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Common Barriers | LinkedIn Sales Solutions

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class="primary-navigation-item none" data-menu=""> <a class="primary-navigation-link js-analytics-event" href="/sales-solutions/compare-plans" title="Compare plans" data-analytics-config="{&quot;category&quot;:&quot;Internal&quot;,&quot;action&quot;:&quot;click - Compare plans&quot;,&quot;label&quot;:&quot;/content/me/business/en-us/sales-solutions/compare-plans - header&quot;,&quot;componentId&quot;:&quot;header_447133608&quot;}"> Compare plans </a> </li> <li id='lss-homepage-header-navigation-primary-nav-desktop-resources' class="primary-navigation-item advanced" data-menu="item_5"> <a data-menu="item_5" class="primary-navigation-link has-sub-menu js-analytics-event" href="/sales-solutions/sales-strategies-tips" title="Resources" data-analytics-config="{&quot;category&quot;:&quot;Internal&quot;,&quot;action&quot;:&quot;click - Resources&quot;,&quot;label&quot;:&quot;/content/me/business/en-us/sales-solutions/sales-strategies-tips - header&quot;,&quot;componentId&quot;:&quot;header_447133608&quot;}"> Resources </a> <button class="primary-navigation-sub-menu-button js-show-sub-menu js-analytics-event" aria-controls="secondary-menu-item_5" aria-expanded="false" aria-haspopup="true" id="sub-menu-button-item_5" title="Resources Menu"> <span class="sub-menu-button-display-text"> Resources </span> <div class="sub-menu-button-display-icon-container"> <li-icon type="chevron-right-icon" size="large" class="primary-navigation-sub-menu-icon" a11y-text="" ""> </li-icon> </div> </button> </li> </ul> <div class="primary-navigation-divider"></div> <ul class="primary-navigation-list action"> <li id='lss-homepage-header-navigation-primary-button' class="primary-navigation-item"> <a class="primary-navigation-action more js-analytics-event" href="/sales-solutions/contact-us" data-analytics-config="{&quot;category&quot;:&quot;Internal&quot;,&quot;action&quot;:&quot;click - Contact sales&quot;,&quot;label&quot;:&quot;/content/me/business/en-us/sales-solutions/contact-us.html - header&quot;,&quot;componentId&quot;:&quot;actionable-content_1419144231&quot;}"> Contact sales </a> </li> </ul> <div class="utility-navigation-wrapper non-desktop-only"> <nav id="utility-navigation" class="utility-navigation" aria-label="Utitlity navigation" data-component-js-load-path="components/navigation/utility"> <div class="utility-navigation-river content-margin"> <div class="free-links utility-navigation-section"> <p class="free-links-message"></p> <ul class="free-links-list"> <li id="lss-homepage-header-navigation-utility-nav-mobile-chat" class="free-link" style="display:none;"> <a class="live-chat-link" href="/etc/gandalf/global-settings/chat/lss-en-us-chat" title="Chat live with sales" target="_blank" rel="nofollow"> Chat live with sales </a> </li> <li id="lss-homepage-header-navigation-utility-nav-mobile-free-link-sign-into-sales-navigator" class="free-link"> <a href="https://www.linkedin.com/uas/login?session_redirect=%2Fsales&_f=navigator&fromSignIn=true&src=direct%2Fnone&veh=direct%2Fnone&trk=lss-microsite-utility-nav-sign-into-sales-navigator" title="Sign into Sales Navigator" target="_blank"> Sign into Sales Navigator </a> </li> <li id="lss-homepage-header-navigation-utility-nav-mobile-free-link-visit-help-center" class="free-link"> <a href="https://www.linkedin.com/help/sales-navigator?src=direct%2Fnone&veh=direct%2Fnone&trk=lss-microsite-utility-nav-visit-help-center" title="Visit Help Center" target="_blank"> Visit Help Center </a> </li> </ul> </div> </div> </nav> </div> </nav> </div> </div> <div id='lss-homepage-header-navigation-primary-nav-mobile-why-sales-navigator' class="secondary-navigation-wrapper basic" data-menu="item_4" tabindex="-1" role="menu" aria-labelledby="sub-menu-button-item_4"> <nav class="secondary-navigation" role="navigation" id="secondary-menu-item_4" aria-label="Why Sales Navigator link navigation"> <div class="secondary-nav-panel js-hide-sub-menu non-desktop-only"> <button class="sub-navigation-button js-hide-sub-menu js-analytics-event" aria-label="Back"> <li-icon type="chevron-left-icon" size="small" class="" a11y-text="" ""> </li-icon> </button> <h3 class="secondary-nav-title">Why Sales Navigator</h3> </div> <div class="secondary-nav-overview-basic non-desktop-only"> <a href="/sales-solutions/sales-navigator/benefits-sales-navigator" class="secondary-nav-link-basic js-analytics-event" title="Why Sales Navigator" data-analytics-config="{&quot;category&quot;:&quot;Internal&quot;,&quot;action&quot;:&quot;click - Why Sales Navigator&quot;,&quot;label&quot;:&quot;/content/me/business/en-us/sales-solutions/sales-navigator/benefits-sales-navigator - header&quot;,&quot;componentId&quot;:&quot;header_447133608&quot;}"> </a> </div> <nav> <ul class="link-list "> <li class="link-list-item"> <a href="/sales-solutions/sales-navigator/benefits-sales-navigator" class="link-list-link js-analytics-event" title="Product benefits"> Product benefits </a> </li> <li class="link-list-item"> <a href="/sales-solutions/deep-sales" class="link-list-link js-analytics-event" title="Our selling approach"> Our selling approach </a> </li> <li class="link-list-item"> <a href="/sales-solutions/social-selling-companies" class="link-list-link js-analytics-event" title="Customer stories"> Customer stories </a> </li> </ul> </nav> </nav> </div> <div id='lss-homepage-header-navigation-primary-nav-mobile-resources' class="secondary-navigation-wrapper advanced" data-menu="item_5" tabindex="-1" role="menu" aria-labelledby="sub-menu-button-item_5"> <nav class="secondary-navigation" role="navigation" id="secondary-menu-item_5" aria-label="Resources link navigation"> <div class="secondary-nav-panel js-hide-sub-menu non-desktop-only"> <button class="sub-navigation-button js-hide-sub-menu js-analytics-event" aria-label="Back"> <li-icon type="chevron-left-icon" size="small" class="" a11y-text="" ""> </li-icon> </button> <h3 class="secondary-nav-title">Resources</h3> </div> <div class="secondary-nav-overview non-desktop-only"> <a href="/sales-solutions/sales-strategies-tips" class="secondary-nav-link js-analytics-event" title="Resources" data-analytics-config="{&quot;category&quot;:&quot;Internal&quot;,&quot;action&quot;:&quot;click - Resources&quot;,&quot;label&quot;:&quot;/content/me/business/en-us/sales-solutions/sales-strategies-tips - header&quot;,&quot;componentId&quot;:&quot;header_447133608&quot;}"> </a> </div> <div class="inherited-column-frame column-frame main-container padding-gutter "> <div class="column-frame-foreground content-margin"> <div class="columns-container"> <section class="inherited-column-wrapper column-4 no-link no-headline"> <section class="inherited-column default"> <section class="inherited-column-content-wrapper headline-comp-padding"> </section> </section> </section> <section class="inherited-column-wrapper column-4 no-link"> <section class="inherited-column default"> <p class="col-headline "> Sales resources </p> <section class="inherited-column-content-wrapper "> <div class="link-list parbase section"> <nav> <ul class="link-list "> <li class="link-list-item"> <a class="link-list-link js-analytics-event" href="/sales-solutions/sales-strategies-tips" title="Resource Center" data-analytics-config="{&quot;category&quot;:&quot;Internal&quot;,&quot;action&quot;:&quot;click - Resource Center&quot;,&quot;label&quot;:&quot;/content/me/business/sales-solutions/sales-strategies-tips.html - header - inherited-column-frame - inherited-column - link-list&quot;,&quot;componentId&quot;:&quot;actionable-content_967007533&quot;}"> Resource Center </a> </li> <li class="link-list-item"> <a class="link-list-link js-analytics-event" href="/sales-solutions/social-selling/the-social-selling-index-ssi" title="Social Selling Index score" data-analytics-config="{&quot;category&quot;:&quot;Internal&quot;,&quot;action&quot;:&quot;click - Social Selling Index score&quot;,&quot;label&quot;:&quot;/content/me/business/en-us/sales-solutions/social-selling/the-social-selling-index-ssi.html - header - inherited-column-frame - inherited-column - link-list&quot;,&quot;componentId&quot;:&quot;actionable-content_967007534&quot;}"> Social Selling Index score </a> </li> <li class="link-list-item"> <a class="link-list-link js-analytics-event" href="https://www.linkedin.com/business/sales/blog?src=direct%2Fnone&amp;veh=direct%2Fnone&amp;trk=lss-microsite-header-nav-resources-sales-blog" title="Sales Blog" target="_blank" data-analytics-config="{&quot;category&quot;:&quot;External LinkedIn&quot;,&quot;action&quot;:&quot;click - Sales Blog&quot;,&quot;label&quot;:&quot;https://www.linkedin.com/business/sales/blog?src=direct%2Fnone&amp;veh=direct%2Fnone&amp;trk=lss-microsite-header-nav-resources-sales-blog - header - inherited-column-frame - inherited-column - link-list&quot;,&quot;componentId&quot;:&quot;actionable-content_967007535&quot;}"> Sales Blog </a> </li> </ul> </nav> </div> </section> </section> </section> <section class="inherited-column-wrapper column-4 no-link"> <section class="inherited-column default"> <p class="col-headline "> Customers &amp; partners </p> <section class="inherited-column-content-wrapper "> <div class="link-list parbase section"> <nav> <ul class="link-list "> <li class="link-list-item"> <a class="link-list-link js-analytics-event" href="/sales-solutions/sales-navigator/customer-resources" title="Customer resources " data-analytics-config="{&quot;category&quot;:&quot;Internal&quot;,&quot;action&quot;:&quot;click - Customer resources&quot;,&quot;label&quot;:&quot;/content/me/business/sales-solutions/sales-navigator/customer-resources.html - header - inherited-column-frame - inherited-column - link-list&quot;,&quot;componentId&quot;:&quot;actionable-content_44323950&quot;}"> Customer resources </a> </li> <li class="link-list-item"> <a class="link-list-link js-analytics-event" href="/sales-solutions/sales-navigator/how-to-use-linkedin-sales-navigator" title="Sales Navigator 101" data-analytics-config="{&quot;category&quot;:&quot;Internal&quot;,&quot;action&quot;:&quot;click - Sales Navigator 101&quot;,&quot;label&quot;:&quot;/content/me/business/en-us/sales-solutions/sales-navigator/how-to-use-linkedin-sales-navigator.html - header - inherited-column-frame - inherited-column - link-list&quot;,&quot;componentId&quot;:&quot;actionable-content_44323951&quot;}"> Sales Navigator 101 </a> </li> <li class="link-list-item"> <a class="link-list-link js-analytics-event" href="/sales-solutions/sales-navigator-data-and-privacy-resources-new" title="Security &amp; privacy" data-analytics-config="{&quot;category&quot;:&quot;Internal&quot;,&quot;action&quot;:&quot;click - Security &amp; privacy&quot;,&quot;label&quot;:&quot;/content/me/business/en-us/sales-solutions/sales-navigator-data-and-privacy-resources-new.html - header - inherited-column-frame - inherited-column - link-list&quot;,&quot;componentId&quot;:&quot;actionable-content_44323952&quot;}"> Security &amp; privacy </a> </li> <li class="link-list-item"> <a class="link-list-link js-analytics-event" href="/sales-solutions/partners" title="Partners" data-analytics-config="{&quot;category&quot;:&quot;Internal&quot;,&quot;action&quot;:&quot;click - Partners&quot;,&quot;label&quot;:&quot;/content/me/business/en-us/sales-solutions/partners.html - header - inherited-column-frame - inherited-column - link-list&quot;,&quot;componentId&quot;:&quot;actionable-content_44323953&quot;}"> Partners </a> </li> </ul> </nav> </div> </section> </section> </section> <section class="inherited-column-wrapper column-4 no-link"> <section class="inherited-column default"> <p class="col-headline "> Support </p> <section class="inherited-column-content-wrapper "> <div class="link-list parbase section"> <nav> <ul class="link-list "> <li class="link-list-item"> <a class="link-list-link js-analytics-event" href="https://www.linkedin.com/help/sales-navigator?src=direct%2Fnone&amp;veh=direct%2Fnone&amp;trk=lss-microsite-header-nav-resources-support-visit-help-center" title="Visit Help Center" target="_blank" data-analytics-config="{&quot;category&quot;:&quot;External LinkedIn&quot;,&quot;action&quot;:&quot;click - Visit Help Center&quot;,&quot;label&quot;:&quot;https://www.linkedin.com/help/sales-navigator?src=direct%2Fnone&amp;veh=direct%2Fnone&amp;trk=lss-microsite-header-nav-resources-support-visit-help-center - header - inherited-column-frame - inherited-column - link-list&quot;,&quot;componentId&quot;:&quot;actionable-content_878359633&quot;}"> Visit Help Center </a> </li> <li class="link-list-item"> <a class="link-list-link js-analytics-event" href="https://www.linkedin.com/help/linkedin/ask/sdsupport?src=direct%2Fnone&amp;veh=direct%2Fnone&amp;trk=lss-microsite-header-nav-resources-support-contact-support" title="Contact customer support" target="_blank" data-analytics-config="{&quot;category&quot;:&quot;External LinkedIn&quot;,&quot;action&quot;:&quot;click - Contact customer support&quot;,&quot;label&quot;:&quot;https://www.linkedin.com/help/linkedin/ask/sdsupport?src=direct%2Fnone&amp;veh=direct%2Fnone&amp;trk=lss-microsite-header-nav-resources-support-contact-support - header - inherited-column-frame - inherited-column - link-list&quot;,&quot;componentId&quot;:&quot;actionable-content_878359632&quot;}"> Contact customer support </a> </li> </ul> </nav> </div> </section> </section> </section> </div> </div> </div> </nav> </div> </header> </div> </section> <section class="page-alert-container"> </section> <script type="text/template" id="page-alert-template"> <div class="alert notice page-alert hidden" role="alert" tabindex="-1"> <div class="page-alert-wrapper"> <p class="page-alert-message"></p> <button class="page-alert-dismiss"> <li-icon class="filter-frame-close-button-icon" type="cancel-icon" size="small" a11y-text="Dismiss Alert"></li-icon> <span class="a11y-hidden">Dismiss Alert</span> </button> </div> </div> </script> <div class="container js-root-container"> <div class="wrapper"> <section id="main" class="site-wrapper" role="main"> <section id="content" class="site-content frame group"> <div class="flexible-column-frame parbase section"> <section id="" data-anchorable class="flexible-column-frame-component layout-component has-responsive-height supports-zero-heights padding-gutter light-monochrome " data-responsive-height="auto,auto,auto,auto,auto" data-responsive-min-height="auto,auto,auto,auto,auto" data-enable-min-height="false" data-responsive-contrast="light-monochrome,light-monochrome,light-monochrome,light-monochrome,light-monochrome" data-background-video-id="flexible-column-frame_494639386" data-component-js-load-path="components/layout/flexible-column-frame"> <div class="flexible-column-frame-background "> <picture><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/sales-solutions/resources/images/body/backgrounds/cb-header-bg-fce2ba.svg.original.svg" media="only screen and (min-width: 1025px)"/><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/sales-solutions/resources/images/body/backgrounds/cb-header-bg-fce2ba.svg.original.svg" media="only screen and (min-width: 768px) and (orientation: landscape)"/><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/sales-solutions/resources/images/body/backgrounds/cb-header-bg-fce2ba.svg.original.svg" media="only screen and (min-width: 720px) and (orientation: portrait)"/><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/sales-solutions/resources/images/body/backgrounds/cb-header-bg-fce2ba.svg.original.svg" media="only screen and (max-width: 767px) and (orientation: landscape)"/><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/sales-solutions/resources/images/body/backgrounds/cb-header-bg-fce2ba.svg.original.svg" media="only screen and (max-width: 719px) and (orientation: portrait)"/><!--[if IE 9]></video><![endif]--><!--[if IE 9]></video><![endif]--><img class="flexible-column-frame-background-image desktop-top-center tablet-landscape-top-center tablet-portrait-top-center mobile-landscape-top-center mobile-portrait-top-center needs-resize-desktop lazy-load" alt="" data-image-path="https://content.linkedin.com/content/dam/me/business/en-us/sales-solutions/resources/images/body/backgrounds/cb-header-bg-fce2ba.svg.original.svg"/></picture> </div> <div class="flexible-column-frame-foreground legacy-padding-enabled has-responsive-height component__padding--default" data-responsive-height="auto,auto,auto,auto,auto" data-responsive-min-height="auto,auto,auto,auto,auto" data-enable-min-height="false"> <div class="flexible-column-frame-heading content-margin"> </div> <div class="content-margin"> <div class="flexible-column-frame-columns"> <section class="flexible-column-frame-column grid-12-columns align-top stacking-order-1"> <div class="spacer parbase section"> <div class="spacer-component spacing__desktop--2 spacing__tablet-landscape--1 spacing__tablet-portrait--1 spacing__mobile-landscape--1 spacing__mobile-portrait--0 background-color none "></div> </div> <div class="banner parbase section"> <section id="" data-anchorable class="banner-component has-responsive-height light-monochrome " data-responsive-height="auto,auto,auto,auto,auto" data-responsive-min-height="auto,auto,auto,auto,auto" data-enable-min-height="false" data-responsive-contrast="light-monochrome,light-monochrome,light-monochrome,light-monochrome,light-monochrome" data-background-video-id="banner_2039438007" data-component-js-load-path="components/content/banner"> <div class="banner-content content-margin component__padding--default"> <div class="banner-content-container banner-content-align-default manual-content-position from-1 to-22" id="banner-content-container-banner_2039438007"> <div class="banner-icon"> <div class="image-component content-margin"> <picture><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/sales-solutions/resources/images/icons/sales-academy-logo.svg.original.svg" media="only screen and (min-width: 1025px)"/><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/sales-solutions/resources/images/icons/sales-academy-logo.svg.original.svg" media="only screen and (min-width: 768px) and (orientation: landscape)"/><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/sales-solutions/resources/images/icons/sales-academy-logo.svg.original.svg" media="only screen and (min-width: 720px) and (orientation: portrait)"/><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/sales-solutions/resources/images/icons/sales-academy-logo.svg.original.svg" media="only screen and (max-width: 767px) and (orientation: landscape)"/><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/sales-solutions/resources/images/icons/sales-academy-logo.svg.original.svg" media="only screen and (max-width: 719px) and (orientation: portrait)"/><!--[if IE 9]></video><![endif]--><!--[if IE 9]></video><![endif]--><img class="image-content lazy-load" alt="LinkedIn Sales Academy logo" data-image-path="https://content.linkedin.com/content/dam/me/business/en-us/sales-solutions/resources/images/icons/sales-academy-logo.svg.original.svg"/></picture> </div> </div> <h1 class="banner-headline headline-42"> How Account Managers can overcome 3 common barriers to success </h1> </div> </div> </section> </div> </section> <section class="flexible-column-frame-column grid-12-columns align-top stacking-order-2"> <div class="embed parbase section"> <div> <div class="image-component content-margin"> <picture><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/sales-solutions/resources/images/body/products/cb-sa-1-holder.gif.original.gif" media="only screen and (min-width: 1025px)"/><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/sales-solutions/resources/images/body/products/cb-sa-1-holder.gif.original.gif" media="only screen and (min-width: 768px) and (orientation: landscape)"/><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/sales-solutions/resources/images/body/products/cb-sa-1-holder.gif.original.gif" media="only screen and (min-width: 720px) and (orientation: portrait)"/><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/sales-solutions/resources/images/body/products/cb-sa-1-holder.gif.original.gif" media="only screen and (max-width: 767px) and (orientation: landscape)"/><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/sales-solutions/resources/images/body/products/cb-sa-1-holder.gif.original.gif" media="only screen and (max-width: 719px) and (orientation: portrait)"/><!--[if IE 9]></video><![endif]--><!--[if IE 9]></video><![endif]--><img class="image-content lazy-load" alt="illustration of two people in conversation sitting on a sofa" data-image-path="https://content.linkedin.com/content/dam/me/business/en-us/sales-solutions/resources/images/body/products/cb-sa-1-holder.gif.original.gif"/></picture> </div> </div> </div> </section> </div> </div> </div> </section> </div> <div class="flexible-column-frame parbase section"> <section id="" data-anchorable class="flexible-column-frame-component layout-component has-responsive-height supports-zero-heights light-monochrome " data-responsive-height="auto,auto,auto,auto,auto" data-responsive-min-height="auto,auto,auto,auto,auto" data-enable-min-height="false" data-responsive-contrast="light-monochrome,light-monochrome,light-monochrome,light-monochrome,light-monochrome" data-background-video-id="flexible-column-frame_876168076" data-component-js-load-path="components/layout/flexible-column-frame"> <div class="flexible-column-frame-foreground legacy-padding-enabled has-responsive-height component__padding--default" data-responsive-height="auto,auto,auto,auto,auto" data-responsive-min-height="auto,auto,auto,auto,auto" data-enable-min-height="false"> <div class="flexible-column-frame-heading content-margin"> </div> <div class="content-margin"> <div class="flexible-column-frame-columns"> <section class="flexible-column-frame-column "> <div class="spacer parbase section"> <div class="spacer-component spacing__desktop--3 spacing__tablet-landscape--1 spacing__tablet-portrait--1 spacing__mobile-landscape--1 spacing__mobile-portrait--0 background-color none "></div> </div> <div class="flexible-column-frame parbase section"> <section id="" data-anchorable class="flexible-column-frame-component layout-component has-responsive-height supports-zero-heights padding-gutter light-monochrome " data-responsive-height="auto,auto,auto,auto,auto" data-responsive-min-height="auto,auto,auto,auto,auto" data-enable-min-height="false" data-responsive-contrast="light-monochrome,light-monochrome,light-monochrome,light-monochrome,light-monochrome" data-background-video-id="flexible-column-frame_942746948" data-component-js-load-path="components/layout/flexible-column-frame"> <div class="flexible-column-frame-foreground legacy-padding-enabled has-responsive-height component__padding--none" data-responsive-height="auto,auto,auto,auto,auto" data-responsive-min-height="auto,auto,auto,auto,auto" data-enable-min-height="false"> <div class="flexible-column-frame-heading content-margin"> </div> <div class="content-margin"> <div class="flexible-column-frame-columns"> <section class="flexible-column-frame-column grid-12-columns align-top stacking-order-1"> <div class="banner parbase section"> <section id="" data-anchorable class="banner-component has-responsive-height light-monochrome " data-responsive-height="auto,auto,auto,auto,auto" data-responsive-min-height="auto,auto,auto,auto,auto" data-enable-min-height="false" data-responsive-contrast="light-monochrome,light-monochrome,light-monochrome,light-monochrome,light-monochrome" data-background-video-id="banner_1786047603" data-component-js-load-path="components/content/banner"> <div class="banner-content content-margin component__padding--default"> <div class="banner-content-container banner-content-align-default manual-content-position from-1 to-24" id="banner-content-container-banner_1786047603"> <h2 class="banner-headline headline-34"> Your role as an Account Manager is essential to your company’s success </h2> </div> </div> </section> </div> <div class="banner parbase section"> <section id="" data-anchorable class="banner-component has-responsive-height light-monochrome " data-responsive-height="auto,auto,auto,auto,auto" data-responsive-min-height="auto,auto,auto,auto,auto" data-enable-min-height="false" data-responsive-contrast="light-monochrome,light-monochrome,light-monochrome,light-monochrome,light-monochrome" data-background-video-id="banner_367711041" data-component-js-load-path="components/content/banner"> <div class="banner-content content-margin component__padding--default"> <div class="banner-content-container banner-content-align-default manual-content-position from-1 to-24" id="banner-content-container-banner_367711041"> <p class="banner-headline subheadline-21"> While your sales counterparts are focused on bringing in new business, it’s your job to cultivate a long-term, mutually beneficial relationship with customers. </p> <p class="banner-subheadline subheadline-17"> <br/> This Guide explores the three core issues preventing many Account Managers from achieving optimal account growth and retention. Read on for proven best practices you can harness to overcome these barriers to success. </p> </div> </div> </section> </div> </section> <section class="flexible-column-frame-column grid-12-columns align-top stacking-order-2"> <div class="embed parbase section"> <div> <div class="image-component content-margin"> <picture><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/sales-solutions/resources/images/body/stats/cb-1-stat-3percent.png.original.png, https://content.linkedin.com/content/dam/me/business/en-us/sales-solutions/resources/images/body/stats/cb-1-stat-3percent.png/jcr:content/renditions/cb-1-stat-3percent@2x.png 2x" media="only screen and (min-width: 1025px)"/><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/sales-solutions/resources/images/body/stats/cb-1-stat-3percent.png.original.png, https://content.linkedin.com/content/dam/me/business/en-us/sales-solutions/resources/images/body/stats/cb-1-stat-3percent.png/jcr:content/renditions/cb-1-stat-3percent@2x.png 2x" media="only screen and (min-width: 768px) and (orientation: landscape)"/><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/sales-solutions/resources/images/body/stats/cb-1-stat-3percent.png.original.png, https://content.linkedin.com/content/dam/me/business/en-us/sales-solutions/resources/images/body/stats/cb-1-stat-3percent.png/jcr:content/renditions/cb-1-stat-3percent@2x.png 2x" media="only screen and (min-width: 720px) and (orientation: portrait)"/><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/sales-solutions/resources/images/body/stats/cb-1-stat-3percent.png.original.png, https://content.linkedin.com/content/dam/me/business/en-us/sales-solutions/resources/images/body/stats/cb-1-stat-3percent.png/jcr:content/renditions/cb-1-stat-3percent@2x.png 2x" media="only screen and (max-width: 767px) and (orientation: landscape)"/><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/sales-solutions/resources/images/body/stats/cb-1-stat-3percent.png.original.png, https://content.linkedin.com/content/dam/me/business/en-us/sales-solutions/resources/images/body/stats/cb-1-stat-3percent.png/jcr:content/renditions/cb-1-stat-3percent@2x.png 2x" media="only screen and (max-width: 719px) and (orientation: portrait)"/><!--[if IE 9]></video><![endif]--><!--[if IE 9]></video><![endif]--><img class="image-content lazy-load" alt="According to Gartner, account &#x2028;growth remains one of the top &#x2028;CSO priorities in 2020. Unfortunately, retention &#x2028;has dropped by 3&#x25; &#x2028;on average. " data-image-path="https://content.linkedin.com/content/dam/me/business/en-us/sales-solutions/resources/images/body/stats/cb-1-stat-3percent.png.original.png"/></picture> </div> </div> </div> </section> </div> </div> </div> </section> </div> <div class="spacer parbase section"> <div class="spacer-component spacing__desktop--3 spacing__tablet-landscape--1 spacing__tablet-portrait--1 spacing__mobile-landscape--1 spacing__mobile-portrait--0 background-color none "></div> </div> <div class="full-rich-text parbase section"> <section class="content-margin"> <div class="rich-text rich-text-mode-standard rich-text-align-center rich-text__padding--none rich-text__width--narrow"> <hr/>   </div> </section> </div> <div class="flexible-column-frame parbase section"> <section id="" data-anchorable class="flexible-column-frame-component layout-component has-responsive-height supports-zero-heights padding-gutter light-monochrome " data-responsive-height="auto,auto,auto,auto,auto" data-responsive-min-height="auto,auto,auto,auto,auto" data-enable-min-height="false" data-responsive-contrast="light-monochrome,light-monochrome,light-monochrome,light-monochrome,light-monochrome" data-background-video-id="flexible-column-frame_1487711210" data-component-js-load-path="components/layout/flexible-column-frame"> <div class="flexible-column-frame-foreground legacy-padding-enabled has-responsive-height component__padding--none" data-responsive-height="auto,auto,auto,auto,auto" data-responsive-min-height="auto,auto,auto,auto,auto" data-enable-min-height="false"> <div class="flexible-column-frame-heading content-margin"> </div> <div class="content-margin"> <div class="flexible-column-frame-columns"> <section class="flexible-column-frame-column grid-8-columns align-top stacking-order-1"> <div class="banner parbase section"> <section id="" data-anchorable class="banner-component has-responsive-height light-monochrome " data-responsive-height="auto,auto,auto,auto,auto" data-responsive-min-height="auto,auto,auto,auto,auto" data-enable-min-height="false" data-responsive-contrast="light-monochrome,light-monochrome,light-monochrome,light-monochrome,light-monochrome" data-background-video-id="banner_2041025093" data-component-js-load-path="components/content/banner"> <div class="banner-content content-margin component__padding--default"> <div class="banner-content-container banner-content-align-center manual-content-position from-1 to-24" id="banner-content-container-banner_2041025093"> <div class="banner-icon"> <div class="image-component content-margin"> <picture><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/sales-solutions/resources/images/icons/cb-1-icon-No1.png.original.png, https://content.linkedin.com/content/dam/me/business/en-us/sales-solutions/resources/images/icons/cb-1-icon-No1.png/jcr:content/renditions/cb-1-icon-No1@2x.png 2x" media="only screen and (min-width: 1025px)"/><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/sales-solutions/resources/images/icons/cb-1-icon-No1.png.original.png, https://content.linkedin.com/content/dam/me/business/en-us/sales-solutions/resources/images/icons/cb-1-icon-No1.png/jcr:content/renditions/cb-1-icon-No1@2x.png 2x" media="only screen and (min-width: 768px) and (orientation: landscape)"/><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/sales-solutions/resources/images/icons/cb-1-icon-No1.png.original.png, https://content.linkedin.com/content/dam/me/business/en-us/sales-solutions/resources/images/icons/cb-1-icon-No1.png/jcr:content/renditions/cb-1-icon-No1@2x.png 2x" media="only screen and (min-width: 720px) and (orientation: portrait)"/><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/sales-solutions/resources/images/icons/cb-1-icon-No1.png.original.png, https://content.linkedin.com/content/dam/me/business/en-us/sales-solutions/resources/images/icons/cb-1-icon-No1.png/jcr:content/renditions/cb-1-icon-No1@2x.png 2x" media="only screen and (max-width: 767px) and (orientation: landscape)"/><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/sales-solutions/resources/images/icons/cb-1-icon-No1.png.original.png, https://content.linkedin.com/content/dam/me/business/en-us/sales-solutions/resources/images/icons/cb-1-icon-No1.png/jcr:content/renditions/cb-1-icon-No1@2x.png 2x" media="only screen and (max-width: 719px) and (orientation: portrait)"/><!--[if IE 9]></video><![endif]--><!--[if IE 9]></video><![endif]--><img class="image-content lazy-load" alt="number one" data-image-path="https://content.linkedin.com/content/dam/me/business/en-us/sales-solutions/resources/images/icons/cb-1-icon-No1.png.original.png"/></picture> </div> </div> <p class="banner-subheadline subheadline-21"> <br/> <a href="#key-relationship">Loss of a key relationship</a><br/> </p> </div> </div> </section> </div> </section> <section class="flexible-column-frame-column grid-8-columns align-top stacking-order-2"> <div class="banner parbase section"> <section id="" data-anchorable class="banner-component has-responsive-height light-monochrome " data-responsive-height="auto,auto,auto,auto,auto" data-responsive-min-height="auto,auto,auto,auto,auto" data-enable-min-height="false" data-responsive-contrast="light-monochrome,light-monochrome,light-monochrome,light-monochrome,light-monochrome" data-background-video-id="banner_511131868" data-component-js-load-path="components/content/banner"> <div class="banner-content content-margin component__padding--default"> <div class="banner-content-container banner-content-align-center manual-content-position from-1 to-24" id="banner-content-container-banner_511131868"> <div class="banner-icon"> <div class="image-component content-margin"> <picture><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/sales-solutions/resources/images/icons/cb-1-icon-No2.png.original.png, https://content.linkedin.com/content/dam/me/business/en-us/sales-solutions/resources/images/icons/cb-1-icon-No2.png/jcr:content/renditions/cb-1-icon-No2@2x.png 2x" media="only screen and (min-width: 1025px)"/><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/sales-solutions/resources/images/icons/cb-1-icon-No2.png.original.png, https://content.linkedin.com/content/dam/me/business/en-us/sales-solutions/resources/images/icons/cb-1-icon-No2.png/jcr:content/renditions/cb-1-icon-No2@2x.png 2x" media="only screen and (min-width: 768px) and (orientation: landscape)"/><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/sales-solutions/resources/images/icons/cb-1-icon-No2.png.original.png, https://content.linkedin.com/content/dam/me/business/en-us/sales-solutions/resources/images/icons/cb-1-icon-No2.png/jcr:content/renditions/cb-1-icon-No2@2x.png 2x" media="only screen and (min-width: 720px) and (orientation: portrait)"/><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/sales-solutions/resources/images/icons/cb-1-icon-No2.png.original.png, https://content.linkedin.com/content/dam/me/business/en-us/sales-solutions/resources/images/icons/cb-1-icon-No2.png/jcr:content/renditions/cb-1-icon-No2@2x.png 2x" media="only screen and (max-width: 767px) and (orientation: landscape)"/><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/sales-solutions/resources/images/icons/cb-1-icon-No2.png.original.png, https://content.linkedin.com/content/dam/me/business/en-us/sales-solutions/resources/images/icons/cb-1-icon-No2.png/jcr:content/renditions/cb-1-icon-No2@2x.png 2x" media="only screen and (max-width: 719px) and (orientation: portrait)"/><!--[if IE 9]></video><![endif]--><!--[if IE 9]></video><![endif]--><img class="image-content lazy-load" alt="number two" data-image-path="https://content.linkedin.com/content/dam/me/business/en-us/sales-solutions/resources/images/icons/cb-1-icon-No2.png.original.png"/></picture> </div> </div> <p class="banner-subheadline subheadline-21"> <br/> <a href="#comfortable-account">The Overly Comfortable Account</a> </p> </div> </div> </section> </div> </section> <section class="flexible-column-frame-column grid-8-columns align-top stacking-order-3"> <div class="banner parbase section"> <section id="" data-anchorable class="banner-component has-responsive-height light-monochrome " data-responsive-height="auto,auto,auto,auto,auto" data-responsive-min-height="auto,auto,auto,auto,auto" data-enable-min-height="false" data-responsive-contrast="light-monochrome,light-monochrome,light-monochrome,light-monochrome,light-monochrome" data-background-video-id="banner_1231678467" data-component-js-load-path="components/content/banner"> <div class="banner-content content-margin component__padding--default"> <div class="banner-content-container banner-content-align-center manual-content-position from-1 to-24" id="banner-content-container-banner_1231678467"> <div class="banner-icon"> <div class="image-component content-margin"> <picture><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/sales-solutions/resources/images/icons/cb-1-icon-No3.png.original.png, https://content.linkedin.com/content/dam/me/business/en-us/sales-solutions/resources/images/icons/cb-1-icon-No3.png/jcr:content/renditions/cb-1-icon-No3@2x.png 2x" media="only screen and (min-width: 1025px)"/><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/sales-solutions/resources/images/icons/cb-1-icon-No3.png.original.png, https://content.linkedin.com/content/dam/me/business/en-us/sales-solutions/resources/images/icons/cb-1-icon-No3.png/jcr:content/renditions/cb-1-icon-No3@2x.png 2x" media="only screen and (min-width: 768px) and (orientation: landscape)"/><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/sales-solutions/resources/images/icons/cb-1-icon-No3.png.original.png, https://content.linkedin.com/content/dam/me/business/en-us/sales-solutions/resources/images/icons/cb-1-icon-No3.png/jcr:content/renditions/cb-1-icon-No3@2x.png 2x" media="only screen and (min-width: 720px) and (orientation: portrait)"/><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/sales-solutions/resources/images/icons/cb-1-icon-No3.png.original.png, https://content.linkedin.com/content/dam/me/business/en-us/sales-solutions/resources/images/icons/cb-1-icon-No3.png/jcr:content/renditions/cb-1-icon-No3@2x.png 2x" media="only screen and (max-width: 767px) and (orientation: landscape)"/><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/sales-solutions/resources/images/icons/cb-1-icon-No3.png.original.png, https://content.linkedin.com/content/dam/me/business/en-us/sales-solutions/resources/images/icons/cb-1-icon-No3.png/jcr:content/renditions/cb-1-icon-No3@2x.png 2x" media="only screen and (max-width: 719px) and (orientation: portrait)"/><!--[if IE 9]></video><![endif]--><!--[if IE 9]></video><![endif]--><img class="image-content lazy-load" alt="number three" data-image-path="https://content.linkedin.com/content/dam/me/business/en-us/sales-solutions/resources/images/icons/cb-1-icon-No3.png.original.png"/></picture> </div> </div> <p class="banner-subheadline subheadline-21"> <br/> <a href="#customer-experience">Customer Experience in a Digital Age</a> </p> </div> </div> </section> </div> </section> </div> </div> </div> </section> </div> <div class="spacer parbase section"> <div class="spacer-component spacing--4 background-color none "></div></div> </section> </div> </div> </div> </section> </div> <div class="flexible-column-frame parbase section"> <section id="key-relationship" data-anchorable class="flexible-column-frame-component layout-component has-responsive-height supports-zero-heights light-monochrome " data-responsive-height="auto,auto,auto,auto,auto" data-responsive-min-height="auto,auto,auto,auto,auto" data-enable-min-height="false" data-responsive-contrast="light-monochrome,light-monochrome,light-monochrome,light-monochrome,light-monochrome" data-background-video-id="flexible-column-frame_866261932" data-component-js-load-path="components/layout/flexible-column-frame"> <div class="flexible-column-frame-background "> <picture><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/talent-solutions-lodestone/body/backgrounds/5set-bg-EEF3F8.svg.original.svg" media="only screen and (min-width: 1025px)"/><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/talent-solutions-lodestone/body/backgrounds/5set-bg-EEF3F8.svg.original.svg" media="only screen and (min-width: 768px) and (orientation: landscape)"/><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/talent-solutions-lodestone/body/backgrounds/5set-bg-EEF3F8.svg.original.svg" media="only screen and (min-width: 720px) and (orientation: portrait)"/><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/talent-solutions-lodestone/body/backgrounds/5set-bg-EEF3F8.svg.original.svg" media="only screen and (max-width: 767px) and (orientation: landscape)"/><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/talent-solutions-lodestone/body/backgrounds/5set-bg-EEF3F8.svg.original.svg" media="only screen and (max-width: 719px) and (orientation: portrait)"/><!--[if IE 9]></video><![endif]--><!--[if IE 9]></video><![endif]--><img class="flexible-column-frame-background-image desktop-top-center tablet-landscape-top-center tablet-portrait-top-center mobile-landscape-top-center mobile-portrait-top-center needs-resize-desktop lazy-load" alt="" data-image-path="https://content.linkedin.com/content/dam/me/business/en-us/talent-solutions-lodestone/body/backgrounds/5set-bg-EEF3F8.svg.original.svg"/></picture> </div> <div class="flexible-column-frame-foreground legacy-padding-enabled has-responsive-height component__padding--default" data-responsive-height="auto,auto,auto,auto,auto" data-responsive-min-height="auto,auto,auto,auto,auto" data-enable-min-height="false"> <div class="flexible-column-frame-heading content-margin"> </div> <div class="content-margin"> <div class="flexible-column-frame-columns"> <section class="flexible-column-frame-column "> <div class="flexible-column-frame parbase section"> <section id="" data-anchorable class="flexible-column-frame-component layout-component has-responsive-height supports-zero-heights padding-gutter light-monochrome " data-responsive-height="auto,auto,auto,auto,auto" data-responsive-min-height="auto,auto,auto,auto,auto" data-enable-min-height="false" data-responsive-contrast="light-monochrome,light-monochrome,light-monochrome,light-monochrome,light-monochrome" data-background-video-id="flexible-column-frame_273325348" data-component-js-load-path="components/layout/flexible-column-frame"> <div class="flexible-column-frame-foreground legacy-padding-enabled has-responsive-height component__padding--none" data-responsive-height="auto,auto,auto,auto,auto" data-responsive-min-height="auto,auto,auto,auto,auto" data-enable-min-height="false"> <div class="flexible-column-frame-heading content-margin"> </div> <div class="content-margin"> <div class="flexible-column-frame-columns"> <section class="flexible-column-frame-column grid-4-columns align-top stacking-order-1"> </section> <section class="flexible-column-frame-column grid-16-columns align-top stacking-order-2"> <div class="banner parbase section"> <section id="" data-anchorable class="banner-component has-responsive-height light-monochrome " data-responsive-height="auto,auto,auto,auto,auto" data-responsive-min-height="auto,auto,auto,auto,auto" data-enable-min-height="false" data-responsive-contrast="light-monochrome,light-monochrome,light-monochrome,light-monochrome,light-monochrome" data-background-video-id="banner_1306561888" data-component-js-load-path="components/content/banner"> <div class="banner-content content-margin component__padding--default"> <div class="banner-content-container banner-content-align-center manual-content-position from-1 to-24" id="banner-content-container-banner_1306561888"> <div class="banner-icon"> <div class="image-component content-margin"> <picture><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/sales-solutions/resources/images/icons/cb-2-icon-No1.png.original.png, https://content.linkedin.com/content/dam/me/business/en-us/sales-solutions/resources/images/icons/cb-2-icon-No1.png/jcr:content/renditions/cb-2-icon-No1@2x.png 2x" media="only screen and (min-width: 1025px)"/><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/sales-solutions/resources/images/icons/cb-2-icon-No1.png.original.png, https://content.linkedin.com/content/dam/me/business/en-us/sales-solutions/resources/images/icons/cb-2-icon-No1.png/jcr:content/renditions/cb-2-icon-No1@2x.png 2x" media="only screen and (min-width: 768px) and (orientation: landscape)"/><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/sales-solutions/resources/images/icons/cb-2-icon-No1.png.original.png, https://content.linkedin.com/content/dam/me/business/en-us/sales-solutions/resources/images/icons/cb-2-icon-No1.png/jcr:content/renditions/cb-2-icon-No1@2x.png 2x" media="only screen and (min-width: 720px) and (orientation: portrait)"/><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/sales-solutions/resources/images/icons/cb-2-icon-No1.png.original.png, https://content.linkedin.com/content/dam/me/business/en-us/sales-solutions/resources/images/icons/cb-2-icon-No1.png/jcr:content/renditions/cb-2-icon-No1@2x.png 2x" media="only screen and (max-width: 767px) and (orientation: landscape)"/><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/sales-solutions/resources/images/icons/cb-2-icon-No1.png.original.png, https://content.linkedin.com/content/dam/me/business/en-us/sales-solutions/resources/images/icons/cb-2-icon-No1.png/jcr:content/renditions/cb-2-icon-No1@2x.png 2x" media="only screen and (max-width: 719px) and (orientation: portrait)"/><!--[if IE 9]></video><![endif]--><!--[if IE 9]></video><![endif]--><img class="image-content lazy-load" alt="Number one" data-image-path="https://content.linkedin.com/content/dam/me/business/en-us/sales-solutions/resources/images/icons/cb-2-icon-No1.png.original.png"/></picture> </div> </div> <h3 class="banner-headline headline-34"> Loss of a Key Relationship </h3> </div> </div> </section> </div> <div class="banner parbase section"> <section id="" data-anchorable class="banner-component has-responsive-height light-monochrome " data-responsive-height="auto,auto,auto,auto,auto" data-responsive-min-height="auto,auto,auto,auto,auto" data-enable-min-height="false" data-responsive-contrast="light-monochrome,light-monochrome,light-monochrome,light-monochrome,light-monochrome" data-background-video-id="banner_1232935218" data-component-js-load-path="components/content/banner"> <div class="banner-content content-margin component__padding--default"> <div class="banner-content-container banner-content-align-center manual-content-position from-1 to-24" id="banner-content-container-banner_1232935218"> <p class="banner-subheadline subheadline-21"> <br/> Approximately 15% of decision makers change roles every year, so it’s 
quite possible you’ll lose a key relationship during the year. <br/> <br/> <strong>And that is one of the biggest obstacles to maintaining a productive<br/> dialogue with your account.<br/> <br/> <br/> </strong>Here are three ways you can quickly fill the gap: </p> </div> </div> </section> </div> </section> <section class="flexible-column-frame-column grid-4-columns align-top stacking-order-3"> </section> </div> </div> </div> </section> </div> <div class="see-more-frame parbase section"> <section class="see-more-frame " data-component-js-load-path="components/layout/see-more-frame"> <section class="see-more-content" id="" data-tablet-portrait="0" data-tablet-landscape="0" data-mobile-portrait="0" data-mobile-landscape="0" data-desktop="0"> <div class="flexible-column-frame parbase section"> <section id="" data-anchorable class="flexible-column-frame-component layout-component has-responsive-height supports-zero-heights padding-gutter light-monochrome " data-responsive-height="auto,auto,auto,auto,auto" data-responsive-min-height="auto,auto,auto,auto,auto" data-enable-min-height="false" data-responsive-contrast="light-monochrome,light-monochrome,light-monochrome,light-monochrome,light-monochrome" data-background-video-id="flexible-column-frame_958710651" data-component-js-load-path="components/layout/flexible-column-frame"> <div class="flexible-column-frame-foreground legacy-padding-enabled has-responsive-height component__padding--default" data-responsive-height="auto,auto,auto,auto,auto" data-responsive-min-height="auto,auto,auto,auto,auto" data-enable-min-height="false"> <div class="flexible-column-frame-heading content-margin"> </div> <div class="content-margin"> <div class="flexible-column-frame-columns"> <section class="flexible-column-frame-column grid-12-columns align-top stacking-order-1"> <div class="banner parbase section"> <section id="" data-anchorable class="banner-component has-responsive-height light-monochrome " data-responsive-height="auto,auto,auto,auto,auto" data-responsive-min-height="auto,auto,auto,auto,auto" data-enable-min-height="false" data-responsive-contrast="light-monochrome,light-monochrome,light-monochrome,light-monochrome,light-monochrome" data-background-video-id="banner_1125911766" data-component-js-load-path="components/content/banner"> <div class="banner-content content-margin component__padding--default"> <div class="banner-content-container banner-content-align-default manual-content-position from-1 to-24" id="banner-content-container-banner_1125911766"> <h4 class="banner-headline headline-42"> Strengthen other key relationships </h4> <p class="banner-subheadline headline-34"> <br/> Redouble your relationship-building efforts with your other key account contacts to help ensure a strong foundation.  </p> </div> </div> </section> </div> </section> <section class="flexible-column-frame-column grid-12-columns align-top stacking-order-2"> <div class="embed parbase section"> <div> <div class="image-component"> <picture><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/sales-solutions/resources/images/body/products/cb-sa-5-holder.gif.original.gif" media="only screen and (min-width: 1025px)"/><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/sales-solutions/resources/images/body/products/cb-sa-5-holder.gif.original.gif" media="only screen and (min-width: 768px) and (orientation: landscape)"/><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/sales-solutions/resources/images/body/products/cb-sa-5-holder.gif.original.gif" media="only screen and (min-width: 720px) and (orientation: portrait)"/><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/sales-solutions/resources/images/body/products/cb-sa-5-holder.gif.original.gif" media="only screen and (max-width: 767px) and (orientation: landscape)"/><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/sales-solutions/resources/images/body/products/cb-sa-5-holder.gif.original.gif" media="only screen and (max-width: 719px) and (orientation: portrait)"/><!--[if IE 9]></video><![endif]--><!--[if IE 9]></video><![endif]--><img class="image-content lazy-load" alt="illustration of two people in conversation at a workstation. One is holding a mobile telephone." data-image-path="https://content.linkedin.com/content/dam/me/business/en-us/sales-solutions/resources/images/body/products/cb-sa-5-holder.gif.original.gif"/></picture> </div> </div> </div> </section> </div> </div> </div> </section> </div> <div class="banner parbase section"> <section id="" data-anchorable class="banner-component has-responsive-height light-monochrome " data-responsive-height="auto,auto,auto,auto,auto" data-responsive-min-height="auto,auto,auto,auto,auto" data-enable-min-height="false" data-responsive-contrast="light-monochrome,light-monochrome,light-monochrome,light-monochrome,light-monochrome" data-background-video-id="banner_68992701" data-component-js-load-path="components/content/banner"> <div class="banner-content content-margin component__padding--default"> <div class="banner-content-container banner-content-align-default manual-content-position from-1 to-24" id="banner-content-container-banner_68992701"> <p class="banner-headline headline-34"> To that end, identify: </p> <p class="banner-subheadline headline-subheadline-26"> <br/> • All key players<br/> • Their roles and buying influences<br/> • Their core business concerns according to their roles<br/> <br/> While there’s more than one way to map an account, Sales Navigator is one tool you can use. The Advanced Search feature offers a view into how companies are structured, allowing you to identify the key players within an account. Connecting with at least 6 stakeholders in each account is what we call taking a multi-threaded approach. </p> </div> </div> </section> </div> <div class="banner parbase section"> <section id="" data-anchorable class="banner-component has-responsive-height light-monochrome " data-responsive-height="auto,auto,auto,auto,auto" data-responsive-min-height="auto,auto,auto,auto,auto" data-enable-min-height="false" data-responsive-contrast="light-monochrome,light-monochrome,light-monochrome,light-monochrome,light-monochrome" data-background-video-id="banner_1683195620" data-component-js-load-path="components/content/banner"> <div class="banner-content content-margin component__padding--default"> <div class="banner-content-container banner-content-align-default manual-content-position from-1 to-24" id="banner-content-container-banner_1683195620"> <p class="banner-subheadline subheadline-21"> By establishing multiple relationships at an account (i.e., by multi-threading), you minimize the risk if one or more stakeholders move into new positions or leave the organization. </p> </div> </div> </section> </div> </section> <span class="see-more-empty-line"></span> <button class="see-more-button js-expandable js-analytics-event" data-more-icon="chevron-down-icon" data-less-icon="chevron-up-icon" aria-expanded="false" data-less-text="See less" href="#" data-more-text="Strengthen other key relationships"> <span class="js-expandable-text">See less</span> <li-icon type="chevron-up-icon" size="large" class="see-more-button-icon js-expandable-icon" a11y-text="" ""> </li-icon> </button> </section> </div> <div class="spacer parbase section"> <div class="spacer-component spacing--2 background-color none "></div></div> <div class="see-more-frame parbase section"> <section class="see-more-frame " data-component-js-load-path="components/layout/see-more-frame"> <section class="see-more-content" id="" data-tablet-portrait="0" data-tablet-landscape="0" data-mobile-portrait="0" data-mobile-landscape="0" data-desktop="0"> <div class="flexible-column-frame parbase section"> <section id="" data-anchorable class="flexible-column-frame-component layout-component has-responsive-height supports-zero-heights padding-gutter light-monochrome " data-responsive-height="auto,auto,auto,auto,auto" data-responsive-min-height="auto,auto,auto,auto,auto" data-enable-min-height="false" data-responsive-contrast="light-monochrome,light-monochrome,light-monochrome,light-monochrome,light-monochrome" data-background-video-id="flexible-column-frame_1299044016" data-component-js-load-path="components/layout/flexible-column-frame"> <div class="flexible-column-frame-foreground legacy-padding-enabled has-responsive-height component__padding--default" data-responsive-height="auto,auto,auto,auto,auto" data-responsive-min-height="auto,auto,auto,auto,auto" data-enable-min-height="false"> <div class="flexible-column-frame-heading content-margin"> </div> <div class="content-margin"> <div class="flexible-column-frame-columns"> <section class="flexible-column-frame-column grid-12-columns align-top stacking-order-1"> <div class="banner parbase section"> <section id="" data-anchorable class="banner-component has-responsive-height light-monochrome " data-responsive-height="auto,auto,auto,auto,auto" data-responsive-min-height="auto,auto,auto,auto,auto" data-enable-min-height="false" data-responsive-contrast="light-monochrome,light-monochrome,light-monochrome,light-monochrome,light-monochrome" data-background-video-id="banner_1491185697" data-component-js-load-path="components/content/banner"> <div class="banner-content content-margin component__padding--default"> <div class="banner-content-container banner-content-align-default manual-content-position from-1 to-24" id="banner-content-container-banner_1491185697"> <h4 class="banner-headline headline-42"> Plan to stay engaged </h4> <p class="banner-subheadline headline-34"> <br/> Your next step is to double-down on staying in touch with, and keeping track of, other players in the account: </p> </div> </div> </section> </div> </section> <section class="flexible-column-frame-column grid-12-columns align-top stacking-order-2"> <div class="embed parbase section"> <div> <div class="image-component content-margin"> <picture><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/sales-solutions/resources/images/body/products/cb-sa-8-holder.gif.original.gif" media="only screen and (min-width: 1025px)"/><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/sales-solutions/resources/images/body/products/cb-sa-8-holder.gif.original.gif" media="only screen and (min-width: 768px) and (orientation: landscape)"/><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/sales-solutions/resources/images/body/products/cb-sa-8-holder.gif.original.gif" media="only screen and (min-width: 720px) and (orientation: portrait)"/><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/sales-solutions/resources/images/body/products/cb-sa-8-holder.gif.original.gif" media="only screen and (max-width: 767px) and (orientation: landscape)"/><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/sales-solutions/resources/images/body/products/cb-sa-8-holder.gif.original.gif" media="only screen and (max-width: 719px) and (orientation: portrait)"/><!--[if IE 9]></video><![endif]--><!--[if IE 9]></video><![endif]--><img class="image-content lazy-load" alt="illustration of someone working remotely in a caf&eacute; on a laptop computer" data-image-path="https://content.linkedin.com/content/dam/me/business/en-us/sales-solutions/resources/images/body/products/cb-sa-8-holder.gif.original.gif"/></picture> </div> </div> </div> </section> </div> </div> </div> </section> </div> <div class="banner parbase section"> <section id="" data-anchorable class="banner-component has-responsive-height light-monochrome " data-responsive-height="auto,auto,auto,auto,auto" data-responsive-min-height="auto,auto,auto,auto,auto" data-enable-min-height="false" data-responsive-contrast="light-monochrome,light-monochrome,light-monochrome,light-monochrome,light-monochrome" data-background-video-id="banner_1588396590" data-component-js-load-path="components/content/banner"> <div class="banner-content content-margin component__padding--default"> <div class="banner-content-container banner-content-align-default manual-content-position from-1 to-24" id="banner-content-container-banner_1588396590"> <p class="banner-subheadline headline-subheadline-26"> • Keep tabs on each stakeholder, such as by following them on LinkedIn<br/> • Regularly conduct searches for news on them and their business division<br/> • See what they’re posting and sharing on third-party sites, including LinkedIn<br/> <br/> This sheds light on what each stakeholder cares about most—insights you canuse to engage with them in a meaningful way. </p> </div> </div> </section> </div> <div class="banner parbase section"> <section id="" data-anchorable class="banner-component has-responsive-height light-monochrome " data-responsive-height="auto,auto,auto,auto,auto" data-responsive-min-height="auto,auto,auto,auto,auto" data-enable-min-height="false" data-responsive-contrast="light-monochrome,light-monochrome,light-monochrome,light-monochrome,light-monochrome" data-background-video-id="banner_64455527" data-component-js-load-path="components/content/banner"> <div class="banner-content content-margin component__padding--default"> <div class="banner-content-container banner-content-align-default manual-content-position from-1 to-24" id="banner-content-container-banner_64455527"> <p class="banner-subheadline subheadline-21"> Devise a cadence for reaching out in a meaningful way on a regular basis, such as to say, “I saw the news about your new strategic initiative. I’ve noticed a few commonalities between others in your position who are succeeding with such projects. Let me know if you’d like to hear more.”<br/> <br/> Using the Buyer Circle feature in Sales Navigator, you can save people in the Buying Circle as leads. That way you know when key people in your accounts change roles, move companies, and do something of note. </p> </div> </div> </section> </div> <div class="spacer parbase section"> <div class="spacer-component spacing--4 background-color none "></div></div> <div class="flexible-column-frame parbase section"> <section id="" data-anchorable class="flexible-column-frame-component layout-component has-responsive-height supports-zero-heights padding-gutter light-monochrome " data-responsive-height="auto,auto,auto,auto,auto" data-responsive-min-height="auto,auto,auto,auto,auto" data-enable-min-height="false" data-responsive-contrast="light-monochrome,light-monochrome,light-monochrome,light-monochrome,light-monochrome" data-background-video-id="flexible-column-frame_18293401" data-component-js-load-path="components/layout/flexible-column-frame"> <div class="flexible-column-frame-foreground legacy-padding-enabled has-responsive-height component__padding--default" data-responsive-height="auto,auto,auto,auto,auto" data-responsive-min-height="auto,auto,auto,auto,auto" data-enable-min-height="false"> <div class="flexible-column-frame-heading content-margin"> </div> <div class="content-margin"> <div class="flexible-column-frame-columns"> <section class="flexible-column-frame-column grid-12-columns align-top stacking-order-1"> <div class="banner parbase section"> <section id="" data-anchorable class="banner-component has-responsive-height light-monochrome " data-responsive-height="auto,auto,auto,auto,auto" data-responsive-min-height="auto,auto,auto,auto,auto" data-enable-min-height="false" data-responsive-contrast="light-monochrome,light-monochrome,light-monochrome,light-monochrome,light-monochrome" data-background-video-id="banner_1929807638" data-component-js-load-path="components/content/banner"> <div class="banner-content content-margin component__padding--default"> <div class="banner-content-container banner-content-align-default manual-content-position from-1 to-21" id="banner-content-container-banner_1929807638"> <p class="banner-headline headline-subheadline-26"> LinkedIn research shows that a multi-threaded sales approach focused on nurturing a broad set of relationships on LinkedIn at your target accounts drives higher win rates and shortens deal cycle length. </p> </div> </div> </section> </div> </section> <section class="flexible-column-frame-column grid-12-columns align-top stacking-order-2"> <div class="embed parbase section"> <div> <div class="image-component content-margin"> <picture><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/sales-solutions/resources/images/body/products/cb-sa-people-holder.gif.original.gif" media="only screen and (min-width: 1025px)"/><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/sales-solutions/resources/images/body/products/cb-sa-people-holder.gif.original.gif" media="only screen and (min-width: 768px) and (orientation: landscape)"/><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/sales-solutions/resources/images/body/products/cb-sa-people-holder.gif.original.gif" media="only screen and (min-width: 720px) and (orientation: portrait)"/><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/sales-solutions/resources/images/body/products/cb-sa-people-holder.gif.original.gif" media="only screen and (max-width: 767px) and (orientation: landscape)"/><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/sales-solutions/resources/images/body/products/cb-sa-people-holder.gif.original.gif" media="only screen and (max-width: 719px) and (orientation: portrait)"/><!--[if IE 9]></video><![endif]--><!--[if IE 9]></video><![endif]--><img class="image-content lazy-load" alt="illustration of profile pictures connected by lines." data-image-path="https://content.linkedin.com/content/dam/me/business/en-us/sales-solutions/resources/images/body/products/cb-sa-people-holder.gif.original.gif"/></picture> </div> </div> </div> </section> </div> </div> </div> </section> </div> </section> <span class="see-more-empty-line"></span> <button class="see-more-button js-expandable js-analytics-event" data-more-icon="chevron-down-icon" data-less-icon="chevron-up-icon" aria-expanded="false" data-less-text="See less" href="#" data-more-text="Plan to stay engaged"> <span class="js-expandable-text">See less</span> <li-icon type="chevron-up-icon" size="large" class="see-more-button-icon js-expandable-icon" a11y-text="" ""> </li-icon> </button> </section> </div> <div class="spacer parbase section"> <div class="spacer-component spacing--2 background-color none "></div></div> <div class="see-more-frame parbase section"> <section class="see-more-frame " data-component-js-load-path="components/layout/see-more-frame"> <section class="see-more-content" id="" data-tablet-portrait="0" data-tablet-landscape="0" data-mobile-portrait="0" data-mobile-landscape="0" data-desktop="0"> <div class="flexible-column-frame parbase section"> <section id="" data-anchorable class="flexible-column-frame-component layout-component has-responsive-height supports-zero-heights padding-gutter light-monochrome " data-responsive-height="auto,auto,auto,auto,auto" data-responsive-min-height="auto,auto,auto,auto,auto" data-enable-min-height="false" data-responsive-contrast="light-monochrome,light-monochrome,light-monochrome,light-monochrome,light-monochrome" data-background-video-id="flexible-column-frame_346429312" data-component-js-load-path="components/layout/flexible-column-frame"> <div class="flexible-column-frame-foreground legacy-padding-enabled has-responsive-height component__padding--default" data-responsive-height="auto,auto,auto,auto,auto" data-responsive-min-height="auto,auto,auto,auto,auto" data-enable-min-height="false"> <div class="flexible-column-frame-heading content-margin"> </div> <div class="content-margin"> <div class="flexible-column-frame-columns"> <section class="flexible-column-frame-column grid-12-columns align-top stacking-order-1"> <div class="banner parbase section"> <section id="" data-anchorable class="banner-component has-responsive-height light-monochrome " data-responsive-height="auto,auto,auto,auto,auto" data-responsive-min-height="auto,auto,auto,auto,auto" data-enable-min-height="false" data-responsive-contrast="light-monochrome,light-monochrome,light-monochrome,light-monochrome,light-monochrome" data-background-video-id="banner_529688751" data-component-js-load-path="components/content/banner"> <div class="banner-content content-margin component__padding--default"> <div class="banner-content-container banner-content-align-default manual-content-position from-1 to-24" id="banner-content-container-banner_529688751"> <h4 class="banner-headline headline-42"> Identify your new internal champion </h4> <p class="banner-subheadline headline-34"> <br/> While it’s critical to build strong relationships with everyone on the buying committee, it always pays to have a single champion whose trust you cultivate. </p> </div> </div> </section> </div> </section> <section class="flexible-column-frame-column grid-12-columns align-top stacking-order-2"> <div class="embed parbase section"> <div> <div class="image-component content-margin"> <picture><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/sales-solutions/resources/images/body/products/cb-sa-2-holder.gif.original.gif" media="only screen and (min-width: 1025px)"/><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/sales-solutions/resources/images/body/products/cb-sa-2-holder.gif.original.gif" media="only screen and (min-width: 768px) and (orientation: landscape)"/><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/sales-solutions/resources/images/body/products/cb-sa-2-holder.gif.original.gif" media="only screen and (min-width: 720px) and (orientation: portrait)"/><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/sales-solutions/resources/images/body/products/cb-sa-2-holder.gif.original.gif" media="only screen and (max-width: 767px) and (orientation: landscape)"/><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/sales-solutions/resources/images/body/products/cb-sa-2-holder.gif.original.gif" media="only screen and (max-width: 719px) and (orientation: portrait)"/><!--[if IE 9]></video><![endif]--><!--[if IE 9]></video><![endif]--><img class="image-content lazy-load" alt="illustration of two people in conversation at a workstation." data-image-path="https://content.linkedin.com/content/dam/me/business/en-us/sales-solutions/resources/images/body/products/cb-sa-2-holder.gif.original.gif"/></picture> </div> </div> </div> </section> </div> </div> </div> </section> </div> <div class="banner parbase section"> <section id="" data-anchorable class="banner-component has-responsive-height light-monochrome " data-responsive-height="auto,auto,auto,auto,auto" data-responsive-min-height="auto,auto,auto,auto,auto" data-enable-min-height="false" data-responsive-contrast="light-monochrome,light-monochrome,light-monochrome,light-monochrome,light-monochrome" data-background-video-id="banner_1966666590" data-component-js-load-path="components/content/banner"> <div class="banner-content content-margin component__padding--default"> <div class="banner-content-container banner-content-align-default manual-content-position from-1 to-24" id="banner-content-container-banner_1966666590"> <p class="banner-subheadline headline-subheadline-26"> That way you become true partners in moving the account forward. Figure out who that new champion is and then work hard to make them your biggest advocate. </p> </div> </div> </section> </div> <div class="banner parbase section"> <section id="" data-anchorable class="banner-component has-responsive-height light-monochrome " data-responsive-height="auto,auto,auto,auto,auto" data-responsive-min-height="auto,auto,auto,auto,auto" data-enable-min-height="false" data-responsive-contrast="light-monochrome,light-monochrome,light-monochrome,light-monochrome,light-monochrome" data-background-video-id="banner_2025956713" data-component-js-load-path="components/content/banner"> <div class="banner-content content-margin component__padding--default"> <div class="banner-content-container banner-content-align-default manual-content-position from-1 to-24" id="banner-content-container-banner_2025956713"> <p class="banner-subheadline subheadline-21"> That new champion might be an existing stakeholder on the buying committee, or someone new who stepped into the key decision maker’s role. <br/> <br/> When leaders are promoted, they’re more likely to make investments that equip their team to be more successful and productive. By engaging at the time of a job change—when a stakeholder has budget—you seize a major opportunity to be top of mind. Knowing who has been promoted is a valuable detail you can learn through Sales Navigator. </p> </div> </div> </section> </div> <div class="spacer parbase section"> <div class="spacer-component spacing--4 background-color none "></div></div> <div class="flexible-column-frame parbase section"> <section id="" data-anchorable class="flexible-column-frame-component layout-component has-responsive-height supports-zero-heights padding-gutter light-monochrome " data-responsive-height="auto,auto,auto,auto,auto" data-responsive-min-height="auto,auto,auto,auto,auto" data-enable-min-height="false" data-responsive-contrast="light-monochrome,light-monochrome,light-monochrome,light-monochrome,light-monochrome" data-background-video-id="flexible-column-frame_1369507177" data-component-js-load-path="components/layout/flexible-column-frame"> <div class="flexible-column-frame-foreground legacy-padding-enabled has-responsive-height component__padding--default" data-responsive-height="auto,auto,auto,auto,auto" data-responsive-min-height="auto,auto,auto,auto,auto" data-enable-min-height="false"> <div class="flexible-column-frame-heading content-margin"> </div> <div class="content-margin"> <div class="flexible-column-frame-columns"> <section class="flexible-column-frame-column grid-12-columns align-top stacking-order-1"> </section> <section class="flexible-column-frame-column grid-12-columns align-top stacking-order-2"> </section> </div> </div> </div> </section> </div> </section> <span class="see-more-empty-line"></span> <button class="see-more-button js-expandable js-analytics-event" data-more-icon="chevron-down-icon" data-less-icon="chevron-up-icon" aria-expanded="false" data-less-text="See less" href="#" data-more-text="Identify your new internal champion"> <span class="js-expandable-text">See less</span> <li-icon type="chevron-up-icon" size="large" class="see-more-button-icon js-expandable-icon" a11y-text="" ""> </li-icon> </button> </section> </div> <div class="spacer parbase section"> <div class="spacer-component spacing--4 background-color none "></div></div> </section> </div> </div> </div> </section> </div> <div class="banner parbase section"> <section id="" data-anchorable class="banner-component has-responsive-height dark-monochrome has-background has-content-width-background " data-responsive-height="auto,auto,auto,auto,auto" data-responsive-min-height="auto,auto,auto,auto,auto" data-enable-min-height="false" data-responsive-contrast="dark-monochrome,dark-monochrome,dark-monochrome,dark-monochrome,dark-monochrome" data-background-video-id="banner_1762588297" data-component-js-load-path="components/content/banner"> <div class="banner-background background-color solid solid-blue"> </div> <div class="banner-content content-margin component__padding--default"> <div class="banner-content-container banner-content-align-center manual-content-position from-1 to-24" id="banner-content-container-banner_1762588297"> <p class="banner-headline headline-34"> See what LinkedIn Sales Navigator can do for you </p> <p class="banner-subheadline subheadline-17"> *Free trial eligibility determined on log-in </p> <div class="banner-actions"> <a class=" banner-action banner-action-primary js-analytics-event" href="https://www.linkedin.com/premium/products/?intentType=FIND_LEADS&amp;selectedPlan=PRO&amp;trk=lss_web_sbd_mktg-b2c-form" title="Start your free trial&#x2a;" target="_blank" data-analytics-config="{&quot;category&quot;:&quot;External LinkedIn&quot;,&quot;action&quot;:&quot;click - Start your free trial*&quot;,&quot;label&quot;:&quot;https://www.linkedin.com/premium/products/?intentType=FIND_LEADS&amp;selectedPlan=PRO&amp;trk=lss_web_sbd_mktg-b2c-form - banner&quot;,&quot;componentId&quot;:&quot;actionable-content_139177419&quot;}"> Start your free trial* </a> </div> </div> </div> </section> </div> <div class="banner parbase section"> <section id="" data-anchorable class="banner-component has-responsive-height light-monochrome " data-responsive-height="100px,75px,75px,50px,50px" data-responsive-min-height="auto,auto,auto,auto,auto" data-enable-min-height="false" data-responsive-contrast="light-monochrome,light-monochrome,light-monochrome,light-monochrome,light-monochrome" data-background-video-id="banner_762101878" data-component-js-load-path="components/content/banner"> <div class="banner-content content-margin component__padding--default"> <div class="banner-content-container banner-content-align-center manual-content-position from-1 to-24" id="banner-content-container-banner_762101878"> </div> </div> </section> </div> <div class="flexible-column-frame parbase section"> <section id="comfortable-account" data-anchorable class="flexible-column-frame-component layout-component has-responsive-height supports-zero-heights light-monochrome " data-responsive-height="auto,auto,auto,auto,auto" data-responsive-min-height="auto,auto,auto,auto,auto" data-enable-min-height="false" data-responsive-contrast="light-monochrome,light-monochrome,light-monochrome,light-monochrome,light-monochrome" data-background-video-id="flexible-column-frame_2117301464" data-component-js-load-path="components/layout/flexible-column-frame"> <div class="flexible-column-frame-background "> <picture><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/talent-solutions-lodestone/body/backgrounds/5set-bg-FDFAF5.svg.original.svg" media="only screen and (min-width: 1025px)"/><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/talent-solutions-lodestone/body/backgrounds/5set-bg-FDFAF5.svg.original.svg" media="only screen and (min-width: 768px) and (orientation: landscape)"/><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/talent-solutions-lodestone/body/backgrounds/5set-bg-FDFAF5.svg.original.svg" media="only screen and (min-width: 720px) and (orientation: portrait)"/><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/talent-solutions-lodestone/body/backgrounds/5set-bg-FDFAF5.svg.original.svg" media="only screen and (max-width: 767px) and (orientation: landscape)"/><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/talent-solutions-lodestone/body/backgrounds/5set-bg-FDFAF5.svg.original.svg" media="only screen and (max-width: 719px) and (orientation: portrait)"/><!--[if IE 9]></video><![endif]--><!--[if IE 9]></video><![endif]--><img class="flexible-column-frame-background-image desktop-top-center tablet-landscape-top-center tablet-portrait-top-center mobile-landscape-top-center mobile-portrait-top-center needs-resize-desktop lazy-load" alt="" data-image-path="https://content.linkedin.com/content/dam/me/business/en-us/talent-solutions-lodestone/body/backgrounds/5set-bg-FDFAF5.svg.original.svg"/></picture> </div> <div class="flexible-column-frame-foreground legacy-padding-enabled has-responsive-height component__padding--default" data-responsive-height="auto,auto,auto,auto,auto" data-responsive-min-height="auto,auto,auto,auto,auto" data-enable-min-height="false"> <div class="flexible-column-frame-heading content-margin"> </div> <div class="content-margin"> <div class="flexible-column-frame-columns"> <section class="flexible-column-frame-column "> <div class="flexible-column-frame parbase section"> <section id="" data-anchorable class="flexible-column-frame-component layout-component has-responsive-height supports-zero-heights padding-gutter light-monochrome " data-responsive-height="auto,auto,auto,auto,auto" data-responsive-min-height="auto,auto,auto,auto,auto" data-enable-min-height="false" data-responsive-contrast="light-monochrome,light-monochrome,light-monochrome,light-monochrome,light-monochrome" data-background-video-id="flexible-column-frame_1924687608" data-component-js-load-path="components/layout/flexible-column-frame"> <div class="flexible-column-frame-foreground legacy-padding-enabled has-responsive-height component__padding--none" data-responsive-height="auto,auto,auto,auto,auto" data-responsive-min-height="auto,auto,auto,auto,auto" data-enable-min-height="false"> <div class="flexible-column-frame-heading content-margin"> </div> <div class="content-margin"> <div class="flexible-column-frame-columns"> <section class="flexible-column-frame-column grid-4-columns align-top stacking-order-1"> </section> <section class="flexible-column-frame-column grid-16-columns align-top stacking-order-2"> <div class="banner parbase section"> <section id="" data-anchorable class="banner-component has-responsive-height light-monochrome " data-responsive-height="auto,auto,auto,auto,auto" data-responsive-min-height="auto,auto,auto,auto,auto" data-enable-min-height="false" data-responsive-contrast="light-monochrome,light-monochrome,light-monochrome,light-monochrome,light-monochrome" data-background-video-id="banner_251472244" data-component-js-load-path="components/content/banner"> <div class="banner-content content-margin component__padding--default"> <div class="banner-content-container banner-content-align-center manual-content-position from-1 to-24" id="banner-content-container-banner_251472244"> <div class="banner-icon"> <div class="image-component content-margin"> <picture><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/sales-solutions/resources/images/icons/cb-3-icon-No2.png.original.png" media="only screen and (min-width: 1025px)"/><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/sales-solutions/resources/images/icons/cb-3-icon-No2.png.original.png" media="only screen and (min-width: 768px) and (orientation: landscape)"/><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/sales-solutions/resources/images/icons/cb-3-icon-No2.png.original.png" media="only screen and (min-width: 720px) and (orientation: portrait)"/><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/sales-solutions/resources/images/icons/cb-3-icon-No2.png.original.png" media="only screen and (max-width: 767px) and (orientation: landscape)"/><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/sales-solutions/resources/images/icons/cb-3-icon-No2.png.original.png" media="only screen and (max-width: 719px) and (orientation: portrait)"/><!--[if IE 9]></video><![endif]--><!--[if IE 9]></video><![endif]--><img class="image-content lazy-load" alt="Number two" data-image-path="https://content.linkedin.com/content/dam/me/business/en-us/sales-solutions/resources/images/icons/cb-3-icon-No2.png.original.png"/></picture> </div> </div> <h3 class="banner-headline headline-34"> The Overly Comfortable Account </h3> </div> </div> </section> </div> <div class="banner parbase section"> <section id="" data-anchorable class="banner-component has-responsive-height light-monochrome " data-responsive-height="auto,auto,auto,auto,auto" data-responsive-min-height="auto,auto,auto,auto,auto" data-enable-min-height="false" data-responsive-contrast="light-monochrome,light-monochrome,light-monochrome,light-monochrome,light-monochrome" data-background-video-id="banner_982152954" data-component-js-load-path="components/content/banner"> <div class="banner-content content-margin component__padding--default"> <div class="banner-content-container banner-content-align-center manual-content-position from-1 to-24" id="banner-content-container-banner_982152954"> <p class="banner-subheadline subheadline-21"> It’s easy to feel overly secure in your position with an account, especially when you’ve been working with a customer for years.<br/> <br/> <strong>The danger is that you stop asking questions and proactively looking for new business across the account. In your complacency, you might overlook warning signs that your customer is getting ready to abandon your company for another.<br/> </strong><br/> <br/> Here are three ways to avoid that fate: </p> </div> </div> </section> </div> </section> <section class="flexible-column-frame-column grid-4-columns align-top stacking-order-3"> </section> </div> </div> </div> </section> </div> <div class="see-more-frame parbase section"> <section class="see-more-frame " data-component-js-load-path="components/layout/see-more-frame"> <section class="see-more-content" id="" data-tablet-portrait="0" data-tablet-landscape="0" data-mobile-portrait="0" data-mobile-landscape="0" data-desktop="0"> <div class="flexible-column-frame parbase section"> <section id="" data-anchorable class="flexible-column-frame-component layout-component has-responsive-height supports-zero-heights padding-gutter light-monochrome " data-responsive-height="auto,auto,auto,auto,auto" data-responsive-min-height="auto,auto,auto,auto,auto" data-enable-min-height="false" data-responsive-contrast="light-monochrome,light-monochrome,light-monochrome,light-monochrome,light-monochrome" data-background-video-id="flexible-column-frame_855485657" data-component-js-load-path="components/layout/flexible-column-frame"> <div class="flexible-column-frame-foreground legacy-padding-enabled has-responsive-height component__padding--default" data-responsive-height="auto,auto,auto,auto,auto" data-responsive-min-height="auto,auto,auto,auto,auto" data-enable-min-height="false"> <div class="flexible-column-frame-heading content-margin"> </div> <div class="content-margin"> <div class="flexible-column-frame-columns"> <section class="flexible-column-frame-column grid-12-columns align-top stacking-order-1"> <div class="banner parbase section"> <section id="" data-anchorable class="banner-component has-responsive-height light-monochrome " data-responsive-height="auto,auto,auto,auto,auto" data-responsive-min-height="auto,auto,auto,auto,auto" data-enable-min-height="false" data-responsive-contrast="light-monochrome,light-monochrome,light-monochrome,light-monochrome,light-monochrome" data-background-video-id="banner_1512578262" data-component-js-load-path="components/content/banner"> <div class="banner-content content-margin component__padding--default"> <div class="banner-content-container banner-content-align-default manual-content-position from-1 to-23" id="banner-content-container-banner_1512578262"> <h4 class="banner-headline headline-42"> Establish a communication cadence </h4> <p class="banner-subheadline headline-34"> <br/> You want to proactively stay in touch with customers. While it’s okay to reach out on an ad hoc basis, only do so if you can offer value.  </p> </div> </div> </section> </div> </section> <section class="flexible-column-frame-column grid-12-columns align-top stacking-order-2"> <div class="embed parbase section"> <div> <div class="image-component content-margin"> <picture><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/sales-solutions/resources/images/body/products/cb-sa-6-holder.gif.original.gif" media="only screen and (min-width: 1025px)"/><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/sales-solutions/resources/images/body/products/cb-sa-6-holder.gif.original.gif" media="only screen and (min-width: 768px) and (orientation: landscape)"/><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/sales-solutions/resources/images/body/products/cb-sa-6-holder.gif.original.gif" media="only screen and (min-width: 720px) and (orientation: portrait)"/><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/sales-solutions/resources/images/body/products/cb-sa-6-holder.gif.original.gif" media="only screen and (max-width: 767px) and (orientation: landscape)"/><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/sales-solutions/resources/images/body/products/cb-sa-6-holder.gif.original.gif" media="only screen and (max-width: 719px) and (orientation: portrait)"/><!--[if IE 9]></video><![endif]--><!--[if IE 9]></video><![endif]--><img class="image-content lazy-load" alt="illustration of a woman sitting on a couch, working on a laptop computer." data-image-path="https://content.linkedin.com/content/dam/me/business/en-us/sales-solutions/resources/images/body/products/cb-sa-6-holder.gif.original.gif"/></picture> </div> </div> </div> </section> </div> </div> </div> </section> </div> <div class="banner parbase section"> <section id="" data-anchorable class="banner-component has-responsive-height light-monochrome " data-responsive-height="auto,auto,auto,auto,auto" data-responsive-min-height="auto,auto,auto,auto,auto" data-enable-min-height="false" data-responsive-contrast="light-monochrome,light-monochrome,light-monochrome,light-monochrome,light-monochrome" data-background-video-id="banner_2010886423" data-component-js-load-path="components/content/banner"> <div class="banner-content content-margin component__padding--default"> <div class="banner-content-container banner-content-align-default manual-content-position from-1 to-24" id="banner-content-container-banner_2010886423"> <p class="banner-subheadline headline-subheadline-26"> The results page in advanced search on Sales Navigator spotlights what to prioritize whenit comes to connecting with your account and provides ideas for getting in touch. </p> </div> </div> </section> </div> <div class="banner parbase section"> <section id="" data-anchorable class="banner-component has-responsive-height light-monochrome " data-responsive-height="auto,auto,auto,auto,auto" data-responsive-min-height="auto,auto,auto,auto,auto" data-enable-min-height="false" data-responsive-contrast="light-monochrome,light-monochrome,light-monochrome,light-monochrome,light-monochrome" data-background-video-id="banner_1436300144" data-component-js-load-path="components/content/banner"> <div class="banner-content content-margin component__padding--default"> <div class="banner-content-container banner-content-align-default manual-content-position from-1 to-24" id="banner-content-container-banner_1436300144"> <p class="banner-subheadline subheadline-21"> Plus, Sales Navigator notifies you about your contacts’ activities, providing a reminder and reason to reach out. </p> </div> </div> </section> </div> <div class="flexible-column-frame parbase section"> <section id="" data-anchorable class="flexible-column-frame-component layout-component has-responsive-height supports-zero-heights padding-gutter light-monochrome " data-responsive-height="auto,auto,auto,auto,auto" data-responsive-min-height="auto,auto,auto,auto,auto" data-enable-min-height="false" data-responsive-contrast="light-monochrome,light-monochrome,light-monochrome,light-monochrome,light-monochrome" data-background-video-id="flexible-column-frame_269735752" data-component-js-load-path="components/layout/flexible-column-frame"> <div class="flexible-column-frame-foreground legacy-padding-enabled has-responsive-height component__padding--default" data-responsive-height="auto,auto,auto,auto,auto" data-responsive-min-height="auto,auto,auto,auto,auto" data-enable-min-height="false"> <div class="flexible-column-frame-heading content-margin"> </div> <div class="content-margin"> <div class="flexible-column-frame-columns"> <section class="flexible-column-frame-column grid-12-columns align-top stacking-order-1"> <div class="banner parbase section"> <section id="" data-anchorable class="banner-component has-responsive-height light-monochrome " data-responsive-height="auto,auto,auto,auto,auto" data-responsive-min-height="auto,auto,auto,auto,auto" data-enable-min-height="false" data-responsive-contrast="light-monochrome,light-monochrome,light-monochrome,light-monochrome,light-monochrome" data-background-video-id="banner_1046856217" data-component-js-load-path="components/content/banner"> <div class="banner-content content-margin component__padding--default"> <div class="banner-content-container banner-content-align-default manual-content-position from-1 to-23" id="banner-content-container-banner_1046856217"> <p class="banner-headline headline-subheadline-26"> You can effortlessly stay up to date on what’s happening through five types of alerts served up on your homepage and via email: </p> </div> </div> </section> </div> </section> <section class="flexible-column-frame-column grid-12-columns align-top stacking-order-2"> </section> </div> </div> </div> </section> </div> <div class="flexible-column-frame parbase section"> <section id="" data-anchorable class="flexible-column-frame-component layout-component has-responsive-height supports-zero-heights padding-gutter light-monochrome " data-responsive-height="auto,auto,auto,auto,auto" data-responsive-min-height="auto,auto,auto,auto,auto" data-enable-min-height="false" data-responsive-contrast="light-monochrome,light-monochrome,light-monochrome,light-monochrome,light-monochrome" data-background-video-id="flexible-column-frame_1585155623" data-component-js-load-path="components/layout/flexible-column-frame"> <div class="flexible-column-frame-foreground legacy-padding-enabled has-responsive-height component__padding--default" data-responsive-height="auto,auto,auto,auto,auto" data-responsive-min-height="auto,auto,auto,auto,auto" data-enable-min-height="false"> <div class="flexible-column-frame-heading content-margin"> </div> <div class="content-margin"> <div class="flexible-column-frame-columns"> <section class="flexible-column-frame-column grid-11-columns align-top stacking-order-1"> <div class="full-rich-text parbase section"> <section class="content-margin"> <div class="rich-text rich-text-mode-standard rich-text-align-center rich-text__padding--none rich-text__width--narrow"> <ul> <li><strong>Lead Updates<br/> </strong>Be one of the first to know when your contacts change roles, has a work anniversary or connects with someone in your network.<br/> </li> <li><strong>Shares<br/> </strong>Understand what your contacts care about by seeing their professional shares on LinkedIn.<br/> </li> <li><strong>Company Updates<br/> </strong>Receive key information about your accounts as they post to their LinkedIn.com Company Page.<br/> </li> <li><strong>In the News<br/> </strong>See when people or companies are mentioned in the news, sourced from sites across the web.<br/> </li> <li><strong>Potential Leads<br/> </strong>Identify new potential contacts or decision makers when accounts make new key hires.</li> </ul> </div> </section> </div> </section> <section class="flexible-column-frame-column grid-3-columns align-top stacking-order-2"> </section> <section class="flexible-column-frame-column grid-10-columns align-top stacking-order-3"> <div class="embed parbase section"> <div> <div class="image-component"> <picture><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/sales-solutions/resources/images/body/products/cb-3-img-1b-dsk.png.original.png, https://content.linkedin.com/content/dam/me/business/en-us/sales-solutions/resources/images/body/products/cb-3-img-1b-dsk.png/jcr:content/renditions/cb-3-img-1b-dsk@2x.png 2x" media="only screen and (min-width: 1025px)"/><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/sales-solutions/resources/images/body/products/cb-3-img-1b-dsk.png.original.png, https://content.linkedin.com/content/dam/me/business/en-us/sales-solutions/resources/images/body/products/cb-3-img-1b-dsk.png/jcr:content/renditions/cb-3-img-1b-dsk@2x.png 2x" media="only screen and (min-width: 768px) and (orientation: landscape)"/><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/sales-solutions/resources/images/body/products/cb-3-img-1b-dsk.png.original.png, https://content.linkedin.com/content/dam/me/business/en-us/sales-solutions/resources/images/body/products/cb-3-img-1b-dsk.png/jcr:content/renditions/cb-3-img-1b-dsk@2x.png 2x" media="only screen and (min-width: 720px) and (orientation: portrait)"/><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/sales-solutions/resources/images/body/products/cb-3-img-1b-dsk.png.original.png, https://content.linkedin.com/content/dam/me/business/en-us/sales-solutions/resources/images/body/products/cb-3-img-1b-dsk.png/jcr:content/renditions/cb-3-img-1b-dsk@2x.png 2x" media="only screen and (max-width: 767px) and (orientation: landscape)"/><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/sales-solutions/resources/images/body/products/cb-3-img-1b-dsk.png.original.png, https://content.linkedin.com/content/dam/me/business/en-us/sales-solutions/resources/images/body/products/cb-3-img-1b-dsk.png/jcr:content/renditions/cb-3-img-1b-dsk@2x.png 2x" media="only screen and (max-width: 719px) and (orientation: portrait)"/><!--[if IE 9]></video><![endif]--><!--[if IE 9]></video><![endif]--><img class="image-content lazy-load" alt="Sales Navigator demo screen" data-image-path="https://content.linkedin.com/content/dam/me/business/en-us/sales-solutions/resources/images/body/products/cb-3-img-1b-dsk.png.original.png"/></picture> </div> </div> </div> </section> </div> </div> </div> </section> </div> </section> <span class="see-more-empty-line"></span> <button class="see-more-button js-expandable js-analytics-event" data-more-icon="chevron-down-icon" data-less-icon="chevron-up-icon" aria-expanded="false" data-less-text="See less" href="#" data-more-text="Establish a communication cadence"> <span class="js-expandable-text">See less</span> <li-icon type="chevron-up-icon" size="large" class="see-more-button-icon js-expandable-icon" a11y-text="" ""> </li-icon> </button> </section> </div> <div class="spacer parbase section"> <div class="spacer-component spacing--2 background-color none "></div></div> <div class="see-more-frame parbase section"> <section class="see-more-frame " data-component-js-load-path="components/layout/see-more-frame"> <section class="see-more-content" id="" data-tablet-portrait="0" data-tablet-landscape="0" data-mobile-portrait="0" data-mobile-landscape="0" data-desktop="0"> <div class="flexible-column-frame parbase section"> <section id="" data-anchorable class="flexible-column-frame-component layout-component has-responsive-height supports-zero-heights padding-gutter light-monochrome " data-responsive-height="auto,auto,auto,auto,auto" data-responsive-min-height="auto,auto,auto,auto,auto" data-enable-min-height="false" data-responsive-contrast="light-monochrome,light-monochrome,light-monochrome,light-monochrome,light-monochrome" data-background-video-id="flexible-column-frame_353543548" data-component-js-load-path="components/layout/flexible-column-frame"> <div class="flexible-column-frame-foreground legacy-padding-enabled has-responsive-height component__padding--default" data-responsive-height="auto,auto,auto,auto,auto" data-responsive-min-height="auto,auto,auto,auto,auto" data-enable-min-height="false"> <div class="flexible-column-frame-heading content-margin"> </div> <div class="content-margin"> <div class="flexible-column-frame-columns"> <section class="flexible-column-frame-column grid-12-columns align-top stacking-order-1"> <div class="banner parbase section"> <section id="" data-anchorable class="banner-component has-responsive-height light-monochrome " data-responsive-height="auto,auto,auto,auto,auto" data-responsive-min-height="auto,auto,auto,auto,auto" data-enable-min-height="false" data-responsive-contrast="light-monochrome,light-monochrome,light-monochrome,light-monochrome,light-monochrome" data-background-video-id="banner_648840781" data-component-js-load-path="components/content/banner"> <div class="banner-content content-margin component__padding--default"> <div class="banner-content-container banner-content-align-default manual-content-position from-1 to-24" id="banner-content-container-banner_648840781"> <h4 class="banner-headline headline-42"> Keep your finger on the pulse </h4> <p class="banner-subheadline headline-34"> <br/> It’s easy to get lulled into thinking that you’re on top 
of your accounts. But given 
the rapid pace of change in today’s business world, you need to keep your finger on 
the pulse at all times. </p> </div> </div> </section> </div> </section> <section class="flexible-column-frame-column grid-12-columns align-top stacking-order-2"> <div class="embed parbase section"> <div> <div class="image-component content-margin"> <picture><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/sales-solutions/resources/images/body/products/cb-sa-9-holder.gif.original.gif" media="only screen and (min-width: 1025px)"/><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/sales-solutions/resources/images/body/products/cb-sa-9-holder.gif.original.gif" media="only screen and (min-width: 768px) and (orientation: landscape)"/><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/sales-solutions/resources/images/body/products/cb-sa-9-holder.gif.original.gif" media="only screen and (min-width: 720px) and (orientation: portrait)"/><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/sales-solutions/resources/images/body/products/cb-sa-9-holder.gif.original.gif" media="only screen and (max-width: 767px) and (orientation: landscape)"/><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/sales-solutions/resources/images/body/products/cb-sa-9-holder.gif.original.gif" media="only screen and (max-width: 719px) and (orientation: portrait)"/><!--[if IE 9]></video><![endif]--><!--[if IE 9]></video><![endif]--><img class="image-content lazy-load" alt="illustration of two people in conversation on a bench seat." data-image-path="https://content.linkedin.com/content/dam/me/business/en-us/sales-solutions/resources/images/body/products/cb-sa-9-holder.gif.original.gif"/></picture> </div> </div> </div> </section> </div> </div> </div> </section> </div> <div class="banner parbase section"> <section id="" data-anchorable class="banner-component has-responsive-height light-monochrome " data-responsive-height="auto,auto,auto,auto,auto" data-responsive-min-height="auto,auto,auto,auto,auto" data-enable-min-height="false" data-responsive-contrast="light-monochrome,light-monochrome,light-monochrome,light-monochrome,light-monochrome" data-background-video-id="banner_887345446" data-component-js-load-path="components/content/banner"> <div class="banner-content content-margin component__padding--default"> <div class="banner-content-container banner-content-align-default manual-content-position from-1 to-24" id="banner-content-container-banner_887345446"> <p class="banner-subheadline headline-subheadline-26"> Your best approach is to assume that there are unmet needs in every account.<br/> Finding and addressing the ones you can should be your priority—otherwise you<br/> leave room for a competitor to move in. </p> </div> </div> </section> </div> <div class="banner parbase section"> <section id="" data-anchorable class="banner-component has-responsive-height light-monochrome " data-responsive-height="auto,auto,auto,auto,auto" data-responsive-min-height="auto,auto,auto,auto,auto" data-enable-min-height="false" data-responsive-contrast="light-monochrome,light-monochrome,light-monochrome,light-monochrome,light-monochrome" data-background-video-id="banner_1945433491" data-component-js-load-path="components/content/banner"> <div class="banner-content content-margin component__padding--default"> <div class="banner-content-container banner-content-align-default manual-content-position from-1 to-24" id="banner-content-container-banner_1945433491"> <p class="banner-subheadline subheadline-21"> That’s why it’s essential for you to track key announcements and activities within your accounts, such as mergers and acquisitions, reorganizations or new strategic endeavors. It’s also key that you stay aligned with your customers on their long-term strategic objectives and how you can help achieve them.<br/> <br/> In addition to the Sales Navigator notifications noted above, you can take advantage of spotlights in Advanced Search to stay abreast of your accounts. You’ll know details such as whether a contact has changed jobs, whether a company has had a change in leadership, and other interesting trigger activities.<br/> <br/> Being up to speed on all of these details positions you to serve as a credible and valuable resource for your accounts as they try to make sense of the big picture. </p> </div> </div> </section> </div> </section> <span class="see-more-empty-line"></span> <button class="see-more-button js-expandable js-analytics-event" data-more-icon="chevron-down-icon" data-less-icon="chevron-up-icon" aria-expanded="false" data-less-text="See less" href="#" data-more-text="Keep your finger on the pulse"> <span class="js-expandable-text">See less</span> <li-icon type="chevron-up-icon" size="large" class="see-more-button-icon js-expandable-icon" a11y-text="" ""> </li-icon> </button> </section> </div> <div class="spacer parbase section"> <div class="spacer-component spacing--2 background-color none "></div></div> <div class="see-more-frame parbase section"> <section class="see-more-frame " data-component-js-load-path="components/layout/see-more-frame"> <section class="see-more-content" id="" data-tablet-portrait="0" data-tablet-landscape="0" data-mobile-portrait="0" data-mobile-landscape="0" data-desktop="0"> <div class="flexible-column-frame parbase section"> <section id="" data-anchorable class="flexible-column-frame-component layout-component has-responsive-height supports-zero-heights padding-gutter light-monochrome " data-responsive-height="auto,auto,auto,auto,auto" data-responsive-min-height="auto,auto,auto,auto,auto" data-enable-min-height="false" data-responsive-contrast="light-monochrome,light-monochrome,light-monochrome,light-monochrome,light-monochrome" data-background-video-id="flexible-column-frame_1467766996" data-component-js-load-path="components/layout/flexible-column-frame"> <div class="flexible-column-frame-foreground legacy-padding-enabled has-responsive-height component__padding--default" data-responsive-height="auto,auto,auto,auto,auto" data-responsive-min-height="auto,auto,auto,auto,auto" data-enable-min-height="false"> <div class="flexible-column-frame-heading content-margin"> </div> <div class="content-margin"> <div class="flexible-column-frame-columns"> <section class="flexible-column-frame-column grid-12-columns align-top stacking-order-1"> <div class="banner parbase section"> <section id="" data-anchorable class="banner-component has-responsive-height light-monochrome " data-responsive-height="auto,auto,auto,auto,auto" data-responsive-min-height="auto,auto,auto,auto,auto" data-enable-min-height="false" data-responsive-contrast="light-monochrome,light-monochrome,light-monochrome,light-monochrome,light-monochrome" data-background-video-id="banner_1126788517" data-component-js-load-path="components/content/banner"> <div class="banner-content content-margin component__padding--default"> <div class="banner-content-container banner-content-align-default manual-content-position from-1 to-24" id="banner-content-container-banner_1126788517"> <h4 class="banner-headline headline-42"> Develop strategic account plans </h4> <p class="banner-subheadline headline-34"> <br/> Once you’ve done all that research, you are ready to develop a strategic account plan that goes beyond the product or service the customer purchased.  </p> </div> </div> </section> </div> </section> <section class="flexible-column-frame-column grid-12-columns align-top stacking-order-2"> <div class="embed parbase section"> <div> <div class="image-component content-margin"> <picture><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/sales-solutions/resources/images/body/products/cb-sa-3-holder.gif.original.gif" media="only screen and (min-width: 1025px)"/><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/sales-solutions/resources/images/body/products/cb-sa-3-holder.gif.original.gif" media="only screen and (min-width: 768px) and (orientation: landscape)"/><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/sales-solutions/resources/images/body/products/cb-sa-3-holder.gif.original.gif" media="only screen and (min-width: 720px) and (orientation: portrait)"/><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/sales-solutions/resources/images/body/products/cb-sa-3-holder.gif.original.gif" media="only screen and (max-width: 767px) and (orientation: landscape)"/><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/sales-solutions/resources/images/body/products/cb-sa-3-holder.gif.original.gif" media="only screen and (max-width: 719px) and (orientation: portrait)"/><!--[if IE 9]></video><![endif]--><!--[if IE 9]></video><![endif]--><img class="image-content lazy-load" alt="illustration of a man working at a standing workstation." data-image-path="https://content.linkedin.com/content/dam/me/business/en-us/sales-solutions/resources/images/body/products/cb-sa-3-holder.gif.original.gif"/></picture> </div> </div> </div> </section> </div> </div> </div> </section> </div> <div class="banner parbase section"> <section id="" data-anchorable class="banner-component has-responsive-height light-monochrome " data-responsive-height="auto,auto,auto,auto,auto" data-responsive-min-height="auto,auto,auto,auto,auto" data-enable-min-height="false" data-responsive-contrast="light-monochrome,light-monochrome,light-monochrome,light-monochrome,light-monochrome" data-background-video-id="banner_248421582" data-component-js-load-path="components/content/banner"> <div class="banner-content content-margin component__padding--default"> <div class="banner-content-container banner-content-align-default manual-content-position from-1 to-24" id="banner-content-container-banner_248421582"> <p class="banner-subheadline headline-subheadline-26"> While there’s more than one way to enable your strategic account approach, here’s how you do it using Sales Navigator. </p> </div> </div> </section> </div> <div class="flexible-column-frame parbase section"> <section id="" data-anchorable class="flexible-column-frame-component layout-component has-responsive-height supports-zero-heights padding-gutter light-monochrome " data-responsive-height="auto,auto,auto,auto,auto" data-responsive-min-height="auto,auto,auto,auto,auto" data-enable-min-height="false" data-responsive-contrast="light-monochrome,light-monochrome,light-monochrome,light-monochrome,light-monochrome" data-background-video-id="flexible-column-frame_1696409451" data-component-js-load-path="components/layout/flexible-column-frame"> <div class="flexible-column-frame-background background-color solid solid-white"> </div> <div class="flexible-column-frame-foreground legacy-padding-enabled has-responsive-height component__padding--default" data-responsive-height="auto,auto,auto,auto,auto" data-responsive-min-height="auto,auto,auto,auto,auto" data-enable-min-height="false"> <div class="flexible-column-frame-heading content-margin"> </div> <div class="content-margin"> <div class="flexible-column-frame-columns"> <section class="flexible-column-frame-column grid-6-columns align-top stacking-order-1"> <div class="banner parbase section"> <section id="" data-anchorable class="banner-component has-responsive-height light-monochrome " data-responsive-height="auto,auto,auto,auto,auto" data-responsive-min-height="auto,auto,auto,auto,auto" data-enable-min-height="false" data-responsive-contrast="light-monochrome,light-monochrome,light-monochrome,light-monochrome,light-monochrome" data-background-video-id="banner_1594024166" data-component-js-load-path="components/content/banner"> <div class="banner-content content-margin component__padding--default"> <div class="banner-content-container banner-content-align-default manual-content-position from-4 to-24" id="banner-content-container-banner_1594024166"> <p class="banner-headline headline-subheadline-26"> Get the Basics </p> <p class="banner-subheadline subheadline-17"> (1–2 min) </p> </div> </div> </section> </div> </section> <section class="flexible-column-frame-column grid-18-columns align-top stacking-order-2"> <div class="full-rich-text parbase section"> <section class="content-margin"> <div class="rich-text rich-text-mode-standard rich-text-align-center rich-text__padding--none rich-text__width--narrow"> <ul> <li>Search for the company, navigate to its Account Page—<strong>Save Account</strong></li> <li>Review the basic information on the Account Page</li> <li>Check the News &amp; Insights tab for relevant recent news and updates</li> </ul> </div> </section> </div> </section> </div> </div> </div> </section> </div> <div class="spacer parbase section"> <div class="spacer-component spacing--2 background-color none "></div></div> <div class="flexible-column-frame parbase section"> <section id="" data-anchorable class="flexible-column-frame-component layout-component has-responsive-height supports-zero-heights padding-gutter light-monochrome " data-responsive-height="auto,auto,auto,auto,auto" data-responsive-min-height="auto,auto,auto,auto,auto" data-enable-min-height="false" data-responsive-contrast="light-monochrome,light-monochrome,light-monochrome,light-monochrome,light-monochrome" data-background-video-id="flexible-column-frame_276592565" data-component-js-load-path="components/layout/flexible-column-frame"> <div class="flexible-column-frame-background "> <picture><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/sales-solutions/resources/images/body/backgrounds/cb-3-table-bg-50-fce2ba.svg.original.svg" media="only screen and (min-width: 1025px)"/><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/sales-solutions/resources/images/body/backgrounds/cb-3-table-bg-50-fce2ba.svg.original.svg" media="only screen and (min-width: 768px) and (orientation: landscape)"/><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/sales-solutions/resources/images/body/backgrounds/cb-3-table-bg-50-fce2ba.svg.original.svg" media="only screen and (min-width: 720px) and (orientation: portrait)"/><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/sales-solutions/resources/images/body/backgrounds/cb-3-table-bg-50-fce2ba.svg.original.svg" media="only screen and (max-width: 767px) and (orientation: landscape)"/><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/sales-solutions/resources/images/body/backgrounds/cb-3-table-bg-50-fce2ba.svg.original.svg" media="only screen and (max-width: 719px) and (orientation: portrait)"/><!--[if IE 9]></video><![endif]--><!--[if IE 9]></video><![endif]--><img class="flexible-column-frame-background-image desktop-top-center tablet-landscape-top-center tablet-portrait-top-center mobile-landscape-top-center mobile-portrait-top-center needs-resize-desktop lazy-load" alt="" data-image-path="https://content.linkedin.com/content/dam/me/business/en-us/sales-solutions/resources/images/body/backgrounds/cb-3-table-bg-50-fce2ba.svg.original.svg"/></picture> </div> <div class="flexible-column-frame-foreground legacy-padding-enabled has-responsive-height component__padding--default" data-responsive-height="auto,auto,auto,auto,auto" data-responsive-min-height="auto,auto,auto,auto,auto" data-enable-min-height="false"> <div class="flexible-column-frame-heading content-margin"> </div> <div class="content-margin"> <div class="flexible-column-frame-columns"> <section class="flexible-column-frame-column grid-6-columns align-top stacking-order-1"> <div class="banner parbase section"> <section id="" data-anchorable class="banner-component has-responsive-height light-monochrome " data-responsive-height="auto,auto,auto,auto,auto" data-responsive-min-height="auto,auto,auto,auto,auto" data-enable-min-height="false" data-responsive-contrast="light-monochrome,light-monochrome,light-monochrome,light-monochrome,light-monochrome" data-background-video-id="banner_1836281862" data-component-js-load-path="components/content/banner"> <div class="banner-content content-margin component__padding--default"> <div class="banner-content-container banner-content-align-default manual-content-position from-4 to-24" id="banner-content-container-banner_1836281862"> <p class="banner-headline headline-subheadline-26"> Complete Account Management </p> <p class="banner-subheadline subheadline-17"> (3–5 min) </p> </div> </div> </section> </div> </section> <section class="flexible-column-frame-column grid-18-columns align-top stacking-order-2"> <div class="full-rich-text parbase section"> <section class="content-margin"> <div class="rich-text rich-text-mode-standard rich-text-align-center rich-text__padding--none rich-text__width--narrow"> <ul> <li>Navigate to view <strong>All Employees</strong><ol> <li>Filter for C-Level—Save CEO &amp; other relevant leaders</li> <li>Use filters to walk down the hierarchy— VP, Director, Manager</li> <li>Use keywords/function to quickly identify your contact(s) or people<br/> in specific roles</li> </ol> </li> <li>Save a <strong>minimum of 7 people</strong></li> </ul> </div> </section> </div> </section> </div> </div> </div> </section> </div> <div class="spacer parbase section"> <div class="spacer-component spacing--2 background-color none "></div></div> <div class="flexible-column-frame parbase section"> <section id="" data-anchorable class="flexible-column-frame-component layout-component has-responsive-height supports-zero-heights padding-gutter light-monochrome " data-responsive-height="auto,auto,auto,auto,auto" data-responsive-min-height="auto,auto,auto,auto,auto" data-enable-min-height="false" data-responsive-contrast="light-monochrome,light-monochrome,light-monochrome,light-monochrome,light-monochrome" data-background-video-id="flexible-column-frame_1199147920" data-component-js-load-path="components/layout/flexible-column-frame"> <div class="flexible-column-frame-background "> <picture><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/sales-solutions/resources/images/body/backgrounds/cb-3-table-bg-100-fce2ba.svg.original.svg" media="only screen and (min-width: 1025px)"/><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/sales-solutions/resources/images/body/backgrounds/cb-3-table-bg-100-fce2ba.svg.original.svg" media="only screen and (min-width: 768px) and (orientation: landscape)"/><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/sales-solutions/resources/images/body/backgrounds/cb-3-table-bg-100-fce2ba.svg.original.svg" media="only screen and (min-width: 720px) and (orientation: portrait)"/><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/sales-solutions/resources/images/body/backgrounds/cb-3-table-bg-100-fce2ba.svg.original.svg" media="only screen and (max-width: 767px) and (orientation: landscape)"/><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/sales-solutions/resources/images/body/backgrounds/cb-3-table-bg-100-fce2ba.svg.original.svg" media="only screen and (max-width: 719px) and (orientation: portrait)"/><!--[if IE 9]></video><![endif]--><!--[if IE 9]></video><![endif]--><img class="flexible-column-frame-background-image desktop-top-center tablet-landscape-top-center tablet-portrait-top-center mobile-landscape-top-center mobile-portrait-top-center needs-resize-desktop lazy-load" alt="" data-image-path="https://content.linkedin.com/content/dam/me/business/en-us/sales-solutions/resources/images/body/backgrounds/cb-3-table-bg-100-fce2ba.svg.original.svg"/></picture> </div> <div class="flexible-column-frame-foreground legacy-padding-enabled has-responsive-height component__padding--default" data-responsive-height="auto,auto,auto,auto,auto" data-responsive-min-height="auto,auto,auto,auto,auto" data-enable-min-height="false"> <div class="flexible-column-frame-heading content-margin"> </div> <div class="content-margin"> <div class="flexible-column-frame-columns"> <section class="flexible-column-frame-column grid-6-columns align-top stacking-order-1"> <div class="banner parbase section"> <section id="" data-anchorable class="banner-component has-responsive-height light-monochrome " data-responsive-height="auto,auto,auto,auto,auto" data-responsive-min-height="auto,auto,auto,auto,auto" data-enable-min-height="false" data-responsive-contrast="light-monochrome,light-monochrome,light-monochrome,light-monochrome,light-monochrome" data-background-video-id="banner_281742751" data-component-js-load-path="components/content/banner"> <div class="banner-content content-margin component__padding--default"> <div class="banner-content-container banner-content-align-default manual-content-position from-4 to-24" id="banner-content-container-banner_281742751"> <p class="banner-headline headline-subheadline-26"> Monitor Updates 
&amp; Insights </p> <p class="banner-subheadline subheadline-17"> (3–5 min/day) </p> </div> </div> </section> </div> </section> <section class="flexible-column-frame-column grid-18-columns align-top stacking-order-2"> <div class="full-rich-text parbase section"> <section class="content-margin"> <div class="rich-text rich-text-mode-standard rich-text-align-center rich-text__padding--none rich-text__width--narrow"> <ul> <li>Pay attention to the automated <strong>sales alerts</strong> emails on your accounts<ol> <li>Job changes?</li> <li>Mentions in the news?</li> </ol> </li> </ul> <ul> <li>Every morning check the Sales Navigator home feed</li> <li><strong>Continue identifying new contacts</strong><ol> <li>Lead Recommendations</li> <li>‘Discover’ tab</li> <li>Mobile app daily suggestions</li> </ol> </li> </ul> </div> </section> </div> </section> </div> </div> </div> </section> </div> <div class="spacer parbase section"> <div class="spacer-component spacing--2 background-color none "></div></div> </section> <span class="see-more-empty-line"></span> <button class="see-more-button js-expandable js-analytics-event" data-more-icon="chevron-down-icon" data-less-icon="chevron-up-icon" aria-expanded="false" data-less-text="See less" href="#" data-more-text="Develop strategic account plans"> <span class="js-expandable-text">See less</span> <li-icon type="chevron-up-icon" size="large" class="see-more-button-icon js-expandable-icon" a11y-text="" ""> </li-icon> </button> </section> </div> <div class="spacer parbase section"> <div class="spacer-component spacing--4 background-color none "></div></div> </section> </div> </div> </div> </section> </div> <div class="banner parbase section"> <section id="" data-anchorable class="banner-component has-responsive-height dark-monochrome has-background has-full-background " data-responsive-height="auto,auto,auto,auto,auto" data-responsive-min-height="auto,auto,auto,auto,auto" data-enable-min-height="false" data-responsive-contrast="dark-monochrome,dark-monochrome,dark-monochrome,dark-monochrome,dark-monochrome" data-background-video-id="banner_1032299927" data-component-js-load-path="components/content/banner"> <div class="banner-background "> <picture><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/sales-solutions/resources/images/body/backgrounds/cb-divider-e7a33e.svg.original.svg" media="only screen and (min-width: 1025px)"/><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/sales-solutions/resources/images/body/backgrounds/cb-divider-e7a33e.svg.original.svg" media="only screen and (min-width: 768px) and (orientation: landscape)"/><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/sales-solutions/resources/images/body/backgrounds/cb-divider-e7a33e.svg.original.svg" media="only screen and (min-width: 720px) and (orientation: portrait)"/><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/sales-solutions/resources/images/body/backgrounds/cb-divider-e7a33e.svg.original.svg" media="only screen and (max-width: 767px) and (orientation: landscape)"/><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/sales-solutions/resources/images/body/backgrounds/cb-divider-e7a33e.svg.original.svg" media="only screen and (max-width: 719px) and (orientation: portrait)"/><!--[if IE 9]></video><![endif]--><!--[if IE 9]></video><![endif]--><img class="banner-background-image desktop-top-center tablet-landscape-top-center tablet-portrait-top-center mobile-landscape-top-center mobile-portrait-top-center needs-resize-desktop lazy-load" alt="" data-image-path="https://content.linkedin.com/content/dam/me/business/en-us/sales-solutions/resources/images/body/backgrounds/cb-divider-e7a33e.svg.original.svg"/></picture> </div> <div class="banner-content content-margin component__padding--default"> <div class="banner-content-container banner-content-align-center manual-content-position from-1 to-24" id="banner-content-container-banner_1032299927"> <p class="banner-headline headline-34"> See what LinkedIn Sales Navigator can do for you </p> <p class="banner-subheadline subheadline-17"> *Free trial eligibility determined on log-in </p> <div class="banner-actions"> <a class=" banner-action banner-action-primary js-analytics-event" href="https://www.linkedin.com/premium/products/?intentType=FIND_LEADS&amp;selectedPlan=PRO&amp;trk=lss_web_sbd_mktg-b2c-form" title="Start your free trial&#x2a;" target="_blank" data-analytics-config="{&quot;category&quot;:&quot;External LinkedIn&quot;,&quot;action&quot;:&quot;click - Start your free trial*&quot;,&quot;label&quot;:&quot;https://www.linkedin.com/premium/products/?intentType=FIND_LEADS&amp;selectedPlan=PRO&amp;trk=lss_web_sbd_mktg-b2c-form - banner&quot;,&quot;componentId&quot;:&quot;actionable-content_183227925&quot;}"> Start your free trial* </a> </div> </div> </div> </section> </div> <div class="banner parbase section"> <section id="" data-anchorable class="banner-component has-responsive-height light-monochrome " data-responsive-height="100px,75px,75px,50px,50px" data-responsive-min-height="auto,auto,auto,auto,auto" data-enable-min-height="false" data-responsive-contrast="light-monochrome,light-monochrome,light-monochrome,light-monochrome,light-monochrome" data-background-video-id="banner_1955028795" data-component-js-load-path="components/content/banner"> <div class="banner-content content-margin component__padding--default"> <div class="banner-content-container banner-content-align-center manual-content-position from-1 to-24" id="banner-content-container-banner_1955028795"> </div> </div> </section> </div> <div class="flexible-column-frame parbase section"> <section id="customer-experience" data-anchorable class="flexible-column-frame-component layout-component has-responsive-height supports-zero-heights light-monochrome " data-responsive-height="auto,auto,auto,auto,auto" data-responsive-min-height="auto,auto,auto,auto,auto" data-enable-min-height="false" data-responsive-contrast="light-monochrome,light-monochrome,light-monochrome,light-monochrome,light-monochrome" data-background-video-id="flexible-column-frame_169711005" data-component-js-load-path="components/layout/flexible-column-frame"> <div class="flexible-column-frame-background "> <picture><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/talent-solutions-lodestone/body/backgrounds/5set-bg-40-FADFD8-v2.svg.original.svg" media="only screen and (min-width: 1025px)"/><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/talent-solutions-lodestone/body/backgrounds/5set-bg-40-FADFD8-v2.svg.original.svg" media="only screen and (min-width: 768px) and (orientation: landscape)"/><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/talent-solutions-lodestone/body/backgrounds/5set-bg-40-FADFD8-v2.svg.original.svg" media="only screen and (min-width: 720px) and (orientation: portrait)"/><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/talent-solutions-lodestone/body/backgrounds/5set-bg-40-FADFD8-v2.svg.original.svg" media="only screen and (max-width: 767px) and (orientation: landscape)"/><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/talent-solutions-lodestone/body/backgrounds/5set-bg-40-FADFD8-v2.svg.original.svg" media="only screen and (max-width: 719px) and (orientation: portrait)"/><!--[if IE 9]></video><![endif]--><!--[if IE 9]></video><![endif]--><img class="flexible-column-frame-background-image desktop-top-center tablet-landscape-top-center tablet-portrait-top-center mobile-landscape-top-center mobile-portrait-top-center needs-resize-desktop lazy-load" alt="" data-image-path="https://content.linkedin.com/content/dam/me/business/en-us/talent-solutions-lodestone/body/backgrounds/5set-bg-40-FADFD8-v2.svg.original.svg"/></picture> </div> <div class="flexible-column-frame-foreground legacy-padding-enabled has-responsive-height component__padding--default" data-responsive-height="auto,auto,auto,auto,auto" data-responsive-min-height="auto,auto,auto,auto,auto" data-enable-min-height="false"> <div class="flexible-column-frame-heading content-margin"> </div> <div class="content-margin"> <div class="flexible-column-frame-columns"> <section class="flexible-column-frame-column "> <div class="flexible-column-frame parbase section"> <section id="" data-anchorable class="flexible-column-frame-component layout-component has-responsive-height supports-zero-heights padding-gutter light-monochrome " data-responsive-height="auto,auto,auto,auto,auto" data-responsive-min-height="auto,auto,auto,auto,auto" data-enable-min-height="false" data-responsive-contrast="light-monochrome,light-monochrome,light-monochrome,light-monochrome,light-monochrome" data-background-video-id="flexible-column-frame_1299740115" data-component-js-load-path="components/layout/flexible-column-frame"> <div class="flexible-column-frame-foreground legacy-padding-enabled has-responsive-height component__padding--none" data-responsive-height="auto,auto,auto,auto,auto" data-responsive-min-height="auto,auto,auto,auto,auto" data-enable-min-height="false"> <div class="flexible-column-frame-heading content-margin"> </div> <div class="content-margin"> <div class="flexible-column-frame-columns"> <section class="flexible-column-frame-column grid-4-columns align-top stacking-order-1"> </section> <section class="flexible-column-frame-column grid-16-columns align-top stacking-order-2"> <div class="banner parbase section"> <section id="" data-anchorable class="banner-component has-responsive-height light-monochrome " data-responsive-height="auto,auto,auto,auto,auto" data-responsive-min-height="auto,auto,auto,auto,auto" data-enable-min-height="false" data-responsive-contrast="light-monochrome,light-monochrome,light-monochrome,light-monochrome,light-monochrome" data-background-video-id="banner_34666473" data-component-js-load-path="components/content/banner"> <div class="banner-content content-margin component__padding--default"> <div class="banner-content-container banner-content-align-center manual-content-position from-1 to-24" id="banner-content-container-banner_34666473"> <div class="banner-icon"> <div class="image-component content-margin"> <picture><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/sales-solutions/resources/images/icons/cb-4-icon-No3.png.original.png, https://content.linkedin.com/content/dam/me/business/en-us/sales-solutions/resources/images/icons/cb-4-icon-No3.png/jcr:content/renditions/cb-4-icon-No3@2x.png 2x" media="only screen and (min-width: 1025px)"/><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/sales-solutions/resources/images/icons/cb-4-icon-No3.png.original.png, https://content.linkedin.com/content/dam/me/business/en-us/sales-solutions/resources/images/icons/cb-4-icon-No3.png/jcr:content/renditions/cb-4-icon-No3@2x.png 2x" media="only screen and (min-width: 768px) and (orientation: landscape)"/><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/sales-solutions/resources/images/icons/cb-4-icon-No3.png.original.png, https://content.linkedin.com/content/dam/me/business/en-us/sales-solutions/resources/images/icons/cb-4-icon-No3.png/jcr:content/renditions/cb-4-icon-No3@2x.png 2x" media="only screen and (min-width: 720px) and (orientation: portrait)"/><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/sales-solutions/resources/images/icons/cb-4-icon-No3.png.original.png, https://content.linkedin.com/content/dam/me/business/en-us/sales-solutions/resources/images/icons/cb-4-icon-No3.png/jcr:content/renditions/cb-4-icon-No3@2x.png 2x" media="only screen and (max-width: 767px) and (orientation: landscape)"/><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/sales-solutions/resources/images/icons/cb-4-icon-No3.png.original.png, https://content.linkedin.com/content/dam/me/business/en-us/sales-solutions/resources/images/icons/cb-4-icon-No3.png/jcr:content/renditions/cb-4-icon-No3@2x.png 2x" media="only screen and (max-width: 719px) and (orientation: portrait)"/><!--[if IE 9]></video><![endif]--><!--[if IE 9]></video><![endif]--><img class="image-content lazy-load" alt="Number three" data-image-path="https://content.linkedin.com/content/dam/me/business/en-us/sales-solutions/resources/images/icons/cb-4-icon-No3.png.original.png"/></picture> </div> </div> <h3 class="banner-headline headline-34"> Customer Experience in a Digital Age </h3> </div> </div> </section> </div> <div class="banner parbase section"> <section id="" data-anchorable class="banner-component has-responsive-height light-monochrome " data-responsive-height="auto,auto,auto,auto,auto" data-responsive-min-height="auto,auto,auto,auto,auto" data-enable-min-height="false" data-responsive-contrast="light-monochrome,light-monochrome,light-monochrome,light-monochrome,light-monochrome" data-background-video-id="banner_1922173509" data-component-js-load-path="components/content/banner"> <div class="banner-content content-margin component__padding--default"> <div class="banner-content-container banner-content-align-center manual-content-position from-1 to-24" id="banner-content-container-banner_1922173509"> <p class="banner-subheadline subheadline-21"> <strong>Turns out, customer experience is the single most important variable in account renewal.<br/> </strong><br/> It’s no wonder: According to consulting firm Walker, product and price take a back seat to customer experience as the new brand differentiator. Walker also predicts that in 2020, the winners will be those “that consciously and deliberately work at anticipating the future needs of their customers and devise strategies to deliver.”<br/> <br/> <br/> Here are three practical steps you can take to do just that. </p> </div> </div> </section> </div> </section> <section class="flexible-column-frame-column grid-4-columns align-top stacking-order-3"> </section> </div> </div> </div> </section> </div> <div class="see-more-frame parbase section"> <section class="see-more-frame " data-component-js-load-path="components/layout/see-more-frame"> <section class="see-more-content" id="" data-tablet-portrait="0" data-tablet-landscape="0" data-mobile-portrait="0" data-mobile-landscape="0" data-desktop="0"> <div class="flexible-column-frame parbase section"> <section id="" data-anchorable class="flexible-column-frame-component layout-component has-responsive-height supports-zero-heights padding-gutter light-monochrome " data-responsive-height="auto,auto,auto,auto,auto" data-responsive-min-height="auto,auto,auto,auto,auto" data-enable-min-height="false" data-responsive-contrast="light-monochrome,light-monochrome,light-monochrome,light-monochrome,light-monochrome" data-background-video-id="flexible-column-frame_1821069742" data-component-js-load-path="components/layout/flexible-column-frame"> <div class="flexible-column-frame-foreground legacy-padding-enabled has-responsive-height component__padding--default" data-responsive-height="auto,auto,auto,auto,auto" data-responsive-min-height="auto,auto,auto,auto,auto" data-enable-min-height="false"> <div class="flexible-column-frame-heading content-margin"> </div> <div class="content-margin"> <div class="flexible-column-frame-columns"> <section class="flexible-column-frame-column grid-12-columns align-top stacking-order-1"> <div class="banner parbase section"> <section id="" data-anchorable class="banner-component has-responsive-height light-monochrome " data-responsive-height="auto,auto,auto,auto,auto" data-responsive-min-height="auto,auto,auto,auto,auto" data-enable-min-height="false" data-responsive-contrast="light-monochrome,light-monochrome,light-monochrome,light-monochrome,light-monochrome" data-background-video-id="banner_1157201537" data-component-js-load-path="components/content/banner"> <div class="banner-content content-margin component__padding--default"> <div class="banner-content-container banner-content-align-default manual-content-position from-1 to-24" id="banner-content-container-banner_1157201537"> <h4 class="banner-headline headline-42"> Be proactive, persistent and patient </h4> <p class="banner-subheadline headline-34"> <br/> You’re in it for the long haul, which inherently means you need to exercise patience.  </p> </div> </div> </section> </div> </section> <section class="flexible-column-frame-column grid-12-columns align-top stacking-order-2"> <div class="embed parbase section"> <div> <div class="image-component"> <picture><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/sales-solutions/resources/images/body/products/cb-sa-7-holder.gif.original.gif" media="only screen and (min-width: 1025px)"/><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/sales-solutions/resources/images/body/products/cb-sa-7-holder.gif.original.gif" media="only screen and (min-width: 768px) and (orientation: landscape)"/><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/sales-solutions/resources/images/body/products/cb-sa-7-holder.gif.original.gif" media="only screen and (min-width: 720px) and (orientation: portrait)"/><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/sales-solutions/resources/images/body/products/cb-sa-7-holder.gif.original.gif" media="only screen and (max-width: 767px) and (orientation: landscape)"/><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/sales-solutions/resources/images/body/products/cb-sa-7-holder.gif.original.gif" media="only screen and (max-width: 719px) and (orientation: portrait)"/><!--[if IE 9]></video><![endif]--><!--[if IE 9]></video><![endif]--><img class="image-content lazy-load" alt="illustration of a woman sitting at a dining table working on a laptop computer." data-image-path="https://content.linkedin.com/content/dam/me/business/en-us/sales-solutions/resources/images/body/products/cb-sa-7-holder.gif.original.gif"/></picture> </div> </div> </div> </section> </div> </div> </div> </section> </div> <div class="banner parbase section"> <section id="" data-anchorable class="banner-component has-responsive-height light-monochrome " data-responsive-height="auto,auto,auto,auto,auto" data-responsive-min-height="auto,auto,auto,auto,auto" data-enable-min-height="false" data-responsive-contrast="light-monochrome,light-monochrome,light-monochrome,light-monochrome,light-monochrome" data-background-video-id="banner_1070865868" data-component-js-load-path="components/content/banner"> <div class="banner-content content-margin component__padding--default"> <div class="banner-content-container banner-content-align-default manual-content-position from-1 to-24" id="banner-content-container-banner_1070865868"> <p class="banner-subheadline headline-subheadline-26"> Your priority is satisfying your customer’s needs—whether that means helping them seize an opportunity or stepping back to let them focus on business at hand. </p> </div> </div> </section> </div> <div class="banner parbase section"> <section id="" data-anchorable class="banner-component has-responsive-height light-monochrome " data-responsive-height="auto,auto,auto,auto,auto" data-responsive-min-height="auto,auto,auto,auto,auto" data-enable-min-height="false" data-responsive-contrast="light-monochrome,light-monochrome,light-monochrome,light-monochrome,light-monochrome" data-background-video-id="banner_1442870587" data-component-js-load-path="components/content/banner"> <div class="banner-content content-margin component__padding--default"> <div class="banner-content-container banner-content-align-default manual-content-position from-1 to-24" id="banner-content-container-banner_1442870587"> <p class="banner-subheadline subheadline-21"> In other words, you need to strike the perfect balance of being proactive, persistent, and patient. </p> </div> </div> </section> </div> <div class="flexible-column-frame parbase section"> <section id="" data-anchorable class="flexible-column-frame-component layout-component has-responsive-height supports-zero-heights padding-gutter light-monochrome " data-responsive-height="auto,auto,auto,auto,auto" data-responsive-min-height="auto,auto,auto,auto,auto" data-enable-min-height="false" data-responsive-contrast="light-monochrome,light-monochrome,light-monochrome,light-monochrome,light-monochrome" data-background-video-id="flexible-column-frame_1629719783" data-component-js-load-path="components/layout/flexible-column-frame"> <div class="flexible-column-frame-foreground legacy-padding-enabled has-responsive-height component__padding--default" data-responsive-height="auto,auto,auto,auto,auto" data-responsive-min-height="auto,auto,auto,auto,auto" data-enable-min-height="false"> <div class="flexible-column-frame-heading content-margin"> </div> <div class="content-margin"> <div class="flexible-column-frame-columns"> <section class="flexible-column-frame-column grid-12-columns align-top stacking-order-1"> <div class="banner parbase section"> <section id="" data-anchorable class="banner-component has-responsive-height light-monochrome " data-responsive-height="auto,auto,auto,auto,auto" data-responsive-min-height="auto,auto,auto,auto,auto" data-enable-min-height="false" data-responsive-contrast="light-monochrome,light-monochrome,light-monochrome,light-monochrome,light-monochrome" data-background-video-id="banner_1304393366" data-component-js-load-path="components/content/banner"> <div class="banner-content content-margin component__padding--default"> <div class="banner-content-container banner-content-align-default manual-content-position from-1 to-24" id="banner-content-container-banner_1304393366"> <p class="banner-headline headline-subheadline-26"> Only reach out when you have something of value to offer your key contacts. That might be: </p> </div> </div> </section> </div> <div class="full-rich-text parbase section"> <section class="content-margin"> <div class="rich-text rich-text-mode-standard rich-text-align-center rich-text__padding--none rich-text__width--narrow"> <ul> <li>Surfacing a potential opportunity for the customer to improve a business process</li> <li>Introducing the customer to another partner who can help address a key issue</li> <li>Packaging up the latest industry research with your summary of the key trends and your unique perspective on the issues</li> <li>Admitting that your company can’t help solve a problem today but suggesting alignment with the customer’s future strategy</li> </ul> <p>Investing time and not pressuring the customer demonstrates that you truly care about helping their company succeed. And that goes a long way to convincing the customer that you are the right strategic partner.</p> </div> </section> </div> </section> <section class="flexible-column-frame-column grid-12-columns align-top stacking-order-2"> <div class="embed parbase section"> <div> <div class="image-component"> <picture><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/sales-solutions/resources/images/body/products/cb-4-img-1b-dsk.png.original.png, https://content.linkedin.com/content/dam/me/business/en-us/sales-solutions/resources/images/body/products/cb-4-img-1b-dsk.png/jcr:content/renditions/cb-4-img-1b-dsk@2x.png 2x" media="only screen and (min-width: 1025px)"/><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/sales-solutions/resources/images/body/products/cb-4-img-1b-dsk.png.original.png, https://content.linkedin.com/content/dam/me/business/en-us/sales-solutions/resources/images/body/products/cb-4-img-1b-dsk.png/jcr:content/renditions/cb-4-img-1b-dsk@2x.png 2x" media="only screen and (min-width: 768px) and (orientation: landscape)"/><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/sales-solutions/resources/images/body/products/cb-4-img-1b-dsk.png.original.png, https://content.linkedin.com/content/dam/me/business/en-us/sales-solutions/resources/images/body/products/cb-4-img-1b-dsk.png/jcr:content/renditions/cb-4-img-1b-dsk@2x.png 2x" media="only screen and (min-width: 720px) and (orientation: portrait)"/><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/sales-solutions/resources/images/body/products/cb-4-img-1b-dsk.png.original.png, https://content.linkedin.com/content/dam/me/business/en-us/sales-solutions/resources/images/body/products/cb-4-img-1b-dsk.png/jcr:content/renditions/cb-4-img-1b-dsk@2x.png 2x" media="only screen and (max-width: 767px) and (orientation: landscape)"/><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/sales-solutions/resources/images/body/products/cb-4-img-1b-dsk.png.original.png, https://content.linkedin.com/content/dam/me/business/en-us/sales-solutions/resources/images/body/products/cb-4-img-1b-dsk.png/jcr:content/renditions/cb-4-img-1b-dsk@2x.png 2x" media="only screen and (max-width: 719px) and (orientation: portrait)"/><!--[if IE 9]></video><![endif]--><!--[if IE 9]></video><![endif]--><img class="image-content lazy-load" alt="The percentage of organizations boasting deep relationships with their customers has actually dropped by 4&#x25;. CSO Insights 2019 World-Class&#x2028;Sales Practices Study" data-image-path="https://content.linkedin.com/content/dam/me/business/en-us/sales-solutions/resources/images/body/products/cb-4-img-1b-dsk.png.original.png"/></picture> </div> </div> </div> </section> </div> </div> </div> </section> </div> <div class="spacer parbase section"> <div class="spacer-component spacing--4 background-color none "></div></div> </section> <span class="see-more-empty-line"></span> <button class="see-more-button js-expandable js-analytics-event" data-more-icon="chevron-down-icon" data-less-icon="chevron-up-icon" aria-expanded="false" data-less-text="See less" href="#" data-more-text="Be proactive, persistent and patient"> <span class="js-expandable-text">See less</span> <li-icon type="chevron-up-icon" size="large" class="see-more-button-icon js-expandable-icon" a11y-text="" ""> </li-icon> </button> </section> </div> <div class="spacer parbase section"> <div class="spacer-component spacing--2 background-color none "></div></div> <div class="see-more-frame parbase section"> <section class="see-more-frame " data-component-js-load-path="components/layout/see-more-frame"> <section class="see-more-content" id="" data-tablet-portrait="0" data-tablet-landscape="0" data-mobile-portrait="0" data-mobile-landscape="0" data-desktop="0"> <div class="flexible-column-frame parbase section"> <section id="" data-anchorable class="flexible-column-frame-component layout-component has-responsive-height supports-zero-heights padding-gutter light-monochrome " data-responsive-height="auto,auto,auto,auto,auto" data-responsive-min-height="auto,auto,auto,auto,auto" data-enable-min-height="false" data-responsive-contrast="light-monochrome,light-monochrome,light-monochrome,light-monochrome,light-monochrome" data-background-video-id="flexible-column-frame_402371527" data-component-js-load-path="components/layout/flexible-column-frame"> <div class="flexible-column-frame-foreground legacy-padding-enabled has-responsive-height component__padding--default" data-responsive-height="auto,auto,auto,auto,auto" data-responsive-min-height="auto,auto,auto,auto,auto" data-enable-min-height="false"> <div class="flexible-column-frame-heading content-margin"> </div> <div class="content-margin"> <div class="flexible-column-frame-columns"> <section class="flexible-column-frame-column grid-12-columns align-top stacking-order-1"> <div class="banner parbase section"> <section id="" data-anchorable class="banner-component has-responsive-height light-monochrome " data-responsive-height="auto,auto,auto,auto,auto" data-responsive-min-height="auto,auto,auto,auto,auto" data-enable-min-height="false" data-responsive-contrast="light-monochrome,light-monochrome,light-monochrome,light-monochrome,light-monochrome" data-background-video-id="banner_1731097832" data-component-js-load-path="components/content/banner"> <div class="banner-content content-margin component__padding--default"> <div class="banner-content-container banner-content-align-default manual-content-position from-1 to-24" id="banner-content-container-banner_1731097832"> <h4 class="banner-headline headline-42"> Promote account growth with inspirational insights </h4> <p class="banner-subheadline headline-34"> <br/> According to Gartner, providing high-quality service and ensuring customers realize full value from the solution they bought will double the likelihood of a renewal—but it does not measurably impact account growth. </p> </div> </div> </section> </div> </section> <section class="flexible-column-frame-column grid-12-columns align-top stacking-order-2"> <div class="embed parbase section"> <div> <div class="image-component content-margin"> <picture><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/sales-solutions/resources/images/body/products/cb-4-img-2a-dsk.png.original.png, https://content.linkedin.com/content/dam/me/business/en-us/sales-solutions/resources/images/body/products/cb-4-img-2a-dsk.png/jcr:content/renditions/cb-4-img-2a-dsk@2x.png 2x" media="only screen and (min-width: 1025px)"/><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/sales-solutions/resources/images/body/products/cb-4-img-2a-dsk.png.original.png, https://content.linkedin.com/content/dam/me/business/en-us/sales-solutions/resources/images/body/products/cb-4-img-2a-dsk.png/jcr:content/renditions/cb-4-img-2a-dsk@2x.png 2x" media="only screen and (min-width: 768px) and (orientation: landscape)"/><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/sales-solutions/resources/images/body/products/cb-4-img-2a-dsk.png.original.png, https://content.linkedin.com/content/dam/me/business/en-us/sales-solutions/resources/images/body/products/cb-4-img-2a-dsk.png/jcr:content/renditions/cb-4-img-2a-dsk@2x.png 2x" media="only screen and (min-width: 720px) and (orientation: portrait)"/><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/sales-solutions/resources/images/body/products/cb-4-img-2a-dsk.png.original.png, https://content.linkedin.com/content/dam/me/business/en-us/sales-solutions/resources/images/body/products/cb-4-img-2a-dsk.png/jcr:content/renditions/cb-4-img-2a-dsk@2x.png 2x" media="only screen and (max-width: 767px) and (orientation: landscape)"/><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/sales-solutions/resources/images/body/products/cb-4-img-2a-dsk.png.original.png, https://content.linkedin.com/content/dam/me/business/en-us/sales-solutions/resources/images/body/products/cb-4-img-2a-dsk.png/jcr:content/renditions/cb-4-img-2a-dsk@2x.png 2x" media="only screen and (max-width: 719px) and (orientation: portrait)"/><!--[if IE 9]></video><![endif]--><!--[if IE 9]></video><![endif]--><img class="image-content lazy-load" alt="Gartner finds that customer improvement increases the odds of preventing competitor consideration by 32&#x25;." data-image-path="https://content.linkedin.com/content/dam/me/business/en-us/sales-solutions/resources/images/body/products/cb-4-img-2a-dsk.png.original.png"/></picture> </div> </div> </div> </section> </div> </div> </div> </section> </div> <div class="banner parbase section"> <section id="" data-anchorable class="banner-component has-responsive-height light-monochrome " data-responsive-height="auto,auto,auto,auto,auto" data-responsive-min-height="auto,auto,auto,auto,auto" data-enable-min-height="false" data-responsive-contrast="light-monochrome,light-monochrome,light-monochrome,light-monochrome,light-monochrome" data-background-video-id="banner_1165450939" data-component-js-load-path="components/content/banner"> <div class="banner-content content-margin component__padding--default"> <div class="banner-content-container banner-content-align-default manual-content-position from-1 to-22" id="banner-content-container-banner_1165450939"> <p class="banner-subheadline headline-subheadline-26"> Unfortunately, most account managers try to move accounts from retention to growth by focusing on preventing loss. Instead, account managers should focus on activities most likely to increase growth. It’s what Gartner refers to as “customer improvement,” which gives customers an urgent reason to change what they’re doing.<br/> </p> </div> </div> </section> </div> <div class="flexible-column-frame parbase section"> <section id="" data-anchorable class="flexible-column-frame-component layout-component has-responsive-height supports-zero-heights padding-gutter light-monochrome " data-responsive-height="auto,auto,auto,auto,auto" data-responsive-min-height="auto,auto,auto,auto,auto" data-enable-min-height="false" data-responsive-contrast="light-monochrome,light-monochrome,light-monochrome,light-monochrome,light-monochrome" data-background-video-id="flexible-column-frame_560914202" data-component-js-load-path="components/layout/flexible-column-frame"> <div class="flexible-column-frame-foreground legacy-padding-enabled has-responsive-height component__padding--default" data-responsive-height="auto,auto,auto,auto,auto" data-responsive-min-height="auto,auto,auto,auto,auto" data-enable-min-height="false"> <div class="flexible-column-frame-heading content-margin"> </div> <div class="content-margin"> <div class="flexible-column-frame-columns"> <section class="flexible-column-frame-column grid-12-columns align-top stacking-order-1"> <div class="full-rich-text parbase section"> <section class="content-margin"> <div class="rich-text rich-text-mode-standard rich-text-align-center rich-text__padding--none rich-text__width--narrow"> <ul style=""> <li>Providing customers with a unique perspective on how they might operate (i.e., new ways to make money, save money, mitigate risk, etc.)</li> <li>Offering a vision forward for their business</li> <li>Explaining the potential ROI of taking action on an improvement opportunity</li> </ul> <p>Conversations that offer customers a new way to think about or improve their business tend to be more effective at driving both retention and growth. Better yet, they position you as a strategic advisor delivering measurable value. And that means the customer is less likely to think about starting a relationship with a new—unproven—competitor.</p> </div> </section> </div> </section> <section class="flexible-column-frame-column grid-12-columns align-top stacking-order-2"> <div class="embed parbase section"> <div> <div class="image-component"> <picture><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/sales-solutions/resources/images/body/products/cb-4-img-2b-dsk.png.original.png, https://content.linkedin.com/content/dam/me/business/en-us/sales-solutions/resources/images/body/products/cb-4-img-2b-dsk.png/jcr:content/renditions/cb-4-img-2b-dsk@2x.png 2x" media="only screen and (min-width: 1025px)"/><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/sales-solutions/resources/images/body/products/cb-4-img-2b-dsk.png.original.png, https://content.linkedin.com/content/dam/me/business/en-us/sales-solutions/resources/images/body/products/cb-4-img-2b-dsk.png/jcr:content/renditions/cb-4-img-2b-dsk@2x.png 2x" media="only screen and (min-width: 768px) and (orientation: landscape)"/><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/sales-solutions/resources/images/body/products/cb-4-img-2b-dsk.png.original.png, https://content.linkedin.com/content/dam/me/business/en-us/sales-solutions/resources/images/body/products/cb-4-img-2b-dsk.png/jcr:content/renditions/cb-4-img-2b-dsk@2x.png 2x" media="only screen and (min-width: 720px) and (orientation: portrait)"/><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/sales-solutions/resources/images/body/products/cb-4-img-2b-dsk.png.original.png, https://content.linkedin.com/content/dam/me/business/en-us/sales-solutions/resources/images/body/products/cb-4-img-2b-dsk.png/jcr:content/renditions/cb-4-img-2b-dsk@2x.png 2x" media="only screen and (max-width: 767px) and (orientation: landscape)"/><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/sales-solutions/resources/images/body/products/cb-4-img-2b-dsk.png.original.png, https://content.linkedin.com/content/dam/me/business/en-us/sales-solutions/resources/images/body/products/cb-4-img-2b-dsk.png/jcr:content/renditions/cb-4-img-2b-dsk@2x.png 2x" media="only screen and (max-width: 719px) and (orientation: portrait)"/><!--[if IE 9]></video><![endif]--><!--[if IE 9]></video><![endif]--><img class="image-content lazy-load" alt="Drive customer improvement and you can increase the likelihood of account growth by 45&#x25;. Gartner&#x3a; Position Sales Teams &#x2028;to Grow Accounts, Not Just &#x2028;Retain Them" data-image-path="https://content.linkedin.com/content/dam/me/business/en-us/sales-solutions/resources/images/body/products/cb-4-img-2b-dsk.png.original.png"/></picture> </div> </div> </div> </section> </div> </div> </div> </section> </div> <div class="spacer parbase section"> <div class="spacer-component spacing--4 background-color none "></div></div> </section> <span class="see-more-empty-line"></span> <button class="see-more-button js-expandable js-analytics-event" data-more-icon="chevron-down-icon" data-less-icon="chevron-up-icon" aria-expanded="false" data-less-text="See less" href="#" data-more-text="Promote account growth with inspirational insights"> <span class="js-expandable-text">See less</span> <li-icon type="chevron-up-icon" size="large" class="see-more-button-icon js-expandable-icon" a11y-text="" ""> </li-icon> </button> </section> </div> <div class="spacer parbase section"> <div class="spacer-component spacing--2 background-color none "></div></div> <div class="see-more-frame parbase section"> <section class="see-more-frame " data-component-js-load-path="components/layout/see-more-frame"> <section class="see-more-content" id="" data-tablet-portrait="0" data-tablet-landscape="0" data-mobile-portrait="0" data-mobile-landscape="0" data-desktop="0"> <div class="flexible-column-frame parbase section"> <section id="" data-anchorable class="flexible-column-frame-component layout-component has-responsive-height supports-zero-heights padding-gutter light-monochrome " data-responsive-height="auto,auto,auto,auto,auto" data-responsive-min-height="auto,auto,auto,auto,auto" data-enable-min-height="false" data-responsive-contrast="light-monochrome,light-monochrome,light-monochrome,light-monochrome,light-monochrome" data-background-video-id="flexible-column-frame_1861616215" data-component-js-load-path="components/layout/flexible-column-frame"> <div class="flexible-column-frame-foreground legacy-padding-enabled has-responsive-height component__padding--default" data-responsive-height="auto,auto,auto,auto,auto" data-responsive-min-height="auto,auto,auto,auto,auto" data-enable-min-height="false"> <div class="flexible-column-frame-heading content-margin"> </div> <div class="content-margin"> <div class="flexible-column-frame-columns"> <section class="flexible-column-frame-column grid-12-columns align-top stacking-order-1"> <div class="banner parbase section"> <section id="" data-anchorable class="banner-component has-responsive-height light-monochrome " data-responsive-height="auto,auto,auto,auto,auto" data-responsive-min-height="auto,auto,auto,auto,auto" data-enable-min-height="false" data-responsive-contrast="light-monochrome,light-monochrome,light-monochrome,light-monochrome,light-monochrome" data-background-video-id="banner_1482165242" data-component-js-load-path="components/content/banner"> <div class="banner-content content-margin component__padding--default"> <div class="banner-content-container banner-content-align-default manual-content-position from-1 to-24" id="banner-content-container-banner_1482165242"> <h4 class="banner-headline headline-42"> Share your knowledge </h4> <p class="banner-subheadline headline-34"> <br/> Sometimes you need to connect the dots for your customers. After all, they’re busy with their day-to-day and sometimes can’t see the forest for the trees. 
You can be the one who shines 
a light on new opportunities. </p> </div> </div> </section> </div> </section> <section class="flexible-column-frame-column grid-12-columns align-top stacking-order-2"> <div class="embed parbase section"> <div> <div class="image-component content-margin"> <picture><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/sales-solutions/resources/images/body/products/cb-4-img-1a-dsk.png.original.png, https://content.linkedin.com/content/dam/me/business/en-us/sales-solutions/resources/images/body/products/cb-4-img-1a-dsk.png/jcr:content/renditions/cb-4-img-1-dsk@2x.png 2x" media="only screen and (min-width: 1025px)"/><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/sales-solutions/resources/images/body/products/cb-4-img-1a-dsk.png.original.png, https://content.linkedin.com/content/dam/me/business/en-us/sales-solutions/resources/images/body/products/cb-4-img-1a-dsk.png/jcr:content/renditions/cb-4-img-1-dsk@2x.png 2x" media="only screen and (min-width: 768px) and (orientation: landscape)"/><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/sales-solutions/resources/images/body/products/cb-4-img-1a-dsk.png.original.png, https://content.linkedin.com/content/dam/me/business/en-us/sales-solutions/resources/images/body/products/cb-4-img-1a-dsk.png/jcr:content/renditions/cb-4-img-1-dsk@2x.png 2x" media="only screen and (min-width: 720px) and (orientation: portrait)"/><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/sales-solutions/resources/images/body/products/cb-4-img-1a-dsk.png.original.png, https://content.linkedin.com/content/dam/me/business/en-us/sales-solutions/resources/images/body/products/cb-4-img-1a-dsk.png/jcr:content/renditions/cb-4-img-1-dsk@2x.png 2x" media="only screen and (max-width: 767px) and (orientation: landscape)"/><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/sales-solutions/resources/images/body/products/cb-4-img-1a-dsk.png.original.png, https://content.linkedin.com/content/dam/me/business/en-us/sales-solutions/resources/images/body/products/cb-4-img-1a-dsk.png/jcr:content/renditions/cb-4-img-1-dsk@2x.png 2x" media="only screen and (max-width: 719px) and (orientation: portrait)"/><!--[if IE 9]></video><![endif]--><!--[if IE 9]></video><![endif]--><img class="image-content lazy-load" alt="Sellers who excel at providing perspective and insights during the sales process realize 23&#x25; higher win rates compared to those who fall short &#x2028;of expectations. CSO Insights 2018-2019 &#x2028;Sales Performance &#x2028;Study" data-image-path="https://content.linkedin.com/content/dam/me/business/en-us/sales-solutions/resources/images/body/products/cb-4-img-1a-dsk.png.original.png"/></picture> </div> </div> </div> </section> </div> </div> </div> </section> </div> <div class="banner parbase section"> <section id="" data-anchorable class="banner-component has-responsive-height light-monochrome " data-responsive-height="auto,auto,auto,auto,auto" data-responsive-min-height="auto,auto,auto,auto,auto" data-enable-min-height="false" data-responsive-contrast="light-monochrome,light-monochrome,light-monochrome,light-monochrome,light-monochrome" data-background-video-id="banner_1188442137" data-component-js-load-path="components/content/banner"> <div class="banner-content content-margin component__padding--default"> <div class="banner-content-container banner-content-align-default manual-content-position from-1 to-24" id="banner-content-container-banner_1188442137"> <p class="banner-subheadline headline-subheadline-26"> Share content that speaks to your account’s business and challenges, and add your unique insights to help your connections understand how they can take action. Don’t be afraid to encourage your customers to step beyond their comfort zones—those opportunities often yield the biggest payback. </p> </div> </div> </section> </div> <div class="banner parbase section"> <section id="" data-anchorable class="banner-component has-responsive-height light-monochrome " data-responsive-height="auto,auto,auto,auto,auto" data-responsive-min-height="auto,auto,auto,auto,auto" data-enable-min-height="false" data-responsive-contrast="light-monochrome,light-monochrome,light-monochrome,light-monochrome,light-monochrome" data-background-video-id="banner_1785631680" data-component-js-load-path="components/content/banner"> <div class="banner-content content-margin component__padding--default"> <div class="banner-content-container banner-content-align-default manual-content-position from-1 to-24" id="banner-content-container-banner_1785631680"> <p class="banner-subheadline subheadline-21"> You can streamline the delivery of information packages to your customers using LinkedIn Smart Links. An evolution of our PointDrive feature, Smart Links allows you to quickly and easily package and share content within your Sales Navigator workflow, track viewing behavior, and gain insights into who is engaging with your content. </p> </div> </div> </section> </div> <div class="spacer parbase section"> <div class="spacer-component spacing--4 background-color none "></div></div> </section> <span class="see-more-empty-line"></span> <button class="see-more-button js-expandable js-analytics-event" data-more-icon="chevron-down-icon" data-less-icon="chevron-up-icon" aria-expanded="false" data-less-text="See less" href="#" data-more-text="Share your knowledge"> <span class="js-expandable-text">See less</span> <li-icon type="chevron-up-icon" size="large" class="see-more-button-icon js-expandable-icon" a11y-text="" ""> </li-icon> </button> </section> </div> <div class="spacer parbase section"> <div class="spacer-component spacing--4 background-color none "></div></div> </section> </div> </div> </div> </section> </div> <div class="banner parbase section"> <section id="" data-anchorable class="banner-component has-responsive-height dark-monochrome has-background has-full-background " data-responsive-height="auto,auto,auto,auto,auto" data-responsive-min-height="auto,auto,auto,auto,auto" data-enable-min-height="false" data-responsive-contrast="dark-monochrome,dark-monochrome,dark-monochrome,dark-monochrome,dark-monochrome" data-background-video-id="banner_633958182" data-component-js-load-path="components/content/banner"> <div class="banner-background "> <picture><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/sales-solutions/resources/images/body/backgrounds/cb-divider-b24020.svg.original.svg" media="only screen and (min-width: 1025px)"/><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/sales-solutions/resources/images/body/backgrounds/cb-divider-b24020.svg.original.svg" media="only screen and (min-width: 768px) and (orientation: landscape)"/><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/sales-solutions/resources/images/body/backgrounds/cb-divider-b24020.svg.original.svg" media="only screen and (min-width: 720px) and (orientation: portrait)"/><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/sales-solutions/resources/images/body/backgrounds/cb-divider-b24020.svg.original.svg" media="only screen and (max-width: 767px) and (orientation: landscape)"/><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/sales-solutions/resources/images/body/backgrounds/cb-divider-b24020.svg.original.svg" media="only screen and (max-width: 719px) and (orientation: portrait)"/><!--[if IE 9]></video><![endif]--><!--[if IE 9]></video><![endif]--><img class="banner-background-image desktop-top-center tablet-landscape-top-center tablet-portrait-top-center mobile-landscape-top-center mobile-portrait-top-center needs-resize-desktop lazy-load" alt="" data-image-path="https://content.linkedin.com/content/dam/me/business/en-us/sales-solutions/resources/images/body/backgrounds/cb-divider-b24020.svg.original.svg"/></picture> </div> <div class="banner-content content-margin component__padding--default"> <div class="banner-content-container banner-content-align-center manual-content-position from-1 to-24" id="banner-content-container-banner_633958182"> <p class="banner-headline headline-34"> See what LinkedIn Sales Navigator can do for you </p> <p class="banner-subheadline subheadline-17"> *Free trial eligibility determined on log-in </p> <div class="banner-actions"> <a class=" banner-action banner-action-primary js-analytics-event" href="https://www.linkedin.com/premium/products/?intentType=FIND_LEADS&amp;selectedPlan=PRO&amp;trk=lss_web_sbd_mktg-b2c-form" title="Start your free trial&#x2a;" target="_blank" data-analytics-config="{&quot;category&quot;:&quot;External LinkedIn&quot;,&quot;action&quot;:&quot;click - Start your free trial*&quot;,&quot;label&quot;:&quot;https://www.linkedin.com/premium/products/?intentType=FIND_LEADS&amp;selectedPlan=PRO&amp;trk=lss_web_sbd_mktg-b2c-form - banner&quot;,&quot;componentId&quot;:&quot;actionable-content_1550769618&quot;}"> Start your free trial* </a> </div> </div> </div> </section> </div> <div class="banner parbase section"> <section id="" data-anchorable class="banner-component has-responsive-height light-monochrome " data-responsive-height="100px,75px,75px,25px,25px" data-responsive-min-height="auto,auto,auto,auto,auto" data-enable-min-height="false" data-responsive-contrast="light-monochrome,light-monochrome,light-monochrome,light-monochrome,light-monochrome" data-background-video-id="banner_400056503" data-component-js-load-path="components/content/banner"> <div class="banner-content content-margin component__padding--default"> <div class="banner-content-container banner-content-align-center manual-content-position from-1 to-24" id="banner-content-container-banner_400056503"> </div> </div> </section> </div> <div class="flexible-column-frame parbase section"> <section id="" data-anchorable class="flexible-column-frame-component layout-component has-responsive-height supports-zero-heights padding-gutter light-monochrome " data-responsive-height="auto,auto,auto,auto,auto" data-responsive-min-height="auto,auto,auto,auto,auto" data-enable-min-height="false" data-responsive-contrast="light-monochrome,light-monochrome,light-monochrome,light-monochrome,light-monochrome" data-background-video-id="flexible-column-frame_68986071" data-component-js-load-path="components/layout/flexible-column-frame"> <div class="flexible-column-frame-foreground legacy-padding-enabled has-responsive-height component__padding--default" data-responsive-height="auto,auto,auto,auto,auto" data-responsive-min-height="auto,auto,auto,auto,auto" data-enable-min-height="false"> <div class="flexible-column-frame-heading content-margin"> </div> <div class="content-margin"> <div class="flexible-column-frame-columns"> <section class="flexible-column-frame-column grid-12-columns align-top stacking-order-1"> <div class="banner parbase section"> <section id="" data-anchorable class="banner-component has-responsive-height light-monochrome " data-responsive-height="auto,auto,auto,auto,auto" data-responsive-min-height="auto,auto,auto,auto,auto" data-enable-min-height="false" data-responsive-contrast="light-monochrome,light-monochrome,light-monochrome,light-monochrome,light-monochrome" data-background-video-id="banner_697259654" data-component-js-load-path="components/content/banner"> <div class="banner-content content-margin component__padding--default"> <div class="banner-content-container banner-content-align-default manual-content-position from-1 to-24" id="banner-content-container-banner_697259654"> <h2 class="banner-headline headline-42"> Conclusion: Drive Customer Lifetime Value </h2> </div> </div> </section> </div> <div class="banner parbase section"> <section id="" data-anchorable class="banner-component has-responsive-height light-monochrome " data-responsive-height="auto,auto,auto,auto,auto" data-responsive-min-height="auto,auto,auto,auto,auto" data-enable-min-height="false" data-responsive-contrast="light-monochrome,light-monochrome,light-monochrome,light-monochrome,light-monochrome" data-background-video-id="banner_1844395816" data-component-js-load-path="components/content/banner"> <div class="banner-content content-margin component__padding--default"> <div class="banner-content-container banner-content-align-default manual-content-position from-1 to-20" id="banner-content-container-banner_1844395816"> <p class="banner-headline headline-subheadline-26"> As an Account Manager, your ultimate goal is to grow with your customer. </p> <p class="banner-subheadline subheadline-21"> <br/> To that end, your key metric is the customer lifetime value, not top-line revenues. Fortunately you can proactively build and cultivate relationships to drive account growth and retention. By following the best practices in this Pocket Guide—and calling upon purpose-built technology—you can do so efficiently and effectively. </p> </div> </div> </section> </div> </section> <section class="flexible-column-frame-column grid-12-columns align-top stacking-order-2"> <div class="embed parbase section"> <div> <div class="image-component content-margin"> <picture><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/sales-solutions/resources/images/body/products/cb-sa-4-holder.gif.original.gif" media="only screen and (min-width: 1025px)"/><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/sales-solutions/resources/images/body/products/cb-sa-4-holder.gif.original.gif" media="only screen and (min-width: 768px) and (orientation: landscape)"/><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/sales-solutions/resources/images/body/products/cb-sa-4-holder.gif.original.gif" media="only screen and (min-width: 720px) and (orientation: portrait)"/><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/sales-solutions/resources/images/body/products/cb-sa-4-holder.gif.original.gif" media="only screen and (max-width: 767px) and (orientation: landscape)"/><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/sales-solutions/resources/images/body/products/cb-sa-4-holder.gif.original.gif" media="only screen and (max-width: 719px) and (orientation: portrait)"/><!--[if IE 9]></video><![endif]--><!--[if IE 9]></video><![endif]--><img class="image-content lazy-load" alt="illustration of a lady in a wheelchair with a man sitting at a workstation." data-image-path="https://content.linkedin.com/content/dam/me/business/en-us/sales-solutions/resources/images/body/products/cb-sa-4-holder.gif.original.gif"/></picture> </div> </div> </div> </section> </div> </div> </div> </section> </div> </section> </section> <footer class='page-footer js-page-footer'> <div class="page-footer-foreground"> <div class="page-footer-links"> <nav class="footer-navigation" aria-label="Footer links navigation"> <ul class="footer-navigation-items"> <li class="footer-navigation-item"> <a class="footer-navigation-link js-analytics-event" href="/" title="View more business solutions" target="_blank" data-analytics-config="{&quot;category&quot;:&quot;Internal&quot;,&quot;action&quot;:&quot;click - 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