</a></div> </div> </div> <div class="entry-content"> <?xml encoding="UTF-8"><p><span style="font-weight: 400;">Email marketing is one of the oldest marketing techniques that has managed to stay relevant even as the marketing landscape has completely changed. The beauty of email marketing lies in its simplicity and the fact that it allows you to connect with your audience directly.</span></p><p><span style="font-weight: 400;">If you already use <a href="https://influencermarketinghub.com/what-is-email-marketing/">email marketing</a>, then you can read these statistics to see how you’re performing compared to other marketers. </span><span style="font-weight: 400;">Whatever you’re looking for, this is the most comprehensive and updated list of email marketing statistics that you will find.</span></p><hr class="stag-divider stag-divider--dashed"><p> <div class="toc" id="toc-spy"><div class="toc_list"><ul><li class="toc_item"><a href="#toc-0">Email Marketing Usage</a></li><li class="toc_item"><a href="#toc-1">Email Marketing ROI and Metrics Tracking</a></li><li class="toc_item"><a href="#toc-2">Email Deliverability</a></li><li class="toc_item"><a href="#toc-3">Best Days to Send Emails</a></li><li class="toc_item"><a href="#toc-4">Email Marketing Challenges</a></li><li class="toc_item"><a href="#toc-5">B2B Email Marketing Statistics</a></li><li class="toc_item"><a href="#toc-6">B2C Email Marketing Statistics</a></li><li class="toc_item"><a href="#toc-7">Email Marketing Trends and Best Practices</a></li><li class="toc_item"><a href="#toc-8">Email Marketing Effectiveness</a></li><li class="toc_item"><a href="#toc-9">Conclusion</a></li><li class="toc_item"><a href="#toc-10">Frequently Asked Questions</a></li></ul></div></div> </p><hr class="stag-divider stag-divider--dashed"><a name="toc-0" id="toc-0" style="text-decoration: none;"></a><h2><strong>Email Marketing Usage</strong></h2><p><strong>1.</strong> In 2026, the number of email users worldwide is projected to grow to <a href="https://www.statista.com/statistics/255080/number-of-e-mail-users-worldwide/">4.73 billion</a>, making up a little more than half of the current global population.<b></b></p><p><span><strong>2.</strong> In 2020, the global daily count of sent and received emails reached approximately 306 billion<span style="font-weight: 400;">. It is estimated that more than 376.4 billion emails will be exchanged per day in 2025.</span></span></p><p><img fetchpriority="high" decoding="async" src="data:image/svg+xml,%3Csvg%20xmlns='http://www.w3.org/2000/svg'%20viewBox='0%200%20468%20686'%3E%3C/svg%3E" alt="Email Marketing Statistics" class="aligncenter wp-image-177884" width="468" height="686" data-lazy-srcset="https://influencermarketinghub.com/wp-content/uploads/2020/03/image-11-699x1024.jpg 699w, https://influencermarketinghub.com/wp-content/uploads/2020/03/image-11-205x300.jpg 205w, https://influencermarketinghub.com/wp-content/uploads/2020/03/image-11-768x1126.jpg 768w, https://influencermarketinghub.com/wp-content/uploads/2020/03/image-11-1048x1536.jpg 1048w, https://influencermarketinghub.com/wp-content/uploads/2020/03/image-11-810x1187.jpg 810w, https://influencermarketinghub.com/wp-content/uploads/2020/03/image-11-1140x1671.jpg 1140w, https://influencermarketinghub.com/wp-content/uploads/2020/03/image-11-150x220.jpg 150w, https://influencermarketinghub.com/wp-content/uploads/2020/03/image-11.jpg 1200w" data-lazy-sizes="(max-width: 468px) 100vw, 468px" data-lazy-src="https://influencermarketinghub.com/wp-content/uploads/2020/03/image-11-699x1024.jpg"><noscript><img fetchpriority="high" decoding="async" src="https://influencermarketinghub.com/wp-content/uploads/2020/03/image-11-699x1024.jpg" alt="Email Marketing Statistics" class="aligncenter wp-image-177884" width="468" height="686" srcset="https://influencermarketinghub.com/wp-content/uploads/2020/03/image-11-699x1024.jpg 699w, https://influencermarketinghub.com/wp-content/uploads/2020/03/image-11-205x300.jpg 205w, https://influencermarketinghub.com/wp-content/uploads/2020/03/image-11-768x1126.jpg 768w, https://influencermarketinghub.com/wp-content/uploads/2020/03/image-11-1048x1536.jpg 1048w, https://influencermarketinghub.com/wp-content/uploads/2020/03/image-11-810x1187.jpg 810w, https://influencermarketinghub.com/wp-content/uploads/2020/03/image-11-1140x1671.jpg 1140w, https://influencermarketinghub.com/wp-content/uploads/2020/03/image-11-150x220.jpg 150w, https://influencermarketinghub.com/wp-content/uploads/2020/03/image-11.jpg 1200w" sizes="(max-width: 468px) 100vw, 468px"></noscript></p><p><strong>3.</strong> <a href="http://ascend2.com/wp-content/uploads/2018/08/Ascend2-Generating-and-Nurturing-Leads-Report-180803.pdf"><span style="font-weight: 400;">46%</span></a><span style="font-weight: 400;"> of marketers consider email marketing an important lead generation tactic, while 47% consider it important for lead nurturing.</span></p><p><strong>4.</strong> Mobile devices are the most popular reading medium for emails.</p><p><span style="font-weight: 400;">Given the sheer number of email users, it is too big of a platform for marketers to ignore. Marketers are using emails for both lead generation and nurturing. And, as the use of email grows, so will email marketing.</span></p><hr class="stag-divider stag-divider--dashed"><a name="toc-1" id="toc-1" style="text-decoration: none;"></a><h2><strong>Email Marketing ROI and Metrics Tracking</strong></h2><p><span style="font-weight: 400;">In this section, let’s take a look at some of the statistics that tell us how marketers are measuring ROI and which metrics they track for email marketing.</span></p><p><strong>5.</strong> <span style="font-weight: 400;">73%</span><span style="font-weight: 400;"> of global marketers consider email marketing as an excellent marketing channel. This is higher than SEO (72%) and paid search (67%).</span></p><p><span><strong>6.</strong> And yet, </span><span>70%</span><span> of brands fail to measure their email marketing ROI well.</span></p><p><span><strong>7.</strong> Most marketers track only popular metrics like opens (98.9% of marketers), clicks (98.9%), and bounces (92.5%), per a </span><a href="https://litmus.com/ebooks/state-of-email-analytics-thanks"><span>study</span></a><span> by Litmus.</span></p><p><strong>8.</strong> The same study found that over 75% of marketers also track conversions, email deliverability, and spam complaints.</p><p><strong>9.</strong> However, only 46.7% track ROI and only 27.7% measure the subscriber lifetime value.</p><p><strong>10.</strong> Marketers understand this gap in tracking the right metrics and plan to track the following metrics more:</p><div id="attachment_33453" style="width: 801px" class="wp-caption aligncenter"><img decoding="async" aria-describedby="caption-attachment-33453" class="wp-image-33453 size-full" src="data:image/svg+xml,%3Csvg%20xmlns='http://www.w3.org/2000/svg'%20viewBox='0%200%20791%20255'%3E%3C/svg%3E" alt="Marketers / metrics" width="791" height="255" data-lazy-srcset="https://influencermarketinghub.com/wp-content/uploads/2020/03/image1-6.png 791w, https://influencermarketinghub.com/wp-content/uploads/2020/03/image1-6-300x97.png 300w, https://influencermarketinghub.com/wp-content/uploads/2020/03/image1-6-768x248.png 768w" data-lazy-sizes="(max-width: 791px) 100vw, 791px" data-lazy-src="https://influencermarketinghub.com/wp-content/uploads/2020/03/image1-6.png"><noscript><img decoding="async" aria-describedby="caption-attachment-33453" class="wp-image-33453 size-full" src="https://influencermarketinghub.com/wp-content/uploads/2020/03/image1-6.png" alt="Marketers / metrics" width="791" height="255" srcset="https://influencermarketinghub.com/wp-content/uploads/2020/03/image1-6.png 791w, https://influencermarketinghub.com/wp-content/uploads/2020/03/image1-6-300x97.png 300w, https://influencermarketinghub.com/wp-content/uploads/2020/03/image1-6-768x248.png 768w" sizes="(max-width: 791px) 100vw, 791px"></noscript><p id="caption-attachment-33453" class="wp-caption-text"><i><span style="font-weight: 400;">Image Source: </span></i><a href="https://litmus.com/ebooks/state-of-email-analytics-thanks"><i><span style="font-weight: 400;">Litmus</span></i></a></p></div><h3><strong>Open and Click Rates</strong></h3><p><strong>11.</strong> Per a MailChimp <a style="font-size: 16px;" href="https://mailchimp.com/resources/email-marketing-benchmarks/"><span style="font-weight: 400;">study</span></a><span style="font-weight: 400;"> of their customers around the world, the average open rate for emails is 21.33%.</span></p><p><strong>12.</strong> Per the same study, the average click rate across all industries and customers for MailChimp was 2.62%.</p><p><strong>13.</strong> The average unsubscribe rate, according to the MailChimp study, was 0.26%.</p><p><span style="font-weight: 400;">You can compare your email marketing campaign’s performance against these benchmarks to see how you’re doing. Based on these statistics, you can determine where you’re lacking and take measures to improve in those areas. Take note, however, that email open rates and click rates vary across different industries. For a better understanding of your email marketing performance, you can check out the <a href="https://influencermarketinghub.com/email-open-rates/">open and click rates by industry</a>.</span></p><hr class="stag-divider stag-divider--dashed"><a name="toc-2" id="toc-2" style="text-decoration: none;"></a><h2><strong>Email Deliverability</strong></h2><p><span style="font-weight: 400;">Email deliverability is an important aspect when it comes to email marketing. Your initiatives will only work if your emails get delivered to your subscriber’s primary inboxes. Let’s take a look at how marketers are doing in this regard and if email marketing platforms can help.</span></p><p><span><strong>14.</strong> As of <span style="font-weight: 400;">April 2022</span>, the average email deliverability rate was <span style="font-weight: 400;">84.2%</span> across various email marketing platforms tested, per this </span><a href="https://www.emailtooltester.com/en/email-deliverability-test/"><span>study</span></a><span>. </span><span style="font-weight: 400;">This marks a 4.7% decrease from the same period last year.</span></p><p><strong>15.</strong> <span style="font-weight: 400;">According to this </span><a href="https://threatcop.com/blog/increase-domain-reputation-and-email-deliverability/#:~:text=According%20to%20an%20article%20published,rather%20than%20in%20the%20inbox."><span style="font-weight: 400;">source</span></a>, 20.4% of all emails either go to spam or remain undelivered (on average).</p><p><strong>16.</strong> The top five email marketing platforms in decreasing order of email deliverability are:</p><ul> <li style="font-weight: 400;" aria-level="1"><span style="font-weight: 400;">MailerLite - 98%</span></li> <li style="font-weight: 400;" aria-level="1"><span style="font-weight: 400;">CleverReach – 96.5%</span></li> <li style="font-weight: 400;" aria-level="1"><span style="font-weight: 400;"><a href="http://constant-contact.ibfwsl.net/imh" rel="nofollow sponsored">Constant Contact</a> - 90.9%</span></li> <li style="font-weight: 400;" aria-level="1"><span style="font-weight: 400;">ActiveCampaign – 90.2%</span></li> <li style="font-weight: 400;" aria-level="1"><span style="font-weight: 400;">Sendinblue - 90%</span></li> </ul><p><b>Pro tip</b><span style="font-weight: 400;">: Use trusted </span><a href="https://influencermarketinghub.com/free-email-marketing-tools/"><span style="font-weight: 400;">email marketing tools</span></a><span style="font-weight: 400;"> that have shown proven results in improving email deliverability. Also, take measures to ensure that your emails are relevant and do not have any elements that may get them marked as spam.</span></p><div class="imh_related_posts"><b>Related Content:</b><ul><li><a href="https://influencermarketinghub.com/email-marketing-templates/"><span>13 of the Best Email Marketing Templates for 2024</span></a></li><li><a href="https://influencermarketinghub.com/email-marketing-ideas/"><span>17 Email Marketing Ideas to Increase Business</span></a></li><li><a href="https://influencermarketinghub.com/email-marketing-strategies/"><span>12 Email Marketing Strategies You’ve Never Tried</span></a></li></ul></div><hr class="stag-divider stag-divider--dashed"><a name="toc-3" id="toc-3" style="text-decoration: none;"></a><h2><strong>Best Days to Send Emails</strong></h2><p><span style="font-weight: 400;">Just like there are better times to post on social media, there are better days to send emails. According to the latest 2022 </span><a href="https://www.campaignmonitor.com/resources/guides/email-marketing-benchmarks/?dg"><span style="font-weight: 400;">data</span></a><span style="font-weight: 400;"> from Campaign Monitor:</span></p><p><strong>17.</strong> Emails sent on <span style="font-weight: 400;">Mondays</span> get the highest open rates of 22%.</p><p><strong>18.</strong> <span style="font-weight: 400;">Wednesdays and Tuesdays</span> get the highest click-to-open rates of <span style="font-weight: 400;">10.8%</span>.</p><div id="attachment_205054" style="width: 597px" class="wp-caption aligncenter none"><img decoding="async" aria-describedby="caption-attachment-205054" src="data:image/svg+xml,%3Csvg%20xmlns='http://www.w3.org/2000/svg'%20viewBox='0%200%20587%20395'%3E%3C/svg%3E" alt="Email open rates" class="wp-image-205054 " width="587" height="395" data-lazy-srcset="https://influencermarketinghub.com/wp-content/uploads/2020/03/Email-open-rates-1024x689.png 1024w, https://influencermarketinghub.com/wp-content/uploads/2020/03/Email-open-rates-300x202.png 300w, https://influencermarketinghub.com/wp-content/uploads/2020/03/Email-open-rates-768x516.png 768w, https://influencermarketinghub.com/wp-content/uploads/2020/03/Email-open-rates-810x545.png 810w, https://influencermarketinghub.com/wp-content/uploads/2020/03/Email-open-rates-1140x767.png 1140w, https://influencermarketinghub.com/wp-content/uploads/2020/03/Email-open-rates-150x101.png 150w, https://influencermarketinghub.com/wp-content/uploads/2020/03/Email-open-rates.png 1200w" data-lazy-sizes="(max-width: 587px) 100vw, 587px" data-lazy-src="https://influencermarketinghub.com/wp-content/uploads/2020/03/Email-open-rates-1024x689.png"><noscript><img decoding="async" aria-describedby="caption-attachment-205054" src="https://influencermarketinghub.com/wp-content/uploads/2020/03/Email-open-rates-1024x689.png" alt="Email open rates" class="wp-image-205054 " width="587" height="395" srcset="https://influencermarketinghub.com/wp-content/uploads/2020/03/Email-open-rates-1024x689.png 1024w, https://influencermarketinghub.com/wp-content/uploads/2020/03/Email-open-rates-300x202.png 300w, https://influencermarketinghub.com/wp-content/uploads/2020/03/Email-open-rates-768x516.png 768w, https://influencermarketinghub.com/wp-content/uploads/2020/03/Email-open-rates-810x545.png 810w, https://influencermarketinghub.com/wp-content/uploads/2020/03/Email-open-rates-1140x767.png 1140w, https://influencermarketinghub.com/wp-content/uploads/2020/03/Email-open-rates-150x101.png 150w, https://influencermarketinghub.com/wp-content/uploads/2020/03/Email-open-rates.png 1200w" sizes="(max-width: 587px) 100vw, 587px"></noscript><p id="caption-attachment-205054" class="wp-caption-text">Email open rates</p></div><p><strong>19.</strong> Click-through rates <span style="font-weight: 400;">hover between 2.1% and 2.4% for all days, with Saturdays and Sundays at the low end and Tuesdays at the high end.</span></p><p><span style="font-weight: 400;">In general, people read their emails more actively on weekdays than on weekends. Monday, overall, is the best day to send an email. So, if you plan on sending weekly emails, you will likely get much more opens on Mondayy than on any other day.</span></p><hr class="stag-divider stag-divider--dashed"><a name="toc-4" id="toc-4" style="text-decoration: none;"></a><h2><strong>Email Marketing Challenges</strong></h2><p><strong>20.</strong> Per a Litmus poll, here are the top email marketing challenges that marketers face:</p><div id="attachment_33455" style="width: 600px" class="wp-caption aligncenter"><img decoding="async" aria-describedby="caption-attachment-33455" class="wp-image-33455" src="data:image/svg+xml,%3Csvg%20xmlns='http://www.w3.org/2000/svg'%20viewBox='0%200%20590%20367'%3E%3C/svg%3E" alt="top email marketing challenges" width="590" height="367" data-lazy-srcset="https://influencermarketinghub.com/wp-content/uploads/2020/03/image3-5.png 939w, https://influencermarketinghub.com/wp-content/uploads/2020/03/image3-5-300x187.png 300w, https://influencermarketinghub.com/wp-content/uploads/2020/03/image3-5-768x478.png 768w, https://influencermarketinghub.com/wp-content/uploads/2020/03/image3-5-320x200.png 320w, https://influencermarketinghub.com/wp-content/uploads/2020/03/image3-5-810x504.png 810w" data-lazy-sizes="(max-width: 590px) 100vw, 590px" data-lazy-src="https://influencermarketinghub.com/wp-content/uploads/2020/03/image3-5.png"><noscript><img decoding="async" aria-describedby="caption-attachment-33455" class="wp-image-33455" src="https://influencermarketinghub.com/wp-content/uploads/2020/03/image3-5.png" alt="top email marketing challenges" width="590" height="367" srcset="https://influencermarketinghub.com/wp-content/uploads/2020/03/image3-5.png 939w, https://influencermarketinghub.com/wp-content/uploads/2020/03/image3-5-300x187.png 300w, https://influencermarketinghub.com/wp-content/uploads/2020/03/image3-5-768x478.png 768w, https://influencermarketinghub.com/wp-content/uploads/2020/03/image3-5-320x200.png 320w, https://influencermarketinghub.com/wp-content/uploads/2020/03/image3-5-810x504.png 810w" sizes="(max-width: 590px) 100vw, 590px"></noscript><p id="caption-attachment-33455" class="wp-caption-text"><i><span style="font-weight: 400;">Image Source: </span></i><a href="https://litmus.com/blog/the-biggest-email-marketing-challenges"><i><span style="font-weight: 400;">Litmus</span></i></a></p></div><hr class="stag-divider stag-divider--dashed"><a name="toc-5" id="toc-5" style="text-decoration: none;"></a><h2><strong>B2B Email Marketing Statistics</strong></h2><p><strong>21. </strong><span style="font-weight: 400;">Despite its powerful role in B2B marketing, email is not without its hurdles. A significant portion of emails - </span><span style="font-weight: 400;">15.8%</span><span style="font-weight: 400;"> - either end up missing or caught in the crosshairs of popular spam filters. </span></p><p><strong>22.</strong> The same study also found that 51% of the most successful B2B marketers in North America use partner emails to promote their content.</p><p><span><strong>23.</strong> Per the </span><a href="https://contentmarketinginstitute.com/wp-content/uploads/2016/09/2017_B2B_Research_FINAL.pdf"><span>research</span></a><span> conducted by the Content Marketing Institute<span style="font-weight: 400;">, 75% of B2B marketers used email marketing software as a content marketing tool, just behind analytics tools and social media.</span></span></p><p><strong>24.</strong> <span style="font-weight: 400;">The same study found that aside from their own website, B2B companies rely the most on blogs, email newsletters, and other email marketing techniques to distribute their content.</span></p><p><strong>25.</strong> <span style="font-weight: 400;">Because of the pandemic and work-from-home setup, more B2B companies started focusing on online strategies such as email marketing, SEO, and SEM to get results. Among the respondents, 64% said that email engagement provided significant insight into marketing performance.</span></p><p><strong>26.</strong> <span style="font-weight: 400;">50% of B2B marketers in one </span><a href="https://www.chiefmarketer.com/infographic-five-insights-from-the-2020-chief-marketer-b2b-marketing-outlook/"><span style="font-weight: 400;">study</span></a><span style="font-weight: 400;"> say that emails generate leads with the highest ROI, with 64% saying that it is the most important technique to nurture leads.</span></p><hr class="stag-divider stag-divider--dashed"><a name="toc-6" id="toc-6" style="text-decoration: none;"></a><h2><strong>B2C Email Marketing Statistics</strong></h2><p><strong>27.</strong> CMI <a style="font-size: 16px;" href="https://contentmarketinginstitute.com/wp-content/uploads/2018/12/2019_B2C_Research-FINAL-PDF-12_10_18.pdf"><span style="font-weight: 400;">research study</span></a><span style="font-weight: 400;"> of  B2C marketers in North America revealed that 74% of them use emails to nurture their audiences.</span></p><p><span><strong>28.</strong> <b> </b><span style="font-weight: 400;">In the same report, CMI discovered that email newsletters ranked first in terms of securing and nurturing leads for B2C companies. It ranked second in converting leads with 21%, with in-person events topping the survey at 22%.</span></span></p><p><strong>29.</strong> <span style="font-weight: 400;">79% of these marketers use emails as an organic way to distribute content effectively, along with social media and the organization’s website.</span></p><p><strong>30.</strong> Other types of emails they use include event emails (55%), promotional (52%), and newsletters (48%).</p><hr class="stag-divider stag-divider--dashed"><a name="toc-7" id="toc-7" style="text-decoration: none;"></a><h2><strong>Email Marketing Trends and Best Practices</strong></h2><p><span style="font-weight: 400;">Marketers are starting to realise that it is futile to keep sending emails to inactive subscribers and are actively taking steps to avoid that, per a Litmus </span><a href="https://litmus.com/ebooks/state-of-email-analytics/"><span style="font-weight: 400;">report</span></a><span style="font-weight: 400;">. </span></p><p><strong>31.</strong> In 2018, 51.9% of marketers removed inactive subscribers from their email lists.</p><p><strong>32.</strong> Most of these marketers remove inactive subscribers after a maximum inactivity period of 15 months.</p><p><strong>33.</strong> 44.4% of marketers who remove inactive subscribers send re-permission emails before removing subscribers.</p><p><strong>34.</strong> 48.4% of marketers also try to win these inactive subscribers back via re-engagement emails.</p><p><span style="font-weight: 400;">According to the </span><a href="https://econsultancy.com/reports/email-census/"><span style="font-weight: 400;">Email Marketing Census 2019</span></a><span style="font-weight: 400;">, a global survey, done by Econsultancy:</span></p><p><strong>35.</strong> The three focus areas for marketers are advanced segmentation (for 47% of marketers), content personalisation (37%), and behavioural targeting (39%).</p><p><strong>36.</strong> 66% of marketers consider email automation to be the most important factor for improving email marketing effectiveness.</p><p><strong>37.</strong> The areas that marketers will focus on in the future are automated email campaigns (37% of marketers), personalisation (32%), and segmentation (29%).</p><p><span style="font-weight: 400;">Another </span><a href="https://www.getresponse.com/resources/reports/email-marketing-benchmarks#average-results-by-message-type"><span style="font-weight: 400;">study</span></a><span style="font-weight: 400;"> by <a href="https://www.getresponse.com/?a=TqVkfeKQca">GetResponse</a> confirmed the effectiveness of automation and personalisation.</span></p><p><strong>38.</strong> According to them, automated (triggered) emails get the highest open rates (44.05%) and click rates (10.39%).</p><p><strong>39.</strong> Also, personalised emails get higher open rates of 22.63% than the ones that are not personalised (22.09%).</p><p><span><strong>40.</strong> Use of emojis in subject lines also </span><a href="https://influencermarketinghub.com/subject-line-tester/"><span>improves open rates </span></a><span>(25.02% of those with emojis and 22.03% for those without). <span style="font-weight: 400;">This applies mainly to B2C companies, however. Use </span><a href="https://influencermarketinghub.com/b2b-email-marketing/"><span style="font-weight: 400;">emojis on B2B marketing</span></a><span style="font-weight: 400;"> emails with discretion; your branding and target audience should be considered in crafting subject lines with emojis.</span></span></p><p><span style="font-weight: 400;">This clearly shows that the future of email marketing will be driven by automation and personalisation. Campaigns will become hyper-targeted and more effective.</span></p><hr class="stag-divider stag-divider--dashed"><a name="toc-8" id="toc-8" style="text-decoration: none;"></a><h2><strong>Email Marketing Effectiveness</strong></h2><p><strong>41.</strong> Email marketing can get you an ROI of as high as $44 for every dollar that you spend on it, <span style="font-weight: 400;">or an average of $42</span><span style="font-weight: 400;">.</span></p><p><span style="font-weight: 400;">If that is not enough reason to start investing in email marketing, then nothing else is. So, if you haven’t yet tried email marketing, it’s time that you start doing so right now.</span></p><hr class="stag-divider stag-divider--dashed"><a name="toc-9" id="toc-9" style="text-decoration: none;"></a><h2><strong>Conclusion</strong></h2><p><span style="font-weight: 400;">You now have a whole list of email marketing statistics that you can learn from.</span></p><p><span style="font-weight: 400;">You can understand the industry trends and </span><a href="https://influencermarketinghub.com/email-marketing-best-practices/"><span style="font-weight: 400;">best practices</span></a><span style="font-weight: 400;"> and apply them for your next email marketing campaign. You can also use insights from these to fuel your next email marketing strategy. Or you can simply use these to stay updated on industry statistics.</span></p><div class="wp-faq-schema-wrap wp-faq-schema-accordion"> <a name="toc-10" id="toc-10" style="text-decoration: none;"></a><h2>Frequently Asked Questions</h2> <div class="wp-faq-schema-items"> <h3>Is email marketing important?</h3> <div class=""> <p>Email marketing is extremely important. Email marketing can get you a ROI of as much as $44 for every dollar that you spend on it. Marketers cannot afford to ignore email marketing as it is simply just too big of a platform. In 2020, it was estimated that more than 306 billion emails were sent and received per day. It is expected that by <span style="font-weight: 400">the end of</span> 2026 there will be 4.73 billion email users.</p> </div> <h3>When is the best day to send a marketing email?</h3> <div class=""> <p>All things considered, the best day to send an email is on a Tuesday. Emails that are sent on a Tuesday have the highest open rates of 18.3%. So, if you send your email on a Tuesday, more people will most likely open your email. In general, people read their emails more during the week than on a Saturday or Sunday. Other popular weekdays are Thursdays and Fridays that boast the highest click-to-open rates of 14.4%.</p> </div> <h3>Is email automation effective?</h3> <div class=""> <p>The majority (66%) of marketers believe that email automation is the most important factor for improving email marketing effectiveness. According to a study completed by GetResponse, automated (triggered) emails enjoy the highest open rates of 44% as well as click rates of 10.39%. This clearly shows that email automation will drive the future of email marketing. It is so important that 37% of marketers have indicated in the Email Marketing Census 2019 that they will focus on automated email campaigns in the future.</p> </div> <h3>What are the top email marketing challenges?</h3> <div class=""> <p>Poor coordination between other channels and departments is the biggest email marketing challenge that marketers face, according to a Litmus poll. Some of the other biggest challenges that were identified by this poll include insufficient staffing, limitations of the current service provider, bad leadership or strategies and a lack of quality data. While inadequate tools for the email creation process were also identified as a big challenge, this was not as much of an issue and only affected about 12% of the marketers.</p> </div> <h3>How can I improve email deliverability?</h3> <div class=""> <p>Using a trusted email marketing tool can help you to improve your email deliverability. The top five email marketing platforms that can help you with email deliverability are: SendinBlue, Mailjet, ActiveCampaign, <a href="http://constant-contact.ibfwsl.net/imh">Constant Contact</a> and AWeber. In addition to using one of these tools, you must also see to it that your emails are relevant without any elements that may get them marked as spam.</p> </div> </div> </div> <div class="about_author"> <div class="about_author_wrapper"> <div class="about_author_caption">About the Author</div> <div class="about_author_item"> <div class="about_author_item_inner"> <div class="author_info"> <div class="author_avatar"> <img src="data:image/svg+xml,%3Csvg%20xmlns='http://www.w3.org/2000/svg'%20viewBox='0%200%2028%2028'%3E%3C/svg%3E" alt="Influencer Marketing Hub" height="28" width="28" data-lazy-src="https://influencermarketinghub.com/wp-content/uploads/2022/03/cropped-imh_filled_pink-1-96x96.png"><noscript><img src="https://influencermarketinghub.com/wp-content/uploads/2022/03/cropped-imh_filled_pink-1-96x96.png" alt="Influencer Marketing Hub" height="28" width="28"></noscript> </div> <div class="author_name"> <a href="https://influencermarketinghub.com/author/influencer-marketing-hub/" target="_blank"> Influencer Marketing Hub </a> <div class="author_socials"> </div> </div> <div class="author_position"> Writer </div> </div> <div class="author_about"> The Influencer Marketing Hub Team brings together a diverse group of experts with a passion for influencer marketing, digital trends, and social media strategies. Each piece of content crafted by this team is researched and written to provide valuable insights, tips, and updates for our readers. Our authors are dedicated to delivering high-quality, informative, and engaging articles that help businesses and influencers thrive in this rapidly changing digital world. </div> <div class="author_socials --bottom"> </div> </div> </div> </div> </div> </div> </article> </main> <div class="main-box vce-related-box related_v2"> <h3 class="main-box-title">SUGGESTED</h3> <div class="main-box-inside"> <article class="vce-post vce-lay-c post-184801 post type-post status-publish format-standard has-post-thumbnail hentry category-email-marketing tag-b2b-email tag-email-marketing tag-email-writing"> <div class="meta-image"> <a href="https://influencermarketinghub.com/b2b-email-writing/" title="The Ultimate Guide to Effective B2B Email Writing"> <img width="1140" height="597" src="data:image/svg+xml,%3Csvg%20xmlns='http://www.w3.org/2000/svg'%20viewBox='0%200%201140%20597'%3E%3C/svg%3E" class="attachment-vce-lay-b size-vce-lay-b wp-post-image" alt="" decoding="async" data-lazy-srcset="https://influencermarketinghub.com/wp-content/uploads/2024/05/The-Ultimate-Guide-to-Effective-B2B-Email-Writing.png 1140w, https://influencermarketinghub.com/wp-content/uploads/2024/05/The-Ultimate-Guide-to-Effective-B2B-Email-Writing-300x157.png 300w, https://influencermarketinghub.com/wp-content/uploads/2024/05/The-Ultimate-Guide-to-Effective-B2B-Email-Writing-1024x536.png 1024w, https://influencermarketinghub.com/wp-content/uploads/2024/05/The-Ultimate-Guide-to-Effective-B2B-Email-Writing-768x402.png 768w, https://influencermarketinghub.com/wp-content/uploads/2024/05/The-Ultimate-Guide-to-Effective-B2B-Email-Writing-810x424.png 810w, https://influencermarketinghub.com/wp-content/uploads/2024/05/The-Ultimate-Guide-to-Effective-B2B-Email-Writing-150x79.png 150w" data-lazy-sizes="(max-width: 1140px) 100vw, 1140px" data-lazy-src="https://influencermarketinghub.com/wp-content/uploads/2024/05/The-Ultimate-Guide-to-Effective-B2B-Email-Writing.png" /><noscript><img width="1140" height="597" src="https://influencermarketinghub.com/wp-content/uploads/2024/05/The-Ultimate-Guide-to-Effective-B2B-Email-Writing.png" class="attachment-vce-lay-b size-vce-lay-b wp-post-image" alt="" decoding="async" srcset="https://influencermarketinghub.com/wp-content/uploads/2024/05/The-Ultimate-Guide-to-Effective-B2B-Email-Writing.png 1140w, https://influencermarketinghub.com/wp-content/uploads/2024/05/The-Ultimate-Guide-to-Effective-B2B-Email-Writing-300x157.png 300w, https://influencermarketinghub.com/wp-content/uploads/2024/05/The-Ultimate-Guide-to-Effective-B2B-Email-Writing-1024x536.png 1024w, https://influencermarketinghub.com/wp-content/uploads/2024/05/The-Ultimate-Guide-to-Effective-B2B-Email-Writing-768x402.png 768w, https://influencermarketinghub.com/wp-content/uploads/2024/05/The-Ultimate-Guide-to-Effective-B2B-Email-Writing-810x424.png 810w, https://influencermarketinghub.com/wp-content/uploads/2024/05/The-Ultimate-Guide-to-Effective-B2B-Email-Writing-150x79.png 150w" sizes="(max-width: 1140px) 100vw, 1140px" /></noscript> </a> </div> <header class="entry-header"> <span class="meta-category"><a href="https://influencermarketinghub.com/email-marketing/" class="category-383">eMail Marketing</a></span> <h2 class="entry-title"><a href="https://influencermarketinghub.com/b2b-email-writing/" title="The Ultimate Guide to Effective B2B Email Writing">The Ultimate Guide to Effective B2B Email Writing</a></h2> </header> <div class="entry-content"> <p>Email is still a preferred form of communication for businesses. 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