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<!doctype html><html lang="en"><head> <meta charset="utf-8"> <title>Content Strategy | DemandJump</title> <link rel="shortcut icon" href="https://www.demandjump.com/hubfs/DemandJump%20Favicon.png"> <meta name="description" content="Content strategy is critical to producing digital marketing content that leaves and impression. Here’s how it’s done."> <meta name="viewport" content="width=device-width, initial-scale=1"> <script src="/hs/hsstatic/jquery-libs/static-1.1/jquery/jquery-1.7.1.js"></script> <script>hsjQuery = window['jQuery'];</script> <meta property="og:description" content="Content strategy is critical to producing digital marketing content that leaves and impression. Here’s how it’s done."> <meta property="og:title" content="Content Strategy | DemandJump"> <meta name="twitter:description" content="Content strategy is critical to producing digital marketing content that leaves and impression. Here’s how it’s done."> <meta name="twitter:title" content="Content Strategy | DemandJump"> <style> a.cta_button{-moz-box-sizing:content-box !important;-webkit-box-sizing:content-box !important;box-sizing:content-box !important;vertical-align:middle}.hs-breadcrumb-menu{list-style-type:none;margin:0px 0px 0px 0px;padding:0px 0px 0px 0px}.hs-breadcrumb-menu-item{float:left;padding:10px 0px 10px 10px}.hs-breadcrumb-menu-divider:before{content:'›';padding-left:10px}.hs-featured-image-link{border:0}.hs-featured-image{float:right;margin:0 0 20px 20px;max-width:50%}@media (max-width: 568px){.hs-featured-image{float:none;margin:0;width:100%;max-width:100%}}.hs-screen-reader-text{clip:rect(1px, 1px, 1px, 1px);height:1px;overflow:hidden;position:absolute !important;width:1px} </style> <link rel="stylesheet" href="https://www.demandjump.com/hs-fs/hub/1780098/hub_generated/template_assets/40221705427/1677511573060/2021DJ/css/mojoflex-styles.css"> <style> .header-flex { padding-top: 20px; padding-bottom: 20px; } @media(min-width: 1200px) { .header-flex { padding-top: 50px; padding-bottom: 20px; } } .alert-bar { background-color: rgba(179, 58, 58, 1); } .header-utility { background-color: rgba(254, 74, 73, 1); } .utility-nav a, .utility-nav a:visited { color: rgba(255, 255, 255, 1); } .utility-nav a:hover, .utility-nav a:focus { color: rgba(255, 255, 255, 1); text-decoration: none; } .utility-nav.off-canvas ul { border-top: 1px solid rgba(255, 255, 255, .55); } .utility-nav.off-canvas a, .utility-nav.off-canvas a:visited { color: rgba(255, 255, 255, 1); } .header { position: fixed; } .header.sticky-header { background: rgba(255, 255, 255, .95); box-shadow: 0 4px 4px -2px rgba(0, 0, 0, 0.1); height: auto; } .header.sticky-header .header-flex { padding: 10px 0; } @media(min-width: 992px) { .header { position: absolute; } .header { position: fixed; } } .header { background-color: rgba(255, 255, 255, 1.0); } .body-container-wrapper { padding-top: 78px; } @media(min-width: 768px) { .body-container-wrapper { padding-top: 105px; } } @media(min-width: 1200px) { .body-container-wrapper { padding-top: 135px; } } .header-logo { max-width: 300px; } .header.sticky-header .header-logo.switch { max-width: 250px; } @media(min-width: 768px) { .header-logo { max-width: 250px; } .header.sticky-header .header-logo.switch { max-width: 250px; } } .navbar-collapse { background: rgba(34, 34, 34, 0.97); } .navbar-toggle .icon-bar { background: rgba(0, 0, 0, 1); } .header.sticky-header .navbar-toggle .icon-bar { background: rgba(0, 0, 0, 1); } .navbar-toggle:hover .icon-bar { background: rgba(247, 79, 0, 1); width: 100%; } .navbar-close:hover .icon-bar { background: rgba(247, 79, 0, 1); } .nav ul li a, .nav ul li a:visited, .nav ul li a:focus, .nav .hs-menu-wrapper.hs-menu-flow-horizontal > ul li a { color: rgba(255, 255, 255, 1); font-weight: 400; } .nav ul li a:hover, .nav .hs-menu-wrapper.hs-menu-flow-horizontal > ul li a:hover { color: rgba(247, 79, 0, 1); } .nav li.arrow ul li a, .nav li.arrow ul li a:visited, .nav .hs-menu-wrapper.hs-menu-flow-horizontal > ul li.hs-item-has-children ul.hs-menu-children-wrapper > li > a, .nav .hs-menu-wrapper.hs-menu-flow-horizontal > ul li.hs-item-has-children ul.hs-menu-children-wrapper > li > a:visited { color: rgba(255, 255, 255, 1); font-weight: 400; } .nav li.arrow ul li a:hover, .nav .hs-menu-wrapper.hs-menu-flow-horizontal > ul li.hs-item-has-children ul.hs-menu-children-wrapper > li > a:hover { color: rgba(255, 255, 255, 1); text-decoration: underline; } .nav li.arrow ul ul li a, .nav li.arrow ul ul li a:visited, .nav .hs-menu-wrapper.hs-menu-flow-horizontal > ul ul li.hs-item-has-children ul.hs-menu-children-wrapper > li > a, .nav .hs-menu-wrapper.hs-menu-flow-horizontal > ul ul li.hs-item-has-children ul.hs-menu-children-wrapper > li > a:visited { font-weight: 400; } .nav.standard { display: none; } @media(min-width: 1200px) { .nav.standard { display: flex; } .navbar-toggle { display: none !important; } .nav.standard ul li a, .nav.standard ul li a:visited, .nav.standard ul li a:focus, .nav.standard .hs-menu-wrapper.hs-menu-flow-horizontal > ul li a { color: rgba(0, 140, 206, 1); font-weight: 400; } .nav.standard ul li a:hover, .nav.standard .hs-menu-wrapper.hs-menu-flow-horizontal > ul li a:hover, .nav.standard .hs-menu-wrapper.hs-menu-flow-horizontal > ul li.active > a { color: rgba(247, 79, 0, 1); } .nav.standard li.arrow ul li a, .nav.standard li.arrow ul li a:visited, .nav.standard .hs-menu-wrapper.hs-menu-flow-horizontal > ul li.hs-item-has-children ul.hs-menu-children-wrapper > li > a, .nav.standard .hs-menu-wrapper.hs-menu-flow-horizontal > ul li.hs-item-has-children ul.hs-menu-children-wrapper > li > a:visited { color: rgba(34, 34, 34, 1); font-weight: 400; } .nav.standard li.arrow ul li a:hover, .nav.standard .hs-menu-wrapper.hs-menu-flow-horizontal > ul li.hs-item-has-children ul.hs-menu-children-wrapper > li > a:hover, .nav.standard .hs-menu-wrapper.hs-menu-flow-horizontal > ul li.hs-item-has-children ul.hs-menu-children-wrapper > li.active > a { color: rgba(247, 79, 0, 1); } .nav.standard li.arrow ul ul li a, .nav.standard li.arrow ul ul li a:visited, .nav.standard .hs-menu-wrapper.hs-menu-flow-horizontal > ul ul li.hs-item-has-children ul.hs-menu-children-wrapper > li > a, .nav.standard .hs-menu-wrapper.hs-menu-flow-horizontal > ul ul li.hs-item-has-children ul.hs-menu-children-wrapper > li > a:visited { font-weight: 400; } .nav.standard ul ul, .nav.standard .hs-menu-wrapper.hs-menu-flow-horizontal > ul li.hs-item-has-children ul.hs-menu-children-wrapper { background: rgba(255, 255, 255, 1); border-radius: 3px; } .nav.standard .hs-menu-wrapper.hs-menu-flow-horizontal > ul li.hs-item-has-children > ul.hs-menu-children-wrapper:before { background: rgba(255, 255, 255, 1); } } .social.header-soc a, .social.header-soc a:visited { color: rgba(255, 255, 255, 1); } .social.header-soc a:hover, .social.header-soc a:focus { color: rgba(255, 255, 255, 1); } </style> <style> .feature-item.dnd_area-module-1 { background-position: center center; } .feature-item.dnd_area-module-1.custom-padding { padding: 100px 0 100px; } @media(min-width: 992px) { .feature-item.dnd_area-module-1 { background-position: center center; } .feature-item.dnd_area-module-1.custom-padding { padding: 100px 0 100px; } } </style> <style> .std-padding.widget_1681738524849 { background-color: rgba(255, 255, 255, .0); } .page-content.widget_1681738524849 { text-align: center; 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DemandJump provides a better way. Instead of wondering what your audience is searching for, you can see the data for yourself. Informed strategies are effective strategies. 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color: #9a9ea5;">Trusted by Brands Around the World</span></p> <p style="text-align: center;"><img src="https://www.demandjump.com/hubfs/Constant%20Contact-1.svg" alt="Constant Contact-1" width="120" height="34" loading="lazy" style="height: auto; max-width: 100%; width: 120px;">      <img src="https://www.demandjump.com/hubfs/Oracle-1.svg" alt="Oracle-1" width="120" height="15" loading="lazy" style="height: auto; max-width: 100%; width: 120px;">       <img src="https://www.demandjump.com/hubfs/Publicis-1.svg" alt="Publicis-1" width="83" height="45" loading="lazy" style="height: auto; max-width: 100%; width: 83px;">       <img src="https://www.demandjump.com/hubfs/Cummins-1.svg" alt="Cummins-1" width="60" height="60" loading="lazy" style="height: auto; max-width: 100%; width: 60px;">       <img src="https://www.demandjump.com/hubfs/Vonage-1.svg" alt="Vonage-1" width="120" height="26" loading="lazy" style="height: auto; max-width: 100%; width: 120px;">   <img src="https://www.demandjump.com/hubfs/Onfido-1.svg" alt="Onfido-1" width="120" height="28" loading="lazy" style="height: auto; max-width: 100%; width: 120px;">     <img src="https://www.demandjump.com/hubfs/Planhat-1.svg" alt="Planhat-1" width="120" height="20" loading="lazy" style="height: auto; max-width: 100%; width: 120px;">     <img src="https://www.demandjump.com/hubfs/Parasoft-1.svg" alt="Parasoft-1" width="120" height="20" loading="lazy" style="height: auto; max-width: 100%; width: 120px;"></p> <h2 style="text-align: center;"><strong> </strong></h2></div> </div> </div> </div> </div> </div> </div> </div> </div> </div> </div> </div> <div class="row-fluid-wrapper row-depth-1 row-number-4 dnd-section"> <div class="row-fluid "> <div class="span12 widget-span widget-type-custom_widget dnd-module" style="" data-widget-type="custom_widget" data-x="0" data-w="12"> <div id="hs_cos_wrapper_dnd_area-module-2" class="hs_cos_wrapper hs_cos_wrapper_widget hs_cos_wrapper_type_module" style="" data-hs-cos-general-type="widget" data-hs-cos-type="module"><div class="std-padding dnd_area-module-2 reg-padding "> <div class="page-content medium flexed left-side"> <div class="column-content "> <div class="animation-only"> <div id="hs_cos_wrapper_dnd_area-module-2_" class="hs_cos_wrapper hs_cos_wrapper_widget hs_cos_wrapper_type_inline_rich_text" style="" data-hs-cos-general-type="widget" data-hs-cos-type="inline_rich_text" data-hs-cos-field="column_1"><h2 style="text-align: center;"><span>Content Strategy Powered by Insights</span></h2></div> </div> <div class="video-wrapper "> <div class="video-item"> <a href="https://www.youtube.com/watch?v=QF85JZxPRtU" class="popup-vid"> <div class="video-image"> <span><i class="fas fa-play"></i></span> <img src="https://www.demandjump.com/hubfs/Videos/images/DJ_for_Saas_Poster.png" alt="DemandJump_for_Saas_Poster" loading="lazy"> </div> <p class="video-title">DemandJump for SaaS</p> </a> </div> <div class="video-item"> <a href="https://www.youtube.com/watch?v=vV-upoiwl4k" class="popup-vid"> <div class="video-image"> <span><i class="fas fa-play"></i></span> <img src="https://www.demandjump.com/hubfs/Videos/images/Write_Rank.png" alt="Write_Rank" loading="lazy"> </div> <p class="video-title">Write Faster. Rank Better.</p> </a> </div> <div class="video-item"> <a href="https://www.youtube.com/watch?v=uqmepnxVqH0" class="popup-vid"> <div class="video-image"> <span><i class="fas fa-play"></i></span> <img src="https://www.demandjump.com/hubfs/Videos/images/DJ_for_Agencies_Poster.png" alt="DJ_for_Agencies_Poster" loading="lazy"> </div> <p class="video-title">DemandJump for Agencies</p> </a> </div> </div> </div> </div> </div> <script> $(document).ready(function() { $('.popup-vid').magnificPopup({ disableOn: 700, type: 'iframe', mainClass: 'mfp-fade', removalDelay: 160, preloader: false, fixedContentPos: false }); }); </script></div> </div> </div> </div> <div class="row-fluid-wrapper row-depth-1 row-number-5 dnd-section"> <div class="row-fluid "> <div class="span12 widget-span widget-type-cell dnd-column" style="" data-widget-type="cell" data-x="0" data-w="12"> <div class="row-fluid-wrapper row-depth-1 row-number-6 dnd-row"> <div class="row-fluid "> <div class="span12 widget-span widget-type-custom_widget dnd-module" style="" data-widget-type="custom_widget" data-x="0" data-w="12"> <div id="hs_cos_wrapper_widget_1680788955315" class="hs_cos_wrapper hs_cos_wrapper_widget hs_cos_wrapper_type_module" style="" data-hs-cos-general-type="widget" data-hs-cos-type="module"><div class="std-padding widget_1680788955315 reg-padding "> <div class="page-content widget_1680788955315 medium"> <div class="two-flex default center-align "> <div class="column-content"> <div class="animation-only"> <div id="hs_cos_wrapper_widget_1680788955315_" class="hs_cos_wrapper hs_cos_wrapper_widget hs_cos_wrapper_type_inline_rich_text" style="" data-hs-cos-general-type="widget" data-hs-cos-type="inline_rich_text" data-hs-cos-field="column_1"><h1>Find a Better Way to Get Marketing Done</h1> <p>Creating SEO content can feel like a guessing game. Luckily, there’s a better way with DemandJump. Instead of wondering what your audience is searching for, we’ll show you the data. After all, informed strategies are effective strategies. Get the data you need to rank high with DemandJump.</p> <ul style="font-size: 16px;"> <li style="color: #000000;" aria-level="1"><span style="color: #000000;">Connect with your audience by choosing the right topic</span></li> <li style="color: #000000;" aria-level="1"><span style="color: #000000;">Build a strategy that works for your topic</span></li> <li style="color: #000000;" aria-level="1"><span style="color: #000000;">Execute the content strategy in order to see results</span></li> </ul></div> </div> </div> <div class="column-content"> <div class="animation-only"> <div id="hs_cos_wrapper_widget_1680788955315_" class="hs_cos_wrapper hs_cos_wrapper_widget hs_cos_wrapper_type_inline_rich_text" style="" data-hs-cos-general-type="widget" data-hs-cos-type="inline_rich_text" data-hs-cos-field="column_2"><img src="https://www.demandjump.com/hs-fs/hubfs/Content%20Strategy%20Graphic%2001.png?width=1288&height=526&name=Content%20Strategy%20Graphic%2001.png" alt="Pillar Topics Dashboard Graphic" width="1288" height="526" loading="lazy" style="height: auto; max-width: 100%; width: 1288px;" srcset="https://www.demandjump.com/hs-fs/hubfs/Content%20Strategy%20Graphic%2001.png?width=644&height=263&name=Content%20Strategy%20Graphic%2001.png 644w, https://www.demandjump.com/hs-fs/hubfs/Content%20Strategy%20Graphic%2001.png?width=1288&height=526&name=Content%20Strategy%20Graphic%2001.png 1288w, https://www.demandjump.com/hs-fs/hubfs/Content%20Strategy%20Graphic%2001.png?width=1932&height=789&name=Content%20Strategy%20Graphic%2001.png 1932w, https://www.demandjump.com/hs-fs/hubfs/Content%20Strategy%20Graphic%2001.png?width=2576&height=1052&name=Content%20Strategy%20Graphic%2001.png 2576w, https://www.demandjump.com/hs-fs/hubfs/Content%20Strategy%20Graphic%2001.png?width=3220&height=1315&name=Content%20Strategy%20Graphic%2001.png 3220w, https://www.demandjump.com/hs-fs/hubfs/Content%20Strategy%20Graphic%2001.png?width=3864&height=1578&name=Content%20Strategy%20Graphic%2001.png 3864w" sizes="(max-width: 1288px) 100vw, 1288px"> <p> </p></div> </div> </div> </div> </div> </div> </div> </div> </div> </div> </div> </div> </div> <div class="row-fluid-wrapper row-depth-1 row-number-7 dnd-section"> <div class="row-fluid "> <div class="span12 widget-span widget-type-cell dnd-column" style="" data-widget-type="cell" data-x="0" data-w="12"> <div class="row-fluid-wrapper row-depth-1 row-number-8 dnd-row"> <div class="row-fluid "> <div class="span12 widget-span widget-type-custom_widget dnd-module" style="" data-widget-type="custom_widget" data-x="0" data-w="12"> <div id="hs_cos_wrapper_widget_1680796818561" class="hs_cos_wrapper hs_cos_wrapper_widget hs_cos_wrapper_type_module" style="" data-hs-cos-general-type="widget" data-hs-cos-type="module"><div class="std-padding widget_1680796818561 reg-padding "> <div class="page-content widget_1680796818561 medium"> <div class="two-flex default center-align "> <div class="column-content"> <div class="animation-only"> <div id="hs_cos_wrapper_widget_1680796818561_" class="hs_cos_wrapper hs_cos_wrapper_widget hs_cos_wrapper_type_inline_rich_text" style="" data-hs-cos-general-type="widget" data-hs-cos-type="inline_rich_text" data-hs-cos-field="column_1"><img src="https://www.demandjump.com/hs-fs/hubfs/Content%20Strategy%20Graphic%2002.png?width=1585&height=929&name=Content%20Strategy%20Graphic%2002.png" alt="Content Strategy Dashboard Graphic" width="1585" height="929" loading="lazy" style="height: auto; max-width: 100%; width: 1585px;" srcset="https://www.demandjump.com/hs-fs/hubfs/Content%20Strategy%20Graphic%2002.png?width=793&height=465&name=Content%20Strategy%20Graphic%2002.png 793w, https://www.demandjump.com/hs-fs/hubfs/Content%20Strategy%20Graphic%2002.png?width=1585&height=929&name=Content%20Strategy%20Graphic%2002.png 1585w, https://www.demandjump.com/hs-fs/hubfs/Content%20Strategy%20Graphic%2002.png?width=2378&height=1394&name=Content%20Strategy%20Graphic%2002.png 2378w, https://www.demandjump.com/hs-fs/hubfs/Content%20Strategy%20Graphic%2002.png?width=3170&height=1858&name=Content%20Strategy%20Graphic%2002.png 3170w, https://www.demandjump.com/hs-fs/hubfs/Content%20Strategy%20Graphic%2002.png?width=3963&height=2323&name=Content%20Strategy%20Graphic%2002.png 3963w, https://www.demandjump.com/hs-fs/hubfs/Content%20Strategy%20Graphic%2002.png?width=4755&height=2787&name=Content%20Strategy%20Graphic%2002.png 4755w" sizes="(max-width: 1585px) 100vw, 1585px"> <p> </p></div> </div> </div> <div class="column-content"> <div class="animation-only"> <div id="hs_cos_wrapper_widget_1680796818561_" class="hs_cos_wrapper hs_cos_wrapper_widget hs_cos_wrapper_type_inline_rich_text" style="" data-hs-cos-general-type="widget" data-hs-cos-type="inline_rich_text" data-hs-cos-field="column_2"><h1>Building Your First Pillar Strategy</h1> <p style="font-size: 16px;">Learning how to do a Pillar-Based Marketing (PBM) strategy has a learning curve. We offer training and support to help you understand it and to enable you to do it. </p> <ul style="font-size: 16px;"> <li aria-level="1">Utilize DemandJump University's resource library</li> <li aria-level="1">Start using the platform to select your first Pillar topic</li> <li aria-level="1">Build your first strategy and revamp it as needed</li> </ul></div> </div> </div> </div> </div> </div> </div> </div> </div> </div> </div> </div> </div> </div> </div> </div> </div>  <div class="container-fluid"> <div class="row-fluid-wrapper"> <div class="row-fluid"> <div class="span12 widget-span widget-type-cell " style="" data-widget-type="cell" data-x="0" data-w="12"> </div> </div> </div> </div> </main></div>  <div data-global-resource-path="2021DJ/templates/partials/dj-pillar-content.html"> <div class="container-fluid"> <div class="row-fluid-wrapper"> <div class="row-fluid"> <div class="span12 widget-span widget-type-cell " style="" data-widget-type="cell" data-x="0" data-w="12"> <div class="row-fluid-wrapper row-depth-1 row-number-1 dnd-section"> <div class="row-fluid "> <div class="span12 widget-span widget-type-custom_widget dnd-module" style="" data-widget-type="custom_widget" data-x="0" data-w="12"> <div id="hs_cos_wrapper_dnd_area_product_content_short-module-1" class="hs_cos_wrapper hs_cos_wrapper_widget hs_cos_wrapper_type_module" style="" data-hs-cos-general-type="widget" data-hs-cos-type="module"><div class="std-padding dnd_area_product_content_short-module-1 extra-padding "> <div class="page-content dnd_area_product_content_short-module-1 medium"> <div class="three-flex top-align"> <div class="column-content"> <div class="animation-only"> <div id="hs_cos_wrapper_dnd_area_product_content_short-module-1_" class="hs_cos_wrapper hs_cos_wrapper_widget hs_cos_wrapper_type_inline_rich_text" style="" data-hs-cos-general-type="widget" data-hs-cos-type="inline_rich_text" data-hs-cos-field="column_1"><h3 style="text-align: center;"><strong>STEP 1</strong></h3> <h4 style="text-align: center;"><strong>Choose Your Topic</strong></h4> <p style="text-align: center; font-size: 16px;"><span style="color: #000000;">Connect with your audience by covering the topics they care about the most.</span></p> <p style="text-align: center;"><img src="https://www.demandjump.com/hs-fs/hubfs/InsightReport_Graphic.png?width=1371&height=1148&name=InsightReport_Graphic.png" alt="Insight Report Dashboard Graphic" width="1371" height="1148" loading="lazy" style="height: auto; max-width: 100%; width: 1371px;" srcset="https://www.demandjump.com/hs-fs/hubfs/InsightReport_Graphic.png?width=686&height=574&name=InsightReport_Graphic.png 686w, https://www.demandjump.com/hs-fs/hubfs/InsightReport_Graphic.png?width=1371&height=1148&name=InsightReport_Graphic.png 1371w, https://www.demandjump.com/hs-fs/hubfs/InsightReport_Graphic.png?width=2057&height=1722&name=InsightReport_Graphic.png 2057w, https://www.demandjump.com/hs-fs/hubfs/InsightReport_Graphic.png?width=2742&height=2296&name=InsightReport_Graphic.png 2742w, https://www.demandjump.com/hs-fs/hubfs/InsightReport_Graphic.png?width=3428&height=2870&name=InsightReport_Graphic.png 3428w, https://www.demandjump.com/hs-fs/hubfs/InsightReport_Graphic.png?width=4113&height=3444&name=InsightReport_Graphic.png 4113w" sizes="(max-width: 1371px) 100vw, 1371px"></p> <p> </p></div> </div> </div> <div class="column-content"> <div class="animation-only"> <div id="hs_cos_wrapper_dnd_area_product_content_short-module-1_" class="hs_cos_wrapper hs_cos_wrapper_widget hs_cos_wrapper_type_inline_rich_text" style="" data-hs-cos-general-type="widget" data-hs-cos-type="inline_rich_text" data-hs-cos-field="column_2"><h3 style="text-align: center;"><strong>STEP 2</strong></h3> <h4 style="text-align: center;"><strong>Map Out Your Strategy</strong></h4> <p style="text-align: center; font-size: 16px;">Plan out a network of interlinked blogs that answer related questions and help each <br>other rank.</p> <p style="text-align: center;"><img src="https://www.demandjump.com/hs-fs/hubfs/PillarStrat_Graphic-1.png?width=1300&height=895&name=PillarStrat_Graphic-1.png" alt="Pillar Strategy Dashboard Graphic" width="1300" height="895" loading="lazy" style="height: auto; max-width: 100%; width: 1300px; margin-left: auto; margin-right: auto; display: block;" srcset="https://www.demandjump.com/hs-fs/hubfs/PillarStrat_Graphic-1.png?width=650&height=448&name=PillarStrat_Graphic-1.png 650w, https://www.demandjump.com/hs-fs/hubfs/PillarStrat_Graphic-1.png?width=1300&height=895&name=PillarStrat_Graphic-1.png 1300w, https://www.demandjump.com/hs-fs/hubfs/PillarStrat_Graphic-1.png?width=1950&height=1343&name=PillarStrat_Graphic-1.png 1950w, https://www.demandjump.com/hs-fs/hubfs/PillarStrat_Graphic-1.png?width=2600&height=1790&name=PillarStrat_Graphic-1.png 2600w, https://www.demandjump.com/hs-fs/hubfs/PillarStrat_Graphic-1.png?width=3250&height=2238&name=PillarStrat_Graphic-1.png 3250w, https://www.demandjump.com/hs-fs/hubfs/PillarStrat_Graphic-1.png?width=3900&height=2685&name=PillarStrat_Graphic-1.png 3900w" sizes="(max-width: 1300px) 100vw, 1300px"></p> <p> </p></div> </div> </div> <div class="column-content"> <div class="animation-only"> <div id="hs_cos_wrapper_dnd_area_product_content_short-module-1_" class="hs_cos_wrapper hs_cos_wrapper_widget hs_cos_wrapper_type_inline_rich_text" style="" data-hs-cos-general-type="widget" data-hs-cos-type="inline_rich_text" data-hs-cos-field="column_3"><h3 style="text-align: center;"><strong>STEP 3</strong></h3> <h4 style="text-align: center;"><strong>See Your Results</strong></h4> <p style="text-align: center; font-size: 16px;"><span style="color: #000000;">Write and publish content that helps people, and watch your rankings go up!</span></p> <p><img src="https://www.demandjump.com/hs-fs/hubfs/IncreasedRankings_Graphic-1.png?width=318&height=309&name=IncreasedRankings_Graphic-1.png" alt="Graph of Increased Rankings" width="318" height="309" loading="lazy" style="height: auto; max-width: 100%; width: 318px; margin-left: auto; margin-right: auto; display: block;" srcset="https://www.demandjump.com/hs-fs/hubfs/IncreasedRankings_Graphic-1.png?width=159&height=155&name=IncreasedRankings_Graphic-1.png 159w, https://www.demandjump.com/hs-fs/hubfs/IncreasedRankings_Graphic-1.png?width=318&height=309&name=IncreasedRankings_Graphic-1.png 318w, https://www.demandjump.com/hs-fs/hubfs/IncreasedRankings_Graphic-1.png?width=477&height=464&name=IncreasedRankings_Graphic-1.png 477w, https://www.demandjump.com/hs-fs/hubfs/IncreasedRankings_Graphic-1.png?width=636&height=618&name=IncreasedRankings_Graphic-1.png 636w, https://www.demandjump.com/hs-fs/hubfs/IncreasedRankings_Graphic-1.png?width=795&height=773&name=IncreasedRankings_Graphic-1.png 795w, https://www.demandjump.com/hs-fs/hubfs/IncreasedRankings_Graphic-1.png?width=954&height=927&name=IncreasedRankings_Graphic-1.png 954w" sizes="(max-width: 318px) 100vw, 318px"></p> <p> </p></div> </div> </div> </div> </div> </div> </div> </div> </div> </div> <div class="row-fluid-wrapper row-depth-1 row-number-2 dnd-section"> <div class="row-fluid "> <div class="span12 widget-span widget-type-cell dnd-column" style="" data-widget-type="cell" data-x="0" data-w="12"> <div class="row-fluid-wrapper row-depth-1 row-number-3 dnd-row"> <div class="row-fluid "> <div class="span12 widget-span widget-type-custom_widget dnd-module" style="" data-widget-type="custom_widget" data-x="0" data-w="12"> <div id="hs_cos_wrapper_widget_1679667048992" class="hs_cos_wrapper hs_cos_wrapper_widget hs_cos_wrapper_type_module" style="" data-hs-cos-general-type="widget" data-hs-cos-type="module"><div class="std-padding widget_1679667048992 "> <div class="page-content widget_1679667048992 medium flexed left-side"> <div class="column-content "> <div class="animation-only"> <div id="hs_cos_wrapper_widget_1679667048992_" class="hs_cos_wrapper hs_cos_wrapper_widget hs_cos_wrapper_type_inline_rich_text" style="" data-hs-cos-general-type="widget" data-hs-cos-type="inline_rich_text" data-hs-cos-field="column_1"><h3 style="text-align: center;"><strong>Ready To Create Content That Ranks?</strong></h3> <p style="text-align: center; line-height: 1;">Find topics and outlines catered to your business<strong>.</strong></p> <p><strong><span class="hs-cta-wrapper" id="hs-cta-wrapper-0179b5c8-0ee2-4436-aab1-1570e2943aa1"><span class="hs-cta-node hs-cta-0179b5c8-0ee2-4436-aab1-1570e2943aa1" id="hs-cta-0179b5c8-0ee2-4436-aab1-1570e2943aa1"><a href="https://cta-redirect.hubspot.com/cta/redirect/1780098/0179b5c8-0ee2-4436-aab1-1570e2943aa1"><img class="hs-cta-img" id="hs-cta-img-0179b5c8-0ee2-4436-aab1-1570e2943aa1" style="border-width:0px;margin: 0 auto; display: block; margin-top: 20px; margin-bottom: 20px" src="https://no-cache.hubspot.com/cta/default/1780098/0179b5c8-0ee2-4436-aab1-1570e2943aa1.png" alt="Try It Free" align="middle"></a></span><script charset="utf-8" src="/hs/cta/cta/current.js"></script><script type="text/javascript"> hbspt.cta._relativeUrls=true;hbspt.cta.load(1780098, '0179b5c8-0ee2-4436-aab1-1570e2943aa1', {"useNewLoader":"true","region":"na1"}); </script></span></strong></p></div> </div> </div> </div> </div> </div> </div> </div> </div> </div> </div> </div> <div class="row-fluid-wrapper row-depth-1 row-number-4 dnd-section"> <div class="row-fluid "> </div> </div> </div> </div> </div> </div> </div> <div class="container-fluid"> <div class="row-fluid-wrapper"> <div class="row-fluid"> <div class="span12 widget-span widget-type-cell " style="" data-widget-type="cell" data-x="0" data-w="12"> </div> </div> </div> </div> <div class="std-padding"> <div class="page-content max"> <div class="blog-grid-flex-wrapper"> <div class="main-blog-area"> <div class="blog-detail"> <div class="blog-post-wrapper cell-wrapper"> <div class="section post-body"> <div id="hs_cos_wrapper_module_16125486467201" class="hs_cos_wrapper hs_cos_wrapper_widget hs_cos_wrapper_type_module widget-type-rich_text" style="" data-hs-cos-general-type="widget" data-hs-cos-type="module"><span id="hs_cos_wrapper_module_16125486467201_" class="hs_cos_wrapper hs_cos_wrapper_widget hs_cos_wrapper_type_rich_text" style="" data-hs-cos-general-type="widget" data-hs-cos-type="rich_text"><h2>Content Strategy</h2> <p>“Do blogs work?”</p> <p>It’s a common question for marketers to face when pitching a new <a href="/content-marketing" rel="noopener" target="_blank">content marketing</a> initiative to an executive. Though industry insiders know content marketing is nothing new, outsiders often oversimplify what is a rather complicated element of a working digital marketing strategy. They might break it down into the individual elements of a content strategy that are most visible, things like blogs. Before investing hard-earned profits into a new marketing initiative of any kind, key stakeholders outside of the marketing team will often ask questions like that one to better understand if writing some articles are actually worth the cost.</p> <p>In reality, blogs really <em>do</em> work—if they’re a thoughtful part of a broader content strategy designed to provide your brand’s customers with valuable, engaging information at every step of their journey towards making a purchase of your brand. In a vacuum, the short answer to our original question is probably, “No.” Just publishing blog posts without any support from other key digital marketing tactics isn’t likely to result in a lot of growth for your brand. But with the right research and a holistic perspective on customers at different stages of their experience with your brand, blogs and social media posts and emails and the other content you produce can mean the difference between being found by your customers at the moment they need you the most—or being left in the dust by your competition.</p> <p>Let’s unpack the sometimes-overwhelming topic of content strategy. What is it? Why do you need it? And most of all, how do you do it right? Here’s how to create a content strategy.</p> <h2>What Is Content Strategy and Why Do You Need It?</h2> <p>The term “content strategy” refers to the overall plan you have for the content your brand produces and publishes as part of your broader digital marketing efforts. Not to be confused with a “marketing strategy,” your content strategy is focused simply on the content that fuels digital marketing activity—the approach you take to generating content topics, creating content, publishing it, and promoting it to your audiences online. If you’re thinking that’s a lot of things to cover in a single strategy, it is. But when well thought out, a content strategy can give you a full recipe for everything content related, helping to guide you through the many complicated processes that have to work together to make your content matter.</p> <p><img src="https://www.demandjump.com/hs-fs/hubfs/Blog%20Images/Content%20Strategy/Adapting%20Content%20Strategy%20Quote.png?width=1200&name=Adapting%20Content%20Strategy%20Quote.png" alt="Adapting Content Strategy Quote" width="1200" loading="lazy" style="width: 1200px;" srcset="https://www.demandjump.com/hs-fs/hubfs/Blog%20Images/Content%20Strategy/Adapting%20Content%20Strategy%20Quote.png?width=600&name=Adapting%20Content%20Strategy%20Quote.png 600w, https://www.demandjump.com/hs-fs/hubfs/Blog%20Images/Content%20Strategy/Adapting%20Content%20Strategy%20Quote.png?width=1200&name=Adapting%20Content%20Strategy%20Quote.png 1200w, https://www.demandjump.com/hs-fs/hubfs/Blog%20Images/Content%20Strategy/Adapting%20Content%20Strategy%20Quote.png?width=1800&name=Adapting%20Content%20Strategy%20Quote.png 1800w, https://www.demandjump.com/hs-fs/hubfs/Blog%20Images/Content%20Strategy/Adapting%20Content%20Strategy%20Quote.png?width=2400&name=Adapting%20Content%20Strategy%20Quote.png 2400w, https://www.demandjump.com/hs-fs/hubfs/Blog%20Images/Content%20Strategy/Adapting%20Content%20Strategy%20Quote.png?width=3000&name=Adapting%20Content%20Strategy%20Quote.png 3000w, https://www.demandjump.com/hs-fs/hubfs/Blog%20Images/Content%20Strategy/Adapting%20Content%20Strategy%20Quote.png?width=3600&name=Adapting%20Content%20Strategy%20Quote.png 3600w" sizes="(max-width: 1200px) 100vw, 1200px"></p> <p>Making content matter, in effect, is why you need a good content strategy. Think about it from the perspective of a consumer. Let’s say you’re looking to fix something in your house. Unless you’re a contractor or experienced in handiwork, you’ll probably take the same approach most modern homeowners do and head for a search engine. So you head online and search for the thing you need help with—“how to replace door handles in an old house,” for example. There’s a good chance the top results will be how-to videos on YouTube produced by manufacturers, contractors, or retailers ready to sell you something.</p> <p>So, you click on the first video you see, produced by a national home improvement store. The video is helpful enough, but misses a big question you had. There’s no link to another video or article that dives deeper into the issue so you can explore further, so you move on to the next video you see—and it’s made by a competitor. The difference, though, is the competitor knows you might have more questions. They include a link in the video description to a written, step-by-step article that walks you through the process. That article contains links to many tools and products they sell that can help you accomplish your task.</p> <p>The first video, while a good piece of content, did not have a broader content strategy that gives you everything you need to work your way to a purchase decision. That’s a lost sale for that retailer—but the retailer that connected other content and resources to the initial video you saw is far more likely to win your loyalty, and to be the one to sell you what you need to get the job done.</p> <p>And that second video? It’s an example of what content can do when it’s part of a good strategy. No matter what you’re selling, or to who, you’ll need a comprehensive content strategy that guides consumers from first contact towards a goal—usually a generated lead or a sale.</p> <h2>What Is in a Content Strategy?</h2> <p>In order to lead to the results you want, a content strategy needs to include many elements—some written, some potentially unwritten. The unwritten parts of a content strategy may already exist for your brand as written parts of your broader marketing strategy. This includes basic things like marketing personas—examples of the customers you’re trying to reach—competitive research, basic pricing and product or service information, and more. These are the things that you need to understand implicitly before you can begin the hard work of crafting the written part of your content strategy.</p> <p>So, how do you create a content strategy? A good content strategy typically covers four key components in their strategy, each of which need to be addressed before you can begin producing and publishing content that will move the needle:</p> <h3>Stakeholder Roster</h3> <p style="padding-left: 40px;">There are many jobs to do in the work of content marketing which require many different types of professionals. Keeping a written record of exactly who will be handling which parts of your content strategy is a great way to make sure you haven’t left anything that will need to be figured out at the last minute. You may have an internal team that can take over some of these responsibilities, and you may need to work with agencies and contractors to handle others. Whatever specific combination ends up working for your brand, make sure you have a team that can take care of each of these duties:</p> <ul> <li>SEO research</li> <li>Copywriting</li> <li>Graphic design</li> <li>Social media management</li> <li>Email marketing management</li> <li>Website management (depending on the platform your website is built on, this might be a nontechnical role, or may require someone with a developer background)</li> <li>Marketing automation management</li> <li>Content review and approval</li> <li>Paid advertising</li> </ul> <p style="padding-left: 40px;">That last one—paid advertising—is a much bigger role than just content marketing. Typically, paid search and social media ads have a role to play outside of a brand’s content strategy. That said, paying to drive traffic to your content is an important tactic that can mean the difference between a content strategy that soars and one that sinks.</p> <h3>Consumer Insights</h3> <p style="padding-left: 40px;">On the highest level of your content strategy, you’ll need an established procedure for generating the consumer insights you’ll need to better understand your audiences, where they spend their time online, and how you can best meet them where they are with your content. That’s where the SEO research job listed above comes into play; they’ll utilize the tools you choose to come up with direction for each content marketing campaign you execute. Most often, today’s marketers utilize keyword research tools and search engine marketing software that can give them a clear look at the keywords people use to look for the products and services they sell.</p> <p style="padding-left: 40px;"><img src="https://www.demandjump.com/hs-fs/hubfs/Blog%20Images/Content%20Strategy/Choosing%20the%20right%20kewyords%20infographic.jpg?width=638&name=Choosing%20the%20right%20kewyords%20infographic.jpg" alt="Choosing the right kewyords infographic" width="638" loading="lazy" style="width: 638px; margin-left: auto; margin-right: auto; display: block;" srcset="https://www.demandjump.com/hs-fs/hubfs/Blog%20Images/Content%20Strategy/Choosing%20the%20right%20kewyords%20infographic.jpg?width=319&name=Choosing%20the%20right%20kewyords%20infographic.jpg 319w, https://www.demandjump.com/hs-fs/hubfs/Blog%20Images/Content%20Strategy/Choosing%20the%20right%20kewyords%20infographic.jpg?width=638&name=Choosing%20the%20right%20kewyords%20infographic.jpg 638w, https://www.demandjump.com/hs-fs/hubfs/Blog%20Images/Content%20Strategy/Choosing%20the%20right%20kewyords%20infographic.jpg?width=957&name=Choosing%20the%20right%20kewyords%20infographic.jpg 957w, https://www.demandjump.com/hs-fs/hubfs/Blog%20Images/Content%20Strategy/Choosing%20the%20right%20kewyords%20infographic.jpg?width=1276&name=Choosing%20the%20right%20kewyords%20infographic.jpg 1276w, https://www.demandjump.com/hs-fs/hubfs/Blog%20Images/Content%20Strategy/Choosing%20the%20right%20kewyords%20infographic.jpg?width=1595&name=Choosing%20the%20right%20kewyords%20infographic.jpg 1595w, https://www.demandjump.com/hs-fs/hubfs/Blog%20Images/Content%20Strategy/Choosing%20the%20right%20kewyords%20infographic.jpg?width=1914&name=Choosing%20the%20right%20kewyords%20infographic.jpg 1914w" sizes="(max-width: 638px) 100vw, 638px"></p> <p style="padding-left: 40px;">There are many of these tools available, and it can be overwhelming to figure out which ones you need. That’s why we created DemandJump—to give content marketers a one-stop-shop for gathering powerful consumer insights to fuel content strategies.</p> <p style="padding-left: 40px;">On a campaign level, your content strategy will include a standard procedure for completing consumer behavior research. Let’s say you adopt a monthly campaign pace; each month, your brand adopts a main overarching theme designed to explore one facet of your services or products, or designed to reach a specific type of marketing persona. That means each month, you’ll need a certain amount of information to work with when deciding on topics for individual content pieces. In turn, your creatives producing content will rely upon these consumer insights to make sure they’re writing about the right topics in the right ways. </p> <h3>Editorial Calendar</h3> <p style="padding-left: 40px;">Just like your consumer insights research, your editorial calendar will work on a brand level and on a campaign level. Your content strategy should include a template for the kind of content you’ll want to produce on a monthly basis, including (but not necessarily limited to):</p> <ul> <li>Blog posts</li> <li>Social media posts</li> <li>Marketing emails</li> <li>Case studies</li> <li>Whitepapers</li> <li>Videos</li> <li>Podcasts</li> </ul> <p style="padding-left: 40px;">For example, you might decide that you’re publishing:</p> <ul> <li>Two blog posts every week</li> <li>One social media post on four different platforms three times per week</li> <li>One marketing email every week</li> <li>One new whitepaper each month</li> <li>Three new case studies in a month</li> <li>Video and podcast content as able</li> </ul> <p style="padding-left: 40px;">With that basic editorial framework built, you and your creatives will know exactly how many new topics and pieces of content they’ll need to build using consumer insights research in a given period of time. This is also where you’ll start putting that stakeholder roster into effect; with each piece of content, you’ll assign a stakeholder who is responsible for creative work, one for review and approval, and one to publish the content on your website, social profiles, or email marketing software.</p> <h3>Promotion Plan</h3> <p style="padding-left: 40px;">Earlier, we mentioned the need for paid advertising as a component of your brand’s content strategy. The final component of your content strategy deals with how you’ll kickstart traffic to your new content using digital advertising platforms. On a brand level, you might set an overall promotion budget for each month—let’s say it’s $2,000. From there, you can work backwards to break that budget across different platforms and content pieces.</p> <p style="padding-left: 40px;">For example, you might focus on using Facebook and LinkedIn’s advertising platforms to target people likely to be your best customers and share important content pieces. So you know $1,000 each month will go to each platform. From there, you split it up based on your production schedule. Using our earlier example, it might look something like this on each platform:</p> <ul> <li>One set of ads promoting a new lead-generation whitepaper with a monthly budget of $200</li> <li>A budget of $100 for social posts sharing links to each of your twice-weekly blog posts</li> </ul> <p style="padding-left: 40px;">With the budget established from a high level, it enables you to match a budget to each social media post along with a stakeholder so they know exactly how much money they should spend “boosting” which posts when publishing.</p> <p style="padding-left: 40px;">Another key part of a promotion plan is developing your paid advertising audiences. While the stakeholder who handles your brand’s broader digital advertising efforts has their own saved custom audiences on LinkedIn and Facebook, the ones you build out for your content promotion might look different—maybe you want to reach individuals in a certain age group, or with certain interests, or in a certain geographic area. Take the time to build saved audiences on each of your chosen platforms that are likely to look like your ideal customers so whoever publishes and boosts the posts can simply select an audience from a list and move on.</p> <p>There are many ways to approach a content strategy, but this content strategy framework will give you a blueprint to follow to make sure you’re considering every tactic and job that needs to be done in order to produce content at every stage of the customer journey.</p> <p><img src="https://www.demandjump.com/hs-fs/hubfs/Blog%20Images/Content%20Strategy/What%20Is%20In%20a%20Content%20Strategy.png?width=1200&name=What%20Is%20In%20a%20Content%20Strategy.png" alt="What Is In a Content Strategy" width="1200" loading="lazy" style="width: 1200px;" srcset="https://www.demandjump.com/hs-fs/hubfs/Blog%20Images/Content%20Strategy/What%20Is%20In%20a%20Content%20Strategy.png?width=600&name=What%20Is%20In%20a%20Content%20Strategy.png 600w, https://www.demandjump.com/hs-fs/hubfs/Blog%20Images/Content%20Strategy/What%20Is%20In%20a%20Content%20Strategy.png?width=1200&name=What%20Is%20In%20a%20Content%20Strategy.png 1200w, https://www.demandjump.com/hs-fs/hubfs/Blog%20Images/Content%20Strategy/What%20Is%20In%20a%20Content%20Strategy.png?width=1800&name=What%20Is%20In%20a%20Content%20Strategy.png 1800w, https://www.demandjump.com/hs-fs/hubfs/Blog%20Images/Content%20Strategy/What%20Is%20In%20a%20Content%20Strategy.png?width=2400&name=What%20Is%20In%20a%20Content%20Strategy.png 2400w, https://www.demandjump.com/hs-fs/hubfs/Blog%20Images/Content%20Strategy/What%20Is%20In%20a%20Content%20Strategy.png?width=3000&name=What%20Is%20In%20a%20Content%20Strategy.png 3000w, https://www.demandjump.com/hs-fs/hubfs/Blog%20Images/Content%20Strategy/What%20Is%20In%20a%20Content%20Strategy.png?width=3600&name=What%20Is%20In%20a%20Content%20Strategy.png 3600w" sizes="(max-width: 1200px) 100vw, 1200px"></p> <h2>Content Strategy Example</h2> <p>Okay, so what does all of this actually look like in action? It might be helpful to imagine a specific content strategy example to understand what the finished product may become for your brand. Let’s explore a business-to-consumer (B2C) content strategy by continuing our home improvement example from earlier. We’ll think about this in terms of a specific content campaign.</p> <h3>Stakeholder Roster</h3> <p style="padding-left: 40px;">Our major home improvement retailer has a mid-sized marketing team complete with creatives and strategists alike, and also works with a few agencies:</p> <ul> <li>Two internal copywriters, who write content for all platforms</li> <li>One internal graphic designer, who creates all custom graphics for blogs and social posts, and also lays out finished how-to guides</li> <li>One internal content marketing manager, who performs consumer insights research and </li> <li>One external web development agency, who integrates lead generation forms, email marketing, and other necessary elements on the brand’s website</li> <li>One external video production agency, who produces all branded videos</li> </ul> <h3>Consumer Insights</h3> <p style="padding-left: 40px;">Using DemandJump, the brand’s content marketing manager performs a search for “door handle replacement” to learn the top phrases and questions people enter into search engines surrounding the topic. They also review the competitor websites that are ranking for those terms in order to better understand what content already exists around this topic so they can better prepare the editorial calendar to outperform competitor content.</p> <h3>Editorial Calendar</h3> <p style="padding-left: 40px;">Using the consumer insights, the content marketing manager comes up with eight blog post topics, a how-to guide topic, direction for a four-week email series, and a short series of videos on door handle repair and replacement. The copywriters, graphic designer, and video production agency get to work on the necessary creative to fill the editorial calendar while the web development agency builds a new door handle replacement landing page complete with links to products and a form to download the how-to guide, which adds new leads to the brand’s email list for the email series. </p> <h3>Promotion Plan</h3> <p style="padding-left: 40px;">Finally, the content marketing strategist determines a $5,000 promotion budget for this campaign. About half of the budget, $2,400, goes to search engine pay-per-click (PPC) ads that send users directly to the door handle replacement landing page. The remaining $2,600 is used on Facebook, split across ads sharing the how-to guide, video, and the eight blog posts.</p> <p>Keep in mind that every brand is different, and so, too, is every content strategy. If you work for a business-to-business (B2B) brand that offers professional services, you may opt for LinkedIn over Facebook. Instead of a how-to guide and product listings, your landing page might be focused solely on generating leads using a whitepaper that offers practical value that solves just one of the problems you typically help your customers solve. Adapt your content strategy to create the kinds of experiences you want your customers to have, and make it as easy as possible for your online audiences to find you through plenty of good, SEO-rich blog posts, visible social media posts, emails, and more.</p> <h2>Superpower Your Content Strategy with DemandJump</h2> <p>The beating heart at the center of any effective content strategy is data. The more you know about your ideal customers and their habits online, the better prepared you’ll be to produce the kind of content that they’ll find, appreciate, and trust enough to consider making a purchase with your brand. Before you put pen to figurative paper and begin plotting your brand’s next big content strategy, make sure you have the absolute best data available—the kind afforded by DemandJump’s revolutionary consumer insights platform.</p> <p>With DemandJump, you can take the guesswork out of content strategy by getting a close look at how your ideal customers are talking about topics related to your brand online. Learn the top keywords and questions your audiences use to search for solutions to their problems. Get a lay of the competitive land with a behind-the-curtain peek at how your top competitors rank on search engine results for those phrases, and learn which websites your customers visit most on the way to making a purchase. And once your content strategy is in effect, see how your audiences move through each of your digital platforms—your website, your digital ads, social media pages, and more—to once and for all give the executive asking you if these blogs really work a clear answer.</p> <p>Sign up for a free DemandJump trial today and see it in action for yourself.</p> <p><span class="hs-cta-wrapper" id="hs-cta-wrapper-c3915f0c-0635-448d-8673-3a48147bdbc8"><span class="hs-cta-node hs-cta-c3915f0c-0635-448d-8673-3a48147bdbc8" id="hs-cta-c3915f0c-0635-448d-8673-3a48147bdbc8"><a href="https://cta-redirect.hubspot.com/cta/redirect/1780098/c3915f0c-0635-448d-8673-3a48147bdbc8"><img class="hs-cta-img" id="hs-cta-img-c3915f0c-0635-448d-8673-3a48147bdbc8" style="border-width:0px;margin: 0 auto; display: block; margin-top: 20px; margin-bottom: 20px" src="https://no-cache.hubspot.com/cta/default/1780098/c3915f0c-0635-448d-8673-3a48147bdbc8.png" alt="Try It Free" align="middle"></a></span><script charset="utf-8" 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