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data_wrapped"><tr class="highlight"><td><a href="/web/20120313005741/http://www.omniture.com/offer/1335" target="_blank"><img style="float: right" src="/web/20120313005741im_/http://www.omniture.com/assets/global/images/logos/partners/logo_forrester.gif"/></a> <a class="title" href="/web/20120313005741/http://www.omniture.com/offer/1335" target="_blank">Forrester’s six steps to achieving “social maturity”</a><a id="link_1335" onclick="javascript:Effect.Combo_details('1335', {duration: 0.2}, 'en');" class="details_link">DETAILS</a> <div id="details_1335" class="details_text" style="background-image: url('https://web.archive.org/web/20120313005741im_/http://assets.omniture.com/global/images/sections/resources/mug_Sean_Corcoran.jpg'); display: none"><p><strong>Authors</strong><br/>Sean Corcoran, Senior analyst, Forrester</p><p><strong>Summary</strong><br/>Customers and employees are becoming increasingly empowered by social technologies. This change is dramatically changing the way they communicate and collaborate. Find out how to succeed in this new social word by making fundamental changes to resources, skills, tools, processes, and culture.</p></div></td></tr><tr><td><a href="/web/20120313005741/http://www.omniture.com/offer/1337" target="_blank"><img style="float: right" src="https://web.archive.org/web/20120313005741im_/http://assets.omniture.com/en/images/logos/customers/gartner_logo.jpg"/></a> <a class="title" href="/web/20120313005741/http://www.omniture.com/offer/1337" target="_blank">2012 Web analytics market update</a><a id="link_1337" onclick="javascript:Effect.Combo_details('1337', {duration: 0.2}, 'en');" class="details_link">DETAILS</a> <div id="details_1337" class="details_text" style=" display: none"><p><strong>Summary</strong><br/>Download the Gartner 2012 Web Analytics update to learn why Adobe was chosen as a top tier vendor. This market update explains the changing market dynamics and provides an overview of the leading vendors.</p></div></td></tr><tr class="highlight"><td><a href="/web/20120313005741/http://www.omniture.com/offer/1338" target="_blank"><img style="float: right" src="https://web.archive.org/web/20120313005741im_/http://assets.omniture.com/en/images/logos/customers/logo_emarketer.gif"/></a> <a class="title" href="/web/20120313005741/http://www.omniture.com/offer/1338" target="_blank">Top digital trends for 2012 and beyond</a><a id="link_1338" onclick="javascript:Effect.Combo_details('1338', {duration: 0.2}, 'en');" class="details_link">DETAILS</a> <div id="details_1338" class="details_text" style=" display: none"><p><strong>Summary</strong><br/>Where should you be advertising in 2012? How will consumer behavior change the way you interact with your audience? What mobile trends will impact you most this year? Marketers, retailer, content owners and technology firms are more focused than ever on obtaining results from investments in digital marketing. If past years were about amassing data from the touch points between companies, 2012 will be about curating, filtering and measuring that information to drive outcomes.</p></div></td></tr><tr><td><a href="/web/20120313005741/http://www.omniture.com/offer/1313" target="_blank"><img style="float: right" src="https://web.archive.org/web/20120313005741im_/http://assets.omniture.com/en/images/logos/customers/logo.etailinggroup.jpg"/></a> <a class="title" href="/web/20120313005741/http://www.omniture.com/offer/1313" target="_blank">Customers demand personalized attention</a><a id="link_1313" onclick="javascript:Effect.Combo_details('1313', {duration: 0.2}, 'en');" class="details_link">DETAILS</a> <div id="details_1313" class="details_text" style="background-image: url('https://web.archive.org/web/20120313005741im_/http://assets.omniture.com/global/images/sections/resources/mug_lauren_freedman.jpg'); display: none"><p><strong>Authors</strong><br/>Lauren Freedman, President, The e-tailing Group<br/>Sue Aldrich, Senior Vice President, Patricia Seybold Group</p><p><strong>Summary</strong><br/>Customers demand relevant and personalized digital experiences on the web. Smart marketers are using advanced solutions like on-site search and merchandising, recommendations, as well as testing and targeting to deliver the most relevant offers possible. Get strategies from leading researchers who will help you increase the personalization across your website.</p></div></td></tr><tr class="highlight"><td><a href="/web/20120313005741/http://www.omniture.com/offer/1295" target="_blank"><img style="float: right" src="https://web.archive.org/web/20120313005741im_/http://assets.omniture.com/global/images/logos/customers/logo_searchmarketing_now.gif"/></a> <a class="title" href="/web/20120313005741/http://www.omniture.com/offer/1295" target="_blank">Social marketing for search marketers</a><a id="link_1295" onclick="javascript:Effect.Combo_details('1295', {duration: 0.2}, 'en');" class="details_link">DETAILS</a> <div id="details_1295" class="details_text" style=" display: none"><p><strong>Summary</strong><br/>How many social media networks are you connected to? How many times do you check the status of your Facebook, LinkedIn, or Twitter account? If you’re like most people today, you’re interacting with several individuals and brands every day. Smart marketers are seeing the huge opportunities that social media provide and are using social media to improve their search marketing ROI. Download this white paper to see how to use social media to create a more profitable search strategy.</p></div></td></tr><tr><td><a href="/web/20120313005741/http://www.omniture.com/offer/1230" target="_blank"><img style="float: right" src="https://web.archive.org/web/20120313005741im_/http://assets.omniture.com/en/images/logos/customers/logo-facebook.gif"/></a> <a class="title" href="/web/20120313005741/http://www.omniture.com/offer/1230" target="_blank">Best Practices for Measuring and Optimizing the Business Impact of the Facebook Like Button</a><a id="link_1230" onclick="javascript:Effect.Combo_details('1230', {duration: 0.2}, 'en');" class="details_link">DETAILS</a> <div id="details_1230" class="details_text" style=" display: none"><p><strong>Summary</strong><br/>Best Practices for Measuring and Optimizing the Business Impact of the Facebook Like Button. A Hands-On Guide for Leveraging Solutions from Facebook and Adobe.</p></div></td></tr></table> <h2>Library</h2> <div class="pagination pagination_options"> <a class="next" href="/web/20120313005741/http://www.omniture.com/en/resources/guides~20">next</a> <span class="page">1</span> <a class="page" href="/web/20120313005741/http://www.omniture.com/en/resources/guides~20">2</a> <a class="page" href="/web/20120313005741/http://www.omniture.com/en/resources/guides~40">3</a> <a class="page" href="/web/20120313005741/http://www.omniture.com/en/resources/guides~60">4</a> </div><table id="offer_library" class="data"><tr><th><span style="width: 100px; float: right">featuring</span>title</th></tr><tr class="highlight"><td><a href="/web/20120313005741/http://www.omniture.com/offer/1345" target="_blank"><img style="float: right" src="https://web.archive.org/web/20120313005741im_/http://assets.omniture.com/gb/images/logos/econsultancy_50px.jpg"/></a> <a class="title" href="/web/20120313005741/http://www.omniture.com/offer/1345" target="_blank">Econsultancy: Digital Intelligence Briefing: Digital Trends for 2012</a><a id="link_1345" onclick="javascript:Effect.Combo_details('1345', {duration: 0.2}, 'en');" class="details_link">DETAILS</a> <div id="details_1345" class="details_text" style=" display: none"><p><strong>Summary</strong><br/>Our fourth Digital Intelligence Briefing, in association with Econsultancy, aims to distil a plethora of data and discussion points into some key digital trends, challenges and opportunities which businesses should be paying close attention to during 2012. The report is based on a survey of around 600 business respondents predominantly in the United States and Europe.</p></div></td></tr><tr><td><a href="/web/20120313005741/http://www.omniture.com/offer/1316" target="_blank"><img style="float: right" src="/web/20120313005741im_/http://www.omniture.com/assets/global/images/logos/partners/logo_forrester.gif"/></a> <a class="title" href="/web/20120313005741/http://www.omniture.com/offer/1316" target="_blank">Forrester forecasts the future of interactive marketing</a><a id="link_1316" onclick="javascript:Effect.Combo_details('1316', {duration: 0.2}, 'en');" class="details_link">DETAILS</a> <div id="details_1316" class="details_text" style="background-image: url('https://web.archive.org/web/20120313005741im_/http://assets.omniture.com/en/images/blogs/headshot_sharvanboskirk.jpg'); display: none"><p><strong>Authors</strong><br/>Shar VanBoskirk, Vice President, Forrester</p><p><strong>Summary</strong><br/>Interactive marketing is rapidly changing the current market place as we know it. Forrester Research suggests in this white paper that marketers who prepare now by customizing, optimizing, and responding proactively to the these changes will be nimble enough in the next digital decade to not only survive but thrive in this ever changing environment. Join Shar VanBoskirk, Vice President of Forrester Research as she brings you predictions, tactics and a road map to prepare your organization to adapt to the future of interactive marketing.</p></div></td></tr><tr class="highlight"><td><a href="/web/20120313005741/http://www.omniture.com/offer/1347" target="_blank"><img style="float: right" src="https://web.archive.org/web/20120313005741im_/http://assets.omniture.com/en/images/logos/customers/logo.etailinggroup.jpg"/></a> <a class="title" href="/web/20120313005741/http://www.omniture.com/offer/1347" target="_blank">Customers demand personalized attention</a><a id="link_1347" onclick="javascript:Effect.Combo_details('1347', {duration: 0.2}, 'en');" class="details_link">DETAILS</a> <div id="details_1347" class="details_text" style="background-image: url('https://web.archive.org/web/20120313005741im_/http://assets.omniture.com/global/images/sections/resources/mug_lauren_freedman.jpg'); display: none"><p><strong>Authors</strong><br/>Lauren Freedman, President, The e-tailing Group<br/>Sue Aldrich, Senior Vice President, Patricia Seybold Group</p><p><strong>Summary</strong><br/>Customers demand relevant and personalized digital experiences on the web. Smart marketers are using advanced solutions like on-site search and merchandising, recommendations, as well as testing and targeting to deliver the most relevant offers possible. Get strategies from leading researchers who will help you increase the personalization across your website.</p></div></td></tr><tr><td><a href="/web/20120313005741/http://www.omniture.com/offer/1282" target="_blank"><img style="float: right" src="https://web.archive.org/web/20120313005741im_/http://assets.omniture.com/global/images/logos/customers/logo_adobe.gif"/></a> <a class="title" href="/web/20120313005741/http://www.omniture.com/offer/1282" target="_blank">Adobe shows how to put your best search forward</a><a id="link_1282" onclick="javascript:Effect.Combo_details('1282', {duration: 0.2}, 'en');" class="details_link">DETAILS</a> <div id="details_1282" class="details_text" style=" display: none"><p><strong>Summary</strong><br/>This white paper outlines best practices for building and delivering a great site search experience, and reviews related tools that expand on the notion of search to help site visitors find, explore, and discover. It also discusses tactics for improving and optimizing the usability of site search with considerations for search behavior, design, analytics, and business goals.</p></div></td></tr><tr class="highlight"><td><a href="/web/20120313005741/http://www.omniture.com/offer/1310" target="_blank"><img style="float: right" src="https://web.archive.org/web/20120313005741im_/http://assets.omniture.com/gb/images/logos/econsultancy_50px.jpg"/></a> <a class="title" href="/web/20120313005741/http://www.omniture.com/offer/1310" target="_blank">Econsultancy: Digital Intelligence Briefing: Social Data</a><a id="link_1310" onclick="javascript:Effect.Combo_details('1310', {duration: 0.2}, 'en');" class="details_link">DETAILS</a> <div id="details_1310" class="details_text" style=" display: none"><p><strong>Summary</strong><br/>Our third Digital Intelligence Briefing, in association with Econsultancy, looks at the extent to which organisations use social data, what is preventing them from harnessing social data as effectively as they would like, their approach to social CRM and the role of social signals for determining search rankings.</p></div></td></tr><tr><td><a href="/web/20120313005741/http://www.omniture.com/offer/1277" target="_blank"><img style="float: right" src="https://web.archive.org/web/20120313005741im_/http://assets.omniture.com/global/images/logos/customers/logo_adobe.gif"/></a> <a class="title" href="/web/20120313005741/http://www.omniture.com/offer/1277" target="_blank">Leveraging online/offline data to target and personalize</a><a id="link_1277" onclick="javascript:Effect.Combo_details('1277', {duration: 0.2}, 'en');" class="details_link">DETAILS</a> <div id="details_1277" class="details_text" style=" display: none"><p><strong>Summary</strong><br/>Using the Adobe Digital Marketing Suite of solutions, companies can transform fragmented and irrelevant campaigns into relevant and personalized cross-channel efforts that help organizations build loyalty and boost their bottom line.</p></div></td></tr><tr class="highlight"><td><a href="/web/20120313005741/http://www.omniture.com/offer/1278" target="_blank"><img style="float: right" src="/web/20120313005741im_/http://www.omniture.com/assets/global/images/logos/partners/logo_forrester.gif"/></a> <a class="title" href="/web/20120313005741/http://www.omniture.com/offer/1278" target="_blank">Forrester’s US interactive marketing forecast, 2011 to 2016</a><a id="link_1278" onclick="javascript:Effect.Combo_details('1278', {duration: 0.2}, 'en');" class="details_link">DETAILS</a> <div id="details_1278" class="details_text" style="background-image: url('https://web.archive.org/web/20120313005741im_/http://assets.omniture.com/en/images/blogs/headshot_sharvanboskirk.jpg'); display: none"><p><strong>Authors</strong><br/>Shar VanBoskirk, Vice President, Forrester</p><p><strong>Summary</strong><br/>By 2016, advertisers will spend $77 billion on interactive marketing — as much as they do on television today. Search marketing, display advertising, mobile marketing, email marketing, and social media will grow to 35% of all advertising spend as they are embedded in the marketing mix. Forrester Research expects this growth to help firms become adaptive, kill off daily deals, re-emphasize marketing’s “p’s,” and turn consumer electronics into audience-targeting tools.</p></div></td></tr><tr><td><a href="/web/20120313005741/http://www.omniture.com/offer/1283" target="_blank"><img style="float: right" src="/web/20120313005741im_/http://www.omniture.com/assets/global/images/logos/partners/logo_forrester.gif"/></a> <a class="title" href="/web/20120313005741/http://www.omniture.com/offer/1283" target="_blank">How tag management improves digital analytics</a><a id="link_1283" onclick="javascript:Effect.Combo_details('1283', {duration: 0.2}, 'en');" class="details_link">DETAILS</a> <div id="details_1283" class="details_text" style="background-image: url('https://web.archive.org/web/20120313005741im_/http://assets.omniture.com/global/images/sections/resources/mug_joe_stanhope.jpg'); display: none"><p><strong>Authors</strong><br/>Joseph Stanhope, Senior Analyst, Forrester</p><p><strong>Summary</strong><br/>Customer Intelligence (CI) professionals have a tag management problem. JavaScript tags are omnipresent on Web sites, supporting a wide variety of analytics, marketing, and technical services. But implementing and maintaining tags is a constant battle, and in many cases the tags are winning, putting marketing, measurement, and site effectiveness at risk. Firms should conduct a Web site tag audit to determine whether tag management is a significant risk factor. In the case of complex Web sites or those with an extensive tag footprint, investing in a tag management system yields multiple benefits based on efficient processes and accurate tracking.</p></div></td></tr><tr class="highlight"><td><a href="/web/20120313005741/http://www.omniture.com/offer/1293" target="_blank"><img style="float: right" src="/web/20120313005741im_/http://www.omniture.com/assets/global/images/logos/partners/logo_forrester.gif"/></a> <a class="title" href="/web/20120313005741/http://www.omniture.com/offer/1293" target="_blank">The purchase path of online buyers</a><a id="link_1293" onclick="javascript:Effect.Combo_details('1293', {duration: 0.2}, 'en');" class="details_link">DETAILS</a> <div id="details_1293" class="details_text" style="background-image: url('https://web.archive.org/web/20120313005741im_/http://assets.omniture.com/global/images/sections/resources/mug_sucharita_mulpuru.jpg'); display: none"><p><strong>Authors</strong><br/>Sucharita Mulpuru, Vice President and Principal Analyst, Forrester</p><p><strong>Summary</strong><br/>Successfully reaching online shoppers is a growing challenge for marketers. Forrester collaborated with the eCommerce service provider GSI Commerce to understand the most effective channels, tactics, and tools used to successfully connect with online buyers. Retailers who want to gain insight into the purchase path of their online shoppers should review Forrester’s findings and recommendations to help them increase online sales in the upcoming year.</p></div></td></tr><tr><td><a href="/web/20120313005741/http://www.omniture.com/offer/1274" target="_blank"><img style="float: right" src="https://web.archive.org/web/20120313005741im_/http://assets.omniture.com/gb/images/logos/econsultancy_50px.jpg"/></a> <a class="title" href="/web/20120313005741/http://www.omniture.com/offer/1274" target="_blank">Econsultancy: Digital Intelligence Briefing: Marketing Technology</a><a id="link_1274" onclick="javascript:Effect.Combo_details('1274', {duration: 0.2}, 'en');" class="details_link">DETAILS</a> <div id="details_1274" class="details_text" style=" display: none"><p><strong>Summary</strong><br/>Our second Digital Intelligence Briefing, in association with Econsultancy, addresses the impact of marketing technology on businesses in Europe and US.</p></div></td></tr><tr class="highlight"><td><a href="/web/20120313005741/http://www.omniture.com/offer/1242" target="_blank"><img style="float: right" src="/web/20120313005741im_/http://www.omniture.com/assets/global/images/logos/partners/logo_forrester.gif"/></a> <a class="title" href="/web/20120313005741/http://www.omniture.com/offer/1242" target="_blank">Forrester Wave Report: Web Analytics, Q4 2011</a><a id="link_1242" onclick="javascript:Effect.Combo_details('1242', {duration: 0.2}, 'en');" class="details_link">DETAILS</a> <div id="details_1242" class="details_text" style="background-image: url('https://web.archive.org/web/20120313005741im_/http://assets.omniture.com/global/images/sections/resources/mug_joe_stanhope.jpg'); display: none"><p><strong>Authors</strong><br/>Joseph Stanhope, Senior Analyst, Forrester</p><p><strong>Summary</strong><br/>Many companies today are seeing dramatic, bottom-line results from well-managed websites and enterprise-level web analytics solutions. But choosing an analytics provider can be confusing and overwhelming. In this independent report, Forrester Research will analyze the current analytics vendor landscape providing recommendations on how to chose the right solution.</p></div></td></tr><tr><td><a href="/web/20120313005741/http://www.omniture.com/offer/1263" target="_blank"><img style="float: right" src="https://web.archive.org/web/20120313005741im_/http://assets.omniture.com/en/images/logos/customers/logo_aberdeen.gif"/></a> <a class="title" href="/web/20120313005741/http://www.omniture.com/offer/1263" target="_blank">Friends, Links, Tweets, Lend Me Your Ears</a><a id="link_1263" onclick="javascript:Effect.Combo_details('1263', {duration: 0.2}, 'en');" class="details_link">DETAILS</a> <div id="details_1263" class="details_text" style=" display: none"><p><strong>Summary</strong><br/>With the swift changes to the global economy and to customer purchasing behavior, social networks have risen to become a strategic marketing channel that is attracting some of the spending traditionally allocated to conventional media and programs. Yet, this Aberdeen Research white paper shows that many companies still don’t know how to leverage this medium in their marketing activities.</p></div></td></tr><tr class="highlight"><td><a href="/web/20120313005741/http://www.omniture.com/offer/1265" target="_blank"><img style="float: right" src="/web/20120313005741im_/http://www.omniture.com/assets/global/images/logos/partners/logo_forrester.gif"/></a> <a class="title" href="/web/20120313005741/http://www.omniture.com/offer/1265" target="_blank">The convergence of search and display marketing</a><a id="link_1265" onclick="javascript:Effect.Combo_details('1265', {duration: 0.2}, 'en');" class="details_link">DETAILS</a> <div id="details_1265" class="details_text" style="background-image: url('https://web.archive.org/web/20120313005741im_/http://assets.omniture.com/global/images/sections/resources/headshot_2601z_bw.jpg'); display: none"><p><strong>Authors</strong><br/>Joanna O’Connell, Senior Analyst, Forrester</p><p><strong>Summary</strong><br/>The world of search and display marketing are rapidly converging. Meaning that interactive marketers must integrate and align communications across these tactics to be competitive in the future. Forrester Research recommends that marketers who accurately align these channels will create more efficient and relevant experiences for their users, thereby increasing ROI. Forrester also recommends that marketers who work with analytics firms to upgrade their approach for reporting and measuring will be more successful when combining these marketing efforts.</p></div></td></tr><tr><td><a href="/web/20120313005741/http://www.omniture.com/offer/1240" target="_blank"><img style="float: right" src="/web/20120313005741im_/http://www.omniture.com/assets/global/images/logos/partners/logo_forrester.gif"/></a> <a class="title" href="/web/20120313005741/http://www.omniture.com/offer/1240" target="_blank">A marketer’s guide to segment-based advertising</a><a id="link_1240" onclick="javascript:Effect.Combo_details('1240', {duration: 0.2}, 'en');" class="details_link">DETAILS</a> <div id="details_1240" class="details_text" style="background-image: url('https://web.archive.org/web/20120313005741im_/http://assets.omniture.com/global/images/sections/resources/mug_michael_greene.jpg'); display: none"><p><strong>Authors</strong><br/>Michael Greene, Analyst, Forrester<br/>Joanna O’Connell, Senior Analyst, Forrester</p><p><strong>Summary</strong><br/>Audience segmentation has always served as a core underpinning of traditional marketing. Offline marketers well understood its many benefits, and the Internet advanced the art of segmentation by providing access to vast amounts of customer data. The very recent advent of the data management platform (DMP) now offers interactive marketers a chance to much more effectively roll out audience-based marketing programs than ever before. Marketers struggling with data fragmentation, underused data assets, and a hunger for more audience insight should consider investing in a DMP.</p></div></td></tr><tr class="highlight"><td><a href="/web/20120313005741/http://www.omniture.com/offer/1255" target="_blank"><img style="float: right" src="https://web.archive.org/web/20120313005741im_/http://assets.omniture.com/en/images/logos/customers/logo_aberdeen.gif"/></a> <a class="title" href="/web/20120313005741/http://www.omniture.com/offer/1255" target="_blank">The multichannel marketing measurement gap</a><a id="link_1255" onclick="javascript:Effect.Combo_details('1255', {duration: 0.2}, 'en');" class="details_link">DETAILS</a> <div id="details_1255" class="details_text" style="background-image: url('https://web.archive.org/web/20120313005741im_/http://assets.omniture.com/global/images/sections/resources/mugshot_chriscunnane.jpg'); display: none"><p><strong>Authors</strong><br/>Chris Cunnane, Senior Research Associate, Aberdeen Group</p><p><strong>Summary</strong><br/>Consumer’s preferences are changing. Disjointed and irrelevant consumer experiences that worked in the past will not work in today’s sophisticated marketplace. Best-in-class retailers are executing integrated campaigns across multiple channels to build long-term brand relationships with visitors.</p></div></td></tr><tr><td><a href="/web/20120313005741/http://www.omniture.com/offer/1261" target="_blank"><img style="float: right" src="https://web.archive.org/web/20120313005741im_/http://assets.omniture.com/global/images/logos/customers/logo_adobe.gif"/></a> <a class="title" href="/web/20120313005741/http://www.omniture.com/offer/1261" target="_blank">Who’s viewing your classified information?</a><a id="link_1261" onclick="javascript:Effect.Combo_details('1261', {duration: 0.2}, 'en');" class="details_link">DETAILS</a> <div id="details_1261" class="details_text" style=" display: none"><p><strong>Summary</strong><br/>Data protection is the process of identifying and understanding where and how sensitive information is created, consumed, processed, shared, stored, and retired—and then protecting it throughout its lifecycle. Using a comprehensive Adobe solution built on the Adobe Digital Enterprise Platform and integrated with Adobe Insight, government agencies now have an opportunity to strengthen their existing data loss prevention workflows.</p></div></td></tr><tr class="highlight"><td><a href="/web/20120313005741/http://www.omniture.com/offer/1229" target="_blank"><img style="float: right" src="https://web.archive.org/web/20120313005741im_/http://assets.omniture.com/gb/images/logos/econsultancy_50px.jpg"/></a> <a class="title" href="/web/20120313005741/http://www.omniture.com/offer/1229" target="_blank">Econsultancy: Digital Intelligence Briefing: European & US Industry Trends</a><a id="link_1229" onclick="javascript:Effect.Combo_details('1229', {duration: 0.2}, 'en');" class="details_link">DETAILS</a> <div id="details_1229" class="details_text" style=" display: none"><p><strong>Summary</strong><br/>Econsultancy's first Quarterly Digital Intelligence Briefing, in association with Adobe, looks at some of the most important trends affecting the European and US marketing landscapes in 2011.</p></div></td></tr><tr><td><a href="/web/20120313005741/http://www.omniture.com/offer/1135" target="_blank"><img style="float: right" src="/web/20120313005741im_/http://www.omniture.com/assets/global/images/logos/partners/logo_forrester.gif"/></a> <a class="title" href="/web/20120313005741/http://www.omniture.com/offer/1135" target="_blank">Five eCommerce trends to watch</a><a id="link_1135" onclick="javascript:Effect.Combo_details('1135', {duration: 0.2}, 'en');" class="details_link">DETAILS</a> <div id="details_1135" class="details_text" style="background-image: url('https://web.archive.org/web/20120313005741im_/http://assets.omniture.com/global/images/sections/resources/mug_sucharita_mulpuru.jpg'); display: none"><p><strong>Authors</strong><br/>Sucharita Mulpuru, Vice President and Principal Analyst, Forrester</p><p><strong>Summary</strong><br/>2010 marked a year of significant changes in the Internet landscape (primarily with the growth of social networks and mobile devices). These changes forced retail executives to think hard about the implications for their web businesses. The year 2011 will be marked by an even more disciplined approach toward multichannel retailing, investments in mobile and tablet presences, and ever-changing expectations for the role of social networks in retail.</p></div></td></tr><tr class="highlight"><td><a href="/web/20120313005741/http://www.omniture.com/offer/1090" target="_blank"><img style="float: right" src="https://web.archive.org/web/20120313005741im_/http://assets.omniture.com/global/images/logos/customers/logo_adobe.gif"/></a> <a class="title" href="/web/20120313005741/http://www.omniture.com/offer/1090" target="_blank">Whats hindering cross-channel measurement?</a><a id="link_1090" onclick="javascript:Effect.Combo_details('1090', {duration: 0.2}, 'en');" class="details_link">DETAILS</a> <div id="details_1090" class="details_text" style=" display: none"><p><strong>Summary</strong><br/>Marketers today are not only responsible for communicating with customers through a myriad of channels, but they must also measure, track, and continue to send personalized and relevant messaging. Smart marketers today can overcome these common multichannel marketing challenges by integrating technology across email, search marketing, social, mobile, call center and retail stores, to ensure they engage the right audience at the right time, with the most relevant messaging.</p></div></td></tr><tr><td><a href="/web/20120313005741/http://www.omniture.com/offer/1093" target="_blank"><img style="float: right" src="/web/20120313005741im_/http://www.omniture.com/assets/global/images/logos/partners/logo_forrester.gif"/></a> <a class="title" href="/web/20120313005741/http://www.omniture.com/offer/1093" target="_blank">Forrester Research: Creating the right mobile strategy</a><a id="link_1093" onclick="javascript:Effect.Combo_details('1093', {duration: 0.2}, 'en');" class="details_link">DETAILS</a> <div id="details_1093" class="details_text" style=" display: none"><p><strong>Summary</strong><br/>The mobile channel is growing at a rapid rate. As eBusiness professionals race to catch up with the growing adoption of mobile activity, unclear channel strategies, lack of expertise, and technical challenges hinder the execution of mobile optimization. This mobile marketing bundle provides a tool-kit to help savvy marketers create a mobile-optimized strategy to boost ROI.</p></div></td></tr></table> <div class="pagination pagination_options"> <a class="next" href="/web/20120313005741/http://www.omniture.com/en/resources/guides~20">next</a> <span class="page">1</span> <a class="page" href="/web/20120313005741/http://www.omniture.com/en/resources/guides~20">2</a> <a class="page" href="/web/20120313005741/http://www.omniture.com/en/resources/guides~40">3</a> <a class="page" href="/web/20120313005741/http://www.omniture.com/en/resources/guides~60">4</a> </div> </div> </div> <div id="col_left">  <div id="leftNav"> <a class="section_name" href="/web/20120313005741/http://www.omniture.com/en/resources" title="Resources">Resources</a> <div class="top"> </div> <ul> <li><a href="/web/20120313005741/http://www.omniture.com/en/resources/guides" title="Guides" class="selected">Guides</a> <li><a href="/web/20120313005741/http://www.omniture.com/en/resources/webinars" title="Webinars">Webinars</a> <li><a href="/web/20120313005741/http://www.omniture.com/en/resources/case_studies" title="Success Stories">Success Stories</a> <li><a href="/web/20120313005741/http://www.omniture.com/en/surveys" title="Surveys">Surveys</a> <li><a href="/web/20120313005741/http://www.omniture.com/en/resources/testimonials" title="Testimonials">Testimonials</a> <li><a href="/web/20120313005741/http://www.omniture.com/en/resources/articles" title="Articles">Articles</a> <li><a href="/web/20120313005741/http://www.omniture.com/en/resources/cmo.com" title="CMO.com">CMO.com</a> </ul> <div class="bottom"> </div> </div> </div> <div id="bottom"></div> </div> </div> <div id="container_bottom"></div>   <div id="footer"> <div id="copyright"> Omniture has been acquired by Adobe. <a href="/web/20120313005741/http://www.omniture.com/en/company/adobe_faq">Learn more ></a> <br/>Copyright 1996-2011. 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