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href="https://www.worldobesity.org/about">Overview</a> </li> <li role="menuitem" class=" dropdown-submenu dropdown-item"><a href="https://www.worldobesity.org/about/about-us/">About Us</a><ul class="dropdown-menu"><li role="menuitem" class="dropdown-submenu"><a href="https://www.worldobesity.org/about/about-us/governance/">Governance</a><ul class="dropdown-menu"><li role="menuitem" class="dropdown-submenu"><a href="https://www.worldobesity.org/about/about-us/governance/executive-committee/">Board of Trustees</a><li role="menuitem" class="dropdown-submenu"><a href="https://www.worldobesity.org/about/about-us/governance/world-obesity-policy-prevention-formerly-iotf/">Policy & Prevention Committee</a><li role="menuitem" class="dropdown-submenu"><a href="https://www.worldobesity.org/about/about-us/governance/publications-committee/">Publications Committee</a><li role="menuitem" class="dropdown-submenu"><a 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class="dropdown-menu"><li role="menuitem" class="dropdown-submenu"><a href="https://www.worldobesity.org/about/about-obesity/prevalence-of-obesity/">Prevalence of Obesity </a></li><li role="menuitem" class="dropdown-submenu"><a href="https://www.worldobesity.org/about/about-obesity/causes-of-obesity/">Causes of Obesity</a></li><li role="menuitem" class="dropdown-submenu"><a href="https://www.worldobesity.org/about/about-obesity/obesity-classification/">Obesity Classification</a></li><li role="menuitem" class="dropdown-submenu"><a href="https://www.worldobesity.org/about/about-obesity/prevention-of-obesity/">Prevention of Obesity</a></li></ul></li><li role="menuitem" class=" dropdown-submenu dropdown-item"><a href="https://www.worldobesity.org/about/vacancies/">Vacancies</a></li> </ul> </li> <li class="nav-item dropdown active"> <a class="nav-link dropdown-toggle" href="https://www.worldobesity.org/what-we-do" data-toggle="dropdown" aria-haspopup="true" aria-expanded="false">What we do</a> <ul class="dropdown-menu multi-level" role="menu"> <li class="dropdown-item" role="menuitem"> <a href="https://www.worldobesity.org/what-we-do">Overview</a> </li> <li role="menuitem" class=" dropdown-submenu dropdown-item"><a href="https://www.worldobesity.org/what-we-do/our-policy-priorities/">Our Policy Priorities</a><ul class="dropdown-menu"><li role="menuitem" class="dropdown-submenu"><a href="https://www.worldobesity.org/what-we-do/our-policy-priorities/obesity-as-a-disease/">Obesity as a disease</a></li><li role="menuitem" class="dropdown-submenu"><a href="https://www.worldobesity.org/what-we-do/our-policy-priorities/commercial-determinants-of-obesity/">Commercial determinants of obesity</a></li><li role="menuitem" class="dropdown-submenu"><a href="https://www.worldobesity.org/what-we-do/our-policy-priorities/childhood-obesity/">Childhood Obesity</a></li><li role="menuitem" class="dropdown-submenu"><a 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class="dropdown-submenu"><a href="https://www.worldobesity.org/what-we-do/projects/mapps/">MAPPS</a></li><li role="menuitem" class="dropdown-submenu"><a href="https://www.worldobesity.org/what-we-do/projects/stop/">STOP</a></li><li role="menuitem" class="dropdown-submenu"><a href="https://www.worldobesity.org/what-we-do/projects/co-create/">CO-CREATE</a></li><li role="menuitem" class="dropdown-submenu"><a href="https://www.worldobesity.org/what-we-do/projects/informas/">INFORMAS </a></li><li role="menuitem" class="dropdown-submenu"><a href="https://www.worldobesity.org/what-we-do/projects/healthy-venues/">Healthy Venues</a></li><li role="menuitem" class="dropdown-submenu"><a href="https://www.worldobesity.org/what-we-do/projects/lancet-commission-on-obesity/">Lancet Commission on Obesity</a><ul class="dropdown-menu"><li role="menuitem" class="dropdown-submenu"><a href="https://www.worldobesity.org/what-we-do/projects/lancet-commission-on-obesity/lancet-commission-report-on-obesity/">Lancet Commission Report on Obesity</a><li role="menuitem" class="dropdown-submenu"><a href="https://www.worldobesity.org/what-we-do/projects/lancet-commission-on-obesity/reinventing-the-food-system-a-report/">Reinventing the Food System: A Report </a></ul></li><li role="menuitem" class="dropdown-submenu"><a href="https://www.worldobesity.org/what-we-do/projects/cohd/">COHD</a></li><li role="menuitem" class="dropdown-submenu"><a href="https://www.worldobesity.org/what-we-do/projects/obtains/">OBTAINS</a></li><li role="menuitem" class="dropdown-submenu"><a href="https://www.worldobesity.org/what-we-do/projects/finch/">FINCH</a></li><li role="menuitem" class="dropdown-submenu"><a href="https://www.worldobesity.org/what-we-do/projects/obct/">OBCT</a></li><li role="menuitem" class="dropdown-submenu"><a 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href="https://www.worldobesity.org/what-we-do/projects/past-eu-projects/the-spotlight-project/">The Spotlight Project</a></ul></li></ul></li> </ul> </li> <li class="nav-item "> <a class="nav-link" href="https://www.worldobesity.org/news">News</a> </li> <li class="nav-item"> <a class="nav-link site-search" href="#" data-toggle="modal" data-target=".modal-site-search"><i class="icon-wof_search"></i></a> </li> </ul> </div> </div> </div> </nav> </header> <main> <article> <header> <div class="container"> <div class="row"> <div class="col-12 col-lg-10"> <h1>FINCH</h1> </div> </div> </div> </header> <div class="page-meta card mb-5"> <div class="page-meta-bar"> <div class="container"> <div class="row"> <div class="col-12"> <p><small class="upper"><a href="https://www.worldobesity.org/what-we-do/">What we do</a><a href="https://www.worldobesity.org/what-we-do/projects/">Projects</a><span class="last">FINCH</span></small></p> <a class="btn btn-primary float-right" data-toggle="collapse" href="#section-nav" role="button" aria-expanded="false" aria-controls="section-nav"> <i class="icon-wof_menu"></i> In this section </a> </div> </div> </div> </div> <div class="page-meta-nav"> <div class="collapse" id="section-nav"> <div class="container"> <div class="row"> <div class="col-12"> <ul> <li> <a href="/what-we-do/projects/mapps/">MAPPS</a> </li> <li> <a href="/what-we-do/projects/stop/">STOP</a> </li> <li> <a href="/what-we-do/projects/co-create/">CO-CREATE</a> </li> <li> <a href="/what-we-do/projects/informas/">INFORMAS </a> </li> <li> <a href="/what-we-do/projects/healthy-venues/">Healthy Venues</a> </li> <li> <a href="/what-we-do/projects/lancet-commission-on-obesity/">Lancet Commission on Obesity</a> <ul> <li> <a href="/what-we-do/projects/lancet-commission-on-obesity/lancet-commission-report-on-obesity/">Lancet Commission Report on Obesity</a> </li> <li> <a href="/what-we-do/projects/lancet-commission-on-obesity/reinventing-the-food-system-a-report/">Reinventing the Food System: A Report </a> </li> </ul> </li> <li> <a href="/what-we-do/projects/cohd/">COHD</a> </li> <li> <a href="/what-we-do/projects/obtains/">OBTAINS</a> </li> <li class="active"> <a href="/what-we-do/projects/finch/">FINCH</a> </li> <li> <a href="/what-we-do/projects/obct/">OBCT</a> </li> <li> <a href="/what-we-do/projects/past-eu-projects/">Past EU Projects</a> <ul> <li> <a href="/what-we-do/projects/past-eu-projects/the-hope-project/">The HOPE Project</a> </li> <li> <a href="/what-we-do/projects/past-eu-projects/the-energy-project/">The ENERGY Project</a> </li> <li> <a href="/what-we-do/projects/past-eu-projects/project-dynamo-hia/">Project DYNAMO-HIA</a> </li> <li> <a href="/what-we-do/projects/past-eu-projects/the-toybox-project/">The ToyBox Project</a> </li> <li> <a href="/what-we-do/projects/past-eu-projects/the-daphne-project/">The DAPHNE Project</a> </li> <li> <a href="/what-we-do/projects/past-eu-projects/the-spotlight-project/">The Spotlight Project</a> </li> </ul> </li> </ul> </div> </div> </div> </div> </div> </div> <div class="social-share-top d-none d-md-block"> <div class="container"> <div class="row"> <div class="col-12"> <ul class="share-icons"> <li data-aos="fade" data-aos-offset="100" data-aos-delay="100"><a class="facebook" href="https://www.facebook.com/sharer/sharer.php?u=https://www.worldobesity.org/what-we-do/projects/finch" target="_blank"><i class="fab fa-facebook-f"></i></a></li> <li data-aos="fade" data-aos-offset="100" data-aos-delay="200"><a class="twitter" href="https://twitter.com/home?status=https://www.worldobesity.org/what-we-do/projects/finch" target="_blank"><i class="fab fa-twitter"></i></a></li> <li data-aos="fade" data-aos-offset="100" data-aos-delay="300"><a class="linkedin" href="https://www.linkedin.com/shareArticle?mini=true&url=https://www.worldobesity.org/what-we-do/projects/finch&title=FINCH" target="_blank"><i class="fab fa-linkedin-in"></i></a></li> </ul> </div> </div> </div> </div> <div class="fluid fluid-text" data-aos="fade" data-aos-offset="100" data-aos-delay="0" id="video-container"> <div class="container"> <div class="row justify-content-center"> <div class="col-12 col-sm-12 col-md-12 col-lg-8"> <p class="intro-para" style="font-size:18px;">Eating foods rich in fat, sugar and salt makes people more likely to have obesity and long-lasting diseases such as diabetes and heart disease. In the UK, those foods are eaten more often by people who live in poorer areas of the country, who are also more often in poor health and live shorter lives.</p> </div> </div> </div> </div> <div class="fluid fluid-text" data-aos="fade" data-aos-offset="100" data-aos-delay="0" id="video-container"> <div class="container"> <div class="row justify-content-center"> <div class="col-12 col-sm-12 col-md-10 col-lg-6"> <p>Many cheap foods are rich in fat, sugar and salt, while healthy foods, such as fruit and vegetables, are sometimes more expensive and take more time to prepare. More and more people are affected by obesity in the UK, especially in poor areas, and the government is considering new ways to stop its spread. </p> <hr /> <ul> <li>Principal Investigator: <strong>Professor Franco Sassi</strong></li> <li>Funder: <strong>National Institute for Health Research</strong></li> <li>Partners: <strong>University of Essex, University of Reading, World Obesity Federation</strong></li> <li>Duration: <strong>April 2022 - March 2025</strong></li> </ul> <hr /> <p>The government introduced a tax on sugary drinks in the UK in 2018. To avoid the tax, many of the companies that produce those drinks cut their sugar content. In some cases, sugary drinks have also become more expensive to buy because of the tax, and people are buying less of them. But the tax is small, and it is applied only on sugary drinks, so the benefits for people’s health are also small. People already pay tax on food and drinks, at much higher levels than the sugary drinks tax, but most tax on food is not related to health. For example, you pay tax on takeaways but not on food in shops such as meat and vegetables. </p> </div> </div> </div> </div> <div class="fluid fluid-text-and-image fifty-fifty-l colour-blue remove-gap" data-aos="fade" data-aos-offset="100" data-aos-delay="0"> <div class="container-fluid container-no-gutter"> <div class="row row-no-gutter "> <div class="col-12 col-md-6 mx-auto content_col"> <div class="justify-content-center inner-col"> <div class="row justify-content-center"> <div class="col-12 col-sm-8 col-md-8 col-lg-7 d-flex align-items-center"> <div class="ff-inset"> <span class="badge badge-secondary">FINCH</span> <h3 class="title"></h3> <p>This research project will look at how tax on food and drinks can be changed to make it less expensive for people to buy foods and drinks that are better for their health, so that they become less likely to have obesity and long-lasting diseases. We will look at how taxes on different foods and drinks would change how expensive shopping would be for people, and we will work with the public, the government, food companies and shops to understand how changes in the way food is taxed will impact everyone. It is important that people and families, especially poor ones, should not pay more tax than they do now.</p> </div> </div> </div> </div> <img class="scope_after_effect" src="/images/templates/SCOPE_Website_Imagery_AW_Slash.png" alt=""/> </div> <div class="col-12 col-md-6 image_col"> <div class="slick slick-standard"> <picture> <source media="(min-width: 992px)" srcset='/images/made/images/common/iStock-1049303012_800_800_s_c1.jpg'> <img src='/images/made/images/common/iStock-1049303012_600_600_s_c1.jpg' alt="" class="img-fluid"> </picture> </div> </div> </div> </div> </div> <div class="fluid fluid-text" data-aos="fade" data-aos-offset="100" data-aos-delay="0" id="video-container"> <div class="container"> <div class="row justify-content-center"> <div class="col-12 col-sm-12 col-md-10 col-lg-6"> <p>The project will make use of tools for choosing the foods that should be taxed, similar to the ‘traffic light’ labels that can be found on the packages of many foods sold in shops. We will propose different ways of taxing healthy and less healthy foods and will calculate how food companies will change their products and how people will change their food choices because of the tax changes. The project team will discuss these proposals with the public, the government, food companies and shops to decide which ideas to test, before using computer programs to calculate how people will change their behaviour if these taxes were used by the government, how much people’s health would improve, and how much this would cost. </p> </div> </div> </div> </div> <div class="fluid fluid_call_to_action" data-aos="fade" data-aos-offset="100" data-aos-delay="0"> <div class="container"> <div class="row justify-content-center"> <div class="col-12 col-sm-12 col-md-12 col-lg-8"> <div class="card mb-3"> <div class="card-body"> <div class="inset-md"> <h2 class="mt-0">Find out more</h2> <p>Contact our team to find out more about this project.</p> <a href="mailto:enquiries@worldobesity.org" target="_blank" class="btn btn-primary">Contact us</a> </div> </div> </div> </div> </div> </div> </div> <div class="social-share-bottom d-md-none"> <div class="container"> <div class="row"> <div class="col-12"> <div class="pt-3 pb-1"> <h4 class="mt-1 mb-1 mr-2 float-left">Share this page</h4> <ul class="share-icons"> <li data-aos="fade" data-aos-offset="100" data-aos-delay="200"><a class="facebook" href="https://www.facebook.com/sharer/sharer.php?u=https://www.worldobesity.org/what-we-do/projects/finch" target="_blank"><i class="fab fa-facebook-f"></i></a></li> <li data-aos="fade" data-aos-offset="100" data-aos-delay="400"><a class="twitter" href="https://twitter.com/home?status=https://www.worldobesity.org/what-we-do/projects/finch" target="_blank"><i class="fab fa-twitter"></i></a></li> <li data-aos="fade" data-aos-offset="100" data-aos-delay="600"><a class="linkedin" href="https://www.linkedin.com/shareArticle?mini=true&url=https://www.worldobesity.org/what-we-do/projects/finch&title=FINCH" target="_blank"><i class="fab fa-linkedin-in"></i></a></li> </ul> </div> </div> </div> </div> </div> </article> </main> <div class="modal modal-site-search" tabindex="-1" role="dialog"> <div class="modal-dialog modal-dialog-centered modal-lg animated fadeIn"> <div class="modal-content"> <form method="post" action="https://www.worldobesity.org/" > <div class='hiddenFields'> <input type="hidden" name="params" value="eyJyZXN1bHRfcGFnZSI6Imh0dHBzOlwvXC93d3cud29ybGRvYmVzaXR5Lm9yZ1wvc2VhcmNoIn0" /> <input type="hidden" name="ACT" value="68" /> <input type="hidden" name="site_id" value="1" /> <input type="hidden" name="csrf_token" value="7614df1ccc3364476fb5dec7134d83bb2fcd9bc3" /> </div> <div class="input-group input-group-lg"> <input class="form-control site-search-input input-lg" type="search" name="keywords" value="" placeholder="Search"> <button class="btn btn-outline-secondary" type="submit"><i class="fas fa-search"></i></button> </div> </form> </div> </div> </div> <div class="pre-footer"> <div class="container"> <div class="row"> <div class="col-12 col-md-4"> <div class="card card-trans"> <div class="card-body"> <p class="mb-2"><span class="category small tag">Training & Events</span></p> <h3 class="card-title">SCOPE E-Learning</h3> <p class="card-text mb-0">We offer the only internationally recognised course on obesity management. 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