Customer Segmentation Tools for Marketing Campaigns

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Standard email marketing segmentation features are included in every Mailchimp plan. However, if you upgrade to the Mailchimp Premium plan, you can create more conditions and access advanced customer segmentation tools.<\/p>","@type":"Answer"}},{"name":"How to create segments in Mailchimp","@type":"Question","acceptedAnswer":{"text":"<p>To create a simple segment in Mailchimp, click on Audience, select Segments, choose your audience, and click Create Segment. From there, adjust the drop-down menu to Date Added - is after - the last campaign was sent. Make sure to preview your segment before giving it a name and saving it.<\/p>","@type":"Answer"}},{"name":"How to segment a list in Mailchimp","@type":"Question","acceptedAnswer":{"text":"<p>Once you begin the process of creating a segment in Mailchimp, you\u2019ll be able to choose which audience you\u2019d like to segment. While we recommend maintaining only a single audience, you can choose your preferred audience to segment if you have multiple.<\/p>","@type":"Answer"}},{"name":"How to send emails to a segment in Mailchimp","@type":"Question","acceptedAnswer":{"text":"<p>Email marketing segmentation can be a great way to send tailored messages to a targeted group of customers. If you want to send emails to a particular segment, first navigate to the Segments page. There, you\u2019ll be able to choose from your existing segments. Click the drop-down menu next to your desired segment to choose which type of email campaign you\u2019d like to send. After you\u2019ve completed these steps, you\u2019ll continue to the campaign builder, where you can customize your email campaign in even more detail.<\/p>","@type":"Answer"}},{"name":"What is behavioral segmentation in marketing?","@type":"Question","acceptedAnswer":{"text":"<p>In marketing, behavioral segmentation describes the process of dividing customers into groups based on their behavior patterns and actions taken. Using segmentation marketing software, marketers can quickly and easily segment their audience to gain valuable insights and improve future marketing campaigns.<\/p>","@type":"Answer"}},{"name":"What is segmentation in email marketing?","@type":"Question","acceptedAnswer":{"text":"<p>Segmentation in email marketing is when a company divides the subscribers on their email list into smaller groups based on factors such as actions taken, behavior patterns, interests, age, location, and more. With email marketing segmentation tools like Mailchimp, marketers can easily manage and segment their audience based on a variety of crucial factors. This enables you to develop more sophisticated and personalized email marketing campaigns that connect with your audience.<\/p>","@type":"Answer"}},{"name":"Why does segmentation matter in email marketing?","@type":"Question","acceptedAnswer":{"text":"<p>By leveraging customer segmentation tools, marketers can create better email marketing campaigns that more effectively appeal to shoppers. After all, everyone is different, so sending generic marketing emails that try to appeal to every single subscriber on your email list is rarely going to be an effective strategy. Segmenting your audience makes it easier to create personalized emails and improve conversions.<\/p><p>Additionally, segmentation tools can help companies market to shoppers who are in different stages of the sales cycle. Through email marketing segmentation, you can easily send welcome emails to new subscribers, abandoned cart emails to hesitant shoppers, and follow-up emails to recent customers.<\/p>","@type":"Answer"}}]} </script> <link rel="preconnect" href="https://eep.io"> <link rel="preconnect" href="https://cdn.cookielaw.org"> <link rel="preload" as="style" href="/release/plums/cxp/css/common.a1ec8ca2.1.css"> <link rel="preload" as="style" href="/release/plums/cxp/css/critical.62b7d8f0.1.css"> <link rel="preload" as="style" href="/release/plums/cxp/css/below-fold.1b7566ca.1.css"> <link rel="preload" as="font" type="font/woff2" href="/release/plums/fca53b132336bf384c9d.woff2" crossorigin> <link rel="preload" as="font" type="font/woff2" href="/release/plums/b67b0f29e5a519d40e5a.woff2" crossorigin> <link rel="preload" as="font" type="font/woff2" href="/release/plums/9648cf8797ae770fe715.woff2" crossorigin> <link rel="preload" as="font" type="font/woff2" href="/release/plums/c71b502aeb5eb3fd81b7.woff2" crossorigin> <link rel="preload" as="font" type="font/woff2" href="/release/plums/fa533e8fc74bee695bdf.woff2" crossorigin> <link rel="stylesheet" type="text/css" href="/release/plums/cxp/css/common.a1ec8ca2.1.css"> <link rel="stylesheet" type="text/css" href="/release/plums/cxp/css/critical.62b7d8f0.1.css"> <link rel="stylesheet" type="text/css" media="all" href="/release/plums/cxp/css/presenters/modules/p23_stacking_highlight-less.06ab0343.1.css"> <link rel="stylesheet" type="text/css" media="all" href="/release/plums/cxp/css/presenters/modules/p23_flexible_highlight-less.f421beb2.1.css"> <link rel="stylesheet" type="text/css" media="all" href="/release/plums/cxp/css/page_specific/p23-less.5390903b.1.css"> <script type="text/javascript"> window.bugsnagQueue = { notify: [], breadcrumbs: [], }; 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6.74659 5.28311 6.38559 5.54818C6.36754 5.56146 6.3459 5.53703 6.36034 5.52004V5.52056Z" fill="#241C15"></path> </svg> </a> </li> </ul> </li> <noscript> <li class="fixed-item"> <a href="https://login.mailchimp.com/?locale=en" class="iaNav__cta iaNav__login" data-event-handler="manual" onclick="window.tr.pushEvent("e_click", { "category":"iaGlobalNav", "action":"click", "label":"button:login" }, this)" oncontextmenu="window.tr.pushEvent("e_click", { "category":"iaGlobalNav", "action":"context click", "label":"button:login" }, this)">Log In</a> </li> <li> <a href="https://login.mailchimp.com/?locale=en" class="ctaSecondary">Log In</a> </li> <li> <a href="/pricing/marketing/" class="ctaPrimary" data-event-handler="manual" onclick="window.tr.pushEvent("e_click", { "category":"iaGlobalNav", "action":"click", "label":"button:signup" }, this)" oncontextmenu="window.tr.pushEvent("e_click", { "category":"iaGlobalNav", "action":"context click", "label":"button:signup" }, this)"> Start Free Trial </a> </li> </noscript> </ul> </div> </section> <div class="iaNav__overlay side" data-behavior="iaNav:closeMenu"></div> </nav> <div class="iaNav__overlay top" data-behavior="iaNav:closeMenu"></div> </header> <main id="content" data-swiftype-index="true" tabindex="-1"> <section id="5P17zeZGUsxwGmLinAZn1O" class="p23hero module module--noPadding fs-unmask" data-module-id="p23Hero" data-entry-id="5P17zeZGUsxwGmLinAZn1O" data-behavior="p23Hero "> <div class="p23hero__content flex flex--columns-2 mainContent__media_inline module--content"> <div class="p23hero__copyContainer"> <div class="p23hero__copyHolder mainContainer__media_inline"> <p class="p23hero__eyebrow copy-eyebrow margin--bottom-2"> Segmentation Tools </p> <h1 class="h1">Reach the right audience, reach your revenue goals</h1> <div class="p23hero__copy copy-large margin--top-3"> <p>Our segmentation tools make it easy to target people based on their behavior and interests, so you can keep your emails relevant and your customers ready to buy.</p> </div> <div class="flex flex--middle margin--top-5"> <div class="margin--right-3"> <a class="ctaPrimary" href="/pricing/marketing/" aria-label="Start Free Trial"> Start Free Trial </a> </div> </div> </div> </div> <div class="p23hero__mediaContainer__media_inline"> <p class="screen-reader-only"> Predictive segmentation identifies customers who are most likely to purchase again to improve targeted emails and ads.</p><div class="lottie-animation" style="--lottie-width:1270; --lottie-height:714;" aria-hidden="false" data-behavior="lottie-animation" data-autoplay="1"> <div class="lottie-animation-placeholder"></div> <lottie-player mode="normal" speed="1" src="https://eep.io/assets/yzco4xsimv0y/548rQvcfNIturKrAoziUPe/9328711aedd902254f9857e219ab76d0/Comped_Demos_PS.json" loop controls> </lottie-player> <img style="display:none" data-src="https://eep.io/images/yzco4xsimv0y/3c4ZFEx9Y1lYcaHHFKuQdJ/8b22ae4df5c450069e2b914470ae2b35/WebOverhaul_Segmentation_Hero_StaticFallback.png"> </div> </div> </div> </section> <section class="p23FlexibleHighlight module backgroundPeppercorn fs-unmask" id="4yXBhvnHE1DWzqRP9xlwty" data-behavior="hero--inverted" data-module-id="p23FlexibleHighlight" data-entry-id="4yXBhvnHE1DWzqRP9xlwty"> <div class="module--content align--center"> <div class="column column1"> <p class="screen-reader-only"> Mobile device open to an Instagram ad targeting repeat customers.</p><div class="lottie-animation" style="--lottie-width:2500; --lottie-height:2216;" aria-hidden="false" data-behavior="lottie-animation" data-autoplay="1"> <div class="lottie-animation-placeholder"></div> <lottie-player mode="normal" speed="1" src="https://eep.io/images/yzco4xsimv0y/2rIIdgSETYJ3kErqsbwD1n/1cbd85a4f48dad457791b11edd0cda25/P23_Segmentation_-_Claim_Module.png" loop controls> </lottie-player> <img style="display:none" data-src="https://eep.io/images/yzco4xsimv0y/2aRCk8tJxSX0JoNx5XUs6U/319e5a4d671091b953748368d993adac/P23_Segmentation_-_Claim_Module.png"> </div> </div> <div class="column column2"> <h3 class="h3">See up to 88% more revenue by targeting your most valuable customers with predicted segments. We’ll tell you which customers are more likely to purchase again and spend more over time.</h3> </div> </div> </section> <section class="actionablePlanRecommendations-wrapper fs-unmask"> <div class="actionablePlanRecommendations" id="40segz0Fahqp2Nx4CYOjON" data-module-id="actionablePlanRecommendations" data-behavior="APM/PlanCards" data-entry-id="40segz0Fahqp2Nx4CYOjON"> <div class="actionablePlanRecommendations__heading"> Start your free trial today </div> <div class="actionablePlanRecommendations__contactsCurrencyWrapper actionablePlanRecommendations__contactsCurrencyWrapper--desktop"> <div class="actionablePlanRecommendations__contactDropdown"> <form class="flex flex--middle contactsSelect" autocomplete="off" data-component-id="pricingContactsDropdown" data-entry-id="01dZA2GZxINOiBKqJWYB8a" data-context-text="How many contacts do you have?" data-plan-id="all_plans" method="POST" novalidate="novalidate"> <label for="all_plans_contacts_select_621206439"> <span class="contactsSelect__mobileCopy copy-info margin--bottom-c3">How many contacts?</span> <span class="contactsSelect__desktopCopy">How many contacts do you have?</span> </label> <div class="formSelect"> <select data-behavior="contactsSelect" data-plan-id="all_plans" id="all_plans_contacts_select_621206439" name="Number of Contacts" autocomplete="off" data-onclickmeta="{"category":"all_plans_pricing_detail_page","action":"contacts_change_click"}"> <option value="0" data-contacts-amount="500"> 500 </option><option value="1" data-contacts-amount="1500"> 1,500 </option><option value="2" data-contacts-amount="2500"> 2,500 </option><option value="3" data-contacts-amount="5000"> 5,000 </option><option value="4" data-contacts-amount="10000"> 10,000 </option><option value="5" data-contacts-amount="15000"> 15,000 </option><option value="6" data-contacts-amount="20000"> 20,000 </option><option value="7" data-contacts-amount="25000"> 25,000 </option><option value="8" data-contacts-amount="30000"> 30,000 </option><option value="9" data-contacts-amount="40000"> 40,000 </option><option value="10" data-contacts-amount="50000"> 50,000 </option><option value="11" data-contacts-amount="75000"> 75,000 </option><option value="12" data-contacts-amount="100000"> 100,000 </option><option value="13" data-contacts-amount="130000"> 130,000 </option><option value="14" data-contacts-amount="150000"> 150,000 </option><option value="15" data-contacts-amount="200000"> 200,000 </option><option value="16" data-contacts-amount="250000"> 250,000+ </option> </select> </div> <script type="application/json" id="contactsSelect:contactsMinMax"> {"contacts":500} </script> </form> </div> <div class="salesBanner hidden" data-behavior="Pricing/SalesBanner"> <p>Free Trial of Premium for 1 Month and plans for large contact lists available. Talk to our Sales team at <a href="tel:18003304838">+1 (800) 330-4838</a> or <a href="https://mailchimp.com/sales/">contact us</a>.</p> </div> </div> <div class="actionablePlanRecommendations__currency actionablePlanRecommendations__currency--desktop"> <div class="currencySelect flex flex--right flex--middle padding-right--lv2" data-behavior="pricing:currencySelect"> <div class="formSelect formSelect--small margin--right-2" data-behavior="currencySelect__formSelect"> <select aria-label="Currency" data-behavior="pricing-selectCurrency" data-onclickmeta="{"category":"pricing_page","action":"currency_change_click"}"> <option value="AUD"> $ AUD </option><option value="BRL"> R$ BRL </option><option value="CAD"> $ CAD </option><option value="CHF"> CHF CHF </option><option value="DKK"> DKK kr </option><option value="EUR"> € EUR </option><option value="GBP"> £ GBP </option><option value="HKD"> $ HKD </option><option value="INR"> ₹ INR </option><option value="JPY"> ¥ JPY </option><option value="MXN"> $ MXN </option><option value="NZD"> $ NZD </option><option value="SEK"> SEK kr </option><option value="SGD" selected="selected"> $ SGD </option><option value="USD"> $ USD </option><option value="ZAR"> R ZAR </option> </select> </div> </div> </div> <div class="actionablePlanRecommendations__contactsCurrencyWrapper actionablePlanRecommendations__contactsCurrencyWrapper--mobile"> <div class="actionablePlanRecommendations__currency"> <div class="currencySelect flex flex--right flex--middle padding-right--lv2" data-behavior="pricing:currencySelect"> <div class="formSelect formSelect--small margin--right-2" data-behavior="currencySelect__formSelect"> <select aria-label="Currency" data-behavior="pricing-selectCurrency" data-onclickmeta="{"category":"pricing_page","action":"currency_change_click"}"> <option value="AUD"> $ AUD </option><option value="BRL"> R$ BRL </option><option value="CAD"> $ CAD </option><option value="CHF"> CHF CHF </option><option value="DKK"> DKK kr </option><option value="EUR"> € EUR </option><option value="GBP"> £ GBP </option><option value="HKD"> $ HKD </option><option value="INR"> ₹ INR </option><option value="JPY"> ¥ JPY </option><option value="MXN"> $ MXN </option><option value="NZD"> $ NZD </option><option value="SEK"> SEK kr </option><option value="SGD" selected="selected"> $ SGD </option><option value="USD"> $ USD </option><option value="ZAR"> R ZAR </option> </select> </div> </div> </div> <div class="actionablePlanRecommendations__contactDropdown"> <form class="flex flex--middle contactsSelect" autocomplete="off" data-component-id="pricingContactsDropdown" data-entry-id="01dZA2GZxINOiBKqJWYB8a" data-context-text="How many contacts do you have?" data-plan-id="all_plans" method="POST" novalidate="novalidate"> <label for="all_plans_contacts_select_1765646632"> <span class="contactsSelect__mobileCopy copy-info margin--bottom-c3">How many contacts?</span> <span class="contactsSelect__desktopCopy">How many contacts do you have?</span> </label> <div class="formSelect"> <select data-behavior="contactsSelect" data-plan-id="all_plans" id="all_plans_contacts_select_1765646632" name="Number of Contacts" autocomplete="off" data-onclickmeta="{"category":"all_plans_pricing_detail_page","action":"contacts_change_click"}"> <option value="0" data-contacts-amount="500"> 500 </option><option value="1" data-contacts-amount="1500"> 1,500 </option><option value="2" data-contacts-amount="2500"> 2,500 </option><option value="3" data-contacts-amount="5000"> 5,000 </option><option value="4" data-contacts-amount="10000"> 10,000 </option><option value="5" data-contacts-amount="15000"> 15,000 </option><option value="6" data-contacts-amount="20000"> 20,000 </option><option value="7" data-contacts-amount="25000"> 25,000 </option><option value="8" data-contacts-amount="30000"> 30,000 </option><option value="9" data-contacts-amount="40000"> 40,000 </option><option value="10" data-contacts-amount="50000"> 50,000 </option><option value="11" data-contacts-amount="75000"> 75,000 </option><option value="12" data-contacts-amount="100000"> 100,000 </option><option value="13" data-contacts-amount="130000"> 130,000 </option><option value="14" data-contacts-amount="150000"> 150,000 </option><option value="15" data-contacts-amount="200000"> 200,000 </option><option value="16" data-contacts-amount="250000"> 250,000+ </option> </select> </div> <script type="application/json" id="contactsSelect:contactsMinMax"> {"contacts":500} </script> </form> </div> <div class="salesBanner hidden" data-behavior="Pricing/SalesBanner"> <p>Free Trial of Premium for 1 Month and plans for large contact lists available. Talk to our Sales team at <a href="tel:18003304838">+1 (800) 330-4838</a> or <a href="https://mailchimp.com/sales/">contact us</a>.</p> </div> </div> <div class="actionablePlanRecommendations__plansWrapper" data-behavior="APM/CardWrapper" data-equalizer>  <div data-plan="premium" data-entry-id="O6jB3d1nkZSUtFovyeQx0" data-behavior="planCard" data-component-id="pricingPlan" data-context-text="Premium" class="actionablePlanRecommendations__plan " data-component="Pricing/HighValueOverlay"> <div class="recommendedBanner" data-behavior="Pricing/RecommendedBanner" data-plan="premium" data-context-id="marketing"> <div class="value-banner is-visible"> <p class="copy-eyebrow recommendedBanner__label--mobile"><span data-react-component="Tooltip" class="tooltip" data-tooltip-key="best_value.best_value_experiment_terms"> Best value <script type="application/json" data-tooltip-data> {"originalTextAriaLabel":"tooltip","closeLabel":"Close Tooltip","mobileCloseLabel":"Close","maxOfLabel":"a maximum of","type":"tooltip","id":"3SjUJP480mW9ooBtF8Jval","placement":"auto","header":"Best Value","copy":"<p>Based on comparison of number of features in paid plans as of 9\/25\/2023 for a customer with 2,500 contacts. Add-ons not included.<\/p>\n","dynamicBehavior":null,"originalText":"Best value"} </script> </span> </p> <p class="copy-eyebrow recommendedBanner__label--desktop"><span data-react-component="Tooltip" class="tooltip" data-tooltip-key="best_value.best_value_experiment_terms"> Best value <script type="application/json" data-tooltip-data> {"originalTextAriaLabel":"tooltip","closeLabel":"Close Tooltip","mobileCloseLabel":"Close","maxOfLabel":"a maximum of","type":"tooltip","id":"3SjUJP480mW9ooBtF8Jval","placement":"auto","header":"Best Value","copy":"<p>Based on comparison of number of features in paid plans as of 9\/25\/2023 for a customer with 2,500 contacts. Add-ons not included.<\/p>\n","dynamicBehavior":null,"originalText":"Best value"} </script> </span> </p> </div> <div class="recommended-banner "> <p class="copy-eyebrow recommendedBanner__label--mobile">Recommended</p> <p class="copy-eyebrow recommendedBanner__label--desktop">Mailchimp Recommends</p> </div> </div> <div> <div class="align--center copy-info pricingPlans__recommended "> Mailchimp Recommends </div> <h2 class="actionablePlanRecommendations__plan__heading" data-equalize-height="planCard__heading"> Premium </h2> <p class="copy-info actionablePlanRecommendations__plan__copy" data-equalize-height="planCard__planCopy"> Scale fast with dedicated onboarding, unlimited contacts, and priority support; built for teams. </p> <div class="actionablePlanRecommendations__plan__pricing" data-equalize-height="planCard__priceWrapper"> <div class="pricingPlans__priceWrapper__disabledOverlay mobile" data-behavior="pricingPlans:disabledOverlay" data-plan="premium"> <p class="copy margin--bottom-c1"> <span class="mobile"> Talk to Sales </span> <span class="desktop"> You've selected more contacts than this plan allows </span> </p> </div> <p class="copy-info" data-behavior="planCard__startsAt"> Starts at</p>  <div class="formattedPrice flex flex--left loading" data-behavior="formattedPrice" data-component="PlanCard/BasePrice" data-module-id="formattedPrice" data-entry-id="O6jB3d1nkZSUtFovyeQx0:formattedPrice" data-plan="premium"> <div class="formattedPrice__price--symbol--left" data-behavior="formattedPrice__symbol"> </div> <div class="formattedPrice__price--integer" data-behavior="formattedPrice__integer"> </div> <div class="formattedPrice__price--fraction" data-behavior="formattedPrice__fraction" data-value="00"></div> <div class="formattedPrice__price--symbol--right" data-behavior="formattedPrice__symbol--right"> </div> </div> <div class="copy"> /month* </div> <p class="screen-reader-only" data-behavior="formattedPrice__a11y" data-before-text="Starts at" data-after-text="per month for {contacts} contacts"> Starts at $420 per month for {contacts} contacts</p> </div> <div class="premiumMaxTier" data-behavior="maxTierContactSales"> <div class="premiumMaxTier__innerWrapper"> <span aria-hidden="true" class="premiumMaxTier__innerWrapper__copy">Talk to Sales at</span> <div class="premiumMaxTier__innerWrapper__phoneNumber"> <a href="tel:18003304838" aria-label="Talk to Sales at +1 (800) 330-4838" data-event-handler="manual" onclick="window.tr.pushEvent("e_click", { "category":"pricing table", "action":"click", "label":"button:sales number" }, this)" oncontextmenu="window.tr.pushEvent("e_click", { "category":"pricing table", "action":"context click", "label":"button:sales number" }, this)"> +1 (800) 330-4838 </a> </div> <a href="https://mailchimp.com/sales/" class="ctaPrimary ctaPrimary--small ctaPrimary--fullWidth premiumMaxTier__innerWrapper__cta" data-event-handler="manual" onclick="window.tr.pushEvent("e_click", { "category":"pricing table", "action":"click", "label":"button:sales page" }, this)" oncontextmenu="window.tr.pushEvent("e_click", { "category":"pricing table", "action":"context click", "label":"button:sales page" }, this)"> Contact Sales </a> </div> </div> </div> <ul class="actionablePlanRecommendations__featuresRow__List"> <li class="flex flex--middle pricingPlans__featuresRow__list__item " data-equalize-height="planCard__featureItem0"> <span data-react-component="Tooltip" class="tooltip" data-tooltip-key="P23premium.Phone_Support"> Phone & Priority Support <script type="application/json" data-tooltip-data> {"originalTextAriaLabel":"tooltip","closeLabel":"Close Tooltip","mobileCloseLabel":"Close","maxOfLabel":"a maximum of","type":"tooltip","id":"3tEgrwNkxhDDKJKUGNpcUJ","placement":"right","header":"Phone & Priority Support","copy":"<p>Priority email and chat support 24\/7. Phone support available during business hours.<\/p>\n","dynamicBehavior":null,"originalText":"Phone & Priority Support"} </script> </span> </li> <li class="flex flex--middle pricingPlans__featuresRow__list__item " data-equalize-height="planCard__featureItem1"> <span data-react-component="Tooltip" class="tooltip" data-tooltip-key="P23premium.CustomCodedandPrebuiltEmail_Templates"> Custom-coded and Pre-built Email Templates <script type="application/json" data-tooltip-data> {"originalTextAriaLabel":"tooltip","closeLabel":"Close Tooltip","mobileCloseLabel":"Close","maxOfLabel":"a maximum of","type":"tooltip","id":"6kh1II1XsaegqZzElfcvrM","placement":"right","header":"Custom-Coded and Pre-built Email Templates","copy":"<p><strong>Custom-Coded Templates<\/strong><br>\nTake control of your email design by using your own custom-coded HTML templates.<br><\/p>\n<p><br><strong>Pre-Built Email Templates<\/strong><br>\nSell more with 100+ customizable email templates personalized to your industry and brand. Free plan access limited to certain pre-built templates. Paid plans have access to all pre-built templates.<\/p>\n","dynamicBehavior":null,"originalText":"Custom-coded and Pre-built Email Templates"} </script> </span> </li> <li class="flex flex--middle pricingPlans__featuresRow__list__item " data-equalize-height="planCard__featureItem2"> <span data-react-component="Tooltip" class="tooltip" data-tooltip-key="P23premium.Multivariate_ABTesting"> Multivariate and A/B Testing <script type="application/json" data-tooltip-data> {"originalTextAriaLabel":"tooltip","closeLabel":"Close Tooltip","mobileCloseLabel":"Close","maxOfLabel":"a maximum of","type":"tooltip","id":"uHsbeVvTFwmKNtFy1cnAP","placement":"right","header":"Multivariate & A\/B Testing","copy":"<p><strong>Multivariate Testing<\/strong><br>\nTest up to eight campaign variations to see what changes make the biggest impact on engagement and conversion.<\/p>\n<p><br><strong>A\/B Testing<\/strong><br>\nTest different subject lines, design, content, and send-times so you can learn what works best for your audience.<\/p>\n","dynamicBehavior":null,"originalText":"Multivariate and A\/B Testing"} </script> </span> </li> <li class="flex flex--middle pricingPlans__featuresRow__list__item " data-equalize-height="planCard__featureItem3"> <span data-react-component="Tooltip" class="tooltip" data-tooltip-key="APMstandard.EnhancedAutomated_CustomerJourneys"> Enhanced Automated Customer Journeys <script type="application/json" data-tooltip-data> {"originalTextAriaLabel":"tooltip","closeLabel":"Close Tooltip","mobileCloseLabel":"Close","maxOfLabel":"a maximum of","type":"tooltip","id":"7ACKTmRAm7nIffdtjrG33N","placement":"right","header":"Enhanced Automated Customer Journeys","copy":"<p>Create and automate personalized journeys for any customer scenario with full functionality of our Customer Journey Builder.<\/p>\n","dynamicBehavior":null,"originalText":"Enhanced Automated Customer Journeys"} </script> </span> </li> <li class="flex flex--middle pricingPlans__featuresRow__list__item " data-equalize-height="planCard__featureItem4"> <span data-react-component="Tooltip" class="tooltip" data-tooltip-key="P23premium.Dedicated_Onboarding"> Dedicated Personalized Onboarding <script type="application/json" data-tooltip-data> {"originalTextAriaLabel":"tooltip","closeLabel":"Close Tooltip","mobileCloseLabel":"Close","maxOfLabel":"a maximum of","type":"tooltip","id":"7rYDMYytxpmsmgGVzFkigY","placement":"right","header":"Dedicated Personalized Onboarding","copy":"<p>Partner with a dedicated onboarding specialist with up to 4 weekly consultations to help develop a personalized action plan, provide in-depth product walkthroughs, and be your point of contact for anything you need. <\/p>\n<p>Note: this service is currently available in English, Spanish, and Portuguese only.<\/p>\n","dynamicBehavior":null,"originalText":"Dedicated Personalized Onboarding"} </script> </span> </li> <li class="flex flex--middle pricingPlans__featuresRow__list__item " data-equalize-height="planCard__featureItem5"> <span data-react-component="Tooltip" class="tooltip" data-tooltip-key="P23premium.Predictive_Segmentation"> Predictive Segmentation <script type="application/json" data-tooltip-data> {"originalTextAriaLabel":"tooltip","closeLabel":"Close Tooltip","mobileCloseLabel":"Close","maxOfLabel":"a maximum of","type":"tooltip","id":"7sKxlgTVbddQ3XucXy9ZXR","placement":"right","header":"Predictive Segmentation","copy":"<p>Target the right customers to win more repeat-business with our predictive analytics tools that can estimate future the buying behavior of your customers.<\/p>\n","dynamicBehavior":null,"originalText":"Predictive Segmentation"} </script> </span> </li> <li class="flex flex--middle pricingPlans__featuresRow__list__item " data-equalize-height="planCard__featureItem6"> <span data-react-component="Tooltip" class="tooltip" data-tooltip-key="cm_launch.campaign_manager"> Campaign Manager <script type="application/json" data-tooltip-data> {"originalTextAriaLabel":"tooltip","closeLabel":"Close Tooltip","mobileCloseLabel":"Close","maxOfLabel":"a maximum of","type":"tooltip","id":"xzpoluUCAOmLEcGx5AyUo","placement":"right","header":"Campaign Manager","copy":"<p>Streamline your marketing planning and consolidate multichannel touchpoints into a single campaign view.<\/p>\n","dynamicBehavior":null,"originalText":"Campaign Manager"} </script> </span> </li> </ul> <div class="ctaBuyNowWrapper" data-equalize-height="actionablePlanRecommendations__plan">  <div class="margin--bottom-c3 margin--top-c3" data-analytics-tag="add-or-buy-cta"> <a class="ctaBuyNow ctaPrimary ctaPrimary--small ctaPrimary--fullWidth" href="https://login.mailchimp.com/signup/?plan=premium_monthly_plan_v0&locale=en" data-plan="premium" data-component="PlanCard/CTA" data-disabled-copy="Contact limit exceeded" data-disabled-copy-mobile="Limit" data-behavior="ctaBuyNow"> <span class="ctaBuyNow__desktop">Buy Now</span> <span class="ctaBuyNow__mobile">Buy Now</span> </a> </div> </div> </div>  <div data-plan="standard" data-entry-id="7aviketMza1Xnjhy4CE2yS" data-behavior="planCard" data-component-id="pricingPlan" data-context-text="Standard" class="actionablePlanRecommendations__plan standOut"> <div class="recommendedBanner is-visible " data-behavior="Pricing/RecommendedBanner" data-plan="standard" data-context-id="marketing"> <div class="value-banner is-visible"> <p class="copy-eyebrow recommendedBanner__label--mobile"><span data-react-component="Tooltip" class="tooltip" data-tooltip-key="best_value.best_value_experiment_terms"> Best value <script type="application/json" data-tooltip-data> {"originalTextAriaLabel":"tooltip","closeLabel":"Close Tooltip","mobileCloseLabel":"Close","maxOfLabel":"a maximum of","type":"tooltip","id":"3SjUJP480mW9ooBtF8Jval","placement":"auto","header":"Best Value","copy":"<p>Based on comparison of number of features in paid plans as of 9\/25\/2023 for a customer with 2,500 contacts. Add-ons not included.<\/p>\n","dynamicBehavior":null,"originalText":"Best value"} </script> </span> </p> <p class="copy-eyebrow recommendedBanner__label--desktop"><span data-react-component="Tooltip" class="tooltip" data-tooltip-key="best_value.best_value_experiment_terms"> Best value <script type="application/json" data-tooltip-data> {"originalTextAriaLabel":"tooltip","closeLabel":"Close Tooltip","mobileCloseLabel":"Close","maxOfLabel":"a maximum of","type":"tooltip","id":"3SjUJP480mW9ooBtF8Jval","placement":"auto","header":"Best Value","copy":"<p>Based on comparison of number of features in paid plans as of 9\/25\/2023 for a customer with 2,500 contacts. Add-ons not included.<\/p>\n","dynamicBehavior":null,"originalText":"Best value"} </script> </span> </p> </div> <div class="recommended-banner "> <p class="copy-eyebrow recommendedBanner__label--mobile">Recommended</p> <p class="copy-eyebrow recommendedBanner__label--desktop">Mailchimp Recommends</p> </div> </div> <div> <div class="align--center copy-info pricingPlans__recommended is-visible "> Mailchimp Recommends </div> <h2 class="actionablePlanRecommendations__plan__heading" data-equalize-height="planCard__heading"> Standard </h2> <p class="copy-info actionablePlanRecommendations__plan__copy" data-equalize-height="planCard__planCopy"> Sell even more with personalization, optimization tools, and enhanced automations.</p> <div class="actionablePlanRecommendations__plan__pricing"> <div class="pricingPlans__priceWrapper__disabledOverlay mobile" data-behavior="pricingPlans:disabledOverlay" data-plan="standard"> <p class="copy margin--bottom-c1"> <span class="mobile"> Contact limit exceeded </span> <span class="desktop"> You've selected more contacts than this plan allows </span> </p> </div> <p class="copy-info pricingPlans__none" data-behavior="planCard__startsAt"> Starts at</p> <div class="freeTrial--freeLabel is-visible" data-behavior="freeTrial:priceTreatment"> <div class="freeTrial--freeLabel-header"> <span class="h4">Free</span> <span class="copy-info">for 14 days</span> </div> <div class="copy-info freeTrial--freeLabel__startsAt"> <span>Then, starts at</span> </div> </div>  <div class="formattedPrice flex flex--left loading" data-behavior="formattedPrice" data-component="PlanCard/BasePrice" data-module-id="formattedPrice" data-entry-id="7aviketMza1Xnjhy4CE2yS:formattedPrice" data-plan="standard"> <div class="formattedPrice__price--symbol--left" data-behavior="formattedPrice__symbol"> </div> <div class="formattedPrice__price--integer" data-behavior="formattedPrice__integer"> </div> <div class="formattedPrice__price--fraction" data-behavior="formattedPrice__fraction" data-value="00"></div> <div class="formattedPrice__price--symbol--right" data-behavior="formattedPrice__symbol--right"> </div> <div class="copy-regular formattedPrice__price--perMonth is-visible"> /month* </div> </div> <div class="copy"> /month* </div> <p class="screen-reader-only" data-behavior="formattedPrice__a11y" data-before-text="Starts at" data-after-text="per month for {contacts} contacts"> Starts at $25 per month for {contacts} contacts</p> </div> </div> <ul class="actionablePlanRecommendations__featuresRow__List"> <li class="flex flex--middle pricingPlans__featuresRow__list__item " data-equalize-height="planCard__featureItem0"> <span data-react-component="Tooltip" class="tooltip" data-tooltip-key="P23standard.247Email_ChatSupport"> 24/7 Email & Chat Support <script type="application/json" data-tooltip-data> {"originalTextAriaLabel":"tooltip","closeLabel":"Close Tooltip","mobileCloseLabel":"Close","maxOfLabel":"a maximum of","type":"tooltip","id":"1Dhb5XYXnRJW0WcUMtc9uA","placement":"right","header":"24\/7 Email & Chat Support","copy":"<p>Email and chat support available 24\/7.<\/p>\n","dynamicBehavior":null,"originalText":"24\/7 Email & Chat Support"} </script> </span> </li> <li class="flex flex--middle pricingPlans__featuresRow__list__item " data-equalize-height="planCard__featureItem1"> <span data-react-component="Tooltip" class="tooltip" data-tooltip-key="P23standard.CustomCoded_PrebuiltEmailTemplates"> Custom-coded and Pre-built Email Templates <script type="application/json" data-tooltip-data> {"originalTextAriaLabel":"tooltip","closeLabel":"Close Tooltip","mobileCloseLabel":"Close","maxOfLabel":"a maximum of","type":"tooltip","id":"6TUjpoXNFynddSQOcd9UTd","placement":"right","header":"Custom-Coded and Pre-built Email Templates","copy":"<p><strong>Custom-Coded Templates<\/strong><br>\nTake control of your email design by using your own custom-coded HTML templates.<\/p>\n<p><br><strong>Pre-Built Email Templates<\/strong><br>\nSell more with 100+ customizable email templates personalized to your industry and brand. Free plan access limited to certain pre-built templates. Paid plans have access to all pre-built templates.<\/p>\n","dynamicBehavior":null,"originalText":"Custom-coded and Pre-built Email Templates"} </script> </span> </li> <li class="flex flex--middle pricingPlans__featuresRow__list__item " data-equalize-height="planCard__featureItem2"> <span data-react-component="Tooltip" class="tooltip" data-tooltip-key="APMstandard.AB_Testing"> Multivariate & A/B Testing <script type="application/json" data-tooltip-data> {"originalTextAriaLabel":"tooltip","closeLabel":"Close Tooltip","mobileCloseLabel":"Close","maxOfLabel":"a maximum of","type":"tooltip","id":"3UrTEzjXQCXkXtNLrbgEfM","placement":"right","header":"Multivariate & A\/B Testing","copy":"<p><br><strong>Multivariate Testing<\/strong><br>\nTest up to eight campaign variations to see what changes make the biggest impact on engagement and conversion.<\/p>\n<p><br><strong>A\/B Testing<\/strong><br>\nTest different subject lines, design, content, and send-times so you can learn what works best for your audience.<\/p>\n","dynamicBehavior":null,"originalText":"Multivariate & A\/B Testing"} </script> </span> </li> <li class="flex flex--middle pricingPlans__featuresRow__list__item " data-equalize-height="planCard__featureItem3"> <span data-react-component="Tooltip" class="tooltip" data-tooltip-key="APMstandard.EnhancedAutomated_CustomerJourneys"> Enhanced Automated Customer Journeys <script type="application/json" data-tooltip-data> {"originalTextAriaLabel":"tooltip","closeLabel":"Close Tooltip","mobileCloseLabel":"Close","maxOfLabel":"a maximum of","type":"tooltip","id":"7ACKTmRAm7nIffdtjrG33N","placement":"right","header":"Enhanced Automated Customer Journeys","copy":"<p>Create and automate personalized journeys for any customer scenario with full functionality of our Customer Journey Builder.<\/p>\n","dynamicBehavior":null,"originalText":"Enhanced Automated Customer Journeys"} </script> </span> </li> <li class="flex flex--middle pricingPlans__featuresRow__list__item " data-equalize-height="planCard__featureItem4"> <span data-react-component="Tooltip" class="tooltip" data-tooltip-key="PACT-165-193.assisted_onboarding"> Personalized Onboarding <script type="application/json" data-tooltip-data> {"originalTextAriaLabel":"tooltip","closeLabel":"Close Tooltip","mobileCloseLabel":"Close","maxOfLabel":"a maximum of","type":"tooltip","id":"gr1iggXL1ptb593Uf7WBE","placement":"right","header":"Personalized Onboarding","copy":"<p>Get 1 personalized consultation to help send your first email, segment audiences, set up automations, sync integrations, and more.<\/p>\n<p>Note: this service is currently available in English only. <\/p>\n","dynamicBehavior":null,"originalText":"Personalized Onboarding"} </script> </span> </li> <li class="flex flex--middle pricingPlans__featuresRow__list__item " data-equalize-height="planCard__featureItem5"> <span data-react-component="Tooltip" class="tooltip" data-tooltip-key="APMstandard.Predictive_Segmentation"> Predictive Segmentation <script type="application/json" data-tooltip-data> {"originalTextAriaLabel":"tooltip","closeLabel":"Close Tooltip","mobileCloseLabel":"Close","maxOfLabel":"a maximum of","type":"tooltip","id":"60Tw5b0H0jxXNclpuFLkSE","placement":"right","header":"Predictive Segmentation","copy":"<p>Target the right customers to win more repeat-business with our predictive analytics tools that can estimate future the buying behavior of your customers.<\/p>\n","dynamicBehavior":null,"originalText":"Predictive Segmentation"} </script> </span> </li> <li class="flex flex--middle pricingPlans__featuresRow__list__item " data-equalize-height="planCard__featureItem6"> <span data-react-component="Tooltip" class="tooltip" data-tooltip-key="cm_launch.campaign_manager"> Campaign Manager <script type="application/json" data-tooltip-data> {"originalTextAriaLabel":"tooltip","closeLabel":"Close Tooltip","mobileCloseLabel":"Close","maxOfLabel":"a maximum of","type":"tooltip","id":"xzpoluUCAOmLEcGx5AyUo","placement":"right","header":"Campaign Manager","copy":"<p>Streamline your marketing planning and consolidate multichannel touchpoints into a single campaign view.<\/p>\n","dynamicBehavior":null,"originalText":"Campaign Manager"} </script> </span> </li> </ul> <div class="ctaBuyNowWrapper" data-equalize-height="actionablePlanRecommendations__plan">  <div class="margin--bottom-c3 margin--top-c3" data-analytics-tag="add-or-buy-cta"> <a class="ctaBuyNow ctaPrimary ctaPrimary--small ctaPrimary--fullWidth" href="https://mailchimp.com/signup/?plan=standard_monthly_plan_v0&discount_id=66cfd014b28e3&locale=en" data-plan="standard" data-component="PlanCard/CTA" data-disabled-copy="Contact limit exceeded" data-disabled-copy-mobile="Limit" data-behavior="ctaBuyNow"> <span class="ctaBuyNow__desktop">Sign Up Free</span> <span class="ctaBuyNow__mobile">Sign Up Free</span> </a> </div> </div> </div>  <div data-plan="essential" data-entry-id="5eob2xgjwRHQpDLd8kGs7j" data-behavior="planCard" data-component-id="pricingPlan" data-context-text="Essentials" class="actionablePlanRecommendations__plan "> <div class="recommendedBanner" data-behavior="Pricing/RecommendedBanner" data-plan="essential" data-context-id="marketing"> <div class="value-banner is-visible"> <p class="copy-eyebrow recommendedBanner__label--mobile"><span data-react-component="Tooltip" class="tooltip" data-tooltip-key="best_value.best_value_experiment_terms"> Best value <script type="application/json" data-tooltip-data> {"originalTextAriaLabel":"tooltip","closeLabel":"Close Tooltip","mobileCloseLabel":"Close","maxOfLabel":"a maximum of","type":"tooltip","id":"3SjUJP480mW9ooBtF8Jval","placement":"auto","header":"Best Value","copy":"<p>Based on comparison of number of features in paid plans as of 9\/25\/2023 for a customer with 2,500 contacts. Add-ons not included.<\/p>\n","dynamicBehavior":null,"originalText":"Best value"} </script> </span> </p> <p class="copy-eyebrow recommendedBanner__label--desktop"><span data-react-component="Tooltip" class="tooltip" data-tooltip-key="best_value.best_value_experiment_terms"> Best value <script type="application/json" data-tooltip-data> {"originalTextAriaLabel":"tooltip","closeLabel":"Close Tooltip","mobileCloseLabel":"Close","maxOfLabel":"a maximum of","type":"tooltip","id":"3SjUJP480mW9ooBtF8Jval","placement":"auto","header":"Best Value","copy":"<p>Based on comparison of number of features in paid plans as of 9\/25\/2023 for a customer with 2,500 contacts. Add-ons not included.<\/p>\n","dynamicBehavior":null,"originalText":"Best value"} </script> </span> </p> </div> <div class="recommended-banner "> <p class="copy-eyebrow recommendedBanner__label--mobile">Recommended</p> <p class="copy-eyebrow recommendedBanner__label--desktop">Mailchimp Recommends</p> </div> </div> <div> <div class="align--center copy-info pricingPlans__recommended "> Mailchimp Recommends </div> <h2 class="actionablePlanRecommendations__plan__heading" data-equalize-height="planCard__heading"> Essentials </h2> <p class="copy-info actionablePlanRecommendations__plan__copy" data-equalize-height="planCard__planCopy"> Send the right content at the right time with testing and scheduling features.</p> <div class="actionablePlanRecommendations__plan__pricing" data-equalize-height="planCard__priceWrapper"> <div class="pricingPlans__priceWrapper__disabledOverlay mobile" data-behavior="pricingPlans:disabledOverlay" data-plan="essential"> <p class="copy margin--bottom-c1"> <span class="mobile"> Contact limit exceeded </span> <span class="desktop"> You've selected more contacts than this plan allows </span> </p> </div> <p class="copy-info pricingPlans__none" data-behavior="planCard__startsAt"> Starts at</p> <div class="freeTrial--freeLabel is-visible" data-behavior="freeTrial:priceTreatment"> <div class="freeTrial--freeLabel-header"> <span class="h4">Free</span> <span class="copy-info">for 14 days</span> </div> <div class="copy-info freeTrial--freeLabel__startsAt"> <span>Then, starts at</span> </div> </div>  <div class="formattedPrice flex flex--left loading" data-behavior="formattedPrice" data-component="PlanCard/BasePrice" data-module-id="formattedPrice" data-entry-id="5eob2xgjwRHQpDLd8kGs7j:formattedPrice" data-plan="essential"> <div class="formattedPrice__price--symbol--left" data-behavior="formattedPrice__symbol"> </div> <div class="formattedPrice__price--integer" data-behavior="formattedPrice__integer"> </div> <div class="formattedPrice__price--fraction" data-behavior="formattedPrice__fraction" data-value="00"></div> <div class="formattedPrice__price--symbol--right" data-behavior="formattedPrice__symbol--right"> </div> <div class="copy-regular formattedPrice__price--perMonth is-visible"> /month* </div> </div> <div class="copy"> /month* </div> <p class="screen-reader-only" data-behavior="formattedPrice__a11y" data-before-text="Starts at" data-after-text="per month for {contacts} contacts"> Starts at $15 per month for {contacts} contacts</p> </div> </div> <ul class="actionablePlanRecommendations__featuresRow__List"> <li class="flex flex--middle pricingPlans__featuresRow__list__item " data-equalize-height="planCard__featureItem0"> <span data-react-component="Tooltip" class="tooltip" data-tooltip-key="P23essentials.247Email_ChatSupport"> 24/7 Email & Chat Support <script type="application/json" data-tooltip-data> {"originalTextAriaLabel":"tooltip","closeLabel":"Close Tooltip","mobileCloseLabel":"Close","maxOfLabel":"a maximum of","type":"tooltip","id":"5vB1pHYRjAqvKZjeLRD7rF","placement":"right","header":"24\/7 Email & Chat Support","copy":"<p>Email and chat support available 24\/7.<\/p>\n","dynamicBehavior":null,"originalText":"24\/7 Email & Chat Support"} </script> </span> </li> <li class="flex flex--middle pricingPlans__featuresRow__list__item " data-equalize-height="planCard__featureItem1"> <span data-react-component="Tooltip" class="tooltip" data-tooltip-key="P23essentials.Prebuilt_EmailTemplates"> Pre-built Email Templates <script type="application/json" data-tooltip-data> {"originalTextAriaLabel":"tooltip","closeLabel":"Close Tooltip","mobileCloseLabel":"Close","maxOfLabel":"a maximum of","type":"tooltip","id":"28XmvTeBKNw8d2Cg5dJEtJ","placement":"right","header":"Pre-built Email Templates","copy":"<p>Sell more with 100+ customizable email templates personalized to your industry and brand. Free plan access limited to certain pre-built templates. Paid plans have access to all pre-built templates.<\/p>\n","dynamicBehavior":null,"originalText":"Pre-built Email Templates"} </script> </span> </li> <li class="flex flex--middle pricingPlans__featuresRow__list__item " data-equalize-height="planCard__featureItem2"> <span data-react-component="Tooltip" class="tooltip" data-tooltip-key="P23essentials.AB_Testing"> A/B Testing <script type="application/json" data-tooltip-data> {"originalTextAriaLabel":"tooltip","closeLabel":"Close Tooltip","mobileCloseLabel":"Close","maxOfLabel":"a maximum of","type":"tooltip","id":"35UertKimTQbNu9NMGKmTF","placement":"right","header":"A\/B Testing","copy":"<p>Test different subject lines, design, content, and send-times so you can learn what works best for your audience.<\/p>\n","dynamicBehavior":null,"originalText":"A\/B Testing"} </script> </span> </li> <li class="flex flex--middle pricingPlans__featuresRow__list__item " data-equalize-height="planCard__featureItem3"> <span data-react-component="Tooltip" class="tooltip" data-tooltip-key="P23essentials.BasicAutomated_CustomerJourneys"> Basic Automated Customer Journeys <script type="application/json" data-tooltip-data> {"originalTextAriaLabel":"tooltip","closeLabel":"Close Tooltip","mobileCloseLabel":"Close","maxOfLabel":"a maximum of","type":"tooltip","id":"6WgMB7xzUCvMcS4Z6gOKHK","placement":"right","header":"Basic Automated Customer Journeys","copy":"<p>Build automated workflows to send relevant messages based on how your customers interact with your brand.<\/p>\n","dynamicBehavior":null,"originalText":"Basic Automated Customer Journeys"} </script> </span> </li> <li class="flex flex--middle pricingPlans__featuresRow__list__item--disabled " data-equalize-height="planCard__featureItem4"> <p>Personalized Onboarding</p> </li> <li class="flex flex--middle pricingPlans__featuresRow__list__item--disabled " data-equalize-height="planCard__featureItem5"> <p>Predictive Segmentation</p> </li> <li class="flex flex--middle pricingPlans__featuresRow__list__item--disabled " data-equalize-height="planCard__featureItem6"> <p>Campaign Manager</p> </li> </ul> <div class="ctaBuyNowWrapper" data-equalize-height="actionablePlanRecommendations__plan">  <div class="margin--bottom-c3 margin--top-c3" data-analytics-tag="add-or-buy-cta"> <a class="ctaBuyNow ctaPrimary ctaPrimary--small ctaPrimary--fullWidth" href="https://mailchimp.com/signup/?plan=essential_monthly_plan_v0&discount_id=66cfd014b28e3&locale=en" data-plan="essential" data-component="PlanCard/CTA" data-disabled-copy="Contact limit exceeded" data-disabled-copy-mobile="Limit" data-behavior="ctaBuyNow"> <span class="ctaBuyNow__desktop">Sign Up Free</span> <span class="ctaBuyNow__mobile">Sign Up Free</span> </a> </div> </div> </div>  <div data-plan="free" data-entry-id="65yHjGarpIsJ4ComeekPn" data-behavior="planCard" data-component-id="pricingPlan" data-context-text="Free" class="actionablePlanRecommendations__plan "> <div class="recommendedBanner" data-behavior="Pricing/RecommendedBanner" data-plan="free" data-context-id="marketing"> <div class="value-banner is-visible"> <p class="copy-eyebrow recommendedBanner__label--mobile"><span data-react-component="Tooltip" class="tooltip" data-tooltip-key="best_value.best_value_experiment_terms"> Best value <script type="application/json" data-tooltip-data> {"originalTextAriaLabel":"tooltip","closeLabel":"Close Tooltip","mobileCloseLabel":"Close","maxOfLabel":"a maximum of","type":"tooltip","id":"3SjUJP480mW9ooBtF8Jval","placement":"auto","header":"Best Value","copy":"<p>Based on comparison of number of features in paid plans as of 9\/25\/2023 for a customer with 2,500 contacts. Add-ons not included.<\/p>\n","dynamicBehavior":null,"originalText":"Best value"} </script> </span> </p> <p class="copy-eyebrow recommendedBanner__label--desktop"><span data-react-component="Tooltip" class="tooltip" data-tooltip-key="best_value.best_value_experiment_terms"> Best value <script type="application/json" data-tooltip-data> {"originalTextAriaLabel":"tooltip","closeLabel":"Close Tooltip","mobileCloseLabel":"Close","maxOfLabel":"a maximum of","type":"tooltip","id":"3SjUJP480mW9ooBtF8Jval","placement":"auto","header":"Best Value","copy":"<p>Based on comparison of number of features in paid plans as of 9\/25\/2023 for a customer with 2,500 contacts. Add-ons not included.<\/p>\n","dynamicBehavior":null,"originalText":"Best value"} </script> </span> </p> </div> <div class="recommended-banner "> <p class="copy-eyebrow recommendedBanner__label--mobile">Recommended</p> <p class="copy-eyebrow recommendedBanner__label--desktop">Mailchimp Recommends</p> </div> </div> <div> <div class="align--center copy-info pricingPlans__recommended "> Mailchimp Recommends </div> <h2 class="actionablePlanRecommendations__plan__heading" data-equalize-height="planCard__heading"> Free </h2> <p class="copy-info actionablePlanRecommendations__plan__copy" data-equalize-height="planCard__planCopy"> Easily create email campaigns and learn more about your customers.</p> <div class="actionablePlanRecommendations__plan__pricing" data-equalize-height="planCard__priceWrapper"> <div class="pricingPlans__priceWrapper__disabledOverlay mobile" data-behavior="pricingPlans:disabledOverlay" data-plan="free"> <p class="copy margin--bottom-c1"> <span class="mobile"> Contact limit exceeded </span> <span class="desktop"> You've selected more contacts than this plan allows </span> </p> </div> <p class="copy-info pricingPlans__invisible" data-behavior="planCard__startsAt"> Starts at</p>  <div class="formattedPrice flex flex--left loading" data-behavior="formattedPrice" data-component="PlanCard/BasePrice" data-module-id="formattedPrice" data-entry-id="65yHjGarpIsJ4ComeekPn:formattedPrice" data-plan="free"> <div class="formattedPrice__price--symbol--left" data-behavior="formattedPrice__symbol"> </div> <div class="formattedPrice__price--integer" data-behavior="formattedPrice__integer"> </div> <div class="formattedPrice__price--fraction" data-behavior="formattedPrice__fraction" data-value=""></div> <div class="formattedPrice__price--symbol--right" data-behavior="formattedPrice__symbol--right"> </div> </div> <div class="copy"> /month* </div> <p class="screen-reader-only" data-behavior="formattedPrice__a11y" data-before-text="Starts at" data-after-text="per month for {contacts} contacts"> Starts at $0 per month for {contacts} contacts</p> </div> </div> <ul class="actionablePlanRecommendations__featuresRow__List"> <li class="flex flex--middle pricingPlans__featuresRow__list__item " data-equalize-height="planCard__featureItem0"> <span data-react-component="Tooltip" class="tooltip" data-tooltip-key="P23free.Emailsupportfor_first30days"> Email support for first 30 days <script type="application/json" data-tooltip-data> {"originalTextAriaLabel":"tooltip","closeLabel":"Close Tooltip","mobileCloseLabel":"Close","maxOfLabel":"a maximum of","type":"tooltip","id":"79QVddj89ktYxBeuzoSdwQ","placement":"right","header":"Email support for first 30 days","copy":"<p>Email support for first 30 days.<\/p>\n","dynamicBehavior":null,"originalText":"Email support for first 30 days"} </script> </span> </li> <li class="flex flex--middle pricingPlans__featuresRow__list__item " data-equalize-height="planCard__featureItem1"> <span data-react-component="Tooltip" class="tooltip" data-tooltip-key="P23free.Prebuilt_EmailTemplates"> Pre-built Email Templates <script type="application/json" data-tooltip-data> {"originalTextAriaLabel":"tooltip","closeLabel":"Close Tooltip","mobileCloseLabel":"Close","maxOfLabel":"a maximum of","type":"tooltip","id":"6QVUf6LBBy2qUWMQlAF1rN","placement":"right","header":"Pre-built Email Templates","copy":"<p>Sell more with 100+ customizable email templates personalized to your industry and brand. Free plan access limited to certain pre-built templates. Paid plans have access to all pre-built templates.<\/p>\n","dynamicBehavior":null,"originalText":"Pre-built Email Templates"} </script> </span> </li> <li class="flex flex--middle pricingPlans__featuresRow__list__item--disabled " data-equalize-height="planCard__featureItem2"> <p>A/B Testing</p> </li> <li class="flex flex--middle pricingPlans__featuresRow__list__item--disabled " data-equalize-height="planCard__featureItem3"> <p>Basic Automated Customer Journeys</p> </li> <li class="flex flex--middle pricingPlans__featuresRow__list__item--disabled " data-equalize-height="planCard__featureItem4"> <p>Onboarding</p> </li> <li class="flex flex--middle pricingPlans__featuresRow__list__item--disabled " data-equalize-height="planCard__featureItem5"> <p>Predictive Segmentation</p> </li> <li class="flex flex--middle pricingPlans__featuresRow__list__item--disabled " data-equalize-height="planCard__featureItem6"> <p>Campaign Manager</p> </li> </ul> <div class="ctaBuyNowWrapper" data-equalize-height="actionablePlanRecommendations__plan">  <div class="margin--bottom-c3 margin--top-c3" data-analytics-tag="add-or-buy-cta"> <a class="ctaBuyNow ctaPrimary ctaPrimary--small ctaPrimary--fullWidth" href="https://login.mailchimp.com/signup/?plan=free_monthly_plan_v0&locale=en" data-plan="free" data-component="PlanCard/CTA" data-disabled-copy="Contact limit exceeded" data-disabled-copy-mobile="Limit" data-behavior="ctaBuyNow"> <span class="ctaBuyNow__desktop">Sign Up Free</span> <span class="ctaBuyNow__mobile">Sign Up Free</span> </a> </div> </div> </div> </div> <div class="actionablePlanRecommendations__legalDisclaimer"> <span class="disclaimer-asterisk">*</span><div class="freeTrial__terms freeTrial__terms--free-trial-v1-deploy"><span>See</span><span data-react-component="Tooltip" class="tooltip" data-tooltip-key="pricing.free_trial.14_days_free_trial_terms"> Free Trial Terms <script type="application/json" data-tooltip-data> {"originalTextAriaLabel":"tooltip","closeLabel":"Close Tooltip","mobileCloseLabel":"Close","maxOfLabel":"a maximum of","type":"tooltip","id":"3vdxInopaAMvNCmaTUVst0","placement":"right","header":null,"copy":"<p>*<strong>14 Day Free Trial<\/strong>: The first fourteen (14) days of subscription to Mailchimp Standard or Essentials (as applicable, each, a \u201cmonthly plan\u201d), starting from the date of enrollment, is free (\u201cFree Trial\u201d). Valid payment information must be provided at the time of enrollment. You will be notified via e-mail of the approaching expiration of your Free Trial prior to the expiration date. To be eligible for the free trial offer, you must be a new Mailchimp customer or an existing Free Marketing Plan customer with an account created within the last 90 days in select countries and sign up for a Standard or Essentials plan using the \"Start Free Trial\" option (or similar wording). Offer is limited to one per Mailchimp account and cannot be combined with other Mailchimp offers and offers are not eligible to be applied consecutively. Offer is available for a limited time only and does not apply to add-on fees or one-time fees, including but not limited to transactional email (fka Mandrill) charges, SMS Marketing, Website plans, pay as you go credits, or Google ads. Once the Trial Period ends, you will be charged on a monthly basis at the then-current rate for the paid marketing plan you have selected based on your contacts and emails sends until you cancel, change to a different paid monthly marketing plan, or change to a Free Marketing Plan. See <a href=\"\/legal\/promotional-offer-terms\/#Promotional_14-Day_Free_Trial_Membership\">full offer terms<\/a>. Terms, conditions, pricing, special features, and service and support options subject to change without notice.<\/p>\n","dynamicBehavior":null,"originalText":"Free Trial Terms"} </script> </span> </div> <p><strong>*</strong><a href="/help/about-additional-charges/">Overages</a> apply if contact or email send limit is exceeded. Free plan sending will be paused if contact or email send limit is exceeded.</p> <span data-react-component="Tooltip" class="tooltip" data-tooltip-key="pricing.p23.overages_disclaimer"> Learn more <script type="application/json" data-tooltip-data> {"originalTextAriaLabel":"tooltip","closeLabel":"Close Tooltip","mobileCloseLabel":"Close","maxOfLabel":"a maximum of","type":"tooltip","id":"64nPSimOMxUl83gEZAv0KA","placement":"right","header":null,"copy":"<p>To see the monthly email send limit included with each specific plan, click to <a href=\"\/pricing\/marketing\/#plan:standard\">see all plan details<\/a>. If your plan's contact or email send limit is exceeded, you will be charged for <a href=\"\/help\/about-additional-charges\/\">overages<\/a>. (except for Free plans, where sending will be paused until the next monthly plan cycle).<br>\n<br>\nSMS is available as an add-on to US paid plans only and SMS credits are added to your account after purchase. Application and agreement to terms is required before purchasing credits. Credits are issued monthly and unused credits expire and do not roll over. Pricing varies. MMS is available on Premium and Standard plans only. Availability of features and functionality varies by plan type. For details, please view Mailchimp's various plans and pricing. See terms for details.<\/p>\n<p><br>Pricing displayed based on the following:<br><\/p>\n<p><br><strong>Premium Plan<\/strong> includes 10,000 contacts. The monthly email send limit for Premium plans is 15 times your maximum contact count.<br>\n<br><strong>Standard Plan<\/strong> includes 500 contacts.The monthly email send limit for Standard plans is 12 times your maximum contact count.<br>\n<br><strong>Essentials Plan<\/strong> includes 500 contacts. The monthly email send limit for Essentials plans is 10 times your maximum contact count.<br>\n<br><strong>Free Plan<\/strong> includes up to 500 contacts. Select your audience size to calculate your price. The monthly email send limit for the Free plan is 1,000 sends (daily limit of 500).<br><\/p>\n<p><br><strong>NON-USD Pricing:<\/strong> Actual price may vary. Prices displayed are estimates based on current exchange rates. Exact amount charged will vary and depends on the exchange rate at the time of payment processing. Prices displayed exclude any applicable taxes and fees, which will be added to the cost of all services purchased. For exact base pricing please refer to prices listed in USD.<\/p>\n","dynamicBehavior":null,"originalText":"Learn more"} </script> </span> </div> <div class="actionablePlanRecommendations__cta"> <a class="ctaArrow" href="/pricing/marketing/" aria-label="See all plan details"> See all plan details </a> </div> </div> </section> <div class="p23Headliner module fs-unmask" id="9XAR5kWDUMLyvoTeImCf1" data-behavior="p23Headliner" data-module-id="p23Headliner" data-entry-id="9XAR5kWDUMLyvoTeImCf1" data-context-text="Segmentation tools that scale alongside your business"> <div class="module--content module--content-8of12 align--center"> <h2 class="h2">Segmentation tools that scale alongside your business</h2> </div> </div> <div class="p23StackingHighlightModule module fs-unmask" id="511MELUjR1AqIZ69R0UA9H" data-behavior="p23StackingHighlightModule" data-module-id="p23StackingHighlight" data-entry-id="511MELUjR1AqIZ69R0UA9H"> <div class="module--content"> <div class="stackingHighlight__blockContainer"> <div class="stackingHighlight__block stackingHighlight__block__right fs-unmask"> <div class="stackingHighlight__block__media stackingHighlight__block__media--largerImage"> <picture><source sizes="(min-width: 1600px) 1600px, 100vw" srcset="https://eep.io/images/yzco4xsimv0y/50l7CGhIUU3EA1oyQdehxU/10f83d0602021e5c87c237db84b2974c/Segmentation_-_Stacking_Highlight_1.png?w=1600&fm=avif&q=60" type="image/avif"><source sizes="(min-width: 1600px) 1600px, 100vw" srcset="https://eep.io/images/yzco4xsimv0y/50l7CGhIUU3EA1oyQdehxU/10f83d0602021e5c87c237db84b2974c/Segmentation_-_Stacking_Highlight_1.png?w=1600&fm=webp&q=70" type="image/webp"><img src="https://eep.io/images/yzco4xsimv0y/50l7CGhIUU3EA1oyQdehxU/10f83d0602021e5c87c237db84b2974c/Segmentation_-_Stacking_Highlight_1.png?w=1600&q=70" class=" mediaImage__image" sizes="(min-width: 1600px) 1600px, 100vw" loading="lazy" alt="" width="930" height="522"></picture> </div> <div class="stackingHighlight__block__media stackingHighlight__block__media--smallerTextField"> <h2 class="h4"> More personalized emails, more engaged customers </h2> <div class="copy-prose copy-medium margin--top-3"> <p>Focus on customers most likely to engage and convert by creating segments that target specific behaviors, activity, and traits.</p> </div> <div class="flex stackingHighlight__ctas__wrapper margin--top-5"> <a class="ctaArrow" href="/pricing/marketing/" aria-label="Start personalizing"> Start personalizing </a> </div> </div> </div> <div class="stackingHighlight__block stackingHighlight__block__right fs-unmask"> <div class="stackingHighlight__block__media stackingHighlight__block__media--largerImage"> <picture><source sizes="(min-width: 1600px) 1600px, 100vw" srcset="https://eep.io/images/yzco4xsimv0y/k9ULPyo7Gnu45hnkiyEj4/7e3af5f1ad73d3f69267b08cfb08f7c6/Segmentation_-_Stacking_Highlight_2.png?w=1600&fm=avif&q=60" type="image/avif"><source sizes="(min-width: 1600px) 1600px, 100vw" srcset="https://eep.io/images/yzco4xsimv0y/k9ULPyo7Gnu45hnkiyEj4/7e3af5f1ad73d3f69267b08cfb08f7c6/Segmentation_-_Stacking_Highlight_2.png?w=1600&fm=webp&q=70" type="image/webp"><img src="https://eep.io/images/yzco4xsimv0y/k9ULPyo7Gnu45hnkiyEj4/7e3af5f1ad73d3f69267b08cfb08f7c6/Segmentation_-_Stacking_Highlight_2.png?w=1600&q=70" class=" mediaImage__image" sizes="(min-width: 1600px) 1600px, 100vw" loading="lazy" alt="" width="930" height="522"></picture> </div> <div class="stackingHighlight__block__media stackingHighlight__block__media--smallerTextField"> <h2 class="h4"> Bring in more data to tighten your targeting </h2> <div class="copy-prose copy-medium margin--top-3"> <p>Sync your business tools with 300+ integrations to make more targeted campaigns. Use our surveys to segment customers based on responses for future marketing efforts. </p> </div> <div class="flex stackingHighlight__ctas__wrapper margin--top-5"> <a class="ctaArrow" href="/pricing/marketing/" aria-label="Start targeting"> Start targeting </a> </div> </div> </div> <div class="stackingHighlight__block stackingHighlight__block__right fs-unmask"> <div class="stackingHighlight__block__media stackingHighlight__block__media--largerImage"> <picture><source sizes="(min-width: 1600px) 1600px, 100vw" srcset="https://eep.io/images/yzco4xsimv0y/35xguBo19WDEFEFFxgTZ03/6d78e417435212912f8a532ec804afa0/Segmentation_-_Stacking_Highlight_3.jpg?w=1600&fm=avif&q=60" type="image/avif"><source sizes="(min-width: 1600px) 1600px, 100vw" srcset="https://eep.io/images/yzco4xsimv0y/35xguBo19WDEFEFFxgTZ03/6d78e417435212912f8a532ec804afa0/Segmentation_-_Stacking_Highlight_3.jpg?w=1600&fm=webp&q=70" type="image/webp"><img src="https://eep.io/images/yzco4xsimv0y/35xguBo19WDEFEFFxgTZ03/6d78e417435212912f8a532ec804afa0/Segmentation_-_Stacking_Highlight_3.jpg?w=1600&q=70" class=" mediaImage__image" sizes="(min-width: 1600px) 1600px, 100vw" loading="lazy" alt="" width="620" height="348"></picture> </div> <div class="stackingHighlight__block__media stackingHighlight__block__media--smallerTextField"> <h2 class="h4"> Discover new ways to segment </h2> <div class="copy-prose copy-medium margin--top-3"> <p>Take inspiration from our pre-built segments for common targeting strategies around engagement and buying behavior. Sharpen your focus even more with segments predicting your customers’ lifetime value and demographics. </p> </div> <div class="flex stackingHighlight__ctas__wrapper margin--top-5"> <a class="ctaArrow" href="/pricing/marketing/" aria-label="Start segmenting"> Start segmenting </a> </div> </div> </div> </div> </div> </div> <section class="p23FlexibleHighlight module fs-unmask" id="62XT81xUs5QQLtLteUsee3" data-behavior="p23FlexibleHighlight" data-module-id="p23FlexibleHighlight" data-entry-id="62XT81xUs5QQLtLteUsee3"> <div class="module--content align--center"> <div class="column column1"> <figure class="image" data-animate="fade-up-in"><picture><source sizes="(min-width: 88.888888888889em) 640px, (min-width: 62em) 45vw, 85vw" srcset="https://eep.io/images/yzco4xsimv0y/6B3N5drtjOlVUmSRaHMDug/2b5a7731b61c0308a89f447dbf971ad1/CR4_Whats_New_Module.png?w=640&fm=avif&q=60 640w, https://eep.io/images/yzco4xsimv0y/6B3N5drtjOlVUmSRaHMDug/2b5a7731b61c0308a89f447dbf971ad1/CR4_Whats_New_Module.png?w=842&fm=avif&q=60 842w, https://eep.io/images/yzco4xsimv0y/6B3N5drtjOlVUmSRaHMDug/2b5a7731b61c0308a89f447dbf971ad1/CR4_Whats_New_Module.png?w=1280&fm=avif&q=60 1280w, https://eep.io/images/yzco4xsimv0y/6B3N5drtjOlVUmSRaHMDug/2b5a7731b61c0308a89f447dbf971ad1/CR4_Whats_New_Module.png?w=1684&fm=avif&q=60 1684w" type="image/avif"><source sizes="(min-width: 88.888888888889em) 640px, (min-width: 62em) 45vw, 85vw" srcset="https://eep.io/images/yzco4xsimv0y/6B3N5drtjOlVUmSRaHMDug/2b5a7731b61c0308a89f447dbf971ad1/CR4_Whats_New_Module.png?w=640&fm=webp&q=70 640w, https://eep.io/images/yzco4xsimv0y/6B3N5drtjOlVUmSRaHMDug/2b5a7731b61c0308a89f447dbf971ad1/CR4_Whats_New_Module.png?w=842&fm=webp&q=70 842w, https://eep.io/images/yzco4xsimv0y/6B3N5drtjOlVUmSRaHMDug/2b5a7731b61c0308a89f447dbf971ad1/CR4_Whats_New_Module.png?w=1280&fm=webp&q=70 1280w, https://eep.io/images/yzco4xsimv0y/6B3N5drtjOlVUmSRaHMDug/2b5a7731b61c0308a89f447dbf971ad1/CR4_Whats_New_Module.png?w=1684&fm=webp&q=70 1684w" type="image/webp"><img src="https://eep.io/images/yzco4xsimv0y/6B3N5drtjOlVUmSRaHMDug/2b5a7731b61c0308a89f447dbf971ad1/CR4_Whats_New_Module.png?w=640&q=70" srcset="https://eep.io/images/yzco4xsimv0y/6B3N5drtjOlVUmSRaHMDug/2b5a7731b61c0308a89f447dbf971ad1/CR4_Whats_New_Module.png?w=640&q=70 640w, https://eep.io/images/yzco4xsimv0y/6B3N5drtjOlVUmSRaHMDug/2b5a7731b61c0308a89f447dbf971ad1/CR4_Whats_New_Module.png?w=842&q=70 842w, https://eep.io/images/yzco4xsimv0y/6B3N5drtjOlVUmSRaHMDug/2b5a7731b61c0308a89f447dbf971ad1/CR4_Whats_New_Module.png?w=1280&q=70 1280w, https://eep.io/images/yzco4xsimv0y/6B3N5drtjOlVUmSRaHMDug/2b5a7731b61c0308a89f447dbf971ad1/CR4_Whats_New_Module.png?w=1684&q=70 1684w" sizes="(min-width: 88.888888888889em) 640px, (min-width: 62em) 45vw, 85vw" loading="lazy" alt="" width="2540" height="1760"></picture></figure> </div> <div class="column column2"> <h2 class="h2">What's new in Mailchimp?</h2> <p>Efficiently deliver personalized experiences—and generate revenue—with our advanced new AI assistant and SMS features.</p> <p></p> <div class="cta__holder cta__p23_arrow_link_small"><a class="ctaArrow cta--small" href="/whats-new/" aria-label="Check out what's new"> Check out what's new </a> </div> </div> </div> </section> <section class="p23FlexibleHighlight module fs-unmask" id="2RcgsDcG2FWiIpKhHMtPCz" data-behavior="p23FlexibleHighlight" data-module-id="p23FlexibleHighlight" data-entry-id="2RcgsDcG2FWiIpKhHMtPCz"> <div class="module--content align--center flex--mobile-reverse"> <div class="column column1"> <figure class="image" data-animate="fade-up-in"><picture><source sizes="(min-width: 88.888888888889em) 640px, (min-width: 62em) 45vw, 85vw" srcset="https://eep.io/images/yzco4xsimv0y/7cFMhwl69F2NVFSRbDx0gg/6d34f291541a4be575c2edf8c5768c9d/P23_Segmentation_-_Image_-_Testimonial.jpeg?w=640&fm=avif&q=60 640w, https://eep.io/images/yzco4xsimv0y/7cFMhwl69F2NVFSRbDx0gg/6d34f291541a4be575c2edf8c5768c9d/P23_Segmentation_-_Image_-_Testimonial.jpeg?w=842&fm=avif&q=60 842w, https://eep.io/images/yzco4xsimv0y/7cFMhwl69F2NVFSRbDx0gg/6d34f291541a4be575c2edf8c5768c9d/P23_Segmentation_-_Image_-_Testimonial.jpeg?w=1280&fm=avif&q=60 1280w, https://eep.io/images/yzco4xsimv0y/7cFMhwl69F2NVFSRbDx0gg/6d34f291541a4be575c2edf8c5768c9d/P23_Segmentation_-_Image_-_Testimonial.jpeg?w=1684&fm=avif&q=60 1684w" type="image/avif"><source sizes="(min-width: 88.888888888889em) 640px, (min-width: 62em) 45vw, 85vw" srcset="https://eep.io/images/yzco4xsimv0y/7cFMhwl69F2NVFSRbDx0gg/6d34f291541a4be575c2edf8c5768c9d/P23_Segmentation_-_Image_-_Testimonial.jpeg?w=640&fm=webp&q=70 640w, https://eep.io/images/yzco4xsimv0y/7cFMhwl69F2NVFSRbDx0gg/6d34f291541a4be575c2edf8c5768c9d/P23_Segmentation_-_Image_-_Testimonial.jpeg?w=842&fm=webp&q=70 842w, https://eep.io/images/yzco4xsimv0y/7cFMhwl69F2NVFSRbDx0gg/6d34f291541a4be575c2edf8c5768c9d/P23_Segmentation_-_Image_-_Testimonial.jpeg?w=1280&fm=webp&q=70 1280w, https://eep.io/images/yzco4xsimv0y/7cFMhwl69F2NVFSRbDx0gg/6d34f291541a4be575c2edf8c5768c9d/P23_Segmentation_-_Image_-_Testimonial.jpeg?w=1684&fm=webp&q=70 1684w" type="image/webp"><img src="https://eep.io/images/yzco4xsimv0y/7cFMhwl69F2NVFSRbDx0gg/6d34f291541a4be575c2edf8c5768c9d/P23_Segmentation_-_Image_-_Testimonial.jpeg?w=640&q=70" srcset="https://eep.io/images/yzco4xsimv0y/7cFMhwl69F2NVFSRbDx0gg/6d34f291541a4be575c2edf8c5768c9d/P23_Segmentation_-_Image_-_Testimonial.jpeg?w=640&q=70 640w, https://eep.io/images/yzco4xsimv0y/7cFMhwl69F2NVFSRbDx0gg/6d34f291541a4be575c2edf8c5768c9d/P23_Segmentation_-_Image_-_Testimonial.jpeg?w=842&q=70 842w, https://eep.io/images/yzco4xsimv0y/7cFMhwl69F2NVFSRbDx0gg/6d34f291541a4be575c2edf8c5768c9d/P23_Segmentation_-_Image_-_Testimonial.jpeg?w=1280&q=70 1280w, https://eep.io/images/yzco4xsimv0y/7cFMhwl69F2NVFSRbDx0gg/6d34f291541a4be575c2edf8c5768c9d/P23_Segmentation_-_Image_-_Testimonial.jpeg?w=1684&q=70 1684w" sizes="(min-width: 88.888888888889em) 640px, (min-width: 62em) 45vw, 85vw" loading="lazy" alt="" width="1270" height="1120"></picture></figure> </div> <div class="column column2"> <figure class="p23HighlightQuote copy-block-quote fs-unmask"> <blockquote class="copy-block-small"> <p>"Our most effective campaigns came from using Mailchimp's existing segmentation where we used the Mailchimp API to tag our customers based on their engagement and whether they paid us. We rely on that a lot when we do marketing and that's where we saw a really, really nice conversion, which was super helpful."</p> </blockquote> <figcaption> <span class="quote-source">Snigdha Sur,</span> <span class="quote-sub-source">Founder & CEO of The Juggernaut</span> </figcaption></figure> </div> </div> </section> <section id="1RPd0dSEPZoU1OCZdvjqHx" class="p23Accordion module fs-unmask" data-behavior="p23Accordion" data-module-id="p23Accordion" data-entry-id="1RPd0dSEPZoU1OCZdvjqHx" data-context-text="FAQs"> <div class="module--content"> <h2 class="h2 p23Accordion__title"> FAQs </h2> <ul class="p23Accordion__list"> <li class="p23AccordionItem" data-behavior="p23Accordion:item" data-context-text="How many segments can I create in Mailchimp?" data-component-id="p23AccordionItem" data-entry-id="19pSmXvYN7nOMfVjoKBMbF"> <h3> <button type="button" data-behavior="p23Accordion:item-toggle" data-target="p23Accordion-0-19pSmXvYN7nOMfVjoKBMbF" aria-expanded="false" class="p23AccordionItem__button copy-large flex flex--middle padding--top-4 padding--bottom-4" id="p23AccordionItem-0-19pSmXvYN7nOMfVjoKBMbF" aria-controls="p23AccordionItem-sect-0-19pSmXvYN7nOMfVjoKBMbF"> <span> How many segments can I create in Mailchimp? </span> <span class="p23AccordionItem__icon" aria-hidden="true"> <svg xmlns="http://www.w3.org/2000/svg" class="icon icon--plusRound" width="26.2000008" height="26.2000008" viewbox="0 0 26.2000008 26.2000008"> <path fill="#241C15" d="M13.1 26.2c-7.223 0-13.1-5.876-13.1-13.1s5.877-13.1 13.1-13.1 13.1 5.876 13.1 13.1-5.877 13.1-13.1 13.1zm0-25c-6.562 0-11.9 5.339-11.9 11.9s5.338 11.9 11.9 11.9 11.9-5.339 11.9-11.9-5.338-11.9-11.9-11.9z"></path> <path class="icon__element icon__element--horizontal-bar" fill="#241C15" d="M8.636 12.5h8.929v1.199h-8.929z"></path> <path class="icon__element icon__element--vertical-bar" fill="#241C15" d="M12.5 8.636h1.2v8.928h-1.2z"></path> </svg> </span></button> </h3> <div class="p23AccordionItem__description" data-behavior="accordion:content" data-name="p23Accordion-0-19pSmXvYN7nOMfVjoKBMbF" id="p23AccordionItem-sect-0-19pSmXvYN7nOMfVjoKBMbF" role="region" aria-labelledby="p23AccordionItem-0-19pSmXvYN7nOMfVjoKBMbF"> <div class="p23AccordionItem__copy copy-small copy-prose"> <p>You can use Mailchimp’s segmentation tools to create as many segments as you need to achieve your business goals. Standard email marketing segmentation features are included in every Mailchimp plan. However, if you upgrade to the Mailchimp Premium plan, you can create more conditions and access advanced customer segmentation tools.</p> </div> </div> </li> <li class="p23AccordionItem" data-behavior="p23Accordion:item" data-context-text="How to create segments in Mailchimp" data-component-id="p23AccordionItem" data-entry-id="6u6NaG3dClPJaSnLlwLvVu"> <h3> <button type="button" data-behavior="p23Accordion:item-toggle" data-target="p23Accordion-1-6u6NaG3dClPJaSnLlwLvVu" aria-expanded="false" class="p23AccordionItem__button copy-large flex flex--middle padding--top-4 padding--bottom-4" id="p23AccordionItem-1-6u6NaG3dClPJaSnLlwLvVu" aria-controls="p23AccordionItem-sect-1-6u6NaG3dClPJaSnLlwLvVu"> <span> How to create segments in Mailchimp </span> <span class="p23AccordionItem__icon" aria-hidden="true"> <svg xmlns="http://www.w3.org/2000/svg" class="icon icon--plusRound" width="26.2000008" height="26.2000008" viewbox="0 0 26.2000008 26.2000008"> <path fill="#241C15" d="M13.1 26.2c-7.223 0-13.1-5.876-13.1-13.1s5.877-13.1 13.1-13.1 13.1 5.876 13.1 13.1-5.877 13.1-13.1 13.1zm0-25c-6.562 0-11.9 5.339-11.9 11.9s5.338 11.9 11.9 11.9 11.9-5.339 11.9-11.9-5.338-11.9-11.9-11.9z"></path> <path class="icon__element icon__element--horizontal-bar" fill="#241C15" d="M8.636 12.5h8.929v1.199h-8.929z"></path> <path class="icon__element icon__element--vertical-bar" fill="#241C15" d="M12.5 8.636h1.2v8.928h-1.2z"></path> </svg> </span></button> </h3> <div class="p23AccordionItem__description" data-behavior="accordion:content" data-name="p23Accordion-1-6u6NaG3dClPJaSnLlwLvVu" id="p23AccordionItem-sect-1-6u6NaG3dClPJaSnLlwLvVu" role="region" aria-labelledby="p23AccordionItem-1-6u6NaG3dClPJaSnLlwLvVu"> <div class="p23AccordionItem__copy copy-small copy-prose"> <p>To create a simple segment in Mailchimp, click on Audience, select Segments, choose your audience, and click Create Segment. From there, adjust the drop-down menu to Date Added - is after - the last campaign was sent. Make sure to preview your segment before giving it a name and saving it.</p> </div> </div> </li> <li class="p23AccordionItem" data-behavior="p23Accordion:item" data-context-text="How to segment a list in Mailchimp" data-component-id="p23AccordionItem" data-entry-id="71eitkfyEERvpzUkSz7c0B"> <h3> <button type="button" data-behavior="p23Accordion:item-toggle" data-target="p23Accordion-2-71eitkfyEERvpzUkSz7c0B" aria-expanded="false" class="p23AccordionItem__button copy-large flex flex--middle padding--top-4 padding--bottom-4" id="p23AccordionItem-2-71eitkfyEERvpzUkSz7c0B" aria-controls="p23AccordionItem-sect-2-71eitkfyEERvpzUkSz7c0B"> <span> How to segment a list in Mailchimp </span> <span class="p23AccordionItem__icon" aria-hidden="true"> <svg xmlns="http://www.w3.org/2000/svg" class="icon icon--plusRound" width="26.2000008" height="26.2000008" viewbox="0 0 26.2000008 26.2000008"> <path fill="#241C15" d="M13.1 26.2c-7.223 0-13.1-5.876-13.1-13.1s5.877-13.1 13.1-13.1 13.1 5.876 13.1 13.1-5.877 13.1-13.1 13.1zm0-25c-6.562 0-11.9 5.339-11.9 11.9s5.338 11.9 11.9 11.9 11.9-5.339 11.9-11.9-5.338-11.9-11.9-11.9z"></path> <path class="icon__element icon__element--horizontal-bar" fill="#241C15" d="M8.636 12.5h8.929v1.199h-8.929z"></path> <path class="icon__element icon__element--vertical-bar" fill="#241C15" d="M12.5 8.636h1.2v8.928h-1.2z"></path> </svg> </span></button> </h3> <div class="p23AccordionItem__description" data-behavior="accordion:content" data-name="p23Accordion-2-71eitkfyEERvpzUkSz7c0B" id="p23AccordionItem-sect-2-71eitkfyEERvpzUkSz7c0B" role="region" aria-labelledby="p23AccordionItem-2-71eitkfyEERvpzUkSz7c0B"> <div class="p23AccordionItem__copy copy-small copy-prose"> <p>Once you begin the process of creating a segment in Mailchimp, you’ll be able to choose which audience you’d like to segment. While we recommend maintaining only a single audience, you can choose your preferred audience to segment if you have multiple.</p> </div> </div> </li> <li class="p23AccordionItem" data-behavior="p23Accordion:item" data-context-text="How to send emails to a segment in Mailchimp" data-component-id="p23AccordionItem" data-entry-id="37KVVTE7jpd1AtOpbobNUw"> <h3> <button type="button" data-behavior="p23Accordion:item-toggle" data-target="p23Accordion-3-37KVVTE7jpd1AtOpbobNUw" aria-expanded="false" class="p23AccordionItem__button copy-large flex flex--middle padding--top-4 padding--bottom-4" id="p23AccordionItem-3-37KVVTE7jpd1AtOpbobNUw" aria-controls="p23AccordionItem-sect-3-37KVVTE7jpd1AtOpbobNUw"> <span> How to send emails to a segment in Mailchimp </span> <span class="p23AccordionItem__icon" aria-hidden="true"> <svg xmlns="http://www.w3.org/2000/svg" class="icon icon--plusRound" width="26.2000008" height="26.2000008" viewbox="0 0 26.2000008 26.2000008"> <path fill="#241C15" d="M13.1 26.2c-7.223 0-13.1-5.876-13.1-13.1s5.877-13.1 13.1-13.1 13.1 5.876 13.1 13.1-5.877 13.1-13.1 13.1zm0-25c-6.562 0-11.9 5.339-11.9 11.9s5.338 11.9 11.9 11.9 11.9-5.339 11.9-11.9-5.338-11.9-11.9-11.9z"></path> <path class="icon__element icon__element--horizontal-bar" fill="#241C15" d="M8.636 12.5h8.929v1.199h-8.929z"></path> <path class="icon__element icon__element--vertical-bar" fill="#241C15" d="M12.5 8.636h1.2v8.928h-1.2z"></path> </svg> </span></button> </h3> <div class="p23AccordionItem__description" data-behavior="accordion:content" data-name="p23Accordion-3-37KVVTE7jpd1AtOpbobNUw" id="p23AccordionItem-sect-3-37KVVTE7jpd1AtOpbobNUw" role="region" aria-labelledby="p23AccordionItem-3-37KVVTE7jpd1AtOpbobNUw"> <div class="p23AccordionItem__copy copy-small copy-prose"> <p>Email marketing segmentation can be a great way to send tailored messages to a targeted group of customers. If you want to send emails to a particular segment, first navigate to the Segments page. There, you’ll be able to choose from your existing segments. Click the drop-down menu next to your desired segment to choose which type of email campaign you’d like to send. After you’ve completed these steps, you’ll continue to the campaign builder, where you can customize your email campaign in even more detail.</p> </div> </div> </li> <li class="p23AccordionItem" data-behavior="p23Accordion:item" data-context-text="What is behavioral segmentation in marketing?" data-component-id="p23AccordionItem" data-entry-id="6WBwyCQRgEeZvQzFGo1VoP"> <h3> <button type="button" data-behavior="p23Accordion:item-toggle" data-target="p23Accordion-4-6WBwyCQRgEeZvQzFGo1VoP" aria-expanded="false" class="p23AccordionItem__button copy-large flex flex--middle padding--top-4 padding--bottom-4" id="p23AccordionItem-4-6WBwyCQRgEeZvQzFGo1VoP" aria-controls="p23AccordionItem-sect-4-6WBwyCQRgEeZvQzFGo1VoP"> <span> What is behavioral segmentation in marketing? </span> <span class="p23AccordionItem__icon" aria-hidden="true"> <svg xmlns="http://www.w3.org/2000/svg" class="icon icon--plusRound" width="26.2000008" height="26.2000008" viewbox="0 0 26.2000008 26.2000008"> <path fill="#241C15" d="M13.1 26.2c-7.223 0-13.1-5.876-13.1-13.1s5.877-13.1 13.1-13.1 13.1 5.876 13.1 13.1-5.877 13.1-13.1 13.1zm0-25c-6.562 0-11.9 5.339-11.9 11.9s5.338 11.9 11.9 11.9 11.9-5.339 11.9-11.9-5.338-11.9-11.9-11.9z"></path> <path class="icon__element icon__element--horizontal-bar" fill="#241C15" d="M8.636 12.5h8.929v1.199h-8.929z"></path> <path class="icon__element icon__element--vertical-bar" fill="#241C15" d="M12.5 8.636h1.2v8.928h-1.2z"></path> </svg> </span></button> </h3> <div class="p23AccordionItem__description" data-behavior="accordion:content" data-name="p23Accordion-4-6WBwyCQRgEeZvQzFGo1VoP" id="p23AccordionItem-sect-4-6WBwyCQRgEeZvQzFGo1VoP" role="region" aria-labelledby="p23AccordionItem-4-6WBwyCQRgEeZvQzFGo1VoP"> <div class="p23AccordionItem__copy copy-small copy-prose"> <p>In marketing, behavioral segmentation describes the process of dividing customers into groups based on their behavior patterns and actions taken. Using segmentation marketing software, marketers can quickly and easily segment their audience to gain valuable insights and improve future marketing campaigns.</p> </div> </div> </li> <li class="p23AccordionItem" data-behavior="p23Accordion:item" data-context-text="What is segmentation in email marketing?" data-component-id="p23AccordionItem" data-entry-id="4jYQCn8RJyMtPzEWVd87HA"> <h3> <button type="button" data-behavior="p23Accordion:item-toggle" data-target="p23Accordion-5-4jYQCn8RJyMtPzEWVd87HA" aria-expanded="false" class="p23AccordionItem__button copy-large flex flex--middle padding--top-4 padding--bottom-4" id="p23AccordionItem-5-4jYQCn8RJyMtPzEWVd87HA" aria-controls="p23AccordionItem-sect-5-4jYQCn8RJyMtPzEWVd87HA"> <span> What is segmentation in email marketing? </span> <span class="p23AccordionItem__icon" aria-hidden="true"> <svg xmlns="http://www.w3.org/2000/svg" class="icon icon--plusRound" width="26.2000008" height="26.2000008" viewbox="0 0 26.2000008 26.2000008"> <path fill="#241C15" d="M13.1 26.2c-7.223 0-13.1-5.876-13.1-13.1s5.877-13.1 13.1-13.1 13.1 5.876 13.1 13.1-5.877 13.1-13.1 13.1zm0-25c-6.562 0-11.9 5.339-11.9 11.9s5.338 11.9 11.9 11.9 11.9-5.339 11.9-11.9-5.338-11.9-11.9-11.9z"></path> <path class="icon__element icon__element--horizontal-bar" fill="#241C15" d="M8.636 12.5h8.929v1.199h-8.929z"></path> <path class="icon__element icon__element--vertical-bar" fill="#241C15" d="M12.5 8.636h1.2v8.928h-1.2z"></path> </svg> </span></button> </h3> <div class="p23AccordionItem__description" data-behavior="accordion:content" data-name="p23Accordion-5-4jYQCn8RJyMtPzEWVd87HA" id="p23AccordionItem-sect-5-4jYQCn8RJyMtPzEWVd87HA" role="region" aria-labelledby="p23AccordionItem-5-4jYQCn8RJyMtPzEWVd87HA"> <div class="p23AccordionItem__copy copy-small copy-prose"> <p>Segmentation in email marketing is when a company divides the subscribers on their email list into smaller groups based on factors such as actions taken, behavior patterns, interests, age, location, and more. With email marketing segmentation tools like Mailchimp, marketers can easily manage and segment their audience based on a variety of crucial factors. This enables you to develop more sophisticated and personalized email marketing campaigns that connect with your audience.</p> </div> </div> </li> <li class="p23AccordionItem" data-behavior="p23Accordion:item" data-context-text="Why does segmentation matter in email marketing?" data-component-id="p23AccordionItem" data-entry-id="dKgaiWk5e9SmwJTrC2d7i"> <h3> <button type="button" data-behavior="p23Accordion:item-toggle" data-target="p23Accordion-6-dKgaiWk5e9SmwJTrC2d7i" aria-expanded="false" class="p23AccordionItem__button copy-large flex flex--middle padding--top-4 padding--bottom-4" id="p23AccordionItem-6-dKgaiWk5e9SmwJTrC2d7i" aria-controls="p23AccordionItem-sect-6-dKgaiWk5e9SmwJTrC2d7i"> <span> Why does segmentation matter in email marketing? </span> <span class="p23AccordionItem__icon" aria-hidden="true"> <svg xmlns="http://www.w3.org/2000/svg" class="icon icon--plusRound" width="26.2000008" height="26.2000008" viewbox="0 0 26.2000008 26.2000008"> <path fill="#241C15" d="M13.1 26.2c-7.223 0-13.1-5.876-13.1-13.1s5.877-13.1 13.1-13.1 13.1 5.876 13.1 13.1-5.877 13.1-13.1 13.1zm0-25c-6.562 0-11.9 5.339-11.9 11.9s5.338 11.9 11.9 11.9 11.9-5.339 11.9-11.9-5.338-11.9-11.9-11.9z"></path> <path class="icon__element icon__element--horizontal-bar" fill="#241C15" d="M8.636 12.5h8.929v1.199h-8.929z"></path> <path class="icon__element icon__element--vertical-bar" fill="#241C15" d="M12.5 8.636h1.2v8.928h-1.2z"></path> </svg> </span></button> </h3> <div class="p23AccordionItem__description" data-behavior="accordion:content" data-name="p23Accordion-6-dKgaiWk5e9SmwJTrC2d7i" id="p23AccordionItem-sect-6-dKgaiWk5e9SmwJTrC2d7i" role="region" aria-labelledby="p23AccordionItem-6-dKgaiWk5e9SmwJTrC2d7i"> <div class="p23AccordionItem__copy copy-small copy-prose"> <p>By leveraging customer segmentation tools, marketers can create better email marketing campaigns that more effectively appeal to shoppers. After all, everyone is different, so sending generic marketing emails that try to appeal to every single subscriber on your email list is rarely going to be an effective strategy. Segmenting your audience makes it easier to create personalized emails and improve conversions. <br> Additionally, segmentation tools can help companies market to shoppers who are in different stages of the sales cycle. Through email marketing segmentation, you can easily send welcome emails to new subscribers, abandoned cart emails to hesitant shoppers, and follow-up emails to recent customers.</p> </div> </div> </li> </ul> </div> </section> </main> <footer class="globalFooter__storefront layout--halfMargin backgroundParsnip fs-unmask" data-module-id="globalFooter" data-entry-id="3ifwtebV3iMWMUOWm4uUYefooter"> <div class="related_links layout content content--8of8-medium content--12of16-large"> <ul class="related_links__list flex flex--columns-2-medium flex--columns-4-large"> <li class="related_links__list__listItem"> <h3 class="footerItemColumn__heading related_links__list__listItem__item copy" data-context-text="Related links"> <p>Related Links:</p> </h3> </li> <li class="related_links__list__listItem"> <div class="footerItem related_links__list__listItem__item" data-context-text="Audience Segmentation"> <a class="cta" href="https://mailchimp.com/marketing-glossary/audience-segmentation/">Audience 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