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Seegrid ends Raymond distribution agreements, shifts to direct sales of automation - Automated Warehouse

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fill="none" xmlns="http://www.w3.org/2000/svg"><g clip-path="url(#clip0_2016_25011)"><path d="M14.6668 2.3335H1.3335V15.6668H14.6668V2.3335Z" fill="white"/><path d="M14.6668 6.3335H1.3335V7.66683H14.6668V6.3335Z" fill="#6AEAE9"/><path d="M7.99984 7.6665H4.6665V10.3332H7.99984V7.6665Z" fill="#6AEAE9"/><path d="M14.6668 13H11.3335V15.6667H14.6668V13Z" fill="#6AEAE9"/><path fill-rule="evenodd" clip-rule="evenodd" d="M1 2.33333C1 2.14924 1.14924 2 1.33333 2H14.6667C14.8508 2 15 2.14924 15 2.33333V15.6667C15 15.8508 14.8508 16 14.6667 16H1.33333C1.14924 16 1 15.8508 1 15.6667V2.33333ZM1.66667 2.66667V15.3333H14.3333V2.66667H1.66667Z" fill="#562B7C"/><path fill-rule="evenodd" clip-rule="evenodd" d="M3.99984 0.666504C4.18393 0.666504 4.33317 0.815742 4.33317 0.999837V3.6665C4.33317 3.8506 4.18393 3.99984 3.99984 3.99984C3.81574 3.99984 3.6665 3.8506 3.6665 3.6665V0.999837C3.6665 0.815742 3.81574 0.666504 3.99984 0.666504Z" fill="#562B7C"/><path fill-rule="evenodd" clip-rule="evenodd" 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</span> <div class="loop-item__categories"><p class="has-font-size-1-font-size"><a href="https://www.automatedwarehouseonline.com/category/autonomous-forklifts/" class="loop-item__categories-link has-inline-color">Autonomous Forklifts</a></p><p class="has-font-size-1-font-size"><a href="https://www.automatedwarehouseonline.com/category/autonomous-mobile-robots-amrs/" class="loop-item__categories-link has-inline-color">Autonomous Mobile Robots (AMRs)</a></p><p class="has-font-size-1-font-size"><a href="https://www.automatedwarehouseonline.com/category/move/conveyance/" class="loop-item__categories-link has-inline-color">Conveyance</a></p><p class="has-font-size-1-font-size"><a href="https://www.automatedwarehouseonline.com/category/distribution-center/" class="loop-item__categories-link has-inline-color">distribution center</a></p><p class="has-font-size-1-font-size"><a href="https://www.automatedwarehouseonline.com/category/investment/" class="loop-item__categories-link has-inline-color">Investment</a></p><p class="has-font-size-1-font-size"><a href="https://www.automatedwarehouseonline.com/category/move/" class="loop-item__categories-link has-inline-color">Materials handling and movement</a></p><p class="has-font-size-1-font-size"><a href="https://www.automatedwarehouseonline.com/category/news/" class="loop-item__categories-link has-inline-color">News</a></p><p class="has-font-size-1-font-size"><a href="https://www.automatedwarehouseonline.com/category/warehouse/" class="loop-item__categories-link has-inline-color">Warehouse</a></p></div></div><h1 class="entry-title">Seegrid ends Raymond distribution agreements, shifts to direct sales of automation</h1> </header> <div class="entry-content is-layout-constrained"> <figure class="wp-block-image aligncenter size-full"><img loading="lazy" decoding="async" width="770" height="499" src="https://www.automatedwarehouseonline.com/wp-content/uploads/2024/11/Raymond_3020_tow_tractor_1.jpg" alt="Seegrid and Raymond collaborated in developing the Courier 3020 autonomous lift truck." class="wp-image-7781" srcset="https://www.automatedwarehouseonline.com/wp-content/uploads/2024/11/Raymond_3020_tow_tractor_1.jpg 770w, https://www.automatedwarehouseonline.com/wp-content/uploads/2024/11/Raymond_3020_tow_tractor_1-300x194.jpg 300w, https://www.automatedwarehouseonline.com/wp-content/uploads/2024/11/Raymond_3020_tow_tractor_1-768x498.jpg 768w" sizes="auto, (max-width: 770px) 100vw, 770px" /><figcaption class="wp-element-caption">Seegrid and Raymond collaborated in developing the Courier 3020 autonomous lift truck. Source: Raymond</figcaption></figure> <p>While many companies have partnered to gain market access over the past few years, some outgrow those relationships. Seegrid Corp. today announced that it is terminating its product and distribution agreements with The Raymond Corp., effective upon the conclusion of a 90-day notice period.</p> <p>“This move will allow us to sell and service the full Seegrid-branded product line across all market segments rather than serving a large portion of the market through Raymond,” stated Joe Pajer, CEO of Seegrid. “We are seeing more customers desire a direct relationship with Seegrid as we roll out our new lift-truck products and release innovative technology enhancements across our product line.”</p> <p>The companies have been integrating Seegrid&#8217;s vision guidance technology with Raymond&#8217;s automated lift trucks <a href="https://www.raymondcorp.com/news/2012/alt-announced" target="_blank" rel="noreferrer noopener">since 2012</a>.</p> <p>In 2016, Raymond <a href="https://www.raymondcorp.com/news/2016/raymond-and-seegrid-automated-tow-tractor" target="_blank" rel="noreferrer noopener">introduced</a> the Raymond <a href="https://www.raymondcorp.com/forklifts/automated-lift-trucks/3030-raymond-courier-automated-stacker" target="_blank" rel="noreferrer noopener">Courier 3020 tow</a> tractor. The company said at the time that it combined Seegrid&#8217;s automation expertise with Raymond&#8217;s rPort interface and proficiency in warehouse systems.</p> <p>In 2020, the Courier 3030 received recognition as a <a href="https://www.raymondcorp.com/news/2020/raymond-named-finalist-for-ifoy-award-2020" target="_blank" rel="noreferrer noopener">finalist</a> for the International Forklift of the Year Award, and it <a href="https://www.raymondcorp.com/news/2020/raymond-receives-edison-award-for-courier-3030-automated-stacker" target="_blank" rel="noreferrer noopener">won an Edison Award</a> bronze medal for transportation and logistics.</p> <hr /> &nbsp; <p style="text-align: center;"><img loading="lazy" decoding="async" class="aligncenter size-full wp-image-568305" src="https://www.automatedwarehouseonline.com/wp-content/uploads/2024/10/RSE25_728x90_CallforPresentations_Vs1.png" alt="SITE AD for the 2024 RoboBusiness registration now open." width="728" height="90" /></p> <p style="text-align: center;"><a href="https://www.roboticssummit.com/call-for-presentations/?utm_source=automatedwarehouse&amp;utm_medium=banner&amp;utm_id=callforpreso" target="_blank" rel="noopener">Apply to speak</a>.</p> <hr /> <h2 class="wp-block-heading">Seegrid expands in response to demand</h2> <p>In September 2024, Seegrid <a href="https://www.automatedwarehouseonline.com/seegrid-raises-50m-to-expand-automated-lift-truck-line/" target="_blank" rel="noreferrer noopener">raised</a> $50 million to expand its automated <a href="https://www.automatedwarehouseonline.com/category/autonomous-forklifts/" target="_blank" rel="noreferrer noopener">lift truck</a> line. Over the past decade, the Pittsburgh-based <a href="https://www.automatedwarehouseonline.com/tag/seegrid/" target="_blank" rel="noreferrer noopener">company</a> had recovered from <a href="https://www.therobotreport.com/seegrid-files-for-chapter-11-protection/" target="_blank" rel="noreferrer noopener">filing for bankruptcy</a>.</p> <p>Seegrid noted that its autonomous mobile robots (<a href="https://www.automatedwarehouseonline.com/category/autonomous-mobile-robots-amrs/" target="_blank" rel="noreferrer noopener">AMRs</a>) have driven more than 15 million miles to date. It has partnered with over 50 global brands and deployed more than 2,000 tow tractors and lift trucks at over 200 customer sites in manufacturing, warehousing, and logistics.</p> <p>&#8220;This shift in go-to-market strategy follows a year marked by record-breaking end-user sales, with particularly high demand for our advanced autonomous lift truck solutions,” Pajer said.</p> <p>Seegrid told <em><a href="https://www.automatedwarehouseonline.com/" target="_blank" rel="noreferrer noopener">Automated Warehouse</a></em> that its integrator relationships for other products are not affected. </p> <figure class="wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio"><div class="wp-block-embed__wrapper"> <iframe loading="lazy" title="Autonomy that Works: Seegrid AMRs are Revolutionizing Material Handling" width="500" height="281" src="https://www.youtube.com/embed/8ezRRUXsc1I?feature=oembed" frameborder="0" allow="accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share" referrerpolicy="strict-origin-when-cross-origin" allowfullscreen></iframe> </div></figure> <h2 class="wp-block-heading">Relationship with Raymond ends </h2> <p>Seegrid acknowledged its long partnership with Raymond but said it wants direct relationships with customers &#8220;throughout their automation journeys.&#8221; The <a href="https://seegrid.com/" target="_blank" rel="noreferrer noopener">company</a> said it will guide customers &#8220;from initial consultation through implementation and into operational excellence&#8221; using its own best practices and support teams.</p> <p>“We appreciate Raymond’s partnership in our earlier years,” added Pajer. &#8220;At the same time, we have carefully studied our business relationship with Raymond and concluded that we are in a better position to deliver the benefits of our innovative technology to all customers if we do so directly and with Seegrid-branded products only. We are very excited to make our full product line available to all customers.&#8221;</p> <p>Raymond is a division of Toyota and said it has a century of experience in <a href="https://www.automatedwarehouseonline.com/category/move/" target="_blank" rel="noreferrer noopener">materials handling</a> and <a href="https://www.automatedwarehouseonline.com/category/intralogistics/" target="_blank" rel="noreferrer noopener">intralogistics</a> systems. The Greene, N.Y.-based <a href="https://www.automatedwarehouseonline.com/tag/raymond/" target="_blank" rel="noreferrer noopener">company</a> has integrated automation, telematics, virtual reality, and advanced energy systems to improve warehouse and distribution center performance.</p> <p>In September, Raymond and Toyota Material Handling Inc. <a href="https://www.automatedwarehouseonline.com/toyota-material-handling-raymond-open-energy-solutions-manufacturing-center-of-excellence/">opened</a> their Energy Solutions Manufacturing Center of Excellence in Broome County, New York. It will make lithium-ion batteries and thin-plate pure-lead batteries for the companies&#8217; products, including Raymond&#8217;s electric forklifts.</p> <p>The <a href="https://www.raymondcorp.com/" target="_blank" rel="noreferrer noopener">company</a> also recently <a href="https://www.raymondcorp.com/news/2024/raymond-celebrates-150k-submitted-kaizens" target="_blank" rel="noreferrer noopener">celebrated</a> its employees&#8217; filing of more than 150,000 kaizens, or small changes to improve its internal operations.</p> <figure class="wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio"><div class="wp-block-embed__wrapper"> <iframe loading="lazy" title="Raymond Courier™ Automated Guided Vehicles" width="500" height="281" src="https://www.youtube.com/embed/cO1lqEZqBQY?feature=oembed" frameborder="0" allow="accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share" 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