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method="get" id="searchform" action="/web/20140616041019/http://www.addthis.com/blog/" class="faded-in" style="display: block;"> <input type="text" class="search-field" name="s" id="s" placeholder="Search"> <input type="submit" class="search-submit" name="submit" id="searchsubmit" value="Search"> </form> </div> </section> <section class="content" role="main"> <div class="blog-posts"> <div class="post-subhead"> Category: <span>Data Decisions</span> </div> <article id="post-8762" class="post-8762 post type-post status-publish format-standard hentry category-current-events category-data-decisions category-features-tips tag-big-ten tag-college tag-content-engagement tag-graduation tag-ivy-league tag-sec tag-social-engagement"> <div class="post-head"> <h2 class="entry-title"><a href="https://web.archive.org/web/20140616041019/http://www.addthis.com/blog/2014/06/02/how-ivy-league-sec-big-ten-graduates-share-content/" title="Permalink to How Ivy League, SEC, & Big Ten Graduates Share Content" rel="bookmark">How Ivy League, SEC, & Big Ten Graduates Share Content</a></h2> <img alt="" src="https://web.archive.org/web/20140616041019im_/http://1.gravatar.com/avatar/3c0e28bb7514fb809cad15cf4678951e?s=100&d=blank&r=G" class="avatar avatar-100 photo" height="100" width="100"/> </div> <div class="post-info"> <ul> <li><span class="icon-calendar"></span> June 2, 2014</li> <li><span class="icon-user"></span> Kara Cassella</li> <li><span class="icon-tag"></span> <a href="https://web.archive.org/web/20140616041019/http://www.addthis.com/blog/category/current-events/" title="View all posts in Current Events">Current Events</a>,<a href="https://web.archive.org/web/20140616041019/http://www.addthis.com/blog/category/data-decisions/" title="View all posts in Data Decisions">Data Decisions</a>,<a href="https://web.archive.org/web/20140616041019/http://www.addthis.com/blog/category/features-tips/" title="View all posts in Features & Tips">Features & Tips</a> </li> <li><span class="icon-comment"></span> <a href="https://web.archive.org/web/20140616041019/http://www.addthis.com/blog/2014/06/02/how-ivy-league-sec-big-ten-graduates-share-content/#comments" title="Comment on How Ivy League, SEC, & Big Ten Graduates Share Content"><span class="dsq-postid" rel="8762 http://www.addthis.com/blog/?p=8762">2 comments</span></a></li> </ul>  </div> <div class="post-entry"> <p><a href="https://web.archive.org/web/20140616041019/http://blog.addthiscdn.com/wp-content/uploads/2014/05/addthis-graduation-image.png"><img class="alignnone size-full wp-image-8776" alt="addthis-graduation-image" src="https://web.archive.org/web/20140616041019im_/http://blog.addthiscdn.com/wp-content/uploads/2014/05/addthis-graduation-image.png" width="100%"/></a></p> <p>For the past few weekends, you must’ve been seeing your Instagram, Facebook, and Twitter feeds overflowing with photos of recent graduates. It IS a huge accomplishment, and one worth sharing with your social network. But it got us thinking about how people are sharing the big news. So we checked out how three groups of schools were sharing content about commencement ceremonies.</p> <p> <a href="https://web.archive.org/web/20140616041019/http://www.addthis.com/blog/2014/06/02/how-ivy-league-sec-big-ten-graduates-share-content/#more-8762" class="more-link">Continue…</a></p> </div> <div class="post-share"> <div class="addthis_responsive_sharing" data-url="https://web.archive.org/web/20140616041019oe_/http://www.addthis.com/blog/2014/06/02/how-ivy-league-sec-big-ten-graduates-share-content/" data-title="'How Ivy League, SEC, & Big Ten Graduates Share Content'"></div> </div> </article> <article id="post-7840" class="post-7840 post type-post status-publish format-standard hentry category-data-decisions category-engagement-2 category-personalization-2 tag-boxing tag-intent-data tag-observed-behavioral-data tag-personalization tag-personalization-series tag-user-behavior"> <div class="post-head"> <h2 class="entry-title"><a href="https://web.archive.org/web/20140616041019/http://www.addthis.com/blog/2014/02/06/personalization-pitfalls-and-how-to-fix-them/" title="Permalink to Personalization Pitfalls and How to Fix Them" rel="bookmark">Personalization Pitfalls and How to Fix Them</a></h2> <img alt="" src="https://web.archive.org/web/20140616041019im_/http://1.gravatar.com/avatar/1cac9154cbf45b908b809ba9f4603cb4?s=100&d=blank&r=G" class="avatar avatar-100 photo" height="100" width="100"/> </div> <div class="post-info"> <ul> <li><span class="icon-calendar"></span> February 6, 2014</li> <li><span class="icon-user"></span> Charlie Reverte</li> <li><span class="icon-tag"></span> <a href="https://web.archive.org/web/20140616041019/http://www.addthis.com/blog/category/data-decisions/" title="View all posts in Data Decisions">Data Decisions</a>,<a href="https://web.archive.org/web/20140616041019/http://www.addthis.com/blog/category/engagement-2/" title="View all posts in Engagement">Engagement</a>,<a href="https://web.archive.org/web/20140616041019/http://www.addthis.com/blog/category/personalization-2/" title="View all posts in Personalization">Personalization</a> </li> <li><span class="icon-comment"></span> <a href="https://web.archive.org/web/20140616041019/http://www.addthis.com/blog/2014/02/06/personalization-pitfalls-and-how-to-fix-them/#comments" title="Comment on Personalization Pitfalls and How to Fix Them"><span class="dsq-postid" rel="7840 http://www.addthis.com/blog/?p=7840">2 comments</span></a></li> </ul>  </div> <div class="post-entry"> <p>Personalization—applied properly—can turn a regular website visit into a serendipitous experience. Think of how you felt the first time you heard your favorite song. If you have good content, then you probably have pages on your site that will give your visitors that same feeling.</p> <p><a title="personalization_blog_image_1 by addthisinc, on Flickr" href="https://web.archive.org/web/20140616041019/http://www.flickr.com/photos/103463061@N02/12345374184/"><img alt="personalization_blog_image_1" src="https://web.archive.org/web/20140616041019im_/http://farm4.staticflickr.com/3827/12345374184_4cbbb8076f_z.jpg" width="100%"/></a></p> <p> <a href="https://web.archive.org/web/20140616041019/http://www.addthis.com/blog/2014/02/06/personalization-pitfalls-and-how-to-fix-them/#more-7840" class="more-link">Continue…</a></p> </div> <div class="post-share"> <div class="addthis_responsive_sharing" data-url="https://web.archive.org/web/20140616041019oe_/http://www.addthis.com/blog/2014/02/06/personalization-pitfalls-and-how-to-fix-them/" data-title="'Personalization Pitfalls and How to Fix Them'"></div> </div> </article> <article id="post-6309" class="post-6309 post type-post status-publish format-standard hentry category-data-decisions category-design category-features-tips tag-data tag-design-2 tag-personalization tag-personalization-series tag-tips tag-users tag-ux"> <div class="post-head"> <h2 class="entry-title"><a href="https://web.archive.org/web/20140616041019/http://www.addthis.com/blog/2013/06/21/streamline-your-site-with-personalization/" title="Permalink to Streamline Your Site With Personalization" rel="bookmark">Streamline Your Site With Personalization</a></h2> <img alt="" src="https://web.archive.org/web/20140616041019im_/http://1.gravatar.com/avatar/1cac9154cbf45b908b809ba9f4603cb4?s=100&d=blank&r=G" class="avatar avatar-100 photo" height="100" width="100"/> </div> <div class="post-info"> <ul> <li><span class="icon-calendar"></span> June 21, 2013</li> <li><span class="icon-user"></span> Charlie Reverte</li> <li><span class="icon-tag"></span> <a href="https://web.archive.org/web/20140616041019/http://www.addthis.com/blog/category/data-decisions/" title="View all posts in Data Decisions">Data Decisions</a>,<a href="https://web.archive.org/web/20140616041019/http://www.addthis.com/blog/category/design/" title="View all posts in Design">Design</a>,<a href="https://web.archive.org/web/20140616041019/http://www.addthis.com/blog/category/features-tips/" title="View all posts in Features & Tips">Features & Tips</a> </li> <li><span class="icon-comment"></span> <a href="https://web.archive.org/web/20140616041019/http://www.addthis.com/blog/2013/06/21/streamline-your-site-with-personalization/#comments" title="Comment on Streamline Your Site With Personalization"><span class="dsq-postid" rel="6309 http://www.addthis.com/blog/?p=6309">5 comments</span></a></li> </ul>  </div> <div class="post-entry"> <p>Web sites want to maximize engagement, but it’s hard to guess what each visitor will want to read or buy. Pixels are cheap, so many sites approach this question by adding widget after widget, hoping that a user will find one they want to click on. This is the <strong>shotgun approach</strong> to boosting engagement. The problem with it is that user attention is expensive, and each additional widget distracts them from your content, products and ads.</p> <p> <a href="https://web.archive.org/web/20140616041019/http://www.addthis.com/blog/2013/06/21/streamline-your-site-with-personalization/#more-6309" class="more-link">Continue…</a></p> </div> <div class="post-share"> <div class="addthis_responsive_sharing" data-url="https://web.archive.org/web/20140616041019oe_/http://www.addthis.com/blog/2013/06/21/streamline-your-site-with-personalization/" data-title="'Streamline Your Site With Personalization'"></div> </div> </article> <article id="post-6128" class="post-6128 post type-post status-publish format-standard hentry category-data-decisions category-design category-features-tips tag-engage-users tag-personalization tag-personalization-series tag-recommendations tag-social-engagement"> <div class="post-head"> <h2 class="entry-title"><a href="https://web.archive.org/web/20140616041019/http://www.addthis.com/blog/2013/05/23/what-is-personalization/" title="Permalink to What Is Personalization?" rel="bookmark">What Is Personalization?</a></h2> <img alt="" src="https://web.archive.org/web/20140616041019im_/http://1.gravatar.com/avatar/1cac9154cbf45b908b809ba9f4603cb4?s=100&d=blank&r=G" class="avatar avatar-100 photo" height="100" width="100"/> </div> <div class="post-info"> <ul> <li><span class="icon-calendar"></span> May 23, 2013</li> <li><span class="icon-user"></span> Charlie Reverte</li> <li><span class="icon-tag"></span> <a href="https://web.archive.org/web/20140616041019/http://www.addthis.com/blog/category/data-decisions/" title="View all posts in Data Decisions">Data Decisions</a>,<a href="https://web.archive.org/web/20140616041019/http://www.addthis.com/blog/category/design/" title="View all posts in Design">Design</a>,<a href="https://web.archive.org/web/20140616041019/http://www.addthis.com/blog/category/features-tips/" title="View all posts in Features & Tips">Features & Tips</a> </li> <li><span class="icon-comment"></span> <a href="https://web.archive.org/web/20140616041019/http://www.addthis.com/blog/2013/05/23/what-is-personalization/#comments" title="Comment on What Is Personalization?"><span class="dsq-postid" rel="6128 http://www.addthis.com/blog/?p=6128">3 comments</span></a></li> </ul>  </div> <div class="post-entry"> <p><strong>Personalization</strong> is the practice of dynamically tailoring your site to the wants and needs of each user.</p> <p>You’re already used to a personalized experience when you visit Amazon, Pandora or Netflix. Their recommendations are a valuable discovery mechanism that connects you with the content and products you want. <a href="https://web.archive.org/web/20140616041019/http://www.addthis.com/blog/2010/11/04/tip-personalize-your-addthis-sharing/" target="_blank">Personalizing your own site</a> will give visitors a more relevant and engaging experience and is one of the best ways to boost loyalty and conversion.</p> <p><img alt="chopper" src="https://web.archive.org/web/20140616041019im_/http://farm4.staticflickr.com/3828/8792892649_e8162c2682_z.jpg" width="100%"/></p> <p> <a href="https://web.archive.org/web/20140616041019/http://www.addthis.com/blog/2013/05/23/what-is-personalization/#more-6128" class="more-link">Continue…</a></p> </div> <div class="post-share"> <div class="addthis_responsive_sharing" data-url="https://web.archive.org/web/20140616041019oe_/http://www.addthis.com/blog/2013/05/23/what-is-personalization/" data-title="'What Is Personalization?'"></div> </div> </article> <article id="post-6087" class="post-6087 post type-post status-publish format-standard hentry category-data-decisions"> <div class="post-head"> <h2 class="entry-title"><a href="https://web.archive.org/web/20140616041019/http://www.addthis.com/blog/2013/05/14/4-reasons-analytics-matter/" title="Permalink to 4 Reasons Analytics Matter" rel="bookmark">4 Reasons Analytics Matter</a></h2> <img alt="" src="https://web.archive.org/web/20140616041019im_/http://0.gravatar.com/avatar/6a7f048840a63c0fac20637c564b4c16?s=100&d=blank&r=G" class="avatar avatar-100 photo" height="100" width="100"/> </div> <div class="post-info"> <ul> <li><span class="icon-calendar"></span> May 14, 2013</li> <li><span class="icon-user"></span> Ifdy</li> <li><span class="icon-tag"></span> <a href="https://web.archive.org/web/20140616041019/http://www.addthis.com/blog/category/data-decisions/" title="View all posts in Data Decisions">Data Decisions</a> </li> <li><span class="icon-comment"></span> <a href="https://web.archive.org/web/20140616041019/http://www.addthis.com/blog/2013/05/14/4-reasons-analytics-matter/#comments" title="Comment on 4 Reasons Analytics Matter"><span class="dsq-postid" rel="6087 http://www.addthis.com/blog/?p=6087">4 comments</span></a></li> </ul>  </div> <div class="post-entry"> <p>The word “analytics” makes some people cringe. (Not us at AddThis! <a href="https://web.archive.org/web/20140616041019/http://www.addthis.com/technology" target="_blank">We love data!</a>) But this sentiment is understandable because, for most people, analytics can become more of a frustrating information overload experience. And that’s, well, a total turn off.</p> <p>Understandable.</p> <p>Without analytics, though, you’re shooting in the dark. Here’s what analytics can help you with. <a href="https://web.archive.org/web/20140616041019/http://www.addthis.com/blog/2013/05/14/4-reasons-analytics-matter/#more-6087" class="more-link">Continue…</a></p> </div> <div class="post-share"> <div class="addthis_responsive_sharing" data-url="https://web.archive.org/web/20140616041019oe_/http://www.addthis.com/blog/2013/05/14/4-reasons-analytics-matter/" data-title="'4 Reasons Analytics Matter'"></div> </div> </article> <script type="text/javascript"> // <![CDATA[ var disqus_shortname = 'addthis-prod'; (function () { var nodes = document.getElementsByTagName('span'); for (var i = 0, url; i < nodes.length; i++) { if (nodes[i].className.indexOf('dsq-postid') != -1) { nodes[i].parentNode.setAttribute('data-disqus-identifier', nodes[i].getAttribute('rel')); url = nodes[i].parentNode.href.split('#', 1); if (url.length == 1) { url = url[0]; } else { url = url[1]; } nodes[i].parentNode.href = url + '#disqus_thread'; } } var s = document.createElement('script'); s.async = true; s.type = 'text/javascript'; s.src = '//' + 'disqus.com/forums/' + disqus_shortname + '/count.js'; (document.getElementsByTagName('HEAD')[0] || document.getElementsByTagName('BODY')[0]).appendChild(s); }()); //]]> </script> </div> </section> <footer> <div id="footer-recommended" class="footer-recommended"> </div> <p>© 2014 AddThis<br>Made with love.</p> <p><a class="footer-logo" href="https://web.archive.org/web/20140616041019/http://www.addthis.com/">AddThis</a></p> </footer>  <script type="text/javascript" lang="en"> var _gaq = _gaq || []; (function() { var ga = document.createElement('script'); ga.type = 'text/javascript'; ga.async = true; ga.src = ('https:' == document.location.protocol ? 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