CINXE.COM

<!doctype html> <html lang="pt-BR"> <head>  <script async src="https://www.googletagmanager.com/gtag/js?id=G-68BYWS0B7C"></script> <script> window.dataLayer = window.dataLayer || []; function gtag(){dataLayer.push(arguments);} gtag('js', new Date()); gtag('config', 'G-68BYWS0B7C'); </script> <script> (function() { var zi = document.createElement('script'); zi.type = 'text/javascript'; zi.async = true; zi.referrerPolicy = 'unsafe-url'; zi.src = 'https://ws.zoominfo.com/pixel/614c860bf1c5ea0019e018a1'; var s = document.getElementsByTagName('script')[0]; s.parentNode.insertBefore(zi, s); })(); </script> <meta charset="utf-8"> <meta http-equiv="x-ua-compatible" content="ie=edge"> <meta name="viewport" content="width=device-width, initial-scale=1, shrink-to-fit=no"> <meta name='robots' content='index, follow, max-image-preview:large, max-snippet:-1, max-video-preview:-1' />  <title>News & Insights - GPJ Brazil</title> <link rel="canonical" href="https://br.gpj.com/news-insights/" /> <meta property="og:locale" content="pt_BR" /> <meta property="og:type" content="article" /> <meta property="og:title" content="News & Insights - GPJ Brazil" /> <meta property="og:url" content="https://br.gpj.com/news-insights/" /> <meta property="og:site_name" content="GPJ Brazil" /> <meta property="og:image" content="https://i1.swiftpic.io/gpj/J1Q8SohtCcC3+iug3nWHN9ymCOqRtaMDMG5Sc3/l5Vs=/format:jpg;cover:1200,630/https://gpjmulti.wpenginepowered.com/wp-content/uploads/sites/7/2018/11/internationaltravel.jpg" /> <meta name="twitter:card" content="summary_large_image" /> <script type="application/ld+json" class="yoast-schema-graph">{"@context":"https://schema.org","@graph":[{"@type":["WebPage","CollectionPage"],"@id":"https://br.gpj.com/news-insights/","url":"https://br.gpj.com/news-insights/","name":"News & Insights - GPJ Brazil","isPartOf":{"@id":"https://br.gpj.com/#website"},"datePublished":"2022-07-28T05:23:04+00:00","dateModified":"2023-10-26T20:53:08+00:00","breadcrumb":{"@id":"https://br.gpj.com/news-insights/#breadcrumb"},"inLanguage":"pt-BR"},{"@type":"BreadcrumbList","@id":"https://br.gpj.com/news-insights/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https://br.gpj.com/"},{"@type":"ListItem","position":2,"name":"News & Insights"}]},{"@type":"WebSite","@id":"https://br.gpj.com/#website","url":"https://br.gpj.com/","name":"GPJ Brazil","description":"Live, Virtual & Hybrid Events","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https://br.gpj.com/?s={search_term_string}"},"query-input":"required name=search_term_string"}],"inLanguage":"pt-BR"}]}</script>  <link rel='dns-prefetch' href='//www.google.com' /> <link rel='dns-prefetch' href='//fonts.googleapis.com' /> <script type="text/javascript"> /* <![CDATA[ */ window._wpemojiSettings = {"baseUrl":"https:\/\/s.w.org\/images\/core\/emoji\/15.0.3\/72x72\/","ext":".png","svgUrl":"https:\/\/s.w.org\/images\/core\/emoji\/15.0.3\/svg\/","svgExt":".svg","source":{"concatemoji":"https:\/\/br.gpj.com\/wp-includes\/js\/wp-emoji-release.min.js?ver=6.6.1"}}; /*! This file is auto-generated */ !function(i,n){var o,s,e;function c(e){try{var t={supportTests:e,timestamp:(new Date).valueOf()};sessionStorage.setItem(o,JSON.stringify(t))}catch(e){}}function p(e,t,n){e.clearRect(0,0,e.canvas.width,e.canvas.height),e.fillText(t,0,0);var t=new Uint32Array(e.getImageData(0,0,e.canvas.width,e.canvas.height).data),r=(e.clearRect(0,0,e.canvas.width,e.canvas.height),e.fillText(n,0,0),new Uint32Array(e.getImageData(0,0,e.canvas.width,e.canvas.height).data));return t.every(function(e,t){return e===r[t]})}function u(e,t,n){switch(t){case"flag":return n(e,"\ud83c\udff3\ufe0f\u200d\u26a7\ufe0f","\ud83c\udff3\ufe0f\u200b\u26a7\ufe0f")?!1:!n(e,"\ud83c\uddfa\ud83c\uddf3","\ud83c\uddfa\u200b\ud83c\uddf3")&&!n(e,"\ud83c\udff4\udb40\udc67\udb40\udc62\udb40\udc65\udb40\udc6e\udb40\udc67\udb40\udc7f","\ud83c\udff4\u200b\udb40\udc67\u200b\udb40\udc62\u200b\udb40\udc65\u200b\udb40\udc6e\u200b\udb40\udc67\u200b\udb40\udc7f");case"emoji":return!n(e,"\ud83d\udc26\u200d\u2b1b","\ud83d\udc26\u200b\u2b1b")}return!1}function f(e,t,n){var r="undefined"!=typeof WorkerGlobalScope&&self instanceof WorkerGlobalScope?new OffscreenCanvas(300,150):i.createElement("canvas"),a=r.getContext("2d",{willReadFrequently:!0}),o=(a.textBaseline="top",a.font="600 32px Arial",{});return e.forEach(function(e){o[e]=t(a,e,n)}),o}function t(e){var t=i.createElement("script");t.src=e,t.defer=!0,i.head.appendChild(t)}"undefined"!=typeof Promise&&(o="wpEmojiSettingsSupports",s=["flag","emoji"],n.supports={everything:!0,everythingExceptFlag:!0},e=new Promise(function(e){i.addEventListener("DOMContentLoaded",e,{once:!0})}),new Promise(function(t){var n=function(){try{var e=JSON.parse(sessionStorage.getItem(o));if("object"==typeof e&&"number"==typeof e.timestamp&&(new Date).valueOf()<e.timestamp+604800&&"object"==typeof e.supportTests)return e.supportTests}catch(e){}return null}();if(!n){if("undefined"!=typeof Worker&&"undefined"!=typeof OffscreenCanvas&&"undefined"!=typeof URL&&URL.createObjectURL&&"undefined"!=typeof Blob)try{var e="postMessage("+f.toString()+"("+[JSON.stringify(s),u.toString(),p.toString()].join(",")+"));",r=new Blob([e],{type:"text/javascript"}),a=new Worker(URL.createObjectURL(r),{name:"wpTestEmojiSupports"});return void(a.onmessage=function(e){c(n=e.data),a.terminate(),t(n)})}catch(e){}c(n=f(s,u,p))}t(n)}).then(function(e){for(var t in e)n.supports[t]=e[t],n.supports.everything=n.supports.everything&&n.supports[t],"flag"!==t&&(n.supports.everythingExceptFlag=n.supports.everythingExceptFlag&&n.supports[t]);n.supports.everythingExceptFlag=n.supports.everythingExceptFlag&&!n.supports.flag,n.DOMReady=!1,n.readyCallback=function(){n.DOMReady=!0}}).then(function(){return e}).then(function(){var e;n.supports.everything||(n.readyCallback(),(e=n.source||{}).concatemoji?t(e.concatemoji):e.wpemoji&&e.twemoji&&(t(e.twemoji),t(e.wpemoji)))}))}((window,document),window._wpemojiSettings); /* ]]> */ </script> <style id='wp-emoji-styles-inline-css' type='text/css'> img.wp-smiley, img.emoji { display: inline !important; border: none !important; box-shadow: none !important; height: 1em !important; width: 1em !important; margin: 0 0.07em !important; vertical-align: -0.1em !important; background: none !important; padding: 0 !important; } </style> <link rel='stylesheet' id='wp-block-library-css' href='https://br.gpj.com/wp-includes/css/dist/block-library/style.min.css?ver=6.6.1' type='text/css' media='all' /> <style id='classic-theme-styles-inline-css' type='text/css'> /*! This file is auto-generated */ .wp-block-button__link{color:#fff;background-color:#32373c;border-radius:9999px;box-shadow:none;text-decoration:none;padding:calc(.667em + 2px) calc(1.333em + 2px);font-size:1.125em}.wp-block-file__button{background:#32373c;color:#fff;text-decoration:none} </style> <style id='global-styles-inline-css' type='text/css'> :root{--wp--preset--aspect-ratio--square: 1;--wp--preset--aspect-ratio--4-3: 4/3;--wp--preset--aspect-ratio--3-4: 3/4;--wp--preset--aspect-ratio--3-2: 3/2;--wp--preset--aspect-ratio--2-3: 2/3;--wp--preset--aspect-ratio--16-9: 16/9;--wp--preset--aspect-ratio--9-16: 9/16;--wp--preset--color--black: #000000;--wp--preset--color--cyan-bluish-gray: #abb8c3;--wp--preset--color--white: #ffffff;--wp--preset--color--pale-pink: #f78da7;--wp--preset--color--vivid-red: #cf2e2e;--wp--preset--color--luminous-vivid-orange: #ff6900;--wp--preset--color--luminous-vivid-amber: #fcb900;--wp--preset--color--light-green-cyan: #7bdcb5;--wp--preset--color--vivid-green-cyan: #00d084;--wp--preset--color--pale-cyan-blue: #8ed1fc;--wp--preset--color--vivid-cyan-blue: #0693e3;--wp--preset--color--vivid-purple: #9b51e0;--wp--preset--color--secondary: #68f5b2;--wp--preset--gradient--vivid-cyan-blue-to-vivid-purple: linear-gradient(135deg,rgba(6,147,227,1) 0%,rgb(155,81,224) 100%);--wp--preset--gradient--light-green-cyan-to-vivid-green-cyan: linear-gradient(135deg,rgb(122,220,180) 0%,rgb(0,208,130) 100%);--wp--preset--gradient--luminous-vivid-amber-to-luminous-vivid-orange: linear-gradient(135deg,rgba(252,185,0,1) 0%,rgba(255,105,0,1) 100%);--wp--preset--gradient--luminous-vivid-orange-to-vivid-red: linear-gradient(135deg,rgba(255,105,0,1) 0%,rgb(207,46,46) 100%);--wp--preset--gradient--very-light-gray-to-cyan-bluish-gray: linear-gradient(135deg,rgb(238,238,238) 0%,rgb(169,184,195) 100%);--wp--preset--gradient--cool-to-warm-spectrum: linear-gradient(135deg,rgb(74,234,220) 0%,rgb(151,120,209) 20%,rgb(207,42,186) 40%,rgb(238,44,130) 60%,rgb(251,105,98) 80%,rgb(254,248,76) 100%);--wp--preset--gradient--blush-light-purple: linear-gradient(135deg,rgb(255,206,236) 0%,rgb(152,150,240) 100%);--wp--preset--gradient--blush-bordeaux: linear-gradient(135deg,rgb(254,205,165) 0%,rgb(254,45,45) 50%,rgb(107,0,62) 100%);--wp--preset--gradient--luminous-dusk: linear-gradient(135deg,rgb(255,203,112) 0%,rgb(199,81,192) 50%,rgb(65,88,208) 100%);--wp--preset--gradient--pale-ocean: linear-gradient(135deg,rgb(255,245,203) 0%,rgb(182,227,212) 50%,rgb(51,167,181) 100%);--wp--preset--gradient--electric-grass: linear-gradient(135deg,rgb(202,248,128) 0%,rgb(113,206,126) 100%);--wp--preset--gradient--midnight: linear-gradient(135deg,rgb(2,3,129) 0%,rgb(40,116,252) 100%);--wp--preset--font-size--small: 13px;--wp--preset--font-size--medium: 20px;--wp--preset--font-size--large: 36px;--wp--preset--font-size--x-large: 42px;--wp--preset--spacing--20: 0.44rem;--wp--preset--spacing--30: 0.67rem;--wp--preset--spacing--40: 1rem;--wp--preset--spacing--50: 1.5rem;--wp--preset--spacing--60: 2.25rem;--wp--preset--spacing--70: 3.38rem;--wp--preset--spacing--80: 5.06rem;--wp--preset--shadow--natural: 6px 6px 9px rgba(0, 0, 0, 0.2);--wp--preset--shadow--deep: 12px 12px 50px rgba(0, 0, 0, 0.4);--wp--preset--shadow--sharp: 6px 6px 0px rgba(0, 0, 0, 0.2);--wp--preset--shadow--outlined: 6px 6px 0px -3px rgba(255, 255, 255, 1), 6px 6px rgba(0, 0, 0, 1);--wp--preset--shadow--crisp: 6px 6px 0px rgba(0, 0, 0, 1);}:where(.is-layout-flex){gap: 0.5em;}:where(.is-layout-grid){gap: 0.5em;}body .is-layout-flex{display: flex;}.is-layout-flex{flex-wrap: wrap;align-items: center;}.is-layout-flex > :is(*, div){margin: 0;}body .is-layout-grid{display: grid;}.is-layout-grid > :is(*, div){margin: 0;}:where(.wp-block-columns.is-layout-flex){gap: 2em;}:where(.wp-block-columns.is-layout-grid){gap: 2em;}:where(.wp-block-post-template.is-layout-flex){gap: 1.25em;}:where(.wp-block-post-template.is-layout-grid){gap: 1.25em;}.has-black-color{color: var(--wp--preset--color--black) !important;}.has-cyan-bluish-gray-color{color: var(--wp--preset--color--cyan-bluish-gray) !important;}.has-white-color{color: var(--wp--preset--color--white) !important;}.has-pale-pink-color{color: var(--wp--preset--color--pale-pink) !important;}.has-vivid-red-color{color: var(--wp--preset--color--vivid-red) !important;}.has-luminous-vivid-orange-color{color: var(--wp--preset--color--luminous-vivid-orange) !important;}.has-luminous-vivid-amber-color{color: var(--wp--preset--color--luminous-vivid-amber) !important;}.has-light-green-cyan-color{color: var(--wp--preset--color--light-green-cyan) !important;}.has-vivid-green-cyan-color{color: var(--wp--preset--color--vivid-green-cyan) !important;}.has-pale-cyan-blue-color{color: var(--wp--preset--color--pale-cyan-blue) !important;}.has-vivid-cyan-blue-color{color: var(--wp--preset--color--vivid-cyan-blue) !important;}.has-vivid-purple-color{color: var(--wp--preset--color--vivid-purple) !important;}.has-black-background-color{background-color: var(--wp--preset--color--black) !important;}.has-cyan-bluish-gray-background-color{background-color: var(--wp--preset--color--cyan-bluish-gray) !important;}.has-white-background-color{background-color: var(--wp--preset--color--white) !important;}.has-pale-pink-background-color{background-color: var(--wp--preset--color--pale-pink) !important;}.has-vivid-red-background-color{background-color: var(--wp--preset--color--vivid-red) !important;}.has-luminous-vivid-orange-background-color{background-color: var(--wp--preset--color--luminous-vivid-orange) !important;}.has-luminous-vivid-amber-background-color{background-color: var(--wp--preset--color--luminous-vivid-amber) !important;}.has-light-green-cyan-background-color{background-color: var(--wp--preset--color--light-green-cyan) !important;}.has-vivid-green-cyan-background-color{background-color: var(--wp--preset--color--vivid-green-cyan) !important;}.has-pale-cyan-blue-background-color{background-color: var(--wp--preset--color--pale-cyan-blue) !important;}.has-vivid-cyan-blue-background-color{background-color: var(--wp--preset--color--vivid-cyan-blue) !important;}.has-vivid-purple-background-color{background-color: var(--wp--preset--color--vivid-purple) !important;}.has-black-border-color{border-color: var(--wp--preset--color--black) !important;}.has-cyan-bluish-gray-border-color{border-color: var(--wp--preset--color--cyan-bluish-gray) !important;}.has-white-border-color{border-color: var(--wp--preset--color--white) !important;}.has-pale-pink-border-color{border-color: var(--wp--preset--color--pale-pink) !important;}.has-vivid-red-border-color{border-color: var(--wp--preset--color--vivid-red) !important;}.has-luminous-vivid-orange-border-color{border-color: var(--wp--preset--color--luminous-vivid-orange) !important;}.has-luminous-vivid-amber-border-color{border-color: var(--wp--preset--color--luminous-vivid-amber) !important;}.has-light-green-cyan-border-color{border-color: var(--wp--preset--color--light-green-cyan) !important;}.has-vivid-green-cyan-border-color{border-color: var(--wp--preset--color--vivid-green-cyan) !important;}.has-pale-cyan-blue-border-color{border-color: var(--wp--preset--color--pale-cyan-blue) !important;}.has-vivid-cyan-blue-border-color{border-color: var(--wp--preset--color--vivid-cyan-blue) !important;}.has-vivid-purple-border-color{border-color: var(--wp--preset--color--vivid-purple) !important;}.has-vivid-cyan-blue-to-vivid-purple-gradient-background{background: var(--wp--preset--gradient--vivid-cyan-blue-to-vivid-purple) !important;}.has-light-green-cyan-to-vivid-green-cyan-gradient-background{background: var(--wp--preset--gradient--light-green-cyan-to-vivid-green-cyan) !important;}.has-luminous-vivid-amber-to-luminous-vivid-orange-gradient-background{background: var(--wp--preset--gradient--luminous-vivid-amber-to-luminous-vivid-orange) !important;}.has-luminous-vivid-orange-to-vivid-red-gradient-background{background: var(--wp--preset--gradient--luminous-vivid-orange-to-vivid-red) !important;}.has-very-light-gray-to-cyan-bluish-gray-gradient-background{background: var(--wp--preset--gradient--very-light-gray-to-cyan-bluish-gray) !important;}.has-cool-to-warm-spectrum-gradient-background{background: var(--wp--preset--gradient--cool-to-warm-spectrum) !important;}.has-blush-light-purple-gradient-background{background: var(--wp--preset--gradient--blush-light-purple) !important;}.has-blush-bordeaux-gradient-background{background: var(--wp--preset--gradient--blush-bordeaux) !important;}.has-luminous-dusk-gradient-background{background: var(--wp--preset--gradient--luminous-dusk) !important;}.has-pale-ocean-gradient-background{background: var(--wp--preset--gradient--pale-ocean) !important;}.has-electric-grass-gradient-background{background: var(--wp--preset--gradient--electric-grass) !important;}.has-midnight-gradient-background{background: var(--wp--preset--gradient--midnight) !important;}.has-small-font-size{font-size: var(--wp--preset--font-size--small) !important;}.has-medium-font-size{font-size: var(--wp--preset--font-size--medium) !important;}.has-large-font-size{font-size: var(--wp--preset--font-size--large) !important;}.has-x-large-font-size{font-size: var(--wp--preset--font-size--x-large) !important;} :where(.wp-block-post-template.is-layout-flex){gap: 1.25em;}:where(.wp-block-post-template.is-layout-grid){gap: 1.25em;} :where(.wp-block-columns.is-layout-flex){gap: 2em;}:where(.wp-block-columns.is-layout-grid){gap: 2em;} :root :where(.wp-block-pullquote){font-size: 1.5em;line-height: 1.6;} </style> <link rel='stylesheet' id='google/font-css' href='https://fonts.googleapis.com/css2?family=Poppins%3Awght%40100%3B200%3B300%3B400%3B500%3B600%3B700%3B800%3B900&display=swap&ver=6.6.1' type='text/css' media='all' /> <link rel='stylesheet' id='sage/main.css-css' href='https://br.gpj.com/wp-content/themes/main/dist/styles/main_49581ccf39f454fbcc43.css' type='text/css' media='all' /> <script type="text/javascript" src="https://br.gpj.com/wp-includes/js/jquery/jquery.min.js?ver=3.7.1" id="jquery-core-js"></script> <script type="text/javascript" src="https://br.gpj.com/wp-includes/js/jquery/jquery-migrate.min.js?ver=3.4.1" id="jquery-migrate-js"></script> <link rel="https://api.w.org/" href="https://br.gpj.com/wp-json/" /><link rel="EditURI" type="application/rsd+xml" title="RSD" href="https://br.gpj.com/xmlrpc.php?rsd" /> <link rel="alternate" href="https://www.gpj.com/news-insights/" hreflang="x-default" /> <link rel="alternate" href="https://www.gpjindia.com/news-insights/" hreflang="en-IN" /> <link rel="alternate" href="https://br.gpj.com/news-insights/" hreflang="pt-BR" /> <link rel="alternate" href="https://www.gpj.co.uk/news-insights/" hreflang="en-GB" /> <link rel="alternate" href="https://sg.gpj.com/news-insights/" hreflang="en-SG" /> <link rel="icon" href="https://br.gpj.com/wp-content/uploads/sites/7/2022/07/cropped-icon-32x32.png" sizes="32x32" /> <link rel="icon" href="https://br.gpj.com/wp-content/uploads/sites/7/2022/07/cropped-icon-192x192.png" sizes="192x192" /> <link rel="apple-touch-icon" href="https://br.gpj.com/wp-content/uploads/sites/7/2022/07/cropped-icon-180x180.png" /> <meta name="msapplication-TileImage" content="https://br.gpj.com/wp-content/uploads/sites/7/2022/07/cropped-icon-270x270.png" /> </head> <body class="blog app-data index-data home-data"> <header class="banner navbar navbar-dark navbar-expand-lg bg-black"> <div class="container-fluid mx-3"> <button class="navbar-toggler me-3" type="button" data-bs-toggle="collapse" data-bs-target="#navbarNavDropdown" aria-controls="navbarNavDropdown" aria-expanded="false" aria-label="Toggle navigation"> <span class="navbar-toggler-icon"></span> </button> <a class="navbar-brand mx-auto mx-lg-0" href="https://br.gpj.com/"> <img src="https://br.gpj.com/wp-content/themes/main/dist/images/logo-white_bd68dd36cfd4aca51e8e.svg" alt="GPJ Logo" height="43"> </a> <ul class="navbar-nav"> <li class="nav-item dropdown"> <a class="nav-link dropdown-toggle" href="#" id="navbarDropdownMenuLink" role="button" data-bs-toggle="dropdown" aria-expanded="false"> <button class="country-select-button btn p-0" type="button"> <span class="d-md-none country-code">BR</span> <span class="d-none d-md-block flag-icon flag-icon-br flag-icon-squared rounded-circle"> <span class="visually-hidden">Select Country</span> </span> </button> </a> <ul class="dropdown-menu dropdown-menu-end dropdown-menu-dark" aria-labelledby="navbarDropdownMenuLink"> <li> <a class="dropdown-item d-flex align-items-center " href="https://www.gpj.com/news-insights/?from_lang=7"> <span class="flag-icon flag-icon-us flag-icon-squared rounded-circle me-2"></span> USA </a> </li> <li> <a class="dropdown-item d-flex align-items-center " href="https://www.gpj.co.jp/news-insights/?from_lang=7"> <span class="flag-icon flag-icon-ja flag-icon-squared rounded-circle me-2"></span> Japan </a> </li> <li> <a class="dropdown-item d-flex align-items-center " href="https://www.gpj.com.au/news-insights/?from_lang=7"> <span class="flag-icon flag-icon-au flag-icon-squared rounded-circle me-2"></span> ANZ </a> </li> <li> <a class="dropdown-item d-flex align-items-center " href="https://www.gpjco.cn/news-insights/?from_lang=7"> <span class="flag-icon flag-icon-cn flag-icon-squared rounded-circle me-2"></span> Greater China </a> </li> <li> <a class="dropdown-item d-flex align-items-center " href="https://gpj.de/news-insights/?from_lang=7"> <span class="flag-icon flag-icon-de flag-icon-squared rounded-circle me-2"></span> Germany </a> </li> <li> <a class="dropdown-item d-flex align-items-center " href="https://www.gpjindia.com/news-insights/?from_lang=7"> <span class="flag-icon flag-icon-in flag-icon-squared rounded-circle me-2"></span> India </a> </li> <li> <a class="dropdown-item d-flex align-items-center fw-bolder " href="https://br.gpj.com/news-insights/?from_lang=7"> <span class="flag-icon flag-icon-br flag-icon-squared rounded-circle me-2"></span> Brazil </a> </li> <li> <a class="dropdown-item d-flex align-items-center " href="https://www.gpj.co.uk/news-insights/?from_lang=7"> <span class="flag-icon flag-icon-gb flag-icon-squared rounded-circle me-2"></span> UK </a> </li> <li> <a class="dropdown-item d-flex align-items-center " href="https://kor.gpj.com/news-insights/?from_lang=7"> <span class="flag-icon flag-icon-kr flag-icon-squared rounded-circle me-2"></span> South Korea </a> </li> <li> <a class="dropdown-item d-flex align-items-center " href="https://sg.gpj.com/news-insights/?from_lang=7"> <span class="flag-icon flag-icon-sg flag-icon-squared rounded-circle me-2"></span> Singapore </a> </li> <li> <a class="dropdown-item d-flex align-items-center " href="https://ae.gpj.com/news-insights/?from_lang=7"> <span class="flag-icon flag-icon-ae flag-icon-squared rounded-circle me-2"></span> Dubai </a> </li> </ul> </li> </ul> <div class="collapse navbar-collapse" id="navbarNavDropdown"> <nav class="nav-primary mx-auto"> <div class="menu-primary-container"><ul id="menu-primary" class="nav flex-column flex-lg-row"><li id="menu-item-45009" class="menu-item menu-item-type-post_type menu-item-object-page menu-item-45009"><a href="https://br.gpj.com/what-weve-done/">Cases</a></li> <li id="menu-item-45011" class="menu-item menu-item-type-post_type menu-item-object-page menu-item-45011"><a href="https://br.gpj.com/what-we-do/">Serviços</a></li> <li id="menu-item-45002" class="menu-item menu-item-type-post_type menu-item-object-page current-menu-item page_item page-item-44997 current_page_item current_page_parent menu-item-45002"><a href="https://br.gpj.com/news-insights/" aria-current="page">News & Insights</a></li> <li id="menu-item-45004" class="menu-item menu-item-type-post_type menu-item-object-page menu-item-45004"><a href="https://br.gpj.com/who-we-are/">Sobre</a></li> <li id="menu-item-45003" class="menu-item menu-item-type-post_type menu-item-object-page menu-item-45003"><a href="https://br.gpj.com/contact/">Contato</a></li> </ul></div> </nav> </div> </div> </header> <div class="wrap" role="document"> <div class="content"> <main class="main"> <header class="hero"> <div class="container page-header text-center pt-6 pb-3"> <div class="fittext"> <div> <h1>News & Insights</h1> </div> </div> </div> </header> <div class="container content-wrapper"> <div class="row block-news-insights news-insights align"> <div class="col-12"> <div class="btn-group filter-bar w-100 mb-4" role="group" aria-label="Categories"> <a class="btn btn-outline-primary active" href="https://br.gpj.com/news-insights/">All</a> <a class="btn btn-outline-primary " href="https://br.gpj.com/category/awards/">Awards</a> <a class="btn btn-outline-primary " href="https://br.gpj.com/category/insights/">Insights</a> <a class="btn btn-outline-primary " href="https://br.gpj.com/category/press-news/">Press & News</a> <a class="btn btn-outline-primary " href="https://br.gpj.com/category/thought-leadership/">Thought Leadership</a> </div> </div> <div class="col-12 col-md-9"> <div class="row row-cols-1 row-cols-sm-2 mb-4"> <article class="col mb-3 post-45331 post type-post status-publish format-standard has-post-thumbnail sticky hentry category-press-news tag-eventos tag-global-portfolio-management tag-live-marketing tag-marketing-de-experiencia"> <a class="img flex-shrink-0" href="https://br.gpj.com/2023/09/12/multinacionais-brasileiras-investem-juntas-us-20-milhoes-em-live-marketing-e-miram-exterior-para-fortalecer-marcas/"> <img decoding="async" src="https://i8.swiftpic.io/gpj/h88jllPzu/glA+kSa0HydypNTI7O+OZ/BSQDWu1f7oE=/cover:471,314/https://gpjmulti.wpenginepowered.com/wp-content/uploads/sites/7/2018/11/internationaltravel.jpg" srcset="https://i6.swiftpic.io/gpj/eiQjskzjmU6gVDGSTHXcTR/UmKBX7FvRT6JqzV/MHCY=/cover:942,628/https://gpjmulti.wpenginepowered.com/wp-content/uploads/sites/7/2018/11/internationaltravel.jpg 2x" alt="Multinacionais brasileiras investem juntas US$ 20 milhões em live marketing e miram exterior para fortalecer marcas" class="img-fluid mb-3 rounded-2"> </a> <div class="flex-grow-1"> <span class="category-name pe-3">Press &amp; News</span> <time class="updated text-uppercase" datetime="2023-09-12T16:54:52+00:00">set 12 2023</time> <h4 class="entry-title pt-2"><a href="https://br.gpj.com/2023/09/12/multinacionais-brasileiras-investem-juntas-us-20-milhoes-em-live-marketing-e-miram-exterior-para-fortalecer-marcas/">Multinacionais brasileiras investem juntas US$ 20 milhões em live marketing e miram exterior para fortalecer marcas</a></h4> <div class="entry-summary"> <p>Executiva da GPJ Brasil, que mantém mais de 30 escritórios e 100 clientes pelo mundo, aborda case com a CBMM, líder mundial na tecnologia do Nióbio. Metodologia patenteada para expressar os valores de marcas internacionais está no DNAA CBMM, líder mundial na fabricação e comercialização de produtos de Nióbio, tornou-se a primeira multinacional 100% brasileira …</p> </div> <a class="readmore text-secondary d-block" href="https://br.gpj.com/2023/09/12/multinacionais-brasileiras-investem-juntas-us-20-milhoes-em-live-marketing-e-miram-exterior-para-fortalecer-marcas/">Learn More</a> </div> </article> <article class="col mb-3 post-45343 post type-post status-publish format-standard has-post-thumbnail sticky hentry category-thought-leadership tag-empresa-de-marketing-de-eventos tag-eventos tag-marketing-de-experiencia"> <a class="img flex-shrink-0" href="https://br.gpj.com/2023/07/12/publico-mais-exigente-x-orcamento-reduzido-como-resolver-este-impasse-pos-pandemia/"> <img decoding="async" src="https://i9.swiftpic.io/gpj/uupoQVjmU9845buG/giUZQGCFkt8SXgo3ZqmUiRquEo=/cover:471,314/https://gpjmulti.wpenginepowered.com/wp-content/uploads/sites/7/2018/03/Audience.Acquisition.png" srcset="https://i2.swiftpic.io/gpj/s2qGHr/fi0G/jF6SUrz2JTmXj4c8pqgeLj52kVl1QT0=/cover:942,628/https://gpjmulti.wpenginepowered.com/wp-content/uploads/sites/7/2018/03/Audience.Acquisition.png 2x" alt="Público mais exigente X orçamento reduzido: como resolver este impasse pós-pandemia?" class="img-fluid mb-3 rounded-2"> </a> <div class="flex-grow-1"> <span class="category-name pe-3">Thought Leadership</span> <time class="updated text-uppercase" datetime="2023-07-12T19:46:00+00:00">jul 12 2023</time> <h4 class="entry-title pt-2"><a href="https://br.gpj.com/2023/07/12/publico-mais-exigente-x-orcamento-reduzido-como-resolver-este-impasse-pos-pandemia/">Público mais exigente X orçamento reduzido: como resolver este impasse pós-pandemia?</a></h4> <div class="entry-summary"> <p>*Por Juliana Saab Há um ano o setor de eventos vivencia um momento de retomada. Mas é possível recomeçar do ponto onde paramos? Historicamente, a área sempre sofreu com orçamentos reduzidos, embora agora a antiga questão tenha ganhado novos contornos. As agências enfrentam um cenário de aumento de custo da mão de obra, decorrente da …</p> </div> <a class="readmore text-secondary d-block" href="https://br.gpj.com/2023/07/12/publico-mais-exigente-x-orcamento-reduzido-como-resolver-este-impasse-pos-pandemia/">Learn More</a> </div> </article> <article class="col mb-3 post-45185 post type-post status-publish format-standard has-post-thumbnail sticky hentry category-press-news tag-live-marketing tag-marketing-de-experiencia"> <a class="img flex-shrink-0" href="https://br.gpj.com/2022/10/20/a-agencia-gringa-esta-diferente-vem-conhecer/"> <img decoding="async" src="https://i8.swiftpic.io/gpj/DZ8LoNl4i6gwYeeuPhywKMZxy4A5BD89Oekb4jOBgfs=/cover:471,314/https://gpjmulti.wpenginepowered.com/wp-content/uploads/sites/7/2022/10/Co%CC%81pia-de-AGENCIA-GRINGA.png" srcset="https://i4.swiftpic.io/gpj/usUbPoBF4J2aDVrhueJE3lPKUZUQ0f0f9ZBAP2KZoVs=/cover:942,628/https://gpjmulti.wpenginepowered.com/wp-content/uploads/sites/7/2022/10/Co%CC%81pia-de-AGENCIA-GRINGA.png 2x" alt="A agência gringa está diferente: vem conhecer!" class="img-fluid mb-3 rounded-2"> </a> <div class="flex-grow-1"> <span class="category-name pe-3">Press &amp; News</span> <time class="updated text-uppercase" datetime="2022-10-20T15:15:28+00:00">out 20 2022</time> <h4 class="entry-title pt-2"><a href="https://br.gpj.com/2022/10/20/a-agencia-gringa-esta-diferente-vem-conhecer/">A agência gringa está diferente: vem conhecer!</a></h4> <div class="entry-summary"> <p>Pioneirismo na veia. Poucas organizações no mundo têm a oportunidade de dizer que inventaram o setor em que atuam. A GPJ é uma. De fabricante de bandeiras a criadora de eventos inesquecíveis, há 107 anos concebeu o que hoje entendemos por live marketing. Com 30 escritórios espalhados por todos os continentes, a agência que inova …</p> </div> <a class="readmore text-secondary d-block" href="https://br.gpj.com/2022/10/20/a-agencia-gringa-esta-diferente-vem-conhecer/">Learn More</a> </div> </article> <article class="col mb-3 post-45617 post type-post status-publish format-standard has-post-thumbnail hentry category-awards"> <a class="img flex-shrink-0" href="https://br.gpj.com/2024/07/26/designed-for-results-2024-awards/"> <img decoding="async" src="https://i6.swiftpic.io/gpj/64FibwHbvwDfGeZKJd+IqIT+YGZWgKpt8z7YO8go+2I=/cover:471,314/https://gpjmulti.wpenginepowered.com/wp-content/uploads/sites/7/2024/07/DB1_1267-1296x864.jpg" srcset="https://i6.swiftpic.io/gpj/+Mn/ydDl/za6ENn+u0oIyWH1uaKwuXZ+cMeS8M8GC7I=/cover:942,628/https://gpjmulti.wpenginepowered.com/wp-content/uploads/sites/7/2024/07/DB1_1267-1296x864.jpg 2x" alt="Designed for Results: 2024 Awards" class="img-fluid mb-3 rounded-2"> </a> <div class="flex-grow-1"> <span class="category-name pe-3">Awards</span> <time class="updated text-uppercase" datetime="2024-07-26T15:56:02+00:00">jul 26 2024</time> <h4 class="entry-title pt-2"><a href="https://br.gpj.com/2024/07/26/designed-for-results-2024-awards/">Designed for Results: 2024 Awards</a></h4> <div class="entry-summary"> <p>GPJ is the world’s leading strategic, experience marketing agency for clients seeking wild ideas that fuel success—shifting perceptions, changing behavior and making a measurable impact. Our client and agency awards aren’t just for show; they prove our point. And in 2024, we’re just getting started. 2024 Client Awards Recognition doesn’t happen in a vacuum; it’s …</p> </div> <a class="readmore text-secondary d-block" href="https://br.gpj.com/2024/07/26/designed-for-results-2024-awards/">Learn More</a> </div> </article> <article class="col mb-3 post-45610 post type-post status-publish format-standard has-post-thumbnail hentry category-press-news"> <a class="img flex-shrink-0" href="https://br.gpj.com/2024/06/20/one-decade-into-the-next-century/"> <img decoding="async" src="https://i4.swiftpic.io/gpj/Xk43IXx1YX5885tCKE1yaKrXgkaZTEhrMi1nlU2IdH0=/cover:471,314/https://gpjmulti.wpenginepowered.com/wp-content/uploads/sites/7/2024/06/ChFEhzoU8AADLvB.jpg" srcset="https://i6.swiftpic.io/gpj/+U6DRJ0K82qaJNMPl63bjlRbWWL0h0NhsEtAoFD0zR0=/cover:942,628/https://gpjmulti.wpenginepowered.com/wp-content/uploads/sites/7/2024/06/ChFEhzoU8AADLvB.jpg 2x" alt="One Decade Into the Next Century" class="img-fluid mb-3 rounded-2"> </a> <div class="flex-grow-1"> <span class="category-name pe-3">Press &amp; News</span> <time class="updated text-uppercase" datetime="2024-06-20T16:15:03+00:00">jun 20 2024</time> <h4 class="entry-title pt-2"><a href="https://br.gpj.com/2024/06/20/one-decade-into-the-next-century/">One Decade Into the Next Century</a></h4> <div class="entry-summary"> <p>Few companies can say they’ve existed for 100 years. This year, the George P. Johnson Co. proudly celebrates 110 years of crafting experiences, stepping into the next decade of our storied heritage. We don’t just keep pace with change; we drive innovation and progress. Our consistency ensures clients have a reliable partner guiding them to …</p> </div> <a class="readmore text-secondary d-block" href="https://br.gpj.com/2024/06/20/one-decade-into-the-next-century/">Learn More</a> </div> </article> <article class="col mb-3 post-45329 post type-post status-publish format-standard has-post-thumbnail hentry category-press-news tag-live-marketing tag-marketing-de-experiencia tag-metaverso tag-tendencias tag-trends"> <a class="img flex-shrink-0" href="https://br.gpj.com/2023/06/02/o-metaverso-falhou-para-especialista-ele-nao-e-um-lugar-e-sim-uma-jornada-que-estamos-trilhando-de-forma-acelerada/"> <img decoding="async" src="https://i2.swiftpic.io/gpj/27VO+8xf7C004yAXLgXhq8MYRzK7/TlD/wB4uDV9Dbk=/cover:471,314/https://gpjmulti.wpenginepowered.com/wp-content/uploads/sites/7/2021/10/p-1-the-metaverse-is-exploding-and-brands-need-to-get-on-board.jpeg" srcset="https://i9.swiftpic.io/gpj/EOSw9GNN1ufFktlQpMEZPp2T3TbR9+uyS3qZbAO+HhY=/cover:942,628/https://gpjmulti.wpenginepowered.com/wp-content/uploads/sites/7/2021/10/p-1-the-metaverse-is-exploding-and-brands-need-to-get-on-board.jpeg 2x" alt="O metaverso falhou? Para especialista, ele não é um “lugar” e sim uma jornada que estamos trilhando de forma acelerada" class="img-fluid mb-3 rounded-2"> </a> <div class="flex-grow-1"> <span class="category-name pe-3">Press &amp; News</span> <time class="updated text-uppercase" datetime="2023-06-02T16:49:55+00:00">jun 2 2023</time> <h4 class="entry-title pt-2"><a href="https://br.gpj.com/2023/06/02/o-metaverso-falhou-para-especialista-ele-nao-e-um-lugar-e-sim-uma-jornada-que-estamos-trilhando-de-forma-acelerada/">O metaverso falhou? Para especialista, ele não é um “lugar” e sim uma jornada que estamos trilhando de forma acelerada</a></h4> <div class="entry-summary"> <p>São Paulo, junho de 2023. Desde que se começou a falar mais intensamente sobre metaverso, tanto o público geral quanto os investidores se mobilizaram ao redor da euforia de promessa de utopia futurista. Só em 2022, por exemplo, as vendas de tokens não fungíveis (NFTs) chegou aos R$129 bilhões, segundo dados do Dapp Radar. No entanto, o …</p> </div> <a class="readmore text-secondary d-block" href="https://br.gpj.com/2023/06/02/o-metaverso-falhou-para-especialista-ele-nao-e-um-lugar-e-sim-uma-jornada-que-estamos-trilhando-de-forma-acelerada/">Learn More</a> </div> </article> <article class="col mb-3 post-45332 post type-post status-publish format-standard has-post-thumbnail hentry category-thought-leadership tag-marketing-de-experiencia tag-metaverso tag-tendencias"> <a class="img flex-shrink-0" href="https://br.gpj.com/2023/05/30/cinco-elementos-que-mostram-que-o-metaverso-nao-morreu/"> <img decoding="async" src="https://i2.swiftpic.io/gpj/2t9eTOkpOeZN8oBr/wtHEElrjrh+jPoGNxsT4VPe5/E=/cover:471,314/https://gpjmulti.wpenginepowered.com/wp-content/uploads/sites/7/2023/10/GPJ-2349-864x1296.jpg" srcset="https://i6.swiftpic.io/gpj/+coZUy6T34quFyDEJKdzezwoW3BdyeCxwyxmq0JZNxA=/cover:942,628/https://gpjmulti.wpenginepowered.com/wp-content/uploads/sites/7/2023/10/GPJ-2349-864x1296.jpg 2x" alt="Cinco elementos que mostram que o metaverso não morreu" class="img-fluid mb-3 rounded-2"> </a> <div class="flex-grow-1"> <span class="category-name pe-3">Thought Leadership</span> <time class="updated text-uppercase" datetime="2023-05-30T17:03:13+00:00">maio 30 2023</time> <h4 class="entry-title pt-2"><a href="https://br.gpj.com/2023/05/30/cinco-elementos-que-mostram-que-o-metaverso-nao-morreu/">Cinco elementos que mostram que o metaverso não morreu</a></h4> <div class="entry-summary"> <p>Rafael Esper, diretor criativo da GPJ Brasil para a Forbes Brasil O metaverso já está entre nós – e há algum tempo De acordo com muitos, o metaverso seria uma espécie de “ponto de chegada”, um “lugar” ou ainda “um produto” idealizado por gigantes da tecnologia. O conceito é bem mais amplo: é uma jornada que …</p> </div> <a class="readmore text-secondary d-block" href="https://br.gpj.com/2023/05/30/cinco-elementos-que-mostram-que-o-metaverso-nao-morreu/">Learn More</a> </div> </article> <article class="col mb-3 post-45340 post type-post status-publish format-standard has-post-thumbnail hentry category-thought-leadership tag-apaixonados tag-experiencias tag-live-marketing tag-tendencias"> <a class="img flex-shrink-0" href="https://br.gpj.com/2023/05/02/dia-dos-namorados-as-pessoas-estao-apaixonadas-pela-sua-marca/"> <img decoding="async" src="https://i1.swiftpic.io/gpj/F1EWqPB3+r1HQ0/7XHJlOjIA8glSsgbL0oEmLqsxTXc=/cover:471,314/https://gpjmulti.wpenginepowered.com/wp-content/uploads/sites/7/2023/05/two-hearts-emoji-2048x2045-l2r596vk-1296x1294.png" srcset="https://i6.swiftpic.io/gpj/vmBiKWYRvj6R0dRjP3l9TPZBSDEiHy6uHu9snKMfF6s=/cover:942,628/https://gpjmulti.wpenginepowered.com/wp-content/uploads/sites/7/2023/05/two-hearts-emoji-2048x2045-l2r596vk-1296x1294.png 2x" alt="Dia dos Namorados: as pessoas estão apaixonadas pela sua marca?" class="img-fluid mb-3 rounded-2"> </a> <div class="flex-grow-1"> <span class="category-name pe-3">Thought Leadership</span> <time class="updated text-uppercase" datetime="2023-05-02T18:48:00+00:00">maio 2 2023</time> <h4 class="entry-title pt-2"><a href="https://br.gpj.com/2023/05/02/dia-dos-namorados-as-pessoas-estao-apaixonadas-pela-sua-marca/">Dia dos Namorados: as pessoas estão apaixonadas pela sua marca?</a></h4> <div class="entry-summary"> <p>Na era da inteligência artificial, dados podem até ajudar, mas o que conquista mesmo o consumidor continua sendo a capacidade de emocionar e de fazer uma pessoa se sentir única e especial Quem nunca passou pela vitrine de uma loja e suspirou de “amor” por um novo telefone celular, roupa, viagem, carro? Tem gente até …</p> </div> <a class="readmore text-secondary d-block" href="https://br.gpj.com/2023/05/02/dia-dos-namorados-as-pessoas-estao-apaixonadas-pela-sua-marca/">Learn More</a> </div> </article> <article class="col mb-3 post-45338 post type-post status-publish format-standard has-post-thumbnail hentry category-thought-leadership tag-eventos tag-sustentabilidade tag-transparencia"> <a class="img flex-shrink-0" href="https://br.gpj.com/2023/04/04/live-compliance-como-a-transparencia-no-setor-de-eventos-e-live-marketing-pode-inspirar-o-mercado-inteiro/"> <img decoding="async" src="https://i2.swiftpic.io/gpj/dvSauLfPrpPNgS2nJo1X1znQ3Ymet8TKK+2jVXJTDpY=/cover:471,314/https://gpjmulti.wpenginepowered.com/wp-content/uploads/sites/7/2023/10/GPJ-2762-864x1296.jpg" srcset="https://i2.swiftpic.io/gpj/YuTv2frnigCbkF2P0XpYa+ZUZi3D0UWLWgqybAZE0rg=/cover:942,628/https://gpjmulti.wpenginepowered.com/wp-content/uploads/sites/7/2023/10/GPJ-2762-864x1296.jpg 2x" alt="Live compliance: como a transparência no setor de eventos e live marketing pode inspirar o mercado inteiro" class="img-fluid mb-3 rounded-2"> </a> <div class="flex-grow-1"> <span class="category-name pe-3">Thought Leadership</span> <time class="updated text-uppercase" datetime="2023-04-04T18:47:00+00:00">abr 4 2023</time> <h4 class="entry-title pt-2"><a href="https://br.gpj.com/2023/04/04/live-compliance-como-a-transparencia-no-setor-de-eventos-e-live-marketing-pode-inspirar-o-mercado-inteiro/">Live compliance: como a transparência no setor de eventos e live marketing pode inspirar o mercado inteiro</a></h4> <div class="entry-summary"> <p>*Por Juliana Saab Boa parte do que acontece no universo dos eventos corporativos não fica restrito a esse segmento. Aparece cada vez mais para todo mundo: a marca no palco, a palestra do CEO ao vivo, o viral nas redes, a notícia. Até os bastidores ganham os holofotes no making-of da produção. A cultura interativa …</p> </div> <a class="readmore text-secondary d-block" href="https://br.gpj.com/2023/04/04/live-compliance-como-a-transparencia-no-setor-de-eventos-e-live-marketing-pode-inspirar-o-mercado-inteiro/">Learn More</a> </div> </article> <article class="col mb-3 post-45328 post type-post status-publish format-standard has-post-thumbnail hentry category-press-news tag-empresa-de-marketing-de-eventos tag-live-marketing tag-marketing-de-experiencia tag-tendencias tag-trends"> <a class="img flex-shrink-0" href="https://br.gpj.com/2023/04/04/quatro-tendencias-em-eventos-para-engajar-a-audiencia/"> <img decoding="async" src="https://i9.swiftpic.io/gpj/iiNpHxgLyn9G6eMWufkM2jvkdf7USVt4RVJkdzViK3w=/cover:471,314/https://gpjmulti.wpenginepowered.com/wp-content/uploads/sites/7/2020/03/rsz_ciscolive2020-7388_2.jpg" srcset="https://i5.swiftpic.io/gpj/5E3Fy+oU6pZG1+j86fsnIV3GS7sdYAV+Q4CaEqYxMEQ=/cover:942,628/https://gpjmulti.wpenginepowered.com/wp-content/uploads/sites/7/2020/03/rsz_ciscolive2020-7388_2.jpg 2x" alt="Quatro tendências em eventos para engajar a audiência" class="img-fluid mb-3 rounded-2"> </a> <div class="flex-grow-1"> <span class="category-name pe-3">Press &amp; News</span> <time class="updated text-uppercase" datetime="2023-04-04T16:37:59+00:00">abr 4 2023</time> <h4 class="entry-title pt-2"><a href="https://br.gpj.com/2023/04/04/quatro-tendencias-em-eventos-para-engajar-a-audiencia/">Quatro tendências em eventos para engajar a audiência</a></h4> <div class="entry-summary"> <p>Para Juliana Saab, Country Lead da GPJ Brasil, 2023 será o ano de sensibilizar as pessoas O cenário pós-pandemia trouxe ao mundo do live marketing o desafio de entregar um evento completo, com experiências e emoções para os formatos presencial, virtual e híbrido. O objetivo é sempre envolver o público-alvo, colocando-o como protagonista, no centro do relacionamento …</p> </div> <a class="readmore text-secondary d-block" href="https://br.gpj.com/2023/04/04/quatro-tendencias-em-eventos-para-engajar-a-audiencia/">Learn More</a> </div> </article> <article class="col mb-3 post-45327 post type-post status-publish format-standard has-post-thumbnail hentry category-thought-leadership tag-empresa-de-marketing-de-eventos tag-eventos tag-live-marketing tag-marketing-de-experiencia tag-sustentabilidade"> <a class="img flex-shrink-0" href="https://br.gpj.com/2023/01/20/muitas-empresas-podem-ate-ser-sustentaveis-mas-sera-que-encantam-atraves-da-sustentabilidade/"> <img decoding="async" src="https://i9.swiftpic.io/gpj/BvyRdqSxB/rjQaMFGc9cBa+dbpZh2vSaPAggJIA8BXI=/cover:471,314/https://gpjmulti.wpenginepowered.com/wp-content/uploads/sites/7/2020/02/Sustainability-3.png" srcset="https://i0.swiftpic.io/gpj/+A09KOy1V+hLiqejWj/oKSe4zruERZkOOiihapqRPaQ=/cover:942,628/https://gpjmulti.wpenginepowered.com/wp-content/uploads/sites/7/2020/02/Sustainability-3.png 2x" alt="Muitas empresas podem até ser sustentáveis, mas será que encantam através da sustentabilidade?" class="img-fluid mb-3 rounded-2"> </a> <div class="flex-grow-1"> <span class="category-name pe-3">Thought Leadership</span> <time class="updated text-uppercase" datetime="2023-01-20T15:02:30+00:00">jan 20 2023</time> <h4 class="entry-title pt-2"><a href="https://br.gpj.com/2023/01/20/muitas-empresas-podem-ate-ser-sustentaveis-mas-sera-que-encantam-atraves-da-sustentabilidade/">Muitas empresas podem até ser sustentáveis, mas será que encantam através da sustentabilidade?</a></h4> <div class="entry-summary"> <p>Ser sustentável é mais do que estabelecer metas de ESG e buscar alcançá-las antes que o planeta Terra derreta. Sustentabilidade é cultura. Engajar times, clientes, acionistas, mercado. Antes de ser um conceito, é movimento rumo a novos modelos de performance das empresas – e de garantia da nossa sobrevivência. Em um mundo onde o tema …</p> </div> <a class="readmore text-secondary d-block" href="https://br.gpj.com/2023/01/20/muitas-empresas-podem-ate-ser-sustentaveis-mas-sera-que-encantam-atraves-da-sustentabilidade/">Learn More</a> </div> </article> <article class="col mb-3 post-45337 post type-post status-publish format-standard has-post-thumbnail hentry category-thought-leadership tag-eventos tag-global-portfolio-management tag-live-marketing tag-marketing-de-experiencia"> <a class="img flex-shrink-0" href="https://br.gpj.com/2022/12/08/planejamento-de-eventos-corporativos-5-maneiras-de-sua-marca-criar-experiencias-emocionantes-em-2023/"> <img decoding="async" src="https://i5.swiftpic.io/gpj/c5YEJ9S3E6B/R+qTAnX7aEQNbSrxc3Nt2KovwHN7bZg=/cover:471,314/https://gpjmulti.wpenginepowered.com/wp-content/uploads/sites/7/2021/06/%E5%90%8D%E7%A7%B0%E6%9C%AA%E8%A8%AD%E5%AE%9A-5-02.png" srcset="https://i6.swiftpic.io/gpj/6ZVqiP0KhYPskeWSW5IO4G/Idkw8MfK1EhU9jkaLIcU=/cover:942,628/https://gpjmulti.wpenginepowered.com/wp-content/uploads/sites/7/2021/06/%E5%90%8D%E7%A7%B0%E6%9C%AA%E8%A8%AD%E5%AE%9A-5-02.png 2x" alt="Planejamento de eventos corporativos: 5 maneiras de sua marca criar experiências emocionantes em 2023" class="img-fluid mb-3 rounded-2"> </a> <div class="flex-grow-1"> <span class="category-name pe-3">Thought Leadership</span> <time class="updated text-uppercase" datetime="2022-12-08T18:31:00+00:00">dez 8 2022</time> <h4 class="entry-title pt-2"><a href="https://br.gpj.com/2022/12/08/planejamento-de-eventos-corporativos-5-maneiras-de-sua-marca-criar-experiencias-emocionantes-em-2023/">Planejamento de eventos corporativos: 5 maneiras de sua marca criar experiências emocionantes em 2023</a></h4> <div class="entry-summary"> <p>Fazer live marketing hoje é como se você organizasse um evento em que conversa com três tipos de convidados ao mesmo tempo. Um mandou fazer uma roupa especial para a ocasião e compareceu ao endereço combinado, o outro está em casa de pijama. O terceiro é aquele que acompanha pelo celular no escritório – e …</p> </div> <a class="readmore text-secondary d-block" href="https://br.gpj.com/2022/12/08/planejamento-de-eventos-corporativos-5-maneiras-de-sua-marca-criar-experiencias-emocionantes-em-2023/">Learn More</a> </div> </article> <article class="col mb-3 post-45336 post type-post status-publish format-standard has-post-thumbnail hentry category-thought-leadership tag-eventos tag-global-portfolio-management tag-marketing-de-experiencia tag-tendencias"> <a class="img flex-shrink-0" href="https://br.gpj.com/2022/11/10/um-olhar-ainda-mais-humano-boas-praticas-que-vao-contribuir-para-o-sucesso-do-seu-proximo-evento/"> <img decoding="async" src="https://i3.swiftpic.io/gpj/Vh3YX1SGcMX3m4lzuSuV/BaimYRpFe565Tu373OTtMc=/cover:471,314/https://gpjmulti.wpenginepowered.com/wp-content/uploads/sites/7/2020/02/Personalization.Shot_.jpg" srcset="https://i8.swiftpic.io/gpj/qTiM+FvAhC+X80Z/rq7qVxI8+g9H2HFwLLgl29ppMM0=/cover:942,628/https://gpjmulti.wpenginepowered.com/wp-content/uploads/sites/7/2020/02/Personalization.Shot_.jpg 2x" alt="Um olhar ainda mais humano: boas práticas que vão contribuir para o sucesso do seu próximo evento." class="img-fluid mb-3 rounded-2"> </a> <div class="flex-grow-1"> <span class="category-name pe-3">Thought Leadership</span> <time class="updated text-uppercase" datetime="2022-11-10T18:26:00+00:00">nov 10 2022</time> <h4 class="entry-title pt-2"><a href="https://br.gpj.com/2022/11/10/um-olhar-ainda-mais-humano-boas-praticas-que-vao-contribuir-para-o-sucesso-do-seu-proximo-evento/">Um olhar ainda mais humano: boas práticas que vão contribuir para o sucesso do seu próximo evento.</a></h4> <div class="entry-summary"> <p>A forma de medir o êxito de um evento corporativo se transformou nos últimos tempos. Além de avaliar fatores como a satisfação dos convidados, os índices de reconhecimento positivo da marca e o retorno financeiro, um dos seus KPIs de sucesso pode ser mensurado antes mesmo de o evento começar: o relacionamento que sua empresa …</p> </div> <a class="readmore text-secondary d-block" href="https://br.gpj.com/2022/11/10/um-olhar-ainda-mais-humano-boas-praticas-que-vao-contribuir-para-o-sucesso-do-seu-proximo-evento/">Learn More</a> </div> </article> <article class="col mb-3 post-45334 post type-post status-publish format-standard has-post-thumbnail hentry category-thought-leadership tag-global-portfolio-management tag-live-marketing tag-marketing-de-experiencia tag-metaverso"> <a class="img flex-shrink-0" href="https://br.gpj.com/2022/08/04/sao-as-pessoas-e-nao-a-tecnologia-que-vao-fazer-o-metaverso-acontecer-sua-marca-esta-preparada-2/"> <img decoding="async" src="https://i9.swiftpic.io/gpj/fqn/phoUSDVxrOOZBpZaG96UGY94D8CjdKiOkO3IEQk=/cover:471,314/https://gpjmulti.wpenginepowered.com/wp-content/uploads/sites/7/2021/11/DF21-People-13.jpeg" srcset="https://i8.swiftpic.io/gpj/wHAVJlQmb8AEl/o+/AGKuXfZRvY41GdpMnu3ituUIfg=/cover:942,628/https://gpjmulti.wpenginepowered.com/wp-content/uploads/sites/7/2021/11/DF21-People-13.jpeg 2x" alt="São as pessoas, e não a tecnologia, que vão fazer o metaverso acontecer. Sua marca está preparada?" class="img-fluid mb-3 rounded-2"> </a> <div class="flex-grow-1"> <span class="category-name pe-3">Thought Leadership</span> <time class="updated text-uppercase" datetime="2022-08-04T17:59:00+00:00">ago 4 2022</time> <h4 class="entry-title pt-2"><a href="https://br.gpj.com/2022/08/04/sao-as-pessoas-e-nao-a-tecnologia-que-vao-fazer-o-metaverso-acontecer-sua-marca-esta-preparada-2/">São as pessoas, e não a tecnologia, que vão fazer o metaverso acontecer. Sua marca está preparada?</a></h4> <div class="entry-summary"> <p>Quando falamos em metaverso existe uma tendência de pensar em tecnologia. Óculos de realidade virtual, realidade aumentada, avatares, milhões de dólares investidos em terrenos virtuais, NFTs, criptomoedas, disputas por tecnologia 5G, e inúmeras telas, dispositivos. No mundo do live marketing e dos eventos, porém, o metaverso é menos sobre apertar botões, e mais sobre as …</p> </div> <a class="readmore text-secondary d-block" href="https://br.gpj.com/2022/08/04/sao-as-pessoas-e-nao-a-tecnologia-que-vao-fazer-o-metaverso-acontecer-sua-marca-esta-preparada-2/">Learn More</a> </div> </article> <article class="col mb-3 post-28397 post type-post status-publish format-standard has-post-thumbnail hentry category-thought-leadership"> <a class="img flex-shrink-0" href="https://br.gpj.com/2020/08/26/lideranca-feminina/"> <img decoding="async" src="https://i9.swiftpic.io/gpj/fIzZbcNSZxRJpNu/aG9GGSnSYWmggBocABlh0C1QWR4=/cover:471,314/https://gpjmulti.wpenginepowered.com/wp-content/uploads/sites/7/2020/08/Tania-e-Juliana.png" srcset="https://i8.swiftpic.io/gpj/HX8PY9M+Y7T8XzblLOwMtfty9CIC2ZjH/JUcc33POi0=/cover:942,628/https://gpjmulti.wpenginepowered.com/wp-content/uploads/sites/7/2020/08/Tania-e-Juliana.png 2x" alt="Liderança Feminina" class="img-fluid mb-3 rounded-2"> </a> <div class="flex-grow-1"> <span class="category-name pe-3">Thought Leadership</span> <time class="updated text-uppercase" datetime="2020-08-26T11:57:24+00:00">ago 26 2020</time> <h4 class="entry-title pt-2"><a href="https://br.gpj.com/2020/08/26/lideranca-feminina/">Liderança Feminina</a></h4> <div class="entry-summary"> <p>Olhando para 2019 e para todas as realizações da GPJ Latam nesse ano, não poderíamos ter mais orgulho da liderança local – fruto de esforços globais da Companhia para empoderar e colocar mulheres em cargos de liderança. Aproveitando essa iniciativa necessária e extremamente transformadora, entrevistamos Juliana Saab – General Manager da GPJ Latam e Tânia …</p> </div> <a class="readmore text-secondary d-block" href="https://br.gpj.com/2020/08/26/lideranca-feminina/">Learn More</a> </div> </article> <article class="col mb-3 post-22953 post type-post status-publish format-standard has-post-thumbnail hentry category-insights"> <a class="img flex-shrink-0" href="https://br.gpj.com/2019/10/31/a-nova-era-do-experience-marketing-no-varejo/"> <img decoding="async" src="https://i4.swiftpic.io/gpj/KRaDW4xDyuei+85orekmqRdSElPwfs0IrWYkeiYFXVY=/cover:471,314/https://gpjmulti.wpenginepowered.com/wp-content/uploads/sites/7/2019/09/xianjuan-hu-uPYpcsbICI4-unsplash.jpg" srcset="https://i3.swiftpic.io/gpj/XwYqlxQuTxAzWnKH33n2EApqh3km8V+IqVlTmthuK20=/cover:942,628/https://gpjmulti.wpenginepowered.com/wp-content/uploads/sites/7/2019/09/xianjuan-hu-uPYpcsbICI4-unsplash.jpg 2x" alt="A Nova Era do Experience Marketing no Varejo" class="img-fluid mb-3 rounded-2"> </a> <div class="flex-grow-1"> <span class="category-name pe-3">Insights</span> <time class="updated text-uppercase" datetime="2019-10-31T17:41:32+00:00">out 31 2019</time> <h4 class="entry-title pt-2"><a href="https://br.gpj.com/2019/10/31/a-nova-era-do-experience-marketing-no-varejo/">A Nova Era do Experience Marketing no Varejo</a></h4> <div class="entry-summary"> <p>Chegou a hora das marcas “conhecerem e agradar” o público consumidor de hoje   Rodrigo Espinosa,Vice-presidente, Crescimento e desenvolvimento de América do Norte e América Latina Embaixador apaixonado pela marca humana. Com 20 anos de experiência, estrategista de marketing integrado com experiência em marcas orientadas a propósitos, patrocínios, mídias sociais, práticas sustentáveis e marketing experimental. …</p> </div> <a class="readmore text-secondary d-block" href="https://br.gpj.com/2019/10/31/a-nova-era-do-experience-marketing-no-varejo/">Learn More</a> </div> </article> <article class="col mb-3 post-17487 post type-post status-publish format-standard has-post-thumbnail hentry category-press-news"> <a class="img flex-shrink-0" href="https://br.gpj.com/2019/01/24/gpj-expands-experiential-industry-leadership-to-brazil/"> <img decoding="async" src="https://i3.swiftpic.io/gpj/peMeN3xjV0PaNIpWt7su/oegXru2j5lE8h7iiLH/BII=/cover:471,314/https://gpjmulti.wpenginepowered.com/wp-content/uploads/sites/7/2019/01/GPJ-TEAM-COMPLETO.png" srcset="https://i1.swiftpic.io/gpj/mC1ojh5F1NFW35iue+4Vc4P5aXpo8Dg9a0BGl9yWsBY=/cover:942,628/https://gpjmulti.wpenginepowered.com/wp-content/uploads/sites/7/2019/01/GPJ-TEAM-COMPLETO.png 2x" alt="GPJ Expands Experiential Industry Leadership to Brazil" class="img-fluid mb-3 rounded-2"> </a> <div class="flex-grow-1"> <span class="category-name pe-3">Press &amp; News</span> <time class="updated text-uppercase" datetime="2019-01-24T13:43:42+00:00">jan 24 2019</time> <h4 class="entry-title pt-2"><a href="https://br.gpj.com/2019/01/24/gpj-expands-experiential-industry-leadership-to-brazil/">GPJ Expands Experiential Industry Leadership to Brazil</a></h4> <div class="entry-summary"> <p>GPJ just added its 30th global office with the grand opening of its new operation in Sāo Paolo, Brazil. While the agency has operated in Brazil and the greater Latin American market since 2011, the January, 2019 launch of GPJ Brazil marks the first time GPJ has a wholly-owned entity in the region. The GPJ …</p> </div> <a class="readmore text-secondary d-block" href="https://br.gpj.com/2019/01/24/gpj-expands-experiential-industry-leadership-to-brazil/">Learn More</a> </div> </article> </div> <div class="pagination mb-3"> </div> </div> <div class="col-12 col-md-3 filter-sidebar"> <div class="bg-shaded p-3 mb-4"> <div class="text-center pb-3"> <img decoding="async" class="img-fluid" src="https://br.gpj.com/wp-content/themes/main/dist/images/logo-white_bd68dd36cfd4aca51e8e.svg" alt="GPJ Logo" height="43"> </div> <p style="text-align: center;">Trabalhando através da mídia, de mídias, de fusos horários e fronteiras internacionais, temos muitos pensamentos sobre muitas coisas.</p> <div class="text-center fs-5 d-flex gap-3 justify-content-center"> <a class="text-white" href="https://www.linkedin.com/company/gpjbrasil/"><i class="fa-brands fa-linkedin-in"></i></a> <a class="text-white" href="https://instagram.com/gpjbrasil"><i class="fa-brands fa-instagram"></i></a> </div> </div> <div class="bg-shaded p-3 mb-4"> <h4 class="text-center">Popular Posts</h4> <a href="https://br.gpj.com/2023/05/30/cinco-elementos-que-mostram-que-o-metaverso-nao-morreu/" class="featured-post"> <div> <div class="mb-2 fw-normal">Cinco elementos que mostram que o metaverso não morreu</div> <div class="text-uppercase small">maio 30 2023</div> </div> </a> <a href="https://br.gpj.com/2023/09/12/multinacionais-brasileiras-investem-juntas-us-20-milhoes-em-live-marketing-e-miram-exterior-para-fortalecer-marcas/" class="featured-post"> <div> <div class="mb-2 fw-normal">Multinacionais brasileiras investem juntas US$ 20 milhões em live marketing e miram exterior para fortalecer marcas</div> <div class="text-uppercase small">set 12 2023</div> </div> </a> <a href="https://br.gpj.com/2023/01/20/muitas-empresas-podem-ate-ser-sustentaveis-mas-sera-que-encantam-atraves-da-sustentabilidade/" class="featured-post"> <div> <div class="mb-2 fw-normal">Muitas empresas podem até ser sustentáveis, mas será que encantam através da sustentabilidade?</div> <div class="text-uppercase small">jan 20 2023</div> </div> </a> <a href="https://br.gpj.com/2023/04/04/live-compliance-como-a-transparencia-no-setor-de-eventos-e-live-marketing-pode-inspirar-o-mercado-inteiro/" class="featured-post"> <div> <div class="mb-2 fw-normal">Live compliance: como a transparência no setor de eventos e live marketing pode inspirar o mercado inteiro</div> <div class="text-uppercase small">abr 4 2023</div> </div> </a> <a href="https://br.gpj.com/2022/10/20/a-agencia-gringa-esta-diferente-vem-conhecer/" class="featured-post"> <div> <div class="mb-2 fw-normal">A agência gringa está diferente: vem conhecer!</div> <div class="text-uppercase small">out 20 2022</div> </div> </a> </div> </div> </div> <div class="wp-block-media-text alignwide has-media-on-the-right is-stacked-on-mobile cta mt-7"><div class="wp-block-media-text__content"> <h2 class="wp-block-heading">Vem conhecer</h2> <p>Pronto para experimentar tudo? Envie-nos um e-mail ou preencha nosso formulário on-line e iniciaremos a conversa sobre como podemos apoiar sua marca.</p> <div class="wp-block-buttons is-layout-flex wp-block-buttons-is-layout-flex"> <div class="wp-block-button"><a class="wp-block-button__link wp-element-button" href="/contact/">Saiba mais</a></div> </div> </div><figure class="wp-block-media-text__media"><a href="/contact/"><img decoding="async" src="https://www.gpj.com/wp-content/uploads/2022/06/e01c05d4a5a9d2379407e3f9187ce67e-1296x730.png" alt="" class="wp-image-45442 size-full"/></a></figure></div> </div> </main> </div> </div> <footer class="content-info"> <div class="container pt-6 pb-4"> <div class="row justify-content-between justify-content-lg-start"> <div class="col-12 col-md-auto col-lg-3"> <a class="footer-brand" href="https://br.gpj.com/"> <span class="screen-reader-text">GPJ Brazil</span> </a> </div> <section class="widget nav_menu-3 widget_nav_menu"><h3>Sobre</h3><div class="menu-about-us-container"><ul id="menu-about-us" class="menu"><li id="menu-item-45014" class="menu-item menu-item-type-post_type menu-item-object-page menu-item-45014"><a href="https://br.gpj.com/who-we-are/">Sobre</a></li> <li id="menu-item-45016" class="menu-item menu-item-type-post_type menu-item-object-page menu-item-45016"><a href="https://br.gpj.com/what-weve-done/">Cases</a></li> <li id="menu-item-45013" class="menu-item menu-item-type-post_type menu-item-object-page menu-item-45013"><a href="https://br.gpj.com/what-we-do/">Serviços</a></li> <li id="menu-item-45015" class="menu-item menu-item-type-post_type menu-item-object-page menu-item-45015"><a href="https://br.gpj.com/who-we-are/">Liderança</a></li> <li id="menu-item-45311" class="menu-item menu-item-type-post_type menu-item-object-page menu-item-45311"><a href="https://br.gpj.com/agencia-de-eventos-transformando-sonhos-em-realidade/">Agência de Eventos</a></li> </ul></div></section><section class="widget nav_menu-4 widget_nav_menu"><h3>Legal</h3><div class="menu-legal-container"><ul id="menu-legal" class="menu"><li id="menu-item-45022" class="menu-item menu-item-type-post_type menu-item-object-page menu-item-45022"><a href="https://br.gpj.com/privacy-policy/">Privacy Policy</a></li> </ul></div></section><section class="widget nav_menu-5 widget_nav_menu"><h3>Contato</h3><div class="menu-contact-container"><ul id="menu-contact" class="menu"><li id="menu-item-45005" class="menu-item menu-item-type-post_type menu-item-object-page menu-item-45005"><a href="https://br.gpj.com/contact/">Contato</a></li> <li id="menu-item-45021" class="menu-item menu-item-type-post_type menu-item-object-page menu-item-45021"><a href="https://br.gpj.com/who-we-are/careers/">Carreiras</a></li> </ul></div></section> </div> <div class="text-end mt-6 pww"> <span class="me-2">Part of the <a style="color: inherit;" href="https://www.project.com/">Project</a> network</span> <a href="https://www.project.com/"><img src="https://br.gpj.com/wp-content/themes/main/dist/images/pww-logo_8f8f4a7f75eb5ecaf571.jpg" alt="Project Worldwide logo" height="46"></a> </div> <hr class="my-3"> <div class="subfooter row align-items-center g-3 flex-column-reverse flex-md-row"> <div class="col"> <small class="fw-light">Copyright ©2024 George P. Johnson. All rights reserved. <br class="d-none">A Project Worldwide Agency. <br class="d-none d-lg-block">George P. Johnson and its logo are registered trademarks of Project.</small> </div> <div class="col-auto"> <ul class="footer-social-icons list-inline"> <li class="list-inline-item"><a class="rounded-circle" href="https://www.linkedin.com/company/gpjbrasil/"><i class="fa-brands fa-linkedin-in"></i></a> </li> <li class="list-inline-item"><a class="rounded-circle" href="https://instagram.com/gpjbrasil"><i class="fa-brands fa-instagram"></i></a> </li> </ul> </div> </div> </div> </footer> <script type="text/javascript" src="https://br.gpj.com/wp-content/plugins/page-links-to/dist/new-tab.js?ver=3.3.7" id="page-links-to-js"></script> <script type="text/javascript" id="gforms_recaptcha_recaptcha-js-extra"> /* <![CDATA[ */ var gforms_recaptcha_recaptcha_strings = {"site_key":"6Lc5kycjAAAAALSZ7Aq6IdffgFtam-s_K4q4g1Rm","ajaxurl":"https:\/\/br.gpj.com\/wp-admin\/admin-ajax.php","nonce":"dbeea1f1ef"}; /* ]]> */ </script> <script type="text/javascript" src="https://www.google.com/recaptcha/api.js?render=6Lc5kycjAAAAALSZ7Aq6IdffgFtam-s_K4q4g1Rm&ver=1.4.0" id="gforms_recaptcha_recaptcha-js"></script> <script type="text/javascript" id="gforms_recaptcha_recaptcha-js-after"> /* <![CDATA[ */ (function($){grecaptcha.ready(function(){$('.grecaptcha-badge').css('visibility','hidden');});})(jQuery); /* ]]> */ </script> <script type="text/javascript" src="https://br.gpj.com/wp-content/themes/main/dist/scripts/main_c7bc65ee3cb6440e2a82.js" id="sage/main.js-js"></script> <script type="text/javascript" src="https://secure.leadforensics.com/js/26001.js"></script> <noscript><img src="https://secure.leadforensics.com/images/track/26001.png?trk_user=26001&trk_tit=jsdisabled&trk_ref=jsdisabled&trk_loc=jsdisabled" height="0" width="0" style="display:none;" alt=""></noscript> <noscript> <img src="https://ws.zoominfo.com/pixel/614c860bf1c5ea0019e018a1" width="1" height="1" style="display: none;" /> </noscript> <script> window.ga=function(){ga.q.push(arguments)};ga.q=[];ga.l=+new Date; ga('create','UA-4722717-1','auto');ga('send','pageview') </script> <script src="https://www.google-analytics.com/analytics.js" async defer></script></body> </html>