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xlink:href="/assets/img/icons-6af74151ed.svg#icon-search"></use> </svg> </button> </li> </ul> </form> </div> </div> </div> </div> <main role="main" class="o-page js-page"> <article class="o-flow u-pb-18 u-pb-35@medium"> <header class="c-page-header c-page-header--case-study" data-module="page-header"> <div class="c-page-header__deco-bg js-page-header-deco-bg" style="--themeColor: 226, 209, 200; background-image: url(https://res.cloudinary.com/mtm-agency/image/fetch/f_auto,q_auto/https://themtmagency.com/upload/media/Thredd-case-study-background-2.png) " > </div> <div class="c-page-header__container"> <img class="c-page-header__image js-page-header-image" srcset="https://res.cloudinary.com/mtm-agency/image/fetch/f_auto,q_auto/https://themtmagency.com/upload/media/_960x1517_crop_center-center_82_line/Thredd-case-study-hero.png 960w, https://res.cloudinary.com/mtm-agency/image/fetch/f_auto,q_auto/https://themtmagency.com/upload/media/_632x999_crop_center-center_82_line/Thredd-case-study-hero.png 632w, https://res.cloudinary.com/mtm-agency/image/fetch/f_auto,q_auto/https://themtmagency.com/upload/media/_560x885_crop_center-center_82_line/Thredd-case-study-hero.png 560w, https://res.cloudinary.com/mtm-agency/image/fetch/f_auto,q_auto/https://themtmagency.com/upload/media/_1120x1770_crop_center-center_61_line/Thredd-case-study-hero.png 1120w" sizes="(max-width: 632px) 100vw, (max-width: 960px) 50vw, 1290px" src="https://res.cloudinary.com/mtm-agency/image/fetch/f_auto,q_auto/https://themtmagency.com/upload/media/_960x1517_crop_center-center_82_line/Thredd-case-study-hero.png" alt="Thredd case study hero"> <div class="c-page-header__text-content"> <h1 class="c-page-header__title c-page-header__title--small js-page-header-title">Thredd</h1> <p class="c-page-header__subtitle js-page-header-subtitle"> Empowering an established next-generation payments processor to accelerate market expansion. <span class="c-text-smallprint u-block u-mt-6 u-text-uppercase u-mb-0@medium">SEO Strategy / Social Media Strategy / PPC</span> </p> </div> </div> <svg class="c-page-header__scroll-arrow js-page-header-scroll-arrow" xmlns="http://www.w3.org/2000/svg" width="13" height="40" fill="none" viewBox="0 0 13 40"> <path fill="#000" d="M.9 34.1l5.7 5.7 5.7-5.7-1.3-1.3-3.4 3.4V.5h-2v35.7l-3.4-3.4L.9 34z"/> </svg> </header> <article class="c-blurb" data-module="blurb"> <div class="o-container"> <div class="c-blurb__grid"> <header class="c-blurb__header" data-module="headings"> <h2 class="c-text-smallprint c-blurb__pre-title js-blurb-pre-title">The Brief</h2> <h3 class="c-heading-charlie c-blurb__title js-blurb-title">To increase brand presence across multiple markets in a complex, fast-evolving fintech landscape</h3> </header> <div class="c-blurb__body js-blurb-body"> <div class="c-blurb__body-excerpt"> <div class="c-blurb__description s-wysiwyg"><p dir="ltr"><a href="https://www.thredd.com/">Thredd</a> is a leading global provider of payment processing solutions. Established in 2007 as Global Processing Services (GPS), and now rebranded as Thredd, the company has helped launch some of the most successful FinTechs and neo-banks of the payments revolution. Brands like Revolut, Starling, Monzo, Curve, Zilch and Trezor, have all leveraged Thredd鈥檚 card issuing processing platform to launch and scale their businesses.<br /><br />Thredd鈥檚 evolving global presence, delivery capabilities and partnerships, deliver value across multiple markets. <br /><br />MTM鈥檚 primary objective was to increase brand awareness and prepare for future growth, strategically targeting potential customers actively researching or demonstrating interest in Thredd's main competitors and its previous brand name. This targeted approach captured the attention of this highly specific audience segment and educated them about the new brand and high level of credibility it offered.<br /><br />Importantly, Thredd needed an agency partner that knew precisely how to extrapolate the right audience, and in addition, discover new audiences that had not been considered before.<br /></p></div> </div> </div> <ul class="o-list-inline c-blurb__gallery c-blurb__gallery--single js-blurb-gallery" data-module="gallery"> <li class="o-list-inline__item o-aspect-ratio o-aspect-ratio--1:1 c-blurb__gallery-item u-mr-0@medium" data-module="image-reveal"> <img class="o-aspect-ratio__item c-blurb__gallery-image js-blurb-gallery-image js-reveal-image" src="https://themtmagency.com/upload/media/Thredd_Phone-Dog_V1.gif" alt="Thredd Phone Dog V1"> </li> </ul> </div> </div> </article> <article class="c-blurb" data-module="blurb"> <div class="o-container"> <div class="c-blurb__grid"> <header class="c-blurb__header" data-module="headings"> <h2 class="c-text-smallprint c-blurb__pre-title js-blurb-pre-title">The Challenge</h2> <h3 class="c-heading-charlie c-blurb__title js-blurb-title">Showcasing Thredd as a leading provider in the payment solutions industry</h3> </header> <div class="c-blurb__body js-blurb-body"> <div class="c-blurb__body-excerpt"> <div class="c-blurb__description s-wysiwyg"><p dir="ltr">The ever-evolving financial landscape demands increasingly frictionless, ubiquitous, and secure payment solutions. This trend fuels innovation across various sectors, from established banks seeking to enhance their digital offerings all the way through to consumer brands venturing into financial services.<br /><br />Although Thredd had long-standing credibility, expertise and solutions to serve its customers, the revitalised brand was unknown. And, in such a crowded market, a key challenge was to attract businesses to the new brand, and convert them into clients. <br /></p></div> </div> </div> <ul class="o-list-inline c-blurb__gallery c-blurb__gallery--single js-blurb-gallery" data-module="gallery"> <li class="o-list-inline__item o-aspect-ratio o-aspect-ratio--1:1 c-blurb__gallery-item u-mr-0@medium" data-module="image-reveal"> <img class="o-aspect-ratio__item c-blurb__gallery-image js-blurb-gallery-image js-reveal-image" srcset="https://res.cloudinary.com/mtm-agency/image/fetch/f_auto,q_auto/https://themtmagency.com/upload/media/_1290x938_crop_center-center_82_line/Still_01.png 1290w, https://res.cloudinary.com/mtm-agency/image/fetch/f_auto,q_auto/https://themtmagency.com/upload/media/_2580x1876_crop_center-center_61_line/Still_01.png 2580w, https://res.cloudinary.com/mtm-agency/image/fetch/f_auto,q_auto/https://themtmagency.com/upload/media/_960x698_crop_center-center_82_line/Still_01.png 960w, https://res.cloudinary.com/mtm-agency/image/fetch/f_auto,q_auto/https://themtmagency.com/upload/media/_1920x1396_crop_center-center_61_line/Still_01.png 1920w, https://res.cloudinary.com/mtm-agency/image/fetch/f_auto,q_auto/https://themtmagency.com/upload/media/_632x459_crop_center-center_82_line/Still_01.png 632w, https://res.cloudinary.com/mtm-agency/image/fetch/f_auto,q_auto/https://themtmagency.com/upload/media/_560x407_crop_center-center_82_line/Still_01.png 560w, https://res.cloudinary.com/mtm-agency/image/fetch/f_auto,q_auto/https://themtmagency.com/upload/media/_1120x814_crop_center-center_61_line/Still_01.png 1120w" sizes="(max-width: 632px) 100vw, (max-width: 960px) 50vw, 1290px" src="https://res.cloudinary.com/mtm-agency/image/fetch/f_auto,q_auto/https://themtmagency.com/upload/media/_1290x938_crop_center-center_82_line/Still_01.png" alt="Still 01"> </li> </ul> </div> </div> </article> <article class="c-blurb" data-module="blurb"> <div class="o-container"> <div class="c-blurb__grid"> <header class="c-blurb__header" data-module="headings"> <h2 class="c-text-smallprint c-blurb__pre-title js-blurb-pre-title">The Solution</h2> <h3 class="c-heading-charlie c-blurb__title js-blurb-title">A multi-faceted approach to reach a global audience</h3> </header> <div class="c-blurb__body js-blurb-body"> <div class="c-blurb__body-excerpt"> <div class="c-blurb__description s-wysiwyg"><p dir="ltr">Our agency planning teams developed a multi-channel strategy to reach diverse audience segments within niche markets, strategically focusing not only on users engaged with Thredd's main competitors, but also on new opportunities showing an interest in Thredd's services. By testing and leveraging data-driven audience targeting, remarketing, keyword optimisation, engaging refreshed creative and a dedicated social campaign, we were able to exponentially increase Thredd鈥檚 impressions, clicks, site views and site users across previously untapped global markets. This included expanding into APAC, a previously untouched audience sector for Thredd.<br /><br />Partnering with MTM empowered Thredd to establish credibility and brand awareness with businesses looking to build, launch and scale innovative card, digital wallet and embedded payment programs globally.<br /></p></div> </div> </div> <ul class="o-list-inline c-blurb__gallery c-blurb__gallery--shuffle-three js-blurb-gallery" data-module="gallery"> <li class="o-list-inline__item o-aspect-ratio o-aspect-ratio--1:1 c-blurb__gallery-item u-mr-0@medium" data-module="image-reveal"> <img class="o-aspect-ratio__item c-blurb__gallery-image js-blurb-gallery-image js-reveal-image" srcset="https://res.cloudinary.com/mtm-agency/image/fetch/f_auto,q_auto/https://themtmagency.com/upload/media/_1290x860_crop_center-center_82_line/Still_02.png 1290w, https://res.cloudinary.com/mtm-agency/image/fetch/f_auto,q_auto/https://themtmagency.com/upload/media/_2580x1720_crop_center-center_61_line/Still_02.png 2580w, https://res.cloudinary.com/mtm-agency/image/fetch/f_auto,q_auto/https://themtmagency.com/upload/media/_960x640_crop_center-center_82_line/Still_02.png 960w, https://res.cloudinary.com/mtm-agency/image/fetch/f_auto,q_auto/https://themtmagency.com/upload/media/_1920x1280_crop_center-center_61_line/Still_02.png 1920w, https://res.cloudinary.com/mtm-agency/image/fetch/f_auto,q_auto/https://themtmagency.com/upload/media/_632x421_crop_center-center_82_line/Still_02.png 632w, https://res.cloudinary.com/mtm-agency/image/fetch/f_auto,q_auto/https://themtmagency.com/upload/media/_560x373_crop_center-center_82_line/Still_02.png 560w, https://res.cloudinary.com/mtm-agency/image/fetch/f_auto,q_auto/https://themtmagency.com/upload/media/_1120x746_crop_center-center_61_line/Still_02.png 1120w" sizes="(max-width: 632px) 100vw, (max-width: 960px) 50vw, 1290px" src="https://res.cloudinary.com/mtm-agency/image/fetch/f_auto,q_auto/https://themtmagency.com/upload/media/_1290x860_crop_center-center_82_line/Still_02.png" alt="Still 02"> </li> <li class="o-list-inline__item o-aspect-ratio o-aspect-ratio--1:1 c-blurb__gallery-item u-mr-0@medium" data-module="image-reveal"> <img class="o-aspect-ratio__item c-blurb__gallery-image js-blurb-gallery-image js-reveal-image" srcset="https://res.cloudinary.com/mtm-agency/image/fetch/f_auto,q_auto/https://themtmagency.com/upload/media/_960x1706_crop_center-center_82_line/MTM_Thredd_Reel_Cover_image_1920px_1080px.png 960w, https://res.cloudinary.com/mtm-agency/image/fetch/f_auto,q_auto/https://themtmagency.com/upload/media/_632x1123_crop_center-center_82_line/MTM_Thredd_Reel_Cover_image_1920px_1080px.png 632w, https://res.cloudinary.com/mtm-agency/image/fetch/f_auto,q_auto/https://themtmagency.com/upload/media/_560x995_crop_center-center_82_line/MTM_Thredd_Reel_Cover_image_1920px_1080px.png 560w" sizes="(max-width: 632px) 100vw, (max-width: 960px) 50vw, 1290px" src="https://res.cloudinary.com/mtm-agency/image/fetch/f_auto,q_auto/https://themtmagency.com/upload/media/_960x1706_crop_center-center_82_line/MTM_Thredd_Reel_Cover_image_1920px_1080px.png" alt="MTM Thredd Reel Cover image 1920px 1080px"> </li> <li class="o-list-inline__item o-aspect-ratio o-aspect-ratio--1:1 c-blurb__gallery-item u-mr-0@medium" data-module="image-reveal"> <img class="o-aspect-ratio__item c-blurb__gallery-image js-blurb-gallery-image js-reveal-image" src="https://themtmagency.com/upload/media/Thredd_Banner-Showcase_V1.gif" alt="Thredd Banner Showcase V1"> </li> </ul> </div> </div> </article> <div class="c-results"> <div class="o-container"> <div class="c-results__intro" data-module="results-intro"> <h2 class="c-results__title js-results-title">The Results</h2> <div class="c-results__body js-results-body"> <span class="c-text-smallprint c-results__keyline js-results-keyline">Keyline</span> <p class="c-results__description u-mb-6 js-results-description">MTM鈥檚 integrated campaign helped Thredd increase its brand awareness to a highly niche audience on a global scale, including entering APAC.</p> </div> </div> <div class="c-results__grid"> <div class="c-result c-result--align-right" data-module="result"> <div class="c-result__deco-box js-result-deco-box"></div> <figure class="c-result__content"> <span class="c-result__figure js-result-figure" data-result-figure="50,899">0000</span> <figcaption class="c-result__caption js-result-caption">social actions on LinkedIn</figcaption> </figure> </div> <div class="c-result c-result--align-right" data-module="result"> <div class="c-result__deco-box js-result-deco-box"></div> <figure class="c-result__content"> <span class="c-result__figure js-result-figure" data-result-figure="5x">0000</span> <figcaption class="c-result__caption js-result-caption">increase in website page views year on year (across all channels)</figcaption> </figure> </div> <div class="c-result c-result--align-right" data-module="result"> <div class="c-result__deco-box js-result-deco-box"></div> <figure class="c-result__content"> <span class="c-result__figure js-result-figure" data-result-figure="2.5x">0000</span> <figcaption class="c-result__caption js-result-caption">increase in website users year on year (across all channels)</figcaption> </figure> </div> </div> </div> </div> <section class="o-flow"> </section> </article> </main> <aside class="c-page-section u-pb-18 u-pb-35@medium"> <div class="o-container"> <div class="c-page-section__grid"> <header class="c-page-section__header"> <h2 class="c-heading-charlie c-page-section__title u-text-left">More Work</h2> </header> <div class="c-page-section__body c-page-section__body--related"> <article class="c-case-study c-link--underline" data-module="case-study"> <div class="o-container c-case-study__container"> <div class="c-case-study__header"> <div class="c-case-study__deco-bg" style="--themeColor: 255, 207, 193; background-image: url(https://res.cloudinary.com/mtm-agency/image/fetch/f_auto,q_auto/https://themtmagency.com/upload/media/lawsociety_image_2023-02-15-103302_noyq.jpg"></div> <figure class="c-case-study__figure"> <img class="c-case-study__image" srcset="https://res.cloudinary.com/mtm-agency/image/fetch/f_auto,q_auto/https://themtmagency.com/upload/media/_960x1219_crop_center-center_82_line/lawsociety_feature.png 960w, https://res.cloudinary.com/mtm-agency/image/fetch/f_auto,q_auto/https://themtmagency.com/upload/media/_632x803_crop_center-center_82_line/lawsociety_feature.png 632w, https://res.cloudinary.com/mtm-agency/image/fetch/f_auto,q_auto/https://themtmagency.com/upload/media/_560x711_crop_center-center_82_line/lawsociety_feature.png 560w" sizes="(max-width: 632px) 100vw, (max-width: 960px) 50vw, 1290px" src="https://res.cloudinary.com/mtm-agency/image/fetch/f_auto,q_auto/https://themtmagency.com/upload/media/_960x1219_crop_center-center_82_line/lawsociety_feature.png" alt="Lawsociety feature"> </figure> <h3 class="c-case-study__tagline js-case-study-tagline">Brand refresh</h3> </div> <div class="c-case-study__body"> <div class="c-case-study__title"> <span class="c-case-study__title-eyebrow">Law Society</span> <p class="c-link__text">Changing perceptions for the next generation</p> <span class="c-link__arrow c-case-study__title-arrow"> <svg class="c-icon c-icon--small"> <use xlink:href="/assets/img/icons-6af74151ed.svg#icon-arrow-top-right-slim"></use> </svg> </span> <p class="c-text-smallprint u-text-uppercase u-mt-4 u-mb-0@medium">Brand</p> </div> </div> </div> <a href="https://themtmagency.com/work/changing-perceptions-for-the-next-generation" class="c-case-study__link" aria-hidden="true" data-cursor-type="arrow"></a> </article> <article class="c-case-study c-link--underline c-case-study--invert" data-module="case-study"> <div class="o-container c-case-study__container"> <div class="c-case-study__header"> <div class="c-case-study__deco-bg" style="--themeColor: 131, 216, 233; background-image: url(https://res.cloudinary.com/mtm-agency/image/fetch/f_auto,q_auto/https://themtmagency.com/upload/media/solent-cluster-netzero-bg.jpg"></div> <figure class="c-case-study__figure"> <img class="c-case-study__image" srcset="https://res.cloudinary.com/mtm-agency/image/fetch/f_auto,q_auto/https://themtmagency.com/upload/media/_960x1219_crop_center-center_82_line/Solent-Cluster-Net-Zero.png 960w, https://res.cloudinary.com/mtm-agency/image/fetch/f_auto,q_auto/https://themtmagency.com/upload/media/_632x803_crop_center-center_82_line/Solent-Cluster-Net-Zero.png 632w, https://res.cloudinary.com/mtm-agency/image/fetch/f_auto,q_auto/https://themtmagency.com/upload/media/_560x711_crop_center-center_82_line/Solent-Cluster-Net-Zero.png 560w" sizes="(max-width: 632px) 100vw, (max-width: 960px) 50vw, 1290px" src="https://res.cloudinary.com/mtm-agency/image/fetch/f_auto,q_auto/https://themtmagency.com/upload/media/_960x1219_crop_center-center_82_line/Solent-Cluster-Net-Zero.png" alt="Solent Cluster Net Zero"> </figure> <h3 class="c-case-study__tagline js-case-study-tagline">Raising the profile</h3> </div> <div class="c-case-study__body"> <div class="c-case-study__result"> <div class="c-result c-result--small"> <div class="c-result__deco-box"></div> <figure class="c-result__content"> <span class="c-result__figure">2,000</span> <figcaption class="c-result__caption">visitors to stand</figcaption> </figure> </div> </div> <div class="c-case-study__title"> <span class="c-case-study__title-eyebrow">The Solent Cluster</span> <p class="c-link__text">Innovation Zero</p> <span class="c-link__arrow c-case-study__title-arrow"> <svg class="c-icon c-icon--small"> <use xlink:href="/assets/img/icons-6af74151ed.svg#icon-arrow-top-right-slim"></use> </svg> </span> <p 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