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class="post__headerWrap"> <div class="post__header"> <h1 class="post__title">Casas preferidas têm Wifi, área de trabalho, boa cozinha e aceitam pets</h1> <div class="post__meta post__metaWrap"> <div class="post__meta"> <span class="post__byline"> Por <a href="https://news.airbnb.com/br/author/airbnbpress/" rel="author" class="fn">Airbnb</a> </span> · <time class="post__updated" datetime="2021-03-09T08:26:00-08:00">9 de março de 2021</time> </div> <div class="post__meta"> <span class="post__termsList"> · <a href='https://news.airbnb.com/br/category/stays/' rel='tag'>Acomodações</a> </span> </div> </div> <script>window.twttr = (function(d, s, id) { var js, fjs = d.getElementsByTagName(s)[0], t = window.twttr || {}; if (d.getElementById(id)) return t; js = d.createElement(s); js.id = id; js.src = "https://platform.twitter.com/widgets.js"; fjs.parentNode.insertBefore(js, fjs); t._e = []; t.ready = function(f) { t._e.push(f); }; return t; }(document, "script", "twitter-wjs"));</script> 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class=" wp-post-image" alt="" title="itapema-brazil" tabindex="0" decoding="async" fetchpriority="high" srcset="https://news.airbnb.com/wp-content/uploads/sites/4/2019/04/itapema-brazil.jpg?w=4247 4247w, https://news.airbnb.com/wp-content/uploads/sites/4/2019/04/itapema-brazil.jpg?w=300 300w, https://news.airbnb.com/wp-content/uploads/sites/4/2019/04/itapema-brazil.jpg?w=768 768w, https://news.airbnb.com/wp-content/uploads/sites/4/2019/04/itapema-brazil.jpg?w=1024 1024w, https://news.airbnb.com/wp-content/uploads/sites/4/2019/04/itapema-brazil.jpg?w=1536 1536w, https://news.airbnb.com/wp-content/uploads/sites/4/2019/04/itapema-brazil.jpg?w=2048 2048w, https://news.airbnb.com/wp-content/uploads/sites/4/2019/04/itapema-brazil.jpg?w=950 950w, https://news.airbnb.com/wp-content/uploads/sites/4/2019/04/itapema-brazil.jpg?w=697 697w, https://news.airbnb.com/wp-content/uploads/sites/4/2019/04/itapema-brazil.jpg?w=1000 1000w, https://news.airbnb.com/wp-content/uploads/sites/4/2019/04/itapema-brazil.jpg?w=730 730w, https://news.airbnb.com/wp-content/uploads/sites/4/2019/04/itapema-brazil.jpg?w=3000 3000w" sizes="(max-width: 2500px) 100vw, 2500px" /> </div> </figure> </div> </header> <div class="container post__contentContainer"> <div class="post__entryContent "> <p>A pandemia transformou profundamente o comportamento das pessoas, e essas mudanças deverão continuar a ser percebidas ao longo de 2021. Aspectos de limpeza e higienização passaram a ter ainda mais relevância na decisão dos hóspedes em relação à estadia, e locais com menor fluxo de pessoas, como casas de campo e em cidades menores de praia, ganharam a preferência dos hóspedes, longe de multidões ou alta rotatividade. Além disso, a maior presença do trabalho remoto e da educação à distância contribuem para deixar menos clara a divisão entre trabalho e lazer, e muitas famílias têm buscado refúgio fora da cidade grande, mais perto da natureza, e, ao mesmo tempo, com boa infraestrutura, para conciliar férias com a família e trabalho em home-office.</p> <p>Segundo pesquisa do Airbnb com ‘superhosts’ do mundo todo, anfitriões experientes e mais bem avaliados da plataforma, algumas comodidades se destacam entre as preferências dos hóspedes no contexto da pandemia. </p> <p>“Pet-friendly” é a característica mais pesquisada globalmente neste ano. As pesquisas de acomodações feitas com o filtro “permite animais de estimação” aumentaram 65% de 1º de janeiro a 25 de fevereiro de 2021 na comparação com as do mesmo período do ano passado. Além disso, as buscas incluindo “espaços externos” cresceram 343%.</p> <p>A pesquisa revela ainda que:</p> <ul class="wp-block-list"> <li>Wifi está entre as 4 comodidades mais buscadas pelos hóspedes;</li> <li>Anfitriões que oferecem espaços específicos para laptop ou áreas de trabalho ganham 14% mais que os que não possuem esses diferenciais nas acomodações;</li> <li>Anfitriões que oferecem itens básicos de cozinha ganham 17% mais que os que não oferecem.</li> </ul> <p>No Brasil, o Airbnb tem percebido, desde maio de 2020, um aumento da procura por casas de campo e em cidades menores de praia, a até 300 km dos centros urbanos, para ir de carro com a família, sem abrir mão do isolamento, e conciliar lazer e trabalho remoto. Entre os destinos em destaque, estão Campos do Jordão, Petrópolis, São Sebastião, Ubatuba, Riviera de São Lourenço, Cabo Frio, Guarujá e Sorocaba.</p> <p>Para facilitar as pesquisas por acomodações nos chamados destinos ‘hiperlocais’, <a href="https://www.airbnb.com.br/">atualizamos nossa plataforma</a> para mostrar as alternativas próximas às pessoas, em localidades, muitas vezes, fora do roteiro mais óbvio.</p> <p>Também atualizamos a plataforma para facilitar as buscas por viagens com perfis de duração variados, incluindo a <a href="https://drive.google.com/file/d/1n5LCr_5oWte5Ay7SZmEtpTmgq7T1jqKQ/view?usp=sharing">opção de datas flexíveis</a> em nosso mecanismo de busca. Essa ferramenta permite fazer o planejamento escolhendo períodos de tempo em vez de dias exatos. Por exemplo, buscar locais para fins de semana, uma semana ou um mês.  </p> <p>Aspectos de limpeza ganharam uma relevância ainda maior para os hóspedes, e estabelecer novos padrões de higienização é fundamental. E o Airbnb foi pioneiro no setor de compartilhamento de acomodações nesse sentido, desenvolvendo o <a href="https://www.airbnb.com.br/progress/cleaning">Protocolo Avançado de Higienização</a> em 5 etapas, com orientação de autoridades sanitárias e especialistas internacionais, como o CDC (Centro de Controle e Prevenção de Doenças), nos EUA, referência nos esforços de combate à COVID-19. O Protocolo (disponível desde junho de 2020) inclui especificações sobre como higienizar todos os cômodos de uma casa e um selo para as acomodações, e é solicitado a todos os anfitriões. Além disso, a plataforma possui orientações e boas práticas também para hóspedes, disponíveis no site e com as quais eles devem se comprometer no momento da reserva. As recomendações incluem uso de máscaras e prática de distanciamento social por anfitriões e hóspedes ao interagirem.</p> <p>Para que os anfitriões consigam chamar a atenção na plataforma, e ter mais chances de transformar o potencial desse aumento de buscas, o Airbnb tem 4 dicas sobre os anúncios que podem fazer a diferença.</p> <ol class="wp-block-list"> <li><strong>Tenha fotos variadas e de qualidade</strong></li> </ol> <p>Fotos variadas e de qualidade contribuem muito para que o anúncio seja bem-sucedido. Segundo levantamento do Airbnb no Brasil, anúncios de acomodações com mais de 20 fotos têm taxa de ocupação, em média, cerca de 25% maior que os que possuem entre 11 e 20 fotos. E os que trazem de 11 a 20 fotos, taxa de ocupação, em média, cerca de 50% maior do que aqueles com até 10 fotos.</p> <ol class="wp-block-list" start="2"> <li><strong>Seja fiel à realidade</strong></li> </ol> <p>É fundamental que a experiência do hóspede na acomodação atenda às expectativas iniciais e, para isso, é preciso que o anúncio seja realista e detalhado. O ideal é incluir fotos de todos os cômodos e áreas a que o hóspede terá acesso, com legendas explicativas. Além disso, as regras da casa também precisam ser detalhadas e claras.</p> <ol class="wp-block-list" start="3"> <li><strong>Tenha atenção à limpeza</strong></li> </ol> <p>No contexto da pandemia, aspectos de limpeza ganharam uma relevância ainda maior para os hóspedes, e estabelecer novos padrões de higienização é fundamental. Nesse sentido, o Airbnb criou seu Protocolo Avançado de Higienização, desenvolvido com orientação de especialistas internacionais, como o CDC (Centro de Controle e Prevenção de Doenças), nos EUA, que é referência nos esforços de combate à COVID-19. Esse Protocolo passou a ser solicitado a todos os anfitriões. Segundo pesquisa global da plataforma, cerca de 95% das avaliações deixadas por hóspedes após uma estadia mostram que estão eles satisfeitos com a limpeza, com classificações que vão de 4 a 5 estrelas (nota máxima). No Brasil, os anúncios que possuem o selo do Protocolo recebem até duas vezes mais reservas.</p> <ol class="wp-block-list" start="4"> <li><strong>Responda aos hóspedes rapidamente, sempre pela plataforma</strong></li> </ol> <p>A plataforma do Airbnb permite que anfitriões e hóspedes conversem, por mensagens no próprio sistema, em todas as fases do planejamento da estadia, desde a escolha da acomodação, passando pelo momento da reserva, pela estadia em si e pelo check-out. Esse processo é importante para que tanto hóspedes quanto anfitriões possam tirar eventuais dúvidas, como sobre as regras da casa, horários de chegada e saída, etc. Nesse contexto, ter agilidade nas respostas aos hóspedes é fundamental. De acordo com dados do Airbnb, anfitriões que respondem em até 1 hora recebem, em média, cerca 60% das reservas no Brasil. É importante que as conversas sempre aconteçam na plataforma Airbnb, que é um ambiente seguro, não fora dela. 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