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767px){.mobile-transparent-header .entry-hero .entry-hero-container-inner{padding-top:80px;}}#kt-scroll-up-reader, #kt-scroll-up{border:1px solid currentColor;border-radius:0px 0px 0px 0px;border-color:var(--global-palette9);bottom:30px;font-size:1.2em;padding:0.4em 0.4em 0.4em 0.4em;}#kt-scroll-up-reader.scroll-up-side-right, #kt-scroll-up.scroll-up-side-right{right:30px;}#kt-scroll-up-reader.scroll-up-side-left, #kt-scroll-up.scroll-up-side-left{left:30px;}#kt-scroll-up-reader:hover, #kt-scroll-up:hover{background:var(--global-palette2);border-color:var(--global-palette2);}.entry-author-style-center{padding-top:var(--global-md-spacing);border-top:1px solid var(--global-gray-500);}.entry-author-style-center .entry-author-avatar, .entry-meta .author-avatar{display:none;}.entry-author-style-normal .entry-author-profile{padding-left:0px;}#comments .comment-meta{margin-left:0px;}body.single{background:var(--global-palette9);}body.single .entry-related{background:var(--global-palette4);}.wp-site-blocks .entry-related h2.entry-related-title{font-style:normal;color:var(--global-palette7);}.wp-site-blocks .post-title h1{font-style:normal;font-weight:900;font-size:4.42em;}@media all and (max-width: 1024px){.wp-site-blocks .post-title h1{font-size:3.5em;}}@media all and (max-width: 767px){.wp-site-blocks .post-title h1{font-size:2em;line-height:1.2;}}.post-title .entry-meta{font-style:normal;}.entry-hero.post-hero-section .entry-header{min-height:200px;}.loop-entry.type-post h2.entry-title{font-style:normal;color:var(--global-palette3);}.loop-entry.type-post .entry-meta{font-style:normal;} /* Kadence Header CSS */ @media all and (max-width: 1024px){.mobile-transparent-header #masthead{position:absolute;left:0px;right:0px;z-index:100;}.kadence-scrollbar-fixer.mobile-transparent-header #masthead{right:var(--scrollbar-offset,0);}.mobile-transparent-header #masthead, .mobile-transparent-header .site-top-header-wrap .site-header-row-container-inner, .mobile-transparent-header .site-main-header-wrap .site-header-row-container-inner, .mobile-transparent-header .site-bottom-header-wrap .site-header-row-container-inner{background:transparent;}.site-header-row-tablet-layout-fullwidth, .site-header-row-tablet-layout-standard{padding:0px;}}@media all and (min-width: 1025px){.transparent-header #masthead{position:absolute;left:0px;right:0px;z-index:100;}.transparent-header.kadence-scrollbar-fixer #masthead{right:var(--scrollbar-offset,0);}.transparent-header #masthead, .transparent-header .site-top-header-wrap .site-header-row-container-inner, .transparent-header .site-main-header-wrap .site-header-row-container-inner, .transparent-header .site-bottom-header-wrap .site-header-row-container-inner{background:transparent;}}.site-branding a.brand img{max-width:200px;}.site-branding a.brand img.svg-logo-image{width:200px;}@media all and (max-width: 767px){.site-branding a.brand img{max-width:150px;}.site-branding a.brand img.svg-logo-image{width:150px;}}.site-branding{padding:0px 0px 0px 0px;}#masthead, #masthead .kadence-sticky-header.item-is-fixed:not(.item-at-start):not(.site-header-row-container):not(.site-main-header-wrap), #masthead .kadence-sticky-header.item-is-fixed:not(.item-at-start) > .site-header-row-container-inner{background:var(--global-palette4);}.site-main-header-wrap .site-header-row-container-inner{background:#000000;}.site-main-header-inner-wrap{min-height:80px;}.header-navigation[class*="header-navigation-style-underline"] .header-menu-container.primary-menu-container>ul>li>a:after{width:calc( 100% - 1.2em);}.main-navigation .primary-menu-container > ul > li.menu-item > a{padding-left:calc(1.2em / 2);padding-right:calc(1.2em / 2);padding-top:0.6em;padding-bottom:0.6em;color:var(--global-palette9);}.main-navigation .primary-menu-container > ul > li.menu-item .dropdown-nav-special-toggle{right:calc(1.2em / 2);}.main-navigation 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</div> </div> </div> </div> </div> </div> </header><!-- #masthead --> <div id="inner-wrap" class="wrap kt-clear"> <link rel='stylesheet' id='kadence-content-css' href='https://blog.latinotype.com/wp-content/themes/kadence/assets/css/content.min.css?ver=1727587956' media='all' /> <div id="primary" class="content-area"> <div class="content-container site-container"> <main id="main" class="site-main" role="main"> <div class="content-wrap"> <div class="post-thumbnail article-post-thumbnail kadence-thumbnail-position-above kadence-thumbnail-ratio-inherit"> <div class="post-thumbnail-inner"> <img width="4000" height="2000" src="https://blog.latinotype.com/wp-content/uploads/2023/07/Full_Zoom_00.png" class="post-top-featured wp-post-image" alt="" decoding="async" srcset="https://blog.latinotype.com/wp-content/uploads/2023/07/Full_Zoom_00.png 4000w, https://blog.latinotype.com/wp-content/uploads/2023/07/Full_Zoom_00-300x150.png 300w, https://blog.latinotype.com/wp-content/uploads/2023/07/Full_Zoom_00-1024x512.png 1024w, https://blog.latinotype.com/wp-content/uploads/2023/07/Full_Zoom_00-768x384.png 768w, https://blog.latinotype.com/wp-content/uploads/2023/07/Full_Zoom_00-1536x768.png 1536w, https://blog.latinotype.com/wp-content/uploads/2023/07/Full_Zoom_00-2048x1024.png 2048w" sizes="(max-width: 4000px) 100vw, 4000px" /> </div> </div><!-- .post-thumbnail --> <article id="post-402" class="entry content-bg single-entry post-402 post type-post status-publish format-standard has-post-thumbnail hentry category-article"> <div class="entry-content-wrap"> <header class="entry-header post-title title-align-left title-tablet-align-inherit title-mobile-align-inherit"> <h1 class="entry-title">Zoom</h1><div class="entry-meta entry-meta-divider-vline"> <span class="posted-by"><span class="meta-label">By</span><span class="author vcard"><a class="url fn n" href="https://latinotype.com">Latinotype</a></span></span> <span class="posted-on"> <time class="entry-date published" datetime="2023-07-03T12:45:37-04:00">July 3, 2023</time><time class="updated" datetime="2024-02-28T09:46:53-03:00">February 28, 2024</time> </span> </div><!-- .entry-meta --> </header><!-- .entry-header --> <div class="entry-content single-content"> <h2 class="wp-block-heading has--font-size"><strong>Happy Display, designed for Zoom,</strong><br><strong>a font that embodies the idea of</strong><br><strong>21st-century communication.</strong></h2> <p>Together with the Zoom design team, we have designed <em>Happy Display,</em> an organic neogrotesque font that synthesizes the joy of communication.</p> <p>When Eric Yuan founded Zoom Video Communications in 2013, he perhaps couldn’t imagine that over time, it would become one of the most popular video telephony platforms in the world, which would compete as equals with the platforms developed by the mega giants of the technology sector.</p> <p>The data speaks for itself: an estimated 300 million daily users in 2022 and a presence in more than 200 countries or territories prove the brand’s strength.</p> <p>A company of this stature and projection dedicated to facilitating communication between people needs a brand that speaks to people in a clear and friendly language. And that corporate communication work is a matter of typography.</p> <figure class="wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio"><div class="wp-block-embed__wrapper"> <iframe title="Zoom" width="720" height="405" src="https://www.youtube.com/embed/X-GOB7AfzZw?feature=oembed" frameborder="0" allow="accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share" allowfullscreen></iframe> </div></figure> <p>Zoom turned to Latinotype in search of a typography that reflected a cosmopolitan, self-assured and close personality.</p> <p>We worked together with the design department of the company itself and finally created Happy Display from our original International font. And this was the most appropriate idea to start from.</p> <p>International is a neo-grotesque typeface with organic and fresh air, but it goes to infinity and beyond.</p> <div class="kb-gallery-wrap-id-402_38701d-63 alignnone wp-block-kadence-advancedgallery"><div class="kb-gallery-ul kb-gallery-non-static kb-gallery-type-slider kb-gallery-id-402_38701d-63 kb-gallery-caption-style-bottom-hover kb-gallery-filter-none" data-image-filter="none" data-lightbox-caption="true"><div class="kt-blocks-carousel kt-carousel-container-dotstyle-dark"><div class="kt-blocks-carousel-init kb-blocks-slider kt-carousel-arrowstyle-none kt-carousel-dotstyle-dark" data-slider-anim-speed="400" data-slider-scroll="1" data-slider-arrows="false" data-slider-fade="true" data-slider-dots="true"data-slider-type="slider" data-slider-hover-pause="false" data-slider-auto="" data-slider-speed="7000"><div class="kb-slide-item kb-gallery-slide-item"><div class="kadence-blocks-gallery-item"><div class="kadence-blocks-gallery-item-inner"><figure class="kb-gallery-figure kadence-blocks-gallery-item-hide-caption" "><div class="kb-gal-image-radius"><div class="kb-gallery-image-contain kadence-blocks-gallery-intrinsic kb-gallery-image-ratio-land21 kb-has-image-ratio-land21" ><img decoding="async" src="https://blog.latinotype.com/wp-content/uploads/2023/07/Zoom_01.png" width="4000" height="2000" alt="" data-full-image="https://blog.latinotype.com/wp-content/uploads/2023/07/Zoom_01.png" data-light-image="https://blog.latinotype.com/wp-content/uploads/2023/07/Zoom_01.png" data-id="404" class="wp-image-404 skip-lazy" srcset="https://blog.latinotype.com/wp-content/uploads/2023/07/Zoom_01.png 4000w, https://blog.latinotype.com/wp-content/uploads/2023/07/Zoom_01-300x150.png 300w, https://blog.latinotype.com/wp-content/uploads/2023/07/Zoom_01-1024x512.png 1024w, https://blog.latinotype.com/wp-content/uploads/2023/07/Zoom_01-768x384.png 768w, https://blog.latinotype.com/wp-content/uploads/2023/07/Zoom_01-1536x768.png 1536w, https://blog.latinotype.com/wp-content/uploads/2023/07/Zoom_01-2048x1024.png 2048w" sizes="(max-width: 4000px) 100vw, 4000px" /></div></div></figure></div></div></div></div></div></div></div> <div class="kb-gallery-wrap-id-402_b92cfe-63 alignnone wp-block-kadence-advancedgallery"><div class="kb-gallery-ul kb-gallery-non-static kb-gallery-type-slider kb-gallery-id-402_b92cfe-63 kb-gallery-caption-style-bottom-hover kb-gallery-filter-none" data-image-filter="none" data-lightbox-caption="true"><div class="kt-blocks-carousel kt-carousel-container-dotstyle-dark"><div class="kt-blocks-carousel-init kb-blocks-slider kt-carousel-arrowstyle-none kt-carousel-dotstyle-dark" data-slider-anim-speed="400" data-slider-scroll="1" data-slider-arrows="false" data-slider-fade="true" data-slider-dots="true"data-slider-type="slider" data-slider-hover-pause="false" data-slider-auto="" data-slider-speed="7000"><div class="kb-slide-item kb-gallery-slide-item"><div class="kadence-blocks-gallery-item"><div class="kadence-blocks-gallery-item-inner"><figure class="kb-gallery-figure kadence-blocks-gallery-item-hide-caption" "><div class="kb-gal-image-radius"><div class="kb-gallery-image-contain kadence-blocks-gallery-intrinsic kb-gallery-image-ratio-land21 kb-has-image-ratio-land21" ><img loading="lazy" decoding="async" src="https://blog.latinotype.com/wp-content/uploads/2023/07/Zoom_02.png" width="4000" height="2000" alt="" data-full-image="https://blog.latinotype.com/wp-content/uploads/2023/07/Zoom_02.png" data-light-image="https://blog.latinotype.com/wp-content/uploads/2023/07/Zoom_02.png" data-id="405" class="wp-image-405 skip-lazy" srcset="https://blog.latinotype.com/wp-content/uploads/2023/07/Zoom_02.png 4000w, https://blog.latinotype.com/wp-content/uploads/2023/07/Zoom_02-300x150.png 300w, https://blog.latinotype.com/wp-content/uploads/2023/07/Zoom_02-1024x512.png 1024w, https://blog.latinotype.com/wp-content/uploads/2023/07/Zoom_02-768x384.png 768w, https://blog.latinotype.com/wp-content/uploads/2023/07/Zoom_02-1536x768.png 1536w, https://blog.latinotype.com/wp-content/uploads/2023/07/Zoom_02-2048x1024.png 2048w" sizes="auto, (max-width: 4000px) 100vw, 4000px" /></div></div></figure></div></div></div></div></div></div></div> <p>We worked on alternate characters, modified terminals and softened some traits to reach the typographical idea with which Zoom feels identified. The idea was to merge glyphs from the two versions of International, the standard and the alternative. Zoom asked us to design a new “k”; we also modified the terminal openings of the letters “a”, “e”, “s”, “J” and “S”. Another significant particularity is that we made rectangular the terminals that in the International are slightly triangular, such as the spur of the “n”.</p> <div class="kb-gallery-wrap-id-402_923f6d-71 alignnone wp-block-kadence-advancedgallery"><div class="kb-gallery-ul kb-gallery-non-static kb-gallery-type-slider kb-gallery-id-402_923f6d-71 kb-gallery-caption-style-bottom-hover kb-gallery-filter-none" data-image-filter="none" data-lightbox-caption="true"><div class="kt-blocks-carousel kt-carousel-container-dotstyle-dark"><div class="kt-blocks-carousel-init kb-blocks-slider kt-carousel-arrowstyle-none kt-carousel-dotstyle-dark" data-slider-anim-speed="400" data-slider-scroll="1" data-slider-arrows="false" data-slider-fade="true" data-slider-dots="true"data-slider-type="slider" data-slider-hover-pause="false" data-slider-auto="" data-slider-speed="7000"><div class="kb-slide-item kb-gallery-slide-item"><div class="kadence-blocks-gallery-item"><div class="kadence-blocks-gallery-item-inner"><figure class="kb-gallery-figure kadence-blocks-gallery-item-hide-caption" "><div class="kb-gal-image-radius"><div class="kb-gallery-image-contain kadence-blocks-gallery-intrinsic kb-gallery-image-ratio-land21 kb-has-image-ratio-land21" ><img loading="lazy" decoding="async" src="https://blog.latinotype.com/wp-content/uploads/2023/07/Zoom_03.png" width="4000" height="2000" alt="" data-full-image="https://blog.latinotype.com/wp-content/uploads/2023/07/Zoom_03.png" data-light-image="https://blog.latinotype.com/wp-content/uploads/2023/07/Zoom_03.png" data-id="406" class="wp-image-406 skip-lazy" srcset="https://blog.latinotype.com/wp-content/uploads/2023/07/Zoom_03.png 4000w, https://blog.latinotype.com/wp-content/uploads/2023/07/Zoom_03-300x150.png 300w, https://blog.latinotype.com/wp-content/uploads/2023/07/Zoom_03-1024x512.png 1024w, https://blog.latinotype.com/wp-content/uploads/2023/07/Zoom_03-768x384.png 768w, https://blog.latinotype.com/wp-content/uploads/2023/07/Zoom_03-1536x768.png 1536w, https://blog.latinotype.com/wp-content/uploads/2023/07/Zoom_03-2048x1024.png 2048w" sizes="auto, (max-width: 4000px) 100vw, 4000px" /></div></div></figure></div></div></div></div></div></div></div> <div class="kb-gallery-wrap-id-402_cbab04-21 alignnone wp-block-kadence-advancedgallery"><div class="kb-gallery-ul kb-gallery-non-static kb-gallery-type-slider kb-gallery-id-402_cbab04-21 kb-gallery-caption-style-bottom-hover kb-gallery-filter-none" data-image-filter="none" data-lightbox-caption="true"><div class="kt-blocks-carousel kt-carousel-container-dotstyle-dark"><div class="kt-blocks-carousel-init kb-blocks-slider kt-carousel-arrowstyle-none kt-carousel-dotstyle-dark" data-slider-anim-speed="400" data-slider-scroll="1" data-slider-arrows="false" data-slider-fade="true" data-slider-dots="true"data-slider-type="slider" data-slider-hover-pause="false" data-slider-auto="" data-slider-speed="7000"><div class="kb-slide-item kb-gallery-slide-item"><div class="kadence-blocks-gallery-item"><div class="kadence-blocks-gallery-item-inner"><figure class="kb-gallery-figure kadence-blocks-gallery-item-hide-caption" "><div class="kb-gal-image-radius"><div class="kb-gallery-image-contain kadence-blocks-gallery-intrinsic kb-gallery-image-ratio-land21 kb-has-image-ratio-land21" ><img loading="lazy" decoding="async" src="https://blog.latinotype.com/wp-content/uploads/2023/07/Zoom_04.png" width="4000" height="2000" alt="" data-full-image="https://blog.latinotype.com/wp-content/uploads/2023/07/Zoom_04.png" data-light-image="https://blog.latinotype.com/wp-content/uploads/2023/07/Zoom_04.png" data-id="407" class="wp-image-407 skip-lazy" srcset="https://blog.latinotype.com/wp-content/uploads/2023/07/Zoom_04.png 4000w, https://blog.latinotype.com/wp-content/uploads/2023/07/Zoom_04-300x150.png 300w, https://blog.latinotype.com/wp-content/uploads/2023/07/Zoom_04-1024x512.png 1024w, https://blog.latinotype.com/wp-content/uploads/2023/07/Zoom_04-768x384.png 768w, https://blog.latinotype.com/wp-content/uploads/2023/07/Zoom_04-1536x768.png 1536w, https://blog.latinotype.com/wp-content/uploads/2023/07/Zoom_04-2048x1024.png 2048w" sizes="auto, (max-width: 4000px) 100vw, 4000px" /></div></div></figure></div></div></div></div></div></div></div> <p>Happy Display is cheerful, fun, and conveys the happiness of being able to communicate instantly and in the best conditions with any place on our beautiful planet.</p> <p>Happy Display is exactly that—a cheerful, fun typography that conveys the happiness of being able to communicate instantly and in the best conditions with any place on our beautiful planet. Besides, it can generate visual impact and the exact atmosphere of relaxation, not forgetting the effectiveness and accuracy necessary so that a conversation is never cut off.</p> <p>Happy Display has 416 glyphs and is made up of seven weights with their respective italics.</p> <div class="kb-gallery-wrap-id-402_8aabaa-68 alignnone wp-block-kadence-advancedgallery"><div class="kb-gallery-ul kb-gallery-non-static kb-gallery-type-slider kb-gallery-id-402_8aabaa-68 kb-gallery-caption-style-bottom-hover kb-gallery-filter-none" data-image-filter="none" data-lightbox-caption="true"><div class="kt-blocks-carousel kt-carousel-container-dotstyle-dark"><div class="kt-blocks-carousel-init kb-blocks-slider kt-carousel-arrowstyle-none kt-carousel-dotstyle-dark" data-slider-anim-speed="400" data-slider-scroll="1" data-slider-arrows="false" data-slider-fade="true" data-slider-dots="true"data-slider-type="slider" data-slider-hover-pause="false" data-slider-auto="" data-slider-speed="7000"><div class="kb-slide-item kb-gallery-slide-item"><div class="kadence-blocks-gallery-item"><div class="kadence-blocks-gallery-item-inner"><figure class="kb-gallery-figure kadence-blocks-gallery-item-hide-caption" "><div class="kb-gal-image-radius"><div class="kb-gallery-image-contain kadence-blocks-gallery-intrinsic kb-gallery-image-ratio-land21 kb-has-image-ratio-land21" ><img loading="lazy" decoding="async" src="https://blog.latinotype.com/wp-content/uploads/2023/07/Zoom_05.jpg" width="4000" height="2000" alt="" data-full-image="https://blog.latinotype.com/wp-content/uploads/2023/07/Zoom_05.jpg" data-light-image="https://blog.latinotype.com/wp-content/uploads/2023/07/Zoom_05.jpg" data-id="408" class="wp-image-408 skip-lazy" srcset="https://blog.latinotype.com/wp-content/uploads/2023/07/Zoom_05.jpg 4000w, https://blog.latinotype.com/wp-content/uploads/2023/07/Zoom_05-300x150.jpg 300w, https://blog.latinotype.com/wp-content/uploads/2023/07/Zoom_05-1024x512.jpg 1024w, https://blog.latinotype.com/wp-content/uploads/2023/07/Zoom_05-768x384.jpg 768w, https://blog.latinotype.com/wp-content/uploads/2023/07/Zoom_05-1536x768.jpg 1536w, https://blog.latinotype.com/wp-content/uploads/2023/07/Zoom_05-2048x1024.jpg 2048w" sizes="auto, (max-width: 4000px) 100vw, 4000px" /></div></div></figure></div></div></div></div></div></div></div> <p class="has-text-align-right copyr" id="copyr">Text edited by <a href="https://molizestudio.com/" target="_blank" rel="noreferrer noopener">Moliz </a></p> </div><!-- .entry-content --> <footer class="entry-footer"> </footer><!-- .entry-footer --> </div> </article><!-- #post-402 --> <nav class="navigation post-navigation" aria-label="Posts"> <h2 class="screen-reader-text">Post navigation</h2> <div class="nav-links"><div class="nav-previous"><a href="https://blog.latinotype.com/baloise/" rel="prev"><div class="post-navigation-sub"><small><span class="kadence-svg-iconset svg-baseline"><svg aria-hidden="true" class="kadence-svg-icon 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published" datetime="2022-12-12T17:55:00-03:00">December 12, 2022</time><time class="updated" datetime="2023-11-22T12:14:51-03:00">November 22, 2023</time> </span> </div><!-- .entry-meta --> </header><!-- .entry-header --> <div class="entry-summary"> <p>According to the Dictionary of the Spanish Royal Academy, “canturia” is the exercise of singing, and a way of singing musical compositions.</p> </div><!-- .entry-summary --> <footer class="entry-footer"> <div class="entry-actions"> <p class="more-link-wrap"> <a href="https://blog.latinotype.com/canturiana/" class="post-more-link"> Read More<span class="screen-reader-text"> Canturiana</span><span class="kadence-svg-iconset svg-baseline"><svg aria-hidden="true" class="kadence-svg-icon kadence-arrow-right-alt-svg" fill="currentColor" version="1.1" xmlns="http://www.w3.org/2000/svg" width="27" height="28" viewBox="0 0 27 28"><title>Continue</title><path d="M27 13.953c0 0.141-0.063 0.281-0.156 0.375l-6 5.531c-0.156 0.141-0.359 0.172-0.547 0.094-0.172-0.078-0.297-0.25-0.297-0.453v-3.5h-19.5c-0.281 0-0.5-0.219-0.5-0.5v-3c0-0.281 0.219-0.5 0.5-0.5h19.5v-3.5c0-0.203 0.109-0.375 0.297-0.453s0.391-0.047 0.547 0.078l6 5.469c0.094 0.094 0.156 0.219 0.156 0.359v0z"></path> </svg></span> </a> </p> </div><!-- .entry-actions --> </footer><!-- .entry-footer --> </div> </article> </div><div class="carousel-item splide__slide"> <article class="entry content-bg loop-entry post-611 post type-post status-publish format-standard has-post-thumbnail hentry category-article"> <a class="post-thumbnail kadence-thumbnail-ratio-inherit" href="https://blog.latinotype.com/mangueira-and-ultragaz/"> <div class="post-thumbnail-inner"> <img width="768" height="384" src="https://blog.latinotype.com/wp-content/uploads/2024/02/Full_Ultragaz_00_SM-768x384.png" class="attachment-medium_large size-medium_large wp-post-image" alt="Mangueira and Ultragaz" decoding="async" loading="lazy" srcset="https://blog.latinotype.com/wp-content/uploads/2024/02/Full_Ultragaz_00_SM-768x384.png 768w, https://blog.latinotype.com/wp-content/uploads/2024/02/Full_Ultragaz_00_SM-300x150.png 300w, https://blog.latinotype.com/wp-content/uploads/2024/02/Full_Ultragaz_00_SM-1024x512.png 1024w, https://blog.latinotype.com/wp-content/uploads/2024/02/Full_Ultragaz_00_SM-1536x768.png 1536w, https://blog.latinotype.com/wp-content/uploads/2024/02/Full_Ultragaz_00_SM-2048x1024.png 2048w" sizes="auto, (max-width: 768px) 100vw, 768px" /> </div> </a><!-- .post-thumbnail --> <div class="entry-content-wrap"> <header class="entry-header"> <h3 class="entry-title"><a href="https://blog.latinotype.com/mangueira-and-ultragaz/" rel="bookmark">Mangueira and Ultragaz</a></h3><div class="entry-meta entry-meta-divider-dot"> <span class="posted-by"><span class="author vcard"><span class="fn n">Latinotype</span></span></span> <span class="posted-on"> <time class="entry-date published" datetime="2024-02-28T10:26:04-03:00">February 28, 2024</time><time class="updated" datetime="2024-03-14T09:45:16-03:00">March 14, 2024</time> </span> </div><!-- .entry-meta --> </header><!-- .entry-header --> <div class="entry-summary"> <p>Typography that serves as a vehicle to communicate the values of a great brand.<br /> With eighty years of history, Ultragaz has been the most popular domestic gas distribution company in Brazil for decades, with millions of customers across the country.</p> </div><!-- .entry-summary --> <footer class="entry-footer"> <div class="entry-actions"> <p class="more-link-wrap"> <a href="https://blog.latinotype.com/mangueira-and-ultragaz/" class="post-more-link"> Read More<span class="screen-reader-text"> Mangueira and Ultragaz</span><span class="kadence-svg-iconset svg-baseline"><svg aria-hidden="true" class="kadence-svg-icon kadence-arrow-right-alt-svg" fill="currentColor" version="1.1" xmlns="http://www.w3.org/2000/svg" width="27" height="28" viewBox="0 0 27 28"><title>Continue</title><path d="M27 13.953c0 0.141-0.063 0.281-0.156 0.375l-6 5.531c-0.156 0.141-0.359 0.172-0.547 0.094-0.172-0.078-0.297-0.25-0.297-0.453v-3.5h-19.5c-0.281 0-0.5-0.219-0.5-0.5v-3c0-0.281 0.219-0.5 0.5-0.5h19.5v-3.5c0-0.203 0.109-0.375 0.297-0.453s0.391-0.047 0.547 0.078l6 5.469c0.094 0.094 0.156 0.219 0.156 0.359v0z"></path> </svg></span> </a> </p> </div><!-- .entry-actions --> </footer><!-- .entry-footer --> </div> </article> </div><div class="carousel-item splide__slide"> <article class="entry content-bg loop-entry post-87 post type-post status-publish format-standard has-post-thumbnail hentry category-article"> <a class="post-thumbnail kadence-thumbnail-ratio-inherit" href="https://blog.latinotype.com/latino-gothic/"> <div class="post-thumbnail-inner"> <img width="768" height="384" src="https://blog.latinotype.com/wp-content/uploads/2022/12/Full_Latino_Gothic_00-768x384.jpg" class="attachment-medium_large size-medium_large wp-post-image" alt="Latino Gothic®" decoding="async" loading="lazy" srcset="https://blog.latinotype.com/wp-content/uploads/2022/12/Full_Latino_Gothic_00-768x384.jpg 768w, https://blog.latinotype.com/wp-content/uploads/2022/12/Full_Latino_Gothic_00-300x150.jpg 300w, https://blog.latinotype.com/wp-content/uploads/2022/12/Full_Latino_Gothic_00-1024x512.jpg 1024w, https://blog.latinotype.com/wp-content/uploads/2022/12/Full_Latino_Gothic_00-1536x768.jpg 1536w, https://blog.latinotype.com/wp-content/uploads/2022/12/Full_Latino_Gothic_00-2048x1024.jpg 2048w" sizes="auto, (max-width: 768px) 100vw, 768px" /> </div> </a><!-- .post-thumbnail --> <div class="entry-content-wrap"> <header class="entry-header"> <h3 class="entry-title"><a href="https://blog.latinotype.com/latino-gothic/" rel="bookmark">Latino Gothic<span style="font-weight: 400;">®</span></a></h3><div class="entry-meta entry-meta-divider-dot"> <span class="posted-by"><span class="author vcard"><span class="fn n">Latinotype</span></span></span> <span class="posted-on"> <time class="entry-date published" datetime="2022-11-07T17:30:36-03:00">November 7, 2022</time><time class="updated" datetime="2022-12-30T11:38:48-03:00">December 30, 2022</time> </span> </div><!-- .entry-meta --> </header><!-- .entry-header --> <div class="entry-summary"> <p>Latino Gothic, everything you love about a classic gothic and everything you can ask for from a digital typeface</p> </div><!-- .entry-summary --> <footer class="entry-footer"> <div class="entry-actions"> <p class="more-link-wrap"> <a href="https://blog.latinotype.com/latino-gothic/" class="post-more-link"> Read More<span class="screen-reader-text"> Latino Gothic<span>®</span></span><span class="kadence-svg-iconset svg-baseline"><svg aria-hidden="true" class="kadence-svg-icon kadence-arrow-right-alt-svg" fill="currentColor" version="1.1" xmlns="http://www.w3.org/2000/svg" width="27" height="28" viewBox="0 0 27 28"><title>Continue</title><path d="M27 13.953c0 0.141-0.063 0.281-0.156 0.375l-6 5.531c-0.156 0.141-0.359 0.172-0.547 0.094-0.172-0.078-0.297-0.25-0.297-0.453v-3.5h-19.5c-0.281 0-0.5-0.219-0.5-0.5v-3c0-0.281 0.219-0.5 0.5-0.5h19.5v-3.5c0-0.203 0.109-0.375 0.297-0.453s0.391-0.047 0.547 0.078l6 5.469c0.094 0.094 0.156 0.219 0.156 0.359v0z"></path> </svg></span> </a> </p> </div><!-- .entry-actions --> </footer><!-- .entry-footer --> </div> </article> </div><div class="carousel-item splide__slide"> <article class="entry content-bg loop-entry post-431 post type-post status-publish format-standard has-post-thumbnail hentry category-article"> <a class="post-thumbnail kadence-thumbnail-ratio-inherit" href="https://blog.latinotype.com/ltt-recoleta/"> <div class="post-thumbnail-inner"> <img width="768" height="384" src="https://blog.latinotype.com/wp-content/uploads/2023/11/Full_Ltt_Recoleta_00-768x384.png" class="attachment-medium_large size-medium_large wp-post-image" alt="Ltt Recoleta" decoding="async" loading="lazy" srcset="https://blog.latinotype.com/wp-content/uploads/2023/11/Full_Ltt_Recoleta_00-768x384.png 768w, https://blog.latinotype.com/wp-content/uploads/2023/11/Full_Ltt_Recoleta_00-300x150.png 300w, https://blog.latinotype.com/wp-content/uploads/2023/11/Full_Ltt_Recoleta_00-1024x512.png 1024w, https://blog.latinotype.com/wp-content/uploads/2023/11/Full_Ltt_Recoleta_00-1536x768.png 1536w, https://blog.latinotype.com/wp-content/uploads/2023/11/Full_Ltt_Recoleta_00-2048x1024.png 2048w" sizes="auto, (max-width: 768px) 100vw, 768px" /> </div> </a><!-- .post-thumbnail --> <div class="entry-content-wrap"> <header class="entry-header"> <h3 class="entry-title"><a href="https://blog.latinotype.com/ltt-recoleta/" rel="bookmark">Ltt Recoleta</a></h3><div class="entry-meta entry-meta-divider-dot"> <span class="posted-by"><span class="author vcard"><span class="fn n">Latinotype</span></span></span> <span class="posted-on"> <time class="entry-date published" datetime="2023-11-23T08:46:57-03:00">November 23, 2023</time><time class="updated" datetime="2024-06-27T13:06:53-04:00">June 27, 2024</time> </span> </div><!-- .entry-meta --> </header><!-- .entry-header --> <div class="entry-summary"> <p>The secret of the success of Recoleta is the abundance of sensations it conveys. We could create an extensive list of adjectives seeking to capture its manifold essence. There is a Recoleta for each person, with a unique and special meaning, just like it happens with those great songs that have captivated multiple generations and remain as fresh and surprising as the first day.</p> </div><!-- .entry-summary --> <footer class="entry-footer"> <div class="entry-actions"> <p class="more-link-wrap"> <a href="https://blog.latinotype.com/ltt-recoleta/" class="post-more-link"> Read More<span class="screen-reader-text"> Ltt Recoleta</span><span class="kadence-svg-iconset svg-baseline"><svg aria-hidden="true" class="kadence-svg-icon kadence-arrow-right-alt-svg" fill="currentColor" version="1.1" xmlns="http://www.w3.org/2000/svg" width="27" height="28" viewBox="0 0 27 28"><title>Continue</title><path d="M27 13.953c0 0.141-0.063 0.281-0.156 0.375l-6 5.531c-0.156 0.141-0.359 0.172-0.547 0.094-0.172-0.078-0.297-0.25-0.297-0.453v-3.5h-19.5c-0.281 0-0.5-0.219-0.5-0.5v-3c0-0.281 0.219-0.5 0.5-0.5h19.5v-3.5c0-0.203 0.109-0.375 0.297-0.453s0.391-0.047 0.547 0.078l6 5.469c0.094 0.094 0.156 0.219 0.156 0.359v0z"></path> </svg></span> </a> </p> </div><!-- .entry-actions --> </footer><!-- .entry-footer --> </div> </article> </div><div class="carousel-item splide__slide"> <article class="entry content-bg loop-entry post-328 post type-post status-publish format-standard has-post-thumbnail hentry category-article"> <a class="post-thumbnail kadence-thumbnail-ratio-inherit" href="https://blog.latinotype.com/baloise/"> <div class="post-thumbnail-inner"> <img width="768" height="384" src="https://blog.latinotype.com/wp-content/uploads/2023/03/Full_Baloise_00-768x384.png" class="attachment-medium_large size-medium_large wp-post-image" alt="Baloise" decoding="async" loading="lazy" srcset="https://blog.latinotype.com/wp-content/uploads/2023/03/Full_Baloise_00-768x384.png 768w, https://blog.latinotype.com/wp-content/uploads/2023/03/Full_Baloise_00-300x150.png 300w, https://blog.latinotype.com/wp-content/uploads/2023/03/Full_Baloise_00-1024x512.png 1024w, https://blog.latinotype.com/wp-content/uploads/2023/03/Full_Baloise_00-1536x768.png 1536w, https://blog.latinotype.com/wp-content/uploads/2023/03/Full_Baloise_00-2048x1024.png 2048w" sizes="auto, (max-width: 768px) 100vw, 768px" /> </div> </a><!-- .post-thumbnail --> <div class="entry-content-wrap"> <header class="entry-header"> <h3 class="entry-title"><a href="https://blog.latinotype.com/baloise/" rel="bookmark">Baloise</a></h3><div class="entry-meta entry-meta-divider-dot"> <span class="posted-by"><span class="author vcard"><span class="fn n">Latinotype</span></span></span> <span class="posted-on"> <time class="entry-date published" datetime="2023-03-24T10:22:34-03:00">March 24, 2023</time><time class="updated" datetime="2023-03-29T14:51:02-03:00">March 29, 2023</time> </span> </div><!-- .entry-meta --> </header><!-- .entry-header --> <div class="entry-summary"> <p>How to express rigor and confidence through a typeface which is at the same time pleasant and contemporary?</p> </div><!-- .entry-summary --> <footer class="entry-footer"> <div class="entry-actions"> <p class="more-link-wrap"> <a href="https://blog.latinotype.com/baloise/" class="post-more-link"> Read More<span class="screen-reader-text"> Baloise</span><span class="kadence-svg-iconset svg-baseline"><svg aria-hidden="true" class="kadence-svg-icon kadence-arrow-right-alt-svg" fill="currentColor" version="1.1" xmlns="http://www.w3.org/2000/svg" width="27" height="28" viewBox="0 0 27 28"><title>Continue</title><path d="M27 13.953c0 0.141-0.063 0.281-0.156 0.375l-6 5.531c-0.156 0.141-0.359 0.172-0.547 0.094-0.172-0.078-0.297-0.25-0.297-0.453v-3.5h-19.5c-0.281 0-0.5-0.219-0.5-0.5v-3c0-0.281 0.219-0.5 0.5-0.5h19.5v-3.5c0-0.203 0.109-0.375 0.297-0.453s0.391-0.047 0.547 0.078l6 5.469c0.094 0.094 0.156 0.219 0.156 0.359v0z"></path> </svg></span> </a> </p> </div><!-- .entry-actions --> </footer><!-- .entry-footer --> </div> </article> </div><div class="carousel-item splide__slide"> <article class="entry content-bg loop-entry post-655 post type-post status-publish format-standard has-post-thumbnail hentry category-article"> <a class="post-thumbnail kadence-thumbnail-ratio-inherit" href="https://blog.latinotype.com/atos-biennale/"> <div class="post-thumbnail-inner"> <img width="768" height="384" src="https://blog.latinotype.com/wp-content/uploads/2024/06/00_Full_Atos-768x384.png" class="attachment-medium_large size-medium_large wp-post-image" alt="Atos chooses Biennale" decoding="async" loading="lazy" srcset="https://blog.latinotype.com/wp-content/uploads/2024/06/00_Full_Atos-768x384.png 768w, https://blog.latinotype.com/wp-content/uploads/2024/06/00_Full_Atos-300x150.png 300w, https://blog.latinotype.com/wp-content/uploads/2024/06/00_Full_Atos-1024x512.png 1024w, https://blog.latinotype.com/wp-content/uploads/2024/06/00_Full_Atos-1536x768.png 1536w, https://blog.latinotype.com/wp-content/uploads/2024/06/00_Full_Atos-2048x1024.png 2048w" sizes="auto, (max-width: 768px) 100vw, 768px" /> </div> </a><!-- .post-thumbnail --> <div class="entry-content-wrap"> <header class="entry-header"> <h3 class="entry-title"><a href="https://blog.latinotype.com/atos-biennale/" rel="bookmark">Atos chooses Biennale</a></h3><div class="entry-meta entry-meta-divider-dot"> <span class="posted-by"><span class="author vcard"><span class="fn n">Latinotype</span></span></span> <span class="posted-on"> <time class="entry-date published" datetime="2024-07-08T05:00:00-04:00">July 8, 2024</time><time class="updated" datetime="2024-07-10T12:52:03-04:00">July 10, 2024</time> </span> </div><!-- .entry-meta --> </header><!-- .entry-header --> <div class="entry-summary"> <p>Atos, a digital services company present in 70 countries, Official IT partner of UEFA EURO 2024™ and Olympic Games Paris 2024, has selected the Biennale font by Latinotype to strengthen its brand identity.</p> </div><!-- .entry-summary --> <footer class="entry-footer"> <div class="entry-actions"> <p class="more-link-wrap"> <a href="https://blog.latinotype.com/atos-biennale/" class="post-more-link"> Read More<span class="screen-reader-text"> Atos chooses Biennale</span><span class="kadence-svg-iconset svg-baseline"><svg aria-hidden="true" class="kadence-svg-icon kadence-arrow-right-alt-svg" fill="currentColor" version="1.1" xmlns="http://www.w3.org/2000/svg" width="27" height="28" viewBox="0 0 27 28"><title>Continue</title><path d="M27 13.953c0 0.141-0.063 0.281-0.156 0.375l-6 5.531c-0.156 0.141-0.359 0.172-0.547 0.094-0.172-0.078-0.297-0.25-0.297-0.453v-3.5h-19.5c-0.281 0-0.5-0.219-0.5-0.5v-3c0-0.281 0.219-0.5 0.5-0.5h19.5v-3.5c0-0.203 0.109-0.375 0.297-0.453s0.391-0.047 0.547 0.078l6 5.469c0.094 0.094 0.156 0.219 0.156 0.359v0z"></path> </svg></span> </a> </p> </div><!-- .entry-actions --> </footer><!-- .entry-footer --> </div> </article> </div> </div> </div> </div> </div> </div> </div><!-- .entry-author --> </div> </main><!-- #main --> </div> </div><!-- #primary --> </div><!-- #inner-wrap --> <link 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