::: Kwangdong Pharmaceutical ::: Combination with oriental and western medical science

<!DOCTYPE html> <html lang="ko"> <head> <meta charset="utf-8" /> <meta http-equiv="X-UA-Compatible" content="IE=edge"> <title>::: Kwangdong Pharmaceutical ::: Combination with oriental and western medical science</title> <link rel="stylesheet" href="/static/encm/asset/css/common.css" /> <link rel="stylesheet" href="/static/encm/asset/css/common_sub.css" /> <link rel="stylesheet" href="/static/encm/asset/css/company.css" /> </head> <body> <dl id="skip_nav"> <dt class="blind">Skip Menu</dt> <dd><a href="#container">Go to content</a></dd> <dd><a href="#gnb">Go to the Main Menu</a></dd> <dd><a href="#footer">Go to bottom</a></dd> </dl> <div id="wrap"> <div id="inner_wrap" class="re"> <header id="header"> <div class="re header"> <div class="re h_top"> <p><a href="/main.do"><img src="/static/encm/asset/img/common/logo_h.png" alt="Kwangdong Pharmaceutical" /></a></p> <p class="blind">Top Util Menu</p>  <select name="slt-lang" id="slt-lang" onchange="location.href = this.value"> <option value="http://eng.ekdp.com/main.do">ENG </option> <option value="http://ekdp.com/main.do">KOR</option> </select> </div> <nav class="gnb"> <ul class="gnb-list"> <li> <span class="all"><span class="bar">Kwangdong</span></span> </li> <li> <span class="half"><span class="bar">Products</span></span> <div class="gnb-wrap"> <ul class="gnb-item"> <li><a href="/product/items_list.do?c1=1">OTC Drugs</a></li> <li><a href="/product/items_list.do?c1=2">ETC Drugs</a></li> <li><a href="/product/items_list.do?c1=4">General supplements</a></li> <li><a href="/product/items_list.do?c1=5">OTC Drinks</a></li> <li><a href="/product/items_list.do?c1=6">Consumer Drinks</a></li> <li><a href="/product/items_list.do?c1=7">Functional Drinks</a></li> <li><a href="/product/items_list.do?c1=8">Traditional Health Food</a></li> </ul> </div> </li> <li> <span class="half"><span class="bar">PR Center</span></span> <div class="gnb-wrap"> <ul class="gnb-item long"> <li><a href="/PRcenter/tv_list.do">TV Advertising</a></li> <li><a href="/PRcenter/radio_list.do">Radio Advertising</a></li> <li><a href="/PRcenter/print_list.do">Print Advertising</a></li> <li><a href="/PRcenter/PR_list.do">PR Video</a></li> <li><a href="/company/history.do">Kwangdong History Museum</a></li> <li><a href="/company/factory.do">Cyber Plant Visit</a></li> </ul> </div> </li> <li> <a href="/brandstory/brandstory.do"><span class="bar">Brand Story</span></a> </li> </ul> </nav> <script> function enterSubmit() { if( event.keyCode == 13 ) { document.f_h_search.submit(); } } </script> <div class="ab set_search"> <form action="/product/search_all.do" method="post" name="f_h_search" id="f_h_search" onsubmit="return false;"> <fieldset> <legend class="blind">Keyword Input</legend> <input type="search" name="s_keyword" id="keyword" onkeyup="enterSubmit();" /> <p class="ab btn_search"><a href="javascript:document.f_h_search.submit();">Search</a></p> </fieldset> </form> </div> </div> </header> <div class="header-bg"></div> <div class="allgnb"> <div class="allgnb-wrap"> <div class="allgnb-item"> <h3>About Us</h3> <ul class="allgnb-list"> <li><a href="/company/introduce_ceo.do">CEO's Message</a></li> <li><a href="/company/introduce_president.do">Founder and Former CEO</a></li> <li><a href="/company/introduce_history.do">History</a></li> <li><a href="/company/introduce_vision.do">VISION 2020</a></li> <li><a href="/company/introduce_organization.do">Organization</a></li> <li><a href="/company/ci.do">CI Archive</a></li> <li><a href="/company/relative.do">Subsidiaries</a></li> <li><a href="/company/contact.do">Contact Us</a></li> </ul> </div> <div class="allgnb-item"> <h3>R & D</h3> <ul class="allgnb-list"> <li><a href="/company/research_vision.do">R&D Vision</a></li> <li><a href="/company/research_introduce.do">R&D Overview</a></li> <li><a href="/company/research_organization.do">R&D Organization</a></li> <li><a href="/company/research_field.do">R&D Areas</a></li> <li><a href="/company/research_status.do">R&D Achievements</a></li> </ul> </div> <div class="allgnb-item"> <h3>Investor Relations</h3> <ul class="allgnb-list"> <li><a href="/company/invest_finance.do">Financial Information</a></li> <li><a href="/company/invest_disclosure.do">Disclosure Information</a></li> </ul> </div> <div class="allgnb-item"> <h3>Social Responsibility</h3> <ul class="allgnb-list"> <li><a href="/company/contribution_matching.do">Matching Grant</a></li> <li><a href="/company/contribution_foundation.do">Gasan Culture Foundation</a></li> <li><a href="/company/contribution_child.do">Support for Children's Health</a></li> <li><a href="/company/contribution_variety.do">Various Social Responsibility</a></li> </ul> </div> </div> </div> <section id="container"> <div class="contents company" id="introduce_president"> <div class="s_lay_top">  <div class="ab set_title_bg"> <div class="ab bg_motion"></div> <div class="ab bg_object"></div> </div> <div class="inner"> <h2 class="tit">About Us</h2> <p class="exp">World’s leading human healthcare provider</p> </div> </div> <div class="s_lay_middle"> <div class="inner"> <div class="third_depth"> <ul class="ab"> <li><a href="introduce_ceo.do">CEO’s Message</a></li> <li class="on"><a href="introduce_president.do" class="line2">Gasan Soo boo Choi, founder of <br />Kwangdong Pharmaceutical</a></li> <li><a href="introduce_history.do">History</a></li> <li><a href="introduce_vision.do">VISION 2020</a></li> <li><a href="introduce_organization.do">Organization</a></li> </ul> </div>  <p class="tit_h3"></p> <div class="introduce_box"> <div class="right_side"> <p class="biography"><img src="/static/encm/asset/img/company/introduce/biography.jpg" alt="founder of kwangdong, Soo Boo Choi January 10 1936 ~ july 24 2013 " /></p> <p> You have gained a little if you acquired money from your business and a lot if you have acquired honor; however, you have gained everything if you have acquired credibility. </p> <p class="late"><img src="/static/encm/asset/img/company/introduce/late.jpg" alt="The late Soo Boo Choi" /></p> </div> <p class="portraits2"><img src="/static/encm/asset/img/company/introduce/choi_ancestors.jpg" alt="choi soo boo picture" /></p> </div> <div class="txt_right"><p class="iblock button btn"><a href="http://gasanfund.org/" target="_blank">Direct access to Gasan Culture Foundation</a></p></div> <div class="chairman_story"> <p class="tit_sub"> Pharmaceutical Company Specializing on <span>Oriental Herbal Medicine, The Beginning </span> of the 50-Year-Old Legend of Kwangdong </p> <p> The late chairman and founder of Kwangdong Pharmaceutical, Gasan Soo Boo Choi, <span>was the first-generation pharmacist who lay the cornerstone for the development of </span> <span>pharmaceutical industry in Korea and was ‘the symbol of precision management’, </span> going through great challenges, but following the rules. </p> <p> The late Gasan Soo Boo Choi, founder of Kwangdong Pharmaceutical in 1963, <span>had developed Kyung Ok Go, the foundation item, alongside with Oriental medicines, </span> <span>such as Kwangdong Woo Hwang Chong Shim Won, Kwangdong Ssangwha Tang, </span> <span>among others. These representative products were developed on the basis of the founder’s </span> <span>innate sincerity and impetus. Not resting on his laurels, Gasan Soo Boo Choi moved forward in his work. </span> <span>Based on the medicine manufacturing and Oriental medicine know-hows, he gave birth to Vita 500, </span> <span>‘a drinking Vitamin C’, in 2001, and launched health drinks, such as Kwangdong corn silk tea and </span> Men’s Tea (Oriental Raisin Tea), to ultimately transform the paradigm of the drink business. </p> <p class="people"><img src="/static/encm/asset/img/company/introduce/pic1.jpg" alt="" /></p> </div> <div class="chairman_story"> <p class="tit_sub">New Beginning as a Human Healthcare Brand</p> <p> Using Soo Boo Choi’s foresights and precision management made ahead of his time, <span>Kwangdong Pharmaceutical is now making a powerful leap for a human health care </span> <span>brand company of 1 trillion entrepreneurial value, 1 trillion of sales, 10% of operating </span> <span>profits in 2020. For Kwangdong Pharmaceutical employees and executives, the late Choi was a </span> <span>colossal figure. When the company approached bankruptcy and all employees returned </span> <span>their bonuses, he moved 100,000 stocks to his employees to personally realize the leadership </span> <span>of trust and precision. Since the 1980s, with his executives and staff, Soo boo Choi has implemented </span> <span>a steady practice of social responsibility activities in numerous fields, including helping kids with </span> <span>heart diseases, complimentary briquette support, and building love-houses, as well as prioritized </span> <span>social responsibility as an entrepreneur at all times. His perseverance and insistence underlie the </span> mission of Kwangdong Pharmaceutical that will never change with time. </p> <p class="people"><img src="/static/encm/asset/img/company/introduce/pic2.jpg" alt="" /></p> </div> </div> </div> </div> </section> <footer id="footer" class="footer"> <div class="footer__sitemap"> <div class="row"> <div class="footer__sitemap-wrap"> <h3 class="footer__sitemap-tit">Kwangdong</h3> <div class="footer__sitemap-box"> <div class="footer__sitemap-item"> <h4 class="footer__sitemap-subtit"> <a href="../company/introduce_ceo.do">About Us</a> </h4> <ul class="footer__sitemap-list"> <li><a href="../company/introduce_ceo.do">CEO's Message</a></li> <li><a href="../company/introduce_president.do">Founder and Former CEO</a></li> <li><a href="../company/introduce_history.do">History</a></li> <li><a href="../company/introduce_vision.do">VISION 2020</a></li> <li><a href="../company/introduce_organization.do">Organization</a></li> <li><a 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::: Kwangdong Pharmaceutical ::: Combination with oriental and western medical science