Daniel Zane | Lehigh Business

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id="content"></div> <div data-drupal-messages-fallback class="hidden"></div> <main role="main" class="clearfix"> <a id="main-content" tabindex="-1"></a> <div class="directory-wrapper"> <section class="directory-profile" role="region" aria-label="directory profile"> <nav class="breadcrumb" role="navigation" aria-labelledby="system-breadcrumb"> <h2 id="system-breadcrumb" class="visually-hidden">Breadcrumb</h2> <ol> <li> <a href="/">Home</a> </li> <li> <a href="/directory">Directory</a> </li> </ol> </nav> <div class="sidebar-profile"> <h1><span class="field field--name-title field--type-string field--label-hidden">Daniel Zane</span> </h1> <h2> Associate Professor </h2> <div class="main-profile"> <div class="az-profile"> <div class="az-profile-image"> <a href=""> <picture> <source srcset="/sites/default/files/styles/profile_circle_xl_1/public/profile/2020-08/COB-headshot-zane.png?h=0c802ec0&itok=moOiLJAM 1x, /sites/default/files/styles/profile_circle_xl_1_5/public/profile/2020-08/COB-headshot-zane.png?h=0c802ec0&itok=DGaAa2T5 1.5x" media="(min-width: 1200px)" type="image/png" width="107" height="107"/> <source srcset="/sites/default/files/styles/profile_circle_lg_1/public/profile/2020-08/COB-headshot-zane.png?h=0c802ec0&itok=jtCSHHwJ 1x, /sites/default/files/styles/profile_circle_lg_1_5/public/profile/2020-08/COB-headshot-zane.png?h=0c802ec0&itok=ptew4dml 1.5x" media="(min-width: 992px)" type="image/png" width="107" height="107"/> <source srcset="/sites/default/files/styles/profile_circle_md_1/public/profile/2020-08/COB-headshot-zane.png?h=0c802ec0&itok=9RHefo3L 1x, /sites/default/files/styles/profile_circle_md_1_5/public/profile/2020-08/COB-headshot-zane.png?h=0c802ec0&itok=yRa96qrW 1.5x" media="(min-width: 768px)" type="image/png" width="107" height="107"/> <source srcset="/sites/default/files/styles/profile_circle_sm_1/public/profile/2020-08/COB-headshot-zane.png?h=0c802ec0&itok=NJonU48_ 1x, /sites/default/files/styles/profile_circle_sm_1_5/public/profile/2020-08/COB-headshot-zane.png?h=0c802ec0&itok=x-n69EZV 1.5x" media="(min-width: 576px)" type="image/png" width="107" height="107"/> <source srcset="/sites/default/files/styles/profile_circle_xs_1/public/profile/2020-08/COB-headshot-zane.png?h=0c802ec0&itok=b79MbHg2 1x, /sites/default/files/styles/profile_circle_xs_1_5/public/profile/2020-08/COB-headshot-zane.png?h=0c802ec0&itok=IwuyzZEz 1.5x" media="all" type="image/png" width="107" height="107"/> <img loading="eager" src="/sites/default/files/styles/profile_circle_xs_1/public/profile/2020-08/COB-headshot-zane.png?h=0c802ec0&itok=b79MbHg2" alt="Daniel Zane" /> </picture> </a> </div> <div class="az-profile-info"> <p> <a href="/departments/marketing" hreflang="en">Marketing</a> <br> Daniel Zane, Ph.D. holds the Class of '61 Professorship <br>Office: RBC 382 (Inside RBC 385) <br> <a href="mailto:dzane@lehigh.edu">dzane@lehigh.edu</a> <br> <a href="tel:610-758-4479">610-758-4479</a> </p> </div> </div> <div class="profile-details"> <h3>Courses Taught</h3> <ul class="courses"> <li>Consumer Behavior</li> <li>Principles of Marketing</li> </ul> </div> </div> <div class="profile-links"> <a href="https://scholar.google.com/citations?user=DDUuwnAAAAAJ&hl=en&oi=ao">Google Scholar</a> </div> <p class="cta"> <a href="/sites/default/files/cv/2024-07/Daniel%20Zane%20CV%20July%202024.pdf" class="button " role="button">Curriculum Vitae</a> </p> </div> </section> <section class="directory-details" role="region" aria-label="directory details"> <div class="accordion-item"> <h2 class="accordion-button"> <button aria-expanded="false"> <span> Biography </span> </button> </h2> <div class="accordion-text" hidden> <p>Danny Zane is an associate professor of marketing who specializes in consumer psychology. His research explores the inferences consumers draw about themselves and companies based on the information they have available in the marketplace and how these inferences impact their consumption behaviors. His work explores the effects of consumer inference-making in domains such as advertising, promotions and social media. With an interest in consumer well-being, he has also examined such processes in sustainability, pharmaceutical marketing and public health.</p> <p>Professor Zane’s research has appeared in top outlets including the Journal of Marketing Research, Journal of Consumer Research, Journal of Consumer Psychology, Journal of Public Policy & Marketing, Journal of the Association for Consumer Research, and Harvard Business Review. His dissertation received the first-place award in the Mary Kay Inc. Dissertation Proposal Competition sponsored by the Academy of Marketing Science. He was a recipient of the Emerging Scholar in Marketing Communications award by the AMA Marketing Communications SIG. His work has also been featured in numerous media outlets, including NPR, Dow Jones MarketWatch and Reuters.</p> <p>Professor Zane holds a Ph.D. in marketing from The Ohio State University and previously worked as a marketing analyst for Harte-Hanks.</p> </div> </div> <div class="accordion-item"> <h2 class="accordion-button"> <button aria-expanded="false"> <span> Background </span> </button> </h2> <div class="accordion-text" hidden> <h4>Education</h4> <ul> <li>The College of New Jersey, B.S. </li> <li>The Ohio State University, Ph.D. </li> </ul> <h4>Research Interests</h4> <ul> <li>Inference Making</li> <li>Self-Perception</li> <li>Ethical Consumption</li> <li>Consumer Well-Being</li> </ul> </div> </div> <div class="accordion-item"> <h2 class="accordion-button"> <button aria-expanded="false"> <span> Publications </span> </button> </h2> <div class="accordion-text" hidden> <ul> <li>Paley, Anna, Robert W. Smith, Jacob D. Teeny, and Daniel M. Zane (forthcoming), “Production Enjoyment Asymmetrically Impacts Buyers’ Willingness to Pay and Sellers’ Willingness to Charge,” <em>Journal of Marketing</em>.</li> <li>Morgan, Carter and Daniel M. Zane (2022), “Practitioner Perspectives on Key Challenges in Pharmaceutical Marketing and Future Research Opportunities,” <em>Journal of Public Policy & Marketing</em>, 41 (4), 368-382.</li> <li>Zane, Daniel M., Rebecca Walker Reczek, and Kelly L. Haws (2022) “Promoting Pi Day: Consumer Response to Special Day-Themed Sales Promotions,” <em>Journal of Consumer Psychology</em>, 32 (4), 652-663.</li> <li>Nowlan, Luke and Daniel M. Zane (2022), “Getting Conservatives and Liberals to Agree on the COVID-19 Threat,” <em>Journal of the Association for Consumer Research</em>, 7 (January).</li> <li>Zane, Daniel M., Robert W. Smith, and Rebecca Walker Reczek (2020), “The Meaning of Distraction: How Metacognitive Inferences from Distraction during Multitasking Affect Brand Evaluations,” <em>Journal of Consumer Research</em>, 46 (February), 974-994.</li> <li>Reczek, Rebecca Walker, Julie R. Irwin, Daniel M. Zane, and Kristine R. Ehrich (2018), “That’s Not How I Remember It: Willfully Ignorant Memory for Ethical Product Attribute Information,” <em>Journal of Consumer Research</em>, 45 (June), 185-207.</li> <li>Zane, Daniel M., Julie R. Irwin, and Rebecca Walker Reczek (2016), “Do Less Ethical Consumers Denigrate More Ethical Consumers? The Effect of Willful Ignorance on Judgments of Others,”<em> Journal of Consumer Psychology</em>, 26 (July), 337-349.</li> </ul> </div> </div> </section> </div> </main> <footer class="footer" role="contentinfo"> <div class="footer-top"> <div class="university-info"> <div class='college-logo'> <picture class="image lehigh-logo"> <a href="https://www.lehigh.edu" class="logo__link"> <img class="web" src="/themes/custom/college_of_business/styleguide-assets/images/lehigh-logo.svg" alt="Lehigh University logo" /> <img class="print" src="/themes/custom/college_of_business/styleguide-assets/images/lehigh-logo-print.jpg" alt="Lehigh University logo" /> <span class="sr-only">Go to homepage</span> </a> </picture> <div class="college-name"> <a href="/">College of Business</a> </div> </div> <address class="address">Business Innovation Building | 201 E. 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Daniel Zane | Lehigh Business